Pink Pages: India`s National LGBT magazine

Pink Pages: India’s
National LGBT magazine
Press and Community guide book
about the country’s most widely read
Lesbian & Gay portal
Page 2
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[email protected]
TABLE OF CONTENTS
About Pink Pages...............................................................................4
Frequency........................................................................ ..................4
The Outreach......................................................................................5
Market Distribution and Demographics...................................... .....5
Future Plans........................................................................................6
Mingle.................................................................................................6
Media Reports............................................................................ ........7
Contact Details............................................................................... ....9
Previous Issues................................................................................ ...10
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PINK PAGES
About the magazine
Pink Pages – India's National LGBT Magazine- was
launched in July 2009, days within the historic Delhi
High Court Judgment decriminalizing homosexuality.
The special occasion of the launch,
coupled by the fact that there was no existing gay media in the country to fill a yawning gap quickly propelled Pink Pages into the popular imagination of
India’s gay community that was just beginning to open
up.
The launch of Pink Pages was a historic achievement
since it was India's first online gay magazine. Also, it
was India's first gay magazine with a national focus,
since other existing publications were published locally.
Issues are launched and distributed online free of cost- which is exactly what made the
magazine so popular so quickly. Being a closeted community, Indian LGBTs were more
comfortable in accessing an online magazine than buying a print copy from a store.
Also, the fact that it is free of cost attracted a lot of young crowd. Most importantly, it
could also reach out to people in smaller towns other than the metros.
Frequency
Pink Pages started as a tri-annual magazine, but from mid-2010 onwards, it became a
quarterly magazine.
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PINK PAGES
The Outreach
Pink Pages has more than 6900 subscribers online who receive their free copies in their
inboxes. Also, many downloads are done from the website directly. On an average every
issue is downloaded 8000-9500 times from the website. (Aug 2012 data)
Market Distribution & Demographics
The magazine is popular not only in India, but also among Indian gays settled abroad.
In India, most visits to our website come from Bangalore, Delhi and
Mumbai.
These are the data for the month of Aug 2012 (Cities and number of hits based on data
from Google Analytics):
1. Bangalore 7,012
2. New Delhi 6,117
3. Mumbai 4,645
4. Chennai 2,967
5. Hyderabad 2,441
6. Pune 1,902
7. Calcutta 1,760
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PINK PAGES
Future Plans
The magazine will soon be launched in print, though the online issues will continue
too. The legal process for registration is currently on. We are hoping to launch print
issues by the end of this year.
Community Outreach through MINGLE
Pink Pages is proud to be the official media partner of Mingle (Mission for Indian Gay
& Lesbian Empowerment), a Nationwide advocacy group for LGBT Indians.
(www.mingle.org.in)
Over the last one year of existence MINGLE has done pioneering work in India in the
fields of social awareness, workplace and campus equality and educational programs like
the LGBT History Course.
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MEDIA REPORTS
Pink Pages has had the rare honor of having media reports about it being published in
major mainstream publications even before it was launched. It has, over the past two
years been covered by TimeOut, Indian Express, Mid Day, Tehelka, etc.
Here are a few snippets. Detailed reports can be found here: http://pink-pages.co.in/
general/press/in-the-media/
Pink in the armour (TimeOut, Bangalore)
by Joshu Muyiwah
Pink Pages will be different. “It will have many flavours to offer and will appeal to everyone in the alphabet soup of sexuality.”
Coming Out soon (TimeOut, Mumbai)
by Parvati Sharma
“We never thought of making political statements,” Udayan said. Pink Pages is a medium of mainstreaming instead of activism. We're a magazine for the community – if we
focus only on activism, we're not doing justice to or readers.
Rainbow Chronicles (Indian Express)
by Priyasree Dasgupta
Pink Pages (www.pink-pages.co.in), an e-mag which will be out in print too very soon
was almost perfectly timed, with its launch immediately after Article 377 was repealed.
“Most publications that address queer issues have usually had a limited intellectual readership. Pink Pages tries to reach out to everybody irrespective of gender, sexuality etc,”
says the editor-in-chief of Pink Pages. The LGBT magazine, which is the brainchild of a
group of students and young professionals, has more than 30 editors, designers and web
designers who contribute voluntarily.
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MEDIA REPORTS
Bangalore: Gay friendly (Techgoss.com)
In 2009, when the Pink Pages Editorial Board launched its magazine „Pink Pages‟ for
the Indian lesbian, gay, bisexual and transgendered (LGBT) community, it was another
step towards joining mainstream India. Indian dance icon Mallika Sarabhai was kind
enough to offer her words of support to the new magazine. Mallika told Pink Pages:
“The right to be who we are, and to express our true selves freely in today's world, is essential. Pink Pages is one more step towards this freedom. I wish it all the best.”
Optimism springs among Indian gays (Svenska Dagbladet, Sweden's national daily)
by Larin Lundback
One of many new LGBT Forums is Pink Pages, a neat web- magazine that combines
politics, activism and interviews with celebrities, lifestyle stories and readers‟ own personal accounts.
India's gay magazine (IANS)
by Rohit Vaid
Says Udayan, 23, editor of Pink Pages India: “Our readership is well spread across India; so are its contributors. It's a truly national magazine. I will soon launch a print edition.” His magazine too, he says, covers the whole gamut of issues from politics to activism and lifestyle
No Fun in thinking straight (Tehelka magazine)
by Poorva Rajaram
Pink Pages, an e-zine edited by Udayan, 23, was started in early 2009 with the modest
goal of being a community outreach paper. When he found every issue was downloaded
10,000 times over, he decided to go to print with financial sponsorship.
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MEDIA REPORTS
LGBT Digital Media (Youth Ki aawaz)
by Shreya Ramachandran
Pink Pages, India's largest and most successful LGBT digital magazine, has provided exactly such an avenue. “The idea behind Pink Pages was that I, along with my friends in
Delhi, Mumbai, Bangalore and Kolkata thought we should provide a platform for the
discussion of gay issues in mainstream media. It started off as a newsletter and became
the first national magazine that gave a voice to the Indian LGBT community as a
whole”, says Udayan, Editor-in-Chief.
From Mumbai to Kolkata, rainbow flies high (StickyRice.com)
by Michael Lenz
“Pink Pages” is a direct product of the court ruling. “Before hardly any gays or lesbians
would have dared to write for such a Magazine or advertised any contact ads in its classifieds”, explains Udayan.
CONTACT PINK PAGES
Website: www.Pink-Pages.co.in
Advertisements: [email protected]
Editor in Chief: [email protected]
Creative Director: [email protected]
Phone: +91-9739066997, +91-821-2500118
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