Web Design and Content

Transcription

Web: design and content creation
We develop digital identities and strategic directions for our clients ranging from web sites,
digital tools, social media presence, and apps, tapping on a global network of associates and
contributors who produce ad hoc content, channels, and platforms.
B LE N DE R / TH E F I N E A RT O F C LU B B I NG
Blender is a global itinerant one-nighter, a per forming platform connecting dance music and contemporar y ar ts.
Data collected and recorded during each event is mixed and processed to design a three-dimensional, sculptural ar twork.
All data give form to a unique object, a testimony of a par ticular happening, produced in limited editions.
BOILER/ PORTFOLIO / WEB DESIGN and CONTENT CREATION
B LE N DE R
Boiler Corporation designed Blender’s logo and brand identity, from invites to live visuals.
We communicate Blender through a ser ies of never-released-before shots by dif ferent fashion photogr apher s.
Giampaolo Sgur a shot the f ir s t visual for the f ir s t event at Nords ter n Basel.
Boiler Corporation produced video content for Blender
Please click on the images to see the videos
Boiler Cor por ation also manages Blender’s social media .
V I A SATE R N A / A RTE CO NTE M P O R A N E A
MIL AN
Boiler Corporation is the author of the visual identity of VIASATERNA , a new space for contemporar y ar t in Milan.
VIASATERNA is the brainchild of Irene Crocco, who in 2011 founded her home galler y, Da vicino, where she exhibited
emerging Italian ar tists. The new galler y occupies 450 sqm in an ancient residential building in Via Leopardi, recently
restored by architect and ar t collector Flavio Albanese, former director of Domus magazine.
MIL AN
Boiler Cor por ation designed Viasater na’s website.
MIL AN
MIL AN
MIL AN
M U S EO DE LL A M E R DA / TH E S H IT M U S E U M
C A S T EL B OSCO, PI AC EN Z A
Boiler Corporation created the visual identity and communication platforms of MUSEO DELLA MERDA / THE SHIT MUSEUM,
a project born out of a collaboration between entrepreneur Gianantonio Locatelli, architect Luca Cipelletti,
researcher Gaspare Luigi Marcone and ar tist Massimo Valsecchi.
The museum brings together biomechanics, ar t, agricultural landscape, a system of digesters that turn excrements
into energy the ground f loor of the medieval castle of Castelbosco.
Boiler designed the web site, which includes the SHIT TV section,
a series of video contents selected from movie and documentaries archives.
Boiler manages and edit the Instagram prof ile of the Museum.
C A M E R A N A ZI O N A LE DE LL A M O DA ITA LI A N A
Camera Nazionale della Moda Italiana is the main no-prof it Association
which promotes Italian fashion through a series of initiatives, corporate events like Milano Fashion week and fairs.
The Association represents all the highest cultural values of Italian Fashion. It aims at protect, co-ordinate
and strengthen its image, both in Italy and abroad.
Most of the major Italian brands such as Prada, Gucci, Armani, Versace, Marni, Costume National,
Ermenegildo Zegna, Pucci, Etro are only few of the Association Members.
The main focus of the project was to redesign CNMI web por tal and produce new and engaging content
that could elevate the site to a regular destination for fashion industr y operators and enthusiasts.
Boiler Corporation built a new information architecture, ar t directed
all creativity for both web inter face and relative content
(positioning & tone of voice, editorial plan, collaborating with a network of exclusive international contributors).
CNMI site has been designed to both fulf ill the need for a viable source of infos for the fashion industr y operators
and an engaging platform for constantly changing editorial content ranging from fashion to ar t, to design, to lifestyle topics.
A series of inter views to a number of key industr y people populated the site
similarly to how a magazine would operate.
The quality of the iconography of the CNMI site has been greatly improved by adding illustrations
nex t to traditional photography with the contribution of great visual ar tists.
We curated the CNMI’s off icial Pinterest board, where we published a selection of the best detail shots
from the catwalks of each designer included in the calendar of the seasonal fashion weeks.
Social Media strategy has also been curated by Boiler, via the creation of the off icial Instagram por tal for CNMI
and by establishing the editorial plan & team that has taken the page to be followed by 14,000 users in just 6 months.
Facebook page has also been updated with a fresh series of news completely
integrated with the overall new CNMI digital platform.
In order to communicate all the new contents published on their website and social networks, we created periodical
newsletter (daily during the fashion weeks, weekly and monthly) that CNMI could send to their data base
made of members, journalists, PRs, buyers and audience.
U N M O N DO N U OVO / E N N I O C A PA SA
Published by Bompiani in Semptember 2014, Un Mondo Nuovo (A New World) is a book written
by fashion designer Ennio Capasa about his experience in Tokyo, where, while in his twenties, he lived from 1983
to 1986 and worked for Yohji Yamamoto before moving back to Italy to found his own brand
CoSTUME NATIONAL, with his brother Carlo.
In December 2014 unmondonuovo-enniocapasa.com was launched together with an Instagram channel:
an emotional and sensorial moodboard, a weekly update of multimedia contents connected to the chapters
in the book that expanded Capasa’s journey through inspirations and unpublished archive material.
The project was designed and managed by Boiler Corporation.
U M IT B E N A N
MIL AN
Boiler Corporation produced creative video content for vogue.it and style.com and animated gifs for Umit Benan
Spring Summer 2014 Efendi collection. Umit Benan is one of the most exciting contemporar y fashion designers.
Once he f inds the character who epitomizes the mood he has in mind for the season, he builds a whole f ictional
stor y around him, writing ever y thing down in detail like the stor y teller he is and f inally getting down the clothes.
umitbenan.com
U M IT B E N A N
MIL AN
Spring Summer 2014 Efendi fashion show.
Watch the backstage video

Web Design and Content

Transcription

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