November 18, 2011 - FairBridge Adds Three New

FOR IMMEDIATE RELEASE
CORPORATE OFFICE:
FairBridge Hotels International
421 West Riverside Avenue Suite 407
Spokane, Washington 99201
(877) 866-8090 o | 925-905-4174 f
FairBridge Hotels Adds Three New Properties
Spokane, Washington – November 18, 2011 FairBridge Hotels International, a hospitality firm based in
downtown Spokane, WA announced today the addition of three new properties to the FairBridge family
in Wisconsin. FairBridge Inn Express, the mid-scale limited-service flex concept brand in the FairBridge
family, has added two properties. The Ladysmith location was formerly an AmericInn. The second,
located in Wisconsin Dells, was the independently owned Riviera Suites. The third, located in Thorp,
Wisconsin, formerly AmericInn, is now flying the FairBridge Inns & Suites flag, the mid-scale expanded
service brand.
About FairBridge Hotels International
FairBridge Hotels brand offers a customized model and flex-concept approach as an alternative to the
traditional franchise method by allowing operators to join a membership organization that offers the
affiliate members a unique, vibrant, and dynamic brand identity with complete back-end operational
support without having to assume any of the complex burdens of hotel franchise relationships.
FairBridge offers the flex-concept membership-based affiliation, a flat-rate fee system “that operators
prefer over the traditional outdated and expensive franchise model,” says Fredrick Schoener, Director of
Brand Operations. Currently there are 15 FairBridge sites in the U.S. with almost 20 more in the pipeline
scheduled to open in late 2011 and early 2012. The FairBridge brand includes luxury, residential, and
mid-scale properties, while the Loyalty and Dumont brands were created to round out the economy
segment and the mid-scale, limited-service line.
The complete suite of offerings from FairBridge spans across all major hospitality industry segments. For
more information about FairBridge Hotels International, go to www.fairbridgeinns.com/membership/.
CONTACT:
Rebecca Steffensrud
[email protected]
208-620-9646
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12/1/11
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