Tourism Staff Reports

September 26, 2011
Tourism Staff Reports
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DIRECTOR’S REPORT
June-September Activity
VISIT FLORIDA Board of Directors Meetings, Palm Beach (June) & Hollywood, FL (Sept)
TDC Sub Committee Meetings June 30 and July 28
Destination Marketing Accreditation Board Meeting- Washington DC
DMAI Education Committee Meeting
CVB Strategic Planning Meeting
Destination Marketing Association Annual Meeting, New Orleans
FACVB Past-Presidents Council & Board of Directors Meetings, Lakeland, FL
U.S. Travel Association Education Conference (ESTO), Salt Lake City
Shark Shootout Dec. 2012 Tournament Organizers Meeting
DMAI Advocacy Committee Conference Call
Collier Lodging & Tourism Alliance Board Meetings
Tourism Advisory Roundtable to present Strategic Marketing Plan for FY 12
Naples Botanical Garden Open House
Bob Harden On-Line Radio Program Interview
Florida Governor’s Conference on Tourism, Hollywood, FL
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SALES DEPARTMENT - Debi DeBenedetto and Jennifer Leslie
July – August, 2011 Activities
Industry Relations – Sales
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Goin’ Coastal Chesney Sales Missions continue, Denver, Kansas, Boston
ROI from events $1.5 Million reported thus far in signed contracts for future bookings
4 Meeting Planner sites conducted
Florida Airports Council (FAC) conference attended in Lauderdale to promote 2012 FAC
Annual Meeting at Naples Grande
 FSAE attended Miami Florida Society of Association Executives Conference all events,
networking and seminars plus VIP connection
 MPIWEC Chapter Receptions co-hosted and attended in Orlando Meeting Professional
International World Education Congress
 SMU Successful Meetings University Daytona attended Meeting with 26 one on one
planners appointments and networking events
 Connect Show in Chicago Aug 25 -27 with 44 appointments with planners
 We have continued to approve RFP sponsorships with emergency funding and have
enhanced several opportunities to go to contract
New Product Development
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2012 Strategic Sales planning – plan submitted and approved
2012 Trade Shows list submitted and approved
2012 Visitors Guide review and action plan underway
Meeting Planner website section evaluation and planning for 2012 updates reviewed
New Planner Sales sheets in hand
GAP Group Attendance Push program is being very well received
FAM marketing complete and both August and October Fams are sold out and taking
wait lists. We expected 8-10 for August and have 20 planners attending; we expected 20
for October and have 23 and a wait list.
Promotions
 Annual Ad Fair Held Naples Beach Hotel August 4
 Preferred Pass continues
 No other promotions at this time
RFP’s and Booked Business
 16 RFP’s leads sent out in the last month from CVB office
 Potential of $1.1 Million in sales opportunity and over 6,000 room nights
 4 RFP leads have gone to contract with county for a total of $155,000 sales estimate
room revenue, 734 room nights and potential output impact of $489K with $644K
economic impact
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PUBLIC RELATIONS & COMMUNICATIONS - JoNell Modys & Angela Aline
News-Release Distribution
RELEASE: June Tourism Boosts Local Economy News Release – Issued July 25
(Issued to local and regional media by CVB)
Naples Daily News
July 26, 2011
Coverage of our news release on June visitation:
http://www.naplesnews.com/news/2011/jul/26/collier-county-tourism-nearly-10-percent-june/
Online posting in user-generated content area by CVB of the entire news release on June
visitation:
http://www.naplesnews.com/news/2011/jul/26/collier-tourism-visitation-up-for-fifth-straight-m/
Ft. Myers News-Press
Coverage on July 25, 2011 online and the following day in print, resulting from our news
release on June visitation:
http://www.news-press.com/apps/pbcs.dll/article?AID=2011110725023
There was coverage on August 14 in print in a story about how the Standard & Poor’s credit
rating and resulting market drops were or might affect the Southwest Florida tourism
market. The story includes a Jack Wert quote. The paper has not posted the story online.
Marco Island Sun Times
July 25, 2011
Coverage of our news release on June visitation:
http://www.marcoislandflorida.com/article/20110725/MARCONEWS/110725023/Collier
-tourism-up-fifth-straight-month-convention-visitors-bureau-says
Fox 4
July 27, 2011
Coverage of our news release on June visitation:
http://www.fox4now.com/news/local/126282713.html
WINK-TV
An interview was conducted as a result of our new release on June visitation but the story
didn’t make it on the air.
RELEASE: July Tourism – To be issued Sept. 6
RELEASE: Florida Panther Festival News Release – Issued Aug. 23
(Issued to national media by BCF and local/regional media by CVB)
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Charlotte Sun
Outdoor News Bulletin Board 7/28/11
FLORIDA PANTHER FESTIVAL Learn about the Florida panther, one of the world's most endangered mammals
Palm Beach Post
TravelSmart Blog 8/24/11
First Florida Panther Festival set for Oct. 29 | FloridaGoGo: Florida ...
The first annual Florida Panther Festival on Oct. 29, 2011 at North Collier Regional
Park in Naples will highlight the plight of the endangered Florida.
blogs.palmbeachpost.com/.../first-florida-panther-festival-set-f...
Fort Myers Beach Observer
8/23/11 - First Florida Panther Festival sheds light on issues facing Florida's ...
Naples, Fla. – The first annual Florida Panther Festival Saturday, Oct.
www.fortmyersbeachtalk.com/page/content.../id/518086.html
Florida Panther Festival Website
Save the date announcement and information
floridapantherfestival.com/Florida_Panther_Festival_Save_the...
PantherNet : News and Highlights : First Florida Panther Festival to ...
Panther Information Site
First Annual Florida Panther Festival Sheds Light on Issues Facing Florida's State
Animal www.floridapanthernet.org/index.php/news/item/1916/
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TravMedia.com News Alert Service for Travel Journalists:
First Annual Florida Panther Festival Sheds Light on Issues Facing Florida's
State Animal
Naples, Fla.- The first annual Florida
Panther Festival on October 29, 2011
at North Collier Regional Park in
Naples, Florida will shed light on the
plight of the endangered Florida
panther through interactive ...
Click for more >
Media enquiries: JoNell Modys on +1 239-252-2425
Upcoming Releases:
July Visitation – September 6
Stone Crab Season & Annual Festival – Week of September 6
Healthy Collier County – including data from recent studies showing the area is tops in health.
**A release about Marco Island was prepared in advance of the Most Beautiful Small Town
announcement in July but wasn’t distributed since the town didn’t win the top spot.
Publicity
July 1 and August there have been nearly 400 placements resulting in a print circulation of
9,487,902 and a media value of $613,840.50
MSNBC.com – 7/13/11 - “Budget excursions for volunteers”
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New York Times – 7/17/11- “Perks for those who give back”
Travel + Leisure –7/26/11 - “Hotels” list
Suite101.com – 8/9/11 - “Corkscrew Swamp: A great place to explore Florida as it once
was”
USAToday.com – 8/14/11 - “Resorts in Marco Island, FL”
National Geographic Traveler - 8/15/11– “What to do at the Everglades”
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Media Mix Chart:
Upcoming Publicity
ForbesTravel.com
A round up of Top 5 experiences in Naples, Florida in the categories of Kid Friendly, Romantic,
Brunch and Best Food Experience. CVB provided recommendations and links to area dining
spots for their review
Globe Pequot Insider’s Guide to Southwest Florida – coming out in late 2011
Globe Pequot South Florida book – title to be determined – coming out in 2012
Author Stephen Winston visited the Paradise Coast area in December 2009 to research the
destination for upcoming books, which are now being finalized.
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Other Projects
Florida Outdoor Writers Association annual conference
The CVB won the bid to host this conference for its 2011 annual meeting. JoNell Modys,
a member of the association, served as the conference coordinator for the event, which
included pre- and post-conference familiarization tours, primarily for active journalist
members, as well as outdoor/nature excursions for all attendees during the conference.
90 attendees participated. The event was very well received by attendees.
The host hotel was GreenLinks Golf Villas at Lely Resort. The hotel did an outstanding
job of hosting both the conference rooms and the meetings in their on-site conference
center. Since GreenLinks offer two and three-bedroom condo-style units, many of the
members were able to share accommodations and split costs, providing one of the lowest
per-night room rates in many years for the annual FOWA conference. Even so, the hotel
reported $15,225.00 revenue in room night dollars. Estimating conservatively, additional
revenue from per-day spending is and association costs brings the total to approximately
$50,000.
Publicity from the conference should be generated over the next few months to one year.
At the time this report was compiled, several early articles had already been published.
Fort Myers News-Press
Outdoor writers convene at Lely – 8/25
http://www.news-press.com/apps/pbcs.dll/article?AID=2011110824046
FloridaSportsman.com
Florida Sportsman writers win at Florida Outdoor Writers Awards – 8/31
http://www.floridasportsman.com/2011/08/31/florida-sportsman-writers-win-at-annualflorida-outdoor-writers-association-awards/
Examiner.com – Florida Keys
Boating and Kayaking the Chokoloskee Side of the Everglades by Jill Borski– 8/30
http://www.examiner.com/florida-keys-travel-in-miami/boating-and-kayaking-thechokoloskee-side-of-the-everglades
WorldNews.com
Boating and Kayaking the Chokoloskee Side of the Everglades – 8/31
http://article.wn.com/view/2011/08/30/Boating_and_kayaking_the_Chokoloskee_side_of
_the_Everglades/
Examiner.com – Tampa Bay
Part 1: Family Friendly Everglades Hikes – Big Cypress Bend Boardwalk by Barbara
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Bowen – 8/31
http://www.examiner.com/outdoor-recreation-in-tampa-bay/family-friendly-everglades-shikes-part-1-of-3-big-cypress-bend-boardwalk
Examiner.com – Tampa Bay
Part 2: Family Friendly Everglades Hikes – Kirby Storter Boardwalk – 9/1
WorldNews.com –pickup up of the Part 2 hike story above
FlyFish10K.com
Website for Capt. Bill Baldus, who coordinated and participated in the FOWA fishing
tournament:
Fishing Report - August 27, 2011
by Capt. Bill Baldus on 08/27/11
All eyes are on Hurricane Irene as it moves up the east coast of our country. We felt minimal
effects here in the 10,000 Islands with just a couple of Irene's outer bands reaching us. The winds
did stir up the water pretty thoroughly making for some difficult sight fishing conditions over the
last few days. We feel lucky and hope our friends in the Bahamas came through it safely, and
hope for the best for everyone in the Northeast.
I fished with noted outdoor writers, Jimmy Jacobs and Polly Dean of Atlanta yesterday. They
were here attending the Florida Outdoor Writers Convention held in Naples this week. Given the
weather forecast this week we were surprised we were able to fish at all. It was a short day but
we did manage to find some tarpon to play with most of the morning before a big squall came in
along with the top of the tide, pretty well shutting it down for the day.
The Florida FFF Expo is scheduled for October 21 & 22nd in Kissimmee this year. We are
excited to participate in this event for the first time: http://www.fff-florida.org/
We will keep you posted,
Capt Bill
Paradise Coast annual Visitor Guide
Content, layout reviews ongoing.
TDC Subcommittee Meeting
Attended and presented a list of press in the destination as an example of our media
relations activities and efforts
Naples International Film Festival
Several meetings to further marketing efforts with festival team
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Professional Development
Attended monthly PRSA meeting on “Keeping the Media Wolves at Bay”
Attended Marketing Tips Seminar focusing on optimized content for websites, blogs, etc.
Attended HSMAI meeting on STAR report research
VISIT FLORIDA Webinar on optimizing listings for website
Attended July and August SW FL Concierge Association meetings
Attended Leadership Collier networking group meeting
Press Visits/FAMs:
BCF created and delivered press visit itinerary for Georgina Cruz, freelance journalist, who
visited Sept. 2-3.
BCF created and distributed email invite for Music in Paradise FAM; secured Ann Sheppird,
with Associations News
BCF Drafted and distributed email invite for Wedding in Paradise FAM. Susan Breslow with
About.com secured.
BCF is researching and coordinating upcoming press visit with Carolyn O’Neill, with Atlanta
Journal-Constitution planned for November 8-11
E-Newsletter
BCF programmed and distributed Paradise Press, Aug. 4. Paradise Press had a 97.83% delivery
rate and an 82.12% open rate
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FILM OFFICE – Maggie McCarty
PRODUCTION NOTES
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TLC – series
The Travel Channel – series
FPL/Area 6 Prods. – TV commercial
Whistlestone Productions – music video
http://vimeo/27896704
WORKING LEADS
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Univision – TV series
Gurney Productions – film
MTV – series
PGA Tour Entertainment - film
ALL CURRENT PRODUCTION
OPERATIONS
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Issued film permits
Vi si onNet upl oad
Lead/inquiry response
Monthly Revenue Tracking
Client Management
Media Arts Committee training
ME E T INGS
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Fi l m Fl ori da boa rd m eet i ng
F L Fi l m C om m i ssi oners C ounci l
N IF F F est i val
T RADE S H O WS / CO NFE RE NCE S
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Assoc. of Fi l m C om m i ssi oners
C i neposi um
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SPORTS COUNCIL – Ralph Pryor & Nicole Curran
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OMMAC- UK REPRESENTATIVES
HIGHLIGHT OF THE MONTH:
Visit USA Media Market Place, London, 6 July 2011
OMMAC hosted a table on behalf of the Paradise Coast at this very successful event. Media
specializing in travel attended the event from both National and Regional newspapers,
consumer and trade magazines and online publications. OMMAC met with all journalists and
provide a full update on the destination. A full follow up was carried out after the event. See
attached recap report.
Visit USA 4th July Ball – Intercontinental Hotel, London, held on 7th July 2011
Participated with this event & co-hosted guests with Visit Florida & V Fl partners.
This is one of the key events in the UK for the USA market & is attended by leading travel
industry decision makers. This year we were able to co-host 90 guests together with
approximately 36 V. Fl partners including Disney / Universal / A. Busch & other main Fl CVB‟s.
It was an extremely successful event which was sold out weeks prior to the event.
Expos/Tradeshows/Conferences
DATE
EVENT
RESULT
6 July 2011
Visit USA Meet the Media
Met with 30 media –
successful event & will follow
up
Completed Inquires: via phone /email: 122
Literature mailed out: Visitor guides as part of V Fl pack – TBC
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AT A GLANCE - BRIEF RECAP CURRENT MONTHS ACTIVITIES
TOUR OPERATOR
PARTNER
HOTEL/TRAVEL PARTNER
DATE
Bon Voyage, Featured
Video on homepage
N/A
7 June – 7 July 2011
Thomas Cook
(Netflights.com)
Consumer Promotion with
Waitrose Supermarket
Marco Island Marriot, TBC
1 September – 6 November
2011
Bon Voyage Consumer
Promotion with Karen
Millen - Follow Up Offer
Inn On Fifth
July - TBC
PROJECTS/MARKETING ACTIVITIES
UK Marketing Campaign & Advertising / Consumer Promotions / General Marketing
Ongoing Activity – all co-op with tour operator partners:
PARTNER/PROJECT
ACTIVITY
RESULT
Virgin Holidays
Promotion came to a close on 27
April 2011.
OMMAC is collating
information to provide a full
re-cap report.
Crabtree & Evelyn
Consumer Promotion
Feb-April 2011
OMMAC liaising with tour operator
to discuss follow up offer.
Suggested later date due to holiday
period in UK
Virgin Holidays will provide
recap
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Virgin Holidays co-op
with V Fl
As part of UK marketing
campaign
OMMAC contacted tour operator to
received factual ad for records.
Bon Voyage
Second consumer
promotion with
Karen Millen – May
2011
Promotion launched on 6 May 2011
and ran for one month.
OMMAC has sent all competition
screen grabs to CVB and tour
operator.
OMMAC to liaise with tour operator
to produce follow up offer
OMMAC collating full recap
report.
First draft has been sent to
CVB for approval, and
returned with comments.
OMMAC has sent comments
through to Tour Operator and
is awaiting response. Follow
up offer to be sent first week
of August.
OMMAC waiting to receive
data capture.
Facebook
Competition
Featured Video On
Homepage
Activity launched in April 2011 and
ran for six weeks.
OMMAC negotiated to have
destination as the featured video on
Video featured from 6 June to
8 July 2011.
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North America Travel
Services
As part of the UK
Marketing Campaign
Travel Mole
The “Race to
Paradise Coast”
As part of the UK
Marketing Campaign
BA & BA Holidays
co-op with V Fl
As part of UK marketing
campaign
OMMAC in discussion to obtain the
correct third party partner for
opportunity with consumer
promotion also following up on
booking incentive.
OMMAC is processing
additional opportunities to
select the appropriate partner.
Ongoing promotion of the event
with additional coverage on the
destination. The main focus being
the trade promotion & entry for the
Race to Paradise Coast
OMMAC following up on the
coverage
Other Fl Partners are Beaches of Ft
Myers, Sarasota, St Petes, Tampa,
Orlando CVB, SeaWorld Parks and
Avis. Activity launched 13 – 28 June
2011. Moved to June as extra UK
holiday over the April period – BA
felt it would be a more effective
timeframe.
Have again requested follow
up.
OMMAC contacted BA to
receive actual ad for records.
OMMAC awaiting response.
OMMAC to receive full report
from Visit Florida.
Destination Golf
As part of UK marketing
campaign
OMMAC negotiated a feature on the
destination on the new website
„Great Golf Destinations‟
OMMAC following up on this
activity.
OMMAC also negotiated the
destination to feature prominently
in the new Florida e-brochure.
US Airtours –
“Destination of the
Month” for April
After launching “Destination of the
Month” at the beginning of April,
OMMAC to discuss further activity.
Aim for additional follow up in
the September / Oct time
frame
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THG Holidays
As part of UK marketing
campaign
General
Negotiated to feature as special
destination with booking incentive.
We will also receive premium
location within the Florida brochure
– listed as the first Destination after
Orlando.
Paradise Coast received
premium location – listed first
in brochure. Promotion to
follow
On-going - reviewing & updating
data base
Out-of-Office Sales Calls/Contacts:
1
Main activity of the month working on the budget for 2011/2012 next year activity. Also
extensive research on social media as indicated by JW for focus next year.
2
Several discussions on possible hosting the IAGTO event in Paradise Coast next year –
finalizing the suitable dates for the bid – this would be the first time to host this event.
Public Relations & Media Correspondence
 Attending VUSA Media Marketplace (see attached list of attendees)
 Follow up from VUSA Media Marketplace
 Attending VUSA Ball – press table
 Updating media database
 General media liaison to promote Paradise Coast
CONTACT
ACTIVITY
RESULT
Melissa Shales,
Freelance
OMMAC provided journalist with
information on the destination.
Journalist visited destination a
few years ago and would be keen
to visit again.
OMMAC to update journalists
on any future trips.
Kylie Jenkins, Visit
Florida PR
OMMAC contacted PR to provide
information on the destinations
beaches for a feature they are
running with Doctor Beach.
OMMAC to set up a meeting
with PR to discuss further joint
activity.
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Amanda Greenwood,
Editor, Travel Daily
UK
OMMAC discussed the possibility
to be featured in the e-zine.
Journalist is interested in anything
new in the destination and any
incentives for travel agents.
OMMAC to maintain contact
and send through relevant
information.
Glen Mutel, Editor,
ABTA Magazine
OMMAC provided information on
the destination for an upcoming
feature on USA news.
Feature is due for publication
in September. OMMAC to
monitor coverage for use.
Melissa Decarteret,
Freelance
OMMAC provided information on
hotels and cuisine in the
destination.
OMMAC to maintain contact
with journalist.
Ken Brookes, Editor,
International
Journalist
Journalist is visiting the
destination in December. He has
requested to be kept up to date
on all news until this date.
OMMAC to maintain contact.
Gareth Huw Davies,
Freelance, contributes
to Daily Mail
OMMAC provided journalist with
information for his „six things you
must do in…‟ column.
OMMAC to monitor coverage
for use.
Mary Moore-Mason,
Editor, Essentially
America
OMMAC provided information on
the destination for a Florida
feature in the next edition.
OMMAC to monitor coverage
for use.
Estimated Value Summary of Leads/ Activity
Lead / Activity
1
Visit USA Meet the Media
2
Visit USA Trade Dinner
Value $
Potential
Room Nights
Economic
Impact $
1,012,234
Circulation
16,000
$800,000
640,000
$32,000,000
OMMAC attending VUSA Media Market Place, London, 6th July 2011
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DIAMONDE –GERMANY GENERAL SUMMARY
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Tour Operators
o Knecht Reisen, Switzerland: Held product training for their
reservation team in their head office in Aaurau, Switzerland on July
5, 2011. Trained a total of 8 agents plus Product Manager, Lukas
Schultheiss. It was a lunch training for which Naples sponsored the
lunch. Afterwards meeting with Lukas Schultheiss for general
updates on booking situation and marketing opportunities. Knecht
Reisen is very satisfied with the booking numbers for USA in general
and Florida in particular. Currently they feature 3 NAP properties
and stated a strong booking increase in 2011. In 2010 they had 95
room nights for Naples and 51 for Marco Island; in 2011 (status June
2011) 123 room nights for Naples and 98 for Marco Island.
Secured marketing campaign that includes 1 editorial page and 2
additional product pages in the 2012/13 brochure plus 2 website
promotions for 1 month each at a negotiated package rate of US$
3,000 – approval CVB pending.
o Identified “Adeoreisen” as a new niche operator for Naples; work
on a stronger online presence through the portal “adeoworld”; the
own various sites, i.e. www.florida-angebote.de or www.miamireise.de . They do not work with a specific incoming agency and
some of their product they also buy through German TOs. They
have 14 people in sales wherefrom 5 are in charge for Florida. They
send appr. 500 PAX to Florida a year, main gateway is Miami. We
provided information on our area and product and placed the
idea of a “South-Florida” tour. They offered their “Blog” to place
information on our area.
o Telephone call with Heike Pleuter from Meiers in regards to current
booking situation and to evaluate short term marketing
opportunities for the left over budget from Paradise.
o L’TUR: Secured and held meeting with Product Manager, Marion
Schlösser, in their head office in Baden-Baden on July 25, 2011. First
personal meeting. Discussed about general business to Florida. Best
selling destinations are MIA and Ft. Lauderdale. Very open minded
and interested to expand NAP program. Feature 3 properties in NAP
now. Discussed possible marketing activities afterwards with their
Marketing Department, Janine Bock.
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o Confirmed participation in Canusa’s “Insider Community” for FY
2011/12. Definite go still pending as minimum number of partners is
not guaranteed yet.
o Confirmed participation in FTI online education for FY 11/12; so far
only Fort Lauderdale also committed; each region will receive their
own part within a general Florida education tool.
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Travel Agents
o Total number of sales calls: 17 travel agencies in Germany,
Switzerland & Austria (Netherlands)
o Dinner Event in Munich on July 13, 2011 with a total of 23 of the top
and very high end travel agents in Munich.
o DERPART Reisebuero Dahmen, TA in Leipzig: Assistance with special
request for golf information.
o Rundschau Reisen Durlach GmbH, TA in Karlsruhe: Sent posters,
shopping bag and brochures for window display.
EVENTS
o Travel Agent Functions
 FTI Dinner Event: Attended the FTI Dinner Event in Freiburg on
July 25, 2011. 20 minutes presentation about NAP to a total of
50 agents.
 Meier’s Weltreisen Travel Talks: Attended in two cities,
Friedrichshafen and Ulm, on July 26 and 27, 2011. We
participated with our Florida partners and presented NAP to a
total of 36 agents in Friedrichshafen and 32 agents in Ulm.
MARKETING
o German Website: Assistance with proof reading, corrections and
recommendations.
o German Facebook page: Set up German Facebook site through
Timo Kohlenberg according to our input. Assistance with picture
selection and providing USP-Key Words to include them on the
Welcome page. Final approval from CVB pending.
o Database: Set-up a database of all contacts in Germany,
Switzerland, Austria, Netherlands and other European Countries who
have ever been in contact with NAP, either through events, road
shows, sales calls, press events or other events. This database will be
the base for our future Newsletters to TAs and Consumers.
o Suggested marketing activities for left over budget from Paradise
Advertising.
o Provided first draft of new budget 2011/12
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VISITOR CENTER VISITATION
Met with John Albion, President of the Fort Myers Beach Area Chamber of Commerce.
Discussed options for sharing information between visitor centers on some of the major events
for Collier and Lee Counties. Received a private tour of Edison Ford Museum.
Attended RSVP board meeting. The board discussed approaches to getting new board members
and how to communicate about the benefits of volunteers joining RSVP.
Had two articles published in the Florida Weekly. One regarding the new Naples Chamber of
Commerce Visitor Information Center and the other about volunteer opportunities at center.
Attended the CVB Strategic Planning meeting at Bay Resort.
Took volunteers on a FAM trip to Bayfront Hotel. Organized three future FAM trips for the
Visitor Center volunteers.
Attended an in depth presentation at the Holocaust Museum and a Chamber Executive Club
meeting at the Lighthouse. The Lighthouse provides many services to sight impaired
individuals. Continued to distribute materials and Preferred Passes. The German Preferred
passes have been very popular in the visitor centers.
January
February
5,034
6,986
5,984
3,297
1,778
1,881
2,182
27,142
12,055
15,564
15,101
8,810
5,492
4,796
6,024
67,842
Everglades
2,220
2,881
3,100
2,575
1,600
2,235
5,189
19,800
Immokalee
125
194
195
189
186
155
185
1229
Marco
1,007
1,546
1,376
520
448
445
573
5,915
Naples VIC
2,765
3,505
3,536
2,114
1,491
1,412
1,664
16,487
23,206
30,676
29,292
17,505
10,995
10,924
15,817
138,415
Big Cypress
Welcome Center
Oasis
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