Pre – Booking

Transcription

Pre – Booking

Parking and leisure centre
systems
eCommerce
Cross Marketing Opportunities
Thomas Wallraven, Head of Int’l Sales & Account Management
Salvador Rios, Int’l Sales Manager
João Mendonça, General Director, BIGSYSTEMS Portugal
www.scheidt-bachmann.com
systems
Who is S&B?
Company Profile
Founded:
1872
Employees:
2020 (Jan. 2012)
Turnover:
approx. 250m €
Int'l Markets:
>60
100% Family Owned
© Scheidt & Bachmann GmbH 2012
Scheidt & Bachmann Headquarters in Germany
Focus on Transportation
Car Parks &
Leisure Centres
Fare Collection
Signalling
Petrol Stations
Manufacturing Competency
Global Coverage
28 Subsidiaries
> 50 Sales & Service Partners
Presence in more than 60 countries
systems
What does S&B offer
for Airport Parking…
Green Efficiency
BENEFIT
Green Image
Reduced Maintenance
Energy Cost Savings
Light sensor
Radar
• LED technology for illumination & display
• Sensors to control display, illumination &
heating
• Profiles for 'stand by' periods per unit
(e.g. hours of night flying restrictions)
• Deactivation of display after a pre-set
switch-off time following last transaction
• Wake-up remotely, by customer action
(motion) or loop at entry/exit units
• Monitoring of energy use (KPIs)
Energy Cost / Carbon Footprint
Parameters
Cost of energy
Price increase of energy
Expected life time of equipment
No. of POFs
0,15 £/kWh
3 % p.a.
10 years
34
Power
consumption
POF & day
entervo
Green Efficiency
1,98 kW / 24h
Savings over life time of POFs
Reduction
Savings (total)
Savings (in percent)
Reduction of carbon footprint
Alternative
Equipment
6,5 kW / 24h
561,056 kWh
105,198 £
70%
346 t of CO2
entervo Analytics
• Customer specific ad-hoc reports BENEFIT
built from scratch (Drag & Drop)
BI Focused on Parking
or using templates
Basis for Yield Mgt.
• Based on raw, transactional data Ad-hoc Reporting
• Separate reporting data base allows
high-performance data analysis
• Java Web-Client for elaboration
of reports (alternatively MS Excel)
• Drill down functionality
• Exports in CSV, XLS, PDF & JPEG
entervo Universal Interfaces
COUNTING
PAYMENT
Summary, level, standard
counters per facility
Facility opening hours
Update of entervo counters
Create sales transaction
Shift key information
Create/ close shift
VALIDATION
Discount specific tickets
Discount multiple tickets
Vouchers
Promotions
DEVICE CONTROL
PRE-BOOKING
Execute device control
command
System geometry
Event list / device status
3rd party reader
Products
Book / delete reservations
Parking tariff information
Occupancy data
Reservation status
REPORTING
LPR
Identification for
contract parkers, visitor
parking, pre-booking
Print LPN on Tickets
Revenue protection
Fraud prevention
Article / article list
Company / company list
Event / event list
Parking transaction list
Shift settlement list
CUSTOMER ADMINISTRATION
CCTV
Live Stream
Transaction triggered recording
Playback
Customer and account
maintenance
Contract maintenance
Profile maintenance
Customer transactions
Invoicing
CCTV Integration
• Interface with CCTV API
– Live stream within entervo
– Event triggered recording
– Playback of recorded videos
BENEFIT
Integrated Solution
Reducing Complexity of
Control Room
• Transmission of alarms to the CCTV system
CCTV Supplier
S&B
CCTV
Interface
API
Field Devices
CCTV
systems
eCommerce
S&B’s eCommerce Solutions
Pre – Booking
S&B Solution
3rd Party Interface
eCommerce Barcodes
Virtual Encoder Service
(VES)
Web cashier
Retail Barcodes (3rd Party)
Unique Barcodes
Non Unique Barcodes
systems
Pre-Booking
Use Case: S&B Pre-Booking (GRS)
Comprehensive reservation system
including:
– Generic or Customer’s web front end
– Internet payment server
– Incorporated VES for 2D Barcode
generation
– Email service
– Global reservation server (product
and campaign definition)
– entervo reservation module
– Ability to connect other parking
management systems
Reference: S&B Pre-Booking (GRS)
Use Case: 3rd Party Pre-Booking Interface
Interface to 3rd Party Systems, including:
− Secure TCP/IP socket communication
between Airport pre-booking & entervo
− Online tariff calculation based on
‘gate tariff’ (no tariff duplication)
– Online capacity information & real time check
of available spaces
– Product info
– Online request & confirmation of bookings
– Deletion / cancellation of booking
– Support of foreign (non-parking) barcodes
including 2D barcodes as identifier for reservation
– entervo reservation management application as a
fall-back solution
Reference: 3rd Party Pre-Booking Interface
systems
eCommerce Barcodes
Motivators
• Enable airports and operators to participate to
eCommerce channels
• Provide products and tools for online sale activities
• Allow airports and operators to link existing eCommerce
solutions to the parking management system
• Open new marketing channels, including cross
marketing opportunities
eCommerce Barcodes
BENEFIT
Flexibility (Identification)
Use for Pre-Booking
Customer Incentives
Use Case: eCommerce Barcode / VES
Use Case: eCommerce Barcode / VES
Parking Voucher
Use Case: 2D Barcode - entervo Cashier
Fully browser Based
Integrated Cashiering
• Flexible layout
• Multiple layers
• Ergonomic GUI design
• Dedicated GUI 'Web cashier' for
cashiering & ticket production
• Incorporated 2D Barcode
generator
• Distribution of vouchers by email
BENEFIT
No SW Deployment
Flexibility for Cashering
Use Case 'Hotel‘,
‘Vouchers’,….
Clarification:
Differences Pre-Booking vs. eCommerce Barcodes
• Pre-Booking
– Pre-Booking includes capacity management
– A Space will be guaranteed for the customer
– Pre-Payment in any case possible and useful
• eCommerce Barcodes
– VES for 2D Barcode generation does not include any
capacity management
– No space will be guaranteed to the customer
– Pre-Payment for access vouchers possible but depends
on specific use case
– Focus on promotional activities
systems
entervo 3rd Party Barcode
Processing
Cross Marketing
Motivators
• Provide tools to interconnect retail business and airport
parking
• Potential to sell a marketing tool to airport retailers
• Potential to use airport retailers as marketing channel
The Concept
Breakfast
Special
1,00 € Discount
New Coke
with Lime
0,50 € Promotion Discount
Purchase
> 20 €
0,50 € Discount
Discussion
• Which eCommerce Solutions do you have in place
today?
• How is it interconnected with your parking solution?
• Do you have any cross marketing activities in place
today?
Discussion
• Do you see potential for eCommerce barcode
applications?
Parking Voucher
• Do you see potential for 3rd party barcode
applications?
systems
Thank you for your attention!

Pre – Booking

Transcription

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