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2015
hortgro
G row ing Fru it I Q
hortgro
Growing F ruit IQ
ANNUAL REVIEW 2015
Annual group review of the range of functions rendered
by HORTGRO and related industry sub-structures.
Supporting the horticultural grower to be successful in
a globally competitive environment.
OUR VISION
To enhance the sustainability of producers in a globally
competitive market under the motto ‘Leadership through
Unity’
PHILOSOPHY
Unity and Co-operation
INDUSTRY VISION
To be the preferred supplier anywhere in the world
HORTGRO ANNUAL REVIEW 2015
2 / 64
BOARD
of Directors
The focus areas that HORTGRO has been
facilitating through the years have grown to
include the following:
hortgro
-
Effective Communication within all target audiences
Industry Information and Statistics
Market Development and Consumer Education
Research, Technical Transfer, Plant Improvement and
Certification
- Trade and Market Access / Phytosanitary protection
of the industry
- Transformation which includes Education, Social and
Economic Development, and Land Reform.
3 / 64
LIST OF CONTENT
Thoughts from the CEO
5
Our main members
SAAPPA
SASPA
DFTS
8
9
11
13
Management & Administration
15
Research, Science and Technology
17
Trade & Markets
Trade & Policy
Market Access
Technical Services
21
24
26
28
Support
-
31
32
34
36
Services
Information & Logistics
Deciduous Fruit Development Chamber
Training, Corporate & Social Investment
Alternative Crops
Cape Flora SA
Pomegranate Association of SA
SA Berry Producers’ Association
SA Cherry Growers’ Association
SA Honeybush Tea Association
SA Olive Industry Association
SA Pecan nut Producers’ Association
39
40
41
42
43
44
45
46
Industry
-
47
48
50
52
Service Entities
Culdevco
FruitFly Africa
SAPO Trust
Communication
55
Boards and Websites
57
4 / 64
THOUGHTS
from the CEO
Anton Rabe
CEO - HORTGRO
e continue with the approach followed in recent years where
we provide an overview on the spectrum of activities dealt
with within the broader HORTGRO-group. We trust that members
and other stakeholders will find this report both informative and
interesting.
W
Aangesien dit weens koste en
spasie beperkings nie moontlik
is om die verslag in beide die
twee hoof bedryfstale
(Afrikaans en Engels) te
publiseer nie, het ons probeer
om die verslag sover as
moontlik tussen die twee hoof
bedryfstale, te balanseer.
Indien daar 'n spesifieke seksie
of gedeelte is wat lesers graag
in die ander taal wil sien,
skakel gerus.
Due to costs constraints, it is
not possible to provide all
content in both of the main
industry languages. We
therefore tried to balance the
content.
Should anybody require a
translation of a specific section
in this report, please feel free
to revert to HORTGRO.
Na bekommernis weens hoë voorraadvlakke van kernvrugte in die Noordelike Halfrond
asook die Russiese verbod op Europese Unie-produkte, het die 2014/15-seisoen beter
as wat aanvanklik verwag is, presteer. 'n Gemiddelde kernvrugseisoen is deur 'n goeie
steenvrugseisoen gerugsteun met die hoogste uitvoervolumes ooit van nektariens,
perskes en pruime. Appelkose was die enigste uitsondering met onder-gemiddelde
resultate. Die besluit wat vroeg in die seisoen geneem is om nie kanse met klein vrugte
(veral Bon Chretien en Abate Fetel) te waag nie, het weereens ook die waarde van 'n
goeie bedryfsinligtingstelsel en samewerking bewys.
Die patroon van die laaste dekade, dit wil sê met groei in nuwe markte (Afrika, en die
Midde- en Verre Ooste) en die handhawing van volumes in die tradisionele Verenigde
Koninkryk- en Europese Unie-markte, is voortgesit. Die VK-mark het egter ook 'n
besonderse groei-jaar vir beide appels en pruime getoon. Daar word voorspel dat die
meer egalige verspreiding van die Suid-Afrikaanse aanbod in die komende jare ook
voortgesit sal word, wat verder tot die differensiëring van markrisiko's sal bydra.
At this stage (November 2015) the crop outlook for both pome and stone fruit look
promising, but some concerns have been expressed regarding the availability of water
in some production regions. This may impact on fruit size, but with good water
management, producers seem confident that they should be able to raise a good crop.
The market outlook, given the weaker Rand, also looks favourable, but given the high
percentage of input costs that are linked to exchange rates, higher than inflation
increases can be expected on most production input items.
FruitSA (FSA) as a fruit umbrella body is bedding down nicely with Dr Konanani
Liphadzi as CEO and Dr Mono Mashaba as Market Access Specialist, focussing on the
complex national and international issues which need attention on a strategic level.
The role of the Fruit Industry Value Chain Round Table (FIVCRT) within FSA in
conjunction with the Department of Agriculture, other national departments (Labour,
Land Reform and Trade and Industry), the Commission for Conciliation, Mediation
and Arbitration (CCMA) and labour working toward a social accord is also progressing
well. This action will ensure the re-alignment of resources and focus on the core
priorities of the different social partners as encapsulated in the National Development
Plan (NDP), the Agricultural Policy Action Plan (APAP) and the Fruit Industry Social
Compact (FISC).
The following five areas are receiving attention via dedicated working groups:
- Job creation & Worker Welfare
- Transformation - BEE and enterprise development
- Research & Development (including bio-security issues)
- Trade & Market Access
- Resources (land, water and infrastructure)
HORTGRO also continued to participate within the Laborie Dialogue Initiative. The
THOUGHTS FROM THE CEO
5 / 60
objective is to develop a framework through which multi-stakeholder social dialogue
platforms can be established on a national, provincial and regional level to address
common rural challenges.
A formal memorandum of understanding (MOU) has been agreed between HORTGRO,
VinPro and the Food and Allied Workers Union (FAWU) as initial participants in June
2015 with the objective to work toward true multi-stakeholders platforms. Other
stakeholders such as the CCMA, Agricultural Workers Empowerment Trade Union
Council (AWETUC) and non-governmental organisations have already joined or
expressed interest in joining the discussion.
Dit is uitdruklik deel van die ooreenkoms dat géén werkgewer/werknemer kwessies
soos vergoeding en diensvoorwaardes op dié vlak aangespreek sal word nie.
Die volgende kwessies word wel hanteer met die doel om 'n bemagtigende omgewing
te skep waardeur die landelike ekonomie tot voordeel van alle belangegroepe verbeter
kan word:
- Die spektrum van kwessies rondom behuising en eienaarskap, voorsiening van
alternatiewe behuising by aftrede en waar die werknemer sy behuising verloor in
gevalle waar die diensooreenkoms om een of ander rede beëindig is;
- Sosiale- en welvaartskwessies in landelike gemeenskappe;
- Handelskwessies, insluitende marktoegang en mark-ontwikkeling; en
- Die nie-nakoming van arbeidswetgewing, meganismes om pro-aktief konflik op
te los, opleiding en vaardigheidsontwikkeling en algemene bewustheid onder alle
belangegroepe.
Producer-support
was at an
all-time high
with 95% of
pome, and
97% of stone
fruit producers
that voted,
voting in
favour of the
measures.
In hierdie opsig sal die Sustainability Initiative of South Africa (SIZA) ook 'n belangrike
rol moet speel. SIZA het ook die afgelope jaar 'n nuwe wending geneem met die eerste
voltydse bestuurder wat aldaar aangestel is. Die uiteindelike doelwit is om die SIZAprogram as 'n volwaardige aparte regsentiteit te vestig. Die elektroniese data-platvorm
is met die skrywe hiervan gereed en sal 'n groot bydrae lewer om sigbaarheid aan die
verskillende belangegroepe regdeur die waardeketting te gee. Dit sal ook help om
algemene knelpunte en probleme te identifiseer sodat die vlakke van nakoming van
wetgewing en etiese norme en standaarde (wat in elk geval deur die plaaslike en
internasionale handel vereis word) pro-aktief aangespreek kan word. In dié opsig is
dit belangrik dat SIZA-lede hulself kan onderskei en dat die sosiaalmaatskaplike-debat
deur feite en statistiek gedryf word, en nie deur vae aantuigings nie.
The re-positioning of the commodity level membership within the organised agriculture
structures is continuing with an application to pool resources on a national level within
the Agri Sector Unity Forum (ASUF) and on provincial level within the Unity Platform
established in the Western Cape. It is hoped that similar initiatives could develop in
other regions. Producers are encouraged to continue their support on grassroots level
by joining regional and provincial structures of their choice. It is vital that the organised
agri-sector participate fully and effectively in such structures to ensure focus on rural
issues in the multi-stakeholder dialogue processes going forward.
HORTGRO successfully facilitated a levy application process for the South African
Apple and Pear Producers' Association (SAAPPA) and the South African Stone Fruit
Producers' Association (SASPA) based on a comprehensive strategic framework
developed to focus industry resources and functions for the next four years (2015 to
2019). Producer-support was at an all-time high with 95% of pome, and 97% of stone
fruit producers that voted, voting in favour of the measures.
6 / 60
Die volgende statutêre heffings is die afgelope jaar geadministreer:
"gearing of funds":
Stat levies =
R78 mill/User-pay
external funding =
R150 mill
Total funds under
management =
R230 mill
Apples (Fresh Fruit)
Export and Domestic Volumes
3.2 cents per kg
Apple Concentrate
R7.00 per fresh ton
Pears
3.2 cents per kg
Apples & Pears
Export Market Development
30 cents per export
carton
Apricots
11.0 cents per kg
Nectarines / Peaches*
7.5 cents per kg
Plums
9.5 cents per kg
Apricots
50 cents per export
carton
Nectarines / Peaches*
50 cents per export
carton
Plums
50 cents per export
carton
* including cling peaches
The 2014/15 financial year is the last of the current four year levy cycle for both SAAPPA
and SASPA.
Die hernuwing en moontlike uitbreiding van die vrugtevliegheffing- en -program via
FruitFly Africa wat in etlike streke ook statutêr gevorder word, geniet tans aandag. 'n
Onafhanklike koste-voordeel analise word tans gedoen op grond waarvan produsente
versoek sal word om maatreëls vir 'n nuwe siklus te ondersteun. Intussen word die
memorandum van verstandhouding met die departement van landbou ook vir 'n nuwe
drie jaar periode tot 2018 hernu.
Other strategic issues that will receive attention in the coming year include transformation
and representation on all levels in the industry, rebranding of HORTGRO and its substructures, increased capacity and focus on communication and information exchange
within and around the industry, the objectives, focus and contracting relating to
breeding and evaluation of new cultivars, and maximising external funding.
THOUGHTS FROM THE CEO
7 / 60
8 / 60
SA APPLE AND PEAR PRODUCERS'
ASSOCIATION - Chairman’s Review
he 2015 apple and pear season was one that was started with
trepidation with messages of over-supplied markets, high stock
levels and general economic unease being received from all the
main markets. The robust nature of the South African pome industry,
coupled with disciplined behaviour from producers and exporters
reacting on accurate information supplied by industry structures,
however allowed apple and pear producers to limit the potential
negative impact of these messages. A more positive year was
therefore experienced that originally anticipated.
T
Nicholas Dicey
SAAPPA Chairman
The market
development
portfolio within the
industry has in this
regard expanded its
initial mandate of
market awareness.
At the time of writing (week 42) apple export volumes showed a healthy increase
(+19%) from the previous year and are back in line with long term averages as expected.
Pear exports were however down by 7% on the previous year's volumes, but still in
line with the long term average export volumes.
The South African pome industry continued to supply markets throughout the world
and 2015 saw the introduction of China as a receiver of South African apples with the
market being opened up by tireless work from officials in the industry and various
state departments. The market development portfolio within the industry has in this
regard expanded its initial mandate of market awareness, to one where it is actively
involved in the developing and opening up of new markets, including all the important
maintenance of existing markets in ensuring maximum return on investment for all
SA APPLE AND PEAR PRODUCERS' ASSOCIATION
9 / 60
growers.
Technical research and transfer continued to be allocated the lion's share (60%) of
SAAPPA's budget in the 2015 season, with transformation also playing a major role
taking up 20% of the budget within SAAPPA activities.
Additional functions of representation on various agricultural platforms, trade inputs
and general industry administration complemented the main activities in ensuring
that SAAPPA continued its role in creating an enabling environment for all apple and
pear producers to thrive on in a highly competitive and demanding sector. The next
four years sees the industry starting a new statutory levy cycle, and after consultation
with the industry at large, focus will continue to be placed on aforementioned activities.
SAAPPA as part of the greater HORTGRO structure continued its commitment to
transformation in specifically the apple and pear industries, but also in the greater
agricultural sector by engaging on all levels within the value chain.
The role that the Deciduous Fruit Development Chamber (DFDC) will play in this field
as implementing agents, was highlighted by various workshops between the executives
of these organisations resulting in a memorandum of understanding (MOU) and a
service level agreement (SLA) being drawn up and implemented thus ensuring a close
working relationship.
The many roles that need to be played by an industry structure such as SAAPPA needs
a strong team and I am proud to say that in SAAPPA we have one of the best. Not only
are Anton Rabe and his team held in high esteem by fellow local agricultural
organisations, but also by those in the international arena and I thank them for the
tremendous effort they put in in ensuring that the ride is so much smoother for us as
producers.
... SAAPPA
continued its role
in creating an
enabling
environment for all
apple and pear
producers to thrive
on in a highly
competitive and
demanding sector.
I would also like to thank my fellow board members for their contribution not only
around the boardroom table, but also in the areas where they serve as constituency
representatives in ensuring that SAAPPA remains at the forefront as the body that can
add value to the apple and pear grower.
Finally I would like to thank Gys Du Toit, who after 15 years has retired from the
board, for his time and immeasurable contribution towards the deciduous fruit industry
while serving on the SAAPPA board and wish him well in his future ventures.
The 2016 season will inevitably pose many challenges to all apple and pear producers,
but I believe the progressive, mature and adaptable nature of our industry will help
us rise above these challenges and I wish everybody a prosperous and successful 2016.
10 / 60
SA STONE FRUIT PRODUCERS'
ASSOCIATION - Chairman’s Review
he stone fruit industry (comprising of apricots, peaches,
nectarines and plums) accounts for 34% of total pome and
stone fruit plantings that produces on average 282 000 tons of
fruit with a value of approximately R2 billion per annum. The
majority (80%) of the earnings however is generated by the fresh
fruit sector (local market and exports). The direct primary
employment by the stone fruit industry is approximately 21 700
(permanent equivalents), rendering this a very important component
within the South African fruit industry and larger agricultural sector.
T
Pieter de Necker
SASPA Chairman
The industry has
also invested in the
diversification of
product range to
extend the South
African stone fruit
market offering.
In general the 2014/15 stone fruit season can be labelled as exceeding expectations both
in terms of quality and volumes. The total SASPA levy income subsequently also
increased with approximately 14% compared to the previous season. The main factors
contributing to the growth in production volumes, were more favourable weather
conditions, an increased rate of plantings and the number of young orchards coming
into production.
The total area planted to stone fruit (including apricots and cling peaches of which the
majority is processed) decreased with 3% over the past five years. The decline in total
area planted can be attributed to cling peaches and apricot plantings that respectively
decreased with 19% and 17%. The fruit kinds that have shown the largest increase
in plantings over this period is dessert peaches (+20%) and plums (+18%).
The industry has also invested in the diversification of product range to extend the
South African stone fruit market offering such as white and yellow flesh peaches and
nectarines and different plum colours (yellow, red, black) harvested at different intervals
to ensure a more balanced supply throughout the season.
During the 2014/15 stone fruit season exports, peaches and nectarines increased with
27% respectively compared to the previous season, whilst plum exports increased with
10%. Apricot exports on the other hand decreased by 17%, which is a very concerning
trend.
The major stone fruit export markets remains the European Union, United Kingdom
and Middle East. These markets collectively account for 93% of total exports to all
markets. The largest growth in terms of volumes shipped per export destination was
to the UK (+35%), followed by the Middle East (+28%) and Africa that also increased
with 10% compared to the previous season.
The highlights during the 2014/15 stone fruit season can be summarised as:
- Very good discipline within the industry in terms of quality standards. Reflecting
on the decline in the number of PPECB rejections from 4.4% during the 2013/14
season to 2.5% during the 2014/15 season.
- The joint marketing forum was well attended throughout the season contributing
to the successes of the industry in mitigating potential risks via the exchange of
accurate fruit flow information including crop estimates and shipments, market
intelligence and statistics.
SA STONE FRUIT PRODUCERS' ASSOCIATION
11 / 60
-
-
-
The decision on not allowing any dispensations on sugars also had a positive
impact on export and eating quality and had a positive impact on the reputation
of SA stone fruit.
The engagement with German retailers on handling protocols of plums and apricots
also had a positive impact and the industry will continue with these engagements
in an effort to rebuild relationships and to position SA as the supplier of choice.
The continued market development campaigns, both internationally and locally,
to increase the demand for South African product have also proven to be successful
and will be expanded to the Middle East and Far East.
It has been a pleasure serving as the SASPA chairperson for the last five years and
although I will remain a board member and regional representative, Andre Smit will
take over the responsibility as chairperson and Robert Graaff as vice-chairperson. My
thanks and appreciation also to the SASPA board members for their continued guidance
of industry affairs and for contributing their valuable time on industry matters.
The major stone
fruit export markets
remains the
European Union,
United Kingdom
and Middle East.
We are already in the 2015/16 harvesting season and I would like to extend my best
wishes for yet another fruitful year to each and every producer.
12 / 60
DROËVRUGTE TEGNIESE
DIENSTE - Oorsig deur die Voorsitter
roëvrugte Tegniese Dienste (DTD) het vanjaar weer indringend
na sy funksies en verteenwoordiging gekyk om seker te maak
sy fokus is steeds gerig op die sake wat die hoogste prioriteit vir
sy produsentelede is. In 'n tegnologies- en vinnig veranderende
omgewing bly dit 'n uitdaging om almal ingelig te hou.
D
Dappie Smit
DTD Voorsitter
Toegang tot die
regte forums is dus
noodsaaklik om die
snelheid van die
prosesse aan te pas,
toegang tot
tradisionele markte
te behou & nuwe
markte te
identifiseer.
Produksie en Bemarking
Die toename in verwerkers en verpakkers na die afskaffing van die eenkanaalstelsel
het sy tol geëis met die gehalte van Suid Afrikaanse droëvrugte het nie altyd aan die
verwagting voldoen nie.
Wêreldhandel beweeg steeds weg van direkte ondersteuningsmaatreëls en beperkings
soos subsidies, kwotas en invoerheffings. Daar word meer gesteun op sanitêre, fitosanitêre voedselveiligheidsmaatreëls en ander omgewingsbeperkings.
Klimaatsverandering en kostedruk dwing meer omgewingsvriendelike praktyke en
hoër produksies af, wat meer toegewyde navorsing eis. Toegang tot die regte forums
is dus noodsaaklik om die snelheid van die prosesse aan te pas, toegang tot tradisionele
markte te behou en nuwe markte te identifiseer.
Voedselveiligheid en die verlaging van chemiese residue op alle voedselsoorte is
deurgaans onder die vergrootglas. Die bedryf poog om deur 'n gesamentlike aksie
die druk weens vermindering in chemiese middels so klein as moontlik te maak. Dit
lei ook tot die deurlopende soeke na alternatiewe, meer omgewingsvriendelike metodes
soos die steriele insektegniek teen vrugtevlieg, om peste en plae te bestuur.
Bemagtiging
Droëvrugte vorm deel van die groter vrugtebedryf se gestruktureerde benadering tot
bemagtiging, wat fokus op die volgende:
- Grondhervorming
- Opleiding
- Ekonomiese ontwikkeling
- Sosiale ontwikkeling
- Tegniese ondersteuning en navorsing
'n Opkomende produsente databasis, integrering van opkomende produsente in
bestaande bedryfstrukture, en ondersteuning in die oorgang om kommersiële produsente
te word, bly 'n hoë prioriteit. Die evaluering van besigheidsplanne en uitbreiding van
opleidingsprogramme is van die ondersteunende aksies in dié opsig.
'n Saamboermodel is ontwikkel, as 'n oorkoepelende raamwerk waaronder 'n
besigheidsplan vir enige bemagtigingsboerdery suksesvol ontwikkel kan word. Hierdie
model het reeds belangstelling van verskillende moontlike finansierders en ook ander
bedrywe geprikkel omdat dit nie afhanklik van toegifte (grants) en donasies is nie.
DTD is tans betrokke by nagenoeg 31 bemagtigingsprojekte wat in verskillende stadiums
van ontwikkeling is. Hoewel DTD se heffings-inkomste minder as R5 miljoen is, was
dit reeds suksesvol om ongeveer R30 miljoen van die Ontwikkelingsbank (Obsa), die
DROËVRUGTE TEGNIESE DIENSTE
13 / 60
Nywerheidsontwikkelingskorporasie (NOK), Produktiwiteit SA, AgriSeta, die Noorden Wes-Kaapse departemente van landbou, sowel as die Landbounavorsingsraad
(LNR) te verkry om projekte te finansier. Hierdie projekte behels grondhervorming,
navorsing, opleiding, ekonomiese- en sosiale ontwikkeling, vestiging van wingerd- en
vrugtebome, sowel as tegniese ondersteuning.
Navorsing
Navorsing is daarop gemik om die dringendste probleme van produsente aan te spreek
en onder die huidige moeilike ekonomiese tye winsgewendheid en mededingendheid
te verhoog. As gevolg hiervan word baie aandag gegee aan teling en evaluasie en die
soeke na nuwe verbeterde kultivars met beter weerstand teen peste en plae.
Vanweë die goeie vraag na rosyne in die wêreldmark, het DTD dit ten doel gestel om
1000 hektaar nuwe of vervangende rosyntjie-druiwe te laat vestig. Hierdie doelwit is
na vier jaar pas bereik. Om die oesperiode te verleng, is drie nuwe pitlose druifkultivars
bekom wat vroeër as die bestaande kultivars ryp word. Dít kan die druk tydens oestyd
verminder sonder om die volume te verminder. Vier nuwe kultivars uit die plaaslike
teelprogram word ook evalueer.
Drie pruimedantkultivars, Tulare Giant, Sutter en Muir Beauty, is ingevoer en word
tans plaaslik evalueer. Klem word veral gelê op vrugbare kultivars wat beter aangepas
is by plaaslike omstandighede en dus konstant beter oeste van hoë gehalte kan lewer
met beperkte insette. Laer kouebehoefte is ook 'n belangrike vereiste by nuwe kultivars.
Met die klem op nuwe kultivars, was dit onvermydelik dat daar verseker moet word
dat aanplantings met die beste moontlike gehalte plantmateriaal begin word. Om
hierdie rede het die bedryf belê in die SA Plantverbeteringsorganisasie (SAPO), wat
alle aspekte van plantmateriaal sentraal bestuur sedert die departement van landbou
hierdie funksies uitfasseer het. Dit is ook die enigste plaaslike instansie wat alle dienste
ter verskaffing van gesertifiseerde plantmateriaal ingevolge die Plantverbeteringswet
self lewer.
Klem word veral
gelê op vrugbare
kultivars wat beter
aangepas is by
plaaslike
omstandighede en
dus konstant beter
oeste van hoe
gehalte met
beperkte insette
kan lewer.
DTD is ook 'n aandeelhouer in Culdevco wat plaaslik geteelde kultivars effektief
wêreldwyd kommersialiseer. Hierdeur kon die bedryf sy eie kultivars beskerm en ook
‘n inkomste genereer uit die bemarking van sodanige kultivars wat voorheen nie
moontlik was nie.
14 / 60
15 / 60
Management
and Administration
Louis van Zyl
HORTGRO General Manager
ince its inception ten years ago, HORTGRO has been providing
a range of financial and administrative services to a number
of horticultural industry bodies.
S
Of the number of entities that HORTGRO currently services, industry sub-structures
and key services, SA Apple and Pear Producers' Association (SAAPPA), SA Stone Fruit
Producers' Association (SASPA), FruitFly Africa, Dried Fruit Technical Services (DFTS),
SAPO and Culdevco count as its principal members.
Enhancing the
long-term economic
viability and
sustainability of the
industry to ensure
an enabling
environment for
industry
stakeholders to
prosper in.
HORTGRO has also been contracted to provide such services to alternative crops
including berries, Cape Flora, cherries, honeybush tea, olives, pecan nuts and
pomegranates. A total of 34 entities are currently serviced.
HORTGRO has been contracted to implement various provisions of the Agricultural
Product's Marketing Act and collects statutory levies on behalf of the following
organisations: SAAPPA; SASPA; FruitFly Africa; SA Olive Industry Association; Cape
Flora Association of SA; and the SA Pecan Producers' Association.
It also administers and collects payments for a number of user pay industry services.
The administrative function provided by HORTGRO includes:
- Acting as a change agent relating to land reform, training and other socio-economic
dimensions affecting the agricultural sector
- Coordinating the information exchanged among the sub-structures and
alternative crops, provincial and national government and other stakeholders and
interest groups
- Enhancing the long-term economic viability and sustainability of the industry to
ensure an enabling environment for industry stakeholders to prosper
- Positioning horticultural products favourably among target audiences through
the lowering of input cost, enhancing efficiencies in the export value chain based
on long-term alliances and strategic relationships
- Protecting and expanding market access and market share based on effective
technical support and communication
- Providing information and perspectives on all aspects relating to the
horticultural industry.
MANAGEMENT AND ADMINISTRATION
16 / 60
17 / 60
RESEARCH, SCIENCE
and Technology
Hugh Campbell
HORTGRO Science General Manager
esearch within the stone and pome fruit industries is driven
by the need to address present and future challenges by
developing technologies and creating knowledge, while at the
same time providing a constant stream of well-trained people.
R
Thirty-eight
projects were
completed at the
end of 2013/14 and
32 new projects
were initiated.
During the 2014/15 year 110 research projects were conducted at Stellenbosch University,
the Agricultural Research Council (ARC), ExperiCo, Pretoria University, the Council
for Scientific and Industrial Research (CSIR), CA Science, Nemlab, Blue North, and
Western Cape Biotech. Thirty-eight projects were completed at the end of 2013/14 and
32 new projects were initiated. Funding allocations of 54% of the standard levy for
pome fruit and 45% of the stone fruit levy was channelled to research and development.
This levy funding leveraged an additional R25,42 million from other funding sources.
Figure 1. reflects the external funding received.
Figure 1: 2014/15 Funding leverage
SAAPPA / SASPA
levy projects
41%
38%
PHI
THRIP
14%
Parliamentary Grant
(ARC)/other industries
WCDoA
6%
1%
It is interesting to note that we have seen some shifts taking place with regards to the
profile of the researchers conducting research for HORTGRO Science. Currently 53%
of the research projects have a female as the project leader (up from 37% last year) and
22% of the projects have a black project leader, up from 13% last year. Of our projects,
33% involve the training of students at post-graduate level. Forty-four post-graduate
students are currently registered on HORTGRO Science projects. Of these post-graduate
students, 50% are black. We are encouraged by these figures and are looking forward
to seeing these post-graduate students landing in industry in different positions.
Dr Xolani Siboza joined HORTGRO Science on 1 December 2014 as our Regional Fruit
Production Researcher and Dr Daleen Stenekamp moved from Entomon Technologies
to HORTGRO Science as the Applied Researcher in Crop Protection along with Terence
Asia who was appointed as a Technical Assistant.
A Chair in Applied Pre-harvest Deciduous Fruit Research was created at Stellenbosch
University's Department of Horticultural Sciences from 1 October 2014, and the industry
is privileged to have Prof Karen Theron in the Chair. This chair is funded by HORTGRO
with co-funding from Stellenbosch University. The objectives of the Chair is to ensure
focused research as well as training of under- and postgraduate students in the area
of pre-harvest deciduous fruit production takes place. Furthermore the Chair is to act
as an interface between Stellenbosch University and the deciduous fruit industry
facilitating the required transfer of relevant research outputs to the industry.
RESEARCH, SCIENCE AND TECHNOLOGY
18 / 60
The allocation of funds between the different research programmes is reflected in
Figure 2.
Figure 2: Percentage allocation of funds per research focus area for stone and pome fruit for the
2014/15 financial year.
STONE FRUIT
POME FRUIT
5%
5%
41%
32%
19%
24%
24%
23%
24%
3%
Genetic Pool
Optimisation (Breeding)
Sustainable Farming
(Crop Production)
Sustainable Farming
(Crop Protection)
Product Integrity
through the Supply
Chain (Post-Harvest)
Market Alignment
(Market Access
A comprehensive overview of each research programme is available in the HORTGRO
Science 2014/15 annual report. The following is a brief overview of each programme:
Breeding Programme
The Breeding Programme is based at ARC Infruitec-Nietvoorbij and is aimed at breeding
new cultivars that are 'easy to grow and easy to sell'.
The funding allocations of 23% for pome fruit and 41% for stone fruit demonstrate the
relative importance that the industry places on the local breeding programme. The
breeding programme works closely with Culdevco who has custodianship of phase
3 (final evaluation phase) and the final commercialisation of all cultivars that emanate
from the ARC breeding programme.
Sustainable Farming - Crop Production Programme
The Sustainable Farming - Crop Production Programme is led by Prof Wiehann Steyn.
The Crop Production research strategy is directed and aligned with the requirements
and key risks to the Orchard of the Future. Hence, farming efficiency (of which
rootstocks, plant quality and orchard efficiency are key components) as well as waterand climate-related research are the strategic priorities of this programme.
The Crop Production research programme is structured into seven themes, namely
Dormancy, Farming efficiency, Irrigation and nutrition, Rootstocks, Soil Health, Summer
climate, and Yield. Research strategy for each theme is determined by a workgroup
(a workgroup per theme) consisting out of fruit growers, technical advisors and
researchers. When considering research strategy, the workgroups always keep in mind
the changes we need to make to our orchards to remain internationally competitive
as well as profitable.
19 / 60
...to support and
enhance the
processes across the
supply-chain to
ensure that
intrinsic product
integrity is
maintained, and
that a quality
product is available
to the endconsumer in local
and distant global
markets.
Sustainable Farming - Crop Protection Programme
The Sustainable Farming - Crop Protection Programme which is under the management
of Matthew Addison, includes entomology, nematology and plant pathology. The
research strategy is broadly directed at sustainability and the reduction of the use of
synthetic pesticides. Priorities include the development of biological control agents,
the development of suitable postharvest disinfestation treatments, and investigation
the basic biology of plant pathogens in order to manage them more effectively.
Product Integrity through the Supply Chain
Product Integrity through the Supply Chain (Post-Harvest) is a programme that is run
by Richard Hurndall. The essence of this programme is to support and enhance the
processes across the supply-chain to ensure that intrinsic product integrity is maintained,
and that a quality product is available to the end-consumer in local and distant global
markets. The objective of this programme is to increase the marketable tons of fruit
delivered per ton of fruit loaded.
The themes of this programme include protocols and fruit quality maintenance, storage
techniques, market access, decay control, fruit quality prediction, chemical residue
reductionor alternatives, packaging, and transportation systems. The post-harvest
programme was well supported by the Post-Harvest Innovation Programme (PHI), a
funding initiative of the Department of Science and Technology.
Communications Programme
A key programme within HORTGRO Science is the Communications Programme
which is ably led and implemented by Elise-Marie Steenkamp. A strong emphasis has
been placed on integrating the different communications platforms in order to meet
the specific needs of our stakeholders. The refreshed HORTGRO Science website and
an active Facebook page with a total of 27 videos which we have uploaded onto You
Tube is proof of this. Fifteen technical articles and many other news articles were
published in the SA Fruit Journal, while a total of 14 'Fresh Notes' were sent out during
the year on specific issues.
The annual HORTGRO Science Technical Symposium was a great success with a lot
of positive feedback from delegates who attended. Prof Salah Subbareih, a robotics
expert and world leader from Sydney University, provided a quantum shift in terms
of thinking about what is possible today, let alone in the future. In addition to the
pome and stone fruit field days presented in conjunction with the symposium, a field
day was held in the Langkloof on December 14 2014, a Post-Harvest Seminar was held
on January 15 2015 and a Crop Protection Seminar was held on September 15 2015.
All of the events were well attended by various industry role-players.
Lastly, it would be amiss not to congratulate Tinnie du Preez for winning the 'Deciduous
Fruit Industry Innovation Award'. Du Preez is a worthy winner of this award for his
contribution to the industry over many years in the area of soil science and the
implementation of technology. He has also made a vast contribution role as a mentor
to a generation of technical advisors.
Please refer to the HORTGRO Science 2014/15 annual report (www.hortgroscience.co.za)
for a comprehensive report of the R&D activities funded by the levy.
RESEARCH, SCIENCE AND TECHNOLOGY
20 / 60
21 / 60
TRADE
and Markets
Jacques du Preez
General Manager: Trade & Markets
n the property industry they often refer to "location, location,
location". A play on that, namely "quality, quality, quality"
has never been so true and important to the stone and pome fruit
industries as now. Orchards continue to expand, but the industry
reached a point where it almost took its eye off supplying good
eating quality fruit as the priority, and just increasing the volumes
to new records every year.
I
This is a great
example of how
discipline and
order within an
industry can be to
the benefit of all.
Germany was the first market to ring the alarm on inadequate eating quality. This
eventually turned to action and led to 30-60% less stone fruit, depending on the type,
being imported from South Africa over the last three seasons. This was a huge blow
to, especially, the apricot and plum exporters, but it also creates new opportunity.
Active engagement and information sharing from the SA Stone Fruit Producers'
Association (SASPA) with the SA exporters and growers and the German trade, is reestablishing a new belief and confidence in our industry which in time will gather
momentum.
This is a great example of how discipline and order within an industry can be to the
benefit of all. The Joint Marketing Forums again justified their existence and value as
platforms for identification of problems and opportunities, as mentioned above. They
are a credible and trustworthy source of accurate information and create opportunities
for discussion among marketers and growers in the industry.
TRADE AND MARKETS
22 / 60
One thing we can be sure of is that requirements and trade barriers - be it tariff,
non-tariff, commercial or just "unfair protectionism"- will become stricter and more
difficult season by season. This will put more pressure on the industry to ensure
compliance and growing exports to our traditional markets, but also to opening up
new markets.
The past year yielded a historic achievement with the first apples officially exported
to China. The process to gain access for pears there, is also well underway.
Market Development activities in the United Kingdom and Germany, which have
proven to be successful over the past five years, have been scaled down to a maintenance
phase with funds being redirected for expansion to the Middle and Far East. Pilot
campaigns will be launched in the United Arab Emirates and Malaysia in early 2016
in close collaboration with exporters.
Trade delegations, comprising the organisations FruitSA, the Citrus Growers' Association
of Southern Africa (CGA), Fresh Produce Exporters Forum (FPEF), South African Table
Grape Industry (SATI) and Subtrop, undertook visits to numerous South East Asian
countries addressing market access issues as well as participating in the Fresh Produce
India trade show for the first time.
Market research in Africa, in conjunction with the National Agricultural Marketing
Council (NAMC), and also in Europe (stone fruit) will conclude toward the end of 2015
and will guide our strategies going forward in growing and developing these markets.
The local market development and consumer education campaigns for peaches,
nectarines and plums proved to be very valuable and efficient with a relatively small
budget. Great media coverage was received as well as cooperation from the fresh
produce markets, retailers and the informal traders, aiming to increase awareness and
consumption among South Africans.
The special markets programmes for Taiwan and the United States of America were
successfully executed although there initially were some anxious moments with higher
rejections. This will be addressed via pro-active risk management procedures and
monitoring that has been put in place for the ensuing season.
Great media
coverage was
received as well as
cooperation from
the fresh produce
markets, retailers
and the informal
traders, aiming to
increase awareness
and consumption
among
South Africans.
A noteworthy success story that is a direct result from growers investing in research
is the Forelle Early Market Access (FEMA) programme that goes from strength to
strength. Over the last four years the volume for the programme grew with almost
350% to 1.45m cartons this past season.
The 2014/15 season was the first one for both pome and stone fruit to fully use AgriHub
information as the "near-real-time" source of shipping information. These industries
can be proud of the leading role they are playing here. The Phytoclean and Titan
projects are also exciting ones set to take off soon enabling the electronic issuing of
export and phyto certificates. These three projects are great examples of the industry
making use of technology and staying with changing times. Further development of
these three initiatives will be closely coordinated over the next few years.
23 / 60
TRADE
and policy
Dr. Mono Mashaba
Manager: Trade & Policy
e have continued to implement the market access agenda
in Asia with more energy and determination than ever before.
The visit to China and participation in the Beijing Fruit and Vegetable
Fair in November 2014 provided an excellent platform to further
engage and lobby the State Administration for Quality Supervision,
Inspection and Quarantine (AQSIQ).
W
This paved the way to finalise the market access process for apples and to start with
the processing of the market access application for pears. The timing of the visit was
opportune because a month later (December 2014) President Zuma undertook a State
Visit to China and with his counterpart President Xi Jinping of China, witnessed the
signing of the market access protocol for apples by Minister Senzeni Zokwana.
This concluded an 8 year process and we are grateful to all those who have put in
energy and effort to make it happen and provided real leadership when it mattered.
It will be difficult to thank each person but I would like to express my thanks to the
leadership collective at HORTGRO, the technical team, support staff behind the scene
and growers who continued to provide support and were instrumental in the
achievement of this objective. A special thanks also to the colleagues at DAFF who had
to endure our pestering all the time and still maintained their focus to get the job done.
They are also our silent heroes and we have both learned a lot about working as a
team.
TRADE AND POLICY
24 / 60
During our recent (September 2015) visit to China we again had a fruitful and positive
discussion with AQSIQ about the conclusion of the pear protocol. We are hopeful that
this process will be concluded soon.
We also upped our engagements with Indonesia in order to implement their undertaking
to visit South Africa for a verification inspection which did happen during August
2015. It was also a long process but through intense engagements and diligence, the
visit did take place and we have received initial reports indicating that the outcome
was positive. We will continue to engage on this matter during the next financial year
to ensure that South Africa get the recognition to use the Jakarta port as the entry point
for its fruits.
Engagements were also held with the Thai authorities in regard to the processing of
the application already submitted for stone and pome fruit. Indications are that the
application for market access for table grapes will be finalised before the end of 2015
and after that the focus will be to process the application for pome fruit. We will
continue to vigorously engage Thailand to ensure acceleration of the processing of the
application for pome fruit market access during the next financial year given that they
undertook an unofficial inspection of our pome production and packing facilities
during their inspection visit for table grapes during January 2015.
Our engagements in India has also given us an opportunity to understand the dynamic
market in that country and the competition that our fruit faces given the high tariff
structure that is currently being implemented. This observations and engagements
that we had during India Fresh Produce 2015 conference and expo held in Mumbai
during April 2015 is assisting HORTGRO to further engage with government
departments (DAFF and the dti) to find ways to negotiate with the Indian authorities
to achieve more favourable terms of market access. Already indications are that the
process will be very long and difficult road given the role of SACU as a partner of
South Africa in any trade negotiations. We hope that once the BRICS countries start
focusing on enhancing trade amongst its members, these issues might be easily dealt
with rather than using the current SACU arrangements. Nevertheless, we will continue
to engage on all fronts during 2016 to ensure the realisation of this objective.
A joint market research project with the NAMC into certain African countries is well
underway and should guide us and the government on issues that needs to be addressed
and opportunities that are there for the taking.
With the input and guidance of growers and exporters the market access prioritisation
matrix for pome and stone fruit was reviewed and updated, ensuring that we focus
on the relevant markets in our endeavours to grow exports to existing markets and
also gain access to new markets.
We hope that once
the BRICS
countries start
focusing on
enhancing trade
amongst its
members, these
issues might be
easily dealt with
rather than using
the current SACU
arrangements.
These strategies then directly feed into the Trade Working Group at a national level
where the all the fruit types jointly coordinate and organise market access issues and
activities.
25 / 60
MARKET
Access
Lindi Benic
Manager: Market Access
echnical trade and market access compliance requirements,
including increasing sanitary or phytosanitary (SPS) regulatory
requirements continue to dominate and drive the market access
agenda. This requires continued ongoing actions to ensure that
current market access is either maintained or improved through
interaction at all relevant levels.
T
There is
a high level of
confidence that
exports to the EU
will meet EU
pesticide residue
standards.
Specific issues this past year include:
EU FVO Audit Mission to South Africa in September 2014 - Final Report:
The final European Union Food and Veterinary Office (EU FVO) Audit Mission Report
was published in November 2014.
The final report confirmed that in addition to official controls, comprehensive own
controls conducted by exporting Food Business Operators (FBOs), growers and pack
houses, further complemented by the pro-active approach undertaken by the industry,
are all factors providing a high level of confidence that exports to the EU will meet EU
pesticide residue standards.
MARKET ACCESS
26 / 60
SA apple exports to China:
The protocol on phytosanitary requirements for the export of apples from South Africa
(SA) to China was signed between the Administration of Quality Supervision, Inspection
and Quarantine (AQSIQ) and the Department of Agriculture, Forestry and Fisheries
(DAFF) on 4 December 2014, during the SA Ministerial Delegation visit to China. A
copy of the signed protocol was received from AQSIQ via DAFF at the end of January
2015 after which DAFF confirmed the final approval of databases for export of apples
to China.
The first SA apple shipments were exported to China during March 2015.
SA pear access to China:
Good progress was made with the access of pears to the Chinese markets with updated
Phytosanitary Information Package (PIP) which initiated the Pest-Risk Assessment
(PRA) process. Various engagements and further exchange of technical information
have since been shared via official channels between these countries, including ten
quarantine pests of concern and information relating to chemicals used on pears. It
seems that the Pear PRA process is progressing well and would hopefully be concluded
soon.
Progress on the Recognition of SA's Food Safety System by Indonesia:
A state visit to Jakarta, Indonesia, took place in April 2015 where issues regarding the
application for the mutual recognition of the food safety control system were deliberated.
The Indonesian Authorities confirmed that they were in a position to undertake a field
verification visit to SA. This visit took place from 23-28 August 2015.
The Indonesian
delegates indicated
that they were
impressed by SA
operations,
activities and
systems.
The Indonesian delegates indicated that they were impressed by SA operations, activities
and systems relating to food traceability, process in terms of records, standard operating
procedures and identification of critical control points in pack houses, and obtained
information on the laboratories and their competency. The process to ensure mutual
recognition status between the two countries continues with indications that it could
be concluded soon.
SA exports to Philippines:
Although DAFF SA has exported deciduous fruit to the Philippines, the Philippines
require a PRA process for all deciduous fruit crops, prior to further exports taking
place. This process continues.
Various export / import consolidated industry responses were provided to
DAFF-PRA:
For exports, AQSIQ has requested more technical information to supplement the Pear
PRA and draft PRA's on apricots, plums and pears, with related follow-up responses
to Vietnam.
Regarding imports, the Malus (apple) National Quarantine pest list was reviewed and
finalised between the industry and DAFF between April and June 2015.
Responses were provided on draft work plans and PRA reports regarding phytosanitary
import requirements for importation of apples from France, Netherlands and Portugal.
27 / 60
TECHNICAL
Services
Richard Hurndall
Manager: Research & Technology
e co-ordinate activities of the Packhouse Action Group; we
give updates on a technical level on grading regulations between
industry, exporters and DAFF; we manage industry weather stations;
and we give feedback and circulate information on a range of
issues.
W
Certain markets
have been targeted
for rehabilitation
and a code of best
practice is being
instituted across
markets.
These include:
Stone / Pome Technical and Joint Marketing Forums
- Representative for research and technical aspects
Export / Local standards / Dispensations
- Co-ordination of local and export standards and dispensations for pome and stone
fruit.
Facilitate PPECB interpretation of broken stones in plums.
- Relating to the local market, a private inspection service, Prokon, was mandated
by DAFF to conduct stone fruit quality inspections on Fresh Produce Markets.
SASPA has contracted Prokon on its behalf.
- Represent Industry on visits to fresh produce markets.
- Represent Fruit SA on Project Rebirth for fresh produce markets.
TECHNICAL SERVICES
28 / 60
Certain markets have been targeted for rehabilitation and a code of best practice
is being instituted across markets.
Forelle Producer Association
- Representative of FPA and Forelle Research Programme
- Manage process of Forelle release and shipping dates
- Facilitate Forelle Smartfresh (FEMA) commercial protocols
Packhouse Action Group
- Activities in 2015 included:
- Institute cold sterilization and load shedding work groups
- Establish a container risk management system (data base of faulty containers)
- Packhouse productivity benchmarking project
- Conduct an overseas study tour and establish a blueprint for Controlled
Atmosphere research facilities
- Revive CA Storage and Post-Harvest Group
- Fresh Notes to packhouses summarising meetings (x3)
Weather Stations
- Manage industry weather station service
- Supply cold/heat units, temperature and rainfall data to producers and researchers
Weather stations
supply cold/heat
units, temperature
and rainfall data to
producers and
researchers.
SA Pink Lady Alliance (SAPLA)
- Technical representative
- Arrange Rosy Glow orchard visits in Langkloof, Elgin and Ceres
- Attend International Pink Lady Association technical meeting in Chile
See http://www.pinklady.cl/congreso/presentaciones/
NAMC
- Investigation into local market fruit exports
DPA
- Research strategy and alternatives
- Cross-contamination of DPA in packing facilities (Focus group and Fresh Notes)
PACKHOUSE
ACTION GROUP
AfricaBio
- Representative to keep abreast of Biotech activities
29 / 60
30 / 60
31 / 60
INFORMATION
and Logistics
Mariëtte Kotzé
Manager: Information and Statistics
T
he pome, stone and dried fruit industries are mainly export
orientated, hence globally competing with other countries,
fruit kinds and ultimately competing with other supply chains.
Detailed and timely trade and marketing information is therefore
of critical importance to enable producers and other role players
within the industry to make informed decisions at grassroots level
to remain competitive and sustainable in the long run.
Information is vital
for long-term
strategic planning
of production.
This service is provided mostly to pome, stone and dried fruit producers, but a limited
user-pay service is also provided to other horticultural industries within the HORTGRO
umbrella. This information is vital for long-term strategic planning of production and
infrastructure requirements - both on a production unit, regional and national level.
The highlights of the information services rendered during the past season:
The key deciduous fruit statistics remains an important and consolidated source
of information - dissemination remains a challenge and we will attempt to
increase the accessibility with new technologies in the future.
INFORMATION AND LOGISTICS
32 / 60
-
-
-
Introduction of an online tree census - this will greatly add to one of the
industry's core functions of updating and maintaining the industry database
in terms of production trends, plantings per cultivar, regional trends, etc.
Implementation of web based real time shipment data as part of the market
intelligence and weekly information exchange on exports which is real-time
for decision making purposes.
More detailed information, and expansion to more markets, on municipal
market sale volumes.
Detailed monthly surveys on pome stock volumes also proved invaluable.
Export crop forecasts were delivered to the industry with an accuracy
of 95%.
More efficient information exchange with Southern Hemisphere and Northern
Hemisphere counter parts resulting in added value to our constituents.
Additional capacity - appointment an agricultural economist (Nina Goosen)
to add value to our existing service offering.
The additional service offering also includes the maintenance and improvement of
agricultural economics related parameters, liaison and information exchange with
industry role players and international counterparts such as SHAFFE, WAPA, Freshfel
and Agri-Benchmarks, long-term industry projections, enterprise budgets and the
participation on different forums dealing with infrastructure and logistical issues such
as the Port Liaison Forum and the SIP-11 initiative of Government
The specific focus on land reform and business development support required by small
scale farmers remained a major focus area.
The main focus was support provided with administration and implementation of
Comprehensive Agricultural Support Programme (CASP) funding in the Western Cape
through the commodity project allocation committees (CPAC) for deciduous fruit. The
relationship with the Department was extended and to include CPAC support services
to be rendered also to Citrus in the Western Cape.
Through our involvement with the Western Cape Department of Agriculture we have
administered in excess of R85 million over the last 5 years of which 74% of the funding
were allocated to 100% black owned entities and 26% to equity share entities. We
foresee that our involvement with the Department of Agriculture will continue as this
is truly an effective Public Private Partnership to fast track the integration of emerging
producers into the mainstream economy.
It is trusted that this arrangement could be rolled out to other provinces as well.
We have
administered in
excess of
R85 million over
the last 5 years of
which 74% of the
funding were
allocated to
100% black
owned entities
and 26% to
equity share
entities.
33 / 60
DECIDUOUS
Fruit Development
Chamber
Kevin Maart
Manager
I
n the State of the Nation Address (SONA) in February 2015,
President Jacob Zuma declared 2015 the Year of the Freedom
Charter and Unity in Action to Advance Economic Freedom. In
doing this, he set out a nine-point plan to drive economic growth
in South Africa, with a special focus on job creation.
It is against this background that the Deciduous Fruit Development Chamber of South
Africa (DFDC-SA) in collaboration with the Deciduous Fruit Producers' Trust and
HORTGRO, decided to launch an application under the Jobs Fund's call for proposals.
The DCP is a four
year
multi-stakeholder
funded project,
which is designed
to increase
agricultural
productivity and
market access for
smallholder
deciduous fruit
farmers in
production regions.
The DFDC's Commercialization Programme (DCP) supported by SAAPPA and SASPA
was used as the basis for this application. The DCP is a four year multi-stakeholder
funded project, which is designed to increase agricultural productivity and market
access for smallholder deciduous fruit farmers in three production regions. These
production regions consist 20 beneficiaries in the Western Cape in Witzenberg, Elgin,
Grabouw, Vyeboom and Villiersdorp, and four Eastern Cape beneficiaries in Langkloof.
The Deciduous Fruit Industry has partnered with the Western Cape Department of
Agriculture to secure a total of R120 million for the implementation of the DCP over
a period of four years. A value chain approach is being followed.
In other provinces the DFDC is pursuing various provincial Departments of Agriculture
to buy into the DCP.
Thus far the following initiatives are in planning phase and will most probably rollout in the 2016/17 financial year:
- The Remmoho Empowerment Initiative is planning to establish 2 000 ha of apples
in the Thabo Mafutsanyana District in the eastern Free State over ten years.
Commercial and emerging growers will join hands in this initiative which includes
the processing sector.
- In Mpumalanga the MEC for the Department of Agriculture, Rural Development
and Land Reform intends to sign a memorandum of agreement (MOA) with the
DFDC and one of the largest corporate businesses in the apple cider manufacturing
space, to establish 400 ha of apples over the next four years in the Gert Sibande
District. This will be a mix of apples for fresh supply and juicing.
- The Department of Rural Development and Agrarian Reform (DRDAR) in the
Eastern Cape has adopted a five year development plan to establish or replace
220 ha of deciduous fruit in Langkloof East under the Koukamma Municipality in
the Sarah Baartman District of the Eastern Cape.
In the Chris Hani District under the guidance of the Accelerated and Shared
Growth Initiative (ASGISA)-Eastern Cape, fruit production and hydrology studies
in the upper Lefuta and Hota Mbewelu catchment areas have been conducted.
These studies showed potential for the establishment of 2500 ha of deciduous fruit
around towns like Elliot, Calla, Mount Ayliff and Mount Frere.
Feasibility studies are currently being undertaken and the Department of Rural
Development and Land Reform has already committed R500 million to roll-out
this project over 10 years.
DEVELOPMENT CHAMBER
34 / 60
The DFDC is very excited about these initiatives, as successful implementation will
assist the industry in achieving the DCP's objectives.
These objectives will help build sustainable and inclusive value chains that will increase
the production footprint and production efficiency of our member farmers and to
transform them into globally competitive role-players.
35 / 60
TRAINING
and Corporate Social
Investment
Retha Louw
Manager: Corporate Affairs
ORTGRO is involved in training on numerous levels. Our
vision is not only for students, but also to educate and develop
the larger farming community.
H
Career Fairs are the
perfect opportunity
to change
perceptions about
agriculture.
BURSARY AND INTERNSHIP SCHEME
The HORTGRO bursary scheme currently has 15 pre-graduate students enrolled at
various universities and colleges nationwide studying in a variety of agricultural related
fields. To date, 90 students benefited from the programme. The bursaries are funded
through HORTGRO's annual bursary fund, augmented with grants from AgriSETA.
A total amount of R680 000 was invested in this programme during the past financial
year.
Four successful career exhibitions at various universities (Stellenbosch University,
University of Pretoria, University of KZN and the University of South Africa) were
supported, where HORTGRO in conjunction with Fruit South Africa exhibited and
displayed careers opportunities within the fruit value chain. Career Fairs such as these,
are the perfect opportunity to change perceptions about agriculture and to motivate
young people to study and to work in an agricultural environment.
School tours continued to introduce learners to a number of career opportunities within
the agricultural sector and to encourage them to choose a career in agriculture. This
will, over time, ensure well trained and skilled employees for the industry as it
empowers learners to make the right subject choices early enough in the education
setup.
TECHNICAL TRAINING DVD'S
The website SA Orchard (www.saorchard.co.za), that shows short movies featuring
various deciduous farming activities, has been maintained and seems to be working
well. The DVD's are designed to provide specialist information to new and existing
deciduous fruit farmers and farm workers. The videos, available in Afrikaans, English
and Xhosa, are available for all to download free of cost.
SOCIAL AND DEVELOPMENT PROGRAMMES
1.
NYANISA - LET'S TALK STATUS HIV/AIDS AND TB PROGRAMMES
As many of the target areas were reached during previous funding years, requests
were dealt with as they arose throughout the current financial year. Only one farm
and 16 beneficiaries were reached in the Witzenberg region during the 2014/2015
financial year. Additional farms either provided their own funding or funding was
sourced from other organisations, such as the Department of Health in the Cape
Winelands District. The HIV/Aids Facts is also addressed through the Farm Worker
Wellness Programmes. The DVD and best practice guidelines to develop an on-farm
policy and strategy to address HIV/Aids and TB on farms are still available.
2.
FARM WORKER WELLNESS PROGRAMMES (FWP)
The Farm Worker Wellness Programme (FWP) focuses on empowering employees
with the necessary life and communication skills in order to minimise the impact of
psycho-social problems on the employees' productivity. The underlying principle of
the FWP is that individuals with healthy core values and norms, are more inclined to
lead healthy, productive lives and thus able to be more productive and efficient workers.
TRAINING AND CORPORATE SOCIAL INVESTMENT
36 / 60
A total of 837 individuals received training during the past financial year. Almost 3
438 indirect beneficiaries on six farms were reached.
The need for more information on healthy lifestyles seems to be increasing. The
objective is to kick-start the programme on farms, whereafter it is integrated as part
of best practice on such farms and becomes part of the normal employee costs as part
of the Support Care Worker SCW-programme.
It is encouraging to see that upon the completion of the Farm Worker Wellness
Programme, many farm management teams come to the realisation that the support
services of a social worker is needed on a more continuous basis than just over a five
week period as in the case of the FWW-programme. This led to several farms contracting
the services of an on-site social worker.
3.
SUPPORT CARE WORKER PROGRAMME
The Support Care Worker (SCW)-Programme entails the establishing of a sustainable
support network of peer educators within the agricultural sector. To date 350 volunteers
of 102 farms were trained through this programme.
Through funding from the Department of Health, the Cape Winelands District ensures
monthly supervision and support to 30 SCW's in the Witzenberg region.
4.
ODEY PROGRAMME
The O.D.E.Y (Overcome Dependency, Empower Yourself) on-farm treatment and
integration programme, is a holistic approach to substance dependency treatment and
aftercare. The programme is structured to ensure that treatment could be done within
the working environment meaning everyday operational living activities can continue.
For the 2014/15 financial year, 51 group members participated in the programme. To
date a total of 30 farms participated in the programme and more than 395 employees,
their families and their communities were reached. The success rate of the programme
is very high and individuals not only indicate a change in their drinking behaviours,
but also an improvement in communication, family life and financial situation.
More and more group members are coming to the fore with dual addiction such as
alcohol and cannabis or even Mandrax and Methamphetamine (TIK). This alarming
situation calls for even more support services to be rendered and the need for this is
discussed with the respective farm management teams. Due to the success of the
programme and word of mouth testimonials of farm producers and employees, there
is an increase in requests for the programme.
5.
AGRI'S GOT TALENT PROGRAMME
With the Agri's Got Talent Project, HORTGRO and VinPro created a platform for
talented individuals where they can showcase their singing and performing talents.
The project encourages farm workers to develop their talents, so they can go back and
contribute even more toward their family and community while empowering themselves
through gaining more self-worth and knowledge. Over the last couple of months,
numerous reports were received of people singing in the orchards, practising for the
2015 competition, providing evidence that even though it is a competition, it can create
unity among people.
37 / 60
FINANCIAL
ASPECTS for the
Social and Training
Programmes
Total amount for the
financial period
2014/2015:
HORTGRO:
R648 000
External Sources:
R150 000
Most of these
programmes have been
running since 2005 with
tremendous success.
A total of 1 657 farms
and 69 546 beneficiaries
have been reached to
date.
Total amounts for
the financial period
2005 - 2015:
HORTGRO:
R 3 378 000
External Sources:
R 5 118 000
We received a total of 75 entrees of which 11 finalists were chosen to perform at an
elegant event in front of a panel of judges and 500 farm workers and selected industry
role players. We envisage that the Agri's Got Talent Competition in the future, will
open doors for many people in agriculture and that this annual event will be something
for farm workers to look forward to.
OTHER TRAINING INITIATIVES
Other training initiatives, such as Health and Safety programmes and Learnerships
were funded collectively by AgriSETA and HORTGRO to an amount of R300 000, and
were also implemented on farms during 2015.
HORTGRO would like to thank the service providers for the excellent programmes
implemented and sustained on farms. Our thanks also to AgriSETA for their continued
funding of our programmes, as well as individual employers who continue with
programmes after they were initiated.
SAGTEVRUGTE BEDRYFSONTWIKKELINGSTRUST (DFIDT)
Die DFIDT bestuur die oorblywende bates van die Sagtevrugteraad en word deur
HORTGRO administreer. Slegs die opbrengs op die kapitaal mag deur die Trustees
aan projekte toegeken word. Weens rentekoerse wat die laaste paar jaar relatief laag
was, is daar 'n besluit deur die Trustees geneem om die fondse te belê, sodoende om
'n mate kapitaalgroei te bewerkstellig. Geen projekte is dus gedurende die afgelope
jaar befonds nie.
Trustees: I Motala (Chairman), KM Rangaka (Vice chair), M Poto, E Jefthas, T Abrhams,
NDV Dicey
FRUIT WORKERS DEVELOPMENT TRUST (FWDT)
The FWDT is positioned to partner commercial entities in BEE-initiatives to get
Enterprise Development points. Many companies that are directly or indirectly linked
to the agricultural value chain are in the process of considering or implementing BEE
ownership deals. They often require a broad based grouping as part of the BEE
consortium. The FWDT, as a 100% black entity that is fully compliant with the
requirements as set out in the BEE Codes, is well positioned to take advantage of these
opportunities.
The FWDT is a "qualifying black enterprise" that carries on an investment business for
the benefit of its beneficiaries. Any contributions to the FWDT that contribute to
expanding its operational and financial capacity will therefore also enable businesses
to qualify for Enterprise Development points within the B-BBEE scorecard. The FWDT
continued its investment in value chain opportunities partnering a consortium of
investors in a BEE deal of the Pioneer group. Other investments continue to develop
well. The main focus remains to re-invest proceeds in order to build the asset base on
behalf of the beneficiaries being permanent (black, coloured and Asian) farm workers
in the fruit industry. The Trustees are currently considering payment of a portion of
the proceeds to beneficiaries.
The FWDT currently have 946 beneficiaries from 24 farms. For the first time since the
establishment of the Trust, dividends were paid out to 865 beneficiaries. The details
of the outstanding beneficiaries (two farms) are still outstanding, some due to death
or resignation. This is being followed up and will be finalised soon.
Trustees: Wimpie Paulse (Chairperson), Dora Ndaba, Anton Rabe
TRAINING AND CORPORATE SOCIAL INVESTMENT
38 / 60
39 / 60
CAPE FLORA SA
CFSA
Dr Lynn Hoffman
Chairman
t has been an exciting 2015 for Cape Flora SA as it was its first
operational year as a newly formed industry body within the
fynbos sector. Cape Flora SA reshaped its mission to create a
platform from which sustainable benefits could be unlocked and
maximized for all role players in a unified Cape Flora industry
value chain.
I
Following a strategic planning session, market access was identified as a key function
of Cape Flora SA, where after a Go-to-Market strategy was adopted as point of departure.
All the activities of the association will underpin this objective.
The fynbos industry welcomes Karien Bezuidenhout, as Product Manager, a position
which will be shared between Cape Flora SA and SA Olives. Karien, who commenced
her duties on 1 November 2015, will also take responsibility for the management of
the Joint Market Forum (JMF), SA Flower Export Council (SAFEC) and the administration
of the International Protea Association (IPA).
Die proses om die statutêre heffing vir 'n nuwe vier jaar siklus te hernu is in werking
gestel, nadat voorstelle eenparig by die Algemene Jaarvergadering (AJV) goedgekeur
is. 'n Gedetailleerde motivering is teen middel Oktober by die Nasionale Landbou
Bemarkingsraad (NLBR) ingedien, waarna die NLBR die normale konsultasie proses
met belangegroepe volg. Die beplanning is dat die nuwe maatreëls teen ±April 2016
afgekondig sal word, om met die aanvang van die nuwe seisoen saam te val.
Die stabiele befondsing wat spruit uit die heffingsisteem, het Cape Flora SA in staat
gestel om gedurende 2015 ook bykomende fondse vir navorsing en ontwikkeling te
bekom. Dié fondse spruit uit die Wes-Kaapse departement van landbou se alternatiewe
gewasse fonds, die departement van wetenskap en kuns se Post Harvest Innovation
Fund, die departement van handel en nywerheid en onlangs ook die Wêreld-Natuurfonds
(WWF) se Tafelbergfonds.
Assurance of compliance with legal and other requirements is fast becoming the order
of the day. The Sustainable Harvesting Programme (SHP), which is a flagship programme
for the wild harvesting of fynbos, aims to support their members to be able to trade
effectively. They do however also take steps to secure our unique fynbos heritage.
The SHP has been able to develop a number of the exciting products such as a Field
Guide for Wild Flower Harvesters, Field Assessment Methodology, Harvest Methodology
and a Vulnerability Index for harvested species.
A central harvesting database with a data-sharing agreement with CapeNature is in
its final stage before launching. The SHP aims to be a credible and efficient assurance
scheme that serves the entire fynbos industry and has revised the code of Best Practice
for Wild Harvesters to be positioned within the Sustainability Initiative of South Africa
(SIZA) framework.
ALTERNATIVE CROPS
40 / 60
POMEGRANATE ASSOCIATION OF SA
POMASA
2
Jack Wittles
Chairman
015 has been an important water-shed year for Pomasa and
started as an unusually early season.
The first harvesting and packing in the Western Province took place in week 6. The
earliness of the season led to very rapid ripening of the early varieties. In some instances
over-ripe fruit was exported and displayed poor shelf-life with subsequent low or
negative returns. In other cases the fruit could not be harvested in time.
Despite these quality issues, the 2015 season saw the industry exporting a record of
954 000, 4.2 kg equivalent cartons.
The 2015
season saw the
industry exporting
a record of
954 000 x 4.2 kg
equivalent cartons.
The Association was finally registered as "Pomasa NPO" and held its first AGM in
terms of the Memorandum of Incorporation in July 2015.
Pomasa applied for and was granted funding for Post-Harvest Research by the "PostHarvest Innovation Fund". The programme is funded by the Department of Science
and Technologyand is managed by FPEF (Fresh Produce Exporters' Forum).
The funding is being used for two research projects at the University of Stellenbosch.
The first, being supervised by Professor Opara, deals with packing materials and coldstorage regimes. The second, being supervised by Dr Lennox, deals with post-harvest
pathogens and how to manage them.
Pomasa also received funding from a Minor Crop development fund. This fund is
funded by the Western Province Department of Agriculture, and is managed by
HORTGRO. These funds have been used to register the NPO and its MOI, as well as to
draw up an industry data-base and a comprehensive list of MRLs (Maximum residue
levels), for the various chemicals in the numerous countries to which pomegranates are
exported to.
Pomasa has applied for and been granted a Statutory Levy, starting from the 2016
season and continuing for 4 years. This funding, contributed by the growers, will have
to be spent as specified by the NAMC. That is:
- not more than 10% of the levy may be spent on administration.
- not less than 20% must be spent on transformation.
- the balance will be used in accordance with an industry determined budget.
41 / 60
SA BERRY PRODUCERS’ ASSOCIATION
SABPA
Tiaan Steyl
Chairman
he Berry industry is poised for growth with the number of
hectares planted expected to grow by 35% to 800 ha by the
end of 2016.
T
This is mainly due to investment in the establishment of new plantings by three new
international entities into the country and on the expansion of plantings by existing
growers.
Membership of
the association
has increased.
The membership of the association has increased marginally following the establishment
of new producers.
Engagement with proprietary holders of crop protection solutions to address shortfalls
in chemical registrations is ongoing.
The formal incorporation of the association as an NPC is imminent and the prospects
for this minor crop category continue to look promising.
Various technical research projects regarding berry production challenges are to be
launched in 2016.
ALTERNATIVE CROPS
42 / 60
SA CHERRY GROWERS’ ASSOCIATION
SACGA
D
Koos Pretorius
Chairman
ie 2014/15 jaar het met moeilike produksie toestande gepaard
gegaan.
Dit was slegs die baie lae kouebehoefte variëteite wat goeie produksie in die Noorde
opgelewer het. In die Suide was die oeste baie laer as in die vorige twee jare. Die reën
aan die einde van Oktober en vroeg- November het egter die potensiaal wat in die
Noorde was, ook tot niet gemaak. Slegs enkele produsente het die ontydige reën
vrygespring.
Baie min uitbreidings word in die Noordelike- gebiede beplan, terwyl groot aanplantings
in die Suide nog steeds deur 'n tekort aan onderstamme gekortwiek word. Die invoer
van onderstamme was nie baie suksesvol nie, maar 'n verdere poging word aangewend.
Ons hoofteiken
in die nabye
toekoms is om die
markte na China
oop te stel.
Die registrasie van kernbelangrike chemiese middels gaan voort. 'n Volledige lys is op
die webtuiste beskikbaar. Enige verdere produkte wat benodig word moet aan die
voorsitter deurgegee word. Ons wil in dié verband weereens die departement van
landbou, HORTGRO en veral Lindi Benic en haar span kundiges opreg bedank.
Die Kersie Vereeniging het ook vanjaar by die SA Stone Fruit Producers' Association
(SASPA) geaffilieër. Dit is duidelik dat dit die regte skuif was en dat daar baie raakpunte
tussen dié twee vereenigings is wat tot voordeel van beide sal wees.
Daar is goed gevorder met die oopstel van markte en die RSA1 klassifikasie is gepubliseer.
Dít is gedoen met die oog op uitvoere na verskillende Afrika-markte. Om 'n totale
ooraanbod van kersies in die binneland te verhoed, sal daar baie meer kersies uitgevoer
moet word in die toekoms. Ons hoofteiken in die nabye toekoms is om die markte na
China oop te stel.
Die huidige seisoen lyk nie te rooskleurig nie. In beide die Noorde en die Suide was
die winter baie warm en kort en net tyd sal leer wat met die produksie gaan gebeur.
Ter opsomming is die bedryf steeds in sy kinderskoene en die groeipyne is groot. Daar
is egter hoop en ons glo dat die moeilike tye oor 'n paar jaar vergete sal wees.
43 / 60
SA HONEYBUSH TEA ASSOCIATION
SAHTA
Eugene Smith
Chairman
he South African Honeybush Tea Association (SAHTA) is the
representative body formed in 1999 to coordinate activities
in the honeybush tea industry.
T
SAHTA's directors are elected from producers, processors, nursery owners and BEE
partners. It aims to promote a competitive and profitable honeybush industry in South
Africa, equal entry and participation in the industry and the sustainable use of
environmental resources.
As a unique and
indigenous fynbos
crop, honeybush
has a unique
selling point.
SAHTA assists with a wide variety of needs in the industry, including:
- Promoting the cultivation, sale and export of honeybush tea
- Assisting authorities to regulate and control wild harvesting of honeybush
- Promoting biodiversity-friendly farming practices and nature conservation
- Promoting and supporting product and production research
South Africa's honeybush industry is still very young and produces less than 1000 tons
of honeybush each year. Most of this crop is exported to countries such as the Netherlands,
Germany, the United Kingdom and the United States of America.
As a unique and indigenous fynbos crop, honeybush has a unique selling point and
significant potential to be marketed and positioned as a niche product in speciality tea
markets around the world.
ALTERNATIVE CROPS
44 / 60
SA OLIVE INDUSTRY ASSOCIATION
SA OLIVE
Nick Wilkinson
Chairman
he 2015 harvest was up on 2014 and olive oil prices have
increased by some 30% in hard currency terms on the back
of poor harvests in Spain and Italy.
T
South African production still only contributes just over a third of our consumption.
The rising cost of imports due to rising oil prices and depreciating currencies, have
favoured local producers but volumes will come under pressure to maintain supply
through to next harvest.
The quality of oil
is world class...
The quality of oil is world class as evidenced by numerous international awards won
by our producers across the globe and in the International Sol D'oro competition held
for the first time in Cape Town this year. A gala event celebrated our own SA Olive
competition in Paarl on 3 September 2015, where 19 gold, 60 silver and 10 bronze
medals were awarded.
Nursery business has picked up and both existing producers and new entrants are
again planting olive trees recognising the continued growth in consumption worldwide
as consumers become acquainted with the health benefits of using quality extra virgin
olive oil in their everyday diet.
The olive industry continues to educate and transform their workforce and promotes
our cause with government to recognize the olive industry in its national development
plan (NDP).
The industry is labour intensive, uses less water than competitive crops, has a ready
market in import substitution and provides much needed health benefits to a population
exposed to increase sugar diabetes, cancer and hypertension.
45 / 60
SA PEKANNEUTPRODUSENTE ASSOSIASIE
SAPPA
Andre Coetzee
Voorsitter
D
ie pekanbedryf is een van Suid-Afrika se snelgroeiendste
bedrywe.
Met 'n produksie van 10 500 ton in 2015, en aanplantings van 440 000 nuwe bome wat
ongeveer 3 500 hektaar se nuwe aanplantings verteenwoordig, raak die plaaslike bedryf
al hoe meer 'n wêreldrolspeler. Die vooruitskouing is dat die jaarlikse produksie binne
die afsienbare toekoms sal verdubbel. Aanplantings vind regoor die land plaas, met
die grootste uitbreidings in die droër westelike streke.
Die vinnige
groei in die
bedryf het te
make met die
steeds groeiende
wêreldwye
aanvraag na
pekanneute en
neute in die
algemeen.
Die vinnige groei in die bedryf het te make met die steeds groeiende wêreldwye
aanvraag na pekanneute en neute in die algemeen. In Asië stel verbruikers al hoe meer
in Westerse versnapperings en nuwe produkte belang, wat ook gegeurde neute insluit.
Die grootste deel van Suid-Afrika se neute word steeds onverwerk uitgevoer met
tussen 10 en 20 persent wat plaaslik verwerk en bemark word.
SAPPA is in 1991 gestig en het van 'n klein begin gegroei tot die organisasie wat vandag
'n groot gevestigde bedryf verteenwoordig. Die hooffunksie en doelwit van SAPPA
is om as spreekbuis vir die pekanneutprodusente in Suid-Afrika op te tree en om
bedryfsaksies tot voordeel van die produsent te koördineer en te bestuur.
Weens 'n groeiende behoefte vir navorsing, inligting en tegniese bystand was dit
noodsaaklik om aansoek te doen vir 'n statutêre heffing. SAPPA is nou betrokke by:
navorsing, inwin en verspreiding van inligting, tegniese bystand, invoer van
plantmateriaal, opstel van uitvoerstandaarde, registrasie van spuitmiddels, asook
produksie- en aanplantingstatistiek. SAPPA ondersteun ook verskeie suksesvolle
bemagtigingsprojekte waar opkomende boere tegniese advies van bestaande
pekanneutprodusente ontvang.
Die vooruitsigte vir die 2016 seisoen lyk belowend wat die vrugset betref en die hoop
is dat die seisoen verder voorspoedig sal verloop, en dat die droogte wat die land tans
bedreig, nie die oes negatief sal beinvloed nie.
ALTERNATIVE CROPS
46 / 60
47 / 60
CULDEVCO (PTY) LIMITED
Dr Leon von Mollendorff
Manager
uldevco (Pty) Limited is well-geared to effectively and proactively deal with the challenges of the future by continuous
optimization of evaluation and selection procedures, and to protect
the interests of South African producers internationally. The backbone
of this safeguarding policy is formal licensing and the evaluation
of agreements with responsible partners in various countries.
C
The main focus however is to ensure accurate identification and evaluation of stone
fruit, pome fruit and table- and raisin grape cultivars that are easy to grow with low
risk to producers and that are easy to sell on all markets.
It is expected that
the export volumes
of both Ruby Star
and Ruby Sun will
significantly
increase over the
next three to four
years.
The two experienced evaluators that Culdevco appointed (Dr Iwan Labuschagne for
pome fruit and Hein Agenbag for stone fruit and table grapes) during the past 2 years,
have made a significant impact on the quality of horticultural evaluation and the
accuracy of early identification of promising varieties from the ARC breeding
programmes. This process is supported by experienced technical advisors, committed
producers and independent third parties to identify those cultivars that will keep all
our clients ahead of their competitors.
Profits
For nine consecutive years Culdevco succeeded to increase its profits and again a
record amount were paid over to the ARC as owner of the varieties as well as to the
Culdevco shareholders, namely SASPA, SAAPPA, CFPA, DFTS and SATI.
The profits generated by Culdevco over the past nine years were re-invested by all
Culdevco shareholders into the development of unique deciduous fruit cultivars to
the benefit of the Industry at large.
Cultivar development
Culdevco manages 469 pome fruit, stone fruit and grape cultivars and selections. This
number includes 19 apples, 29 pears and pear rootstocks, 44 apricots, 93 nectarines,
89 peaches, 118 plums, 4 stone fruit rootstocks and 73 grapes.
Culdevco, in cooperation with the ARC, have now released 45 new cultivars to the
South African Deciduous Fruit Industry. More information on all released Culdevco
licensed cultivars can be found on the Culdevco website (www.culdevco.co.za).
During the last two years Culdevco released a very promising new early red seedless
table grape called Joybells. Joybells ripens with Sunred Seedless and has been evaluated
over several seasons by some influential table grape growers in especially the Hex
River valley. Culdevco have thus far received orders for Joybells for about 250 ha.
A second very promising mid-late black seedless table grape selection (G3-4177) is
receiving special attention at this stage and will hopefully be released in the near future.
CULDEVCO
48 / 60
Two field days were held during the past year to promote the five recently released
new unique lower chilling apple cultivars. At this stage over 50 ha of these lower
chilling apple were established in especially the Limpopo Province. A further 80 ha
were ordered to be planted in the next 2 years in mainly the Limpopo and Western
Cape provinces.
Although African Delight® plum was only released to the Stone Fruit Industry in 2008,
fruit exports of this unique cultivar, with exceptionally high sugars, increased to the
third highest plum volumes to be exported (almost 1,2 million cartons) during the
2014/15 season.
There were also significant increases in the number of cartons exported of African
Rose®, Ruby Star and Ruby Sun plums. It is expected that the export volumes of both
Ruby Star and Ruby Sun will significantly increase over the next three to four years.
As large number of exciting new red flesh plum selections are currently under evaluation
in different evaluation sites in South Africa as well as in Spain. Plant material of all
these plum selections are currently being propagated to be established in semicommercial evaluation sites in South Africa, England, France, Spain and also at a later
stage in Italy.
Marketing
During the last year Culdevco visited licensees in England, Spain, Italy and France to
market table grapes, plums and low chill apples. As a result of these visits one new
stone fruit license and one table grape evaluation agreements were signed.
This process is
supported by
experienced
technical advisors,
committed
producers and
independent third
parties to identify
those cultivars that
will keep all our
clients ahead of
their competitors.
Culdevco in cooperation with its licensee in Spain, Viveros Orero, held a very successful
fruit exhibition of late ripening plums and clingstone peaches at the annual fruit and
vegetable fair in Madrid (Fruit Attraction) during October 2014. A large number of
interested Spanish, French and Italian growers visited the display.
49 / 60
FRUITFLY AFRICA
FFA
Nando Baard
Manager
ith climatic conditions during the 2014/15 season in most of
the areas under the FruitFly Africa (FFA) area-wide population
management program being favourable for rapid fruit fly population
growth, one would have expected FTD's in these areas to be much
higher than in previous seasons.
W
This was however not the case, with population levels in the areas being on par with
the 2013/14 season and much lower than in the years previous to this.
The budget for
attract-and-kill bait
stations used in the
winter program
almost doubled
from the
previous year...
This above average level of population control can be attributed to a variety of factors,
including an aggressive winter program, an integrated approach to hotspot management,
the fact that aerial baiting commenced before population levels reached peaks and the
fact that producer cooperation in and support for the program is increasing.
During the winter program, sterile male releases were kept at the summer release rate
of 25 million steriles per week throughout the winter. The budget for attract-and-kill
bait stations used in the winter program almost doubled from the previous year, to
ensure cost effective population management in the period where fruit fly populations
are low and concentrated in small areas. Hot spots were treated with both chemical
as well as biological control methods to ensure high levels of suppression within these
usually inadequately controlled breeding grounds.
Aerial baiting started earlier in the season, when population levels were still low, given
that these applications are much more effective in maintaining low fruit fly numbers
FRUITFLY AFRICA
50 / 60
than bringing them down once they have reached high levels. Control measures,
including orchard sanitation, also seems to be increasingly adopted at adequate levels
by most producers.
In the pilot phase of the Sterile Insect Technique (SIT) program in the Hex River Valley,
excellent results were obtained from the aerial release of sterile males. Unfortunately
the technology available at that time made it an expensive method of release and it
was decided to opt for ground releases in hotspots in the following years. Whilst
ground releases do contribute significantly to population control, aerial releases are
a more effective way of suppressing whole populations with better distribution of
steriles.
Release technology has evolved and it is now possible to utilize gyrocopters for cost
effective chilled aerial sterile release. FFA therefor conducted release trials over an area
of ±2 000ha in the Warm Bokkeveld area utilizing this new technology. The results
were encouraging and aerial releases will be expanded to a total area of ±16 000ha in
the coming season.
...aerial releases are
a more effective way
of suppressing
whole populations
with better
distribution of
steriles.
During the past year FFA has also started developing a user friendly, real-time, web
based monitoring application. This will allow users to monitor via GPS that all traps
are checked each week and will enable decision makers to have access to daily trapping
statistics. The app will be tested in certain areas during the coming season and then
it will be rolled out to all areas under the FFA program.
It is FFA's mandate to promote and support production, food security, job creation and
market access through:
- The cost effective implementing of area-wide fruit fly management programs;
- Following international best practice of area-wide control;
- Suppressing fruit fly populations to internationally acceptable levels;
- Implementing and managing a multi-insect early warning system within fruit
producing regions.
For this reason, FFA is in the process of consulting with producers within its management
areas on ways to adjust the methods utilized for population control to ensure optimal
and cost effective population control within each area. The program will still be based
on international best practice, but since all areas do not have the same crop composition,
climatic conditions or topography, there is a need to differentiate control measures
between areas to ensure that the above mentioned mandate is met. This process will
be finalised before the start of the winter program for the coming season.
The strides made in population control and the development of new technologies to
achieve this would not be possible without the cooperation of all relevant role-players.
As always FFA would like to thank all the individuals and institutions who are helping
to keep this pest at bay in the interest of the industry and country at large.
51 / 60
SAPO TRUST
Dr Phillip Fourie
General Manager
he different Producer Associations held various strategic sessions
with SAPO over the past year. The goal was to revisit and
discuss the role and functions of SAPO.
T
Working groups were established to plan the further detail to be implemented in
February 2016 after a restructuring process. The role and functions were formalised
after extensive deliberation with the different producer organisations and other
stakeholders.
The company
pioneers variety
development
and the
commercialization
of new varieties.
SAPO'S ROLE, FUNCTION AND NEW STRUCTURE
VISION
To be the preferred fruit plant material provider in South Africa.
MISSION
To develop and supply a comprehensive and cost-effective range of virus-free plant
material to the fruit industries in South Africa. The company pioneers variety
development and the commercialization of new varieties in South Africa.
OWNERSHIP
SAPO Trust (SAPO) is owned by the five primary industry associations in the deciduous
fruit industry.
SAPO TRUST
52 / 60
GOVERNANCE
SAPO Trust is governed by a Board of Trustees appointed by the five primary industry
associations of the deciduous fruit industry (one each) anda BEE representative,
independent chairman and general manager of SAPO. More Trustees can be appointed
by the Board of Trustees if needed.
STRUCTURE & FUNCTIONS
SAPO Trust is currently structured into five Business Units namely:
Production:
Responsible for establishing and maintenance of foundation and mother blocks,
selecting, collecting and distribution of bud wood to clients, supplying of rootstocks
and seeds and genetic and phytosanitary inspections of foundation and mother blocks
as well as quality inspections of trees and vines ordered through SAPO at contracted
nurseries.
Nursery:
Responsible for foundation nursery activities and propagation of evaluation and
contracted trees and vines as well as limited commercial stone and pome fruit trees,
vines and rootstocks, maintenance of foundation, budwood parks and rootstock blocks
Pathology and Registration:
Responsible for quarantine and nucleus blocks, genetic and phytosanitary inspections,
virus testing, virus elimination and clone registrations as well as development of new
laboratory methods and techniques.
Product Development and Evaluation:
Responsible for importation of rootstocks and scion plant material on behalf of fruit
industries and other clients, intellectual property and contract management, variety
listing, client relations, database and horticultural, storage and processing evaluation
of varieties and rootstocks and co-operation with independent evaluators.
Management:
Responsible for overall operational management of SAPO, strategic planning, finances,
human resources, public relations, workshop and outsource functions and services.
SAPO'S NEW OFFICES AND FACILITIES
The inauguration of the new SAPO offices occurred on 8 September 2015. These facilities
are leased from Upstars Trade 22 Pty Ltd, a property company owned by the different
producer associations. These new facilities will allow SAPO to provide plant
improvement services aligned with best international practices to the deciduous fruit
industries.
OVERVIEW OF PLANT MATERIAL SUPPLIED DURING 2015
The tree fruit nurseries ordered 12% more pome- and stone fruitscions from SAPO this
season.There were some shortages in the supply of stone fruit trees on Marianna,
GF677, Atlas and Flordaguard rootstocks. A small increase was experienced in the
demand for table- and drying grape grafts.
These new
facilities will
allow SAPO to
provide plant
improvement
services aligned
with best
international
practices.
53 / 60
The most popular (36%) rootstock for peach, nectarine and apricot varieties was still
the different stone fruit seedlings.
During 2015
several
developments and
contracts were
signed especially
in Europe for new
rootstock and fruit
varieties.
There was a shortage of apple rootstocks although the demand for apple trees was still
high. The demand and supply of dwarfing rootstocks like the Geneva™ series and M9
rootstocks are also increasing.
This season the supply of cherry rootstocks to nurseries was problematic and therefore
the nurseries could not supply enough trees to producers. Hopefully the problem can
be addressed by the multiplication of in vitro plants.
The orders for vine rootstocks were static and all orders could be supplied.
PRODUCT DEVELOPMENT
During 2015 several developments and contracts were signed especially in Europe for
new rootstock and fruit varieties.
The Florida and Mexico low-chill stone fruit variety contracts were renegotiated and
are now fully managed by SAPO alone.
SAAPPA , SASPA and the Cherry Association are in the process of establishing enough
rootstock sources in foundation blocks to address the continuous shortage.
SAPO TRUST
54 / 60
55 / 60
COMMUNICATION
HORTGRO #TalkToUs
Elise-Marie Steenkamp
Group Manager: Communications
arlier this year HORTGRO Management identified the need
for a new communications strategy. Certain strategic objectives
were identified - which over the next year will be rolled out during
different stages.
E
'Growing Fruit
IQ’ refers to
HORTGRO's
function as
generator,
innovator and
transferor of
knowledge...
As a first step HORTGRO decided to refresh our logo. In this regard careful consideration
was given to all stakeholders and a new strapline was added to boot.
HORTGRO - 'Growing Fruit IQ - refers to HORTGRO's function as generator, innovator
and transferor of knowledge, as well as grower, enabler and developer of market
opportunities, people and communities.
HORTGRO takes pride in the overarching role it plays in the fresh produce supply
chain. In a world where health matters matter, HORTGRO plans to help stimulate
consumption and enhance the positive image of the deciduous fruit industry in all its
facets. We plan to showcase our research and development efforts in creating sustainable
production practices, food and plant safety and to enhance trade in a globally, competitive
world.
Taking stock of the past year:
Regular technical and news articles were published in the South African Fruit Journal
which we share with other industry role-players. The SAFJ is distributed by post, but
it can be read online at: www.safj.co.za .
Other publications include: New Orchards - an overview of the deciduous fruit industry
economic and social development initiatives and the Key Deciduous Fruit Statistics.
HORTGRO hosts several divisional newsletters which include: HORTNews and
freshNotes. freshNotes is more of a technical nature, while HORTNews informs growers
and other stakeholders about industry related events and happenings. Both are sent
out electronically and are available on www.hortgro.co.za and www.hortgroscience.co.za
Multimedia is here to stay. It has changed the way we communicate forever. Over the
last year we have seen spectacular growth in our Facebook pages (HORTGRO and
HORTGRO Science), as well as increased traffic to the different websites. We regularly
post interesting industry-related news, events, and photographs of people and news
happenings on these sites. So make sure that you visit us regularly in cyber space .
Our Twitter account is: @Hortgro and so is our new Instagram account. We are currently
investigating a podcast service. And you will find over 30 HORTGRO videos on
YouTube.
Over the past year, we have hosted several industry events. This includes field days,
information sessions, seminars, the technical symposium, Student Meet and Greet,
Agri's got Talent, HORTGRO Golf Day, Gala Evening to name but a few.
We would like to urge you, the grower, to tell us where we can improve, what kind
of communication platform you prefer and send us news or photographs from your
region.
The deciduous fruit industry has the ability to become a shining example of where
agriculture should go in South African. Together we can Grow Fruit IQ.
COMMUNICATION
56 / 60
57 / 60
BOARDS
and Websites
SAAPPA - www.hortgro.co.za
SASPA - www.hortgro.co.za
Voorsitter: Nicholas Dicey
Ondervoorsitter: Calla du Toit
Voorsitter: Andre Smit
Ondervoorsitter: Robert Graaff
Elgin / Grabouw / Vyeboom / Villiersdorp
(EGV&V) (streek 1)
Stephen Rabe
Craig Prowse
Ceres (streek 2)
Linde du Toit
Calla du Toit
Langkloof (streek 3)
Pieter Stemmet
Marius vd Westhuizen
Wolseley / Tulbagh (streek 4)
Charl Herbst
Piketberg / Porterville (streek 5)
Neil Paterson
Klein Karoo (streek 6)
Pieter Smit
Stellenbosch / Franschhhoek / Somerset Wes
(streek 7)
Gerard Cooke
Vrystaat (streek 8)
Michael Leslie
Sagtevrugte Ontwikkelingskamer
Joseph Hendricks
Andre Cloete
Piet Kiewiets
Ge-koopteerd
Keith Bradley
Ockie Geldenhuys
Paarl, Wellington, Hermon, Simondium
(Area 1)
Andre Smit
Franschhoek, Groot-Drakenstein (Area 2)
PH de Necker
Stellenbosch, Somerset-Wes, Banhoek
(Area 3)
Petru du Plessis
Elgin/ Grabouw, Villiersdorp, Vyeboom,
Botrivier (Area 4)
Dana Morkel
CA Neetling
Ceres, Koue Bokkeveld (Area 5)
Robert Graaff
Danie Goosen
Tulbagh, Hexrivier, Worcester (Area 6)
Daniel Theron
Piketberg, Saron, Halfmanshof, Porterville,
Citrusdal (Area 7)
DJ Eigelaar
J Iince
Barrydale, Montagu, Ladismith (Area 8)
M Brewis
Hannes Toua
Robertson, Ashton, Bonnievale, Buffeljacht
(Area 9)
GH Smuts
Dirkie Swanepoel
Langkloof (Area 10)
SW Walters
Noord-Kaap/ Vrystaat/ Noordwes/ Gauteng/
Limpopo/ Mpumalanga (Area 11 & 12)
Bernard Muller Oosthuizen
Carel Johannes vd Merwe
Ontwikkelingskamer
Walter Williams
Ismael Motala
Ge-koopteerd
Michiel Bester
Charl Stander
Hennie van Noordwyk
Leon Eksteen
Arno Marais
Derick van Zyl
DFTS - www.hortgro.co.za
Chairperson: Johannes Fourie
Vice Chairperson: Chris Krone
Koos Baadjies
JP Viljoen
Handri Conradie
Nico Koch
Gog van der Colff
Abrie Visser
Wiaan van Rensburg
Paul Louw
Llewellyn Adams
58 / 60
SACGA - www.cherries.co.za
HORTGRO Science Advisory
Council www.hortgroscience.co.za
Voorsitter: Koos Pretorius
Gerrit Higgo
Arno Marais
Maasdorp Maree
Derick van Zyl
Chairman: Stephen Rabe
Louis von Broembsen
Matthew English
Grant Smuts
Linde de Toit
Joseph Hendricks
Charl Stander
William Myburgh
SAHTA - www.sahoneybush.co.za
Cape Flora SA - www.capeflorasa.co.za
Voorsitter: Lynn Hoffman
Onder-Voorsitter: Anton Rabe
Thys Basson
Pierre Vermaak
Lesley Richardson
Neil Hall
Johan Gerber
Marie Knight
Japie Steenkamp
Simon Chennels
POMASA - www.sapomegranate.co.za
Chairperson: Jack Wittles
Hannes Beukman
Johann Everson
Carnel Geddes
Niel Maree
Jorrie Mulder
Christo Nortje,
Donald Spence
Willem Van der Merwe
Niel Vos
SABPA - www.saberries.co.za
Chairperson: Tiaan Steyl
Vice Chairperson: Sean Tager
Chrisleo Botha
Jean Kotzé
Trevor McKenzie
Ryan Davies
Chairperson: Eugene Smith
Marlise Joubert
Johan Kritzinger
Quinton Nortje
Piet Kiewiets
Sidney le Fleur
Freek Eksteen
Ken Dodds
SA OLIVE - www.saolive.co.za
Chairperson: Nick Wilkinson
Vice Chairperson: Robert Claasens
Barry Anderson
Gerrie Duvenage
Pieter du Toit
Reni Hildenbrand
Andries Rabie
Tiaan Ras
John Scrimgeour
Pieter Vorster
Kelly White
Steve Wilson
SAPPA - www.sappa.za.org
Chairperson: Andre Coetzee
Vice Chairperson: Albert Bouwmeester
Heiko Meier
Bertus van Zyl
Philip Antrobus
Alvin Archer
Johan Coetzee
Dries Duvenhage
Ivan Otto
Hanru Pienaar
Morne Ross
David van der Merwe
Pieter van der Merwe
59 / 60
Culdevco - www.culdevco.co.za
Voorsitter: Dappie Smit
Anthony Dicey
Nicholas Dicey
Kobus Eigelaar
Leon Eksteen
Chris Krone
Anton Rabe
Eurica Scholtze
Wiehahn Victor
Willem Bestbier
Bestuurder: Leon von Mollendorff
Fruitfly Africa - www.fruitfly.co.za
Voorsitter: Anton Rabe
Ondervoorsitter: Chris Faure
Keith Bradley
Roleen Carstens
Anton Viljoen
Dappie Smit
Hennie van Noordwyk
Jan Hendrik Venter
Wiehahn Victor
Bestuurder: Nando Baard
SAPO - www.saplant.co.za
Chairperson: P Dall
P Fourie (SAPO)
A Dicey (CPA)
C du Toit (SAAPPA)
M Oosthuizen (SASPA)
A Kirsten (SATI)
D Smit (DFTS)
W Williams (BEE representative)
60 / 60
email: [email protected]
www.hortgro.co.za
Tel +27 (0)21 870 2900
Fax +27 (0)21 870 2915
258 Main Street, Paarl 7646 - Western Cape
PO Box 163, Paarl 7620 - South AFrica

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