NEW - Dunod

Transcription

NEW - Dunod
TABLE OF CONTENTS
POPULAR SCIENCE & HOBBIES
Popular Science
1
1
“UNIVERSCIENCES” SERIES
3
Hobbies
5
“GUIDE BOOKS FOR THE AMATEUR NATURALIST” SERIES
6
SCIENCE & TECHNOLOGY
8
Science Textbooks
8
“THE COMPLETE COURSE OF STUDY IN FILE” SERIES
“THE MINI-HANDBOOK” SERIES
Technology & Engineering
“TECHNICAL BOOKLETS” SERIES
Information Technology
Architecture
10
14
15
19
20
21
“IDEM” SERIES
22
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
24
Psychology
“LITTLE EXPERIMENTS IN PSYCHOLOGY” SERIES
24
26
Self-Help
30
“DISCOVER” SERIES
33
Psychology Textbooks
“VISUAL TEXTBOOKS” SERIES
“PSYCHO SUP” SERIES
“HANDBOOK” SERIES
“PRACTITIONER’S WORKSHOPS” SERIES
Childhood
Psychoanalysis
“TOPOS” SERIES
35
35
36
37
38
39
40
42
BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 43
“MARKETING TRENDS” SERIES
“TOOL BOX” SERIES
“PROFESSIONAL EFFICIENCY” SERIES
OENOLOGY, WINEMAKING
“PRACTICAL GUIDE” SERIES
47
49
51
52
56
POPULAR SCIENCE & HOBBIES
1
POPULAR SCIENCE
THE BEAUTIFUL
BOOK OF THE
UNIVERSE
From the Big
Bang to the Big
Freeze
READERSHIP: All publics
Jacques Paul, Scientific attaché at Laboratoire Astroparticules et Cosmologie, Université Paris Diderot. The auteur of many popular science works and
an editor of Passeport pour les deux infinis.
Jean-Luc Robert-Esil, Research engineer at CNRS and Head of Communication at Laboratoire Astroparticule et Cosmologie de l’Université Paris
Diderot. Co-author of “Oh! L’Univers”, awarded the 2009 “Le goût des
sciences” prize of the Ministry of Education and Research and an editor of
Passeport pour les deux infinis.
2d edition l October 2013 l 420pp l 180x210 mm
9782100702350 l Hard cover l 25.90 €
200 illustrations
NEW
Matter in all of its
states
RAPHAËL HAUMONT
FOREWORD BY THIERRY MARX
October 2013 l 184pp l 140x220 mm
9782100702084 l Soft cover l 14.50 €
READERSHIP : For all interested in science and
cooking, and in scientific culture
BIG BANG AND
BEYOND
A stroll through
cosmology
AURÉLIEN BARRAU
April 2013 l 192pp l 140x220 mm
9782100589166 l Soft cover l 18 €
This magnificent full-color work retraces the history of the universe in
200 major stages of its formation, presented in chronological order from
the Big Bang to the Multiverse hypothesis. All concepts and discoveries
are briefly introduced (1 page) and sumptuously illustrated in color (the
book’s iconography has been partially renewed).
This new edition also includes the latest results of the Planck Mission as
well as the most recent discovery of the Higgs boson.
JACQUES PAUL & JEAN-LUC ROBERT ESIL
A CHEMIST IN
THE KITCHEN
Where does the color of galaxies come from? Should we be afraid of
cosmic rays? What will happen to the Sun? Are there other universes?
Why does ‘it’ foam, emulsify, or freeze? Is it possible to cold cook?
Molecular cuisine does not merely come down to marvelous texture
and color effects. It is also about often simple techniques that allow
for the exploration of matter’s unbelievable properties. The chemical
researcher Raphaël Haumont investigates matter in all of its states
while also suggesting a few recepies to try out at home. His book is the
account of a young researcher who has succeeded in combining his two
passions – science and cooking – thanks to a key encounter in his life.
From an internship in star chef Thierry Marx’s kitchen, a friendship and
an ardent project took shape: to revolutionize our culinary tradition and
to build a new gustatory sense by associating pleasure, well-being, and
good health!
Raphaël Haumont, Assistant Professor at Paris Sud (Orsay) University, is a
researcher in the field of physical chemistry of materials. Meeting starred
chef Thierry Marx in 2005 definitively reorients his research interests
towards… ovens. In 2012 and in partnership with Thierry Marx, he created
The French Center for Culinary Innovation
Modern science has revolutionized our understanding of the universe.
In this short essay, Aurélien Barrau sets out, in simple terms, the cosmos
in the perspective of today’s physics. An excursion, mixing science and
philosophy, which visits one after the other the pillars and enigmas
of the Big Bang. Going beyond the standard models, Aurélien Barrau
discusses current speculation and plunges into the heart of multiple
universes and the “pre-Big Bang.”
•
•
Is it possible to understand the Universe ?
A guide to the multiple faces of the Universe
READERSHIP: For all interested in cosmology, physics, science, and
scientific culture
Aurélien Barrau, French astrophysicist, specialized in astroparticle physics,
black holes, and cosmology. He teaches at Université Joseph Fourier
(Grenoble) in addition to being a CNRS researcher in subatomic physics
and cosmology and a member of Institut de France. The author of numerous articles and works, Barrau also won the Bogoliubov prize for theoretical
physics in 2006.
DUNOD FALL-WINTER 2013
2
POPULAR SCIENCE & HOBBIES
LITTLE
CHRONICLES OF
IMPROBABLE
SCIENCE
The mystery of
magnetic cows
and 39 other
wacky discoveries!
This work is made up of 40 chronicles of “improbabology” that appeared
in the weekly “Sciences & Technologie” supplement of Le Monde. From
the study of the ability of humans to walk straight to that of the link between bar hostesses’ earnings and their menstrual cycles, these offbeat
studies provide food for thought once the initial chuckle has passed!
The mystery of magnetic cows. Who wants to try cat food? Do women
make men stupid? How fast does death walk? Do the powerful see
themselves as being physically bigger than they are? Looking for the
Marie-Antoinette syndrome.
Each chronicle includes an amusing drawing by Rachid Maraï.
READERSHIP: All publics
Pierre Barthélémy is a scientific journalist who has for many years been a
contributor to Le Monde (at one time the head of the “Science & Environment” department) and at present has a blog on Le Monde.fr. He has also
contributed to other publications, such as Sciences & Vie.
Rights sold to: Mainland China, Italy
PIERRE BARTHÉLÉMY
April 2013 l 192pp l 140x220 mm
9782100585335 l Soft cover l 18 €
DID YOU SAY
CHEMISTRY?
A house full of
molecules
YANN VERCHIER & NICHOLAS GERBER
June 2011 l 176pp l 150x210 mm
9782100559954 l Soft cover l 22 €
Lignes de Sciences 2012 - Best popular science book
Matter is made up of 91 natural elements in various combinations. How can they be
recognized? Get out your microscope as a budding chemist and observe: you will
discover all the secrets held by that piece of chocolate you are about to devour, or the
bar of soap that slipped out of your hands. Thanks to this book you are going to learn
how to extract, transform, and separate the molecules that make up matter. You will
understand why these molecules react to each other and how chemists use these
properties to create all those products which are part of our daily lives.
READERSHIP:All publics
Yann Verchier, PhD in Electrochemistry and a qualified Physical Science professor, teaching at the Université de Technologie de Troyes (UTT), France
Rights sold to: Mainland China and Italy
300 QUOTES
FOR SCIENCE
FANS
RÉGIS PINEAU
September 2013 l 128pp l 168x120 mm
9782100701216 l 5.50 €
READERSHIP: All that have a scientific job,
including teachers, researchers, students, and
engineers, or that are simply interested in
scientific culture.
DUNOD FALL-WINTER 2013
Pineau’s book is a collection of 300 citations on science that can be serious, profound or funny, famous or unknown, words uttered by great scientists or by writers, philosophers, and humorists. A. Einstein, Aristotle, Rabelais, Pierre Dac, P. Desproges, B.
Pascal and many others share their thoughts on subjects as diverse as mathematics, scientific genius, the Universe, medicine,
technology, and even God.
Régis Pineau is a passionate reader of popular science and an expert when it comes to great scientific authors.
POPULAR SCIENCE & HOBBIES
3
“UNIVERSCIENCES” SERIES
A WORLD WITHOUT NEW
FAMINE?
FRANÇOIS RAMADE
December 2013 l 240pp l 140x220 mm
9782100702060 l Soft cover l 22 €
Over the past twenty years, a number of debates aiming at envisioning a way for our
planet to face the challenge of feeding 9 billion people by 2050 have taken place.
Economists, sociologists, and political commentators, however, are not that frequently
joined by scientists during the debates. François Ramade’s interest lies in the ecological dimension of the future nutrition crisis. He highlights the incompatibility between
resources and demographic pressure and demonstrates population growth’s impact
on climate via greenhouse gas emissions. The author also suggests ideas for circumventing all of the above-mentioned difficulties and for coming up with a new model
for sustainable agriculture.
READERSHIP: For all interested in ecology, the environment and agriculture
François Ramade, Professor Emeritus at Université Paris-Sud (Orsay). Former president
of Société Nationale de Protection de la Nature. Author of numerous works on ecology,
including Dictionnaire encyclopédique de l’écologie et des sciences de l’environnement.
ENERGY
STORAGE
PIERRE ODRU (ED.)
2d edition l September 2013 l 192pp l 140x220 mm
9782100702091 l Soft cover l 25 €
While producing energy is relatively simple, storing it is an issue that needs to be
resolved in order to render the use of renewable energy easier.
Ordu’s book presents a series of technological solutions for energy storage that are
currently in use and cost-effective to a certain extent. These include: electrochemical
(batteries and superconductors), mechanical, compressed air, hydraulic, hydrogen, and
thermal. The authors consider each of these technologies in detail and compare them
in terms of their respective fields of application. In this new edition, an introductory
chapter on stationary storage has been included in addition to updated information
regarding renewable energy and recent developments, such as electric cars and heat
pumps, among others.
READERSHIP: For all interested in renewable energy and engineering
Pierre Odru is an engineer at IFP (Institut Français du Pétrole) and in charge of the energy
storage program at ANR (Agence Nationale de la Recherche)
SURROUNDED BY
WAVES
Electromagnetic
fields under
scrutiny
FABIENNE NDAGIJIMANA & FRANÇOIS
GAUDAIRE
Exposure to electromagnetic waves has become a topic of concern as a result of the
extensive use of wireless devices. The presence of transmitters and relay antennas
in a neighborhood is a concern for those living nearby and demonstrations against
electromagnetic waves led by consumer associations have become more frequent.
These waves are considered by some as harmful and invisible as chemical products,
even as harmful as asbestos! Even if multiple scientific studies have not confirmed
a connection between the symptoms evoked and the presence of electromagnetic
waves, the fear of long term effects causes many to demand that public authorities
adopt precautionary measures, modify current standards, and reduce emission levels.
This work sets out the principles of how the applications using electromagnetic waves
function and explains the mechanisms in play as well as the potential risks for users.
READERSHIP: For all interested in physics and scientific culture
March 2013 l 240pp l 140x220 mm
9782100585038 l Soft cover l 18 €
Fabien Ndagijimana, Professor of Physics and EEA at the University Joseph Fourier (Grenoble), and a researcher in the field of micro and nanotechnology.
François Gaudaire, Engineer (CSTB Grenoble).
THE ELEGANT
EFFICACY OF
SYMMETRIES
Symmetries are at the heart of numerous major concepts in physics and mathematics.
They help us, for example, to understand the properties that emerge on a large scale
when a substantial number of elements such as the atoms in a crystal, the molecules
of a fluid, or the stars in a galaxy interact. They are found in both quantum mechanics
and cosmology. They also play a role in aestheticism and cognition by facilitating classification and hence in comparison and memorization. This short work traces all forms
of symmetries in all fields. It demonstrates that symmetries provide a unifying way of
understanding the world that surrounds us.
AMAURY MOUCHET
March 2013 l 240pp l 140x220 mm
9782100589371 l Soft cover l 19 €
READERSHIP: For all interested in philosophy and scientific culture
Amaury Mouchet, Lecturer at the University of Tours (Laboratory of Mathematics and
Theoretical Physics)
.
DUNOD FALL-WINTER 2013
4
POPULAR SCIENCE & HOBBIES
WHAT IF TIME DIDN’T
EXIST?
A little subversive
science
Lignes de science 2013 - Prize for best popular science book
In a short essay, Carlo Rovelli ponders the notion of time and space and discusses
the attempts of past and present theories to deal with the issue: general relativity,
quantum mechanics, quantum gravity, strings and other loops. By putting forth his reflections, those of a physicist that are closely linked to his personal career, his setbacks
and successes, Rovelli gives witness to what science and the researcher’s mission are.
READERSHIP: All interested in cosmology, physics, science and scientific culture
CARLO ROVELLI
Carlo Rovelli is a leading theoretical physicist who has conducted research at Imperial
College, Yale University, the University of Rome, and the University of Pittsburgh and is
currently professor of Theoretical Physics at the Université de Marseille, France. He is the
author of more than 150 scholarly articles and the book Anaximandre de Milet.
March 2012 l 160pp l 140x220 mm
9782100572731 l Soft cover l 14.50 €
Rights sold to : Mainland China
CONTENTS:
Rebellion and dreams. An extraordinary problem: quantum gravity. Loop quantum gravity. Science or the
permanent exploration of new ways to think about the world. Loops, spin networks, primordial cosmology
and black hole specific heat. Time doesn’t exist. Loops, knots and others. Science in the world.
CIVILIZATIONS AND
Lignes de science 2013 - Prize for best popular science book
CLIMATE
The role of climate in
the development of
civilizations
In this new work, the author presents an interesting analysis of the climate’s impact
on the history of human society. How has climate changed? Can the link between
climate change and the development of human societies be established? Why did
some regions experience economic growth while others did not? The appearance of
areas of civilization coincides with climate zones defined by three criteria: not too cold,
not too warm, and with sufficient variations from year to year. Without denying that
industrialization and progress in agriculture have made humans more independent of
climatic effects, the author holds that the climate will always, given the growth in world
population, be an important factor in explaining this subject.
VINCENT BOQUEHO
READERSHIP: All publics.
April 2012 l 192pp l 140x220 mm
9782100575688 l Soft cover l 18 €
TRACKING THE STARS
A practical guide for
the amateur
astronomer
PIERRE BOURGE, JEAN LACROUX &
NICOLAS DUPONT-BLOCH
17th edition l June 2012 l 384pp l 140x220 mm
9782100578573 l Soft cover l 27 €
Rights sold to : Italy, Spain, and
Mexico
DUNOD FALL-WINTER 2013
Vincent Boqueho, Graduate engineer of SUPAERO (aeronautics and space), PhD of astrophysics, secondary school teacher of physical sciences at Les Eucalyptus, Nice, France. The
author of several books, including : Toute la physique sur un timbre poste; La vie ailleurs
/ Quai des Sciences, both published by Dunod.
BEST
SELLER
Tracking the Stars has been a work of reference since 1969 when it was first published.
The advances in astronomical equipment, however, due in large part to the appearance of the web-cam, have created a revolution in the field. The aim of the book
remains the same: learning some of the major concepts of astrophysics, getting one’s
bearings in the sky, mastering the instruments, making observations and taking one’s
first photos. In this 17th colorful edition, technical data (imagery, filters, software),
event data (eclipses, planet visibility), and observational data (structure of the universe, planetary science) have all been updated..
READERSHIP: Amateur astronomers and all interested in astronomy & cosmology.
Pierre Bourge, Amateur astronomer who in 1945 founded La Société Astronomique de
Normandie. Head of Observatoire d’Aniane since 1957.
Jean Lacroux, Scientific writer and astronomy columnist
Nicolas Dupont-Bloch is an IT expert who has been an astronomy fan since his childhood. Member of La Société d’astronomie de Nantes (SAN) where he is charge of the
digital imaging team. He is also the president and creator of the astronomy association
Astronoscope (http://astronoscope.free.fr/) as well as a regular participant in conferences
on astronomy and digital imaging.
POPULAR SCIENCE & HOBBIES
5
HOBBIES
EVERYBODY’S
A PHOTOGRAPHER!
NEW
There is no beginning photographer who has not asked what a diaphragm is, or how the camera measures light and determines the four
parameters that go into making a successful photo (speed, aperture,
film speed, and colour temperature), how to make a panoramic photomontage, what an HDR photo is, why adjust the levels, the contrast,
and colours of a photo. This very educational work explains all these
sometimes abstract notions which are none-the-less indispensable in
digital photography. Its approach is global, the reader is not simply
told what to do to obtain a specific result, the work provides the keys
to understanding why and how, and adapt to any situation so as to
take successful photos. Numerous examples, instructive diagrams and
technical inserts reinforce the educational dimension of the work.
55 lessons to
understand
everything and
take great photos
READERSHIP : Amateur photographer, and all interested in photography
Jacques Croizer, Amateur photographer, he participates (since 2005) to
several Internet forums on the subject.
Leçon n° 1 • L’appareil photo numérique
Leçon n° 1
JACQUES CROIZER
L’appareiL photo numérique
dans les leçons suivantes, vous allez faire connaissance avec votre appareil photo, non par
le détail anthropomorphique de ses boutons, mais à travers les éléments qui le composent
et les fonctionnalités qui leur sont attachées. nous avons fait le choix de ne pas parler du
mode vidéo. cette option, qui enrichit indéniablement les boîtiers modernes, met en jeu
d’autres réflexes, d’autres règles, qui tendraient à complexifier le propos.
October 2013 l 240pp l 190x220 mm
9782100600281 l Soft cover l 22 €
Le terme générique « appareil photo » regroupe
quatre grandes familles de matériel destinées
à une pratique courante de la photographie.
En premier lieu viennent les compacts. Comme son
nom l’indique, cette catégorie concerne des boîtiers de petite taille, conçus
pour être emportés dans toutes les occasions. Ils sont principalement utilisés
en mode tout-automatique, mais proposent également des fonctionnalités
avancées. Elles sont le plus souvent accessibles à travers des menus qui en
rendent l’usage parfois peu instinctif. Entre le compact bijou et le compact
expert, se décline une large gamme de matériels qui donne généralement
des images correctes, voire excellentes, dès lors que les conditions d’éclairage sont bonnes.
Tous photographes !
LeS différentS typeS
de boîtierS
12
Leçon n° 1 • L’appareil photo numérique
S Bridge Fuji
L’ergonomie du bridge est supérieure à celle du compact, mais sa qualité
de visée souvent médiocre finit par pousser le photographe passionné à
adopter son premier appareil reflex. Le choix est très large : entre reflex
grand public à partir de 400 € ou boîtier professionnel à plus de 4 000 €, il
est toujours possible de trouver un appareil adapté à son budget. L’objectif s’achète séparément, permettant à chacun de s’équiper avec le matériel
le plus adapté à son besoin et d’atteindre ainsi sans concession une qualité d’image optimale. Il n’est pas rare qu’un photographe possède plusieurs
objectifs qui, ajoutés à la taille du boîtier, finissent par constituer un matériel
relativement encombrant.
13
contenter de l’image trop claire ou du paysage ténébreux. Sombres perspectives pour vos prochaines photos de voyage…
7 Hautes lumières : le ciel présente des nuages relativement sombres et
d’autres très clairs. Il est nécessaire de conserver de la matière sur toute sa
surface, afin de ne pas en atténuer le modelé. Il ne faut donc pas avoir de
nuages totalement blancs.
Rassurez-vous, il existe bien un moyen d’aller au-delà des limites du capteur. Il
suft de saisir les deux ambiances de notre exemple précédent et de les combiner ultérieurement à l’aide d’un logiciel de post-traitement. D’une manière
générale, la photographie numérique nécessite souvent d’être retraitée pour
donner entière satisfaction. Les appareils compacts essaient d’intégrer dès
la prise de vue un maximum d’ajustements automatiques. Ils fournissent des
photographies contrastées, des couleurs saturées, des résultats flatteurs… au
risque d’aller parfois trop loin, sans possibilité de revenir en arrière. Les reflex
numériques délivrent habituellement des résultats plus neutres, voire décevants au premier regard. Un minimum de travail en aval de la prise de vue
est alors nécessaire pour transformer cette matière brute en une belle photographie : c’est le rôle du post-traitement.
7 Basses lumières : le revers de la colline est d’autant plus dans l’ombre que
la pente est forte. En particulier, si la partie droite du paysage devient trop
sombre, les détails y seront noyés et la photographie sera déséquilibrée.
Il faudrait donc simultanément assombrir le haut de l’image et en éclaircir
le bas pour conserver des détails sur toute sa surface… C’est techniquement
impossible à la prise de vue, si ce n’est en utilisant un filtre gris dégradé, dont
la partie supérieure plus opaque absorbera le trop-plein de lumière du ciel. En
réalité, la scène présente une plage dynamique supérieure à ce que supporte
le capteur d’un appareil photo numérique, autrement dit, un écart de luminosité trop important entre les zones les plus denses (plus sombre, tout serait noir,
sans le moindre détail) et les parties les plus lumineuses (plus clair, tout serait
blanc, sans aucun relief). Les deux photographies qui suivent vous montrent ce
que le capteur enregistrera, selon que vous fassiez le réglage pour préserver
les hautes lumières, ou pour éclaircir les basses lumières.
16
Comprendre comment la réalité se transforme en une photographie reste un
bon moyen de réussir celle-ci à votre goût. Du précédent paysage, préférerezvous garder la version la plus sombre parce qu’elle vous semble plus évocatrice d’une ambiance, ou ne conserver que la plus éthérée car elle correspond
plus à votre souvenir ? Personne ne peut répondre à votre place. Vous pouvez laisser l’automatisme en décider, mais si vous lisez ce livre, c’est vraisemblablement que vous n’avez pas envie d’abandonner systématiquement votre
libre arbitre à quelques composants électroniques. Vos envies doivent pouvoir s’exprimer en toute liberté, très au-delà des contraintes techniques liées à
votre matériel, aussi sophistiqué soit-il.
Les chiffres entre parenthèses dans les légendes des images traduisent le
paramétrage du boîtier. Nous y reviendrons. Il n’existe aucun réglage qui
puisse vous permettre de réaliser directement une prise de vue correspondant à la photo du paysage norvégien en début de leçon. Il faudra donc vous
Z Compact Casio
Lorsqu’il a épuisé les possibilités de son compact, le photographe amateur se
tourne généralement vers les bridges. De taille intermédiaire entre le compact
et le reflex, le bridge est fréquemment équipé d’un zoom de très grande amplitude, qui le rend opérationnel aussi bien pour le paysage que pour le portrait,
voire la photo animalière. Ces possibilités étendues se payent souvent par une
qualité d’image en retrait. L’objectif et le boîtier sont indissociables.
Votre œil s’habituera bientôt à analyser spontanément la scène que vous voulez photographier à travers ses hautes et ses basses lumières :
17
S Reflex Canon
Z Hautes lumières
préservées (f/6,3 à 1/250 s)
NEW
STOUF &
JEAN-OUF
ASSOCIATED
(AND ASOCIAL)
GRAPHIC
DESIGNERS
S Ombres débouchées
(f/6,3 à 1/80 s)
•
From the author of the hit blog Stouf & Jean-Ouf;
•
Introduction by Boulet;
•
More than 150 000 fans
Having conquered the web with their comic strip blog, Stouf and JeanOuf now tackle paper! Welcome to the merciless world of the talented
graphic and communication professional duo. The always complaining
pick-up artists and scrappers will brighten up your day and help you
appreciate your work, colleagues, interns, and clients at last.
READERSHIP : The general public, all interested in graphic design, communication, and visual culture
LAST, A blogger and graphic designer working for a communication
agency
LAST
September 2013 l 128pp l 175x250 mm
9782100600106 l Soft cover l 14.50 €
Le client est roi
je vous propose une affiche à la hauteur de l’événement, au graphisme épuré, construite autour d’une
symbolique forte alliant avec élégance un esprit éco-responsable avec l’esthétique web 2.o dans la tendance que
…remettre l’homme au centre des enjeux d’avenir face aux problématiques
c’est une
plaisanterie ??…
mon logo
plus gros !
Juste un détail
La recrue
stouf ? j’ai besoin de ton avis…
bonne nouvelle pour vous, les garçons ! Vous qui étiez
en manque de stagiaire, je vous ai trouvé une nouvelle recrue !…
je viens de finir une affiche qui doit
partir illico chez l’imprimeur…
tu… tu la trouves comment ?…
c’est super
important !
… donc, une affiche épurée où une image conceptuellement novatrice cohabite
harmonieusement avec l’identité visuelle impactante de l’annonceur…
franchement ?…
… en l’occurrence
votre logo.
…remettre l’homme blanc au centre des enjeux d’avenir face aux problématiques
c’est déjà mieux
mais j’y pense…
oué mais…au fait,
c’est quoi tout
ce blanc autour ?
franchement…
yyyeeeeeeessssssss !!!!…
ah bon ? c’est vrai ?… t’aimes bien?
parce que j’étais pas sûr de moi et…
on a oublié
les sponsors !
ce sera imprimé
en quadri,
j’en veux pour
mon argent !
euuuuuuuuuh… bien.
… alors, une affiche équilibrée et graphiquement renforcée par un
subtil fond aux dégradés délicats dans la tendance actuelle du web 2.0 et
pas un chef-d’œuvre
mais ça passe…
on s’approche…
y a juste votre titre
qu’est pas très lisible
avec ces parenthèses
qu’on comprend pas.
faudrait peut-être
humaniser un peu ?…
mettez-moi une
famille heureuse
pour voir…
oui euuuh… par contre…
juste un détail…
les gens sont pas obligés de
savoir que ça sort de chez nous…
je vous présente… Jean-Kévin
pôfff…
!
f…
pôff
…tu peux enlever
la signature de notre agence
dans le coin en bas ?
8
5
9
pôfff…
pôfff…
6
DUNOD FALL-WINTER 2013
POPULAR SCIENCE & HOBBIES
“GUIDE BOOKS FOR THE AMATEUR NATURALIST”
SERIES
A new collection of nature guide books in partnership with the Muséum National d’Histoire Naturelle. To understand
Nature and its bio-diversity we recognise the species that surround us. The works in this collection provide the tools that
“budding” naturalists need to begin a collection or simply to be able to find the name of a “discovery.”
READERSHIP: The general public
THE AUTHORS: Editor Alain Foucault and the authors of this series are all specialists and/or researchers at the Muséum.
The works are in two parts:
The first part
• Sets out the essential elements for going on an outing to discover butterflies, mushrooms, flowers, trees…
• The methods are explained, the useful tools are described and precautionary measures to take are given.
• The amateur will find the indications as to what to observe and the relations between the species and the ecosystems.
mode d’emploi
Borax (Italie)
Apatite (Mexique)
Actuellement, les quelque 4 750 espèces connues sont réparties suivant le système dit « de Nickel-Strunz », qui en est à sa
dixième version depuis 1982. Dans ce système, on dénombre 10
classes de minéraux, numérotées de 1 à 10 :
1
2
3
4
Éléments
(et carbures,
nitrures, siliciures,
alliages etc.)
Sulfures et sulfosels
(et séléniures,
antimoniures,
arséniures)
Halogénures
(et oxyhalogénures)
Oxydes
et hydroxydes
Or (Californie)
Pyrite (Espagne)
Halite (Pologne)
Quartz (Mont-Blanc)
Amas
multiglobulaires
Prismatique
Cristaux
allongés
À la découverte des minéraux et des pierres précieuses
86
Azurite (Haut-Rhin)
Classe 5 : carbonates et nitrates
Étymologie, synonyme
Azurite : Cu3(CO3)2(OH) ; malachite :
Cu2(CO3)(OH)2 (hydroxycarbonates de cuivre)
Du persan lazhward, bleu. Du grec
malaché, la mauve (plante), d’après la
couleur de ses feuilles.
Chessylite (peu usité)
3,5 à 4
138
Gisements
Des explications scientifiques
Tourmaline
Fibreux
Fibro-radié
En lamelles
Fibres, souples
ou non
Zoné
et rayonnant
Lépidolite
Chrysotite
Natrolite
Aciculaire
Stalactiforme
Dendritique
Arborescent
Cristaux
en aiguilles
Formant des
stalactites
Formant
des dendrites
Formant
des branches
Couleur, transparence, éclat
Bleu clair à bleu foncé parfois presque noir
(azurite) ; vert clair à foncé (malachite).
Opaques à translucides. Éclat vitreux, tirant
à soyeux pour la malachite fibreuse.
Morphologies, système cristallin
Massifs, nodulaires, stalactitiques, fibreux
(malachite seulement). Cristaux prismatiques, tabulaires. Monocliniques.
Cuprite
15
Tranche polie dans une stalactite d’azurite
et malachite (Bisbee, Arizona, États-Unis)
4,7
Goethite
Lamellaire
Lentilles
ovoïdes
« Rose des
sables »
Calcite
Birnessite
Clivage, cassure
vient ce changement fondamental de morphologie et comment
opère-t-il ? Voici les réponses.
Cuivre natif
Clivage parfait suivant {011} (azurite), ou
{201} (malachite). Cassure conchoïdale à
fibreuse (malachite) ; fragiles.
Du cube (faces rouges) au trapézoèdre (faces jaunes)
À partir d’un cube initial nanométrique, des facettes de troncature beaucoup plus stables croissent aux dépens des faces du cube
pour donner finalement un octaèdre (les échelles n’ont pas été
respectées, pour une meilleure représentation du phénomène).
Classification chimique
La croissance cristalline
Halite (Pologne)
Les collections de minéraux et de gemmes
Plaque polie montrant du jade brun
(à gauche) et impérial (à droite).
Étymologie
De l’espagnol piedra de ijada, pierre contre
les maux de reins.
6à7
Couleur, transparence, éclat
Blanc, grisé, vert pâle à vert émeraude, bleuvert, rosés lilas, noir. Transparent à translucide. Éclat vitreux.
Morphologies, système cristallin
Massif, granulaire, fibreux. Monoclinique.
Clivage, cassure
Bon clivage selon {110}. Cassure irrégulière.
Gisements
Spinelle (Madagascar)
Par ailleurs, les conditions de formation influencent la stabilité relative des facettes : à plus haute température, l’octaèdre est souvent
favorisé, alors que le cube est plutôt une forme de plus basse température (attention, cette règle n’est pas généralisable). Enfin, des
impuretés peuvent aussi modifier la croissance cristalline.
‡
La formation des cristaux
La formation des cristaux est un processus lent et qui exige une
grande stabilité. Certains cristaux peuvent néanmoins se former
en quelques heures, comme le sel des marais salants. Mais, dans la
59
Des conseils pratiques
pour réaliser une collection
Jade : un ensemble
de minéraux
Sous le nom de jade, on réunit des
minéraux différents (des amphiboles et des
pyroxénoïdes). Le jade néphrite est le plus
commun. Le « jade impérial » est d’un vert
intense de part la présence de kosmochlor,
un pyroxène chromifère. La serpentine
est quelquefois vendue (frauduleusement)
comme jade. Le jade de néphrite peut être
« amélioré » de manière plus ou moins
sévère pour accentuer sa couleur. Le
jade du Mont Viso (Italie) a été exploité
dès le Néolithique et des haches polies
dans cette matière ont été trouvées
jusqu’en Angleterre. C’est la gemme la
plus prisée en Asie.
5
Des explications pour en savoir plus
Formule chimique
Densité
Carnet pratique
Dureté
Les clubs, les musées
et les collections
S’inscrire à une association permet d’aller chercher des échantillons de manière plus sécurisée, de partager des informations
cruciales, de trouver des expertises pour identifier des minéraux,
pour avoir des contacts avec les professionnels de la minéralogie
(miniers, scientifiques, conservateurs) qui préfèrent toujours
travailler avec des groupes bien identifiés. Via une association,
un accès privilégié à des collections patrimoniales peut être plus
facilement envisagé, ce qui permet de tisser des liens durables avec
des partenaires institutionnels (souvent très sollicités) alors que
les musées restreignent actuellement leurs personnels, budgets,
acquisitions et présentations muséales.
Jade mixte, brun et impérial
(travail asiatique).
Classe 9C : silicates, inosilicates
Amphiboles (jade dit « de néphrite ») :
(Ca,Fe)2Mg5Si8O22(OH)2 (trémoliteactinote) ; pyroxènes : Na(Al,Cr,Fe)Si2O6
(jadéite et kosmochlor)
3,25 à 3,35
Dans les zones d’oxydation des gisements de
cuivre. La localité-type de l’azurite est celle
de Chessy dans le Rhône dont les échantillons attirent toutes les convoitises, ainsi que
ceux de Namibie (Tsumeb) ou d’Arizona (Bisbee etc). Récemment de magnifiques cristaux ont été trouvés au Maroc, au Mexique
et en Chine (parmi tant d’autres). Les gisements classiques de malachite mamelonnée,
stalactiforme et rubanée sont en Oural et au
Katanga. En France, hormis la célèbre mine
de Chessy (localité-type de la « chessylite »,
voir encadré), signalons aussi de nombreux
gisements dans les Vosges, en Auvergne, Var,
Loire, Tarn, Savoie, Alpes-Maritimes, Corse,
des Pyrénées, etc.
Les principaux critères
d’identification
Ce sont les atomes de surface du cristal qui déterminent en général
quelles facettes vont grandir en priorité. Ceci explique pourquoi des
minéraux cristallisant dans le même système cristallin présentent des
habitus différents : le sel (ou halite, cubique) présente systématiquement des cubes alors que le spinelle (également cubique) montre
surtout des octaèdres.
Ensuite, il faut pratiquer différents tests qui permettent de délimiter un
groupe de minéraux candidats (voir la clé d’identification p. 67). Hélas,
une détermination univoque et définitive requiert souvent bien plus que
cela. Pour affiner une détermination, cela reste du domaine de l’amateur
très expérimenté, voire du scientifique. Ces personnes se rencontrent au
sein ou via des clubs de minéralogie, qui existent partout.
Quelques méthodes utilisées pour l’identification des minéraux :
trace sur papier et technique de clivage (à gauche)
et rayure de l’ongle et par l’ongle (à droite)
Nodule scié et poli
de jade montrant
une altération
brunâtre (Birmanie)
Tête de hache
en jade clair
(Nouvelle-Zélande)
On trouve les minéraux constituant le jade
en Chine, en Russie, au Kazakhstan, en Birmanie, en Nouvelle-Zélande, en Californie,
en Méso-Amérique (surtout au Guatemala),
au Canada et en Italie (Mont Viso).
© Dunod. Toute reproduction non autorisée est un délit.
La classe 1 représente les compositions les plus « simples »
en termes d’atomes élémentaires plus ou moins combinés entre
eux. Les classes 2 à 10 sont composées d’atomes ionisés, dont
les sulfures (et associés, classe 2), halogénures (classe 3), ceux
composés d’oxygène (classes 4 à 9) et de carbone organique
(classe 10). Parmi les « oxydes » (au sens général du terme), on
trouvera les oxydes et hydroxydes (sensu stricto, classe 4), les carbonates-nitrates (classe 5), les borates (classe 6) structuralement
similaires aux phosphates (classe 7) et aux silicates (classe 9) et
enfin les sulfates et associés qui sont des minéraux très oxydés.
Azurite (Chessy, Rhône)
À la découverte des minéraux et des pierres précieuses
Botryoïdal
Croûtes
épaisses
Smithsonite
Lenticulaire
34
Mellite (Tchéquie)
la classification
chimique des minéraux
Encroûté
Olivine
Trapu
Cristaux
trapus
Cassitérite
4
Gypse
(localité inconnue)
(Tableau
ci-dessous)
Métatorbernite
(Entraygues-surTruyère, Aveyron)
Ou d’une modification d’un minéral déjà décrit :
• Métatorbernite : torbernite deshydratée.
• Axinite-Fe : ferroaxinite ou axinite enrichie en fer.
Granulaire
Grains
de petite taille
Phosphorite
© Dunod. Toute reproduction non autorisée est un délit.
10
Minéraux
organiques
Compact
Massif, terreux,
informe
Qu’est-ce qu’un minéral ?
Turquoise dans
rhyolite (Mont Dore,
Puy de Dôme)
Agate
(Rio Grande, Brésil)
9
Silicates
(et les germanates)
28
Des grilles
de classification
Espèces : néphrite (amphibole), jadéite (pyroxénoïde)
Filon de quartz avec azurite
et malachite massives
mode d’emploi
8
Phosphates,
arséniates
et vanadates
Jades
malachite
L’Habit (ou l’aspect)
Habits les plus fréquents
Les espèces
les plus courantes
Azurite et Malachite
Les minéraux montrent des morphologies variables suivant la
manière dont leurs cristaux se combinent. Leur habit peut varier
de cristaux individuels bien formés et isolés à des constructions
bien plus complexes.
À la découverte des minéraux et des pierres précieuses
7
Sulfates, chromates,
molybdates
et tungstates
(et sélénates,
niobates et
thiosulfates)
À la découverte des minéraux et des pierres précieuses
6
Borates
Calcite (Mexique)
© Dunod. Toute reproduction non autorisée est un délit.
14
5
Carbonates
et nitrates
mode d’emploi
‡
D’autres noms dérivent d’une localité (ou d’un pays) où
l’espèce fut trouvée sous la forme d’échantillons remarquables :
• Agate : Achátes, rivière de Sicile.
• Autunite : Autun, Saône-et-Loire.
Certains noms sont issus d’une spécificité culturelle :
• Turquoise : car souvent importée de Perse par des Turcs.
• Kaolin : de Kao-ling (ou Gao-ling, littéralement « grande
colline »), un village de la province du Jiangxi en Chine,
célèbre pour sa production historique de porcelaine.
reconnaître les minéraux
et les pierres précieuses
À la découverte
des minéraux
et des pierres précieuses
Carnet
pratique
Guides et ouvrages
Carnet pratique
The second part
• Is a recognition guide
• Various most characteristic species are presented
• Recognizing a species should be fun and each species is dealt with in a clear and structured manner.
découvrir les minéraux et les gemmes
6
196
Des adresses d’associations,
de clubs, de musées,
de sites Internet…
pour vivre sa passion
Dictionnaire de géologie, A. Foucault et J.-F. Raoult, Dunod, 7e éd.
(2010).
Sur les sentiers de la géologie, A. Foucault, Dunod (2011).
Larousse des minéraux, H.-J. Schubnel, Larousse (1981).
Minéraux remarquables, J.-C. Bouilliard, Le Pommier et BRGM
(2010).
Le cristal et ses doubles, J.-C. Bouilliard, CNRS Éditions (2010).
Guide Delachaux des minéraux, O. Johnsen, Delachaux et Niestlé.
Ce que disent les minéraux, P. Cordier et H. Leroux, Belin Pour la
science (2008).
Inventaires minéralogiques, (une douzaine de déparements), BRGM.
Larousse des pierres précieuses, P. Bariand et J.-P. Poirot, Larousse
(2004).
Guide des pierres précieuses, pierres fines et ornementales, W. Schumann,
Delachaux et Niestlé, 14e éd. (2009).
Sites Internet
• www.geopolis.fr : portail de la Confédération française
des acteurs en sciences de la Terre.
• www.mineral-hub.net : liste des musées, vente, achat...
• www.brgm.fr : site du Bureau de recherches géologiques
et minières.
• www.museum-mineral.fr : galerie de minéralogie.
• www.musee.ensmp.fr : collection de Mines ParisTech
(ancienne École nationale supérieure des Mines de Paris).
• www.amis-mineraux.fr : collection des Amis de la collection
« de la Sorbonne » à l’université Pierre-et-MarieCurie.
• www.mineralogie.org : portail internet de minéralogie.
• www.gemmes-infos.com : pour la gemmologie.
Classe 9 : les silicates
Nésosilicate
Sorosilicate
Cyclosilicate
Inosilicate
Phyllosilicate
Tectosilicate
Grenat
(Brésil)
Épidote
(Oisans)
Tourmaline
(Brésil)
Enstatite
(Pakistan)
Sanidine
Phlogopite
(Mont Dore,
(Madagascar) Puy-de-Dôme)
DISCOVERING MINERALS AND PRECIOUS STONES
A guide to identify minerals
FRANÇOIS FARGES
2013 l 208pp l 137x211 mm l 9782100579921 l Soft cover l 15.90 €
What causes the color of minerals? How to begin a collection? This work is composed of two parts. The first sets out
the indispensable elements to prepare a collection. Scientific explanations and practical advice are provided to
help in the identification of the most common species and varieties of minerals. The second part is devoted to their
identification in the form of 110 files: the main minerals, precious and semi-precious stones are discussed. An appendix in the form of a practical address book offers a list of relevant associations, museums, scientific and general
public web-sites as well as a bibliography.
FINDING AND PICKING USEFUL WILD PLANTS
Medicinal, tinctures, and aromatic plants: learn how
to identify them
NATHALIE MACHON & DANIELLE MACHON
March 2013 l 192pp l 135x210 mm l 9782100577941 l Soft cover l 15.90 €
How to make one’s own toilet water? How to recognize pennywort? The work is composed of two parts. The first
describes the indispensable elements for the preparation of an outing: how to observe a plant? Which wild plants
are useful? Scientific information about plants: the different families, physical and chemical qualities, etc.. The
second part is devoted to their identification in the form of 100 files which describe the various species: edible,
fodder, aromatic, medicinal, depolluting, tincture, etc. An appendix in the form of a practical address book offers a
list of relevant associations, museums, scientific and general public web-sites as well as a bibliography.
DUNOD FALL-WINTER 2013
POPULAR SCIENCE & HOBBIES
7
ON THE TRAIL OF REPTILES AND AMPHIBIANS
Snakes, frogs, and lizards: learn how to identify them
FRANÇOISE SERRE-COLLET
March 2012 l 192pp l 135x210 mm l 9782100593842 l Soft cover l 15.90 €
Do snakes really love heat? Can we see frogs fly? The guide’s first part presents all the keys to identifying the anatomical and behavioral characteristics of reptiles and amphibians in addition to giving advice as to how to safely
observe them. The second part is devoted to their identification: 80 common species are presented in the form of
files. An appendix in the form of a practical address book which contains a list of relevant associations, museums,
scientific and general public web-sites as well as a bibliography completes this new-generation guide.
DISCOVERING BIRDS
A field guide to recognising and knowing them
FRÉDÉRIC JIGUET
March 2012 l 192pp l 135x210 mm l 9782100572601 l Soft cover l 15.90 €
Where does the Sanderling sandpiper come from? How to tell the difference between a buzzard and a black kite?
Frédéric Jiguet, Senior lecturer at the Natural History Museum, Paris, France and author of numerous titles on
ornithology.
ON THE TRAIL OF BUTTERFLIES
BENJAMIN BERGEROT
June 2011 l 192pp l 135x210 mm l 9782100559916 l Soft cover l 15.90 €
DISCOVERING THE HEAVENS
EMMANUEL BEAUDOIN
June 2011 l 192pp l 135x210 mm l 9782100547708 l Soft cover l 15.90 €
ON THE PATHS OF GEOLOGY
ALAIN FOUCAULT
June 2011 l 192pp l 135x210 mm l 9782100562831 l Soft cover l 15.90 €
DUNOD FALL-WINTER 2013
8
SCIENCE & TECHNOLOGY
SCIENCE TEXTBOOKS
TO THE INFINITELY BIG
AND TO THE
INFINITELY
SMALL
Where does the infinitely big begin? Where does the infinitely small
end? Researchers have identified fossil radiation emitted 13,7 billion
years ago, which makes it possible to go back and trace the origins of
the universe. On the other side of the spectrum, the standard model
has shown 12 elementary particles and three fundamental forces which
allow to account for matter’s ultimate constitution. Does that suggest
that it is all over, that there is nothing left to discover? Certainly not!
As observation tools become more and more precise, the necessity to
bridge the infinitely big and the infinitely small becomes increasingly
urgent. In this colorfully illustrated book, some of the best specialists
in the field invite the reader to discover the two infinities through an
overview of current knowledge.
2d edition l September 2013 l 192pp l 160x210 mm
9782100599721 l Soft cover l 15 €
This new updated edition takes into account the latest LHC results in
search of the famous Higgs particle and includes the first images of
fossil radiation from the Planck satellite..
NICOLAS ARNAUD ET AL.
UNE PARTIcULE,
c’EST gROS cOMMENT ?
READERSHIP: The general public, high-school
students, university students, and teachers.
Fleur
La physique de l’infiniment petit cherche à observer
des détails toujours plus fins de la structure de la matière.
À chaque étape sont apparus de nouveaux objets, que les
physiciens se sont empressés d’étudier !
English translation soon available
10–2
CHEMISTRY AND
THE ENVIRONMENT
Course of study, case
studies, and exercises
with key
WORK UNDER THE DIRECTION OF:
PHILIPPE BEHRA
May 2013 l 432pp l 176x250 mm
9782100568956 l Soft cover l 42 €
CONTENTS:
Hydrology, The water cycle. Physical chemistry of water,
principles and bases. Urban waste water. Ground water
contaminant transport. Reclamation. Brownfield sites and
remediation. Techniques for separation and decontamination
of water. Clean procedures. Analysis of the life cycle of products and procedures. Atmospheric pollution. Ecotocicology.
Chemistry and society: understanding the socio-technical
and environmental controversies.
AQUATIC CHEMISTRY
Course of study and
exercises with key
LAURA SIGG, PHILIPPE BEHRA, WERNER
STUMM
5th edition l December 2013 l 576pp l 170x240 mm
9782100588015 l Soft cover l 55 €
DUNOD FALL-WINTER 2013
Molécule
Atome
10–6
nanomètre
Noyau
10–9
femtomètre
10–10
10–15
Taille (en mètres)
D’une fleur
aux quarks : vers
l’infiniment petit
À chaque échelle de
longueur correspondent de nouveaux
détails qui apportent
des informations
supplémentaires sur la
structure de la matière.
En-deçà du nanomètre,
les figures sont des
représentations et non
pas des photos réelles.
La physique de l’infiniment petit explore
un large domaine qui
part de l’angström (un
dixième de milliardième de mètre, la
taille caractéristique
d’un atome) et s’arrête
actuellement au niveau
du milliardième de milliardième de mètre. Les
échelles plus petites
se dérobent encore à
l’expérience et leur
contenu éventuel est
un mystère.
Grossissez encore dix fois, et vous atteignez le milliardième
de mètre : c’est la distance entre deux atomes d’une molécule. Les atomes eux-mêmes sont dix fois plus petits. Ils
sont constitués d’électrons et d’un noyau atomique de taille
dix mille fois plus modeste (cent millièmes de milliardième
de mètre), constitués de protons et de neutrons eux-mêmes
dix fois plus petits. On arrive alors au millionième de millionième de millimètre.
Ce congrès, baptisé du
nom de son mécène
l’industriel belge
Ernest Solvay, avait
pour thème « électrons
et photons ». C’est
là que la mécanique
quantique – très différente de la physique
dite « classique » – a été
acceptée par la communauté des scientifiques.
Signe particulier de
cette conférence : 17
des 29 participants
avaient obtenu ou
allaient obtenir un prix
Nobel ! Parmi eux on
peut citer Niels Bohr
(B), Marie Curie (C),
Paul Dirac (D), Albert
Einstein (E), Werner
Heisenberg (H), Max
Planck (P) ou encore
Erwin Schrödinger (S).
Plongeons encore plus profondément dans la matière. Les
neutrons et les protons sont constitués de quarks dont on ne
connaît pas la taille (au moins mille fois plus petite que celle
des protons). On ignore également celle des électrons. Jusqu’à
présent, les expériences semblent indiquer que les quarks et
les électrons sont ponctuels et donc élémentaires... Le sont-ils
vraiment, ou la résolution de nos expériences est-elle encore
trop faible pour mettre en évidence leur structure ? Personne
ne le sait.
Les physiciens passent leur temps à raisonner en termes
d’ordre de grandeur : quelle est la vitesse typique d’une voiture ? La taille habituelle d’un grain de sable ? La distance
entre deux planètes du système solaire ?
En effet, pour modéliser un phénomène, il faut savoir identifier les éléments pertinents et les décrire en utilisant les outils
appropriés, tout en négligeant ce qui est trop petit, trop gros,
trop lent ou trop rapide. Ainsi, pour étudier la course d’une
voiture sur un circuit automobile, inutile de s’intéresser à la
rotation de la Terre autour du Soleil (les échelles de distance
et de temps sont bien trop grandes) ou au mouvement des
grains de poussière dans la boîte à gants (les mêmes échelles
sont bien trop petites). Et ce n’est pas la peine de recourir à la
mécanique quantique ou à la relativité générale pour déterminer si la voiture sortira de la route au prochain virage !
À chaque niveau de détails sa discipline scientifique : physique des matériaux, chimie, physique atomique, physique
nucléaire, physique des particules... Toutes ces échelles de
distance ont une contrepartie en termes d’énergie. Car plus
on veut sonder la matière sur de courtes distances, plus il
faut fournir d’énergie aux projectiles employés, et plus les
accélérateurs nécessaires sont de taille importante. Voilà qui
explique pourquoi les physiciens des particules, dans leur
course à l’infiniment petit, se sont aussi lancés dans des expériences toujours plus grandes – jusqu’au LHC, dont les détecteurs ont la taille d’immeubles de plusieurs étages.
Pour comprendre les distances associées à l’infiniment petit,
commençons par nous, les êtres humains. Notre taille typique
est de l’ordre du mètre – eh oui, voilà comment les physiciens
nous considèrent, que nous mesurions un mètre soixante ou
deux mètres... Chacune de nos cellules est un million de fois
4
BEST
SELLER
micromètre
plus petite, et avec un grossissement cent fois supérieur (un
cent-millionième de mètre), vous pouvez distinguer l’ADN qui
est au cœur de leurs noyaux.
Participants au
5e congrès Solvay
en 1927
P001-096-9782100599721.indd 4
Pollen
Quarks
et gluons
centimètre
5
24/07/13 14:33
P001-096-9782100599721.indd 5
24/07/13 14:34
This work presents the concepts, methods and tools that, today, make it possible to
limit waste and pollution in a context of sustainable development. The course of study
contains numerous examples and includes exercises with key and case studies.
This work is intended for post graduate or Master of Science students in Environment
or Chemistry as well as engineering students. It sets out the concepts and tools that
make it possible to evaluate the impact of human activities linked to chemistry on
the environment and thus predict and limit the consequences of these activities. The
course, made up of 12 chapters, outlines the bases of analytical chemistry as applied
to the environment and discusses case studies of the impact of pollution and outlines
steps that can be taken taking into account the local and regulatory contexts. Numerous examples and case studies illustrate the course. Exercises with key complete the
work.
READERSHIP: Master of Science students in Environment or Chemistry; engineering
students Professionals working in environmental management.
The 18 writers associated with this work are all teachers in masters programs or engineering schools (Toulouse, Strasbourg) : Patrick Cognet, Gérald Debenest, Matthieu Dufresne,
Laury Gauthier, Christophe Gourdon, Maritxu Guiresse, Leslie Jacquemin, Michel Kaemmerer, David Labat, Robert Mosé, Geneviève Nguyen, Éric Pinelli, Pierre-Yves Pontalier,
François Purseigle, Antoine-Georges Sadowski, Valérie Simon et José Vasquez
Aquatic chemistry studies the nature of dissolved substances suspended in aquatic
systems, the chemical balance and the physicochemical process of which these
substances are a part. This discipline involves geology, and biology. And it enhances
related disciplines like geochemistry, earth chemistry or water technology. This new
completely revised edition includes the newest techniques of aquatic chemistry analysis and monitoring. New subjects such as the evolution of acid rain sensitive water,
new treatments of potable water, the cycle of iron and its nutritive role in oceans etc.
are also discussed. The course is illustrated with numerous examples and exercises
with key. Additional exercises, course supplements, bibliographical additions etc. are
available at dunod.com.
SCIENCE & TECHNOLOGY
PAUL
ARNAUD’S
COURSES:
GENERAL
CHEMISTRY
BEST
SELLER
READERSHIP: Natural sciences graduate students, first-year health
students, students in preparatory classes, polytechnic students, physical
science teaching certificate candidates
Paul Arnaud, Former professor at the Université Joseph Fourier (Grenoble);
Françoise Rouquérol, Professor Emeritus of the Université de Provence;
Gilberte Chambaud, Professor at the Université de Marne-la-Vallée, former
director of the chemistry department of the CNRS (National Center for
Scientific Research), scientific delegate to Aeres (French Evaluation Agency
for Research and Higher Education)
Roland Lissillour, Former professor at the Université Rennes
PAUL ARNAUD, FRANÇOISE ROUQUÉROL,
GILBERTE CHAMBAUD, ROLAND LISSILLOUR
7th edition l March 2013 l 672pp l 177x250 mm
9782100588022 l Soft cover l 39 €
TABLE OF CONTENTS:
Microscopic description of matter: th atom and the elements, structure of the atomic nucleus, electrons’ organization in atoms. The periodic table, chemical
bonding, molecular geometry, dipole moments/magnetism/intermolecular forces. Macroscopic description of states of matter: states of matter, crystals’ structure,
matter and energy, energy conservation (1st principle), predicting the direction of spontaneous change (2nd principle), thermodynamic characterization of matter, physical changes of state in matter. Chemical transformation of matter: reaction advancement, applying thermodynamic principles to chemical transformation, chemical transformation in aqueous solutions, dissolution, precipitation, and complexation in aqueous solutions, reduction-oxidation and electrochemical
reactions, applying thermodynamic principles to biological systems, formal chemical kinetics. Answers to questions and exercises, appendices
BEST
SELLER
PAUL ARNAUD, BRIGITTE JAMART, JACQUES
BODIGUEL, ET AL.
18th edition l March 2009 l 672pp l 193x250 mm
9782100526475 l Soft cover l 39.50 €
A course composed of 350 exercises, questions and
answers and 230 multiple choice questions
This two-color handbook deals with the microscopic and macroscopic
descriptions of matter before going on to studying chemical transformation. More than 350 questions and exercises with answers and solutions
make it possible to actively practice and explore the subject in more
depth. 230 multiple choice questions with answers and explanations
have also been provided. Additional multiple choice questions can be
found at dunod.com.
7th edition of the
physical
chemistry course
of study
PAUL
ARNAUD’S
COURSES:
ORGANIC
CHEMISTRY
9
A course composed of 350 questions and exercises
with answers
This reference course endeavors to demonstrate, in an instructive way,
the existence and regularity of relations between structure and reactivity.
A new chapter deals with chemistry and the environment. More than
300 questions and applications are included in the form of exercises
with corrections and make it possible for students to evaluate their
knowledge. This new full color edition has been completely restructured
and reformatted to include more educational material. It focuses on the
principal reaction mechanisms in addition to determination tools, the
major families of reaction mechanisms, and the role of solvents..
READERSHIP: Natural sciences graduate students, first-year health
students, students in preparatory classes, polytechnic students, physical
science teaching certificate candidates
Paul Arnaud, Former professor at the Université Joseph Fourier (Grenoble);
TABLE OF CONTENTS:
General organic chemistry: the structure of organic molecules, organic molecular geometry, stereoisomers, electronic structure, reactions and their mechanisms,
determination of structures, nomenclature. Descriptive organic chemistry: alkanes, alkenes, alkynes, cyclic hydrocarbons, arenes. Halogen derivatives, organometallic compounds, alcohol, phenol, amines, aldehydes, ketones, carbolic acid, multiple and mixed function compounds, heterocyclic compounds, carbohydrates,
amino acids, proteins, lipids, terpenes, steroids, ecological chemistry, the major classes of reactions.
DUNOD FALL-WINTER 2013
10 SCIENCE & TECHNOLOGY
“THE COMPLETE COURSE IN FILES” SERIES
NEW
NEUROSCIENCE
The complete course in files
DANIEL RICHARD, JEAN-FRANÇOIS CAMPS, DANIEL EUGÈNE, MONIQUE GAUTHIER, ET AL.
July 2013 l 608pp l 193x250 mm l 9782100585045 l Soft cover l 49 €
190 course files, multiple choice questions with key and biomedical focus
Neuroscience has developed significantly over the past two decades. This manual takes into account the interdisciplinary nature of
the field and compares the data obtained in physiology, molecular biology, anatomy and psychophysiology. Clear and educational,
it sets out the basic ideas and main fields of research as well as the latest theoretical, technical and experimental developments to
present a global and complete panorama of neuroscience.
READERSHIP: Post-graduate and Masters
of Life Science or Neurophysiology
students; psychology and cognitive
science students; medical students and
candidates preparing for the competitive
teaching exam.
CONTENTS: Anatomic organisation and
development of the nervous system. Cellular and
molecular neurobiology. Sensory neurophysiology. Motor skills. Plasticity. Homeostatic functions.
Cognitive neuroscience.
Daniel Richard – Former professor of Neurophysiology at the Universtiy of Toulouse III – Paul Sabatier co-author of Sciences de la vie pour
CAPES and agrégation ( Life Science for the CAPES and agrégation ) (2008), coordinator of Biologie, Tout le cours en fiches (Biology, All
the course of study in files) ((2012), and Neurosciences, Tout le cours en fiches (Neuroscience: All the course of study in files) (2013)
Jean-François Camps – Senior lecturer at the University of Toulouse II. He teaches neuroscience, cognitive psychology, and psychology of
learning.
Daniel Eugène – Professor emeritus of the University Paris Descartes (Paris 5) where he taught cellular and molecular neurobiology until
2010.
Monique Gauthier – Professor emeritus of the University of Toulouse III. She teaches cognitive neuroscience and psychophysiology.
Yves Gioanni - Senior lecturer at the University Paris Diderot
NEW ORGANIC CHEMISTRY
The complete course in files
JACQUES MADDALUNO (ED.)
June 2013 l 560pp l 193x250 mm
9782100598342 l Soft cover l 35 €
200 course files, 100 exercises, and 150 multiple choice questions with answers
This work presents all the concepts of organic chemistry taught in the first years of undergraduate studies (Life
Science, Science of Matter, and Health). The concise course consists of 200 two-page files. In addition, it includes
boxed texts that contain techniques or an industrial application, exercises and multiple choice questions with
answers.
READERSHIP: Natural sciences undergraduates, postgraduates preparing the secondary school teaching diploma in
physics and chemistry, first-year medical students
GENERAL CHEMISTRY
The complete course in files
ALAIN SEVIN (ED.)
June 2012 l 544pp l 193x250 mm
9782100570201 l Soft cover l 35 €
200 course files, 150 exercises and multiple choice questions with answers
This work presents all the concepts of general chemistry taught in the first years of undergraduate studies (Life Science, Science of
Matter, and Health). The concise course consists of 200 two-page files. In addition, it includes boxed texts that contain techniques or
an industrial application, exercises and multiple choice questions with answers. An eight-page color supplement presents images
obtained via a variety of methods, including Raman spectroscopy and infrared imaging.
READERSHIP: Undergraduates of life sciences and sciences, postgraduates preparing the secondary school teaching diploma in physics and chemistry, 1st year medical students
Alain Sevin, Teacher at Ecole Nationale Supérieure de Techniques Avancées (ENSTA), Paris, France
DUNOD FALL-WINTER 2013
SCIENCE & TECHNOLOGY 11
CELLULAR AND MOLECULAR BIOLOGY
The complete course in files
DANIEL BOUJARD ET AL.
August 2012 l 512pp l 193x250 mm l 9782100564255 l Soft cover l 35 €
200 course files and 200 multiple choice questions with answers
Rights sold to : Germany
and Portugal
This work presents all the concepts of cellular and molecular biology taught in the first years of undergraduate Life
and Health Science studies. This concise course appears in the form of 5 short two-page sections with two-color
illustrations each. Technical files provide detail on experimental procedures and commonly used manipulation and
experimental techniques. Medical comments demonstrate the connection with life and health sciences. At the end
of each section, multiple choice questions enable self-evaluation. A synthesis completes the work.
READERSHIP: Life sciences and bioengineering undergraduate students, first-year medical students.
Daniel Boujard, Professor of cell biology at Université Rennes I, France
BIOLOGY
The complete course in files
DANIEL RICHARD ET AL.
2nd edition l Oct 2012 l 768pp l 193x250 mm l 9782100582235 l Soft cover l 45 €
300 course files, 300 questions and answers
CONTENTS:
Biological systems. Genetics. Metabolism
and nutrition. Relational functions.
Reproduction and development. Ecology
and ethnology
This work presents modern aspects of biology taught in the first years of advanced studies. It consists of 300 richly
illustrated two-page color files. Focus points provide additional historical and technical information or information
that has relevance to current major societal concerns. Multiple choice questionnaires at the end of each chapter
make it possible for the student to self-evaluate his/her knowledge. A few tests with commentary are included at
the end of the book. This new full color edition has been updated and completely revised with a French-English
glossary.
READERSHIP: Undergraduate students in life sciences and those preparing the secondary school teaching diploma
in life sciences and earth sciences, and first-year medical students
Daniel Richard, Former Professor of Neurophysiology at the University of Toulouse III
TO BE RELEASED
SOON
BIOCHEMISTRY
The complete course in files
FRANÇOISE BLEICHER-BARDELETTI, BERTRAND DUCLOS, NORBERT LATRUFFE, JOSEPH VAMECQ
May 2014 l 520pp l 193x250 mm l 9782100599882 l Soft cover l 35 €
200 course files, 200 multiple choice questions
This work sets out, in 200 files, the main concepts of structural and metabolic biochemistry that are taught in the
first years of advanced studies of Bachelor of Life and Health Science, first year health studies, and technical university studies in biological engineering. The course, concise and structured, is in the form of two-page files. The work
also contains historical and biomedical insets, multiple choice questions, and summaries of the subjects covered.
Numerous two-colour diagrams illustrate the key concepts. Each file closes with a key concept in English. On-line
supplements at dunod.com are provided: downloadable illustrations, new subjects for members of the teaching
club, and additional review questions and in-depth study for students.
DUNOD FALL-WINTER 2013
12 SCIENCE & TECHNOLOGY
ECOLOGY
TO BE RELEASED
SOON
CLAIRE TIRARD, LUC ABBADIE, JEAN-MARC GUARINI, GÉRARD LACROIX, DAVID LALOI, NADINE LE BRIS
April 2014 l 576pp l 193x250 mm l 9782100701742 l Soft cover l 42 €
This work sets out the main concepts of ecology as taught in the context of a Bachelor’s or Master’s degree. This
concise course is presented in the form of 130 two-page files. Each file is accompanied by a two-page example
representative of applied ecology: atmospheric pollution, climate change, the impact of GMOs, relations between
plants and animals. At the end of each chapter, “spotlights on” provide additional historical and technical information either by going a little deeper into the subject or making connections with major societal problems that arise
today.
Questions for reviewing are also found at the end of each chapter to enable self-evaluation. Exam subjects with key
are found at the end of the work. On-line supplements are provided: downloadable illustrations, new subjects for
members of the teaching club, and additional review questions and in-depth study for students.
READERSHIP: Bachelor students in Ecology and Biology.
Claire Tirard, Associate Professor at UPMC (Paris). She teaches ecology, biology of organisms, and evolution at the
Bachelor and Masters level and is also takes part in CAPES and Agrégation preparatory courses.
MATHEMATICS
TO BE RELEASED
SOON
CLAIRE DAVID, SAMI MUSTAPHA
May 2014 l 768pp l 193x250 mm l 9782100599929 l Soft cover l 45 €
It covers the essential concepts in the form of summary files. Each concept is illustrated with examples and exercises whose solutions are given in detail along with a methodological assessment. The files are cross referenced to
facilitate navigation in the work. The files are divided into four headings: Calculus, Algebra, Analysis, Probabilities
and Statistics. Examples of previous examinations and competitive exams with keys, tables and an index complete
the work. A selection of exercises is included in the interactive version posted on line at dunod.com.
READERSHIP: Bachelor’s students in Mathematics or Science of Matter.
Claire David, Associate Professo rat UPMC (Paris). Ecole Normale Supérieure de Cachan alumna.
ELEMENTS OF
ECOLOGY
Applied
ecology
FRANÇOIS RAMADE
7th edition l Oct 2012 l 904pp l 175x250 mm
9782100579815 l Soft cover l 69 €
DUNOD FALL-WINTER 2013
Now in its 7th edition, and completely revised and updated to take into account the latest adverse effects of human activity on the environment. The Fukushima disaster has
been included as well as the 7-billion world population mark. Following a presentation of the major factors responsible for the degradation of the biosphere, the author
discusses the different types of pollution (atmosphere, soil, water) and the extinction
of animal species.
READERSHIP: Undergraduate and postgraduate students in life sciences, agronomy
and environmental engineering students, candidates for a secondary school teaching
diploma
François Ramade, Honorary Professor at Université Paris Sud, Orly, France
CONTENTS:
Causes for degradation of the biosphere: types and significance. The problem of pollution and its ecological
implications. Atmospheric pollution. Soil pollution. Water pollution. Nuclear pollution. The degradation of
biocoenoses and the destruction of the biosphere. Preservation of Mother Nature. Lexicon.
SCIENCE & TECHNOLOGY 13
fiche
Le système solaire
Ceinture
de Kuiper
10
Ceinture de Kuiper (Pluton)
Neptune
Uranus
Saturne
Jupiter
8
6
Astéroïdes
Mars
Terre
U.A = distance
Venus
Terre-Soleil
Mercure
4
2
0,1
1
10
distance moyenne (en U.A)
100
La ceinture d’astéroïdes sépare deux zones du système solaire,
celle des planètes telluriques, petites et denses (roches et
métaux) et celle des planètes géantes (gazeuses). Lors de la
formation, l’accrétion (fiche 3) a dû être prépondérante dans la
première zone alors que dominait l’effondrement gravitationnel
dans la seconde.
Loi de Bode
Chaque planète est deux fois plus éloignée du Soleil que sa
voisine intérieure.
La formation du système solaire
formation
des
astéroïdes
formation du
système solaire
Phase II
condensation
du nuage
protosolaire
tache solaire
protubérance
Phase I
dernier apport de
la nucléosynthèse
formation de l’Univers (13 à 15 Ga)
L’âge du système solaire
Datée de 4,55 Ga, sa formation (condensation,
accrétion et différenciation) est un phénomène
rapide (± 200 Ma) par rapport à l’histoire de
l’Univers.
rayonnement solaire
200
1365
taches
solaires
1360
température superficielle
300
1370
1980
1985
100
1985
phase 2
Phase I : Lors du passage dans le premier bras, le nuage
protosolaire est comprimé mais ne s’effondre pas. Il se charge
en atomes issus de l’intense nucléosynthèse qui règne dans
le bras.
Phase II : Lors du passage dans le second bras galactique,
environ 100 Ma plus tard, il y a condensation du nuage
protosolaire avec formation du Soleil et de son cortège
planétaire.
Après la phase initiale T Tauri, le Soleil est entré
dans un état stationnaire au bout de 1 à 2 Ma. Cette
situation sur la série principale durera 10 Ga (soit
encore 5 Ga). Après épuisement de son hydrogène, il
évoluera vers les géantes rouges (l’augmentation de
température provoquera la volatisation des planètes
telluriques vers 12 Ga puis vers les nébuleuses
planètaires avec volatilisation des planètes
externes vers 13 Ga). Le Soleil s’éteindra ensuite
progressivement en évoluant vers les naines
blanches et noires.
20 000 10 000 8 000
15 000 9 000 7 000
105
nébuleuses
planétaires
17
104
103
6 000
5 000 4 000
volatisation des
planètes externes
13 Ga branche
horizontale
6
102
0
1995
L’activité solaire
Variant selon un cycle de 11 ans, elle est responsable des
fluctuations haute fréquence du climat terrestre. Le
nombre de centres actifs (taches solaires) se corrèle à la
fluctuation du rayonnement solaire.
4,7
10
Le noyau (250 000 km de rayon, 15 millions de degrés) a
une densité de 150. L’atmosphère solaire comprend :
- la photosphère (300 km d’épaisseur, 8 000°C à 4 500 °C) qui
est siège du champ magnétique et émettrice des photons ;
- la chromosphère (2 500 km d’épaisseur) où la température
croît avec l’altitude jusqu’au million de degrés) ;
- la couronne (seule la partie interne est représentée, la
partie externe peut s’étendre sur 5 millions de km) dont la
très haute température (3 millions de °C) est liée à des
phénomènes magnétiques, qui, produisant des courts-circuits, réchauffent le plasma.
L’énergie provient de la transformation d’hydrogène en hélium et deutérium par deux réactions : le cycle
proton-proton (réaction principale dans le cas du Soleil) et le cycle proton-oxygène-azote (cyle de Bethe)
où le carbone est un catalyseur. Les photons émis dans le noyau sont réabsorbés et réémis de très
nombreuses fois et n’atteignent, de ce fait, la surface qu’au bout d’un million d’années.
front de
compression
phase 1
beutrinos
vent
solaire
phot
ons
photosphère
3 000
super
géantes
rouges
12 Ga
volatilisation
des planètes
telluriques
géantes
rouges
3,2
0,1 Ma
1,6
10
1,5
10 Ga
1,3
1
T Tauri
1
10 2
10-1
naines
blanches
10-2
1 Ma
séri 0,7
ep
ri
0,5
Soleil
actuel
10-3
ale
ip
nc
4,6
e
ag
nu
e du ire
bit tosola
pro
YVES LAGABRIELLE, RENÉ MAURY, MAURICE
RENARD
4,5
La durée de formation correspond au temps de transit du
nuage protosolaire de matière interstellaire (fiche 2) dans les
bras de la galaxie. La formation comporte deux phases :
Or
roches
terrestres
les plus anciennes
4,28 Ga
5
Processus de formation du système solaire
formation
de la Lune
4,4
formation de la Terre
temps
en Ga
0
La structure du Soleil
couronne
chromosphère
nombres de taches solaires
Neptune
Uranus
Astéroïdes
luminosité
Jupiter Saturne
Mars
Vénus
Le système solaire est une communauté ordonnée de huit planètes (Pluton a perdu son statut de
planète en 2006) qui tournent autour d’une étoile (le Soleil) selon des orbites elliptiques pratiquement
situées dans un même plan (écliptique).
Étoile de dimension modeste (695 000 km de rayon), située dans un bras spiral à 30 000 années-lumière
du centre de la galaxie, le Soleil est constitué essentiellement d’hydrogène et d’hélium (seulement 2 %
d’autres éléments). Son poids est estimé à 2·1030 kg (330 000 fois celui de la Terre). Sa période de rotation
est de 26,9 jours à l’équateur et 35 jours au pôle selon un axe incliné de 82°45’ sur le plan de l’écliptique.
rayonnement solaire (W·m-2)
Terre
Mercure
2
Le Soleil
La période de révolution des planètes dépend
de leur distance au Soleil (Mercure : 0,24 an et
Neptune : 164 ans). La rotation des planètes
sur elles-mêmes s’effectue suivant un
axe sub-perpendiculaire à l’écliptique. La
rotation se fait dans le même sens que la
révolution (sauf pour Vénus et Uranus).
La Terre, une planète dans l’Univers
1
Soleil
The essentials in
files and colour
fiche
ordre des planètes
ILLUSTRATED
HANDBOOK OF
GEOLOGY
This full colour aide memoire presents in visual form the essential geological concepts, structures, phenomena and mechanisms to be assimilated for exams and competitive examinations. The files, which include
over 600 diagrams and photos with commentaries, are thematically
organised making it possible to revise at a glance.
La Terre, une planète dans l’Univers
NEW
nébuleuse
protosolaire
0,3
vers naines
noires
10-4
couleur et type spectral
violet bleu blanc
jaune
orange rouge
10-5
0
B
A
F
G
K
M
Le diagramme de Hertzsprung-Russell
et l’évolution du Soleil
On classe les étoiles en fonction de leur luminosité
et de leur couleur spectrale. La majorité se situe sur
la série principale (luminosités et masses sont
exprimées par rapport au Soleil).
2
3
September 2013 l 256pp l 170x200 mm
9782100584994 l Soft cover l 22.90 €
ILLUSTRATED HANDBOOK OF BIOLOGY
DANIEL RICHARD ET AL.
Sept 2011 l 256pp l 170x200 mm
9782100564118 l Soft cover l 22 €
This highly illustrated 4-color handbook presents the main structures, functions, mechanisms, and biological cycles to be known. Grouped together by themes, more than
400 diagrams and photos are commented upon to allow you to revise at a glance!
READERSHIP: Undergraduates in life science, postgraduates of biology, chemistry,
physics, and earth science, and those preparing the secondary school teaching
diploma
Daniel Richard, Former Professor of Neurophysiology at the University of Toulouse III
Rights sold to: Germany
HISTORY OF THE
EARTH
SERGE ELMI, CLAUDE BABIN
6th edition l March 2012 l 256pp l 140x220 mm
9782100575954 l Soft cover l 24 €
This updated 6th edition presents a clear and detailed chronology of the events
and evolution (atmospheric change, appearance of Life…) that have gone into the
creation of our planet over the past 4.5 billion years. It reconstructs the chronology of
geological periods with evidence (facies, traces of life, glacial phenomenon, extinction,
tectonics…) used by historical geology to demonstrate the links between the major
geological (tectonic plates, orogeny…) and biological (appearance of life, photosynthesis, mass extinction…) moments.
Readership : Undergraduates in Earth Sciences
Serge Elmi was professor at Université Lyon 1 - Claude Bernard
Claude Babin is Professor Emeritus at Université Lyon 1 - Claude Bernard
ASTRONOMY AND
ASTROPHYSICS
AGNÈS ACKER
5th edition l October 2013 l 544pp l 175x250 mm
9782100576401 l Soft cover l 39 €
This work deals with the fundamental laws that govern the state of matter in the
Universe. This updated new edition includes the latest discoveries in astronomy and
astrophysics.
This work deals with the fundamental laws that govern the states of matter in the
Universe. The first part sets out the basic concepts and tools for understanding matter,
celestial radiation, and mechanics. Mastery of these tools make it possible to easily
move on to the second part which concerns methods of analysis of images and spectra
of stars and galaxies. The third part discusses the properties and evolution of stars
and galaxies, the foreseeable nature of the interstellar medium and the evolution of
matter. This new updated edition includes the latest discoveries in astronomy and
astrophysics.
READERSHIP: Undergraduate or Master Students of Physics, CAPES (professorial
diploma) candidates, astronomy enthusiasts.
Agnès Acker , Professor at the University of Strasbourg
CONTENTS:
CImagining the Universe. Understanding celestial radiation. Position and movement of the stars. Understanding the stars. Analysing one star: the Sun. Probing
the inside of stars. The interstellar medium: gas and dust. The galaxy. The galaxies and major structures of the Universe. Towards cosmological dimensions.
DUNOD FALL-WINTER 2013
14 SCIENCE & TECHNOLOGY
“THE MINI-HANDBOOK” SERIES
25 references
The Mini-Handbook collection presents in a concise and interesting format (two colours, numerous diagrams) basic
concepts. The course is illustrated with inserts to point out the relevance to with daily life or to provide additional technical
or historical points of interest. At the end of each chapter are found a summary of the key points, and exercises as well as
multiple choice or fill-in-the-blanks questionnaires with answers in order to test one’s understanding and prepare for test.
DUNOD FALL-WINTER 2013
SCIENCE & TECHNOLOGY 15
TECHNOLOGY AND ENGINEERING
129 references
A GUIDE TO WASTE
TREATMENT
Waste poses the biggest environmental problem today. It is a problem that concerns
communities and localities as well as industry. They are constrained to choose treatment methods that are adapted to their specific types of waste. This book is the first to
present an exhaustive synthesis which makes it possible to choose a “waste solution”
specific to each sector. It describes the different types of waste (household, plastic,
metals, sludge, etc.) and then outlines the corresponding treatment methods. Next,
the technical, economic, and regulatory aspects of each method are presented, thus
enabling the comparison of existing solutions to facilitate making of an informed
decision. This 6th edition has been updated and expanded with an additional chapter
on bacteriology and micro-organisms.
ALAIN DAMIEN
6th edition l April 2013 l 464pp l 170x240 mm
9782100585328 l Soft cover l 35 €
Alain Damien, Research engineer, member of the Energy-Waste-Environment group of
EDF (a French electricity company)
Definition, resources and means of transformation
BIOMASS
ENERGY
Biomass is all organic matter, vegetal or animal, which after various types of conversion is a source of renewable energy. It can be used for electricity or heat. This topical
work defines exactly what is considered to be biomass, it gives the details of the
regulations, standardisation and the relevant tax laws. It discusses the competition
between energy uses (heat, electricity, biofuel) and other uses (food, paper, furniture,
green chemistry…), and discusses biomass treatment techniques (yield, investment,
tolerated pollution emissions, worker health issues…). This updated second edition
discusses new regulations, new biofuels, microalgae, competition with biomaterials as
well as the pathogens of plants intended for biomass.
ALAIN DAMIEN
2d edition l October 2013 l 288pp l 170x240 mm
9782100585397 l Soft cover l 49 €
Rights sold to : Spain
COGENERATION &
MICROCOGENERATION
Cogeneration is a high-yield (80 to 90% in general) energy production system. In
highly efficient industrial applications, the yield can be more than 95% and in fact
approach 100%. It consists in producing from a primary energy (fuel) two usable
secondary energies: mechanical or electrical, and thermal. Cogeneration is among the
most energetically efficient techniques for the use of fossil fuels and renewable energy
sources. After explaining the functioning of small and medium power cogeneration
units, the work goes on to present the various types of cogeneration, the fuels used,
and the organization of the required power. In addition, it discusses the legislative
aspects of this energy mode.
MÉZIANE BOUDELLAL
2nd edition l April 2013 l 256pp l 172x241 mm
9782100587841 l Soft cover l 35 €
READERSHIP: Energy efficiency engineers, architects, installers, technical department
members, promoters.
Rights sold to : Spain and the UK
Méziane Boudellal, PhD in Physical Chemistry. In Germany, Méziane has worked as a
researcher in chemistry and electronics (R&D and applications), then in the automotive
industry (catalysis and sensors) in France. He is also a regular contributor to ATEE’s journal,
Energie Plus.
METAL
NEW
CORROSION
Passivity and
CORROSION
resistance to localised
DES MÉTAUX
corrosion
Bernard Baroux
Corrosion, the destructive action that the ambient milieu exercises on metal, causes
major technical and economic problems. Tens and tens of millions tons of steel, worldwide, are transformed into rust causing 5% of steel in use to disappear every year.
This work makes it possible for engineers confronted with corrosion problems to
rapidly find solutions; in design by choosing the material the best suited to given environments and conditions of use as well as material in service with testing expertise,
and improving that which exists. The work is illustrated with diagrams and schematics
along with concrete examples.
Passivité et résistance
à la corrosion localisée
BERNARD BAROUX
January 2014 l 350pp l 170x240 mm
9782100705467 l Soft cover l 59 €
DUNOD FALL-WINTER 2013
16 SCIENCE & TECHNOLOGY
LOGISTICS AND THE
SUPPLY CHAIN
This is an indispensable reference work that presents a complete operational overview
of logistics and provides the keys to:
YVES PIMOR, MICHEL FENDER
•
•
•
•
•
June 2013 l 488pp l 170x241 mm
9782100577347 l Soft cover l 69 €
•
design and implement a logistics strategy that is adapted to the challenges of
today’s supply chain;
oversee and manage flux and stock, in production and distribution;
design and manage warehouses;
implement a transport policy
organise logistical support;
master the IT tools used in logistics
This 5th edition is more than just an update it outlines a more balanced approach
between academic knowledge and in the field practices, and between mastery of
technical solutions and a strategic vision of logistics, between the actors upstream and
downstream.
CONTENTS: Value creation. The fundamentals. Dimensions and stakes. Value chain dynamics. Evaluation
of value creation. Societal dimensions. Organisation and direction. Mastery of interfaces and interprocesses. Principles of flux management. Foreseeing demand. The S&OP process. Logistical operations.
The stakes of logistical operations. Transports. Warehouse and logistical platforms. Operational planning
and execution. Implementing solutions. Logistical projects and supply chain. IT systems and technology.
READERSHIP: Logistics heads and engineers, managers, consultants; engineering
students, students in business schools and masters programs.
Yves Pimor: former head of strategy and logistical studies at France Télécom and consultant to major companies in the field of logistics.
Michel Fender : co-founder of Log-in Future and professor at the école des Ponts ParisTech, he has for over 25 years combined counselling and education.
AIDE-MEMOIRE
OF CHEMICAL ENGINEERING
This very complete aide-memoire covers the entire field of this discipline and provides
information about the various aspects; theoretical (symbols, thermodynamic, etc.),
practical (description of unit operations), technological (equipment). This 4th edition
deals with new elements such as chemical risk and the security of chemical installations. It updates the chapters on fragmentation of solids, fluidisation as well as
crystallisation.
EMILIAN KOLLER
Readership: All interested in chemical engineering, students as well as professors and
professionals.
4 edition l October 2013 l 672pp l 135x190 mm
9782100700738 l Soft cover
th
SUSTAINABLE
ENGINEERING
PROCEDURES
From concept to
completion
MARTINE POUX, PATRICK COGNET &
CHRISTOPHE GOURDON
April 2010 l 256pp l 172x241 mm
9782100516056 l Soft cover l 76 €
Emilian Koller is a Consultant engineer specialized in process engineering in the fields of
energy and the environment. He has worked for the Canton of Geneva’s Environmental
Department.
In the production industry, there is an urgent need for processes that are acceptable
from the standpoint of environmental preservation and protection. This tendency
towards what is now known as “green processes” requires a change in traditional
concepts of efficient processes and a move towards calculations that include the costs
of waste elimination at the source. “Green engineering” is, first, preventive, that is
to say it conceives of the prevention of pollution as the most important part in waste
treatment. The introduction of clean processes has three distinct but complementary
objectives: consuming fewer raw materials; consuming less energy; and generating
less solid waste and sewage.
READERSHIP : Engineers, technicians ; teachers, researchers, students in engineering
Martine Poux, Research engineer at the Laboratoire de génie chimique, Toulouse (Institut
national polytechnique/CNRS/Université Paul Sabatier).
Patrick Cognet, Professor at École nationale supérieure des ingénieurs en arts chimiques
et technologiques (ENSIACET), Toulouse and at Laboratoire de génie chimique de
Toulouse (Institut national polytechnique/CNRS/Université Paul Sabatier).
Christophe Gourdon, Professor at École nationale supérieure des ingénieurs en arts
chimiques et technologiques (ENSIACET), Toulouse and at Laboratoire de génie chimique
de Toulouse (Institut national polytechnique/CNRS/Université Paul Sabatier).
Rights sold to: the UK
DUNOD FALL-WINTER 2013
SCIENCE & TECHNOLOGY 17
LEDS FOR LIGHTING
APPLICATIONS
Performance, criteria
and implementation
LAURENT MASSOL
Nov 2012 l 288pp l 170x240 mm
9782100570652 l Soft cover l 45 €
Rights already sold to: the UK
Laurent Massol, Technical Manager at LED Engineering Development, France
•
•
•
A review of the physics of light ;
A presentation of the theoretical basics of diodes ;
An overview of the market and its future.
The appearance of the first white LEDs (Light Emitting Diodes) in 1992 made it
possible to envisage the use of these electronic components as sources of light on a
mass scale. Since then their performance has continued to improve to the point that
they represent today an alternative to other lighting sources (incandescent or halogen
lights) thanks to their flexibility, life span, and output. This book provides lighting
professionals with everything they need to know about these emerging technologies:
a review of the physics of light, theoretical basics of diodes, clear explanations of the
performances of the various diode families, help in making the choice of technical
solutions and their installation, an overview of the market and its future..
READERSHIP: Those in the lighting industry, consulting and engineering firms specializing in lighting, small businesses specializing in design and installation of lighting
(home, office, factories, exteriors, transportation), electric installation companies,
students
CONTENTS:
Re-examination of the physics of light emission. White light. Light emission from a semiconductor. Performance: efficiency and losses. Power supply methods. Primary optics. The encapsulation process. Optical
and thermal performance. The fabrication process. LED modules. COB (Chip on Board) modules. The LED
life cycle. Metrology (measure of electricity consumption, thermal and optical measurement). Commercial
stakes. Foreseeable long-term changes and research.
NFC - NEAR FIELD
COMMUNICATION
Principles and
applications
DOMINIQUE PARET
July 2012 l 320pp l 170x240 mm
9782100559893 l Soft cover l 39 €
CONTENTS:
A. Introduction to and genesis of NFC: Waiting for NFC. Radiofrequency communications and NFC.
Existing content and inheritance of existing content. Other possibilities of near field communication B.
The NFC concept: Technical description; the early days of NFC. ECMA. NFC IP1 and NFC IP2. NFC Security
C. The NFC Forum: Generalities. ISO low layers. ISO high layers D. Interoperability, conformity, tests and
tools. Interoperability and conformity. Conformance tests, hardware and software. Tools for conformity tests
E. NFC application fields: Generic application fields of NFC. Segmentation, market typologies, problems,
incidences and direct technical consequences. NFC integration in mobile telephony F. NFC components
and antennas: Antennas, their environments, implementations and NFC devices G. The future of “near”
and “far” field NFC: NFC and its ISO relations with smart cards, mobile telephony, RFID and RFID mobiles
The acronym NFC (Near Field Communication) designates a no-contact technology derived from RFID (Radio Frequency Identification) first developed by Sony and Phillips
and then adopted by Nokia, Samsung, Microsoft, and others. This technology enables
the short distant exchange of data that is used in such diverse fields as: non contact
payment from a mobile phone or credit card; access control (company badges, car
keys, tickets to events, mass transport cards); store coupons (reductions or customer
loyalty cards). Already used in Asia, NFC technology is now beginning to be used in
the United States and Europe. This market generated a turnover of around 8 billion
in 2008 and an estimated 30 billion for 2012. This work presents the state of the art
for this technology of the future: the underlying electronic principles, the standards,
possible applications, implementation, and market for it.
READERSHIP: Engineers, technicians, and consulting firms in electronics and
telephony
Dominique Paret,, Consultant at DP Consulting, Paris, France offering training and consultancy to the automotive industry. Worked at Philips for 15 years on automotive electronics
projects including CAN (Controller Area Network), LIN (Local Interconnect Network), very
high-speed buses, time-triggered concepts; FlexRay, Safe by Wire, SBC (Single-board
Computer), fail-safe systems as well as identification, including smart cards and RFID
(Radio Frequency Identification)
ARDUINO:
EXPANDED EDITION
WiFi, GPS, GSM, Bluetooth...
In this continuation of Arduino: How to master programming language and shields,
new more complex and ambitious programmable electronic circuit boards are
presented. The work deals with concepts and so-called “evolved” interfaces, such as:
connections to networks (notably the Internet) by cable or WiFi; use of GSM to use
Arduino via cell phone; use of SD memory cards; linking of GPS modules to carry out
geolocalised applications; use of synthesis and vocal recognition.
CHRISTIAN TAVERNIER
READERSHIP: Electronics amateurs, undergraduate students of electronics, teachers,
technicians and engineering consultants (electrical and control engineering)
Oct 2012 l 224pp l 170x240 mm
9782100582051 l Soft cover l 27 €
The first chapter gives the readers not having read the previous work enough background to enable them to use this new work without difficulty.
Christian Tavernier, Electronics engineer, consultant, and author of numerous books on
microprocessors and microcontrollers
CONTENTS:
What is Arduino and how to use it? Smartphone-type interfaces. Network. Wireless sensor network. Saving
your data. Localization. Using Arduino from your cell phone. Speech Synthesizer. Arduino in the lab. Alleviating the lack of power
DUNOD FALL-WINTER 2013
18 SCIENCE & TECHNOLOGY
VOLATILE ORGANIC
COMPOUNDS
Reduction of organic
compound
emissions in
industry
LTSPICE
IV SIMULATOR
GILLES BROCARD
2nd edition l April 2013 l 656pp l 170x240 mm
9782100588275 l Soft cover l 49.90 €
Rights sold to : UK & GERMANY
ADEME
April 2013 l 272pp l 172x241 mm
9782100582389 l Soft cover l 76 €
INDUSTRIAL
CERAMICS
Properties,
processing and
applications
METALLURGY
JEAN PHILIBERT, ALAIN VIGNES, YVES
BRÉCHET, ET AL.
2nd edition l June 2013 l 1140pp l 175x250 mm
9782100597543 l Soft cover l 39 €
GILBERT FANTOZZI, JEAN-CLAUDE
NIEPCE & GUILLAUME BONNEFONT
April 2013 l 512pp l 172x241 mm
9782100577392 l Soft cover l 79 €
VIBRATION
ANALYSIS IN
MAINTENANCE
PLASTIC
MATERIALS
Properties,
ALAIN BOULENGER & CHRISTIAN
PACHAUD
processing and
industrial applications
of polymer materials
3rd edition l April 2013 l 432pp l 170x240 mm
9782100596959 l Soft cover l 77.60 €
MARC CARREGA & VINCENT VERNEY
3rd edition l 2012 l 680pp l 170x240 mm
9782100559978 l Soft cover l 79 €
DUNOD FALL-WINTER 2013
SCIENCE & TECHNOLOGY 19
“TECHNICAL BOOKLETS” SERIES
The collection Technical Booklets is especially conceived for engineers. It provides the reader with technical files
bringing together all the technical expertise in a particular field. Each file contains tools aimed at informing professionals’ decisions and facilitating technical implementation
NEW
THERMAL CONSTRUCTION
GINA PENU
August 2013 l 320pp l 190x240 mm l 9782100585304 l Soft cover l 45 €
This work sets out the various technological and functional aspects of thermal construction equipment. It makes it
possible to acquire and put into practice the knowledge that is indispensable in this field:
•
•
•
•
•
Heating: calculating loss, estimating needs, installation of heated flooring…
Air conditioning: calculating costs, installation of systems with constant or variable output, dual air ducts,
forced air …
Insulation: choice of insulation, determining thermal exchange, improvement of thermal inertia…
Regulating: finding thermal comfort, open or closed circuit installation…
Legislation: thermal regulations, energy performance diagnosis, HQE process…
Divided into 36 file-tools and treated in a global and practical manner, this work is intended for all professionals,
engineers or technicians, in construction and climate control, as well as students in energy engineering.
READERSHIP: professionals, engineers or technicians, in construction and climate control, as well as students in
energy engineering (vocational qualifications or diploma etc.) 7000 enrolled.
Gina Penu: thermal engineer, instructor in thermal systems studies in industrial training centres.
CONTENTS: Heating: calculating loss and estimating needs. Choosing a system. Installing heated flooring. Air conditioning: Calculating costs.
Choosing and installing a system. Installing a heat pump. Insulation: Choosing insulation. Treating thermal points. Realising thermal insulation.
Installing ventilation. Regulation: Finding a comfort temperature. Choosing and installing a regulator. Legislation
FIChE 3
Estimer les besoins en chaufage
ESTImER LES BESOINS EN ChAuFFAgE
Savoir-Fair e
Objectif
ff FRH,I [W]
Estimation des besoins en chaufage C
C=
G.V .DJU.H
PCI.RG
[m3(n) de gaz ou litre de fioul]
[W/m3.°C]
ff G
[m3]
ff V
ff DJU [°C]
ff H
coefficient de déperditions volumiques
volume du local chauffé
degrés jours unifiés
nombre d’heures de maintien à la température
de consigne
ff PCI [Wh/m3(n) pour le gaz ou Wh/litre pour le fioul] pouvoir
calorifique inférieur du combustible
rendement global du système de chauffage
ff RG
NEW
22
Tableau 3.1
2
Niveau d’isolation
G
G < 0,5
0,5 < G < 0,8
moyennement isolé
0,8 < G < 1,4
mal isolé et/ou à fort renouvellement d’air
G > 1,4 et +
Calcul des DJu
La valeur des DJU dépend du lieu d’implantation, de la durée de la saison de chauffe, des températures de consigne et des intermittences de
fonctionnement du chauffage. Ces dernières sont fonction du type de
bâtiment considéré :
ff hôpitaux et maisons de retraite : 20 à 22 °C en permanence de septembre à juin ;
ff logements : 19 °C le jour et 17 °C la nuit de mi-octobre à mi-mai ;
24
Rg
Rd
Figure 3.1
RG = Rg · Rr · Rd · Re %
Rg
5 à 10 ans
0,85 %
10 à 15 ans
0,80 %
+ de 15 ans
0,72 %
Tableau 3.3
Rendement de régulation Rr en fonction du type de régulation
Rr
Type de régulation
manuel
0,70
Avec thermostat d’ambiance
0,80
Avec sonde de température extérieure
0,90
Optimisation auto-adaptative
0,95
Tableau 3.4
Re
Rr
Bien isolé correspondant à la réglementation thermique
actuelle
Valeur de Rg
Âge de la chaudière
)
Valeur de G selon le niveau d’isolation
Très haute per formance énergétique
Tableau 3.2
gratuits)
qmax + qmin
moyenne entre les températures extérieures mini
2
males
et maximales de la journée
l’extérieur
déperditions de base totales de l’espace chauffé (i) :
Fi = FTi + Fvi
surpuissance de relance de l’espace chauffé (i)
DOSSIER 1 : ChAuFFAgE
[W]
ff
ff G [W/m3 °C] coefficient des déperditions volumique
volume chauffé
ff V [m3]
différence de température entre l’intérieur et
ff Δθ [°C]
[W]
© Dunod – Toute reproduction non autorisée est un délit.
ff Fi
Φi + ΦRH,I
max  min
tuyauteries)
ff Re rendement d’émission
Rendement global annuel de l’installation
de chaufage depuis le brûleur jusqu’à
l’émetteur le plus éloigné (Rg)
Déperditions totales = G · V ·Δθ [W]
La charge thermique nominale peut se calculer pour un espace chauffé,
pour une partie de bâtiment et pour un bâtiment entier, afin de déterminer la charge thermique permettant de dimensionner l’émetteur de chaleur
pour chaque pièce, et la puissance du générateur de chaleur à installer.
n
 (18 
FIChE 3
Estimer les besoins en chaufage
ff n nombre de jours de chauffage
ff 18 °C température de référence (20 – 2 °C ) (2 °C par les apports
G [W/m3.°C] est un indicateur de qualité d’isolation d’un bâtiment.
Il représente les pertes thermiques d’un bâtiment (par les parois et
par renouvellement d’air) pour un degré d’écart de température entre
l’intérieur et l’extérieur et par mètre cube habitable. G permet de déterminer la puissance à fournir dans les locaux pour le chauffage (en W)
des bâtiments :
Repères
Charge thermique nominale totale pour un
espace chaufé (i)
ΦHL
=
,I
DJU

Détermination du coefcient de déperditions
volumique du bâtiment G et déperditions
totales
Déterminer la puissance de chaufage à installer dans les locaux en fonction des
pertes thermiques d’un bâtiment.
Estimer les besoins en chaufage
ff Rg rendement global annuel du générateur de chaleur
ff Rr rendement de régulation
ff Rd rendement de distribution (selon l’isolation et le passage des
et 15 °C la nuit, et 2 j/7 à 15 °C ; congés scolaires : hors gel (8 à
10 °C) en permanence.
Pour le calcul des DJU, la température à prendre en compte est celle de
« non-chauffage », inférieure de 1 à 2 °C à la température de consigne,
selon les apports gratuits (ensoleillement et pertes des appareils en
fonctionnement).
Estimer les besoins en chaufage
Le DJU est une valeur représentative de l’écart de température d’une
journée donnée et un seuil de température préétabli :
Tableau 3.5
Valeur de Rd
Rd
© Dunod – Toute reproduction non autorisée est un délit.
FIChE 3
Estimer les besoins en chaufage
ff établissements scolaires : période scolaire : 5 j/7 à 19 °C le jour
Installation ancienne
0,90
Installation neuve
0,95
Valeur de Re en fonction du type d’émetteur
émetteur
Re
Radiateurs
0,90
Convecteurs
0,95
Plancher chaufant
1,00
Espace à chaufage intermittent
La surpuissance nécessaire pour compenser les effets de l’intermittence
du chauffage est :
FRH,I = Ai · fRH [W]
DOSSIER 1 : ChAuFFAgE
FIChE 3
ff Ai [m²] aire du plancher de l’espace chauffé (i)
facteur de relance fonction du type de bâtiment
ff fRH
23
ELECTRONIC CONTROL AND COMMAND OF
MACHINES IN 64 FILES
MICHEL PINARD
October 2013 l 400pp l 190x240 mm l 9782100584819 l Soft cover l 55 €
This work makes it possible to master the basics of the control and operation of electric machines. It is made up of
64 practical files under eight thematic headings.
These files deal, in order, with the questions of power supply, power converters, the different types of machines
(synchronous or asynchronous), and the various methods of command and warning.
Each file presents a precise and timely problem, and explains its solution.
In numerous cases computer simulations using software such as PSIM, VisSIM and Lab VIEW provide a concrete
and operational approach to dealing with the problems that arise in the implementation of a command system.
READERSHIP: Electrotechnical and eletronic engineers. Students in engineering.
Michel Pinard is a Professor of Applied Physics. He teaches power electronics at ESIEE and CNAM. He also develops
power electronics systems for industrial use.
DUNOD FALL-WINTER 2013
25
20 SCIENCE & TECHNOLOGY
INFORMATION TECHNOLOGY
GOOGLE
INDEXING IN 80
QUESTIONS
NEW
SAMIR GHOUTI-TERKI
The object of any web site (merchant, showcase, blog…) is to climb to the top of Google’s indexed list. To get to the top one’s references must be optimised. This extremely
concrete guide examines the 800 criteria that come into play in Google indexing. It
describes them in the form of files and provides the keys to effectively index a site.
READERSHIP: Webmasters, indexing specialists, website developers, semi-professional
bloggers
October 2013 l 240pp l 160x210 mm
9782100700721 l Soft cover l 21.50 €
Samir Ghouti-Terki, a Web professional since 1998. Former Webmaster at Sony France,
he has created and directed a web agency in Canada. He is currently the founder and
manager of YouFirst, a web agency situated in Sophia Antipolis.
NEW
ANDROID 4
DEVELOPMENT IN 60
QUESTIONS
Android is an open source operating system based on Linux. It is intended for
smartphones or tablettes… Its smartphones market share is over 70%. This work was
conceived as a time saver for developers. It contains over 60 “recipes” which make it
possible to easily do the most frequently encountered tasks that go into creating an
application with Android 4.
DAMIEN GOSSET, FABRICE IMPÉRIAL, MARC
PYBOURDIN, NICOLAS ZINOVIEFF
October 2013 l 240pp l 160x210 mm
9782100700875 l Soft cover l 21.50 €
READERSHIP: Android developers. Project
heads.
NEW
IOS 7
DEVELOPMENT IN 50
QUESTIONS
NICOLAS ZINOVIEFF, MARC PYBOURDIN,
FABRICE IMPÉRIAL, DAMIEN GOSSET
Damien Gosset, Founder of Octiplex, a company specialized in the development of
mobile phone applications. He has been contributing to the boom of application
development since 2008.
Nicolas Zinovieff started at Apple before starting a freelance career. For the past 10
years he has participated in many trainings and been has developing applications for a
number of clients and participated. He also taught at ECE.
Marc Pybourdin, After more than 10 years spent at SUPINFO International University
working on a number of technical projects and the creation of courses on information
technologies, today Pybourdin also takes part in consulting projects for web and PME/
PMI mobile architecture solutions.
Fabrice Impérial, Following a career in information systems architecture, he specialized
in software engineering in the field of accounting. He is currently a business application
developer for a variety of French companies .
iOS is an operating system developed by Apple for its iPhone and iPad universe. Its
smartphones market share is around 20%. This work was conceived as a time saver for
developers. It contains around 60 “recipes” which make it possible to easily do the
most frequently encountered tasks that go into creating an application with Android 4.
Damien Gosset, cf. above
Nicolas Zinovief, cf. above
Marc Pybourdin, cf. above
Fabrice Impérial, cf. above
November 2013 l 240pp l 160x210 mm
9782100700882 l Soft cover l 21.50 €
THE PRINCE2
METHOD
Being successful in
Foundation and Practitioner certification
SAMIR GHOUTI-TERKI
June 2013 l 328pp l 175x250 mm
9782100594436 l Soft cover l 32 €
DUNOD FALL-WINTER 2013
PRINCE (Projects IN Controlled Environments) is a structured method of project management based on a process, themes and principles that apply to all types of projects
be they IT or not. It is simple and structuring and makes it possible for companies
that implement it to optimise their organisation by defining clear accountability and
focusing on what they seek to produce rather than just their activities, and to be able to
insure a high level of control over multiple projects.
It also provides an excellent control tool for projects developed with agile methods in
IT. One of the latest and most striking proofs of the effectiveness of the method was
in its use in managing the London Olympics. This work will make it possible for you
to understand and master the concepts of PRINCE2. It includes among other things
multiple choice questions to prepare for both PRINCE2 certification exams. This work
has been evaluated and has obtained a licence from the APM Group, an organism that
accredits and manages certification programs one of which is PRINCE2®. It also has
the support of APMG-France which promotes correct practices in France.
SCIENCE & TECHNOLOGY 21
ARCHITECTURE
Concrete is an economical, durable and ingenious material. Its technical and environmental performances are continuously changing and
improving. Its colours, forms, relief, and matt or brilliant finishes are
infinite. It takes on its definitive appearance almost independently of
its technical and structural capacities and it can be as sophisticated in
its texture as it is free in its forms. Telluric and massive, be it anchored
to the ground or reaching to the sky, it marks, punctuates, and plays an
active role in the architectural conception of buildings as works of art.
CONCRETE
SKINS
65 exceptional
architectural
projects
This work presents 65 examples of exceptional contemporary architectural projects which demonstrate the remarkable properties of this
material, the great variety of concrete skin as well as their exceptional
and changing nature. These realisations, by some of the most important
architects, were selected for their architectural qualities and the originality of the techniques used. Along with the comments of architects, engineers, academics and artists are found page after page of magnificent
photographs of the works discussed.
BÉTOCIB
April 2013 l 192pp l 195x251 mm
9782100565542 l Soft cover l 29 €
The choice and use of construction material have always been determined by technical and architectural criteria. Today environmental
criteria have become a part of the mix and firmly make the architectural
process a concern of sustainable development.
MATERIALS IN
THE ERA OF
SUSTAINABLE
ARCHITECTURE
This work discusses the principle architectural materials: wood and
biomass building material, steel, concrete and hydraulic binders, natural
rocks, glass and polymers.
Each one is described in detail (historical context of their use, composition and transformation processes, architectural properties – constructive
and physic) and an environmental balance sheet (energy impact of their
production, production site and transportation, on-site use, maintenance, and end of life) is presented.
NADIA HOYET
May 2013 l 256pp l 194x250 mm
9782100563531 l Soft cover l 39 €
THE HANDBOOK OF
SOUND
DENIS MERCIER
This richly illustrated work is an indispensable reference guide and
tool for architects and also engineering consultants, project managers,
artisans and architectural students).
This book is an interdisciplinary synthesis of all the knowledge concerning sound. The fundamental notions of physics, audio,
acoustics, electronics, auditory perception, signal processing, as well as audio frequency technology and methods of application are discussed by the most eminent professionals in their fields. This handbook, abundantly illustrated, rich in information and methods, has become over the years . The book of reference for sound professionals and an indispensable tool
for students in audio-visual schools.
Denis Mercier, independent audioengineer
Tome 1: Fundamental Concepts
Tome 2: Technology
Tome 3: Operating
4th edition l Oct. 2010 l 488pp l 170x240 mm
9782100549191 l Soft cover l 69.90 €
4th edition l Oct. 2012 l 488pp l 170x240 mm
9782100570263 l Soft cover l 69.90 €
4th edition l March 2013 l 320pp l 170x240 mm
9782100582730 l Soft cover l 69.90 €
DUNOD FALL-WINTER 2013
22
IDEM SERIES
In Human, Social and fundamentals Sciences, major texts by major authors in our catalogue are made once again available in a modernized collection whose layout and format facilitate reading.
NEW
SCIENCE ACCORDING TO POINCARÉ
Science and Hypothesis, The value of Science, Science
and Method
HENRI POINCARÉ
PRESENTED BY JEAN-PIERRE BOURGUIGNON
October 2013 l 528pp l 140x205 mm l 9782100702343 l Soft cover l 18 €
For the first time, H. Poincaré’s three essays on the epistemology of science appear together in one volume.
Covering sciences from arithmetic to physics, the universal genius H. Poincaré (1854-1912) offers his philosophical
reflections on scientific procedure. He explores mathematics’ and physical sciences’ characteristics and demonstrates that the only way to distinguish between objective laws and pure conventions is through the confirmation
of experiments. Poincaré’s texts are presented and put into perspective by Jean-Pierre Bourguignon, Director of the
Institute of Advanced Scientific Studies (IHES).
WHY PSYCHOANALYSIS?
ROGER PERRON
April 2013 l 312pp l 140x205 mm l 9782100592265 l Soft cover l 18 €
Psychoanalysis often gets bad press. Critics have been announcing its death since its origin. Even though often considered as obsolete, old fashioned and even suspected of sectarianism, it is nonetheless celebrating its centenary
and remains an unequalled investigative and treatment technique of psychological problems. In a simple and often humorous manner, this work composed of forty questions deals with all the related subjects, the conducting of
analytic treatment from theoretical basics to adult and child treatments. A master work by one of the “mandarins”
in the field which tackles the most difficult task there is: to discuss and explain a complex subject without falling
into oversimplification and speaking down to the reader.
Roger Perron, a psychoanalyst, is honorary director of research at CNRS (National Center for Scientific Research), and
professor emeritus of the University of Paris 5. He is the author of some 15 works (PUF, Dunod). His last works include:
Une psychanalyse, pourquoi, (Why Psychoanalysis?) October 2000, and Psychanalyste qui êtes-vous?, (Psychoanalyst
Who Are You?) October 2006. He also co-authored Dictionnaire international de psychanalyse with Golse and Mijolla
Rights for the first edition sold to: Italy, Romania, Russia, South Korea, Spain, and
Turkey.
THE HOME UNCONSCIOUS
ALBERTO EIGUER
April 2013 l 208pp l 140x205 mm l 9782100592289 l Soft cover l 18 €
The house is our envelop: it generates an invisible uniting link between those living in it. It creates family “intimacy” and organizes this territory with objects that are the reflection of our subconscious. Alberto Eiguer’s book
studies the subtle forms that this link takes: acquisition, reparation, heritage, moving, and loss. All of these events
have a powerful psychic impact yet are also the result of our interior conflicts
CONTENTS:
The body of the house. The interior habitat. Family intimacy. Objects and furniture. Furnishings/fittings and division of space. Building, repairing,
modifying. Inherit. Moving. Creating family links. Loss of a dwelling. Healing the wounds of filiation. The couple in love and out of love. Bibliography. Index
Rights for the first edition sold to: Turkey and Italy.
DUNOD FALL-WINTER 2013
23
DISABLED BODIES AND SOCIETIES
Essays in Anthropological History
HENRI-JACQUES STIKER
3d éditio l October 2013 l 336pp l 140x205 mm l 9782100700912 l Soft cover l 15 €
A global history of disability, or ‘handicap’ as we discreetly refer to it, is not yet available. Nor are there systems of
thought in charge of societies’ relationship with the deviant or weakened body. Disabled Bodies and Societies wishes
to fill in this gap. Stiker’s book allows the reader to trace this poorly known history and reach the depths of shared attitudes, consider political statements, grasp the high importance of the cultural aspect, and experience a shock when
witnessing the question’s unsuspected magnitude, which opens a discussion about society as a whole.
READERSHIP : All interested in the Humanities.
Henri-Jacques Stiker, Research director at Université Paris 7-Denis-Diderot
Rights sold to : Korea and USA
FROM RUMOUR TO HISTORY
ALFRED SAUVY
October 2012 l 320pp l 140x205 mm l 9782100584185 l Soft cover l 18 €
One of the last books by the renowned demographer and economist Alfred Sauvy (1898-1990).
From Rumour to History denounces the omnipresence of preconceived and commonly accepted ideas throughout history. Sauvy criticises
man’s tendency to prefer the spectacular over truth, exaggeration over rigor, the moment over the long run. This deformation of economic,
political, or social facts, according to the author, strikes the mind but dulls citizens’ conscience. These inaccuracies and errors are transmitted not only via rumour, the media, etc, but also through the educational system and political discourse that place historical truth behind
ideological ends. To combat this penchant, Alfred Sauvy advocates for a “quantitative history” based on statistics, a history that would be as
scientific as possible.
An Ecole Polytechnique graduate, first director of the INED (National Institute for Demographic Studies), Professor at the College de France
(1962), Alfred Sauvy is recognized as an acute observer and an active participant of his time. He originated the term “the third world” and the
theory of dumping. He forcefully denounced the effects of falling birth rates and aging on society in general and on the retirement system in
particular..
A NEW HISTORY OF PSYCHIATRY
JACQUES POSTEL & CLAUDE QUÉTEL
October 2012 l 672pp l 140x205 mm l 9782100583034 l Soft cover l 18 €
This book presents the entire evolution of psychiatry’s approach to mental illness and the practice of psychiatry in
western societies from their origins up until today..
Jacques Postel, psychiatrist, former editor-in-chief of L’évolution psychiatrique. Honorary president of the Société internationale d’histoire de la psychiatrie .
Claude Quétel, historian, former director of research at the CNRS (National Center of Scientific Research) with the contribution of 50 historians and professors of psychiatry.
CONTENTS:
Antiquity, The Middle Ages, From the Renaissance to the Enlightenment, The birth of psychiatry in the beginning of the 19th century, The 20th century,
Aspects of psychiatry in the world, Index
CREATE – DESTROY
The Creative Psychological Work
DIDIER ANZIEU
October 2012 l 288pp l 140x205 mm l 9782100583010 l Soft cover l 18 €
This work assesses intellectual life and proposes a definition of its driving force in the light of the psychological creation of a work. As in
Moi-Peau (Skin Ego / Haupt ich), Didier Anzieu has collected and organized texts from journals and collective works. The book includes 19
chapters divided into three sections: the double face, negative and destructive yet positive and creative, of all creative work; the example
of Samuel Beckett; and the discovery and development of the Skin Ego.
Didier Anzieu, was professor emeritus of the University of Paris X-Nanterre and vice-president of the French Psychoanalytical Association.
DUNOD FALL-WINTER 2013
24 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
PSYCHOLOGY
THE BOOK OF
MEMORY
ALAIN LIEURY
April 2013 l 224pp l 190x230 mm
9782100585007 l Soft cover l 22.90 €
Memory is a psychological topic which has been of interest to mankind
throughout the ages. The word itself is derived from the name of the
Ancient Greek goddess Mnemosyne who personified memory. From the
Ancient Greeks to Renaissance scholars, there have been many great
minds who have sought to understand the inner workings of memory.
Richly illustrated, Alain Lieury’s The Book of Memory invites the reader
to embark on a journey to the core of memory. It discusses a number of
different aspects of memory, including its medical, psychological, but
also its cultural, philosophical, and anthropological sides. The journey
is in chronological order retracing the odyssey of the exploration of this
mysterious interior continent from Antiquity to our time. A fascinating
excursion through mnemonic techniques and the most recent discoveries in the prevention of memory problems.
Alain Lieury, Professor Emeritus of Cognitive psychology at the University of
Rennes 2, France
CONTENTS:
ANTIQUITY (800 to 430 B.C.):
Mmory in the time of Helen of Troy and Ulysses; Mnemosyne and the origin of the word
‘memory’; The Muses, goddesses of knowledge; The legend of Simonides of Ceos; The
Method of Loci; Plato and memory-knowledge; Aristotle, the first scholar of memory; The
zodiac and the Method of Loci; A first treatise on images: Rhetorica ad Herennium; The
Art of oratory and the Method of Loci; Quintillian: exercise and logic; Memory “where
the treasures of innumerable images are stored” (Saint Augustine); The multiplicity of
memories.
THE MIDDLE AGES AND THE RENAISSANCE (735 – 1584 A.D.):
Memory in the time of Charlemagne- Alcuin of York; Monasteries and Universities - St.
Thomas of Aquinas; Bacon the Admirable Doctor; The combinatorial concentric circles: the
magic wheels of memory and Raymond Llull; First appearances of alphabet image codes;
The Memory Theatre - Giulio Camillo; Magical memory system - Giordano Bruno; Aborescence and logic; The mnemonic System of the Shadows; The memory seals - Giordano
Bruno.
CLASSICISM AND THE ENLIGHTMENT :
The first agenda: the hand of Girolamo Marafioti; The “true art” of memory; Descartes
versus memory; Memory in a treatise on Mathematics; The invention of the number/letter
code; The inventor of infinitesimal calculation becomes interested in the number/letter
code; English philosophers and memory; The first phonetic procedures; The Memorial
Lines of Richard Grey.
19th CENTURY:
Associative mechanisms of memory; The New Art of Memory: Gregor von Feinaigle; The invention of the table of recall; The invention of memory shorthand; Memorizing numbers or
dates with the number/letter code; The chronological chart of French kings; The discovery
of aphasia; How to memorize the number pi; Associations between memories; Regression of memories; Retrograde amnesia and amnesic consolidation; Phonetic memory
processes; Korsakoff’s amnesia; Conditioning; The theory of partial memories; A technique
to test memory: recognition; The visual memory of chess players; Mental calculation in
prodigies; The origin of mnemonics in the United States; True memory and habit memory;
How far back do our first childhood memories go?; Learning by trial and error; The learning
curve.
20th CENTURY :
Learning mazes; Learning transfer; Slips of the tongue and memory associations;
Alzheimer’s disease; The cerebellum: the seat of refl exes; Proust and odour memory;
Infants’ memory; Absence of memories in infancy; Short-term memory; Limited capacity
and the magic number 7; Organization and memory; Transient global amnesia (TGA); The
recorder of memory: the hippocampus; Putting a name to a face; Visual memory doesn’t
exist; Prosopamnesia (Face amnesia); Repetition and memory; On the tip of the tongue.
Forgetting is not inevitable: Indications of recall; The Mechanism of forgetting; Ageing
memory; Sense memory.
DUNOD FALL-WINTER 2013
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 25
STORIES OF
LITTLE ONES/
GROWN-UPS
NEW
For adults that
ask questions
JEAN EPSTEIN
READERSHIP: Concerned general public, professionals, Psychotherapist,
Psychologist.
September 2013 l 144pp l 170x241 mm
9782100701209 l Soft cover
OPEN LETTER
TO SOMEONE
SUFFERING
FROM
DEPRESSION
Stories of children to be seen as those of grown-ups. Scenes from life
among adults and children. Snap shots of daily life. In this work stories,
amusing, serious, long or short are told by the author in a conversational
tone in which he points out an unnoticed idea or forgotten or little known
information. He discusses them in such a manner as to encourage
reflection. Such divers themes as the negative effect of noise on the
scholastic learning process, the origin of child birth under X, the child
and unemployed parents, medically assisted insemination among many
others are discussed with humour - humour and pertinence; sometimes
rants sometimes raves but always close to children. A book to help
grown-ups and children along their path together with intelligence and
mutual respect. For all grown-ups!
Jean Epstein, Psychosociologist and president and co-founder of GRAPE
(Groupe de Recherche et d’Action Petite Enfance).
NEW
What is the origin of the affliction of depression: Organ malfunction? Cerebral lesion? Microbial infection? Today, no scientist would dare offer a
definitive answer to the question. The current proliferation of anti-depressants on the medical market is as astounding as it is paradoxical. In his
Open Letter to Someone Suffering From Depression Pascal-Henri Keller, a
professor of clinical psychology and psychoanalyst, is equally interested
in those suffering from depression and those in their entourage, as well
as those that study it and treat it. And the overview that he provides leads
to one observation: that of a human being struck by a affliction that none
can explain nor relieve in a single unique way.
Pascal-Henri Keller, Professor of clinical psychology at the University of
Poitiers, he also teaches at the University of Paris 7, and Bordeaux 2-Victor
Ségalen. He has had numerous works published, among them “ Le
dialogue du corps et de l’esprit” 2006 published by Odile Jacob and “La
question psychomatique” published 2008 by Dunod in the Topos series and
“Le Corporel” 2010 also by Dunod in the I et C collection.
PASCAL-HENRI KELLER
October 2013 l 160pp l 120x185 mm
9782100701315 l Soft cover
CONTENTS:
Warning. Introduction. Is anybody afflicted with depression happy? (the widespread use of psychoactive drugs; the insidious
question: am I cured?). Medicine and depression (Psychoactive drugs – useful or not; the limits of the knowledge of the
brain; the empire of the biological postulate). The consequences of social exhaustion or when work hurts. A psychology of the
state of depression? Putting an end to it all without ending it all.
A JOURNEY IN
THE LAND OF
AUTISM
JACQUES CONSTANT
2013 l 192pp l 150x210 mm
9782100584925 l Soft cover
NEW
In order to better understand how those with autism function, the author
leads us on a guided tour of the “land of autism.” This metaphor makes
possible to present the complex information involved in more accessible
way. In line with the originality of the approach there are anecdotes and
clinical vignettes. The current data from the consensus as it appears in
publications of the HAS (French National Authority for Health) and the
recommendations of the ANESM (National Agency for Social and MedicalSocial Evaluation) concerning support for those concerned with autism
are also presented in an original and non-polemical manner. A work that
will be of interest as much to concerned families as to professionals.
READERSHIP: Concerned general public, professionals, “first line” aides
and care providers, hospital staff
DUNOD FALL-WINTER 2013
26 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
“LITTLE EXPERIMENTS IN PSYCHOLOGY” SERIES
This series of works presents the most recent and surprising experiments and discoveries in the world of psychology, be
they scientific, cognitive or behavioral. An original and accessible introduction to psychology in the form of pedagogical
files, questions, entertaining tests and examples, and experiment results, which allows for a better understanding of human psychology.
NEW
HOW TO INCREASE YOUR HAPPINESS
JORDI QUOIDBACH
October 2013 l 256pp l 170x240 mm l 9782100701339 l Soft cover l 17 €
The quest for happiness is at the origin of almost all of our behaviour. Happiness is, in reality, not only the consequence of a long, fulfilled and prosperous life but more often than not it is the direct cause. Being happy influences
positively all the realms of our life: health, social relations, love life, professional success, etc..
Using 100 laboratory and field experiments as a basis, this book discusses in detail the causes and consequences
of happiness. The teachings of positive psychology put within the reach of all by the coach of the French television
program “I have decided to be happy” Stephane Plaza.
Jordi Quoibach, Doctor of psychology, is currently doing research on happiness and positive emotions at Harvard. His Les
compétences émotionnelles (Emotional Competences) was published by Dunod in 2009.
THE SECRETS OF YOUR BRAIN
ALAIN LIEURY
March 2012 l 288pp l 150x210 mm l 9782100576944 l Soft cover l 16.90 €
The most surprising discoveries in cognitive psychology in 100 reports on experiments to better understand the workings of our brains. The latest book from our best-selling author..
READERSHIP: All publics, students in psychology in particular
Rights sold to:
Germany
Mainland China
Alain Lieury, Professor Emeritus of Cognitive psychology at the University of Rennes 2, Francee
BEST
SELLER
AN ELEPHANT’S MEMORY
Real tricks and false ideas
ALAIN LIEURY
April 2011 l 248pp l 140x220 mm l 9782100558230 l Soft cover l 17.50 €
This educational, humorous, and teeming with examples work gives an overview of the various memory
improvement techniques. A “classic” subject often treated in a dry academic or utilitarian manner, is richly
illustrated with the most surprising of experimental results and reconsidered in a marriage of science and
clarity.
READERSHIP: All publics
Alain Lieury, Professor Emeritus of Cognitive psychology at the University of Rennes 2, France
Rights sold to: Germany, Italy, Mainland China.
Rights for the 1st edition sold to: Russia and Vietnam
DUNOD FALL-WINTER 2013
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 27
WHY NATURE IS GOOD FOR US
NICOLAS GUEGUEN
May 2012 l 288pp l 150x210 mm l 9782100570560 l Soft cover l 16.90 €
Rights sold to:
Germany
Mainland China
BEST
SELLER
Over the past ten years, abundant research has dealt with environmental psychology and sustainable development. In
an amusing and lively way, this work offers a 100 laboratory experiments that show the influence that the physical environment and its components exert on humans. It includes studies on the effects of tree-lined walkways on passersby; of the presence of mini-parks of trees and flowers on the feeling of security and respect for the environment and
on delinquency and incivility; of flowers and plants at the workplace as well as in classrooms and hospital rooms.
READERSHIP: All publics
Nicolas Gueguen teaches social and cognitive psychology at the University of Bretagne-Sud, France where he runs the
GRESICO research laboratory. He is the author of numerous books
MANAGERIAL PSYCHOLOGY
How to be more effective and efficient at work
PATRICK AMAR
2nd edition l January 2012 l 256pp l 140x220 mm l 9782100574087 l Soft cover l 19,90 €
Rights sold to: Japan,
Russia, Germany
and Mainland China
Rights for the first
edition sold to: Italy,
South Korea, Brazil,
and Romania.
Positive thoughts, defensive mechanisms, emotional intelligence, persuasive communication, motivation and leadership theories, stress,
management of difficult personalities, etc. are all concepts that refer to psychological theories. Starting from experience or founding concepts in clinical, social, and organizational psychology, the author provides managers with tips and tools to clarify and enrich their managerial practice, and to open up new opportunities for personal and professional development. This new edition is enriched with chapters on
risk and empowerment. New drawings from illustrator Hervé Pinel bring a touch of humor to this practical reference tool.
READERSHIP: All publics, managers, managees, psychology and management students
Patrick Amar, A graduate of the prestigious French ESSEC Business School, with a Masters in clinical psychology. He is the co-founder and head
of AXIS MUNDI (www.axismundi.fr), a management and HR consulting firm providing counselling and coaching to business leaders. He is
head teacher of HR at the ESSEC and HEC business schools and at three other universities. Amar is also Honorary President of the European
Association of Coaching (AEC) and the author of numerous books.
WHY DO WE DO STUPID AND
IRRATIONAL THINGS?
SYLVAIN DELOUVÉE
October 2011 l 224pp l 150x210 mm l 9782100558346 l Soft cover l 17,50 €
How can our behavior be influenced by the context and presence of others? In an entertaining manner, this work
provides an answer using twenty of the most well-known psychological experiments in the field: the Robbers Cave
(Sherif), the psychology of panic (Cantril), the obedience to authority (Milgram), cognitive dissonance (Festinger), and
the effects of negotiation (Deutsch), among others. Author and illustrator form an effective tandem to create a work
full of humor.
READERSHIP: All publics and psychology students in particular
Sylvain Delouvée, Senior lecturer of social psychology at the University of Rennes 2, France, Editor-in-Chief of the journal
Les Cahiers Internationaux de Psychologie Sociale and publications director of www.psychologie-sociale.org
Rights sold to: Brazil, Mainland China, Germany, South Korea, Portugal
DUNOD FALL-WINTER 2013
28 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
DOES POWER BREED ARROGANCE?
LAURENT AUZOULT
October 2011 l 192pp l 140x220 mm l 9782100566617 l Soft cover l 17,50 €
Is power always the object of a devouring passion? Does it corrupt those who hold it? Does it lead to abuse? Does it
fuel a vassal mentality? This book examines a hundred little experiments concerned with power, power abuse, power’s
corruptive influence, and the use of power. Other topics include the foundations of power as well as individual and
social consequences of power in social situations, such as school, couples, or work.
READERSHIP: All publics, psychology, business, and political science students
Laurent Auzoult, Senior lecturer of social psychology at Université de Franche-Comté, Besançon, France and psychology
teacher at the Gestion des Entreprises et des Administrations
Rights sold to: Germany, Korea, Portugal
BEST
SELLER
EVERYTHING YOU SHOULD KNOW TO UNDERSTAND OTHERS
SERGE CICCOTTI
2d edition l February 2011 l 424pp l 140x220 mm l 9782100556540 l Soft cover l 18.50 €
Psychology’s most surprising discoveries in 150 experiment reports to better understand others’ psychological functioning.
Serge Ciccotti has already authored 4 titles for Dunod in the “Little Experiments in Psychology” series. He also co-authored Why Do People
Look Like Their Dogs? (2010) with Nicolas Guéguen.
READERSHIP: All publics, psychology students in particular
Serge Ciccotti, Psychologist and associate researcher at the University of Bretagne-Sud
Rights for the1st edition sold to: Brazil, Czech Republic, Germany, Italy, Japan,
South Korea, Portugal, Romania, and Vietnam.
BEST
SELLER
CONSUMER PSYCHOLOGY
How to better understand how you are influenced
NICOLAS GUÉGUEN
2d edition l March 2011 l 280pp l 140x220 mm l 9782100556489 l Soft cover l 18.50 €
An updated 2nd edition that includes all the latest experiments in consumer psychology from 2008 to 2010.
The most surprising discoveries in the field of scientific psychology in a hundred experiment reports to better
understand the techniques used to influence consumer behavior.
READERSHIP: The genral public and in particular psychology students
Nicolas Guéguen teaches Social and Cognitive psychology at the University of Bretagne-Sud, France where he runs the
GRESICO research laboratory. He is also the author of numerous books
Rights for the 1st edition sold to: Brazil, Italy, Romania, Russia, South Korea, and Taiwan
BEST
SELLER
WHY SHOULD WE SMILE IN CASE WE AREN’T ATTRACTIVE
The psychology of seduction
NICOLAS GUÉGUEN
April 2011 l 248pp l 140x220 mm l 9782100556601 l Soft cover l 17.50 €
The most surprising discoveries in the field of psychology a hundred experiment reports to better understand the mechanisms of seduction as
well as the behavior of those in love.
READERSHIP: All publics
Nicolas Guéguen teaches Social and Sognitive psychology at the University of Bretagne-Sud, France where he also runs the GRESICO research
laboratory. Guéguen is the author of numerous books
Rights sold to: Mainland China, Greece, Italy, the Netherlands, Romania, Russia, South Korea, and
Vietnam
DUNOD FALL-WINTER 2013
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 29
PROFESSIONAL COACHING: WHAT’S IN IT FOR ME?
10 key questions and answers
FRANÇOISE DEPÉRY & NATHALIE DUCROT
April 2013 l 144pp l 140x220 mm l 9782729612818 l Soft cover l 18 €
What is professional coaching? What can you expect? When? How? What is a “real” coach? How do I find one? What is coaching and what
is not coaching? I hired a coach, now how do I manage the process? With this practical guide and its many examples and testimonies, you
will understand how to take advantage of coaching, discover what it can do for you, and how coaching works. Two internationally recognized professional coaches explain their craft, its possibilities, its limitations, and the “know how” of coaching. The authors offer simple,
concrete, and documented responses to a series of questions you ask yourself about professional coaches and coaching.
A “must-have” reference guide for anyone before – and during – the entire coaching process!
English translation available
Françoise Depery PCC (A Professional Certified Coach by The International Coach Federation). After many years in charge of learning and
development in a multinational company, she now works as business coach specializing in new job orientation and career transition. www.
deperypartner.ch
Nathalie Ducrot PCC (Professional Certified Coach by the ICF), assists leaders and teams in discovering their unique strengths and inner
sources of motivation to perform with pleasure and adds a coaching dimension to management. She is the author of: Mieux au Travail (Better
at Work) (ABM Publishing 2008) and Motivation: le déclic (InterEditions 2012) demonstrating her expertise in emotional intelligence at work.
www.prooptim.com
MEMORIZING EFFORTLESSLY
With mind-mapping and other hints and tips to build
and reinforce your memory
XAVIER DELENGAIGNE
1st edition | March 2013 l 288pp l 140x220 mm l 9782729612030 l Soft cover l 17 €
This practical guidebook written by a mind-mapping, project management, and organizational specialist explains
not only how our brain works but, more importantly, how to double the capacity of our memories by learning how
to rely on external aids. It thus offers the reader the choice between increasing the potential of his/her memory by
strengthening it and/or of eliminating useless information through better organisation.
READERSHIP: All publics, those in training and occupational retraining, students, and mind-mappers in particular
Xavier Delengaigne , Training advisor, instructor at the University of Lille and of MBA at HEC, France
ORGANIZING YOUR LIFE WITH MIND-MAPPING
PIERRE MONGIN & XAVIER DELENGAIGNE
2d edition | February 2011 l 248pp l 140x220 mm l 9782729611323 l Soft cover l 17.30 €
More than 6000 copies sold since publication
This new edition, accessible to the layman and a much used tool in the business world and daily personal life,
includes a new chapter. The work shows how, with the aid of mind maps, one can easily reorganize both the big and
small projects of one’s daily life and become aware of the relationships with others and one’s way of looking at the
world. Numerous drawings enrich this interactive and entertaining work. Once familiarized with this tool, one can no
longer do without it! The new chapter deals with the applications of mind-mapping in critical situations of daily life.
Includes an 8-page color notebook.
READERSHIP: All publics, those in training and occupational retraining, students, and mind-mappers in particular
Rights sold to: Vietnam
DUNOD FALL-WINTER 2013
30 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
SELF-HELP
NEW
RECUPERATING,
RECHARGING,
AND REBOUNDING
AFTER A BURNOUT
Paths to professional
resiliency
Sabine Bataille is a specialist that deals with professional burnout. The work that she
presents here differs from those already available on the subject in that it doesn’t
analyse the causes and symptoms or deal with prevention of burnout but rather it
provides the tools to rebuild and rebound. It is a practical guide in which the reader
will find the keys to overcome the ordeal and regain balance and dynamism.
The author bases the work on a study that enabled her to discover the constants that
make it possible to overcome and rebound from a burnout. Her work was rewarded by
the ANACT Prize (National agency for the improvement of work conditions).
READERSHIP: Interested public. HR. Coaches. Companions. Consultants. Managers
August 2013 l 228pp l 155x240 mm
9782729613204 l Soft cover l 19 €
Sabine Bataille is an HR consultant and trainer in such prestigious companies as Thalès,
La Poste, AFNOR (French Association of Standardisation). La Française des Jeux (French
Gaming Association) among others. She also does individual coaching of managers,
notably professional transition, for APEC. She is trained in NLP, AT, family therapy etc.. She educates HR people about the problematic of GPEC (Provisional Management of
Work and Competencies).
NLP IN
PERSPECTIVE
The originality of this work lies in the fact that it presents a comprehensive discussion
of NLP: its historical, epistemological, theoretical, and methodological foundations. An educational work, full of examples and charts, it gives an overall view of the place
and meaning of NLP in human sciences.
MONIQUE ESSER
READERSHIP: Interested public. HR. Coaches. Companions. Consultants. Managers
October 2013 l 192pp l 140x220 mm
9782729612566 l Soft cover l 19 €
Monique Esser is Professor Emeritus at the Faculties of Educational Psychology and
Science, the open University of Political, Economic, and Social Sciences at the Catholic
University of Louvain-la-Neuve in Belgium. She is also a NLP trainer and psychotherapist.
FORMING A HAPPY
BLENDED FAMILY
How to find road map to reorganisation of a family when one reforms a couple with
children of a previous marriage present? The work sets out to help each member find
a place in the new family cell. To do this the authors use the genogram which makes it
possible to name, clarify, and redistribute roles and territories.
JEAN-PAUL SAUZÈDE, ANNE SAUZÈDELAGARDE
READERSHIP: Interested public. HR. Coaches. Companions. Consultants. Managers
SABINE BATAILLE
2d edition l September 2013 l 216pp l 160x210 mm
9782729612917 l Soft cover l 17.50 €
GETTING
ORGANISED
The Post-it and
personal Kanban
strategy
PIERRE MONGIN
June 2013 l 240pp l 140x220 mm
9782729613174 l Soft cover l 17 €
DUNOD FALL-WINTER 2013
Jean-Paul Sauzède, As a company consultant he functions in all fields that concern
human relations. He is trained in Gestalt therapy and in systemic approach, and, for over
15 years has worked with his wife Anne Sauzède-Lagarde as a couples therapist in group
therapy sessions and as a trainer of couples therapy professionals throughout France. Together they created the School for Couples.
Anne Sauzède-Lagarde, Clinical psychologist, sophrologist, psychotherapist in institutions
for children and adolescent with major social and psychological problems, member of
the CEGT (European College of Gestalt Therapy).
This book gives you practical useful examples. It analyses the Whys and Hows to help
us to deal with and get the most out of the ever increasing amount of data by the
using Kanban charts.
Post-its combined with Kanban are a simple means (no computer software is needed)
to regain control of your life, take the time to reflect and no longer be a prisoner of
emergencies. Thanks to them you will chose which tasks to accomplish daily.
Pierre Mongin is an ESC Reims alumnus and territorial director at CNFPT (Centre National
de la Fonction Publique Territoriale). He has been teaching for 15 years in a number of
different institutions (MBA d’HEC, ESC Reims, Banque de France, URFIST Lyon, ESJ Lille...)
and now teaches Project Management to Masters students at Université de Lille 1. He
is also the author of several books on professional and personal efficiency, including
Organisez vos idées avec le Mind Mapping, 2e éd., 2007 and Organisez votre vie avec le
Mind Mapping, 2009, both published by DUNOD.
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 31
This book deals, in a theoretical (reflection) and practical (method and exercises)
manner, with the three aspects of our time: personal, professional, and relational. It
includes numerous exercises and tests to make it possible to better use our time.
A QUESTION OF TIME
A handbook of time
management with
exercises
READERSHIP: Interested public. HR. Coaches. Companions. Consultants. Managers
François Delivré, Graduate of l”Ecole Polythechniqe, psychologist, consultant in human
relations and organisations.
FRANÇOIS DELIVRÉ
June 2013 l 228pp l 140x220 mm
9782729612948 l Soft cover l 22 €
Using PCM and AT as its points of reference this work applies the win-win theory,
made popular by both methods, to the most delicate of transactions: negotiation. This
very complete work sets out numerous pragmatic suggestions and recommendations,
useful synopses, and theoretical insights. It is a precious guide for any negotiator in a
professional or even personal context.
THE POWER OF
NEGOTIATING
Face to face
without
negotiating
READERSHIP: Interested public. HR. Coaches. Companions. Consultants. Managers
François Delivré, Graduate of l”Ecole Polythechniqe, psychologist, consultant in human
relations and organisations
FRANÇOIS DELIVRÉ
3rd edition l June 2013 l 296pp l 140x220 mm
9782729613419 l Soft cover l 23 €
YOUR DOG AND
YOU:
HAPPY TOGETHER
NEW
ERIC BONNEFOI
June 2013 l 216pp l 140x220 mm
9782729612658 l Soft cover
What one needs to know and do to live in harmony with one’s dog. As opposed to
most works that emphasise the rules for training a dog, this innovative work focuses
on the bond created with the dog and provides the master with the keys to a successful
friendship by explaining the basics of canine psychology. If some dogs bite or demonstrate aggressive behaviour it is often because their masters or mistresses have acted
without respecting certain criteria of “canine thought!” Thanks to this guide book the
understanding of the other, as for any couple, makes it possible to avoid misunderstanding and suffering, and to re-establish the pleasure of togetherness. Of the two in
this relationship, the one that has what is necessary to understand the other and come
into harmony is the human!
Eric Bonnefoi, The happy companion of Sam, his faithful Spaniel, a behaviourist, and
specialist in human animal relations (Univeristy of Paris 5) and a consultant it human-dog
relations.
FINDING THE FORCE NEW
TO DARE
8 steps to get rid of
one’s fears, take
control and live a full
life
DANIEL GROSJEAN & JEAN-PAUL SAUZÈDE
2d edition l January 2011 l 192pp l 155x240 mm
9782729610562 l Soft cover l 22 €
Of what is the force to dare made? Why be afraid to be noticed? to realise one’s
desires? fear failure and success? These are the things this book analyses. The authors,
one a coach and the other a therapist, outline a global approach that shows us what is
keeping us from realising our potential and what life has to offer us.
If I wish to dare it’s because there is a crisis. If there is a crisis there is an opportunity.
Becoming strong is having understood one’s wounds. Daring is to not be afraid of
one’s desires and urges. Being strong is going back to one’s roots. Daring is liberating
one’s dreams. Daring is knowing how to welcome the unforeseen. Being strong is
overcoming one’s fears. Having force to dare is being able to accomplish.
READERSHIP: General public, professionals in relational help, executives
Daniel Grosjean, Has been a coach and international consultant in HR since 1971, and is
a trainer in the organisation International MOZAÏK, a supervisor at the EPG (Paris School
of Gestalt) in Paris and in Geneva and he also works in Engineering Schools and HEC
(Advanced School of Commerce)
Jean-Paul Sauzède, He is a therapist and coach, a company consultant in the field of
HR. He is trained in Gestalt-Therapy and in systematic approach and has been a couples
therapist for over fifteen years. He created the l’Ecole du Couple (Couples School) with his
wife. He co-authored the 2nd edition of Find the Force to Dare (Intereditions, 2011) with
Daniel Grosjean.
DUNOD FALL-WINTER 2013
32 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
CHILDBIRTH AND
YOGA
Yoga, an art of living, a culture, a philosophy, a science, and a therapy, is an extremely
rich discipline that makes it possible to live gestation, birth, and maternity in an optimal way. This work is a precise, detailed, and practical manual that draws on numerous
concrete examples and includes drawings that discuss and demonstrate all the different stage of giving birth: preparation for childbirth, yoga and breathing during labour,
breastfeeding, massages and yoga for the new mother..
ELISABETH RAOUL
May 2012 l 224pp l 155x240 mm
9782729612245 l Soft cover l 22.90 €
READERSHIP: Midwives, Lead Maternity Carers, mothers.
Elisabeth Raoul, Midwife, qualified sophrologist in OB/GYN and yoga teacher. Founder
of the unit for the sophrological preparation of childbirth at Notre-Dame-de-Bon-Secours,
Paris and at the Saint-Antoine Hospital, Paris. Teacher at various midwifery schools in Paris,
Lyon and Lille, France
PRACTICING
NONVIOLENT
COMMUNICATION
BEST
SELLER
FRANÇOISE KELLER
May 2011 l 240pp l 140x220 mm
9782729611125 l Soft cover l 19.50 €
Nonviolent Communication, developed by Marshall B. Rosenberg, a clinical psychologist, offers a simple and powerful framework to develop respectful relationships with
others and oneself. It is said to be “without violence” because in makes it possible
to flush out all hidden or suppressed violence against the self (keeping one’s mouth
shut, not daring to express one’s opinions, hiding one’s thoughts) or towards others.
Communicating non-violently does not mean becoming naïve, artificial, or manipulative but rather being true to oneself, and being able to express one’s feelings and
opinions while understanding and taking into account the impact of one’s words on
others.
This book is a practical guide to learn how to use this new relational position.
READERSHIP: Interested public, Coaches,
Consultants.
Françoise Keller, Holder of a PhD in Engineering (ECP), Keller has become management
consultant, coach, and independent trainer. She specializes in the issues of cooperation,
nonviolence, and conflict resolution. Her interest lies above all in interpersonal communication, management style, and corporate governance. http://concertience.fr
BEST
9 GOOD WAYS TO SELLER
BUILD ONE’S ADULT
LIFE
From the age of 17 to
97!
Part of the series “good ways,” this work presents the key points to having a successful
adult life. The author sets out the fundamental guidelines as well as the necessary
self-coaching attitudes that lead to a fulfilling adult life no matter what generation one
belongs to.
JANE TURNER & BERNARD HÉVIN
May 2010 l 224pp l 140x220 mm
9782729610739 l Soft cover l 18 €
DO WHAT YOU
WANT!
12 weeks to find your
way and meet your
destiny
MAUD SIMON
Sept. 2011 l 192 pages l 140 x 220 mm
9782729611828 l 17 €
DUNOD FALL-WINTER 2013
READERSHIP: General readers
Jane Turner, Certified NLP instructor by its co-founder Richard Bandler, psychotherapist,
teacher, and coach. Turner teaches Ericksonian hypnosis and runs the Centre de développement personnel et professionnel parisien, called Dôjô, which she co-founded along
with Bernard Hévin.
Bernard Hévin, Psychosociologist and psychotherapist, he consults organizations and
offers training in the field of human relationships development. He also coaches individuals, groups, teams, and organizations and directs the coaching training program at Dôjô.
This book presents a program that will enable you to reconcile your passions, desires,
values and needs with your professional activities and thus to create a life full of enthusiasm and meaning. This method, developed by the author, accompanies you during
12 weeks in your search and discovery of yourself and your raison d’être. You are about
to set out on a heady exploration via “interior” and “exterior” exercises that are surprising, educational and “devilishly” effective and which will enable you to finally meet
your fabulous destiny and change your life!
READERSHIP: The general public; anyone wishing to reorient themselves professionally; job seekers; students; retired people; homemakers wishing to work again;
anyone wishing to change their lives
Maud Simon, Originally occupational psychologist and coach, today Maud Simon is a life
direction consultant. She has developed an innovative method for helping people find
their way and fulfill their potential in a life that suits them. Thanks to this method, hundreds of people have already been able to start listening to their dreams and passions.
www.monfabuleuxdestin.fr www.faiscequilteplait.com www.lifeshake.fr
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 33
“DISCOVER” SERIES
Learning the techniques of personal development from renowned experts at little expense is now possible thanks to the
collection Discover!
Each volume of this collection enables the reader to Discover a major known and recognized technique for personal development. The authors found fields who are able to transmit their ideas in a simple and in this collection are all specialists in their respective effective way.
DISCOVER
COACHING
DISCOVER
HYPNOSIS
VINCENT LENHARDT & LAURENT BURATTI
ANTOINE BIOY
2nd edition l April 2013 l 192pp l 140x220 mm l
9782729612726 l Soft cover l 13.90 €
2nd edition l April 2013 l 160pp l 140x220 mm l
9782729612733 l Soft cover l 13.90 €
Rights sold : Mainland China
DISCOVER NLP
DISCOVER EMDR
GIROD ANTONI
JACQUES ROQUES
2nd edition l November 2012 l 152pp l 140x220
mm l 9782729612108 l Soft cover l 13.90 €
2nd edition l November 2012 l 176pp l 140x220
mm l 9782729612153 l Soft cover l 13.90 €
DISCOVER
PROCESS COMMUNICATION
DISCOVER
GESTALT THERAPY
2nd edition l Nov 2012 l 160pp l 140x220 mm l
9782729612092 l Soft cover l 13.90 €
September 2013 l 176pp l 140x220 mm l
9782729613372 l Soft cover l 13.90 €
MARTINE PÉRIOU
DUNOD FALL-WINTER 2013
34 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
THE ENNEAGRAM
Descriptions and
analyses of the 9
types
ERICKSONIAN
HYPNOSIS
ERIC SALMON
3d edition l 2012 l 264pp l 140x221 mm
9782729612139 l Soft cover l 28 €
ERIC SALMON
2012 l 312pp l 155x240 mm
9782729612122 l Soft cover l 28 €
50 GOOD WAYS TO
BUILD
SELF-ESTEEM AND
SELF-CONFIDENCE
WITH NLP
THE FIVE
DIMENSIONS OF
STRESS
LAURENT ODDOUX
2011 l 176pp l 155x240 mm
9782729611453 l Soft cover l 22 €
JOSIANE DE SAINT PAUL, CHRISTIANE
LARABI
2013 l 224pp l 140x220 mm
9782729613549 l Soft cover
SELF-ESTEEM,
SELF-CONFIDENCE
Believe in yourself
THE LITTLE
MANUAL OF SELFCOACHING
JOSIANE DE SAINT PAUL
PHILIPPE BAZIN & JEAN DORIDOT
2013 l 264pp l 155x240 mm
9782729613563 l Soft cover
2d edition l 2011 l 296pp l 155x240 mm
9782729609993 l Soft cover l 24 €
Philippe Bazin, Consultant at Krauthammer
International and coach
Jean Doridot, freelance psychotherapist
PRACTICE
SELF-HYPNOSIS ON
A DAILY BASIS
JEAN DORIDOT
June 2013 l 256pp l 140x220 mm
9782729613570 l Soft cover l 19 €
Trained as an engineer at the Arts et Métiers
Institute, Jean Doridot also has earned degrees
in Psychology, NLP, and Ericksonian Hypnosis.
As a hypnotherapist, he specializes in addiction
treatment and teaches self-hypnosis not only in France, but also around the world.
Doridot has co-written Petit manuel d’auto-coaching.
READERSHIP: For all interested in self-hypnosis - teachers, trainers & therapists
DUNOD FALL-WINTER 2013
THE LITTLE
MANUAL OF SELFLEADERSHIP
PHILIPPE BAZIN
2011 l 272pp l 155x240 mm
9782729611088 l Soft cover l 23.60 €
Philippe Bazin, Consultant at Krauthammer
International and coach
BEST
SELLER
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 35
PSYCHOLOGY TEXTBOOKS
“VISUAL TEXTBOOKS” SERIES
Visual Textbooks: A new style of textbook for university textbooks (large format and four colour illustrations) to teach
psychology to students of the “web generation.” The fundamental bases and the major concepts explained and organised
in a “light” and visual textbook. Each chapter will be organised in the following manner: / “Each chapter is organized in
the following manner:
• zoom in on the essential notions (English translations of the concept are included) illustrated by schematic
diagrams, charts, drawings and photos
• presentation of definitions and relevant web-site links
• development of case studies and interactive documents (exercises with key, multiple choice questions, quizzes,
recommended reading list of two levels of difficulty, webliography).
VISUAL TEXTBOOK
OF CLINICAL
PSYCHOLOGY AND
PSYCHOPATHOLOGY
VISUAL TEXTBOOK
OF COGNITIVE
PSYCHOLOGY
ANTOINE BIOY & DAMIEN FOUQUES
3rd edition l May 2013 l 448pp l 195x265 mm l
9782100587773 l Soft cover l 26.50 €
ALAIN LIEURY
2nd edition l May 2012 l 272pp l 195x265 mm l
9782100576937 l Soft cover l 26.50 €
VISUAL TEXTBOOK
OF BIOLOGY FOR
PSYCHOLOGISTS
VISUAL TEXTBOOK
OF
PSYCHOPHYSIOLOGY
DANIEL BOUJARD
FRANÇOISE MORANGE-MAJOUX
May 2010 l 272pp l 195x265 mm l
9782100547340 l Soft cover l 25 €
May 2011 l 256pp l 195x265 mm l
9782100547340 l Soft cover l 26.50 €
VISUAL TEXTBOOK
OF DEVELOPMENTAL PSYCHOLOGY
VISUAL TEXTBOOK
OF SOCIAL
PSYCHOLOGY
COORDINATED BY RICAUD-DROISY
HÉLÈNE
COORDINATED BY SYLVAIN DELOUVÉE
2008 l 256pp l 195x265 mm l 9782100515820 l
Soft cover l 24.90 €
2010 l 232pp l 195x265 mm l 9782100517961 l
Soft cover l 24.50 €
DUNOD FALL-WINTER 2013
36 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
“PSYCHO SUP” SERIES
103 references
The collection of all the courses of study in psychology !
The collection “Psycho Sup” contains more than 100 titles covering all fields of psychology, and has expanded to include
the fields of sociology and education. It deals with the main fields of this discipline: general psychology, social
psychology, clinical psychology.
Be they works of general courses of study (notably, Course of Study of Psychology in 6 volumes by R. Ghiglione and J.-F.
Richard), thematic courses, works of reflection and method, exercises and multiple choice questions, this collection deals
with the major preoccupations of students of this subject as well as related subjects: science of education, pedagogy, etc.
READERSHIP: Undergraduate students of psychology
UNDERSTANDING JACQUES LACAN
JEAN-BAPTISTE FAGES
July 2013 l 312pp l 140x205 mm l 9782100598861 l Soft cover l 18 €
This work sheds light on and attempts to clear up the fundamental ideas of Lacanian theory and practice as well as to reveal the basic lines of
the theory. It endeavors to thus penetrate the strange Lacanian language which is adorned with preciousness and wrapped in inscrutability..
Jean-Baptiste Fages, psychiatrist, psychoanalyst, president of the International Society of Family Psychoanalytic Therapy
CONTENTS:
Forward. Lacan’s discourse. Discourse on Lacan. Philosophic digression. Lexicon. Bibliography. Index
Earlier edition sold to: Argentina
MAJOR CONCEPTS OF CLINICAL PSYCHOLOGY
MARTY FRANÇOIS
2nd edition l May 2012 l 272pp l 155x240 mm l 9782100582945 l Soft cover l 24 €
A book-tool, clear and educational, illustrated by numerous clinical cases, which completes the Dunod series “Fundamental Concepts of
Psychology”.
Already published: Les concepts fondamentaux de la psychologie sociale (Fundamental Concepts of Social Psychology) by G.-N. Fischer
(4th edition in 2010) and Les concepts fondamentaux de la psychologie de la santé (Fundamental Concepts of Health Psychology) by G.-N.
Ficher and C. Tarquinio (2006).
DUNOD FALL-WINTER 2013
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 37
“HANDBOOK” SERIES
THE HANDBOOK OF
PSYCHOSEXOLOGY
Concepts, tools,
treatments
This handbook defines clearly and comprehensively all the psychological aspects of
human sexuality and how they are dealt with by professionals. What is the role of
professionals? What is their field of action? What are the disorders and the available
therapeutic tools? What plans for action to adopt in function of age? This work makes
it possible to define fundamental questions such as intimacy, gender, and sexual
identity that assist in the treatment of various sexual disorders.
JOËLLE MIGNOT, CYRIL TARQUINIO, AUDREY
GORIN & PATRICK BLACHÈRE
Joëlle Mignot, Psychologist and clinical sex therapist. Head of the teaching program in
sex therapy and human sexuality at the Paris 13- Bobigny Medical Department. Hypnotherapist teaching clinical hypnosis, medicine, psychology, and sex therapy at the Institut
d’hypnose de Vaison la Romaine and a variety universities in Belgium and Switzerland.
Editor-in-chief of the journal Sexualités humaines (800 subscribers). President of the
Association des sexologues cliniciens francophones and supervising a project at AIHUS
(Association Inter Hospitalo Universitaire de Sexologie)
April 2013 l 352pp l 150x210 mm l 9782100584840
l Soft cover l 30 €
READERSHIP: Psychologists, doctors, paramedics, social workers
THE HANDBOOK OF
PSYCHOTRAUMATOLOGY
45 key concepts
This work presents psychotraumatology in 45 key concepts. A veritable tool to answer
the questions that arise concerning psychic trauma, its causes, and treatment. The
work discusses fundamental theories, various therapeutic techniques (ex. hypnosis,
psychoanalysis, behavior), and clinical cases (ex. sexual aggression, child abuse). This
new edition has been expanded with the inclusion of several new concepts.
MARIANNE KEDIA, ED.
Marianne Kedia : clinical psychologist and psychotherapist.
READERSHIP: Psychiatrists and clinical psychologists; students in forensic and criminal
psychiatry; medical professions and paramedics in the field of victimology
2nd edition l April 2013 l 304pp l 150x210 mm
9782100593330 l Soft cover l 27 €
THE HANDBOOK OF
MEDICAL AND PSYCHOLOGICAL FIRST
AID FOR EMERGENCY
RESPONDERS
Concepts, tools,
treatments
HÉLÈNE ROMANO
April 2013 l 256pp l 150x210 mm 9782100585281
l Soft cover l 26 €
When a traumatic event occurs, a certain number of measures to deal with and treat
the resulting problems must be immediately put into place regardless of the location
(schools, companies, hospitals, etc.) or the type of the event (accidents, bombings,
shootings, suicides, etc.). Dealing with these problems requires specific clinical
knowledge (knowledge of psychological processes that come into play with both
victims and those responding to the event), an ethical code, and a precise framework
for intervention. The goal of this work is to show the specifics of emergency medicalpsychological response and to demonstrate, using examples from professionals in the
field, the many possible ways of dealing with situations. This seminal work sets out the
foundations of emergency response.
Hélène Romano, Doctor in clinical psychopathology, clinical psychologist, and psychotherapist specialised in psycho-traumatism. She co-ordinates the emergency medicalpsychological cell of the Val de Marne department and the department of Professor Marty of
the CHU (university hospital centre) of Henri Mondor in Créteil. For many years she has
intervened and responded to traumatic events in schools, and conducted educational
sessions dealing dangerous practices.
DUNOD FALL-WINTER 2013
38 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
“PRACTITIONER’S WORKSHOPS” SERIES
LEARN HOW TO TREAT DEPRESSION WITH
AND COGNITIVE THERAPIES
-
CHRISTINE MIRABEL-SARRON & AURÉLIE DOCTEUR
March 2013 l 278pp l 190x240 mm l 9782100587933 l 29 €
Depression is among the most frequently observed troubles in medical and psychiatric practices. The increased
progression of requests for treatment bears witness to both better diagnosis and improved knowledge of current
therapeutic possibilities. The problem of mood, however, is not studied enough. Today only one in five persons
suffering from depression consults a practitioner and receives medical treatment with appropriate antidepressants
even though depression is an easily treated and curable illness. Cognitive therapies have proven efficient in treating depression and preventing relapses. This work discusses such psychotherapies, outlines theoretical models,
and sets out step by step their application. It also presents most recent developments in the fields of pathological
personalities, manic-depressive troubles, depression in patients with chronic pain, depression in the elderly, and
the contribution of brain imaging. To aid in the learning process, numerous definitions, broad clinical illustrations
and comprehensive résumés underscore the most important points. This book is intended mostly for students in
psychology, medicine, and care systems but is also of interest to practising doctors, psychiatrists and psychotherapists, health professionals, and researchers. It will also be of interest to families and patients seeking to better
understand cognitive therapies.
Christine Mirabel-Sarron, Psychiatrist, hospital practitioner at Service du Pr Rouillon, Hôpital Sainte Anne, Paris, former
president of AFTCC. Doctor in Clinical Psychology and Pathology, Mirabel-Sarron teaches at a variety of medical and
psychological universities.
Aurélie Docteur, Psychologist, doctor in Clinical Psychology and Pathology, Service du Pr Rouillon, Hôpital Sainte Anne,
Paris
TREATING ANXIETY
11 practical case studies of children and adults
STÉPHANE RUSINEK, ED., RÉMY AMOUROUX, ABDEL HALIM BOUDOUKHA, CÉLINE ROUSSEAU ET AL.
April 2013 l 300pp l 190x240 mm l 9782100593828 l 28 €
Anxiety treatment is something that behavioral and cognitive therapies are well suited to deal with. The 11 case
studies included in this book demonstrate that behavioral and cognitive therapy is a clear approach, used in similar
ways by all who practice it, yet each therapist has his/her own personal methods of application. Each clinical situation is examined in the following order: develop a diagnostic method, suggest a functional analysis, explain the
logic of the treatment, set up the sessions, and finally become involved in the case.
READERSHIP: Psychotherapists, clinical psychologists, psychiatrists, students
Stéphane Rusinek, Professor of Clinical Psychology at the Université Lille Nord-de-France. Président of AFTCC.
DUNOD FALL-WINTER 2013
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 39
CHILDHOOD
UNDERSTANDING
THE WORLD OF
CHILDREN
JEAN EPSTEIN
2012 l 128pp l 140x220 mm
9782100523849 l Soft cover l 14.50€
The author presents here, as he does in his numerous lectures that he gives yearly (on
average 100) in France to an ever larger audience, the existing knowledge of professionals of infancy and early childhood. Infancy and how it is dealt with are subjects
that require answers. Changes in society and parenting also increase this interest.
The author presents knowledge that is tested during his lectures and conferences and
provides answers to the questions raised by professionals and families basing them on
anecdotes and practical propositions to facilitate the implementation and learning.
READERSHIP: Psychotherapists, psychologists, and all other professionals concerned
Jean Epstein, Psychosociologist and president and co-founder of GRAPE (Groupe de
Recherche et d’Action Petite Enfance).
Rights for the 1st edition sold to: Italy
THE BLACK BOOK OF
SEXUAL ABUSE
MURIEL SALMONA
April 2013 l 360pp l 155x240 mm
9782100589203 l Soft cover l 22.90 €
THE CHILD
CONFRONTED WITH
TRAUMA
HÉLÈNE ROMANO
March 2013 l 192pp l 156x240 mm
9782100590063 l Soft cover l 19 €
Sexual abuse in families and couples is a reality that is not given enough serious
examination by medical/social professionals or politicians. Yet, the psychotraumatic
consequences of these abuses are enormous in terms of public health. This work
denounces the silence and failure to act that are making it so difficult for the victims to
really be treated effectively. It documents, enlightens, explains, and demands answers.
READERSHIP: Psychotherapists, psychologists, and all other professionals concerned
Muriel Salmona, Psychiatrist and psychotherapist specialized in the clinical approach to
psychotraumatism
“Hélène Romano is, today, a part of a movement of practitioners’ research that
explains that an event will have different effects depending on the age, the history and
especially the family and cultural context of the injured party. Drawing on her 20 years
of in-the-field experience with emergency responders, this practitioner researcher
presents a clear picture of what traumatised children are and how one can help them
pick up the pieces of their lives. She gives a complete and open analysis of the changing picture as opposed to the sectarian spirit of some older publications. Moreover,
Romano’s book is a pleasure to read, well illustrated with vignettes that make it easy to
understand ideas that one thought abstract!” (Boris Cyrulnik)
READERSHIP: Psychotherapists, psychologists, and all other professionals concerned
Hélène Romano, Doctor in clinical psychopathology, clinical psychologist, and
psychotherapist specialized in psychotraumatism. Romano co-ordinates the emergency
medical-psychological cell of the Val de Marne Professor Marty’s department at the CHU
(University Hospital Center) of Henri Mondor in Créteil. For many years, she has intervened and responded to traumatic events in schools and conducted educational sessions
dealing with dangerous practices.
THE CHILD AND
DANGEROUS GAMES
HÉLÈNE ROMANO
March 2012 l 128pp l 140x220 mm
9782100578856 l Soft cover l 24.50 €
In school playgrounds as well as in the home, “games” that are not really games are
“played,” alone or in groups. Some, choking games for example, are spoken about
more than others but aggression or death games go on as well. These dangerous
practices remain little known and their traumatic dimension is rarely accounted for.
In addition, other “games” can be observed: they are traumatic games, traces of
psychic injury suffered by child victims of traumatic events. When confronted with
these “games” adults, parents and professionals are often at a loss as to how to react.
This work, written by a professional who regularly intervenes in such cases, sets out to
inform parents and professionals as to the realities of these dangerous practices and
traumatic games, and it outlines steps to deal with them in appropriate ways.
READERSHIP: Psychotherapists, psychologists, and all other professionals concerned
DUNOD FALL-WINTER 2013
40 PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES
PSYCHOANALYSIS
DREAMING,
FANTASIZING,
VIRTUALIZING
From psychic to digital
virtuality
In this new work, Serge Tisseron examines three ideas: fantasy, dream and virtualization. Working with these three concepts, he comes up with a common thread: the
absence of the will to see. Tisseron’s book is a methodical voyage in the service of
elucidation of the virtual revolution that characterizes our society and modifies our
psyche.
SERGE TISSERON
Rights sold to : Brazil
READERSHIP: Psychoanalysts, clinical psychologists.
Serge Tisseron, psychiatrist and psychoanalyst, head professor at Université Paris VII,
France
February 2012 l 192pp l 155x240 mm
9782100572854 l Soft cover l 22 €
DISCONTENT IN
MODERN SOCIETY
RENÉ KAËS
Oct 2012 l 240pp l 155x240 mm
9782100581825 l Soft cover l 23.50 €
READERSHIP: Psychoanalysts, clinical psychologists.
Rights sold to: Italy & Brazil
How do contemporary psychoanalysis’ new resources (notably those arising out of
group psychoanalysis) make it possible to understand the current forms of mental
suffering? Which pathological disorders that impede the ability to love, think, play, or
work does the group approach to the psyche make it possible to treat? This is the common thread of this new book by René Kaës who takes great pains to provide the reader
with the valid tools to identify the root of discontent today: the culture of defiance.
Almost a century after Sigmund Freud’s Civilisation and Its Discontents, this new work
is a sharp examination of the real roots of modern discontent.
René Kaës, Psychoanalyst and Professor Emeritus of Psychology and Clinical Psychopathology at the Université Lyon II, France
CONTENTS:
The man out of step with others: Modernity and modernism. Cultural malaise and psychic suffering of social
origin. Contemporary sources of discontent: Postmodernity and hypermodernity. Reflecting on discontent
in the context of contemporary psychoanalysis. Impulse and sexuality: Pain and the victory of Narcissus.
Envelops, limits, capacity and transition. Identification malaise and identity uncertainty. Urgency, activity and
workings of the thought process. Ideals and the malady of the ideal. Violence and defiance.
THE TERROR OF
EXISTENCE
Adolescent borderline
functionality
This work is a clinical study of borderline functionality in adolescence. It analyzes the
id’s defence mechanisms to insure mental balance and discusses the role of traumatic
experience. It sets out protection strategies to ward off psychotic risk, depression and
melancholy. In this new edition—an inspired meditation that outlines the contours
of a new psychoanalysis—the author has updated and expanded his clinical study of
borderline states.
MAURICE CORCOS
Maurice Corcos, Head of the adolescent and young adult psychiatry department at Institut mutualiste Montsouris (Paris) and Professor of infanto-juvenile psychiatry at Université
Paris-Descartes
1d edition l 2013 l 328pp l 155x240 mm
9782100561582 l Soft cover l 27 €
MURDERS IN THE
FAMILY
FLORIAN HOUSSIER
2013 l 208pp l 155x240 mm
9782100584918 l Soft cover l 22 €
DUNOD FALL-WINTER 2013
READERSHIP: Psychiatrists, psychoanalysts, clinical psychologists
The family can also be a household of hate. The author, a specialist in adolescent
psychopathology, presents a solid clinical investigation of infanticide, patricide, and
fratricide.
READERSHIP: Psychoanalysts, clinical psychologists, and students in those disciplines.
Florian Houssier, Psychologist, psychoanalyst, Associate Professor at Université Paris
Descartes, Laboratoire de Psychologie clinique and Psychopatholoige (E. A. 4056),
and psychotherapist at Centre René Capitant. Member of Collège International de
l’Adolescence (CILA).
PSYCHOLOGY, SELF-HELP & BEHAVIOURAL SCIENCES 41
THE NARCISSISTIC
PERVERT AND HIS
ACCOMPLICE
Narcissistic perversion has become a recognized entity. It is found in situations such as
the family, couples, and intersubjective relationships. It has an important role in sexual
perversion and, even beyond the field of psychopathology, in education, companies,
health care institutions, cults and groups of power and decision, as well as society in
general. This work analyzes narcissistic perversion and its relation to the object. The
theme of a hyper-narcissistic individual’s control over his/her partner is illustrated by
numerous clinical cases that reveal perversion as the “cursed part” of a large number
of pathologies. By integrating the most recent research into corruption, treason, the
cult of abjectness, the passage to derealisation and confusion or to the completely
psychotic, this fourth edition deals with new questions that narcissistic perverts pose.
ALBERTO EIGUER
4th edition l 2012 l 240pp l 155x240 mm
9782100570126 l Soft cover l 24 €
READERSHIP: Psychiatrists, psychoanalysts, clinical psychologists
Alberto Eiguer, Psychiatrist and psychoanalyst
CONTENTS
The field of narcissistic perversion. Definition and general description. The narcissistic problem of perversions. Applications of psychopathology. Perverse transference. Psychosis and narcissistic perversion. The
borderline case. The family context. Sexual perversion and narcissism in couples. The addict and his/her
family. The child robot fantasy. Adolescence and education. Words about homosexual initiation.
THE SKIN EGO
DIDIER ANZIEU
2010 l 304pp l 155x240 mm
9782100027934 l Soft cover l 32 €
Rights sold to: Brazil, Germany,
Greece, Israel, Italy, Japan, Russia,
Spain, South Korea, Sweden, UK,
and Turkey.
BEST
SELLER
The term “skin ego” designates a mental representation that the child forms on the
basis of its experience of the surface of its body and uses to picture itself as the vessel
of mental contents. The skin ego belongs to the period in development when the
psychic ego differentiates from the body ego on the practical level while remaining
indistinguishable from it in the imagination. Intermediate between metaphor and
concept, the notion of the skin ego was developed by Didier Anzieu and first presented
in 1974.
According to Anzieu, the ego encloses the psychic apparatus much as the skin encloses
the body. The chief functions of the skin are transposed onto the level of the skin ego,
and from there onto the level of the thinking ego. The functions of the skin ego are
to maintain thoughts, to contain ideas and affects, to provide a protective shield, to
register traces of primary communication with the outside world, to manage intersensorial correspondences, to individuate, to support sexual excitation, and to recharge
the libido. In brief, the skin ego is an interface between inside and outside, and is the
foundation of the container/contained relationship.
The skin ego develops and is enriched by integration into the various envelopes of the
sensorimotor system. It has two functional aspects, with one aspect focused on excitations of either internal or external origin and the other oriented toward communications with its entourage.
PSYCHIC ENVELOPES
DIDIER ANZIEU
2d edition l April 2013 l 288pp l 155x240 mm
9782100591886 l Soft cover
An important part of psychoanalytic work with borderline patients is the reconstruction
of the earliest phases of the skin ego and their consequences for mental organization.
This task calls on the techniques of transitional analysis..
Didier Anzieu studied philosophy and was a pupil of Daniel Lagache, before undertaking
his first psychoanalysis with Jacques Lacan. Then, after discovering that Lacan had also
treated his mother “Aimee”) he began a second analysis with Georges Favez. He retained
a deep grudge against Lacan’s lack of candor and later also condemned the excesses
and arbitrary practices of the Lacanians - highlighting the latter’s ‘unending dependence on an idol, a logic, or a language’, as well as the pervasively tantalizing element in
Lacan’s approach, with ‘fundamental truths to be revealed...but always at some further
point’. Among Anzieu’s many significant contributions to psychoanalysis were his work on
Freud’s self-analysis and his extensive study of groups, relying in particular on the work
of Wilfred Ruprecht Bion. Building upon the writings of such psychoanalysts as Melanie
Klein and Heinz Kohut, Anzieu also sought with great skill to analyze, not so much works
of art, but the creative process itself. Perhaps the most telling strand in his writings,
however, was that of the so-called “Skin Ego” and the related concept of the “Psychic
Envelope”.
DUNOD FALL-WINTER 2013
42
“TOPOS” SERIES
The “TOPOS” collection: knowledge in a few words!
In only 128 pages per volume, the pocket series Topos allows the reader to discover a topic, prepare for a presentation, get
started on a research paper, review before exams, and avoid a miss out. All key concepts have been clearly explained and
each idea has been illustrated with a specific example or a case study. Presentations of the various topics are all based on
in-depth knowledge of fundamental theories and practical developments where necessary. Every book is complete with
an index and a bibliography.
The series includes books on Psychology, Economics and Management, and the Humanities.
The target audience is composed of first-year students in those fields.
PSYCHOLOGY
ECONOMICS
DUNOD FALL-WINTER 2013
BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 43
WHEN DECISION
MAKERS FOLLOW
THE EXAMPLE OF
MONKS
Give meaning to your
management
In a world in which progress and profit dominate, numerous company managers
seeking meaning and absolutes are trying to find a new approach to managing.
How can monastic rules of life, Christian or Buddhist, inspire company directors and
managers today? That is the question answered by this book. It explores and analyzes
the precepts of Christian monks (modesty, poverty, obedience, meditation) and Buddhists (simplicity, respect for the environment, non-violence) to see what ways they
are applicable to the world of companies, to directors and managers in particular. The
author provides practical exercises and concrete tools to enable directors to question
how they function and then introduce more meaning and humane treatment in team
management.
READERSHIP: Managers and company directors, regardless of their religious beliefs,
management consulting firms, coaches.
SÉBASTIEN HENRY
Sébastien Henry, MBA (ESSEC), BA in Psychology, BA in Philosophy, entrepreneur and
executive coach at Progress-U, Hong Kong
1 edition | March 2012 | 264pp | 140x220 mm
9782100572588 | Soft cover | 22.90 €
st
US Translator Available
Rights sold to: Mexico (Spanish)
THE UNUSUAL AS AN
ENGINE FOR
INNOVATION
Foldaway bottles, edible packages, tactile gloves, fizzy chocolate, a luxury hotel for
dogs, fish pedicure, recharging one’s smartphone by plugging it in a billboard… The
350 inventions presented in this book will leave no one indifferent. Even the most
unthinkable among them have found their followers. By keeping away from trends,
they also stay away from the current crisis. This work deciphers the codes of creativity
and clarifies the core principle of each original product or service:
•
•
•
•
•
ANNE BRUNET-MBAPPE
May 2013 | 216pp | 155x240 mm
9782100594801 | Soft cover
What forces are responsible for making these inventions so distinct?
What is an original idea based upon?
Why are some inventions more surprising than others?
Why do inventions gain recognition?
What makes original businesses seductive?
READERSHIP: People working in the fields of innovation, marketing, and strategy; project and
product managers, entrepreneurs, students
Unusual inventions are not only mysteries of creation and magic novelties, but also
raise questions about the audacity of creation, the impact of the unusual, the power of
nontechnological innovation, and business as a whole. The author proposes a pioneer
Anne Brunet-Mbappe, Sciences Po Paris alumna and PhD in Theoretical Linguistics. Brunet- theoretical model of originality and an ode to the usual in business, which marries
thorough analysis with sense of humor..
Mbappe is researches and teaches creativity and entrepreneurship at Novancia Business
THE INTUITIVE
MANAGER
A new force
STRATÉGIES ET MANAGEMENT
Meryem Le Saget
3e édition
M. LE SAGET
School (Paris). In 2009, she was awarded the Grand Prix de la Réflexion impertinente sur
l’innovation du CNAM.
LE MANAGER INTUITIF
L’arrivée des nouvelles générations, l’ouverture de
l’entreprise sur son écosystème, et le développement des
technologies collaboratives impulsent des transformations
importantes du monde du travail. Mais ces changements
ne suffisent pas à rendre l’organisation plus performante !
Pour stimuler la créativité, et relever le défi de l’innovation,
le manager du XXIe siècle devra :
• construire une vision fédératrice pour motiver ses collaborateurs ;
• pratiquer un management d’influence en rupture avec
le management d’autorité traditionnel ;
• favoriser l’apprentissage permanent et simuler la collaboration ;
• mettre en œuvre une communication efficace et encourager la transparence ;
• capitaliser sur ses compétences relationnelles : empathie, pédagogie, intuition, souplesse, etc.
Mais comment le faire, concrètement ?
Cette troisième édition, entièrement revue et enrichie
de deux nouveaux chapitres, vous fournit des pistes
pratiques, fondées sur des expériences menées en France
et à l’étranger pour accompagner les changements et
réussir la co-construction de vos projets.
Le chapitre « Dix conseils pour le manager du XXIe siècle »
bénéficie des dessins de Denis Pessin, qui illustre depuis
de nombreuses années les chroniques de Meryem Le
Saget dans Entreprise et Carrières.
MERYEM LE SAGET
MERYEM LE SAGET
Grande spécialiste des
méthodes collaboratives
et de la vision partagée,
elle accompagne les
équipes de direction et
donne des conférences sur
les meilleures pratiques
de management. Son
expérience de consultant
en entreprise, ses voyages
de veille à l’étranger, sa
clarté de communication
et son goût pour les
approches pragmatiques
la placent en position
privilégiée pour aider les
leaders à relever les défis
d’aujourd’hui. Elle est
membre international du
Club de Budapest et cofondatrice de l’antenne
française de l’International
Association of Facilitators.
www.lesaget.com
3d edition | May 2013 | 256pp | 140x220 mm
9782100569151 | Soft cover | 27 €
LE MANAGER INTUITIF
Vers l’entreprise collaborative
Meryem LE SAGET
Le Manager
Intuitif
Vers l’entreprise collaborative
3e édition
READERSHIP: Leaders, senior executives
Illustrations de Denis Pessin
Prix Dauphine-Entreprise
Rights for earlier editions sold to:
Spain, Portugal, Romania
6935456
ISBN 978-2-10-056915-1
LeSaget-9782100569151-V05.indd 1
REINVENTING
BUSINESS THROUGH
INNOVATION
CHRISTOPHER MIDLER
1st edition | August 2012 | 256pp | 140x220 mm
9782100583041 | Soft cover | 26 €
Over the past few years the traditional manager has been replaced by a manager who
is more sensitive, intuitive, accessible to collaborators and responsive to events. Le
Saget’s work bridges the gap between professional efficiency and the human dimension. It is as much an avant-garde reflection on management as a practical guide
book. In a context of an improved performance, this third edition, completely revised
and expanded with new chapters, outlines the practice of collaborative management,
the creation of a shared vision, and methods that make it possible to change ways of
thinking in an organization.
Meryem Le Saget is a business consultant and gives conferences and seminars dedicated
to change management and leadership
3e
édition
04/04/13 09:48
In a context of crisis and globalization, the condition necessary for business’ success
is innovation. This book analyses the various styles of innovation management and
the resulting performances of the automobile industry in order to understand the
mechanisms, stumbling blocks, and conditions for success. The management sector
is, in fact, exemplary because of its reliance on innovation. The authors systematically
compare innovative processes in automobile companies. To this end, they use two approaches: case studies (some emblematic successes and failures) and an inquiry based
on a survey. Conducted between 2006 and 2011 in the Americas, Europe and Asia, the
study focuses on 26 projects.
READERSHIP: Senior executives in the industrial and tertiary sectors, Masters students
in management innovation
Christopher Midler, Research director at the CNRS and at the Ecole polytechnique, France
DUNOD FALL-WINTER 2013
44 BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES
FASHION
MANAGEMENT
AND
MARKETING
NEW
The fashion sector has undergone profound changes: the globalization
of exchanges, the development of mass marketing and specialized
retailing to the detriment of boutiques, multi-branding, the tendency
towards “fast-fashion” the soaring use of internet-buying, among others.
These factors have reinforced the processes of outsourcing and relocation by imposing a shift in strategy focus from creation to price. At the
same time, this trend confronts the claim of being “made in France” with
ethical consumerism. In order to be able to deal with such paradoxical
changes, fashion companies are seeking new profiles in which to apply
their solid marketing and communication skills and their mastery of the
product chain (from production to distribution). This collaborative work
sets out a global vision of the fashion sector, from design to marketing.
Richly illustrated with examples from the world of fashion, this book is
informative and educational.
LUCILE SALESSES
1st edition | March 2013 | 256pp | 170x240 mm
9782100591206 | Soft cover | 26.50 €
Lucile Salesses, Lecturer at the University of Aix-Marseille. Consultant at
Institut Supérieur Spécialisé de la Mode, Mod’Spé Paris.
READERSHIP: Both professionals and students
of the fashion world
Rights sold to: Mainland China
finance/gestion
comptabilité
marketing
communication
audit/organisation
conseil
ressources
humaines
formation
commercial
vente
systèmes
d’information
4e édition
Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages,
sélectionne les cibles, délimite les moyens.
Thierry LibaerT
Pratique et didactique, cet ouvrage constitue un guide
d’élaboration du plan de communication.
■ Comment rédiger un plan de communication ?
■ Comment le faire reconnaître dans l’entreprise ?
■ Comment le piloter et le mettre en oeuvre ?
Cette 4e édition, entièrement actualisée, est accompagnée
de compléments en ligne présentant des avis d’experts
et plusieurs exemples de plan de communication thématique : interne, financière, de crise, de développement
durable, de recrutement, des associations…
Ouvrage de référence, Le Plan de communication
s’adresse aux cadres des organisations ainsi qu’à l’ensemble des étudiants en communication.
LES
+
Après avoir travaillé
plus d’une vingtaine
d’années dans le monde
des entreprises,
Thierry Libaert dirige les
enseignements de communication d’entreprise
à l’Université catholique
de Louvain. Également
maître de conférences à
Sciences-Po Paris,
il a publié la plupart des
ouvrages de référence
en communication des
organisations.
Cet ouvrage a
été traduit en :
> Une pédagogie appuyée sur vingt années d’expérience dans
la pratique de la communication
> Intégration du rôle des réseaux sociaux dans la stratégie de
communication
> Nombreux conseils et avis d’expert
9:HSMBKA=Z]^X^Z:
THIERRY LIBAERT
Le Plan de communication
La coLLection de référence des professionneLs et des entreprises
Le Plan de
communication
BEST
SELLER
T. LibaerT
THE
COMMUNICATION PLAN
Define and
organise your
communication
strategy
performance
industrielle
Le Plan de
communication
READERSHIP: Business communication professionals, those working at
communication agencies, associations, or at public institutions. Senior
business students and Masters students in communication.
>
Définir et organiser
votre stratégie de communication
Thierry LibaerT
4e édition
15 000
dus
ex. ven
4e
édition
6979744
ISBN 978-2-10-058939-5
4th edition | May 2013 | 280pp | 152x240 mm
9782100589395 | Soft cover | 26 €
MERCHANDISING
Bases,
techniques,
new trends
Conceived as a practical guide book, this work presents in a pragmatic
and operational manner the building and implementation of a communication plan. It helps to draw up a plan, make it known inside the
company, lead and implement it. The work also proposes thematic
communication plans: internal, financial, crisis, sustainable development and recruiting. This fourth edition includes two new chapters on associations and public organization. New feedback from communication
specialists has likewise been added.
BEST
SELLER
Author of numerous books and articles on communication, Thierry Libaert
is a professor in information sciences and communication. (http://www.
tlibaert.info/?lang=en)
Rights for earlier editions sold to: Mexico and
Romania
Merchandising makes it possible for manufacturers to better market their
products and for distributors to maximize the profitability of the space at
their disposal. In short merchandising is selling better and selling more
at the highest profit. This book addresses and explains in a lively way
the principle concepts, basic techniques, profitability ratio, as well as the
newest developments in this field. A practical work that discusses the
techniques – selection, location, shelves/displays, animation, rotation… that can be immediately put into practice in any retail space. ALAIN WELLHOFF
This new edition is expanded to include new innovative examples of merchandising applications, and exclusive accounts of studies by the Institut
Français du Merchandising. It has been translated into several languages
and has become a must for merchandising professionals in mass market
retailing, shop keepers, marketing and sales heads in industry, as well as
students in management, marketing, and communication.
7th edition | September 2013 | 312pp | 152x240 mm
9782100574544 | Soft cover | 33 €
READERSHIP: Professionals dealing with large-scale distribution; marketing and trade executives, students
Alain Wellhoff directed the first consultancy firm specialized in merchandising in France. In 1972, he founded the Institut Français du Merchandising.
DUNOD FALL-WINTER 2013
Rights for earlier editions sold to: Spain, Italy
and Portugal
BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 45
NEGOTIATE
MORE,
NEGOTIATE
BETTER
NEW
Conducting a negotiation is, for a sales person, a potential moment of
tension. This work makes it possible to understand what is at play at each
step of negotiation and thus better prepare, understand, and live the
negotiation. The objective is to reduce stress before and during negotiation in order to be more effective! This easily accessible work outlines
negotiation techniques and tricks based on the authors’ experience using
DEAL.
READERSHIP: Trading professionals: business, key account managers,
sales managers
ERIC COZAR (DE) – FRÉDÉRIC VENDEUVRE
Frédéric Vendeuvre graduated at EM Lyon (Lyon Management School) and
holds a Master’s degree in NLP. He joined a large consulting and training
firm, where he successively ensured the consultant roles of commercial
effectiveness, team management and key account management.He also
manages major international projects.
He is the author and co-author of several books and he also regularly
publishes articles on the Grand Blog de la Vente (Big Blog of Selling).
November 2013 | 224pp | 152x240 mm
9782100599868 | Soft cover | 24 €
BEST
SELLER
WINNING NEW
CLIENTS
Effective client
prospecting
FRÉDÉRIC VENDEUVRE – PHILIPPE BEAUPRÉ
4h edition | August 2013 | 276pp | 152x240 mm
9782100596171 | Soft cover | 28 €
Frédéric Vendeuvre graduated at EM Lyon (Lyon Management School) and
holds a Master’s degree in NLP. He joined a large consulting and training
firm, where he successively ensured the consultant roles of commercial
effectiveness, team management and key account management.He also
manages major international projects.
He is the author and co-author of several books and he also regularly
publishes articles on the Grand Blog de la Vente (Big Blog of Selling).
READERSHIP: Trading professionals: business,
key account managers, sales managers
MANPOWER GROUP FOUNDATION/HEC AWARD “BEST BOOK
OF MANAGEMENT”, 2013
AMBITION IN THE
HEART OF
CHANGE
A Lesson in
Management from
the South
PASCAL CROSET
FOREWORD BY MICHEL BERRY
All too often because of lack of training and method, prospecting is
experienced as a difficult exercise. The companies that have succeeded
are those that overcame these difficulties by employing strategies for
the conquest of new clients that are truly different. This 4th edition is
expanded by numerous examples and exercises which make it even
more practical, and there are also accounts by experts who recount their
experiences as well as give advice. It lists the errors to avoid and presents
concrete cases to help to implement a dynamic, motivating and efficient
prospecting strategy. Determine the target, prepare a prospecting plan,
establish first contact using the keys that are provided by the authors, find
the arguments to induce the client to change supplier, this is the winning
strategy in the context of the decision cycle of the client and these are
tools for successful prospecting.
2013
Manpower
Award
Laureate
2012 | 264pp | 155x240 mm
9782100573011 | Soft cover | 26 €
Full manuscript of the translation in UK English (Translator:
Alan Sitkin): Available in November 2013.
Buy-Back by OCP Group, the world’s biggest exporter of phosphates and derivatives : minimum 2000 copies
It is at those moments when businesses experience hardship that management gets
renewed and reinvented. The author takes full advantage of the privileged point of
view of an insider in order to describe the incredible transformation of the top Moroccan company, OCP Group, which plays an important strategic role on a worldwide scale
in a field of industrial activity defined by extreme competition and high sensibility.
This work is above all the account of an adventure in management with all the pertaining difficulties, bumps and bounces. It also provides us with the necessary tools to be
able to understand a process of an extraordinary complexity: that of the improbable,
yet successful radical transformation of an apparently frozen business in a dead-end
situation. The technically dashing and conceptually innovative lesson in management
will be useful to managers and decision makers who wish to be in control of the course
of events. It comes from one of those so-called « emerging » countries which have new
management paths to show us here, in our world of Anglo-Saxon standards.
READERSHIP : Decision makers and managers in addition to management students
Pascal Croset is a consellor and Doctor in Management Science. He is the founder of
Praxéoconseil and has specialized in change management and organization transformation. His profession is built upon commitment, he says, and consists in intervening in
complex, original and difficult situations, while also visiting prisons and organizing solo
excursions in the Arctic region.
DUNOD FALL-WINTER 2013
46 BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES
STRATEGOR
Everything
about
company
strategy
LAURENCE LEHMANN-ORTEGA, FRÉDÉRIC
LEROY, RODOLPHE DURAND & PIERRE
DUSSAUGE
6 edition | July 2013 | 640pp | 190x240 mm
9782100598649 | Soft cover | 43 €
th
toUte La StratÉgIe D’eNtrePrISe
Strategor
6eédition
E-BOlOK
s
Inc u
This revised and much expanded 6th edition of STRATEGOR presents
the most recent developments in company strategy and policy. The
new points deal mainly with business model and innovation strategy,
innovation as the locomotive of internal growth, a new take on strategy
and sustainable development for those concerned, and finally, strategic
management through organizational changes. In this collective work,
the reader will find a clear and critical analysis of some fundamental approaches as well as a summary of the most innovative reflections on the
field of general company and organization management. Attempting to
integrate the multiple facets of a director’s job, it structures information
given by the authors to their students, middle-managers and company
heads. It also reflects the experience they have acquired while carrying
out their numerous research and consulting missions. This reference
work is used in both introductory and advanced training programs of the
main universities and graduate schools in France and other countries. This reference work is used in introductory and advanced training
programs of the main universities and graduate schools in France and
other countries.
MERCATOR
Theory and Practice of
Marketing
Mercator is the uncontested bestseller of French marketing books. Its success is due to
the pedagogical qualities provided by its authors, Jacques Lendrevie and Julien Lévy,
both recognized practitioners and professors. Their global and original approach to the
subject emphasizes analysis in marketing. This completely revised and updated 10th
edition has a new layout with new more visible sections and includes mini-cases that
are much appreciated by readers.
JACQUES LENDREVIE & JULIEN LEVY
READERSHIP:Marketing and communication students and postgraduates at business
schools, those taking basic and continuous training, marketing and communication
specialists
10th edition | Sept 2012 | 1120pp | 190x240 mm
9782100582464 | Soft cover | 55 €
Jacques Lendrevie, Senior lecturer at HEC, France
CONTENTS:
Study one’s markets. Market analysis. Market studies. Consumer behavior. Using the force of marketing actions. Product policy. Pricing policy.
Marketing/distribution policy. Communication policy. Beyond transactional marketing. Relational marketing and loyalty policy. Community
marketing and social networks. Define one’s strategy. Segmenting one’s market and defining priority targets. Offering a simple, differentiating,
and motivating positioning. Creating and developing a powerful brand name. Developing one’s marketing strategy. From marketing strategy
to marketing plan. Sector and multinational marketing. Marketing services. Marketing from B to B. Multinational marketing.
COMMUNICATOR
The guide to
business
communication
THIERRY LIBAERT &
MARIE-HÉLÈNE WESTPHALEN
6th edition | August 2012 | 640pp | 190x240 mm
9782100582471 | Soft cover | 46 €
The communications Bible, COMMUNICATOR explains how to build an internal
and external communication strategy based on eight fundamental communication
techniques: the communication plan; internal communication; crisis communication; press relations; financial communication; logotypes; audio-visual communication; sponsoring and patronage. Each theme is dealt with from four angles: what is
expected from the proposed operation; how to proceed; how to delegate responsibilities; how to budget for the operation.
Completely updated with a new more structured interior layout, the 6th edition of
COMMUNICATOR is a highly educational book that closely follows the various communications training programs/courses. Numerous photos illustrate the company
cases it contains, from communication campaigns to case studies. The book is full
of concrete examples taken from the most recent practice. Communication via the
Internet and social networks is emphasised. Expert advice is provided by the biggest
communication directors and well-known and respected professors. Other illuminating
suggestions come from students that have just completed their studies or are beginning their professional life. COMMUNICATOR is also well adapted to the day-to-day
functioning of communications departments in companies, agencies, local authorities,
and associations.
Thierry Libaert & Marie-Hélène Westphalen, Communications advisors for businesses and
local self-governments
CONTENTS:
The foundations of communications. Definitions and fundamental principles. Entering into communications. Exterior
signs. Overall communication. Internal communication. Relationship with the press. Crisis communication. Techniques.
Financial communication. The logo. The audio-visual. Patronage.
DUNOD FALL-WINTER 2013
BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 47
“MARKETING TRENDS” SERIES
A collection that provides concrete answers to today’s problems.
Communication, marketing, advertising and the media are constantly changing and adapting to the innovations in information technology as well as changes in society. To enable the professionals in these functions and sectors to keep in step
with these changes the collection Marketing Trends presents works dedicated to emerging developments in marketingcommunication. Written by experts for professionals, each of the books in this collection contains precise and concrete
answers to today’s problems. For more efficient and effective communication.
WEB ANALYSIS
Data in action
ANTOINE DENOIX
April 2013 l 224pp l 160x210 mm l 9782100582273 l Soft cover l 22 €
Any company that has a website needs to know what is happening on it and, in fact, everything on a website is measurable. One only needs to know how to read raw data. A relatively new discipline in companies, web analysis consists
in analyzing how internet surfers use the site so as to help them optimize it. ‘Site use’ refers to the mode of access
(sources of traffic), the paths (interaction with messages and functionality) and the realization of defined objectives (so
called conversion pages). The internet makes it possible for companies, and more specifically for marketing departments, to follow sales step by step from prospect to client. Product heads want to know the number of hits on their
product ranges, management controllers require information on the amount and value of sales, heads of acquisition
traffic the performance of AdWords, communication heads the online impact of the latest TV campaign...Web analysts
have to respond to all of these needs. This work, illustrated with numerous cases, outlines the methods and indicators
needed to conduct an effective analysis.
CELEBRITIES AND MARKETING
How stars are used in communication
JEAN-PHILIPPE DANGLADE
April 2013 l 192pp l 160x210 mm l 9782100584826 l Soft cover l 22 €
If celebrities attract the attention of the media, are frequently exploited by advertisers for their communications campaigns and are idolized by generations of fans, they still remain a factor that is little studied. This work explains how to
manage celebrities in the same way as brands so as to improve marketing and communications campaigns. It defines
the notion of celebrity, emphasizing the ubiquity of these personalities in the media and advertising. It studies the
different sources of value generated by celebrities and their brand endorsements. The principles of brand management observed in more classic industries are deployed here to help create value from the presence of music, film and
sports figures. This informative and educational work is illustrated with numerous examples.
BRAND CULTURE
Developing brands’ cultural potential
DANIEL BÔ & MATTHIEU GUÉVEL
April 2013 l 192pp l 160x210 mm l 9782100589210 l Soft cover l 22 €
This book follows in the lines of the first book Brand Content. Brands present themselves through editorial content
appearing in the media and are thus led to reflect on and explain their historical and technical heritage, that is to say,
their culture. Production of meaning is as important as production of goods. Brand culture, therefore, is the manner in
which a brand coherently and lastingly positions itself in its cultural environment. On the strategic level, companies
and brands need to consider themselves cultural agents. They embody points of view and their vocation is to promote
models.
DUNOD FALL-WINTER 2013
48 BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES
STORYTELLING
Add Enchantment to Your Communication Strategy
SÉBASTIEN DURAND
September 2011 l 192pp l 160x210 mm l 9782100556311 l Soft cover l 22 €
This highly practical work responds to the essential questions asked by those in the profession: What is storytelling?
How can it be useful? How to use it? What are the secrets to a good story? Storytelling consists of organizations finding and using seductive and convincing stories to sell their messages. Internally, it is done to mobilize, while externally to captivate and create customer loyalty. Storytelling gives a meaning to the relationship brand/consumer. It is of
use to companies that already have a history, of which they can avail themselves, as well as the newest of companies
that need to create a history in order to sell their messages.
E-REPUTATION
Managing reputation in the digital area
DAVID RÉGUER
November 2011 l 192pp l 160x210 mm l 9782100565535 l Soft cover l 22 €
E-reputation is the managing of the reputation of one’s identity or brand on the Internet be it a company, an organization, or an individual. Public awareness acquired by any form of private or public organization is an asset that can
generate value. The concept of reputation existed long before the arrival of the Internet but the development of social
networks gives it a new dimension and scope by providing numerous spaces where cybernauts can express their opinions. These multiple and posted expressions of thought create images that in turn make up the brand’s reputation(s).
NEUROMARKETING
Marketing revisited in the light of consumer
neuroscience
OLIVIER DROULERS & BERNARD ROULLET
October 2010 l 224pp l 160x210 mm l 9782100545643 l Soft cover l 19.90 €
E-reputation is the managing of the reputation of one’s identity or brand on the Internet be it a company, an organization, or an individual. Public awareness acquired by any form of private or public organization is an asset that can
generate value. The concept of reputation existed long before the arrival of the Internet but the development of social
networks gives it a new dimension and scope by providing numerous spaces where cybernauts can express their opinions. These multiple and posted expressions of thought create images that in turn make up the brand’s reputation(s).
BEHAVIOURAL MARKETING
How to use client marketing
ARNAUD CAPLIER & ALAIN SANJEAUME
June 2010 l 224pp l 160x210 mm l 9782100534388 l Soft cover l 19.90 €
Behavioral marketing is based on the analysis of consumer behavior; analysis which has been facilitated by the
development of new technologies (the Internet, mobile telecommunications, etc.). Knowledge of centres of interest,
attitudes, and lifestyles of individuals is of major importance to brands to be able to target specific consumers and
thus become more effective. This moves selling from mass marketing to one-to-one or one-to-few marketing. Using
specific examples, Caplier’s and Sanjeaume’s work demonstrates the power, scope and possibilities arising from
computerized behavioral marketing.
DUNOD FALL-WINTER 2013
BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 49
“TOOL BOX” SERIES
La boîte à outils is a successful and growing series of practical, finger tip managerial knowledge aimed at new entrepreneurs and managers of young companies.
Each book deals with all the major functions of an enterprise (marketing, HR, sales, production, etc) and outlines the tools
used in each of these sectors (management charts, ratios and standard calculations, models, etc) from a practical in-thefield point of view.
The appropriate tools to use are presented in double page spreads: the tool is described on the left page together with
an Insight in English; their analyses are detailed on the right page in terms of Why? How? Advantages and Precautions to
take. Depending on their degree of pertinence the analyses can be up to 4 pages long.
Each Tool Box is practical and practicable. This is a series for the young entrepreneur to hit the ground running.
NEW
http://www.dunod.com/collection/bao-la-boite-outils/entreprise-gestion
THE PROJECT HEAD’S TOOL BOX
FRANÇOIS DEBOIS - JÉRÔME MAES
August 2013 l 192pp l 190x240 mm l 9782100555277 l Soft cover l 26.50 €
What are the major phases of a project? What are the constraints to be faced? How to stay committed and motivated during the project? How to position one’s self in a logic of anticipation? How to readjust the project in the face of risks and opportunities? Such are the questions that will answered thanks to the operational and concrete tools for project heads that are set out in this book. The 4 mind sets of a
project head, vision, proactivity, reactivity, and determination are discussed and will make it possible to excel in the job.
NEW
THE LEADERSHIP TOOL BOX
JEAN- PIERRE TESTA - JÉRÔME LAFARGUE - VIRGINIE TILHET-COARTET
October 2013 l 192pp l 190x240 mm l 9782100594979 l Soft cover l 26.50 €
Leadership is the art of motivating people, getting them on-board, supporting them, catching them when they stumble, giving meaning
to their actions… But why does a Leadership Tool Box have relevance? Because leadership is not only based on aptitudes but also knowhow, and because the characteristics that all leaders have can be acquired and tooled: vision, passion, integrity, audacity, courage and
encouragement.
The book discusses all the tools and know-how that can be used to build and develop one’s leadership, that is to say build vision consistent
with one’s values, to gain adherence to one’s ideas by communicating, and making one’s vision clear through operational actions.
THE MANAGER’S TOOL BOX
PATRICE STERN & JEAN- MARC SCHOETTL
2d edition l May 2013 l 192pp l 190x240 mm l 9782100594023 l Soft cover l 26.50 €
For each of the key responsibilities of any manager, this book provides the tools and proven methods that make it possible to give coherence and increased legitimacy to the practice of daily management, to improve competence and last but not least to make management
easier! The Manager’s Tool Box proposes a threefold approach:
•
•
•
Self - What a manager must do to manage him/herself;
Face to face - What a manager must do to manage an individual;
Group - What a manager must do to manage a team.
THE BUYER’S TOOL BOX
STÉPHANE CANONNE & PHILIPPE PETIT 2d edition l May 2013 l 192pp l 190x240 mm l 9782100518203 l Soft cover l 26.50 €
A good purchase is based on the use of practices that are adapted to each step of the purchasing process. This book provides 60 tools
divided into 11 files that correspond to these steps, that is to say the various phases that make it possible to anticipate, realise and then
follow the purchases made by a company. As with the other titles in the Tool Box series this book gives a global and concrete vision of the
job of buyer - The tools that can be used directly to optimise performance are set out in 2 or 4 pages which include the visual presentation
of the tool. The essential in French and English. The reason for using it. How to use it, the advantages of using it and the precautions
to take. Some of the tools discussed are gone into in more depth by the examination of a practical case or an example of the use of the
tool. This 2nd edition is expanded with the inclusion of “soft skills” – creation of 3 specific tools. Responsible purchases and sustainable
development which are both current concerns are also dealt with. This book also includes 6 in-depth videos
DUNOD FALL-WINTER 2013
50 BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES
THE COMMUNICATION MANAGER’S TOOL BOX
PHILIPPE GÉRARD & BERNADETTE JEZÉQUIEL
2d edition l July 2012 l 192pp l 190x240 mm l 9782100574551 l Soft cover l 26.50 €
Any company or system open to the outside must establish itself, speak, and be able to hold a dialogue: in short, it must communicate.
The more effective the communication policy the easier recruitment, HR, sales, and financial activities will be. This work contains 55
indispensable tools and methods for all those involved in company communication. All steps towards the building of an internal and an
external communication strategies are presented in a directly operational way. With this book, mangers will have at their disposal all the
tools needed for their daily task of conceiving, preparing, and writing of notes, presentations and syntheses.
Philippe Gérard, Manager of online and graphic training courses.
THE MARKETING MANAGER’S TOOL BOX
NATHALIE VAN LAETHEM & YVELISE LEBON
2d edition l July 2012 l 192pp l 190x240 mm l 9782100506798 l Soft cover l 26.50 €
Marketing today has spread to all sectors of the economy and to all the actors in companies. It seeks to develop an offer that is set apart
from others, to create value for the client and profit for the company. This 2-colour work includes an operational synthesis of all the
indispensable marketing tools needed to master and reinforce such a client-oriented approach. Grouped by theme or problem from an
in-the-field perspective, the 62 tools are structured in the following way. A visual presentation of the tool is accompanied by a definition
and essential information in English, followed by an explanation why and in what context to use each tool. Advantages of using the tool
and necessary precautions when applying it are likewise listed.
Nathalie Van Laethem &Yvelise Lebon, Consultants
Rights sold to: Mexico
THE COMPANY COACH’S TOOL BOX
BELKACEM AMMIAR
April 2012 l 192pp l 190x240 mm l 9782100564354 l Soft cover l 26.50 €
A tool box for coaching inside a company might seem like a real challenge in a field that is so heavily influenced by the human aspect. The
aim of this work is not to provide recipes but to shed light in a clear, concrete and operational way on the work of coaching by combining
capabilities and savoir-faire. The authors have collected those complementary tools and models that they most frequently use and that
make it possible to deal with all situations. The book revolves around 8 fields of a coach’s intervention as well as around the notions of
interactivity and relationship of aid with the coachee. Each field is related to the others to make it possible for readers to get their bearings
in their coaching work. If a coachee is concerned by a problem to solve or a challenge to meet, the coach must systematically explore the
various aspects that make up each field. Each tool is presented in 3 stages: the tool’s implementation; its growth prospects (how can the
tool contribute to the coach’s progress); and modelling (which tool will make it possible for the coach to better understand his/her role,
impact, and position). While implementation makes it possible for everyone to find their bearings and accompany the coachee on the
long road to the solution that suits them best, the other two levels make it possible to go into depth and become more effective.
Belkacem Ammiar, Consultant
THE STRATEGY TOOL BOX
BERTRAND GIBOIN
Feb 2012 l 192pp l 190x240 mm l 9782100570386 l Soft cover l 26.50 €
Anyone in a position of responsibility in a company needs models with which to analyze, organize, and implement the strategy of the
structure that he/she manages. He/she must understand the processes of decision-making and power and be able to analyze the company’s identity and image. This work provides managers seeking to master their companies’ development with a set of 62 indispensable
operational tools.
Bertrand Giboin, HEC graduate, certified coach of HEC Executive Education, trainer specializing in marketing and management and teacher of
strategy at business and engineering schools.
DUNOD FALL-WINTER 2013
BUSINESS, ECONOMICS AND MANAGEMENT SCIENCES 51
“PROFESSIONAL EFFICIENCY” SERIES
NEW
THE POWER OF THE MIND
Being a winner in the company, as it is in sports, can be learned
PIER GAUTHIER - JEAN-MARC SABATIER
October 2013 l 200pp l 140x220 mm l 9782100700899 l Soft cover l 16 €
“All things being equal,” say all the great performers, “the mental state makes the difference.” Today we recognise that the part played
by mental state is a determinant factor in succeeding. But exactly what is it? The authors define the components that come into play
in mental performance. Success and personal accomplishment are inseparable in the mastering of emotion, self-esteem, motivation,
concentration and communication. The authors drawing on their 20 years of contact with top level athletes as competitors, trainers and
coaches outline the essential tools and techniques for preparing mentally, a major factor in all professional success.
NEW
BOOST YOUR CREATIVITY WITH MIND-MAPPING
Continuity in your ideas
XAVIER DELENGAIGNE - LUIS GARCIA
November 2013 l 208pp l 140x220 mm l 9782100704248 16 l Soft cover l 16.90 €
Who has never dreamed of mastering a simple technique to develop one’s creative imagination, be it in professional
or private life? This work sets out to put Mind Mapping (visual representation of your ideas) at the service of creativity:
simple tools and an easy-to-learn method that makes it possible to rapidly acquire a large amount of ordered and
processed information that can be immediately put into use. You will, thus, learn how to multiply and organise your
ideas at any moment in your day.
ORGANIZE YOUR TIME WITH MIND-MAPPING
XAVIER DELENGAIGNE
1st edition | March 2013 l 288pp l 140x220 mm l 9782100579983 l Soft cover l 17 €
Who has not dreamed of mastering a simple and reliable technique to shorten words and organize their text so as to increase their
writing speed when taking notes that are often quite complex? This work shows how to use mind-mapping (the visual representation
of your ideas) to take notes from all kinds of sources (oral, written, or electronic): a simple, unique, easy-to-learn tool that makes it
possible to rapidly access information, thus making it readily useful.
READERSHIP: All professionals, trainers, and students or simply anyone preparing for exams
Xavier Delengaigne, Training advisor, instructor at the University of Lille and of MBA at HEC, France
ORGANIZE YOUR NOTES WITH MIND-MAPPING
Draw your ideas
PIERRE MONGIN & XAVIER DELENGAIGNE
November 2011 l 192pp l 140x220 mm l 9782100556625 l Soft cover l 13.90 €
Who has not dreamed of mastering a simple and reliable technique to shorten words and organize their text so as to
increase their writing speed when taking notes that are often quite complex? This work shows how to use mindmapping (the visual representation of your ideas) to take notes from all kinds of sources (oral, written, or electronic): a
simple, unique, easy-to-learn tool that makes it possible to rapidly access information, thus making it readily useful.
READERSHIP: All professionals, trainers, and students or simply anyone preparing for exams
DUNOD FALL-WINTER 2013
52 OENOLOGY / WINEMAKING
BEST
SELLER
THE TASTE OF
WINE
This work was written with all those interested in quality wine and who
want to go beyond the simple act of drinking, the mysteries of ifs taste
and the meaning of the act of drinking in mind. It is the beneficiary of
the current oenological knowledge and the weight of the experience
of men of wine. Everything is a question of the balance of savours and
odours even if the taste and perception are different for each of us. The big book of
tasting
ÉMILE PEYNAUD & JACQUES BLOUIN
This 5th edition includes information about current tendencies the
“minerality” of the wine a tasting term that is being used more and
more. It also decrypts the concept of sensorial analysis, which is in full
development, by explaining what it does and how it differs from the art
of tasting.
5th edition l Oct 2013 l 256pp l 210x270 mm
9782100700806 l Soft cover l 45 €
READERSHIP: Oenologists, wine producers, wine merchants, restauranteurs, and amateurs, wine professionals and wine lovers
Émile Peynaud, Renowned oenologist and wine taster, considered to be
one of the fathers of modern oenology
Jacques Blouin, Renowned oenologist and head of the Vins de la Chambre
d’agriculture de Gironde, France for the past 30 years
Rights for earlier editions sold
to: Brazil, Italy, Mainland China,
Portugal, South Korea, Spain,
Switzerland (German), Taiwan,
and the US
CONTENTS:
The science and practice of wine tasting. The senses and how they work. The visual aspect
of wine. The sense of smell. Taste and tasters. Tasting problems and errors of perception.
Tasting techniques. The interpretation of tasting tests. Balance in wine. Wine tasting
vocabulary. Training tasters. Quality in wine. The art of drinking
XVI
Jacques Ninio, L’empreinte des sens, 1989
Qualité et qualités des vins
192
Comment définir la qualité
192
Les origines de la qualité
193
À propos de millésimes
199
201
Types et styles des vins
206
Le savoir-goûter
213
La soif
213
Vin et santé
215
La dégustation entre amis
218
Le bon dégustateur
221
Sur la correspondance des vins et des mets
227
Du bon usage du vin
230
Bibliographie
233
Crédits photographiques
237
2
« Mmh, bof, pouah ! » Telle pourrait être la
trilogie de base de beaucoup de dégustateurs
de vin, et de toutes autres boissons et aliments
perçus par nos sens. On aime ou on n’aime
pas : tel M. Jourdain, on fait de la dégustation hédonique sans le savoir. On exprime le
plaisir ou le déplaisir ressenti. Ce comportement simple et spontané peut être précisé par
l’analyse chimique et l’analyse sensorielle. Plus
simplement, on apprécie mieux et on prend
davantage de plaisir en dégustant. Mais de
quoi s’agit-il ?
Dérivé du latin degustatio, issu de degustare, action de goûter, le terme « dégustation » n’apparaît q u’en 1519 et reste rare
jusqu’à la fin du X V I I I e siècle. Il fait référence
à l’action de goûter avec attention pour discerner les caractères d’une boisson ou d’un
aliment, pour apprécier, vérifier, se délecter,
et éprouver du plaisir. Déguster a de nombreux synonymes : taster (to taste en anglais),
essayer (probar en espagnol), savourer, se
régaler… ou, un peu différemment, vérifier,
analyser.
Notons au passage que si le mot est récent,
la pratique est fort ancienne. Les Sumériens
de Gilgamesh, il y a près de 5 000 ans, différenciaient clairement les bières populaires de
la Mésopotamie et les vins de l’élite issus des
monts Zagros (à l’ouest de l’Iran) ou du Liban.
Plus près de nous, il y a « seulement » 2 400
ans, Platon distinguait les principales saveurs
et les « espèces d’odeur ». Aristote proposera des mécanismes sensoriels basés sur les
quatre éléments antiques (l’air, l’eau, le feu,
I N T RO D U C T IO N
Les différentes qualités
Usage et science
de la dégustation
et la terre) approfondis ensuite par Lucrèce
(98-55 avant J.-C.), mais ils nous paraissent
aujourd’hui bien dépassés… Ils dénotaient
un effort de compréhension remarquable
X V I I I e siècle par
qui nemétrologie
sera repris
que vers le
sensorielle,
examen
organoleptique
Linné,ouPoncelet
et bien d’autres…
Le analyse
récent des
physiologique,
mesure ou
prix Nobel
de médecine
2004 (Axel
et Pour
Buck)rester
propriétés
organoleptiques,
etc.
officialise
des progrès
observés
clair,l’importance
soyons simples
: nous appellerons
la
dans notre
connaissance
des dégustation,
sens du goûtde
etmême
dégustation
simplement
de l’odorat.
qu’un dégustateur, nous le nommerons simpleLement
monde
du vin utilise
des définitions
prédégustateur.
L’emploi
d’un vocabulaire
cises, trop
complètes
qui marquent
bien
les quatre
technique
est souvent
le premier
obstacle
phasesà de
l’acte gustatif
l’observation au moyen
la diffusion
des :connaissances.
des sens, la
description
des perceptions,
la com- u ne
L’analyse
sensoriel
le est d’abord
paraison
par rapport
à des normes
et
« analyse
», c’est-à-dire
uneconnues
décomposition
le jugement
motivé.
(« analyse
» dérive de analusis, issu de analuein exprimant
la avec
décomposition,
« Déguster,
c’est goûter
attention un la dissolution)
à apprécier
identifierlapuis
quantifier,
si
produit
dontvisant
on veut
qualité
;
les àconstituants
d’une substance.
c’estpossible,
le soumettre
nos sens, en particulier
Ladudégustation
est beaucoup
plus
ceux
goût et de l’odorat,
c’est essayer
de globale,
synthétique
et plus complète.
La dégustale connaître
en recherchant
ses différents
tionetdes
est unqualités
élargissement
défauts
sesvins
différentes
et en les de l’analyse sensorielle,
définie
comme
« l’ensemble
exprimant,
c’est étudier,
analyser,
décrire,
desclasser.
méthodes
et des techniques permettant
juger,
»
de percevoir, d’identifier
et d’apprécier, par
Jean Ribéreau-Gayon
les organes des sens, un certain nombre de
propriétés, dites propriétés organoleptiques,
Par
habitude,
« goûter
» le synodes
alimentsonetfait
desde
objets
» (Depledt,
Institut
nyme national
de déguster,
de « gustation »Le
celui
de
de la consommation).
dégustateur
dégustation, de « goûteur » celui de dégustateur. Des périphrases, non exemptes de
La dégustation,
science et und’ailleurs
art difficiles. sont
pédantisme,
dontunecertaines
incorrectes, s’emploient parfois à la place du
mot « dégustation », jugé trop banal : analyse
ou évaluation sensorielle, examen sensoriel,
3
fait, en somme, de l’analyse sensorielle sans le
savoir.
La dégustation est ainsi à la fois une
science et un art difficiles, son vocabulaire est
facilement ésotérique. Le goûteur de vins est
un professionnel. Devant l’amateur-débutant,
qu’intéresse la connaissance gustative et que
de telles définitions pourraient rebuter, il suffit
de dire que la dégustation fait partie du savoirboire. À ce titre, une autre de ses définitions
pourrait être celle-ci : « L’espace de temps plus
ou moins long entre le moment où on prend le
verre dans la main et celui où, le vin avalé, son
goût s’estompe dans la bouche ». La durée en
est variable au gré du buveur et, à son insu,
on peut mesurer son degré d’intérêt pour le
vin, de raffinement, de civilisation même, à
la longueur de cette période et au volume de
la gorgée. Montre-moi comment tu bois, je te
dirai qui tu es. Terrible aveu pour certains.
La dégustation transforme une simple
consommation – un acte instinctif – en un acte
volontaire et réfléchi, en suivant une méthode et
en ordonnant ses impressions. Avec un peu de
pédanterie, on peut dire qu’il y a transformation
de l’œnopote1 (buveur de vin) en œnophile (ami
du vin) et, parfois, en œnologue (qui parle du
vin) ! La dégustation est la codification d’une
activité gourmande. Le vin, pour être apprécié,
exige attention, recueillement même. Savoir
analyser décuple le plaisir. Que de sensations
perdues par ignorance, inattention et maladresse !
Bien d’autres définitions ont été données.
Il en est de plus littéraires. Au hasard des lectures, nous avons retenu celle-ci qui agrandit
le champ des fonctions gustatives :
« La dégustation réalise la plus étroite
coïncidence entre l’homme et son milieu,
entre l’homme et les choses – les choses
de sa vie. Elle constitue un rapport
écologique privilégié. »
Ou encore :
« La dégustation, c’est l’intimité du vin. »
La dégustation est un art de mesure, de
bon sens. Acte fictif de boire ou lent prélude à
l’ingestion, elle enseigne le bon usage des sens,
l’introspection, la maîtrise des sensations, et
finalement incite à la sobriété. Le bourguignon
Pierre Poupon élargit la définition de la dégustation à la dimension d’une discipline. Déguster est
un art de vivre et tout se déguste de ce qui tombe
sous nos sens : l’œuvre d’art, la vision du monde,
le moment présent, le fait d’exister, les choses, les
êtres, les arts, l’amour, la vie. Envisagée de cette
façon, la dégustation est une manière d’appréhender et de comprendre le monde extérieur ;
elle suppose un état d’esprit de constante disponibilité en face de ses sensations.
Il y a une grande différence entre boire et
déguster. Les bons vins, les grands vins ne sont
pas de ces boissons que seulement on avale ;
ils se savourent. On ne les boit pas comme on
a l’habitude de le faire d’une boisson désaltérante, à grands traits, à la recherche de cette
seule sensation tactile du liquide qui rafraîchit
agréablement la gorge. Ce n’est pas non plus
uniquement la douce causticité qui accom1
1.
Par analogie à « hydropote », le buveur d’eau
(Martine Coutier, 2001).
pagne la consommation d’une boisson alcoolique qui retient le buveur de vin.
Le geste de boire le vin et sa signification
ne sont pas, en effet, ceux du buveur instinctif. La technique de boire est différente, elle
s’apprend. Le plaisir ne se situe pas au même
niveau. En outre, à l’opposé des saveurs monotones que l’on retrouve dans les boissons de
soif fabriquées, le vin présente, à qui veut bien
l’interpréter, une gamme infinie d’arômes et de
goûts naturels. Il est varié et multiple. Il n’est
jamais tout à fait le même aussi, parce que le
moment change, parce que la bouchée de mets
qui le précède est différente, peut-être aussi
l’humeur de celui qui le boit.
Œuvre de beaucoup de labeur, de science
et de patience, le bon vin, le grand vin, mérite
de l’application de la part de celui qui veut
le connaître, afin que passe jusqu’à lui le
message de ceux qui l’ont élaboré en pensant
au plaisir des autres hommes. La dégustation
sert à déchiffrer ce message, à en décoder les
sensations gustatives. Pour boire, le plaisir
physique est suffisant. Pour déguster, il faut
en plus de l’intelligence et des compétences.
On retrouve la multiplication du plaisir sans
avoir besoin de multiplier la consommation,
bien au contraire.
« Mieux connaître pour mieux apprécier », telle est la devise de l’amateur, celui
qui aime mais aussi celui qui est partisan,
qui a une préférence, qui réunit goût et discernement, nous disent les dictionnaires. On
pourrait adopter ici le mot espagnol afición,
d iffici lement traduisi ble, q ui évoq ue un
mélange d’amour, de ferveur et de connaissance.
U SA G E E T SC I E N C E D E L A D É G U STA T IO N
L E G OÛ T DU V I N
« De jour aussi, le ciel est peuplé d’étoiles…
on ne voit bien que ce que l’on connaît bien. »
Le plaisir dans
LE VERRE
Rôle et usages
de la dégustation
Le vin n’est pas indispensable, car des milliards d’hommes l’ignorent, mais il n’est pas
inutile car il a des effets positifs. C’est un superflu qui agrémente la vie. Sa fonction essentielle
est de procurer du plaisir, bref ou inoubliable,
discret ou intense ; elle doit être constante, à
différents niveaux, sous différentes formes.
Discover wine at all its stages! This book, in a easily understandable
way, deals with all the aspects of wine: the different grape types, its
production, the journey from grapes on the vine to glass on the table.
Each part begins with a double-page that presents a complete panorama
of the concepts dealt with in the chapter. The subjects discussed include
organic wine, tasting techniques, defects, corking alternatives, and
non-alcoholic wine. Numerous pointers concerning the serving and
partaking of wine in the best conditions are also given.
WINE FOR
EVERYBODY
Understanding,
choosing,
appreciating
wine
This book is of interest for those wishing to enrich their wine vocabulary
and understanding of wine - the novice as well as the confirmed wine
lover.
The 2nd edition has been updated (vintages, regulations) and includes
charts of the “grand crus classés” – the great growths.
11
Les origines
À l’état primitif, la vigne est une liane,
qui s’agrippe aux branches par ses
vrilles, pour monter vers le soleil. Des
fossiles de pépins de raisins et de pollen la font remonter à l’ère tertiaire. Ils
ont été trouvés dans le Caucase, pas
loin du mont Ararat en Arménie, où
Noé aurait accosté après le déluge…
L’HISTOIRE DE LA VIGNE ET DU VIN
2d edition l 2013 l 240pp l 170x170 mm
9782100700745 l Soft cover l 11.90 €
La vigne s’est propagée lors des grandes
migrations des tribus asiatiques, au
Proche-Orient, dans le bassin méditerranéen et en Asie centrale. Il est plus
difficile en revanche de savoir quand
l’homme a commencé à la cultiver.
Il est en effet indispensable de dompter son développement, sans quoi
elle s’allonge démesurément, au
détriment des fruits, trop nombreux
et mal nourris. Il faut donc la tailler,
couper des rameaux, enlever des
bourgeons, pour concentrer sa sève
sur les quelques grappes épargnées.
Cela ne fut possible qu’avec la sédentarisation, ce qui situe la viticulture au
IVe ou au Ve millénaire av. J.-C.
Qui donc eut le premier l’idée d’entretenir les vignes ? Sans doute les
La vigne en Gaule
animaux… Les chèvres, comme celles
que l’on peut admirer broutant des
pieds de vignes sur une fresque égyptienne datant de 2500 av. J.-C, ou
peut-être les ânes, comme ceux que
l’on peut voir à Nauplie, en Grèce…
Ce geste crucial est en tout cas le fondement de la culture de la vigne, le
symbole de la civilisation du vin.
Les Grecs nous ont transmis l’art de
cultiver la vigne et particulièrement
la taille, lorsqu’ils débarquent en
Provence, six siècles avant J.-C. Les
Romains ne prennent la relève qu’au
Ier siècle av. J.-C.
6100 av. J.-C. : Une unité complète de vinification a
été découverte dans une caverne en Arménie : pépins de
raisin, restes de raisin pressé, sarments de vigne atrophiés, mais aussi un pressoir rudimentaire, une cuve en
argile et des tessons de poterie imprégnés de vin.
2500 av. J.-C. : Scènes de vinification dans la nécropole de Beni Hassan (Égypte).
2350 av. J.-C. : Le roi de la ville de Lagash, en Mésopotamie, fait venir son vin du Haut-Pays.
1500 av. J.-C. : Scène de taille et de vinification dans
le tombeau de Nakht, noble égyptien qui vécut sous la
XVIIIe dynastie à Thèbes.
1352 av. J.-C. : Dans le tombeau de Toutankhamon se
trouvent des jarres de vins, millésimées (année 4, 5, 9…)
et portant le nom du chef vinificateur.
VIIIe siècle av. J.-C. : Hésiode célèbre les vins doux
naturels de Chypre.
375 av. J.-C. : Eubule écrit « je mélange trois bols pour
ceux qui sont sombres. Un pour la santé, le deuxième pour
l’amour et le plaisir, le troisième pour le sommeil. Quand
ce dernier est vide, les hôtes avisés rentrent chez eux. Le
quatrième bol appartient à la violence, le cinquième au
tapage... le dixième à la folie et au vandalisme ».
200 av. J.-C. : En Chine, les vignobles produisent bien
du vin, dont on se délecte sous la dynastie des Han.
10
9782100700745-Huet.indd 10
16/07/13 09:14
aux Gaulois de cultiver la vigne. Elle
gagne alors les parties septentrionales,
pour atteindre au IIIe siècle la vallée
de la Loire et au début du IVe siècle
l’ensemble du territoire.
600 av. J.-C. : Fondation de Marseille par les Phocéens et introduction de la vigne en Gaule.
200 av. J.-C. : Caton l’Ancien considère que « la vigne
passe avant tout les biens de la terre » et cite quinze
cépages différents.
Se multipliant par bouturage, la
118 av. J.-C. : Domitius crée la Narbonnaise, grande
vigne se développe rapidement et
province viticole qui couvre tout le littoral méditerranéen.
se modifie au fil des voyages, pour
51 av. J.-C. : Premiers témoignages d’utilisation de
s’adapter aux différentes conditions
barriques pour le transport des vins.
géologiques et climatiques. Quittant
30 av. J.-C. : Gaillac est déjà un centre viticole très
on reste
attaché
à
la
notion
de
terd’origine
(anciennement vins de table)…
important.
son berceau méditerranéen, elle se
roir propage
et l’on revient
vinifications
des pratiques
œnologiques,
50 : On importe
à Rome des vins
de Béziers, comme le
alors à
si des
rapidement
que les ou encore
prouventinterdites,
les débris d’amphores
sur le mont
moins
interventionnistes.
commedécouverts
l’utilisation
Romains
craignent la concurrence des autrefois
Testacio.
de
copeaux
de bois, qui apportent des
vins
gaulois.
Aussi,
Domi65 : Columelle raconte dans son traité d’agronomie De
Dans
le même
temps,
le l’empereur
monde entier
goûts
à Burdigala
moindre(Bordeaux)
coût. « on a importé, de
re boisés
rustica qu’à
tien
décrète
en
92
l’arrachage
des
vis’est ouvert au vin. Le Chili, l’Argenrégions très lointaines, un cépage résistant à l’humidité ».
de Gaule.
biturica, du nom de la tribu des Bituriges, semble protine,gnobles
les États-Unis
mais Seuls
aussi subsistent
l’Afrique les Ne Ce
risque-t-on
pas
d’y
perdre
son
venir de l’Èbre en Espagne.
des « colons »,
vétérans de
du vignobles
Sud, l’Australie
ou la Nouvelleâme 71 ? : Faut-il
obligatoirement
se fois
plier
Pline
l’Ancien
cite
pour
la
première
l’allobrol’armée
qui savourent
qui a rendu
célèbre le territoire
de concurVienne, capitale
Zélande
ont romaine,
planté massivement
entre leur aux gica,
canons
du marketing
pour
retraite
dans lesIlsvignes
de la Narbondes Allobroges. Ce cépage, au grain de couleur noire,
1990
et 2000.
produisent
aurencer
lesêtre
vins
du Nouveau
Monde ?
pourrait
l’ancêtre
de la syrah et de
la mondeuse…
naise, en
Languedoc.
jourd’hui,
dans
une logique souvent
Il faut
faire des
vinsordonne
qui l’ar92 :en
Pourtout
limiter cas
la concurrence,
Domitien
rachage de plus
la moitié des vignes en
industrielle,
des vins l’an
qui plaisent,
qui que se boivent.
Et, deheureusement,
il Gaule.
exisIl faut attendre
276 pour
276 : Valerius
Probus
annule
l’interdiction
promulguée
sontl’empereur
réguliers enProbus
qualitéannule
et qui les
concurtoujours
des
gens
qui
préféreront
disposi- terapar
Domitien. Le vignoble peut de nouveau se déveloprencent
lesDomitien
vins européens.
du terroir et la complexité
per.
tionsfortement
prises par
et permette l’expression
plutôt qu’un boisé flatteur qui cache un
C’est donc avec une viticulture en crise
manque de caractère !
que débute ce XXIe siècle. Mais aussi
avec une nouvelle réglementation,
Mais soyons positifs. Depuis les arramise en place en 2009, qui devrait
chages ordonnés par Domitien au
permettre d’améliorer la lisibilité des
Ier siècle de notre ère, la viticulture
aura connu des successions de gloires
vins français, pour leur permettre de
et de déboires. Le seul danger serait
réagir face à la concurrence mondiale.
9782100700745-Huet.indd 11
de s’interdire de boire… Car n’ouCertaines conditions de production
blions pas que, avec modération, « le
sont assouplies, notamment un choix
vin est la plus saine et la plus hygiéplus libre de cépages, qui peuvent
nique des boissons alcoolisées » dixit
enfin être mentionnés, même dans
Pasteur.
la catégorie des vins sans indication
L’HISTOIRE DE LA VIGNE ET DU VIN
MYRIAM HUET
2
Les cépages
La vigne est une liane. Elle appartient au genre Vitis, dont une seule espèce
produit des vins de qualité : l’espèce européenne Vitis vinifera. Les nombreuses
variétés qui la composent s’appellent des « cépages ». On en a dénombré plus
de cinq mille, mais peu d’entre eux sont réellement cultivés.
En France, il en existe plus de deux cents mais une quinzaine seulement
couvre 80 % des surfaces. On les retrouve d’ailleurs dans le monde entier,
principalement dans des zones climatiques tempérées, qui sont les mieux
adaptées à la production de qualité.
16/07/13 09:14
Le cépage est un point de repère facile à assimiler, par ses arômes caractéristiques,
mais aussi sa structure en bouche et même sa couleur. Cependant, il ne faut pas
oublier que le cépage n’intervient jamais seul. Le terroir et le climat marquent
autant le caractère du vin. C’est pourquoi, en France, chaque région a ses
cépages de prédilection, cépages traditionnels qui ont fait leurs preuves au
cours du temps.
19
18
9782100700745-Huet.indd 18
DUNOD FALL-WINTER 2013
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9782100700745-Huet.indd 19
16/07/13 09:14
OENOLOGY / WINEMAKING 53
•
•
101 BEERS TO
DISCOVER
•
A selection of beers from throughout the world ;
A guide to 101 beers that should be tasted at least once in one’s
life ;
An address book listing wine merchants and other distributors in
France, Belgium, and Switzerland.
Each beer that is discussed is typical of its style (lager, ale, stout, blanche
or white, abbey…), its brewing method (cereal used, style of fermentation, possible flavouring) and even its region of origin. A book for those
seeking to know more about beer both novice and confirmed beer
lovers.
GILBERT DELOS
August 2013 l 224pp l 120x185 mm
9782100592173 l Soft cover l 12,50 €
In addition to a photo of the beer that is discussed, each double page
presents the brewery, the brewing process and the brewers, and explains
why the author chose it… These are objective and sometimes subjective
choices which are fully assumed and defended with humour!
Journalist Gilbert Delos rediscovered the beer of his childhood in the North
while contributing articles on restaurants and cafés to professional journals.
For the past 30 years, he has been surveying breweries, exhibitions, and
tasting competitions with particularly strong dedication.
1
Brasserie
Adresse
Marques principales
Disponibilité
Visite
Kronenbourg
67210 Obernai (France)
Kronenbourg, 1664, Carlsberg,
Grimbergen
Tous circuits et tous formats
(pression, bouteilles, boîtes)
En groupe sur rendez-vous
Votre avis
1664
Blanc
En l’an de grâce 1664 (car, à cette époque reculée, l’an était toujours
« de grâce »), le jeune Strasbourgeois Jérôme Hatt est reçu comme
tonnelier brasseur et s’installe dans une taverne brasserie à
l’enseigne du Canon, située place du Canon.
Près de trois siècles plus tard, la petite brasserie (où la famille Hatt
a toujours conservé le pouvoir, puis un poste au conseil
d’administration jusqu’en 1977 en la personne de… Jérôme Hatt)
est devenue le numéro un de la bière en France, avec sa marque
Kronenbourg. Ce nom vient du faubourg de Strasbourg où elle s’est
installée à la fin du xixe siècle, mais avec un K à la place du C, pour
faire plus germanique, peut-être…
2
Dans les années 1950, les cafetiers connaissent de gros problèmes
à cause du blocage des prix de leurs principaux produits, parmi
lesquels la bière standard (curieusement appelée Luxe dans la
nomenclature officielle). Ne cherchant qu’à les aider, les brasseurs
français créent ex-nihilo une nouvelle catégorie, la bière Spéciale, qui
échappe à la taxation. C’est bien sûr une blonde (les Français
n’aiment que ça, paraît-il…), juste un peu plus forte en alcool et plus
ronde en bouche. Pour Kronenbourg, ce sera la 1664, en référence
à la date de fondation de la brasserie.
Brasserie
Adresse
Marques principales
Disponibilité
Visite
3 Monts
Saint-Sylvestre
121 rue de la Chapelle, 59114
Saint-Sylvestre-Cappel (France)
3 Monts, Gavroche, Luxe
du Moulin
Bouteilles et fûts, tous circuits
Non
176 mètres pour le mont Cassel, 159 pour celui des Récollets et 158
pour celui des Cats : des altitudes qui n’ont rien de vertigineux, mais
qui font tout de même leur petit effet dans la plaine des Flandres,
établie entre 30 et 50 mètres au-dessus du niveau de la mer.
Situés à proximité de la frontière belge, ces trois monts étaient tout
indiqués pour donner leur nom à une nouvelle bière forte lancée
17 novembre 1984 par la brasserie Ricour, dont les origines
remontent au moins à 1789. Depuis, elle a changé plusieurs fois de
mains avant de devenir la propriété de Rémy Ricour en 1920. Ce
dernier ne connaissait rien à la bière, mais son oncle va lui
transmettre l’essentiel de son savoir-faire.
Votre avis
Dans cette région de tradition agricole, l’orge comme le houblon
poussent sans problème et donnent aux bières un caractère
céréalier naturel… qui ne doit rien au marketing. Seul problème : le
manque d’eau. Rémy Ricour réalise donc un forage à 120 mètres de
profondeur, mais qui ne donne qu’un faible débit d’une eau trop
alcaline, juste bonne pour le nettoyage des installations.
Avec le nouveau millénaire, la « 16 » se décline : d’abord en brune,
qui n’a pas duré, puis en « Blanc », subtile distinction des spécialistes
du marketing par rapport à la « bière blanche ». Ainsi virilisée (ce qui
ne l’empêche pas de plaire beaucoup aux femmes), elle titre 5 %
d’alc. vol. tout juste. Enfin en 2011 est créée une 1664 ambrée,
baptisée Millésime car elle varie, légèrement, faut pas exagérer tout
de même, d’une année sur l’autre. à quand une 1664 aux fruits
rouges, la tendance du moment ?
Mousse
Couleur
Nez
Bouche
Rémy Ricour brassait des bières peu alcoolisées, livrées en fûts aux
particuliers comme aux cafetiers, mais dans un rayon ne dépassant
pas 10 km autour du village. Aujourd’hui, on peut trouver la 3 Monts
(8,5 % d’alc. vol.) aussi bien en Suède qu’en Nouvelle-Zélande, aux
États-Unis comme au Brésil ou en Corée. Mais je ne sais pas
comment on dit 3 Monts en coréen… L’originalité de cette bière est
l’étrier métallique qui retient le bouchon de liège fermant la bouteille.
Un système à peu près unique au monde... et qui énerve parfois
lorsqu’il s’agit d’ouvrir le flacon !
Blanche, crémeuse, compacte et persistante.
Jaune pâle, trouble.
Frais, avec une dominante d’agrumes (citron jaune).
Belle fraîcheur dès l’attaque. On retrouve les notes citronnées du nez,
et un peu de coriandre. Bien qu’inspirée du style belge, elle s’en
distingue par un caractère plus sec, bien désaltérant, et une signature
aromatique bien à elle. Et inutile d’y rajouter une rondelle de citron !
à Rémy Ricour a succédé son fils Pierre, puis ses petits-enfants
François et Serge, qui poursuivent une politique sage et sans tapage
de progression régulière des ventes et de la production : 40 000 hl
à l’heure actuelle, dont 15 % à l’export. Preuve que l’on peut prendre
de l’altitude dans le plat pays des Flandres…
http://brasserie-st-sylvestre.com
http://brasseries-kronenbourg.com
Grâce au développement international du groupe (d’abord avec
Danone, puis avec l’Écossais Scottish & Newcastle), 1664 devient la
référence qualitative de Kronenbourg. Il s’en est même vendu
davantage au Royaume-Uni qu’en France.
11
Mousse
Couleur
Nez
Bouche
Blanche, crémeuse, de longue persistance.
Blond doré, limpide.
Les céréales maltées dominent, avec de belles nuances fruitées.
Généreuse dès l’attaque, ample, aux notes de céréales dominantes
relevées par une agréable amertume perceptible surtout en fin de
bouche. Une bière à servir à table, ou alors à l’apéritif ou en digestif.
Attention toutefois à sa force en alcool, guère sensible au palais.
13
One of the jewels of French wine regions, Burgundy is rich and complex
with its multiple facets that make it at times difficult for wine lovers to
understand.
WINES OF
BURGUNDY
There are no chateaux in Burgundy only vineyards on a human scale
forming a mosaic of terroirs that includes over 100 “appelations.”
The author, an extremely knowledgeable connoisseur of the history,
geography and the vineyards of Burgundy, helps the reader discover all
the wines of the region, from Chablis in the north to Mâcon in the south
as well as the greatest wines in between (Montrachet, Romanée-Conti,
Corton-Charlemagne).
JEAN-FRANÇOIS BAZIN
INTRODUCTION BY AUBERT DE VILLAINE
September 2013 l 264pp l 210x270 mm
9782100585182 l Soft cover l 27 €
Journalist and writer Jean-François Bazin is one of the best connaisseurs
of Burgundy wine. S.J.D. (Sciences Po), Bazin former chair of the Regional
Council of Burgundy and deputy mayor of Dijon. His passion for Burgundy
wine adds to his competence and makes of his book a unique account.
- la bourgogne viticole -
D 974
La Bourgogne
77
N
98
1
D
D
A 31974
Yon
ne
A
31
D
97
1
1
97
ein
N 151
Ser
Quelques gouttes de bon vin dans l’océan
des produits de la vigne
N
AUBE
passé, le Beaujolais n’eut guère de
Joigny D 943
D 905
Montigny-sur-Aube
D 606
liens avec la province de BourA6
Épineuil
A 38
gogne et se trouva toujours dans la
Dijon
Tonnerre
ChâtillonD 965
A 39
sur-Seine
Chablis
zone d’influence du Lyonnais. En
Marsannay-la-Côte
Auxerre
CÔTE-D'OR
Fixin
revanche, les monts du Beaujolais Coulanges- Saint-Bris-le-Vineux
Gevrey-Chambertin
la-Vineuse Irancy
A6
prolongent naturellement les pays
CÔTE DE NUITS
Morey-St-Denis
D
Chambolle-Musigny
bourguignons. Les vignobles du
90
6
Vougeot
Vosne-Romanée
Mâconnais et du Beaujolais couYONNE
CÔTE-D'OR
Nuits-Saint-Georges
Avallon A 6
sinent intimement. Le Beaujolais
D
Vézelay
60
6
0
10
20 km
cultive le gamay noir à jus blanc,
Pernand-Vergelesses
Aloxe-Corton
d’origine bourguignonne. Le canCÔT E D E B E AU N E
Chorey-lès-Beaune
A 36
ton de La Chapelle-de-Guinchay
Beaune
Saint-Romain Volnay Pommard
se situe en Saône-et-Loire, et donc
D 973
Auxey-Duresses Monthélie
en Bourgogne. Il produit de l’exMeursault
Autun
Nolay SaintPuligny-Montrachet
D
cellent Beaujolais (Moulin-à-Vent
Aubin
1
97
Chassagne-Montrachet
98
8
Santenay
D
sur Romanèche-Thorins ; SaintChagny
Dezize-lès-Maranges
Bouzeron Rully
Amour, Juliénas sur Pruzilly ; ChéCouches
73
N
nas sur La Chapelle-de-Guinchay).
Mercurey
Pape incontesté du Beaujolais,
Le Creusot
ChalonGivry
Georges Dubœuf est d’ailleurs
sur-Saône
CÔTE
N 80
N 78
établi ici, à Romanèche-Thorins.
C H A LO N N A I S E
Le négoce-éleveur de Beaune
Montagny-lès-Buxy
Buxy
et de Nuits assure aujourd’hui une
Montceau-les-Mines
large part de la commercialisation
du Beaujolais. À l’inverse, la Saône
Gueugnon D 60
descend rejoindre le Rhône à
D
98
0
Lyon, et l’on sait que le Beaujolais
Tournus
SAÔNE-ET-LOIRE
offre son troisième fleuve à la capitale des Gaules… Le grave effondrement du marché beaujolais
Viré
N 79
depuis le début du xxie siècle proCluny
MÂCONNAIS
AOC
AOC
Clessé
vient du contre-effet d’un succès
communales
régionales
N 79
temporaire : Le Canard Enchaîné,
N
79
chantre du beaujolais nouveau,
Régions viticoles limitrophes
n’est plus une tribune suffisante ;
AIN
Limites de départements
Mâcon
Pouilly
une concurrence est apparue dans
A 40
Loché A 406
Fuissé
Vinzelles
D 1079
de nombreux vignobles ; la qualité
Saint-Vérand
Bourgogne
a sans doute été perçue en déclin.
RHÔNE
À l’exception de Régnié, fondé
0
10
20 km
après les autres, les crus du BeauLOIRE
B E AU J O L A I S
jolais peuvent depuis toujours être
vendus comme Bourgogne (repli),
Belleville
de même que les Beaujolais-Villages et les Beaujolais
Le Premier état ciViL
portant le nom de leur commune d’origine, ainsi que les
Le premier état civil du Bourgogne date de 1416,
Beaujolais et Beaujolais supérieurs produits en Saône-etLoire. Découlant de la délimitation de 1930, cette faculté quand une décision royale entérina les faits établis, offrant
ne reste pas lettre morte. La nouvelle appellation Coteaux la première reconnaissance du nom et du renom de ce vin.
bourguignons (2012) tend à réintégrer le Beaujolais en Le mot « Bourgogne » ne pouvait dès lors s’appliquer qu’« à
Bourgogne, en offrant au gamay beaujolais une image toutes manières de vins et crus faits au-dessus du pont
de Sens, tant ceux du pays de l’Auxerrois comme ceux
bourguignonne.
D
La Bourgogne ViticoLe
Romain Rolland vient d’écrire Jean-Christophe, et il va recevoir le prix Nobel
de littérature quand il conçoit Colas Breugnon en 1913. Menuisier à Clamecy
à l’époque de Louis XIII, Colas est l’auteur imaginaire des stalles de l’église
de Montréal près de Vézelay. « Travailler après boire, boire après travailler »,
telle est sa devise. Indépendant, frondeur, partageant ses aventures avec le
curé Chamaille, qui ne dédaigne pas la « bonne rosée de cave », il est l’image
du Bourguignon. Sur son lit de mort, il réclame une dernière bouteille, et
il sort de chez lui pour étreindre une fois encore la terre de son pays. Il
croit entendre les arbres lui répéter : « Prends racine... Prends racine... »
Bourguignon ne meurt pas !
A6
N6
Claude Tillier publie en 1843 Mon oncle Benjamin. Médecin des pauvres vers
1750, joyeux buveur et coureur de jupons. Benjamin Rathery traverse au
galop de son cheval un roman illustrant à merveille le caractère bourguignon,
rebelle à toute contrainte, amoureux de la vie et du bon vin. Jacques Brel
lui offrira ses traits pour le film d’Édouard Molinaro (1969). La veille de sa
mort, le bon Dr Minxit convie ses amis à un heureux dîner, souhaitant jouir
à l’avance de son repas d’enterrement. Comment ne pas penser à Jacques
Bénigne Bossuet, l’illustre prélat bourguignon qui, sentant venir son trépas,
fit entrer six pièces de Volnay à l’évêché de Meaux, afin qu’il ne manquât
rien à « sa pompe funèbre ». Même s’il s’agit d’une légende, quoi de plus
bourguignon ?
70
– MOn OnCLe BenJAMin eT COLAS BReugnOn –
Le département de la Nièvre est aujourd’hui rattaché au Val de Loire viticole,
tout en faisant partie de la région de Bourgogne. À l’exception du PouillyFumé, il n’offre pas de très grands vins à la couronne des crus bourguignons.
En revanche, il a mis au monde deux personnages immortels, nés dans les
Vaux d’Yonne, au pays de Clamecy.
N6
Le mot, le nom
Le BeauJoLais est-iL
sont complexes et magiques. ils évoquent
Bourguignon ?
le féminin et le masculin. depuis la nuit
Le Beaujolais se situe en principe
au sein
des temps, la Bourgogne est une terre
dede la Bourgogne viticole. Dans
l’entre-deux-guerres, la notoriété du
rencontres et d’échanges, de culture,
« vin où
du citoyen » était encore modeste,
et la Bourgogne n’avait eu aucune peine
l’esprit souffle avec vigueur. depuis àdeux
étendre son bras jusqu’aux abords de
Lyon. La situation a évolué depuis, le
millénaires, le Bourgogne est un vin fait
de
Beaujolais produisant autant de vin que le
de la Bourgogne et bénéficiant, des
caractère et de sensualité. comme reste
toute
années 1960 à 2000, d’un marché bâti
forme d’art et de civilisation – et la autour
terre
du beaujolais nouveau, une image
parisienne puis mondiale, ainsi que d’une
épouse ici son vin –, on se trouve face
aucapable d’assurer son autonomie.
vigueur
L’expression « Grande Bourgogne » parut
mystère de la création. une vie passée
à
apaiser le sentiment d’indépendance du
tenter de le connaître, sinon de la Beaujolais.
com- Une fédération interprofessionnelle naît en effet sous cette dénoprendre, conduit à l’image offerte par
ce en 1985. Elle éclate cependant
mination
dès 1990, chaque vignoble constituant
livre : incomplète, mais sincère. Voici le
vinsa propre organisation interprodès lors
fessionnelle. Le problème est ici d’accorà
de Bourgogne en cette aube du xxie siècle,
der l’histoire et la géographie. Dans le
un certain moment de son histoire.
Saône
charles de Brosses, Lettres d’italie (1739-1740)
BOuRgOgne...
D 980
L’amour de la patrie, vertu dominante des grandes âmes, me
saisit toujours à l’esprit d’une bouteille de vin de Bourgogne.
Le Vin de
Bourgogne
- 15 -
A6
sur-Loire (le Pouilly-Fumé), rattaché logiquement à
l’ensemble des vins de Loire, ainsi que les Coteaux du
Giennois partagés avec le Loiret et ceux du Charitois.
À l’échelle du monde, la Bourgogne est un vignoble
minuscule. Sur 380 bouteilles de vin produites sur la
planète, une seule à peine est bourguignonne, offrant
quelques gouttes de bon vin à l’océan des produits de
la vigne.
N 80
par un jugement du tribunal civil de
Dijon le 29 avril 1930, la Bourgogne viticole comprend quatre départements : (du nord au sud) l’Yonne,
la Côte-d’Or, la Saône-et-Loire et le Rhône – l’arrondissement de Villefranche-sur-Saône. Cette entité
se distingue de l’actuelle région de Bourgogne, qui
ne comporte pas le Rhône mais s’étend sur la Nièvre.
Celle-ci possède l’important vignoble de Pouilly-
N
déLimitée
DUNOD FALL-WINTER 2013
54 OENOLOGY / WINEMAKING
HANDBOOK OF
OENOLOGY
Volume 1
The microbiology of
wine and vinifications
BEST
SELLER
For over sixty years, the Handbook of Oenology has been the book of reference in
the field of the science and techniques of wine and winemaking. It deals with all the
aspects of oenology for all types of wine, from the ripening of the grape to the bottling. This new edition includes numerous updates and additional information on: the
microbiology of wine; metabolism and condition of yeast development; metabolism
of lactic bacteria; use of SO2 and products acting in conjunction with SO2 on vinification; grapes and ripening; red, white and other specific vinification methods. These
additions are the result of recent advances and the latest work of the various French
Schools of Oenology.
PASCAL RIBÉREAU-GAYON
READERSHIP: Enologists, cellar masters, winemakers, teachers, researchers, and oenology students.
6th edition l Oct 2012 l 688pp l 170x240 mm
9782100582341 l Hard cover l 125 €
Pascal Ribéreau-Gayon, is an enologist, Professor Emeritus and Honorary Dean at the
Faculté d’oenologie de l’Université de Bordeaux Segalen, France.
CONTENTS:
Microbiology of wine. Wine yeast. Metabolic pathways of yeast. Conditions of yeast development. Lactic
acid bacteria. Acetic acid bacteria. The use of SO2 in must and wine treatments. Products and methods
complementing the effect of sulfur dioxide. Winemaking. The grape and its maturation. Harvest and prefermentation treatments. Red winemaking. White winemaking. Other winemaking methods
Rights for earlier editions sold to:
Italy and Spain
HANDBOOK OF
OENOLOGY
Volume 2
The chemistry of wine.
Treatments and
stabilization
PASCAL RIBÉREAU-GAYON
6th edition l Oct 2012 l 584pp l 170x240 mm
9782100582365 l Hard cover l 125 €
BEST
SELLER
For over sixty years, the Handbook of Oenology has been the book of reference in
the field of the science and techniques of wine and winemaking. It deals with all the
aspects of oenology for all types of wine, from the ripening of the grape to the bottling. This new edition includes numerous updates and additional information on: the
chemistry of wine (the use of tartaric acid; the various pectin substances originating in
grapes; dry extracts) and the stabilization and treatment of wine (defects; their chemical natures; clarification; stabilization).
READERSHIP: Enologists, cellar masters, winemakers, teachers, researchers, and oenology students
CONTENTS:
Part I: The chemistry of wine. Organic acids in wine. Alcohols and other volatile compounds. Carbohydrates.
Dry extract and minerals. Nitrogen compounds. Phenolic compounds. Varietal aroma
Part II: Stabilization and treatments of wine. Chemical nature, origins and consequences of the main organleptic defects. The concept of clarity and colloidal phenomena. Clarification and stabilization treatments.
Clarifying wine by filtration and centrifugation. Stabilizing wine by physical and physicochemical processes.
Aging red wines in vats and barrels
Rights for earlier editions sold to:
Italy and Spain
KNOWING AND
MAKING WINE
This practical book on oenology has been a reference in its field for the last thirty years.
It addresses all aspects of the science of wine: winemaking, ageing, and storage. It is
both a reference book for all wine professionals confronted with practical questions
about winemaking and a textbook on the practice of oenology for students.
JACQUES BLOUIN & ÉMILE PEYNAUD
READERSHIP: Wine professionals (producers, winemakers, technical managers, wine
merchants, wine tasters), viticulture and oenology students and keen wine lovers
5th edition l June 2012 l 387pp l 170x240 mm
9782100573523 l Soft cover l 49 €
Rights for earlier editions sold to:
the US, Italy, Spain
DUNOD FALL-WINTER 2013
Jacques Blouin,, Renowned oenologist and head of the Vins de la Chambre d’agriculture
de Gironde, France for the last thirty years.
Pascal Ribéreau-Gayon, Renowned oenologist and wine-taster, considered to be one of
the fathers of modern oenologyy
WINE TOURISM:
HOW TO MAKE YOUR
PROJECT A SUCCESS
chez le même éditeur
pratiques vitivinicoles
2e édition
Série Gestion
y. Castaing
OENOLOGY / WINEMAKING 55
Réussissez
votRe pRojet
d’œnotouRisme
Le métier de vigneron est en pleine mutation. Hier, producteur
de raisin pour certains, éleveur et vinificateur pour d’autres, le
vigneron est aujourd’hui nécessairement un chef d’entreprise.
La seconde édition de cet ouvrage est enrichie d’une approche
sur l’œnotourisme durable et sur la gestion du territoire et l’apport
de la culture. Elle analyse et développe la notion d’œnotourisme
(ou tourisme viticole) afin de montrer que chacun peut
s’approprier une démarche marketing et les outils indispensables
à sa mise en œuvre pour créer et développer ses activités.
Six étapes indispensables pour réussir :
Étudier le marché du tourisme viticole et ses différents acteurs.
Réfléchir et construire son projet (types de consommateurs
et perspectives).
Développer sa stratégie d’entreprise (segmentation, cible,
positionnement).
Élaborer son plan marketing (offre, prix, prospection,
promotion).
Aménager son espace de vente.
Fidéliser sa clientèle.
Outil indispensable à tous les professionnels du secteur vitivinicole
souhaitant développer leur activité d’œnotourisme, il s’adresse
aussi aux étudiants en commercialisation et management de la
filière vin.
Yohan Castaing
manager du cabinet de
conseil en marketing du
vin alcyon consulting,
l’auteur est également
fondateur de la revue
Anthocyanes, revue libre et
indépendante, totalement
dédiée au monde du vin et
à sa culture.
retrouvez-le sur
www.anthocyanes.fr
YOHAN CASTAING
2d edition l June 2013 l 240pp l 170x240 mm
9782100590148 l Soft cover l 29 €
9:HSMBKA=Z^UVY]:
Réussissez votre projet d’œnotourisme
Yohan castaing
yohan Castaing
According to wine producers, one of the most attractive marketing devices available
today is without doubt ‘’oenotourism.’’ Unfortunately, implementing a real ‘’oenotourism’’ strategy is a veritable obstacle course for those who are not marketing ‘’pros’’. This
work enables the setting up and implementation of a true ‘’oenotourism’’ strategy. It
sets down a concise theory of marketing and pragmatism. The book includes concrete
examples in addition to theoretical concepts and check list.
chez le même éditeur
Réussissez
votre projet
d’œnotourisme
2e édition
Construire son projet
Élaborer son plan marketing
Fidéliser sa clientèle
READERSHIP: Wine growers and producers, co-operatives, wine merchants, students in
wine marketing and oenology.
Yohan Castaing, consultant, manager of the marketing consulting firm Alcyon Consulting.
6997704
ISBN 978-2-10-059014-8
YOHAN CASTAING
In order to assist winemakers in understanding and applying marketing techniques
to their wine, this book discusses 20 exemplary success stories in the world of wine.
The vineyard, the context and stakes, how to proceed and confront problems as well as
the necessary tools to improve presence on the market are all discussed in detail. Each
case study ends with a check list of the marketing tools employed and the lessons to
be learned for their successful application.
March 2013 l 192pp l 170x240 mm
9782100587971 l Soft cover l 25 €
READERSHIP: Wine growers and producers, co-operatives, wine merchants, students in
wine marketing and oenology.
STRATEGIES AND
WINE MARKETING
Yohan Castaing, consultant, manager of the marketing consulting firm Alcyon Consulting.
DUNOD FALL-WINTER 2013
56 OENOLOGY / WINEMAKING
“PRACTICAL GUIDE” SERIES
The Practical Guide Collection, new series of works at the heart of the Viticulture/ Vinification Practices collection, is to be
as practical and easy to use as possible. Each is composed of around 200 pages with a very functional and eye pleasing
bichrome layout. They present concretely the methods and tools, including examples and concrete cases, necessary for
professionals in the sector.
PRACTICAL GUIDE TO ORGANIC WINE
JEAN NATOLI
June 2013 l 224pp l 140x220 mm l 9782100590018 l Soft cover l 25.40 €
The market for organic products is booming and wine is a part of this boom. Moreover, while previously only the
grapes could be certified as organic, the new European regulation of 2012 stipulates that the wine itself can be
certified organic. This practical guide, intended for professionals seeking to move to making organic wine or simply
learn more about it, discusses each step: cultivation of the grape, making of the wine, the maturing process, bottling and packaging, enological analysis, regulations, communication/marketing. It also includes keys, in the form
of checklists, to the various steps to becoming organic.
READERSHIP: Oenologists, wine producers, wine merchants, restaurateurs, and amateurs
Jean Natoli, enological consultant and organic wine grower in the Languedoc Roussillon region.
PRACTICAL GUIDE TO ROSÉ AND WHITE WINE
CLAUDE GROS & STÉPHANE YERLE
February 2011 l 200pp l 140x220 mm l 9782100543991 l 25 €
What makes white wine white (really pale yellow) is the absence of maceration. The harvest is immediately crushed
and pressed to avoid lengthy contact between the raisins’ must and skins. This is the most delicate step in white
wine vinification. Rosé wine is made from red grapes whose juice is colorless or almost colorless using either the
vinification method of white wine or a vinification method halfway between white and red by using a short maceration process. After outlining the different technologies used and the phenomena that occur during fermentation,
the author goes on to describe the appropriateness of these techniques in function of the grape variety. Several
factors come into play that require effective and rapid methods: evaluation of the quality and maturity of the
grape, setting of the harvest date, adapting the vinification conditions to the characteristics of the grape and the
desired balance of the wine. These subjects are dealt with concretely in this practical and useful work intended for
winemakers.
Rights sold to: Spain
PRACTICAL GUIDE TO WINE TASTING
From the grape to glass
MAURICE CHASSIN
April 2011 l 200pp l 140x220 mm l 9782100546084 l 25 €
Tasting is used throughout the entire process from the making to the marketing, from the grape to the wine. After
discussing the fundamental physiology and behavior of the taster, this highly practical work presents a complete
overview of the existing tasting techniques (organoleptic characteristics and evaluation tools) for each step in wine
production.
READERSHIP: Professionals in vine-growing and wine-producing (wine makers, wholesalers, associations, buyers,
wine merchants).
DUNOD FALL-WINTER 2013
OENOLOGY / WINEMAKING 57
PRACTICAL GUIDE
TO WINE EXPORT
PRACTICAL GUIDE
TO WINE BOTTLING
JAMES ROANY (DE) & EVELYNE RESNICK
PASCAL POUPAULT
February 2012 l 224pp l 140x220 mm l
9782100572977 l 25 €
2010 l 208pp l 140x220 mm l 9782100538911
l 25 €
PRACTICAL GUIDE
TO MARKETING
WINE ON THE WEB
Creating a site, product
communication, sales
PRACTICAL GUIDE
TO RED WINE
VINIFICATION
CLAUDE GROS & STÉPHANE YERLE
2009 l 200pp l 140x220 mm l 9782100521081
25 €
EVELYNE RESNICK
2010 l 192pp l 140x220 mm l 9782100540365
25 €
PRACTICAL GUIDE
TO DIRECT SALES
OF WINE
GÉRARD SEGUIN & EMMANUELLE
ROUZET
2009 l 200pp l 140x220 mm l 9782100521098
25 €
DUNOD FALL-WINTER 2013