now! - Southern Jewelry News

Transcription

S JN
MA J N
Southern Jewelry News
Mid-America Jewelry News
SOUTHERN JEWELRY NEWS
Southern Jewelry newS
October 2015
Vol 28 No. 10
“A Newspaper Dedicated to the Southern Jewelry Industry”
Retailer Roundtable
Q: What do you expect to be your hottest items for the
upcoming Christmas season?
Franni Schiffer, store manager
Howard’s Diamond Center
Triadelphia, WV
“This Christmas Alex & Ani
will do well for us. The price
points from $28 to $58 sell well
and people love the positive energy of the line. For this designer
‘Positive Energy’ isn’t just a tagline. Customers really realize
the genuineness of the message
and in the jewelry. It’s made in
America, it’s a new idea for personalized and customized jewelry, and
there’s a piece of jewelry for just anyone. It’s all about the bangles as
bracelets sell better over rings and Please see Roundtable page 36
Roskin to focus on promoting
color in new role at ICA
By Paul Holewa
As the new executive
director of the International
Colored Gemstone Association (ICA) Gary Roskin’s
main goal is promotions – to
advance the organization,
its members and the colored
stone trade.
“If we can help promote
more natural colored gemstone sales, then more and
more suppliers will see the
ICA as being a great organizaPlease see Roskin page 30
Gary Roskin
October 2015
Ben Adams’ journey to success
By Amy Minnick
Independent jewelers have
much to offer their customers
and their employees: experience,
knowledge and know-how. But
wisdom gained through personal
challenges may be their greatest
gift, and their younger colleagues
may benefit most.
Just ask Ben Adams, a 49
year jewelry veteran, what it takes
to be successful and the door into
extreme highs and lows opens to
reveal a man with great business
savvy and tremendous tenacity.
His is more than just a good story,
it’s an opportunity to learn from
one of the best.
An Early Start
While still in high school in
New Orleans, Ben Adams started
helping out at a local jewelry store
after school. When he moved to
Texas he carried that knowledge
with him taking a job with Sweeney Jewelers in Houston, Texas.
Eventually this led him to own and
operate the jewelry department at
a local Texas department store
called Frost Bros.
Over the next 20 years Adams
grew his leased business from
one to four stores and his success
was obvious. Content to continue
down this path, Adams could see
himself retiring with 14 store Frost
Bros., but fate had a different plan.
For more than five years Frost
Bros. battled financially hard
times, and, when the big oil bust
Atlanta Jewelry Show ends 65th
anniversary celebration with a flourish
The Atlanta Jewelry Show’s popular Mingle event capped off their 65th anniversary
celebration in style.
1
(ATLANTA) - The Atlanta
Jewelry Show capped off its 65th
Anniversary year with fresh finds,
new initiatives, educational and
networking events and a festive
finale that truly celebrated the Association’s 65 years. From a record number of first-time exhibitors and “Engagements” keynote
address to the launch of the new
AJS Buyer Group, The Loupe, to
nightly Mingle networking events
and more, jewelers and vendors
found plenty to celebrate during
Please see Atlanta page 38
S JN
AUGUST 2015
Serving the Jewelry Industry in America’s Heartland
www.midamericajewelrynews.com
VOL 14 NO. 8
Komara Jewelers was born in
1948 in Struthers, Ohio, as World
War II was ending and leaving behind a legacy of re-directed lives
and livelihoods.
Ohio city near the state’s northeast
steel town of Youngstown. He remembers working with his father
Stephen J. Komara, who founded
the store and eventually died from
complications of wounds suffered
in the war.
(l-r) Randy, Scott, Ben and Brad Adams inside Ben Adams Precious Jewels.
“I had a choice, give it up or
find a way to keep going,” recalls
Adams, “and it was difficult to
start over from scratch at the age
of 50, but I asked God, my chilPlease see Adams page 18
Endless Jewelry puts
a colorful spin on
affordable luxury
By Liz Pinson
Endless Jewelry is a young,
strong company with a passion
for fun, for energy for growth and
– with Jennifer Lopez as ambassador and co-designer – a flair for
elegance.
‘Color your life,’ it’s obviously
about our colorful leather bracelets and necklaces with charms in
unique designs, but it’s also about
being who you are, adding that
little extra that shows you dare –
no matter the occasion, your outfit
or mood.”
Leather bracelets from Endless are available in single, double and triple strands in
a wide variety of colors.
“We want to be known for
our new, colorful take on fashion
jewelry,” says company founder
Jesper Nielsen. “When we say
The global company is
quickly building momentum in
the United States, partnering
Please see Endless page 32
AUGUST 2015
In Ohio steel country, a family’s jewelry Shinola brings back
store flourishes with cosmopolitan flair American-made watches
By Liz Pinson
occurred, the company finally sold
the troubled business in 1987.
Ben not only found himself
without a retail space, but he was
forced to sell his inventory just to
pay the bank.
1
Bob Komara with his children Robert Komara, Jr. and Brianna Komara Pridon.
Bob Komara, the business’
second-generation owner, runs
Komara Jewelers in its current location in Canfield, another small
“My dad was an immigrant
from Czechoslovakia; he came
here when he was 13,” Bob says.
“His parents had no money; his
Retailer Roundtable
Q: “Does your store issue an after-sales document for
customers’ insurance needs?”
Tom Nelson, owner
Nelson Jewelry & Gifts
Spencer, IA
“During every sales presentation with customers we let them
know a retail replacement appraisal can be issued. For many
years, we’ve been using an inhouse produced retail replacement appraisal in an MS Word
document template file labeled as
an appraisal. The document contains the store’s letterhead and
logo, product information, the
retail value of the piece of jewelry and legal language related to the
store’s liability. We often mention to customers that we can issue such a
document. Many want the appraisal document for insurance purposes
and some don’t. But we do emphasize that the free appraisal is available
at the time of purchase or any time after the purchase. Periodic updates
are free as well. During a January RJO Show we signed up to become
The Edge retailer. And, at the June JCK Las Vegas Show we brought on
Jewelers Mutual. The Edge [retailer software package] has a program
with Jewelers Mutual that when the POS system detects a sale of $2,500
or more, it automatically sends a
Please see Roundtable page 4
dad was a steel worker. My dad
was very artsy. He didn’t finish
high school; instead, he signed
up for the service and got shot up
really bad in the war. When they
released him from a rehab hospital, he couldn’t even put a shirt on
his back. He got some mobility,
but his future was to work in the
steel mills here. When he flunked
his physical, he couldn’t do that.”
At the New Castle trade
school, Stephen learned watch and
jewelry repair. He opened a trade
and hobby shop, doing some repairs. “When the salesmen would
come around, if the other jeweler
in town didn’t buy from them,
they would stop and do business
with Dad,” Bob says. “My dad
was a likeable guy, and he got his
start from virtually nothing.”
Children Pitching In
Bob, the oldest of seven children, got involved with the family
business along with his brother
Tom, who ran his own store in
Boardman before retiring. “Actually, all seven of us took turns
working in the store as we were
growing up,” Bob says. “We were
right across from the steel mill entrance. When you’d open the door
to our store, dirt would fly in. My
Please see Komara page 24
By Paul Holewa
Business leaders that turn adversity into opportunity are often
asked the same questions related
to their success story. When it
comes to making watches in Detroit, Michigan, Shinola president
pany’s quartz watches to that of a
“motor for a watch.” And, where
better to build “watch motors”
than the “Motor City.”
Shinola is a Bedrock Manufacturing Company, LLC brand.
It began operations in 2011 with a
simple and focused business phi-
The ‘motors’ that go into Shinola watches.
Jacques Panis often gets “why
America?” and with even more
intoned curiosity, “and, why Detroit?”
His answer to reporters is
simple and succinct. Jacques likens the movement of his com-
losophy of making quality consumer products that last. The company started making bicycles at
first. Later watches, leather goods,
clothing, journals and even pet
products were added to the list of
Please see Shinola page 32
United Precious Metals Refining
- steady growth since 1988
Established in 1988, United
Precious Metals Refining (United)
was founded by previous employees of the former P.M. Refining
Co. in Buffalo, NY. A team of
well experienced management,
sales, office, assaying, refining,
melting and fabrication personnel
found a new home at United when
the company was formed. They
spent the first few months setting up new equipment, furnaces,
ventilation, electrical and plumbing installations, offices, gold and
silver refining equipment and obtaining the necessary permits to
execute the business properly.
The first batch of gold scrap
was refined by the Aqua-Regia
process in April 1988 using large
Pyrex crocks on hot plates to dissolve the gold scrap and sulfur
dioxide gas as a reducer. The first
month’s production was approximately 2,500 T/oz of fine gold. As
Media Materials
2016
business increased, their output
kept increasing and within three
years, they had outgrown their existing equipment.
In 1991, United purchased
a neighboring vacant industrial
building in order to expand their
refining and melting operations.
New refining equipment, reactors,
precipitation vessels, fume scrubbers and a waste treatment system
Please see UPMR page 8
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
Welcome!
Thank you for your interest in Southern Jewelry News and Mid-America Jewelry News. Enclosed you will find all the
information needed to start marketing your company’s message to over 20,000 readers. Our publications are
sent to jewelry retailers and professionals throughout the United States each month. We offer our advertisers
value, editorial support and great customer service. Please contact us with any questions you may have and we
appreciate your consideration.
• Established 1988
• 12,000+ readers
• 14 state coverage in
the southeastern U.S.
• Second oldest
publication in the United
States jewelry industry
Established in 1988, Southern Jewelry News is currently in its 28th
year of publication, and is the only trade newspaper dedicated to the
Southern jewelry industry. Our circulation is 12,000 +/- readers with
all our database management done in house. By updating our mailing
list monthly, we can guarantee your message will reach your intended
audience.
Our unique format and very reasonable advertising rates set us apart
from all other industry publications. Our tabloid size means your ad will
be larger and more noticeable, BIGGER IS BETTER!
September 2015
Vol 28 No. 9
1
September 2015
24 Karat Club Southeastern
GA jeweler still recovering
from dream family wedding U.S. holds 41st annual Banquet
By Paul Holewa
Parents will do anything for
their kids. Last year when Doug
Meadows, owner of David Douglas Diamonds & Jewelry, learned
of his then soon to be daughter-in-
law Kathleen’s dream of getting
married to his son, Peter, on her
family’s farm, he went into action. As Doug, his family, friends,
community and even the industry
would soon learn, the best of intentions can sometimes meet with
Doug Meadows was severely injured when a tractor flipped over and he was
pinned underneath for about 5 excruciating minutes.
the worst of consequences.
Doug’s jewelry store is
based in Marietta, Georgia. With
Kathleen’s family farm based in
Acworth, Georgia, the 22-mile
commute was an easy one with
weekends spent sprucing up neglected farmland. Getting Kathleen, her horse Ranger, and many
of her belongings to the Atlanta
area was the start of the many
arduous tasks to make the family
farm wedding day dream a reality.
It took Doug, Peter and Kathleen three days of driving a 26foot U-Haul truck and a horse
trailer from her home in New
Mexico to Georgia. With everyone
settled in their new homes, next
came the task of making 20 acres
of neglected farmland and a barn
ready for a dream rural wedding
and reception on April 11, which
was less than a month away.
“The main task was clearing
the 20 acres of tall grass,” says
Please see Wedding page 42
(ATLANTA) - The 24 Karat Club Southeastern United States
(SEUS) hosted its 41st annual black-tie Banquet at the Atlanta Country
Club on August 8th. The elite event was well attended with approximately 200 leaders of the jewelry industry and their guests enjoying an
evening of networking and recognition.
The evening began with the 24 Karat Club President’s Reception
attended by Club officers and directors, new members and the evening’s
Please see Banquet page 40
honorees. All members and guests
24 Karat Club Southeastern United States 2015 Jeweler of the Year Mary
K. Hayes (center), Hayes Jewelers, Mobile, Alabama with Club officers Judy
Upton and Randy Lindsey.
Full-service offerings make Jeweler Jimmy Green - A King among us
Vardi Company retailer’s
‘back-office partner’
By Amy Minnick
By Liz Pinson
Vardi Company was created
with one central question in mind:
“How can we ensure our members’ success?”
“We ensure success through
innovative offerings, including
free industry leading technology, powerful selling tools and
beneficial services - all of which
focus on making the independent
retailer’s business more efficient
and profitable,” says company cofounder and CEO Steven Vardi.
“We are a hybrid jewelry manufacturing company whose offerings encompass those of a jewelry manufacturer, buying group,
service provider and technology
company.”
Please see Vardi page 39
The Bridestar System™, a bridal prototype selling system,
is one of Vardi’s most popular offerings.
Jimmy Green is passionate passionate about jewelry, passionate about his store and passionate
about giving back. His love of
jewelry started back in 1975 when
he took his first jewelry job as an
assistant manager of a jewelry
store based in Tulsa, Oklahoma.
Starting from nothing was hard.
Making only $4.30 an hour wasn’t
much to support a wife and child.
But living on his meager income
drove his dream of making it happen, being the best and giving
back.
As a young and eager jeweler
Jimmy learned every aspect of
the business, from mining to cutting gems to apprenticing under
a master jeweler for 20 years; he
never stopped. Hard work was the
only path he knew and it paid off
in 2005 when he opened his own
store J Green Jewelers in San Antonio, TX.
“I’m a little bit of a perfec-
FEATURED WRITERS
Chuck Koehler...............12
Mia Katrin......................14
Brian Barfield.................16
24 Karat Corner............18
Brad Huisken................24
David Brown.................26
Diana Jarrett..................28
Brad Simon...................30
Marlene Murphy............37
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
Quick facts:
tionist,” explains Green. “I do
things most people won’t even
think about doing. I take pride
in whatever I do and I make sure
everything that leaves my store
is 100% right. 90% isn’t good
enough.”
True to his character, Jimmy
and his wife took on the job of
creating the layout and interior
design of their store by hand. Acting as his own general contractor,
Jimmy spent 17 months laying out
the store, right down to the electrical outlets, something that would
Please see King page 20
King Rey Feo LXVI Jimmy Green at the Fiesta del Rey celebration.
INSIDE
Saul Bell Awards Call for Entries.................................4
On the Move..................................................................6
Ryan Berg named JA Board Chairman.....................10
GIA hosts New York Career Fair...............................21
What’s New.................................................................32
Atlanta Jewelry Show introduces buyer’s group....33
Build foot traffic with Facebook ads.....................38
Classifieds.................................................................45
S JN
Take a look at Southern Jewelry News and see why our readers call us
the “most readable publication in the industry.”
Quick facts:
• Estabished 2002
• 8,600 readers
• 19 state coverage in
the midwestern U.S.
• Only newspaper specifically
published for the Mid-west
jewelry industry
SEPTEMBER 2014
VOL 13 NO. 9
By Liz Pinson
Keeping busy runs in the
family at Iowa City’s Herteen &
Stocker Jewelers. Leading the
charge is Mr. Willa Dickens, who
has worked in the store for more
than six decades and still puts in
six days a week – at the age of 85.
His son, Terry Dickens, coowns the business along with his
father and brother, Tim. Terry is a
well-known force in town, serving
his second term on the city council.
“Our family and our store are
very much integrated into the community,” Terry says. “My whole
family was born here, and most of
us stayed here. All of my kids live
in the area too. My middle daughter, Sarah Streb, is chief operating
officer for RJO. I’ve been on the
RJO Board for 24 years and president the last 12 or 13. It keeps me
busy!”
Working with the Retail Jewelers Organization is a natural as
it’s headquartered in Newton, just
85 miles west. “I didn’t hire my
daughter for her job with RJO, so
I can’t take credit, but she does a
great job,” Terry says. “And Mary
Peterson, who’s the CEO, lives in
Iowa City as well. It makes it convenient for conducting RJO business.”
The city council connection
has been an interesting experience,
Terry adds. “It can be a plus or minus. You never know who you’ll
upset with decisions, but it’s been
very rewarding. I have three and a
half years left on the council, and
I’m not running again. Two terms
is enough for anybody! But it’s
Jewelers of America’s (JA) fight for E-Fairness legislation seems
like it has been going on as long as the internet has been around. During that time, the association has produced a number of tools - including JAPAC, Jewelers of America’s Political Action Committee. After a
decade-long effort, the PAC dedicated to representing pivotal issues for
retail jewelers may see one of its top-three missions (the other two are
protection of LIFO – last in, first out – and a retroactive extension of
15-year depreciation of leasehold improvements) signed into law during
Please see Tax page 9
this fall’s projected lame-duck
(L-R) Jenny Caro, Senate Minority Leader Mitch McConnell (R – KY), Brian Mann,
Bill Farmer Jr.
Willa Dickens with his sons Tim (l) and Terry.
opened us up to new people who
have come into the store, not just
from the city, but people from all
over. Overall, it’s a lot of fun.”
And in the family store,
Terry’s youngest daughter, Kate,
keeps the social media venues
whirring, along with producing
dynamic window displays. “Kate
joined us three years ago, so we
now have three generations,” Terry says. “She did interior design
before this, which fits in with the
jewelry business. She has quite a
flair. We’re on a corner and have
10 or 11 windows, which is unusual for a jewelry store, so we
have plenty of room for display.
People are always commenting on
our windows.”
Watchmaker Patriarch
Willa, who has been with
Herteen & Stocker since 1947,
started right after watch-making
school at the American Academy of Horology in Denver. “The
school is no longer there, but at the
time there were quite a few World
War II vets there,” Terry says. “It
was one of the few schools that offered watchmaking at that time.
“Mr. Herteen and Mr. Stocker
originally worked up the street and
decided to open their own store
a block away. They were partners until my father and his partner bought them out in the early
1970s.”
Terry jokes that working six
days a week keeps his father out of
Please see Herteen page 10
How combining merchandise and
marketing turbo-charged Gems One
By Paul Holewa
In the rapidly changing environment of the past six years
many jewelry suppliers have experienced difficulties, and even gone
out of business. In these challenging times Gems One has not only
survived, but thrived. Understanding the story of how Gems One
evolved to meet the difficulties
of a post-recessionary world, in
which a tepid recovery has placed
increasing pressures on the entire
fine jewelry supply chain, provides beneficial insights for many
in the jewelry business.
“We were stuck”, says Prem
Jain, who founded the company
in 1978. “Our sales had risen to a
maximum level in 2004, but from
2005 to 2007 we found ourselves
bumping up against the same revenue ceiling. We knew we needed
to consider how to serve our customers’ needs in a new way, but
(l-r) Kal Jain, Prem Jain and George Prout, along with Anuj Jain (not pictured) have
led Gems One through a period of explosive growth.
frankly, we weren’t sure what direction to take.”
While always adhering to a
set of core principles, Gems One
had nevertheless successfully transitioned through a series of major
shifts during its first 30 years.
INSIDE
FEATURED WRITERS
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
“I love your paper. I read it as soon as it comes in.”
- Sissy Jones, Sissy’s Log Cabin, Pine Bluff, AR
SEPTEMBER 2014
Iowa City’s Herteen & Stocker Jewelers: Three generations of movers & shakers
E-Fairness legislation
may soon become law
Mid-America Jewelry News was started in 2002 after repeated requests
from our advertisers and readers to bring the regional, down-home
news format of Southern Jewelry News to other parts of the country.
Now in it’s 14th full year of publication, over 8,000 readers look forward
to receiving Mid-America Jewelry News every month.
1
David Brown...................6
Mia Katrin.....................11
Chuck Koehler..............12
Brian Barfield................15
Diana Jarrett.................31
Bob Epstein..................33
The company went from a small
Midwestern supplier of loose
gemstones, changing into manufacturing and supplying complete
products, and then into bridal and
higher grade diamond products.
Please see Gems One page 28
GIA Career Fair draws a crowd..............................2
JSA reports jewelry crime down, arrests up.......4
Crystal Vilkaitis’ social media tips.......................8
What’s New............................................................13
ASHI unveils Holiday Marketing Program..........20
On the Move..........................................................24
DCA’s Jewelry Career Readiness Initiative..........26
Classifieds.....................................................35
PHONE: 336.389.1950 FAX: 336.389.1952 • [email protected] • www.southernjewelrynews.com • www.midamericajewelrynews.com
S JN
“I can’t wait to get the paper every month. The best magazine in the
business, and I read them all, but SJN is the best!”
- Doron Rozen-Doron, Memphis, TN
rates & sizes
Four color
SIZE 1x 3x6x12x
Full Page
2780 2575 2375 2100
1/2 Page
1785 1625 1470 1325
1/3 Page
1450 1340 1240 1125
1/4 Page
1155 1075 1000 925
1/5 Page
1025 975 925 875
1/8 Page 840785735680
1/10 Page 785735680630
1/12 Page 630575550500
1/16 Page 550525500470
1/32 Page 390360335300
distribution
STATE
READERS
Alabama 384
Arkansas211
Florida
2492
Georgia
1034
Kentucky346
Louisiana444
Mississippi195
North Carolina
972
Oklahoma264
South Carolina
437
Tennessee552
Texas
2323
Virginia686
West Virginia
113
Southern States 10,453
Miscellaneous 1,951
TOTAL: 12,404
closing dates
ISSUE
January
February
March
April
May
June
July
August
September
October
November
December
SIZE CONFIRMATION COPY DEADLINE
December 2
DECEMBER 8
January 4
JANUARY 8
February 2
FEBRUARY 8
March 1
MARCH 7
April 1
APRIL 7
May 2
MAY 6
June 1
JUNE 8
July 1
JULY 7
August 1
AUGUST 8
September 1
SEPTEMBER 7
October 3
OCTOBER 7
November 1
NOVEMBER 7
MA J N
“It’s the only one I MUST read. You guys are doing a great job, thanks!”
- Russell Criswell/Sterling Jewelers Kansas City, MO
rates & sizes
SIZE
Four color
1x 3x6x12x
Full Page
2000 1900 1800 1700
1/2 Page
1340 1230 1130 1025
1/3 Page 1000
950900840
1/4 Page 800750700650
1/5 Page 680660630600
1/8 Page 575550525500
1/10 Page 525500475450
1/12 Page 440415390360
1/16 Page 390365340315
1/32 Page 275 245 220 195
distribution
STATE
READERS
Arizona 490
Colorado
482
Idaho 109
Illinois
1293
Indiana
443
Iowa 217
Kansas
239
Michigan
793
Minnesota
398
Missouri
434
Montana
99
Nebraska
118
New Mexico
221
North Dakota
47
Ohio 911
South Dakota
72
Utah 186
Wisconsin
473
Wyoming
36
Mid-America States 7,061
Miscellaneous 1,569
TOTAL: 8,630
closing dates
ISSUE
January
February
March
April
May
June
July
August
September
October
November
December
SIZE CONFIRMATION COPY DEADLINE
December 2
DECEMBER 8
January 4
JANUARY 8
February 2
FEBRUARY 8
March 1
MARCH 7
April 1
APRIL 7
May 2
MAY 6
June 1
JUNE 8
July 1
JULY 7
August 1
AUGUST 8
September 1
SEPTEMBER 7
October 3
OCTOBER 7
November 1
NOVEMBER 7
S JN MA J N
ou h n
w
“ ove your paper You have he bes ar c es cu hem ou or he
s a o read s no u o ads s u o know edge ”
- Heather Sweetser The D amond Co ect on Georgetown SC
N w
M d Am
w
N w
Inserts
Classifieds
Insert your flier for as
little as ¢.14 each!
ds
sifie
Southern
Clas Jewelry News Classifieds
s
w
Ne
ade
e Tr
on
m
Sou
ther
W
M
64
Mid-America RJewelry
News
u
do
We
st to
Let us air work. simple do Number before shipping:
o
rep
IMMEDIATE
m the . We als wing. (800) 833-3505
froCAsH
ing
leader in recycling watch
For Sterling, Stainless
Steel, Silver
mplex d wax gro 66The
7
anyth
coChina
Plate Flatware and
Holloware,
an 272-6 battery metals for over 40 years.
mooldstwatches,
and Crystal too. Also
sign
g jewelry. OR
D de forat (800) at
giftware,
CATRADE
us
astin Eagle, silver
or gold
m or
ail us
CAmerican
Call coins
old the usable
Art for mounted jewelry.
or em ljewelry.co mWe Buy Diamonds,
y
& G te of We
va
lry.cojewelry, high grade watches
log
Will
Travel
To
Buy
Your
Jewelry
Store
wefine
chno
airofs@
inum t Sta
ice
REF Sun Trustrep
Bank
Atlantavalje
ardjewelry, partial or
Plat ing LatesCasting Te ce
andrvestate
Call or Write:
stom@ aving Se
ar awr.
rvi
n
cu
ye
Mr.
Neff
•
770-396-1787
Se
• Us
tio
complete shipments
gr
40
B
V
Member
JBT
SJTA
We’re
Serious
Buyers.
45 WeYork, NY 54
14
New
398-
212-
Ne
404
CAsH
rs
ise
ert
vaila
sA
tion
ED ler’s
NT eir Jewe w
A
th
allo
Posi
R W rtunity in that will ering,
ELEgreat oppofor a career sizing, sold fast
a
,
s a oking
JEW
el in
tting
rs ha
wele you are lo (stone se a high lev a call!
r’s Je
at
If
nts
us
Brinke studio! your tale rforming en give s.com
n
th
er
pe
se
el
t,
sig
dy, GA
de showca ) while onmen
rsjew
Enterdy Rd. • Dunwoo
e
u to
signs ic envir c@brinke 51
woo
al
yo
de
Dun
S
m
blee
m
hn
r
B Cham
custo ce, dyna me to: jo 2.476.06 looking for ?”
5579
s Fo
pa
a is Team.” “work
nes SALE jewelry a.
resu or call: 81 ny Floridrea
m
called
ian
Busi FOR ye
Email
sun the “D thing
ar-old Ind s,
s
?
s in
ern
IMSterling,reStaandinleHoollowold watcheE for
For Flatwa too. Als TRAD d coins
OR
Plate Crystal elry. er or golelry.
e
and
e, jew le, silv ed jew
Stor anta
elry
giftwaran Eag mount
of Atl
r Jew
eric
You st Bank
Am usable for
te: 787
Buy
vel To F Sun Trul or Wri-396-1
Cal • 770
l Tra
RE
5-6959
We Wil
Neff 770-39 - MJ
Mr.
:
c.
FAX te 215
Sui
s, InSince 1974
8
3033
ber
Mem
JBT
SJTA
0
se
rth
ric 10 in No
owca tory
Histo ated tage sh , inven to
loc
ult
vin
ies
store ilding, lk-in va inquir om
o.c
Bu
wa Send
es,
yaho
fixtur siness. 014@
e
& bu nrings2
Sal d
Seve
For
se
ds
sses
Goo and Repo 0(6). ULs.
L3
ing .
Used
/ULT Sav S.A
Safe TL30X6ults, Greeatin thel:U.
ULTR
lar Va ywher on cal
fe
Moduiver an ormati
i Sa 62
del r inf
-67
We
Fo
Miam
5-262
ood’s or 30
Harw -8577
JN
MA
re!!
nd
join do thi siastic ng?
nd sto
Diamo ates to you
thu amazi ic diamo rks.
ile
Cle
in’s
did
. .en
News
e.
Dunk w can fun wh etic. d simply dynamd Office ent.
elry
servic
ne have
energble an redibly rs an
cem tomer le.
a Jew
to
you
inc
nage advan at cus h peop t
like
meric
Are responsifor an
for
you
.ne
gre
s, Ma
Mid-A
Do
you ht fit ociate h room th & rking wit nkins
rig
Are
Ass s, wit
ic ma e wo hr@du
the
ted
t be for Sales ekend skills, bas & lov e to
um
lity
we ter
g
migh
Wan seeks
and
pu persona bmit res
ps
you lookin
Re
ions l sales
If so, We are
nightsgood comgreat m! Su
Sales d Emot
ve
Tea
Some have
siona one
st ha Dream
st
on
es
mu
mu
s
of
rk
nd
ate
for g
Diam d pr
g
ce cle associ Diamo
ives
in
Offi
ivate
seekin for
Sales Dunkin’s
mot presentat st grow ons.
rently dual
cti :
ste
Join
is cur indivi perform
re
elry
nal r to
e fa
colle
er
er Jew fessio ele
of th welry r website m
g, las
Thackrgetic probench jew settin jewelry
ou
al Je
ns.co
ne
Brid se visit motio me to
an ene ition of gemsto ing and ence is
siz
eri
pos
the mond anddering, ch exp
Plea amonde ial resu .com
es to
dia ng, sol us ben d resum 79423.
di
nt
ns
TX
.
www. confide demotio -4209.
weldi Previo ase senbbock, 4-7766
74
ail
on
repair.uired. Ple 2 Lu 806-79
r
Em diam (517)5
req d St. #20 ne: email you
or
by pho or
rick@ Rick at
0 82n
421 ntact us also fax-722-2306net.
ll
y
lry.
Co u ma
806
or ca
Yo ume to ckerjewe
m
res
tha
ws.co
randy@
lryne
��
��
��
��
��
��
goldsteindiamonds .com
FOR SALE
52
Vol 27 No. 8
Cumberland Diamond Exchange
completes grand remodeling
By Amy Minnick
What started as a goal more
than 30 years ago for independent
retail owners Mark and Rhonda
Jacobson hit a new level of reality
this year. The husband and wife
team proudly cut the bright orange
ribbon on the grand re-opening of
their store, Cumberland Diamond
Exchange, and celebrated not
only the new look and feel of their
store, but the enormous impact
they’ve had on their Smyrna, GA
(Atlanta suburb) community.
Since 1982 when Cumberland
Diamond Exchange first opened
its doors, the goal of then owners
Mark Jacobson and his brother
Wayne was to always make his
customers feel at home. Starting
with only 1200 square feet, the
fledgling company followed a
path of expansion every five years
until moving into their current location in 1992. Regardless of the
size or location of their store, the
Jacobsons remained committed
to greeting everyone who walked
through their doors with a smile,
making sure to refer to them by
name, and offering them a beverage. These were just a few of the
Cumberland Diamond Exchange in Smyrna, Georgia - before and after their recent
remodeling.
have always sought to make our
customers feel like they’re visiting
our home and this remodel had
that concept as its core.”
The June celebration was the
culmination of almost two years
of discussions, planning, and labor. Mark and Rhonda thought
Please see Remodel page 32
Ad
ca Je ticed.
no
Ameri
Mid and get ***
***
News ****** for your
***
today edia Kit
Call
M
50
2013 89-19
336-3
“One of our more successful events was our 60th anniversary party back in 2008.
During that year, we completed
a huge renovation of the store,
taking it from 2,500 square
feet to 4,800 square feet. We
sent out a lot of sneak peak and
teasers about the progress of
the renovations and by the holiday season, many people were excited to see the renovated store. Given
the seasonal population for which Central Florida is known, it’s hard
to pull off a good promotion, but we did it with this pre-holiday event
that combined a milestone anniversary celebration with the new store
look just in time for the holidays. Another successful event we had was
a charity event for a well-known businessman in town diagnosed with
ALS (often referred to as Lou Gehrig’s Disease). In 2011, we worked
with the local ALS Chapter to host an event that included the auction of
a Rolex watch. Roughly 300 to 400 people showed up for the event, as
we’re a very tight-knit community. There was a lot of residual business
from this event. Our Diamond Dash mobile device gaming event was
also big for us in 2010 with 650 people, 325 couples, participating. And,
jewelry designer Roberto Coin has done Buyer for a Day events with us
that have proved to be very successful.” Please see Roundtable page 31
JEWELR
YN
EWS
�
��
Ind
eric
welr
y
th
��
New
s
38
cut
��
g big raphy ��
��
eds..... ............
“A+ aire.....
............
............ Superi
event lecture ��
...........
��..........2
............
��
............ or” ............ in 2013... ��
...........
.........4
rating.
............
�
............ ............ .......6
��
...........
............
��
............
............ .........8
��
...........
��
.......9
............
��
.......24
...........
��
.......33
��
.........3
��
��
9
��
��
��
��
��
��
��
��
��
��
��
��
J
sh
��
$6,4
88.7
$4,1
�
��
��
��
��
yN
ot
!
ew
s
5
39.7
$2,6
‘Little John’s’ Big Success
4
5
6.25
$1,9
��
��
��
��
��
��
��
��
��
35.7
��
��
��
��
5
��
sa
• ta 5
ryn @0sou Amer
@s the ica
out rnje Jew
her we elr
nje lry y N
we new ew
INSIDE
lryn jos.c s:
WRITERS
Mobile shopping trending upward........................6
ew in uos m FEATURED
What’s New............................................................10
s.co on Brad Huisken..................9
Atlanta Show offering GIA Dia. Grading class....28
Brian Barfield................16
m
StarCraft closing doors after 32 years................35
Chuck Koehler..............20
Visit us at Booth L-2
On the Move...........................................................38
Gemvision Matrix Design Contest winners........41
Classifieds.....................................................42
David Brown................24
Bob Epstein..................26
Diana Jarrett.................29
Bonus distribution
Your Front Page
Sticker Ad Here
1950 - 2015
is the company to remember for con-
Vitalium, a composition metal, is a brilliant
atlantajewelryshow.com
pure white non-plated
color, closely resembling white gold. Rings
made from Vitalium are
very scratch resistant. Jewelry Innovations states it is
stronger than tungsten carbide,
twice as hard as cobalt chrome, five times as
hard as titanium, six times harder than platinum,
and nine times harder than silver. It won’t oxidize,
tarnish or discolor. The company offers the rings in
polish, satin and stone finishes.
Vitalium bands with custom
While the lower price of alternatextures, diamonds, ceramic
tive metals is appealing, it’s not the
and wood in-lays. (Black
main draw for men 30 and younger,
Zirconium with Shakudo
says Jewelry Innovations’ CEO and
in-lay also pictured).
Please see Innovations page 9
FEATURED WRITERS
INSIDE
RN
��
Insert your promotional fliers in Southern Jewelry News and
Mid-America Jewelry News! Simply send us your preprinted
fliers and we will insert them into our publications. Please call
336-389-1950 for more information on inserting your flier today!
temporary
metals.
August 8 - 10,
2015
Scholarships available from GIA.................................2
Industry Events.............................................................4
On the Move................................................................20
What’s New..................................................................34
Interested in carrying investment grade metals?.....39
Tips for dealing with an armed robbery...................45
Classifieds..........................................................49
SOUTHE
��
1
alternative metal Vitalium
ASHI’s new
customizable
Bridal Book
• page 35
Jew
elry
Don
C
Call ’t miss
Ma K La
th
or e Elesa D is lim
sV
y
it
m
il
e
For ail ele lon at ed offe 31
more sa@
33
r!
- J gas
o8 -1
info southE 6-3C3
a t 950 une Sho
rma T elerns n9t3
tioanry ajeD wec6
Sou Ca
3, w
vnisH it illo lr-yn
the ll
20
n
ymsou 33 3erw
n Jse.ctod
13
an the6-rn
weom
847 38
8 je
lryay!
-1w
e
-36 99
N
lr
yenwes
3-4 9-51
/ Ms.co
529 0 •9
ele w
id m
1985. Kate started a sales training
and business management conEstate jewelry business part- sultation company, Performance
ners Kate Peterson (CEO and Concepts, in 1997. Although the
president of Performance Con- two had been industry colleagues
cepts) and Patti Geolat (founder and friends for many years, it
and CEO of Geolat Companies) wasn’t until 2010 that they colhave seen a lot in their years of
serving the gem and jewelry industry. But nothing could have
prepared them for the find of
a lifetime in February when
Geolat Mondial, the event and
brokerage arm of Patti’s business, purchased one of the largest and most significant cameo
collections of its kind ever
assembled. Retail customers
were able to view and purchase
cameos from this incredible
collection at two Midwest jewelry stores in May as part of a
unique estate jewelry event.
The story of how this massive cameo
became
Thecollection
Celebration
Continues!
Framed cameos have an Art Deco influence.
available to vintage jewelry
consumers starts with the two laborated to create a “hybrid store
women that sourced it from a pri- event” that combined estate jewvate estate in February. Patti creat- elry buying, selling and trading.
ed her personal property appraisal
These special estate jewelry
and jewelry brokerage company in Please see Cameo page 42
Alternative metals have
made their mark during the
past several years in the wedding band industry – and it seems
Vitalium could be the hottest of the
hot.
As the developer and major supplier of Vitalium, “The Perfect
Contemporary Metal,” Jewelry
Innovations of Sandy, Utah,
couldn’t be happier. The manufacturer/wholesaler,
which
prides itself on excellent customer service with prompt turnarounds,
stunning custom designs and cuttingedge manufacturing techniques, offers
other alternatives as well, including
titanium, ceramic, Damascus steel and
black zirconium. Jewelry Innovations
Chuck
David
Koehle
Brad
Ramire
GeorgeHuiske
r..........
24
z.........
Bill Karat Prout..n.........
.......9
David Warren Corner
......10
...................12
Brad
Brown.......................
Bob Simon.
....17
Diana Epstein
.....................2..18
Brian
...........
Jarrett. ...........
.....26
Barfi
.......30 3
........... ........32
eld......
......36
...........
............ an.......
Collect ............
24
...........
.........3 .35
ion...... ............
...........
............ ..40 7
...........
....4542
Historic collection in time
for cameo comeback
By Liz Pinson
the
Galatea’s Chi Huynh takes The Techie Road Warrior to Vietnam
August 2014
t
Cammie McLeod, manager
Gause and Son Jewelers
Ocala, FL
3
On the Road with Rob Phillips The Techie Road Warrior
ng all
Feeli t there? h
ou
e wit lry
we
vertis
Retailer Roundtable Jewelry Innovations strikes gold with
Q: What was your most successful event or
store promotion?
NO.
ARY
By Paul Holewa
ways they created an at home vibe
for the store.
Fast forward 32 years to Mark
and Rhonda Jacobson cutting a
bright orange ribbon signifying
the re-model of this same space,
and the goal hasn’t changed. “We
wanted to create a living room experience,” explains Rhonda. “We
12
3
ANNIVERS
PRSRT STD
US POSTAGE
PAID
PERMIT #3592
ATLANTA GA
ing
VOL
No.
a Je
Front page sticker ads
2013
2013
Serv
we
AUGUST 2014
CH
H
26
By
ustr
Paul
MidBy
Holew
y in
Liz
from Ralph
Ame
a
Am
Pinso
Air
being “Lish
rica
eric
1987. and
Russi In
n
25
Jewe
cial WhenLand) a
States a 1890,
”
Years
a’s
Navy Morg
nationassign
sassin , for
lry
Zanvi
Hea
•
he to
Russi s
chang“Aationwherea new
New
SEALan
1988-2
ments talks a gemo
News
went
Ralph a, like
life
life l Goitm
rtla
s
e
013
www
VenezPakis in about logist (Sea
in
road. three the 11
gover
papea
nd
far-fl
wasn’
cours yearspresid the an
had nmen
his
uela tan,
.mid
gener e r Dedic ent’sUniteleft
as “He
��
t armed and Afghaung spe- in
that “My
gemo the
www.s
later
changZanvi came
destiationsof his ated as- d
ame
migra of
plete logicamostt-issu
grand
��
would
outher
man ed l
ed withSri nistan
owner nt,” the
gemo what
family to
ricaj
Lanka ,
Goitmto
advan weapo
down
father
��
l equip
ers
the men –njewel
they his name the Unite
mode
logica
’s
says classi ’s
bly
ewe
,
he
an.
to in of Rober
ced nry.
��
Souththe
vert Like
the
gave
c
Irish had namerynew
RussiPhiladZions
discus comb manyl missiocalls ment portab Hern
lryn
to The d States
Bob Jewisstory
Jewis
s.com Jacob
t
windo men,aern
��
name Jacob
the
much s
“highto
a, elphiaville, Good Good h was
ews.
judge
at
Jewe
com- le
h
malespopul where
his units,opera ns.”
��
to
w
imjewelr
. TheyimmigGood
-value
worki “My into too. forlryItalian
��
com
fromInd. man man,
tors
1971,share detail Navy
dent y
It’s Indus
for ation the
“He Jewel
speak ng
Ralph from
��
onstra Ralphis . What SEAL
��
probarant
grandthat
25
and McKitrinke
by czars Mold came stand
time.an interemen
how
in
try”
tain ting
years. consc
��
doesn cobecau died,
��
father
controavia
some theEngli a tanne
ts
and and of
was it he
stuck se andnley as
leader
in
sting
riptin
all is days ’t
sh;
and
Souther
��
was prizes
classthe footba
17, starte
lled
chem instru he ry. ended
on
willin in
where spent
with of the the shot
g the
ship alread
“fair” He presid
peddlcredit
icals. ctions didn’tHe
��
nJ
.
g
ll and skills y d.
ewelry
the shootfair
Ralph swimwas
at Presisix
didn’tup
the
��
ed ! He jewelr
falo “At he learne
1
was the
dem-In En
��
transc
a ent.
monthHe and under
begin it
By
track as
ing.
��
n
the (in the
– put
closedfair
��ewS
caplong ripts.also mer good
part route
By was spille Paul
At ning.”and it on y,
He
��
teams
carniv1901) Worldd a littlesAmy
�� 1
of to fi
��
served line
had by his runne
in injure d
it sold. his and
ties The the
��
Holew
was
the nding
a
��
��
the
��
Cross
al , he ’s
back it was
1988
from Ralph
Zambe
ward, d,
Indianin Ohio,Good
of And, solid assess r and
EngliMinn
��
��
��
one In
run jewelr
◆��
a
And
some
had Fair
War Navyin the family comin
This
crossr apolis
��
- 2013
and
��
zi River.Airdiamo being “Lish
under of June
��
acade ment. a
in sh. ick had
mansroads
��
��
that’s
aand a ybooth
was to milita
1987. and
��
Buftrue induspast
��
MAR
oads,” . and Jacob
Of
go 157
vetera
��
picke
his fight ry, membg from mic
1972,cial When
Unite the
Land) a
”
nd
��
��
“Back
had
March
the that
gener in enlist ers
gallan n gem.
CH
��
basichand��
assign rough, Navy Morg
try Janua
for
d on
��
��
d first Bob
ended family
�
��
them. final 157
��
��
��
cance tly Corin up
2013
that a
picke Ralph
he to a
Thirtysaid
him States Union says.then
througry
ationathe
2013
��
SEALan
ments talksRalph
SEAL Whencut, only SEAL
��
plete
gemo
Vietning
��
ily,
the
went
it
up
��
��
fough ne Pleas
r
d
.
� ��
in
��
��
-yeargoodb
stops
l turn.
Class
��
h to work.
gemo what
men was in about
Statio“Thatwas in ��
friend co-wo leavin
fi It alway
(Sea
��
am
trainin he Ralph 16
��
��
the
��
t Herbs e see allyethe ne was
ber
hug. s
trainin to
far-flu logist
for
��
��
her
��
�
#66.
logica
gradu beingmen
nhad city
time
s
his a photo
rkers, g battle t, indus
east of
raisera good
in
��
GoodtodifferHe
he
g,
vert Like
lives. contrisad,
��
She in athe ��
lost
ng
missio
speg.
her
He
��
try
��
made
Ralph
��
transi
��
in
l
with
ated one
and Asia
spirit.
��
discus
��
but client
ology Corin
��
��
opp comb manymissiocalls
took
ent s and place
her man
��
his With Septedestisupposmile ��
bution gratef
fam�
��
-Lean steps
from of
left in ns
much in s
��
��
��
��
She tioned
,
s and
part was
the early a mber to
�
ns.” “high
was rted and
thehis at units,opera and
��
ne’s
friendpage
��
the the throug
create her uniqu
��
ne
part his
��
��
By
��
will
and�� a ��
phy Brook twentworld 1975.share detailupper
-value loves to ul
��
��
��
Navy an tors
��
SEALnext houtin a
��
true localwelco
for
Liz
��
��
�
. 32Ruben
passioe jewelr
��
ism. and s
num-of
��
�� be��
��
��
Husba
��
��
upscadfrom
��
of their
ies, open
Pinso
art
me
��
is . What SEAL
thatRalph
ty
� ��
sadly comm fund
��
s for three South
�� stein,
were Work minorInstitu
gem��
how
�
y design
Goodm ��
Ralph to
culmin for
��
Jewel
in
��
(CHI
has doesn
the and
��
��
le, co��
n
��
likes in
��ndmisse
unity
��
and��
��
the years him
it Buthedown days
ed te
benefitimele
severahandclient
��
nated
an ��
��
ry CAG
even to keepi choic in of attend
all is becomeclect
��
’t grams
��
��
��
first
Jewelewife,
in
��
endeastarte
town in
��
d.”
elry ASHI t ss
��
it willin
��
Show O)
ic
Ralph withbe
l
ng es photo Photo
��
e a indep
Bob
of roman evoke ASHI
��
��
��
�� and
catur red isd.Corin Decat
gallerintoinnov
active with that journagra-ed
Timel –
� ��
rs in ��
��
SEAL
g new
mains that
and
��
��
��
��
and pridesits hundr ce s
found these
��
��
��
is
ative has The
��
Zionsv
��
��
��
enden
neigh
follow
hersel
In
��
y
�
he
Rose-M
��
a
ess
sweep
��
in
Diam
��
��
ne SMA
ur, busine
perso
are
–
s
��
��
its
��
tay
SMA
know “Cori
l��
and fantas elegan
��
ing went in
himse new their
ille,
educa annou
who GA.
��
��
bors. f Navy
t jewelrdesign
��
68-paitself eds image ing onds’
��
��
��
arie
Febru
warm
��
n ed
has art tic,
to
RT
RT
��
a seconthroug
of
Indian
��
nne
��
��
Ralph
Goodm
challejob. that
lf
her hasShowss
tion��nced
��
(with
��
��
��
��
in
– are produof fi comp ce is ge on exquiindeps the feelin
th. full
ed
ary back
Pier
SEAL Ralph
was ginnin Deideas y retaile
��
�� a.
��
sessio
ne
��
2013
comp gs new
d time.h SEAL 1984. with nges,But
Internall ways,A of
ASHI
Photo
nation “Lish”
to pro-�� note
��
��
��
the on , held
��
��
��an
retired
��
��
beaut ced jewelrlemenwhat
sitelyenden any of
��
work
�� help
��
at
gener vitalita joy g educa
Schoo ationa
for
its
Brida
Russi s
��
��
�� n
Brida
April
Morga
was
��
Pleas
��
��courte
��rs learn
t jewele breath
show
�� side-by ��
the
latest has ifully– includ y and ting it’s about
��
team At the
ExperyNew toon
at ��
theme l
she ous
speakwith
from anoth
intend Ralph
��
��
��
l a, like Pakist n
��
l design
truly
Chica 2013
Friend ��
30,
e
an
the
for l
and April tion 13 ��
�� sy of ��
��
at
taking Catalo
gave force
Venez
ly
��
��
jewelr ASHI public
��
gover
partne er the
appea ing limite comp . Colle ed, r
ience
progr 12). confe - 15,
d
a 9,000- see
��
activeer three active train��
confe
��
��
wasn’
Matt -side
clients to
��
The ction
hit
��
go’s
��s” ��
you a shop- auctioour Comm to
SEAL
��
indep y
and show’
��
uela an,
nmen
��
��
,
��
finely had impar
��
ation. the ling Holid d editio any’s Brida
Areas ams
Bowenat��
rence 2013
��
��
the
rence - rs
Robert ��
��
-Angi enjoy owner n. South
��
s. the beau- tgarmed and Afgha foot-h
integr endenmanua premi
gemo
duty years -duty
� ��
unity
mark as ay
��
refl
��
Expe �� during- calledcours s
page
t fort-issu
She Africa
��
comp ated
, a includ
��
��
��be- ��
.
�
.
Magic ns. emph l Colle ects craftelogicamost
igh
e
ed
in
��
factur
��
well,
��
��
��
and
��
nistan
er
keySri
Exper
es
Locat rienc ��
t jewele
��
��
��
��
with
bonus
ed By with
and “CoriHale, havin. She wasn’ - Corinn
elevat 28
1987.
Other
and any,
��
diamo
��
�� e
��
the “SMA from
�� conci��
Mia Lanka ,
asis ction the d jew-l
advan weapo
��
er
but
��
��
stopp lovely nne custom g was t
�� ience ed
�� two��
name widel
��
e ��
Area
mode
pre-sh RT
catalo on
same. equip
��
��
Q&A��
action se ��
Katrin
��
e Herbst��
1971, ion in
a jewelr rs, servin nd
��
on Areas
in someomere,
of
ced
artwo
��
See
��
��
��
Exper and
��
��
truste y is a
was
sessio Areas
in y
ment Dr. nry. rn
leave � ��
towned in
does
��
onstra Ralph the
the
gs the beaut rk
ow
��
��
��
presen By er andyour
��
portab He
Ashi the respec
�� able
��
fully g
popul ience the
Panjsh Corin
��
��
with��
that
and
Liz
��
such
From every
tain ting
��
d
show
life.”ne
ns
��
the ideas
� ��
guests
to Chris
��
��
keting ar
��
��
��
friend
page indus ted
ASHI y
Pinso
that
her ��
Gem
��The buyin
loved ce.
le
��
�� host
ir Valley. ne was
lery
dollar
and of
was
��
��
a
�� Corin�� husban
��
Diamo ASHI
leader
��
��
ence , BenchArea
pione comthingtophe
witho give themefloor,
��
��
We warm .
in�� 7 ��ne
to CataloASHI
class
classthe footba
39 try
��
17,
and
��
�� g ��
�� INDE
so ofshop bringi often n
r
Areasand
extensrenow nds
comp ering Pleas
� ��
��
ship alread
years ��
‘80s.
join Appra
retaile d,
tional gems
��the ��
��
opene�� d, Arthur
��
��
��area. ut havin
in W.He presid
��
full
Area The
SIGN
Cool Chall
��
indus ��
��
ng Diam
��
��
ll
was
ored
atg evoke
to
skills y
any a a e Hartn
less breath
ive, ned is
��
this
the
��
��
rs
��
INDE is INDE
��
of Alexi out onds’
��
�� Her
isal
ent. and
demtry ago��d Alexi
beautifor its
.
g to
��
multi-formi Gems for
ny roman
a good
��
�� natura
year. Storesenge, everofferimulti-bigsee SEAL
Exper
crafted
lifetaking s sweepgemo stones
track as
��
ett
�
cializ
��
based
invest
�
after
��
back
intend
a.
��
SIGN
way.
ago, newlogy
capcation billion
ng tone
��
efit
SIGN��
��
fully
��
��
a
��
ng millio
elry. es
ce and beaut
��
ience
teams
ExperMardrove��
USA
bridal
Gall intere
ed ing��
ways s
��
�� in
��
jeweleof
ors, world
but Brida
pagerunne
��
pick Retailin maga on ��Exper
�� startin
Partne
its s to – image
certifi��
��
n
a ��
��
��
��
i��
fine
it
Intern
feelin
her ��the �� g��
tourm
lines.
hundr impar��Pleasy��
globacomp dollar Globa
r client
Pleas the
28 r and
zine,conte ��
��
l cate �� st �� early
��
ing Recen
rs
s and ��wasn’
sitely ASHI
ers and
in ��
gs�� to obtain
��
nt ience
��
aline
eds t thee see��
l. any,
a elry
teleco l Link,LLP, atime�� cole see right can ��
which
showi aftern
��
��
t until
��
many
s.
his
from
��
design prides
of for ��comp
�� design
Corin��
��
��
��
��
tional ng oontly I
Colle – and
indep the ��
Smarlines��learn
vision mmun
her ��
��
�� mine�� she years
spe- ��
a
��
spent
ben- a- ne ��in ��
ed,
the
and �� er jew- ��
is
��
of
itself
��
enden
t ��
��
whatction its
how��
page��
is ipage ��
Palomvisit��
��
� ��
get ��
sional vaultworld Dr. enjoy
��
68-pafinely
ala
��
on
��
��
t
��
to ��
20 ��
it’s reflec ge crafte
25 tips
��
��
��
as -class Hartn ing fascin
ar, ��
exqui
��
��
��
��
�� on
�
gem “Myhistor he
about ts
��
��
��
2013 d
Dr.
ett’s a privat at��
��
��
��
��
y. tracedtreasu
Christo
��
��
��
jew- - ��
mento origin
��
. Thethe
is��
��
��
��
to
��
same.Brida
res excep e
��
ASHI ��
��
fantas
��
�� comp
his
�
��
r was al
of be confu pher
��
��
��
l sive, Diamo
from Brida
��
��
��
��
�� tic,
Hartne
profes
��
ty
��
Timel
erythiGIA
��
��
any’s
Leo and
��
�
��
beauti nds ��
l Colle
��
��
�� ited and��
�
Fresh ng fame)sed
comp
��
tt,
Boyaj lifelon
��
��
ess
��
��
is��
��
with
�� ASHI
��
��
editioart of emph
renow��
1978
��
about . with
��
ction eleganfully��
lemen��
��
�� asis ��
��
ian g
��
��
He Bill his
crafted ��
Holid
fine
��
��
sale I out
��
��
ned ��
��
��
(not has ns. �� jewelr
��
gems taugh Boyaj wife
��
FEAT
artwo ��
��
ting
��
��
appea ��
��
��
ce
them gemsboughof gradu
��
��
��
Other �� on��
ay ��
for
��
Linda
��
��
bridal��
produ
��
��
�� the ��
�� its��
Brad URED
truly��
and t
��
��
rk
my
�
�
��
��
ling Magic
��
��
��
beau-the
exten��
(secon
aroun from t $25,0 ate the me ian
�� y and ��
Chuck Huiske
lines.��
� ��
�� integr
public hit��
ced catalo
��
��
native
��
��
evDavid
as ��
��
��
��
��
��
��respec
WRIT
��
��
lim- ��
becau d from
d
��–��
��
Leo 00 schoo trade.
��
Koehle
��
well,– are
��the
Bob
gs ��
�� ated
��
� ��
��
ation.
��
��
��
�� jewelr
includ
��
Ramire n.........
��
Chicathe
��
of
on
��
��
�� jewelr
��
ASHI
��
mark but
��
��beaut
��
��
ted
se
left) BillDavid Epstein r..................10ERS
JSA
�� that
��
top and wholel in
��
��
��
��
��
Leo. the I made and
indep y
��
��
z.........
go.
��
Educatcelebra
Brown. ...........
�� name
��
��
,
Brad Warren
�
ASHI ��ing
��
retaileshopp .....14
��
y ��
like ‘Somentire
��
�� with ��ifully
��
��
Disap
��
��
NRF
Diana three
��
comp enden manua premi
......16
��its
��
ion tes
��
Simon............
��
........... .......18
��
only
��
clarity the
in ��
George
Federarelease key 130th
rs ed
has
��
��
JSA
pointe
e of parce
��
��
��
any, t jewele
��
factur er�� latest
��
Brian aJarrett. daugh
in
��
wrong , gems,
Stuller ted
.....20
��
to
��
��
�
small .....................2
Midwecelebra
��
��
��
s tepid
��
SMARTannive
��
the l,Barfield
the
�
a
What’s ,
you
d
��
I Prout..............ters.
er diamo
��
��
��Pleas��
��
Insuran
��
��
Madiso st
truste
.’ Leo cut, ’ I
dealerconfro ...........
profi ......26 2
tes ��
Kamele Gemvis
� ��
��
�� rs,
Pleas know
2013 Showrsary...
��
WJA 130th
Meet
........... ......29
protes
��
��
is servin nd ��
��d
�� e see
��
��
Classifi New.... ion ce
��
nted t..31
retail Chicag............
Jewele the n Jewelryhosts
s
respothe
��
and a
e see about
on
�
��
��
��
��
annive
............ formappoin
��
color, ted. didn’t ......34
fully g
��
�� Ashi
��
��
�� widel
�
On
eds.....introdu
sales
��
��
�
nded,
rs Morga Expo jewelry ��
Pink
��
o’s ............
��
partnets new
What’sthe Mutua
rsary... ��
��
��
��
�� page
forecassuccess
was ‘The
�� y
clarity
...........ces ............
� ��
��
��
Classifi Move.. l nite plannin photog ............
��
page
‘So
....2
��
��
��
Karma ............rship... Chairm
30
New.... ............
earns Million
all
��
��
��
��
t.......... .....6
��
��
...........
14 and now
ricaje
idame
www.m
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
�
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
� ��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
� ��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
�
��
��
��
��
��
�
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
MAR
MARC
Vol
at
JN i
MA
m
Visit in Mia 4,
JIS er 11-1
ob
L-4
Oct th #
Boo
alone
Fo mo e n o ma on abou c ass fied adve s ng
ema Ma ha a mar ha@sou hern ewe rynews com
800-8
JUNE 2014
By Liz Pinson
Buffalo, N.Y., which will focus on jewelry world by introducing me
Ellen Hertz, owner
marketing aspects.
to their sales team in 2001. I carMax’s
��
OU
�� a�� product
“Acquisition” is not a word
“M.A. Reich has been a cus- ried
Minneapolis, MN
�
TH that was very differ��
��
ER and we worked very
��
that typically evokes warm feel- tomer of ours as well as really, ent than
�� theirs
��
N
��
��
ings, even in the jewelry industry. really close friends for over 20 closely ��together
time.
“At my store we combine fine
Eover
��
W
��
13
��
EL
But when relationships go way
chocolates with fine jewelry. Each
m -y
��
RY
� ��
in akin ear-o
jew g ld
��
back, as they have for Simply Dialast weekend in June, I attend the
elr a na de
��
y in m sig
��
EW
du e fo ner
��
monds and M.A. Reich, it’s about
Fancy Food Show in New York
str r he
S
��
y
rse
��
lf
��
more than business.
City. It’s like the Couture Show
�
Ke
Diamond jewelry manufacof food. This show features many
brid y
Ite
al m
turer Simply Diamonds, a divispecialty food exhibitors, includlin s in
e
- B tro
sion of Jay Gems in New York,
ing many fine chocolatiers. At
d
by uc
e
Bl
recently
purchased
M.A.
Reich
&
any given time in the store we
iss s ne
w
w
Co.’s wholesale and manufacturhave chocolates from roughly
• 2 ww
5 y .so
�
ing division. M.A. Reich, found20 chocolatiers. The Fancy Food
��
ea uth
�
rs
ed in 1919, is one of the oldest
Show gives me the opportunity to
in ern
pri jew
manufacturers of colored stones
find chocolatiers that are new to
nt elr
Ro
o
Fr
be
omwe uand
•
fine jewelry. The
th stmen’s
us or new to the business. We’re always looking for chocolates that
en li ll
/2 comor rt
OTA
SE
,4 1
he
Pag blic ues ir12s,00 yn1eS
e y bornGood
AL
wso1
t R ne ing
Vinnie Davis and
can rotate in and out as seasonal specialties, such as truffles and boxedL
AShpany’s
to
e (8
at man
h0okey
DinSr!n JPresident
lp
.c u
A strong
haswbeen the
Simply
5Diamonds’
th
re to
h.2eLong,
” Xa9tteam
(reg growth and success.Fo
et s/p it
Reich �
remain
io
chocolates that do particularly well around Mother’s Day and Christ- Vice
eler
!
>ewele 1901JewBill
ing President
wade om tGuy
ill Summerlin,
(l-r) Roopam
Jain, Steve
.Bill
ai ro em
”)
n
r and
$1Reich.
Wor s: A
Gthe
r
**
b
em
a
Sh r n SAVIN
rs
��
with
company,
working
out
y n ld’s clas �
mas. And, like our jewelry, we’re always trying to mix things
7,90
bin$7 e
ler d ?
nd n a“When
s Co
8 TOup to keepShFrom of a four-person
� � years, and�that’s
sic��
einw
esatellite
0.0
GS
p0r ) oout
nd I first
��
�Amoffi
w Fa1ir/4
ce�in
started
,2what
it interesting for everybody.”
- rin
Please see Roundtable page
32
s k uc
s lo
�� really
TA
80O.2
vis industry,
Ndrove
ice t” a to ad
L ADiningSEGemAL to A life wneelHerbs S 25 ��Per��ica��an��g��su��e ��the acquisition,”
diamonds
�� says
5S(r the
no ts/
dv v
it y MidI sold
caRoopam
�� cc
l liv t
�� (6 �
. T one
At
S! >s
�� Simply
�� es
eg
��
”
I
��
•
e
ed
of lovASHI
��
T
X
e
Jain,
CEO
of
Diamonds.
Bill’s
father,
Louis
Reich,
and
�� s��
w ser
Dia
.
h
t
r
Ne
o
��
ser e & mo
�6� ”)** Bill
e
r
Eday$1he1,4
��
t
��
vic
Th w wa
u2r 2A2mme
e ma romanc nds,
ab vi
�� “I’ve� known
e 1
- 4 to Bill eand
� and Vinniedfor
pa tisin iser
SM /8
rke e enhstylish
at introduced
ys
��
tin
��
0
t
* BO
AR GNfo
$
b
e
g stra anc ima
.0
h
”
r jeP
•
4
T
��
c
ou ces
�
ges
co
e
0
oo)on rIxicwant
JeDi we ag
��over
TH
the Aforward,
teg full
��
g s
20��years, ,6
and I think the rosaid, ‘Going
you c
m we
am
�
ies
��
m lry
e (4
3.75 gave tou work
E them.
4a.5 and kag pa we
itm on lers
��
** Ot Mid-Am
cmy
ti ?
�� They5actually
thson.’
�� of x
to
se Billy
en dSh
”
world
with
c
g
a
In
lear
her
J
a
er
t to foow
X
At
rg
��
e
J
.
c
t?
e
a
ica
the
ASH
�
es
(reg Please
b C ss cu ” 4e
hosee Simply
4 1/2me my
n at
sizesenhanc I Dia
*** Sp
ah
and indep Ch
( �� mpin the independent
Pink
in kag re
page 30
mo
. $7,3
ave fulail
Sout endeeaicdagwi o
ut ouK
nds,
- Th
ec
”)**Tw��start
to tiv -cwo e
clu e off
l ser ab
le
A
ial
t
he
L
e M pr
nt th
vic style,
o
lish
0
rn
lr
ll f0.0 th th aso e
e
re ste
orga ice
ta ad
$3m,4 s:
ile
reflemarketinimgagepls ofease
nite
ur m lor y N de for erin
or 0) e s e p V
• Th
Mill
cts 3strate love & call rs ��y��
o
0
s
o
a
4
S
a
ion
n
w
T
fo
:
gie
e spec
e
rom
.2
e
g
d
o
mon
��
ro gr nt s w
r m��or
air
n
s
ize
ths5 (r o he
anc
��
e
ne how
e
th
�� e��
ex a “
ial ad
du itaes hs (o s
��
s of
Sout
eg. $u re
F
��fo
ads ��in
G
�� rm
ww ra
in
lo
.
u
)
c
he
t
r
n
��
��
c
atio
at th �� ll
ep iv
•
rn
t/s wShh – li e a o
w
bo Am 5t,3ad40’s.0ne
w.m tes abINSID ��
n
•w
He 3x
My previous article discussed the cloud fax Must ru INSIDJe
tio e u
11elry
ovE e ar��
E
pr
er oowst d
a�� rateByPaPaule Holewa
t e v 0v)
•
ice
services that allow you to always be in touch, and Reach n thre yea idNaew
na s a
vic w apr pe
Co h pruica ertis er b
Qu lf Palessg15
e COrs me s an e only fo
ice r is
% ag
ou
lly
e o ill w nd
of
N ri d
with the convenience of all your mobile devices.dist
bliJew in ee
and hisewifenMelisen
ribu r 20,000 inSEpriCUcaTIje Mid-Am r custom art gJohn
cy
le ta
e Tan
lo
$1
f y rit is $ su
cae g in n a
This time I am going to share an adventurous exesa,
ct
of Littletdiosc
John’s
snt
n wVE
tion
w
ers ru
erica
ouL
ai@Derby
rnnPowners
e m
ou e a 8 e f
tio
,0
lry S m
at co readt •er
8 lry on
perience on the road that also turned out to be very
Je
Jewelry
00
ic
ag & Pawn, areg$retail
soh mVon
n o
et s, 4ttrebels
r c p 40 or
in
rres ,5s00fonrew ths of ad welry N of
9,5st market
inspirational and moving. The destination is Viet.0
ut ethPis FR Nse,wfo uth ore
ho res pe
sorts.ead
They
manage and
pond rea 4s.cco
s
s.
ew
in
Th
@SJ
0!
BOTH
$6 a6r0t he res EE s.ur er co
os s r r a
ingders om nsecut e fourtheirs. Louisville,
nam!
MAJ
Kentucky-based
trad
n st
,25that e.0dare0 rnje Side
ew
in ele d*
th ad
a
ive m jewelry
One of the companies I represent, Galatea,
elry
*
d
store
in
ways
$
e
J
g* a
psro ar
show
s tew effe
Ne
on
3
04.0 .
we PnEt
se
took six sales reps to Vietnam to see the factory ws
counter-culture
steadfast
otealr ct
s for th
s, pl motie FREE!to ,9the
o
C
$
1
0
”
lr
f
0 X
6 y IA
oneadvice us
and tour the country. This was over New Year’s
oretail
l)y:N ive
n a nu jewelry.0experts.
low of bo
0 4 1$3 ,46ne0w SaLle
p s nonconform2012/2013.
Chief
among
pr
ew wa
ice! plitheir
es are positioning
(A $2/2 ,99 .0s.c0 s, Ele
We had just come off of a very successful year
ist tendencies
so yt
to
C ,6” f 5.0 om s
eit
and our illustrious owner, and the jewelry indusrM ot
their store’s merchandise
he by priceTUSo
7o7u 0 o a D
rS
try’s most creative designer, Mr. Chi Huynh wanted
id ry
points and airing TV commercials
r 3 il
ALuthe
JN
.5
rnr Je
coweLittle
to reward the company’s top sales reps on a ten day
36 loofn
that are unconventional to osay
r M the JohnSTan, 0
owner
lolry NeJohn,
AJN
IZ aka
tour of the country, from top to bottom. This inws -38 at
least.
r a Little John’s Derby
E KY-based
9on Louisville,
cluded the capital Hanoi way up in the north, to Ho
Like Batman and Robin, the
ly, Jewelry & )Pawn.
1
�
d
��
9
Chi Minh City (formerly Saigon), to the far southdynamic duo hit on a winning not
50
��
bo
ern tip of the country, Soc Trang, where Chi has a
��
building
their busiformula of airing calculatingly incrementally
th
��
�
home and has built two factories employing over
cheesy and cheeky TV commer- ness .through the secondary market
two hundred workers.
cials that have made “Little John” by buying gold and diamonds from
We also visited the company pearl farm, about
(he’s 5’-2” and weighs 98 pounds) the public. In those early years as a
eight miles out into the South China Sea. There we
a household name in Louisville. business owner John was extraorChi Huynh (L) and Rob Phillips pulling oysters out of the South The couple opened their jewelry dinarily skeptical about spending
watched as divers pulled oysters out of the farm
China Sea at the Galatea pearl farm.
that had been
Please see Phillips page 8
store and pawnshop 10 years ago, Please see John page 36
-0
253 King Street • Charleston, SC
29401
# 96
OHquotes
843-722-2073 Information
prise
n TH
one REE mo
n
mon
th F ths
MA
REE
JN
!
��
E
IAT el, Silverna
MED ss Ste are, Chi s,
BUYeRs & selleRs oF:
• Diamonds of all sizes
• Antique and modern jewelry
• Vintage and modern watches
• Entire estates
Confidential &
Immediate Payment
No Minimum. Fast Payment in 24
hours. Buy all forms of gold jewelry
scrap, dental, filings, sweeps, also
sterling & platinum. We are an
established company serving the
jewelry trade since 1975.
Ship insured to:
T
AMERICAN METALS CO. 4-1443
ble
adv ree oF
our JN F
rt
Po
Ma !
ou
suP Make
se
oY
Plea helP rge t
Cha
Who
get
1
VOL 13 NO. 6
Since 1974
FEAT
37- 03
JUNE 2014
embe
ve le
a m d RJO.
FAX: 770-395-6959 En
Induc Welding ality
sa
C is
nd done by r engraoleEstablished
an
icing
ries
1948.
Suite 215Ha
- MJ
ser
CM
IJO
ed Qu etals Pr
le,
J.B.T.;
J.A.; J.V.C.; and T.J.A.
maste Member
Batte
• La
.
d, wh de
ab
Enterprises,
Inc.
arante tive M ing
sting
tra d. Jewelry Co.
avail nning n aroun Amco
xide D
Br
• Gu
we
e,
m CaDunwoody Rd. • Dunwoody,wi
ish 5579B Chamblee
GA 30338
E
tur for the ureCapital
mpeti
er O
One Plaza
ed Je
Shap
• Co tinum Fin0 Palladiue Gold
Silv WANT
Quickpricing fully ins Sheila
ist
Any w & Us praisal for
Rd., Suite 1420
00 Westheimer
are 5718
By Special •
e
uest)
• Pla 8k, 95 ee Whit
Ne
We 93-09 on req
Houston, Texas 77057
k,1
IO •
ul Ap Value
Fr
ry
T!
• 14
•
}}
GH
Caref imum
502-8list up
cove
sTUD x 1726 345
ht
odium
D
1-800-621-2031
55
ENT
Bo
r Re FREI
AN
• Rh
Max y Freig ent}}
P.O. a, MN ol.com
(price
Silve PAY
PAYM C
SALE
E
e Pa te Paym ble}}
TE ing LL
etonk lry@a 60
G
W
W
,
•
N
nn
IA
{{
;
ED
SI
la
C.
Mi
ia
ejewe 96-32
MED Refin enue
L IN
CLO TISTRY RFORM
Avai
C
med
Establ J.A.;
Studio 800-8
• IM ercury oad Av 205
RE
L.
PE
N
{{Im ference ATIONA , #310
.T.;
elryza 20
M Railr
12
STO F DE
ARE
om
Call
ET
er J.B Jew e Pla ite 14
SIONA st
26 ny, NY
{{Re INTERN STRE 036
G A RSEL BOTH OFES the be
ing.c r
Memb
al On ., Su 7
J
10
TH
refin Orde
CTIN -YOU EA HOW RE A PR discuss mation. e.
Amco
Capiteimer Rds 7705
Alba
xa
ork
DU
VIRA EST, 47 RK NY 96
HI
cury
:
nc
-IT
ID
or
to
Westh on, Te 2031
mer for a W ipping
CON DO VE AN BEST TO ation sale inf experie
62 W W YO 2-869-51 22
15718 Houst
alu
g
www.ase call fore sh
NE l: 21
-35
om
0-62
HT HA ABLY ntial ev s or for closin
Te 917-907 hoo.c e
Ple mber be 3-3505 watch
20
es
1-80
MIG PROB
re
ya
d
ad
YOU T IT’S e confide ur busin ars sto
55-42 om
ars.
Nu
) 83 ling
Cell: jint@
e Tr
y Gol your
BU a fre
(800r in recyc er 40 ye
g yo d 24 ye Co. 406-7 lers.c
vira Buy, W
Bu
tion
:
sin
r
ov
e
we
for
de
an
ail
W 1/2%fo
for
lea
Call n for clo elry ahon & honje
E-m ll, We
duca
The metals
jew
ld
ma
cM
n
e Se
t
optio retail
ls/E
o
to 98 go
ttery
y M rphymc
W
o
en
ba
s
ph
o
Up scrap
ars Mur
ym ing
mu
wu
e Pa
Sch
42 ye
hy@
ediat Refin
800-237- 0364
murp
Follo witter lry
Imm Assay
lver
e
T
9
& Si
Melt
400
Jew
TOP PRICES PAID
Gold eet
A
0-270n
/80
JM ws
009
hatta 47th Str10036
FOR KARAT GOLD
-261-4
st
Man
GOLD
GOLD
@S
80 0-2
,
onds
Diam tches
Buy de wa or
We y, high gray, partial
elr
ents
jewelr jew
fine d estate lete shipm 8.
T.J.A.
an comp ished 194.C.; and
o.
J.V
n Je SP
welrEC
IAL
y Ne
ws O
Adv anFdFME
ertis
id
R
ing -!Ame
r
SpNee
cwial ica Jew
AT
elry
TE
a
New
NTM.A. Reich dve
s
rti
Retailer Roundtable For Simply Diamonds &
I
Ru ON
se
n
acquisition,
it’s
‘all
about
the
team’
Q: What are your plans for this summer?
Mi yo JC
an r sp
d-A ur
K
d M ec
an me S ad i LA
d r ric n S
id- ial o
ec a J ou S V
BUY
Am ffe
eiv eJ w th
THR
e EG
EE a
et
er r fr
nd g
he elNry rn Je AS
ica om
•
e
N
1
w
t
ONE
2x ew el E
he Adve
G
Je So
X
r
r
F
lp
s
8 TO
y
ate
REE
•
Ma Ne iHvI
we ut
y 8 rAtisD
TAL
s
M
p
W
P
ADDS You our eS/4
e
BI
id-A cial
LU Gy aha ws e
I!S> r a cu in M
lry her
NTH
thO
p
T
J
TR d
n
S
s
a
r
o
t
e
ewe me
omo D1 t a dis nd O
to
M SPECIA
8 TO
IB in
N nJ
u
lry rica
tiono5In% ny Jyuoun
R
L PR
UT FuolluPr agmer ay
TAL
S
ICE**
New
*de ofho reb
s
ADS
ED Jue (1s0p” issu
W
! ews! ewe
!
*
la
Mid>
pe f! t n es
ec
s
in ne Xn14”)es
a
nd ew t s
S
-Am
a
is
t
lr
o
p
8T
h
$
n
1
u
e
s
e 1f
ral
for
rs:
ds .co
di am
ein
ds
ld st
go
mon
Dia Lots
y
d
Buy
antit
We oken - Od
, Qu lry
N
Size
Bi
ve
ne www.mercuryrefining.com
We ha y industry your ge
212-398-1454
do Please call for a Work Order
all of
can
the
jewelr
ral Co #1
Mine Road 1
ercial yden
8525
Comm33 N Ha Arizona
,
,
29
sdale
AGTA
Scott
r of
Call
WANTED
Write
med en the
SELL offer im e - ev
y all
We all mele We bu also
nes! . (We s.)
for
ne
en sto onds
brok diam red sto
of
4367
lo
sizes loose co 0-54580
y
y
bu
ll at
mpan
BU nds moder n wa
mo
• Dia tique and moder
• An tage andates
• Vin ire est ial & nt
• Ent nfident Payme
Co ediate
Imm
e
Wer’rious.
Se yers
Bu
EE
MEL
UR e $$$$
iat
YO
ured
US
Feat
Buy
oF:
leRs
& sel s
elry
YeRs of all size n jewtches
By
Silver Recovery Specialist
• WE PAY FREIGHT! •
PAYMENT •
c. • IMMEDIATE
Mercury Refining LLC
g, In the
Manhattan Gold ti
&nSilver
26 Railroad Avenue
asStreetservicingyears.
C47th
45 West
en
al
Albany,
NY 12205
V York, NY
be10036 27
New
ERS
d to
te
Wan
WANTED TO BUY
Silver Oxide Batteries
We Buy Gold
Up to 981/2%for your
scrap gold
Immediate Payment
Melt Assay Refining
WRIT
-A
Mid
N’T
WO
!
WE K YOU
STIC
PRSRT
US
POSTASTD
PERMITPAID
GE
ATLAN
#3592
TA
GA
i
mer
Texas Institute of Jewelry Technology
at Paris Junior College offers training in:
Jewelry; Horology; Gemology; Casting;
Fabrication; Stone Setting; Jewelry Repair;
CAD/CAM; JA Certification; Short Courses;
Certificates & AAS Degrees.
Toll Free: 800-232-5804 or 903-782-0380
www.parisjc.edu/tijt • tij
URED
th
s to
vice
Ser
EDUCATION
BUSINESS FOR SALE
PRSRT
US
POSTASTD
PERMITPAID
GE
ATLAN
#3592
TA
GA
ry
l
ewe
ca J
The
Chuck Koehler...............13
Diana Jarrett..................14
Mia Katrin......................16
24 Karat Corner.............18
Brian Barfield.................26
George Prout.................28
David Brown..................30
Bob Carroll....................40
Brad Simon...................44
Brad Huisken................47
Au
Cel
eb
rati
on
195
020
gust
These removable stickers
8-1
atla
0, 20
nta
jew
15
elry
appear on the front page of
sho
w.c
om
the paper and give your company
maximum exposure. Call for availability as
these sell out quickly.
PHONE 336 389 1950 FAX 336 389 1952
Con
t
inu
15
es!
Sou hern Jewe ry News and/or M d-Amer ca Jewe ry News
w be a end ng he o ow ng shows where add ona cop es
w be ava ab e o a endees p an ahead o adver se n hese
ssues
SJO
Feb ua y
AGTA
Feb ua y
JCK
Feb ua y
GJX
Feb ua y
JOGS
Feb ua y
RJO
Feb ua y
JA New Yo k
Ma ch
A an a
Ma ch
Sma Show
Ap JCK
June
RJO
Augus
JA New Yo k
Augus
A an a
Augus
SJO
Augus
J S
Oc obe
n o@sou he n ewe ynews com www sou he n ewe ynews com www m dame ca ewe ynews com
S JN MA J N
eMEDIA advertising
Web sites
www.southernjewelrynews.com
S JN
728 x 90 Leaderboard
300 x 250
Banner #1
• Exclusive content
• Current news and products
• Expert columnists
• Events and Tradeshow schedule
• Trusted name for over 28 years
• Over 10 years online
Vertical Banner
728 x 90 Leaderboard......$800/mo.
300 x 250 Banner #1.......$700/mo.
160 x 600 Vert. Banner....$700/mo.
300 x 250 Banner #2.......$400/mo.
300 x 250 Banner #3.......$400/mo.
160
x
600
300 x 250
Banner #2
300 x 250
Banner #3
eWEEKLY newsletter
600 x 90 Leaderboard
eWEEKLY jewelry newsletter
from Southern and Mid-America
Jewelry News
• Weekly newsletter with
over 10,000 readers
• Exclusive content
• Current news and products
• Expert columnists
• Trusted name for over 27 years
600 x 90 Leaderboard.....$250/wk.
600 x 90 Banner..............$200/wk.
250 x 200 Banner #1.......$125/wk.
250 x 200 Banner #2.......$125/wk.
250 x 200 Banner #3.......$100/wk.
600 x 90 Banner
250 x 200
Banner #1
250 x 200
Banner #2
250 x 200
Banner #3
S J N MA J N
Important Information
For more information call 336-389-1950
Rates for process four color printer ready ads. Ads requiring
typesetting or other extra work will be charged at the going industry rate at time of insertion. All rates are per issue.
MAILING AND SHIPPING INFORMATION
All contracts, express shipments, freight, etc., should be sent to
(excluding flier inserts):
Southern Jewelry News/Mid-America Jewelry News
2006 New Garden Road • Suite 208
Greensboro, NC 27410
INSERTS/FLIERS: If shipping fliers for insertion please call 336-3891950 for shipping information.
SPECIAL POSITION: All ads requiring special positions will be charged
an additional 15% over the quoted rate, minimum charge for special
position is $100.00. Special position requests will be handled on a first
come, first served basis.
CLASSIFIED ADVERTISING
Per column inch (2”x1”) SJN $70.00 - MAJN $55.00*
All classifiied ads are PREPAY, credit cards are not accepted. Closing
dates for classifieds are around the 7th of the month prior to each issue.
BLIND CLASSIFIED: Add $15.00 to cost if replies are to be forwarded
to Newsmith, Inc. *Cost includes free typesetting if needed.
SPECIAL CONDITIONS
The publisher reserves the right to reject copy that is not in keeping
with the standard of the publication. The publisher reserves the right
to add the word “advertisement” at the top of any material which, in
the publisher’s opinion, simulates editorial matter and which might
be misleading to the reader. The publisher will not be bound by any
instructions where such conditions conflict with the regulations set forth
in the rate card.
FINANCE CHARGES AND COMMISSIONS
Past due balances will be subject to a 1.5% monthly (18% annually)
finance charge. Recognized advertising agencies actively handling
the account are eligible for a 15% discount. This commission
applies to space, color and special position. Other charges are not
commssionable. Charges for classified ads are not commissionable.
“I love your magazine! Great editorials! You guys are
on the top of my reading list.”
- Chip Kuntz, Chipper’s Jewelery, Bonney Lake, WA
IMPORTANT NOTES REGARDING INSERTS:
Inserting Efficiency - Efficiency or the accuracy of inserting is determined
by the quantity/size of the inserts,
the jacket or publication and the mechanical process. There can be
instances where an insert is either missed
or multiplied. While SJN/MAJN will do its best to insert at 100%, it can
not be guaranteed.
• 1 1/2% spoilage should be added for insert spoilage with standard
inserts
• 3%-5% should be added for single sheet inserts as they are more
susceptible to multiples.
• Non-standard fliers may have to be hand inserted. Hand inserting will
affect the price.
Fliers requiring hand inserting will be quoted individually.
Rates are based on 1-2 page standard weight paper inserts, weighing less than one ounce. Larger inserts must be sent to our office for a
quote.
Shipping - Please call our office for detailed shipping instructions PRIOR
to sending inserts 336-389-1950.
- SJN/MAJN is not responsible for inserts that are not
labeled according to shipping instructions.
RECOMMENDED GUIDELINES FOR COLD WEB PRINTING
1. Limit overprints to two colors. If this is not possible then limit the placement to
a section of the page as opposed to placement over the entire page.
2. Overprints should be surrounded by a rule of at least 1 point. This covers any
minor registration problems and adds to the appeal of the overprint. Tint boxes
and color photos look bad even if slightly out of register.
3. Thin lines, fine serifs and small or medium type should be restricted to one
color (not a color build). All colored type should be reproduced using a minimum
of colors to avoid difficulty with registration.
4. When type is to be surprinted, the background should be no heavier than 30%
in any one color and no more than 90% total in all four colors for legibility.
5. Reverse type should use dominant color (usually 70% or more) for shape of
letters. When practical and not detrimental to the appearance of the image, make
the type in subordinate colors slightly larger to minimize registration problems.
Small type and fine serifs should not be used for reverse type. The surrounding
tone must be dark enough to ensure legibility.
6. Drop shadows should be a minimum of 3 point type.
7. Knockouts work best in solid color.
8. Avoid using 4 color black type or rules; it will never register completely.
9. The minimum printable dot is 3%. Materials should be prepared with this limit
in mind.
10. Special care should be taken with vignettes of fade away edges where the
fade away is made up of more than one color because color balance is difficult to
maintain. In many cases, the fade away edges are best reproduced in black only.
11. When a solid black background is desired, add at least 30% cyan to that
background. Without the added cyan, uneven inking will become more apparent.
12. Remember to factor in dot gain when looking at tint blocks and photos. For
rich blacks 20-30% screen of one other process color added for richness if desired:
Cyan if desiring ‘cool’ and Magenta if desiring ‘warmth’. The printed piece will not
look like the screen. Think C-M-Y-K not R-G-B.
GUIDELINES FOR SEPIATONES:
Sepiatones are grayish brown or olive brown.
HighlightMidtonesShadow
Yellow
2% - 5%
20% - 45%
45% - 55%
Magenta
2% - 5%
20% - 45%
45% - 55%
Cyan
0% - 3%
10% - 20%
10% - 20%
Black
55% - 75%
30% - 55%
55% - 75%
GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:
These readings are only a starting point, adjustments may be needed according
to the type of original. Hue’s may vary depending on substrates. Press inline conflicts may cause inking variations.
HighlightMidtonesShadow
Yellow
0% - 5%
20% - 30%
40% - 55%
Magenta
0% - 5%
20% - 30%
40% - 55%
Cyan
0% - 5%
20% - 30%
40% - 55%
Black
2% - 10%
35% - 50%
65% - 75%
Sending files electronically:
• Smaller files may be sent via e-mail to the address ads@southernjewelrynews.
com.
• Larger files can be placed on our ftp site, please call 336-389-1950 for the log-on
information.
Include All Supporting Files
• PDF files: All images & fonts must be embedded
• EPS/PS/TIFF files: All images & fonts must be embedded
• Native files: must include printer fonts, screen fonts, graphics, and images
Digital Specifications
• CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
• 300 dpi resolution for grayscale and 4/C images. Scanning of line art must have
minimum resolution of 600 dpi.
• Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to
accommodate dot gain
Disclaimer
• SJN/MAJN is not responsible for reproduction quality of any submitted material
not in compliance with the specifications outlined above.
• When SJN/MAJN converts RGB, LAB, or Pantone images to CMYK, color match
may vary due to conversion algorithms.
S JN
MA J N
Put Southern Jewelry News and Mid-America Jewelry News
to work for your business today, please contact us at:
(336) 389-1950
email: [email protected]
or [email protected]
Southern Jewelry News and Mid-America Jewelry News are published by Newsmith, Inc.
2006 New Garden Road • Suite 208 • Greensboro, NC 27410
www.southernjewelrynews.com

now! - Southern Jewelry News

Transcription

Similar documents

This website was created for Bachendorf`s, a designer jewelry

All jewelry is designed and handcrafted by individuals with disabilities

efva attling - SWEA Los Angeles

Holiday Bazaar - Wayzata Schools

Free Event!

Robert Been - Chiricahua Gallery

2012 FIRST PLACE WINNER BEST BRIDAL HIDALGO WINS A

Celebrity Guests

Jewelry Razzle-Dazzle

`Twas the week before Christmas, and all through the city, the Santa