Fairlane Town Center - JCDecaux North America

Fairlane Town Center - JCDecaux North America

Fairlane
Town Center
Dearborn, MI
Anchor Stores
Macy’s, Sears and JCPenney
Major Stores
This fashion-forward mall offers one of the state’s largest
selection of leading specialty retailers including Aldo,
American Eagle Outfitters, Body Shop, Cache, Charlotte Russe,
Coach, DSW Shoe Warehouse, Express, Foot Locker,
Forever 21, Gamestop, G by Guess, H&M, Hollister,
Stride Rite, and Victoria’s Secret. This mall also features a
wide range of eateries, a new food court, three spas, a Bally
Total Fitness, and a state-of-the-art 21-screen Star Theatre
megaplex.
Location
This enclosed, three-level mall is located between
Interstates 94 and 96, adjacent to the Southfield Freeway,
one of Southeast Michigan’s primary north-south
corridors. Fairlane Town Center lies within a fifteen-minute
drive of 1.3 million residents and within five minutes
of almost three million square feet of office and hotel
development. This mall is located directly across the street
from the University of Michigan Dearborn campus and
Michigan’s top tourist destinations–Henry Ford Museum
and Greenfield Village–which draw over 1.5 million visitors
annually. Also, the Hyatt Regency Hotel and the Ritz
Carlton Hotel & Convention Center are located on the
center’s ring road. 
Fast Facts
Average visits per month
Trade area population
Number of stores Size in sq.ft. Total number of ad faces Shopper Average HHI
DMA Average HHI
727,452
1,551,695
160
1,465,000
143
$58,945
$71,804
Fairlane
Town Center
Shopper Characteristics 2
Fairlane Town Center attracts three distinct customer
groups: affluent families, mainstream families and fashion
forward singles. 32% of shoppers are married and 50%
have children under 18 years old at home.
Male 30% Female 70%
Demographic Information 1
Population
Households
Average HH Income
Percentage of Shoppers by Age
Trade Area* 2009
Detroit MSA 2009
1,551,695
568,591
$63,406**
4,633,818
1,758,257
$83,759
*Fairlane Town Center’s trade area reaches 33% of the Detroit MSA population. 80% of the trade area
consumers shop Fairlane Town Center.
Average Age: 43
65+ 11%
18-24 14%
55-64 13%
**2009 National Average HHI $71,288
25-34 19%
General Information
45-54 21%
Mall Type: Super Regional Mall
Mall Owner: The Taubman Company
Opening Date: 1976
Renovation Date: 2000
DMA: Detroit #11
Address: 18900 Michigan Avenue, Dearborn, MI 48126-3902
35-44 22%
Percentage of Shoppers by Race
White 23%
Black 67%
30%
Other 5%
25%
Hispanic 3%
Asian 2%
20%
Household Income
Fairlane Town15%
center Shoppers ——
Detroit MSA ——
30%
10%
25%
$25K-34.9K $35K-49.9K
30%
$50K-74.9K $75K-99.9
20%
25%
15%
20%
10%
15%
$25K-34.9K $35K-49.9K
$50K-74.9K $75K-99.9K $100K+
10%
$25K-34.9K $35K-49.9K
www.jcdecauxna.com
$50K-74.9K $75K-99.9K $100K+
Sources: 1-2009 Polk/MapInfo Target Pro Demographic Analyzer; 2-2010 The Arbitron Company/Scarborough Research Corp./VNU;
www.shopfairlane.com