Press Kit D d - Cité du Design

Press Kit
From 14th to 31st
March 2013
Empathy, or experiencing
the other
www.biennale-design.com
visitors
In 2013
Editorial
Empathy, or experiencing the other
The economy of design, design in the economy
A Biennial more International than ever !
Biennale
Internationale Design
Saint-Etienne
Programme 2013
- 61 exhibitions
to discover
- 32 appointements to meet and to exchange
Design is not just for the parents!
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8
11
16
19
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38
50
The Biennial User’s Guide 53
Press Information 56
Biennale Internationale Design Saint-Étienne 2010 © Pierre Grasset
Empathy:
the theme,
motor and
fruit of the
Biennial
These journalists are also actors in the success
of the Biennial, which allows our town to
play its full part in the international design
movement, recognized by UNESCO.
Maurice Vincent
Senator-Mayor of Saint-Etienne
President of the Saint-Etienne Metropolitan
Region. President of the EPCC Cité du design –
Saint-Etienne Higher School of Art and Design
Design professionals, in activity or in training,
business men and women, teachers, elected
representatives, local authority officers, a very
wide general public, curious to discover design
and its development, children... There is an
infinite diversity of people concerned by the
propositions of our Biennale Internationale
Design Saint-Etienne, and we must thank
the organizers of the 2013 edition for having
extended this once more; this diversity which
is one of the factors which draws us to this
succession of events, which commits us to
its continuation, and its enrichment over time.
Empathy, or experiencing the other will be
the theme for next March; an essential and
welcome theme at a time when all our reflexes
of solidarity, on a local and on a global scale,
need to be encouraged. But if we keep in
mind the innumerable encounters that are
generated by each edition of the Biennial,
we have the conviction that this event in itself
is a ray of empathy. It generates for many
long lasting relations and contacts, such as
those established between designers and the
companies in our region, thriving on exchange
and co-operation.
Our town and the entire Saint-Etienne region,
since the Biennial will be spread over a large
number of sites, will soon have the immense
pleasure of welcoming visitors from all horizons
and profiles, alongside the exhibitors and
participants. I know that among these will be
a large number of press and media journalists.
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A collective
effort
The Biennial is the fruit of a particular attention
paid to aspects of the world, displayed in a
series of forms: exhibitions and symposiums,
forums and on-site experimentation. Featuring
among the new events is the exhibition and
international symposium, EmphathiCITY, Making
our City Together, with productions from the
eleven UNESCO cities of design; the Design
General Director of the EPCC Cité du design –
Saint-Etienne Higher School of Art and Design. & Innovation Forum, bringing together
communities of design, innovation, engineering
and marketing, or the Labos space which will
enable companies to experiment their latest
products and services on the visitors.
The Biennale Internationale Design SaintEtienne is not a one-off exhibition of
contemporary design. It is more than ever
a platform of exchange, a place of debate,
a meeting point of networks, convivial moments,
a source of inspiration, a site of experimentation,
and many other contributions to be conceived
The eighth edition of the Biennale Internationale
together.
Design Saint-Etienne brings together again a full
range of energies to produce a unique event in
international design. The Biennial is a mosaic
of personalities, sensibilities and actors around
a theme, Empathy, or experiencing the other,
which unites and accommodates. With each
edition this ephemeral production leaves
physical traces and perceptible marks on the
region, witnesses of the collaborations initiated
by the event.
Ludovic Noël
The Biennial provides an open window on
the daily activities of the Cité du design and
the Higher School of Art and Design, and its
preparation calls for an exceptional mobilization
of all the permanent and temporary teams
involved, requiring a special demanding
resolve of creation, production and promotion.
Stimulated by this vitality, the 2013 edition
of the Biennial will also be showing the
collective production of cultural, economic and
institutional actors in the region, from SaintEtienne and its agglomeration, or the larger
metropolitan area. The Biennial of the Cité du
design is this year a truly Saint-Etienne Biennial,
with more than a hundred projects spread over
the region.
As key participants in this collective effort,
the exhibition curators present a vision, and an
inventory, of the state of international design
creation today; points of view which open up
debate on contemporary lifestyles, the future
of our societies, and incite dialogue through
creation. All this long term collective work
however will only have real meaning once it is
on stage: the Biennial takes up the challenge of
presenting its production to all types of public,
from young people, to design professionals and
economic deciders.
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A Biennial,
a School!
The Dream Team, an exhibition whose
curator Alexandra Midal, was mandated by
the ESADSE, will illustrate this new dynamic
present in Europe amongst a young generation,
newly graduated from schools of art and
design: Royal College of Arts (London), Royal
Academy of fine arts (Antwerp), Sandberg
Institut (Amsterdam), the Geneva Higher
School of Art and Design and the Saint-Etienne
Higher School of Art and Design. Working
from different identified fields of design,
this new generation shows possible ways
of transgressing the usual models we expect
between art and design, the epistemology
of referential systems and disciplines becoming
consequently more complex.
Yann Fabès
Director of the Saint-Etienne Higher School of
Art and Design
Another exhibition of international character is
produced and presented at the Biennial by the
ESADSE. It stemmed from a commission by the
European Central Bank for the 2012 “Frankfort
Cultural Days”, which featured France.
The exhibition, entitled C’est pas mon genre !
was entrusted to the Post-Graduate Design
and Research section of the School. It shows
how, since the 1950’s, design has maintained
a dialogue which has been critical, ironic and
sometimes empathic with the female sex.
Finally we would like to renew what was
designed as the first presentation of our
graduates in 2007 with the exhibition Et que
l’aventure commence. For this year’s Biennial
the exhibition L’aventure, c’est l’aventure is the
continuity of this project, and presents all the
2012 graduate works in Art and Design on the
School premises at the heart of the Biennial.
March 2013 heralds a new departure for the
Biennale Internationale Design Saint-Etienne.
For the first time, this 8th edition will be held in
March instead of November: an opportunity to
involve the Saint-Etienne Higher School of Art
and Design (ESADSE) even more closely in the
elaboration and organization of the event.
With this change of date the implication of
the School now corresponds to a full semester,
which enables the construction process of
the Biennial to be ideally integrated into the
pedagogical dimension of the institution.
The history of our School and that of the
Biennial are intimately linked, since the School
was at the origin of the creation of the Biennial,
and was in charge of its organization up to
2004. The formidable cultural and generous
dimension which characterized the first
editions from 1998 have given way to a major
event on the international stage, demanding
an incontestable professionalism. This change
of paradigm, brought about over a period of
some ten years, has today assigned a different
role to the ESADSE, relating to new missions,
more specific to a higher artistic teaching
institution. The professionalizing dimension
for our students involved in the organization
of the event, together with the prospective
vocation of the programming of our exhibitions
at the heart of the event, contribute to the
profound changes that art, design, and higher
education are experiencing; changes that are
reflected in the rhythm of evolution displayed
by successive Biennials.
Another novelty of this year’s edition is the
reinforcing of the international dimension in
the organization of exhibitions proposed by
the ESADSE. This positions the School in a
dialogue of greater complicity with prestigious
art and design schools from different European
countries.
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Empathy,
or experiencing
the other
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Empathy, or
experiencing the other
be he the visitor of the exhibition, or he who
creates it.
We will see how digital design is entering our
daily environment, with the aim of creating
closer relations between people, and to what
extent it is desirable to build empathic links
with machines. Certain exhibitions will look at
our new rapport with the artifact, resembling
more and more the relations we hold with
living things.
Design is one of the vehicles for comprehending
the choices and debates facing society.
Are there ways of viewing our world other
than the hyper-technical solutions we are
proposed? Perhaps – and this is the hypothesis
that I advance – we have a more ready access
to the complexity of beings and things by
empathy, than by a more rational approach.
In this empathic capacity there resides
something immediate which offers a rapidity
of comprehension, and singular responses to
complex issues. The danger would be to make
a recipe or a method from it, with the risk of
assuming control over others.
The capacity of empathy is a form of knowledge
which creates profound links with creation.
The designer feels and perceives; his work is
not just cerebral; all of his senses are mobilized.
It is one of the treasures of design: to produce
singular forms of knowledge which speak
differently, and say different things about
the world.
Elsa Francès
Director of the Biennale Internationale Design
Saint-Etienne.
The eighth edition of the Biennale
Internationale Design Saint-Etienne places
prospective at the centre of its programming,
exploring the major issues of society, and
revealing through design the innovations
which will influence our life tomorrow.
The Biennial is founded on the principle of
calls for applications, and a confrontation
of the points of view of invited curators and
exhibitors: it cultivates a non-permanence –
and sometimes even a certain impertinence
– by offering for each new edition different
places to visit, and different curator’s
standpoints to discover.
The choice of the theme of empathy results
from an intuition, and a collective reflection.
Many philosophers and sociologists consider
there is an urgent need to re-think a society
based on increased respect for the human
community. Perhaps, at a time where we are
lacking forms of utopia, where society seeks
to shape an identity based purely on principles
of reality, at a moment when each of us has just
to make do, could not empathy be the bearer
of hope for a society which is more sensitive
and more attentive.
Empathy proposes an alternative vision and
shape of the world, thanks to this capacity
to comprehend and to understand the
feelings and emotions of others. This notion
is relatively absent from views and teaching of
design, whereas it constitutes a central theme
of the work and thinking of the discipline.
And empathy possesses an extraordinary
investigating force. Is it a skill? An attitude?
Is it a pertinent form of knowledge? How to
reconcile empathy with creation? Should we
forget ourselves to respond to the needs of
others? What then is the role of creation?
These interlocking questions can provoke
passionate debate at a precise time when
practices are being developed to find ways of
placing the individual and his uses at the centre
of innovation.
The Biennial cannot avoid questioning the
place and the role of the designer in this
process. Empathy is a dialogue between a
creator and a user. How can the designer
comprehend the needs of each and everyone
of us, and respond to universal expectations?
How can the designer become a mediator in
complex systems such as our cities? How can
he create an empathy with the visitor to the
Biennial to allow him to inhabit his personal
universe? What is the relation between the
designer and the brand he works for? To speak
of empathy is also to speak of aesthetics.
Whatever the standpoint, aesthetics is what
incites an intimate comprehension of the other,
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Introducing the Biennial
visuals and digital
applications
The creation agency, Trafik, was chosen for
the graphic design of the communication
campaign for this edition. Trafik is an agency
of graphic and multi-media development,
based in Lyon, with numerous other cultural
events as references.
The theme for the Biennale Internationale
Design Saint-Etienne 2013 led the agency
to imagine a concept of digital applications,
allowing a form of exploration going beyond
traditional media.
The two digital creatures are the key characters
of an application to be downloaded for users
to play and interact together.
Beyond this playful function the application
provides details of the event programming and
information about encounters at the Biennial.
It also provides a GPS function for visitors to
help them travel to the sixty sites associated
with the Biennial.
The application was developed with thea
support of the Crédit Agricole Bank, Loire
Haute-Loire.
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The
economy
of design,
design in
the economy
Design, creation, and innovation are recognized
today as effective economic disciplines,
capable of generating added value to develop
activity, employment and social development.
Inaugurated in 2009, the Cité du design is
at the heart of the economic governance
approach pursued by the Saint-Etienne
Metropolitan Region, the regional Chamber
of Commerce and Industry, the Chamber of
Trades and Crafts, and the General Council
of the Loire. The Cité proposes a catalogue
of services specifically adapted for small and
medium sized enterprises (SME) who would
like to learn more about design, to be assisted
in their first steps towards a design approach,
and to develop and integrate design into their
core economic activities (design scan, design
management scan, Laboratory for innovative
uses and practices). The Cité du design works
in synergy with regional actors of economic
development, and seeks to place the user
at the heart of reflection, accompanying
enterprises, designers and local authorities at
all levels of design integration, from a purely
operational approach or an entirely prospective
approach. Since 2011, the Cité du design,
the ARDI, the Fedi, the Collectif Designers +,
the Rhône-Alpes region and DIRECCTE are
a member of the coordinating committee
operational design named Co-Design, which
has as main objective the integration of design
as a driver of innovation in enterprises.
In 2011 and 2012, this
represents
1200 companies made aware of design
110 long term assistance projects for design
strategy
20 SME / 7 big companies / 5 collectivities involved in the Laboratory of innovative
uses and practices (LUPI), an innovative
methodology leading to the creation of new
products, services or systems, based on use
scenario.
20 companies benefitting from the enterprise
design cheque: a mechanism of financial
support for the first steps in design approach
by SME.
800 samples of innovative materials in
the Material Resource Center, a place of
presentation, advice and research
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Novelty 2013: Innovation Square, a means
to catch at a glance the
service offers for business
The fifth “integrated designers” evening will
feature again as a high point of encounters
between different actors of innovation.
Contact: [email protected]
In partnership with the Caisse des depots and
Tarkett
The Innovation Square allows professional
actors to prepare their visit by highlighting
the exhibitions which specifically concern
them (Traits ¬ d’union, Objets d’empathie,
Demain c’est aujourd’hui #4, Les Labos,
JE·VOUS·DESIGN), the Design & Innovation
Forum (conferences, participative workshops,
integrated designers evenings, award
presentations, guided visits), and the services
offered (seminar proposals, space hiring,
guided visits). A guided visit devoted to
professional actors on the site of the former
Arms Manufacture: Innovation par les usages,
when entrepreneurs, designers, and users,
design our future lifestyles. The visit enables
participants to discover the role of design
within enterprises, through prototypes,
or production of products and services,
innovation, prospective, development impact,
company strategy, etc.
Les Labos: eleven innovative
products and full scale
live tests
With this original space, the Biennale
Internationale Design Saint-Etienne gives
enterprises and users the possibility to
experience a participative process. Eleven
enterprises will submit their prototypes or
innovative products to the reactions, opinions
and commentaries of the visitors. This will
give the designers the opportunity to pursue
and finalize their work, while deciphering
the expectations and needs of tomorrow.
The eleven companies involved in this
experiment site are: Yamaha, Legrand, EDF,
Cellux, Marithé and François Girbaud, Seb,
Oxylane, Focal, Pôle Agroalimentaire, Sigvaris
and Imaginove.
Exhibitions visited with the mediator-guide :
- Demain c’est aujourd’hui #4, Claire Fayolle
- Traits ¬ d’union, Objets d’empathie, Elium
Studio
Contact for reservations
Élise Faure: [email protected]
In the reception area will be presented Labs
experimentation project Sinco, immersive
experience in a mall project in Finland.
First edition of the Design &
Innovation Forum; two days
dedicated to professional
actors.
Cellux
Cellux invites the Biennale’s visitors to
experience and give their opinion on various
lighting environments and their coherence with
the environment. The CelLum is an opportunity
to learn to understand light as an element
essential to well-being, and to imagine new
types of lighting in everyday life.
Sponsor : Jeremy Rifkin
The Design & Innovation Forum offers
professional actors (innovation managers,
designers, marketing managers, general
managers) a space dedicated to sharing and
exchange. On the 14th March, Jeremy Rifkin,
a renowned economist and president of the
Foundation for Economic Trends, and author
of Une nouvelle conscience pour un monde
en crise, Vers une civilisation de l’empathie
(Les Liens qui Libèrent, 2011), will sponsor
the launching of the event.
Over a period of two days the participants
will take part in conferences, round tables and
interactive workshops to share their point
of view on the evolution of the role of the
user in design conception, and to experiment
with techniques of co-creation assisted by
specialists in open innovation. These training
workshops will be completed by visits to the
Biennial exhibitions presenting innovative
products and services.
EDF
What is the best way of individually and
collectively consuming, whilst managing the
resources available? Up to what point would
we be ready to modify our daily lives? Energy
is central to present and future lifestyles,
whether in terms of encouraging mobility,
ensuring industrial activity, or keeping up with
the practices of city living and buildings’ usage.
The Labo Energy Lab by EDF invites each of us
to discover, experience, exchange, reflect
and become involved in devising the
sustainable cities of tomorrow.
FOCAL
The Les Labos lab by Focal-JMlab raises
awareness of sound quality and makes visitors
think about new ways of listening to music.
Visitors can use Focal Teach: a DVD offering a
playful way of giving a concrete evaluation of
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the sometimes abstract ideas of listening and
perception. This sensory experience attempts
to demonstrate that digital music does not
have to be synonymous
with poor quality. Workshops on this issue and
special listening moments will be hosted by
Focal-JMlab designers and engineers.
companies, consumers and the land.
Sigvaris
With more than 50 years of experience it
its field, Sigvaris manufactures, sells and
distributes compression-textile solutions,
blending technology, high quality and aesthetics.
As part of Les Labos, Sigvaris wants to get the
Biennial’s visitors involved with developing its
products through various sensory experiments
(sessions on trying out products, on techniques
for putting on a compression dressing, and on
checking out your own skin tones), enabling
each individual to participate in the productinnovation process.
GROUP SEB
Visitors can evaluate the latest coffee machines
of the brand Krups.
Legrand
Legrand, the global specialist in electrical and
digital building infra-structures, offers visitors
a playful and innovative experience, whilst
discovering a new way to control household
electrics. Based on movement detection,
the project is inspired by new technologies
used in videogames: the body is at the heart
of the experience and allows everyone to
interact with their home simply.
Yamaha
It is in the Yamaha design laboratory, Japan,
that the majority of the Yamaha
Corporation’s musical instruments and audio
equipment are designed. Thanks to the
imagination of the integrated design team,
Yamaha’s Les Labos lab is offering prototypes
and musical instruments which follow closely
in the footsteps of the philosophy of Yamaha
Corporation laboratory. It is a good opportunity
to observe the relevance of procedures!
Marithé+Francois Girbaud
Tonello joins the manufacturer for the
demonstration of a serious machine laser jeans!
A real washout without water!
For the first time at the Biennale, each visitor
will come with its own jeans to personalize
it with patterns created by ESADSE students.
Thus, after a few moments given to the
operator, he can leave with his Autre jean.
Oxylane
The purpose of the space is to test the
products of the following brands of sport
Oxylane Domyos Btwin, Kalenji Orao, Inesis
Caperlan, Oxelo, Aptonia, Géonaute. Brands
will be featured in turns to present their
role conceptions approaches based on user
experience and therefore empathetic.
Pôle Imaginove
The Imaginove competitiveness cluster is
dedicated to image, to content and to digital
services. Its ambition is to anticipate and
innovate, on the basis of usages relating to
new content and new media. At the heart of
the cultural and creative industries, there are
many relationships between the digital-content
sector and design: graphic design, the nature
of characters, the ergonomics of videogames,
smartphone or tablet websites or applications,
sound design, etc.
Pôle agroalimentaire de la Loire
The majority of food companies are located far
from their consumers (in fact, 80% of purchases
are made over long distribution channels).
However, we are witnessing a paradigm shift:
online purchases are multiplying, in a situation
where short-channel distribution is becoming
quite successful. The Loire agri-foods cluster,
sensitive to changes in these practices, offers
solutions to reinforce this local consumption.
The approach by Les Labos is the occasion
to recreate or develop a close link between
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The prizes awarded during
the Biennial
new approach of territorial attractiveness:
Saint-Etienne, a visionary workshop. Together
these partners allocate the Visionary Workshop
award to the project which most corresponds
to the Biennial theme of empathy, or
experiencing the other.
The Marc Charras et Laurent & Charras awards
for Creation and Invention
The Marc Charras Création and Invention award
will go to a young professional designer. The
prize sponsored by the Laurent & Charras
firm will be awarded to a young student
designer. For Laurent & Charras, it will be the
fourth time the firm has been involved in the
Biennial, reflecting a desire to bring to the fore
young design talent. The Prize Jury will be
composed of personalities from the world of
industry, design professionals, teachers and
researchers, all involved in innovation. The
prize will be presented by François Dupuis, the
grandson of Marc Charras, the founder of the
Laurent & Charras consulting firm for industrial
property. The projects will be rewarded for their
originality, their capacity to be commercialized,
and their degree of complexity. These awards
will be the occasion for the Biennial to reaffirm
its implication in the Rhone-Alps region.
The award giving ceremony will take place on
Friday 15th March 2013, during the Design &
Innovation Forum.
Design & Prospective Award
This prize is awarded to the enterprise or
designer whose project at the Biennale
Internationale Design Saint-Etienne 2013
is distinguished by its innovation approach,
and its capacity to anticipate the lifestyles
of tomorrow. The prize is awarded by a jury
of leading experts in design and business,
andoffers a special visibility to the award
winner throughout the Biennial.
Service Design Award- Groupe la Poste
For the first time, the Cité du design and
the French Post-Office have joined forces to
promote the most innovative projects in the
field of service design. This prize is awarded to
young talents, designers under 35 years old, or
students.
Visionary workshop Award
Saint-Etienne, a collective city of design and
creation is today proud of its role in leading
change. Twelve regional partners have joined
forces to reveal this urban, economic and
cultural regeneration on the national, European
and international stage, and to promote the
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Saint-Étienne © SME
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Montréal
A Biennial
more
international
than ever!
Berlin
Saint-Étienne
Graz
Buenos Aires
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Saint-Etienne, Cité du
design and member of
the UNESCO network of
creative cities
On the 22nd November 2010, at the 7th Biennale
Internationale Design Saint-Etienne was
designated a city of design, member of the
UNESCO network of creative cities, during
the symposium Design and mobility in creative
cities, organized for the 23th Jacques Cartier
Encounters. This designation rewarded a
strategy of regional positioning, unique in
France, which places design at the heart
of decision making, and was recognition of
the international renown that the city enjoys.
Saint-Etienne is the first French city to become
a member of the UNESCO network of cities
of design, and the second European city,
after Berlin. It has chosen a form of regional
development which associates art and industry,
capitalizing on its pioneering past in the
industrial sector, on the flair for innovation
of its creative enterprises, and on its policy
of development through design.
Séoul
Pékin
Nagoya
Shanghai
Kobe
Shenzhen
The UNESCO creative cities of design are
characterised by a well established design
industry, a strategy of event or exhibition
organization dedicated to design, a cultural
landscape shaped by design and modern
architecture, and the presence of a Higher
School of Art and Design. The network counts
eleven cities: Buenos Aires, Berlin, Montreal,
Nagoya, Kobe, Shenzhen, Seoul, Shanghai,
Saint-Etienne, Graz and Beijing (in order of
their registration). The aim of the network is
to promote the cultural, social and economic
development of cities; to encourage exchange,
establish links, share best practices, to highlight
centres of creation and the sharing of the
know-how, experience and competences of
the regional institutions.
While the Biennial has always developed
links and exchanges with international
design circles, hosting for example more
than forty international delegations in 2010,
this UNESCO designation is an accelerator,
and the opportunity for the Biennale
Internationale Design Saint-Etienne 2013
to host an exhibition and a symposium
questioning the significance of empathy within
the different cultures brought together for
the event.
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Exhibition and symposium:
EmpathiCITY, Making our
City Together
Exhibitions with an
international character
at the Biennial
In response to the theme of empathy, the
EmpathiCITY exhibition proposes a particular
project, supported by the UNESCO network of
eleven creative cities of design, which will introduce
the theme, human cities. The EmpathiCITY
exhibition presents the results of local collaboration
demonstrating the power of transformation by
design. The starting point for the project is an
urban problem, specific to each city. It deals with
transversal issues (public space, health, sustainable
development) with the hope of prompting
not so much design solutions in a strict sense,
but innovative propositions which might render
the problems more legible / visible, and help to
change behavior and uses in the face of complex
urban challenges which are often misunderstood.
This format enables the members of the UNESCO
network of creative cities of design to participate
both on a local scale, by involving their own design
community, and by sharing best practices with the
other cities of the network during the symposium
which follows the exhibition. The participating
cities have the choice of responding to this
questioning by presenting a collaboration project
between designers and urban authorities based
on an empathic approach which has been
recently implemented; or by elaborating a special
project directly inspired by expoTENtial model.
expoTENtial is a multi-dimensional and multidisciplinary platform developed in New York
by the curator Laetitia Wolff, which seeks to
encourage the participation of designers in the city
by means of multi-disciplinary design laboratories,
in collaboration with community groups and
municipal institutions.
Resonances from the EmpathiCITY exhibition will
take place in the Saint-Etienne Metropolitan region,
and in particular at the Cartonnerie site.
From the beginning, the Biennial has established
links with international creative energies, through
the programming of international curators and
designers, the exhibition of highly prospective
international projects, and the hosting of
international delegations. For the 2013 edition
we can mention, among others, the exhibition
Charlotte Perriand et le Japon, at the Saint-Etienne
Metropolitan Musée d'art moderne; the exhibition
Design with Heart, with the London designer,
Sebastian Bergne as curator; Colored-Pencil Table
of the Japanese designers collective Nendo, and
the Dream Team, an invitation launched by the
Saint-Etienne Higher School of Art and Design to
the major foreign schools of design.
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Creative cities circuit
In the context of the registration of Saint-Etienne
within the UNESCO network of creative cities,
the circuit highlights in particular the actions of
the Biennial representing the criteria required for
the UNESCO designation: a well established design
industry (Les Éditeurs Stéphanois – the Musée
de la mine) a strategy of organizing events and
exhibitions dedicated to design (EmpathiCITY - Site
Cité du design, La Manufacture - Greenhouse), and
a cultural landscape shaped by design and modern
architecture (Habitats Jeunes et design - Maison de
l’Emploi).
Shuttle bus from the 14th march to the 17th march
2013 and the 21th march to the 24th march.
Departures every hour from 11 a.m. Corner Placette
Lenotre angle place Carnot / Platine.
Program 2013
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exhibitions
to be
discovered
Demain c’est aujourd’hui #4
Cité du design - Platine
Curator: Claire Fayolle
Scenography: Gaëlle Gabillet / studio ggsv
From March 14th, 2013 till June 2nd, 2013
Demain c’est aujourd’hui #4 inaugurate
its fourth edition during the 2013 Biennale
Internationale Design Saint-Etienne.
The demonstration attempts to show a
panorama of the forward-looking productions
of design. In this perspective are presented
designers’ projects designed within
companies, in schools or with researchers.
These explorations are the reflection of the
contemporary concerns regarding mobility,
health, foodwork, energy, learning, production,
sharing of the data.
All the regional actors have worked together
to develop the regional dimension of the
event. The Biennial will therefore be present
in 80 different sites, with 61 exhibitions and
32 rendez-vous spread throughout the SaintEtienne agglomeration and the metropolitan
region.
With Demain c’est aujourd’hui #4, the visitor
can notice that regarding food, the possibility
of making some meat stays of current events
and that insects invite each other at table;
that the household electrical appliances inspire
envy for economy of material and objects;
that the mobility always makes lighter; that the
industrial production evolves towards solutions
varied in term of concepts as scales. Among
the participants represent Citroën, JCDecaux,
Domyos, Design Academy d’ Eindhoven,
Electrolux, Ensci-Les Ateliers, Iniciativa BMW,
Premises Motors, Orange, Philips, Renault,
Royal College of art, Yamaha. Some of the
exposed concepts are shown for first times in
France: Electrolux DesignLab on 2011 and 2012,
the carpet of running Domyos, Biomimesis
de Guillian Graves and Michka Mélo, Spider
Farm de Thomas Maincent, Flesh Farm de
Werner Aislinger, Kiosk of the studio Unfold,
the projects of the students of Royal College
of art, etc. Projects specially designed for the
exhibition were developed by Stéphane Bureau,
Nodesign.net.
Prospective and
Innovation
TRAITS  D’UNION
Objets d’empathie
Cité du design – Platine
Curators and scenography: eliumstudio
from 14th March to 1st September 2013
Synonymous with austere discipline, industrial
design is often perceived as a universe without
aura. The objective of the Traits  d’union
exhibition is to show that the designer has
to pay attention to the affective relation
between him and the user. The object that he
designs is not a passive entity. It is a medium,
a link, endowed with an empathetic potential
displayed through four themes.
The first is that of technological empathy.
It refers to a design whose sophistication
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provides more and more functions while
simplifying its use. The objects in this category
take care of us. They are not rigid, but belong
to a wider eco-system, a product of the
immaterial expansion of services. The second
theme relates to conceptual empathy. This is
based on the appropriation by the user;
Do it yourself, production on request, postproduction by the user who adapts the object
to his needs and desires. Then comes sensorial
empathy: the object is not considered just in
terms of its technological performance, but
in its capacity to play on our senses. Finally
the final theme of the Traits  d’union concerns
environmental empathy. The principal aim is
to achieve energy savings through eco-design,
by using notions of intelligent networks and
altruism.
Our relation with objects will also change;
they will be diluted into our surroundings,
inviting us to experience a new interaction.
Nano-ordinaire offers the chance to discover
these new scenarii of complicity with nanoenergies by following different activities during
a special day organized in the empathic house.
Les androïdes rêvent ils de
cochons électriques?
Cité du design - Bâtiments H
Curator: Marie-Haude Caraës
Scenography: Adrien Rovero
In 1976, in the story, Les androïdes rêvent ils de
cochons électriques ?, Philip K. Dick prefigured
a post-nuclear society where the few remaining
animals on earth are supplanted by mechanical
doubles created by man. It is impossible not to
draw a comparison between K. Dick’s story and
our own. For the author, man will come to the
cruel conclusion that after having destroyed
the animals, he can’t live without them.
Nano-ordinaire
Scénarii quotidiens avec
les nano-énergies
Cité du design - Bâtiments H
Curator and scenography:
matali crasset, with Paul Louis Meunier
(scientific advisor)
K. Dick’s electric sheep have a direct filiation
with Vaucauson’s mechanical duck, in 1739,
which pretended to digest food. At the dawn
of the 21st century, Sony has put together Aibo,
a robot pet dog, which doesn’t always obey
its master’s orders. In 2012, Robojelly roams
about in the sea like a jelly fish to track down
tankers which are illegally emptying their tanks.
Will these artificial entities change the rapport
between man and animals?
matali crasset’s proposition for the Biennale
Internationale Design Saint-Etienne is twofold;
The Nano-ordinaire exhibition is for all visitors,
and in parallel there will be a Biennial children’s
workshop for children between 6 and 12 years
old. More than before, design now has a role
to encourage changes of paradigm: to raise
awareness, to display the potential of change,
and to integrate a new logic into our daily lives.
Our relationship with energy should change;
today we are dependent on it, but tomorrow
energy could become an ally of our daily
lives. Throughout the day our activity could
generate energy by means of intelligent
mini energy producer materials providing
energy for immediate local use through low
consumption equipment. The time has come
for nano-energy, and now is the time to invent
daily scenarii: the nano-ordinaire (referring to
the infra-ordinaire of Georges Perec).
Over the course of history, the utility roles
attributed to animals – hunting, agriculture,
mobility – have been gradually taken over
by technical solutions. Animals continue to be
exploited for their meat, skin, fur, their organs,
but at the same time they are absent from
our lives. At a time when we are criticizing
industrial systems, the relations between man
and animals are being reconsidered. By means
of a selection of artifacts, the “Androides”
exhibition leads the visitor to reflect on his
rapport with animals.
Singularité
Let’s take an example to illustrate this paradigm
change. If yesterday, a heated blanket gave
us comfort by consuming energy, in the near
future a blanket made from phase transition
fibre will be able to retain our body heat
during the night to be re-used the following
day. We will move from the role of an energy
consumer to one of an energy generator.
Our relation with our body will drastically
change (we will learn again how to fight against
the cold by our own means, and re-discover
the feelings that are associated with this).
Cité du design - Bâtiments H
Curators: François Brument and
David-Olivier Lartigaud
Scenography: Noémie Bonnet-Saint-Georges
et Éric Bourbon
In this age of internet objects, digital data
creates an environment where information
travels from object to object without requiring
human intervention. Objects are equipped to
change, to adapt and to understand their user
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and their context. The notion of singularity
designates the moment when the computer
leads humanity into a technical spiral that
it no longer controls. The futurologist Ray
Kurzweil predicts that this singularity will
occur around 2030. Will humanity therefore be
intellectually dominated by its own machines?
Should we be organizing resistance to these
machines, or moving towards a merger in order
to access a new form of humanity?
It is this last solution which seems to have been
retained: our smart-phones are extensions
of our thinking faculties and the possibilities
of corporal prostheses are multiplying
(heightened vision glasses, RFID chips, etc.).
But the machine is also a reflexive tool which
enables us to see ourselves and to understand
others in a different manner. Singularité
exhibition concentrates on three themes:
self-experience, the other’s experience, and
experiencing “an other”. Three themes which
enable visitors to apprehend digital empathy
through the discovery and experimentation of
the proposed objects.
ARTIFACT
Scenography: Noémie Bonnet-Saint-Georges
and Éric Bourbon
The term artifact signifies a product of art,
or industry, rather than a natural object.
ARTIFACT emphasises the diversity of
designer interventions in the image and object
domains. ARTIFACT is an exhibition of the free
expression of designers, presented in the form
of a curiosity room in which the links between
creations relate to common signs, forms,
materials and colours.
« L’autre jean »
Museum of Art and Industry – Saint-Etienne
from 26th October 2012 to 6th May 2013.
The museum of art and industry invites
Marithé+François Girbaud, designers
distinguished by their unconventional creations
and their industrial research, such as the laser
treatment applied to jeans since 2003. While
jeans are representative of their trademark it is
not their only product. Alchemists of materials,
Marithé+François Girbaud metamorphose
the properties of leather, knitwear and new
textiles. The exhibition puts on display a
richly endowed universe of garments from
the archives, technical drawings, and also
advertising films directed by Jean-Luc Godard.
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The Saint-Etienne
Higher School of
Art and Design into
the Biennial
L’aventure c’est l’aventure
Bâtiment de l’École supérieure d’art et design
de Saint-Etienne
Curators: Rodolphe Dogniaux, Claire Fayolle
and Valérie Orgeret
Scenography: ESADSE students supervised by
the curators
At the 2010 Biennale International Design,
the Saint-Etienne Higher School of Art and
Design (ESADSE) proposed an exhibition called
Sortie d’école (School’s Out). This assembled
final study productions of students graduating
from the art and design options. L’aventure
c’est l’aventure continues in this vein but on
a larger scale, as was the case in 2006 with
the exhibition Et que l’aventure commence,
produced on the same principle, but distinct
from the Biennial. The ESADSE trains artists,
designers, authors, and professionals in
general, in all fields which promote creativity.
The graduates plastic-art projects, produced
after five years of study, are generally
characterised by the research of a balance
between sense and sensibility. L’aventure
c’est l’aventure brings together in the field
of art and design as many conceptions of the
world and of creation as there are graduates,
within a generation going through the same
uncertainties and interrogations
The Dream Team
Cité du design - Bâtiments H
Curator: Alexandra Midal
Assistant : Mathias Zieba
Scenography : Adrien Rovero
The Dream Team exhibition brings together
a selection of work carried out by students of
design departments of five European schools:
the Royal Academy of Fine Arts, Anvers
(fashion); the Royal College of Art, London
(interaction design); the Sandberg Institute,
Amsterdam (Graphics); the Master “Space &
Communication” at the HEAD, Geneva and
the “Industrial Design” section of the ESAD,
Saint Etienne; presented in an agora by Adrien
Rovero, these creations are being shown
together for the first time. The Dream Team
takes a new look at “Design Empathy” invented
by architect Richard Neutra, who developed
this concept after observing Sigmund Freud’s
furniture and the way he used it to arouse
processes of free association in his patients.
Once installed on the west coast of the
United States, Neutra “took into account the
most varied emotional, psychological and
environmental demands”; to conceive empathy
design. The exhibition revisits this concept
by developing the question of the vertigo of
senses, of the subconscious and hypnosis.
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C’est pas mon genre !
The school program is organized collectively,
and no-one can claim for himself the paternity
of such or such teaching approach, the
slightest course content development, or the
simplest creative workshop.
Cité du design - Bâtiments H
Curators and scenography: Rodolphe
Dogniaux, Marc Monjou and the students of
the post-graduate course of the Saint-Etienne
Higher School of Art and Design.
The spectator is a party to the project,
and will be able to meditate on the giant
gastropodrome reflecting the ideal school in
terms of eco-systems, to participate in the
rapid digital fabrication of prototypes, or to
test out interactive situations. His initiation
circuit will also be livened up by conferences,
debates or even performances, providing in this
way the framework of interpretation necessary
to perceive the rich but complex dimension
of what a school can achieve, in terms of art,
design and architecture.
Rodolphe Dogniaux, Marc Monjou, and the
students of the post graduate course of the
Saint-Etienne Higher School of Art and Design
are the curators of the exhibition, C’est pas mon
genre !. The exhibition is first presented at the
Museum für AngewandteKunst in Frankfurt,
and then at the Biennale Internationale Design
Saint-Etienne 2013. The exhibition aims to show
the emerging tendencies of French design by
questioning the complex relationship between
design and women.
The schools participating in the project:
- Saint-Etienne Higher School of Art and
Design - ESADSE
- Lyon Higher National School of Fine Arts ENSBA Lyon
- Grenoble/Valence Higher School of Art and
Design - ESAD Grenoble/Valence
- Higher School of Art of the Annecy
agglomeration – ESAAA
- Saint-Etienne Higher National School of
Architecture – ENSASE
- Lyon Higher National School of Architecture
– ENSAL
- Grenoble Higher National School of
Architecture – ENSAG
- Villefontaine - Higher Center of Design
- La Martinière - Diderot Higher Center
of Design
C’est pas mon genre ! looks at the domestic
environment and observes the gender partition
that operates. Another issue is that of the place
of women in design considered as a process
of creation, and in its socio-professional
organization. The media focus and historical
view point are in the majority dedicated to
men, whereas there existed, and still exists,
design by women, for women. The objects
presented belong to different domains: creation
design or production design, industrial or mass
design. For some it is the graphic and plastic
art dimension which is the most important;
for others it is the critical dimension; for some
others it is the literal aspect which retains
attention. So, the expression, c’est pas mon
genre could designate a rejection, a critique,
or the illusion of not being concerned by
questions of style.
Faire école
Cité du design - Bâtiments H
The Rhone-Alps region offers the possibility
of assembling the major schools of art, design
and architecture in the region on a platform
of 100 m2, right at the heart of the Biennale
Internationale Design Saint-Etienne. Obviously
it was predictable that this site would be
dedicated to presenting each school, thereby
offering an exhaustive catalogue of knowhow in terms of training, or a sum of projects
produced by each discipline.
However, in a spirit faithful to the survival of
the Black Mountain College, founded in 1933
near Asheville in North Carolina, conceived
as a free university for all artistic practices,
it was decided to build an in-house exhibition
pavilion and to invite the Biennial public to
come to school.
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ESADSE © Sandine Binoux
27
The international part
of the Biennial
EmpathiCITY, Making our
City Together
Cité du design - Bâtiments H
Curators: Josyane Franc et Laetitia Wolff
Scenography: Adrien Rovero
EmpathiCITY, Making our City Together
activates the UNESCO network of eleven
creative cities of design. This exhibition invites
each city to identify a specific urban issue then
encourages collaboration between a designer
and a local or community organization to work
on the question. The EmpathiCITY symposium
is the occasion to assess the results of the
actions undertaken by the cities participating
in the network. The discussions will be
organized into thematic groups, according to
the type of urban project.
Design with Heart
Cité du design - Bâtiments H
Curators and scenography: Sebastian Bergne
We’re hardly short of new products in the
modern world. Our 21st century, techno-driven,
global economy has become a giant engine,
geared up to make and to market objects
to us in their millions. But how often do the
many products we rely on really excite us?
Why do we so often favour big brand names
in choosing the things we surround ourselves
with? Is it really because we trust in their power
to improve our lives and our world or because
we lack the knowledge and confidence to be
bolder?
In this exhibition, I set out to get to the heart
of why these choices matter by showcasing
new products that encapsulate a quality I have
christened “Design with Heart”. This personal
selection of contemporary things that I love
draws on values arrived at in a 25-year career
as a product designer. But visitors expecting
to find a collection of exclusive design “icons”
may be in for a surprise. Exhibits on show range
from tableware to trumpets and cheeseboards
to circus equipment. Some are beautiful; a few
may not even appear to have been designed
at all.
The ingredients that these products have
in common often transcend issues of style
or aesthetics. Some are things distinguished
by the spirit of generosity or integrity in
which they were created; others are products
with the power to create a special sense of
community; still more stand out because
of their unique sense of innovation or their
sheer beauty.
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This exhibition aims to attract visitors to the
Biennale Internationale Design Saint-Etienne
with its exciting range, variety and presentation.
Along the way, I hope it reveals the power of
Design with Heart to improve the way we work,
interact, communicate and entertain ourselves
and to change our contemporary world for
the better.
crayon onto the covering paper. This process
creates an amazing juxtaposition between the
colour of the crayons used and the enhanced
wood grain. This, according to Nendo, is an
example of furniture of the future, through the
manipulation of surface texture.
Charlotte Perriand et
le Japon
Musée d'art moderne of Saint-Etienne
Curator: Martine Dancer
From 23rd February to 26th May 2013
The exhibition Charlotte Perriand et le Japon,
is devoted to the impact on the French
designer of her discovery of the Japanese
archipelago. Her mission in Japan from 1940,
along with the links that lasted until 1993
with the Maison de Thé commission, have
inspired highly original design propositions.
The evocation of her first exhibition; TraditionSelection-Creation precedes the reconstitution
of Proposition for a synthesis of the art,
organized in Tokyo. Her post-war personal
creations and her collaborations with Steph
Simon are also presented. But also disappeared
parts recreated for the occasion at the request
of Pernette Perriand by Cassina, the mark
which publishes Charlotte Perriand’s models
exclusively world.
Colored-Pencil Table
Cité du design - Bâtiments H
Curators and scenography: Nendo
Give the public a “!” moment. Dissimulated in
our daily life, these exclamatory moments are
numerous. But we don’t know how to see them.
And even when we recognise them, we tend to
forget them. And yet these moments are what
enrich our lives. In search of such situations,
the Japanese studio Nendo has conceived a
bird’s house where one side allows birds in,
while the other side allows us to watch them
through small openings. The collective is also
the author of a hold-all which has a pocket,
like a kangaroo, made to hold a hand waving a
puppet (dinosaur, bear, etc).
Given their carte blanche, the Japanese design
studio Nendo offers a project verging on an
installation of contemporary art, comprising
some thirty tables arranged diagonally, in
graduations of colour, across the exhibition
surface. These pieces are made by a technique
known as “udukuri”, which consists of
hollowing out the cyprus wood tops of the
tables to bring out the natural wood-grain.
Then the relief of the tops is transferred by
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Design as
savoir-faire
Glass is tomorrow
Cité du design - Bâtiments H
Curators: Lise Coirier, Pro materia
Scenography: Arik Levy
Glass is tomorrow is a European network
launched by Pro Materia (BE) with the
CIAV - Centre international d’Art Verrier (FR),
Iittala (FI), Verreum (CZ) and Vessel Gallery
(UK). Establishing a more fluid exchange
of competencies between glass and design
professionals in Europe and supported by
the EU Culture (2007-2013) programme, Glass
is tomorrow promotes a high level of craft and
design in contemporary glass. During three
workshops in Nuutajärvi (FI), Nový Bor (CZ),
and Meisenthal (FR), european glassblowers
and designers teamed up to produce sixty
cutting-edge glass prototypes.
L’âge du faire
Cité du design - Bâtiments H
Curators and Scenography: Particule 14
Particule 14 regroups designers of different
generations and horizons. Since its creation
little over a year ago, the association has
worked with design as a friendly and humane
science. The subject is not the object, but is
man warned Charlotte Perriand. No matter:
all design implies a pact with the material;
subjugated, yielding and yet subversive.
Concrete and metal are the materials dealt
with by the exhibition L’âge du faire. They
evoke towns, the artifice, the Junkspace of Rem
Koolhaas, our pain within a dirty dust cloud,
the opposite of empathy which relates more
to silk or mahogany.
“Every matter is noble, each of my objects
carries the promise of a gem, whether it is in
gold or bamboo” affirms, for example, MarieChristine Dorner, member of the association.
In iron or in concrete? Strategies and images
emerge, linked to changes in scale, subtle
mutations in balance and surface. The members
of Particule 14 search out the weak link during
a discussion without taboos. The dialogue
is open, orientated by straightforward
ideas: simplicity, honesty, know-how and
effectiveness. Pencil lines or traces of mood,
the algebra of Particule 14 is direct and
effective; it generates objects which unite
us, recount and speak to us, without being
overbearing.
Exhibition produced with the support of the
LCDA and Tolerie Forezienne.
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Les Éditeurs stéphanois
JE • VOUS • DESIGN exhibition organized by
the French Alliance of Designers, explores
the implementation of a designer’s empathic
feelings. This solicitude and capacity to
identify is certainly widespread; but we can
ask ourselves: what are the specific forms of
empathy when putting this into practice in a
professional context?
Musée de la mine – Saint-Etienne
Saint-Etienne has been a pioneering territory
for conception, production and commerce,
linking art and industry, for nearly two
centuries. Today a new generation of designerentrepreneurs is emerging and reviving the
spirit of adventure of the town. These creators
of objects, furniture (Edition sous étiquette,
HUB designeditions), associative galleries
(l’Atelier du coin), and silk-screen printers
(Inkoozing) will come together for an exhibition
at the Musée de la mine, where they will show
their most recent creations.
Regrouped around five major themes,
some thirty designers discuss, in filmed
interviews, their experience relating to an
empathic object of their choice. The exhibition
is conceived as a map making exercise. It poses
numerous questions about the creative process
(the designer as a sponge, observing, analysing,
transferring), and the relational dimension of
the activity (client-supplier-team), or about
the finished product (developing concern for
the other, or even for nature). In this respect
JE • VOUS • DESIGN invites questioning on the
possibility of considering empathy as the rock
on which the society of tomorrow could be built.
Sixième sens
Cité du design - Bâtiments H
Curators: Isabelle Gomez et Bernard Laroche
(Collectif Designers+), Isabelle Vérilhac
Scenography: Adrien Rovero
In the dictionary, sixth sense is defined as
a synonym of intuition, or creative empathy;
qualities which we sometimes bestow on
designers. This faculty would appear necessary
in fact to be able to go beyond simple reason
and to produce living environments which are
neither standard nor de-stabilizing, but which
are adapted to the full range of human
diversity. How does creation deal with the
relation between the norm and the accident,
between the standard and disorder? Thanks
to this illuminating perception, this sixth sense,
designers can conceive improved user comfort
for all, by taking into consideration the frailties
of some, the specificities of others. It thus
becomes possible to ensure a cohabitation
of uses, practices and needs which are both
common and, at the same time, particular.
Vous voulez rire ?
Site Le Corbusier, Firminy
Curator: Benjamin Girard
Scenography: 5.5 designers
From 14th march to 31st august 2013
Never has so much well meaning attention
been paid to design: we analyse, we debate
and discuss a discipline which is becoming
intellectualized. But is design taking itself too
seriously? When shapes and forms are refined,
when minimalism is magnified, whatrole is left for
humour in design? Does an object which forces
a smile become a gadget? While humour is
part of a child’s world, it is tending to disappear
in the adult world. How many objects smile
at us? Whereas in these morose times lightheartedness turns out to be absolutely essential.
It can provide empathy, de-dramatize rituals, and
revive our daily routines.
Sixième sens exhibition is designed by
Isabelle Gomez, designer, Bernard Laroche,
consultant, both commissioned by the collectif
Designers+ and Isabelle Vérilhac, manager of
the economic relations in the Cité du design.
This presentation brings together actions and
projects from local authorities, enterprises,
laboratories and designers. All have in
common the aim of finding products, services
and accessible spaces which are attractive
to all, by giving each visitor the possibility
to “experience the other”.
When handled by committed designers,
humour is sometimes transformed into
a subtle language for the diffusion of
critiques, viewpoints or manifestos. At the
risk of upsetting ascetics, humour is in fact
a function, like any other, such as ergonomics
or aesthetics, with a role to play in design.
Certain producers such as Alessi, Moooi, or
Atypik, have appropriated this function to
the extent of making it their trademark. Certain
designers use it to feed their creations, such
as the iconoclast Marti Guixé, the rebel Front
designers, the surprising Droog or the 5.5
designers, who have conceived the exhibition’s
scenography with such impertinence. Fuel for
lighting the fires of humour.
JE • VOUS • DESIGN
Cité du design - Bâtiments H
Curators: Emmanuelle Becquemin,
Bruno Lefebvre, Olaf Mühlmann
Scenography: Noémie Bonnet-Saint-Georges
et Éric Bourbon
In partnership with the area le Corbusier.
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The Biennial in
the Saint-Etienne
Metropolitan Region
Anomalie, exposition
Anomale
Parvis de la Platine – Cité du design
Anomale is part of Anomalie, a long term
project between designers and enterprises
to promote their know-how (enterprises
and craftsmen, designers, a graphic artist,
architects, a gallery owner). Designers promote
the work of the enterprises, and vice-versa.
A real work of collaboration, research and
innovation.
Architactic # 2
La Rotonde – Saint-Etienne
Architactic was created in 2010 by the Rotonde
and the Saint-Etienne Higher National School
of Architecture: it is both an exhibition venue
and a workshop which stages interlinking
themes of science and architecture. The visit
is in the form of a game where the spectators
respond to different questions via. a series
of tests. These experiences are punctuated
by challenges of construction and creation.
They include a section on textile architecture.
Artias design
10 designers interprètent l’œuvre
d’ Artias
La Serre – Ancienne École des Beaux-Arts
Born in Feurs in the Loire in 1912, Philippe Artias
was a representative of the Paris School, known
for his use of vivid colours in his paintings,
ceramics and collages. For the retrospective
dedicated to the artist, organized by the City
of Saint-Etienne, ten Italian designers reinterpret
his work to celebrate the 100th anniversary of
his birth. Their creations – the coat stand by
Alfonso Grassi, the high chair by Giorgio Gurioli,
the lighting by Rita Rava and Luisa Bocchietto,
or the table centre by Gumdesign, are all echoes
of the works of Artias.
CCI Design in box
Saint-Etienne / Montbrison Chamber of
Commerce and Industry
For the Biennale Internationale Design SaintEtienne, the Saint-Etienne / Montbrison Chamber
of Commerce and Industry is organizing an
exhibition presenting the projects of some
twenty different enterprises. The principle is
to highlight examples of products, services or
space lay-outs which pay particular attention
to the needs of companies and to the proposed
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solutions. The objective is to promote the
contribution of design for companies by
illustrating concrete results.
Design bande dessinée
Close to me
The relation between design and comic strips is
rich in significance in many respects: historical,
formal, aesthetic, etc. The Design bande
dessinée exhibition is a project of the Firminy
Historical Society which commissioned the
Leblon-Delienne agency for the scenography.
It associates original creations of furniture
inspired by the golden age of comic strips from
the 1950’s to the 1970’s, with full size figurines
of characters in a chateau of classical 18th
century architecture.
Château des Bruneaux – Firminy
Curator: Société d’histoire de Firminy
Scenography: Leblon-Delienne
Le refuge : l’espace contenu
Cité du design – Bâtiments H
Curators and scenography: Pierre-Albert
Perrillat, Évelyne Chalaye, architects (ENSASE)
The exhibition presents eight refuge prototypes
produced by students from the ENSASE,
in collaboration with apprentices from the Loire
Apprentice Training Centre. The full mass of a
cube of mineral incites a primary gesture; to dig
into the interior and to form a living space
by creating walls. From dry-stone mountain
refuges to concrete bunkers, the history
of architecture is full of examples of these
protective masses.
Espace de rencontre
Atelier Jean-Claude Olivier – Saint-Etienne
To live what the other lives, or to understand
what he feels and thinks, represent essential
founding elements for a community. Empathy
represents a major interrogation within
cultural practices. How does empathy enable
us to make a subject of the other? By using
installations and photographic portraits, in a
former arms factory, four artists create the
conditions for a meeting place, whose meaning
is more ethical than affective.
Comme à la maison
La Friterie – Saint-Etienne
Lætitia and Louise Belala have been involved
since 2008 in a photographic project where
empathy is the driving force. Throughout
the year customers of family restaurants
pose behind the bar counter in the place of
the owners. The resulting photographs are
images of captured instants, meals and shared
moments. Every two years this initiative
intersects the trajectory of the Biennale
Internationale Design Saint-Etienne. It softly
chants another melody, in phase with the
imperceptible which makes up our daily routine,
comme à la maison.
Fantasmes
Showroom Le Vieux Colombier – Saint-Etienne
A fantasy, an imaginary representation of
desire, enables us to get closer to certain
satisfactions which are difficult to achieve in
reality. It refers to a psychic reality, a horizon,
or even a vision which is not just a form of
illusion. The exhibition brings together projects
by Sam Baron, François Bauchet, Benjamin
Graindorge, Éric Jourdan, Philippine Lemaire,
and Numéro111. It is the occasion to question
the role of the imaginary, of desires, but also of
frustrations in the designer’s creation process.
Design et vélo :
une nouvelle rencontre
Espace 42 – Saint-Etienne
The general Council of the Loire has set itself
the challenge of using milestones as a means
of conveying directions and information,
mobilizing in the process the third year
students of the Saint-Etienne School of Art
and Design. During a workshop they have
worked on means of marking out the mountain
passes in the Loire department. The exhibition
Design et vélo : une nouvelle rencontre, is the
restitution of this project and the resulting sign
posts. It incites visitors to reflect on the notion
of sustainable mobility.
Heritage by Janus
Cité du design – Bâtiments H
Initially the “Label Beauté France” in 1953,
and then “Forms and Industry”, the Janus is an
official design label sponsored by the Ministry
of Industry and Foreign Trade. The history of
the label coincides with that of the men and
women who shaped, constructed and invented
our daily environment. From Jean Prouvé to
James Dyson, including Roger Tallon, Raymond
Loewy, Pierre Paulin, Jean Widmer, Philippe
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Starck, Andrea Branzi, matali crasset or Arik
Levy, the Heritage by Janus exhibition tells the
story of these entrepreneurs of creation.
Antoine Phelouzat, Bina Baitel, Emilie Collin
Garros, François Mangeol, Jean Couvreur,
Nocc, Océane Delain, Samuel Accoceberry and
Victoria Wilmotte). They have re-interpreted
Ikea furniture and textiles for this original
exhibition. In total harmony with the style
practiced by the company for many years,
all the products are based on Ikea articles,
combining the three trade mark dimensions of
the brand: form, function, and price.
Hervé Trioreau
Assaut de la Menuiserie – Saint-Etienne
For the Biennale Internationale Design SaintEtienne, l’Assaut de la Menuiserie proposes
an original exhibition and a project by Hervé
Trioreau. The work of the artist is part of a
reflection on urban networks. His installations
operate in the empty spaces of the town,
in spaces that are neither transgressed
nor transgressive; which offer no definitive
equilibrium, but where Trioreau produces
singular structures, defying any normalization.
Irrépressible besoin de joie
Parc François Mitterrand – Saint-Etienne
Irrépressible besoin de joie presents megatoys born from interactions between Polish
museum curators, designers and artists.
These installations are linked to decorative
patterns and craftwork collections from the
Ethnographic Museum of Cracow. They pay
homage to ancient pictorial techniques, cuttings,
wicker-work and wood sculpture. The exhibition
of these mega-toys in the public domain is the
moment for an interactive and experimental
exchange with Polish ethno-design.
Interaction mode
Cité du design – Bâtiments H
Curators: Village des Créateurs - Lyon
Scenography: Students of the Higher National
School of Fine Arts, Lyon.
Interaction mode is an exhibition designed by
the Creator’s Village (Lyon), presenting clothes
and accessories from young stylists and from
well-known brands. Several lines of research
are explored. The first concerns emotion,
an interaction with the senses. The second,
clothes whose technical aspects or fabrication
process create a feeling of well-being. A last
line is dedicated to creations designed to
arouse an experience of “otherness”.
Jeunes designers de
Katowice
Espace international – Arcades de l’Hôtel de
ville
The Fine Arts Academy of Katowice was
one of the first in Poland to develop a design
curriculum based on cooperation with
industry. The students develop their projects
in collaboration with enterprises, institutions
and local communities, beginning by an
assessment of needs and a definition of the
project, before starting the modeling and
prototype conception. Jeunes designers de
Katowice exhibition presents the results of
some of the collaborative projects between
the Academy and its students and these local
companies, institutions and communities.
Interversion
Artothèque Idéograf – Saint-Etienne
Alexia Turlin is both an artist and a designer,
living in Switzerland. For the Biennale
Internationale Design Saint-Etienne she is
presenting an installation of giant pouffes and
floor lamps, with a video projection. When
dropping into the pouffe the spectator tips over
and finds himself at floor level. This toppling
over changes his position and enables him to
rest and relax while contemplating the works.
From afar, the spectators seem to be floating
on enormous buoys installed on the floor, in a
zone juxtaposing reality and the imagination.
Je suis celle qui marche
Artothèque Idéograf – Saint-Etienne
Two complementary themes characterize the
artistic research of Giorgia Volpe. One theme
consists of interventions among the population
and deals with collective memory. The other
mobilizes the memory of the artist by means
of photographs and videos. For the Biennale
Internationale Design Saint-Etienne, Giorgia
Volpe proposes Je suis celle qui marche
(video, 2009) and Cartographies intérieures
(installation in situ, 2012): two works which
In the mood for Ikea
Cité du design – Bâtiments H
Based on an idea of ELLE Déco Lab and Ikea,
the In the mood for Ikea exhibition brings
together 10 young talents from the new
generation of French design (Alban le Henry,
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Le monde n’est pas dans
son assiette
manifest the desire to create an intimate
space within a public space; to bring together
the “I” and the “other” through a corporal
commitment.
Galerie Une image peut en cacher une autre –
Saint-Etienne
The Gallery Une image peut en cacher une
autre presents a display of plates attached to
the ceiling. These represent different regards,
portraying anger, worry, sadness, gaiety, etc.
Le Monde n’est pas dans son assiette (the world
is not happy) refers to the test of psychologist
and autism specialist Simon Baron-Cohen,
interpreting the expression of a look to
determine the coefficient of empathy present
within each individual.
L’objet d’un dialogue
IRMACC – Saint-Etienne
Curator: Céline Savoye
Scenography: Nicolas Tourette et Thomas
Goux
The ideas of limited production, of rarity, haunt
the designer. When he makes this choice, he
discusses with craftsmen or goes into handmade manufacturing. Then the object can
be made public through blogs, on-line shops
and thus be spotted by the industrial sector.
This leads to a new positioning of the designer’s
profession. Objects in this exhibition include
furniture, accessories and fashion, inviting us to
celebrate both the materials and the know-how.
Les + de Designers +
Bâtiments des hautes technologies – SaintEtienne
Les + de Designers+ is an interactive showroom
which highlights five aspects of the work of
our association. We demonstrate the initiatives
which have made us actors of the regional
attractiveness of Saint-Etienne. By means of
a slide show the public have the opportunity
to understand the inherent processes of
design. We put forward the multi-disciplinary
projects produced by the team. We present
the workshops and training courses made
available for designers. Finally we exhibit
the creations of our members to illustrate
the added-value of design.
La Manufacture
Association Greenhouse – Saint-Etienne
For the Biennale Internationale Design SaintEtienne, the Greenhouse association sets up
a production line on its premises. This project,
consisting of inviting designers and artists,
is more than a simple exhibition. It combines
creation, conception, manufacture and
distribution, in a laboratory which encourages
us to consider current issues concerning object
production. It also refers to local heritage, and
the special rapport between the town and the
manufacturing industry.
Living in the fringe
& Résonance
L’atelier du coin – Saint-Etienne
Le design de presse
The “Atelier du coin” is exhibiting the works
of two artists. Xavier Schwebel is the author
of Living in the Fringe, a series of photographs
taken in Istanbul illustrating the urban changes
this world city is undergoing. The work was
produced for the first Istanbul Design Biennial
in October 2012. As for Violaine Ulmer, she
presents her latest objects in porcelain,
refined and contemporary versions of ceramic
jewelry. With Résonance, she continues her
construction of a poetic universe situated
between fashion, art and design.
Bâtiment des hautes technologies – SaintEtienne
Design plays a particular role in the field
of the press: it’s thanks to a creative and
structured page layout that the readers “get
into” the article, or buy the paper. The press
design exhibition presents the newspapers
distinguished by the “The Society for News
Design”. This American organization brings
together more than 1500 artistic directors,
computer graphic specialists and designers,
and attributes an annual design award for
newspapers and magazines. The visitors will
therefore discover a selection of the best press
pages on the subject of innovation.
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Ma cantine en ville,
Voyage au coeur de la
cuisine de rue
Type in process
Cité du design – Bâtiments H
Curators and scenography: Galerie Roger
Tator, Bureau 205
Curators: Michel Bouisson et Fiona Meadows
Scenography: Yves Gradelet
The names of streets, avenues and other
squares are still today inscribed on blue cast
iron plates. These represent a heritage which
is tending to disappear. The ambition of Type
in process is to highlight their typographic
specificity. At the request of the Roger Tator
Gallery, the Bureau 205 looks at the relation
between heritage and inscription for this
specific form of signposting. The results of
the survey are presented at the Biennale
Internationale Design Saint-Etienne.
Co-produced by the VIA and the Cité de
l’architecture & du patrimoine (City of
architecture and heritage), the exhibition
Ma cantine en ville presents a global panorama
of street renovation. The development of this
phenomenon reflects the spread of economic
insecurity, an attachment to threatened cultural
values, and an aspiration for a renewal of
public urban space. From New York to Hanoi,
from Berlin to Antananarivo, from London to
Bordeaux, Ma cantine en ville brings together
hundreds of documents and objects reflecting
the diversity of contexts and practices.
VISIBLE
Ancienne École des Beaux-Arts – Saint-Etienne
Curator: Morgane Pluchon
In partnership with UNIFA, CODIFAB and the
Group Quick.
The VISIBLE exhibition shows creations
from Big-Game, Adrien Rovero, Benjamin
Graindorge, Éric Jourdan and Amaury Poudray,
viewed from a special angle. It highlights
the different facets of the creative process.
The methodologies of these designers
are in fact very varied, even if they are not
immediately identifiable in the finished articles.
Thus VISIBLE associates draught drawings,
prototypes and finished products so the
public can grasp the specific universe of
each designer.
P.I.A.F.
le Fil – Saint-Etienne
P.I.A.F. will run during the first three days of
the Biennial, associating art and music. The Fil
proposes the diffusion of radical electrosensitive experiments by geek students,
a concert by Pierre Bastien, a musician using
D.I.Y. objects, contributions from avantgarde artists and the singular universe of
Lucas Grandin, a producer of contemporary
artistic installations. The spirit of this event
merges improvisation, empiricism and present
day melancholy.
Vivre à Shanghai
École nationale supérieure d’architecture de
Saint-Etienne (ENSASE)
Curators and scenography: Claude Tautel,
Romain Chazalon, architects, ENSASE
Public & design
Ancienne École des Beaux-Arts – Saint-Etienne
How do we deal with the urban transformation
of Shanghai in an approach of urban quality
and by considering heritage as a constituent
element of its renewal? This exhibit shows
the work of Master’s degree students of the
ENSASE, in collaboration with students of East
China Normal University of Shanghai. It consists
of scenarios of the rehabilitation of Hongkou,
a lively and popular quarter situated to the
north of Bund, and a famous boulevard of
the megalopolis.
The EEZO workshop unites the skills of three
Saint-Etienne designers interested in furniture,
town planning and transport. They offer several
workshops to the public. The first concerns
the empirical process of creation and is based
on drawing. The second workshop deals with
an initiation in assembly and the problems
associated with materials. The last focuses on
the ideas of comfort and ergonomics. These
workshops are within an exhibition showing
the designers’ work and their procedures.
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Volume
Site Manufacture
Volume is the transcription of a new vision
of outdoor dwelling, far removed from the
present offer of mobile homes and chalets…
The principal idea was, to make a multipurpose, transportable, fun space, from a bulky
useless disused container, able to host 4 people
in a surface area of 30m².
A space without constraints, able to be
adapted to the wiles of the occupants.
Volume proclaims itself to be “a loft in the
middle of Central Park”.
30 ans d’empathie pour
le design
Cité du design – Bâtiments H
The Agency for the promotion of industrial
creation will be thirty years old in 2013. Thirty
years during which the agency has pursued
its mission of raising the design awareness of
company managers, administrations, political
deciders and the general public. For the
Biennale Internationale Design Saint-Etienne,
the APCI presents the projects it is developing
to raise the profile of design communities,
to promote encounters between designers
andcompanies, to accompany the profession
inits development and in its new specializations,
and to develop French presence on the
international stage.
Mobile Biennial Circuit
As part of the mobility offer, the mobile Biennial
circuit aims to orientate the public towards the
exhibition sites which are relatively distanced
from the main Manufacture site. There are three
versions of the circuit available. The sportsmen
and women will prefere the Velivert (cycle)
version (rue de la Montat , Châteaucreux
station, parc Giron and cours Fauriel); others
will choose the comfort and rapidity of the
tram version (axis grand rue between the
Musée d’art moderne and place Bellevue),
and the more audacious will try out the
gyropodes version (between the Manufacture
site and the Chateaucreux Station).
In partnership with Saint-Etienne Tourisme.
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The “Resonances” of
the Biennial on the
Metropolitan Pole
Foulards
École nationale supérieure des Beaux-Arts
de Lyon (ENSBA)
Curators and scenography: Maroussia Rebecq
and the students of the textile design option
of the ENSBA Lyon
The Metropolitan zone comprising
Metropolitan Saint-Etienne, Greater Lyon,
the Porte d’Isère Conglomeration Community
(CAPI), and the ViennAgglo, will host a series
of events in each region in resonance with
the Biennials of design, contemporary art and
dance, the circus and the Vienne Jazz festival.
These events are part of the new dynamic of
sharing and exchanging between the regions,
offering to the public and to the inhabitants
of these four agglomerations new cultural
initiatives for their enrichment and pleasure.
For the Biennale Internationale Design SaintEtienne, the Lyon Higher National School
of Fine Arts (ENSBA) has invited the artist
and fashion designer, Maroussia Rebecq.
The founder of the ANDREA CREWS
collective has designed on the school site,
with the students of the textile design option,
an installation composed of foulard-objects.
The scenography of the exhibition emphasizes
the dual status of a daily object which becomes
a medium of artistic expression.
From 22nd to 31st March 2013.
LYON CITY DES!GN
Cour du cloître du Grand Hôtel Dieu – Lyon
The principle of LYON CITY DES!GN is based
on the choice of an historical site in the throes
of mutation, which becomes a central site of
exhibitions and encounters. The presentation
promotes design applications for the daily
life of inhabitants. The fields concerned are
mobility, gastronomy, daily objects, sign
posting, sound, textiles, lighting, etc. For each
of these applications Lyon design in the city
questions the role of design in the development
of the district by generating a dialogue with
the public, and promenades and encounters.
From 14th to 17th March 2013.
Observatoire des polices
Sunset Résidence – Lyon
The exhibition Observatoire des polices deals
with the study and digitalization of historic
type characters, directed by Jean-Marie
Courant with the 4th and 5th year students in
graphic design from the Lyon Higher National
School of Fine Arts. Numerous encounters
are planned with the students participating
in this workshop.
Le design culinaire à
l’épreuve de nos sens
Restaurants participants - Vienne
In which way can the shape, colour, texture
of food, the aspect of a plate thrill our tastes?
What is the influence of the other senses
on taste when the usual codes change? Is it
possible to ennoble certain unpopular products,
or even make unacceptable foods acceptable?
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Made in palettes
Why is it that certain foods please some
civilisations and displease others? Can culinary
design integrate cultural convergences?
From 14th to 24th March 2013.
CAPI
Made in palettes is a project from the Higher
Centre of Design in Villefontaine (Isère) dealing
with the creation of outside furniture from
wooden pallets. The students learn the tools
of creating, from a rough sketch to a model
and on to the prototype. This exhibit is shown at
the Communauté d’Agglomération Porte d’Isère
(l’Isle d’Abeau), from the 26th to 29th March 2013.
An exchange day is being held on the 29th of
March in the presence of students, teachers, and
different people from the education community
and the business world.
From 26th to 29th March 2013.
La friche industrielle Dyant
à Vienne : un cas d’école ?
Friche Dyant – Cœur de la Vallée de Gère
The town of Vienne, the agglomeration
community “ViennAgglo”, the Public Real
Estate Institution of west Rhone-Alpes,
the General Council of the department of Isère
and the Regional Council of the Rhone-Alps
region, have united in a project to rehabilitate
the derelict Dyant industrial site. Design
constitutes a pertinent approach to reflection
allowing an analysis of all the parameters
of the site. The Saint-Etienne Higher School
of Art & Design has the prospective mission
of re-linking this wasteland with the quarter
and its inhabitants.
Le design a 2000 ans
Musée de Saint-Romain-en-Gal – Vienne
In what form could today’s objects have existed,
or did exist, 2000 years ago? The aim of this
exhibition is to take a fresh look at the GalloRoman period, to identify the strategies which
could be linked with those of designers of today.
This concerns daily life, decoration, architecture
and town-planning. Using collections and
existing reconstitutions at Saint-Romain-en-Gal /
Vienne, the visitor can examine the evolution of
the function and aesthetics of objects between
the Gallo-Roman period and today.
From 28th March to 31st August 2013.
Éducation et numérique
CAPI
The Higher Centre of Design of Villefontaine
(Isère) presents Éducation et numérique, or how
to create, from identified situations in various
structures (a hospital, general and specialised
schools, etc), tools capable of accompanying
pedagogical projects. This exhibition is
organised at the Communauté d’Agglomération
Porte d’Isère (l’Isle d’Abeau), from the 26th to
29th March 2013. An exchange day is being held
on the 29th of March in the presence of students,
teachers, and different people from the
education community and the business world.
From 26th to 29th March 2013.
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appointme-ments to
meet and
exchange
Forum Design &
Innovation
Cité du design
from 14th to 15th March 2013
The first edition of the Design & Innovation
Forum responds to the wishes of managers,
designers, and marketing managers looking
to be present in the field of innovation,
by creating an original space for exchanging
ideas. The event will be sponsored by Jeremy
Rifkin, president of the Foundation for
Economic Trends, via a video conference.
The professionals will take part in conferences,
round-tables and workshops. They will share
their ideas on the evolution of the role of
the user in design, and will experiment with
techniques of co-creation. During these
workshop / training sessions visits of Biennial
exhibitions will be organized to present the
innovative products and services on show.
Open to professionals, on registration.
Listen and reflect
Symposiums
EmpathiCITY, Making our
City Together
Musée d’art moderne
Organisers: Josyane Franc et Lætitia Wolff
14th March 2013
EmpathiCITY, Making our City Together
activates the UNESCO network of eleven
creative cities of design. This exhibition invites
each city to identify a specific urban issue then
encourages collaboration between a designer
and a local or community organization to work
on the question. The EmpathiCITY symposium
is the occasion to assess the results of the
actions undertaken by the cities participating
in the network. The discussions will be
organized into thematic groups, according
to the type of urban project.
Free entry.
Quelles réponses aux
nouveaux enjeux du
logement ?
Cité du design
Organiser: PUCA
21st March 2013
What are the solutions to be proposed for the
new issues concerning housing?
This is the central theme of the workshop
organized by the PUCA (Urban construction
and architecture plan). At the heart of the
debate will be six experimental projects
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launched with the view of testing innovative
solutions for a renewed conception of housing.
Associating programmers, architects and
designers these on-going operations are
already providing important lessons to be taken
into account. New methods of co-programming
with original tools are being put into place.
Open to professionals, on registration.
Centre and the Research Department of the
Cité du design. This international symposium
brings together researchers in social sciences
who consider empathy a determining factor.
The dynamics of human relations are the
transversal elements dominating the work
of these researchers. In this respect they are
not alone in leading investigations: journalists,
writers, and artists are also working on the
theme. Without wishing to be exclusive,
the dialogue and confrontation between these
practices allows an exploration of the heuristic
scope of empathy in a context of investigation.
On registration.
La commande publique : un
contexte de création
Cité du design
Organisers: École supérieure d’art et de
design de Saint-Etienne, Cité du design and
Revue ZéroQuatre
26th March 2013
Conferences
Charlotte Perriand et
le Japon, une expérience
vécue
Whether by order or by infiltration, public art
relates to varied situations steeped in history.
While in the 1960’s, artist’s often temporary
presence in the public sphere stemmed from
an anti-institutional approach, today it is part
of a system of durable commissions. The SaintEtienne Higher School of Art and Design, and
the Cité du design, in partnership with the
Review ZéroQuatre, propose a symposium
that will question the connections between
the demands, the issues and the temporality
of the different actors.
On registration.
Musée d’art moderne
Speakers: Pernette Perriand, Jacques Barsac
and Gianluca Armento
15th March 2013
Pernette Perriand, Jacques Barsac des Archives,
Charlotte Perriand and Gianluca Armento,
general director of Cassina, will deal with the
meeting between Charlotte Parriand and Japan.
Invited by the Japanese Government in 1940,
the famous designer discovered Japanese
thinking and architecture, which were to
have a lasting influence on her work. In return
Japanese design became heavily influenced
by this creator.
Free entry.
Charlotte Perriand et le
Japon
Musée d’art moderne
27th mars 2013
The Musée d'art moderne is organizing this
symposium in partnership with the Cultural
Centre of Japan in Paris, and the Saint-Etienne
Higher National School of Architecture.
The different speakers will attempt to decipher
the different components of the work of
Charlotte Parriand; her work stemming from
her curiosity and her commitment. They will
seek to re-assess the impact of the meeting
between this avant-garde designer and the
cultural and economic riches of Japan during
the 1940’s.
On registration.
Mobilier, pièces cultes de la
bande dessinée
Château des Bruneaux – Firminy
Organiser: Société d’histoire de Firminy
15th March 2013
The Firminy Historical Society and the company
Leblon-Delienne invite you to rediscover the
spirit of childhood within the Château des
Bruneaux. For this adventure, the Château of
classic 18th century architecture will be furnished
with atypical objects and inhabited by cartoon
characters.
Free entry.
Avec l’autre : formes et
limites de l’empathie
Cité du design
Organisers: Université Jean Monnet and Cité
du design
28th and 29th March 2013
Symposium co-produced by the Max Weber
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Avant le jean, il n’y avait
pas de jean
Cité du design
Organiser: Musée d’art et d’industrie
Speakers: François Girbaud et Farid Chenoune
22nd March 2013 The Saint-Etienne Musée d'art et d'industrie
invites François Girbaud, and the fashion
historian, Farid Chenoune, to expose what
Jeans represent, this so familiar garment.
The conference goes with the exhibition,
L’Autre jean, in which Marithé+François Girbaud
wash out the preconceived ideas from jeans.
Their methods for artificially ageing jeans were
drawing attention as early as 1968. As an object
of daily life, both intimate and industrial at the
same time, it is now a subject for conferences
and museum exhibitions.
Empathie et le lien social
Cité du design
16th March 2013
The town of Saint-Etienne has a dense
associative tissue in different domains: culture,
sport, popular education, health, environment,
etc. These associations are the living proof of
a founding empathy in social links, offering
an answer to crucial problems. It is therefore
important to analyse this commitment towards
others, one which is most often displayed
by volunteers. This is what is planned at the
“Printemps des Associations”, in the form of
a round-table with a sociologist, a philosopher
and an ethnologist.
On registration.
Ndesign France,
accélérateur de vitesse
Ancienne École des Beaux-Arts – SaintEtienne
In a new event dedicated to young creators,
conferences, projections and concerts,
highlighting the diversity of design practices,
will be on show in the former School of Fine
Arts. The goal is to comprehend the positioning
of schools in the field of design and to open
discussion involving the general non-initiated
public. A silk-screen and typographical printing
workshop lets visitors experiment with visual
effects. As a plus, the students union of the
Higher School of Art & Design will propose
a thirst and hunger quencher corner.
© Sonia Barcet
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To confront the work
of designers in public
spaces
Animali Domesticki ©
Place Carnot – Saint-Etienne
Animali Domesticki © is a family of figurines at
the boundary of art and design. The designer
takes us off on a trip through his universe,
where simple wood chevrons take on the form
of a rudimentary Noah’s Art.
Design dans les quartiers
Hôtel de Ville – Saint-Etienne
Since June 2012, the City of Saint-Etienne has
been associating designers with neighborhood
councils with the aim of improving the living
environment. With the aid of technical teams,
the designers have studied the neighborhood
contexts, listened to the inhabitants and
conceptualized projects in the form of sketches
and scenarios of use, which are then presented
to the council. The dozen or so projects will
be exhibited in the lobby of the City Hall,
with scenography by the three design teams
who have been accompanying the citizens
to formalize their ideas.
Design ensemble
Centre social et culturel Henri Matisse – Rivede-Gier
Design ensemble is a renovation project of
living spaces at the Henri Matisse Social and
Cultural Centre (Rive de Gier, Loire) implicating
designers, members and staff of the centre.
This participative process has allowed all the
people involved to become aware of design
and of its environmental issues. For two years
Céline Michelland and Benoit Fournier have
established links with each individual. Over time
the work has produced new ideas which have
enabled the premises to be transformed.
Engrainage
Rue Georges Teissier – Saint-Etienne
The seeds of the Engrainage installation are
made of resin, in colors that reflect their
flowering. This exhibition has switches that
the public can operate, to light up or to darken
a shared space.
Habitats jeunes et design
Maison de l’emploi – Saint-Etienne
The Habitats Jeunes Clairvivre association has
hosted young people from 16 to 30 years since
1962. The Habitat jeunes et design project was
initiated in the context of the renovation of
the building. It consists of re-thinking space
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Viaduc Fertile
lay-outs by collaborating on the one hand
with the residents, and on the other, with the
designers Fabrice Gibilaro, Pascaline de Glo
de Besses, Patrick de Glo de Besses, and Julien
de Sousa. The resulting lay-out orientates the
uses; colour structures the life of young people.
The exhibition reviews the many themes of
the project.
Arches du viaduc Carnot – Saint-Etienne
The Saint-Etienne Higher School of
Architecture (ENSASE), in partnership with
the association, “Carton Plein” proposes
the Carnot viaduct as a playground of
pedagogical experiments, in the form of microconstructions, questioning aspects of urban
planning.
Le refuge tonneau de
Charlotte Perriand
Parvis de l’École nationale supérieure
d’architecture de Saint-Etienne
A refuge designed from prefabricated
aluminum panels. It is light, compact,
transformable and transportable, adapted to
the mountain climate and sleeps eight persons.
Livre Échange
Kiosque Jean Jaurès – Saint-Etienne
Livre Échange is an independent and free
bookstore for towns. A permanent installation
consisting of suspended cabins, in which
citizens are invited to drop off a book to take
another...
Place au changement,
2e opus
Quartier Châteaucreux – Saint-Etienne
Curators: Saint-Etienne Public Planning
Institution
The collective “Etc”, commissioned by
the Public Town-Planning Institution of SaintEtienne, offers to create a second phase
of the project Place au changement / Place
du Géant (Time to change, Giant’s square).
This participative work of public space
construction, in the heart of the Chateaucreux
quarter, had been initiated following a public
tender for the project in 2011. “Etc” wishes to
create places of discussion and to concretise
an improvement in the building environment
and utilisation in and around the “Place du
Géant”. The collective will accompany the
worksite with activities making this temporary
space an urban laboratory.
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Experiments
Curieuz’énergies
La Rotonde - Saint-Etienne
In 2012, students from the Saint-Etienne École
des Mines (National Graduate Engineering
School) linked up four bicycles so that the public
at the Curieux Voyageur film festival could
pedal to produce electricity. In 2013 the bikes
are put aside, the pedalling stays and the rest
is invention. The Curieux Voyageur film festival
remains the conductor, the École des mines
and the Saint-Etienne National Engineering
School deal with technical matters, BP Design
agency deals with the functioning, and Héliose
the animation. The goal is the same: to produce
green electricity.
Le Mixeur
Cité du design – Bâtiment de l’imprimerie
In the “Batiment de l’imprimerie”, the Mixeur
will propose an economic and socio-cultural
programming in the form of workshops,
conferences and happenings resonances of the
exhibitions and displays of the partners involved
in the economic governance (CCIT, CMA, CG42
and RRA). The Mixeur will be a site of exchange,
demonstration and creation; it will be a site for
encounters between the inhabitants of SaintEtienne, visitors, researchers, students, artists,
business men and young entrepreneurs. It will
take up a third of the open space planned for
the Biennial.
Every day, from 10 a.m. to 7 p.m. there will be
free entry to test, by means of a “Giant WII”
zone, the applications for the creation of multimedia content (text, audio, video) and objects
(3D printing).
No Water
Cité du design – Bâtiments H
In the experimentation area of the Labos project,
No water, no chemical, the laser machine
for engraving jeans by Marithé and François
Girbaud will be working throughout the Biennial.
Visitors will be invited to have their own jeans
personalized.
Parcours de jeu
La Cartonnerie – Saint-Etienne
With the exhibition, EmpathiCITY, Making our
City Together, produced with the network
of UNESCO creative cities of design, and
the support of the Cité du design, designers
are invited into the surrounding regions.
The exhibition calls upon CARTON PLEIN,
a multi-disciplinary laboratory of public
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space design, linked to the 2000 m2 of open
space / play area in the centre of Saint-Etienne,
known as the Cartonnerie, which serves as
local curator. With Parcours de jeu, CARTON
PLEIN continues its research action work
on playgrounds in the town by inviting two
collective organizations (Laure Bertoni and
Sébastien Philibert, Juliana Gotilla and Lola
Diard) to produce full scale installations related
to concrete issues facing districts in the throes
of major change.
Un espace pour tous !
Promenons-nous à l’Espace
Boris Vian
Espace socio-culturel Boris Vian –
Saint-Etienne
The partnership between the Cité du design
and the socio-cultural “Espace Boris Vian”
is portrayed in 2012-2013 by a new project.
The designer Lola Diard leads the public in
a reflective mode to encourage moving around
the premises of the “Espace”. Following
this approach, Un espace pour tous ! offers
different circuits through the centre, which
hosts children, the aged, the disabled...
The participants can slip into the shoes of one
these people to carry out various actions.
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Getting out and about
P.I.A.F.
Three concerts at the Fil –
scene of contemporary music
le Fil – Saint-Etienne
14th March 2013 at 7 p.m
15th March at 7 p.m, with Pierre Bastien
20th March 2013 at 6 p.m
An free aperitif time concert whose
programming will be decided jointly between
the Fil programmer and the students of the
Saint-Etienne Higher School of Art and Design,
participating in the P.I.A.F. project.
Ventures into the musical fields of post-rock,
electronic and / or experimental. The artists
will have to play in the presence of sound
installations: either with or against.
Bal disco
Cité du design - Restaurant La Platine
15th March 2013 at 9 p.m
Choregraphy: Yan Raballand, compagnie
Contrepoint
Dance can symbolise the empathy of bodies
which, face to face, close up with one another,
must understand each other, recognise each
other, and begin their movement, in time
with the music. Within the 2013 Biennale
Internationale Design Saint-Etienne, the
town’s Opera-Theatre proposes a Disco Ball
open to all. With his company “Contrepoint”,
the resident choreographer, Yan Raballand,
leads the show. He will invite the public to
experience this popular dance form from
thexseventies, at the same time incorporating
contemporary dance principles.
In partnership with the Saint-Etienne Opera
Theatre
La rue de la révolution
Novaciéries – Saint-Chamond
16th March 2013 at 21h30
Multi-disciplinary show and DJ mix
Revolution is both a revolt, an astronomic
term, and a radical change in thought, morals
and politics. The object of the show La rue
de la révolution is to stimulate the spectator’s
imagination by proposing an artistic and
dreamlike re-reading of history. Actors,
musicians, a videographer and a graffiti artist
play live, mixing theatre, concert and digital
projections, while traversing both the French
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Revolution, and scientific, industrial, worker and
digital revolutions.
With support of le Fil and the Comédie de
Saint-Etienne
No Water party
Saint-Etienne Musée d'art et d'industrie
22nd March 2013 from 7 p.m
In the presence of Marithé Bachellerie and
François Girbaud.
HOME
Maison de la Culture, Firminy
23rd March at 9 p.m
The ‘Home’ quartet’s creation looks at the links
between dance and design, space and the
body in movement; in homage to Charlotte
Perriand, designer-architect, female visionary
and colleague of Corbusier.
Chalet Suisse
Arcades de l’Hôtel de ville de Saint-Etienne
Chalet suisse is an installation inside a boutique.
It consists of a souvenir shop, a gallery of
anonymous artists and proposes unique items
or limited editions (photos, books, music...),
manufactured items and a cosy break (tarts
and exotic drinks). This could be found
anywhere, it’s a travelling brand. But from
the 14th till the 31st of March 2013, you can find
Chalet Suisse under the arcades of SaintEtienne’s town hall (Hôtel de Ville).
Cité du design © Pierre Grasset
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Cité du design book
signing
Design, l’anthologie
Cité du design - bookshop
14th march at 2 p.m
Alexandra Midal, co-publication of the Cité du
design, ESADSE and HEAD
Design, l’anthologie is the first collection
dedicated to the history and theory of design
in the French language. Some one hundred
texts are brought together, aiming at all those
who wonder what design really covers, and
what debates and issues does it raise. Starting
with De la construction des maisons, (house
building), a text written in 1846 by Catharine
Esther Beecher, a pioneer feminist in the field
of home economics, the work concludes with
questions on the relation of design with gender
studies, and its status as a discipline.
Quand le design… devient
collectif
Cité du design - seminary room 2
22nd march at noon
Nadine Fageol and Max Rivière, co-publication
of the Cité du design and the collectif
Designers+
Quand le design… devient collectif deals with
designers working together. The subject is the
Collectif Designers+, which wanted to report
on its experience, to talk about its successes
and difficulties. How are collectives formed?
What do they produce? How do they meet
orders? What are the challenges they face?
A series of questions to which the accounts
collected and put together by Nadine Fageol
and Max Rivière provide some answers.
C’est pas mon genre !
Cité du design – auditorium
25th march 2013, 12 p.m – 12.30 p.m
Rodolphe Dogniaux and Marc Monjou (dir.),
co-publication of the Cité du design, ESADSE
and the Central European Bank
By reviewing the role of women in design in
France today, C’est pas mon genre ! calls into
question the gender partition of roles, family
organization, work and leisure. The catalogue
proposes a synoptic view of objects, such as
the Bic Cristal For her, the Staub lawn-mower,
the productions of Florence Doléac, matali
crasset, Didier Faustino….Among the notable
texts in the work are “the pioneers of design”
by Alexandra Midal, “when the object
perturbs, by the frontiers of gender” by Claire
Leymonerie and “À l’ombre de Pétunia” (In
the shadow of Petunia), an interview with Lili
Reynaud-Dewar, Dorothée Dupuis and Valérie
Chartrain.
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Le Design de service.
Pourquoi diable les servantes
sont-elles devenues des fastfoods et des applications
numériques ?
Cité du design - auditorium
Conference and book signing
15th march 2013, 4.50 p.m - 6.30 p.m
Cyril Afsa, Éditions Cité du design
For you design comes down to the famous
chair by Verner Panton. We can’t say you’re
wrong, but, after all, what does Panton do?
He designs a line for a user; he reconciles
his design with the demands of the plastics
industry. Design consists of conceiving a
project and adapting techniques. Yet its
history includes the disappearance of servants,
the crisis of Fordism, and the industrialization
of services. More specifically, service design
entails focusing primarily on the user.
This collection presents different services
designed by company designers from YouTube,
Twitter, PayPal or Facebook.
Free entry.
Notes sur la maison moirée
(ou un urbanisme pour des
villes qui se vident)
Cité du design – bookshop
Book signing
29th march 2013, 2 p.m - 3 p.m
Ernesto Oroza
The authors of this work are interested in
the temporary structures put together by
the inhabitants of the Little Haiti district
in Miami, a form of nursery of stereo-type
objects transforming an urban landscape.
Among other features, they analyse the
physical parameters of wooden pallets, urban
garbage bins, or scaffolding, and show how
these lead to the emergence of complex
structures. A catalogue of strategies revealing
that vernacular urban practices are casting
doubts on the predominant role of professional
architecture and industrial design.
Free entry.
51
Design is
not only for
the parents!
52
In Saint-Etienne it is in fact
the children who imagine
and design the space in
their school, through the
project Je participe à la
rénovation de mon école
co-ordinated by the Cité du
design and the Espace Boris
Vian socio-cultural centre,
involving five nursery and
primary schools in SaintEtienne. Launched three
years ago, the project is
emblematic of numerous
actions planned to put
design at the service of
the daily life of people from
the town, on the theme
of empathy: teachers,
designers and children
have worked together on
projects which have been
implemented or are in the
process of, and which can
be discovered during the 8th
edition of the Biennial.
The Biennial children’s
workshop imagined by
matali crasset: NanoCITY
The Cité du design has commissioned
matali crasset to imagine a workshop for
children from 6 to 12 years old, linked to the
theme of the Biennale Internationale Design
Saint-Etienne, Empathy, or experiencing
the other.
The NanoCITY project invites children
to design a city together. Installed in tiers
surrounded by panels, they discuss what
is necessary to develop a NanoCITY.
They define the different components of
the urban environment: the inhabitants (the
nanopeople), the habitat (the nanocasas),
the vegetal content (the nanoplants), and
the animals (the nanomals). Then they are
invited to give graphic shapes to these
elements. Finally the city is built by joining
together their different drawings.
At the end of the workshop each child will
be given a copy of the Le petit journal du
design of the Biennale Internationale Design
Saint-Etienne 2013.
The workshops will run every weekend
at 10.30 a.m, 1.30 p.m, 3 p.m and 4.30 p.m.
The times of the children’s workshop
correspond with the start times of the guided
theme visits, so that the parents can discover
the Biennial while the children are being
looked after by the mediators.
Duration of the workshop: 1h30.
Price: 5 euros per child.
In partnership with EDF.
The Biennial for all the
family
Interpreting the Biennial for the family:
the interest of the guided visits imagined
by the Biennial lies in the way they are
organized, placing parents and children (6 to
12 years) on the same footing, so as to incite
a dialogue. During one hour, the mediator
introduces the main aspects of the event,
before inviting the visitors to discover the
exhibitions at their own pace.
Guided visits for the family: Wednesdays at
2.30 p.m and the weekends from 10.30 a.m
and 2.30 p.m
Price: 9 euros per adult with a maximum of
two children. The ticket includes the guided
visit of one hour, and free access to all the
participating sites of the event.
53
Family circuit: design by
small steps
The Biennial for school
children
Circulation through exhibitions easily accessible
and matched by workshops (the workshop
for children of matali crasset / Cité du design
– Bâtiments H, exhibitions VISIBLE and
Public & Design on the site of the former School
of Fine Arts, and the playful and interactive
exhibition P.I.A.F. at the Fil). Intended for a family
public, the circuit concentrates on a limited
geographical zone and plans a possibility of
break-snack at a partner pastry cook of the
Biennial event.
In 2010, the Biennial welcomed more than
15 000 school children to the site of the former
Arms Manufacture, at the heart of the creative
district of the Manufacture Plaine Achille.
In 2013, after numerous requests from school
teachers, the Biennial will be open to school
groups throughout the Biennial, from Monday
to Friday, the 18th to the 22nd March, and the 25th
to the 29th March.
On offer for the school trips: three guided
thematic visits: Innovation par le design,
Design, sujet d'échange, and Design pour tous.
The children’s workshop proposed by matali
crasset will be open in the week for primary
school children, and on the Wednesdays for
children’s social activity centres (6 to 12 years).
Le petit journal du design of the Biennale
Internationale Design Saint-Etienne 2013,
will be distributed to every child taking part
inthe workshop.
The Childrens award and
the Biennial!
This prize is awarded by the children at the end
of the Biennial and goes to their favorite project
among the Biennial exhibitions.
Reservation by telephone
+33 (4) 77 49 95 52 from 9 a.m to 12.30 p.m
and from 2 p.m to 5 p.m
Design map - Cité du design © Sonia Barcet
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The User’s Guide
to the Biennial
55
Dates to remember
Biennial Pass
10€ full tarif / 7€ reduced tarif.
The Pass provides free entry to each
participating site of the event. It is valid
throughout the Biennial. Each exit is definitive.
From 14 to 31 March 2013
Open to the general public
th
st
13th March 2013
Official Inauguration
The Manufacture ticket “Happy Hour”
5€
Allows visits of the Manufacture site for a
ticket purchased between 12 p.m and 2 p.m,
and between 5 p.m and 7 p.m, excluding the
weekend. This ticket is valid only for the day
of purchase at the Manufacture site.
14th March 2013
Symposium EmpathiCITY
From 14th to 15th March 2013
Forum Design & Innovation
From 18th to 22nd March 2013 and from 25th
to 29th March 2013
Open to school children
How to get to
Saint-Ėtienne?
From 28th to 29th March 2013
Symposium Avec l’autre : formes et limites de
l’empathie
By autoroute A72
- Bruxelles, Milan, Marseille, Lyon by A47.
Take the A72, Exit 14 (Zenith Saint-Etienne
Métropole)
- Barcelona, Paris, Clermont-Ferrand by the
A72, Exit 12 (Stade Geoffroy GUICHARD) follow
Boulevard Thiers
- Le Puy-en-Velay, Firminy by RN88, take the
A72, Exit 12 (Stade Geoffroy GUICHARD) follow
Boulevard Thiers
How best to discover the
Biennial?
Three guided thematic visits are proposed
at the Cité du design site for all visitors:
Innovation par le design, Design, sujet
d'échange, and Design pour tous.
Each visit is accompanied by a mediator
and starts with a general presentation of the
Biennial and its principal theme. It continues
with the discovery of two or three exhibitions
with the presentation of a selection of projects.
Three circuits are proposed for all visitors
to get to know the Biennial: Biennale Ville
Créative circuit, Biennale mobile circuit, and
Design à petits pas circuit.
Access by train
From Paris or from Lyon, you can arrive at two
different stations:
- Gare de Châteaucreux : central station (take
the T2 tram, direction « La Terrasse ». Cité du
design tram stop).
- Gare de Carnot: station nearest to the Cité du
Design (5 mn from the town centre by tram)
Frequency: trains arrive or leave almost every
hour from Lyon or Paris. Certain trains are
direct to Paris (2hrs 50 mins), others change at
Lyon (10 to 40 mins. waiting time)
More information available
www.biennale-design.com
Where to buy your ticket
Access by plane
- Lyon Airport, Saint-Exupery
The Rhone-Express tramway links the LyonSaint-Exupery airport with the Part-Dieu train
station (connecting trains for Saint-Etienne)
in 30 minutes. Frequency; every 15 mins. during
the day, 30 mins. in the evening.
Ticket sites for the Biennial Pass
- On sale on the France Billet network
(Intermarché, magasins U, Géant, Fnac,
Carrefour)
http://www.francebillet.com)
- Saint-Etienne Bouthéon Airport
42160 Andrézieux Bouthéon
T. +33 (4) 77 55 71 71
- On sale from 14th March to 31st March at
the ticket offices of Cité du design, SaintEtienne Metropolitan Museum of Modern Art,
Saint-Etienne Museum of Art and Industry,
The Mining Museum, and the Corbusier site
in Firminy.
Biennial Pass event guided tour
13€ price list height / 10€ reduced rate.
56
How to get around SaintEtienne during the Biennial?
The STAS (Saint-Etienne Public Transport
service) proposes group tarifs and young
person tarifs on sale from the automatic ticket
distributors and at STAS sales outlets.
www.stas.fr
By Tramway / Bus to the Cité du design
- Tram T1 (Solaure - Hôpital Nord),
Cité du design tram stop
- Tram T2 (Châteaucreux - Terrasse),
Cité du design tram stop
Use the Velivert bicycle hire service!
In France motorists travel on average at
15 kms/hr in town; this is the average speed on
a bike ! As part of its policy to offer alternatives
to car travel, the Saint-Etienne Metropolitan
region offers a new bicycle service; the Velivert.
www.velivert.fr
Where to eat during the
Biennial?
At the Platine – Cité du design:
- Café-restaurant La Platine
T. +33 (9) 83 29 41 79
[email protected]
In the bâtiments H – Cité du design:
- Café-restaurant éphémère in the H building
court yard
T. +33 (4) 77 78 37 50
In Saint-Etienne:
You will find the award winning restaurants
and shops of the commerce design competition
in the rubric of the same name on the web site
of the Saint-Etienne Tourist Office.
www.saint-etiennetourisme.com.
A list of fine restaurants and shops will be
distributed on your arrival at the Biennial !
57
Press
Information
58
Information sites
Download press releases and communiqués,
visuals, curator biographies on the web site:
http://www.citedudesign.com/fr/presse/
Visit the Biennale Internationale Design SaintEtienne web site
www.biennale-design.com
Follow the Cité du design on twitter, and its
press office (#biennaledesign13)
http://twitter.com/lacitedudesign
http://twitter.com/EugenieBardet
Become a friend of the Biennial on Facebook
www.facebook.com/
biennaleinternationaledesign
Dates of press trips
13th and 14th March 2013 for the national press
13th, 14th and 15th March 2013 for the
international press.
Press reception will be available for local,
regional, national and international press
throughout the Biennial
A reception room during
the Biennial
Press room
A space of more than 100 square metres in the
H building on the site of the Cité du design :
free availability of computer posts, wifi access,
printers and documents.
Contacts
Contact for local and regional press
Eugénie Bardet
[email protected]
T. +33 (0)4 77 39 82 75
M. +33 (0)6 29 39 69 08
Contacts for national and international press
Agence 14 Septembre Grand Sud
Isabelle Crémoux-Mirgalet
[email protected]
T. +33 (4) 78 69 30 95
M. : +33 (6) 11 64 73 68
Julien Mansanet
[email protected]
T. +33 (4) 78 69 30 95
M. : +33 (6) 17 98 43 27
Contact for online press
Manon Orcel
[email protected]
T : + 33 (1) 55 28 38 28 29
M : + 33 (6) 11 35 63 13
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