september 2013 - Greater Naples Chamber of Commerce

Transcription

Business
urrents
SEP T EMBER 2 0 1 3
www.napleschamber.org
Building Health
Engagement Will Build
Florida Business
Content
Marketing for
Small Business
LEGACY LEADER
PROFILE:
Richard Akin,
Healthcare Network
of Southwest Florida
TM
2 SEPTEMBER 2013 I Business Currents™ I Visit Us Online at www.napleschamber.org
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Visit Us Online at www.napleschamber.org I Business Currents™ I SEPTEMBER 2013 3
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™
CONTENTS
7
BUSINESS CURRENTS™ MAGAZINE |SEPTEMBER 2013 | VOLUME 8 / NUMBER 8
13 COVER STORY
Building Health Engagement Will Build Florida Business
In an unsettled regulatory atmosphere, amid rapid change
in the health-care industry, it’s more important than ever for
organizations to know where their health dollars are going.
19
LEADERSHIP
From the Former
President & CEO
A farewell letter from the Chamber’s
fearless leaders the past 11 years,
Michael Reagen, Ph.D.................7
HEALTHCARE
Skin in the Game
In 2011, columnist Steve Rasnick
wrote an article introducing readers to
the then new concept of Accountable
Care Organizations (ACO). Now,
almost two years later, it’s a good time
to revisit the issue. Find out why......9
EDUCATION
Expanding Health Care
Education and Enrollment of
the Uninsured
Here in Collier County, the Healthcare
Network received just over $176,000.
Find out what it will be used for......17
QUESTIONS & ANSWERS
Content Marketing for
Small Business
A major change in buyer behavior
has enabled small companies to
market just as effectively as the big
guys............................................19
LEGACY LEADER PROFILE
Richard Akin, Healthcare
Network of Southwest Florida
Richard Akin’s office consists of doors,
windows …and four wheels............25
NEW MEMBERS
Chamber welcomes
27 new members........................31
RIBBON CUTTINGS
Recent ribbon-cutting
ceremonies.................................34
THE CHAMBER SCRAPBOOK
Photos from our monthly
and annual events......................36
25
RENEWING MEMBERS
Celebrating Chamber members
who renewed their membership
and milestones...........................38
BUSINESS BRIEFS
A look at what’s happening
in business.................................42
EVENTS CALENDAR
A look at upcoming
Chamber events.........................44
TRANSITIONS
Business pros on the move and
accomplishing big things............47
Business
urrents
™
A PUBLICATION OF THE GREATER NAPLES CHAMBER OF COMMERCE
Business
urrents
PRESIDENT & CEO John S. Cox, CEcD, CCE
EDITOR Kathy Gulvas
™
DESIGN & PRODUCTION Alicia Robbins / Panther Printing
editorial board
Teresa Morgenstern, Chair
David Dorle
Michelle Gleeson
Joe Landon
Edward Morton
Stephanie Spell
Damian Taylor
Michael Wynn
CONTRIBUTING WRITERS
Newt Barrett, Teresa A. Morgenstern, Cyndy Nayer, Steve Rasnick,
Dr. Michael Reagen, Louis J. Traina, EdD
LEGACY LEADERS
Arthrex, Inc., Barron Collier Companies, Collier Enterprises,
Golisano Children’s Hospital of Southwest Florida, Hacienda Lakes of Naples, LLC,
Healthcare Network of Southwest Florida, IBERIABANK,
Lutgert Insurance/Premier Sotheby’s International Realty,
Moorings Park, Naples Daily News, NCH Healthcare System,
Physicians Regional Healthcare System, Stock Development,
TECO Peoples Gas, The Arlington of Naples, Wells Fargo
ADVERTISING Russell Burland
239. 298.7920
[email protected]
Andrea Sturzenegger
239. 298.7934
[email protected]
Timothy Reidy
239.298.7932
[email protected]
CHAMBER STAFF John S. Cox, CEcD, CCE, President & CEO
Joan Larson, CFO & COO
Brenda O’Connor, Sr. Vice President
Robert J. Mulhere, AICP, Of Counsel, Public Policy
Russell Burland, Sr. Vice President, Member Services
Cotrenia Hood, Vice President, Business Development
Amanda Beights, Vice President, Leadership Collier Foundation
Kathy Gulvas, Vice President, Communications
Andrea Sturzenegger, Marketing Development Director
Don Neer, Director of Member Services
Timothy Reidy, Account Executive
Kim Olson, Senior Accountant
Nancy Kerns, Visitor Information Center Specialist
Kaitlan Benedict, Executive Assistant to the President
Judi Menard, Member Services Administrator
Kari Osnes, Office Administrator
Business Currents™
Official publication of the Greater Naples Chamber of Commerce
2390 Tamiami Trail North, Suite 210, Naples, FL 34103
239.262.6376 | 239.262.8374
www.napleschamber.org
LEADERSHIP
TM
FROM THE FORMER PRESIDENT & CEO
W
hen offered the opportunity to come
here in 2002, I told chamber leaders
my plan was to work 10 years, try to
make a well-received contribution, retire and be
engaged with the community, so my wife Susan
and I could enjoy Naples for the next 20 years.
Now, after 11 years, it is time for me to leave the party. It has been an honor to
serve you and to try to make a difference.
Many thanks for the guidance, advice and support you have shared these past
11 years as, together, we have worked hard on advancing our member services,
championing partnerships and alliances for economic diversity and leadership
development throughout our region. Collier County has grown dramatically, especially during the last 30 years.
Today we have 330,000 marvelous people who have been drawn to permanently
live here by our marvelous quality of life. We will proceed to progress positively
because our community will continue to be a magnet for people with talent and
treasure in the remainder of this decade if all subordinate parochial interests
and purposively stay focused on why it is in their own best, vested interests to
nourish it.
The Greater Naples Chamber is the largest in Southwest Florida and among
the most respected in Florida. It has more than 1,800 members who employ 50,000 citizens primarily in Collier and Lee Counties. It
is the corporate member of the Leadership Collier Foundation, which has nearly 1,000 alumni of its five leadership programs.
In the past year, it assumed eight educational and recognition programs focusing on economic development and established
The Partnership for Collier’s Future Economy™, which has joined with the Horizon Council of Lee County and Florida Gulf Coast
University to work on regional economic development efforts. Our staff and board of directors are deeply involved in advancing our
total community and work hard to resonate with the common interests of our various businesses, civic and residential clusters.
The Chamber, the Leadership Collier Foundation and The Partnership… working from our well-located chamber building… will
continue to flourish under the leadership of my successor. John Cox is a competent, talented, balanced, seasoned association executive experienced with local and regional development.
Working with our extraordinary staff and guided by our Boards, John Cox will soon dazzle all with his mature talent as he leads us
all to the next level. Selected from a national search that drew 154 candidates, he has my unqualified support. Please assist him as he
transitions to our community. Welcome him now as you did me in 2002.
Meanwhile, keep in touch with me. Susan and I have planned for our next 20 years here and will continue our community activities.
Please stay in touch with us. My new email is [email protected]. My cellphone is (239) 595-5616.
And as they used to say in the Midwest: “Our porch light will always be on for you!”
Respectfully and gratefully,
Michael V. Reagen, Ph.D.
Former President & CEO, Greater Naples Chamber of Commerce, Leadership Collier Foundation,
& The Partnership for Collier’s Future Economy™
Legacy Leaders
Board of Directors
Michael Wynn
Dudley Goodlette
Chairman
Chair- Elect
Sunshine Ace Hardware, Inc. Vice Chairs
Katie Sproul
Immediate Past Chair
Barron Collier Companies
Tom Buckley, Finance
Naples Day Surgery
Michelle Gleeson, Marketing & Communications
Gulfshore Insurance
Bud Hornbeck, Resource
Lutgert Insurance
Colleen Murphy, Governance
Bascom Palmer Eye Institute
John Passidomo, Public Policy
Cheffy Passidomo
Bill Spinelli, Public Policy
Titan Homes, LLC
Jim Warnken, Research
United Way of Collier County
John S. Cox, CEcD, CCE, President & CEO
Greater Naples Chamber of Commerce
Ex-Officio
Murray Hendel
Lou Vlasho
Collier County Tourist Development Council Fifth Avenue South Business Improvement District
Russell A. Budd
Jeffrey D. Fridkin
PBS Contractors, LLCGrant Fridkin Pearson, P.A.
Of Counsel
CJ Hueston
Edward A. Morton
Corporate Dimensions, Inc.Wasmer Schroeder & Company, Inc.
David Weston
Naples Lumber and Supply Company
Directors
P. Thomas Abraham
Morton Wasmer Abraham Construction
Richard Akin
Healthcare Network of Southwest Florida
Libby Anderson, M.S., SPHR
TalentForce Solutions
Kirax Corporation
Bob Murray
Collier County Planning Commissioner
Leo Ochs
Collier County Manager’s Office
Kamela Patton, Ph.D.
R. Bruce Anderson
Collier County Public Schools
Michelle Edwards Arnold
Collier Enterprises
Derrick Ayers, CPA
Manhattan Construction (Florida), Inc.
Roetzel & Andress, L.P.A.
Collier County Government
Fifth Third Bank – South Florida
Joe Buckheit
MediaBrains, Inc.
C. Scott Campbell
Physicians Regional Healthcare System
Mei-Mei Chan
The News-Press Media Group
Marvin Easton
IBM-Consultant-retired
Len Egdish
Naples Daily News
Todd E. Gates
GATES
Cheryl Pavlick
KP Pezeshkan
Julie Principato
Nordstrom
Sheriff Kevin J. Rambosk
Collier County Sheriff’s Office
Mayela C. Rosales
Media Vista Group
Emad Salman, M.D.
Golisano Children’s Hospital
of Southwest Florida
Julie Schmelzle
Bank of America Merrill Lynch
John Schmieding
Arthrex
Thomas Schneider
Jim Gburek
Ex Officio Liaison with GNL
Dottie Gerrity
Hahn Loeser & Parks LLP
IberiaBank
Tom Graney
Fidelity Investments
Clark W. Hill
Hilton Naples
Jeanne L. Seewald
Kent Shoemaker
Lipman Produce
Michael F. Stephen, Ph.D., P.G.
Coastal Engineering Consultants, Inc.
Brian Stock
Shelley Lund Hobbs
Stock Development
Errol Howard
TECO Peoples Gas
Jason Hunter Korn, Esq.
First National Bank of the Gulf Coast
Dan Lavender
Hacienda Lakes of Naples, LLC
Steve L. Magiera
The Arlington of Naples
Florida Weekly
Wells Fargo
Cohen and Grigsby, P.C.
Moorings Park
The Greater Naples Chamber of Commerce
thanks our Legacy Leaders for their support and dedication.
Together, we are striving to make Collier County the best place
in America to live and work.
Edmundo Muniz
Florida Gulf Coast University
Peter L. Manion
Fun Time Childhood Academy
Thomas M. Moran
Moran Edwards Asset Management Group
of Wells Fargo Advisors
Leroy Sullivan
Gary Tice
David Torres
Vicki Tracy
Kathleen van Bergen
Artis—Naples
Allen Weiss, M.D.
NCH Healthcare System
Ryan Williams
Northwestern Mutual Financial Network
H E A LT H C A R E
Skin in the Game
By Steve Rasnick
I
n the summer of 2011, I wrote an
article introducing you to the then
new concept of Accountable Care
Organizations (ACO), which was part
of the Patient Protection and Affordable
Care Act of 2010 (PPACA). Although it
represented only seven pages of the 2800
page law, it could prove to be the part
that impacts Americans most frequently,
because it involves the manner in which
our medical care may be delivered in the
future. Now, almost two years later, it’s a
good time to revisit the issue, especially
since the first ACO’s became operational
on January 1, 2012 and that more than
300 have now received their license from
CMS. It is expected that several hundred
additional ACO’s will be licensed by
CMS over the next year. It is the start of a
paradigm shift that has legs and likely will
survive, so we had better become more
familiar with the concept.
Historically, providers of care are
compensated based upon what we know
as “fee for service.” In other words, they
are compensated based upon the number
of services that they provide. The greater
the number of services, the greater their
compensation, which might be the correct
method of compensation if you were
picking tomatoes, but does it create the
right incentives for providers? I think not,
and it is this inappropriate alignment of
provider compensation that is one of the
primary reasons that medical care costs in
America are rising at an unsustainable and
unaffordable pace. Under an ACO model,
provider payment models are realigned
and future provider compensation will
be based less on the volume of services
provided and more on the quality of care
provided and positive medical outcomes.
Keeping patients healthy will become the
number one goal of providers.
Under an ACO, groups of hospitals and
providers are expected to band together
for the purpose of improving the quality
of patient care by providing coordinated
patient care and accepting responsibility
for improved patient outcomes. HHS
anticipates that this approach will result
in a reduction of unnecessary services and
provider errors, and will result in fewer
in-patient admissions, the most costly
Medicare benefit.
To better understand how the payment
system reforms will require providers to
bear greater population-based financial
risk, you must first understand the risk
continuum, a logical migration forward
and where the ACO model sits in the
continuum. The following programs
reflect the degree of population risk
transferred to providers, running from the
lowest provider risk of fee for service to
the highest provider risk of full capitation.
• Fee for Service: Providers are paid
for each unit of service, without any
spending limits.
Sicker patients
generate more revenue than the healthy
patient that is seen only once per
year for their wellness exam. Under
the current system, most providers
would simply go out of business if
everyone was healthy. I think that you
will agree that it really is an illogical
compensation system for providers.
• Pay For Coordinated Personal Care:
Provider payment is based upon their
ability to successfully manage patient
care.
• Pay For Performance:
Provider
payments are tied to objective measures
of performance. This area includes
programs like Value Based Purchasing
and Hospital Re-admit policies.
• Episodic
Payments:
Provider
payments are based upon delivery of
services within a specific timeframe.
• Medicare Shared Savings: Providers
are compensated for providing better
patient care and more effective disease
management. By keeping patients
healthy, providers receive the highest
level of compensation. This is the
model that gave birth to the ACO
movement.
• Capitation: Except for a few areas
of the country, this concept scares
most providers. In this model, a
provider receives a monthly capitation
amount for each of their patients and
is responsible for providing all care
for that patient, within the scope of
their specialty. The provider bares
full financial responsibility for the care
that each of their patients requires.
Medicare initially established
potential ACO models:
three
1.Medicare Shared Savings Model:
Through this model, providers,
usually hospitals, agree to accept
more risk regarding the treatment of
the Medicare population assigned to
them. Depending on the risk model
chosen, they have an upside, as well
as, a potential downside. If they are
successful in improving the quality
of care of a patient, within the 33
measurements established by CMS,
they will receive a Medicare + payment.
However, if they are unsuccessful,
they will receive something less than
the normal Medicare payment.
I believe that the most important
element of Shared Savings is a
fundamental change in the traditional
risk model. Under this program, hospitals
accept more risk in return for financial
rewards and by standing closer to the risk;
the quality of care should theoretically
increase. Moreover, if they can satisfy the
33 requirements that CMS has established
for an ACO, they should be able to carry
this new culture forward into the non-
Changing moments; changing lives.
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Ways we can help you
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• If you have an employee affected by serious
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Ways you can help us
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Encourage your employees to volunteer
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Support our FUNdraising events through
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Medicare commercial population.
2.Advanced Payment ACO Model:
Creating an ACO is a very expensive
proposition, often costing several
million dollars of start up capital. For
that reason, the initial ACO applicants
were usually well capitalized
urban hospitals that had previously
acquired medical practices, or were
in the process of acquisition. That
left a potential gap for rural areas
and this method was established by
CMS for these rural areas. Through
the Advance Payment ACO Model,
selected participants in the Shared
Savings Program will receive advance
payments that will be repaid from the
future shared savings they earn. CMS
will recoup these advance payments
from an ACO’s shared savings.
trying to herd cats. Finally, establishing
and managing objective and honest
performance measurement standards
amongst a diverse provider group will be
equally difficult.
Based upon over one billion dollars of
paid claims we have processed over the
past eight years, we have been able to
profile the providers within every zip code
or Health Economic Zone (HEZ) where
we do business. Without exception, in
every HEZ 10-15% of the providers are
“Non-Endorsed,” meaning that there
practice patterns are inconsistent with
those of their peer group and/or the most
common standards of medical practice.
Interestingly, there is a correlation
between cost and quality, and we have
found that Non-Endorsed provider
outcomes are always more costly than
their peer group, often by as much as 40%.
With 10-15% of all providers operating
as outliers, in order for a brick and mortar
ACO to be successful and actually realize
any significant shared savings, they will
need to effectively monitor and manage
3. Pioneer ACO Model: The Pioneer
ACO Model is a CMS Innovation
Center initiative designed
to
support organizations with experience
operating as Accountable Care Organizations (ACOs) or in similar
arrangements in providing more
coordinated care to beneficiaries at
a lower cost to Medicare. The Pioneer
ACO Model tested the impact o
f
different payment arrangements in
helping these organizations achieve
the goals of providing better care
to patients, and reducing Medicare
costs. This program was initially offered to 32 organizations and
is now closed. No SW Florida hospital
was included in this initiative.
Irrespective of the model chosen to
create the ACO, all ACO’s must possess
the same characteristics. Herein lies the
challenges and the opportunities:
• Local accountability for cost, quality
and capability
• Shared savings
• Performance Measurement
A hospital can establish what I will
call a “brick and mortar” ACO by simply
buying up local medical practices and
organizing them into a common delivery
mechanism. As you would imagine,
the cost of acquiring practices can be
enormous as will the creation of common,
shared electronic medical record.
Developing and implementing specific
shared practice patterns amongst a group
of diverse physicians may be as difficult as
the outliers. In order for providers
within an ACO to thrive, they will have
to be adaptable to change. I anticipate
many early provider retirements,
because adaptability is not a common
characteristic amongst scientists.
The second type of ACO which is
evolving is what I call a “Virtual ACO.”
This may be a community hospital that
contracts for primary and specialty care or
a primary or specialty group that contracts
with a hospital or hospitals for in and out
patient services. Either way, the majority
of ACO interest and activity is occurring
in the virtual ACO arena, because
“necessity is the mother of invention.” In
order to survive, an individual medical
practice that is not acquired must develop
a survival strategy, and this is one of the
most common. Funding and governance
are the biggest challenges in this approach
as is agreement on a common electronic
medical
record
and
performance
management requirements. I personally
do not think that this model will survive
and, unfortunately, it does note bode well
for the individual practitioner.
The last element, and perhaps the
The
-List
is getting ready.
The Arlington of Naples has
officially exceeded its presales goal
and that means we’re getting ready
for a much-anticipated event: groundbreaking. Founders have already
prepared for a secure future—and
soon they’ll be customizing their
new homes! If you’ve not yet joined
“the A-List,” we invite you to learn
more about significant benefits
available only to Founders—and
only until we break ground.
most important, in a successful ACO
is the patient. Often, the patient is
the biggest impediment to wellness.
Since PPACA, most of our plans have
implemented unlimited wellness and
prevention programs yet only 30+% of all
of our participants take all of the required
wellness exams for a person of their age.
In addition, once a chronic disease is
identified and treatment started, more
than 40 % of our participants fail to
complete the total course of treatment,
which includes taking all of the prescribed
medications for the entire course of
treatment.
Under PPACA there are 63 approved
wellness and preventive procedures,
which all non-grandfathered plans have to
cover at 100%, not subject to deductibles,
copays, or other limits. I can’t understand
how any individual could fail to take
advantage of this wonderful new benefit,
but, unfortunately, some of you will be too
busy. Shame on you!
Under PPACA, we will have 30 million
newly-insured Americans seeking medical
care in America. That means that medical
treatment will be more difficult to receive
and you better get used to being seen by
physicians assistants for all but the most
serious cases. Part of this change will
evolve around fewer individual medical
practices and many more group practices,
or ACO’s. The principles behind their
creation were solid; keep people healthy
and we can reduce medical costs in
America.
However, without active
participant participation in their health,
it cannot succeed.

Steve Rasnick, president of Self Insured Plans
LLC and Accountable Care Administration LLC,
has over 40 years of employee benefit experience,
having held senior level consulting positions
with Reed Stenhouse, a division of Alexander &
Alexander in Chicago, as well as having provided
insurance consulting services to more than 300
groups in Illinois.
Call or stop by our Information Center today! (239) 206-2646 or (866) 986-9690
The Arlington Information Center and Model
12276 Tamiami Trail East, Suite 501 • Naples, FL 34113
Mon.-Fri. 8:30-5 | Sat. 9-4 | Sun. 12-4 |
Or by appointment • www.ArlingtonNaples.org
The Arlington of Naples welcomes people of all faiths, beliefs and traditions.
A Lutheran Life Community — Serving seniors and their families for more than a century.
Lutheran Life Communities: Empowering vibrant, grace-ﬁlled living across all generations.
COVER STORY
Building Health Engagement Will Build
Florida Business
By Cyndy Nayer
I
n an unsettled regulatory atmosphere,
amid rapid change in the health-care
industry, it’s more important than
ever for organizations to know where
their health dollars are going. Yet many
employers and insurers don’t even ask
basic questions. Previous national surveys
can offer a window into the incentives
and motivators that drive patient and
supplier behaviors – insights that can
help organizations spend smarter and
achieve greater wellness among covered
populations.
monies for both the plan sponsor and
the beneficiaries that may, in fact, put
compensation or even jobs at risk. So,
the question for Florida business is: how
much money could be re-assigned based
upon engagement and paying for better
outcomes?
An Overview of Survey Findings That
Could Be Similar To Your Organization
Consider these findings from one of
the recent reviews of the survey, detailing
the opportunities for benchmarking and
redesigning benefits for better outcomes:
national or state standards for care (we
use the US Prevention Services Task
Force recommendations).
•Most companies provide a health
risk appraisal, though participation
averages less than 20%.
• Often, lifestyle-change programs are
offered (nutrition counseling, fitness
discounts, stress management) but
participation averages are lower than
10%.
The following charts synthesize some
of the findings by size of company: fewer
than 1000 employees, 1001 to 10,000
employees, and over 10,000 employees.
Business throughout Florida can
learn from companies large and small to • Most of the companies are self-insured,
some as small as 100 employees.
optimize health and productivity. In a
Less than half of the companies
new analysis of survey data from various • Most companies spend more of their
offered
a yearly biometric screen to their
market sectors (health systems and
total revenue dollars to provide health
employees;
the others do not know the
government
employers,
manufacturing,
Building Has
ealth Engagement Will Build Fcare
lorida Business thought. This is
benefits
than they
existing
or
comparative risk in their
education
public entities, among
not how many companies look at their
By Cyndy and
Nayer populations.
Twenty-five companies do
others), respondents represented 750,000
budgets. In one company, for every
not
know
exactly
where they could spend
covered lives and $3.5 billion in annual
one dollar of health care waste, $10 of
health careIn a
n u
nsettled r
egulatory a
tmosphere, a
mid r
apid c
hange i
n t
he h
ealth-‐care i
ndustry, it’s ore the
health
care
dollars
form
efficiency
and
costs.
product had to be sold—a direct hit to
outcomes
because
they
cannot
prioritize
important ever for
for participation,
organizations to their
know where their health dollars are going. Yet many employers productivity.
Many offerthan incentives
the emerging risks such as non-adherence
including
(but not
limited
to):ask basic questions. and insurers don’t even revious national surveys an oto
ffer treatment.
a window Only
into the • MostPcompanies
use claims
data cas
three companies
their
primary
source
for
benefits
•incentives Health risk
screenings
and motivators that drive patient and supplier behaviors – insights that an hparticipants
elp know
if ctheir
followed up on
decisions, and most do not compare recommended steps. All of the companies
•organizations Preventive screenings
spend sand
marter and achieve among statistics
covered populations. togreater nationalwellness or state-level
could benefit by adding a question to their
immunizations
(we use the Behavioral Risk Factor
•
programs
for conditions
u r v efrom illance
Management
Business throughout Florida can Slearn such as diabetes, high blood pressure,
Survey [CDC.gov]
companies large obesity,
and small o optimize hfor
ealth and high cholesterol,
andtsmoking
comparison).
a new analysis of ofsurvey data than
from •productivity. Identification In and
management
• Less
20% of
various market ectors (health systems companies know
depression
as a sconsistent
and serious
thatm
exists
with cardiaceducation and
the
percent
of their
as diagnosis
employers, anufacturing, and public metabolic disease
population with a
entities, among others), respondents represented declared Primary
• Generic and branded pharmaceutical
Care
Physician
750,000 adherence and management programs,
(PCP).
as well as medication-management
Chart 1 Respondents' Market Sectors Mining 2% Public Administration 9% Manufacturing Other Services (except PubAdmin) 4% 21% care costs. programs
•Most companies
Retail know
exactly
6% •Use of patient-centered medical
Many offer incentives for participation, Transportation what
their
pharhomes and telemedicine, and less use
Health Care 2% maceutical costs
41% including (but rooms
not limited to): of emergency
Informatics are — but few
2% Finance In most cases, the respondents had
know if the benefi4% to •struggle
access
the participation
Health torisk screenings ciaries are adherProfessional rates, while beneficiaries were not
Education 2% Management ent to treatment or
• Preventive screenings and immunizations 5% 2% signing up to participate, leaving wasted
if the providers use
• Management programs for conditions such as diabetes, high blood pressure, high cholesterol, Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2013 13
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employees, 1001 to 10,000 employees, and over 10,000 employees. Size of Employer by #FTEs Range of #FTEs <=1000 2 to 1000 1001-‐ 10000 1001 to 10,000 >10000 10,500 to 104,490 Average Size of Company 9632 EEs Average Number of Covered Lives 13, 736 $Per–Member-‐Per-‐Month Costs Y2009 Average: $5623 Range: $2327 to $11309 Average: $5978 Range: $2833 to $14142 $Rx as % of $Total Healthcare 15% 20% Average: $4810 Range: $3176 to $10,689 17% PMPY Average: $5554 17% biometric screens: do you have a primary into the employer, and it travels across comes-based contracting changes that we
care provider that you have visited within all of the service providers (health plan, have suggested to employers include addthe last 18 months, yes or no? This would clinicians, communications companies, ing a clause that withholds one percent
provide an
Less than half of the companies offered a yearly biometric screen to their employees; the others immediate number of those treatment providers, hospital systems, of the payment unless there is improved
do not for
know he existing or comparative risk management
in their populations. ompanies do not kor
now participation, cadherence
to treatment,
companies). Twenty-‐five at risk
both texisting
conditions
and information
reduction
in
emergency
room
use.
If
the
dividends
of
reduced
health
risks
inappropriate
care.
exactly where they could spend the health care dollars for efficiency and outcomes because they cannot and costs are shared across the stake- The Impact of the ACA in Engagement
Health Management
as a Strategic
prioritize the emerging risks such aholders,
s non-‐adherence to treatment. nly three companies know if their then everyone wins–
the friction ODecisions
Imperative: The Outcomes-Based
is reduced. The
goal, then,
find
that
participants followed up on recommended steps. All oisf ttohe companies could benefit by adding a Contract
Engagement becomes even more critiharmony,
and
it
is
best
found
in
engagequestion to their biometric screens: do you have a primary care provider that you have visited within The importance of active participation ment and accountability that produce cal as the Affordable Care Act launches
the last 18 months, r no? This would people,
provide an immediate of those at risk for both in
the Health
Insurance
Marketplaces
by the
beneficiary
cannotyes be o
overstated.
healthier
healthier
organizations,number 2014.
Many
companies
are
calculating
But
the
importance
of
the
employer
plan
and healthier
existing conditions and inappropriate care. communities. This is accomsponsor is just as important. Purchasing the right benefits and holding the
service providers accountable for better
outcomes, beginning with higher engagement levels, is the first step.
plished through an outcomes-based contract (figure 1).
In the years since we defined the
value-based benefit design process to include services and technology that reduce
wasted costs and improved engagement,
we initiated the call for higher levels of
engagement across the entire delivery
system. By focusing contracts solely on
cost, the opportunity for risk reduction
is lost.
By providing relevant, actionable information in choice and cost to the beneficiary, the employer can use the purchasing expertise of running a business
to train the beneficiaries how to choose
health care. By choosing care services
that include coordination of care from the
physician to the physical therapist to the
pharmacist, as an example, the adherence
rates go up and the costs of emergency
room visits go down.
But engagement is not just on the
part of the consumer or patient. It carries
Figure 1 The Outcomes-‐Based Contract Builds Engagement Across the System Some of the value-based benefit changes that we have suggested to employers
include enhancing incentives for employees who participate in biometric screens,
who join care or lifestyle programs early,
who adhere to treatment protocols, and
who use primary care, urgent care, or telehealth to reduce emergency room use.
Some of the most-recommended out-
what their penalty exposure will be next
year, but they are not calculating what
their subsidy could be if they keep their
employees on the health plan. In order to
achieve maximum participation in prevention, wellness, and chronic care management, health improvement must be
an integrated part of the overall business
strategy.
Perhaps the most pressing need in
Florida is understanding the impact that
the ACA, and specifically the decision to
expand Medicaid, could have on Florida
businesses. Many business decisionmakers do not understand the benefit of
Medicaid in holding down the costs of
commercial health care expenses.
Of the 400,840 employers in Florida,
396,515 employ less than 500 workers,
which, by the Department of Labor standards, classifies them as a “small” employer. Twenty-eight percent of workers are uninsured. In Florida, 47% of the
uninsured non-elderly (workforce age)
are Caucasian, and 64% are US Citizens.
(Census.gov) They either pay for care out
of their pocket or they forego care, become
much sicker, and land in the emergency
room. When uninsured folks cannot
pay their hospital costs, hospitals receive
some reimbursement through the Disproportionate Share for Hospitals (DSH)
subsidies. Or, the costs may simply be
written off—except they will often show
up in higher commercial (employer-employee) costs for inpatient care.
Looking back on the survey’s numbers
on both emergency room use and lack of
engagement, there is much at stake for
our local and statewide employers. When
people use the emergency room as their
primary care for non-emergencies, when
there is lack of participation or adherence
to medical advice, everyone pays a price.
Final Thoughts
The exquisite tension between health
and economics can be reduced when the
focus is on engagement and accountability
for outcomes rather than solely on cost. At
a time when businesses are rebuilding and
many communities are weighing the options for reducing the numbers of teachers, public health centers, or public safety
resources (police and firemen), these figures represent a real difference for real
families and real businesses. The clinical
and financial health of people, businesses,
and communities means the attraction of
talent, the retention of jobs, and the reduction of wasted dollars. Florida businesses can use their purchasing power
to improve the accountability for health
through simple, but important, steps.

Cyndy Nayer is President of CyndyNayer.
com, promoting health engagement and digital innovation, which is a division of her certified wom-
an-business enterprise, River City Partnership on
Health, Inc., a national heath strategy firm. Nayer
is the author of Outcomes-Based Contracting, a
suite of processes for purchasing decisions that
pay for quality. She is founder and former CEO
of the non-profit Center for Health Value Innovation, a community of business and payers
(representing 60 million covered lives) who built
evidence in value-based designs for health and
economic improvement. As former chair of the
Missouri Governor’s Council on Health, Nayer
led the strategy to establish the Office of Women’s
Health. Nayer speaks and writes for national
media on the concepts of consumer and employer
health engagement and is an award-winning developer of worksite health strategies for Fortune
100 companies. She is the author of Leveraging
Health (value-based design), and 101 Lifetips for
Personal Health Management. Her latest book is
scheduled for publication in early fall, 2013.
Translating Low Health Engagement into Potential Job Loss:
Emergency Room Use
The choice of where one seeks care is another important measure in prevention, wellness, and chronic
care management for plan sponsors.
• Sixty-three percent of companies know the total number of ER visits for the past year, an
important waste-reduction fact to know since nationally the highest cost of care is delivered in the
emergency department
• The number of employees who had more than 1 ER visit range from 1 to 2900. Less than half of the
companies request this information from their consultants. • To calculate potential health cost savings, the survey asks how many of these were true
emergencies using 2 proxies for calculation: a visit to the emergency room is considered an
emergent condition if there is 1/ treatment of any kind in the ER, from an aspirin to a prescription,
or 2/ an inpatient stay (in other words, anything that had a billing claims code).
o The highest rate of emergencies as a function of the total emergency department visits was 6.7%.
This compares to the national average of 11.7% of ER visits as true emergencies in those visits
paid by private insurance (commercial or employer-sponsored).
o The highest number of reported emergent conditions (resulting in follow-up treatment or
inpatient stays) for any single company was 1540 out of 23,000 visits for one manufacturing
company (approximately. 7%). o The actual number of non-emergent visits, then, is 21,460 for this company, and these visits may
have been eligible for treatment in a lower-cost setting such as an urgent care clinic, primary
care doctor, or convenient care clinic. o At an average cost of $1,000 per ER visit, the resultant non-emergency care and dollars leads to a
total of $21,460,000 in potential waste. (the current average cost of ER was $1300+ in 2012. You
can learn more here).
o The average US wage in 2011 was $41,673.83 per person, which means that, for this company, the
inappropriate care could have led to a potential loss of 515 jobs ($21,460,000/$41,674 = 515).
E D U CAT I O N
Expanding Health Care Education and
Enrollment of the Uninsured
By Louis J. Traina, EdD
S
ixty pounds overweight and
borderline diabetic, 15-year-old
Naila could have been just another
costly statistic among the 7.6 million
uninsured children in America, but today
she is 50 pounds lighter, a vibrant teen
contributing to her community thanks
to the comprehensive managed care she
received through the Healthcare Network
of Southwest Florida (Healthcare
Network).
which will be used to expand education
and enrollment in Golden Gate, East
Naples and Immokalee.
ensure necessary treatment and provide
preventative education that actually
reduces long-term health care costs.
Last year, Healthcare Network
provided $3.4 million in uncompensated
medical and dental care to 45,000 underor uninsured people (32,000 of whom
were children). By providing these
families with a “patient centered home,”
doctors are able to follow their patients,
Healthcare Network does this with
a staff of 275, including 42 medical and
dental professionals plus medical students
from Florida State University College of
Medicine and the University of Florida
College of Dentistry. Other significant
educational partners include Lorenzo
According to the Health Resources
and Services Administration (HRSA), one
out of every 15 people living in the U.S.
now relies on a community care provider
like Healthcare Network for primary care
and those numbers are expected to rise
dramatically under the Affordable Care
Act.
Studies show that if the 46 million
uninsured people in America were to
suddenly have health insurance coverage,
there would be a crisis due to the lack of
primary health care clinicians to serve
them.
“We’re creating innovative solutions to
address the dilemma of providing quality,
managed healthcare for people that few
agencies are willing to care for,” says
Healthcare Network CEO Richard Akin,
who has served the Network for over
30 years. “We offer an alternative to the
more expensive and often inappropriate
emergency room. If more people have
access to care with an emphasis on
prevention and treatment, we all benefit.”
The success of community health
centers like Healthcare Network
has drawn significant attention in
Washington. In July, the U.S. Department
of Health and Human Services (HHS)
awarded more than $150 million to assist
community health centers in education
and enrollment of uninsured individuals
in new health insurance coverage options
under the Affordable Care Act.
Here in Collier County, the Healthcare
Network received just over $176,000,
Healthcare Network physician Dr. Jorge Camina motivated 15-year-old Naila to lose 50 pounds by
exercising and eating healthier. Naila’s success inspired her father to lose 50 pounds as well. This sort of
managed care for the under- and uninsured is better for the patient and more cost effective.
Walker Institute of Technology Dental
Assistant Program and Nova Southeastern
School of Nursing.
“Most people have no idea of the many
facilities and services we offer,” says Akin.
“That’s why we recently conducted a
re-branding to reintroduce ourselves as
we move the Network toward a Patient
Centered Medical Home that facilitates
partnerships between patients and their
physicians. It’s what’s best for the patient
and it’s the way health care should be
provided.”
The Healthcare Network serves the
community with 13 care centers located in
North Naples, East Naples, Golden Gate,
Marco Island and Immokalee, as well as
the NCEF Pediatric Dental Center on the
Collier campus of Edison State College
and the Ronald McDonald Care Mobile®.
Funding
for
the
Healthcare
Network comes from patient fees and
reimbursements, federal grants and
generous philanthropic support. More
than 96 percent of funding goes directly
to patient care.
“The Healthcare Network will be
leading the way in providing quality
managed healthcare for a growing
population of Collier citizens,” says
Healthcare Network Foundation Board
Chair Emily Watt. “As that population
grows, so does the tremendous need for
services not covered by Medicaid, such
as basic dental care for pregnant mothers.
These are vital services that greatly impact
the lives of children and families of Collier
County.”

Louis J. Traina, EdD, is Executive Director
of the Healthcare Network of Southwest Florida
Foundation. Traina served Hodges University
for 13 years as Vice President of University
Advancement and Executive Director of the
Foundation. He also served as provost for Edison
State College, Collier County campus and as
vice president for institutional advancement
at Ave Maria University. He can be reached at
239.658.3111 or [email protected].
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QUESTIONS & ANSWERS
Content Marketing for Small Business
By Newt Barrett
N
ot so long ago, big businesses
maintained a huge sales and
marketing advantage over small
businesses. After all, with huge budgets
for salespeople, TV, radio, print, and
yellow page advertising major brands
could easily dominate their markets. Back
then, it was all about outbound messaging.
and at a fraction of the cost.
But, a major change in buyer behavior
has enabled small companies to market
just as effectively as the big guys. How so?
That’s because consumer and businessto-business buyers now use the Internet
for their primary product research. In that
search, they value credible and compelling
content that comes not just from the
media but also from companies selling
products and services.
How do you make that fundamental
shift from traditional media-powered
marketing to the delivery of great online
content that will attract and retain loyal
customers? That’s easy. Simply start
thinking like a publisher. When you boil
it down, publishing is simple to explain
and is the same whether in print or online:
This fundamental buyer behavior
transformation has enabled smaller
organizations to use powerful, but
inexpensive content marketing strategies
that can move prospects to customers
online.
• Second, determine what information
Content marketing enables companies
to build a level of trust among their
customers that makes it easy for those
customers to buy. This is easy to say but
hard to do because it almost certainly
means changing the way you think and
act about marketing.
• First, define a critical group of buyers.
they really need and how they want to
receive it.
• Third, deliver that critical info to that
core group of buyers in the way they
want it.
• Fourth, make sure that your content is
both relevant and compelling.
• Fifth, make it easy for your customer to
take action online.
Case in Point: Wheatmark
How Content Marketing Became the
Lifeblood of Their Business
Wheatmark’s business model involves
helping authors to bring their books
to market. They are unlike traditional
publishers in that they pay no advance or
royalties.
What is Content Marketing and Why
is It So Effective?
Content marketing is the art of
understanding exactly what your customers
need to know, and delivering it to them in a
relevant and compelling way.
This extends way beyond the offering
of product information, and into the realm
of best practices, case studies, success
stories, thought leadership, and more.
Once you have delivered relevant content,
you become a trusted resource. You begin
as a source of information and continue as
a source of products and services.
Content
marketing
bypasses
traditional media just as your clients
are bypassing traditional media in their
search for solutions to tough problems.
Nowhere is this more relevant than the
web. It is possible for an organization
with limited means to create a contentrich, customer-centric site that connects
directly to its current and future clients.
That site can and should provide orders
of magnitude more in-depth information
than an organization ever could have done
in traditional print or broadcast media—
Making People Better
their business.”
Giveaway Great Content to Generate
Great Results
Wheatmark’s first serious content
effort was the creation of the 7 Steps to
Publishing Success video, which walks
prospective authors through the decisionmaking process essential to selecting the
best publisher.
As they describe it:
The 7 Steps to Publishing Success
gives you the insider’s information
you’ll need to become a bestselling
independent author. You’ll gain tips
and proven strategies to successfully
sell more books and make more money
from book sales than ever before.
Wheatmark was one of the pioneers
in independent publishing. We’ve
taken the hard-earned knowledge
we’ve gained from publishing over
1,400 titles in the last 10 years and
packed it into this video presentation.
Our sweat is your gain. There’s no
hype and no obligation.
Wheatmark provides all of the
services that a traditional publisher such
as McGraw-Hill or Simon & Schuster
would provide. This includes affordable
copyediting, proofreading, page design,
cover design, and basic marketing
services.
Wheatmark always had to work hard
to bring in enough authors to ensure a
profitable operation. Nonetheless, they
had been successful since their founding
in 1999 until the dreaded 2008 recession.
Grael Norton was the relatively newly
hired acquisitions editor at the time. His
job was to bring new authors on board
who would pay Wheatmark to help them
publish and market their books. He had
been working very hard talking with
hundreds and hundreds of prospects-most of whom were unqualified.
Although Wheatmark used the
Internet almost exclusively for marketing,
virtually everything they did involved
outbound marketing just as Don Draper
and his 1960s Mad Men colleagues would
have done. As Grael indicated,
“When I started at Wheatmark, our
most popular lead source by far was pay
per click advertising. Then we’d hit the
phones and sort through them, or they’d call
us. It was an incredibly time-consuming,
emotionally draining process as often we’d
be calling people who didn’t want to hear
from us.”
This was definitely selling the oldfashioned way with repeated phone calls,
going over and over sales materials, trying
to convince mostly reluctant authors to
sign up.
Even though Grael noted that the
work was challenging and exhausting,
he learned the hard way what was
really important to these thousands of
prospective authors. Driving sales was a
very labor-intensive operation. Moreover,
they competed primarily on price against
a host of quasi-competitors.
When he joined the company in 2007,
there were 11 full-time employees. This
was a relatively large headcount relative
to revenues. But, until the recession, the
company was solidly profitable.
The 50% revenue drop in 2008 changed
everything. In order for the company to
survive, they had to reinvent themselves
by transforming their sales and marketing
operation completely. Content marketing
became as Grail puts it, “the lifeblood of
Today, Wheatmark delivers even more
terrific content that enables prospective
authors to do everything needed to publish
and to market their books without any
help from Wheatmark.
Even so, a significant subset of their
prospects develop such a high level of trust
that they willingly turn their manuscripts
over to Wheatmark for publication and
for marketing. Wheatmark does such
a great job of explaining the complex
publishing process that many prospects
conclude that they will need lots of help.
Of course, who better to deliver that help
than Wheatmark?
Wheatmark’s Content Marketing
Payoff: Profits Double
Wheatmark’s content marketing
strategy transformation enabled them
to generate just as much revenue as they
had at their peak, but to reduce their
headcount to four and to double their
profits.
Moreover, Grael’s job is much more
enjoyable. He now talks only to people
who really want to do business with
Wheatmark. That makes for a rewarding
job and satisfied customers.
How to Apply Content Marketing to
Your Organization
Can you replicate Wheatmark’s
success? Absolutely! Here are the
key elements to a successful content
marketing strategy:
1. You must have a thorough understanding of
your customers and what is most important
to them. If you do not understand the problems
and challenges they face, you cannot hope to
create content that is truly relevant to them.
Without understanding their problems, you
cannot provide solutions. Wheatmark had
worked closely with authors for years
and truly understood what they were
trying to achieve and the challenges
they faced in bringing their books to
market.
2. Only content that is intrinsically valuable
to your customers will work as a core
component of your content marketing
strategy. Wheatmark’s content is
extraordinarily good and provides
enough value for authors that they
could pursue publishing on their own
if they wanted.
3.A comprehensive content marketing
strategy may provide a complete or partial
replacement of traditional advertising and
marketing. Such a strategy can be both more
effective and less expensive than doing things
the old-fashioned way. Wheatmark has
eliminated all traditional advertising.
4. Great design adds significant value to content
marketing by making it more accessible,
more appealing, and more actionable for
your customers. The old, pre-content
marketing design was busy and
confusing with lots of mixed messages.
Potential customers really didn’t know
what they were expected to do. Their
current site makes it crystal clear what
they do and why visitors should care.
5. Relevant and valuable content is just the
first step in turning a prospect or visitor into
a customer. Then make it easy for them to
buy. Wheatmark’s online home makes
it very easy to take the next step by
getting great free content, calling just
the right number, filling in a form or
sending an e-mail asking for help.
In sum, content marketing should be
vital your small business success.
Because your customers have changed
their buying behavior, you have the
opportunity to reach them directly online
while they are actively seeking solutions.
Your content-rich website provides
relevant and compelling information will
quickly earn your prospects’ trust from
the moment they arrive as visitors. First,
they trust you as a provider of information.
Then, they will trust you as a provider of
products and services.
Content marketing
prospects into buyers.
turns
your

Newt Barrett is a leading thinker on the
new discipline of content marketing. He urges
marketers to think like publishers by delivering
essential, relevant, and timely information that
makes customers smarter and wiser–and much
more likely to become buyers.
Newt is the President and Chief Content
Officer of Content Marketing Strategies, a
Division of Voyager Media, Inc. He teaches
companies the tools, techniques, and tactics that
can turn prospects into customers through the
cost-effective use of content marketing. Newt’s
website is: www.ContentMarketingToday.com.
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LEGACY LEADER PROFILE
Richard Akin,
Healthcare Network of
Southwest Florida
By Teresa A. Morgenstern
R
ichard Akin’s office consists of
doors, windows … and four wheels.
“My office is my truck,” he said.
“My printer is in the back seat. I’m all
over the map since my day could start in
Immokalee or Naples and go from there.”
Akin, who is the CEO of Healthcare
Network of Southwest Florida, has led
the organization for the past 30 years.
Launched in 1977 in Immokalee, the
private, non-profit organization focuses
on family, children, women and dental
care. Today, the Healthcare Network has
13 locations in Collier County with over
169,000 patient visits.
“We accept anybody, regardless if they
have money or not,” said Akin. “Our goal
is to provide the same of standard of care
in Collier County at a very high quality.”
Akin said that healthcare has had its
share of changes in the past several years.
“It has changed drastically, and it’s
going to change a lot more, from a system
based on doing and processing to one
based on values,” he said. “The system
is moving to paid on outcomes, keeping
people healthy and out of the hospital. It is
becoming more efficient and that will help
drive the quality up. For example, back in
the ‘80s and even the 90s, there were a lot
of people in the hospital ICUs (Intensive
Care Units) with central line infections
and ventilator pneumonia. It was common.
Now, it’s not common, patients just don’t
have that anymore. With a better control
on costs, the government is paying more
on value and less on procedures. Modern
countries spend half the amount we do
on healthcare and have better outcomes.
Unfortunately we have a lot of waste in
our system.”
The Healthcare Network’s impact
on Southwest Florida, said Akins, is
significant.
“It’s huge. We treat 40,000 people a
year. As healthcare changes the number of
people on Medicaid or without insurance
will increase in the next five years,”
he said. “We are the largest provider
of primary care in Collier County. We
are doing innovative things with our
Pediatric Dental residency program with
the University of Florida. There is no
reason a child doesn’t receive dental care.
We already know how good dental care
helps a child all-around. That’s possible
because of the training that the University
of Florida dental program provides,
and the partnerships with Edison State
College, which provided the land for the
UF Dental School building, and the funds
from the Winter Wine Festival and a state
matching grant. Our job is to help sustain
it.”
Five years ago, Akin started Integral
Health Plan in Collier County. It has since
expanded to include areas from Tampa
south and Polk County, with plans to add
Pensacola.
“We have 40,000 members and 6,000
doctors,” he said. “It’s unique in that the
profit goes back to the community and not
stockholders. Florida mandates managed
care. Two-thirds of the profits are directed
back to the community to provide more
care for the underserved. The bottom line
is to empower communities to provide a
higher quality of care.”
So what keeps Akin going?
“The key is collaboration with others
in the community,” he said. “I work with
the (Florida State) medical school, the
(UF) dental school, Florida Gulf Coast
University, Edison State College and our
area hospitals, for example, to see how we
can accomplish something for the good of
the community. That could be anything
from addressing the problem of obesity
to adult dental services. As a whole we all
want to get the job done, and together we
can do things that would not be done as
individuals.”
For Akin, it really is all about
collaboration.
“It’s the key. The more people involved,
the better it will play out. Each brings
something to the table,” he said. “The
volunteers for the Ronald McDonald Care
Mobile are the reason it’s said to be the
best in the world. Our volunteers provide
a high level of quality care, efficiency and
focus.”
What inspires Akin?
“My passion is children. They make me
get up every day; they are our future,” he
said.
With all that Akin has accomplished,
how does he measure success?
“I measure that by doing something
that helps improve other people’s lives,”
he said. “It’s not a money thing at all. I
look at what I do as something that God
would be pleased about.”
Along with successes, Akin has had
his share of challenges.
“I’ve learned that you simply have
to keep trying. I had been chasing the
Florida State Medical School to come to
Immokalee and I got several no’s. Then a
friend of mine helped me to meet (FSU)
President T.K. Wetherell and a few weeks
later, his plane landed in Immokalee.
When he toured Immokalee and I shared
this idea with him, his eyes lit up and the
whole thing took off from there. Now we
have improved quality care and the ability
to attract physicians to the area thanks to
having that branch in Immokalee. If there’s
something you really want, you have to
figure out a way to make it happen. I think
writing a grant is the wrong way because
you end up waiting a long time. It’s better
to get out there, find others who want to
work with you to solve a problem, and do
it without the government.”
WHEN A TREE FALLS IN A FOREST…
PANTHER PRINTING HEARS IT!
That is why Panther Printing is FSC® Certified
and FSC® Certified by the Rainforest Alliance™.
ByusingFSC®certifiedpaperandenvelopes,youare:
What
is
FSC?
FSC stands for Forest
Stewardship Council™
– an internationally
recognized forest
certification organization
that rigorously certifies
forest operations to
ensure sustainable pulp
and paper harvesting.
us.fsc.org
• Protecting wildlife and their habitats, along
with threatened and endangered species.
• Preserving forests and natural resources.
• Preventing chemical use and disposal.
• Planting trees in harvested areas to
create sustainable forests.
• Promoting worker safety.
Afterall… Bears, Elk, Deer,
Moose, Owls, and (of course)
Panthers flourish
in sustainably-harvested forests.
www.PantherPrinting.net • 239.643.9999 • 1.800.336.8005
Jonathan M. Frantz, Md, Facs
A Trusted Name in Eye Care
Dr. Frantz is the
first and most experienced
surgeon in Southwest Florida offering:
• Bladeless Laser Cataract Surgery
• Bladeless iLASIK Laser Vision Correction
2100 Tamiami Trail North • Naples
(239) 430-3939
BetterVision.net
Offices in Fort Myers, Cape Coral, Lehigh Acres, Punta Gorda and Naples
In his spare time, Akin enjoys two
things.
“I like tinkering and working around
the house,” he said. “And fly fishing.
Montana is my favorite place to go fly
fishing for trout in rivers and streams.”
Whether it’s working for better
healthcare for communities or catching
fish, Akin said don’t give up and keep
trying.

Richard Akin is the proud father of three
sons; two are lawyers and one is a construction
engineer. Akin was born in North Carolina and
grew up in Fort Myers. He earned his BS degree
in Biology from Florida State University and did
his graduate studies in healthcare administration
at the University of Miami.
About the Author: Teresa A. Morgenstern
is the Director of Communications and Public
Information Officer for Edison State College.
Teresa earned her Bachelor of Arts degree in
Journalism with specialties in sports and feature
writing from Ball State University, Muncie, Ind.
before moving to Naples in 1990. She brings more
than 15 years of public relations and marketing
experience. Since 2011, she has served as the
chair of the editorial board of Business Currents
magazine, the monthly publication of the Greater
Naples Chamber of Commerce.
w w w. h e a l t h c a r e s w f l . o r g | 2 3 9 . 6 5 8 . 3 1 1 3
The Healthcare Network of Southwest Florida Foundation supports the many programs
and services of the Healthcare Network. The Network provides comprehensive, reliable,
affordable and sustainable healthcare for an average of 45,000 people in Southwest Florida,
32,000 of whom are children who depend on us for their primary care.
Go online or call today to find out how to get
involved and help keep your community happy,
healthy and strong for generations to come.
providing quality healthcare for all since 1977
www.westportresources.com
helping navigate
your financial future.
We believe that knowing the right questions
to ask – and then listening to your answers
– are at the heart of helping you reach your
long-term investments goals.
independent investment firm
Collier Place 1, 3003 Tamiami Trail N., Ste. 400, Naples FL • 239.249.8811 • 800.935.0222
Westport Resources Management, Inc. is an Investment Advisor, registered with the SEC. Securities are offered
through Westport Resources Investment Services, Inc., a broker/dealer registered with the SEC and a member of FINRA & SIPC.
CONGRATULATIONS TO:
Alex Franco and the team at
SunTrust Banks, Inc.
950 North Collier Boulevard
Marco Island, FL 34145
(239) 642-4187
www.suntrust.com
On being the first to spot Chester this month!
You could be here next month! Simply find the Chamber Cat (this
page doesn’t count!) and email Kathy
at [email protected]
with the page number.
(Contest open to
Greater Naples Chamber Members
only who haven’t won in the
past 6 months.)
Go Behind the Scenes with
Advances and Trends in Healthcare
The Leadership Collier Foundation Alumni Association™ will host
graduates of its leadership programs during the “Behind-the-Scenes”
program: “Advances and Trends in Healthcare,” which includes a tour
of the new Naples Children and Education Foundation Pediatric Dental
Center at the Edison State College, Collier Campus on Thursday,
September 19 from 12:00 p.m. – 5:00 p.m.
This educational leadership program will feature the area’s leading
experts in the healthcare industry including:
• Dr. Allen Weiss, CEO and President, NCH Healthcare System
• Nancy Lascheid, RN, Co-Founder, Neighborhood Health Care Clinic
• Dan Lavender, CEO, Moorings Park
• Vicki Tracy, Director, The Arlington of Naples
• Dr. Paul Mitchell, Chief Medical Officer, Avow
• Dr. Robert Jones, President, Edison State College, Collier County
Campus
• Dr. Rolando Rivera, President, Foundation of Collier County
Medical Society
Speakers will address a range of topics including recent developments
and trends in the local and national healthcare field, local trends in
Collier County’s population, the emergence of Assisted Living Facilities
in our community, and how to get involved in health wise community
groups and outreach programs.
The day will wrap up with a behind-the-scenes tour of the new Naples
Children and Education Foundation Pediatric Dental Center on the
Edison State College, Collier Campus, located at 7007 Lely Cultural
Pkwy in the Allen and Marla Weiss Health Sciences Hall.
The program is generously sponsored by Edison State College,
Collier Campus. The cost to attend is $25 and includes lunch and the
afternoon program.
Register at: www.NaplesChamber.org/events
Contact Us:
[email protected]
(239) 403-2903
us on
f Find
Facebook
Linked in
New Chamber Members
Advocate Home Care-West, LLC
5100 N. Tamiami Trail, Suite 103
Naples, FL 34103
(239) 213-0777
www.advocatehcs.com
Angelica Torres
2082 Pine Isle Lane
Naples, FL 34112
(239) 357-2418
Anytime Fitness-South Naples
9960 Business Circle, Suite 1
Naples, FL 34112
(239) 659-2002
www.anytimefitness.com
Architects Unlimited
375 Twelfth Avenue South
Naples, FL 34102
(239) 430-3045
www.architectsunlimited.com
AT&T
2083 Tamiami Trail N, Unit 14
Naples, FL 34102
(239) 659-4488
www.att.com
CRE Consultants
1100 Fifth Ave S #100
Naples, FL 34102
(239) 659-1447
www.creconsultants.com
CyndyNayer.com
2316 Pine Ridge Rd #346
Naples, FL 34109
(314) 422-4385
www.CyndyNayer.com
Engle Implant Dentistry
5659 Naples Blvd.
Naples, FL 34109
(239) 593-2178
www.engleimplantdentistry.com
Fido’s Gym
3673 Exchange Avenue, Suite 4
Naples, FL 34104
(239) 659-9126
www.fidosgym.com
First National Bank of the Gulf
Coast - Pine Ridge Rd.
3580 Pine Ridge Road
Naples, FL 34109
(239) 348-8000
www.fnbofgc.com
Robert J. Kapish John R. Wood Realtors
1185 Immokalee Rd. #300
Naples, FL 34110
(239) 449-2859
www.naplesfloridapropertiesforsale.com
GFS Marketplace
5960 Naples Blvd
Naples, FL 34109
www.gfsmarketplace.com
Salon Zenergy
Naples, FL 34103
(239) 262-2820
Homewood Residence at Naples
770 Goodlette Rd N
Naples, FL 34102
(239) 430-3535
www.brookdaleliving.com
Shadow Ridge Properties, LLC
P.O. Box 112315
Naples, FL 34108
(239) 223-4965
www.shadowridgeprop.com
Iron Tribe Fitness
6291 Naples Blvd
Naples, FL 34109
(239) 513-9005
www.irontribefitness.com
Sky Zone Ft Myers
14181 South Tamiami Trail
Fort Myers, FL 33912
(239) 313-5448
www.skyzone.com/fortmyers
Legacy Options, LLC
4376 Corpororate Square #1
Naples, FL 34104
(239) 659-2009
www.legacyoptionsllc.com
Spotlight Magazines
9240 Bonita Beach Road, Suite 2215
Bonita Springs, FL 34135
(239) 287-6474
www.swspotlight.com
Lexdirect
Naples, FL 34108
(239) 593-0159
www.lexdirect.us
Stirling Law Firm, P.A.
2671 Airport Rd. S. Suite 104
Naples, FL 34112
(239) 732-6631
McKenney Home Care
999 Vanderbilt Beach Road
Naples, FL 34105
(239) 325-2273
www.mckenneyhomecare.com
Neuroscience & Spine Associates, P.L.
877 111th Ave North, Suite #1
Naples, FL 34108
(239) 437-1121
www.nasamri.com
Randy’s Fishmarket Restaurant
10395 Tamiami Trail North
Naples, FL 34108
(239) 593-5555
www.randysfishmarketrestaurant.com
Talis Park
16980 Livingston Road
Naples, FL 34110
(239) 449-5900
www.talispark.com
Verizon Wireless
2275 Pine Ridge Road #110
Naples, FL 34109
(239) 514-2733
www.verizonwireless.com
XOC Chiropractic Sports Center
7955 Airport Pulling Road N #203
Naples, FL 34109
(239) 260-5907
www.xocchiropractic.com
For more information on these
and all Chamber members,
visit our new Business Directory
at www.napleschamber.org.
B-AG Contract
12550 Professional Park Drive
(239) 280-1399
www.bagcontract.com
B-AG Contract is a team of professionals who
improve their clients’ workplaces through intelligent
furniture solutions. We help increase productivity,
manage risk and enhance employee retention. These
fundamentals ultimately increase organizational
profitability. We are furniture specialists in the
healthcare, higher education, government, hospitality
and corporate market segments.
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CRE Consultants
1100 Fifth Ave S #100
Naples, FL 34102
(239) 481-3800
www.creconsultants.com
CRE Consultants is a privately owned, full service,
commercial real estate firm operating in SWFL and
beyond, since 1998. CREC specializes in Office,
Industrial and Retail leasing, sales, development. In
addition to Multi-Housing/Investment and Land sales,
CREC has an Asset Management Group that controls
over 2M SF of commercial property.
Eye Centers of Florida
2500 Tamiami Trail N
Naples, FL 34103
(239) 939-3456
www.ecof.com
Quality vision care provided by Eye Centers of
Florida’s team of specialists is expanding. Our new
location offers pre- and post- operative Cataract,
LASIK, Retina, and Macular Degeneration treatments;
comprehensive eye exams, and optical. Founder and
Medical Director David C. Brown, M.D., F.A.C.S., has
been leading vision correction in southwest Florida
since 1971.
Homewood Residence at Naples
770 Goodlette Rd N
Naples, FL 34102
(239) 430-3535
www.brookdaleliving.com
Solutions for aging offered at Homewood Residence
at Naples:
• ASSISTED LIVING: when physical needs
predominate over minor cognitive impairment.
• CROSSINGS: benefits individuals with early to
mid-stages of Alzheimer’s and related dementias.
• CLARE BRIDGE: additional ambulation,
incontinence, behavior and dining support for
moderate to advanced stages of Alzheimer’s and
related dementias.
Iron Tribe Fitness
6291 Naples Blvd
Naples, FL 34109
(239) 513-9005
www.irontribefitness.com
Iron Tribe Fitness is about Health and Fitness. We
teach all kinds of busy men, women and children how
to incorporate exercise into their lives that’s Fun,
Effective and Sustainable for Life! Iron Tribe helps
provide them with the energy and activity levels
needed to pursue their passion and goals!
Miromar Realty LLC
10160 Corkscrew Road, Suite 305
Estero, FL 33928
(239) 390-5100
www.MiromarLakes.com
Miromar Realty exclusively serves buyers in Miromar
Lakes Beach & Golf Club , the #1 Residential
Community in the United States with the #1
Clubhouse.* The waterfront resort community has
a 700 acre freshwater lake, three miles of private,
white sandy beach, a full service European style spa
and fitness center and “signature” championship
golf, all within one luxurious setting. New homes
are available from the $500,000s to over $5 million.
Mitch’s Cookies
2212 Kings Lake Blvd
Naples, FL 34112
(239) 331-3212
www.mitchscookies.com
Baked from family gourmet recipes, Mitch combines
the best ingredients with a secret mixing technique
that produces a huge cookie that has a cake-like
texture and soft chewy center. We provide first
class gift packages to companies and consumers.
Experience his “Signature Chocolate Chip Cookie”
and savor the difference.
New York Pizza & Pasta, Inc.
Naples, FL 34110
(239) 594-3500
www.newyorkpp.com
For the ultimate experience in homemade Italian
cuisine, in a cozy convenient North Naples
neighborhood, discover the unexpected at New
York Pizza and Pasta, find an authentic Taste of
Italy right around the corner. Our wide array of
appetizers include Antipasto, tender Calamari, as
well as your favorite classics. Chicken Parmigiana,
award winning Veal Picatta, and scrumptious Pasta
dishes.
Paradise Home Check LLC
P. O. Box 8635
Naples, FL 34101
(239) 877-6218
www.paradisehomecheck.com
We provide “exclusively” residential HOME
INSPECTIONS & WIND MITIGATIONS for
new construction as well as resale properties.
Owner and Florida Licensed Home Inspector,
Ed Hoeckelberg has 20+ years’ experience in all
aspects of residential construction & mechanicals.
We are dedicated to “providing peace of mind for
your piece of paradise”.
Pure Barre Naples
1410 Pine Ridge Road Suite 10
Naples, FL 34108
(239) 961-5155
www.purebarre.com/fl-naples/index.html
highest-level of customer care.
Pure Barre is a total body workout that lifts your seat,
tones your thighs and burns fat in record-breaking
time. Utilizing the ballet barre to perform small
isometric movements set to fantastic music, Pure
Barre is the fastest, most effective, yet safest way
to change your body. Students see results in just 10
classes.
Retail Management Technology Solutions
661 107th Ave N
Naples, FL 34108
(239) 293-3872
www.retailmts.com
RMTS is a technology solutions firm providing
cost effective solutions to retail businesses. RMTS
specializes in Point of Sale and Back Office software
as well as any hardware needs. We provide inclusive
support by handling complete support operations –
relax – we take care of networking solutions, internet
connections and training.
Robert J. Kapish - John R. Wood Realtors
1185 Immokalee Rd. #300
Naples, FL 34110
(239) 449-2859
www.naplesfloridapropertiesforsale.com
I bring over 27 years of “customer service” and
“sales” experience to John R. Wood Realty.
I
believe that my customer “comes first” and that my
“customer remains” at the center of every decision
that is made”. In addition to the Chamber, I am also
a member of the Naples Area Board of Realtors, the
Florida Association of Realtors as well as the National
Association of Realtors.
Saladworks
Naples, FL 34110
(239) 213-2227
www.saladworks.com
Saladworks is the nation’s first and largest freshtossed salad restaurant concept, offering a
“fanaticʼly fresh” menu of America’s Best Salads,
wraps, soups, carver sandwiches and catering.
All Saladworks salads are made-to-order, chopped
fresh daily, and under 500 calories! Choose from
over 60 fresh ingredients, including grilled to order
chicken, steak, and tuna, and create your own salad
today.
Sky Zone Ft Myers
14181 South Tamiami Trail
(239) 313-5448
www.skyzone.com/fortmyers
Sky Zone Ft Myers the ultimate Indoor Trampoline Park
provides a 3-D play experience for all ages. Sky Zone
activities fit all ages and fitness levels in a area that
is literally wall-to-wall trampolines. Guests can play
“3-D dodgeball” or participate in “SkyRobics” fitness
classes. Sky Zone is available to individual guests as
well as to Birthday Parties, Corporate Team Buiding
events, and Group outings.
SMS Memory Module Assembly, Inc.
2220 J and C Blvd #7
Naples, FL 34119
(239) 596-2254
www.smsassembly.com
SMS Assembly, Inc. buys retired IT equipment and
components for resale. Product without resell value,
we can recycle with R2 certified confidence. We
are a family owned business with over 20 years of
experience in the computer component industry.
Storm Smart, A Division of the Smart Companies
6182 Idlewild Street
(239) 938-1000
www.getsmartcompanies.com
The Smart Companies offers comprehensive solutions
for home and office, including smart-home automation
systems, solar and energy-saving products, and a
comprehensive selection of the most innovative stormprotection systems available in Florida. The Smart
Companies works with homeowners and businesses
alike, personalizing each solution to meet their
individual goals and budgets.
XLR8 Naples
3619 Tamiami Trail N. Suite 4
Naples, FL 34103
(800) 678-1509
www.powerplateflorida.com
XLR8 Studios utilize Power Plate technology providing
a full body workout in just 20 minutes, twice per
week. Power Plate is endorsed by the top athletes
and celebrities internationally to improve sports
performance, aid in weight loss, and improve strength,
flexibility, bone density, energy, and much more!
Shadow Ridge Properties, LLC
P.O. Box 112315
Naples, FL 34108
(239) 223-4965
www.shadowridgeprop.com
Yamron Jewelers/ Waterside Shops
5555 Tamiami Trail North #11
Naples, FL 34108
(239) 592-7707
www.yamronjewelers.com
Shadow Ridge Properties has provided single-family
homes for annual rental only in quality communities
in Collier and South Lee Counties since 2009. Our
properties are constantly maintained by our in-house
staff of highly-skilled experts. We partner with locally
owned vendors to ensure that tenants receive the
“We are still here” Nestled in the prestigious Waterside
Shops is a jewel of the watch industry with a tradition
of excellence in service and an appreciation for
exceptional jewelry and watches that has upheld
a commitment to treat each client as a cherished
member of the family.
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XLR8 Naples
3619 Tamiami Trail N., Suite 4
Storm Smart, A Division of the Smart Companies
6182 Idlewild Street
AT&T
2083 Tamiami Trail N, Unit 14
Tide Dry Cleaners
8050 Trail Blvd.
Join in LCF Alumni
Events!
Leadership Collier™ 2014 Class
Kick-Off Reception
Thursday, September 12, 2013
5:30 p.m. – 7:30 p.m.
The Naples Beach Hotel and Golf Club
851 Gulf Shore Boulevard North
$25.00/Hors d’voeuvres included
Register at: NaplesChamber.org/events
Adopt-a-Shoreline Cleanup
Behind-the-Scenes Program:
Saturday, September 21, 2013
Advances and Trends in Healthcare
8:00 a.m. - 11:00 a.m.
Thursday, September 19th, 2013
Naples Pier
12:00 p.m. – 5:00 p.m.
25 12th Avenue South Naples
Edison State College
FREE! Join your alumni members to help
7007 Lely Cultural Pkwy, Room N-148 in the
cleanup the Collier County Shorelines during Dr. Allen and Marla Weiss Health Sciences Hall
the International Coastal Cleanup organized by
$25 per person/Lunch included
Keep Collier Beautiful
Are you ready to run?
Learn the most effective strategies to:
• Prepare your platform
• Organize your campaign
• Get your message out
• Leave a positive impact in our community
The Campaign for Leadership is a public-private partnership with the goal of inspiring
citizens to get involved in local government issues and equip them with the knowledge
on how to run for public office. The two-day educational program is non-partisan and will
feature expert advice and practical “how to” tips.
The keynote speaker will be Congressman Mario Diaz-Balart. Additional speakers and panels
will include best practices and practical how to advice from leading politicians, news media
groups, campaign managers, public relations professionals, fund raising experts and the
policy experts.
The Campaign for Leadership will be held on November 15-16 at Hodges University.
Admission is $75.00 per person and includes educational programs, lunch, refreshments, and
networking opportunities. You must pre-register online at NaplesChamber.org/events.
Sponsorships for this educational community program are available and start at $300.00. For
more information, contact Brenda O’Connor at (239)403-2902 or [email protected].
The Chamber Scrapbook
Business After Five™ @ Whole Foods Market July 18, 2013
ACTION Committee at registration – Kathleen Lettau,
Angie Hernandez
Brenda Smith picks up a win at
Whole Foods Market
Courtney Stone, Jeanette Letizia, Lavigne Ann Kirkpatrick,
Karole Davis
Mary Shea, Chris O’Brien
Nicole Nemes, Miguel Fernandez
Lisa Gruenloh with a great take away
Photos courtesy of VG - Digital
Wake Up Naples™ @ Hilton Naples
Sponsored by Sleep Solutions of SW Florida
August 14, 2013
Amy and Dr. Tom Hale
Steve LeBlanc, Steven Kissinger, Cyndee Woolley
Richard Lawrence, Joyce Fletcher, Crystal Kinsel
Scott Gregory
Murray Hendel, Jack Wert
Jack Wert
Photos courtesy of Bob
Raymond of Gulf Shore Photography
Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2013 37
™
RENEWING MEMBERs
5 Years
North Naples Fire Control &
Rescue District
1885 Veterans Park Dr
Naples, FL 34109
(239) 597-3222
www.northnaplesfire.com
10 Years
Coverall of Southwest Florida
12220 Towne Lake Dr. Suite 30
Ft. Myers, FL 33913
(239) 768-6000
www.coverall.com
Friends of Rookery Bay
300 Tower Rd
Naples, FL 34113
(239) 417-6310
www.rookerybay.org
Celebrating Chamber Milestones
Grey Oaks Development
2406 Grey Oak Drive N.
Naples, FL 34105
(239) 262-5557
Naples, Marco Island & the
Everglades Convention &
Visitors Bureau
2800 N Horseshoe Drive
Naples, FL 34104
(239) 252-2384
www.paradisecoast.com
Royal Palm Academy
16100 Livingston Road
Naples, FL 34110
(239) 594-9888
www.royalpalmacademy.com
15 Years
Mail Station Courier
2338 Immokalee Rd # 403
Naples, FL 34110
(239) 436-3910
25 Years
Cardillo, Keith & Bonaquist, P.A.
3550 Tamiami Trl E
Naples, FL 34112
(239) 774-2229
www.ckblaw.com
The Hadinger Co. of Naples
(dba Hadinger Flooring)
6401 Airport Pulling Rd N
Naples, FL 34109
(239) 566-7100
www.hadinger.com
ADDITIONAL RENEWING MEMBERS
Access Title Agency, LLC
4081 Tamiami Trail North,
Suite C201
Naples, FL 34103
(239) 434-0100
Barrington Terrace
5175 East Tamiami Trail
Naples, FL 34113
(239) 775-5050
www.bt-naples.com
Ciccarelli Advisory Services, Inc.
3066 Tamiami Tr N., Ste 202
Naples, FL 34103
(239) 262-6577
www.casmoneymatters.com
Allstate Insurance - Renee Moisan
9180 Galleria Court, Suite 300
Naples, FL 34109
(239) 597-5551
agent.allstate.com/reneem/welcome
Bay Electric of Collier County, Inc.
4106 Arnold Avenue
Naples, FL 34104
(239) 643-4330
www.Bay-Electric.com
Classic Transportation
960 Chalmers Dr # 106
Marco Island, FL 34145
(239) 394-1888
www.classicluxurytransportation.com
Apple Moving, Inc.
3506 Mercantile Avenue
Naples, FL 34104
(239) 596-6190
www.applemovinginc.com
Beasley Broadcast Group, Inc.
3033 Riviera Dr. Suite 202
Naples, FL 34103
(239) 263-5000
www.bbgi.com
Artichoke and Company
1410 Rail Head Blvd.
Naples, FL 34110
(239) 263-6979
www.artichokeandcompanyinc.com
Better Business Bureau
of W. Fl., Inc.
P.O. Box 7950
Clearwater, FL 33758
(800) 525-1447
www.bbbwestflorida.org
Automated Shading
1040 Collier Center Way #5
Naples, FL 34110
(239) 594-9595
www.automatedshading.com
AZN Azian Cuizine
9118 Strada Place, #8155
Naples, FL 34108
(239) 593-8818
www.aznrestaurant.com
Brian A. Glaeser\
State Farm Insurance
3765 Airport Pulling Road North,
Suite 101
Naples, FL 34105
(239) 774-0665
www.statefarm.com
CliftonLarsonAllen LLP
4099 Tamiami Trail North Ste 300
Naples, FL 34103
(239) 262-8686
www.larsonallen.com
Coast to Coast Publishing Group
100 NE 5th Avenue, Suite B-1
Delray Beach, FL 33483
(561) 272-9488
www.coasttocoastpub.com
Coastal IT Consulting, LLC.
3000 Immokalee Rd. Suite 5
Naples, FL 34110
(239) 325-1480
www.coastal-it.com
Collier County Lodging
& Tourism Alliance
PO Box 2098
Naples, FL 34106
(239) 774-5586
www.cclta.org
RENEWING MEMBERs
Collins & Dupont Interior Design
8911 Brighton Lane
(239) 948-2400
www.Collins-Dupont.com
Comcast Cable
12641 Corporate Lakes Drive
Naples, FL 33913
(239) 793-9600
www.comcast.com
Florida Community Bank
2325 Vanderbilt Beach Rd.
Naples, FL 34109
(239) 552-1820
www.floridacommunitybank.net
Florida Weekly
9051 Tamiami Trail N. Ste 202
Naples, FL 34108
(239) 333-2135
www.FloridaWeekly.com
Freedom Boat Club LLC
495 Bayfront Place
Naples, FL 34102
1-888-781-7363
www.freedomboatclub.com
Friends of Delnor - Wiggins Pass
State Park
11135 Gulfshore Dr N.
Naples, FL 34108
(239) 597-6196
www.delnorwiggins.org
Frontdoor Communities
2849 Paces Ferry Rd. Suite 590
Atlanta, GA 30339
(404) 996-0828
www.frontdoorcommunities.com
Hampton Inn- Naples I-75
2630 Northbrooke Plaza Drive
Naples, FL 34119
(239) 596-1299
www.hamptoninnnaples.com
Homewood Suites by Hilton Bonita Springs
8901 Highland Woods Blvd.
(239) 949-5913
www.bonitasprings.
homewoodsuites.com
Juvenile Diabetes Research
Foundation (JDRF)
5625 Strand Blvd., Suite 504
Naples, FL 34110
(239) 591-2825
www.jdrf.org
La Quinta Inn & Suites
1555 5th Ave South
Naples, FL 34102
(239) 793-4646
www.lq.com
Laguna Bay
2602 Fountian View Circle
Naples, FL 34109
(239) 254-7889
www.lincolnapts.com/naples/lagunabay-apartments
Law Office of Rebecca ZungClough, PLLC
999 Vanderbilt Beach Rd. Suite 200
Naples, FL 34108
(239) 325-1895
www.zungfamilylaw.com
MHK Architecture & Planning
975 6th Avenue South, Suite 200
Naples, FL 34102
(239) 919-0786
www.mhkap.com
Naples Executive Suites
999 Vanderbilt Beach Rd. Suite 200
Naples, FL 34108
(239) 325-5000
www.naplesexecutivesuites.com
Naples International Film Festival
2338 Immokalee Rd. Suite 110
Naples, FL 34110
(239) 775-3456
www.naplesfilmfest.com
Naples St. Patrick Foundation Inc.
300 5th Avenue South, Suite 101
Naples, FL 34102
(239) 398-1159
www.stpatrickparadenaples.com
PGA TOUR Superstore
Naples, FL 34102
(239) 384-6380
www2.pgatoursuperstore.com
PHASE III Real Estate Services, Inc.
9301 Gulfshore Drive
Naples, FL 34108
(239) 597-9111
www.vanderbiltvacation.com
Position Logic
4522 Executive Drive, Suite 201
Naples, FL 34119
239-465-0587
www.positionlogic.com
Premiere Cosmetic & General
Dentistry - Dr. H. Anton Richardt
12840 Tamiami Trail North Suite 100
Naples, FL 34110
(239) 591-1000
www.premierecosmeticdentists.com
Purely You Spa
3066 Tamiami Trail North, Suite 302
Naples, FL 34103
(239) 331-8266
www.PurelyYouSpa.com
Raymond James
5200 Tamiami Trail N. Suite 103
Naples, FL 34103
(239) 649-3600
www.raymondjames.com/napleswest
RE/MAX Realty SelectJil Shamblee PA, GRI
Naples, FL 34103
(239) 825-2652
www.jshamblee.remax.com
Robb & Stucky International
355 9th Street S
Naples, FL 34102
(239) 415-6080
www.robbstuckyintl.com
Roy’s Restaurant-Naples
475 Bayfront Place
Naples, FL 34102
(239) 261-1416
www.roysrestaurant.com
Saint Ann School
542 Eighth Avenue South
Naples, FL 34102
(239) 262-4110
www.StAnn.net
Continued on page 40
RENEWING MEMBERs
Continued from page 39
SCORE Chapter 573Naples/Collier
900 Goodlette Road North
Naples, FL 34102
(239) 430-0081
www.scorenaples.org/
The Miller Construction
and Engineering Co.
P. O. Box 10701
Naples, FL 34101
(239) 234-4925
www.millerceco.com
Slepcevich Financial Group
2375 Tamiami Trl N #208B
Naples, FL 34103
(239) 435-9433
www.sfgnaples.com
The Naples Winery
1200 5th Avenue South
Naples, FL 34102
(239) 732-9463
www.thenapleswinery.com
Stonebridge Country Club
2100 Winding Oaks Way
Naples, FL 34109
(239) 594-5200
www.stonebridgecountryclub.com
The O’Dell Group - Morgan Stanley
Smith Barney
8889 Pelican Blvd, Suite 300
Naples, FL 34108
(239) 449-7881
www.morganstanley.com/fa/
theo’dellgroup
Stonegate Bank
3021 Airport-Pulling Rd.
Naples, FL 34105
(239) 434-2069
www.stonegatebank.com
Sunburst Management
Corporation
PO Box 110339
Naples, FL 34108
(239) 263-7403
www.smcnaples.com
TECO Peoples Gas
5901 Enterprise Pkwy.
Ft. Myers, FL 33905
(954) 453-0783
www.tecoenergy.com
Terranova Corporation
5801 Pelican Bay Blvd. Suite 402
Naples, FL 34108
(239) 514-7700
www.terranovacorp.com
The Caldarone Law Group, P.A.
2390 Tamiami Trail North. Suite 102
Naples, FL 34103
(239) 537-0439
www.caldaronelawgroup.com
Beautiful
Naples…
The Riner Group, Inc.
5811 Pelican Bay Blvd., Suite 210
Naples, FL 34108
(239) 592-0422
www.rinergroup.com
Tomlinson Strategies, LLC
23750 Merano Court # 101
(202) 834-4039
www.cornerstone-associates.org
US Metropolitan Telecom
24017 Production Circle
(239) 325-4105
www.USMetroTel.com
Wal-Mart #1957
Naples, FL 34110
(239) 591-4311
www.wal-mart.com
Wyndemere Country Club
700 Wyndemere Way
Naples, FL 34105
(239) 263-1700
www.wyndemere.com
The Marriott Fairfield Inn
& Suites Naples
3808 White Lake Blvd
Naples, FL 34117
239-530-3355
TM
QUICK DELIVERY HOMES AVAILABLE
1332 Andalucia Way Naples, FL 34105
(just off Pine Ridge Road)
AndaluciaNaples.com
Sales Center Hours
Mon - Sun 9:30AM - 5:30 PM
239.304.8314
FROM THE $300’s
BusinessBriefs
A look at what’s happening in business
North Naples United Methodist
Church announces their fresh new fall
schedule of classes and group studies for
all ages on Wednesday evenings starting
on August 28. Information on our services
can be found at www.northnaplesumc.
com or by calling (239) 593-7600.
Another successful Lighthouse of
Collier summer camp has come to a close
and it was the best one yet! It was an
incredible year for the camp with a 50%
increase in enrollment, 34 volunteersvolunteering over 1,200 hours and tons of
fun, laughs and memories!
Carlton, Naples Golf Resort.
The Women’s Initiative Network
of the Community Foundation of
Collier County will be hosting their first
annual Power of the Purse luncheon on
Wednesday, Dec. 4 at Grey Oaks Country
Club in Naples featuring guest speaker,
Connie Rose.
The national law firm of Quarles &
Brady LLP announced its recognition in
the Best Law Firms for Women 2013 by
Working Mother and Flex-Time Lawyers.
The Waterside Neighborhood at
Moorings Park was recently awarded
LEED Silver certification by the U.S.
Green Building Council (USGBC) for
achievement in green homebuilding and
design.
Pulte Homes has introduced its new
custom “Royal Series” home designs at
The Quarry, the luxury lakefront golf
community located off Immokalee Road,
four miles east of I-75 in Naples.
Nearly 40 Collier County residents
gathered at the von Liebig Art Center on
July 30th for the first Community Wildlife
Habitat seminar hosted by Keep Collier
Beautiful and GreenCare.
The deadline for owners of small
businesses to submit applications for the
19th Annual Southwest Florida Blue
Chip Community Business Award is
quickly approaching. Applications must
be submitted by 5 p.m. Monday, Sept. 9
and can be requested by contacting Stacey
Mercado at 239-433-7189 or SMercado@
BBandT.com.
Actor, writer, producer, comedian and
motivational speaker Erik Stolhanske
has been selected as the keynote speaker
for the 19th Annual Southwest Florida
Blue Chip Community Business Award
luncheon Thursday, Nov. 7 at Harborside
Event Center.
The Naples Art Association at The
von Liebig Art Center in Naples, Fla.,
announces its 60th season schedule of
classes, exhibitions, festivals and special
events for the 2013-2014 season. For more
information, please call 239-262-6517,
visit http://naplesart.org.
Ted Todd Insurance Agency has
installed a VoIP ICON Enterprise
Communications Server (ECS) from
Estero based Softrim Corporation,
designed to increase call handling
productivity and improve customer
service.
Minto Communities has announced
that construction has begun on the
Discovery Sales Center at The Isles of
Collier Preserve in Naples.
The David Lawrence Center is
pleased to announce the 2014 signature
fundraiser, “Under the Eiffel Tower; A
Journey to 1920’s Paris,” will be held on
Friday, January 17th, 2014 at The Ritz-
An improved construction plan is the
silver lining in the sequestration cloud
that delayed expected federal funding for a
major Naples Municipal Airport project.
The Federal Aviation Administration has
confirmed a $4.5 million grant, allowing
the airport to move forward with the
construction
of
water-management
system improvements and the extension
of Taxiway A.
“Come Alive” with Here Come The
Mummies at Seminole Casino Immokalee
on Saturday, October 12 at 8 p.m. The
band’s music has never been more alive, so
get ready to rock like an Egyptian! Tickets
went on sale on Monday, August 12.
Naples, FL, has been selected by
Where to Retire, the only magazine in
America geared toward helping people
with retirement relocation decisions, as
a top retirement destination. Naples is
one of eight cities profiled in the “Chasing
Bargains in Dream Locales” feature in
the September/October issue, available
nationwide on Aug. 13, 2013.
Forty Grace Place middle school
summer STEM Camp students learned
about the law profession and how to
pursue a legal career during a tour this
summer of the Naples office of Quarles &
Brady, LLP.
Markham Norton Mosteller Wright
& Company, P.A. announced it has
been selected as one of Florida’s Best
Companies to Work For by Florida Trend
Magazine.
D.R. Horton’s Southwest Florida
Division is proud to announce the
upcoming building of Creekside Preserve.
Conservancy of Southwest Florida
Nature Center is offering free admission
on Labor Day Weekend to all active and
retired EMT’s, firefighters and police on
August 29, 30 31, September 2.
Minto Communities announces the
completion of the gated entrance to Bonita
Isles, Minto’s new resort-style community
in Bonita Springs, Florida.
Hilton Naples today announced two
new wedding ceremony and reception
packages titled Beautiful Beginnings and
Always & Forever.
Hodges University has signed a
pledge to join the Education Pillar of Got
Your 6 and support student veterans by
implementing and enhancing resources,
programs and policies to support this
population.
Chick Heithaus, board president of
Bayshore Cultural and Performing Arts
Center (CAPA), announces that Bayshore
CAPA has joined the East Naples Civic
Association (ENCA).
The national law firm of Quarles &
Brady LLP announced that its Florida
offices have been ranked among the “Best
Companies to Work For in Florida” 2013
by Florida Trend magazine and Best
Companies Group. This is the second
consecutive year in which the firm has
been on the list.
Beginning this fall, Hodges University
will offer two new degree programs of
study: a Master of Accountancy Program
(MAcc) and the Bachelor of Science in
Information Systems Business Analyst
Program. Both will be available for
students for the fall term which begins on
September 9.
Telecommunications
company,
CenturyLink, has donated a Mitel 3000
communications system to Disabled
Veterans Insurance Careers.
For the second consecutive year,
Agave Southwestern Grill & Tequila
Bar, Naples’ contemporary Southwestern
restaurant, has been honored with the
2013 Wine Spectator Award of Excellence.
Delicious Raw, an exciting new fresh
fruit and vegetable juice bar concept,
brings a delicious aspect of healthy living
to Fifth Avenue South in Naples.
D.R. Horton’s Southwest Florida
Division is proud to announce the
commencement of the Landings at Coral
Creek, a townhome community located
one mile north of the Boca Grande
Causeway to Gasparilla Island.
Pulte Homes has started construction
of three new single-family model homes at
Camden Lakes, the homebuilder’s newest
community located west of I-75 in North
Naples, off Livingston Road, just 1.6 miles
north of Immokalee Road.
Be prepared for the season
William Blevins, Senior Vice President
of Commercial Lending for Encore Bank,
is proud to announce that Encore Bank
was approved by the Small Business
Administration (SBA) to become a
lender for SBA Express loans, as part of
the government guaranteed 7(a) loan
programs offered to small businesses.
Forty future leaders toured the
Collier County Landfill and Renewable
Energy Facility to learn about green job
opportunities at Waste Management. 
Only available for iPad
Expanded features available on your tablet:
• Videos & Photos
• Online Resources & Links
• Interactive Maps
• Evacuation Routes & Shelters
Download the FREE
Hurricane Guide now
news-press.com/extras
Chamber Calendar of Events ...................................................................................
Accelerated Networking
Luncheon™
11:30 am – 1:30 pm
The Pewter Mug
$15 lunch included/Chamber
members only
Wednesday, September 11, 2013
Wake Up Naples™
Sponsored by United Way
Board of Directors
7:30 am – 8:30 am
Speaker John Cox, incoming
President and CEO, Greater
Naples Chamber of Commerce
and Leadership Collier
Foundation
Hilton Naples
September 2013
LCF Alumni Association™
Behind-the-Scenes Program:
Advances and Trends in
Healthcare
12:00 pm – 5:00 pm
Edison State College
7007 Lely Cultural Pkwy, Room
N-148 in the Allen and Marla
Weiss Health Sciences Hall
$25 per person/Lunch included
Saturday, September 21, 2013
Leadership Collier Foundation
Alumni Association™ Coastal
Cleanup Day
8:00 am – 11:00 am
Naples Pier
25 12th Avenue South
Leadership Collier™ Class of
2014 Kick-Off Reception
5:30 pm – 7:30 pm
The Naples Beach Hotel and
Golf Club
851 Gulf Shore Boulevard North
$25 hors d’voeuvres included
Friday, September 13, 2013
Excellence in Industry™
Awards Ceremony
11:30 am – 1:30 pm
Hilton Naples
$50 per person
Calendar of Events
October 2013 ............................................................................................ Chamber Calendar of Events
Thursday, October 3, 2013
Accelerated Networking
Luncheon™
11:30 am – 1:30 pm
Lighthouse of Collier
2685 Horseshoe Drive
$15 Lunch included/Chamber
members only
Wednesday, October 9, 2013
Wake Up Naples™
Sponsored by CRS Technology
7:30 am – 8:30 am
Hilton Naples
Thursday, October 17, 2013
Business After Five ™
5:30 pm – 7:30 pm
Rookery Bay National Estuarine
Research Reserve
300 Tower Road
Members: $8; Non-members:
$25
Chamber Ambassador/Action
Committee – Complimentary
Save the DatES
Wednesday, November 13, 2013
2013 Distinguished Public Service Awards
@ Wake Up Naples™
Sponsored by Make a Wish and
Bascom Palmer Eye Institute
7:30 am – 8:30 am
Hilton Naples
Friday & Saturday, November 15 & 16, 2013
2013 Campaign for Leadership™
Friday, Nov.15 – 11:30 am – 4:30 pm;
Saturday, Nov. 16 – 8:00 am – 5:00 pm
Hodges University
2655 Northbrooke Drive
Nonpartisan symposium aimed at presenting
skills and information needed to become
civically engaged.
$75 per person
Register for all events at www.napleschamber.org/events
Transitions
Business pros on the move and
accomplishing big things
The David Lawrence Center
announces the promotion of Beverly Belli
to Clinical Director of Adult Community
Services.
Lavigne Ann Kirkpatrick, RN,
Manager of External Affairs at Avow, has
been elected chair of the Board of Nursing
for the state of Florida. Mrs. Kirkpatrick’s
term will run until Oct. 31, 2014.
Norman Love, of Norman Love
Confections, was the featured speaker at
the IMC NextGen Speaker Series in June
at Bay Colony Golf Club.
(NASDAQ: BBGI) is proud to share
that its Founder, Chairman and Chief
Executive Officer George G. Beasley has
been named among the “40 Most Powerful
People in Radio” by Radio INK magazine.
Leigh Warren have been selected to
design the interior of the Royal Corinthian
Homes’ Cascade model in the Verandah
community in Fort Myers.
Laura Reed has been named Sales
Manager at The Naples Beach Hotel &
Golf Club in Southwest Florida.
The Board of Collier County
Commissioners has appointed Michael
D. Rosen as a member of the Collier
County Planning Commission which
reviews all development and zoning
applications for the county.
IBERIABANK announces that Tara
Francway has been promoted to vice
president, regional underwriting manager
for the company’s Florida markets.
Buzzy Ford has joined the Naples,
Marco Island, Everglades Convention
and Visitors Bureau (CVB) as the new
digital marketing specialist responsible for
oversight of the bureau’s website content,
social media outreach and other digital
marketing platforms and strategies. 
Professor Camillo Ricordi has joined
McKenney Home Care Medical Advisory
Board. The Medical Advisory Board
provides feedback and advice in key areas
of care for McKenney Home Care Clients.
appoints Stacey Sedbrook as Vice
President of Digital.
Hilton Naples today announced
appointment of Ashley Sarlo as Special
Events Manager.
Local logistics expert and business
owner, Jim Henderson of William C.
Huff Companies, spoke at the Southeast
Builders Conference (SEBC) in Orlando
on July 11th.
Norris Home Furnishings President
and Owner Larry Norris announces that
Susan Gardner has joined Norris Home
Furnishings as a design consultant at the
Naples showroom.
Chef Norman Love, of Norman
Love Confections, has announced the
appointment of Susan Battaglia as
corporate sales manager.
Naples Historical Society hired
Patti Genko in July as the organization’s
Marketing Manager, a newly created
position for the growing nonprofit.
Norris Home Furnishings interior
designers Luanza Maitland and Sydney
Comfort Beyond Air Conditioning
At Conditioned Air, we work hard to eliminate the gap between
problems and solutions … between your call for help
and your return to complete comfort. As we celebrate our
51st Anniversary this year we also celebrate the bond we
have with our customers. It’s a bond built on treating people
with fairness and respect, and approaching each project with
professional pride and integrity.
Our employees go through a thorough background check when
they join the Conditioned Air team. Our technicians don’t earn a
commission on any parts used in a repair – their only focus is
providing solutions that make sense for you. So if you’ve been
anxious about calling an air conditioning company, don’t be.
Making you comfortable every step along the way is something
we take very seriously.
Make the comfortable choice and
call Conditioned Air today.
(888) COLD-AIR • (239) 643-2445
www.conditionedair.com
3786 Mercantile Avenue • Naples 34104
Serving All Of Southwest Florida! • License# CACA29360
Scan this code
with your
smart phone to
learn about
Conditioned Air.
Devoted to Excellence
in Health Care
Health care that
lets kids be kids in
Southwest Florida.
The Lee Memorial Health System
Foundation has launched a
capital campaign to build
America’s newest children’s
hospital – a 128-bed facility
adjacent to HealthPark Medical
Center. To learn more, call the
Foundation at 239-343-6950.
• Theonlyaccreditedchildren’shospital
betweenTampaandMiami.
• Comprehensiveservicestodiagnoseand
treatseriouslyillorinjuredchildren,from
infantstoteens.
• Babiesreceivespecializedcareinthe
region’sonlyNeonatalICU.
• 70specialistsdevotedtocaringforchildren.
Caring People, Caring for Kids
Lee Memorial Hospital • Gulf Coast Medical Center • Cape Coral Hospital • HealthPark Medical Center

september 2013 - Greater Naples Chamber of Commerce

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