The two secrets behind Sweden`s best loved jam.

The two secrets behind
Sweden’s best loved jam.
CMYK
A Swedish delicacy
MAGENTA, YELLOW, SVART med skugga
Secret number one: strong legs.
Imagine that you are about to go out into the woods to pick berries. Now
imagine that the woods are about the size of Michigan. Welcome to Sweden!
95,553 square miles, which is 55% of the surface area of Sweden, is covered
by forest. Where there are woods you can find berries, and in Sweden anyone
is allowed to pick them. It is fairly easy, if you know where to look. But you
have to have the energy to hike to the right place in the woods, pick the lowgrowing berries while bent over, and then carry your heavy harvest home.
And you can’t be too scared of wild animals either as bears are particularly
fond of blueberries!
Because so many Swedes are accustomed to picking their own wild berries,
an unusually high standard is required for jams to succeed in Sweden. Felix
jams contain a lot of berries, around 50%, and we always use wild berries.
Besides the berries, you need the right jam recipe and a lot of experience. At
Felix, we have been making high quality jams for many years. By the way,
did you know that Felix Lingonberry Jam is not only loved in Sweden, but is
the biggest seller in the U.S.A.?
Secret number two: a healthy appetite.
Of course you would work up a hearty appetite after being out picking berries.
Try walking for miles through bogs and forests with 20-30 quarts of cloudberries in your backpack and you’ll see. Swedish food is satisfying and makes
use of simple and pure flavors. Moose tastes like moose, lingon berries taste
like lingon berries and together they are fantastic. If you want to eat genuine,
traditional Swedish cuisine for an entire day, try this:
Breakfast.
Hard rye bread with butter, hard cheese or
smoked ham with sliced cucumber.
Boiled eggs with Swedish caviar.
Yoghurt with crushed hard rye bread and
lingonberry or blueberry jam.
A glass of rose hip or blueberry soup and
a cup of coffee.
Lunch.
Meatballs with gravy, boiled potatoes, pickles
and lingonberry jam.
Hard ryebread with butter.
Beer, milk or lingonberry drink and coffee.
Dinner.
Moose steak, chanterelle sauce, Hasselback potatoes, blackcurrant jelly and
lingonberry jam.
Hard rye bread with butter and hard cheese.
Beer, red wine or milk.
Desserts.
Crêpes with blueberry jam.
Waffles with cream and cloudberry jam.
Cloudberry parfait.
A piece of hard cheese with lingonberry or
cloudberry jam.
You can find a selection of Swedish recipes at
felixjams.com
Lingonberry
Lingonberry jam is traditionally served with meatballs,
moose and crêpes. Try it with salty cheeses as well,
such as Roquefort and Chèvre.
> Good morning! Milk, muesli and lingonberry jam.
< Good evening! Classic Swedish meatballs with mashed
potatoes, gravy and lingonberry jam. Recipe at felixjams.com
Cloudberry
Cloudberry jam has an exclusive flavor and is traditionally
served with desserts such as deep-fried Camembert.
> Delicious! Vanilla ice cream with almond tart shell and hot
cloudberry jam, flavored with whiskey and star anise.
< Just as good! Waffles with cloudberry jam and cream.
Recipe at felixjams.com
Blueberry
Blueberry jam is traditionally served with crêpes, with breakfast
and as an ingredient in pies. In northern Sweden it is also used
in a special kind of blueberry porridge.
< Good morning! Yoghurt, blueberry jam and chopped nuts.
> Good day! Swedish pancakes with blueberry jam and
fresh cream. Recipe at felixjams.com
Rose Hips & Lingonberry
In Sweden, rose hips are called Nordic oranges; just 100 grams
provides as much vitamin C as 35-40 oranges. Combined with
lingonberries, it is excellent together with cheeses and roasts.
< Quick and tasty. Sandwich with cold cuts, sauerkraut, pickled
onions and rose hips & lingonberry jam. Recipe at felixjams.com
> Even quicker. Aged cheddar cheese on hard rye bread with
rose hips & lingonberry jam.
Strawberries & Rhubarb
Strawberries and rhubarb are nothing new in themselves. But
the sweet and sour flavors together create something completely
new, which enhances everything from morning toast to desserts.
< Good anytime. Toasted sourdough bread with cream cheese
and strawberry & rhubarb jam.
> Ditto. Swedish sponge cake with strawberry & rhubarb jam
and cream. Recipe at felixjams.com
Hilanders Kitchen
Welcome to Sweden!
www.felixjams.com
Procordia, SE-24181 Eslöv, Sweden.
Telephone: + 46 413 650 00, Fax +46 413 187 87
www.procordia.se/export