media catalogue 2015-i

Transcription

01/2015
MEDIA CATALOGUE 2015-I
Europe's specialist
for online automotive
target groups.
www.autoscout24-media.com
Valid from January 2015. For AutoScout24 Media updates, visit us at www.autoscout24-media.com.
Welcome to AutoScout24 Media
Contents.
Content and introduction..................................................... 02
AutoScout24 Media – at a Glance......................................... 03
Portfolio........................................................................ 04–06
Showroom..................................................................... 07 / 08
Mobile Advertising......................................................... 09 / 10
Special Advertising: BrandDay and Newsletter Ad............ 11 / 12
Cooperations: Content Integration........................................ 13
Cooperations: Marketplace Integration.................................. 14
Targeting....................................................................... 15 / 16
Parameter Handover............................................................ 17
Pricing and Formats.................................................................
PC-Web .................................................................................18 / 19
Cars are bought and sold online –
and now even more on mobile devices.
Dear business partners,
Studies confirm that automotive platforms are the number
one source of information for potential car buyers, both
in the PC- and Mobile-Web. But every eighth car buyer
already exclusively uses mobile devices during the online
search process. Those users cannot be reached via the
usual channels anymore. It therefore follows that interconnected campaigns and advertising solutions exactly
aligned to your aims are the answer.
We are experts in the automotive realm – both for the PC- and the Mobile-Web: Our wideranging automotive platforms and our mobile solutions constitute ideal ways of reaching
prospective car buyers at the precise moment when they are searching for a car.
Challenge us today – we look forward to receiving your enquiry.
Mobile-Web ..................................................................................20
Special Advertising: BrandDay and Newsletter Ad............................21
Discounts and Surcharges...............................................................22
Terms and Conditions................................................................... 23
Publisher Details.................................................................. 24
02 Media Catalogue 2015-I
Jochen Ammelung
Vice President Advertising Sales Europe
AutoScout24 Media – at a Glance
Europe's specialist for online automotive target groups.Scout24 Europa
09.08.2012
•Attractive target group: Car-savvy. Young. Male. Affluent.
S
• High-reach, sophisticated portfolio of automotive websites featuring renowned brands.
RUS
• Extensive spectrum of up-to-date advertising tools, ranging from classic advertising for PC-Web, apps and Mobile-Web formats to innovative, customised integration
concepts and smart targeting tools for addressing precise target groups.
NL
• Comprehensive portfolio for financial services providers (car loan, insurance and
leasing).
PL
D
B
CZ
F
•Expert individual advice. We work with you to develop smart and sustainable
communication solutions and cooperation concepts tailored to your target group.
UA
A
CH
I
HR
RO
BG
E
TR
Portfolio
Germany's wide-reaching car portal.
In 18 countries across Europe.
www.autoscout24.de
More than 5.5 million unique users a month in Germany and around
2 million offers all the time.
• Marketplaces for new cars, used cars and parts and accessories, and
car workshop portal
• Well-researched journalistic reports in the online magazine and the weekly
newsletter
• Guidebooks for future car buyers – everything you need to know about cars
• Comprehensive services for car financing, insurance and leasing
• Advertising settings: homepage, marketplaces, AutoScout24 Magazine,
newsletter, guidebook, car financing services
Germany's big specialist online market for motorbikes.
www.autoscout24.de/motorrad
Source: AGOF internet facts 2013-06
*
AutoScout24-user survey 2013-07
580,000 unique users a month and
more than 120,000 offers.
Motorbike valuations, dealer search,
financing and insurance quotes.
• 73 % male, 70 % 18 to 49 years of age
• 61 % high earners (> € 2,000 HHNI)
• 83 % purchase planners*
• 98 % purchase decision-makers*
User structure:
67 % male
67 % 18 to 49 years of age
61 % high earners
(> € 2,000 HHNI)
34 % highly educated
Germany's no. 1 Car Workshop Portal.
www.autoscout24.de/werkstatt
National coverage and
thousands of workshop offers.
Due to the high usage of car owners, the
portal is an ideal environment for aftersales campaigns.
• 73 % male
• 65 % 18 to 49 years of age
• 59 % high earners (> € 2,000 HHNI)
Portfolio
Europe's high-volume market for
used commercial vehicles.
Germany´s fast and easy used car
online exchange.
Easy to navigate, top offers from
dealers, advice booklet.
• 61 % high earners (> € 2000 HHNI)
• 92 % purchase planners
• 94 % purchase decision-makers
390,000 unique users per month and more
than 100,000 offers. Blog, dealer search
and email search requests.
www.autoscout24.de/trucks
• 63 % high earners (> € 2000 HHNI)
• 83 % purchase planners*
• 86 % purchase decision-makers*
www.faircar.de
Information portal on all aspects
of car models.
www.autogenau.de
Source: AGOF internet facts 2013-06
*
AutoScout24-user survey 2013-07
**
Google Analytics 2013-07
More than 75,000 unique user and over
165,000 PIs per month**. News section,
photo gallery, dictionary, shopping
guide, traffic law and insurance comparison.
• Predominantly males
• High affinity for cars (car owners)
Showroom
BrandDay Premium Expandable using the example of Volkswagen
Billboard using the example of Audi
AutoScout24 BrandDay.
Maximum attention for your campaign.
Your brand in the middle of attention. Maximum creative freedom thanks
to a large-scale format, as seen here with “expanding on click". Also
available as a two-day feature – Double BrandDay.
AutoScout24 Billboard.
Eye-catching advertisements directly in the users' field of vision.
The Billboard is placed below the navigation bar. It offers great scope
for creativity because of its size and is particularly suitable for branding
campaigns.
Showroom
Inpage Wallpaper using the example of Renault
In-App Advertising using the example of BMW
Inpage Wallpaper.
Get maximum attention.
This combination of Mega Inpage Banner and Halfpage Ad is embedded
within the offers. Maximum awareness and precise targeting with
Search Group Targeting.
In-App Advertising on tablet.
On the lookout for mobile target groups.
Smart solutions for swift and mobile audiences. AutoScout24 offers
In-App Advertising for all current smartphones and tablets.
Mobile Advertising on Smartphone
Reach potential car buyers on all web-enabled smartphones
using our smartphone apps and mobile websites.
Searching goes mobile.
• Over 39 % of detail page visits via apps and Mobile-Web
• More than 5 million downloads of the AutoScout24 apps
Mobile Sticky Ad
Mobile Content Ad
In-App Advertising using the example of Audi, Jeep, iLiga and Mercedes-Benz
Source: AutoScout24 Mobile Internet Report 2013-07
Only available for In-App Advertising on iOS
*
Mobile Banner Ad
Mobile Interstitial Ad*
Mobile Advertising on Tablet
For iPad users searching for a car:
AutoScout24 iPad app
Also a real highlight on tablets!
A high-impact format on the start page: Medium Rectangle with 100 %
Share of Voice for four weeks. Delivers approximately 750,000 AIs.
Mobile Content Ad
Mobile Content Ad with placement within the result
listings, after the third entry using the example of
BMW
Mobile Medium Rectangle
Mobile Menu Button
Mobile Medium Rectangle on start page using the
example of Mazda
Mobile Menu Button on start page using the example of Audi
Special Advertising: BrandDay
Let us put your brand in the middle of attention!
Maximum creative freedom thanks to a large-scale format –
maximise the visibility of your campaign.
BrandDay combines all of the available
advertising formats on the homepage.
• Exclusive booking of ads.
• Run time of 1 to 2 days (extension on request).
• About 1 million AIs per day.
BrandDay using the example of Mazda on AutoScout24 homepage
Special Advertising: Newsletter Ad
The AutoScout24 newsletter in Germany.
• Germany's big, independent automotive newsletter
• About 1 million subscribers
• The latest car news every Friday from our editorial staff
• Branded Newsletter advertisements (all possible ads with colour branding)
Branded Newsletter using the example of BMW
Branded Newsletter using the example of Smart
Cooperations: Content Integration – AutoWelt & ServiceWelt
Your content directly at the point of interest.
AutoWelt:
Premium integration
for car manufacturers
Integrate your content by using a microsite, embedded in the
AutoScout24 frame. Content integration is an established part of
AutoScout24's website and is not (immediately) perceived by users
as advertising. Prominent teaser boxes on the homepage and further
options for integration into the Magazine's editorial content and
distribution sites. AutoWelt Content Integration is exclusively offered to
OEMs.
Renault AutoWelt on AutoScout24
The marketplace for your service-related content.
ServiceWelt:
Premium integration
for after-sales and
other car-related
services clients.
Place your service topics within a microsite embedded within the
AutoScout24-frame. Targeting campaigns will guide interested users to
your service content, while the range of topics is highly diversified and
customisable based on ongoing campaigns. The traffic for service point
sites is generated at the point of interest: homepage, Magazine, targeting campaigns at the marketplace.
Direct Line ServiceWelt on AutoScout24
This advertising format will be tailored exactly to your needs. Prices on request.
Targeting
Directly and exclusively addressing your target group.
The AutoScout24 Media targeting options direct your advertising strategies precisely to your target group.
This means:
• Greater campaign efficiency in terms of costs and performance
• No unnecessary advertising waste coverage
• Greater advertising effect and acceptance through increased relevance
Search Group Targeting
Targeting AutoScout24 users based on their search behaviour (e.g. brand, model). The
AutoScout24-AdServer analyses the search criteria that a user enters when looking for a
car on AutoScout24 and compiles a user search profile. Advertising campaigns are compared against
the search profiles and delivered in line with your target group. Your campaign is only seen by users
whose search profile corresponds to your guidelines, e.g. with reference to competitors’ cars.*
Vehicle
manufacturer
e. g. Alfa Romeo
Model
e. g. Golf
Segment
according to KBA
e. g. middle class
Price
e. g. > € 15,000
Behavioral Targeting
Selection of target groups according to socio-demographic characteristics and user
behaviour. Measured data of surfing habits is combined with user survey results. This
combination enables an estimation of age, sex, interests and current vehicle; mathematical algorithms then allow a transfer to the entire user base. AutoScout24 users are clustered
according to their on-site behaviour – selective targeting is possible.*
...and much more.
Age/Gender
Income
Product interest
Vehicle ownership
...and much more.
*
Search Group Targeting only available for section bookings
Targeting
Interest Group Targeting
Clustering users based on their interests in the website content, enabling possible
targeting during a return visit to the site. Following certain actions that indicate users’
interests, the AutoScout24-AdServer can recognise users at a later date or during their next visit to
AutoScout24. The AdServer delivers the campaign that suits each user’s interests. For instance, a
user requesting an insurance quote is identified as an individual searching for insurance. This user
will then be shown an ad for car insurance.
AutoScout24 financing user
AutoScout24 insurance user
AutoScout24 leasing user
AutoScout24 potential new car buyer
AutoScout24 private advertiser
...and much more.
Tech Group Targeting
Takes into account a user’s technical facilities when delivering the advertising campaign
(PC-Web, Mobile-Web, web browser). Many campaigns contain ad forms that require
specific technical prerequisites. With AutoScout24 Tech Group Targeting, the AdServer delivers advertising campaigns only to users whose technology type matches the requirements of the ad campaign.
For example, streaming advertising will be delivered only to users with a fast Internet connection.
Web browser
PC-Web/Mobile-Web
...and much more.
Parameter Handover
Link your advertising with the car the user wants.
Information on what car a user is looking for can be transferred
into an ad or onto a landing page. This gives ads or landing pages
dynamic, context-based content, depending on the user's needs and
wants. This substantially boosts the level of awareness and acceptance, making other actions significantly easier.
Parameter handover to the details page using the example of Direct Line
Example for parameter handover:
The price of the car can be transferred to the ad. The ad then calculates an individual insurance or financing rate based on the vehicle
price transferred. The fields on the next landing page are filled in
automatically.
Parameter handover to the landing page using the example of Direct Line
Pricing (CPM) and Formats PC-Web
Advertising format
Banner
Super Banner
Wide Skyscraper
Medium Rectangle
300 x 250
Pixel | formats
468 x 60
728 x 90
160 x 600
Content/sections
€ 19
€ 36
€ 45
€ 52
Run-of-Site
€ 13
€ 25
€ 32
€ 36
Halfpage Ad
Mega Inpage Banner
Wallpaper
Sitebar (scalable and sticky)
Advertising format
Pixel | formats
300 x 600
728 x 300
on request
on request
Content/sections
€ 59
€ 65
€ 65
€ 85
Run-of-Site
€ 41
-
€ 46
-
Pricing (CPM) and Formats PC-Web
Advertising format
Layer Ad
Banderole Ad
Billboard
Inpage Wallpaper
Pixel | formats
400 x 400
on request
800 x 250
on request
Content/section
€ 89
€ 89
€ 90
€ 99
Run-of-Site
€ 62
€ 62
-
-
Tandem Ad
Interstitial
Text-Logo-Box
Layer Ad + Super Banner or
Wide Skyscraper
on request
on request
Content/section
€ 110
€ 129
€ 5
Run-of-Site
€ 77
€ 90
-
Advertising format
Pixel | formats
Pricing (CPM) and Formats Mobile-Web
Smartphones
Advertising
format
Mobile Sticky Ad
Mobile Banner Ad
Mobile Content Ad
Mobile Interstitial Ad
320 x 50 320 x 50 320 x 100 320 x 480 € 36
€ 36
€ 36
€129
In-App and Mobile-Web | list page
In-App and Mobile-Web |
details page
In-App and Mobile-Web | list page
In-App on iOS
Pixel
Content/section
Advertising
environment
Tablets
Advertising
format
Pixel
Mobile Sticky Ad
Mobile Banner Ad
Mobile Content Ad
664 x 90 (704 x 90)
664 x 90 (704 x 90)
664 x 90 (704 x 90)
Content/section
Advertising
environment
€ 36
€ 36
€ 36
In-App on iOS | list page
In-App on iOS | details page
In-App on iOS | list page
Mobile Medium Rectangle
Mobile Menu Button
(4 weeks, approx. 750,000 AIs)
(4 weeks approx. 750,000 AIs)
300 x 250
Logo 45 x 45
+ text max. 25 characters
fixed price: € 45,000
fixed price: € 45,000
In-App on iOS | home page In-App on iOS | home page
Pricing and Formats Special Advertising
BrandDay
Advertising format
Formats
AutoScout24
Advertising format
Formats
AutoScout24
BrandDay Standard
BrandDay Premium
BrandDay Superior
Super Banner + Wide Skyscraper
Super Banner + Wide Skyscraper +
Medium Rectangle
Medium Rectangle + background color
€ 19,000
€ 22,500
€ 24,500
Double BrandDay Standard
Double BrandDay Premium
Double BrandDay Superior
Super Banner + Wide Skyscraper,
2 days
Medium Rectangle, 2 days
Medium Rectangle + background colour,
2 days
€ 34,500
€ 40,500
€ 43,000
Newsletter Ad
Advertising format
Pixel | formats
AutoScout24
Branded Newsletter
on request
€ 16,000
Discounts and Surcharges
New-customer discount:
20 % off first booking in excess of € 10,000
Dealer customer discount:
For AutoScout24 dealer customers we grant a 25 % discount on
campaigns booked through the dealer directly. We do not charge a
targeting surcharge in this case.
Order volume in E
Discount rate
> 100,000
10 %
> 250,000
15 %
> 500,000
25 %
> 750,000
35 %
> 1.000,000
40 %
Basis: Gross booking volume per customer per calendar year.
The AutoScout24 Media quality standards.
We aspire to deliver the highest quality and usability to secure prime acceptance, performance and impact for your advertising campaign. We therefore
offer, among other services, free of charge: Frequency capping. Determining
the contact frequency for each session/campaign.
Trageting surcharge
10 %
Other surcharges
Expanding on click
0 %
10 %
Expanding on mouseover
30 %
10 %
Pre-expanding
50 %
10 %
GPS Targeting
10 %
Sticky
30 %
Terms and Conditions
Minimum order size
€ 2,500 net/net (incl. discounts and agency
commission).
Agency fee
A 15 % agency commission on the net invoice
amount applies when invoicing via an advertising/media agency.
Cancellations
• Advertising orders must be cancelled in writing
or by e-mail.
• The cancellation deadline is 3 weeks prior to
commencement of the campaign.
• If the cancellation deadline is not adhered to,
a cancellation fee of 30 % of the net campaign
value will be charged. Bookings that are already live cannot be cancelled.
Placement limitations
• Not all advertising formats are fully supported
throughout the AutoScout24 Media website
portfolio and its respective advertising placements.
• Further details are available on request.
Automotive Network
AutoScout24, AutoScout24 Motorräder,
AutoScout24 Trucks, AutoScout24,
Werkstattportal, autogenau, faircar.
Universal Ad Package (UAP)
Super Banner, Medium Rectangle and Wide Skyscraper are all part of UAP. For further information please see http://www.werbeformen.de
Advertising formats
The standard advertising formats (based on OVK
definitions) are: Banner, Super Banner, Skyscraper, Wide Skyscraper, Layer Ad and Medium
Rectangle in GIF/JPEG or Flash file format.
The data in this price list do not include
VAT and may be updated in the course of
the year. The latest, binding version of this
price list can be accessed at
www.autoscout24-media.com.
Delivery date
• Standard advertising formats (e.g. Banner,
Skycraper): 3 business days prior to campaign
start.
• Special advertising formats (e.g. BrandDay,
Tandem Ad): 5 business days prior to campaign start.
• If the advertising content is not delivered
properly, or delivered late, AutoScout24
Media cannot guarantee a punctual campaign
start or achievement of the scheduled ad
impressions.
Providing data
• By E-mail: [email protected]
• By post: USB stick/CD-ROM to
AutoScout24 Media
A division of AutoScout24 GmbH
Dingolfinger Straße 1–15
81673 Munich
Germany
Publisher Details
AutoScout24 Media
A division of AutoScout24 GmbH
Dingolfinger Straße 1–15
81673 Munich, Germany
Contact
Fon+49 89 444 56-1494
Fax +49 89 444 56 19-1112
Jochen Ammelung
Fon+49 89 444 56-1716
Fax +49 89 444 56 19-1716
E-Mail [email protected]
Membership
AutoScout24 Media is member in
Website portfolio
www.autoscout24.de
www.autoscout24.de/motorrad
www.autoscout24.de/trucks
www.autoscout24.de/werkstatt
www.autogenau.de
www.faircar.de
Bank details
Deutsche Bank Tuttlingen
Account number: 216 14 87
Bank code: 653 700 75
SWIFT code: DEUTDESS653
IBAN: DE75 6537 0075 02161487 00
Payment terms
An invoice will be issued at the end of the
month in which the order is received. Invoices
are to be paid within 14 days of the invoice
date.
Terms and conditions
Our “Payment and General Terms and
Conditions” shall apply to the processing of
all orders. These may be obtained at
AutoScout24 Media or viewed at
www.autoscout24-media.com. Due to tax
regulations we request that you specify your
tax number and/or VAT ID when placing your
order.
www.autoscout24-media.com
AutoScout24 Media - A division of AutoScout24 GmbH | Dingolfinger Straße 1–15 | 81673 Munich | Germany
Fon +49 89 444 56-1494 | Fax +49 89 444 56 19-1112
We will be glad to assist:
Jochen Ammelung
AutoScout24 Media
Fon +49 89 444 56-1716
Fax +49 89 444 56 19-1716
[email protected]
Mirko Spengler
Head of AdSales Germany
AutoScout24 Media
Fon +49 89 444 56-1639
Fax +49 89 444 56 19-1639
[email protected]
Adina Arniella
Key Account Support Manager
AutoScout24 Media
Fon +49 89 444 56- 1329
Fax +49 89 444 56 19- 1329
Karin Dürr
Key Account Manager Automotive
AutoScout24 Media
Fon +49 89 444 56-1683
Fax +49 89 444 56 19-1683
[email protected]
Marianne Rix
Inside Sales Manager Advertising
AutoScout24 Media
Fon +49 89 444 56- 1727
Fax +49 89 444 56 19- 1727
Maximilian Mederer
Key Account Manager AdSales
AutoScout24 Media
Fon +49 89 444 56-1643
Fax +49 89 444 56 19-1643
[email protected]
Bianca Weber
Key Account Manager Ad Sales
AutoScout24 Media
Fon +49 89 444 56-1356
Fax +49 89 444 56 19-1356
[email protected]

media catalogue 2015-i

Transcription

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