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Rx CLUB AWARDS
94 PHARMACEUTICAL EXECUTIVE Rx CLUB AWARDS NOVEMBER 2005 2005 The Perfect Fit Agencies are trying on new kinds of advertising concepts. Do they they size up? UYING A NEW PAIR OF JEANS IS ONE OF THE PAINFUL B little pleasures in life. First come the decisions. Taper or flare? Vintage or new? Baggy or formfitting? And then it’s time to try them on. A style that looks good on the rack proves less than flattering—or even awful—in the mirror. But it’s all worth it when you don new denims with a perfect fit. That feeling underlies the 2005 Rx Club Award’s call-forentries poster, which took home a silver award in the direct-mail self-mailer category. The Rx Club Awards, now in their 19th year, honor the creative aspects of pharmaceutical product advertising and promotion. The winning Rx Club entry sticks with this theme of finding the perfect fit in its poster, titled “Can you hang with best in the industry?” It presents a line of jeans in different washes and styles, each adorned with a question: “Is it too risqué?” “Or too conservative?” “Is it trying too hard?” And under a lovingly worn pair: “Will it hold up?” » BY ALANA KLEIN, SENIOR ASSOCIATE EDITOR www.pharmexec.com PHARMACEUTICAL EXECUTIVE GOLD CATEGORY MIXED-MEDIA ADVERTISING // TITLE EVOCLIN CAMPAIGN // AGENCY ABELSON-TAYLOR // CLIENT CONNETICS // CREATIVE DIRECTOR ROB KIENLE // ART DIRECTOR JULIE GARAMOND AND GEORGE STARR // COPYWRITER CAREN SPIGLAND // PRODUCT MANAGER ELDON MAYER AND PATTY HAMMILL 2005 Rx DS UB AWAR CL SILVER 2005 UB AWAR CL DS CATEGORY MAGAZINE ADVERTISING CAMPAIGN // TITLE TRAMAL CAMPAIGN // AGENCY SUDLER & HENNESSEY MELBOURNE // CLIENT CSL PHARMACEUTICALS // ART DIRECTOR MARK WEBSTER // COPYWRITER DAVID BACON // PRODUCT MANAGER SUE MCFADDEN // ARTIST/PHOTOGRAPHER/ ANIMATOR CARLOS ALCAIDE // STRUCTURAL DESIGNER DAVID THOMAS Rx Rx DS UB AWAR CL SILVER 2005 CATEGORY BEST CONSUMER WEB SITE // TITLE ALESSE.CA // AGENCY ANDERSON DDB HEALTH & LIFESTYLE // CLIENT WYETH PHARMACEUTICALS // CREATIVE DIRECTOR RON HUSON // ART DIRECTOR MONICA BROEKHOVEN // COPYWRITER ABRAHAM ZACHARIAH // PRODUCT MANAGER SANDRA WILSON // ARTIST/PHOTOGRAPHER/ANIMATOR NATASHA NICHOLSON AND BRENDYN ZACHARY // STRUCTURAL DESIGNER LISA MARK // URL WWW.ALESSE.CA 95 PHARMACEUTICAL EXECUTIVE »CONTINUED FROM PAGE 94 “The jeans are direct metaphors for advertising concepts,” says the creative director of the Rx Club campaign, Mark McDowell, of Wishbone-ITP. “These are the same questions that agencies and clients ask themselves when developing an ad concept.” A Different Landscape Ads in the therapeutic and general-public-service categories were also well received this year. “I see more of a focus on category advertising rather than on specific products,” says Richard Malinksy, creative director for Pharmedica Communications, who also served as a judge. “There were some great campaigns in the category of safe sex. I saw some really edgy, compelling stuff.” Rx SILVER 2005 CATEGORY AGENCY SELF PROMOTION // TITLE STONEFLY BROCHURE // AGENCY STONEFLY COMMUNICATIONS // CLIENT STONEFLY COMMUNICATIONS // CREATIVE DIRECTOR TINA FASCETTI // ART DIRECTOR TRISH HEINFELDT // COPYWRITER JEFF TOBIN AND DREW REARDON UB AWAR CL DS Heady Headlines UB AWAR CL DS But finding the perfect concept takes a lot of time, thought, and energy—not to mention creativity. Based on this year’s nearly 1,700 entries, many clients and agencies proved they were up for the challenge. New this year: interactive ads won fewer awards, which may indicate that judges have higher expectations for the genre. “There was an enormous amount of very great illustration, animation, and technical prowess,” says Sandra Holtzman, president of Holtzman Communications. “But just because something moves does not make it interactive.” Interactivity, she says, means giving the end user a chance to start a relationship with the company. Many judges felt the most creative work came from the campaigns aimed at specialists. “I think agencies used to shy away from the specialty market because they felt they had to have an in-depth understanding of the therapeutic category,” says Jim Moriarity, CEO of the Synapse Group, and a 2005 Rx Club Awards judge. “But now, clients are starting to accept that it may be more important to hire agencies with more creative sense than those with fancy PhDs.” Moriarity says that Visible Productions’ illustrated guide to orthopedic conditions for Novartis Animal Health offered a nice blend of creative design and vivid orthopedic descriptions. That may be why it took the gold in the special projects category. Rx 96 GOLD 2005 CATEGORY MAGAZINE ADVERTISING CAMPAIGN // TITLE DYNAMITE/CACTUS/BLOWTORCH FEET// AGENCY GSW WORLDWIDE // CLIENT TAP PHARMACEUTICALS // CREATIVE DIRECTOR RANDALL MONTGOMERY // ART DIRECTOR ANDY SPITZER AND DENNIS LEAHY // COPYWRITER WILLIAM ALEXANDER // ARTIST/PHOTOGRAPHER DENNIS MANARCHY Malinsky singles out Ogilvy Healthworld Toronto’s genital herpes campaign for GlaxoSmithKline. Under a perfume bottle labeled “Genital Herpes” a headline warns: “Don’t give your new relationship a gift from the past.” The campaign oozes edginess and tongue-in-cheek sass. Malinsky also praises patient education materials that focus on disease education—a strategy that plays to FDA concerns. “I think people are realizing that product education is as important as the advertising message,” he says. “Educational advertising can play a strong NOVEMBER 2005 PHARMACEUTICAL EXECUTIVE www.pharmexec.com Rx DS UB AWAR CL SILVER 2005 CATEGORY DTC/OTC CONSUMER PRINT // TITLE REFERRING PHYSICIAN OUTREACH SUITE OF TOOLS // AGENCY BRIDGE WORLDWIDE // CLIENT ETHICON ENDO-SURGERY // CREATIVE DIRECTOR TIM FENING // ART DIRECTOR PAT MORGAN // COPYWRITER SCOTT HOFFMAN // PRODUCT MANAGER KATE PERKINS Abelson-Taylor continued its winning streak with its Evoclin campaign, featuring a bold, singular graphic, compelling copy lines, and a clear, direct message. Rx DS UB AWAR CL SILVER 2005 CATEGORY BEST HEALTHCARE PROFESSIONAL WEB SITE // TITLE THE SCIENCE OF SLEEP WEB SITE // AGENCY SHAW SCIENCE PARTNERS // CLIENT TAKEDA PHARMACEUTICALS // CREATIVE DIRECTOR DAVID ROLLO // ART DIRECTOR DANIEL BROWN // COPYWRITER DR. SCOTT CHANDLER // PRODUCT MANAGER PHYLLIS WHITTINGHAM // ARTIST/PHOTOGRAPHER/ANIMATOR ALEX HUESO // STRUCTURAL DESIGNER MACQUARIUM // URL WWW.SCIENCEOFSLEEP.NET DS UB AWAR CL Rx 98 GOLD 2005 CATEGORY DTC/OTC CONSUMER PRINT MAGAZINE // TITLE IRRITATION. ITCHING. SORES. DON’T GIVE YOUR NEW RELATIONSHIP A GIFT FROM THE PAST // AGENCY OGILVY HEALTHWORLD TORONTO // CLIENT GLAXOSMITHKLINE // CREATIVE DIRECTOR GORD SCHWAB // ART DIRECTOR GORDON MARSHALL // ARTIST/PHOTOGRAPHER/ ANIMATOR GRAHAM FRENCH role in staying on message and creating brand identity.” Clear Messages But some agencies still have a long way to go. “On a 10-point rating scale, I thought there were a lot of sixes and sevens,” Moriarty says. “I see clients and agencies really struggling to make everything fit on a page and honor FDA requirements at the same time.” He says some agencies and clients try to include too much information. “As a result, the message they’re trying to get across gets muddled in the process.” Moriarty says GSW Worldwide’s campaign for TAP Pharmaceuticals shows how to effectively portray a message. The three ads are part of a disease-awareness campaign for gout, a joint disorder caused by uric-acid buildup, which often begins in the big toe. The ads, which won the gold for best campaign, show three pairs of feet, with one foot taking on an alarming form in each ad—a cactus, a blowtorch, and five dynamite sticks for toes. “The ad makes data presentation interesting and compelling,” Moriarty says. NOVEMBER 2005 PHARMACEUTICAL EXECUTIVE UB AWAR CL DS “While specialists tell us they are data hounds, they actually respond well to campaigns with a consumer touch.” Another consumer-friendly campaign won accolades from Pharmedica’s Malinsky, and gold for its creators. For the second-year in a row, AbelsonTaylor took first place in the mixed-media category. This year’s Evoclin campaign boasted: “Now you can treat acne whenever it pops up.” The ad shows a teenage boy’s bare torso with the word “here” on his chest, in a stencil script that suggests acne. “This ad displays quality communication—it has a compelling copy line and a great graphic,” Malinsky says. “It’s all about strategic thinking, and not about cleverness. The headline and singular graphic work well together to create powerful communication.” Rx GOLD 2005 www.pharmexec.com CATEGORY MAGAZINE ADVERTISING CAMPAIGN // TITLE LETHAL OBSESSION // AGENCY PALING WALTERS // CLIENT ROCHE // CREATIVE DIRECTOR FRANK WALTERS // ART DIRECTOR PAUL BYRNE AND DAVID DALLEY // COPYWRITER CARMEL THOMPSON // PRODUCT MANAGER SIMON DOYLE // PHOTOGRAPHER PAUL BEVITT The Man Behind the Calendar The sales promotion award category highlighted a calendar this year, from Altum and Tibotec Therapeutics. Designed by Joe Monroe, an artist who has been HIV positive for more than 20 years, the 15-month calendar beams with optimism, whimsy, hope, and even religious imagery. Each month displays a different painting by Monroe. UB AWAR CL DS Malinksy says he would like to see illustrated headlines and special effects become tactics of the past. “The ads that separated themselves from the pack grew from a strategic base with a clear communication objective,” he says. Another judge wants to raise the bar in the video and interactive categories. “I’d like to see improvements in the use of typography, more original execution, and less stock photography,” says Stephen King, executive vice president and director of creative services at Euro RSCG Life. But Ellen Schiff, art supervisor of Brand Edge, a group within Grey Healthcare, and a 2005 Rx Club Awards judge, praises the originality of a video about sperm cells, titled “The Adventures of Bob and Sam,” from Hurd Studios. “The ad makes science provocative and clear at the same time,” she says. Schiff encourages more agencies Rx 100 SILVER 2005 CATEGORY CALENDARS // TITLE A YEAR + CALENDAR // AGENCY ALTUM // CLIENT TIBOTEC THERAPEUTICS // CREATIVE DIRECTOR SUZANNE GABY-BIEGEL // ART DIRECTOR DEBBI CIAURO // COPYWRITER SUZANNE GABY-BIEGEL // ARTIST/PHOTOGRPAHER JOE MONROE 104 NOVEMBER 2005 2005 Rx Rx GOLD UB AWAR CL DS DS UB AWAR CL www.pharmexec.com SILVER 2005 CATEGORY DIRECT MAIL // TITLE ALLEGRA CEREAL PROGRAM // AGENCY ABELSON-TAYLOR // CLIENT SANOFI-AVENTIS // CREATIVE DIRECTOR JOSH VIZEK // ART DIRECTOR BRAD GRAETZ AND JANE BETZ // COPYWRITER MARK WASSERMAN // PRODUCT MANAGER CHRISTOPHER HOLL Rx CLUB AWARDS 2005 2005 Rx Rx GOLD UB AWAR CL DS DS UB AWAR CL SILVER 2005 CATEGORY EDUCATION // TITLE SAFETY PIN // AGENCY SUDLER & HENNESSEY // CLIENT ORGANIZATION OF PHARMACEUTICAL PRODUCERS OF INDIA // CREATIVE DIRECTOR SUDHAKAR MORE // ART DIRECTOR SUDHAKAR MORE // COPYWRITER SIMRAN WADHWA AND ANAGHA SHUKLA // PRODUCT MANAGER HOMI BHABHA // ARTIST/PHOTOGRAPHER/ANIMATOR VISHAL BHOSLE Rx CLUB This year’s marketing-to-specialists campaigns AWARDS 2005 originality, edginess, received praise for their and ability to make science provocative. GOLD 2005 UB AWAR CL Rx DS DS UB AWAR CL Rx SILVER 2005 CATEGORY FULL PAGE MAGAZINE ADVERTISING // TITLE END OF THE ROAD. BUT IT ISN’T. // AGENCY DUDNYK HEALTHCARE GROUP // CLIENT MEDTRONIC // CREATIVE DIRECTOR BARRY SCHMADER // ART DIRECTOR ERIN EVANS // COPYWRITER BARRY SCHMADER // PRODUCT MANAGER FRANK POWERS // ARTIST/ PHOTOGRAPHER/ANIMATOR ARTISTIC IMAGE Taking Risks Although some clients don’t feel comfortable taking risks in today’s volatile regulatory environment, David Raube, vice president and creative director of Goble and Associates, believes the new DTC guidelines will not hamper creativity. “Being creative is our biggest chalGOLD 2005 lenge, says the Rx Club Awards judge. “In most cases we can find creative ways to solve a problem.” Raube expects all media forms to eventually converge and overlap. “We will see more broad campaign ideas and a greater reliance on the Web and interactive communication,” UB AWAR CL Rx Rx DS UB AWAR CL DS to take chances with videos. “A lot of them tend to play it safe and follow the same formula. In order to distinguish your product, you must push the envelope.” John La Salla, a judge this year and the owner of GLUE Design, agrees. “Viewers can manage more stimulation,” he says. “As it is, they surf the Web while watching TV. The key is to give them a more textured product with more stimulus.” SILVER 2005 CATEGORY FULL PAGE MAGAZINE ADVERTISING TITLE // PARALLAX PROFESSIONAL AD AGENCY ADAIR-GREENE HEALTHCARE COMMUNICATIONS // CLIENT ARTHROCARE CORPORATION // CREATIVE DIRECTOR 2005 RITA BRETT // ART DIRECTOR DAVID BURNETTE // COPYWRITER CARL WALKER // PRODUCT MANAGER JENNIFER GEORGE Rx CLUB AWARDS he predicts. Many in the industry welcome new creative challenges—even those posed by FDA. As Holtzman, of Holtzman Communications, puts it, “The stricter the regulations, the easier it is to be creative. Knowing your boundaries can help the creative process.” NOVEMBER 2005 Rx Rx 2005 Rx Rx SILVER GOLD SILVER 2005 CATEGORY INVITATIONS/ANNOUNCEMENTS/VARIOUS // TITLE INVIRASE IBT-EAST MEETS WEST // AGENCY DDB HEALTH // CLIENT ROCHE // CREATIVE DIRECTOR ORRIN POLLARD // ART DIRECTOR JERRY GOMEZ // COPYWRITER ANGELA APPLIN // PRODUCT MANAGER IRIS WESSEL // ARTIST/PHOTOGRAPHER/ANIMATOR DANNY OVERALL DS 2005 UB AWAR CL DS GOLD UB AWAR CL UB AWAR CL DS DS UB AWAR CL www.pharmexec.com 2005 CATEGORY FULL PAGE MAGAZINE ADVERTISING // TITLE SIT. FETCH. GOOD BOY // AGENCY LANE EARL COX ADVERTISING // CLIENT SCHERING-PLOUGH ANIMAL HEALTH // CREATIVE DIRECTOR PHIL COX // ART DIRECTOR CHRIS MACKINTOSH // COPYWRITER KAREN LACEY The ads that separated themselves from the pack grew from a strategic base with a clear communication objective. –RICHARD MALINSKY, PHARMEDICA COMMUNICATIONS Rx CLUB AWARDS 2005 2005 2005 2005 UB AWAR CL Rx Rx GOLD SILVER DS DS UB AWAR CL Rx Rx GOLD UB AWAR CL DS DS UB AWAR CL SILVER 2005 CATEGORY MAGAZINE ADVERTISING CAMPAIGN // TITLE THEIR LIVES IN THEIR HANDS // AGENCY GSW JUNCTION 11 // CLIENT GLAXOSMITHKLINE // CREATIVE DIRECTOR RICHARD RAYMENT AND JOHN TIMNEY // COPYWRITER RICHARD RAYMENT // PRODUCT MANAGER ROBBIE MCCARTHY // ARTIST/PHOTOGRAPHER/ANIMATOR BOB WING CATEGORY MEDICAL OFFICE POSTER // TITLE ART FOR ART'S SAKE // AGENCY CONTRACT ADVERTISING // CLIENT MELBOURNE FERTILITY CLINIC, MUMBAI // CREATIVE DIRECTOR MEERA CHANDRA // ART DIRECTOR HEMANT SAPRE // COPYWRITER MEERA CHANDRA // PRODUCT MANAGER DR. DURU SHAH 108 UB AWAR CL Rx Rx 2005 www.pharmexec.com DS DS UB AWAR CL GOLD SILVER 2005 CATEGORY SPECIAL PROJECTS // TITLE BRANDING MANIFESTO // AGENCY PHARMEDICA COMMUNICATIONS // CLIENT PHARMEDICA COMMUNICATIONS // CREATIVE DIRECTOR RICHARD MALINSKY // ART DIRECTOR CRAIG BRENNAN // COPYWRITER GRANT SANDERS // PRODUCT MANAGER JASON SHORE // ARTIST/PHOTOGRAPHER/ANIMATOR COREY MCPHERSON AND NASH DESIGN Rx CLUB AWARDS 2005 Silver-Studded Jeans 2005 Rx DS DS LD UB AWAR CL SILVER 2005 CATEGORY INSTITUTIONAL/CORPORATE ADVERTISING // TITLE TOPAMAX CAMPAIGN // AGENCY TORRE LAZUR MCCANN // CLIENT ORTHO-MCNEIL // CREATIVE DIRECTOR MARCIA GODDARD // ART DIRECTOR MARIANNE RIVELLO // COPYWRITER KATHARINE IMBRO // PRODUCT MANAGER TODD SPIEGEL Rx CLUB AWARDS 2005 “We tossed around 12 or 15 ideas,” says Mark McDowell, creative director of the Rx Club Award’s silver-winning 2005 direct mail campaign. “But utlimately, the ubiquitious jeans concept won.” The creative team at Wishbone-ITP wanted to take something out of everyday life and make it a metaphor for an award entry. “The jeans are direct metaphors for advertising concepts,” he says. He also notes that this year’s concept has a much CATEGORY DIRECT MAIL SELF MAILER // TITLE THE RX CLUB POSTER MAILER // more modern feel than last year’s AGENCY WISHBONE-ITP // CLIENT THE RX CLUB Gold Rush-inspired concept, which // CREATIVE DIRECTOR MARK MCDOWELL // featured an antique poster. “This ART DIRECTOR ANNIE WU // COPYWRITER campaign is more contemporary KEVIN KANIUGA // PRODUCT MANAGER INA and relevant to people’s everyday KRAMER // ARTIST/PHOTOGRAPHER/ANIMATOR LAURA LITTLE AND BRIAN FOLEY lives,” McDowell says. Rx Rx GOLD UB AWAR CL DS DS UB AWAR CL AWA R 05 NOVEMBER 2005 PHARMACEUTICAL EXECUTIVE SILVER NOVEMBER 2005 PHARMACEUTICAL EXECUTIVE Rx Rx SILVER 2005 2005 2005 Rx UB AWAR CL DS DS GOLD DS GOLD UB AWAR CL SILVER 2005 SPECIAL PROJECTS // CATEGORY TITLE AN ILLUSTRATED GUIDE TO ORTHOPEDIC CONDITION // AGENCY VISIBLE PRODUCTIONS // CLIENT NOVARTIS ANIMAL HEALTH // CREATIVE DIRECTOR LEWIS SADLER ART DIRECTOR // RYAN LITTS // COPYWRITER DAWN Y. WILSON // PRODUCT MANAGER SHEILA PARKS // ARTIST/PHOTOGRAPHER/ANIMATOR A. ALMON, M. BORMAN, S. COOK, M. FOERSTER, S. HADE, D. O'REILLY, J. SADLER CLUB WARDS www.pharmexec.com UB AWAR CL DS UB AWAR CL Rx 110 CATEGORY MAGAZINE ADVERTISING SPREAD // TITLE FASTER THAN FAST // AGENCY WISHBONE-ITP // CLIENT MEDPOINTE // CREATIVE DIRECTOR MARK MCDOWELL // ART DIRECTOR CORINNE FELDER // COPYWRITER STEPHANIE SORINE // PRODUCT MANAGER PANKAJ DAVE Viewers can manage more stimulation. The key is to give them a textured product with more stimulus. –JOHN LA SALLA, GLUE DESIGN Rx CLUB AWARDS 2005 05 Rx SILVER CATEGORY 10V. 3-D ANIMATION // TITLE THE ADVENTURES OF 2005 GOLD 2005 UB AWAR CL Rx DS UB AWAR CL DS BOB AND SAM: EPISODE 1 // AGENCY HURD STUDIOS // CREATIVE DIRECTOR JANE HURD // ART DIRECTOR DONNA DESMET // COPYWRITER JASON GUERRERO AND SEAN MCKENNA // ARTIST PHOTOGRAPHER ANIMATOR DEAN LENNERT, MICHAEL WARE, PRIMO TOLENTINO, ANDY WAGENER, JASON GUERRERO // DIRECTOR JASON GUERRERO // PRODUCER KATHERINE COHN // EDITOR JASON RUTHERFORD Rx SILVER 2005 CATEGORY 15V. PHYSICIAN EDUCATION // TITLE "NOW I CAN" VIDEO FOR PCP // AGENCY CADIENT GROUP // CLIENT ASTRAZENECA // PRODUCT MANAGER MARIA SWOPE // PRODUCER TIM NELSON Rx GOLD CLUB WARDS 2005 05 Rx CLUB AWARDS 2005 UB AWAR CL CATEGORY COMMERCIALS, LONGER THAN 30 SECONDS // TITLE OF PIECE “P” // AGENCY EURO RSCG TONIC // CREATIVE DIRECTOR RICH ROTH AND PHIL SILVESTRI // ART DIRECTOR ROB LUEHRS // COPYWRITER MATT SHERRING // CLIENT ASTELLAS/GLAXOSMITHKLINE // PRODUCT MANAGER MICHELE BENTON (GSK) AND MARK SCHWITZENBERG (ASTELLAS) DS DS UB AWAR CL Rx Rx 2005 UB AWAR CL DS DS UB AWAR CL GOLD SILVER 2005 NOVEMBER 2005 Rx CLUBRx CLUB AWARDS AWARDS 2005 CATEGORY COMMERCIALS, LONGER THAN 30 SECONDS // TITLE YOUR SKIN HAS MEMORIES // AGENCY COMMONHEALTH: XCHANGE/QUANTUM // CLIENT 3M // CREATIVE DIRECTOR BOB ADSIT AND LOUISE BECKER // ART DIRECTOR GINA PETTARIS AND ERIC WOOL // COPYWRITER ANDREW GOODMAN AND TINA RYMAN // PRODUCT MANAGER LYNN BARBARITE AND POLLY CABAN // DIRECTOR MICHAEL CUESTA // PRODUCER ALISA COHEN // EDITOR KANE PLATT Rx CLUB AWARDS UB AWAR CL Rx Rx GOLD 2005 CATEGORY COMMERCIALS, UP TO 30 SECONDS // TITLE TOGETHER RX ACCESS TV // AGENCY CAMBRIDGE BIOMARKETING GROUP // CLIENT TOGETHER RX ACCESS // CREATIVE DIRECTOR MIKE HODGSON AND SEAN WELSH // ART DIRECTOR JEREMY SCHWARTZ // COPYWRITER JONATHON PLAZONJA // 2005 PRODUCT MANAGER 2005 JACQUELINE SCOTT // DIRECTOR NEIL ABRAMSON // PRODUCER SCOTT HAINLINE Rx CLUB AWARDS Rx Rx Rx Rx Rx Rx CATEGORY COMMERCIALS, UP TO 30 SECONDS // TITLE JUGGLER // AGENCY ANDERSON DDB HEALTH & LIFESTYLE // CLIENT WYETH CONSUMER HEALTHCARE // CREATIVE 2005 2005 DIRECTOR DIETER KAUFMANN // ART DIRECTOR ENZA PITROLO // COPYWRITER MARNIE PASCO // PRODUCT MANAGER BRUCE HUTCHINSON // DIRECTOR AUBREY SINGER // PRODUCER LESLEY LADD // EDITOR STEVE MANZ 2005 UB AWAR CL SILVER 2005 CATEGORY CAMPAIGN (3 SPOTS) // TITLE RED EYES // AGENCY SUDLER & HENNESSEY NORTH SYDNEY // CLIENT ASPEN // ART DIRECTOR PETER WOODS // COPYWRITER JOHN CRONAN // PRODUCT MANAGER JO NASH // ARTIST/PHOTOGRAPHER/ANIMATOR // PLUMP FILMS // DIRECTOR GARY CUNLIFF UB AWAR CL www.pharmexec.com DS SILVER 2005 GOLD DS 2005 UB AWAR CL SILVER DS GOLD UB AWAR CL DS DS UB AWAR CL 2005 UB AWAR CL DS 2005 UB AUWBARAWAR CL CL GOLD SILVER 2005 DS GOLD DS DS DS UB AWAR CL Rx PHARMACEUTICAL EXECUTIVE Rx 114 SILVER 2005 CATEGORY COMMERCIALS, MORE THAN 30 SECONDS // TITLE GNE ACEP TRADE SHOW DUAL SCREEN VIDEO // AGENCY KANE AND FINKEL // CLIENT GENENTECH // CREATIVE DIRECTOR BOB FINKEL // ART DIRECTOR KEVIN STOKES // COPYWRITER JOHN STACEY // PRODUCT MANAGER DARA SCHULMAN // ARTIST/ PHOTOGRAPHER/ANIMATOR MARK BOSACCI // DIRECTOR JOHN STACEY // PRODUCER JOHN STACEY // EDITOR MARTY FREE 2005 RX CLUB AWARDS WINNERS A&R // Abelson-Taylor // Adair-Greene Healthcare Communications // Adient // Advanstar Veterinary Healthcare Communications // Altum // Anderson DDB Health & Lifestyle // Anderson DDB San Francisco // Bang Healthcare // BBDO Mexico // Bio Lucid Productions // Bio Sector 2 // Blue Diesel // BrandEdge/GHG // Bridge Worldwide // Cadient Group // Cambridge BioMarketing Group // Carbon Healthcare// CCA Advertising Art & Photography // Clinical Connexion // Contract Advertising (India) // Corbett Accel Healthcare Group // Core-Create // David Clark Design // DDB Health // Donahoe Purohit Miller // Dorland Global // Doxtotal // Dudnyk // DVC Healthcare // Echo Torre Lazur // Epic Brand Communications // Euro RSCG Life Central // Euro RSCG Life Chelsea // Euro RSCG Life UK // Euro RSCG Tonic // FCB Healthcare NY // FCB Plato Healthcare // Goble & Associates // Grey Healthcare Group // GSW Junction 11 // GSW Worldwide // Halesway // Hamilton Communications Group // Hammond and Thackeray // Harrison & Star // HC BCN // Holtzman Communications // Hurd Studios // Hybrid //Infinet Communications // Integrated Communications // Interlink Healthcare Communications // Kane and Finkel // KPA Healthcare Advertising // KPR Communications // Krell Advertising // Lane Earl Cox Advertising // Langland // LifeBrands // LLNS // Marketing Dynamics // Matthew Poppy Ogilvy // McCann Healthcare // // McK Advertising // Medical Broadcasting Company // Medicus NY // Medivisual Creations // MedMedia Campaign // mxm Medical Communications // Natrel Communications // Noesis // Ogilvy Healthworld Montreal // Ogilvy Healthworld Toronto // OgilvyOne Worldwide, Mumbai // Pace // Pacific Communications // Paling Walters // Palio Communications // Phase V Communications // Pharmedica // Phase V Communications // Publicis Wellcare Canada // Rainmaker Advertising // RCW Communication Design // Regan Campbell Ward // Rienzi & Rienzi Communications // Rocket Burkhead Winslow // Roundhouse HealthAd // S&R Communications Group // Saatchi & Saatchi Healthcare // Saatchi & Saatchi Healthcare Innovations // Saatchi & Saatchi Healthcare London // Seidler Bernstein // Shaw Science Partners // Simms & McIvor Marketing Communications // Stonefly Communications // Stryker// Sudler & Hennessey India // Sudler & Hennessey Melbourne // Sudler & Hennessey International// Sudler & Hennessey Milan // Sudler & Hennessey New Jersey // Sudler & Hennessey New York//Sudler & Hennessey North Sydney//The Eden Communications Group // The Hal Lewis Group // The Harrington Group // The MCM Group: Healthcare Marketing Connections // The Quantum Group // The Robin Shepherd Group // The Synapse Group // TMX Communications // Torre Lazur McCann // Torre Lazur McCann London // Tugare Comunicacao // Visible Productions // Williams-Labadie // Wishbone-itp // Wunderman // Xchange/Quantum // XVIVO PRINT JUDGES Alison Fulton Jen Bond Richard Malinsky Associate Design Director Advanstar Veterinary Healthcare Communications Copy Supervisor Dudnyk Creative Director Pharmedica Communications Brett Lowell Taryn BaruchCastelli Creative Director, SVP LifeBrands Group Art Supervisor Grey Healthcare Group David Raube VP, Creative Director Goble+Associates Michael Choi Art Supervisor Harrison and Star Stephen King Former VP, Director of Creative Operations Euro RSCG Chelsea Corinne Felder Associate Creative Director Wishbone Carrie Ralston Senior Art Director Rienzi & Rienzi Communications Mary Gayle Scheper Creative Director Rienzi & Rienzi Communications Jim Moriarty CEO The Synapse Group INTERACTIVE JUDGES Mark Webster Robert Krell President, Creative Director Holtzman Communications Senior Art Director Sudler & Hennessey, Melbourne President Krell Advertsing Frank Walters David DavenportFirth VP, Associate Creative Director Integrated Communications Corp. Joseph Bergmann Creative Director, Information Architect Holtzman Communications Mark McDowell Scott Robbins SVP, Creative Director, Art Wishbone Creative Director Regan Campbell Ward Jerold Fox Jim Lolis Associate Creative Director FCB Healthcare Executive Creative Director GSW-Worldwide NY Paul Weiss Steve Bateman Janet Kleve VP, Group Creative Director Corbett Accel Creative Director FCB Healthcare Associate Creative Director Abelson-Taylor Patrick Tobin Robert Revell Brad Graetz Associate Creative Director FCB Healthcare Associate Creative Director GHG Advertising Associate Creative Director Abelson-Taylor Dave Recht VP, Creative Director Corbett Accel Chicago Kevin Kaniuga VP, Associate Creative Director, Copy Wishbone President S+R Communications Group VIDEO JUDGES Sandy Holtzman Enrique Heredia Joanna FrielWimmer Creative Director Paling Walters Matt Gill Creative Director Hammond and Thackeray Director of Creativity and Behavioral Medicine Ogilvy Healthworld Jeff Hazelton John La Sala Jack Bloom President Biolucid President GLUE Creative Director, Consumer Pace Inc. Ellen Schiff Peter Jesse Kyle Musch Associate Creative Director, Art BrandEdge, Grey Healthcare Group EVP, Creative Director, Art LLNS Creative Director Studio Spiral Florence Levitt David Bolinsky EVP, Creative Director, Copy LLNS Partner XVIVO Sinead Murphy Jim Welsh Art Director Sudler & Hennessey, Sydney Creative Director Clinical CONNEXION
