SAVEUR Magazine Product Average for Period Period

REPORT FOR JUNE 2012
SAVEUR Magazine
TOTAL AVERAGE CIRCULATION
For the six months ending June 30, 2012
Print and Digital (Replica)
Total Paid Subscriptions
Total Verified Subscriptions
Total Paid & Verified Subscriptions
Total Single Copy Sales
Total Paid & Verified Circulation 278,743
11,939
290,682
38,960
329,642
4 MM+
TOTAL BRAN
D
FOOTPRINT
Subject to Audit for the six months ended June 30, 2012
Average for Period
Product
Period
WEBSITE
Average Monthly Unique Browsers:
Average Monthly Page Impressions: 884,263
4,310,340
Six Months Ended June 30, 2012
Dinner Party
otal Net Copies Distributed:
T
Average Net Distributed Per Month:
3,647,061
607,844
Six Months Ended June 30, 2012
Celebrations & Summer Fridays
otal Net Copies Distributed:
T
Average Net Distributed Per Month:
223,899
37,317
Simple Weeknight MealsTotal Net Copies Distributed: (See Explanatory #2)
Average Net Distributed Per Month:
3,884,612
647,435
www.SAVEUR.com
(See Explanatory #1)
eNEWSLETTERS
SOCIAL MEDIA SITES
FacebookLikes:
Twitter
Followers (Total):
Pinterest
Brand & Page Followers:
(See Explanatory #3)
WEBSITE
62,601
191,588
160,775
eNEWSLETTERS
As of October 1, 2012
SOCIAL MEDIA
04-1020-0
REPORT FOR JUNE 2012
m ay
T H E G R E AT E S T P O R K S A N DW I C H I N A M E R I C A
page 22
2 0 1 2
S A V E U R no. 147
C or s ic a • A r t i s a n B r e a d s • Se n e g a l • Iowa’s Por k S a n dw ic h e s • Por t ug u e s e Wi n e s • Pa r i s’s B e s t Ne w R e s t au r a n t
15
R
SUPEES
WIN
sip this
S a v o r a Wo r l d o f Au t h e n t i c C u i s i n e
MAKE
to mer
sum
THIS
BREAD
Discover
Corsica
The island’s
cuisine is a food
lover’s dream
page 30
From baguettes
to rustic sourdoughs, learn
how to bake
artisan breads
like a pro. Plus,
the country’s
top 20 loaves,
and more
page 42
Four-Hour Baguette
See page 52 for the
recipe
SAVEUR Magazine
SAVEUR seeks out stories from around globe that weave
together culture, tradition, and people through the
language of food. Throughout every medium SAVEUR
honors a fundamental truth: cooking is one of the most
universal–and beautiful–means of human expression.
RATE BASE: 325,000
147
SAVEUR .COM
SAV0512_cover_pdf.indd 2
3/30/12 2:28 PM
Product
Frequency/Circulation
SAVEUR MAGAZINE
PRINT AND DIGITAL (REPLICA)
JAN/FEB
MAR
APR
MAY
JUNE/JULY
SIX MONTH
Paid SubscriptionsAVERAGE
Print 263,886
258,715
265,806
265,746
260,493
262,929
Digital (Replica) 13,078
19,491
16,613
16,803
13,086
15,814
Total Paid Subscriptions 276,964
278,206
282,419
282,549
273,579
278,743
Verified Subscriptions 16,427
16,427
8,947
8,947
8,947
11,939
Total Paid & Verified Subscriptions
293,391
294,633
291,366
291,496
282,526
290,682
Paid Single Copy Sales
Print 38,394
35,674
32,956
36,625
46,719
38,074
Digital (Replica) 1,488
1,153
918
686
182
886
Total Single Copy Sales
39,882
36,827
33,874
37,311
46,901
38,960
Total Paid & Verified Circulation 333,273
331,460
325,240
328,807
329,427
329,642
Subject to Audit for the six months ended June 30, 2012
www.SAVEUR.com
SAVEUR editors carefully curate SAVEUR.com with features from the magazine and
web-exclusive videos. Whether it’s finding the most authentic tamale recipe, a travel
guide of San Francisco, or an insider look at Mexican cuisine, you can find food & travel
journalism from around the world on SAVEUR.com.
Product
Monthly Unique Browsers and Page Impressions
2012 Monthly Unique Browsers
WWW.SAVEUR.COM
Six Month Average
JAN 2012
FEB 2012
MAR 2012
APR 2012
MAY 2012
JUNE 2012
883,949913,883 840,682 897,346 886,397 883,318
884,263
2012 Monthly Page Impressions
WWW.SAVEUR.COM
Six Month Average
JAN 2012
FEB 2012
MAR 2012
APR 2012
MAY 2012
JUNE 2012
4,344,8674,378,379 3,981,066
4,179,014 4,249,835 4,728,880
4,310,340
Saveur, New York, NY, Page #2
REPORT FOR JUNE 2012
eNewsletters
Each week SAVEUR editors compose a menu of simple, delicious recipes for weeknight cooking as well as
home entertaining tips and ideas. Additional “Celebrations” eNewsletters are sent out on and around holidays,
and the “Summer Fridays” series is sent out every Friday from Memorial Day to Labor Day. SAVEUR was
recognized by min in 2012 in the Best Email Newsletter Category.
Product
Monthly eNewsletter Distribution
DINNER PARTY
Month
Issues
Total
Monthly Net
Distribution
January 2012
4
536,163
February 2012
5
667,889
March 2012
4
583,219
April 2012
4
547,290
May 2012
4
720,514
June 2012
TOTAL FOR PERIOD
4
591,986
25
3,647,061
MONTHLY AVERAGE
607,844
CELEBRATIONS & SUMMER FRIDAYS
Month
January 2012
February 2012
Issues
Total
Monthly Net
Distribution
N/A
N/A
2
21,238
March 2012
1
11,572
April 2012
2
24,804
May 2012
2
39,330
June 2012
5
126,955
12
223,899
TOTAL FOR PERIOD
37,317
MONTHLY AVERAGE
SIMPLE WEEKNIGHT MEALS
Month
Issues
Total
Monthly Net
Distribution
January 2012
4
February 2012
4
446,879
March 2012
4
600,898
April 2012
5
773,751
May 2012
4
652,650
June 2012
4
677,676
25
3,884,612
TOTAL FOR PERIOD
MONTHLY AVERAGE
Saveur, New York, NY, Page #3
732,758
647,435
REPORT FOR JUNE 2012
Social Media Sites
SAVEUR readers are active participants in social media sites, including a page
for Facebook, an active Twitter feed, and an engaged Pinterest following.
Product
Total Users
62,601
as of October 1, 2012
Likes
191,588
as of October 1, 2012
160,775
as of October 1, 2012
Followers (Total)
Brand & Page Followers
Explanatory
SAVEUR Magazine
FIELD SERVED: SAVEUR is edited for those who are passionate
about authentic food & travel experiences. It explores the cuisines
of the world, tracking recipes and ingredients to their places of
origin and illuminating their histories, traditions and local flavors.
NOTE: The Total number of unique browsers is adjusted to
remove duplicate Visits by the same browser. In other words,
regardless of the number of times that a browser visited the site
they were considered a single unique browser for the period.
DEFINITIONS
INTERNAL PAGE IMPRESSIONS: Website activity that is generated by indviduals with IP addresses known to be associated with
the website. This activity is excluded from the report.
Published by Bonnier Corporation
FREQUENCY: 9 times/year
NONQUALIFYING ACTIVITY: Unsuccessful transfers of
requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not
in use (i.e., a human was not viewing the page at the time of the
request) are considered non-qualifying and have been deducted
from the report.
ISSUES IN THIS REPORT PERIOD :
5 (January/February, March, April, May, June/July)
DESCRIPTION OF DIGITAL EDITION (REPLICA):
The Digital Edition is an exact replica of the
print product in format and advertising content.
The Digital Edition is available at www.SAVEUR.com.
PAGE IMPRESSIONS: The combination of one or more files
presented to a viewer as a single document as a result of a single
request received by the server.
For additional circulation information, please see
the June 2012 ABC Publisher’s Statement
for SAVEUR. (ABC member number 04-1020-0)
#1 WEBSITE
Domains included in Web Activity: m.saveur.com, saveur.bonniersubscriptions.com, virtuoso.saveur.com, www.saveur.com.
This site uses the cookie-based method to measure unique
browsers. If cookies are not accepted, then the IP address & useragent in combination based method is used to measure unique
browsers.
UNIQUE BROWSER: A unique and valid identifier. Sites may use (i)
IP+User-Agent and/or (ii) Cookie.
This metric measures each browser, it does not measure a person.
Counting of unique browsers may overstate or understate the
number of individual devices concerned due to factors such as
dynamic IP address allocation, significant levels of uniformity in
IP and browser combinations operating through a proxy, cookie
blocking and deletion.
Saveur, New York, NY, Page #4
REPORT FOR JUNE 2012
Explanatory (Continued)
SAVEUR Magazine
#2 E-NEWSLETTERS
DEFINITIONS
NET DISTRIBUTION: The Newsletters from a given newsletter
mailing that reached the subscriber’s e-mail delivery server with
a positive status code response received in return, net of any
internal and test addresses. Calculated by subtracting undelivered
messages from gross sent messages.
SENT: The total number of messages deployed for any mailing
less tester addresses and invalid e-mail addresses.
UNDELIVERED: Messages that did not reach a subscriber due to
any of several reasons, including invalid or expired e-mail address,
temporary server problems or unsubscribe actions. (Includes both
hard and soft bounces.)
TWITTER FOLLOWERS (TOTAL): Twitter is a real-time short messaging service that works over multiple networks and devices.
Followers are registered accounts of Twitter who may receive one
of Saveur’s branded “tweets” on their personal Twitter account
pages. (A “tweet” consists of a text message of 140 characters or
less.) The number represented in this report is the total “followers”
and may contain accounts that “follow” more than one feed (e.g.,
may contain duplicates). A Twitter account may not equate to an
individual person.
PINTEREST BRAND & PAGE FOLLOWERS
Pinterest is a Social Network that allows users to share and organize content on their browsers. Once someone follows another
Pinterest user, they can then choose to display Saveur content on
their personal Pinterest page. A Pinterest account may not equate
to an individual person. A total of 24 Pinterest Boards branded to
Saveur are included in the totals.
#3 SOCIAL MEDIA SITES
FACEBOOK LIKES: Facebook is a social networking website that
is operated and privately owned by Facebook Inc. The number
of “likes” are the number of individual Facebook profiles that
have signed onto the Facebook page created and maintained by
Saveur. “Likes” may allow content from this Facebook Page to be
displayed on their personal News Feed tab. The number represented in this report is the total “likes” and may contain individuals that “like” more than one page (e.g., may contain duplicates).
A Facebook profile (account) may not equate to an individual
person.
To Members of the Audit Bureau of Circulations:
Data annotated as ‘subject to audit’ represent items reported on the most recent ABC member’s Publisher’s Statement and will be verified at the
next scheduled audit period.
Other data have been examined in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we
considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
SAVEUR, published by Bonnier Corporation, 15 E. 32nd Street, 12th Floor, New York, NY 10016
Saveur, New York, NY Page #5 - #231368 - 744
October 2012
Copyright © 2012 Audit Bureau of Circulations. All rights reserved.
04-1020-0