Operator Under Performed

T
I
Majalah C
All about ICT in Indonesia
No. 22 Edition II Year March 2014
Operator
Under
Performed
Monetized OTT is the
Operators' Lifesafer
Djoko Tata Ibrahim
Marketing Is Art
E-Magazine|Free
www.majalahict.com
FROM THE EDITOR
After being present for over a year
on your PC, tablet and smartphone
Majalah ICT always intends to
increase its content quality.
In addition to being present in
digital format, through the website
www.majalahict.com and twitter
account @IndoICT, readers can also
follow IT and telecommunication
issues updated daily.
At this time there have been many
digital magazines for IT segment,
however Majalah ICT is the first
and pioneer of digital magazine in
the field of Indonesia information
technology. Our presence even
took place when print media and
magazines still existed.
Now, when printed edition
of IT have difficulties in facing
competition and increased
production cost, many of them
switched to digital.
Finally, we always expect readers
support, since without your support
we are nothing.
ADVERTISING TARIFF
Cover
184 x 50 mm:IDR 2 million/edition
50 x 50 mm :IDR 1 million/edition
Back Page
Full page
:IDR 750,000 /edition
Half page :IDR 500,000/edition
184 x 50 mm:IDR 250,000/edition
50 x 50 mm :IDR 100,000/edition
Halaman Dalam
Full page
:IDR 750.000/edition
Half page :IDR 500.000/edition
184 x 50 mm:IDR 250.000/edition
50 x 50 mm:IDR 100.000/edition
2
Majalah IC T
No. 22• March 2014
COVER PHOTOGRAPH:
Djoko Tata Ibrahim
PHOTOGRAPH: Kahfi Kamaru
COVER DESIGN: F. Tian
Index:
Security System Datascript Style.....3
Under performed Operators.............4
Monetized OTT Is the Lifesaver
of Operators.....................................6
XL Is the Strong Opponent for
Telkomsel.........................................8
Stickerized Laptop Polemic............10
Djoko Tata Ibrahim, New Kids on
the Block in Telecommunication.....12
Picture Gallery.......................... 16-17
Impact & Challenge of Network
Virtualization Regulation................18
Local Cellular Phones
In The Early Year............................20
EDITORIAL
Editor in Chief Arif Pitoyo
Editorial Address : Villa Cemara No.22
Jl. Sawangan Raya-Depok
Email: [email protected]
ADVERTISING & PROMOTION
Email: [email protected]
Telephone: 08159302319 (Era)
Facsimile 021- 7756782
WINDOW DRESSING
Security System
Datascript Style
Datascript presents integrated security
solution which may be applied by business
actors, particularly in manufacturing
industrial sector.
This security system solution covers from
the out most layer, namely factory main
gate, working area in the factory up to the
parking area.
The security systems presented are
among others Boom Gate to block vehicle
queue, Long Range to limit drivers and
vehicle which intend to enter the factory
area, access control for measuring
parameter in daily operation in the factory
area. In addition there are also CCTV,
pedestrian gate, walkthrough and paper
shredder.(02)
Produc
su
t
i
j
u
F
t from
y
ine arra
l
e
n
o
l-in
ktop al supports to
s
e
d
C
st P
full
s newe y to provide
t
i
f
o
o
f tw
ead
ing
ence o s which are r tem.
s
e
r
increas
p
e
e
s
h
e
h
t
y
r
t
s
u
o
t
d
t
)
C
ce
C
tter
fea
announ ts integrated boration (UC& T bring UC& velop the be .
u
s
t
i
j
u
–
F
23
olla
eds
o de
by i
hened nications & C SPRIMO X9 hich intends t the users’ ne
t
g
n
e
r
t
E
s
h
Commu
23 and
vision w
ogy wit
Unified ESPRIMO X9 cting Fujitsu itable technol
e
Fujitsu ce level, perf roviding of su
an
ep
perform ity through th
n
commu e newest
1,
With th
module d
a
i
d
e
multim as integrate
h
llegrated
t
a
u
n
s
i
t
o
i
t
j
n
u
s
a
F
re
g
r and
creatin
e featu
all thes SPRIMO PC, which is easie
E
in-one ication system
n
commu ctive.
ff e
more e
The N
e
n
O
n
i
l
ew Al
Majalah IC T
s,
No. 22• March 2014
33
HOT NEWS
Underperformed
Operators
A
Arif Pitoyo
4
Majalah IC T
No. 22• March 2014
ll operators, particularly those
listed in stock exchange, have
disclosed their achievements
in 2013. Unlike Tekomsel and
its subsidiary Telkom who achieved
big success, other operators were
underperformed, several of them are
even threatened to be discontinued.
To make matters worse, outside the
largest 3, operators still have negative
EBITDA margin which means they are
still trapped in the cliff of loss while
to free themselves from loss it will be difficult unless
there is a helping god such as XL which acquired AXIS.
Operators that are threatened to be discontinued
are among others PT Bakrie Telecom Tbk (Esia) and
certainly AXIS, meanwhile Tri and Smartfren are
predicted to be able to survive longer due to the
strong capital.
Indosat, through its financial statement reveals that
during 2013 it suffered loss of up to IDR2.78 trillion,
despite from revenue point of view, actually Indosat
increased by 6.4 percent from 2012 to become
HOT NEWS
IDR23.8 trillion from
previously IDR22.42
trillion.
Business burden increase
and foreign exchange
value loss were the
triggers of Indosat high
loss, moreove with the
debt burden in the amount
of IDR23.93 trillion
with funding of rental
obligation in the amout of
IDR3.94 trillion. Indosat
burden becaming heavier
with the additional IM2
case fee in 2013 which
drained its energy and
fund.
It is predicted that
capex increase for
network modernization
and spectrum framing will
weaken Indosat financial
condition in the next 1-2
years.
Meanwhile in XL, the
company revenue also
shows increase in 2013
compared to 2012.
In 2012 the company
revenue was IDR20.97
trillion, in 2013 XL
revenue increased to
become IDR21.26 trillion.
Unfortunately, the
increased revenue is not
followed by nett pofit
which decreased from
IDR2.76 trillion in 2012
to become ‘only’ IDR1.03
trillion in 2013.
Same as Indosat,
nett profit decrease
was caused by foreign
exchange loss and
business burden increase
to become IDR19.61
trillion compared to the
previous year IDR16.62
trillion.
Smartfren is still troubled
by past debt and is still in
negative zone despite the
decreasing loss. This year,
such Sinar Mas Group
subsidiary is optimistic
that it can reach positive
EBITDA margin. Whereas
Tri, despite its
reluctance to reveal
its performance
result, is predicted
to still suffer loss.
On the contrary,
Telkom has recorded
nett profit of up
to IDR14.2 trillion.
From such figure,
Telkom Group total
revenue reached
up to IDR83 trillion. This
confirms that Indonesian
telecommunication market
has still been absolutely
controlled by Telkomsel.
Such Telkom revenue
which reached IDR83
trillion increased by
approximately 7.5 percent
from the previous year
revenue. Such revenue
is fully supported by
business revenue growth
of Telkomsel by 10.1
percent.
Surprisingly, despite
this has taken place for
the last three years, the
government and regulator
still guess the cause of
operators’ performance
decrease, unlike the
period of 2005-2009
when their performance
was still glowing.
If regulators are still
guessing, how can they
compose and draft
regulations that can cure
the industry? With healthy
industry, customers and
the state can enjoy its
use.
Majalah IC T No. 22• March 2014
35
HOT NEWS
Monetized OTT is
Operators’ Lifesaver
Arif
O
ver The Top (OTT)
application issue is
neverending.
In addition to its
benefit, it is considered
as a parasite that bothers
its network. Moreover this
parasite does not pay the
rent whatsoever to its
mother tree.
6
Majalah IC T
No. 22• March 2014
When data
service grows
fast, the
presence
of OTT is
operators’
weapon to
maintain
customers, at
the same time
grab customers
from other
Pitoyo
operators
through low
data tariff
offer. It is very
inexpensive
that operators
do not have
the strength to bear the
operational cost which
continues to decrease
their revenue.
To avoid loss,
telecommunication
operators must structure
charging data and apply
tariffing strategy for OTT
or profit decrease just like
what took place in 2013.
Members of Indonesia
Telecommunication
Regulation Board (BRTI)
Nonot Harsono said that
if charging data was
adjusted, revenue and
nett profit could increase.
“However if pricing
strategy is not improved,
it could increase, since
tariff always increases,
are you going to continue
providing it for free
but you suffer loss or
improve, that is operators’
choices,” he said.
According to Nonot,
if for the sake of
customers’ preference
operators provide free
data service instead of
improving tariffing system,
operators’ revenue must
decrease, and they might
as well kill themselves.
A number of mediocre
operators such as Tri,
Smartfren and Esia even
HOT NEWS
highly depend on data
service in order to be
able to compete with
the 3 largest operators
considering that voice
service not only does
not attract customers
it also contains large
interconnection fee.
Still on Over The
Top (OTT) service
and cellular operator,
this time around the
context is how operators
survive with decreased
revenue, particularly in
terms of telephone use
or messange sending.
Synergy with OTT service
is one of the keys of
survival for cellular
operators in this tight
competition era.
According to Ericsson,
countries whose majority
of customers have used
smartphones, more than
50% of their revenue
have been donated for
of data consumption.
There is no reason to say
that data is unable to
become the locomotive of
new revenue source for
network owners.
Concerning the discourse
of OTT service fee
imposure Ericsson said
that for certain OTT
services it would be
normal if cooperation
was held involving
funding considering that
infrastructure investment
was indeed not cheap.
This is considered as
normal since
operators
bear
investment
fee for
network and
service quality
for users.
With
business
model that
is mutually
beneficial,
cooperation
among operators and
OTT should be more
maximized.
XL for instance, in its
cooperation with OTT
discussed its step with
OTT players to obtain
the right business
model, provide benefits
for customers, and has
service diversification.
XL begins to request
OTT that cost be shared
for infrastructure, and
OTT is willing to pay for it,
among others in the form
of cost notification to
customers.
Monetized OTT can also
be in the form of sticker
sales allocation, there is
also a number of OTTs
that start to provide
spaces in their platforms
for XL marketing purpose.
Revie said that allocation
from OTT can also be
obtained from its users’
volume.
Majalah IC T
No. 22• March 2014
37
TELECOMMUNICATION
XL Is the Strong
Opponent for Telkomsel
Majalah ICT
The approval of Business
Competition Supervisory
Commission (KPPU) on
merger and acquisition of
XL upon AXIS has really
provided fresh air for the
both of them. On the one
hand, AXIS admited that it
could no longer survive.
Such operator has no
longer been unable to
face tho more difficult
situation since it continued
to suffer loss. As the
fifth GSM operator in
Indonesia, it is very difficult
for AXIS to compete
in terms of tariff and
service in this country’s
telecommunication
industry.
As to XL, despite its
long journey to go after
Telkomsel both in terms
of number of customers
and revenue, this Axiata
subsidiary has a good
chance to be a strong
competitor due to the
same frequency ownership,
namely 45 MHz, and both
of them have 25 MHz on
1800 Mhz band prepared
8
Majalah IC T
No. 22• March 2014
for LTE.
There are
many sides
that
worry
Tel­
komsel,
which 65%
shares are
owned by
Telkom and
35%
are owned
by Singapore Telecom
(Singtel), will be slided and
defeated by XL.
However, with the
number of customers
which is two folds higher
TELECOMMUNICATION
than XL, reaching 131.5
million users, Telkomsel
is considered as very
powerful and it will be
difficult for XL to keep up
with.
To be able to keep up
with Tekomsel, moreover
when customers are
bored, to increase the
number of customers, the
only way to do it is by
acquiring other operators’
customers. Whereas
acquiring customers is
more difficult compared
to establishing new area,
therefore XL requires
another years to be able
to keep up with Telkomsel
customers.
As to the frequency
allocated to XL, the value
will be the same as that
of Telkomsel, and it is
affirmed that the amount
of frequency owned does
not correlate with the
increase of the number
of customers, it can even
be useless, since the
frequency is not optimally
used. Such under utilized
frequency can even be the
company burden in paying
the frequency use right
fee (BHP).
Operators with the
increasing amount of
frequency also have
advantages in terms of
network efficiency, namely
the establishment of
BTS with fewer number
compared to those that
have smaller frequency.
Nevertheless, Telkomsel
should no longer live in
a dream. The closest
opponent of Telkomsel
was previously Indosat
which only had half of the
number of Telkomsel’s
customers.
However
now with
the merger
of XL and
Axis, the
number of
customers
of XL has
passed
Indosat and
is closer to
that of Telkomsel.
Frequency capital and
infrastructure seem to
really be utilized by XL
to be able to at least be
close to Telkomsel and
not left behind by Indosat.
To be able to keep up with
Telkomsel, XL has to be
encouraged to open new
markets in the outmost
parts of Indonesia.
Majalah IC T
No. 22• March 2014
39
INFORMATION TECHNOLOGY
Laptop
Stickerized
Polemic
Arif Pitoyo
T
he availability of
many IT devices,
particularly illegal
or black market
(BM) notebook circulated
in computer sales centers
has caused the Ministry of
Industry to come up with
the idea of stickerized
10
Majalah IC T No. 22• March 2014
legal products and
appoint Indonesia
IT Industrial
Association (AITI)
to arrange the
same.
The reason of
appointing AITI
is that since the
beginning such
association proposed such
IT stickerized products.
This AITI proposal is
an input from foreign
vendors. AITI claims as
the closest institution
to PC vendors and
global noteboook since
it is the partner of their
sales in local markets
or as their distributor.
BM PC circulation in
Indonesia turns
out to be very
large. Indonesia
Computer
Businessman Association
(Apkomindo) predicts
that almost half of the PC
circulated in each quarter
are BM or on the same
level as 3.5 million units.
Apkomindo members
who are mostly local PC
assembler and global
brand PC distributors are
concerned since out of 7
million units of circulating
notebooks and PC half
of them are illegal or
smuggled.
However, rejection
voice directly comes from
INFORMATION TECHNOLOGY
Indonesia Telemathic
Society (Mastel) through
its spokesperson Rudi
Rusdiah. Rudi is the
caretaker at Apkomindo
since as we all know in
the body of Apkomindo
body there is a breakage
between Foundations
which then became
caretakers and association
sides.
A number of information
technology practicioners
question the policy of
Minister of Industry which
obliges IT devices to use
hologram stickers which
can be ordered to an
appointed association.
Since November 2013,
there has been a Minister
of Trading regulation
regarding a rule that
computer goods including
tablet
and
handset
imported must have
postel label stickers and
their packaging must be in
the Indonesian language.
At first this was too
much trouble however
finally importers can
anticipate this
rule after being
socialized for a year.
Fortunately, sticker
and packaging in the
Indonesian language
are not determined
on where they
must be made
or who can make
them therefore this
regulation is not too
much trouble.
Mastel firmly
declines such
stickerized and
labelized notebook.
Mastel considered
the presence of
overlapping rules
and regulations
regarding stickerized
goods
wihtout
any clear
coordination
and tend to cause trouble
to the industry and its
markets.
Such mastel stickers
are based on complaints
and inputs from several
global notebook products
principal brands which are
members of Mastel which
feel that the new NIP
(Industrial identification
Number)sticker proposal
will only add burden to the
industry.
AITI itself claims that its
side does not generate
profit from the application
of stickerized notebooks.
Such association admits
that the price of sticker
is only IDR1,000 far lower
that its production cost
and its procurement
is also conducted by
offshore vendors or
principals.
Majalah IC T
No. 22• March 2014
3
11
PROFILE
Djoko Tata Ibrahim
New Kids on the Block
in Telecommunication
12
Majalah IC T
No. 22• March 2014
PROFILE
Arif Pitoyo
T
his man’s style is
very casual when
meeting majalah
ICT in his office
in Sabang area, Central
Jakarta. With jeans, t-shirt
and black leather, Djoko
Tata Ibrahim greeted us.
Djoko Tata Ibrahim is a
new name in Indonesian
telecommunication. He did
not appear until the birth
of Smartfren on April 11,
2007. Djoko is one of the
first 30 employees who
work for Smart Telecom
which is the result of
merger between PT
Wireless Indonesia and PT
Indoprima Mikroselindo.
Previously this man
who is now the Deputy
CEO of Smartfren
did not have any
experience whatsoever
in telecommunication.
For 30 years Djoko had
been involved in consumer
goods field, such as milk,
frying oil, fruit, sugar and
other goods distribution.
Djoko was also one of
the executives at PT Tiga
Raksa Satria.
“The opening of such
distribution channel
was a common acivity
conducted at a consumer
goods company, just lika
a pipe, such channel could
be filled with anything.
However since at the
Majalah IC T
No. 22• March 2014
3
13
PROFILE
time Smart Telecom was
still new there wasn’t any
agent who considered it,
I did a little variation and
marketing art,” he said
recently.
He said that Smart
Telecom was the
first operator to
enter supermarkets.
Occasionally this man who
still looks fit and healthy
goes to the filed and
meets dealers and agents
to find out the issues on
the filed. He has done it
until today.
“Agents and distributors
14
Majalah IC T
No. 22• March 2014
will feel appreciated if
the director is involved
directly. That is why many
distributors and agents
are loyal since in addition
to being appreciated,
Andromax products are
very high in terms of sales
and customers seek these
products, therefore they
love to sell Andromax,” he
said.
He has started to
understand since
participating in drectors’
meetings and reading from
referrence books up to
telecommunication terms
dictionaries. “The evil side
of telecommunication
is that there are many
abbreviations which as
though people know what
they stand for,” he said.
His expertise in
telecommunication field
was sharpened when he
dealt with infrastructure
within the period of 20082010, including synergy
with optic fiber and BTS
providers and dealt with
his projects.
This man whose hobbies
are reading books and
exercising such as
playing badminton and
swimming on his spare
time feels the challenge
in telecommunication
as very obvious and the
peak was when Smart
Telecom joined Fren on
November 2011. “It was a
difficult and busy time we
had to do marketing and
technology consolidation
and opening new channels
for Smartfren. In my
opinion that is very hard
however with strong
determination, such
challenge finally can be
overcome now,” he said.
For him, marketing and
sales are art, and the
art of opening new sales
centers and expanding
distribution channels
are not easy, let alone
introducing new products.
However with commitment
of owners to this business
sector, we need longer
breath.
“Being aware that we are
a new comer, while others
have explored everywhere,
we have to be smart. It
is only that when we are
among the community,
coincidently our timing
was pretty good. In
accordance with the
technology we support,
namely CDMA, it means
we have a good and ideal
channel management for
PROFILE
internet/data services,”
he said.
It is no surprise that this
company revenue from
data service is pretty
good. This is caused by
the better customer
quality in whith the high
use of phone credit, it can
reach up to 40 thousand
– 50 thousand even 100
thousand.
Due to the dependence
of data service, it is not
easy for them to switch
providers. Therefore
based on a new platform,
we obtain good quality
and loyal customers. The
number even continues to
increase.
“The focus of the last
2 years have been on
customers who use
modem. In the past, a
person had one modem
used with several friends
due to its high price,
around 600 thousand per
month. Here we have a
breakthrough by selling
the ones that only cost
IDR199,000,” he said.
Competition, according
to him, is not something
that you need to fear
instead it drives us to be
more creative in targeting
the intended market.
The philosophy he holds
says there is nothing
that cannot be solved,
moreover if you work
in a team. “In working I
am certainly not alone,
I work with a team with
young and new in the field
members, however they
are people who are ready
to face and have the
ability through challenges.
They are the future
leaders,” he said.
Djoko who is a senior can
still do push ups with one
hand admits that when
he is old he will move to
Australia accompanying
his children who already
live there.
“I have had honeymoons
with my wife at home
since my children started
to go to schools di
Australia. In my old days I
want to stay and become
a resident there,” he said.
Majalah IC T
No. 22• March 2014
3
15
GALLERY
XL channeled flood donation
SMS – Food that devastated
several areas in Indonesia early
2014 has risen the concern of
extensive community, including
XL customers. Through
Donation SMS program which
was opened on January 17
to January 31, 2014, XL
customers donation had been
generated with a total amount
of IDR278,130,000 which was
channeled to flood victims in
Manado and Bekasi.
Rakuten Helps Yogya
Small-Middle Business
(UKM) – Online
shopping Rakuten
(RBO) focused on
local development
by empowering
UKM in Yogyakarta.
E-Commerce conference
in universities drives
Indonesian young
entrepreneurs to build
their online dreams.
16
Majalah IC T
No. 22• March 2014
Telkomsel
launched a new
brand, LOOP –
Telkomsel targeted
youngsters by
releasing a new
brand LOOP
simultaneusly in
10 cities, namely
Medan, Palembang,
Jakarta, Bandung,
Yogyakarta,
Surabaya, Malang,
Denpasar,
Banjarmasin and
Makassar in an
event called One
Million Dreams
(OMDC) in Jakarta
(3/9), and could
be witnessed by
customers through
device by ways of
live streaming.
GALLERY
Indosat Achieved Nework
of The Year – Indosat
succeeded in achieving
Roy Morgan Customer
Satisfaction Awards for
“Mobile Network of The Year
Indonesia 2013”. This award
is an acknowledgement
of Indosat commitment
which continues to seek
the best experience for its
customers.
Advan showed off at
Mega Bazaar Consumer
Show – Advan, a local
smartphone brand recorded
a sale of 3 thousand units
at Mega Bazaar Consumer
Show 2014. Such figure
is considered as realistic
since Advan movement
continues to increase along
with the strength and quality
of the products.
MITO Participated In An
International Event – a
national cellular phone
producer, MITO MOBILE
spoke at a global market
with its participation in the
mobile world conference
(MWC) event held in
Barcelona a couple of
days ago. The product
showcased was MITO A150
Fantasy Pocket.
Majalah IC T
No. 22• March 2014
3
17
REGULATION
Regulation Impact & Challenge
Virtualized Network
I
Dr. Taufik Hasan
A Lecturer of Post Graduate
Program
Telkom University, A Member
of Mastel
18
Majalah IC T
No. 22• March 2014
n the last two decades,
we have witnessed
the extraordinary
development of the
ability of computing,
with decreasing physical
dimention.
Gordon E. Moore,
former high officer
and co-founder of
Intel observes that a
number of transistors
in an integrated circuit,
approximately double
every 2 years which was
then known as Moore’s
Law.
This transistor adding
which forms processor
power as the brain of the
computer, doubles its
power and at the same
time reduces its size.
This computing power
enables virtual machine
that is able to run
different processes in
one hardware. This is
obvious when a different
operating system can run
on one computer, starting
from Windows and other
operating systems, such
as GNU/Linux.
Furhter this enables
different users to share
one same device with
different uses, accoding
to each person’s need.
We call it machine
virtualization.
Cellular communication
infrastructure with a
number of components
basically is a collection of
computers which cotrol
various processes starting
from user identification,
authentication, channel
allocation, connecting
process up to credit to
up.
Initially almost all
functions were controlled
by one computer.
However, with increased
computer ability, and
virtualization technique,
various functions can
be run with only one
computer control.
REGULATION
We see the application
of network function
virtualization concept
mainly on cellular new
technology namely the
4th generation or LTE.
Several cellular network
device providers have
begun to offer their
products such as AlcatelLucent, Huawei and NEC.
In offering device with
this virtualization, we
find it suitable with LTE
network architech for
instance virtualized RAN
(vRAN), virtualized EPC
(vEPC), and vitualized
IMS (vIMS). Generally this
virtual machine service is
cloud based, Huawei calls
it CloudEgde service.
With the development
like this it no wonder
that computer processor
chip manufacturing
giants begin to look for
an opportunity to play a
role in providing cellular
telephone network
infrastructure.
Regulation Impact
With the coming
development, business
entity which provides
physical network provider,
virtual network povider
and service provider need
to be anticipated.
The big challenge that
must be anticipated is
regulation aspect since
this will affect legal
certainty to have business
on the one hand, and
on the other hand the
availability of a chance
to utilize technological
advance which offers
efficiency.
Majalah IC T
No. 22• March 2014
3
19
GADGET REVIEW
Majalah ICT
L
Local Cellular
Phones In The
Early Year
20
Majalah IC T
No. 22• March 2014
ocal cellular phones
begin to show off,
even almost all of
them have claimed
to be the second most
sold smartphones in
Indonesia after Samsung.
Local cellular phone
vendor such as Advan
and Evercoss admit
that in terms of number
of product they have
exceeded Samsung,
however in terms of
revenue they are still left
behind.
MITO even spoke
on global level, by
showcasing its product,
MITO Fantasy Pocket in a
mobile world conference
(MWC) held in Barcelona a
couple of days ago.
Fantasy Pocket is
equipped with Android
4.2 Jelly Bean operating
system.This smartphone
priced at IDR999,000
targets users with high
mobility. With quad-core,
MITO Fantasy Pocket’s
performance is more
realiable, particularly
to support multitasking
application.
Another local cellular
phone vendor, EVERCOSS
launcehd its newest
product, Elevate.
Elevate is categorized
as phablet or phone
tablet, which supports
In Plane Switching (IPS)
technology with the
GADGET REVIEW
size of 6 inches and LCD
screen with resolution of
QHD 540 x 960.
The attraction of such
smartphone priced at
IDR2.5 million is on its
camera feature. The back
camera of EVERCROSS
A66S has a censor with
13 megapixel supported
by autofocus and LED
flash light. Meanwhile
the front camera has
a resolution of up to 3
megapixel.
Meanwhile the popularity
of phablet Advan is
increasing. It is evidenced
by the increasing interest
of customers who are also
anticipating this product.
This is caused by the
commitment of Advan
in presenting quality
products with competitive
power.
Just like S5G that has
IPS screen specification
with full high definition
(1920 x 1080), 18 MP
camera, internal memory
32 GB, RAM 1GB, as well
as quad-core processor.
The performance is as
good as global brands and
is one of Advan’s high-end
products.
Advan also has other
phenomenal phablets in
2013 such as S5F, S5K
and S5E. In terms of
sales, Vandroid S5E is
recorded as the most sold
phablet in which in 2013
approximately 1 million
units of them were sold.
Meanwhile synergy
between Cyrus and
Telkomsel once again
launched Android Cyrus
Cerry Slim smartphone
which is the continuation
of Cyrus Cerry.
On the previous series
Cyrus relied more on
cameras and stylist
design, and on the new
series Cyrus is present
with back camera with the
size of 8MP equipped with
flash and auto focus.
Such newest smartphone
from Cyrus is also
equipped with front
camera with the size of
2MP which accomodates
users’ need to self
photographed to be
uploaded to various social
media such as Path,
Instagtam, or Twitter.
Cerry Slim supports
Android Jelly Bean
operating system as
well as 1.2 GHz Quacore
processor produced by
Qualcomm and 1 GB
RAM. For connectivity
Cerry Slim is armed with
dual SIM GSM—GSM for
3G data connection with
downloading speed of
up to 7.2 Mbps with an
upload speed of up to
5.76Mbps.
Majalah IC T
No. 22• March 2014
3
21
Gotik Magazine can be downloaded at:
gotik.indokini.co.id