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Présentation PowerPoint
OVERVIEW OF THE BRAND
HAUTE HORLOGERIE, FABRIQUÉE EN FRANCE À MORTEAU, JURA.
CONTENTS
1. HISTORY OF THE BRAND
2. THE COMPANY ICONS
3. THE BUSINESS
4. THE WORLD OF MARKETING
5. THE DISTRIBUTION NETWORK
THE HISTORY OF THE BRAND
40 YEARS OF HISTORY
In the heart of the Franco-Swiss Jura mountains, the historical birthplace
of watchmaking, Pequignet is an authentic luxury brand perpetuating the
great watchmaking tradition in an independent French firm, committed to
quality and passionate about its craft.
In 1973 in Morteau, a region where traditional
watchmaking was slowly dying out, Emile Pequignet
founded the Pequignet brand and signed it with his
initials "EP".
Having entered traditional watchmaking at the age
of 16, Emile Pequignet was as talented as he was
ambitious. From the outset, his strength lay in the
boldness of his creativity and in the quality of the
materials which he carefully chose.
Honoured with five Cadran d’Or awards for the
beauty of its Ladies' collections, the Pequignet
brand is now the preferred brand of a generation of
modern, elegant women.
A great horse-lover, Emile Pequignet made the
Pequignet brand into a true ambassador in the
equestrian world in the 1980s and 1990s.
At the start of the millennium, Emile Pequignet took
a well-earned retirement. Thirty years of passion
and conviction enabled him to position the
Pequignet name as the jewel in the crown in luxury
watchmaking, an inspirational hallmark of Swissmade French elegance.
THE HISTORY OF THE BRAND
40 YEARS OF HISTORY
Didier Leibundgut took over the brand in 2004
and set about making Pequignet an Haute
Horlogerie manufacture.
In 2006, Pequignet opened its in-house Haute
Horlogerie laboratory, equipped with the very
latest technology, ably supported by the
prodigious talents of its watch engineers.
In 2010 and 2011, the brand installed its
Manufacture workshops and gave birth to an
ultra-innovative
mechanical
movement
combining reliability, precision and performance:
the Calibre Royal.
The Royal fleur-de-lis became the emblem of
Pequignet.
In 2012, despite great critical success, Pequignet
experienced a difficult year. Two private
investors then bought out the company, with the
aim of preserving its independence. Laurent Katz
became
the
company's
Chairman.
An
experienced manager, he devised a new
development strategy for Pequignet.
THE COMPANY ICONS
TWO VISIONS, TWO ICONS
There is no luxury watchmaking brand without its iconic model,
a recognisable model which is different from all the rest,
possessing a timeless beauty.
There is no iconic model without a visionary spirit to give it
life.
Thanks to the exceptional talents of Emile Pequignet and
Didier Leibundgut, today the Pequignet brand is in the
fortunate position of having 2 icons:
Moorea Collection
Manufacture Collections
equipped with Calibre Royal®
THE COMPANY ICONS
MOOREA COLLECTION
The MOOREA Collection has maintained its incredible success since
1984, embodying worldwide a certain expression of the "French touch",
the subtle combination of sophistication and restraint.
The inspiration behind the
legendary MOOREA Collection
was Emile Pequignet's passion
for his race horse, Moorea,
the king of the horse shows in
the 1980s.
In search of a strong and
distinguished identity, Emile
Pequignet invented the famous
MOOREA link bracelet; this was
a steel grain-shaped link
hinged with the bracelet,
perfectly identifiable in its
design.
Today, the products in the
MOOREA Collection are made
in France. Younger and more
accessible
ranges
will
complete the Collection.
THE COMPANY ICONS
MANUFACTURE COLLECTIONS
equipped with Calibre Royal®
Created in 2011, the real flagship of the Pequignet company, the Calibre
Royal® is a mechanical movement produced in the manufacture and a
symbol of the Renaissance of French Haute Horlogerie.
The Calibre Royal® was entirely designed, prototyped,
tested and assembled in Pequignet's Haute Horlogerie
laboratory in Morteau.
Its creation required 279 technical drawings, 318
components, of which 316 were created to plan by the
Pequignet laboratory, 150 tools and component
manufacturing matrices, and more than 20,000
dimensions…
Benefiting from 9 international patents, the Calibre
Royal® is a true masterpiece of innovation!
In addition to its absolutely unprecedented performance, the Calibre
Royal® is a grandes complications movement at a revolutionary price.
Paris Royal
Collection
Rue Royale
Collection
Royal Triomphe
Collection
Royal Grand Sport
Collection
Royale Titane
Collection
THE BUSINESS
THE HEADQUARTERS
Located in Morteau since 1973, the
brand has kept its original building,
although it has been extended;
much work has also been necessary
for the installation of an Haute
Horlogerie Laboratory and the
creation of ultramodern production
workshops.
The company currently employees
around 50 people, and incorporates
2 production workshops, an R&D
department, Quality Control, AfterSales,
Marketing
and
Sales
Administration departments.
THE BUSINESS
 Huy Van Tran
THE LABORATORY
Entirely dedicated to research and
development of the Calibre Royal®,
Pequignet has an Haute Horlogerie
laboratory
incorporated
into
the
company's headquarters in Morteau.
Under the management of Huy Van Tran,
Designed/Head of R&D, this laboratory
is fitted with the latest and most
powerful
equipment:
Variocouple
instrument, Binoculars with exposures to
100,000th, 3D optical testing…
The 318 components of the Calibre
Royal® are subject to a strict quality
control using a state-of-the-art technical
system.
THE BUSINESS
THE MANUFACTURE WORKSHOP
In a Manufacture workshop
branded with the company
colours, each watchmaker has
their
own
dedicated
ultramodern equipment, which
optimises their every action
and is conducive to the
relaxed concentration required
to achieve watchmaking works
of art.
The Manufacture workshop
benefits
from
perfect
conditions with indirect light,
air circulation, and cuttingedge technology.
Around 200 movements are
produced each month by a
specialist team of twenty
people, each of whom has
been fully trained specifically
on the Calibre Royal®.
THE BUSINESS
THE TRADITIONAL WORKSHOP & AFTER-SALES
This workshop is dedicated to the production, checking and
repair of Pequignet products, which requires the use and
management of several thousand references.
Thanks to this internal structure, the Pequignet After Sales
Service can offer a high level of responsiveness, ensuring short
processing lead times can be met.
THE WORLD OF MARKETING
CREATIVE VISION AND MARKETING STRATEGY
The World of Marketing at Pequignet is based on a unique creative vision and
a perfectly implemented Marketing strategy.
The fleur-de-lis is the thousand-year-old symbol of the
French royalty.
 An elegant booth concept à la française
THE WORLD OF MARKETING
COMMUNICATION SUPPORTS AND DISPLAYS
 Manufacture Sales support stamped with
fleur-de-lis
 Moorea displays
 Moorea displays
 Moorea and Manufacture catalogues
THE WORLD OF MARKETING
A BUILDING ONLINE COVERAGE
A new website with a modernized design and plateform
- Detailed information for each watch easy to reach
- A complete retailers' list
- Documents easy to download
Pequignet on the social networks:
@MontresPequignet
Pequignet Manufacture
Pequignet Manufacture
Pequignet Manufacture
#Pequignet
THE WORLD OF MARKETING
NATIONAL AND INTERNATIONAL EVENTS
Pequignet Manufacture represented during national and
international fairs: Baselworld, Paris, London, Moscow,
Hong-Kong, Netherlands, Qatar
THE WORLD OF MARKETING
A HUGE MEDIA SUCCESS
Pequignet's passionate and authentic 40-year history, and the exceptional
quality of its products, has won over the watchmaking press worldwide.
THE WORLD OF MARKETING
SHOWERED WITH AWARDS
Since their commercial launches in 2011 and 2012, Pequignet's Rue
Royale and Royal Grand Sport, equipped with the Calibre Royal®,
have won 4 prestigious "Watch of the Year" titles, in recognition of
their technical excellence and their quintessential French elegance.
Watch of the Year 2011
00/24 – Netherlands
Watch of the Year 2012
Passion des Montres – Belgium
Watch of the Year 2012
Chronos – Japan
Balancier d’Or 2013
Uhren Magazin – Allemagne
THE DISTRIBUTION NETWORK
TODAY'S MARKETS
The Pequignet brand is sold across 4 continents, in over 30 countries, via
a prestigious and select distribution network.
EUROPE
ASIA
AMERICA
AFRICA
THE DISTRIBUTION NETWORK
PEQUIGNET BOUTIQUE
2 concept stores in France: a place dedicated to elegance and beauty
 Besançon
 Strasbourg
THE DISTRIBUTION NETWORK
PEQUIGNET BOUTIQUE
Galerie Lafayette, Paris
Boutique
Les Montres
Paris
Boutique Lepage, Lille
THE DISTRIBUTION NETWORK
PEQUIGNET BOUTIQUE
Hall of Time, Brussels, Belgium
Berry’s Jewellers Victoria
Quarter, UK
Zbinden Bijouterie,
Geneva
Mr Joseph Beainy
International Sales Director
+ 33 3 81 67 96 09
[email protected]
www.pequignet.com
PEQUIGNET - 1 rue du Bief - 25500 Morteau - FRANCE