Untitled - IDEA Awards

RETAIL INTERIOR
The ever-changing face of retail design is
embodied in the shortlisted projects in this
category. From the single outlet to the multistore big brand, design is sophisticated yet
measured to present a total consumer-savvy
strategy.
KEY PR PRACTICE
PH PHOTOGRAPHER
01– CINEMA 1 – BALMORAL CINEPLEX
PR
HOT CONCEPTS DESIGN AND CONSTRUCT GROUP
PH
STEWART ROSS
Given the Balmoral’s status as one of the only original theatres left
in Brisbane, the need to preserve its rich history was paramount. As
such, the prime of its glamorous 1920s inception has been revisited
to include a ‘Wonderland’ moment, where patrons walk through a
succession of various scale doors, to reveal a giant room of opulence.
02– TONI AND GUY SALON, PORT MELBOURNE
PR
TRAVIS WALTON ARCHITECTURE
PH
DEREK SWALWELL
Representing a new design direction for the iconic hairdresser,
the salon features a mezzanine with a private colour salon and a
concealed hair washroom below. A minimal but luxurious palette of
black steel and American oak wall panelling infuses the space with
a subtle blend of a historic warehouse and sleek sophistication.
03– WALKER AND JONES COFFEE TRADERS
PR
LUCHETTI KRELLE
PH
MICHAEL WEE
A pint-sized hole-in-the-wall café, where space efficiency is
paramount, is coddled within a steel wrapped facade that frames
exposed concrete blockwork and steel bi–fold windows, which close
the box-like shop of raw materials, where tiny tables hang from the
wall and provide a perch to stay and enjoy the friendly hospitality
and the open kitchen.
04– ALANNAH HILL EMPORIUM
PR
TRAVIS WALTON ARCHITECTURE
PH
DEREK SWALWELL
A subtle layering of soft neutral tones with highlights of rich
colour set against simple brass metal detailing, the entire store
appears to glow from within, while an explosion of floral colour
with floor–to– ceiling wallpaper works with the limed European
oak timber parquetry floor to deliver a feminine retail experience
of sophisticated charm.
05– BIBA EMPORIUM
PR
TANDEM DESIGN STUDIO
PH
CONCETTINA INSERRA
Bringing elements of BIBA’s street smart urban aesthetic to a
shopping centre environment, the full-height timber screens with
super graphic graffiti tags create a series of over-scaled intimate
interiors, while a suspended double-sided mirror hangs centrally
in the cutting zone, creating privacy, extending the perception of
space and multiplying the framed views.
06– MOVE
PR
IDEAWORKS
PH
IVY WU
Appealing to the fast-growing audience of tech-savvy, cyberconnected, style–conscious youth, MOVE embraces technology
as culture, which, like fashion, is constantly changing. As such,
regular exclusive collaborations with local fashion designers, such
as Romance Was Born, are delivered in an environment of timber
and low lighting that evokes fashion cues.
07– QI MASTER REFLEXOLOGY
PR
PINTO TUNCER
PH
LYNTON CRABB
Leveraging cultural authenticity through an edgy, bold, yet
recognisably Chinese language, the project’s visual language
is less about pastiche than it is about contemporary Chinese
references and materiality, reflecting the self-assured dynamism of
current Chinese society as a multilayered theatrical landscape that
captivates the passer-by, while providing a completely immersive
environment for the user within.
08– ADRIANO ZUMBO PATISSERIE
PR
ELENBERG FRASER
PH
PETER CLARKE
Culinary luminary, Adriano Zumbo’s first Melbourne patisserie
needed to be something that stood out from the pack – and that’s
where Elenberg Fraser came in. The practice took experimentation
to the next level with the ‘Graduate School’ – up-cycled old pieces
of furniture were transformed into larger-than-life confectionary
creations, while walls were made magical with vacuum-formed and
metallised wall panels.
09– GREENWOOD DISPLAY SUITE
PR
PTW AND LAVA
PH
BRETT BOARDMAN
Hallmarked by fluid luminosity, the project comprises an organicshaped marketing suite, with cool white surfaces and freeform
furniture. Transformed by a merger of natural materials with
high-tech fabrication technologies, this former 1960s Sydney
Water Board lobby promotes an immediate sensory experience to
entice prospective buyers and dramatically announce Greenland’s
presence in Sydney.
10– WHITES DISPENSARY
PR
STUDIO EQUATOR
PH
ANNE-SOPHIE POIRIER
Distinctly different within an industry that has a traditional aesthetic,
Whites Dispensary features reclaimed wooden horizontal panelling
that cloaks the facade, while an organic use of materials and
authentic medicinal symbols support the overall design. Bespoke
large-scale three–dimensional typographical forms were designed
and hand-made as a central visual point for both signage and
shelving.
11– SSTUDIO IA
PR
TEAM M8
PH
JAMES DORE
Based on the concept of creating a product-based experiential
retail environment, a modest materials palette and simple spatial
planning allows visual clarity, with synchronicity between the fitout,
product and brand. Versatile and moveable joinery allows for an
expedient change of merchandise, while the succinct materials
palette proclaims and unifies brand identity.
12– THE WINDSOR ANNEX
PR
HECKER GUTHRIE
PH
ARMELLE HABIB
Conceived by Elwood as a collaboration with The Studio of Hecker
Guthrie, the project brought to life a new direction for the Elwood
brand within a decidedly male milieu of detailed and honestly
structured materiality that includes custom lighting by Volker Haug,
furniture by Henry Wilson and fabulous rugs woven with denim.
13– AESOP EMPORIUM
PR
KERSTIN THOMPSON ARCHITECTS
PH
DEREK SWALWELL
Luxuriating in the singular use of spotted gum timber, this sustainably
sourced hardwood ply, creates an immersive space that is intimate
and visually calm. The warm hue of the timber complements the
product and the simple forms of the store are enriched through the
expression of the timber’s grain.
14– MYER CENTRE FOOD COURT
PR
ARKHEFIELD
PH
DYLAN EVANS
Bringing clarity to the chaotic Myer Centre Food Court, Arkhefield
has celebrated the chaos, the location and the young teenage
market by creating an urban landscape traversing the site. Limited
to refurbishing the negative space between tenancies, the delivery
supports the diverse tenancy within a new legible narrative.
15– CANNING BUTCHERS
PR
FIONA LYNCH
PH
SHARYN CAIRNS
Referencing the building’s 1960s heritage, a modernist approach
was taken to this purveyor of meat and seafood, resulting in strong
clean lines and a minimalist feel, where texture and material create
visual interest. Made from stone, timber and polished chrome, an
11-metre central island fridge provides an exceptional focal point.
24– WINE REPUBLIC
PR
RED DESIGN GROUP
PH
JAMES NEWMAN
Positioned in the art grunge scene of Melbourne’s iconic Brunswick
Street, Fitzroy, this new concept bottle shop is visually united by an
800-bottle lighting sculpture nicknamed the ‘Wine Cloud’, sculptural
graphics and a hand-drawn shopfront illustration. Softening the whole
is a diagonal zigzag pattern, using smooth and rough finish tiles.
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