2016 Commercial brochure

HULL KINGSTON ROVERS
2016 COMMERCIAL BROCHURE
HULLKR.CO.UK/COMMERCIAL
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Hull Kingston Rovers Commercial Team...
Joe Clutterbrook
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Sarah Kidd
Heidi Wilson
Head of
Commercial
Partnerships
Executive
Commercial
Assistant
t 01482 780902
m 07896 530 037
e [email protected]
t 01482 780918
m 07773 038 712
e [email protected]
t 01482 780919
m 07817 309 296
e [email protected]
HULLKR.CO.UK/COMMERCIAL
Welcome...
The potential benefits of a commercial partnership with Hull Kingston Rovers are
extensive. With a wide range of sponsorship, advertising and hospitality options
available to choose from, we will work closely with you to create a bespoke package
that meets the individual needs of your organisation.
Super League is on the up, with a dynamic new
league structure and a thrilling product on the
pitch, the sport is attracting more fans than ever
before. The Super League season runs from February through to October and in doing so fills
the void of the Premier League and Premiership
Rugby Union off-season.
With more fans follows more media exposure. A
total cumulative domestic TV audience of 24.5m
annually sits Rugby League, as a sport, ahead of
Rugby Union and Cricket. In fact, only Premier
League football attracts higher audiences on SKY
TV than Rugby League.
Rugby League has approximately 7.5m fans across
the UK and according to recent research carried
out by Repucom – the leading name in sports intelligence – these fans are more engaged than
the average consumer.
Hull Kingston Rovers will act as a conduit for its
commercial partners to make the most of the
opportunities offered up by a sport that is growing its media footprint year-on-year. The club
was featured in live televised games an unprecedented 15 times during the 2015 season.
Such exposure gives our commercial partners a
great platform on which to achieve their objectives with an outstanding return on investment.
The equivalent advertising value of the exposure
provided by sponsorship of Hull Kingston Rovers
demonstrates incredible value for money, with a
televised match effectively acting as an 80 minute
advert for our sponsors. Rugby League is growing
into a truly global sport, demonstrated by Hull
Kingston Rovers matches featuring in over 2000
hours of coverage across the world in 2014. Coverage which delivered a media value of nearly
£4m for our partners.
As well as the national and international reach
offered by a commercial partnership with Hull
Kingston Rovers, we can also use our high profile
within Hull to help businesses capture the hearts
and minds of the local community. With our extensive links to local schools, charities and community groups we engage with thousands of
local people each year and hold a proud
reputation as a real family club, something we
work hard to maintain.
By entering into a commercial partnership with
Hull Kingston Rovers we can offer your business
real and tangible commercial opportunities that
will deliver mutual benefits for years to come.
This brochure will give you an overview of options
available and figures that will give you an insight
into just why sports advertising and sponsorship
really is a value for money approach to getting
your brand in front of an ever-expanding, varied
and engaged audience.
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Why work with us?
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Our reach...
RUGBY LEAGUE HAS APPROXIMATELY
7.5 MILLION FANS ACROSS THE UK
London
Yorkshire / Humberside
North West
West Midlands
Wales
East Midlands
Northern Ireland
South West
South East
North East
Scotland
East
28%
26%
22%
21%
20%
20%
20%
19%
19%
18%
17%
13%
• Main shirt sponsorship delivers an equivalent advertising value of nearly £400K
across TV, print and online coverage.
• A main shirt sponsor can expect their brand to be directly exposed on screen
for over 10 hours throughout a season during live TV matches.
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Sponsorship & advertising...
Our audience could be
your audience!
On a matchday the KC Lightstream
Stadium is a hive of activity. Packed
with excited and expectant fans and
covered by TV cameras, written press
and photographers from across the
country, this cauldron of noise provides
a truly unique platform in which to
expose your brand.
With a myriad of options available,
from the classic pitchside advertising
board, right up to stand sponsorship,
and with prices starting from just £500
per season, we have solutions to meet
any business objective and budget.
If you are looking for year-round, targeted exposure, our digital assets
offer a very cost effective method of
taking your business right to potential
new customers via our official club
website, social media channels or even
Hull KR TV!
Kit and player sponsorship packages can also offer incredible
value. We place great importance on
tracking the effectiveness of such sponsorship and we are confident that
the exposure we offer across TV, print
and online outlets compares favourably with any traditional form
of advertising in terms of return on investment.
PRICES FROM JUST £500 + VAT
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Hospitality...
A great day out for all!
At Hull Kingston Rovers we pride ourselves on offering fantastic corporate hospitality experiences that
will allow you to impress your loyal customers and prospective clients.
By combining the thrill of rip-roaring
rugby league action, with delicious
food and first-class service, we provide
arguably the best matchday hospitality
experience in all of rugby league.
We offer a variety of options to meet
even the most discerning of tastes,
from the famous 10-5 Suite to the
prestigious Vice-Presidents’ Suite and
our Executive Boxes, we really do have
something for everyone.
With matchday hospitality options
starting from just £65 per head, isn’t it
time you tried it for yourself?
PRICES FROM JUST £65 PP + VAT
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Testimonials
“Our involvement as main club sponsor of Hull Kingston Rovers
has been a fantastic success. From a business perspective, we’ve
tangible evidence of an excellent return on investment but not
only that, our links with the club have effectively cemented
awareness of our brand and associated products in the Yorkshire
region as well as across the Rugby League belt.
“On a personal level the club has gone the extra mile in every
case to make sure we’ve always been part of the team and been
part of their many successes.”
Elaine Collins
We’ve enjoyed our time working with the club, not only as main
shirt sponsors but before that too.
One of the main reasons we stepped up from using the corporate hospitality to become main sponsors was to benefit
from national media coverage on outlets such as Sky Sports and the BBC at a reasonable price.
In terms of the hospitality on offer, the 10-5 Suite is a great
venue. The food is really terrific, it’s never been anything less
than superb. The staff have always been great and the service is exceptional.
The overall experience of being in the 10-5 Suite is fantastic and
has helped us build our business relationships with customers
and suppliers alike. Without a shadow of a doubt this is the best
corporate hospitality I have experienced.
Adrian Watts
As a new business we wanted to be able to network with other
local companies and becoming involved with Hull KR has given us
a platform to do that.
The club’s commercial team introduce us to anyone who they
think we could potentially do business with and that’s something
we really benefit from.
We sponsored the club mainly for branding and networking and so
far it has opened doors for us to get in front of decision makers
from other businesses that are involved with the club.
Jo Roberts
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yorkshire
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