WWF-Canada Annual Report

Transcription

REVIEW
CAN
2013
WWF-Canada Annual Report
See a future
where humans
live in harmony
with nature
Contents
For videos and
interactive content, view
our Annual Report online:
wwf.ca/annualreport
Thank you, from the people behind the Panda4
Our progress toward a future where
Our most precious places are secure
The Great Bear
7
Life in all its wonder thrives
Wildlife Trade
9
All of Canada’s water is healthy
Fresh Water
11
Wealth is measured by the strength of our ecosystems
Sustainable Seafood
13
Cities advance climate solutions for Canada and the world
Climate & Energy
15
Leadership is defined by our success as stewards
The Arctic
17
Passion at work transforms business as usual
Living Planet @ Work
19
Being an environmentalist means being a Canadian
The WWF Community at Work
21
This is what you make possible26
Our Donors & Supporters
With every dollar36
Our 2013 Financial Results
One year at a time42
How you helped change the world in 2013
Published October 2013
Front cover: © Martin Harvey / WWF-Canon
Bonelli’s eagle, or African hawk eagle (Hieraaetus
fasciatus). Close-up of the eye, which is large in
relation to body size, providing better sight than
have most animals.
© 1986 Panda symbol. WWF-World Wide Fund For Nature (formerly known as World Wildlife Fund). ® “WWF” and “living planet” are WWF Registered
Trademarks. WWF is the planet’s leading conservation organization registered in Canada as a charity (No. 11930 4954 RR 0001). Any reproduction in full or in
part of this publication must mention the title and credit the above-mentioned publisher as the copyright owner. © text (2013) WWF-Canada. WWF’s mission
is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by conserving the world’s
biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
WWF-Canada Annual Review 2013 | page 3
C H A IR M A N ’ S R E P O R T
Learning to live sustainably is the biggest challenge of our time.
© RICHARD STONEHOUSE / WWF-CANON
A
t WWF, we’re helping to prove it’s possible. The kind of change we need won’t happen overnight, but year after year we
continue to work together to make important strides.
Whether it was developing innovative financing systems for marine conservation, launching our freshwater assessment
program, or building vital partnerships with Coastal First Nations to protect the future of B.C.’s Great Bear region, we provided
conservation leadership on many fronts this year. We also celebrated the leadership of others with WWF’s global inaugural
Earth Hour City Challenge. Congratulations to the people of Vancouver, whose efforts to reduce greenhouse gas emissions
earned them first place.
Working together makes these accomplishments possible. We greatly appreciate the support of our loyal donors and volunteers.
Your contributions enable us to productively engage with partners in business and government, and individual Canadians to
make change happen.
It is also a privilege and inspiration to work with our management and the WWF staff. Their passion, commitment, and talent
enabled us to achieve conservation milestones and build momentum while the Board sought a new leader, this past year.
On that note, I’m very pleased and excited to welcome David Miller as our new CEO. David’s commitment, to conservation,
strong track record of setting and achieving ambitious goals, and proven ability to rally a wide range of stakeholders make him
an ideal leader for WWF-Canada.
With the organization in excellent shape, a dynamic new leader in place, and the continued support of thousands of Canadians
like you, we’re looking forward to achieving even more.
Thank you,
Roger Dickhout, Chairman,
WWF-Canada Board of Directors
W W F’ S S E N I O R T E A M
If this year was a test, we passed with flying colours because of you.
L
© JAMES CARPENTER/ WWF-CANADA
ast October, our president and CEO, Gerald Butts, stepped down. It was tough to lose a leader as respected and inspiring as
Gerry. But with bold ambitions and our work cut out for us this year, we couldn’t afford to slow down. And the good news is,
we didn’t—and that’s largely because of our internal strength as an organization and your commitment.
While the Board of Directors focused on finding the best possible successor, our Management Committee took on the dayto-day job of running this complex organization and pursuing a bold conservation agenda. We had a clear strategic plan, the
hands-on support of our Board, and committed employees who see WWF as far more than a job.
From left to right: Christina Topp, Sara Oates,
Hadley Archer, Darcy Dobell, Robert Rangeley
Over the past 10 months, our staff continued to push forward on every front, winning international protection for sharks,
mobilizing opposition to the prospect of oil tankers through Canada’s precious Great Bear Sea, laying the groundwork to
protect critical habitat in the Arctic, and much more. At the same time, we strengthened our internal processes, improved
our effectiveness, and set new conservation targets. As a result, we’re handing our new CEO a tightly run, financially healthy
organization with a stronger sense of teamwork than ever before.
On behalf of everyone here, thank you. None of this would have been possible without supporters like you—people who believe
so deeply in protecting this planet and the diversity of life it sustains.
C E L E B R AT I N G A C A R E E R I N C O N S E R VAT I O N :
ARLIN HACKMAN
Hadley Archer, Vice President, Strategic Partnerships & Development
Sara Oates, Vice President, Finance and Administration &
Chief Financial Officer
Robert Rangeley, Vice President, Conservation & Atlantic Region
© ARLIN HACKMAN / WWF-CANADA
Darcy Dobell, Vice President, Conservation & Pacific Region
Behind every major WWF
conservation success of the past
quarter century you’ll find the
laser-sharp thinking and strategic
vision of Arlin Hackman. Since he
joined the organization in 1987,
Arlin pushed us to engage with
local communities, harness the
power of market forces, and think
Arlin, 1996
far beyond national boundaries.
As WWF’s long-time chief conservation officer, Arlin’s
legacy—from the Forest Stewardship Council to the
Marine Stewardship Council to WWF’s Endangered
Spaces work—is cause for celebration. Now that Arlin
has retired, we’ll miss seeing his face in the office
each day. We know Arlin will continue to be a force for
conservation and a champion for WWF.
Christina Topp, Vice President, Marketing & Communications
P R E S ID E N T A N D C E O ’ S M E S S AGE
As a lifelong environmentalist, I’m thrilled to have joined WWF.
© CHRIS CHAPLIN / WWF-CANADA
I
t’s a conservation organization with a remarkable track record of achievement: transforming forestry and fishing, catalyzing
climate action, and safeguarding significant habitat around the world.
Growing up in a small village in England taught me to live within Earth’s ecological limits. We grew our own vegetables,
bought organic milk and eggs from our neighbours, and threw absolutely nothing away. A few years later, as a new Canadian,
I discovered my passion for wild spaces on my first canoe trip in Algonquin Park. I was cold, wet, and exhausted. But when I
watched the sun set and the mist rise off the lake, I felt completely in harmony with nature.
Those experiences shaped my career. As mayor of Toronto, I championed greenhouse gas reductions, public transit, and our
wilderness in the city. I’ve served as chair of the C40 Cities Climate Leadership Group and co-founded the Great Lakes and
St. Lawrence Cities Association to tackle water issues in one of Canada’s biggest water systems. My legal practice focused on
international business and sustainability, and I believe healthy economies depend on healthy ecosystems.
That’s why I’m so excited to be part of WWF. This is an organization that sets the kind of daring goals that mobilize Canadians
by the millions and bring together unlikely allies. Most importantly, it achieves real outcomes.
The work we do isn’t easy, but it’s never been more vital. Thanks to the commitment of supporters like you, we’re generating
the change our planet needs.
David Miller,
President and CEO
Five things to
know about
our new CEO
David Miller…
Grew up in the
English village
of Thriplow,
population:
Keeps a
stoneware canoe
on his desk
as a memento
of paddling
Nunavut’s
Burnside River
Played rugby
for 22 seasons,
captaining his
university team to
the U.S. national
championships
Has a twoyear-old golden
cockapoo named
Jimmy who can’t
get enough of
Toronto’s parks
and ravines
Has swum in all
three of Canada’s
oceans (although
his Arctic dip was
extremely brief)
70
© Andrew S. Wright / WWF-Canada
See a future where
our most precious places are secure
S e e a f u t u r e w he r e o u r m ost pr e c io us plac e s ar e s e c u r e
The Great Bear
15 Canadian leaders,
including scientists,
economists, CEOs, and
national heroes, became
spokespeople for our
Canadians for the
Great Bear campaign
17 Days
after its election, the B.C.
government formally
stated its opposition to the
Northern Gateway pipeline
1,000 postcards
sent by WWF supporters
with messages of hope
for the Great Bear
96%
of the 4,000+ submissions
made to the Joint Review
Panel opposed the pipeline
45 experts
attended WWF’s second
international workshop
on preserving the quiet
havens that whales
need on Canada’s
North Pacific Coast
Along British Columbia’s northern coast, the Great Bear Sea meets vast swaths of
old-growth temperate rainforest. The result is one of the planet’s richest and most
spectacular ecosystems. The Great Bear region supports salmon, spirit bears, First
Nations communities, and tens of thousands of jobs. It has inspired world-leading
innovations in conservation and sustainable economic development. Today, however, it
is a region under threat. The proposed Northern Gateway oil pipeline would cut across
this global jewel, bringing 525,000 barrels a day of toxic diluted bitumen to Kitimat,
where hundreds of tankers would transport it through the treacherous seas and crucial
habitat for endangered whales. Together with Coastal First Nations, who hold title to
this land, WWF is taking action. We have mobilized Canadians to oppose the pipeline,
engaged B.C.’s premier, and spelled out to the Joint Review Panel the devastating
impact an oil spill would have on ecosystems, economies, and communities here.
Biggest impact:
Greatest challenge:
Next big step:
Canadians for the Great Bear—a
joint campaign between WWF and
Coastal First Nations—inspired
people from coast to coast to coast to
rally against the proposed pipeline.
Exceptional Canadians from all
walks of life joined our cause, with
powerful results. In June, the B.C.
government took a stand against
the project, recognizing that the
economic and environmental risks
far outweigh any potential benefit.
The proposed Northern Gateway pipeline speaks to a deeper issue facing
our country: our addiction to fossil
fuels. While the federal government’s
economic strategy focuses heavily on
oil exports, WWF’s challenge is to
show our leaders a better way forward—one that invests in renewable
energy, safeguards important habitats
like the Great Bear, and values the
many services nature provides.
WWF will continue to stand with
those who oppose the Northern
Gateway pipeline. At the same time,
we will continue to bring leading
science and policy expertise to the
government-led multi-stakeholder
marine planning process for the
Great Bear coast, working with
business and other interests to craft
rigorous, long-term conservation and
development plans.
© Martin Harvey / WWF-Canon
See a future where
life in all its wonder thrives
S e e a f u t u r e w he r e l if e in all i ts wo nde r t hr i v e s
Wildlife Trade
1.3 million
people signed
WWF’s global
petition that helped
end Thailand’s
illegal ivory trade
34,982
species
are now
protected by
CITES
5 species
of sharks are
now regulated
under CITES:
oceanic whitetips,
porbeagles, and
three species of
hammerheads
348,200:
In March 2013,
India created a
348,200-acre
tiger conservation
reserve
Illegal and unsustainable wildlife trade is driving many species toward extinction.
Last year, for example, more than 30,000 African elephants were killed for their
tusks. Through WWF’s TRAFFIC network, we work to protect endangered species
by providing unbiased information about wildlife trade, advocating for strong
conservation laws, and ensuring that enforcement officers have the resources they
need. This past year, all eyes were on Bangkok, Thailand, where the 178 member
countries of the Convention on International Trade in Endangered Species (CITES)
gathered for the 16th Conference of the Parties (CoP 16). WWF and TRAFFIC had
delegations there. Armed with comprehensive position papers and scientific data, our
teams logged 20-hour days to sway influential votes and help hammer out important
international conservation commitments on everything from sharks to green geckos.
Biggest impact:
Greatest challenge:
Next big step:
After years of lobbying, and a nailbiting vote this past March, delegates
at CoP 16 agreed to regulate five shark
species threatened by unsustainable
international trade. CITES member
countries must now amend their laws
making it illegal to import or export
any part of these species without
permits proving they were legally
obtained from sustainable sources.
We’ll work with them to ensure those
laws are implemented—and enforced.
Poaching of elephant tusks and rhino
horns has skyrocketed in recent
years, driven by organized crime
and rebel militia groups. WWF and
TRAFFIC are pressuring countries
to crack down on this devastating
trade. At CoP 16, the prime minister of
Thailand promised to end her country’s illegal ivory trade. Meanwhile,
thousands of Canadians have rallied behind our global Kill the Trade
campaign, aimed at improving law
enforcement and curbing the demand
for endangered species products.
Last fall, our 169-page Icon on Ice
report provided a detailed analysis
of international trade in polar bear
parts and suggested measures to
ensure that trade continues to not be
a threat to polar bear populations.
Now we’re working with stakeholders
across the Arctic to implement the
recommendations we’ve laid out,
focusing on better tracking and
monitoring of polar bear trade,
stronger enforcement to prevent
poaching and illegal trade, and
sharing of information.
© Tim Irvin / WWF-Canada
See a future where
all of Canada’s water is healthy
S e e a f u t u r e w he r e a l l o f C a n a da’ s wat e r i s he a lt h y
Fresh water
7
of Canada’s most iconic
rivers were scored in the
launch of WWF’s freshwater
health assessments
4 key metrics
(water quality, water flow, fish,
and “bugs” ie., creatures that
live at the bottom of a river,
including flies, beetles, aquatic
worms, snails, leeches)
ground the science behind our
freshwater health scores
100+
local water groups attended
the Living Waters Rally in
Ottawa this past September
20
organizations took part
in our inaugural St. John
River Summit in June
452
citizens called on the
International Joint
Commission to implement a
science-based water plan
for Lake Ontario and the
St. Lawrence River
All life on this planet depends on fresh water. As stewards of 20 per cent of the world’s
freshwater supply, Canadians have a special duty to protect it. WWF believes that
all Canadians should know how healthy their rivers, lakes, and streams are, so that
together we can safeguard them against increasing pressures from climate change,
industrial and energy development projects, agriculture, and thirsty cities. That’s why
WWF is working to bring together grassroots water guardians and regional water
groups, collaborating with conservation organizations, and opening discussions with
provincial and federal policy-makers. By using groundbreaking science to spark a
national conversation on freshwater health, we’re helping Canadians secure a healthy
future for our lakes, rivers, and streams.
Biggest impact:
Greatest challenge:
Next big step:
How do you measure the health of
a river? Over the past year, with
advice from leading Canadian
hydrologists, biologists, ecologists,
and other experts, we have developed
a pioneering freshwater assessment.
After several rounds of research,
review, and ground-truthing, we’ve
identified meaningful indicators of
water quality, biodiversity, water
flow, and ecological disturbance.
By bringing them together, we can
provide a snapshot of the health of our
water bodies, one watershed at a time.
We’re fortunate to have such an
abundance of fresh water in Canada—
water that sustains us in so many
ways. But with no national picture of
the health of Canada’s waters, we don’t
know whether we’re doing enough to
protect this precious resource. Our
freshwater assessment fills this gap by
providing a consistent set of metrics
to give us clear and comparable data
to work from.
With our first seven freshwater health
assessments complete, we’re ready to
extend our work across the country.
Our goal by 2015 is to evaluate the
health of every major water body in
Canada using the indicators we’ve
developed. In the next year, we’ll also
launch a website where Canadians
can access that information, spurring
them to support local and national
water stewardship efforts.
© Robert Delfs / WWF-Canon
See a future where
wealth is measured by the strength of our ecosystems
S e e a f u t u r e w he r e w e alt h i s m e as u r e d by t he str e n g t h of ou r e cos yst e m s
Sustainable Seafood
122
MSC-certified products are
now available across Loblaw
banner stores representing
the widest range available in
any Canadian grocery store
1st:
Loblaws began selling seafood
certified by the Aquaculture
Stewardship Council—
a first in North America
1st:
WWF completed the
first Canadian Fisheries
Improvement Project, helping
Icewater Seafoods’ cod fishery
significantly move up the
ladder of sustainability
383
responsibly farmed seafood
products globally are now
certified by WWF-founded
Aquaculture Stewardship
Council (ASC)
70%:
Major companies representing
70% of global salmon production
have committed to meeting the
ASC salmon standard by 2020
For many Canadians, the Marine Stewardship Council (MSC)-certified fish sticks in
their freezer represent a quick and easy dinner. But for us, they’re part of a threepronged approach to ensure that Canada’s oceans remain ecologically rich and
economically productive. At the market level, we’re catalyzing change through our
partnerships with industry leaders such as Loblaw Companies Ltd., which is committed
to switching to 100 per cent sustainably sourced seafood products. On the water, WWF
spearheaded a Fisheries Improvement Project that helped Icewater Seafoods and its
partners prepare its Newfoundland cod fishery for MSC certification. This effort creates
a template for other Atlantic cod fisheries. And on the international stage, WWF
continues to play a major role advocating for ecosystem-based policies in forums like
the Northwest Atlantic Fisheries Organization (NAFO) that set the rules for fishing in
international water.
Biggest impact:
Greatest challenge:
Next big step:
In partnership with WWF, Loblaw is
on track to assess the sustainability of
all its seafood products—including pet
foods and nutritional supplements—
by the end of 2013. We’re already
seeing the ripple effects as fisheries
work to meet Loblaw’s criteria
and as other retailers follow suit,
implementing sustainable seafood
procurement plans of their own.
We’ve made great strides putting
ocean health on the national radar.
But more needs to be done: from
the dinner table and grocery store
aisles to Parliament Hill. While
WWF continues encouraging
Canadians to consider where
their seafood comes from, we’ll
also work harder to advocate for
greater federal action, stressing the
connection between healthy oceans
and healthy local economies.
With the framework established,
ideas tested, and relationships built,
we’re ready to take our Financial
Institution for the Recovery of
Marine Ecosystems (FIRME) to
the next level. Over the coming
years, we’ll be implementing this
innovative investment strategy,
connecting fisheries with investors
who will provide loans to cover the
short-term costs of implementing
sustainable practices. The result
will be healthier, more productive
oceans and profitable harvests.
cities advance climate solutions for Canada and the world
© Michael Buckley / WWF-Canada
See a future where
S e e a f u t u r e w he r e c i t ie s a d va nc e c l im at e s o l u t io n s f o r C a n a da a n d t h e w o r l d
Climate & Energy
1st:
Vancouver placed first
among 66 entrants in
WWF’s Earth Hour City
Challenge global contest
150%:
the number of electric
vehicles on Canadian
roads rose to 4200
between 2012 and 2013
67%
of Canadians supported
putting a price on carbon
in a poll last year
1,100
EV charging stations
currently available
in Canada. WWF
has teamed up with
Electric Circuit to
continue that growth
7,000+
cities took part in WWF’s
Earth Hour 2013, the
world’s largest mass
participation event ever
Smart climate solutions start in cities. Urban areas account for more than 70 per cent
of the world’s CO2 emissions, making them essential players in reducing our global
carbon footprint. And as our inaugural Earth Hour City Challenge proved this year,
a number of cities around the world are rising to the occasion. These trailblazers are
creating densification strategies, public transit investments, green building policies,
neighbourhood energy utilities, electric vehicle (EV) infrastructure, and more. The
result is clean, liveable, flourishing communities where sustainability and economic
prosperity go hand in hand. At WWF, we’re shining a light on innovative urban projects
that can be replicated and scaled up to help us reach our goal of powering Canada with
100 per cent renewable energy by 2050.
Biggest impact:
Greatest challenge:
Next big step:
Congratulations to Vancouver,
the winner of WWF’s first global
Earth Hour City Challenge. While
employment is up and the population
is growing, this city has the lowest
per capita greenhouse gas emissions
of any major North American centre.
Vancouver beat out 66 other cities
around the world to prove that
sustainable urban development isn’t
just possible, it’s happening right
now—here in Canada.
In 2013, CO2 levels in the atmosphere
exceeded the critical threshold of 400
parts per million. At home, the lack
of federal action to address climate
change targets remains a consistent
challenge. WWF continues to push
for traction through other avenues,
launching a global campaign to
increase investment in green energy
and encouraging carbon-pricing at
a provincial level by leveraging the
examples of B.C. and Quebec. Our aim
is to build the technical foundation,
public support, and business partnerships that facilitate swift and strategic
climate action at the highest level.
Transportation is Canada’s singlebiggest source of carbon emissions.
To cut those emissions significantly
over the next decade, WWF launched
our Transportation rEVolution
initiative. Our goal is to ensure that
10 per cent of all vehicles sold are
electric by 2020. To do that, we’ll
build public exposure to EVs, partner
with groups like Electric Circuit to
install more public charging stations,
and work with cities, businesses, and
car-sharing organizations to electrify
their fleets.
© Andrew S. Wright / WWF-Canada
See a future where
leadership is defined by our success as stewards
S e e a f u t u r e w he r e l e a de rs hip i s de f ine d by o u r s u cc e ss as st e war ds
The Arctic
0
defensive kills of
polar bears occurred
in Arviat last year,
thanks to an innovative
partnership between
WWF, Arviat and the
Nunavut government
1st:
WWF became the
first environmental
organization with offices
in both the eastern and
western Canadian Arctic
$1.5 million:
Amount raised in last
year’s Arctic Home
campaign in partnership
with Coca-Cola Ltd. to
support of our Last Ice
Area project
7
narwhals were fitted
with satellite tags to
track them to their
wintering grounds and
shed light on their
habitat needs
As climate change dramatically reshapes the Arctic seascape, it will take information,
foresight, and leadership from the ground up to ensure that wildlife and people thrive.
In the Hudson’s Bay Hamlet of Arviat, we’re providing support and infrastructure to
minimize conflicts with polar bears driven onshore because of shrinking sea ice—a
model that can be replicated across the region. Farther west, we’re collaborating with
indigenous rights’ holders to promote sustainable development on the Beaufort Sea.
In the High Arctic, we’re convening stakeholders and developing detailed models
to help determine the best possible future for the Last Ice Area. We’re also working
directly with industry to define the conditions necessary to ensure safe and appropriate
shipping in the Arctic. And at the Arctic Council, we’re contributing insight and
expertise to region-wide decisions.
Biggest impact:
Greatest challenge:
Next big step:
Across the Northwest Territories, the
Yukon, and Alaska, the Inuvialuit
and Inupiat play a key role in Arctic
decision making. That’s why WWF
facilitated an agreement with these
key stakeholders to champion
conservation for the Beaufort Sea.
This achievement sets the stage for
smart regional planning as pressures
increase from climate change,
shipping, and oil and gas projects.
To support this initiative, we’re now
mapping the potential impacts of oil
spills in this fragile environment.
As melting ice opens the door to new
development possibilities, WWF’s
challenge is to find a responsible way
forward that enables economic growth
while conserving the ecosystems that
species depend on. By engaging with
the many players that have a stake in
the Arctic—eight Arctic nations, provincial and territorial governments,
indigenous land-claim holders, and
industry—we’re helping to shape and
define sustainable approaches.
Along the northern coasts of
Ellesmere Island and Greenland lies
the Last Ice Area—an area projected
to retain its summer sea ice longer
than any other. Over the past year,
WWF has developed highly detailed
models of ice extent and thickness.
The next task is to identify exactly
when and how different species use
that ice, giving us the data we need
to pinpoint, and ultimately conserve,
crucial habitat.
© James Carpenter / WWF-Canada
See a future where
passion at work transforms business as usual
S e e a f u t u r e w he r e pa s s io n at w o r k t r a n s f o r m s b us ine s s a s us u a l
Living Planet @ Work
584
passionate individuals have
signed up to champion
WWF and the environment
in their workplaces
242:
actions completed by LP@W
champions, from activating
WWF campaigns to writing
their company’s
1st sustainability report
$110,000+
was raised for conservation
by LP@W champions and
their colleagues
150+
resources available on the
LP@W website, including
how-to guides, posters,
and success stories
5
organizations took home
awards for their transformative
achievements at our inaugural
LP@W awards ceremony
Imagine the impact Canadian businesses could create by putting sustainability on the
corporate agenda. Through our Living Planet @ Work program, WWF is harnessing the
passion of employees to help companies shrink their ecological footprint, participate
in conservation campaigns, and raise dollars for critical work. The idea is simple. We
provide the tools, from campaign tool kits to footprint trackers. Our lead partner,
HP Canada, contributes its extensive expertise along with program funding. Our
champions do the rest. These committed employees mobilize their colleagues to cut
paper use, conduct energy audits, take part in the Great Canadian Shoreline Cleanup,
and much more. By sharing their successes, we motivate more companies to follow suit.
Together we’re creating a world in which thriving businesses support a thriving planet.
Biggest impact:
Greatest challenge:
Next big step:
In the second year of the LP@W
program, we’ve surpassed our 2014
target of recruiting 500 companies.
By June 2013, we had attracted
champions in 523 workplaces,
ranging from law firms to IT startups
to multinational corporations. But
perhaps our biggest measure of
success is that they keep coming
back, sharing their experiences,
taking advantage of more resources,
and committing to undertake more
sustainability actions.
When it comes to harnessing a
new funding base for conservation,
workplaces are a largely untapped
resource. This is a key area we’ll
be focusing on in the coming year.
We’ll promote workplace giving for
WWF as a powerful way to engage
colleagues, foster team spirit, and
boost conservation awareness. To help
our champions succeed, we’ll share
best practices and showcase inspiring
examples from the LP@W community.
Study after study shows that going
green bolsters brand reputation,
reduces energy costs, improves
staff morale, and gives companies a
recruiting edge. Yet most enterprises
weren’t designed with sustainability
as a guiding principle. By expanding
our LP@W campaign to target and
engage senior leaders, we’re aiming
to transform business as usual into
business for a living planet.
© Lee NARRAWAY / WWF-Canada
See a future where
being an environmentalist simply means being…
S e e a f u t u r e w h e r e b e in g a n e n v iro nm e n tal i st s im ply m e a n s b e in g…
An artist
“It’s a natural progression to go from being passionate about
the land that shapes us to speaking out and standing up for it.”
© Ian Coristine / 1000IslandsPhotoArt.com
For Tony Dekker, lead singer and
songwriter for the Great Lake Swimmers, growing up on a small farm in
a rural community greatly impacted
him creatively, and has helped shape
who he is. This connection to our
natural environment inspired him to
become a spokesperson for the WWF
and Coastal First Nations’ Canadians
for the Great Bear campaign.
An Olympian
A fisherman
A family
© Joseph Vipond
© Jarrett Corke / WWF-Canada
© Katie Edmonds / WWF-Canada
As an Olympic silver medalist in synchronized
swimming, water has always been an important
part of Valérie Hould-Marchand’s life. In recent
years, the shocking state of some of our waterways inspired Valérie to join WWF and the
Vancouver Aquarium in rallying support for the
Great Canadian Shoreline Cleanup presented
by Loblaw Companies Limited. In 2012, 57,000
people across the country participated, cleaning
over 3,100 km of shoreline. Valérie and her team
alone picked up 600 cigarette butts from the
shores of Woodbine Beach in Toronto.
Art Gaetan is an invaluable partner to WWF’s
Oceans team and a critical resource for our shark
conservation work. Drawing on decades of fishing experience in our Atlantic waters, Art provides
traditional knowledge to inform WWF’s conservation efforts, from shark identification guides to best
handle-and-release practices. Shark populations
being caught in fishing gear, not as target species
but as bycatch, contributes to the estimated 100
million sharks killed worldwide yearly. With the
engagement of industry partners like Art, we can
find solutions to this significant threat.
Dr. Joseph Vipond and his family, wife Erin Grier
and daughters Sadie and Willa, have made being
environmentally conscious a part of their family
tradition. Nature is where they go to rejuvenate,
and is an active part of their family life, as they
spend much of their time hiking outside of their
hometown of Calgary. With this in mind, the
Viponds have made the commitment to donate 10
per cent of their household income to work they
believe in, including WWF’s conservation efforts.
“As Canadians, we pride ourselves on our
stunning water views, and it’s up to all of us to
keep our shorelines clean.”
“WWF and myself are aligned in terms of our
values: we’re working to restore the balance and
flow of our ocean ecosystems.”
“As the largest global conservation organization,
WWF has the power to effect big change around
important issues such as climate change. As a
family, we want to be a part of this progress.”
A community
© Bob Hansen / Government of Nunavut
“With ongoing support, we can hopefully continue
to reduce conflict between people and polar bears
in Arviat, and promote the harmonious and
mutually dependent relationship with nature that
the people of Arviat value so highly.”
—Bob Leonard,
Mayor of Arviat, Nunavut
Pictured field crew (left to right): Steve Keepseeyuk, Andy McMullen,
Joe Savikataaq, Joe Savikataaq Jr., Luke Pingushat, Jesse Aggark
This year, WWF joined the Hamlet of Arviat and the Government of Nunavut
in celebrating the success of the Human-Polar Bear Conflict Reduction Project.
Together with the community, WWF worked to reduce the conflicts caused by
polar bears coming close to the community—an increasing concern as the Arctic
warms as a result of climate change—to keep both people and bears safe. In 2012,
new electric fences were installed around dog teams, and for the first time in over
three years, there were no kills in defence of human life and property in Arviat.
“The Arviat experience clearly demonstrates a
comprehensive and crucial conflict prevention
program built on local knowledge and experience.
An essential element is the ongoing broad base
of collaboration. Partners include the Hamlet,
the Hunters and Trappers Organization, the
Government of Nunavut (GN) Department of
Environment, the World Wildlife Fund, the GN
Wildlife Deterrent Program, the community as a
whole, and others. The Government of Nunavut
is proud to work on successful projects like the
efforts undertaken in the Hamlet of Arviat.”
—Bob Hansen,
the Government of Nunavut’s
Wildlife Deterrent Specialist
An eco-blogger
Captain Trevor Greene, a decorated veteran
with 12 years of highly regarded service
in Afghanistan, joined forces with WWF
and Coastal First Nations this past fall as a
spokesperson for the Canadians for the Great
Bear campaign. His passionate testimonial is
a bold reminder that protecting the future of
Canada’s Great Bear is a meaningful expression
of deeply held Canadian values.
“I’m a Canadian for the Great Bear because I want
to leave my children with a planet that includes
the Great Bear rainforest. The Canada I fought
for is proud of its natural heritage.”
© Harold MacDonal
“Earth Hour is important to me because when
people shut off their lights, it shows that they
care about the Earth. It also shows that they
are aware and want to fix the problems in our
environment.”
© Trevor Greene
© Candace Alper
Ten-year-old Hannah Alper was a WWF Earth
Hour team captain this year, using her eco-blog to
help spread the word about this important conservation movement. At a community Earth Hour
event in Roncesvalles Village in Toronto, Hannah
spoke in front of hundreds of people, sharing her
Earth Hour pledge. This year, millions of people
across Canada joined millions more from more
than 150 countries in turning off their lights and
calling for global action on climate change.
A loving husband
A Canadian soldier
For the 45 years they were married, Harold
and Rita MacDonald shared a love of travel
and nature. The couple took birdwatching trips
together to Costa Rica and were committed
WWF supporters. They chose to continue their
love for nature by including a gift for WWF in
their wills. Last year, after Harold passed away
at age 92, his family honoured their legacy by
placing Rita’s much-loved panda pendant in
Harold’s suit pocket for his funeral.
“During their years together, their devotion to each
other was matched by their dedication to wildlife
and nature conservation. This gift to WWF will
help perpetuate that dedication in their memory.”
—Nancy Cafik,
Niece and Estate Executor
These are just a few of the inspirational stories from WWF’s broad and diverse community. To read more, visit us online: wwf.ca/annualreport
This is what you make possible
T h i s i s w h at yo u m a k e poss ib l e
Our Donors and Supporters
Our work at WWF is made possible through the generous investments of individual donors, corporate
partners, foundations, governments, organizations, and dedicated volunteers. The following pages recognize
those who have contributed more than $1,000 in support—through financial donations, sponsorship, donated
media, advertising, and other gifts-in-kind—between July 1, 2012, and June 30, 2013. We are deeply grateful
for your trust and commitment.
Not e
A plus sign (+) following a name recognizes in-kind or in-kind plus cash donations.
An asterisk (*) following a name recognizes sponsorship or sponsorship plus cash donations.
A degree symbol (°) following a name recognizes that this gift, or a portion of it, matches employee contributions.
Gifts received after June 30, 2013, will be gratefully acknowledged in the 2014 Annual Review.
Above $1,000,000
Coca-Cola Canada
Gordon and Betty Moore Foundation
Loblaw Companies Limited
$500,000 – $999,999
Estate of Audrey Thomson
$100,000 – $499,999
Adapt Media +
AdCentricity +
CMS +
CSL Group Inc.
Fairmont Hotels and Resorts
HP (Canada) Co.*
Margaret A. Cargill Foundation
Metroland Media +
Ontario Lottery and Gaming Corporation*
Ontario Trillium Foundation
RBC Foundation*
Resolute Forest Products
Rogers Centre +
RSA Canada
Torys LLP*
Zoom Media +
E states
Estate of Anna Silver
Estate of Douglas Macaulay
Estate of Harold Atcheson MacDonald
Estate of Lynda May Cunningham
Estate of Monica Joan Wheatley
Estate of Neil Walter McMartin
$50,000 – $99,999
$25,000 – $49,999
$10,000 – $24,999
Alan and Patricia Koval Foundation
Francine and Robert K. Barrett
Sonja I. Bata
BMO Financial Group*
The Canada Life Assurance Company*
Cement Association of Canada*
CIBC
CTV Toronto +
Domtar Inc.*
Goldcorp Inc.*
The Government of Canada’s
Habitat Stewardship Program
for Species at Risk
Scott and Ellen Hand
Rosamond Ivey
The McLean Foundation
Pattison Outdoor Advertising +
Pattison Outdoor Advertising – Mall +
Pattison Outdoor Advertising –
Transit Shelters +
Martha and Mike Pedersen
24 Hours Toronto +
Captivate Network +
Joan Carlisle-Irving +
Catalyst Paper
CBS Outdoor Canada +
Clear Channel Outdoor +
CN Tower +
Davis & Henderson Ltd.
Michael and Honor de Pencier
Dragonfly Water Fund of
Tides Canada Foundation
The ECHO Foundation
EK3 Media +
Environment Canada,
Enforcement Branch
Fednav Limited
Fokus Media +
Fraser Basin Council Society
Hydro One Inc.
Jacob Securities Inc.*
Arthur and Sonia Labatt
Merck Canada Inc.*
OneStop +
Ontario Power Authority*
Bell Media – TV +
Bentall Real Estate Services L. P.
Joseph Boyden +
Canada Goose +
The Canadian Institute
CBC.ca +
Bob and Gayle Cronin
Cathy Clayton and John Denholm
Roger and Janet Dickhout
Exclusive Advertising Inc. +
The Flanagan Foundation
Frontier North Adventures +
Claude Giffin
Glacier Media, Continental Newspaper +
Erin Hogg
Donna Holton
Tim Huang
Ivanhoé Cambridge Inc.
Investment Executive +
Richard M. Ivey
Suzanne Ivey Cook
The John and Pat McCutcheon
Charitable Foundation
John and Sheila Price Family Fund
Jamie Kennedy +
Lafarge
McLean Smits Family Foundation
Media City +
The Midloch Foundation
Movieola – The Short Film Channel
(Rewind)
Scott Niedermayer +
Olive Media +
Procter & Gamble Inc.
Quebecor Media +
The Salamander Foundation
Titan Outdoor Canada +
UB Media +
E states
Estate of Greta Lenore Timmins
Estate of Margaret Glide
Estate of Ruth Sootheran
Rogers Digital Media +
Toronto Sun +
E states
Estate of Darlene Helen Rose
Estate of Donna Joyce Garbutt-Roscoe
Estate of Michael Richard Hawrylez
Estate of Ronald Wallace Compton
Estate of Theodora Ahdab
Estate of Vera May Murphy
Pacific Institute for Climate Solutions,
University of Victoria
Patrick and Barbara Keenan Foundation
Pro-Tam Inc.
Russell Reynolds
The Rotman Family Foundation
Seventh Generation
Ziya Tong
Toronto Kickboxing &
Muay Thai Academy Inc.*
Roeland Val
Walmart-Evergreen Green Grants
The William and
Nona Heaslip Foundation
Willow Grove Foundation
Phyllis Yaffe
$10,000 – $24,999
E states
(continued from page 28)
$5,000 – $9,999
$1,000 – $4,999
Estate of Anita Lowe
Estate of Edith Amy Wright
Estate of Edith Mildred Steckler
Estate of Evelyn Anne Ballard
Estate of Jean Elizabeth Beaton
Estate of Lenore Valborg Hetherington
Estate of Lorne Foster Swannell
Estate of Marjorie Elinor Burdon
Estate of Rosilda Janelle
Estate of Sylveria Ladek
Estate of Teresa Mary Webb
Estate of Terry Ellen Walton
Estate of Thornton Joscelyn Donaldson
Estate of Valli Waltraud Heuse
2748355 Canada Inc
The Anne Marie Peterson Legacy Fund
at The Calgary Foundation
Anonymous Donor through the
Victoria Foundation
Barrick Heart of Gold Foundation
Richard and Marilyn Bryll
Build-A-Bear Workshop®
CAA South Central Ontario
Mark and Suzanne Cohon
Marilyn Cook
Marna Disbrow
Dr. Maureen Briscoe and
The Dr. James H. Day Foundation
The ELPIS Foundation
Lucille and Vern Fawcett
Peter Garstang
Mike Garvey
George Shapiro Fund at the Strategic
Charitable Giving Fund
Grassroots Advertising +
Marc Henderson
The Home Depot Canada
John Honderich
Huawei Technologies Canada Co. Ltd.
Dr. Nancy Ironside
J.D. Irving Limited
S. Jean Koetsier-Adams
Anne Lambert and Tom Welch
The Lawrence & Judith Tanenbaum
Family Foundation
Joannah Lawson
LGL Limited Environment
Research Associates
Longyuan Canada Renewables Ltd.
The Loop – Bell Media +
LoyaltyOne Inc.
MBNA Canada
Men’s Fashion / St. Joseph Media +
Multisportcanada
Norton Rose OR LLP
Ontario Power Generation Employees’
and Pensioners’ Trust °
Power Corporation of Canada
QMI +
Sivaprakash Rajoo
Leonard Schein and Barbara Small
Scotiabank*
TD Bank Financial Group
Teck Resources Limited
The Tolkien Trust
Alfreda Velting
Barbara Vengshoel
Abraham P. Vermeulen
Annette M. Verschuren
Dr. V.J. Wilson
Graham W. Wright
1061852 Ontario Limited
2655 & 2695 North Sheridan
Way LP
2725312 Canada Inc
2725321 Canada Inc
Active America Corp.
Lesya Adehlph
Agnico-Eagle Mines Ltd
Jason Agustin
Shreyas and Mina Ajmera
Ken Allen
Heidi Alston
Leslie and Marlene Amoils
Hadley Archer and
Fiona Stevenson
Shauna Argo
Peggie Aspler
ATCO EPIC °
Atco Power
Paul Azeff
Karen I. Backmann
Mr. & Mrs. D.L. Bacon
Lillian Ruth Ball
Evelyn Ballard
Barry Baptie
BareMetal.Com Inc.
Mark Bartel
Dr. Glenn S. Bauman
Ron Baxter
BBC.com +
The BC Hydro Employees
Community Services Fund
(HYDRECS) °
bcIMC Realty Corporation
E states
Estate of Donna Marlene Cushing
Estate of Doris Vivian Steeves
Estate of Elizabeth Mary Morten
Estate of Ralph Arthur Reinhold
Mr. Ross and Mrs. Trisha Beaty
Chris Beaudry
Colleen Beaumier
Dr. Cynthia Beck
Nancy Belanger
David Beldeure
Bennett Design
Bentall LP Mandatary
of SITQ Inc.
Graham Berkhold
Joslyn Biggins
Thomas Biggs
C. Kim Bilous
Colin Bisset
Blakely & Associates Inc.
Simon Blake-Wilson
Rudi and Karine Blatter
Maarten Bokhout and
Helena McShane
Mrs. Alice Bossenmaier
Pamela J. Botting
Michael Bow
Dr. Brad Bowins
Ryan Boyd
Marion A. Boyle
Allan Brewster
Michael Brisseau
The British Columbia Marine
Planning Fund of Tides
Canada Foundation
Frank Brookfield
Leanne Brothers
Nancy Brown-Schoenfeld
$1,000 – $4,999
Burgess Veterinary
Mobile Services
Johnne Burnett
Winifrede Burry
Mandi Buswell
Warren Butler
George and Martha Butterfield
Gerald and Jodi Butts
C2 Software Solutions Inc.
Dr. Jane Cameron
Robin Cameron
Alan Canavan
Nadia Cardinal
Betty Carlyle
Kathleen Carrick
Susan Carswell
Tim Cassidy
Chris Cathcart
Chris Cathcart and Kelly Durant
CFRB – Newstalk 1010 +
The CGOV Foundation
David and Erika Chamberlain
Jim Chandler
CHBM – Boom 97.3 +
Clarence Cheng
Rachelle Chevalier
Chimp Foundation
The Cinders Fund at Edmonton
Community Foundation
CKFM – 99.9 Virgin Radio
Clearwater Fine Foods*
Grahame Cliff
Cogent Power
Margaret J. Collins
Mark Collins
Compugen Finance
Carla R. Conkin
Dorothy A. Cook Joplin
Brian Coones
Dwight Cooney
Rick Cordeiro
David Corrigan
Margaret B. Couper
Couples Resorts
Mike Couvrette
Patricia Coyne
Mr. and Mrs. Jack and
Joan Craig
Michael Cruickshank and
Linda C. Campbell
Nicole Dalwood
Suzanne Dann
Janine Dansereau
Trudie Davidson
Kevin Davies
Darren Day
Aloke De
De Beers Canada
Dawne Deeley
Gerry De Luca
Angelo Di Mondo
Guy Dine
Darcy Dobell
Martin Donegani
Linda Doran
Diane Doucet
Jean Draper
David Driscoll
Diana Dron
Mr. Peter Droppo
Heather Drummond
N.L. Louise Dryver
Dr. Ola H. Dunin-Bell and
Allen W. Bell
Marilyn Dunk
Cynthia Dwyer and
Peter-John Durrell
Vera Dyer
Dr. Jos J. Eggermont
Ann and David Einstein
Elisabeth Fulda Orsten Family
Fund at the Strategic
Charitable Giving Foundation
Ellington Tenant and Facilities
Services
The Embassy of the Russian
Federation in Canada
Employees of Kinross Gold
Corporation, and Kinross
Gold Corporation °
EnCana Cares Foundation
Don M. Enns
En Tour Artist Products
Incorporated
Environics Communcations Inc.
Environment Canada
George Erasmus and
Sandra Knight
Escapes.ca
Philip Evans
Fadco Consulting Inc.
Rosemary Falconer
Fath Group / O’Hanlon Paving
Lindsay Fehr
Brock Fenton
Nell Fillmore
Wendy Findlay
Jason Fiorotto and Tory Butler
Ronda Fisher
John and Heather Fitzpatrick
Shawn Folkins
Fondation de la faune du Québec
Ron Ford
Basil V. Franey
Jacquie and
Cunningham Fraser
Ken Fraser
Paul and Caroline Frazer
David G. Friesen
Pamela Fry
William Fulghum
Colin Fyfe
Cindy Gahunia
Samantha Gales
Penelope Gane
Judy Garrison
Gartley Family Foundation
at Toronto Community
Foundation
Dr. Rosanne Gasse
Marc-André Gaudet
GCW Consulting Inc.
Janine Geddes
Karen Genge
David George
Brian Gerspacher
Mr. Jamie Gibson
Melissa Gilliam
Jack Gingrich
Mr. Carl V. Gladysz and
Mrs. Joan P. Gladysz
Global Citizenship
Ms. Dorothea Godt
Jordan Golubov
Elspeth Gonzales-Moser
Gore Mutual Insurance
Company Foundation
Andrew Goss
Dr. Noelle Grace-Shohet and
the Shohet Family
Gary Grad
Caroline Graham
Cordell Grant
Heather Grant
Laurel Gray
The Grid, a division of Toronto
Star Newspapers Ltd. +
Regine Gries
Marjorie Griffin
Tracey Griffin
Peter Grundmann
Michelle Haines-Brack
Wanda Hall
Judith Hanebury
Lee Hannaford
Warren Harding
Andrew Harmsworth
Mona Harper
Mr. Patrick Harrigan
William Harris and
Chiachen Cheng
Bruce and Carol Haselgrove
Maria Hayes
Shirley Hayes
Tim Hayman
Dr. Donald Hedges
Heenan Blaikie LLP
Mr. Tom S. Heintzman
John Henderson
Heather Henson
David Hertes
Jane Hess
Gabrielle Hewitt-Creek
Marilyn Hickox
High Liner Foods Incorporated
Sharon Hill
Susan Hill
April and Norbert Hoeller
Pat Hoffman
Jack Holway
Jay K. Hooper
Lynne Hopkinson
$1,000 – $4,999
Hot, Cold and Freezing
Eva Howe
Thomas Howe
Brian and Leanne Howes
Craig Howes
Christine Howitt
Judy Howsam
Ann Hsu
Maureen Huber
Suzanne Huett
Heather Hughes
Joyce Humphries
Kevin Hutchings
Graeme Hutchinson
Don and Karen Hutchison
Stephanie Hutton
Hydro One – Employees’
and Pensioners’ Charity
Trust Fund °
Kade, Charles and Richard
and Edna Iacuelli
IBM Employees’
Charitable Fund °
Ideon Media +
Violet Iles
James Irwin
Melanie Isbister
Jennifer Ivey Bannock
Laura and Colin Jackson
Oscar Jacobs
James N. Allan Family
Foundation
Jason Denys Medicine Prof. Corp
JBT Elementary
Jennifer Jeffs
Dr. Louise and
Dr. Wolfgang Jilek
Joe Badali’s Ristorante +
John F. Ross CVI
John Derek Johnson
Annelise Jorgensen
Mark Jowett
William Kachman
Gunter Kahlen
Dr. Wendy Kaplan-Krasny
Kapoor Investments Ltd.
Kapoor Singh Siddoo
Foundation
Kastner Auctions Ltd.
Jennifer Katzsch
Kevin and Heather Kavanagh
Dr. Jack Keith
Terry Kelly
Hagen Kennecke
Kenneth Hoyle-Strategic
Planning & Management
Chad L. Kichula
Carolyn Kiddle
Natasha Kinloch
Sandra J. Kitchen
Dr. R. William and
Diane Knight
Yukiko Konomi
Wendy Konsorada
Michele Koyle
Mark Krumm
Lori Labatt
Hok Sum Lam
Bruce Lancey
John Larsen
Jason Lawrence
Jennifer Lea
Robert J. Leask
Katherine and Paul LeButt
Le Devoir +
Esther Lee
Mary Legge
Bruce Lemer
Marie Leonard
Laura L’Heureux
Elaine Lindo
Anne Lindsay
Grant Linney
Mr. and Mrs. S.M. Liptrap
Lisa Listgarten
Tina Listigovers
Lana Lo
Heather Lockhart
Priscilla Lockwood
Tracy Logan and John Hogg
Michele Longo
Dr. W. Paul Loofs
Sue Lowe
Dr. Alec Lupovici
Rod Lutz
Carol Lysak
Angie Macdonald
Beryl MacDonald
Lori MacEwen
Marlene MacKenzie
Sheila MacMahon
Dr. Kirk D. Maltby
Jane W. Manchee
Manitoba Public Insurance
Robert and Nancy Mann
Manulife Financial
Wayne Marthaller
Simon Marwood
Anne Matheson
Mr. Gordon Matheson
Wayne Matthews and
Maureen Pennington
Arthur May
Ms. Jennifer McAleer
Mr. Kevin and
Ms. Cathy McAllister
Tom H. McAthey
Patrick McCance
Patricia, Curtis and
Daniel McCoshen
Robert J. McCready
Andy Mcdonald
Sean McDonald
Marie McDonnell
Karen and Steve McGeean
Dr. Elizabeth McGill
Islay and Mike McGlynn
Jan McGregor
Gloria McIntyre
Kelsie McKay
Anne McKenzie
Catherine McLean
June McLean
Anne McLellan
Margaret McMullen
Jay McMurray
McPacific International Corp.
David Melone
Craig Merrigan
Sharon Mey
Steven Minuk
Jan Miserva
Kelly Moffatt
Helen and Stewart Moore
Mr. Mazyar Mortazavi
Jane A. Mottershead
Mountain Equipment Co-op +
Mary Mowbray
Namao School
Wendy Nash
Nellis Roy Moyer &
Mary Elizabeth Moyer
Memorial Trust through the
Victoria Foundation
Nepean High School
Nexen Energy
Leslie Nigh
Margaret Nisbet
Frank Noneley
Michael Norgrove
Oakley & Oakley
Sara Oates and Andy
Harington
Shelley Odishaw
Olympia Charitable Foundation
The Only Café
Nir Orbach
Organco Holdings Ltd
Ralph Overend
Timur Ozelsel
Matthew Paige
Peter Panopoulos
Sharen Parker
Susan Parker
Igor Pashutinski
Murray Paton and June Leong
Anne Patterson
Mark Pearson
Pearson Corporate Centre LP
Roslyn Penner
Dennis Perry
Constance Pert
Geraldine Shirley Petter
M. Jane Phillips
Walter Phillips
The Pickford-Henderson
Family Foundation
Bettie Plant
Brayton Polka
Nicholas J. Poppenk
Mrs. Madolyn Potvin
David Powell
Mr. Robert Powell
The Powis Family Foundation
Elizabeth Powles
James D. Prentice
$1,000 – $4,999
Owen Price
PricewaterhouseCoopers
Canada
George Prieksaitis
Valerie Pringnitz
Projeny Inc.
Provincial Employees
Community Services Fund °
Pumped Inc. +
William Quinlan
Dr. Jennifer W. Rahman
Shannon Rancourt
Robert Rangeley
Ms. Andrea J. Raper
Troy Rathbone
Kyle Reeves
Elaine Reid
Mr. Steven and
Mrs. Susan Reid
Research In Motion
Viviane Richard de Brouwer
Keith Beckley and
Martha Richardson
Thomas Richter
Stephanie Riemer
Richard W. Rinn
Robert Bosch Inc.
Rogers Sportsnet 360 +
Audrey Loeb Ross and
David P. Ross
Philip Rosso and
Marilyn Sanders
Jason Roth and
Cheryl Steadman-Roth
Rothwell United Church
RSA (Johnson Corporation)
Anne H. Russell
Doreen E. Rutherford
Elizabeth Ryan
Robert Sandolowich
Ed Scherer
Kimberly Schofield
Scott Family
Sears Employee Charitable
Fund (SECF) °
Marion Shanks
Ronald and Paulette Sharp
Robert Sherrin
Shiseido (Canada) Inc.
Nan Shuttleworth
Rendy Shuttleworth
William J. Shymko
Robert and Valerie Simons
Mrs. Heather Singer MacKay
Tana Skene
S.J. Skinner
Courtney Skrupski
Holly Slavik
Sally Smallwood and
Cameron Algie
Anne Smith
C.W. Smith
Raymond Smith
Annamarie Snyman
The Somerset Foundation
James Son
Patrick Soong
Aliya-Jasmine Sovani +
Ms. Carole Y. Spread
Judith Sproule
Jack and Akke Spruyt
Campbell and Joanna Stacey
Ed Stahl
St. Joan of Arc Catholic
High School
Heather St. Louis
Staples Canada Inc.
Jenny Stephens
Wesley A. Stevens
Lindsay Stevenson
Patricia Stoddard
Stornoway Communications +
Jacqueline Stroud
Suite 66 +
J. K. V. Summerhays
Sun Life Financial
Sussex Strategy
James Sutherland
Eleanor Swainson
Kevin Swanson
E.W. and Gerry Sweezey
Tembec Inc.
Jon Temme and
Kelly Walker Temme
Joy Thomas
Robert, Susanne, Jack and
Josephine Thompson
George W. Thomson
Mary Thomson
Barb Toma
Tony and Caley Taylor
Family Fund
Christina Topp and Ed Walsh
Towers Watson
Tim Trant
Paul Treiber
Robert Tucker
Dr. Colin Ucar
University of Calgary –
WWF Club
Rob Unruh
Lars K. Valmestad
Peter Van Schalk
Brian Van Steen and
Katerine Dupuis
Dr. Stephanie Van Wyk
The Varshney Family
Shirley Viertelhausen
Sylvie Villeneuve
Dawn Villermet
Anne Vinet-Roy
Mark Vorobej
Siegfried and Michael Wall
Sonya Wall
Leo Walsh
Wolfgang Walz
David Ward
Bruce Wareham
Wasteco
Catherine Waterson
Mike Watson
Pat Wauters
Way Key International Inc.
Ms. Karen Webb
Gary and Marcia Wedeking
Ingo Weigele
Alison Wheatley
Wildlife and Co.
Jeune Williams
Lorraine Williams
Janice Willson
Phillip Wilson
Patrick Winder
Windsor Park School
Anthony Woods
Joanne Wright
Eric L. Wyness
E states
Estate of Betty Beattie
Estate of Brian Ramsden
Estate of Donald Ralph Legg
Estate of Elizabeth Beatrice
Elaine Meadows
Estate of Franz Joseph
Prunster
Estate of Jane Wu
Estate of Kate R. Clifford
Estate of Lois Janet
Sleightholm
Estate of Norah Harris
Estate of Virginia Schlifer
WWF-Canada is pleased to have the financial support of our global network and the
organizations across the world that constitute the WWF family!
Endowment Funds
Endowment funds provide support for WWF’s mission in perpetuity.
They are unique gifts, made from lasting commitment and deep trust.
Above $1,000,000
200 Canadians Trust
“1001” Nature Trust
Beryl Ivey Fund
$500,000 – $999,999
Canadian Conservation Trust
The Sobey Fund for Oceans
$100,000 – $499,999
Brocklehurst-Jourard Education Fund
Signatures Fund
$50,000 – $99,999
The Kenneth M. Molson Fund for Endangered Birds
The Jennifer Headley Fund for a Living Planet
$25,000 – $49,999
Sharlene Jessup Fund for a Living Planet
In Honour and
Celebration
We are pleased to recognize individuals who helped raise and inspire contributions of
$1,000 or more to WWF’s conservation efforts this past year.
In Memory
In Honour
CN Tower Climbers
Community Panda Fundraisers
In Memory of Hans J. Falkenberg
In Memory of Shirley Hartman
In Memory of Jack Hoyle
In Memory of Phil Tolley
Wanda Hall
Dan Abramsky
Scott Allen
Vivian Amar
Hadley Archer and Fiona
Stevenson
Diego Arraya
Angie Beck
Matthew Bellis
Sylvia Bermudez
Kathryn Bird
Marcella Bungay Stanier
Dave Calder
Wing Chan
Katherine Cheng
Tom Christakis
Tristan Collier
Sean Colyer
Laurie Cooledge
Heather Crochetiere
Bonnie Di Adamo
Sabrina DiMatteo
Linda Doran
Doug F. Dorsey
Donna Drury
Grant Dyer
Barb Ehlers
Olivia Fernandez
Laury Fiorio
Vanessa Ford
Karen Foskett
Denis Franklin
Lee Fraser
Steve Glover
Wanda Hall
Tom Hansen
Darryl Heerema
Amrita Amy Johar
Anne R. Jones
Sarah Jordan
Janice Kent
Harun Khan
Kimiya Khosravani
Peter Laing
Rajdeep Legha
Adrienne Lo
Celia Lopez
Daljit Mann
James Matthews
Nancy McInnis
Craig Merrigan
Steph Morgan
Richard Munter
Christine Newman
Kristin O’Connor
Lisa Paczay
Justin Paulinic
Christine Pott
Bradley Powell
Jim Price
Ron Price
Edgard Raudez
Zeny Red
Dani Reiss
Bobby Richter
Bryan Roach
Steve Runstedler
Ron Seftel
Linda Sibony
Terra Snape
James Snider
Kevin Spreekmeester
Rebecca Spring
Mike Terry
Christina Topp
Paul Topp
Drew Tremblay
Terri Truscello from Mosaic
Sales Solutions
Amanda Vandenbrock
Noel Verbaas
Anna Wald
Ed Walsh
Courtney Warren
Jasmine Weiler
Geoffrey Wilson
Graham Woodward
Ying H.H. Yang
Olivia Clement
Heather Grieve
JBT Elementary
John F. Ross CVI
Kastner Auctions Ltd.
Manitoba Public Insurance
Namao School
Jennifer O’Loughlin
The Only Café
Rothwell United Church
Shae-Lynn Stirling
St. Joan of Arc Catholic
High School
University of Calgary –
WWF Club
Wildlife and Co.
Windsor Park School
Passion at Work
From bake sales to dress-down days, workplace champions found fun and creative
ways to support WWF’s goals last year. We are honoured to recognize those whose
employee-giving efforts raised $1,000 or more this year.
Corporate and
Employee
fundraising
Employees of Farm Credit Canada +
Employees of Hydro One +
Employees of Kinross Gold Corporation,
and Kinross Gold Corporation
Employees of OLG Casino Point Edward +
Employees of Research In Motion Give Your Way Program +
Employees of RSA Canada +
Employees of ATCO EPIC
Not e
The 50+ Club
Contributors to the BC Hydro Employees
Community Services Fund (HYDRECS)
Contributors to the IBM Employees’ Charitable Fund
Contributors to the Ontario Power Generation Employees’
and Pensioners’ Trust
Contributors to the Provincial Employees Community
Services Fund
Contributors to the Sears Employee Charitable Fund (SECF) +
A plus sign (+) following a name recognizes members of WWF’s Living Planet @ Work program.
Volunteers give the most precious gift that any of us has to offer: their time. A very
special thank-you to these individuals who have donated more than 50 hours to
WWF this past year. With your dedication and commitment, you are all valuable
members of our “panda team.”
Volunteers
Debora Avery
Sigitta Bilkstys-Richardson
Acadia Bunn
Kathryn Busch
Wesley Chua
Ludiwine Clouzot
Ashlee Galletta
Wanda Hall
Gail Hamel
Wendy Ho
Marie Imber
Susan Landry
Jacqueline Lee
Katrina Le Truong
Laura Miller
Natalie Peon
Angelique (Angie) Singh
Vlatka Tadic
Christina Taggart
Shanna Yip
Biravy Yogeswaran
© Vladimir Filonov / WWF-Canon
With every dollar
w i t h e v e r y d ollar
Our 2013 Financial Results
© James Carpenter / WWF-Canada
My conservation colleagues at WWF talk a lot about stewarding the planet’s
resources. Here in the financial department, we also focus on stewarding
resources: the dollars you’ve given WWF to safeguard fresh water, protect
Arctic ecosystems, rebuild healthy oceans, and more.
So how did we perform in 2013? Let’s start by looking at revenue. At a time when charities are competing harder than
ever for support, we raised $24.2 million: 2.3 per cent more than we did last year. Those are very encouraging figures.
We have also built up a healthy mix of revenue streams. While individual donors continue to be the bedrock that
sustains us, we saw an increase in foundation funding this year, as well as more revenue from bequests—a testament
to the strength of the relationships WWF has built with our supporters over many decades.
The next question is how we used those dollars. More than 73% of our expenditures went to conservation. We also
built up our unrestricted reserves, creating a buffer against any economic uncertainty in the future. And by strictly
containing non-conservation expenses, we trimmed our fundraising and administration (FR&A) costs significantly
from the previous year.
There’s no question that those lean FR&A figures look good on financial statements. However, the planet is facing
significant challenges, and we want to increase WWF’s capacity to tackle them. In 2014, we expect our fundraising
expenses to rise as we invest in strategies to boost our revenue—and thus our ability to make bigger conservation
gains. In this case, spending money now will translate into greater long-term impact.
Two other words we talk about frequently at WWF are accountability and transparency. While we’re confident that
we run a tight financial ship, we want to be sure you share that confidence. That’s why we were very proud to achieve
Imagine Canada accreditation in June, making us one of only 46 organizations in the country to have met the “Trustmark” standards. That same month, we also earned a creditable A- in MoneySense’s 2013 Charity 100 rankings.
Our most meaningful endorsement, however, comes from you. The fact that you’ve chosen to support WWF means
everything to us—and the planet.
Sara Oates,
Vice President,
Finance and Administration
& Chief Financial Officer
WWF-Canada Revenue & Expenditure
Sources of donations and other revenues
11.4%
11.4%
WWFWWF
FAMILY
FAMILY
7.7%
7.7%
PRODUCT
PRODUCT
SALES,
SALES,
PROMOTIONS,
PROMOTIONS,
ANDAND
FEESFEES
2%2%
INVESTMENT
INVESTMENT
EARNINGS
EARNINGS
0.7%
0.7%
0.9%
0.9%
9%9%
FOUNDATIONS
FOUNDATIONS
16.3%
16.3%
CORPORATIONS
CORPORATIONS
14.8%
14.8%
0.7%
0.7%
LOBBYING
LOBBYING
20.8%
20.8%
RAISING
RAISING
CONSERVATION
CONSERVATION
AWARENESS
AWARENESS
GOVERNMENT
GOVERNMENT
OTHER
OTHER
NON-PROFIT
NON-PROFIT
How we applied our funds
TotalTotal
Revenue
Revenue
$24,229,000
$24,229,000
52%
52%
INDIVIDUALS
INDIVIDUALS
10.5%
10.5%
CONSERVATION
CONSERVATION
RESEARCH
RESEARCH
ANDAND
GRANTS
GRANTS
47.5%
47.5%
FUNDRAISING
FUNDRAISING
TotalTotal
Expenses
Expenses
$23,011,000
$23,011,000
4%4%
ADMINISTRATION
ADMINISTRATION
1.7%
1.7%
AMORTIZATION
AMORTIZATION
CONSERVATION
CONSERVATION
PROGRAM
PROGRAM
IMPLEMENTATION
IMPLEMENTATION
Investing in Conservation
Conservation Expenditures by Program
28%
Arctic
7%
Climate and energy
18%
Oceans
8%
Fresh water
Total = $16,900,000
6%
Footprint reduction
9%
Global conservation
Conservation science
& raising awareness
24%
$
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
WWF-Canada Financial Statements
World Wildlife Fund Canada
and World Wildlife Fund
Canada Foundation
Summarized Combined Statement of Financial Position
As at June 30 (in thousands of dollars)
2013
2012
Assets
Current assets 9,5996,515
Investments at fair value 14,29414,009
Property and equipment 345714
$24,238
$21,238
Liabilities
Current liabilities 1,558904
Total Assets & Liabilities $22,680
$20,334
Fund Balances
Operating funds
Unrestricted 940770
Restricted 8,2547,198
$9,194
In trust and other capital funds 11,86410,761
Planned giving fund 1,277891
Property and equipment fund 345714
Total $22,680
$7,968
$20,334
WWF-Canada Financial Statements
World Wildlife Fund Canada
and World Wildlife Fund
Canada Foundation
Summarized Combined Statement of Operations and Changes in Fund Balances
For the year ended June 30 (in thousands of dollars)
2013 2012
Revenue 24,22923,489
Expenses
Conservation expenditure 16,90017,468
Fundraising and administration 5,7126,527
Amortization 399498
Total Expenses $23,011
$24,493
Excess (deficiency) of revenue over expenses before below-noted item1,218(1,004)
Fair value changes on investments
1,128 (39)
Excess (deficiency) of revenue over expenses for the year
2,346 (1,043)
Fund balances – Beginning of year 20,33421,377
Fund balances – End of year
$22,680
$20,334
For copies of the combined
financial statements and the
auditors’ report, please go
to wwf.ca/auditorsreport,
or contact our
Finance Department at
[email protected].
© WWF-Canon / Simon Rawles
One year at a time
O n e Y e ar at a t im e
Last year, you and WWF’s 5 million+ supporters helped change the world
HERE’S HOW:
Europe
Canada
400,000:
1st:
Our science helped
to protect seven wetland sites in
Romania covering 400,000 hectares
of important bird habitat
Vancouver ranked 1st in
WWF’s inaugural Earth Hour City Challenge
for its innovative actions on climate change
0:
20.5%:
Zero defensive kills of polar
bears occurred in Arviat, Nunavut
thanks to tools and training from WWF
The European Union
surpassed its goal of cutting
total greenhouse gas emissions by
20 per cent by 2020, thanks in part to
WWF efforts
1st:
WWF completed the
first Canadian Fisheries Improvement
Project, helping Icewater Seafoods prepare
its northern cod fishery for MSC certification
15:
150,000:
Fifteen high-profile spokespeople have
joined WWF’s Canadians for
the Great Bear campaign to
protect the Great Bear Sea
Global
Latin America
More than 7,000 cities
and municipalities in 154 countries
and territories participated in WWF’s
Earth Hour 2013
38,000:
5: After years of WWF
After 38,000 people
signed a WWF petition, Mexico
agreed to protect vaquita
porpoises by phasing out gill nets
30%:
In Chile, close to 30 per cent of
forest plantations in WWF priority areas
are now FSC-certified
600,000:
WWF praised the creation of almost
600,000 hectares of new protected
areas in Peru’s northern Amazon—an
area of world-class biodiversity
60
7,000:
advocacy, a precedent-setting
vote added five more shark species
to the CITES protected list
19,500:
More than 19,500
seafood products sold around the world
carry the logo of the WWF-founded Marine
Stewardship Council (MSC)
2/3: A WWF report shows
that nearly two-thirds of the
world’s largest companies have
committed to reduce carbon emissions
Africa
3 million:
Our freshwater work
in the Democratic Republic of
Congo contributed to the
designation of more than three
million hectares of wetlands
1 million:
A decade of
WWF work paid off when
Mozambique announced a new coastal
marine protected area covering one
million-plus hectares of land and sea
880:
Thanks to the conservation efforts
of WWF and other groups, the global
population of mountain gorillas
reached 880, up from
786 in 2010
A WWF petition
signed by 150,000+ people
helped convince European parliament
to ensure all European fish products
come from sustainable stocks
Asia
20%:
Our global tiger conservation
initiative is getting results, with the
latest census showing a 20 per cent
increase in India’s tiger population
1.5 million:
With
WWF’s support, Russia
established two new Arctic
protected areas totalling more than
1.5 million hectares, protecting key
polar bear habitat
1.6 million
people signed
a WWF/Avaaz global petition
that helped convince Thailand to close
its ivory market
© National Geographic Stock / Michael Nichols / WWF
Thank you
WWF-Canada Board of Directors
Chairman
Vice-Chairman
Directors
(as of September 3, 2013)
Roger Dickhout
President & CEO, Pineridge Group
Mike Garvey Corporate Director
Mark Cohon
Commissioner, Canadian Football League
Marilyn J. De Mara
Partner, KPMG LLP
Don M. Enns
President & CEO, Northern Lipids Inc.
Scott Hand
Executive Chairman, Royal Nickel Corporation
Alex Himelfarb
Director, Glendon School of Public and International Affairs, York University
Jeffrey A. Hutchings
Professor, Department of Biology, Dalhousie University
Sasha Jacob
President & CEO, Jacob Securities Inc.
Jennifer A. Jeffs
President, Canadian International Council
Jack Keith
Foundation Director
David Martin
President, Bromart Holdings
Nalini Stewart
Foundation Director
Ziya Tong
Host & Producer of Daily Planet, Discovery Channel
Alexandra Weston
Director of Brand Strategy, Holt Renfrew
WWF-Canada’s Board of Directors is made up of a committed group of volunteers who come from various walks of life. A director’s
initial term is four years. A director may serve a second successive or non-successive four-year term.
Declaration of Remuneration
No board member receives remuneration in his or her role as a director.
WWF-Canada Senior Staff
President & CEO
WWF-Canada Management
Committee
Senior Staff
Directors
(as of September 3, 2013)
David Miller
Hadley Archer
VP, Strategic Partnerships & Development
Darcy Dobell
VP, Conservation & Pacific Region
Sara Oates
VP, Finance & Administration & Chief Financial Officer
Robert Rangeley
VP, Conservation & Atlantic Region
Christina Topp
VP, Marketing & Communications
Monte Hummel
President Emeritus & Chair, Planned Giving
Steven Price
Senior Director, Conservation Science & Practice
Jeffrey Chu
Director, Operations
Cherie Cohen
Director, Marketing & Communications
Ernie Cooper
Director, TRAFFIC and Wildlife Trade
David Cornfield
Controller
Monica Da Ponte
Director, Strategic Partnerships
Ruth Godinho
Director, Donor Relations & Services
Jay Hooper
Director, Development
Janice Lanigan
Director, Annual Giving
Joshua Laughren
Director, Climate & Energy Program
Marie-Claude Lemieux
Regional Director, Quebec
Scott Liffen
Director, IT
Rosemary Ludvik
Director, Advancement Research
Tony Maas
Director, Freshwater Program
Linda Nowlan
Director, Pacific Conservation
Robert Powell
Senior Officer, Priority Conservation Programs
Bettina Saier
Director, Oceans Program
Carolyn Seabrook
Director, Program Operations
Alexander Shestakov
Director, Global Arctic Programme
Martin von Mirbach
Director, Arctic Program
Contact Us
WWF is committed to keeping our members, donors, partners, and the general public informed about the work we
do, how we do it, and what we think about issues that have a direct link to our work.
Join the conversation:
• visit our website (wwf.ca)
• follow us on Twitter (twitter.com/wwfcanada)
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• Sign up for Panda Mail, our free monthly e-newsletter (wwf.ca/enewsletter)
We’d love to hear from you! If you’d like more information, or have questions,
concerns, or feedback, you can contact us at:
For service or inquiries
in English or French:
1-800-26-PANDA (72632)
[email protected]
Toronto
Montreal
Iqaluit
5251 Duke Street,
Duke Tower,
Ste. 1202
Halifax, NS
B3J 1P3
Tel: 902-482-1105
Ottawa
St. John’s
Inuvik
Prince Rupert
245 Eglinton Avenue East, Ste. 410
Toronto, ON
M4P 3J1
Tel: 416-489-8800
Halifax
191 MacKenzie Road,
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Tel: 867-777-3298
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Street West, Ste. 340
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H2X 3V4
Tel: 514-871-4133
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Ste. 400
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K1P 5M4
Tel: 613-232-8706
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Tel: 250-624-3705
Building 959A
PO Box 1750
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X0A 0H0
Tel: 867-979-7298
TD Place,
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Tel: 709-722-WILD (9453)
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Please note that we take your privacy very seriously. Under the federal government’s privacy legislation (Personal Information Protection and
Electronic Documents Act), WWF-Canada has a senior staff member responsible for overseeing our compliance with the laws associated with
privacy and confidentiality that affect staff, donors, and the general public.
WWF has over 150,000
supporters across Canada
WWF is in over 100 countries,
on 5 continents
Annual report 2013
+100
+150,000
•
WWF by the Numbers
1967
WWF opened its first
office in Canada in 1967
WWF.ca
wwf.ca
WWF-Canada has
9 offices from coast
to coast to coast
can
Why we are here.
We are creating solutions to the most serious conservation
challenges facing our planet, helping people and nature thrive.
9

WWF-Canada Annual Report

Transcription

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