Brazilian ChiCken meat
Transcription
Brazilian ChiCken meat
BRCHICKEN ブ ラ ジ ル の 若 鶏 ブ ラ ジ ル の ヘ ル シ で お い し い ト リ 肉 Galo (Cock, 1964) Nankin on paper by Brazilian artist Aldemir Martins, whose work was inspired by this fowl and its longstanding presence in Brazilian culture. ガーロ (雄鶏1961) ブラジル人アーティスト、 アルデミ ール・マルティンスは、 雄鶏とブラ ジル文化に根付いたそのイメージ から着想を得たものである Brazilian Chicken: healthy and full of flavor Produced With Care to Please the Japanese Palate 日 本 人 の 味 覚 を 満 足 さ せ る contents december 2010 ブラジルの若鶏 Cover: Galo (Cock) – 1964 Nankin on paper. By: Aldemir Martins (1922-2006) The right to use this image for this cover was kindly granted by Mr. Pedro Martins, curator of the work of painter Aldemir Martins (www.estudioaldemirmartins.com). by the Brazilian Poultry Association (UBABEF), with the support of APEX-Brasil, the Brazilian Trade and Investment Promotion Agency, an autonomous agency linked to the Ministry of Industry, Development and Foreign Trade. Brazilian Poultry Association (UBABEF) ペン(南京インク) ガーロ(雄鶏) -1961年、 アルデミー ル・マルティンス (1922-2006) 当雑誌の表紙で使用されている肖像の 使用権は、 アルデミール・マルティンス の管財人である、 ペドロ・マルティンス により譲渡された。 Executive President 03 Preference that makes Brazil proud – by Francisco Turra, president of the UBABEF Francisco Sérgio Turra Markets Director 04 Brazil offers excellent chicken meat with full food security editora Brazil now Ricardo Santin Production and Technical Scientific Director 09 Brazilian chicken meat – by Norton Rapestra director and editor あることを Ariel Mendes Administrative Director 09 Strong presence in Asia – By Maurício Borges, English editor あることを José Perboyre Gomes Trade Promotion 10 Brazil has produced special Japanese cuts for 26 years japanese editor あることを Isis Nogueira Sardella, Eliene Turci Market Relations 12 Partnership guarantees Japan the permanent status of a preferential market あることを あることを あることを あることを あることを あることを Adriano Zerbini, Marília Rangel Technical Coordinator 14 Brazilian products follow a farm-to-fork strategy for food safety Brazilian Poultry Association (UBABEF) Av. Brigadeiro Faria Lima, 1912, Suite 20L São Paulo, SP, Brazil CEP 01451-907 Tel/Fax: 55 (11) 3031-4115 www.ubabef.com.br e-mail: ubabef@ubabef. com.br BRChicken is produced for the UBABEF by Editora Brazil Now Brian Nicholson Masato Ninomiya contributor あることを Célia Demarchi photos あることを Embrapa, Suprijono Suharjoto/Fotolia.com, UBABEF art director あることを Sulivan Pereira Alves Dirceu Brisola 18 More food and more conservation 21 Integrated system promotes biosecurity and social benefits 22 Recipe – Drunken Chicken 23 Modern technology, strict quality control and known origin 25 Eggs from Brazil for 22 countries 26 Strength through union – Directory of UBABEF members あることを AssaokaAD Comunicação japanese layout あることを Djalma Gomes da Silveira Neto/DG graphic production あることを Solange Melendez printed at あることを Ipsis Gráfica Editora Brazil Now Ltda. Av. Prof. Alfonso Bovero, 323 01254-000 São Paulo SP Brazil Phone: +55 (11) 3672-4323 Fax: +55 (11) 3875-7100 www.brazilnow.com responsible director あることを Dirceu Brisola (MT 8.961) 2 A MESSAGE FROM THE PRESIDENT Preference that makes Brazil proud ブラジル鶏肉産業を 優先する日本市場 ブラジル産鶏肉が初めて日本に輸出されてから30年という年月が 過ぎた。 その出来事は、 1908年(明治41年)、 ブラジルに最初の It’s now almost 30 years since the first ship carrying Brazil日本人移民が到着して以来、彼らが積み上げてきた歴史の一幕で ian chicken meat docked in Japan. It was another step in the ある。 日本向け鶏肉の輸出の開始という輝かしい事実の裏には、 ブ relationship that began soon after the 1908 arrival of the first Japanese immigrants to our country – a relationship that has ラジル鶏肉産業の発展に対して、何十年という歳月をかけて、 日本 included, in the decades following that happy event, an invalu人移民の子孫たちが測り知れないほどの貢献をしてきたという背景 able contribution by the descendants of those immigrants to がある。 the expansion of the Brazilian poultry sector. 今日、 ブラジルは、世界で3番目の鶏肉生産量をほこり、鶏肉の輸出 Today Brazil is the world’s third largest producer of chicken 国としては、世界のトップである。 ブラジル産鶏肉は、世界150カ国 meat, and the largest exporter. Consumers in more than 150 の消費者の食卓にのぼり、一方で、宗教的な戒律に抵触しない動物 markets around the world enjoy Brazilian chicken, enriching 性たんぱく質として食生活を彩っている。 their diet with a source of animal protein that suffers from no religious restrictions. そのような中で、私たちを現在のような羨むべき状況に導いているイ However, we are especially proud that one of our main ンセンティブの一つが、特に、鶏肉の品質を確かな目で判断すること sources of encouragement in reaching this enviable position ができる日本市場における、 ブラジル産鶏肉に対する大きな需要で has been the ample preference that Brazilian chicken enjoys in あることを嬉しく思うのである。 the Japanese market, one of the most demanding in the world. 今日、 日本に輸出される鶏肉の10kgのうち、 9kgの鶏肉に関して Today, nine out of every ten kilos of fresh chicken meat imは、 日本移民の子孫たちが働く養鶏場や食肉解体・保存工場を経て ported by Japan come from Brazilian farms and meatpackers, where many descendants of those early immigrants now work. きたものである。 Brazil enjoys many advantages for poultry. It has abundant ブラジルは、養鶏産業を発展させていくことができる条件に恵まれ farmland, natural light and water. Birds are fed with a diet た国であると言える。広大な国土を持ち、 自然光、水資源が豊富であ based on corn and soy. Thousands of small poultry farmers and り、飼育用のえさは、大豆やとうもろこしに由来している。無数の小 modern meat-packers work together in an integrated system, 規模養鶏業者や最新鋭の設備をもつ食肉解体・保存業者を管理す ensuring the quality and sanitary control that are essential to る統合システムは、 鶏肉の生産プロセスには欠かすことのできない the process. 良好な品質や衛生状態を保証している。 We are proud of the high sanitary standards of Brazilian agricultural production. 私たちは、農産物に対する厳格な衛生管理が、 ブラ These have helped make Brazil the only one ジルを世界でも屈指の鶏肉生産国にしたという事実 of the world’s major poultry producers that を誇りとしている。 わが国では、鳥インフルエンザ感 has never registered a case of avian flu. 染のケースはまったく報告されていないのである。 What’s more, right from the beginning さらに、 ブラジルは、鶏肉の輸出開始以来、 日本市場 Brazil has supplied chicken in the traditional 向けに、消費者に受け入れられるように鶏肉をカット cuts that the Japanese market prefers. The Brazilian poultry industry now has して供給している。 the potential to grow and satisfy world conブラジル鶏肉産業は、 さらなる成長への潜在力を保 sumption that is projected to reach almost 持し、 2018年には、約4100万トンと見積もられ 41 million tonnes in 2018. ている世界の消費量に対応する用意がある。 Francisco Turra, Executive At the same time, the Brazilian industry President of the Brazilian いずれにしても、 日本の消費者に鶏肉を供給する名 is ready to continue its honored position as Poultry Association (UBABEF) 誉ある主要輸出国であり続けるために日夜努力し Francisco Turraブラジル養鶏連 the leading supplier of chicken meat to the 合会会長-UBABEF ている。 Japanese consumer. 3 COVER STORY BRAZIL OFFERS パート EXCELLENT CHICKEN MEAT WITH FULL FOOD SECURITY Brazilian chicken is the healthiest in the world. It is bred with complete respect for animal welfare and the environment, receiving natural feed and subject to strict sanitary control. This ensures nutritious and tasty meals for Japanese consumers, both now and in the future. Chicken meat is one of the most popular foods for the Japanese, who like it fried (karaage), grilled (yakitori) or in the form of nuggets. Although the Japanese are very choosy about the flavor of their dishes, they are even more concerned about the quality and origin of the products they consume. However, this doesn’t stop them from relying on imported food. A 2009 survey by the Elanco company showed that between 60% and 70% of Japanese regard imported food as being safe. This confidence is related to the activities of the Japanese Food Safety Commission, which in 2001 adopted stricter standards as a response to the advent of Bovine Spongiform Encephalopathy (BSE, sometimes called “Mad Cow Disease), then later took steps to counter avian influenza. This impacted above all Asia and the United States. It was thanks to these more stringent standards that Brazil, where there has never been a single notifiable case of BSE or avian influenza, has become the leading supplier of fresh chicken meat to Japan. Brazil today supplies about 90% of the fresh chicken meat imported by the Japanese market. As of September 2010, Brazilian exports to Japan 4 日本の消 Chicken Leg Quarter (momiji): a favorite cut in Japan year-to-date exceeded US$650 million, more than the total exported to Japan throughout 2009. Underpinning this success in the demanding Japanese market is the excellence of the Brazilian product, coming as it does from one of the world’s safest systems. “Brazilian chicken enjoys exceptional sanitary status and the large poultry exporters have full control over their own supply chains. In the case of BRF, we produce 100% of our animal feed,” said Maritza Krauss, director of BRF Brasil Foods, the country’s largest chicken meat exporter. BRF and all other chicken meat exporters work with what is called Integrated Production. Under this system, poultry farmers supply birds exclusively to a particular meat-packing company which in turn supplies the farmers with chicks. In addition, the meat-packer provides the farmers with all necessary technical assistance so that they can breed and deliver healthy chicken ready for slaughter in 45 days on average. “This allows us to establish quality and biosecurity standards. In other words, we guarantee full traceability of our products,” said Krauss. Even though these important characteristics constitute the basis for Brazilian chicken’s acceptance in Japan, they are not always perceived by the consumer. The Brazilian Trade and Investment Promotion Agency (APEX-Brasil), the institution responsible for promoting Brazilian products and services around the world, plans on building such recognition by reinforcing “Brazilian Chicken” as the 5 industry brand. “Our goal with the Brazilian Chicken brand is to improve the status of Brazilian chicken meat within the Japanese market. The Brazilian Chicken trademark conveys a broad concept; it provides an identity for the entire industry. It means that the product possesses attributes of quality, health and respect for environmental and international standards that distinguish it within the world market. This brand gives the consumer peace of mind, and it is good that the consumer recognizes this,” said Sergio Costa, General Manager Business of Apex-Brasil. Technology developed over the past 40 years has been fundamentally responsibility for Brazil’s expansion of production and its 2004 conquest of global leadership in the international chicken meat market. Japan has been present in this effort from the very start. Japanese immigrants arrived in Brazil in the early twentieth century and were pioneers in creating the agricultural cooperatives that would prove essential to introduction of the Integrated System. It was Japanese immigrants who established Brazil’s first poultry production traceability procedures, and in the 1980s, when Brazil was already established as a producer and exporter, they encouraged slaughterhouses to offer traditional special cuts for the Japanese market. However, the agribusiness partnership between Brazil and Japan has led to other and even more important results. In Excellence in ready-to-eat chicken products “There is no doubt that Brazilian chicken meat exporting companies are fully qualified to offer the Japanese market more processed products,” said Sergio Costa, General Business Manager of Apex-Brasil, an agency that promotes Brazilian exports. While fresh Brazilian chicken commands a significant share of the Japanese import market, the same is not true for ready-to-eat products. However, Brazilian companies already offer a wide range of ready-to-eat products in Brazil and around the world, and BRF-Brasil Foods and Seara, a company within the Marfrig group, are already selling their own prepared foods in Japan. The desire to offer more sophisticated products “coincides with the objective of Apex-Brasil to increase the added value of Brazilian exports,” Costa said. Rodrigo Mendes Araújo, the Brazilian diplomat in charge of trade promotion at the Brazilian Embassy in Tokyo, said he believes this will also represent important progress for Japanese consumers. “The Japanese already eat and enjoy Brazilian chicken, but they don’t know it’s Brazilian,” Araújo said. Ready-to-eat “Max Croc” chicken nuggets, made in Brazil for the Japanese market (photo courtesy Seara). 6 going with the grain Increase in the global consumption of chicken meat Brazilian production Grain tonnes m Area hectares m 12 8 150 150 120 120 90 90 60 60 6 8 4 30 0 2000 2002 2004 2006 2008 2010 Source: Brazilian Ministry of Agriculture 4 2 0 1990 95 2001 05 07 08 2009 30 World population (billions) 0 Per capita consumption of chicken (kg/person/year) 0 Source: USDA, U.S. Census Bureau the 1970s, amidst a global crisis in grain production, the two countries launched the Japan-Brazil Cooperation Program for Agricultural Development of the Cerrado (Programa de Cooperação Nipo-Brasileiro para o Desenvolvimento Agrícola dos Cerrados – Prodecer). The savannah-like Cerrado is a vast region of Central Brazil, south of the Amazon, that until then was considered totally unsuitable for agriculture. Prodecer developed 345,000 hectares for agriculture by March of 2001, serving as pilot for savannah agriculture and providing a basis for farming expansion into a huge new region. Today, some 10 million hectares of savannah are used for agriculture. The Japanese contribution went further, laying the basis of an agro-forestry system of sustainable agriculture. This was originally developed by Japanese immigrants living in the Eastern Amazon. Working together with the Brazilian government, the Japan International Cooperation Agency (JICA) is now helping spread this technology to neighboring countries. Thanks to these and other efforts, Brazil has developed advanced technology for agricultural production in a tropical climate, based on its own unique scientific research. Applying this technology resulted in the Brazilian grain harvest jumping from 87 million tonnes to 147 million tonnes between 2000 to 2010, an increase of roughly 70% in output with expansion of only about 25% in the planted area. The strength and vibrancy of Brazilian agribusiness shows that the Japanese were right when they chose the country as a partner. “Brazil has a special vocation for agriculture and is one of the few countries capable of providing food within the increasingly complex scenario facing humanity,” said Francisco Turra, a former agriculture minister and president of the Brazilian Poultry Association (UBABEF). According to the report “How to Feed the World in 2050” published 7 recently by the United Nations Food and Agriculture Organization (FAO), global food production at the mid-century will need to be 70% higher than today, to meet the estimated increase of 34% of world population from 6.8 billion to 9.1 billion people. The FAO put Brazil’s potential arable land at more than 400 million hectares (Brazilian data is more conservative and estimates the potential at 300 million hectares). Of this, only about 62 million hectares are currently under the plow. Brazil also has more water. According to the 2009 edition of the UN’s World Water Development Report, Brazil has in excess of 8,000 cubic kilometers of renewable water per year. This is far more than any other country and more than all of Asia, where four billion people live. Brazil also has incomparable biodiversity that is among the best preserved in the world. The Economist magazine noted this year that the Brazilian agricultural alternative “commands respect for three reasons. First, it is magnificently productive” using its own technology, without massive state subsidies. Second, the Brazilian way of farming can be used in the poorest countries of Africa and Asia, and third, “Brazil shows a different way of striking a balance between farming and the environment,” the magazine said. 8 GOOD TASTE AT HIGHLY COMPETITIVE PRICES 競争力の高い価格と味の良さ Brazil has a formula for its chicken meat that ensures great success with consumers around the world. In addition to the health and quality of products, this formula builds in taste, pleasing appearance and comparatively low prices. This challenging set of qualities can be achieved only through the combination of advanced production techniques and privileged natural resources, including ample fertile land, plenty of sunshine and lots of water. Natural lighting and reduced power consumption come courtesy of the Brazilian climate, while the natural feed based on corn and soybeans is cheap and plentiful thanks to high agricultural efficiency and the availability of land. The integrated production system, with poultry farms and slaughterhouses located close to each other, reduces transportation costs. As a result, Brazil enjoys production costs that are lower at almost all points of the supply chain. “Brazilian poultry agribusiness spends less on transportation, feed and energy, meaning it can offer more attractive prices,” said Mayr Bonassi, director general of Seara Alimentos, one of Brazil’s leading chicken meat exporters. Besides being healthier, vegetable-based feed gives Brazilian chicken a more enjoyable flavor and a better appearance. “Brazil is a major producer of corn, and using this gives chicken meat a more golden hue, so making it more attractive and richer in flavor,” said Cristiano Quintão of the SuperFrango exporting company. 世界各国の消費者に対して大成功を収めたブラジル産鶏肉の 処方箋には、商品の品質と衛生の他に、味と外見の良さ及び 比較的低い価格が含まれる。 この難しい一連の条件は、 ブラジルが有する特権的な天然資 源―広大な沃土、豊かな日光と水―と先進的な生産技術の組 合せによって達成されるものである。 ブラジルの気候は豊富な自然光を与え、消費エネルギーの削 減を可能にする。 トウモロコシと大豆をベースにした、豊富且 つ安価な自然飼料は、広大な土地と農畜産業の効率性に由来 する。養鶏農家と屠殺・冷凍処理業者が近接する統合生産シ ステムは輸送費を削減する。 それらの結果として、生産網の略全ての地点で、生産費が低く 抑えられている。 「ブラジルの養鶏・鶏肉産業は、輸送、飼料、 エ ネルギーにかける費用が少なく、従って、 より魅力的な価格を つけることが出来る」 と、 ブラジル産鶏肉の最大輸出業者の一 つSeara Alimentosの常務Mayr Bonassiは言う。 植物性飼料は、 より健康的であるばかりでなく、 ニワトリによ り良い味とより美しい外見を与える。 「ブラジルが大量に生産 するトウモロコシの使用によって、鶏肉が金色を帯びた色合 いになり、一層魅力的で美味そうな外見になる」 と、輸出会社 SuperFrangoのCristiano Quintianoは言う。 articles Brazilian chicken meat Brazil is the world’s third largest producer of chicken meat, and the largest exporter. This achievement Norton Rapesta* was possible only because Brazilian ブラジル外務省(*) producers have developed production technology and animal health standards that allow them to export to more than 150 countries. In Japan in particular, where more than 90% of fresh chicken imports come from Brazil, we have played an important role in supplying homes and restaurants. In 2009, Brazil exported chicken worth US$617 million to Japan. By September of 2010, the figure for this year exceeded US$657 million. Now the Brazilian government has partnered with the Brazilian Poultry Association (UBABEF) to present these facts to the Japanese consumer, making Brazilian chicken meat the main theme of the first edition of the “Brazilian Origin” Seminar. This event, to be held annually, will provide the Japanese public with information about the food products exported by Brazil – products that are already available in restaurants and markets and are already enjoyed by Japanese consumers, but whose production excellence is still not fully known. Strong presence in Asia * Director, Department of Trade and Investment Promotion, Brazilian Chicken meat is a significant component within Brazil-Japan trade. As the leading supplier of the product to Asia, Brazil accounts Maurício Borges* for 30% of the region’s total chicken imマウリシオ・ボル ports. In the case of Japan, Brazil is responジェス (*) sible for more than 90% of all the chicken meat the country imports. This market share was achieved by investing in quality and health, two key attributes of Brazilian chicken, and respect for the environment. The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) maintains a strong partnership with the Brazilian Poultry Association. This led to the creation of the “Brazilian Chicken” brand, seeking to show the world the qualities of the Brazilian poultry industry, and the development of trade promotion activities in key global markets, including Japan. The result has been increasing added value for Brazilian chicken meat, winning space in key markets such as Holland, Hong Kong, Saudi Arabia, Japan and the United Arab Emirates. From 1999, when the Brazilian Chicken Project began, until 2009, Brazil increased its chicken meat exports 6.6 times. Increased exports and diversification of products that Brazil sells to the world are among the results obtained by APEX-Brasil and its partner organizations in the 79 sectors with which the Agency maintains promotion projects. Ministry of External Relations * Business Director of Apex-Brasil ブラジル産鶏肉 ブラジルは世界第3位の鶏肉生産国、 そして世界最大の鶏肉 アジア諸国における大きな存在感 鶏肉は、 日伯貿易において重要な役割を果たしている。 輸出国です。 この地位を獲得できたのは、150カ国以上に輸出可 ブラジルは、 アジア諸国の鶏肉の供給国として、 同地域の総輸入量の30 能な動物衛生基準を満たす生産技術をブラジルの生産者が確立 %、 日本の場合に限っていえば、輸入量の90%を占めている。 したからです。特に日本では、輸入鶏生肉の90%以上がブラジル この市場占有率は、環境に配慮したブラジルで生産される鶏肉が持つ 産であり、家庭やレストランへの供給面で重要な役割を果たして 属性、即ち、品質および健康に配慮する投資によって獲得された。 います。2009年にはブラジルの日本向け輸出額は6億1700万ド ブラジル輸出・投資振興庁(アペックス・ブラジル) は、 ブラジル養鶏連 ルに達し、2010年は9月時点ですでに6億5700万ドルを上回っ 合会との間に強力なパートナーシップを有しており、 ブラジルの養鶏の ています。 こうした事実を日本の消費者の方々に知っていただくために、 品質を世界に示すことを目的としてBrasilian Chicken の分野別商標 を作成し、 日本を含む、主な世界市場において貿易促進活動を展開し ブラジル政府はブラジル養鶏連合会(UBABEF) とパートナーシ た。 この結果として、 オランダ、香港、 サウジアラビア、 日本及びアラブ首 ップを締結し、 「ブラジリアン・オリジン」 と題するセミナーの第1回 長国連邦などの重要な市場において、 ブラジル産鶏肉に対する価値が 目の中心テーマをブラジル産鶏肉としました。毎年開催する同イ 高まった。 ベントでは、 すでに日本のレストランやマーケットで提供され、皆 ブラジル産鶏肉の輸出は、Brasilian Chicken事業が開始された1999 様に賞味いただいていながら、 その優れた生産方式について広く 年から2009年まで、6,6倍に増加した。 知られていないブラジルの輸出食品に関する情報を一般の方々 アペックス・ブラジルおよびパートナーが得た結果には、促進事業を維 にお届けします。 持する79の産業分野において、輸出促進及び世界に提供している商品 *貿易投資促進局局長 ノルトン・ハペスタ公使 リストの多様化も含まれている。 (*) アペックス・ブラジル、 貿易促進担当理事 9 伝統 TRADITION ブラジルでは26年前から日 本人向けに 鶏肉の特定カットを行ってい る Brazil has produced special Japanese cuts for 26 years Ever since its first chicken meat shipment to Japan, Bra ブラジルから日本への、 第1回出荷時から日本市場向 zil has exported typical Japanese cuts. The Japan-bound け特定カットを行っている。 1984年にサンパウロ州サン container that in 1984 left the port of Santos in São Paulo トス港から日本に向けて出荷されたコンテナは、 12トンの carrying 12 tonnes of chicken was packed with cuts like drumette ( 手羽もと) やもみじ (鶏足) で満載されていた。 こ drumettes (wingsticks) and momiji (whole leg cut skin-on れは、 日本人専門家が事前にブラジルの鶏肉輸出業者を訪 bone-in). But this was possible only because a Japanese speれ、 カットの仕方を指導したことにより可能 cialist had previously visited meatpackers in Brazil, specifically to teach Brazilian workers となった。 how to prepare the cuts. ブラジル人従業員らは、 カットの技術以外 In addition to the cutting techniques, に、 食物の完璧さや美しさに価値を置く the workers received talks explaining how 日本文化についても教えを受けている。 例 Japanese culture values the perfection and えば、 鶏の胸肉を好むアメリカ人とは反対 beauty of food. The Brazilians discovered, に、 赤みがかった肉が好きな日本人は脚の for example, that the Japanese appreciate Chicken Leg Quarter (Momiji) the chicken leg because they prefer darker 部分を好むことも学んだ。 meat, unlike Americans who prefer chicken 最も伝統的な日本風カットである角切り ( breast. 焼き鳥に使われる10から15グラムまたは One of the more traditional Japanese 20から30グラムの角切り肉) は、 鶏脚やモ chicken cuts, the kagugiri (cubes of 10 to モ肉からつくられる。 同部位の骨を取り除 15 grams, or 20 to 30 grams, prepared いて肉を開き、 塊の厚さを均一にしたもの on skewers), is made from the whole leg, が切り身である。 boneless skin-on. The same part of the bird also yields the kirimi – boneless leg skin-on, 日本では鶏の軟骨を揚げたものを前菜と Chicken Leg Boneless Cubed Skin-on opened up and manipulated so that the en(Kakugiri) して食べる習慣があるが、 これも美味であ tire piece is of similar thickness. る。 最も伝統的な軟骨は薬研 (胸全体の軟 Japanese cuisine holds fried chicken car骨) となんこつ (膝軟骨) となる。 tilage to be a delicacy, and traditionally it is 日本の消費者は鶏の手羽、 特に手羽中 (縦 eaten as an appetizer. Preferred cuts are yaに分けた手羽の真ん中部分) とチューリッ gen (whole breast cartilage) and nankotsu (knee cartilage). プを好む。 チューリップのカットには特に注 Japanese consumers greatly appreciate 意が必要である。 手羽肉からチューリップ the chicken wing, particularly in cuts like を作るためには、 骨が現れるよう、 より厚い tebanaka (wing split vertically in half) and Chicken Leg Boneless Skin-on (Kirimi) 部分から薄い部分へと肉を押し出す必要 tulip. This last cut is the one that requires がある。 普通チューリップは唐揚げにして most time-consuming preparation, because つまみに出されるが、 この骨の部分を持ち making the tulip from the wingstick requires 手にする、 と岡田氏は言う。 pushing the meat from the thicker to the thinner part so that the bone is exposed, and can thus be used as a handle. The tulip is usually fried and served as an appetizer. Tulip 10 special japanese cuts Other cuts available Boneless Leg Whole Chicken Leg Boneless Skin-on Wingstick (Drumettes) Chicken Middle Joint Wing Chicken Heart Gizzard Liver Neck Middle Joint Wing Half Cut (Tebanaka) Chicken Wing Tip (Tebanaka) Chicken Breast Cartilage (Yagen) Chicken Knee Cartilage (Nankotsu) Whole Chicken Breast Skin-on Whole Chicken Breast Skinless Half Chicken Breast Boneless Skinless Innerfillet / Chicken Tender Foot Paw Skin Half Chicken Chicken Breast Bone-in Skin-0n Skin-on Breast Meat with Wing Stick Whole Wing Two Joint Wings Chicken Whole Leg Cut Skin-on Whole Leg Chicken Thigh Bone-in Skin-in Chicken Drumstick Whole Chicken Griller Whole Boneles Chicken Mechanically Deboned Meat (MDM) Whole Chicken Broiler 11 BILATERAL RELATIONS Partnership guarantees Japan the permanent status of a preferential market パートナーシップが長期的 な優先市場のステータスを 日本に保証する 日本の消費者は、数年前から既に、 ブラジル産鶏肉の供給及 びその特質である品質の保証という恩恵を受けている。 日本 の鶏肉輸入において、 ブラジル産は、現在、 その90%を占め る。加工品を含めれば、 日本の当該全輸入の46%に相当す For many years now, Japanese consumers have enjoyed the dependable supply and excellent characteristics that are hallmarks of Brazilian chicken meat. The Brazilian product currently accounts for 90% of Japanese imports of fresh chicken meat. If processed products are also counted, then Brazilian chicken enjoys the highly respectable share of 46% of all chicken imported into the Japanese market. This level of penetration in the Japanese market, one of the most demanding in the world, could be due in part to the fact that in the 1980s, when the Latin American country began exporting chicken meat to Japan, the Brazilian poultry sector had already accumulated experience of selling its product around the world, and had already laid the foundations of the highly qualified and competitive industry that was to grow and consolidate in the following decades. Brazil, the world’s leading exporter, can guarantee a permanent supply of high quality chicken meat in the quantity demanded by more than 150 countries thanks to the strength and organization of its poultry industry. This includes private and public bodies that are committed to food safety in terms of health, quality and production capacity. This assurance of supply represents a solid commitment that Brazilian producers are willing and able to keep, both now and in the long term. They see it as a natural consequence of being leaders in the global market. “The major importing markets for Brazilian chicken meat rely on the supply capacity of our agribusiness sector,” said Francisco Turra, president of the Brazilian Poultry Association (UBABEF). This confidence is fully justified by the growth in Brazilian chicken meat production. This has risen from 5.5 million tonnes in 2000 to a record high of 11 million tonnes in 2009, so consolidating Brazil’s position as the world’s third largest producer, trailing only the United States and China. Brazilian exports increased from 900,000 tonnes to 3.6 million tonnes in the same period, with revenues reaching US$5.9 billion last year when the country supplied more than 40% of international demand. UBABEF estimates that exports will reach US$6.8 billion in 2010. 12 る。 世界的に要求の厳しい国の一つである日本の市場への輸出 が可能となったのは、 日本向けの輸出を開始した1980年代 に、 ブラジル鶏肉業界が既に海外への販売を行っており、 そ の後30年に亘って確立することになる、高競争力・高品質の 養鶏・鶏肉産業の基盤を築いていたお陰である。 ブラジルは、 テクノロジーと有利な自然条件―広大な土地、 豊富な太陽光と水資源―に依拠し、強固に出来上がってい たこの基盤を基に、2004年以降、世界の鶏肉市場の第一位 を占めるに至った。 150を超える国々の需要に対して高品質鶏肉の長期的供給 を保証するために、 ブラジルには、衛生と品質の側面からの 食物の安全性のみならず生産能力をも保証する、民間・公営 企業を包括する強大且つ組織立った業界が存在する。 この供給の保証はブラジル生産者の契約履行の現れで もある。 ブラジルの鶏肉生産者は到達したリーダーシップ の自然の結果として、長期のものを含む、輸出契約の履 行に充分に対応する用意がある。 「ブラジル産鶏肉の広 大な輸入市場はわが国農畜産業の供給力を信じている」 と、Brazilian Poultry Association〔ブラジル養鶏業者連 合〕 のFrancisco Turra会長は断言する。 この期待に全面的に応えるべく、 ブラジルの鶏肉生産量 は、2000年の年間550万トンから、歴史的な記録である 2009年の1100万トンに増加し、 アメリカと中国に次ぐ世界 第三位の生産量を確固としたものにした。 これと時を同じくして、 ブラジルの輸出量は90万トンから 360万トンに飛躍した。昨年度の収益は59億米ドルに達 し、世界需要の40%以上に対応することができた。2010 年の輸出額は68億米ドルに達する、 とBrazilian Poultry Associationは予測している。 しかし、 ブラジル製品が提供する有利性にも拘わらず、 日 本人が消費する鶏肉の大部分は国産のものである。数年来、 比較的安定している196万トンの国内消費に対し、 日本は、 Net agricultural production for selected countries (index 2004-06=100) Comparison of Agricultural production costs 2000-2009 Cents Euro/Kg 昨年度、126万トンを生産した。輸入70 万トンのうち、30,785万トンがブラジル からの輸出である。 世界市場におけるブラジルの養鶏・鶏肉 100 産業の栄誉ある勝利は、各市場が特定す 140 90 る品質条件への対応能力に負っている。 120 80 160 70 100 60 80 50 60 2004 2007 2010 2013 2016 2019 Brazil Ukraine Russia India China EUA Australia E27 40 30 日本のケースを例にとれば、 ブラジルのこ UK の能力は、 同業界のみならず、 ブラジルの EU アグリビジネス全般を支援した、 日本人と USA ブラジル人との強力なパートナーシップ Braz il を通じて開発され、 当該ビジネスは国内 最強の産業の一つに成長した。 2000 2002 2004 2006 2007 Jun Jan 2008 2009 Source: Rabobank この共同作業のおかげで、1984年の開 始時から、 日本側が要求するカット手法 による鶏肉の輸出が可能になったが、 そ Source: OECD and FAO Secretariats のために日本は、 ブラジルの鶏肉処理会 社に専門家を派遣し、現在では国内市場でも馴染みになっ However, despite the advantages offered by the Brazilian product, the majority of chicken meat consumed in Japan still comes from domestic farmers. Last year Japan produced 1.26 million tonnes, while domestic consumption has been relatively stable in recent years at around 1.96 million tonnes. Of the 700,000 tonnes imported, 307,850 tonnes were shipped from Brazil. Much of the international success of Brazilian poultry is due to the industry’s ability to meet the specific demands of each market. In the case of Japan, this capacity was developed through a close partnership between Brazilian and Japanese specialists. This helped Brazil boost not only its poultry industry, but also general agribusiness, which has become one of the most dynamic sectors of the country’s economy. Thanks to this modus operandi, chicken meat could be exported in traditional Japanese cuts right from the beginning in 1984. Japan sent specialists to teach Brazilian slaughterhouse workers to prepare cuts such as momiji, kagugiri and tulip, and these ended up becoming assimilated into Brazilian cuisine (see story page 10). Complementarity – Brazilian sales to Japan are led by iron ore and aluminum. These accounted for over 35% of the US$4.2 billion total export value in the period JanuaryAugust of 2010. Agribusiness exports were led by poultry, coffee, wood pulp, orange juice, lumber and soy. Pride of place went to poultry, which in the period January through August ranked second highest in terms of value (14.65%). Japanese sales to Brazil reached US$4.4 billion this year, January through August, with high added value manufactured products leading the way. Top came machinery and implements, in particular those relating to agriculture, autoparts, automobiles and information technology. ているモミジ、 角切り、 チューリップ等のカット手法を伝授した (XXX頁のレポート記事を参照)。 相互補完性-共同作業は日本の消費者に対するオーダーメ イド商品の提供に留まらず、 ブラジル養鶏・鶏肉業界と二国 間関係の発展に貢献した。 ブラジルと日本の貿易に関しては、 ブラジルが輸出する主要 産物は鉄鉱石とアルミであり、 これらは、8月に42億米ドルに 達した輸出額の35%以上を占めている。 アグロビジネスにお いては、鶏肉、 コーヒー、繊維、 オレンジ・ジュース、木材及び 大豆が主要産物である。 中でも際立っているのは鶏肉で、8 月現在、輸出額において第二位を占めている (14.65%)。 本年8月までに44億米ドルに達した日本からブラジルへの 輸出は、全般的に付加価値の高い、機械・器具、特に農業向 けのもの、 自動車及び自動車部品、情報機器等の工業製品 である。 経済協力開発機構(OECD) と国連食糧農業機関(FAO) と の共著になる、2010年から2019年までの作物市場の動 向を分析した、2010年版Agricultural Outlookの調査結 果によれば、 これからの10年間において、 ブラジルは、 コモ ディティ対象の農産品産出 (主に穀類と肉、特に鶏肉) によ って発展する国である。2007-2009年間の生産量に比較 して、2019年までのブラジル鶏肉産業の成長率を40%、 と FAOは予測している (グラフを参照)。 これは世界市場の需 要増加に充分に対応できる成長率であり、他の国々の追随 を許さない。 以上の補完性により、 ブラジルから鶏肉を輸入するに当り、 日本の市場がその輸出市場を拡大するのみならず、国際取 引を支配すべき均衡と互恵の精神に基づく、二国間ビジネス のチャンスが拡大することは明白である。 13 HEALTH Brazilian products follow a farm-to-fork strategy for food safety Sanitary systems and controls in Brazil and Japan are fully equivalent. For example, the use of hormones or even certain types of growth stimulants in chicken production is banned by Japanese importers and is also expressly forbidden under Brazilian law. The fact that no minimal trace of these or other banned chemicals has been found in Brazilian chicken meat has been an essential factor for its success in the Japanese market. Japan maintains a register called the “Positive List” with over 200 products, including antibiotics, that are not acceptable in any residue amount in chicken meat. Samples of chicken meat exported by Brazil are routinely tested for “positive findings” of these foods, prior to their disembarkation. According to Arikita Wilson, export director at Seara, a company in the Marfrig group, these samples have been approved for the last 26 years. The approval system that makes it possible for Brazilian chicken meat to enter Japan is a consequence of Brazil’s rigorous system of agriculture defense. This includes the National Plan for Waste and Contaminants Control (Plano Nacional de Controle de Resíduos e Contaminantes – PNCRC), designed to monitor the presence of residues of veterinary medicines and contaminants in animal products. Brazil also applies the recommendations of the Codex Alimentarius (the international forum for regulating food), established by the United Nations and the World Health Organization (WHO). This work is recognized by the European Union and countries like China and Russia, which conduct annual audits of PNCRC activities. The Japanese make regular technical visits to Brazilian producers’ facilities. BRF Brasil Foods, for example, receives at least two client representatives every month, according to Vivian Akemi Okada, a company trader. “The main concern, however, is about the quality and size of the cuts,” she said, while Seara’s Arikita noted that “the Japanese check the final product very carefully and rely totally on that check.” In Arikita’s experience, there is a long history of Japanese confidence in the Brazilian production process. Nor could it be otherwise. As the leader of the world 14 衛生 動物福祉においてもブ ラジルはリーダーシッ プを有している 世界中の消費者は、栄養源として口に入れる動 物の福祉に関する問題に、 ますます、注意深くな っている。 このことは、商品の衛生状態若しくは品質、叉 は人道主義的信念に由来する、多くの異なる理 由に基づいている。 日本の場合、人間は自然の一 部としてそれと調和しなければならない、 とする Brazilian chicken: natural lighting and ventilation, with ample space to ensure animal welfare. Leadership in animal welfare Consumers around the world are increasingly aware of issues related to the welfare of the animals they eat. This concern is driven by a variety of interests, linked to the health and quality of products or to basic humanitarian convictions. In Japan, there is also a religious basis, because in the Shinto and Buddhist vision the human being must integrate harmoniously with nature, to repay the sustenance received. As an important supplier of animal protein to global markets – and as leader in the case of chicken meat – Brazil has a clear commitment to the rules for animal welfare established by the World Organization for Animal Health (OIE). Additionally, it maintains a cooperation agreement with the World Society for the Protection of Animals (WSPA) to provide scientific information and improve the knowledge of workers and slaughterhouses with respect to the humane slaughter of birds that constitute the raw material of the poultry industry. Adroaldo Zanella, who teaches at the School of Veterinary Science in Norway, said Brazilian actions in this area are outstanding. “There is no comparison with any other country,” Zanella said. According to Sulivan Pereira Alves, who holds a Ph.D. in zootechny and is technical coordinator at UBABEF, Brazil enjoys natural advantages in the area of poultry. These derive not just from dedication to research but also from the natural advantages that facilitate animal welfare. “Brazilian chicken production is conducted primarily in open-sided facilities, and this makes it possible to use natural ventilation and illumination. What’s more, the birds have ample space to ensure their welfare. The average bird density in Brazilian poultry sheds is 34 kilos per square meter (roughly 13.6 birds per square meter), with the ambient temperature measured and controlled to ensure that the animals have good conditions. In the EU, for example, which has been a benchmark for questions of animal welfare, the recommendation is that when procedures are in place to control environmental quality, then the density can be as high as 39 kg/m2,” said Alves. 神道および仏教の考えに基づいた、宗教的理由 も存在する。 世界市場への動物性蛋白質の重要な供給 者である-且つ、鶏肉の場合はそのリーダーで ある-ブラジルは、World Organization for Animal Health (OIE) が定めた動物福祉の規 則を遵守するのみならず、World Society for Protection of Animals (WSPA)と協定を結 び、鶏肉産業の原材料であるニワトリの人道主 義的屠殺に関する科学情報を提供し、屠殺・冷 凍処理業者の知識向上に協力している。 畜産技術専門家Adroaldo Zanella氏が保証 するように、 ブラジルの養鶏・鶏肉産業で行われ ていることは 「世界の如何なる国とも比べられな いほど素晴らしいものである」。Zanella氏はノル ウェイのSchool of Veterinary Science〔畜産 大学〕 の教授である。 Brazilian Poultry Association〔ブラジル 養鶏業者連合〕 の専門コーディネーターである、 畜産学博士Sulivan Pereira Alves氏によれ ば、 ブラジルは、養鶏・鶏肉産業において特別に 恵まれた位置を占めているが、 これは、積極的な 研究のみならず、動物福祉を容易にする有利な 自然環境に負うものである。 「ブラジルの養鶏は、側面通気と自然光に溢れ た金網張りの飼育場で行われ、 ニワトリには豊 富な飼料と水が与えられているが、特に重要な のは、広いスペースである。 ブラジルの養鶏場の 平均密集度は、UIEが薦める上限の1㎡当り39 ㎏に対し、1㎡当り34㎏(1㎡当り約13.6羽) で ある」 と、言う。 15 International Certifications Required of Brazilian Chicken Producers ブラジル鶏肉産業に要求される国際認証 Certification 認証の種類 Certifying body 認証発行機関 Global G.A.P. SGS/WQS (Good Agricultural Practices) 〔スイスに本拠を置く民 間検査機関〕 農畜産管理に関する認証 (Biotrace) 〔サンパウロ州ボツカ ツ市本拠を置く民間検 査機関〕 Agricultural Labeling Ordinance (ALO) Swiss legal = Swiss Law SR 916.51 requirements BVQI 農畜産品ラベリング法-スイス基準 フランス資本民間検 R916.51) 査機関 Focus Agri-industrial chain • Traceability, good agricultural practices, GMP, HACCP, quality management • The Tesco chain uses this code within Europe and requires equivalence for the products it imports *トレーサビリティー, 農畜産管理, GMP(good manufacturing practice医薬品品質管理), HACCP(Hazard Analysis and Critical Control Point食品製造管理), 一般的品質管理 *イギリス系スーパーマーケットチェーンTescoはヨーロッパ市場において上記基準を適用し、 輸入商品にも同等基準を要求する。 Agri-industrial chain • Residue of anti-Coccidiasis treatment and other medicines; feed production; good farming practices; animal welfare, GMP and HACCP *飼料原材料栽培地及び飼料工場において使用したコクシジウム症予防剤その他の薬剤の残 留, 農畜産管理, 動物福祉, GMP, HACCP Feed production • In addition to GMP and HACCP, it requires control of transportation of raw materials • Slaughter houses UFAS (Universal Feed ESIS Assurance Scheme) (世界食料保証) GMP, HACCPの他に原材料輸送の管理が要求される。 BRC (British Retail Council) Slaughter house (英国小売業者委員会) SGS and WQS McDonald’s SGS Yum! Brands (KFC, Pizza Hut, Taco Bell, etc.) (l等) Proprietary HALAL (religious) CIBAL, CDIAL (l宗教) 各社が発行 Equivalence with legal norms McDonalds requires third-party auditing for reliable supply to its chain Requirements of the client for his brands マックドナルド社はチェーン店の信頼確保に第三者の審査を要求する。 Requirement by Islamic clients for Halal slaughter イスラム教の戒律に従った屠殺を要求する。 Source: UBABEF – Technical Coordination – selected examples 参考資料提供:UBABEF〔Brazilian Chicken Meat Producers and Exporters Association ブラジル養鶏業者・鶏肉輸出業者協会〕 -技術部 market, Brazil has an obligation to ensure the health of the chickens it produces for industrial slaughter. To this end, it has a solid network for sanitary defense and surveillance that includes federal and state governments, agribusiness companies, farmers and sector trade associations. Brazil has never detected a single case of highly pathogenic Avian Influenza. Another outstanding point of the Brazilian sanitary surveillance structure is the government’s rigorous inspection system. This has sole competence for issuing the certificates required for products of animal origin, without which they cannot be sold domestically or exported. The Federal Inspection Service (SIF) has offices operating within each industry that it monitors. According to Francisco Jardim, Sanitary Defense Secretary at the Ministry of Agriculture, Livestock and Supply (MAPA), these offices can have up to 100 employees each. “Brazil has a modern poultry industry, comprising integrated systems for health control, production oversight and validation that are placed at the disposal of producers,” said Jardim. “We were one of the pioneer countries to adopt risk management control for agricultural products.” Among the most important components of sanitary control in the Brazilian poultry sector is the National Avian 16 Health Program (Programa Nacional de Sanidade Avícola). This operates via plans for prevention, combat and control in the epidemiological and sanitary surveillance of major poultry ailments such as Newcastle Disease, Salmonella, Mycoplasmosis (brought on by Mycoplasma gallisepticum) and notifiable avian influenza, the latter being exotic in Brazil. The country also has a Health Regionalization Plan for Brazilian Poultry (Plano de Regionalização Sanitária Control: sanitary inspectors visit a Brazilian chicken meat processing plant. da Avicultura Brasileira). This includes audits and classification of health structures in the states that produce chicken meat. It is also developing the so-called Subdivision Plan (Plano de Compartimentação), approved by the World Organization for Animal Health (OIE) and accepted by the WTO, which will be considered as an international model for egg farms. In addition to complying with governmental and institutional rules, Brazilian agribusiness companies are subject to inspection by the most stringent international certification agencies, both public and private. These include Good Agricultural Practices (Global GAP), the British Retail Council (BRC) and the Swiss Agricultural Labeling Ordinance (ALO), among others. These entities require the application of Hazard Analysis and Critical Control Points (HACCP), the satisfaction of microbiological criteria, and guarantees with respect to the control of residues in food, among many other requirements. “Brazilian products follow the global farm-to-fork strategy for food safety, and are subject to Brazilian sanitary law that is equivalent to that of Japan and the European Union,” said Jardim. Nevertheless, unfounded suspicions surface now and again, albeit without any scientific support, about the use of hormones to accelerate chicken growth. Dr. Karina Ferreira Duarte, a veterinarian in the Department of Animal Science at the São Paulo State University (Universidade Estadual Paulista – Unesp), is one of various scientists who have demonstrated the total fallacy of such suspicions. The use of exogenous, external hormones, additional to physiological hormones, would be economically impossible because they would not be effective if administered via the feed, Ferreira Duarte said. They would therefore have to be injected daily into no less than five billion birds, something that is obviously impractical. 17 環境 ENVIRONMENT More food and more conservation The remarkable growth in Brazilian agricultural output has not come at the cost of degrading the country’s unique forests and rich biomes, and neither will it in the future. As noted in an extensive recent report by The Economist, much of Brazil’s agricultural revolution has been based on developing its own technology – without the use of subsidies – and has occurred in the last 40 years, hundreds of miles from the Amazon Rainforest. The British magazine stressed the role of Embrapa, the Brazilian Agricultural Research Corporation set up 1973. This government-run company has driven the dramatic increase in grains productivity – which underpins today’s highly-productive poultry industry. “Brazil shows a different way of striking a balance between farming and the environment,” The Economist said. Excluding ranching, Brazilian farming now occupies about 62 million hectares. Another 90 million hectares are available from old, abandoned cattle pastures. These lands have been made idle as cattle management techniques have progressed. The significant expansion of the Brazilian grain harvest in recent years is also due to the huge productivity gains achieved by Brazilian farmers, who have invested significantly and continuously in technology. Between the 1990/1991 and 2006/2007 harvests, grain production increased by approxi- 環境保護の強化と食糧増産 ブラジル農畜産業の著しい成長は、 自国の類のない森林と その豊かなバイオーム (生物群系) の破壊に支えられて達成 されたものではなく、将来もそうである。 英国誌“The Economist”は、以下のように、最近の解説記 事でそれを認めている: 「ブラジルの農業革命の大部分は自 国の-外部援助を受けない-技術発展を基に、 この40年間 に、 アマゾンの森林から数百マイルも離れた地域で達成され たものである。 ブラジルにとって持続可能な発展は最大の長 所であり、 それを達成する最良の方法は小規模農業者への 奨励である。」結論として“The Economist”は 「ブラジルは、 農畜産・環境間の均衡を達成するための異なった手法を示 している」 と言う。 ブラジルの農業は、現在、6,2百万haを占め、更に牧草地か ら農地への変換が可能な土地9,0百万haがある。 この土地 は、高率の生産性をもたらす畜産技術の発展に伴って不用 となったものである。 最近の顕著な穀物増産も、技術開発に多額の投資を継続し た結果、飛躍的に向上した農業者の生産能力に負うもので ある。1990/1991年度と2006/2007年度の収穫を比較 した場合、20%の農地面積の増加に対し、穀物生産は120 %近くの増産であった。 Sustainability: reforestation provides ample sanitary barriers between well-spaced chicken production units. 18 更にブラジルは、一方的に引き受け た環境協約を履行している。昨年の 11月、気候変動枠組条約第15回締 約国会議(COP15)開催の数週間前 に、温室効果ガス (GHG) の排出量を 2020年までに36.1%乃至38.9%削 減するという目標を定めた。 この決定の背景には、全業界におい て既に進められていた、広範かつ継 続的な政治交渉があった。 同目標を Reforestation for pulp and paper side by side with preserved native forest mately 120%, while the planted area increased only 20%. What’s more, Brazil is complying with environmental commitments it has made unilaterally. Last November, just weeks before the Conference on Climate Change (COP-15), Brazil set itself the target of reducing its 2020 emissions of greenhouse gases (GHGs) by between 36.1% and 38.9%, compared to their projected level if no action were taken. Achieving the goal will involve a substantial reduction in deforestation, which is already falling at unprecedented rates. This quest for sustainability can be seen in the poultry meat supply chain, where 86% of the sector is concentrated in the southern and southeastern regions of the country some 3,500 km from the Amazon biome. Moreover, poultry requires less land, energy and water than beef or hog farming, and emits less greenhouse gas. Climatic and geographical characteristics help Brazilian poultry production to be more environmentally efficient. A 2008 study by the United Kingdom’s Department for Environment, Food and Rural Affairs (DEFRA) showed that the chicken production system in Brazil consumed 25% less energy 達成することにより相当な森林伐採 の減少が期待されるが、 このことは、 未経験ながら、既に具体化されつつあ る。 この決定は、植林面積の倍増と、本来のエネルギー源に 対する再生可能エネルギーの割合を (世界平均は12%)現 在の45%から47%に引上げる結果にも繋がるものである。 この長所は、 アマゾン生物群系から4000kmの遠隔地にあ る、 ブラジル南・東部を生産拠点(全生産の約86%) とする、 養鶏・鶏肉産業において明白である。 その上、養鶏業は、牛・豚の畜産業に比較し、少量の土地、 エ ネルギー、水を必要とし、GHG排出量の少ない産業である。 ブラジルの養鶏・鶏肉産業は、 その気候と地理的条件のお 陰で、 自然環境面において、 より効率的である。英国の環境・ 食糧・農林省(DEFRA) が2008年に行った調査により、連 合王国に比較し、 ブラジルの養鶏・鶏肉生産システムの消費 エネルギーが25%少なく、GHGと地球温暖化係数(Global Warming Potential-GWP) が17%下回っていることが証 明された。 同調査によれば、上記の結果には、 日射量と自然通気、 ヒー ター設備の不要、 および低い輸送費が寄与している。 A low-carbon country Relative Impact of Poultry Production on the Environment Brazilian CO2 emissions are equivalent to less that half of the world average* Indicator Brazil USA Japan Latin World America tCO2 / inhabitant 1.84 18.61 9.5 2.09 4.22 Energy consumption (GJ) (Gigajoules) 28 17 12 tCO2 / tep OIE1 1.57 2.49 2.29 1.88 2.37 CO2 and N2O Impact on global warming 16 6.4 4.2 tCO2 / 103 US$ of GDP2 0.49 0.53 0.24 0.58 0.75 100 48 635 3,240 45 132 CO2 and N2O Impact on eutrophication 158 39 CO2 and N2O Impact on acidification 471 394 173 tCO2 / Km2 of surface 1 – TEP – tonnes of equivalent petroleum – OIE (Domestic Energy Supply). 2 – US$ in 2000 current prices *2005 data. Source: National Energy Balance (Ministry of Mines and Energy) Beef cattle Hogs Chicken Source: AJC International 19 than that of the UK. Greenhouse gas (GHG) emissions and the Global Warming Potential (GWP) were both 17% lower. Contributing to this result, the study said, were the availability of sunlight and natural ventilation. These made heating systems unnecessary. Transport costs were also lower. The Brazilian chicken industry has been devoting substantial resources to programs for waste The mighty Amazon: far from chicken-producing regions treatment, reforestation, water reuse and environmental education. ブラジルの養鶏・鶏肉産業は、排出ガス処理、植林、水資源 Some significant examples: • BRF Brasil Foods, the result of a merger between Sadia 再利用及び環境保存に関する教科プログラムに多額の投資 and Perdigão, the two biggest Brazilian companies in the を行ってきた。 その代表的な例を挙げる。 sector, is the largest exporter of chicken meat in the world. ● BRF Brasil Foods-業界最大手2社(Sadiaと The company invested R$111.8 million in 2009 in the areas Perdigão) の合併で出来た、世界最大鶏肉輸出会社である of Prevention and Management, Destination, Treatment and 同社は、2009年、 「気候変動の予防と管理、 そのインパクト Mitigation of Impacts. The company has already registered の方向性、取扱及び軽減」 の分野にR$1,118億の投資を行 16 Project Design Documents (PDDs) with the United Naった。 同社は、 国連気候変動枠組条約 (UNFCC) に基づい tions Framework Convention on Climate Change (UNFCC), under the auspices of the Clean Development Mechanism た16件のプロジェクト設計書(PDD) を登録した。 これらプ (CDM). The projects are aimed at reducing greenhouse gas ロジェクトは、統合生産システムに参加している養鶏農家が emissions at BRF’s integrated farms. The Renewable Forests 排出するGHGの削減を目的としたクリーン開発メカニズム Program seeks to reduce emissions by planting pine and eu(CDM) に編入される。植林プログラムは、排出ガスの削減 calyptus. Wood from the reforested areas is used as a renewを目的として、松とユーカリを植林する。植林地帯の木材は、 able energy source for steam generation in the company’s 生産部門で使用される蒸気の生産のために、再生可能なエ industrial plants. • Copacol, a cooperative in west-central Paraná State, has ネルギー源として活用される。 for nine years promoted the Rural School Project (“Projeto Es● パラナ州中西部の組合Copacolは、 11年前か cola no Campo”) in partnership with Syngenta. The goal is to ら、Syngentaと共同でカントリースクール・プロジェクトを educate students in the region where the company operates 実施している。 目的は、環境保護と農薬取扱に関する、地域 about environmental preservation and the proper handling of の小学生の指導である。約1,500名の児童が既にプロジェク pesticides. Some 1,500 children have taken part in the proトに参加した。 2009年に売上高R$9,98億を達成した同組 gram. Copacol has 4,500 members, mostly small producers, 合は、殆ど全てが小規模の養鶏農家である組合員4,500人 and exports chicken meat to over 30 countries, including Japan. Revenues in 2009 were R$998 million. を有し、 日本を含む30カ国以上に鶏肉を輸出している。 • The Grupo Big Frango applies policies for protection of ● Big Frangoグループは、 養鶏産業における疫病と非適 water sources and the treatment and reduction of water con切な畜産技術を示すベクトルの一つである水資源の保護・ sumption, bearing in mind that water is one of the vectors for 水処理・消費削減の概念を企業方針に取り入れている。組合 disease and non-conformity in poultry husbandry. All associ員は、全て、植林用地を持ち、総計100万本を越える樹木が ated farms have reforestation areas and these total over one 植えられている。水辺の植生を含む樹木は、疫病の隔離と空 million trees planted. Together with riparian forests, these act as sanitary isolation barriers and improve air quality. 気の浄化に役立っている。 • Rivelli Alimentos has an outstanding program for waste ● Riveli Alimentosは不用鶏肉処理において特出してい treatment, designed to generate an additional source of inるが、 これは鶏肉業者のもう一つの収入源となっている。 出 come for producers. Rejected chickens are sent for compost荷できないニワトリは、鶏糞と同様に、 コンポスト処理により ing and turned into organic fertilizer, like the chicken manure. 有機肥料に変換される。 この種の肥料の高い生産性は既に This type of fertilizer has been proven to provide high produc証明されている。 tivity in agriculture. 20 Social sustainability INTEGRATED SYSTEM PROMOTES BIOSECURITY AND SOCIAL BENEFITS 統合生産システムがバイオ セキュリティと社会福祉を 可能にする ブラジル鶏肉業界の世界的成功を支えた、鶏肉生産に関す る最大の技術革新は一人の発明者に負うものではない。多 数の零細農家から近代的最新技術を有する農畜産加工コン Brazil’s greatest innovation in the field of chicken meat production is not something that can be attributed to any inventor. It was a collective creation, bringing together thousands of small farmers plus modern agribusiness conglomerates in a mutually beneficial supply chain known as the Integrated Production System. And today, it lies at the root of Brazil’s global poultry’s success. Under this system the chicken meat processors, be they agribusiness companies or cooperatives, deliver chicks and feed to thousands of small farmers, and provide them with technical and veterinary assistance. The integrated producer – the farmer – is responsible for facilities, equipment, manpower, handling and breeding the birds, but always under the supervision and control of the integrated processor, which is an agribusiness company or cooperative that will acquire the birds for slaughter. This is a robust and well-established partnership that ensures complete control over the health and sustainability of birds and all processes, while giving the Brazilian chicken supply chain exceptional efficiency and productivity. “Today there are approximately 50,000 integrated producers just in the South of Brazil, making a good living from poultry,” said Ricardo Santin, Markets Director at UBABEF. “They remain living in the countryside where they have always lived, yet they have opportunities for growth.” Integrated production has been and still is directly responsible for the livelihood and upward social mobility of tens of thousands of Brazilian and immigrant families, many of them of Japanese origin. The system enhances social promotion and complies fully with Brazilian labor law, which prohibits and severely punishes any trace of forced or child labor. Brazil’s Integrated Production System follows principles similar to those of Natural Farming, established on the other side of the planet by Japanese philosopher Mokiti José Antônio Okada (1882-1955). For Okada, just as for Fay, president Brazilian poultry producers, the aim of food of BRF – Brasil Foods production should be to “further enhance the health of human beings.” For example, the following Natural Farming principles laid down by Okada are fol- グロマリットまでを統合生産システムと呼ばれる相互利益体 系に集合して達成した共同の産物である。 このシステムにおいては、屠殺・冷凍処理業者及びその組 合、又は農畜産加工業者が養鶏農家に雛と飼料を供給し、 技術指導を行う。 このシステムに参加する生産者は、 ニワトリ を買取り、屠殺・冷凍処理を行う加工業者の監督及び検査 の下で、養鶏場及びその他の設備、労働力、 ニワトリの管理 及び飼育を引き受ける。 力強く、堅固なパートナーシップに基づいたこのシステムは、 ニワトリ及び生産全工程の衛生及び持続可能性に関する完 全な管理を保証し、 ブラジルにおける養鶏産業に高度の効 率性と生産性をもたらしている。 「現在、経済成長の機会を与える農村に満足し、 そこに常住 して養鶏で生計をたてる、 当該システムの参加者は、 ブラジ ル南部の地域のみで、凡そ5万家族を数える」 と、Brazilian Poultry Association〔ブラジル養鶏業者連合〕 のRicardo Santin理事は言う。 この生産システムは、 ブラジル人や、多数の日本人を含む移 民の数万家族の生活支援及び社会上昇の直接の責任者で あったし、今でも責任を負っている。 同生産システムは社会 福利を重視し、 あらゆるタイプの奴隷的労働又は児童労働 を厳しく禁止するブラジルの労働法を遵守している。 地球の反対側ではあるが、 ブラジルにおいて実施されて いるこの統合生産システムは、 日本人の思想家、 岡田茂吉 (1882年-1955年) が提唱した自然農法の原理に類似す る基本原則に従っている。 岡田茂吉のみならず、 ブラジルの 養鶏・鶏肉産業界にとっても、食料生産は 「人間の健康の増 進」 を目的としなければならない。 例えば、 岡田茂吉が提唱した自然農法の以下の原理は、 ブラ ジルの養鶏・鶏肉産業も信奉している。 1. 「生産者にとっても消費者にとっても有利な活動である」。 2. 「永久的性質を有する」。 3. 「自然を尊重し、保存する」。 4. 「人口増加に関係なく、地球上の人間全てに食物提供を 21 lowed in the poultry business in Brazil: 1. “An activity where both the producer and the consumer benefit.” 2. “Permanence.” 3. “Respects and preserves nature.” 4. “Aims to ensure food for all mankind, irrespective of population growth.” Economic and social scope – Turnover of the Brazilian poultry sector in 2009 was R$32.3 billion (US$18.8 billion). This economic weight gives the sector considerable social importance. However, the sector’s strength and efficiency are rooted in the socially sustainable integration system, which generates income in the countryside and creates opportunities for business development, professional training and improved quality of life for the rural population. “What really matters is that the better the aviaries are managed, the more the family will earn. This encourages good practices in production, health, the environment and animal welfare,” said Mário Lanznaster, president of Aurora Foods, Brazil’s largest meat-sector cooperative. Aurora includes 16 other member cooperatives and 70,000 associates in the South of the country. BRF – Brasil Foods is the result of the merger between Sadia and Perdigão, Brazil’s two largest meat processing companies. Today the Brazilian giant works with 8,500 integrated producers and exports to more than 110 countries. Annual revenues exceed R$2 billion (US$1.1 billion). The strong growth of Brazilian GDP in 2010 and the resumption of global expansion are likely to accelerate the company’s expansion: “It’s very likely that we will need more people working with us,” said José Antônio Fay, president of BRF – Brasil Foods. Drunken chicken Ingredients: 6 chicken thighs, skinned 1 packet dehydrated cream of onion soup (industrialized dried soup powder) 1 bottle dark beer 1 cup water The charm of this recipe is the ease of preparation. 1− Dissolve the soup powder in the cup of cold water. 2 - Meanwhile, lightly fry the chicken pieces in a pan with a little oil. 3 – Then add then the black beer and the dissolved onion soup. Cover the pan and cook for half an hour, lowering the 22 heat as soon as it starts to boil. 4 - After a half hour of cooking, the thighs are well cooked and well-seasoned, with a consistent and tasty sauce. The sauce should be thick, dark and very attractive. Important: Do not use salt because the packet of soup is already very salty. 保証することを目的とす る」。 経済的・社会的効果 ブラジルの養鶏・鶏肉産業の、2009年度における収益は 323億レアル (188億米ドル) であった。 この強力な数字は国 内総生産(GDP) の1.5%に相当し、 同業界の経済的インパク トの大きさを表している。 しかし、 この生産力と効率性は、農 村に収益をもたらすのみならず、経営者としての成長、職業 上の技術向上及び生活の質の向上の機会を農家に与える、 社会的に持続可能な、上記統合生産システムの成果である。 「重要な点は、養鶏設備の質及びそこでのニワトリの取扱が 良ければ良いほど、養鶏農家の収入が増えることである。 こ のことは、生産上及び衛生上の管理のみならず、動物の生活 環境の改善及び福祉を促進する」 と、 ブラジル南部の16組 合と農家7万家族を包括する、国内最大級の養鶏業者組合 Aurora AlimentosのMario Lanznaster会長は言う。 国内最大の鶏肉生産企業SadiaとPerdigãoの合併の結果 であるBRF Brasil Foodsは8500の養鶏業者を包括する。 このブラジルの巨大企業は、110を超える国に鶏肉を輸出 し、 その売上高は20億レアル (11億米ドル) に達する。2010 年度におけるGDPの上昇及び世界経済の正常化は、 同企 業の発展を加速するに違いない。 「この業界で働く人がもっ と必要になるに違いない」 と、BRF Antônio Fay社長は断言する。 Brasil FoodsのJosé PRODUCTION EXCELLENCE Yakitori: a national favorite in Japan 焼き鳥 - 日本人の中で、 最も人気のある食べ物の一つ Modern technology, strict quality control and known origin 統 The traceability and quality of Brazilian chicken are closely linked to the Integrated Production system, which forms the basis of the poultry supply chain. By virtue of bringing together tens of thousands of small poultry farms with modern agribusiness meat processors, the system makes possible the coordinated dissemination throughout the supply chain of techniques, practices and standards related to health, hygiene, the environment and animal welfare, together with strict control quality. “Training is intensive both for the workforce and the chicken farmers; they learn to implement all the necessary controls,” said Cybele Maria Gomez, quality control supervisor at Globo Aves. One important example of training initiatives within the sector is the “Quality Poultry Production Cycle – a Capacity Building Training in Good Chicken Production Practices”, promoted by the Brazilian Poultry Association (UBABEF) in partnership with the Brazilian government and companies in the sector. The course provides farm owners throughout the country with training, information and practices that include: appropriate physical structure for the production unit; 23 the purchase and housing of chicks; bird density; ventilation; lighting; handling; nutrition; veterinary medicines; health; flock traceability; and environmental management, among other topics. “By means of these training cycles, we seek to ensure the permanent commitment of producers to product quality, and to practices aimed at guaranteeing the health and wellfare of the birds,” said José Perboyre Gomes, Administrative Director of the UBABEF. Guaranteed traceability – Brazil’s Integrated System of poultry farming also greatly facilitates product traceability: “The (processing) companies know, support and monitor their producers,” said Gomes, explaining that all steps of production are documented, from the arrival of eggs on the farms through to the dispatch of the chickens for slaughter. This makes it very easy to obtain information at any stage. Each property has its own set of records, updated weekly by a veterinarian who checks the state of the birds. The producer must keep a daily record of what happens with the birds, including feed and medicines given. “When foreign clients ask for traceability exercises for specific batches of the product, we can quickly retrieve the full history,” said Cybele. The spread of technology – Today, in Brazil, a broiler takes on average 42 days to gain the ideal weight for slaughter. Sixty years ago, it took 90 days. “Processing companies, farmers and public and private research centers have invested heavily in research and technology to achieve this result,” said Mario Lanznaster, president of Cooperativa Central Oeste Catarinense – Aurora. The Brazilian poultry sector uses the world’s best available technologies, in areas ranging from genetics and diet to poultry farms and meat processing, to ensure biosecurity and productivity. Genetic quality – The success of Brazilian chicken meat is based on using birds of the best strains, providing genetic material in the form of fertile eggs and day-old chicks. A fertile egg or chick can represent up to six years of research in a genetic selection laboratory. Once used only for supplying the domestic market, this Brazilian genetic technology is fast gaining its own customers around world. “Today we export genetic poultry material to several countries in the Americas, Africa, Asia and most recently Europe,” said Ariel Antônio Mendes, the technical director of the Brazilian Poultry Association (UBABEF). According to the Apinco Foundation for Poultry Science and Technology, one of the most respected in the industry in Brazil, shipments of fertile hatching eggs destined for chicken meat production reached 143 million units in 2009, an increase of 32.6% over 2008. “Given that Brazil’s sanitary status is among the best in the world, and our costs are lower, the genetic material we produce is being purchased worldwide,” said Tábatha Lacerda, a zootechnician with UBABEF. 24 EGGS EGGS FROM BRAZIL FOR 22 COUNTRIES Brazilian egg farmers are seeking to achieve a more prominent place among the world’s largest producers and exporters, with their confidence based on reasons similar to those that propelled the country to undisputed leadership in the international chicken meat market. Currently, Brazil is the world’s sixth largest producer of eggs and the seventh largest exporter, counting fresh, liquid and powdered. Brazilian eggs now reach consumers in 22 countries. Japan is the largest importer of processed eggs from Brazil. Total export revenues of such products totaled just over US$6.2 million between January and July 2010, with Japan accounting for 70% of that. Although the more important business area for the sector is still the export of fresh eggs, earning nearly US$20 million in the same period, there is a tendency for exports of processed products to grow more rapidly. In 2009, Brazilian egg production rose 4% to 28.3 billion units, up from 27.3 billion in 2008. “There is great potential for expanding egg sales in both the domestic and foreign markets,” said Francisco Turra, president of the Brazilian Poultry Association (Ubabef), which now also represents the egg sector. The Brazilian egg supply chain incorporates rigorous monitoring of animal health and sanitary systems, high standards of production quality, international certifications, and biosecurity practices. These ensure complete safety for consumers of Brazilian eggs. All of the country’s exporting plants use HACCP to eliminate risk in the production process. João Carlos Muller, managing director of Naturovos, a company based in Salvador do Sul in Southern Brazil and one of the country’s largest egg exporters, said his company is now producing about two million eggs per day. Granja Mantiqueira, another of Brazil’s largest egg producers, also has its eye on foreign markets. Headquartered in Minas Gerais state, the company is constructing a new complex of farms in Mato Grosso state that should be ready in 2011. “Our goal is to reach four million eggs per day, providing 700 direct jobs,” said Leandro Pinto da Silva, president of Granja Mantiqueira. The company exports to Japan, Angola and Arab countries. Also based in Minas Gerais state, Aviário Santo Antônio (ASA) started exporting powdered egg last year. “We are working to diversify our exports because our foreign sales are growing so much,” said Aulus Sávio Assumpção, managing director of ASA. 25 STRENGTH THROUGH UNION The Brazilian Poultry Association (UBABEF) is the largest and most representative trade association in the Brazilian poultry sector. It acts as spokesperson and coordinator for the sector both in relations with the Brazilian government and in international negotiations. The association is the result of a merger between the Brazilian Chicken Producers and Exporters Association (ABEF) and the Brazilian Poultry Union (UBA). Uniting all the bodies that represent the poultry industry under the UBABEF umbrella helps promote the growth and professionalization of the sector, which led Brazil to leadership in the global chicken meat market through the pursuit and achievement of excellence in production. These pages offer brief profiles of each UBABEF member. Ad’oro Ad’oro operates in poultry breeding, slaughter and chicken meat processing. It produces 8,500 tonnes of finished product per month, counting industrialized, seasoned and frozen cuts that make up most of its production. The company started activities focused on the Brazilian domestic market but has recently started exporting and now has customers in Asia, Africa, the Caribbean and Eastern Europe. While always seeking new markets, Ad’oro maintains the highest quality and sanitary standards and is constantly investing in research to improve products. ブラジルブラジルブラジルブ ラジルブラジルブラジルブラ ジルに負ブラジルブラジルブ ラジルブラジルブラジルブラ ジルブラジルブラジルに負ブ ラジルリットブラジルブラジル ブラジルブラジルブラジルブ ラジルブラジルに負ブラジル ブラジルブラジルブラジルブ ラジルブラジルブラジルブラ ジルに負ブラジル。 このシステムにおいては、 ブ ラジルブラジルブラジルブラ ジルブラジルブラジルブラジ ルに負ブラジルブラジルブラ ジルブラジルブラジルブラジ ルブラジルブラジルに負ブラ ジル。 ブラジルブラジルブラジ ルブラジルブラジルブラジル ブラジルに負ブラジル。 Ad’oro S.A. Estrada de Acesso SP/053332 - Km 4 - Bairro Mursa Várzea Paulista - SP CEP 13226-400 Tel.: 55 11 4596-8414 Fax: 55 11 4596-8408 www.adoro.com.br Marcio Lutfalla Industrial Director [email protected] Thiago Bulhões Garcia Export Manager [email protected] 26 Agrogen One of the most verticalized companies in the Brazilian poultry sector, Agrogen operates a complete production system including farms, feed mills, hatcheries and laboratories. With production facilities in three Brazilian states, 40 years of tradition and a high level of technology, Agrogen has created its own line of animal feed products now sold throughout Brazil and exported to several countries, offering farmers a quality option in specialized animal protein. Agrogen production follows international standards of quality controls, animal welfare, biosecurity and hygiene. The company’s philosophy is to offer a product that combines health and flavor. Agrogen S. A. Agroindustrial Rodovia RS 124, Km 02 Bairro Estação Montenegro - RS CEP 95780-000 Tel.: 55 51 3883.2100 Fax: 55 51 3883.2103 Flávio Rogério Wallauer Marketing Manager [email protected] [email protected] Agrovêneto Agrovêneto operates in poultry breeding and slaughter. The company is well established in the international market, where it offers a varied product mix with an emphasis on specialized cuts. Agrovêneto has from the very start been committed to the highest quality and respect for the consumer and environmental preservation. Production processes are certified according to the following norms: ALO916.51 (Switzerland), BRC (British Retail Consortium), HACCP and EFSIS. Agrovêneto S.A. - Indústria de Alimentos Rua Alfredo Pessi, 2000 Nova Veneza - SC CEP 88865-000 Tel.: 55 48 3471-2500 Fax: 55 48 3471-2502 www.agroveneto.com.br João Eraldo Dal Toé Chief Executive Officer [email protected] Gustavo Steck International Sales for Europe and Americas [email protected] Oliver Marinho International Sales for Africa and Asia [email protected] Aurora The Cooperativa Central Oeste Santa Catarina – Aurora Foods is one of the largest industrial conglomerates in Brazil. With 15 affiliated cooperatives, 72,268 members and more than 13,000 employees, it also has one of Brazil’s largest slaughtering operations. Aurora produces a broad mix of poultry products, and affiliates work permanently to maintain their quality. Production processes of the cooperative are fully traceable. Cooperativa Central Oeste Catarinense - Aurora Alimentos Rua José Maurício, 241 Ed. Park Avenue 1° andar Sala 11 - Centro Guarulhos - SP CEP 07011-060 Tel.: 55 11 3545-3313 / 3320 Fax: 55 11 3545-3301 www.auroraalimentos. com.br Dilvo Casagranda General International Manager dilvoc@auroraalimentos. com.br Ronaldo Agg International Commercial Manager roagg@auroraalimentos. com.br Leomar Luiz Somensi Commercial Director leomar@auroraalimentos. com.br avepar Avepar is an agro-industrial complex with operations in poultry breeding and chicken slaughter, granaries, a feed mill, a poultry stock breeding farm and a hatchery. Products meet the quality standards of major international markets and are sold in Brazil and abroad, in Asia, Africa and the Middle East. The company keeps control of its entire production process, from farms to the slaughterhouse, and operates HACCP analysis procedures approved by official agencies. Fully committed to the environment, Avepar has adopted sustainable production mechanisms in its facilities, for example storing rainwater for re-use and making biodiesel from waste production. Avepar – Aves do Parque Ltda. Rod. SC 467, Km 13 – Vila Ceres - Abelardo Luz - SC CEP 89830-000 Tel.: 55 47 3341-5730 www.avepar.com.br Celso Mattiolo CEO [email protected] Big Frango One of the world’s biggest producers of poultry-based products and one of the 10 largest in Brazil, Big Frango has the most modern poultry processing plant in Brazil. The company slaughters more than 500,000 birds per day and produces over 100 different items, in particular selected frozen and chilled cuts for the domestic and foreign markets. Current plans are to double the export volume thanks to investments now under way in new plants. Big Frango retains full control over its entire supply chain to ensure biosecurity, hygiene and protection of the environment. Agrícola Jandelle S.A. – Big Frango Av. Itamaraty, 2020 Pq Industrial Rolândia - PR CEP 86600-000 Tel.: 55 43 2101-8200 Fax: 55 43 2101-5576 www.bigfrango.com.br Evaldo Ulinski Júnior Export Director [email protected] Flávio Turquino Export Manager [email protected] Licia Campos International Department [email protected] Bondio FOODS Bondio Alimentos has production units that encompass the entire poultry supply chain, from production of fertile eggs to the integration and preparation of broilers. As a move to consolidate and expand its presence in international markets, the company has been rapidly increasing its product mix in order to satisfy different market segments and consumption preferences, both in Brazil and abroad. Bondio invests heavily in quality and control throughout the production chain, so ensuring process traceability and food safety for consumers. Registered under SIF 1084, Bondio is certified by the European Community and uses HACCP process analysis. Bondio Alimentos S/A Rodovia SC 283, km 03 s/n Guatambu – SC CEP 89817-000 Tel.: 55 49 3336-3000 Fax: 55 49 3336-3002 www.bondioalimentos. com.br Hortência Pasa Export Manager BRF – Brasil Foods BRF Brasil Foods ranks third in the world for bird slaughter and is also one of the leading Brazilian companies in pig farming, milk collection and dairy product industrialization, plus the production of pastas, pizzas and frozen vegetables. The company is structured in 46 industrial units (two overseas) and 26 distribution centers. With a portfolio of more than 3,000 products, the company supplies 100,000 retailers in Brazil and exports to over 110 countries. BRF - Brasil Foods S.A. Av. Escola Politécnica, 760 São Paulo - SP CEP 05350-901 Tel.: 55 11 3718-5300 Fax: 55 11 3768-2236 www.brasilfoods.com Maritza Krauss European Union maritza.krauss@brasilfoods. com.br Luiz Alfredo C. de Oliveira Africa luiz.oliveira@brasilfoods. com.br Marta Kiyomi Ikeda Americas and New Markets marta.ikeda@brasilfoods. com.br C.Vale With billings of US$2.1 billion in 2009, C. Vale is an agribusiness cooperative comprising 99 business units in areas ranging from the receipt of agricultural products through supermarkets, factories and the sale of machinery and equipment. Poultry constitutes the largest industrial segment of the company, covering the complete cycle from egg production to chicken processing. The slaughter line currently processes 320,000 chickens per day, with capacity to reach 500,000. The cooperative exports chicken meat to 70 countries. C.Vale - Cooperativa Agroindustrial Av. Ariosvaldo Bitencourt, 2000 Palotina - PR CEP 85950-000 Tel: 55 44 3649-8181 www.cvale.com.br Reni Eduardo Girardi Division Manager [email protected] Leandro Régis Cassol Market Analyst [email protected] Céu Azul Céu Azul Alimentos’ main activity is poultry breeding, but it also operates in livestock, production of feed for beef cattle, and agriculture. The company operates the full poultry cycle, from breeding stock production and hatcheries to mills producing feed for each specific phase of the bird’s life. Céu Azul has its own farms and installed slaughter capacity of 460,000 birds/day. The company operates systems to control and guarantee quality, with full HACCP implementation. It exports to several countries and regional blocs, including destinations that have specific rules, and it supplies Islamic communities with Halal-compliant products. Céu Azul Alimentos Ltda. Rua Laura Maiello Kook, 300 - Sorocaba - SP CEP 18052-445 Tel.: 55 15 2101-3414 Fax: 55 15 2101-3411 www.ceuazul.ind.br Luciane Del Rio Nunes Exports [email protected] Adriano Frizon - Brazil adriano.frizon@brasilfoods. com.br 27 Coopavel Coopavel operates a diversified line of poultry products, ranging from whole chickens to a great variety of cuts. It is one of the poultry cooperatives that most invest in technological innovation, seeking to improve productivity and product quality in poultry farms. The results of these efforts are presented to producers each year at the Coopavel Rural Show, a well-attended technology fair. The cooperative also created the Coopavel University to provide training and promote continuous improvement for the workforce of its associates and partners. Copacol Cooperativa Agroindustrial Consolata (Copacol) slaughters more than 300,000 birds per day, of which 60% are sold domestically and 40% in more than 30 countries on five continents. Production carries the following certifications: ISO-9001, BRC – Food Products and HACCP – Hazard Analysis and Critical Control Points. With annual revenues of R$998 million, Copacol invests continuously in processes related to egg incubation, advanced technical assistance and the industrial process. It has 11 grain silos to supply its more than 4,500 members. Coopavel - Cooperativa Agropecuária Cascavel Ltda. BR 277, Km 582 Cascavel - PR CEP 85818-560 Tel.: 55 45 3218-5000 Fax: 55 45 3218-5218 www.coopavel.com.br Copacol - Cooperativa Agroindustrial Consolata Rua Des. Munhoz de Mello, 176 - Cafelândia - PR CEP 85415-000 Tel.: 55 45 3241-8080 Fax: 55 45 3241-8181 www.copacol.com.br Carlos Alberto Cruz Export Manager [email protected] Valter Pitol - President [email protected] Valdemir Paulino dos Santos Commercial Manager [email protected] COPAGRIL Poultry is Copagril’s main business, although the industrial cooperative is also an important producer of grain, feed, pork and milk. Copagril’s poultry unit has the capacity to slaughter 160,000 birds per day in an industrial plant of about 20,000 square meters of constructed area. The project was conceived as an integrated operation, aiming for better utilization of inputs and maximizing potential of the region where it operates. Copagril has its own feed mill with sufficient capacity to meet all the demands of the company’s various integrated agricultural activities, and is authorized to export to major consumer markets around the world. Cooperativa Agroindustrial Copagril Rodovia PR 467, KM 26,1 Marechal Cândido Rondon, PR - CEP 85960-000 Tel.: 55 45 3284-7500 www.copagril.com.br José de Lima Poultry Sales Manager [email protected] Diplomata Diplomata, one of the 10 largest Brazilian chicken exporters, is present on all continents. It has some 1,500 integrated producers and fully verticalized operations, with broiler parent stock farms, hatcheries, slaughter (average of about 500,000 birds per day) and processing. Most units have ISO 9001:2000 certification. The slaughterhouse at Xaxim had its BRC (British Retail Consortium) certificate reconfirmed in 2009 with grade A. Diplomata also has laboratories for HACCP analysis. Diplomata S.A. Industrial e Comercial BR 277, Km 599 Cascavel - PR CEP 85819-000 Tel.: 55 45 3321-3000 Fax: 55 45 3321-3091 www.diplomata.ind.br Eduardo Almeida - Trader [email protected] Doux Frangosul S.A. Agro Avícola Industrial Rua Buarque de Macedo, 3620 - Montenegro - RS CEP 95780-000 Tel.: 55 51 3632-0500 Fax: 55 11 3632-5444 http://www.doux.com/-Thegroup-.html Rodrigo Ribeiro - Trader rodrigo.ribeiro@diplomata. com Arnauld Delaby Export General Manager [email protected] Frederico Kaefer Export Director frederico.kaefer@diplomata. com Julian Carpenedo - Trader [email protected] Diórgenes Gazola - Trader [email protected] 28 Doux Frangosul One of the largest food companies in Brazil, Doux Frangosul is today one of the three largest Brazilian exporters of poultry cuts, selling to over 120 countries. Since 1998 it has been part of the Doux Group, a French poultry producer and exporter. This has allowed the Brazilian company to increase its participation in various markets. The company operates in the production and slaughter of poultry. It produces processed food products and prepared and frozen meat. Doux Frangosul produces and exports conforming to international quality and health standards as required by the OIE and the European Union. Company production units also include procedures for HACCP analysis. FRINAL Frinal today slaughters 90,000 birds per day and exports approximately 50% of its production. In 2009, the company exported more than 23,000 tonnes to over 30 countries. Frinal production is verticalized and includes breeding parent birds, producing fertile eggs, incubation, production of balanced feed, slaughterhouse, cutting room and processed meat products. The company has its own feed mill and works with Halal slaughter for products destined to Islamic communities. Frinal has HACCP certification. FRINAL S/A - Frigorífico e Integração Avícola RSC 470, km 225 Garibaldi - RS - Brasil CEP 95720-000 Tel.: (55) 54 3388 1588 www.frinal.com.br Luiz F. de Pinedo Roman Ross - Commercial Director [email protected] Alice Roman Ros Cobalchini Export Manager [email protected] Globoaves Globoaves is present at every stage of the poultry supply chain, and is authorized to export to EU countries and Russia. Among the many quality programs adopted at company production units, the two main ones are Good Manufacturing Practices (GMP) and HACCP certification. These ensure that the slaughterhouses operate with the strictest sanitary standards in the market. Globoaves entered the field of processed chicken meat products and pre-prepared foods with the launch of the Valesul brand. The company also owns brands such as Nhô Bento (free range chicken) and Villa Germânia (for special ranges of poultry such as duck, goose, Angolan chicken and free range chicken). LAR With 8,648 members, the Lar cooperative slaughters 137,000 birds per day and sells to customers in Brazil and abroad. It is present in over 30 countries, with different types of chicken cuts and pre-prepared items. Several quality programs are operated including ISO 9001, BRC (British Retail Consortium and HACCP – Hazard Analysis and Critical Control Points. Lar operations are significantly verticalized to ensure product traceability throughout the process, from grain planting to transportation of the final product, so assuring complete safety for the consumer. Cooperativa Agroindustrial LAR Rodovia BR 277 Km 653 Matelandia PR CEP 85887-000 Tel.: 55 45 3264 8800 Fax: 55 45 3264 8801 www.lar.ind.br Kaefer Agro Industrial Ltda. (Globoaves) Rodovia BR 467 Km 03 Cascavel - Paraná CEP 85817-010 Tel.: 55 45 3218-2000 Fax: 55 45 3218-2008 www.globoaves.com.br Irineo da Costa Rodrigues President [email protected] Eduardo Kaefer Foreign Trade Director [email protected] Jair José Meyer Commercial Manager [email protected] Giovana Rosas Export Manager [email protected] Minerva Dawn Farms This is a joint venture between Minerva SA and Dawn Farms, an Irish company specialized in the production of processed foods. Minerva Dawn Farms was created with the goal of being a flexible agribusiness, focusing on the development of exclusive products in small or large volumes, mainly for the global food service and food industry markets. Equipped to handle chickens, turkeys and other proteins, its US$40 million factory has a laboratory and environmental and sustainability control systems. The company operates a quality system based on HACCP (Hazard Analysis and Critical Control Points), Standard Operating and Hygiene Procedures and Good Manufacturing Practices. Minerva Dawn Farms Indústria e Comércio de Proteínas S.A. Rua João Ribeiro do Nascimento, 355, Chácara Minerva - Barretos - SP CEP 14781-530 Tel.: 55 17 3321 8000 Fax: 55 17 3321 8080 www.mdfbr.com Roberto Denuzzo CEO – Chief Executive Officer [email protected] Minuano The Companhia Minuano de Alimentos was founded in 1946 as a small packaging company, then 10 years later started producing day old chicks. In the 1970s it became one of the largest Brazilian poultry producers. Minuano was one of the founders of the former Brazilian Association of Chicken Producers and Exporters (Abef) and one of the first companies to export whole chicken and cuts to Europe, Japan and the Middle East. Today, it has an industrial complex with three abattoirs, two processing plants, a feed mill, hatcheries, a breeding farm for broiler and layer parent birds, and an egg distribution center. Cia Minuano de Alimentos Rua Carlos Filho, 918 Lajeado RS CEP 959000-000 Tel.: 55 51 3710 2277 www.minuano.com.br Contact: Darlei Forest Export Department [email protected] Pif Paf With three plants and about 50,000 customers in Brazil and abroad, Pif Paf Alimentos operates in poultry breeding, the processing of meat-based products and the sectors of ready-made pastas and pizzas. The company holds a number of certificates including ISO 9002, and received top grade for its Quality Management System under NBR ISO 9001:2000 from the BVQI certification authority. Since 2001 Pif Paf has developed a Quality Control Circle (QCC) process whereby groups of employees get together to improve questions related to safety and personal and professional motivation and development. Rio Branco Alimentos S.A. (Pif Paf) Rua Raja Gablagia, 4091 Belo Horizonte - MG CEP 30350-577 Tel.: 55 31 3348-3524 Fax: 55 31 3348-3525 www.pifpaf.com.br Edvaldo José Campos Commercial Director [email protected] rigor ALIMENTOS With the acquisition of two new facilities, Rigor Alimentos will start 2011 with capacity to slaughter more than 400,000 birds per day. The company’s goal is to increase its participation in the international market. Exporting since 2008, Rigor today mainly serves customers in Asia, the Middle East, Africa and Central America. The company is also investing to join the group of meatpackers that sells into the European Community market. Since 2007 the company has operated partnerships in the areas of breeding parent birds and the incubation of fertile eggs for supplying to poultry farmers. Rigor Alimentos Ltda Av. Brig. Faria Lima, 1912 7G - São Paulo - SP CEP 01451-907 Tel./Fax: 55 11 3034-5888 www.rigor.com.br Carlos Eduardo De Grossi International Business Manager [email protected] Gustavo H. D. Untar Export Manager [email protected] Leonardo Medina Exports [email protected] 29 Rivelli Founded in 1985, Rivelli Alimentos operates in chicken breeding, slaughter, processing and marketing. It sells whole birds, specialty cuts, offal and processed meat in various types of packaging. It complies with all official requirements, ensuring high standards of quality and health through sophisticated management and control programs such as HACCP, GMP and Standard Operating and Hygiene Procedures. The philosophy is to reinvest resources in the company itself, in areas like research and development and training and specialization for staff. Nogueira Rivelli Irmãos Ltda. (Rivelli Alimentos) Rodovia BR 040, Km700 Barbacena MG CEP 36204-749 Tel.: 55 32 3339-0155 Fax: 55 32 3339-0102 www.rivelli.ind.br Marcelo Assunção de Oliveira - Sales Director [email protected] Sadia One of the world’s largest producers of frozen and chilled foods, Sadia is leader in all segments in which it operates and is present in over 100 countries. In poultry, Sadia operates throughout the supply chain. Seara – Cargill Seara Alimentos is Brazil’s second largest producer and exporter of poultry products. In January of 2010 it became part of the Marfrig group and incorporated the operations of the Mabella, Pena Branca, Da Granja, Eliane and Penasul brands. Seara’s portfolio comprises over 300 processed and 200 fresh products, ranging from whole birds and special cuts of chicken and turkey, plus processed and heat-treated pork products. Operations are governed by several quality and Sadia S.A. Rua Fortunato Ferraz, 659 São Paulo - SP CEP 05093-901 Tel.: 55 11 2113-3888 Fax: 55 11 2113-3300 www.sadia.com Seara Alimentos S.A. Av. Vereador Abrahão João Francisco, 3655 Itajaí - SC - CEP 88307-303 Tel.: 55 47 3344-7700 Fax: 55 47 3344-7707 www.seara.com.br Paulo Monfradini - Americas [email protected] Wilson Arikita Export Director [email protected] Bruno Medeiros Bruno.medeiros@sadia. com.br Thiago Orso [email protected] Africa Mercedes Dallabona - Japan mercedes.dallabona@sadia. com.br Celio Cella - China [email protected] Fred Cheng - South Pacific [email protected] Hugo Gauer - Eurasia [email protected] Ana Maria Costoya [email protected] Everton Janes [email protected] Luis Ferrata [email protected] Europe Patrício Rohner - Middle East [email protected] 30 Fabio Bonassi Regional Export Manager Middle East, Eurasia and Northern Africa [email protected] Oscar Pizzato Regional Export Manager Europe, Americas and Africa [email protected] Sertanejo The Sertanejo Alimentos group currently has slaughter capacity of 220,000 birds per day, producing 35 tonnes of chicken meat products. The company’s average annual turnover is R$287 million. Most recent investments were for the modernization, expansion and implementation of integrated warehouses, plus new partnerships with producers. Close attention to chicken breeding and production process has resulted in quality levels that demonstrate the excellence of the products and qualify them for export to Asia, the European Union, North America and Africa. The company has fully implemented 5-S, GMP and HACCP quality programs. Sertanejo Alimentos S.A. Rua das Palmeiras, 34 Guapiaçu - SP CEP 15110-000 Tel./Fax: 55 17 3214-5300 www.gruposertanejo.com.br Zuleide Souza Export Department [email protected] Super Frango SuperFrango has been in the market for 18 years and is now firmly established as one of the most important in Brazilian agribusiness in general, and in particular for the production of poultry-based foods. With slaughter capacity of 320,000 chickens per day, SuperFrango invests heavily in processes for raw material classification to generate production excellence and offer safe, high-quality products. The company has Halal and HACCP certification, thus enabling it to export to much of the world, including countries with Muslim communities. It is currently implementing energy conservation programs in all agro-industrial operations to reduce emissions harmful to the environment. Super Frango - Abatedouro São Salvador Ltda Rodovia GO, 156, Km 06 Itaberaí - GO CEP 76630-000 Tel.: 55 62 3375-7000 www.superfrango.com.br Enoc Mendonça Neto Commercial Exports [email protected] EGG Exporters 鶏卵輸出業者 tramonto The Tramonto Agroindustrial complex comprises a slaughterhouse, a feed mill and a production team consisting of 235 integrated farmers. The company began operations in 2007 with the primary aim of meeting the demand for products with high quality and greater added value in Japan and the European Union. Before long the Tramonto brand became synonymous with quality in fresh poultry meat in both these markets. Today the company exports to several destinations and excels in special chicken cuts. The company now employs over 1,450 workers, up from 250 when it started operations. Tramonto Agroindustrial S.A. Estrada Geral Nova Roma S/N - Morro Grande - SC CEP 88925-000 Tel.: 55 48 3531-0202 Fax: 55 48 3531-0202 ext 218 Felipe Macedo Commercial Director felipe@tramontoalimentos. com.br tyson foods Tyson Foods, a US-based company, is one of the largest poultry processors in the world, and also works with beef, pork and prepared foods in general. It is a leader in the retail and food services sectors in the markets where it is present, and employs 107,000 employees in more than 300 units in the United States and offices around the world. The company’s international division spans 18 countries. Entering the Brazilian poultry production sector is part of Tyson’s global expansion strategy, given that all three units operating in Brazil are qualified to export. Tyson do Brasil Alimentos Ltda. Al. Dr. Carlos de Carvalho, 555 17º andar Curitiba - PR CEP: 80430-180 Tel.: 41 3259-5000/5090 Fax: 41 3259-5050 Raphael Martins Commercial Director José Charl Noujaim Export Manager [email protected] Unifrango Unifrango was created in 2001 and now comprises 19 companies that together hold first place in Brazil for daily production of chicks, and third position in poultry slaughter. The group operates throughout the poultry supply chain, from egg incubation to the supermarket gondola. Unifrango currently exports to over 120 countries. Ensuring animal health and welfare are permanent Unifrango goals, to make sure that only the very best products are exported. The group is currently investing in improving its export logistics. Unifrango Rua Piratininga, n° 813, 5° andar - Centro Centro Empresarial Martinhago - Maringá - PR CEP 87013-100 Tel.: 55 44 2103-6600 Fax: 55 44 2103-6632 www.unifrango.com Pedro Henrique de Oliveira Chief Executive Officer [email protected] Schyene Ritter Foreign Market [email protected] Vossko Vossko do Brasil produces around 800 tonnes per month of poultry products. Of this 80% is allocated to company headquarters in Germany, and the remaining 20% goes to European customers. The company processes industrial products, prepared and frozen foods. These are about 50 different preparations, cooked or roast according to client requirements. The agroindustrial plant has HACCP analysis processes and follows hygiene standards laid down by the European Union. Since August 2006 the company has also had IFS and BRC certification. Vossko do Brasil Alimentos Congelados Ltda. Rua Acy Aviano Varela Xavier, s/nº Lages - SC - CEP 88517-580 Tel.: 55 49 3221-2300 Fax: 55 49 3221-2301 www.vosskodobrasil.com.br Joachim Gerecht Export Manager joachim@vosskodobrasil. com.br Zanchetta The Alliz brand is part of the Grupo Zanchetta, one of the largest slaughterhouse operations in Brazil. The company’s new meatpacking plant, opened in 2008, is widely regarded as one of the most modern and productive in Brazil and should help place the brand among the 10 largest in Brazilian poultry, in terms of volume of slaughter and chicken meat export. Sources are identified and controlled throughout the entire production process, from poultry breeding farms to transportation of the finished product, so ensuring traceability. Alliz products carry HACCP certification and are sold in Brazil and in major world markets including the Americas, the Middle East, Europe, Russia, Japan, Singapore, China and Africa. asa - Aviário Santo Antônio Av. Barbacena, 70 - Barro Preto - CEP 30190-130 Belo Horizonte - MG Tel.: 55-31-3047-4382 E-mail: asaeggs@asaeggs. com.br GRANJA mantiqueira www.granjamantiqueira. com.br Tel.: 55 21 2136-1900 E-mail: leandropinto@ granjamantiqueira.com.br Zanchetta Alimentos Ltda. Rodovia SP 129, Km 22 Boituva - SP CEP 18550-000 Tel.: 55 15 3363-9600 www.zanchetta.com.br Carlos Augusto Zanchetta Director [email protected] Walmor Koller Export Manager Walmor.koller@zanchetta. com.br CIA Minuano S.A. Liberato Salzano Viera Cunha 115 - São Cristóvão Lajeado - RS CEP - 95900-000 Tel.: 55 51 3714-9400 Fax: 55 51 3714-9431 E-mail: export@minuano. com.br Naturovos RST 470 Km 260 Salvador do Sul - RS Tel.: 55 51 3836-5500 E-mail: [email protected] 31 No less than 86% of all Brazilian chicken production facilities are located in the South and Southeast of the country, some 3,500 km from the Amazon biome. The few producers in the Center-West do not pose any threat to the rainforest. 「ブラジルの養鶏・鶏肉産業は、 アマゾ ン生物群系から3500km離れた南部・ 東部地方に集中している (86%) 。 中 央・西部地方にある少数の生産施設は 森林破壊に影響しない。 」 32
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