Participant Launch Packet

Participant
Launch Packet
TOTAL IN PRIZES: $57.5K • 6TH ANNUAL COMPETITION • VIDEOS DUE 8/5
Congratulations!
Thank you for your enthusiasm and dedication to breast cancer
awareness and prevention, and to the Medline Pink Glove Dance
(PGD) video competition.
The Pink Glove Dance reflects Medline’s commitment to saving lives
through raising awareness and funds for early detection of breast cancer.
Some walk. Some run. We dance. For the past six years Medline and its
supporters have been dancing for breast cancer awareness.
In this 2016 PGD launch packet, you will find tools and ideas to get
your #PinkGloveDance team on its way. Follow these seven easy
steps to success.
Click each step to learn more
FAST STATS
1 in 8
women will develop
breast cancer
in her lifetime*
11 years
Medline Breast Cancer
Awareness Campaign
$1.7MM
donated by Medline
to the National Breast
Cancer Foundation
250,000
1. Get approval
people have danced
in videos in pink gloves
2. Create buzz
$1.2M
3. Find a partner
4. Raise money
donated to breast
cancer charities
through the Medline
Pink Glove Dance
* Source: American Cancer
Society, cancer.org
5. Make your video
6. Submit Contestant Entry
7. Get Votes
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
You
Tube
Step 1
Get approval
We’re so glad you’re pumped about participating in the
2016 Medline Pink Glove Dance video competition. It’s time
to dream big and make a difference in breast cancer awareness
and early detection.
Your first step is to get approval to participate from your facility
or organization.
TOOLS
OFFICIAL RULES
FREQUENTLY ASKED
QUESTIONS
FAST STATS
Tip:
• To help you get approval, we’ve included plenty
of information in this launch packet to help answer
questions and provide inspiration.
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
You
Tube
Step 2
Create buzz
Once you have approval, it’s time to get your co-workers excited!
The Medline PGD video competition isn’t a dance fad that’s going
to fade away; it is a international movement that helps build
awareness, share joy and raise funds to eradicate one of the most
commonly diagnosed cancers among women worldwide.
Tips
• Find champions within your facility to organize
and share enthusiasm.
• Send emails and reach out to colleagues on social
media asking them to join the competition.
• Use posters and logos from the toolkit to spread
the word about your plans.
TOOLS
LOGO FILES:
PRIMARY VERSION:
PNG | EPS
REVERSED OUT VERSION:
PNG | EPS
GRAPHIC GUIDELINES
POSTERS
STICKER TEMPLATES
TIPS FOR SUCCESS
• Share questions, comments and excitement on social
media using the official hashtag, #PinkGloveDance.
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
You
Tube
Step 3
Find a partner
Your official PGD entry must feature two organizations—yours
and your community partner. You can work with any number
of organizations on your video and fundraising.
TOOLS
PRESS RELEASE
Participant Announcement
Tips
• Reach out to a local school, police or fire department, social
service agency, sports team, club, sorority, fraternity—anyone
who’s ready to dance and support the cause with you.
PARTNER IDEAS
Local High Schools
• Your community partner can be large or small, public
or private, health-related or not.
Sports Teams
• Choose a community partner who is enthusiastic, ready
to do some work and have some fun for a good cause.
Survivor Groups
First Responders
Service Clubs
Local Governments
Sororities
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
You
Tube
Step 4
Raise money
Each PGD team is required to raise a minimum of $2,000 for
a breast cancer charity of their choice. The charity you select must
be involved in breast cancer research, support, education, or care.
Details are in the Official Rules.
TOOLS
FUNDRAISING TIPS
POSTERS
Tips
We have listed just a few fundraising ideas below, but there are
many more included in the Fundraising Ideas document link to the
right. Share your own ideas on Facebook and Twitter, using hashtag
#PinkGloveDance.
• Bake sales
• Car washes
• Restaurant nights
• T-shirt sales
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
You
Tube
Step 5
Make your video
Here’s the fun part! Note these rules for entering the competition,
and double-check this list before you make your video:
Essay: Tell us in under 150 words about your inspiration to support
breast cancer awareness through the creativity of a PGD video.
Video length: Your video must be no longer than 90 seconds.
Music: You must use one of the PGD officially licensed songs in
your video. If you use a song that is not on the list, your entry will be
disqualified. See the pinkglovedance.com website or check Medline
Breast Cancer Awareness Facebook page for the list of songs.
TOOLS
TIPS FOR SUCCESS
POSTERS
INTERNAL NEWSLETTER
Filming
VIDEO MEDIA ADVISORY
Filming
Dancing: At some point during your video, there must be dancing
while wearing pink gloves. It is not required for the entire video.
Medline provides a free box of pink gloves to every PGD team.
Tips
• Tell your breast cancer awareness story in words, video,
pictures and sound.
• Try dialogue, spoken word, pantomime, skits—PGD embraces
every art form.
• Make us laugh, make us cry, make us think. Surprise us with
your stories.
• Build hype and use the #PinkGloveDance hashtag to share
behind-the-scenes shots of the making and planning of your video
on social media. The PGD team might share your posts on the
official PGD social channels, so get creative. Hint: We like selfies.
•Visit pinkglovedance.com and check out the 2015 videos to see
how others have participated in the PGD competition.
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
You
Tube
Step 6
Submit
contestant entry
You’ve partnered with your community, raised funds, danced,
made your video and told your story. Now it’s time to submit your
video to the Pink Glove Dance team.
Before submitting all of the necessary requirements to enter the official
Medline Pink Glove Dance video competition, here is a checklist
to help you:
•
•
•
•
•
•
•
Received appropriate approvals
Mobilized participation from co-workers
Selected a Community Partner
Fundraised for a breast cancer awareness charity
Received one box of Medline pink gloves
Choreographed a Pink Glove Dance
Created a 90 second Pink Glove Dance video using
a PGD officially licensed song
• Wrote the 150 essay about the inspiration to promote breast
cancer awareness through the Pink Glove Dance video competition
• Identified a breast cancer charity to receive the prize donation
Now you are ready to submit your entry as described in the Official Rules!
• Upload the 90 second Pink Glove Dance video to pinkglovedance.com
• Email the 150 word essay to [email protected]. Put the
name of your facility in the subject line.
• Email verification/receipt of a minimum $2,000 donation to a breast
cancer charity to [email protected]. Put the name
of your facility in the subject line.
NOTE: : Contest entries can be submitted two weeks prior to submission deadline (July 25 August 5). Anything received after August 5 will not be eligible for contest consideration.
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
TOOLS
TIPS FOR SUCCESS
POSTERS
EMAIL TEMPLATE
PRESS RELEASE
Getting Votes
INTERNAL NEWSLETTER
Video Launch
VIDEO MEDIA ADVISORY
Video Launch
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
You
Tube
Step 7
Get votes
It’s simple, right? The videos receiving the most online votes win. In order
to win, the video needs votes. In order to get votes, people must know how
to vote, when to vote and where to vote. Might not be as simple as it seems!
So, to help, “Get Out The Vote,” here are some TIPS!
Tips
• Voting opens on September 12 so it’s best to alert everyone and anyone
you know BEFORE voting begins so they are ready to vote on day 1.
• Use social media, traditional media, email, posters, flyers, word-of-mouth
so everyone in the community knows how to vote, when to vote and
where to vote.
• Host an official Pink Glove Dance Watch-the-Video Party. After viewing,
make sure everyone goes online to vote!
TOOLS
TIPS FOR SUCCESS
POSTERS
EMAIL TEMPLATE
PRESS RELEASE
Getting Votes
INTERNAL NEWSLETTER
Video Launch
VIDEO MEDIA ADVISORY
Video Launch
• Set up voting kiosks in the lobby or cafeteria.
• Encourage co-workers to share the Pink Glove Dance video link on
Facebook, Twitter, and email. Make sure they tell their families and friends
how vote. Remember, viewing isn’t voting!
How to vote
• Go to pinkglovedance.com
• Click on the video(s)
• Enter in the verification code provided on the screen
• Watch the video
• Click VOTE
NOTE: If you are having any technical issues, be sure to contact 844-895-1194.
DATES TO REMEMBER
8/5 Video Submissions Due | 9/12 Voting Begins | 9/23 Voting Closes | 9/30 Winners Announced
CONTACT US
844-895-1194
[email protected]
WAYS TO CONNECT
#PinkGloveDance
You
Tube
Parting thoughts
Keep the dance going
Keep your vision clear. Keep your hands, feet, hearts and minds
working toward the ultimate goal of a world without breast cancer.
TOOLS
OFFICIAL RULES
Keep in touch, share your stories, celebrate
Connect and follow the Facebook page to receive the latest
competition updates, view the latest video submissions, and
get more involved in the competition.
Use hashtag: #PinkGloveDance in tweets, photos, and other
social media posts.
Contact us: [email protected] and 844-895-1194.
FOLLOW US
@PINKGLOVEDANCE
FACEBOOK.COM/
PINKGLOVEDANCE
DATES TO REMEMBER
8/5 Video Submission Deadline
9/12 Voting Begins
9/23 Voting Closes
9/30 Winners Announced
© 2016 Medline Industries, Inc. All rights reserved. Generation Pink, Medline and Pink Glove Dance
are registered trademarks of Medline Industries, Inc. Avery is a registered trademark of CCL Label, Inc.
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Tube
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