categories (2008)

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categories (2008)
Central & Eastern Europe
Market & MediaFact
2009 Edition
Compiled by: Anne Austin,
Nicola Hutcheon
Produced by: David Parry
© 2010 ZenithOptimedia
All rights reserved. This publication is protected by copyright. No part of it may be
reproduced, stored in a retrieval system, or transmitted in any form, or by any means,
electronic, mechanical, photocopying or otherwise, without written permission
from the copyright owners.
ISSN 1469-6622
Every effort has been made in the preparation of this book to ensure accuracy of the contents,
but the publishers and copyright owners cannot accept liability in respect of errors or
omissions. Readers will appreciate that the data is only as up-to-date as printing schedules
will allow and is subject to change.
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CONTENTS
SUMMARY TABLES
COUNTRY DATA
Armenia
Azerbaijan
Belarus
Bosnia (& Herzegovina)
Bulgaria
Croatia
Czech Republic
Estonia
Georgia
Greece
Hungary
Latvia
Lithuania
Moldova
Poland
Romania
Russia
Serbia
Slovakia
Slovenia
Turkey
Ukraine
GLOSSARY
Page
1
13
21
28
46
57
77
91
118
139
156
181
205
231
249
260
284
309
330
351
373
394
414
434
SUMMARY TABLES: EXCHANGE RATES
SUMMARY TABLES
EXCHANGE RATES
1 US$ = …local currency
Country
Currency
2008
2007
% change
Armenia
Dram (AMD)
305.97
342.08
-10.6
Azerbaijan
Manat (AZN)
0.82
0.86
-4.2
Belarus
Rouble (BYR)
2,136.4
2,146.1
-0.5
Bosnia-Herzegovina
Bulgaria
Convertible Mark (BAM)
New Lev (BGN)
1.34
1.34
1.43
1.43
-6.6
-6.4
Croatia
Kuna (KN)
4.94
5.37
-8.0
Czech Republic
Koruna (CZK)
17.07
20.29
-15.9
Estonia
Kroon (EEK)
10.69
11.43
-6.5
Georgia
Lari (GEL)
1.49
1.67
-10.7
Greece
Euro (€)
0.68
0.73
-6.5
Hungary
Forint (HUF)
172.11
183.63
-6.3
Latvia
Lat (L)
0.48
0.51
-6.4
Lithuania
Litas (LTL)
2.36
2.52
-6.6
Moldova
Leu (MDL)
12.39
12.14
2.1
Poland
Zloty (PLN)
2.41
2.77
-13.0
Romania
Leu (RON)
2.52
2.44
3.3
Russia
Rouble (RR)
24.53
25.58
-4.1
Serbia
Dinar (CSD)
55.72
58.45
-4.7
Slovakia
Euro (€)
0.68
0.73
-6.5
Slovenia
Euro (€)
0.68
0.73
-6.5
Turkey
Lira (TL)
1.30
1.30
-0.1
Ukraine
Hryvnia (UAH)
5.27
5.05
4.3
1
SUMMARY TABLES: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising as a percentage of Gross Domestic Product
2000
2001
2002
2003
2004
2005
2006
2007
2008
Armenia
-
-
-
-
-
0.22
0.35
0.39
0.44
Azerbaijan
-
-
0.35
0.34
0.46
0.14
0.13
0.13
0.12
Belarus
-
-
-
-
0.17
0.16
0.17
0.19
0.20
Bosnia-Herz.
Bulgaria
0.99
1.10
1.13
1.15
1.30
1.46
1.66
1.67
2.02
0.67
0.87
1.06
1.19
1.23
1.41
1.53
1.67
1.75
Croatia
0.83
1.12
1.13
1.25
1.31
1.56
1.70
1.73
1.64
Czech Rep.
1.29
1.40
1.32
1.36
1.37
1.46
1.56
1.50
1.60
Estonia
0.71
0.69
0.67
0.67
0.66
0.66
0.66
0.78
0.70
Georgia
0.37
0.39
0.47
0.47
0.56
0.53
0.70
0.81
0.80
Greece
1.25
1.08
1.13
1.09
1.10
1.12
1.12
1.18
1.07
Hungary
1.66
1.75
1.86
1.96
2.14
0.71
0.71
0.72
0.78
Latvia
0.69
0.72
0.78
0.74
0.66
0.66
0.68
0.64
0.59
Lithuania
0.69
0.72
0.78
0.74
1.39
1.49
1.50
1.58
1.64
Moldova
-
-
-
-
-
0.26
0.32
0.39
0.51
Poland
1.04
1.23
1.24
1.32
1.35
0.53
0.56
0.60
0.61
Romania
0.34
0.29
0.27
0.26
0.30
0.31
0.34
0.36
0.41
Russia
0.32
0.42
0.58
0.61
0.66
0.66
0.67
0.70
0.63
Serbia
-
-
-
1.71
2.01
2.59
2.53
3.47
3.15
Slovakia
0.99
1.24
1.27
1.37
1.75
2.00
2.13
2.22
2.54
Slovenia
1.02
1.01
1.01
1.04
1.19
1.26
1.22
1.31
1.44
Turkey
0.54
0.28
0.31
0.29
0.33
0.35
0.37
0.39
0.34
Ukraine
-
-
0.38
0.52
0.54
0.59
0.69
0.73
0.60
0.87
0.90
0.93
0.94
0.95
0.75
0.77
0.79
0.75
C/E Europe^
Note: These figures have not been adjusted to account for different methods of
compilation and are therefore not fully comparable.
^includes only the countries listed
2
SUMMARY TABLES: ADVERTISING EXPENDITURE
Distribution of advertising expenditure by medium (% of total)
Total 2008
adspend News- Maga(US$m) papers zines
%
TV
Radio Cinema Outdoor Internet
Armenia
52
0.9
0.9
72.7
17.0
-
8.4
-
Azerbaijan*
50
5.1
-
69.7
10.1
-
14.2
1.0
Belarus
115
15.7
-
62.6
5.2
-
12.0
4.5
Bosnia-Herz.
360
4.9
2.4
86.4
2.4
-
3.7
0.2
Bulgaria
871
7.8
8.4
67.9
2.4
-
10.6
2.8
Croatia
1,136
16.3
11.6
66.1
-
-
4.8
1.2
Czech Rep.
3,467
15.4
18.5
45.1
5.1
0.2
7.2
8.5
Estonia
163
36.0
9.9
27.0
8.5
-
7.9
10.8
Georgia
102
5.1
4.6
77.6
6.7
-
5.9
0.2
Greece
3,821
15.6
39.5
30.0
7.2
0.6
7.0
-
Hungary
1,193
18.5
17.0
39.3
4.3
0.4
9.9
10.6
Latvia
199
16.9
16.4
36.3
11.1
0.7
9.9
8.7
Lithuania
776
10.7
7.4
73.3
2.6
0.1
3.1
2.8
Moldova
26
7.2
3.9
45.8
8.3
1.1
33.0
0.6
3,218
9.7
11.8
51.8
6.8
1.2
9.1
9.5
Romania
796
7.2
7.5
64.7
6.1
0.5
10.4
3.6
Russia *
10,736
21.6
-
51.5
5.2
1.7
17.2
2.8
Serbia
1,378
8.0
5.2
82.6
1.2
0.1
2.4
0.6
Slovakia
2,503
3.9
6.9
78.9
3.9
0.0
4.9
1.3
Slovenia
781
20.4
9.4
56.0
3.8
0.2
6.7
3.5
Turkey
2,490
29.4
3.5
52.1
3.4
1.2
7.5
2.9
Ukraine
1,047
8.6
20.8
45.4
3.8
1.2
18.1
2.0
C/E Europe^
33,656
16.1
10.6
53.3
4.9
0.9
10.5
3.7
Poland
Note: These figures have not been adjusted to account for different methods of compilation
and are therefore not fully comparable.
* 'Newspapers' includes magazines
^includes only the countries listed
3
SUMMARY TABLES: TELEVISION
TELEVISION
Household penetration of TV accessories (%)
Country
Armenia
Television
Homes penetration
Percentage of TV homes with
(000s)
%
Colour PVR Satellite Cable DTT
848
97.3
-
Bosnia-Herz.
1,650
97.0
96.3
-
37.9
52.8
-
Bulgaria
2,938
95.5
99.0
-
9.0
65.0
-
Croatia
1,478
97.5
98.5
-
21.7
13.3
-
Czech Rep.
4,057
98.5
-
-
24.1
21.0
29.7
Estonia
582
98.3
-
-
8.0
55.5
2.7
Georgia
-
-
96.0
-
-
74.0
-
Greece
3,664
99.8
100.0
-
9.8
-
17.0
Hungary
4,002
99.1
99.4
9.6
15.6
61.0
1.0
838
98.2
-
9.8
15.2
56.2
1.0
Moldova
1,044
89.4
90.3
-
8.3
74.0
-
Poland
14,318
96.1
99.9
-
21.4
36.1
-
Romania
7,320
97.1
97.9
-
22.6
75.0
-
Russia
25,331*
99.1
98.8
-
2.6
12.4
-
Serbia
2,521
96.3
98.0
1.5
6.1
38.3
<1
Slovakia
1,993
100.0
81.0
18.7
16.4
30.0
1.1
Slovenia
649
98.1
100.0
-
6.7
-
-
Turkey
16,882
98.8
99.0
-
50.0
8.0
-
Ukraine
8,083
97.3
99.0
9.3
5.3
50.6
-
Latvia
* Urban households
4
SUMMARY TABLES: TELEVISION
Viewing/rates
Country
Average minutes
viewed per day
Adults
Average 30 sec
CPT US$
Adults
Belarus
-
3.8
Bosnia-Herz.
281
10.4
Bulgaria
225
4.0
Croatia
247
0.7
Czech Republic
197
24.7
Estonia
234
5.4
Georgia
-
6.4
Greece
268
2.4
Hungary
266
-
Latvia
216
11.7
Lithuania
-
3.9
Moldova
120
0.4
Poland
246
5.4
-
6.6
Russia
205
6.5
Serbia
306
10.0
Slovakia
182
2.8
Slovenia
183
19.3
Turkey
329
2.5
Ukraine
264
9.5
Romania
5
SUMMARY TABLES: NEWSPAPERS/MAGAZINES
NEWSPAPERS/MAGAZINES
Average rates
Newspaper
B/W CPT US$
Adults
20.6
Magazine
colour CPT US$
Adults
-
Belarus
11.1
19.6
Bosnia-Herzegovina
2.9
7.5
Bulgaria
16.2
29.3
Croatia
16.0
41.7
Czech Republic
44.9
43.7
Estonia
41.7
36.6
Georgia
1.6
-
Greece
52.1
37.6
Hungary
29.9
40.0
Latvia
42.9
38.5
Lithuania
19.5
23.3
Moldova
5.2
43.1
Poland
15.4
15.0
Romania
13.9
19.1
Russia
16.5
12.4
Serbia
11.5
17.1
Slovakia
20.7
23.7
Slovenia
51.8
33.8
Turkey
12.6
38.2
Ukraine
13.2
30.4
Country
Azerbaijan
6
SUMMARY TABLES: RADIO
RADIO
Stations/rates
Country
Number of
commercial radio
stations
Average 30 sec
CPT US$
Adults
Belarus
16
1.0
Bulgaria
304
4.6
Croatia
132
3.1
Czech Republic
75
5.4
Estonia
23
0.4
Georgia
19
-
Greece
1,100
4.4
Hungary
200
1.7
Latvia
48
0.6
Lithuania
34
0.4
Moldova
24
0.1
Poland
250
1.9
Romania
21
3.6
Russia
-
4.0
Serbia
324
1.3
Slovakia
33
4.3
Slovenia
69
2.1
Turkey
1,085
6.4
Ukraine
-
4.5
7
SUMMARY TABLES: OUTDOOR
OUTDOOR
Sites
Country
Number of
outdoor sites
Armenia
667
Belarus
3,479
Bulgaria
10,314
Croatia
12,350
Czech Republic
56,575+
Estonia
7,152
Georgia
1,800
Greece
23,000
Hungary
55,249
Latvia
3,307
Moldova
2,450
Poland
104,397
Romania
25,350
Russia
195,600
Serbia
8,300
Slovakia
25,460
Slovenia
32,137
Turkey
150,000
Ukraine
80,000
8
SUMMARY TABLES: CINEMA
CINEMA
Screens/rates
Country
Armenia
Number of
cinema
screens
2
Average 60 sec
CPT US$
Adults
-
Belarus
32
-
Bulgaria
239
263.4
Croatia
80
-
Czech Republic
210
527.2
Estonia
67
-
Georgia
11
-
Greece
309
-
Hungary
416
-
Latvia
40
375.0
Lithuania
150
233.1
Moldova
8
-
1,018
95.4
136
132.4
Russia
1,890
200.0
Serbia
140
117.6
Slovakia
180
108.8
Slovenia
110
-
Turkey
1,678
-
Ukraine
150-200
150.0
Poland
Romania
9
SUMMARY TABLES: CINEMA
Cinema admissions (mill)
2000
2001
2002
2003
2004
2005
2006
2007
2008
-
-
2.4
3.0
2.8
2.4
2.5
2.6
2.9
8.7
10.4
10.7
12.1
12.0
9.5
11.5
12.8
12.9
Estonia
-
-
-
-
-
1.1
1.6
1.6
1.6
Georgia
-
-
-
15.0
20.0
25.0
30.0
-
-
Greece
12.0
13.0
13.3
13.2
14.0
14.5
15.1
14.0
13.2
Hungary
14.6
15.7
15.2
13.5
13.7
12.1
11.7
11.1
10.4
Latvia
1.2
1.1
1.1
1.1
1.1
1.2
1.6
1.8
1.8
Poland
20.9
20.9
25.6
23.5
33.4
24.0
32.0
32.6
33.7
Romania
5.1
5.7
5.3
4.5
4.0
2.8
2.8
2.9
3.8
Russia
28.7
21.7
14.7
25.3
43.0
60.6
85.7
92.7
126.6
Serbia
-
-
4.3
3.2
2.9
2.7
1.6
1.4
1.5
Slovakia
-
-
2.9
2.9
2.8
2.2
3.4
2.8
3.4
Slovenia
-
-
2.8
3.0
3.0
2.4
2.7
2.4
2.4
Turkey
-
-
27.3
28.4
32.6
31.1
37.6
31.2
38.2
Ukraine
-
-
1.5
3.0
5.0
6.0
8.0
9.0
12.0
91.2
88.5
127.1
151.7
190.3
197.6
247.7
219.0
264.4
Bulgaria
Czech Republic
C/E Europe^
^includes only the countries listed
10
SUMMARY TABLES: INTERNET
INTERNET
Internet
households (%)
Adult population
with access (%)
Armenia
7
7
Belarus
-
33
Bulgaria
36
-
Croatia
41
40
-
54
Estonia
55
60
Georgia
-
8
50
29
-
45
Latvia
51
49
Poland
-
42
Romania
29
34
Russia
41
31
Serbia
33
33
Slovakia
62
37
Slovenia
59
57
Turkey
-
34
Ukraine
-
43
Czech Republic
Greece
Hungary
.
11
SUMMARY TABLES: MEDIA REACH
MEDIA REACH
Daily (%)
Monthly (%)
MagaMobile
zines Cinema
TV
Newspapers
TV
Radio
Internet
Bulgaria
-
69
64
-
-
-
-
Croatia
11
75
4
-
11
-
-
Czech Republic
30
69
41
15
76
17
-
Estonia
-
73
64
35
60
-
-
Greece
-
-
-
-
-
32
-
Lithuania
56
70
86
38
73
-
-
Moldova
-
19
-
-
40
-
-
Poland
35
71
77
30
52
6
-
Romania
61
72
61
31
69
5
-
Serbia
44
74
82
24
-
4
-
Slovakia
45
64
62
34
76
9
-
Slovenia
-
60
-
-
-
-
-
Ukraine
31
86
50
14
57
15
-
12
ARMENIA: ECONOMIC DATA
ARMENIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$= 305.97 AMD at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (AMD billion)
at current prices
% change
at 2008 prices
% change
1,175.9 1,362.5 1,624.6 1,907.9 2,242.9 2,656.2 3,148.7 3,650.1
14.0
15.9
19.2
17.4
17.6
18.4
18.5
15.9
1,568.2 1,797.9 2,045.7 2,246.1 2,624.6 3,020.9 3,430.6 3,650.1
10.6
14.6
13.8
9.8
16.9
15.1
13.6
6.4
Gross Domestic Product per capita (AMD 000s)
at current prices
at 2008 prices
384.3
512.5
445.3
587.5
530.9
668.5
623.5
734.0
730.6
854.9
865.2 1,025.6 1,185.1
984.0 1,117.5 1,185.1
6.2
7.3
7.3
8.6
8.7
9.9
10.3
11.2
11.9
11.9
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
3.8
5.1
4.5
5.9
5.3
6.7
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
1.3
1.7
1.5
1.9
1.7
2.2
2.0
2.4
2.4
2.8
2.8
3.2
3.4
3.7
3.9
3.9
3.1
3.1
3.1
3.1
3.1
3.1
3.1
3.1
75.8
1.1
79.4
4.8
84.9
7.0
85.5
0.6
87.9
2.9
91.8
4.4
100.0
9.0
-
-
-
0.22
0.35
0.39
0.44
-
-
-
87.1
30.3
30.8
Population
Millions
Consumer Price Index
2008=100
%change
75.0
3.1
Adspend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
-
-
Source: IFS, ZenithOptimedia
13
ARMENIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in US$ million at current prices
2005
2006
2007
2008
Total
16.40
30.68
39.99
52.29
Newspapers
0.04
0.09
0.29
0.49
Magazines
0.03
0.07
0.27
0.48
TV
12.70
23.00
29.00
38.00
Radio
2.50
4.60
6.80
8.90
Source: Armenia Media Group Monitoring & Research Center
Notes:
1. Excludes agency commission
2. Excludes production costs
3. Before discounts
4. Includes classified
Main advertising restrictions
Tobacco: Restricted.
Alcohol: Restricted (except beer, wine and brandy).
Pharmaceutical: Licence required.
Children's: Licence required.
Political: Time restriction.
14
Cinema Outdoor Internet
0.02
1.12
0.01
0.02
2.90
0.01
0.02
3.60
0.01
0.02
4.40
0.01
ARMENIA: POPULATION/TELEVISION
POPULATION
28,454
Yerevan
Armenian
Dram (AMD)
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook
Population by age
Male
(000s)
319
316
255
197
233
115
134
1,568
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Female
(000s)
282
307
258
216
261
141
204
1,670
Total
(000s)
601
623
513
413
494
255
338
3,238
Source: ZenithOptimedia
TELEVISION
Number of households: 847,644
Number of television households: 825,000 (97.3%)
Main channels
Channel
Commercial
H1 (APTV)
H2
RTR
ORT
ALM
Armenia TV
Shant
Nor Alik
ArmenAkob
Erkir Media
Dar 21
Technical
penetration
(%)
Daily
hours of
transmission
98
90
90
85
80
75
65
Yerevan
Yerevan
Yerevan
Yerevan
24
24
24
15
ARMENIA: TELEVISION
Main channels cont.
Channel
TV5
ATV
Ararat
Kentron
AR
Armnews
Avetis
CNN
Cultura
Hayreniq
Mir
Shoghakat
Yerevan
HAYTV
Technical
penetration
(%)
-
Daily
hours of
transmission
-
Source: ZenithOptimedia
Audience
Channel
H1 (APTV)
H2
RTR
ORT
ALM
Armenia TV
Shant
Erkir Media
Dar 21
TV5
ATV
Ararat
Kentron
AR
Armnews
Avetis
CNN
Cultura
Hayreniq
Mir
Shoghakat
Yerevan
HAYTV
Peak
time
2115-2130
1145-1200
2345-2400
1845-1900
1415-1430
2145-2200
2245-2300
2330-2345
1130-1145
2345-2400
2300-2315
1215-1230
2345-2400
2315-2330
2315-2330
2100-2130
1600-1615
1530-1545
1300-1315
2345-2400
1915-1930
2145-2200
2215-2230
Peak adult
audience
(000s)
74.63
22.24
11.48
19.62
10.46
104.49
121.35
9.96
15.19
18.97
12.93
10.39
12.21
14.68
2.40
0.07
0.87
5.67
13.30
2.69
7.27
7.56
4.51
Source: GfK
16
ARMENIA: TELEVISION
Share of viewing
Channel
Commercial
H1 (APTV)
H2
RTR
ORT
ALM
Armenia TV
Shant
Erkir Media
Dar 21
TV5
ATV
Ararat
Kentron
AR
Armnews
Avetis
CNN
Cultura
Hayreniq
Mir
Shoghakat
Yerevan
HAYTV
Share of viewing (%)
2008
Individuals (4+)
16.7
5.3
2.0
4.3
1.6
21.4
18.6
2.4
3.1
3.8
3.6
2.8
2.4
2.5
0.7
0.1
0.1
1.2
1.8
0.6
1.2
1.2
1.0
Source: GfK
17
ARMENIA: NEWSPAPERS/MAGAZINES
NEWSPAPERS
Newspapers
d=daily w=weekly
2w=twice weekly
Title
Eter (w)
Iravunk (w)
Gind
Haykakan Zhamanak (d)
Chorrord Ishkhanutyun (3 times a week)
Aravot (d)
Novoe Vremya (3 times a week)
168 Zham (3 times a week)
Hayastany Hanrapetutyun (d)
Hayots Ashkharh (d)
Golos Armenii (d)
Azg (d)
Delovoj Express (w)
Azat Artsakh (d)
Hraparak (d)
Yerkir (w)
Respublika Armenia (2w)
Zhamanak (d)
Circulation
(000s)
56
10
10
10
8
5
5
5
4
4
4
3
3
3
3
3
2
2
Source: Editions
MAGAZINES
Magazines
Circulation
(000s)
Title
Entertainment
Yes (m)
Afisha (f)
TV Grid
TV Mail (w)
Women's
NaNe (w)
Armyanka (m)
Lifestyle
New Mag (m)
El Elit Life (m)
15
4
45
6
4
8
6
Source: Editions
18
ARMENIA: RADIO/OUTDOOR/CINEMA
RADIO
Radio stations
Station
National
Armenian Public Radio (107.6 FM)
Main regional
Radio Hay
HiFM (105.5 FM)
Ardzagank
City FM
Russkoe Radio
Radio Van
Dinamit (107 FM)
Aurora
Autoradio
Radio Jazz
Radio Impuls
Shirak PTVR
Shant TV & Radio Company
Mig FM
Type
music/news
music
music
music
music
music
religious
music
music
music
music
social/political
-
Source: ZenithOptimedia
OUTDOOR
Type and size of sites
Size of display
6x3
1.25x2
2.85x3.85
3x4
3x9
3x12
0.8x1.3
Number of
sites
570
50
4
2
10
1
30
Source: Suppliers
CINEMA
Number of cinema screens: 2
Source: ZenithOptimedia
19
ARMENIA: INTERNET
INTERNET
Homes with internet connection: 60,000 (7.1%)
Adult internet users: 172,800 (6.6%)
Typical monthly cost of internet access: US$91
Source: Arminco.com
Top ten search keywords
Keyword
havesov
armenian chat
Armenia
panorama.am
news armenia
armenian music
hayfilm
artur meschyan
armenian sites
Azerbaijan
Source: Top.am
Top ten Armenian internet
sites (2008)
Site
panorama.am
yerkramas.org
registrar.am
hamov-hotov.narod.ru
havesov.eu
merhayrenic.narod.ru
armenian-history.com
moscow.am
hayfilm.info
health.am
Top search
engines (2008)
Unique visitors
per month
12,995
10,212
5,291
4,845
2,601
1,398
1,391
1,387
1,201
1,168
Search engine
Google
Yandex.ru
Yahoo
MSN
Rambler.ru
web forums
Search.com
Alltheweb
Source: Top.am
Source: Top.am
20
Searches
per month
13,744
3,903
948
199
88
41
5
1
AZERBAIJAN: ECONOMIC DATA
AZERBAIJAN
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$=
0.82
2001
2002
AZN at 2008 rate
2003
2004
2005
2006
2007
2008
8.5
19.4
14.5
11.8
12.5
46.8
19.1
31.6
18.7
49.7
26.4
38.2
25.2
34.6
30.5
15.3
34.0
34.8
34.0
11.6
1.0
1.7
1.5
2.3
2.2
3.1
2.9
3.5
3.9
3.9
10.4
17.7
15.2
23.3
22.8
32.1
30.7
37.1
41.4
41.4
Gross Domestic Product (AZN billion)
at current prices
% change
at 2008 prices
% change
5.3
12.7
10.2
11.0
6.1
14.0
11.3
10.9
7.1
17.9
13.0
15.4
Gross Domestic Product per capita (AZN 000s)
at current prices
at 2008 prices
0.6
1.2
0.7
1.4
0.9
1.6
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
6.5
12.4
7.4
13.7
8.7
15.8
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
0.8
1.5
0.9
1.7
1.0
1.9
1.2
2.1
1.8
2.8
2.7
3.8
3.6
4.3
4.7
4.7
8.2
8.2
8.3
8.4
8.5
8.5
8.6
8.7
53.8
2.8
55.0
2.2
58.7
6.8
65.5
11.6
70.9
8.3
82.8
16.7
100.0
20.8
0.35
0.34
0.46
0.14
0.13
0.13
0.12
62.9
-55.2
40.9
31.1
26.5
Population
Millions
Consumer Price Index
2008=100
%change
52.3
1.5
Adspend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
-
-
14.5
Source: IFS, ZenithOptimedia
21
AZERBAIJAN: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in US$ million
at current prices
2002
2003
2004
2005
2006
2007
2008
Total
25.7
29.4
48.0
21.5
30.3
39.7
50.2
Print
2.0
2.3
4.5
1.0
1.5
2.0
2.5
TV
23.7
27.1
43.5
18.0
24.3
28.0
35.0
Radio
1.0
2.0
4.0
5.1
Source: AGB Nielsen (TV)/SIAR Social & Marketing
Research Center
Notes:
1. Excludes agency commission
2. Before discounts
Main advertising restrictions
Tobacco: Banned.
Alcohol: Restricted.
Pharmaceutical: Banned.
22
Outdoor Internet
1.5
0.0
2.5
0.0
5.6
0.2
7.1
0.5
AZERBAIJAN: POPULATION/TELEVISION
POPULATION
86,100
Baku
Azerbaijani
Manat (AZN)
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook 2008
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Total
(000s)
2,034
1,829
1,367
1,334
1,144
459
613
8,780
Source: www.azstat.org 2008
TELEVISION
Main channels
Channel
Commercial
Azad Azerbaycan TV (ATV)
Lider TV
Space TV
Public TV (ITV)
Azerbaijan State TV (AzTV)
Xezer TV
Azerbaijan News Service (ANS)
Source: ZenithOptimedia records
23
AZERBAIJAN: TELEVISION
Top ten television
advertisers (2007)
Advertiser
Procter & Gamble
Azercell Telecom
Bakcell Telecom
Colgate-Palmolive
Reckitt Benckiser
Azerfon Telecom
Soliton
Akkord
Unilever
Mars
TV expenditure
AZN (000s)
10,780
8,232
5,979
5,958
4,901
4,311
3,107
3,037
3,030
2,743
Source: AGB Baku
Top ten television product
categories (2007)
Category
Telecommunications
Dental
Telephones
Hair care
Sanitary products
Detergents
Chocolate
Property
Shower gel
Cars
TV expenditure
AZN (000s)
23,604
7,728
5,986
5,570
5,169
5,064
4,940
4,551
4,209
3,768
Source: AGB Baku
Top television
sales houses (2007)
Sales house
Video International
Source: ZenithOptimedia records
24
AZERBAIJAN: NEWSPAPERS/MAGAZINES
NEWSPAPERS
Newspapers
d=daily w=weekly
N=National R=Regional
Title
Super Market (w, N)
Azerb. Izvestiya (d, N)
Nedelya (w, N)
Super Market TV Latin (w, N)
Echo (w, N)
Birja (w, N)
Ayna-Zerkalo (w, N)
Azeri Time (w)
Market (w, N)
Svoy Dom (w, N)
Bakinskiy Rabochiy (d, N)
KP-Azerbaijan (w, N)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
AZN
AZN
AZN
35
160
781
4.9
15
1,300
14
40
1,365
34.1
2,782
12
40
488
12.2
701
10
2,280
8
735
8
1,175
8
6
10
488
48.8
703
4
6
270
45.0
301
4
333
3
10
1,100
110.0
1,650
Source: ZenithOptimedia records
Average CPT (B/W): AZN 16.9
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly
Full page
q=quarterly
Circulation
Colour
Title
(000s)
AZN
Women's
Passage (bm)
3.0
2,400
Aysel (m)
12.0
1,700
Karvan (m)
5.0
790
Jest (m)
2.0
950
Caprise (bm)
3.0
3,600
Style (m)
3.0
2,100
Medical
MediLand (m)
3.0
1,300
Konsilium (m)
3.0
1,300
Aile Hakimi (m)
Hotels/restaurants
As Paz (m)
5.0
100
Business
Consulting & Business (m)
5.0
2,450
Caspian Energy (m)
10.0
7,700
Business Time (m)
5.0
1,900
Bank & Business (m)
2.8
1,350
Other
Ok! Azerbaijan (m)
15.0
2,000
Brand House (m)
3.0
1,800
Boutique Baku (q)
3.0
2,800
Biz+ (m)
8.0
1,400
Istiot (w)
7.8
385
Sari (w)
6.0
605
El (m)
2.0
1,030
Source: ZenithOptimedia records
25
AZERBAIJAN: RADIO/OUTDOOR
RADIO
Peak rates
Station
ANS ChFM
106 FM
Europa +
Burch FM
Space FM
Ictimai Radio
Xezer FM
Antenn 101 FM
Lider FM
Azadliq
VOA
Peak
Type
times
news, music 0800-1000
1300-1400
1800-1900
musical
0800-1000
1230-1400
1730-1900
musical
0800-1000
1400-1500
1700-2000
talk
0800-1030
1200-1400
1700-1900
all
0800-1000
1300-1500
1700-1900
all
0800-1000
1300-1500
1700-1900
2300-0100
all
talk
jazz
political
talk
-
Source: ZenithOptimedia records
OUTDOOR
Type, size and cost of sites
Type/size of display
Billboard 6 x 3
Billboard 4 x 8
Billboard 11 x 3
Lightbox 1.2 x 1.8
Prismavision
Cost per panel
per month (AZN)
380-500
700-800
1,200
60-250
1,800-2,500
Source: ZenithOptimedia records
26
Peak rate
(30 sec)
AZN
110
105
135
95
80
95
96
96
96
75
90
75
50
44
50
135
114
102
90
11
-
AZERBAIJAN: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Top ten overall product
categories (2007)
Advertiser
Procter & Gamble
Azercell Telecom
Bakcell Telecom
Colgate-Palmolive
Reckitt Benckiser
Azerfon Telecom
Soliton
Akkord
Unilever
Mars
Category
Telecommunications
Dental products
Telephones
Hair care
Sanitary
Detergents
Chocolate
Property
Shower gel
Cars
Source: ZenithOptimedia records
Source: ZenithOptimedia records
Top
sales houses (2007)
Sales house
Video International
Source: ZenithOptimedia records
27
BELARUS: ECONOMIC DATA
BELARUS
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$=
2,136
2001
2002
BYR at 2008 rate
2003
2004
2005
2006
2007
2008
49,992
36.7
73,423
15.8
65,067
30.2
86,640
18.0
79,267
21.8
98,642
13.9
96,087
21.2
110,308
11.8
121,867
26.8
121,867
10.5
8,113.3 9,885.5
10,096.5 11,348.6
12,589.6
12,589.6
Gross Domestic Product (BYR billion)
at current prices
% change
at 2008 prices
% change
17,173
88.0
54,502
16.7
26,138
52.2
58,213
6.8
36,565
39.9
63,423
8.9
Gross Domestic Product per capita (BYR 000s)
at current prices
at 2008 prices
1,717.3 2,624.3 3,689.7 5,070.2 6,626.0
5,450.2 5,844.7 6,399.9 7,446.5 8,822.8
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
8.0
25.5
12.2
27.2
17.1
29.7
23.4
34.4
30.5
40.6
37.1
46.2
45.0
51.6
57.0
57.0
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
0.8
2.6
1.2
2.7
1.7
3.0
2.4
3.5
3.1
4.1
3.8
4.7
4.6
5.3
5.9
5.9
10.0
10.0
9.9
9.9
9.8
9.8
9.7
9.7
44.9
42.5
57.7
28.4
68.1
18.1
75.1
10.3
80.4
7.0
87.1
8.4
100.0
15.3
-
-
0.17
0.16
0.17
0.19
0.20
-
-
28.7
16.7
24.4
16.3
40.7
29.8
31.4
14.5
Population
Millions
Consumer Price Index
2008=100
%change
31.5
61.1
Adspend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
-
-
Source: IFS, ZenithOptimedia
28
BELARUS: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in BYR million
at current prices
2004
2005
2006
2007
2008
Total
82,999
106,820
132,884
186,935
245,686
Print
23,500
27,773
27,773
32,046
38,455
TV
38,455
55,546
74,774
113,229
153,821
Radio
5,341
4,273
7,477
9,614
12,818
Outdoor Internet
14,955
748
17,732
1,495
20,296
2,564
25,637
6,409
29,482 11,109
Advertising expenditure in BYR million
at constant 2008 prices
2004
2005
2006
2007
2008
Total
121,900
142,235
165,365
214,601
245,686
Print
34,515
36,981
34,562
36,789
38,455
TV
56,479
73,962
93,051
129,987
153,821
Radio
7,844
5,689
9,305
11,037
12,818
Outdoor Internet
21,964
1,098
23,611
1,991
25,257
3,190
29,431
7,358
29,482 11,109
Source: Agency estimates
Notes:
1. Excludes agency commission
2. Excludes production costs
3. After discounts
4. TV data is based on MASMI and NOVAK investigation labs
and Video International.
Main advertising restrictions
Tobacco: Restricted. Not allowed on radio or TV, front or back pages
of the press or billboards, or in airports, stations, or subway stations.
Alcohol: Restricted. Not allowed on TV betrween 0700 and 1800.
Not allowed on front or back pages of the press or billboards,
or in airports, stations, or subway stations.
Pharmaceutical: Ads must be approved by Ministry of Health.
Children's: Restricted. Not allowed during children's programmes,
although blocks before programmes may be used.
Political: National symbols such as flags may not be used.
29
BELARUS: POPULATION/TELEVISION
POPULATION
207,600
Minsk
Belarusian, Russian
Rouble (BYR)
Land area (km²)
Capital city
Language
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
728
764
747
662
732
442
437
4,512
Female
(000s)
688
731
731
694
818
568
930
5,160
Total
(000s)
1,415
1,496
1,478
1,356
1,550
1,010
1,367
9,672
Source: MIN STAT
TELEVISION
Number of households: 3,855,016
Average pay-TV subscription cost
Cable (analogue)
Average
monthly subscription
BYR
12,750
Source: ZenithOptimedia records
30
BELARUS: TELEVISION
Main channels
Channel
Non-commercial
Mir
Commercial
ONT
RTR
STV
PNT
NTV
Lad
1 MC
8th channel
MTV
Muz-TV
Euronews
Eurosport
TNT
TV 1000
TV 100 Russian
Explorer
History
Technical
penetration
(%)
60.0
99.9
61.5
78.0
99.9
53.0
88.0
39.0
50.0
85% of Minsk
86% of Minsk
70% of Minsk
70% of Minsk
60% of Minsk
27% of Minsk
27% of Minsk
27% of Minsk
27% of Minsk
Source: ZenithOptimedia records
Cost/audience
Channel
ONT
NTV
PNT
RTR
STV
Lad
TNT
8th channel
1 MC
Muz-TV
MTV
Peak
time
1900-2000
2100-2200
2000-2100
2000-2100
2100-2200
2100-2200
2100-2200
2200-2300
2000-2100
2100-2200
2100-2200
Peak rate
30 sec
BYR
12,512,500
4,000,000
2,433,333
3,406,250
1,762,500
700,000
1,032,500
282,500
225,000
195,000
164,450
Peak adult
audience
(000s)
1,506
573
354
341
217
154
67
34
16
16
12
30 sec peak
adult CPT
BYR
8,310
6,978
6,867
9,984
8,133
4,542
15,399
8,378
13,932
12,134
14,128
Source: NOVAK, rate cards
Average CPT (all commercial channels): BYR 8,120
31
BELARUS: TELEVISION
Share of viewing & ad revenue
Channel
Non-commercial
Sattelite TV channels
Mir
Cable TV channels
Commercial
ONT
RTR
STV
PNT
NTV
Lad
1 MC
8th channel
Muz-TV
MTV
Share of viewing (%)
2008
Adults
Ad revenue
2008
(US$)*
0.8
0.6
8.7
-
39.0
10.0
5.0
11.3
10.3
4.5
0.8
0.2
0.9
0.4
196,495,235
52,478,062
20,939,345
30,094,264
47,860,337
8,784,894
5,789,425
326,983
3,176,565
-
Source: NOVAK, MASMI
*Gross
Top ten television
programmes (2008)
Programme
Serial 19:00
Serial 21:00
Serial 22:00
Nashi novosti 20:30
Serial 19:30
Serial 18:00
Vremya
Serial 19:30
Pole chudes
Jdi menya
Channel
ONT
ONT
ONT
ONT
NTV
ONT
ONT
PNT
ONT
ONT
Source: NOVAK, MASMI
32
BELARUS: TELEVISION
Top ten television
advertisers (2008)
Top ten television product
categories (2008)
TV expenditure
Advertiser
US$ (000s)
Procter & Gamble
36,341
Schwarzkopf & Henkel
24,637
Nestlé
17,425
МТС GSM
17,353
Velcom
14,791
L'Oréal
14,606
Unilever
10,994
Coca-Cola
10,228
Colgate-Palmolive
8,749
Reckitt Benckiser
7,136
TV expenditure
Category
US$ (000s)
Soft drinks & beer
48,246
Hygiene
41,758
Household chemical goods
41,246
Mobile phones
34,970
Cosmetics
34,657
Medicine
33,283
Confectionery
32,748
Entertainment
27,049
Food
23,359
Commercial
8,636
Source: MASMI
Source: MASMI
Top television
owners (2008)
Top television
sales houses (2008)
Owner
Belteleradiocompany
Sales house
Video International
Advert Media
Prime Media Group
NavigatorMedia
TVCMedia
Source: ZenithOptimedia records
Source: MASMI
33
TV revenue
US$ (000s)
276,029
86,739
-
BELARUS: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National R=Regional
Title
SB Belarus Segodnya (d, N)
Va-bank (d, R)
Komsomol'skaya pravda v Belarusi (w, N)
Narodnyj doctor. Toloka (w, N)
Minsk na ladonyah (w, R)
Argumenty I fakty v Belarusi (d, N)
Antenna (w, N)
Trud 7 (w, R)
Iz pervyh ruk (d, R)
Meditsinskij vestnik (w, N)
Domashnyaya gazeta. Toloka (w, N)
Belorusskaya niva (w, R)
Komsomol'skaya pravda v Belarusi (d, N)
Belaruski chas (d, R)
Respublika (d, N)
Moj gorod Brest (d, R)
Zhenskaya gazeta (w, N)
7 Dnej (w, R)
Narodnaya gazeta (w, N)
Vechernij Brest (d, R)
Telenedelya (Minsk) (w, R)
Zvyazda (d, R)
Avtobusiness-weekly (w, N)
Gomel'skaya prauda (d, R)
Gastronom (w, N)
Znamya yunosti (d, R)
Komp'yuternaya gazeta (w, R)
Obozrevatel' (d, N)
Iz ruk v ruki (Minsk) (w, R)
Narodnaya volya (w, F)
Vechernij Grodno (d, R)
BelGazeta (w, R)
Vit'bichi (d, R)
Turizm I otdyh (w, R)
Vechernij Minsk (d, R)
Dneprovskaya nedelya (d, R)
Avtodajdzhest (w, N)
Vechernij Mogilev (d, R)
Grodzenskaya prauda (d, R)
Pressball (w, R)
Kommercheskij kur'er (w, R)
Zarya (d, R)
Avtogazeta (w, R)
Telenedelya dlya vsej sem'I (w, R)
Zdorovaya gazeta (w, R)
Business region. Iz ruk v ruki (w, R)
Adult
Full page
Circulation readership
B/W
(000s)
(000s)
BYR
503
1,073
8,201,844
422
614
2,633,400
312
1,325
9,665,562
255
304
2,336,400
225
261
4,356,880
186
787
7,297,710
123
631
5,817,385
94
1,368,045
72
1,656,720
70
139
3,497,000
70
98
1,663,800
63
5,935,518
55
627
2,646,065
55
1,725,750
54
256
10,980,857
50
3,027,227
45
275
3,849,993
42
83
2,512,692
38
114
6,676,800
112
1,487,272
35
35
113
1,617,603
33
47
3,681,600
32
164
7,478,250
31
50
3,090,750
30
90
3,082,750
28
53
2,237,625
26
95
4,550,000
25
103
975,000
23
196
1,922,432
22
30
8,299,200
22
71
620,208
22
53
6,207,509
21
157
2,730,000
20
31
1,710,000
19
98
3,152,526
19
21
2,915,250
19
43
3,163,875
19
88
2,730,000
18
61
1,817,790
17
202
5,637,450
17
69
2,047,500
16
42
3,793,374
15
108
2,681,250
15
50
2,693,920
15
6
2,030,400
15
1
1,100,000
34
Adult CPT Full page
B/W
Colour
BYR
BYR
7,643
8,201,844
4,292
2,633,400
7,295
9,665,562
7,696
3,037,320
16,689
4,792,568
9,278
9,851,909
9,224
7,275,900
1,710,150
25,231
4,080,000
17,012
1,663,800
5,935,518
4,223
3,174,851
2,070,900
42,876
3,784,033
14,008
3,849,993
30,125
2,871,648
58,816
6,676,800
13,298
14,368
2,318,564
78,616
3,681,600
45,697
8,973,900
61,852
3,607,500
34,245
4,068,850
42,589
5,742,750
47,744
4,550,000
9,496
7,410,000
9,806
274,082
8,796
117,123
14,563,771
17,396
3,412,500
55,412
1,710,000
32,106
3,152,526
136,163
73,018
3,163,875
31,076
29,635
2,363,127
27,846
29,808
90,751
5,687,526
24,755
3,315,000
53,792
2,693,920
329,610
2,284,200
1,833,333 1,100,000
BELARUS: NEWSPAPERS
Newspapers cont.
d=daily w=weekly N=National R=Regional
Title
Narodnae slova (d, R)
Belorusy I rynok (w, R)
Vitebskij rabochij (d, R)
Nats. Ekonomicheskaya gazeta (w, N)
Mobila (w, R)
Grodnenskaya yarmarka (d, R)
Vitebskij prospekt (d, R)
Mogilevskie vedomosti (d, R)
Moj komp'yuter (w, R)
Komp'yuternye vesti (w, R)
Minskij kur'er (d, R)
Express novosti (w, R)
Iz ruk v ruki (Grodno) (w, R)
Mogilevskaya pravda (d, R)
Moya reklama (w, F)
Brestskij kur'er (d, R)
Mobil'noe obozrenie (w, R)
Sportivnaya panorama (w, R)
Vesnik Magileva (d, R)
Iz ruk v ruki (Vitebsk) (w, R)
Iz ruk v ruki (Brest) (w, R)
Iz ruk v ruki (Gomel') (w, R)
Vechernij Gomel' (d, R)
100% (sto protsentov) (d, R)
Iz ruk v ruki (Molodechno) (w, R)
Telepanorama (Gomel') (d, R)
Iz ruk v ruki (Mogilev) (w, R)
Stroitel'stvo I nedvizhimost' (w, N)
BSG. Stroitel'naya gazeta (w, N)
Izvestiya (d, R)
Sovremennyj ofis (w, R)
Adult
Full page
Circulation readership
B/W
(000s)
(000s)
BYR
15
40
2,145,000
14
57
5,304,825
13
62
1,755,000
13
45
4,141,800
12
60
1,854,450
12
255,765
11
51
975,000
11
56
3,022,500
11
41
5,380,800
10
65
2,530,125
10
48
2,600,130
10
22
1,264,960
10
35
1,836,000
9
18
2,466,750
9
34
1,471,140
8
67
2,991,300
7
22
1,401,250
7
94
3,543,540
7
37
1,657,500
6
41
2,052,000
6
81
2,998,800
6
16
810,000
5
18
1,404,000
5
111
1,333,200
5
33
1,350,000
4
43
1,885,650
3
58
1,911,600
2
21
3,312,045
2
16
1,510,400
2
41
15,437,733
1
4
2,596,000
Source: NOVAK, rate cards
Average CPT (B/W): BYR 23,676
35
Adult CPT Full page
B/W
Colour
BYR
BYR
53,438
2,145,000
93,132
7,458,075
28,243
1,950,000
91,775
31,094
2,100,150
255,765
19,028
1,267,500
54,322
3,607,500
131,947
5,380,800
38,985
4,026,750
53,844
3,796,650
57,946
1,425,440
52,972
135,238
43,167
44,560
64,633
2,017,800
37,862
3,796,650
44,797
2,154,750
49,625
36,986
49,846
78,000
1,872,000
12,018
40,492
1,474,200
43,812
32,919
155,495
3,312,045
95,655
4,248,000
376,714
15,437,733
610,824
2,596,000
BELARUS: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Advertiser
Superloto
Velcom
MTS
Moscow-Minsk Bank
Priorbank
KolServise
Belrosbank
BTA Bank
TelecomInfo
Belarusbank
Category
Building
Mobile services
Auto
Finances
Tourism & sport
Furniture/interiors
Medicine
Lotteries
Domestic equipment
Transport
Source: ZenithOptimedia evaluation
Source: ZenithOptimedia evaluation
Top newspaper
owners (2008)
Owner
BelKP Press
Belpronto
Source: ZenithOptimedia records
36
BELARUS: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly f=fortnightly
bm=bimonthly
Title
Women's
Gaspadynya (f)
Nasha kuhnya. Toloka (w)
Tsvetok. Toloka (w)
Domashnie tsvety. Toloka (w)
SuperMama. Toloka (bm)
Baby Boom (m)
MalyshOK (m)
Zhenskij zhurnal (m)
Alesya (m)
IT
Mobil'naya svyaz' (m)
Moj Internet (bm)
General interest
Where Minsk (m)
Health & medicine
Zdravoohranenie (m)
Meditsinskie novosti (m)
Retsept (bm)
Meditsinskaya panorama (m)
Auto
Avtosalon (m)
Home & lifestyle
Delaem sami. Toloka (bm)
Mebel' I inter'er segodnya (m)
Masterskaya. Sovremennoe stroitel'stvo (m)
Business
Delo (Vostok+Zapad) (m)
Biznes-Revyu (m)
Special press
Glavnyj buhgalter (m)
Individual'nyj predprinimatel' (m)
Director (m)
Nalogovyj vestnik (m)
Circulation
(000s)
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
BYR
BYR
BYR
165
115
85
42
20
13
13
9
7
209
144
91
91
33
70
42
2,446,200
1,805,400
1,498,600
802,400
1,062,000
1,169,616
1,464,166
4,500,000
767,000
11,728
12,563
16,523
8,800
31,959
63,893
18,323
1,223,100
-
25
10
56
26
5,451,600
5,022,864
97,211
196,206
-
20
-
4,823,250
-
-
3
2
1
1
12
31
13
9
785,244
1,154,606
1,296,750
994,245
66,490
37,622
99,444
116,970
245,165
513,158
584,250
994,245
7
46
1,180,000
25,843
-
30
9
5
28
20
8
466,100
728,060
1,831,360
16,912
37,184
233,592
-
7
4
6
-
4,123,206
2,880,000
675,935
-
-
25
5
3
2
133
38
17
74
2,160,489
1,079,569
1,902,600
460,200
16,255
28,055
114,477
6,185
1,079,569
460,200
Source: NOVAK, rate cards
Average CPT (Colour): BYR 41,926
37
BELARUS: MAGAZINES/RADIO
Top magazine product
categories (2008)
Top magazine
owners (2008)
Category
Auto
Banks
Telecommunications
Pharmaceuticals
Entertainment
Food/drink
Owner
SPN Rematis
Belpronto
Source: ZenithOptimedia evaluation
Source: ZenithOptimedia evaluation
RADIO
Number of commercial radio stations: 16
Source: Marketing.by
Costs/audiences
Station
National
Belaruskae nac. radio 1
Radio roks
Radius - FM
Russkoe radio
Pilot - FM
Radio BA
Hit - FM
Avto radio
Unistar radio
Al'fa radio
Melodii veka
Radio ONT
Novoe radio
Main regional
Stolica
Minskaya volna
Radio Minsk
Type
Peak
time
Peak rate
(30 sec)
(BYR)
Peak adult
audience
(000s)
30 sec peak
adult CPT
(BYR)
general
music
music
music
music
music
music
music
music
music
music
music
music
0700-0800
1200-1300
1200-1300
0700-0800
1200-1300
1200-1300
1200-1300
0700-0800
1100-1200
1100-1200
1400-1500
0800-0900
1200-1300
252,000
118,000
92,500
212,400
52,500
157,700
23,600
22,500
239,400
198,000
61,950
87,500
126,850
354
53
50
31
29
23
15
15
12
12
10
6
1
712
2,214
1,850
6,912
1,816
6,908
1,539
1,491
20,220
16,880
5,986
14,439
101,480
music
music
music
0600-0700
0600-0700
1400-1500
22,500
27,090
21,000
135
51
5
167
530
4,536
Source: NOVAK, rate cards
Average CPT (all commercial stations): BYR 2,139
38
BELARUS: RADIO/OUTDOOR
Top radio product
categories (2008)
Category
Automobile
Banks
Telecomunication
Pharmaceutical
Entertainment
Retail
Source: ZenithOptimedia evaluation
Top radio owners (2008)
Owner
Rocks Media
Belteleradiocompany
Source: ZenithOptimedia evaluation
OUTDOOR
Number of outdoor sites: 3,479
Type, size and cost of sites
Type/size of display
Billboard 3х6
Prism 3x6
Unipol dynamic 3x6
Billboard 3х9
Prism 3x9
Billboard 3x12
Billboard 4x8
Citylight 1.2x1.8
Slidebox 3x4
Pillars 3x1.4
Bridge 1.8x12
Telefon 1.5x2.25
Hours 1.2x1.7
Lightbox 2.4x4.9
Lightbox 3x6
Lightbox 4.5x3
Number of
sites
2,345
120
35
2
12
6
34
708
30
72
52
23
32
1
6
1
Cost per panel
per month BYR
1,800,000
2,100,000
2,500,000
3,320,000
3,320,000
4,790,000
5,400,000
420,000
1,200,000
450,000
3,870,000
600,000
380,000
2,250,000
3,500,000
2,440,000
Source: Mediataktika, rate cards
39
BELARUS: OUTDOOR
Top ten outdoor
advertisers (2008)
Advertiser
Velcom
MTS
Volkswagen
Priorbank
Persil
LG
Best
Renault
BTA Bank
Keramin
Outdoor expenditure
BYR (mill)
3,026.3
2,748.8
1,250.2
609.8
452.2
436.0
429.8
409.7
406.0
378.0
Source: Mediataktika
Top ten outdoor product
categories (2008)
Outdoor expenditure
Category
BYR (mill)
Mobile
6,286.3
Auto
3,312.5
Banking/finance
2,014.6
Food
1,906.0
Building materials
1,851.3
Clothes/shoes
1,100.2
Shops/supermarkets
987.9
Furniture
934.4
Medical services
902.5
Home equipment
816.8
Source: Mediataktika
Top ten outdoor
contractors (2008)
Contractor
Big Board
Prospekt Press
Skimen
Color Express
Bogema
Apeks
Minskreklama
Kalipso
Media Holl
Medoc & Co
Outdoor revenue
BYR (mill)
15,200
4,312
4,047
3,172
1,533
1,207
866
790
553
535
Source: Mediataktika
40
BELARUS: CINEMA
CINEMA
Number of cinema screens: 32
Source: Kinovideoprokat
Average cost of a 60 sec. spot per screen
per week: BYR 122,582
Source: Kinovideoprokat
Cinema audience profile
Age
under 12
12-17
18-25
26-30
31-40
41-50
50+
Sex
Male
Female
%
0.1
6.1
79.1
10.4
3.6
0.6
0.2
%
55.3
44.7
Source: Kinovideoprokat
Top ten films (2008)
Film
Ironiya sud'by. Prodolzhenie
Admiral
Samyj luchshij film
Mumia3: Grobnica Imperatora draconov
Hancok
Osobo opasen
Indiana Dzons I korolevstvo chrustalnogo cherepa
Chronika Narnii: Prints Kaspian
Vall-E
Ilya Myromets I Solovei Razboinik
Source: Kinovideoprokat
41
BELARUS: CINEMA/INTERNET
Top ten cinema
advertisers (2008)
Top cinema
product categories (2008)
Advertiser
Velcom
MTS
Life :)
Peugeot
Onega
Milavitsa
Adidas
Toyota
Sela
Renault
Category
Mobile communications
Clothing & boots
Auto
FMCG
Source: Kinovideoprokat
Source: Kinovideoprokat
Top cinema
sales house (2008)
Sales house
Kinovideoprokat
Source: ZenithOptimedia records
INTERNET
Adult internet users: 2,700,000 (32.7%)
Typical monthly cost of internet access: BYR 30,000
Cost of display ads
Type
Banner
Pop-up
Peel-away
Top ten search keywords
Typical cost per thousand
(BYR)
2,800
5,600
16,200
Keyword
porno
pogoda
rabota
iz ruk v ruki
kursy valut
erotika
skachat
karta Minska
superloto
avtomalinovka
Source: rate cards
Source: TUT.by
42
Typical cost per click
US$
0.31
0.31
0.31
0.31
0.31
0.31
0.31
0.31
0.31
0.31
BELARUS: INTERNET
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income (BYR)
under 307,000
307,100-507,000
507,100-810,000
810,100-1,254,000
1,254,100+
%
39.0
25.0
22.0
11.0
3.0
%
53.0
47.0
%
3.0
10.8
40.1
24.8
21.3
Source: Gemius/Novak
Top ten internet sites (2008)
Site
tut.by
av.by
gismeteo.by
abw.by
pogoda.by
charter97.org
irr.by
kp.by
pressball.by
afn.by
Top search engines (2008)
Unique visitors
per month
1,060,739
150,348
118,215
101,379
90,681
87,729
80,537
78,834
77,108
68,892
Source: Akavita
43
Search engine
TUT.by
Google.ru
Yadex.ru
Mail.ru
Rambler.ru
Source: ZenithOptimedia evaluation
BELARUS: INTERNET
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Advertiser
MTS
Velcom
Samsung
Priorbank
Belrosbank
Life :)
VW
Peugeot
Dacia
Renault
Category
Auto
Mobile communications
Banks
Technology
Services
IT
FMCG
Building
Internet providers
Property
Source: Akavita
Source: Akavita
Top internet
owners (2008)
Top internet
sales houses (2008)
Owner
Nadezhnie programmy
Onliner
Otkritiy kontakt
Kosht proekt
Sales house
Nadezhnie programmy
RG media
Source: ZenithOptimedia evaluation
Source: ZenithOptimedia evaluation
44
BELARUS: OVERALL
OVERALL
Top ten overall
advertisers (2008)
Top ten overall product
categories (2008)
Advertiser
Velcom
MTS
Procter & Gamble
Berlin -Chemi
Nestle
L'Oréal
Priobank
Renault
Life
Sportpari
Category
FMCG
Telecommunications
Pharmaceutical
Lotteries
Banks
Auto
Source: ZenithOptimedia evaluation
Source: ZenithOptimedia evaluation
Top media
owners (2008)
Top
sales houses (2008)
Owner
BelKP Press
Belpronto
SPN Rematis
Belteleradiocompany
Nadezhnye programmy
Big Board
Skimen
Prospect Press
Sales house
Video International
Advert Media
Nadezhnye programmy
Source: ZenithOptimedia evaluation
Source: ZenithOptimedia evaluation
45
BOSNIA-HERZEGOVINA: ECONOMIC DATA
BOSNIA-HERZEGOVINA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 1.34 BAM at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (BAM million)
at current prices
% change
at 2008 prices
% change
11,599 12,829 14,505 15,786 16,928 19,121 20,950 23,738
15.4
10.6
13.1
8.8
7.2
13.0
9.6
13.3
14,674 15,681 17,572 18,915 19,579 20,844 22,500 23,738
9.9
6.9
12.1
7.6
3.5
6.5
7.9
5.5
Gross Domestic Product per capita (BAM)
at current prices
at 2008 prices
3,013
3,811
3,394
4,148
3,837
4,649
4,176
5,004
4,478
5,180
5,058
5,514
5,542
5,952
6,297
6,297
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
8,688
9,610 10,865 11,825 12,680 14,323 15,693 17,781
10,992 11,746 13,162 14,169 14,666 15,613 16,854 17,781
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
2,257
2,855
2,542
3,107
2,874
3,482
3,128
3,748
3,355
3,880
3,789
4,131
4,152
4,459
4,716
4,716
3.9
3.8
3.8
3.8
3.8
3.8
3.8
3.8
81.8
3.5
82.5
0.9
83.5
1.1
86.5
3.6
91.7
6.1
93.1
1.5
100.0
7.4
1.13
1.15
1.30
1.46
1.66
1.67
2.02
23.5
22.2
20.2
16.0
28.6
21.2
10.5
8.9
36.9
27.5
Population
Millions
Consumer Price Index
2008=100
% change
79.0
5.0
Ad.spend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
-
-
14.9
13.8
Source: CIA, ZenithOptimedia
46
BOSNIA-HERZEGOVINA: ADVERTISING EXPENDITURE/POPULATION
ADVERTISING EXPENDITURE
Advertising expenditure in BAM million at current prices
2002
2003
2004
2005
2006
2007
2008
Newspapers
6.1
5.5
12.1
13.7
17.6
21.5
23.5
Total
144.7
166.2
205.4
246.8
317.4
350.7
480.1
Magazines
3.7
2.3
9.4
7.8
9.8
9.8
11.7
TV
88.0
113.4
146.7
195.6
266.0
293.4
414.6
Radio
9.8
9.8
7.8
9.8
5.9
9.8
11.7
Outdoor
37.2
35.2
29.3
19.6
17.6
15.6
17.6
Internet
0.0
0.0
0.0
0.3
0.5
0.6
1.0
Advertising expenditure in BAM million at constant 2008 prices
2002
2003
2004
2005
2006
2007
2008
Newspapers
7.4
6.6
14.5
15.8
19.2
23.1
23.5
Total
176.9
201.4
246.1
285.4
346.0
376.7
480.1
Magazines
4.5
2.8
11.2
9.0
10.7
10.5
11.7
TV
107.6
137.4
175.8
226.2
290.0
315.1
414.6
Radio
12.0
11.8
9.4
11.3
6.4
10.5
11.7
Outdoor
45.4
42.6
35.2
22.6
19.2
16.8
17.6
Internet
0.0
0.0
0.0
0.4
0.6
0.7
1.0
Source: MIB Ad monitoring
Notes:
1. Excludes production costs
2. Before discounts
3. Excludes agency commission
4. Excludes classified
POPULATION
Land area (km²)
Capital city
Languages
Currency
51,129
Sarajevo
Bosnian, Croatian, Serbian
Convertible Mark (BAM)
Population distribution (%)
Age
15-17
18-24
25-34
35-44
45-54
55-65
Adult status
Total
(000s)
7.4
16.8
23.9
19.9
15.9
16.1
Status
AB
C1
C2
D
E
Source: ZenithOptimedia records
Source: MIB Ad Monitoring
47
Total
(000s)
6.6
6.9
9.5
19.1
15.8
BOSNIA- HERZEGOVINA: TELEVISION
TELEVISION
Number of households: 1,650,000
Number of television households: 1,600,000 (97.0%)
Television homes with:
Colour
VCR
DVD
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
96.3%
53.0%
52.1%
52.8%
52.8%
37.9%
Source: ZenithOptimedia records
TV licence cost (per year, if any): €36.81
Average minutes viewed per day per adult: 281
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (analogue)
Average
monthly subscription
€
6
8
3
Source: ZenithOptimedia records
48
BOSNIA-HERZEGOVINA: TELEVISION
Main channels
Channel
Non-commercial
BHT1
FTV
RTRS
Commercial
OBN
Mreza Plus
NTV Hayat
Pink BH
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
90
85
74
18
20
20
67
544
189
78
78
75
78
18
12
18
24
1,235
256
924
1,107
Peak rate
30 sec
(BAM)
1,227
1,227
767
614
1,012
614
1,227
Peak adult
audience
(000s)
96
33
66
36
105
36
105
Source: ZenithOptimedia records
Cost/audience
Channel
FTV
BHT
NTV Hayat
OBN
Pink BH
RTRS
Mreza Plus
Peak
time
2000
1930
1930
2230
1630
1930
2200
30 sec peak
adult CPT
(BAM)
12.8
37.2
11.6
17.1
9.6
17.1
11.7
Source: ZenithOptimedia records
Average CPT (all commercial channels): BAM 14.0
49
BOSNIA-HERZEGOVINA: TELEVISION
Share of viewing & ad revenue
Share of viewing (%)
2008
Adults
Channel
Non-commercial
BHT1
FTV
RTRS
Commercial
OBN
Mreza Plus
NTV Hayat
Pink BH
6.6
11.4
6.1
5.7
12.1
6.5
14.1
Source: ZenithOptimedia records
Top ten television programmes (2008)
Programme
Euro 2008
Eurosong
Lud, Zbunjen, Norm.
Champions League
World Cup Qual.
Big Brother
60 Minutes
Grand Show
Tesko Je Biti Fin Movie
Handball Euro 08
Adult
TVR
22.3
21.3
18.5
18.1
17.4
15.6
14.4
14.3
14.1
13.1
Channel
BHT1
BHT1
FTV
BHT1
Mreza Plus
Pink BH
FTV
Pink BH
FTV
BHT1
Source: ZenithOptimedia records
50
BOSNIA-HERZEGOVINA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Coca-Cola
Beiersdorf
Henkel
SC Johnson
Dita
BH Telecom
Unilever
Reckitt Benckiser
HT Mostar
Top ten television product
categories (2008)
TV expenditure
BAM (000s)
18,117
10,761
10,125
8,544
8,035
7,519
6,563
6,375
6,356
5,063
Category
House cleaning
Personal care
Food
Beverages
Telecommunications
Cosmetics
Sales
Banking
Pharmaceuticals
Cars
TV expenditure
BAM (000s)
39,346
28,155
24,958
20,975
17,054
15,908
10,705
4,522
4,143
3,178
Source: ZenithOptimedia records
Source: ZenithOptimedia records
Top television
owners (2008)
Top television
sales houses (2008)
Owner
Pink BH
OBN
FTV
NTV Hayat
Mreza Plus
BHT 1
ATV
RTRS
TV revenue
BAM (000s)
67,499
56,086
37,115
20,136
15,238
13,724
12,578
10,072
Sales house
Media United
Media Group
TV billing
BAM (000s)
20,000
11,000
Source: ZenithOptimedia records
Source: ZenithOptimedia records
51
BOSNIA-HERZEGOVINA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily
Title
Dnevni avaz (d)
Press (d)
Euro Blic (d)
Oslobodjenje (d)
Vecernji list (BH izdanje) (d)
Glas Srpske (d)
San (d)
As (d)
Dnevni list (d)
Nezavisne novine (d)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
BAM
BAM
BAM
55
609
562
0.9
731
22
103
486
21
149
450
3.0
665
20
64
526
8.2
682
15
77
672
8.7
914
14
59
511
8.7
614
14
7
307
43.8
460
12
9
230
10
19
460
24.2
598
3
19
460
24.2
598
Source: ZenithOptimedia records
Average CPT (B/W): BAM 3.9
Top ten newspaper
advertisers (2008)
Newspaper expenditure
Advertiser
BAM (000s)
Telekom Srpske
553.2
OBN
442.0
BH Telecom
441.8
Robot Comerce
409.0
Avaz Roto Press
377.4
ASA Prevent Group
333.5
HT (Hrvatske Telekomunikacije) Mostar
282.7
Agrokor
226.9
Telefonske Usluge Nepoznato
198.1
Hypo Group Alpe Adria
177.6
Source: PULS
52
BOSNIA-HERZEGOVINA: NEWSPAPERS
Top ten newspaper product
categories (2008)
Newspaper expenditure
BAM (000s)
2,139.6
1,935.0
1,585.0
767.4
256.1
94.9
56.3
51.7
50.7
32.0
Category
Department stores/retail/hypermarkets
Telecommunications
Cars
Banking
Pharmaceuticals
Non-alcoholic drinks
Food
Dairy products
Alcohol
Personal care
Source: PULS
Top newspaper
owners (2008)
Owner
Avaz roto pres
Dnevni List
Nezavisne Novine
Oslobodenje
PressRS
Glas Srpske
Vecernji List BH
IP "Euroblic Press"
Top newspaper
sales houses (2008)
Newspaper revenue
BAM (000s)
4,432.5
2,700.4
1,703.4
1,025.5
742.9
739.7
564.1
394.5
Source: ZenithOptimedia records
53
Sales house
Media United
Media Group
Avaz roto pres
Source: ZenithOptimedia records
BOSNIA-HERZEGOVINA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
bm=bimonthly
Title
Auto
Auto pijaca
Auto Magazin (m)
Auto Plus (m)
Auto Shop Magazin (m)
Auto (m)
ProAuto
Women's
Ljepota & Zdravlje (m)
Azra (w)
Gracija (w)
Gusto (w)
Vasa kuharica (m)
Bebe i mame (m)
Banke u Bosni i Hercegovini (m)
General interest
Weekend (w)
Express (w)
Svijet (w)
Zdravlje u kuci (m)
Slobodna Bosna (w)
Dani (w)
Magazine (m)
Global (w)
Scandal (w)
Super Oglasi (w)
Oglasnik od a do z (w)
MaxiStars (bm)
Mali oglasi-Menadzer Company (w)
Srce i secer (m)
Start (bm)
Moj Dom (m)
Novi reporter (w)
Republika (w)
Intermezzo (m)
Sport Centar (w)
Mobih (m)
Info magazin (m)
Mobil Info (m)
BiH Lider (w)
Business magazin (bm)
Poslovne novine (m)
Circulation
(000s)
Adult
Full page
readership Colour
(000s)
BAM
Adult CPT
Colour
BAM
10
8
8
7
7
7
21
54
31
-
506
614
741
614
767
767
24.1
11.4
19.8
-
20
20
20
20
15
10
2
218
121
64
22
19
-
716
358
1,023
793
102
307
409
3.3
3.0
16.0
4.6
16.1
-
50
40
30
23
20
20
20
20
20
17
17
12
10
10
10
10
10
10
10
8
5
5
5
3
3
2
113
85
68
37
29
25
21
20
20
5
-
1,007
235
511
307
665
1,125
1,023
767
511
256
179
562
173
307
1,023
455
460
614
506
511
665
614
614
716
1,023
409
2.1
6.0
4.5
18.0
38.8
6.9
14.6
51.1
22.8
132.9
-
Source: PULS
Average CPT (Colour): BAM 10.0
54
BOSNIA-HERZEGOVINA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
BAM (000s)
Telekom Srpske
195.1
Unipromet
151.3
OBN
144.1
BH Telecom
144.0
Procter & Gamble
132.5
HT Mostar
111.0
ASA Prevent Group
100.8
Hypo Group Alpe Adria
86.4
Javni Radiotelevizijski Servis
79.5
Renault
78.1
Magazine expenditure
Category
BAM (000s)
Cars
787.4
Department stores/retail/hypermarkets
594.0
Telecommunications
469.8
Banking
407.1
Personal care
334.4
Pharmaceuticals
243.5
Soft drinks
150.9
Alcohol
117.2
House cleaning
114.0
Food
96.3
Source: MIB
Source: MIB
Top ten magazine
owners (2008)
Top magazine
sales houses (2008)
Owner
Civitas
D.O.O Pres - Sing
Oxigen
NIK Denameda
Maxi Press
Avaz roto pres
NIGD "Og Press"
Auto Media Group
Auto Shop Magazin
Dnevni list
Magazine revenue
BAM (000s)
1,742.0
552.8
540.8
470.7
422.1
411.5
303.4
192.6
159.0
157.2
Sales house
Media United
Media Group
Avaz roto pres
Source: MIB
Source: MIB
55
BOSNIA-HERZEGOVINA: OVERALL
OVERALL
Top ten overall
advertisers (2008)
Top ten overall product
categories (2008)
Media expenditure
Advertiser
BAM (000s)
Procter & Gamble
18,266
Coca-Cola
10,804
Beiersdorf
10,175
Henkel & Schwarzkopf
8,544
SC Johnson Wax
8,044
Dita Tuzla
7,590
BH Telecom
7,149
Unilever
6,375
Reckitt Benckiser
6,366
HT Mostar
5,457
Media expenditure
Category
BAM (000s)
House cleaning
39,460
Personal care
28,521
Food
25,110
Beverages
20,975
Telecommunications
19,459
Cosmetics
15,908
Sales
10,705
Cars
5,551
Pharmaceuticals
4,643
Banking
4,522
Source: MIB
Source: MIB
Top ten media
owners (2008)
Top
sales houses (2008)
Owner
Pink BH
OBN
FTV
NTV Hayat
Mreza Plus
BHT 1
ATV
RTRS
Avaz roto pres
Dnevni List
Media revenue
BAM (000s)
67,499
56,086
37,115
20,136
15,238
13,724
12,578
10,072
4,432
2,700
Source: ZenithOptimedia records
56
Sales house
Media United
Media Group
Avaz roto pres
Media revenue
BAM (000s)
20,000
11,000
-
Source: ZenithOptimedia records
BULGARIA: ECONOMIC DATA
BULGARIA
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$=
1.34
2001
2002
BGN at 2008 rate
2003
2004
2005
2006
2007
2008
38.8
12.1
53.3
5.4
42.8
10.2
55.9
5.0
49.4
15.3
60.1
7.5
56.5
14.5
63.5
5.6
66.7
18.1
66.7
5.1
5.5
7.2
6.4
7.8
7.4
8.3
8.8
8.8
Gross Domestic Product (BGN billion)
at current prices
% change
at 2008 prices
% change
29.7
11.0
46.8
3.4
32.4
9.1
48.3
3.1
34.6
6.9
50.5
4.7
Gross Domestic Product per capita (BGN 000s)
at current prices
at 2008 prices
3.7
5.9
4.1
6.1
4.4
6.4
5.0
6.8
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
22,221 24,235 25,900 29,037 32,010 36,919 42,274 49,909
35,028 36,118 37,800 39,838 41,815 44,967 47,491 49,909
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
2,795
4,406
3,072
4,578
3,304
4,821
3,728
5,114
4,136
5,402
4,801
5,847
5,533
6,216
6,576
6,576
8.0
7.9
7.8
7.8
7.7
7.7
7.6
7.6
67.1
5.8
68.5
2.1
72.9
6.4
76.6
5.0
82.1
7.3
89.0
8.4
100.0
12.3
1.06
1.19
1.23
1.41
1.53
1.67
1.75
16.3
9.3
26.0
20.0
24.7
16.3
25.1
15.3
23.7
10.1
Population
Millions
Consumer Price Index
2008=100
%change
63.4
7.4
Adspend as a % of GDP
0.87
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
44.2
34.3
32.0
24.8
20.5
18.0
Source: IFS, ZenithOptimedia
57
BULGARIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in BGN (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
70.1
106.6
179.6
259.0
342.0
412.0
476.3
598.2
740.8
922.1
1,131.8
Newspapers
19.7
32.3
44.2
40.0
60.0
77.0
79.6
86.0
90.0
93.0
91.0
Magazines
5.2
8.4
10.2
14.0
40.0
20.0
27.8
49.0
64.0
83.0
98.0
TV
45.2
65.8
108.4
179.0
200.0
261.0
325.4
413.0
477.0
617.0
791.0
Radio
8.0
20.0
18.0
20.0
22.0
28.0
Outdoor
16.8
26.0
42.0
46.0
23.5
32.2
89.8
107.1
123.8
Source: TNS, BBSS Gallup
Notes:
1. Before discounts
2. Excludes production costs
3. Excludes agency commission
4. Includes classified
5. 1998 figures have been changed to reflect the currency
redenomination in July 1999. 1 new Lev (BGN) = 1,000 old Leva
6. Internet figures are display only
Main advertising restrictions
Tobacco: Banned on TV and radio. Only the trademark and the logo can be
shown in print/outdoor.
Alcohol: Banned before 10pm on TV and radio; only the trademark and the logo
can be shown afterward. Only the trademark and logo can be shown in print and
outdoor; cannot issue a direct invitation to drink.
Pharmaceutical: Only OTCs can be advertised on radio and TV.
Children's: No ad breaks in children's programmes.
58
Internet
2.8
5.5
12.0
19.3
33.0
BULGARIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
110,550
Sofia
Bulgarian
Lev
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
526
512
572
518
502
463
533
3,720
Female
(000s)
499
468
543
515
528
538
752
3,958
Total
(000s)
1,031
1,024
1,141
1,056
1,081
1,017
1,324
7,679
Female
(000s)
604
1,365
1,013
632
220
8
3,842
Total
(000s)
1,051
2,827
2,049
1,033
433
75
7,468
Source: NSI
Adult status
AB
C1
C2
D
E
No answer
Total
Male
(000s)
447
1,462
1,036
402
213
67
3,626
Source: NSI
Definition of adult status
AB = high education/collage
C1 = secondary education
C2 = primary education
D = elementary school
E = illiterate
59
BULGARIA: TELEVISION
TELEVISION
Number of households: 2,938,462
Number of television households: 2,806,654 (95.5%)
Television homes with:
Colour
VCR
DVD
Cable (connection) - total
Satellite dish (DTH) - total
IPTV
99%
12%
37%
65%
9%
1%
Source: TV Plan/TNS
No TV licence fee
Average minutes viewed per day per adult: 224.8
Average pay-TV subscription cost
Cable (analogue)
DTH (analogue)
IPTV
Average
monthly subscription
BGN
20
25
25
Source: TV Plan/TNS
60
BULGARIA: TELEVISION
Main channels
Channel
Commercial
bTV
Diema Femily
Nova TV
TV7
Diema
Diema 2
Fox Life
bTV Comedy (GTV)
BNT1
PRO.BG (TV2)
Technical
Daily
penetration
hours of
(%)
transmission
97
70
86
65
70
70
70
70
100
75
Ad mins
per
week
24
24
24
24
24
24
24
24
24
24
1,057
829
828
770
707
705
670
458
377
317
Peak rate
30 sec
BGN
4,453
2,591
797
590
348
130
82
350
65
120
Peak adult
audience
(000s)
802
439
315
54
48
45
21
16
12
12
Source: TV Plan/TNS, ZenithOptimedia
Cost/audience
Channel
bTV
Nova
BNT1
Diema
Diema Femily
PRO.BG (TV2)
bTV Comedy (GTV)
TV7
Fox Life
Diema 2
Peak
time
1900-2330
1800-2400
1900-2200
1800-2400
1800-2400
1800-2300
1800-2300
1800-2300
1800-2300
1800-2400
30 sec peak
adult CPT
BGN
5.6
5.9
2.5
10.9
7.2
2.9
3.9
21.6
5.5
10.3
Source: TV Plan/TNS
Average CPT (all commercial channels): BGN 5.4
61
BULGARIA: TELEVISION
Share of viewing & ad revenue
Channel
Commercial
bTV
Nova
BNT1
Diema
Diema Family
PRO.BG (TV2)
Fox Life
bTV Comedy (GTV)
Diema 2
TV7
Share of viewing (%)
2008
Individuals
Adults
36.7
17.1
13.6
2.8
3.2
1.9
1.6
1.4
0.9
0.8
37.0
17.5
14.2
2.8
2.6
1.9
1.3
1.2
0.9
0.8
Source: TV Plan/TNS
Top ten television programmes (2008)
Programme
Survivor
Weather forecast
bTV Reporters
Sport news
News
Dancing Stars
The great Six
News
Sport news
News
Adult
TVR
30.4
30.0
29.8
28.2
28.1
27.8
27.4
26.9
26.7
26.6
Channel
bTV
bTV
bTV
bTV
bTV
bTV
bTV
bTV
bTV
bTV
Source: TV Plan/TNS
62
BULGARIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Globul
Mobiltel
Coca-Cola
Nestlé
Ficosota Sintez
L'Oréal
Henkel
Unilever
Kraft
Top ten television product
categories (2008)
TV expenditure
BGN (000s)
44,619
28,452
28,421
27,177
25,887
22,548
21,238
20,180
18,540
18,454
Category
Cosmetics
Food
Drinks
Telecommunications
Pharmaceuticals
Financial services
Household chemicals
Retail
Motoring
Household appliances
Source: TV Plan/TNS
Source: TV Plan/TNS
Top television
owners (2008)
Top television
sales houses (2008)
Owner
Balkan News Corporation
MTG
CME
Source: Trade statistics
TV revenue
BGN (000s)
69,562
17,887
-
Sales house
Argent
Piero
Marketing & Communications
Source: Trade statistics
63
TV expenditure
BGN (000s)
126,789
112,896
107,278
99,173
81,027
53,357
53,138
37,894
31,179
14,299
TV revenue
BGN (000s)
1,075
918
867
BULGARIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National
Title
19' (d, N)
Novinite dnes (d, N)
24 chasa/Dneven Trud (d, N)
Telegraf (d, N)
168 chasa (w, N)
Standart (d, N)
Sedmichen Trud (w, N)
7 Dni Sport (d, N)
Meridian match (d, N)
Novinar (d, N)
Monitor (d, N)
Capital (w, N)
Sega (d, N)
Dnevnik (d, N)
Banker (w, N)
Pari (d, N)
Klasa (d, N)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
BGN
BGN
BGN
250
292
4,500
150
88
9,000
130
1,373
21,796
15.9
29,432
110
612
6,451
10.5
9,747
80
326
4,208
12.9
5,674
65
456
7,328
16.1
11,584
50
224
4,515
20.1
6,099
30
218
3,310
15.2
4,413
30
95
2,730
28.7
3,822
30
88
2,995
33.9
5,990
30
68
9,323
137.1
12,620
29
88
5,200
58.8
7,800
20
61
4,729
77.3
6,771
13
75
4,100
54.8
6,150
11
27
5,470
201.1
7,658
10
20
6,850
10
20
3,900
191.2
5,850
Source: TV Plan/TNS
Average CPT (B/W): BGN 23.1
Top ten newspaper
advertisers (2008)
Advertiser
Mobiltel
First Investment Bank
BTK
Raiffeisen Bank
Globul
DSK Bank
Porsche
Unicredit Bulbank
Moto Pfohe
Kia Motors
Newspaper expenditure
BGN (000s)
6,495.5
3,731.5
2,684.2
2,358.8
1,703.5
1,598.8
1,514.3
1,389.7
1,313.4
1,194.5
Source: TV Plan/TNS
64
BULGARIA: NEWSPAPERS
Top ten newspaper product
categories (2008)
Newspaper expenditure
Category
BGN (000s)
Financial services
17,713
Motoring
17,404
Telecommunications
15,890
Publishing
12,643
Construction/property
4,131
Miscellaneous
3,420
Pharmaceuticals
2,943
Office equipment
2,682
Recruitment
2,089
Retail
1,928
Source: TV Plan/TNS
Top newspaper
owners (2008)
Top newspaper
sales houses (2008)
Newspaper revenue
Owner
BGN (000s)
Economedia
3,304
Standart News
2,011
Vestnikarska Grupa Bulgaria
1,333
Nova Bulgarska mediina grupa
36
Monitor Press Group
-
Newspaper revenue
Sales house
BGN (000s)
Argent
1,075
Piero
918
Marketing & Communications
867
Grain
763
Source: Trade statistics
65
Source: Trade statistics
BULGARIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
2w=twice weekly
Title
Kulinaren Jurnal (m)
Jurnal za jenata (w)
Cosmopolitan (m)
Programata (w)
Glamour (m)
Playboy (m)
National geographic (m)
Joy (m)
Madame Figaro (m)
Bliasak (w)
Grazia (m)
OK (m)
Story (w)
Healthy Jurnal (m)
Hi Club (w)
Autobild (w)
Anna (m)
FHM (m)
Geo (m)
Paraleli (w)
Hair, Style and Beauty (m)
Tia (w)
Amica (m)
Max (m)
Vice (m)
Casa Viva (m)
EVA (m)
Jenata Dnes (m)
Elle (m)
Harper's Bazaar (m)
Bella (m)
Nash Dom (m)
Bravo (m)
My baby and Me (m)
Mode (m)
Brava Casa (m)
Good Food (m)
Bakhus
My Child (m)
Auto Okazion (2w)
Adult
Full page Adult CPT
Circulation readership Colour
Colour
(000s)
(000s)
BGN
BGN
87
2,400
75
423
5,400
12.8
60
245
9,350
38.2
60
7,628
50
6,000
45
94
7,650
81.4
43
257
8,400
32.7
40
81
5,000
61.7
40
4,498
36
492
3,200
6.5
35
159
7,500
47.2
35
35
5,400
154.3
30
187
3,900
20.9
30
2,300
25
223
920
4.1
25
174
1,700
9.8
25
32
3,423
107.0
25
7,432
25
6,500
23
107
1,725
16.1
20
116
3,824
33.0
20
53
3,750
70.8
20
24
5,476
228.2
20
5,476
20
4,694
20
3,292
19
118
3,912
33.1
19
151
3,668
24.3
18
36
8,500
236.1
18
22
8,500
386.4
18
20
2,640
132.0
15
145
1,900
13.1
15
57
1,500
26.3
15
37
1,150
31.1
15
32
2,934
91.7
15
18
3,423
190.2
15
4,025
15
2,700
15
2,000
14
78
650
8.3
66
BULGARIA: MAGAZINES
Magazines cont.
w=weekly m=monthly
2w=twice weekly
Title
Maxim (m)
Manager (m)
Auto-Jurnal (m)
Maximum (m)
Beauty (m)
9 Months (m)
Tema (w)
Ideal Home (m)
Odicey (m)
Mama (m)
The Explorer (bm)
L' Europeo (bm)
8 Eight (m)
Hi Comm (m)
F1 Racing (m)
The Home (m)
Off-road BG
Motor how (m)
One (m)
Lov and Ribolov (m)
Hairdress and Style (m)
Top Gear (m)
Club F1 (m)
Adult
Full page Adult CPT
Circulation readership Colour
Colour
(000s)
(000s)
BGN
BGN
13
71
5,450
76.8
13
62
3,190
51.5
13
40
1,974
49.3
13
21
2,600
123.8
13
13
3,129
240.7
12
20
979
49.0
10
69
3,168
45.9
10
44
1,700
38.6
10
25
1,800
72.0
10
20
1,300
65.0
10
11
2,900
263.6
10
4,890
10
2,835
9
11
2,904
264.0
8
16
2,400
150.0
8
13
3,012
231.7
8
1,600
7
17
4,025
236.8
7
2,760
7
58
520
9.0
5
41
3,520
85.9
5
23
5,750
250.0
5
13
2,137
164.4
Source: TV Plan/TNS
Average CPT (Colour): BGN 41.9
67
BULGARIA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
BGN (000s)
Procter & Gamble
1,829.9
K&K
1,631.7
L'Oréal
1,398.5
Mobiltel
1,350.4
Beiersdorf
1,239.5
Globul
1,102.7
BTK
1,025.3
Porsche
908.3
Nissan
899.8
First Investment Bank
879.2
Magazine expenditure
Category
BGN (000s)
Hobbies/fashion/sport
17,377
Cosmetics
14,257
Telecommunications
9,473
Retail
9,080
Motoring
8,160
Construction/property
5,675
Publishing
5,511
Drinks
4,866
Pharmaceuticals
3,777
Tourism
3,261
Source: TV Plan/TNS
Source: TV Plan/TNS
Top magazine
owners (2008)
Top magazine
sales houses (2008)
Magazine revenue
Owner
BGN (000s)
MTG
17,887
Sanoma
3,128
Atika Media Bulgaria
1,273
Programata Meida Group
324
QM
40
Bolkan media group
Liberis media
-
Magazine revenue
Sales house
BGN (000s)
Argent
1,075
Piero
918
Marketing & Communications
867
Grain
763
Source: Trade statistics
Source: Trade statistics
68
BULGARIA: RADIO
RADIO
Number of commercial radio stations: 304
Source: Council for Electronic Media
Average daily listening minutes per adult: 145.8
Source: TV Plan/TNS
Costs/audiences
Station
National
Radio 1
Horizont
Veselina
N-JOY
BG Radio
Darik
Vitosha
Fresh
FM +
City
Main regional
Radio Varna
Katra FM Plovdiv
Radio Favorit V. Tar
Radio Stara Zagora
Radio Plovdiv
Radio Alpha Varna
Type
Peak
time
Peak rate
(30 sec)
BGN
Peak adult 30 sec peak
audience
adult CPT
(000s)
BGN
music
news
music
music
music
news
music
music
music
music
0700-1100
0700-1000
0800-1100
0700-1000
0700-1100
1800-1830
0800-1100
0700-1200
0700-1200
1000-1700
121
200
190
82
61
320
150
85
85
65
39
30
25
24
23
21
21
17
13
10
3.1
6.7
7.6
3.4
2.7
15.2
7.1
5.0
6.5
6.5
news
music
music
news
news
music
0900-1200
0800-1100
0900-1100
0700-1200
0700-0900
1600-1900
12
10
10
9
7
4
2
1
1
1
-
6.0
10.0
9.0
7.0
-
Source: TV Plan/TNS
Average CPT (all commercial stations): BGN 6.1
69
BULGARIA: RADIO
Top ten radio
advertisers (2008)
Advertiser
Mobiltel
Nestlé
Aiko
BTK
Globul
On Clinic
Aron
Iliantsi
Ekometal
Shell
Top ten radio product
categories (2008)
Radio expenditure
BGN (000s)
882.1
423.8
423.8
302.1
249.1
244.4
219.4
210.1
203.8
184.6
Radio expenditure
Category
BGN (000s)
Retail
3,872.8
Telecommunications
2,519.9
Tourism
2,173.7
Motoring
1,715.8
Construction/property
1,673.4
Food
1,282.6
Pharmaceuticals
1,091.3
Miscellaneous
998.1
Publishing
989.9
Hobbies/fashion/sport
968.6
Source: TV Plan/TNS
Source: TV Plan/TNS
Note: TV Plan monitors seven radio stations with national coverage only. These are FM+,
Darik, Horizont, Radio 1, BG radio, Vitosha and Veselina
Top radio
owners (2008)
Owner
CJ
Communicorp. Group
ProSieben Sat 1 Group
Emmis Bulgaria Group
SBS Broadcasting
Balkan News Corp.
Top radio
sales houses (2008)
Radio revenue
BGN (000s)
262
34
-
Radio revenue
Sales house
BGN (000s)
Argent
1,075
Piero
918
Marketing & Communications
867
Source: Trade statistics
Source: Trade statistics
70
BULGARIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 10,314
Type, size and cost of sites
Number of
Cost per panel
per month (BGN)
sites
6,657
1,700
833
1,600
618
6,000
1,805
850
Type/size of display
Piza billboards
Paper billboards
Mega billboards
City lights, “Rockets”, three sided “Rockets”,
bus stops, underground
Arches
Blind walls
30
371
7,500
5,500
Source: Piero 97
Top ten outdoor
advertisers (2008)
Advertiser
Mobiltel
BTK
Nestlé
Globul
Kraft
Raiffeisen Bank
Bulgarian Post Bank
DSK Bank
Renault
Nissan
Top ten outdoor product
categories (2008)
Outdoor expenditure
BGN (000s)
1,030.8
939.2
896.4
755.2
640.7
516.7
473.3
472.4
467.5
459.1
Category
Telecommunications
Motoring
Financial services
Drinks
Hobbies/fashion/sport
Food
Retail
Tobacco
Tourism
Publishing
Source: TV Plan/TNS
Source: TV Plan/TNS
Note: TV Plan/TNS monitors only OOH in Sofia and only Piza Billboard formats
Top outdoor contractors (2008)
Contractor
News Outdoor Bulgaria
Idea Komm
Metropolis
Bulmedia
Krivizki&Co
Wall Street
Labirint Outdoor Media
Street Plakat
Kresli
Outdoor revenue
BGN (000s)
2,158
1,341
898
412
234
221
-
Source: Trade statistics
71
Outdoor expenditure
BGN (000s)
4,978.4
4,238.0
3,201.4
2,624.0
2,220.2
1,755.4
1,698.8
1,599.9
1,076.2
851.7
BULGARIA: CINEMA
CINEMA
Number of cinema screens: 239
Source: National Institute of Statistics
Average cost of a 60 sec. spot - all screens
for a typical national campaign per week: BGN 22,688
Source: CBO
Average CPT, 60'' spot: BGN 353
Number of screens used in typical
national campaign: 103
Source: CBO
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions Gross takings
(mill)
BGN (mill)
2.4
9.4
3.0
11.7
2.8
12.0
2.4
11.7
2.5
12.2
2.6
12.4
2.9
13.6
Source: CBO
Cinema audience profile
Age
<15
15-25
26-35
36-45
46+
Sex
Male
Female
Income (€ per month)
Up to 125
126-200
201-325
326-400
401-500
Over 500
No answer
%
3.9
44.2
34.6
14.1
3.2
%
47.0
53.0
%
19.0
10.0
22.0
9.0
12.0
6.0
22.0
Source: CBO, TV Plan/TNS
72
BULGARIA: CINEMA
Top ten films (2008)
Film
Indiana Jones and the Kingdom of the Crystal Skull
Sex and the City: The Movie
James Bond: Quantum of Solace
The Mummy 3
10,000 B.C.
Hancock
Wanted
Journey to the Center of the Earth
Madagaskar 2
Mamma Mia!
Gross takings
BGN
847,743
572,604
553,770
506,512
440,228
431,385
423,584
421,524
350,768
344,064
Source: CBO
Note: Box office, week 6
Top ten cinema
advertisers (2008)
Top cinema
product categories (2008)
Advertiser
Coca-Cola
Nestlé
Adidas
Nivea
Absolut
Shell
HP
Nokia
Jameson
Heineken
Category
Beverages
Food
Healthcare & beauty
Telecommunications
Services
Transport
Audio/TV/PC
Culture & leisure
Source: CBO
Source: CBO
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Arena Cinemas
Cinema City
Cineplex
Sales house
Cinema Box Office Shop
Source: CBO
Source: CBO
73
BULGARIA: INTERNET
INTERNET
Homes with internet connection: 1,067,000 (36.3%)
Adult (18+) internet users: 2,987,218
Typical monthly cost of internet access: BGN 25
Average minutes spent online
At home
At work
Total
Per day
Adults
23
19
42
Source: Gemius
Cost of display ads
Typical cost per thousand
Type
(BGN)
Standard flash banner
10.5
Rich media banner
20.0
Video banner
20.0
Transition page
30.0
Wallpaper
25.0
Peel away
25.0
Source: ZenithOptimedia
Internet user profile
Age
up to 15
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income (BGN per month)
Less than 400
400-799
800-1,499
Over 1,500
No income
No answer
%
2.2
27.7
25.5
37.6
6.2
0.8
%
49.5
50.5
%
19.2
27.7
13.4
4.3
9.8
25.7
Source: Gemius
74
BULGARIA: INTERNET
Top ten internet sites (2008)
Top search engine (2008)
Unique visitors
per month
3,007,102
1,766,760
1,211,693
1,118,087
849,005
718,976
674,407
660,562
657,339
599,805
Site
Abv.bg
Vbox7.com
Netinfo
Gbg.bg
Start.bg
Aha.bg
BG-mamma.com
Svejo.net
Dnes.bg
Dnevnik.bg
Search engine
Google
Source: ZenithOptimedia records
Source: Nielsen
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Advertiser
Vivatel
Reiffeisenbank Bulgaria
Globul
BTC
UBB
Mobiltel
Sportingbet
Bet-at-home
Betfair
First Investment Bank
Category
Telecommunications
Finance
Auto
Betting
Electronics
Food & beverages
Services
Tourism/transport
Entertainment
Other
Source: ZenithOptimedia records
Source: ZenithOptimedia records
Top ten internet
owners (2008)
Top internet
sales houses (2008)
Owner
Economedia
Sanoma
Darik Net
DIR
Investor
Mail.bg
MSKey Group
Netinfo
Web Media Group
Webground
Internet revenue
BGN (000s)
3,304
3,128
-
Sales house
Argent
Piero
Source: Trade statistics
Source: Trade statistics
75
Internet revenue
BGN (000s)
1,075
918
BULGARIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Conventional television
Radio
Daily
68.8
63.8
Weekly
87.0
85.0
Monthly
93.7
89.8
Source: TV Plan/TNS
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Mobiltel
Globul
Coca-Cola
Nestlé
L'Oréal
Ficosota Sintez
BTK
Henkel
Kraft
Top ten overall product
categories (2008)
Media expenditure
BGN (000s)
46,724
38,180
32,263
28,098
27,721
22,666
22,657
21,558
20,238
19,355
Category
Cosmetics
Telecommunications
Food
Drinks
Pharmaceuticals
Financial services
Motoring
Household chemicals
Retail
Hobbies/fashion/sport
Source: TV Plan/TNS
Source: TV Plan/TNS
Top media
owners (2008)
Top
sales houses (2008)
Owner
Balkan News Corporation
MTG
Sanoma
Standart News
Vestnikarska
Atika Media
QM
Nova Bulgarska
CME
Media revenue
BGN (000s)
69,562
17,887
3,128
2,011
1,333
1,273
40
36
-
Sales house
Argent
Piero
Marketing & Communications
Grain
Source: Trade statistics
Source: ZenithOptimedia
76
Media expenditure
BGN (000s)
142,287
132,036
117,701
116,992
89,245
77,952
62,697
54,628
54,474
33,896
Media revenue
BGN (000s)
1,075
918
867
763
CROATIA: ECONOMIC DATA
CROATIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 4.94 Kuna at 2008 rate
2003
2004
2005
2006
2007
2008
245.6
8.2
285.9
6.1
264.4
7.7
297.8
4.1
286.3
8.3
312.6
5.0
314.2
9.7
333.3
6.6
341.5
8.7
341.5
2.5
55.2
64.3
59.5
67.1
64.5
70.4
70.9
75.2
77.3
77.3
49.8
57.9
53.6
60.3
58.0
63.3
63.7
67.5
69.2
69.2
Gross Domestic Product (Kuna billion)
at current prices
% change
at 2008 prices
% change
165.6
8.6
203.5
4.6
208.2
25.7
251.6
23.7
227.0
9.0
269.5
7.1
Gross Domestic Product per capita (Kuna 000s)
at current prices
at 2008 prices
36.8
45.2
46.6
56.3
50.9
60.4
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
33.6
41.2
42.2
51.0
46.0
54.6
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
7.5
9.2
9.4
11.4
10.3
12.2
11.2
13.0
12.1
13.6
13.1
14.3
14.4
15.2
15.7
15.7
4.5
4.5
4.5
4.5
4.4
4.4
4.4
4.4
82.7
1.6
84.2
1.8
85.9
2.0
88.8
3.4
91.6
3.2
94.3
2.9
100.0
6.1
1.13
1.25
1.31
1.56
1.70
1.73
1.64
12.9
10.7
28.4
24.2
17.8
14.2
11.8
8.7
3.2
-2.7
Population
Millions
Consumer Price Index
2008=100
% change
81.4
3.8
Ad.spend as a % of GDP
1.12
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
46.0
40.6
27.5
25.4
20.5
18.3
Source: IFS, ZenithOptimedia
77
CROATIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in Kuna (mill)
at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,268
1,851
2,360
2,843
3,210
4,122
4,856
5,431
5,604
Newspapers
192
285
314
469
543
589
767
867
915
Magazines
146
191
270
310
387
442
548
634
651
TV
827
1,231
1,613
1,842
2,046
2,810
3,218
3,612
3,706
Outdoor Internet
103
144
163
223
234
272
9
311
12
275
43
267
65
Advertising expenditure in Kuna (mill)
at constant 2008 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,617
2,274
2,852
3,375
3,738
4,642
5,301
5,761
5,604
Newspapers
245
350
379
557
632
663
837
920
915
Magazines
186
235
326
367
450
498
598
673
651
TV
1,054
1,512
1,949
2,187
2,383
3,164
3,513
3,831
3,706
Outdoor Internet
131
177
197
264
273
306
10
339
13
292
46
267
65
Source: MEDIAPuls/AGB Nielsen
Notes: 1. Before discounts
2. Classified excluded
3. Production costs excluded
4. Agency commission excluded
5. Internet figures are display only
Main advertising restrictions
Tobacco: Restricted by law.
Alcohol: Restricted by law (beer permitted).
Pharmaceutical: OTC permitted. Prescription medicines restricted by law.
Children's: Specially regulated.
Political: Specially regulated.
78
CROATIA: POPULATION/TELEVISION
POPULATION
Land area (km2)
56,414
Capital city
Zagreb
Language
Croatian
Currency
Kuna (KN)
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
358
294
310
309
331
244
293
2,139
Female
(000s)
340
282
303
309
335
269
463
2,301
Total
(000s)
698
576
613
618
666
513
756
4,440
Source: Central Bureau of Statistics
TELEVISION
Number of households: 1,478,119
Number of television households: 1,440,443 (97.5%)
Television homes with:
Colour
VCR
DVD
Multiset
Teletext
Remote control
Cable (connection) - total
Satellite dish (DTH) - total
98.5%
37.5%
34.7%
30.6%
85.5%
96.5%
13.3%
21.7%
Source: AGB Nielsen Media Research
79
CROATIA: TELEVISION
Average minutes viewed per day per adult: 247
Main channels
Technical
Daily
penetration
hours of
Channel
(%)
transmission
Non-commercial
HTV1
96
20-24
HTV2
96
16-18
Commercial
Nova TV
95
18-21
RTL
92
17-23
Ad mins
per
week
1,071
882
1,512
1,344
Source: AGB Nielsen Media Research
Cost/audience
Channel
HTV1
HTV2
Nova TV
RTL
Peak
time
1900-2000
2100-2200
2100-2200
2100-2200
Peak rate
30 sec
KN
1,700
1,600
1,500
1,600
Peak adult
audience
(000s)
667
346
306
396
30 sec peak
adult CPT
KN
2.5
4.6
4.9
4.0
Source: AGB Nielsen Media Research
Average CPT (all commercial channels): KN 3.7
Share of viewing & ad revenue
Share of viewing (%)
Ad revenue
2007
Channel
Individuals
Adults
Non-commercial
HTV1
33
35
HTV2
16
16
Commercial
Nova TV
18
18
RTL
24
22
2007
KN (000s)
1,128,173
407,306
1,056,489
1,019,909
Source: AGB Nielsen Media Research
80
CROATIA: TELEVISION
Top ten television programmes (2007)
Programme
Vremenska Prognoza
Sport - Emisija Poslije Dnevnika
Football Euro 2008 qualifiers England v Croatia
Dnevnik
Croatian Lottery - Rezultat Izvlacenja Lota
Sto Je Muskarac Bez Brkova - Hrvatska Humoristicna Serija
Football Euro 2008 qualifiers Croatia v Macedonia
Football Euro 2008 qualifiers Croatia v Russia
Vinjete Skijasica
Football Euro 2008 qualifiers Croatia v France
Channel
HTV1
HTV1
RTL
HTV1
HTV1
HTV1
HTV2
HTV2
HTV1
HTV2
Source: AGB Nielsen Media Research
Top ten television advertisers (2007)
TV expenditure
KN (000s)
163,720
140,810
131,774
131,597
121,503
103,915
101,755
101,489
88,783
85,492
Advertiser
Procter & Gamble
Reckitt Benckiser
T-Mobile
Vip Net GSM
T-Hrvatski Telekom
Coca-Cola
Henkel
L'Oréal
Unilever
Podravka Grupa
Source: MediaPuls
Top ten television product categories (2007)
TV expenditure
KN (000s)
469,270
221,589
190,997
168,800
160,637
158,921
142,079
133,662
116,121
112,322
Category
Telecommunication providers
Financial institutions
Retail
Laundry
Alcohol
Confectionery
Private cars
Soft drinks
Haircare
Food
Source: MediaPuls
81
Adult
TVR
41.1
39.5
37.4
36.0
35.2
32.7
32.7
31.8
31.6
31.0
CROATIA: TELEVISION/NEWSPAPERS
Top television
owners (2007)
Owner
HTV1
Nova TV
RTL
HTV2
TV revenue
KN (000s)
1,128,173
1,056,489
1,019,909
407,306
Source: MediaPuls
Top television
sales houses (2007)
Sales house
HTV
Nova TV
RTL
TV revenue
KN (000s)
1,535,479
1,056,489
1,019,909
Source: MediaPuls
NEWSPAPERS
Newspapers
Title
National dailies
24 Sata
Vecernji List
Jutarnji List
Sportske Novosti
Vjesnik
Business.Hr
Poslovni Dnevnik
Regional dailies
Slobodna Dalmacija
Novi List
Glas Istre
Glas Slavonije
Adult
Full page
Circulation readership
B/W
(000s)
(000s)
KN
Adult CPT Full page
B/W
Colour
KN
KN
180
140
130
60
20
10
10
969
498
525
142
24
10
10
31,875
29,287
29,700
13,000
10,000
21,000
17,000
32.9
58.8
56.6
91.5
413.2
2,100.0
1,789.5
31,875
35,144
35,640
15,600
12,000
21,000
17,000
70
30
30
30
235
146
82
62
25,600
17,328
11,096
7,500
108.8
118.7
136.0
120.8
30,720
20,794
13,315
10,500
Source: MediaPuls
Average CPT (B/W): KN 79.0
82
CROATIA: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Top ten newspaper product
categories (2007)
Newspaper expenditure
Advertiser
KN (000s)
Europapress Holding
44,250
Konzum
32,722
Vip Net GSM
24,043
T-Mobile
23,608
Zagrebacka Bank
22,504
Pevec
20,642
Tele2
17,862
Pliva
14,762
T-Hrvatski Telekom
14,492
Lidl
13,354
Newspaper expenditure
Category
KN (000s)
Telecommunication providers
107,412
Financial institutions
94,295
Retail
90,962
Cars
77,760
Magazines/newspapers
60,584
General
31,084
Electronic media
28,063
Events/attractions
25,540
Retailers/generalist stores
21,154
Social/charities
15,606
Source: MediaPuls
Source: MediaPuls
Top newspaper
owners (2007)
Top ten newspaper
sales houses (2007)
Owner
EPH
Styria
Novi List
Glas Slavonije
Glas Istre
RTD
Vjesnik
Newspaper revenue
(KN)
420,753
319,152
60,596
33,332
21,281
8,950
3,215
Newspaper revenue
Sales house
(KN)
Jutarnji List
214,172
Vecernji List
177,268
24 Sata
133,293
Slobodna Dalmacija
107,301
Metro Express (Dnevnik)
68,130
Novi List
60,596
Glas Slavonije
33,332
Glas Istre
21,281
Sportske Novosti
18,473
Slavonski Dom
12,676
Source: MediaPuls
Source: MediaPuls
83
CROATIA: MAGAZINES
MAGAZINES
Magazines
Title
Business
Lider
General interest
Zagreb News
Globus
Nacional
Extra
National Geographic
Health
Vita
Doktor U Kuci
Men's
Auto Klub
Klik
Playboy
Mens Health
Women's
Gloria
Story
Cosmopolitan
Stars
Elle
Joy
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
KN
KN
KN
10
35
18,200
520.0
18,200
65
60
55
40
29
120
189
159
93
121
32,600
28,000
24,000
18,900
24,400
271.7
148.1
150.6
203.2
201.5
32,600
28,000
24,000
18,900
24,400
37
25
68
82
20,000
15,000
293.7
182.9
20,000
15,000
45
25
23
18
203
83
58
27
21,900
19,000
21,000
18,600
108.0
230.3
360.8
701.9
21,900
19,000
21,000
18,600
125
100
48
45
30
12
332
196
119
54
29
15
34,000
26,300
27,000
16,800
24,400
18,700
102.4
134.3
226.3
308.8
850.2
1,263.5
34,000
26,300
27,000
16,800
24,400
18,700
Source:
Average CPT (Colour): KN 206.2
84
CROATIA: MAGAZINES
Top ten magazine
advertisers (2007)
Top ten magazine product
categories (2007)
Magazine expenditure
Advertiser
KN (000s)
Europa Press
22,370
NCL Media Group
16,040
L'Oréal
14,211
Adria Media
12,335
T-Mobile
12,145
Podravka Grupa
11,511
Beiersdorf
11,303
Volkswagen
10,283
Vip Net GSM
9,117
INA
8,345
Magazine expenditure
Category
KN (000s)
Magazines/newspapers
57,748
Financial institutions
53,464
Cars
40,439
Telecommunications
39,295
General ads
28,755
Electronic media
22,510
Clothing
21,892
Computers and related
17,789
Skincare
15,838
Retail
15,658
Source: MediaPuls
Source: MediaPuls
Top ten magazine
owners (2007)
Top ten magazine
sales houses (2007)
Owner
Gloria
Oglasnik
Globus
Nacional
Story
Zagreb News
Lider
Cosmopolitan
Elle
Extra
Source: MediaPuls
Magazine revenue
KN (000s)
64,338
43,800
42,238
41,419
38,188
31,708
24,583
19,627
18,011
16,316
Sales house
EPH
NCL
Adria Media
Oglasnik
Lider
Vidi
More
Bug
Privredni Vjesnik
Banka
Source: MediaPuls
85
Magazine revenue
KN (000s)
187,701
89,443
82,578
43,800
24,583
6,036
7,371
7,202
5,630
5,449
CROATIA: RADIO/OUTDOOR
RADIO
Number of commercial radio stations: 132
Source: ZenithOptimedia records
Costs/audiences
Station
National
Hrvatski Radio 1
Hrvatski Radio 2
Hrvatski Radio 3
Narodni Radio
Otvoreni Radio
Main regional
Radio Sljeme
Radio 101
Radio Rijeka
Radio Dalmacija
Radio Antena
Radio Banovina
Plavi Radio
Type
Peak
time
Peak rate
(30 sec)
KN
Peak adult 30 sec peak
audience
adult CPT
(000s)
KN
talk, news
talk, news
talk, news
music (folk)
music (pop)
0700-0715
1300-1315
1100-1115
1000-1015
1100-1115
660
660
300
600
615
62
17
2
92
43
10.6
39.3
150.0
6.5
14.3
music
music, talk
music, news
music, news
talk, music
music (folk)
music (pop), talk
1000-1015
1100-1115
0945-1000
1000-1015
1000-1015
1045-1100
1045-1100
600
540
600
300
650
60
550
45
27
27
32
24
31
5
13.5
20.3
22.3
9.5
27.0
2.0
112.2
Source: ZenithOptimedia records
Average CPT (all commercial stations): KN 15.1
OUTDOOR
Number of outdoor sites: 12,350
Type, size and cost of sites
Type/size of display
Billboard 2.38 x 5.04m
CityLight 1.185 x 1.75m
Billboard 4 x 3m
Number of
sites
6,600
2,750
3,000
Source: ZenithOptimedia records
86
Cost per panel
KN (000)
5,940
275
3,050
CROATIA: OUTDOOR
Top ten outdoor
advertisers (2007)
Advertiser
Vip Net GSM
T-Mobile
Hrvatska Demokratska Zajednica
Ministarstvo Unutarnjih Poslova
United Nations Childrens Fund
Zagrebacka Banka
Coca-Cola
Tele2
Getro
Top Spin
Outdoor expenditure
KN (000s)
18,224
13,666
7,503
7,073
6,570
6,339
5,478
5,249
4,919
4,767
Source: MediaPuls
Top ten outdoor product
categories (2007)
Category
Telecommunication providers
Retail
Financial institutions
Political parties
Events/attractions
General ads
Cars
Clothing
Alcohol
Social/charities
Outdoor expenditure
KN (000s)
45,348
25,295
21,331
19,943
13,767
12,854
9,322
8,619
8,279
7,571
Source: MediaPuls
Top outdoor
contractors (2007)
Outdoor revenue
KN (000s)
207,532
34,410
29,845
3,109
Contractor
Europlakat-Proreklam
Outdoor-Akzent
P.I.O.
Medijski Prostor
Source: MediaPuls
87
CROATIA: CINEMA/INTERNET
CINEMA
Number of cinema screens (2007): 80
Source: Central Bureau of Statistics
Average cost of a 60 sec. spot per screen
per week (2007): KN 2,270
Source: ZenithOptimedia estimate
Number of screens used in typical
national campaign (2007): 6
Source: ZenithOptimedia estimate
INTERNET
Homes with internet connection: 606,000 (41.0%)
Adult internet users: 1,500,000 (40.1%)
Adult internet users with home broadband: 450,000 (12.0%)
Typical monthly cost of internet access: KN 100
Cost of display ads
Typical cost per thousand
Type
KN
Banner
10
Pop-up
40
Streaming video
90
Source: ZenithOptimedia estimate
88
CROATIA: INTERNET
Top ten internet sites (2007)
Site
tportal.hr
net.hr
blog.hr
forum.hr
index.hr
bloger.hr
24sata.hr
jutarnji.hr
dnevnik.hr
oglasnik.hr
Unique visitors
per month (000s)
680
670
540
520
500
400
370
350
300
250
Top search engines (2007)
Search engine
google
pogodak.hr
Source: ZenithOptimedia estimates
Source: Valicon Research
Top internet
advertisers (2007)
Top ten internet product
categories (2007)
Internet expenditure
Advertiser
KN (000s)
Styria Medien
6,138
T-Hrvatski Telekom
2,888
Oglasnik
2,516
T-Mobile
2,435
Zagrebacka Banka
1,284
PBZ Grupa
1,210
Posao.hr
954
VIP Net GSM
939
Beiersdorf
931
Internet expenditure
Category
KN (000s)
Telecommunication providers
7,374
Magazines/newspapers
6,591
Electronic media
6,133
General ads
4,123
Financial institutions
4,115
Cars
1,301
Events/attractions
1,208
Lotteries
1,016
Music/video entertainment
828
Airlines
586
Source: MediaPuls
Source: MediaPuls
89
CROATIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Conventional television
Newspapers
Magazines
Radio
Daily
75
11
7
4
Weekly
87
15
9
6
Monthly
91
17
11
7
Source: GFK/ZenithOptimedia estimates
OVERALL
Top ten overall
advertisers (2007)
Top ten overall product
categories (2007)
Media expenditure
Advertiser
KN (000s)
Vip Net GSM
183,921
T-Mobile
183,629
Procter & Gamble
171,249
T-Hrvatski Telekom
147,810
Reckitt - Benckiser
141,008
L'Oréal
121,312
Coca-Cola
114,582
Europapress Holding
109,757
Konzum
107,620
Tele2
103,071
Media expenditure
Category
KN (000s)
Telecommunication providers
668,699
Financial institutions
394,793
Retail
323,297
Cars
270,901
Magazines/newspapers
212,095
Alcohol
177,336
Confectionery
174,732
Laundry
170,767
Soft drinks
151,163
Food
130,182
Source: MediaPuls
Source: MediaPuls
Top ten media
owners (2007)
Top ten
sales houses (2007)
Media revenue
Owner
KN (000s)
HTV1
1,128,173
Nova TV
1,056,489
RTL
1,019,909
EPH
420,753
HTV2
407,306
Styria
319,152
Europlakat-Proreklam
207,532
Gloria
64,338
Novi List
60,596
43,800
Oglasnik
Sales house
HTV1
Nova TV
RTL
HTV2
EPH
NCL
Adria Media
Oglasnik
Lider
More
Source: MediaPuls
Source: MediaPuls
90
Media revenue
KN (000s)
1,128,173
1,056,489
1,019,909
407,306
187,701
89,443
82,578
43,800
24,583
7,371
CZECH REPUBLIC: ECONOMIC DATA
CZECH REPUBLIC
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
2003
1 US$ = 17.07 Koruna at 2008 rate
2004
2005
2006
2007
2008
2,815
9.2
3,218
6.2
2,984
6.0
3,350
4.1
3,216
7.8
3,519
5.0
3,530
9.8
3,754
6.7
3,706
5.0
3,706
-1.3
Gross Domestic Product (Koruna billion)
at current prices
% change
at 2008 prices
% change
2,352
7.4
2,818
2.6
2,464
4.8
2,900
2.9
2,577
4.6
3,029
4.4
Gross Domestic Product per capita (Koruna 000s)
at current prices
at 2008 prices
230.4
276.0
241.8
284.6
253.2
297.5
276.5
316.1
292.5
328.4
314.3
344.0
343.7
365.5
359.1
359.1
165
188
175
196
188
206
207
220
217
217
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
138
165
144
170
151
177
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
13.5
16.2
14.2
16.7
14.8
17.4
16.2
18.5
17.1
19.2
18.4
20.1
20.1
21.4
21.0
21.0
10.2
10.2
10.2
10.2
10.2
10.2
10.3
10.3
85.0
1.8
85.1
0.1
87.5
2.8
89.1
1.8
91.4
2.6
94.0
2.9
100.0
6.3
1.32
1.36
1.37
1.46
1.56
1.50
1.60
10.5
7.5
12.7
10.7
15.3
12.4
5.3
2.3
12.0
5.3
Population
Millions
Consumer Price Index
2008=100
% change
83.5
4.7
Ad.spend as a % of GDP
1.40
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
16.5
11.3
-1.2
-2.9
7.7
7.6
Source: IFS, ZenithOptimedia
91
CZECH REPUBLIC: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in CZK million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
19,670
24,189
28,165
32,815
32,421
34,931
38,614
43,530
50,201
52,871
59,196
Newspapers
4,390
4,896
5,526
5,461
6,490
6,836
7,804
8,114
9,379
8,716
9,105
Magazines
4,199
5,111
5,783
6,209
6,472
6,924
7,731
8,741
9,772
10,618
10,934
TV
9,194
12,006
14,516
17,970
15,529
16,869
18,153
21,350
23,681
24,374
26,707
Radio Cinema Outdoor Internet
857
1,030
1,144
976
55
1,050
1,190
100
1,040
76
1,859
200
1,693
63
1,934
240
2,169
111
1,674
348
2,157
167
1,938
664
2,398
154
1,943
830
2,640
199
2,502
2,028
2,815
192
2,748
3,408
3,005
139
4,261
5,045
Advertising expenditure in CZK million at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
26,176
31,531
35,319
39,308
38,153
41,053
44,145
48,869
54,932
56,223
59,196
Newspapers
5,842
6,382
6,930
6,542
7,637
8,034
8,922
9,109
10,263
9,269
9,105
Magazines
5,588
6,663
7,252
7,438
7,616
8,137
8,838
9,813
10,693
11,291
10,934
TV
12,235
15,651
18,203
21,526
18,274
19,825
20,753
23,968
25,913
25,920
26,707
Radio Cinema Outdoor Internet
1,140
1,371
1,491
1,272
72
1,317
1,492
125
1,246
91
2,227
240
1,992
74
2,276
282
2,549
130
1,967
409
2,466
191
2,216
759
2,692
173
2,181
932
2,889
218
2,738
2,219
2,993
204
2,922
3,624
3,005
139
4,261
5,045
Source: Amer Nielsen, TNS A-Connect, Cinexpress, SVIT, ZenithOptimedia
Notes: 1. Before discounts
2. Production costs excluded
3. Agency commission excluded
4. Classified included
5. Internet includes display and search
6. Since 2006, outdoor has included an estimate for in-store media
92
CZECH REPUBLIC: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
77,276
Prague
Czech
Czech Koruna (CZK)
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
822
630
890
772
696
706
620
5,136
Female
(000s)
779
593
837
730
689
766
936
5,331
Total
(000s)
1,602
1,223
1,727
1,502
1,385
1,472
1,556
10,468
Source: Czech Statistical Office
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
828
588
1,026
907
1,034
4,383
Female
(000s)
659
642
900
1,163
1,133
4,498
Total
(000s)
1,488
1,230
1,926
2,070
2,167
8,880
Source: Mediaprojekt 2009 (1/1/2009-30/6/2009)
Definition of status
AB = highest/middle managerial, top-level education
C1 = non-manual, high education level, skilled, company owners
C2 = skilled non-manual
D = skilled manual/clerical
E = unskilled workers/agricultural/fishing/subsistence/inactive/low education
93
CZECH REPUBLIC: TELEVISION
TELEVISION
Number of households: 4,057,598
Number of television households: 3,996,755 (98.5%)
Television homes with:
VCR
DVD
PVR/DVR
Multiset
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
Digital satellite dish
Digital terrestrial television (DTT)
IPTV
44.3%
58.8%
9.5%
30.6%
21.0%
12.3%
24.1%
20.8%
29.7%
3.5%
Source: ATO - Mediaresearch, continual survey April-June 2009
TV licence cost (per year, if any): CZK 1,620
Average minutes viewed per day per adult: 197
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
monthly subscription
CZK
499
599
260/689
400/650
Source: ZenithOptimedia Research, operators
94
CZECH REPUBLIC: TELEVISION
Main channels
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
97.4
96.8
32.9
30.2
97.3
93.8
25.9
19.3
15.7
14.8
14.0
12.9
12.5
11.8
8.8
8.4
7.8
7.7
6.7
6.4
5.9
4.5
24
24
24
24
24
24
24
18
18
24
18
24
24
24
24
24
14
24
12
24
24
15
76
50
50
50
1,512
1,512
1,512
1,134
1,512
1,134
1,512
1,512
1,512
1,512
1,512
882
1,512
756
1,512
1,512
945
Peak
time
1800-2300
1800-2300
1800-2300
1800-2300
1600-1900/2100-2300
1600-1900/2100-2300
1800-2300
Peak rate
30 sec
(CZK)
336,126
336,126
301,387
139,233
14,000
9,500
1,566
Peak adult
audience
(000s)
680
185
1,247
530
27
23
11
Channel
Commercial
CT1
CT2
CT24
CT4 Sport
Nova
Prima
Ocko
Eurosport
Galaxie Sport
Hallmark
Spektrum
Animal Planet
Jetix
Film+
Zone Romantica
Zone Reality
Minimax
Axn
CS Film
Sport 1
Hbo
Nova Cinema
Source: ATO - Mediaresearch
Cost/audience
Channel
CT1
CT2
Nova Cinema
Prima
CT24
CT4 Sport
Nova Cinema
Source: ATO - Mediaresearch
Average CPT (all commercial channels): CZK 421.1
95
30 sec peak
adult CPT
(CZK)
494.6
1,817.6
241.6
262.9
528.2
409.4
141.4
CZECH REPUBLIC: TELEVISION
Share of viewing & ad revenue
Channel
Commercial
CT1
CT2
Nova Cinema
Prima
CT24
CT4 Sport
Nova Cinema
Others
Share of viewing (%)
2008
Individuals Adults
21.0
7.4
37.8
17.7
1.3
0.9
0.4
13.4
21.2
7.6
37.9
17.9
1.4
0.9
0.4
12.7
Ad revenue
2008
CZK (mill)
992.5
254.5
7,200.0
2,240.0
122.6
151.0
100.0
160.0
Source: TV meter data, ATO - Mediaresearch, ZenithOptimedia Research estimation
Top ten television programmes (2008)
Programme
Televizní noviny
Sportovní noviny
Záhada bermudského trojúhelníku
Počasí
Ordinace v růžové zahradě 2
Silvestrovské Televizní noviny
Jak se krotí krokodýli
EURO Turecko - Česká republika 2. pol.
Pojišťovna štěstí
Silvestrovské Přísně tajné
Channel
Nova
Nova
Nova
Nova
Nova
Nova
Nova
Nova
Nova
Nova
Source: ATO - Mediaresearch
96
Adult
TVR
35.3
31.0
27.9
27.7
26.6
25.7
25.4
23.0
22.3
22.0
CZECH REPUBLIC: TELEVISION
Top ten television
advertisers (2008)
Top ten television product
categories (2008)
TV expenditure
Advertiser
CZK (000s)
Procter & Gamble
1,456.2
Unilever
1,114.7
Henkel
1,103.8
Reckitt Benckiser
854.3
Kraft Foods + Opavia Lu
735.4
L'Oréal
663.3
Nestlé
572.3
Danone
569.7
Telefonica
487.7
Karlovarske Mineralni Vody
487.3
TV expenditure
Category
CZK (000s)
Food & drink
7,119.1
Medicine/cosmetics
6,199.2
Household/office equipment
2,737.5
Finance
2,736.0
Healthcare
2,064.2
Leisure
1,820.5
Vehicles
1,654.9
Supermarkets & property
1,007.0
Gardeners/handymen
357.3
Services
357.0
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
Top television
owners (2008)
Top television
sales houses (2008)
Owner
CME
MTG
public
Mafra
Sales house
CME Media Services
FTV Prima
ARBOmedia.net Praha
Mafra
BPM
AtMedia
Source: ZenithOptimedia Research
Source: ZenithOptimedia Research
97
CZECH REPUBLIC: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily R=Regional N=National F=Free
Title
Blesk (d, N)
Mladá fronta DNES (d, N)
Deník Česká republika (d, R)
Metro (d, N, F)
Právo (d, N)
Aha! (d, N)
Sport (d, N)
Lidové noviny (d, N)
Hospodářské noviny (d, N)
E15 (d, R, F)
Deník - Jihočeský kraj (d, R)
Deník - Jihomoravský kraj (d, R)
Deník - Karlovarský kraj (d, R)
Deník - kraj Vysočina (d, R)
Deník - Královéhradecký kraj (d, R)
Deník - Liberecký kraj (d, R)
Deník - Moravskoslezský kraj (d, R)
Deník - Olomoucký kraj (d, R)
Deník - Pardubický kraj (d, R)
Deník - Plzeňský kraj (d, R)
Deník - Středočeský kraj (d, R)
Deník - Ústecký kraj (d, R)
Deník - Zlínský kraj (d, R)
Moravskoslezský deník (d, R)
Plzeňský deník (d, R)
Brněnský deník (d, R)
Jindřichohradecký deník (d, R)
Hradecký deník (d, R)
Českobudějovický deník (d, R)
Chrudimský deník (d, R)
Pražský deník (d, R)
Táborský deník (d, R)
Děčínský deník (d, R)
Orlický deník (d, R)
Břeclavský deník (d, R)
Znojemský deník (d, R)
Vyškovský deník (d, R)
Olomoucký deník (d, R)
Klatovský deník (d, R)
Krkonošský deník (d, R)
Litoměřický deník (d, R)
Boleslavský deník (d, R)
Jablonecký deník (d, R)
Ústecký deník (d, R)
Českolipský deník (d, R)
Novojičínský deník (d, R)
Circulation
(000s)
509
315
304
224
192
168
99
88
70
20
-
98
Adult
Full page Adult CPT Full page
readership
B/W
B/W
Colour
(000s)
CZK
CZK
CZK
1,389
490,238
353.0
718,173
996
495,900
497.7
694,260
1,041
510,450
490.3
714,630
349
241,920
692.9
282,960
451
144,144
320.0
245,800
274
136,458
498.2
191,041
293
178,494
609.6
285,088
223
211,410
947.6
295,974
219
367,200
1,679.2
495,720
57
244,260
4,302.1
244,260
110
82,170
744.0
115,038
122
77,190
633.0
108,066
31
64,700
2,069.6
90,580
56
62,250
1,104.6
87,150
68
84,660
1,243.3
118,524
46
62,250
1,356.5
87,150
154
74,700
486.2
104,580
52
49,800
950.5
69,720
65
79,680
1,220.8
111,552
101
99,600
989.4
139,440
84
42,330
504.2
59,262
95
82,170
862.0
115,038
32
47,310
1,478.2
66,234
98
29,880
306.0
41,832
53
72,210
1,364.5
101,094
36
34,860
974.3
48,804
33
22,410
681.6
31,374
26
37,350
1,418.2
52,290
25
59,760
2,392.0
83,664
24
22,410
934.4
31,374
24
42,330
1,774.2
59,262
22
24,900
1,117.3
34,860
22
29,880
1,382.0
41,832
22
22,410
1,038.5
31,374
22
19,920
923.6
27,888
21
14,940
715.6
20,916
20
14,940
741.6
20,916
20
22,410
1,119.9
31,374
20
29,880
1,496.8
41,832
20
24,900
1,250.4
34,860
19
29,880
1,573.0
41,832
19
34,860
1,852.2
48,804
18
29,880
1,655.7
41,832
17
37,350
2,160.3
52,290
17
29,880
1,730.0
41,832
16
17,430
1,070.2
24,402
CZECH REPUBLIC: NEWSPAPERS
Newspapers cont.
d=daily R=Regional N=National F=Free
Title
Havlíčkobrodský deník (d, R)
Žďárský deník (d, R)
Karlovarský deník (d, R)
Mostecký deník (d, R)
Zlínský deník (d, R)
Přerovský deník (d, R)
Opavský a hlučínský deník (d, R)
Tachovský deník (d, R)
Teplický deník (d, R)
Svitavský deník (d, R)
Hodonínský deník (d, R)
Kutnohorský deník (d, R)
Chebský deník (d, R)
Třebíčský deník (d, R)
Benešovský deník (d, R)
Prachatický deník (d, R)
Blanenský deník (d, R)
Liberecký deník (d, R)
Příbramský deník (d, R)
Rychnovský deník (d, R)
Bruntálský a krnovský deník (d, R)
Šumperský a jesenický deník (d, R)
Valašský deník (d, R)
Rokycanský deník (d, R)
Karvinský deník (d, R)
Jihlavský deník (d, R)
Strakonický deník (d, R)
Domažlický deník (d, R)
Pardubický deník (d, R)
Náchodský deník (d, R)
Kolínský deník (d, R)
Českokrumlovský deník (d, R)
Mělnický deník (d, R)
Písecký deník (d, R)
Rakovnický deník (d, R)
Pelhřimovský deník (d, R)
Žatecký a lounský deník (d, R)
Jičínský deník (d, R)
Berounský deník (d, R)
Hranický deník (d, R)
Kroměřížský deník (d, R)
Frýdeckomístecký a třinecký deník (d, R)
Nymburský deník (d, R)
Prostějovský deník (d, R)
Circulation
(000s)
-
99
Adult
Full page Adult CPT Full page
readership
B/W
B/W
Colour
(000s)
CZK
CZK
CZK
16
22,410
1,387.8
31,374
16
22,410
1,434.7
31,374
15
37,350
2,497.4
52,290
15
29,880
2,040.0
41,832
14
22,410
1,572.4
31,374
14
14,940
1,102.4
20,916
14
19,920
1,475.4
27,888
13
22,410
1,702.2
31,374
13
29,880
2,288.1
41,832
13
22,410
1,722.0
31,374
13
19,920
1,563.9
27,888
12
17,430
1,433.4
24,402
12
22,410
1,891.0
31,374
12
14,940
1,295.0
20,916
11
17,430
1,520.0
24,402
11
22,410
2,027.7
31,374
11
14,940
1,378.2
20,916
11
37,350
3,533.4
52,290
10
17,430
1,775.4
24,402
9
22,410
2,403.4
31,374
9
12,450
1,360.7
17,430
9
14,940
1,668.4
20,916
8
14,940
1,853.5
20,916
8
17,430
2,235.1
24,402
8
17,430
2,322.6
24,402
7
14,940
2,100.5
20,916
7
24,900
3,610.5
34,860
7
22,410
3,285.8
31,374
7
37,350
5,580.0
52,290
7
22,410
3,372.8
31,374
6
17,430
2,698.8
24,402
6
24,900
3,931.8
34,860
6
14,940
2,398.8
20,916
6
24,900
4,142.9
34,860
6
14,940
2,500.8
20,916
6
14,940
2,516.5
20,916
6
24,900
4,204.2
34,860
6
22,410
3,816.2
31,374
5
17,430
3,282.2
24,402
5
14,940
2,899.3
20,916
5
12,450
2,486.3
17,430
5
19,920
4,070.5
27,888
5
27,390
5,716.6
38,346
5
14,940
3,163.5
20,916
CZECH REPUBLIC: NEWSPAPERS
Newspapers cont.
d=daily R=Regional N=National F=Free
Title
Slovácký deník (d, R)
Havířovský deník (d, R)
Sokolovský deník (d, R)
Chomutovský deník (d, R)
Kladenský deník (d, R)
Circulation
(000s)
-
Adult
Full page Adult CPT Full page
readership
B/W
B/W
Colour
(000s)
CZK
CZK
CZK
5
12,940
2,761.8
18,116
5
14,940
3,205.3
20,916
4
17,430
3,910.9
24,402
4
24,900
6,572.7
34,860
3
17,430
5,971.8
24,402
Source: Mediaprojekt 2009 (1/1/2009-30/6/2009), DATAMEDIA, MDS
Average CPT (B/W): CZK 767.1
100
CZECH REPUBLIC: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Advertiser
Mountfield
Volkswagen
Datart
Vodafone
Lidl
Sazka
Tesco Stores
T-Mobile
Ahold
Hyundai
Newspaper expenditure
CZK (000s)
266.7
245.5
237.6
166.4
155.3
148.0
138.1
130.7
94.8
93.9
Top ten newspaper product
categories (2008)
Newspaper expenditure
Category
CZK (000s)
Vehicles
1,357.5
Non-commercial activities
1,344.4
Household/office equipment
1,288.4
Leisure
1,106.0
Supermarkets & property
774.3
Education
615.2
Finance
610.9
Services
492.2
Gardeners/handymen
318.9
Building materials & electric/gas devices
282.5
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
Top newspaper
owners (2008)
Top newspaper
sales houses (2008)
Owner
Mafra
Vltava Labe Press
Ringier
Borgis
Economia
Mlada Fronta
Sales house
Mafra
Ringier
Inzertmedia
Economia
Mlada Fronta
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
101
CZECH REPUBLIC: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly q=quarterly
f=fortnightly X/y=X per year
Circulation
Title
(000s)
Cooking
Pošli recept! (m)
560
Žena & kuchyně (m)
81
Apetit (m)
69
Tina - Vaříme (q)
46
Chef Gurmán (m)
41
Báječné recepty (bm)
33
Nejlepší recepty (m)
30
La Cucina Italiana (8y)
30
Culture
Cinema (m)
30
Report (m)
20
XMAG (m)
20
Spark (m)
20
Rock & Pop (m)
18
Filter (m)
15
Business/economy
Týden (w)
69
Respekt (w)
43
Ekonom (w)
26
Profit (Stanford) (w)
23
E15 (d)
20
Czech Business Weekly (w)
15
Kapitál (m)
15
Zboží & Prodej (m)
11
Business Spotlight (bm)
11
Business Week (w)
10
Výběr (m)
10
Osobní finance (m)
10
TREND Marketing (m)
7
Exclusive
Marianne (m)
84
Elle (m)
63
Maxim (m)
59
FHM (m)
50
Juicy (m)
37
Cosmopolitan (m)
36
Harper's BAZAAR (m)
32
Dolce Vita (m)
25
TOP Class (bm)
24
Playboy (m)
23
Xantypa (m)
21
Formen (m)
17
Esquire (m)
17
Style (m)
16
102
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
368
70
102
129
42
118
-
135,000
99,000
160,000
75,000
150,000
89,000
95,000
110,000
366.7
1,424.0
1,568.7
579.3
3,609.4
802.1
-
-
67
56
23
135,000
100,000
99,000
69,000
89,000
99,000
1,034.1
1,597.5
4,278.3
-
212
115
125
33
57
40
-
225,000
155,000
228,000
177,000
244,260
184,000
115,200
100,000
52,000
112,200
110,000
119,000
79,000
1,061.2
1,342.1
1,829.7
5,423.8
4,302.1
3,009.8
-
79,600
76,100
-
180
202
138
84
209
59
70
50
113
80
53
225,000
235,000
195,000
213,000
160,000
248,000
213,000
187,000
99,000
155,000
125,000
160,000
213,000
187,000
1,247.9
1,162.5
1,410.9
1,912.1
1,189.2
3,600.7
2,212.0
2,481.2
1,419.3
2,663.4
3,539.4
-
CZECH REPUBLIC: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly q=quarterly
f=fortnightly X/y=X per year
Circulation
Title
(000s)
Health
Health Only (q)
150
Moje zdraví (m)
120
Dieta (m)
55
Rodina & zdraví (m)
50
Fitstyl (m)
42
Zdraví (m)
35
Diagnóza pro zdraví (m)
30
Puls (m)
16
Interiors/DIY
Dům & bydlení (w)
169
Receptář (m)
114
Recepty prima nápadů (m)
60
Chatař & chalupář (m)
41
Naše krásná zahrada (m)
40
Náš útulný byt (m)
40
Marianne Bydlení (m)
38
Doma atd. (bm)
30
Dům a zahrada (m)
29
Byt magazín (m)
25
Svět kuchyní (q)
24
Můj dům (m)
23
Bydlení (m)
22
Moderní byt (m)
21
Home (m)
20
Praktik (m)
20
Bydlíme (bm)
17
Udělej si sám (m)
17
Nové bydlení (q)
15
Pěkné bydlení (m)
14
Domov (m)
11
Svět koupelen (q)
10
Auto
Svět motorů (w)
48
Auto Tip (f)
37
Doprava a silnice (m)
30
F1 Racing (m)
30
Top Cars (q)
30
Autosport & Tuning (m)
28
Autostyl (m)
28
Autohit (f)
28
Auto 7 (f)
26
Formule (m)
25
Auto motor a sport (m)
23
Automobil Revue (m)
21
Alfa Romeo magazín (q)
20
MOTOhouse (m)
20
Motoráj (m)
19
Motocykl (m)
16
103
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
149
123
116
155
-
149,000
129,000
119,000
98,000
130,000
78,000
58,000
70,000
866.2
968.7
1,119.4
504.6
-
-
317
289
97
123
62
50
77
33
59
77
61
45
64
35
35
54
99,000
109,000
90,000
69,000
80,000
75,000
100,000
69,000
89,000
59,000
49,000
92,000
89,000
92,000
84,000
42,900
59,000
65,000
88,000
68,000
69,000
49,000
312.8
376.8
711.8
648.1
1,218.9
2,010.8
1,163.3
1,493.3
1,559.1
1,157.4
1,497.9
1,433.0
1,385.2
1,932.2
1,972.7
899.5
31,000
-
143
116
101
35
104
86
55
125,000
115,000
66,000
130,000
99,000
65,000
90,000
95,000
110,000
69,900
140,000
111,000
38,500
69,000
59,000
80,000
874.2
991.8
944.6
3,145.3
1,348.5
1,286.0
1,457.4
46,000
-
CZECH REPUBLIC: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly q=quarterly
f=fortnightly X/y=X per year
Circulation
Title
(000s)
Off Road (m)
15
Opel magazín (q)
15
AutoProfi (m)
15
Supermoto (m)
13
Speed (m)
13
Lastauto omnibus (m)
12
Audi magazín (q)
11
Autocar (w)
10
IT
Computer (f)
38
Computerworld (f)
10
Connect! (m)
9
Extra PC (m)
38
Chip (m)
36
Inside Report (m)
3
Jak na počítač (m)
28
Pixel (m)
8
Mobility (m)
23
Počítač pro každého (f)
30
Computer games
Score (m)
35
Level (m)
20
Social
Rytmus života (w)
390
Týdeník Květy (w)
124
In Touch (f)
105
Reflex (w)
95
Joy (m)
80
Story (w)
64
Reader's Digest (m)
64
Mf plus (w)
64
InStyle (m)
60
Instinkt (w)
48
Sedm (m)
41
Spy (w)
32
Jackie (w)
29
Sport
Hattrick (m)
50
Muscle & Fitness (m)
48
Fitness (bm)
42
Fitstyl (m)
42
Český rybář (m)
30
Stadion (m)
25
Ski magazín (5y)
23
PROFootball (m)
21
PROHockey (m)
21
Velo (m)
16
Oceán (q)
15
Snow (7y)
14
104
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
64,000
78,000
62
62,000
1,005.3
42
79,000
1,885.5
51
177,000
3,438.5
70,000
76,000
23
165,000
7,274.3
66
45
44
91
53
75
64
99,000
98,000
83,000
109,000
115,000
80,000
72,000
45,000
83,000
105,000
1,499.1
2,188.5
2,486.0
1,264.6
1,350.7
1,108.5
1,632.2
-
72
63
90,000
89,000
1,242.0
1,406.6
843
367
281
175
161
195
125
124
71
122
91
190,000
225,000
140,000
220,000
195,000
199,000
131,000
159,000
170,000
159,000
130,000
215,000
179,000
225.3
613.6
782.1
1,111.7
1,236.0
672.0
1,276.7
1,287.0
1,842.9
1,766.6
1,966.7
-
116
187
53
37
25
-
90,000
90,000
28,000
130,000
28,700
80,000
71,900
40,000
40,000
89,000
65,000
79,000
1,119.4
153.2
760.4
1,069.0
3,501.1
-
-
CZECH REPUBLIC: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly q=quarterly
f=fortnightly X/y=X per year
Circulation
Title
(000s)
Cykloturistika (m)
13
ForGolf (m)
13
Free magazine (8y)
12
Gól (w)
12
Golf (m)
12
Tenis (m)
12
Golf Digest C&S (m)
12
Yacht (m)
11
Outdoor magazín (bm)
7
TV guides/supplements
Blesk magazín TV (w)
667
TV max (f)
491
Magazín DNES + TV (w)
470
Magazín Právo + TV (w)
429
TV magazín (w)
384
ONA DNES (w)
298
TV mini (f)
260
TV pohoda (w)
207
TV Star (f)
194
Týdeník Televize (w)
127
Pátek Lidových novin (w)
124
Sport magazín (w)
104
Víkend (w)
83
TV Plus (w)
70
IN magazín (w)
69
TV Revue (w)
63
Sundays
Nedělní Blesk (w)
320
Aha! (w)
168
Nedělní Sport (w)
68
Technical
History revue (m)
96
21. století (m)
90
VTM Science (m)
35
Svět (m)
26
T3 (m)
20
Video domácí kino (m)
20
Digitální foto (m)
20
Design&Home Digest (m)
16
FotoVideo (m)
15
Stereo & Video (m)
14
DIGIfoto (m)
11
Stuff (m)
9
Vesmír (m)
8
Video hobby (m)
7
Travel
Epocha (f)
101
National Geographic (m)
51
100+1 (f)
48
105
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
56
89,000
1,599.9
117,000
80,000
25,000
119,900
59,000
130,000
89,000
22
79,000
3,615.9
1,742
1,378
772
1,698
619
313
181
246
308
368
181
120
192
129
329,000
150,000
377,000
219,000
350,000
283,000
105,000
140,000
145,000
190,000
159,000
125,000
184,000
95,000
184,000
130,000
188.9
273.5
283.6
206.1
457.0
335.6
801.5
773.7
515.8
340.0
1,013.9
792.1
958.8
1,006.6
-
715
274
278
291,732
96,600
139,080
408.2
352.6
500.6
208,380
-
101
350
50
58
44
32
25
32
-
89,000
259,000
95,000
109,000
140,000
110,000
99,000
90,000
100,000
150,000
95,000
165,000
75,000
20,000
880.7
740.0
1,905.8
1,893.9
2,248.2
3,154.1
5,912.8
2,943.7
-
43,500
191
164
171
159,000
205,000
115,000
832.8
1,251.3
672.7
-
CZECH REPUBLIC: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly q=quarterly
f=fortnightly X/y=X per year
Circulation
Title
(000s)
Lidé a země (m)
42
Koktejl (m)
40
Země světa (m)
25
Sezona (q)
0
Women's
Blesk pro ženy (w)
286
Svět ženy (m)
250
Chvilka pro tebe (w)
192
Tina (w)
148
Vlasta (w)
126
Claudia (w)
121
Překvapení (w)
121
Katka (w)
108
Glanc (f)
92
Žena a život (f)
90
Napsáno životem (f)
74
Praktická žena (m)
66
Maminka (m)
66
Family Star (m)
50
Paní domu (m)
45
Love Star (m)
37
Čas na lásku (f)
36
Hair a Beauty (m)
35
Betynka (m)
35
Doteky štěstí (m)
32
Burda (m)
26
Dáma (q)
8
Youth
Bravo (f)
93
Bravo Girl! (f)
82
ABC (f)
75
Top dívky (m)
63
Dívka (m)
53
Popcorn (m)
44
Cosmogirl (m)
20
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
CZK
CZK
CZK
134
149,000
1,111.9
97
185,000
1,911.0
50,000
99,000
683
529
715
404
361
236
380
516
265
381
197
166
104
87
102
119
62
-
160,000
225,000
170,000
220,000
210,000
135,000
135,000
200,000
203,000
270,000
50,000
120,000
139,000
149,000
89,000
99,000
50,000
99,000
150,000
35,000
115,000
85,000
234.1
425.4
237.6
544.4
581.8
572.1
355.1
387.9
767.0
708.7
253.6
722.6
1,337.5
1,025.2
490.1
1,258.4
1,869.3
-
18,000
-
139
90
82
75
101
51
56
260,000
150,000
115,000
120,000
160,000
120,000
177,000
1,872.4
1,658.6
1,401.4
1,590.5
1,587.1
2,334.2
3,135.0
-
Source: Mediaprojekt 2009 (1/1/2009-30/6/2009), DATAMEDIA, MDS
Average CPT (Colour): CZK 746.4
106
CZECH REPUBLIC: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
CZK (mill)
Volkswagen
184.6
Unilever
178.0
Vodafone
170.7
L'Oréal
152.7
TV Products
128.9
T-Mobile
125.3
Telefonica O2
123.6
Ceska Sporitelna
87.2
Procter & Gamble
82.3
Avon Cosmetics
77.7
Magazine expenditure
Category
CZK (mill)
Household/office equipment
2,207.5
Leisure
1,052.8
Vehicles
997.5
Medicine/cosmetics
966.1
Healthcare
834.3
Food & drink
670.0
Finance
618.7
Services
613.4
Clothes/fabric/footwear
586.5
Mail order
517.9
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
Top ten magazine
owners (2008)
Top ten magazine
sales houses (2008)
Owner
Stratosfera
Ringier
Bauer Media
Lagardère Advertising
Mlada Fronta
Sanoma Magazines
Mafra
Burda Praha
Economia
Mediacop
Sales house
Stratosfera
Ringier
Bauer Media
Lagardère Advertising
Mlada Fronta
Sanoma Magazines
Mafra
Economia
Mediacop
Astrosat
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
107
CZECH REPUBLIC: RADIO
RADIO
Number of radio households: 3,443,542
Source: TGI, MML 1Semester 2009
Number of commercial radio stations: 75
Source: APSV, Radioprojekt 2009 (1/1/2009-30/6/2009)
Average daily listening minutes per adult: 196
Source: Radioprojekt 2009 (1/1/2009-30/6/2009)
Costs/audiences
Station
National
CRo 1 - Radiozurnál
CRo 2 - Praha
Radio Impuls
Frekvence 1
Evropa 2
Main regional
Radio Blaník Praha a Strední Cechy
Radio Cas
Country Radio
CRo Brno
Radio OK
Radio Beat
Hitradio Orion
Radio Cerná Hora
Kiss Morava
Hitrádio Vysocina
Kiss Hády
CRo Plzen
Hitrádio Faktor
Rádio Petrov
CRo 3 - Vltava
Rádio Krokodýl
CRo Ceské Budějovice
Hitrádio FM plus
Radio City
Radio Helax
Hitrádio Magic
Peak
time
Type
Peak rate
(30 sec)
CZK
Peak adult 30 sec peak
audience
adult CPT
(000s)
CZK
talk
talk
talk/music
talk/music
music
0700-1000
0800-1000
0700-1200
0700-1200
0700-1200
21,900
10,900
26,600
23,400
19,700
226
122
291
276
187
96.9
89.6
91.4
84.7
105.5
talk/music
music
talk/music
talk/music
music
music
music
music
music
music
music
talk/music
music
music
talk/music
music
talk/music
music
music
music
music
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
0700-1200
5,280
4,240
2,680
1,240
2,880
3,340
2,220
2,500
1,700
3,090
3,290
800
1,700
1,510
2,950
2,000
1,422
1,980
1,800
1,420
1,470
144
71
59
64
48
43
28
28
18
18
22
29
23
21
13
21
34
16
23
9
12
36.6
60.1
45.2
19.4
60.5
78.5
80.6
89.4
92.7
172.7
152.0
27.4
73.8
70.5
223.5
97.4
41.4
126.2
76.8
156.3
120.7
Source: Radioprojekt 2009 (1/1/2009-30/6/2009)
Average CPT (all commercial stations): CZK 92.4
108
CZECH REPUBLIC: RADIO
Top ten radio
advertisers (2008)
Advertiser
Vodafone
Telefonica O2
T-Mobile
Volkswagen
Raiffeisenbank
Ford
Psa
Aaa Auto
Mountfield
Economia
Radio expenditure
CZK (mill)
122.5
74.0
71.3
53.1
48.1
31.3
30.1
30.0
26.5
26.3
Top ten radio product
categories (2008)
Radio expenditure
Category
CZK (mill)
Household/office equipment
373.5
Vehicles
326.0
Finance
241.5
Leisure
159.0
Food & drink
81.0
Services
76.9
Supermarkets & property
73.6
Healthcare
66.1
Gardeners/handymen
59.5
Building materials & electric/gas devices
48.9
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
Top radio
owners (2008)
Top radio
sales houses (2008)
Owner
Lagardère Active
Londa
Radio Investments
Public stations
GES Holding
Stamford Managing
Sales house
RRM
MMS
Media Master
BPM
Source: ZenithOptimedia Research
Source: ZenithOptimedia Research
109
CZECH REPUBLIC: OUTDOOR
OUTDOOR
Number of outdoor sites: over 56,575
Type, size and cost of sites
Type/size of display
Backlights (9.6x3.6m)
Backlights (5.1x2.4m)
Billboards (5.1x2.4m)
Bigboards (9.6x3.6m; 8.2x3m)
DoubleBGB
CLV (118.5x175cm)
CLV in stores, indoor (118.5x175cm)
Superposters (individual)
Phone boxes (84x118cm)
Benchs (164x59cm)
6x3
Number of
sites (approx.)
180
130
19,100
1,450
35
9,900
2,600
300
19,050
3,500
330
Source: ZenithOptimedia
Top ten outdoor
advertisers (2008)
Advertiser
Telefonica O2
T-Mobile
Toyota
Vodafone
Volkswagen
Unilever
Samsung Electronics
Ods
Ceska Sporitelna
Komercni Banka
Outdoor expenditure
CZK (mill)
134.4
100.9
83.1
82.7
67.0
64.8
56.4
55.3
44.6
34.3
Source: ZenithOptimedia Research, TNS MI
110
Cost per panel
per month CZK
80,000-120,000
35,000-39,000
6,500-27,000
38,000-99,000
139,000-170,000
6,500-20,000
6,500-17,000
55,000-350,000
3,300-7,000
1,000-3,000
20,000-40,000
CZECH REPUBLIC: OUTDOOR
Top ten outdoor product
categories (2008)
Category
Household/office equipment
Leisure
Vehicles
Food & drink
Finance
Supermarkets & property
Services
Clothes/fabric/footwear
Medicine/cosmetics
Political parties/organizations
Outdoor expenditure
CZK (mill)
636.6
477.4
473.3
385.9
330.2
217.1
176.7
134.9
88.4
84.7
Source: ZenithOptimedia Research, TNS MI
Top outdoor
contractors (2008)
Contractor
JCDecaux Group
Outdoor/Akzent
Euro AWK
Bigmedia
News Outdoor
Superposter
Source: ZenithOptimedia
111
CZECH REPUBLIC: CINEMA
CINEMA
Number of cinema screens: 210
Source: Palace Cinemas, CineXpress, New Age Media, Mediatta
Average cost of a 60 sec. spot per screen
per week: CZK 9,500
Source: Palace Cinemas, CineXpress, New Age Media, Mediatta
Average CPT: CZK 9,000
Number of screens used in typical
national campaign: 120-140
Source: Palace Cinemas, CineXpress, New Age Media, Mediatta
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
10.7
12.1
12.0
9.5
11.5
12.8
12.9
Gross takings
CZK (mill)
946.0
1,084.0
1,105.9
854.5
1,043.3
1,200.0
1,220.2
Source: UFD
Cinema audience profile
Age
15-24
25-34
35-44
45+
Sex
Male
Female
Net income (CZK)
no income
up to 7,500
7,501-15,000
over 15,000
%
26.7
27.4
21.2
24.7
%
48.9
51.1
%
16.5
12.3
41.3
29.8
Source: MCM 2007, AVE Marketing
112
CZECH REPUBLIC: CINEMA
Top ten films (2008)
Film
Bathory
Mamma Mia!
Madagascar: Escape 2 Africa
Nestyda
Bobule
Asterix a Olympijské hry
Sněženky a machři po 25 letech
Indiana Jones and the Kingdom of the Crystal Skull
Quantum of Solace
Kozí příběh - Pověsti staré Prahy
Gross takings
CZK (000s)
86,752
71,106
55,010
50,454
34,315
32,198
29,504
28,794
25,530
25,165
Source: UFD
Top ten cinema
advertisers (2008)
Top ten cinema
product categories (2008)
Cinema expenditure
Advertiser
CZK (000s)
Vodafone
30,984
Coca-Cola
17,347
T-Mobile
8,072
Red Bull
4,260
Telefonica O2
4,212
Perffeti Van Melle
4,029
Samsung Electronics
3,878
Nestlé Cesko Praha
3,498
GE Money Bank
3,306
Nestlé Cesko S.R.O.
3,130
Cinema expenditure
Category
CZK (000s)
Household/office equipment
51,891
Food & drink
35,631
Finance
8,608
Vehicles
6,705
Leisure
5,617
Clothes/fabric/footwear
5,342
Healthcare
5,261
Medicine/cosmetics
4,910
Toys/prams/sports equipment
3,309
Services
3,159
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Palace cinemas
Village cinemas
IT cinemas
Cinestar
Sales house
Cinexpress
Palace media
New Age Media
Mediatta
Source: ZenithOptimedia Research
Source: ZenithOptimedia Research
113
CZECH REPUBLIC: INTERNET
INTERNET
Adult internet users: 4,782,130 (53.9%)
Adult internet users with home broadband: 3,373,636 (38.1%)
Typical monthly cost of internet access: CZK 500
Average minutes spent online
At home
At work
Total
Source: NetMonitor 08/2009
Per day
Adults
93
78
93
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
CZK
Leaderboard (745x100 pixels)
125-1700
Button (250x250/300x300)
60-750
Video banner
50-600
Streaming video
80-200
Skyscraper
50-600
Source: Pricelist of sites 2009
Keyword
jobs
mp3
games
youtube
maps
Prague
Brno
Video
tv
tv program
Typical cost per click
CZK
5
-
Source: Zed Digital, Main servers
114
CZECH REPUBLIC: INTERNET
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income (CZK)
under 6,000
6,001-10,000
10,001-15,000
15,001-20,000
20,001-25,000
25,001-30,000
30,001-35,000
35,001-40,000
40,001-50,000
50,001and above
no income
no response
%
31.1
25.1
33.1
8.5
2.2
%
53.7
46.3
%
2.1
4.5
10.9
14.3
13.0
11.6
8.0
7.4
6.2
6.2
3.6
12.1
Source: NetMonitor 08/2009
Top internet sites (2009)
Site
Seznam
Centrum
Novinky
iDnes
Mapy
Firmy
Super
Lide
Zbozi
Blog
Top search engines (2009)
Unique visitors
per month
4,199,883
2,956,332
2,833,900
2,715,652
2,195,662
2,155,144
2,097,435
1,721,448
1,434,232
1,429,410
Source: NetMonitor 08/2009
115
Search engine
Google
Sklik
Etarget
AdFox
BB Media
Source: Zed Digital
CZECH REPUBLIC: INTERNET
Top ten internet
advertisers (2009)
Advertiser
Vodafone
Aukro.cz
Telefonica O2
Sazka
T-Mobile
Bwin.Com
Allianz Pojistovna
Komercni Banka
ING Bank
Ceska Sporitelna
Internet expenditure
CZK (000s)
98,153
96,902
61,975
58,655
52,148
45,604
44,863
40,237
38,694
33,885
Top ten internet product
categories (2009)
Internet expenditure
Category
CZK (000s)
Household/office equipment
551,250
Finance
488,867
Leisure
368,993
Vehicles
344,524
Supermarkets & property
294,679
Services
247,668
Education
104,010
Food & drink
94,168
Medicine/cosmetics
83,113
53,455
Building materials & electric/gas de
Source: ZenithOptimedia Research,
TNS MI, AdMonitoring
Source: ZenithOptimedia Research,
TNS MI, AdMonitoring
Top ten internet
owners (2009)
Top internet
sales houses (2009)
Owner
Seznam
Centrum
Mafra
Cet 21
Economia
Ringier
Internet info
AWD Česká republika
Neris
Aliaweb
Sales house
Impression Media
ARBO Media
AdActive
Source: ZED Digital, Zenith Optimedia estimate
Source: SPIR 09/2009
116
CZECH REPUBLIC: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
68.8
30.3
11.7
40.8
0.3
15.3
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
89.7
72.7
63.1
72.8
65.5
4.3
42.5
Monthly
91.9
78.9
76.2
76.9
75.6
16.5
46.9
Source: MML-TGI ČR 2009 (05.01.2009 - 21.06.2009)
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Unilever
Henkel
Vodafone
Telefonica O2
Volkswagen
Reckitt Benckiser
L'Oréal
T-Mobile
Kraft Foods + Opavia Lu
Media expenditure
CZK (mill)
1,558.5
1,398.1
1,154.2
1,138.6
976.1
876.1
859.8
834.2
829.7
785.9
Top ten overall product
categories (2008)
Category
Food & drink
Household/office equipment
Medicine/cosmetics
Vehicles
Finance
Leisure
Healthcare
Supermarkets & property
Services
Non-commercial activities
Media expenditure
CZK (mill)
8,492.5
7,846.6
7,495.4
5,160.4
5,034.8
4,990.3
3,173.4
2,661.6
1,967.1
1,499.9
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
Top ten media
owners (2008)
Top ten
sales houses (2008)
Owner
CME
MTG
public
Mafra
Vltava Labe Press
Ringier
Economia
Stratosfera
Seznam.cz
Lagardère Group
Sales house
CME Media Services
FTV Prima
ARBOmedia.net
Mafra
Vltava Labe Press
Ringier
Economia
Lagardère Group
Impression Media
MMS
Source: ZenithOptimedia Research, TNS MI
Source: ZenithOptimedia Research, TNS MI
117
ESTONIA: ECONOMIC DATA
ESTONIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 10.69 Kroon at 2008 rate
2003
2004
2005
2006
2007
2008
151.0
11.0
193.1
7.7
173.5
14.9
213.3
10.5
205.0
18.2
241.3
13.1
228.9
11.7
252.8
4.7
248.1
8.4
248.1
-1.8
111.9
143.1
128.5
158.0
151.9
178.8
170.8
188.6
185.2
185.2
14.1
18.1
16.2
19.9
19.2
22.6
21.4
23.6
23.2
23.2
Gross Domestic Product (Kroon billion)
at current prices
% change
at 2008 prices
% change
108.2
13.3
149.8
7.2
121.4
12.2
162.1
8.2
136.0
12.1
179.3
10.6
Gross Domestic Product per capita (Kroon 000s)
at current prices
at 2008 prices
79.6
110.1
89.2
119.2
100.7
132.8
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
10.1
14.0
11.3
15.2
12.7
16.8
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
7.4
10.3
8.3
11.1
9.4
12.4
10.5
13.4
12.0
14.8
14.2
16.7
16.0
17.6
17.3
17.3
1.4
1.4
1.4
1.4
1.4
1.4
1.3
1.3
74.9
3.6
75.9
1.3
78.2
3.1
81.3
4.0
85.0
4.5
90.6
6.6
100.0
10.2
0.67
0.67
0.66
0.66
0.66
0.78
0.70
9.1
5.9
15.5
11.1
18.3
13.3
32.3
24.1
-3.0
-12.2
Population
Millions
Consumer Price Index
2008=100
% change
72.2
5.7
Ad.spend as a % of GDP
0.69
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
11.2
5.2
8.4
4.6
11.5
10.1
Source: IFS, ZenithOptimedia
118
ESTONIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in EEK (mill)
at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
639
563
599
676
735
827
904
1,055
1,250
1,659
1,592
Newspapers
333
305
308
361
368
402
441
504
583
717
627
Magazines
82
81
92
98
108
108
115
134
154
191
172
TV
182
130
155
165
195
232
253
310
363
479
469
Outdoor Internet
40
3
42
4
31
13
34
19
44
20
57
28
65
30
67
40
84
66
123
149
138
187
Advertising expenditure in EEK (mill)
at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,000
850
876
935
982
1,090
1,156
1,297
1,471
1,832
1,592
Newspapers
523
465
450
499
491
530
564
620
686
792
627
Magazines
128
123
134
135
145
142
147
165
181
211
172
TV
286
198
227
229
261
306
324
381
427
529
469
Outdoor Internet
62
63
45
19
47
26
59
26
75
37
83
38
82
49
99
78
136
165
138
187
Source: TNS EMOR Advertising Expenditure Survey
Notes: 1. After discounts
2. Classified included
3. Production costs excluded
4. Agency commission excluded
5. Internet includes display, classified and search
Main advertising restrictions
Tobacco: Banned.
Alcohol: Restricted.
Pharmaceutical: Restricted.
Children's: No restrictions.
Political: Restricted.
119
ESTONIA: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
43,211
Tallinn
Estonian, Russian
Kroon (EEK)
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
103
100
97
88
87
66
76
617
Female
(000s)
97
96
95
92
101
88
154
723
Total
(000s)
200
196
192
180
188
154
229
1,340
Female
(000s)
86
141
44
39
211
520
Total
(000s)
149
192
198
63
348
951
Source: Statistics Estonia
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
64
51
154
25
137
430
Source: Statistics Estonia
Definition of adult status
AB = top and middle level specialist, high level officials, managers, technicians
C1 = officials, clerks, sales and client service workers
C2 = skilled manual
D = semi and unskilled manual
E = subsistence/inactive
120
ESTONIA: TELEVISION
TELEVISION
Number of households: 582,000
Number of television households: 572,000 (98.3%)
Television homes with:
VCR
DVD
Multiset
Cable (connection) - total
Digital cable (connection)
Digital satellite dish
Digital terrestrial television (DTT)
IPTV
39.3%
41.8%
38.8%
55.5%
3.4%
8.0%
2.7%
9.8%
Source: TNS Emor, Establishment Survey 2008
No TV licence fee
Average minutes viewed per day per adult: 234
Average pay-TV subscription cost
Average
monthly subscription
EEK
65
259
130
Cable (analogue)
Cable (digital)
DTT
Source: public sources
121
ESTONIA: TELEVISION
Main channels
Channel
Non-commercial
ETV
ETV 2
Commercial
Kanal2
TV 3
PBK
3+
Ren TV Estonia
Kanal 11
TV 6
Kalev Sport
MTV Eesti
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
99.0
99.0
24
24
76
22
99.0
100.0
71.0
69.0
53.2
99.0
73.0
40.0
22
24
24
24
17
24
22
24
1,210
1,222
565
926
427
479
329
38
345
Peak
time
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1900-2400
Peak rate
30 sec
EEK
2,850
2,850
2,214
2,850
1,200
2,850
2,098
Peak adult
audience
(000s)
96
80
56
15
7
3
3
2
-
Source: Channels, TNS Emor
Cost/audience
Channel
Kanal2
TV 3
PBK
3+
Ren TV Estonia
Kanal 11
TV 6
Kalev Sport
MTV Eesti
Source: Channels, TNS Emor
Average CPT (all commercial channels): EEK 57.6
122
30 sec peak
adult CPT
EEK
29.7
35.6
39.5
190.0
171.4
950.0
-
ESTONIA: TELEVISION
Share of viewing & ad revenue
Share of viewing (%)
2008
Individuals
Adults
Channel
Non-commercial
ETV
ETV 2
Commercial
Kanal2
Kanal 11
TV 3
TV 6
3+
PBK
Ren TV Estonia
Kalev Sport
MTV Eesti
25.1
0.3
26.9
0.3
-
31.9
1.3
29.3
1.3
5.8
20.6
3.0
0.6
0.5
31.4
1.3
27.7
1.1
5.7
22.1
3.2
0.7
0.3
204
3.2
201*
Source: TNS Emor, TV Channels, Äripäev Marketin TOP
* Includes TV 3, TV 6 and 3+.
** Includes PBK and Ren TV.
Top ten television programmes (2008)
Programme
Tantsud tähtedega
Võsareporter
Eesti Vabariik 90 presidendi vastuvõtt
Tõehetk
Eurovisiooni lauluvõistlus 2008 I poolfinaal
Aktuaalne kaamera
Eurolaul 2008 Eesti finaal
Tuulepealne maa
Pealtnägija
Selgeltnägijate tuleproov
Channel
Kanal2
Kanal2
ETV
Kanal2
ETV
ETV
ETV
ETV
ETV
Kanal2
Source: TNS Emor Infosys
123
Ad revenue
2008
EEK (mill)
Adult
TVR
28.8
25.9
25.6
24.3
24.0
23.4
23.0
22.8
22.8
22.6
50**
12.6
ESTONIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
EMT
Tele2 Eesti
Coca-Cola
Reckitt-Benckiser
L'Oréal
A. Le Coq
Danone
Schwarzkopf & Henkel
Unilever
Top ten television product
categories (2008)
TV expenditure
EEK (mill)
320.0
162.8
148.5
135.5
121.6
92.6
85.3
81.0
73.9
69.0
Source: TNS Emor Gallup AdFacts
Category
Mobile communication
Household hygiene
Medicine
Cold drinks
Alcoholic beverages
Hair care
Financial services
Confectionery
Cars
Concerts/festivals/shows
Source: TNS Emor Gallup AdFacts
Top television
owners (2008)
Owner
Schibsted (Kanal2, Kanal11)
MTG (TV 3, TV 6, 3+)
BMA (PBK, Ren TV Estonia)
MTV Eesti
TV expenditure
EEK (mill)
386.3
281.0
234.2
222.4
215.0
172.7
160.6
145.7
141.1
132.7
TV revenue
EEK (mill)
206.7
201.0
50.0
13.4
Source: Channels
124
ESTONIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly Xw=X per week N=National
R=Regional F=Free
Title
Postimees (d, N)
Õhtuleht (d, N)
Linnaleht Tallinn+Tartu (4w, N, F)
Maaleht (w, N)
Eesti Ekspress (w, N)
Eesti Päevaleht (d, N)
Gorod (w, R, F)
Ärileht (Eesti Päevaleht) (w, N)
Panorama (w, R, F)
Linnaleht Russian version (4w, N, F)
Äripäev (d, N)
Tartu Postimees (d, R)
Postimees (Russian) (d, N)
Tartu Ekspress (w, R)
Meie Maa (d, R)
Kuulutaja (w, R, F)
Linnaleht Pärnu (w, N, F)
Pärnu Postimees (4w, R)
Den za Dnjom (w, N)
Spordileht (w, N)
MK-Estonija (w, N)
Sakala (d, R)
Narva (w, R)
Komsomolskaja Pravda in North Europe (d, N)
Referent (w, N)
Narvskaja Gazeta (2w, R)
Molodjož Estonii Subbota (w, N)
Vesti Dnja (d, N)
Infopress (w, R)
Virumaa Teataja (d, R)
Severnoje Poberezhje+Põhjarannik (d, R)
Delovõe Vedomosti (w, N)
Järva Teataja (3w, R)
Molodjož Estonii (d, N)
Võrumaa Teataja (3w, R)
Lõunaleht (w, R)
Sirp (w, N)
Lääne Elu (3w, R)
Videvik (w, N)
Nädaline (3w, R)
Valgamaalane (3w, R)
Terviseleht (w, N)
Koit (3w, R)
Vooremaa (3w, R)
Oma Saar (4w, R)
Hiiu Leht (w, R)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
EEK
EEK
EEK
68
236
56,000
237.3
56,000
62
231
42,900
185.7
42,900
58
107
42,900
400.9
42,900
50
133
39,500
297.0
39,500
44
142
49,200
346.5
49,200
36
134
37,900
282.8
37,900
35
53
10,000
188.7
10,000
33
17
49,900
2,935.3
49,900
30
32
6,000
187.5
6,000
25
71
38,000
535.2
38,000
24
84
59,900
713.1
59,900
22
67
39,000
582.1
39,000
21
63
27,000
428.6
27,000
20
19
16,500
868.4
16,500
19
22
9,600
436.4
12,000
18
24
8,400
350.0
11,760
17
22
13,000
590.9
13,000
16
45
21,006
466.8
21,006
15
49
18,500
377.6
23,000
15
16
32,000
2,000.0
32,000
12
42
6,600
157.1
17,000
11
35
19,920
569.1
19,920
11
13
6,000
461.5
10,000
11
13
19,000
1,461.5
19,000
11
10
9,600
960.0
20,000
10
18
6,200
344.4
10,000
9
27
26,280
973.3
26,280
9
35
9,100
260.0
17,900
9
29
3,600
124.1
7,000
8
29
14,520
500.7
14,520
8
35
12,800
365.7
15,000
6
14
25,900
1,850.0
25,900
6
19
10,560
555.8
12,672
5
41
24,000
585.4
24,000
5
23
15,597
678.1
20,830
5
11,800
11,800
5
16
10,989
686.8
10,989
4
13
12,053
927.2
13,861
4
7
4,900
700.0
4,900
4
16
15,250
953.1
15,250
4
15
14,400
960.0
16,500
4
13
6,095
468.8
9,200
4
13
14,237
1,095.2
21,356
3
17
13,000
764.7
15,500
3
8,640
8,640
3
9
6,000
666.7
6,000
Source: TNS Emor, ZenithOptimedia
Average CPT (B/W): EEK 446
125
ESTONIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top newspaper product
categories (2008)
Newspaper expenditure
Advertiser
EEK (mill)
Info-Auto
19.8
Veho Eesti
17.5
A-Selver
17.0
Rimi Baltic
12.5
Indoor Group
12.2
Masku Baltic
9.4
Inchcape Motors
9.3
Nordoptika
9.0
Vanemuine
8.7
Prisma Peremarket
8.6
Newspaper expenditure
EEK (mill)
Category
Transport
60.1
Trading
35.9
Construction & furniture
21.6
Business/finance/property
10.6
Entertainment/culture/recreation
8.8
Medicine
8.7
Transport/tourism
6.9
Communication/electronics/computers
6.5
Source: TNS Emor
Source: TNS Emor
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
EEK (mill)
Postimees
130.3
Äripäev
89.5
Eesti Ekspressi Kirjastuse
70.0
Eesti Päevalehe Kirjastuse
68.1
SL Õhtuleht
60.6
Linnaleht
28.4
Pärnu Postimees
22.3
Infesto
19.9
Maaleht
19.2
Sakala Kirjastuse
18.7
Source: Central Commercial Register
126
ESTONIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly q=quarterly
bm=bimonthly Xy=X per year
Title
Hooaeg (q)
Arter (Postimees) (w)
Naistelehe nipiraamat (10y)
Tallinn This Week (6y)
Kroonika (w)
Naised (w)
Naisteleht (w)
Kodu&Aed (m)
Eesti Naine (m)
Meie Kodu (q)
Kroonika kodu-eri (q)
Kodukiri (m)
Pere ja Kodu (m)
Marie Claire (m)
Cosmopolitan (m)
Aed (q)
Kodutohter (m)
Joy (m)
Anne (m)
Dillemma (q)
Tervis+ (m)
Tehnikamaailm (m)
Playboy (m)
Just! (w)
Stiina (m)
Meie Pere (9y)
Tehnikamaailma kodu ja ehitus (bm)
Toit ja Tervis (10y)
Deko (m)
Lilit (m)
Üks (bm)
Ärielu (w)
FHM (m)
Auto Bild Eesti (m)
Oma Maitse (10y)
Stiil (m)
Sporditäht (w)
Autoleht (w)
Saladused(m)
LOOK (2y)
Tarkade klubi (m)
Elukiri (m)
Jana (m)
Miki Hiir (2m)
[digi] (m)
Geo (m)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
EEK
EEK
EEK
90
100
24,900
249.0
24,900
64
151
32,000
211.9
32,000
50
18,990
18,990
50
16,400
16,400
50
129
31,800
246.5
31,800
50
59
15,900
269.5
15,900
42
103
27,990
271.7
27,990
38
92
25,000
271.7
25,000
32
94
24,900
264.9
24,900
30
23,000
23,000
30
18,900
18,900
30
90
19,600
217.8
19,600
30
79
23,600
298.7
23,600
28
27,900
27,900
27
61
27,900
457.4
27,900
27
48
10,900
227.1
10,900
26
72
16,900
234.7
16,900
25
25,000
25,000
25
56
24,900
444.6
24,900
24
33,000
33,000
24
63
15,900
252.4
15,900
21
70
22,900
327.1
22,900
20
27,000
27,000
18
42
16,100
383.3
16,100
18
25
11,900
476.0
11,900
17
18
18,000
1,000.0
18,000
16
41
18,900
461.0
18,900
16
39
15,800
405.1
15,800
16
16,600
16,600
15
14,000
14,000
15
15,000
15,000
15
23,270
23,270
15
40
25,000
625.0
25,000
15
38
16,400
431.6
16,400
15
28
18,400
657.1
18,400
15
28
19,900
710.7
19,900
15
16,800
16,800
14
43
15,990
371.9
15,990
13
34
11,000
323.5
11,000
13
30,100
30,100
12
16,990
16,990
12
26
16,000
615.4
16,000
12
35
19,900
568.6
19,900
11
13
9,500
730.8
9,500
11
32
16,990
530.9
16,990
10
18,000
18,000
127
ESTONIA: MAGAZINES
Magazines cont.
w=weekly m=monthly q=quarterly
bm=bimonthly Xy=X per year
Title
Noh? (m)
Avenüü (q)
Spunk! (m)
Maatriks (m)
Üliõpilasleht (7y)
Karjera (11y)
Basket (10y)
KÖÖK (10y)
Leedi (11y)
Bravo! (w)
Diivan (10y)
Ruum (m)
Buduaar (q)
Arvutimaailm (10y)
Motomaania (10y)
Eramu (5y)
Eesti Loodus (m)
Muumi (m)
Navigaator (q)
Saldo (10y)
Director (10y)
Eesti Arst (m)
Golf (q)
Tehnika Dlja vseh (m)
Ehitaja (10y)
Stroitel (q)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
EEK
EEK
EEK
10
16,500
16,500
10
15
17,000
1,133.3
17,000
10
12
9,900
825.0
9,900
8
17,400
17,400
8
14,835
14,835
8
14,600
14,600
8
8,000
8,000
8
11
14,900
1,354.5
14,900
8
15,800
7.0
15,800
8
12
18,900
1,575.0
18,900
7
20
17,990
899.5
17,990
7
9
15,700
1,744.4
15,700
6
16,900
16,900
5
25
14,990
599.6
14,990
5
9,600
9,600
5
8,000
8,000
5
20
8,500
425.0
8,500
5
19
12,900
678.9
12,900
4
15,000
15,000
4
15,990
15,990
4
19,000
19,000
4
9
9,000
1,000.0
9,000
3
14,000
14,000
2
12,990
12,990
2
14
14,990
1,070.7
14,990
2
14,990
14,990
Source: TNS Emor, ZenithOptimedia
Average CPT (Colour): EEK 391.5
128
ESTONIA: MAGAZINES
Top ten magazine
advertisers (2008)
Advertiser
L'Oréal
Procter & Gamble
Beiersdorf
Aspiro Baltics
Topauto
Unilever
Altia
Sirowa
Nordic Digital
Pariisi Vee
Top magazine product
categories (2008)
Magazine expenditure
EEK (mill)
10.6
8.6
5.5
4.7
3.5
3.3
3.3
3.2
2.8
2.7
Magazine expenditure
Category
EEK (mill)
Cosmetics/personal hygiene
29.7
Communication/electronics/computers
7.0
Alcohol & tobacco
6.3
Transport
5.8
Medicine
3.3
Entertainment/culture/recreation
2.7
Non-alcoholic beverages
1.6
Household goods
1.3
Food
1.1
Source: TNS Emor
Source: TNS Emor
Top magazine
owners (2008)
Owner
Ajakirjade Kirjastus
Ühinenud Ajakirjad
Presshouse
Äripäev
Forma Media
Meedium
Director ja Partnerid
Buduaar Meedia
Elukiri
Magazine revenue
EEK (mill)
63.5
22.6
22.4
9.9
8.3
1.6
1.6
1.3
1.2
Source: Central Commercial Register
129
ESTONIA: RADIO
RADIO
Number of commercial radio stations: 23
Source: ZenithOptimedia
Average daily listening minutes per adult: 270
Source: TNS Emor
Costs/audiences
Station
National
Radio Kuku
Radio Elmar
Radio Uuno
Radio U-Pop
Radio Sky Plus
Russkoje Radio*
Sky Radio*
Raadio 3
Radio 100 FM*
Radio Dinamit*
Star FM
Power Hit Radio
Energy FM
Radio Mania
Main regional
Ring FM
Radio Pärnu
Raadio Marta
Raadio Viru
Raadio Kadi
Sun FM
Type
Peak
time
Peak rate
(30 sec)
(EEK)
Peak adult 30 sec peak
audience
adult CPT
(000s)
(EEK)
talk
music
music
music
music/talk
music/talk
music
music
music, talk
music
music, talk
music
music
rock music
0700-1000
0700-1000
0700-1000
0700-1000
0700-1100
0700-1100
0700-1100
0700-1100
0700-1000
0700-1000
0600-1000
0600-2100
0700-1100
0800-1800
670
830
510
140
1,232
812
616
392
560
480
1,134
560
120
150
136
289
167
23
276
173
142
66
117
42
206
89
31
50
4.9
2.9
3.1
6.1
4.5
4.7
4.3
5.9
4.8
11.4
5.5
6.3
3.9
3.0
music/talk
music/talk
music/talk
music/talk
music/talk
music/talk
0600-2400
0800-1300
0700-1400
0700-1700
0700-1700
0700-2200
190
210
360
180
130
360
38
15
20
5.0
14.0
18.0
Source: ZenithOptimedia
* Russian language
Average CPT (all commercial stations): EEK 4.8
130
ESTONIA: RADIO
Top ten radio
advertisers (2008)
Advertiser
EMT
Trio
Rimi Baltic
Eesti Päevaleht
Hermsen
Tele2 Eesti
SMS Laen
Raha 24
Elion Ettevõtted
ETK
Top ten radio product
categories (2008)
Radio expenditure
EEK (000s)
322
307
286
240
211
205
201
193
161
155
Source: TNS Emor
Radio expenditure
Category
EEK (000s)
Concerts/festivals/shows
2,476
Cars
1,133
Retail
1,020
Financial services
998
Print media
868
Sports/recreation
694
Building materials
501
Mobile communications
474
Ready-made construction
449
Theatre/art/culture
401
Source: TNS Emor
Top radio
owners (2008)
Owner
First Media
Trio LSL Raadiogruoi
Mediainvest Holding
Eurobaltradio
Ring FM
Radio revenue
EEK (mill)
50.1
48.1
25.6
7.1
2.2
Source: Central Commercial Register
131
ESTONIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 7,152
Type, size and cost of sites
Number of
sites
372
213
21
2,444
287
103
16
2,270
7
1,340
19
60
Type/size of display
Billboard 6x3 m
Billboard 4.2x2 m
Lightbox 4.2x2 m
Busshelters and citylights 1.2x1.8
3-sided pillars 3x1.4x3 m
3-sided pillars 3x1.4x3 m (lighted)
2-sided pillars 2x1.4x3 m
Trash bins 0.5x0.7 m
Bridge posters
Lamp posts' posters 0.8x1.2 m
Scroller 6x3 m
Displays on the roof of R-kiosk 2x1 m
Source: Outdoor companies
Top ten outdoor
advertisers (2008)
Advertiser
EMT
Tele2 Eesti
Saku Õlletehas
Elisa Eesti
Rimi Baltic
A-Selver
Sandman Grupp
Indoor Group
Unilever
Masterfoods
Outdoor expenditure
EEK (mill)
13.0
11.2
6.2
6.1
4.9
4.2
4.0
3.8
3.1
2.8
Source: TNS Emor
132
Cost per panel
per month EEK
16,000
5,700
26,000
6,400
10,900
16,160
5,500
280
25,000
690
29,000
5,000
ESTONIA: OUTDOOR
Top ten outdoor product
categories (2008)
Category
Mobile communication
Retail
Concerts/festivals/shows
Cars
Financial services
Social advertising
Alcoholic beverages
Home electronics - other
Furniture
Clothing
Outdoor expenditure
EEK (mill)
29.5
17.2
11.5
9.5
8.0
7.9
7.1
5.9
5.8
5.7
Source: TNS Emor
Top five outdoor
contractors (2008)
Contractor
JCDecaux
ClearChannel
Sprais Reklaam
Megameedia Grupp
RF Maak
Outdoor revenue
EEK (mill)
73.3
29.0
11.4
11.9
5.4
Source: Central Commercial Register
133
ESTONIA: CINEMA
CINEMA
Number of cinema screens: 67
Source: Estonian Film Foundation
Average cost of a 60 sec. spot per screen
per week: EEK 2,406
Source: Forum Cinemas, Pirma Linija
Number of screens used in typical
national campaign: 10
Source: ZenithOptimedia
Trend in admissions
2005
2006
2007
2008
Admissions
(mill)
1.1
1.6
1.6
1.6
Gross takings
EEK (mill)
75.4
106.3
111.6
114.0
Source: Estonian Film Foundation
Top ten films (2008)
Admissions
Film
Horton Hears a Who
Mamma Mia!
Kung Fu Panda!
007: Quantum of Solace
Wall-E
Sex and the City
December Heat (EST)
I Was Here (EST)
Indiana Jones 4
The Dark Knight
61,185
56,335
53,095
52,205
52,046
51,381
50,369
46,561
36,911
36,411
Source: Estonian Film Foundation
134
ESTONIA: CINEMA
Top cinema
advertisers (2008)
Top cinema
product categories (2008)
Advertiser
EMT
L'Oréal
Nokia
Leaf
Ferrero
Sony Ericsson
Category
Sweets
Telecom
Source: Forum Cinemas, Pirma Linija
Source: Forum Cinemas, Pirma Linija
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Forum Cinemas
Cinamon
Sales house
Forum Cinemas
Pirma Linija SIA
Source: ZenithOptimedia
Source: ZenithOptimedia
135
ESTONIA: INTERNET
INTERNET
Homes with internet connection: 321,600 (55.3%)
Adult internet users: 679,500 (59.6%)
Adult internet users with home broadband: 597,000 (52.4%)
Typical monthly cost of internet access: EEK 350
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(EEK)
Banner 720x90
10,556
Tower
11,833
Streaming video
12,958
Banner in the article
15,695
Special solution
20,360
Keyword
eesti
tartu
tallinna
hot
rate
pärnu
keskus
cv
delfi
auto
Source: ZenithOptimedia
Source: Elion Ettevõtted AS
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
%
26.1
24.9
21.2
16.7
11.1
%
46.7
53.3
Source: Statistics Estonia
136
ESTONIA: INTERNET
Top ten internet sites (2008)
Site
neti.ee
google.com
hanza.net
delfi.ee
ilm.ee
hot.ee
postimees.ee
auto24.ee
msn.com
ohtuleht.ee
Top search engines (2008)
Unique visitors
per month
546,000
510,000
492,000
391,000
378,000
297,000
291,000
264,000
259,000
248,000
Searches
per month
12,000,000
-
Search engine
neti.ee
google.com
Source: Elion Ettevõtted AS
Source: TNS Emor
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Internet expenditure
Advertiser
EEK (000s)
Kinnisvaraportaal
488
EMT
347
Hansapank
331
Tele2 Eesti
266
Estonian Air
251
Balti Investeeringute Grupi Pank
240
Eesti Ekspressi Kirjastus
218
Mobile Credit Baltic
208
Toyota
158
SEB Pank
155
Category
Internet
Financial services
Cars
Real estate
Passenger transport
Mobile communication
Retail
Computers
Furniture
Print media
Source: TNS Emor
Source: TNS Emor
Top ten internet
owners (2008)
Owner
Ekspress Grupi
Elion Ettevõtted
Postimees Online
Äripäev
Eesti Päevalehe
SL Õhtulehe
Diginet
Eesti Ekspressi Kirjastuse
Contranova
Buduaar Meedia
Internet revenue
EEK (mill)
45.8
42.0
22.7
10.3
8.2
7.9
6.3
4.8
4.1
1.9
Source: Central Commercial Register
137
Internet expenditure
EEK (000s)
1,550
1,427
1,134
958
755
693
463
369
336
289
ESTONIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
73.3
64.2
34.5
Conventional television
Newspapers
Magazines
Radio
Internet
Weekly
91.5
84.0
59.2
Monthly
96.7
84.0
59.7
65.5
Source: TNS Emor
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
EMT
Tele2 Eesti
Coca-Cola
Reckitt-Benckiser
L'Oréal
A.Le Coq
Danone
Elisa Eesti
Unilever
Top ten overall product
categories (2008)
Media expenditure
EEK (mill)
330.3
194.0
173.4
136.1
121.7
105.5
88.7
82.5
76.7
76.4
Media expenditure
Category
EEK (mill)
Mobile communication
465.1
Cars
333.0
Household hygiene
284.0
Medicine
283.1
Alcoholic beverages
260.6
Concerts/festivals/shows
245.7
Financial services
235.1
Cold drinks
232.9
Retail
222.8
Hair care
180.3
Source: TNS Emor
Source: TNS Emor
Top ten media
owners (2008)
Media revenue
Owner
EEK (mill)
Kanal 2
214.3
TV 3
201.6
Postimees
130.3
Äripäev
89.5
JCDecaux
73.3
Eesti Ekspressi Kirjastuse
70.0
Eesti Päevalehe Kirjastuse
68.1
Ajakirjade Kirjastus
63.5
SL Õhtuleht
60.6
First Media
50.1
Source: Central Commercial Register
138
GEORGIA: ECONOMIC DATA
GEORGIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 1.49 Lari at 2008 rate
2003
2004
2005
2006
2007
2008
9.8
14.7
13.9
8.5
11.6
18.3
15.3
9.4
13.8
18.7
16.6
8.7
17.0
23.2
18.7
12.8
19.1
12.2
19.1
2.0
2.2
3.1
2.6
3.4
3.1
3.8
3.9
4.3
4.4
4.4
6.6
9.4
7.8
10.2
9.2
11.1
11.4
12.5
12.8
12.8
Gross Domestic Product (Lari billion)
at current prices
% change
at 2008 prices
% change
6.6
10.5
11.0
5.7
7.5
12.2
11.7
6.2
8.6
14.8
12.9
9.6
Gross Domestic Product per capita (Lari 000s)
at current prices
at 2008 prices
1.4
2.4
1.6
2.5
1.9
2.8
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
4.5
7.4
5.0
7.9
5.7
8.6
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
1.0
1.6
1.1
1.7
1.3
1.9
1.5
2.1
1.7
2.3
2.1
2.5
2.6
2.9
3.0
3.0
4.7
4.6
4.6
4.5
4.5
4.4
4.4
4.3
63.6
5.6
66.6
4.8
70.4
5.7
76.2
8.2
83.2
9.2
90.9
9.3
100.0
10.0
0.47
0.47
0.56
0.53
0.70
0.81
0.80
37.5
30.1
11.7
3.2
57.5
44.2
42.7
30.6
10.1
0.1
Population
Millions
Consumer Price Index
2008=100
% change
60.2
4.6
Ad.spend as a % of GDP
0.39
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
18.2
13.0
34.6
27.4
14.3
9.1
Source: IFS, ZenithOptimedia
139
GEORGIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in GEL (mill) at current prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
22
26
35
40
55
61
97
138
152
Newspapers
6.1
7.7
Magazines
5.7
6.9
TV
22
26
35
40
55
59
92
110
118
Radio
7.5
10.1
Outdoor
2.3
4.5
9.1
9.0
Internet
0.2
0.3
Advertising expenditure in GEL (mill) at constant 2008 prices
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
38
43
55
60
78
81
116
152
152
Newspapers
6.7
7.7
Magazines
6.2
6.9
TV
38
43
55
60
78
78
111
121
118
Radio
8.2
10.1
Source: Georgia AGB Nielsen, 2007/2008 ZenithOptimedia estimates
Notes: 1. Before discounts
2. Classified excluded
3. Production costs excluded
4. Agency commission excluded
5. Internet includes search
Main advertising restrictions
Tobacco: Restricted.
Alcohol: Restricted.
Pharmaceutical: Restricted.
Children's: No restrictions.
Political: Restricted before elections.
140
Outdoor
3.1
5.4
10.0
9.0
Internet
0.2
0.3
GEORGIA: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
69,700
Tbilisi
Georgian, Russian
Lari (GEL)
Source: CIA Factbook
Population by age (2007)
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
406
368
314
293
282
169
248
2,080
Female
(000s)
373
360
325
327
327
208
395
2,315
Total
(000s)
779
728
639
619
609
377
643
4,395
Source: Department of Statistics Georgia
Adult status (2007)
C1
C2
D
E
F
Total
Male
(000s)
316
603
1.4
165
419
1,505
Female
(000s)
287
539
0.4
109
809
1,745
Total
(000s)
604
1,142
1.8
275
1,228
3,250
Source: Department of Statistics Georgia
Definition of adult status
C1 = employee
C2 = self-employed
D = not fixed
E = unemployed
F = inactive
141
GEORGIA: TELEVISION
TELEVISION
Television homes with:
Colour
VCR
Teletext
Remote control
Cable
96%
22%
4%
87%
74%
Source: AGB Nielsen
Main channels
Channel
Commercial
Georgian Public Broadcasting (1st + 2nd)
Adjara
Rustavi 2
Mze
Kavkasia
I Stereo
Alania
Imedi
Source: AGB Nielsen
Cost/audience (2007)
Channel
Rustavi 2
Imedi
1st
Georgian Public Broadcasting
Sakartvelo
Mze
Peak rate
30 sec
GEL
844
872
22
253
78
169
Peak adult
audience
(000s)
83
107
4
20
11
Source: AGB Nielsen
Average CPT (all commercial channels): GEL 9.6
142
30 sec peak
adult CPT
GEL
10.2
8.2
6.1
12.8
15.1
GEORGIA: TELEVISION
Ad revenue
Ad revenue
2007
GEL (000s)
Channel
Commercial
Georgian Public Broadcasting
Adjara
Rustavi 2
Mze
Kavkasia
I Stereo
Alania
Imedi
Music Box
613
100
44,089
2,222
423
86
39,169
1,203
Source: AGB Nielsen
Top ten television programmes (2007)
Programme
Iumorina Contserti
Euro 2008 Qual: Georgia v. Scotland
Shabatis Shous Saakhaltslo Kontserti
Primetime
Qronika
Faruli Vneba Serial
Geostari 2007
Club Show
Imedis Talga
Reaqtsia
Channel
Imedi
Imedi
Rustavi 2
Rustavi 2
Imedi
Imedi
Rustavi 2
Rustavi 2
Imedi
Rustavi 2
Source: AGB Nielsen
Top ten television
advertisers (2007)
Advertiser
Government departments
Magti GSM
Procter & Gamble
Geocell
Aversi
Coca-Cola
PSP
Colgate Palmolive
Ludsakharshi Natakhtari
Elit Eleqtroniqsi Magaziata Qseli
TV expenditure
GEL (000s)
9,660
3,701
3,362
3,221
2,750
2,649
2,634
2,458
2,277
1,815
Source: AGB Nielsen
143
Adult
TVR (%)
28.9
26.5
23.6
19.3
18.6
17.8
17.0
16.8
15.9
15.7
GEORGIA: TELEVISION
Top ten television product
categories (2007)
TV expenditure
GEL (000s)
9,660
8,537
5,881
5,647
5,111
4,160
3,253
2,854
2,386
1,380
Category
Social ads
Mobile communication
Construction
Soft drinks
Banks
Beer
Shops
Shampoo/soap
Cultural
Medical services
Source: AGB Nielsen
Top television
owners (2007)
TV revenue
GEL (000s)
1,203
613
423
100
Owner
Music Box (Commercial)
GPB (Publc TV)
Kavkasia (Commercial)
Ajara (State TV)
Source: AGB Nielsen
Top television
sales houses (2007)
TV revenue
GEL (000s)
46,398
39,169
Sales house
Media House
Video International
Source: AGB Nielsen
144
GEORGIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly f=fortnightly m=monthly
N=National R=Regional F=Free
Title
Kviris Palitra (w, N)
Adult
Circulation readership
(000s)
(000s)
65
-
Kviris Qronika (w, N)
Msoflio sporti (d, N)
Sitkva da Sakme (w, N)
Alia (3/week, N)
Akhali Taoba (d, N)
Asaval-dasavali (3/week, N)
Navigatori
seriali (w, N)
24 Saati (d, N)
Versia (w, N)
Georgia Today (w, F, N)
Sarbieli (d, N)
Partnori
Sapatriarqos utskebani
Skanvordebis Planeta (w, N)
Financial (w, F)
Georgian Business week (w, F)
National Business (w, N)
Georg. Times (English) (w, F, N)
Argumenti I fakti (w, N)
Vrastan (w, N)
Rezonansi (d, N)
The messenger (d, N)
Pegasi (m, N)
Aliluia (m, R)
Sakhalkho ganatleba (f, N)
Saqartvelos Respublika (m, N)
Samedicino gazeti (m, R)
28
20
15
14
6
6
5
5
5
5
5
5
5
5
5
4
4
4
4
4
4
3
3
3
2
1
1
1
28
40
14
6
6
5
5
5
5
5
5
5
4
4
4
4
4
4
3
3
3
1
1
Source: Publicis Group records
Average CPT (B/W): GEL 2.4
145
Full page Adult CPT Full page
B/W
GEL
32
B/W
GEL
-
Colour
GEL
8
44
24
52
20
10
22
12
10
20
16
12
16
10
16
12
30
20
12
18
4
8
16
8
10
8
14
4
1.6
1.3
1.4
1.7
4.0
4.0
3.2
2.4
3.2
2.0
3.2
2.4
7.5
5.0
3.0
4.5
1.0
2.0
5.3
2.7
3.3
14.0
4.0
4
24
4
2
8
4
12
2
4
2
4
4
2
2
2
12
2
4
GEORGIA: NEWSPAPERS
Top ten newspaper
advertisers (2007)
Advertiser
Bank of Georgia
TBC
Aversi
PSP
Sakhalko bank
Procredit Bank
Lukoil
Wissol
Reitingi
DS
Source: Publicis Group records
Top newspaper product
categories (2007)
Category
Banks
Medical services
Oil companies
Magazines
Financial companies
Source: Publicis Group records
Top newspaper
owners (2007)
Owner
Alia Holding
GBC
Kviris Palitra Media House
Media Holding Georgian Times
Source: Publicis Group records
146
GEORGIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly q=quarterly
N=national F=Free
Title
Business
Business new (m, N)
Business (m, N)
Sakartvelos ekonomika (m, N)
Business Matsne (m, N)
Buisnesi da kanonmdebloba (m, N)
AMCHAM news (2 per month, R)
Women's
Kosmopoliteni (m, N)
Odjakhis mkurnali
Aversi - Janmrteli sicockhle (m, N)
Men's
Arsenali (F, N)
Teenage/youth
Sabavshvo Karuseli (w, N)
Oskari (w, N)
Varskvlavebi (m, N)
Design
Style (2 per month, N)
Bravacassa (m, N)
Stli
General interest
Sarke (w, N)
Tbiliselebi (w, N)
Gza (w, N)
Reiting (w, N)
Yellow Pages (N)
Bomondi (m, N)
Anabechdi (q, R)
Pirveli (q, N)
10 (m, N)
Saxe(l)ebi y Tbilisi
Fokusi (m)
Science
Express (m, N)
Fenomeni (m, N)
Tourism
Turistuli Meguri (N)
Property
Akhali bina (q, N)
Other
Tskheli shokoladi (m, N)
Avto (w, N)
Circulation
(000s)
Adult
readership
(000s)
8
3
3
2
2
2
8
3
3
2
2
2
10
9
5
8
9
5
8
8
9
5
5
-
5
4
4
5
4
4
70
60
25
14
7
7
5
5
4
4
3
40
35
22
7
7
5
5
5
8
4
3
4
2
4
2
4
4
6
6
5
2
5
1
Source: Publicis Group records
147
GEORGIA: MAGAZINES
Top ten magazine
advertisers (2007)
Advertiser
Bank of Georgia
TBC
Oriflame
Vichy
Dior
Nokia
Lancôme
Redix
DS
Bank Republic
Source: Publicis Group records
Top ten magazine product
categories (2007)
Category
Cosmetics
Hygiene
Perfume
Banks
Drinks
Cigarettes
Oil companies
Property companies
Clothing
Mobile communication
Source: Publicis Group records
Top magazine
owners (2007)
Owner
Business Publishing
M publishing
Kviris Palitra Media House
GBC
Source: Publicis Group records
148
GEORGIA: RADIO
RADIO
Number of commercial radio stations: 19
Source: Publicis Group records
Average daily listening minutes per adult: 160
Source: Publicis Group records
Costs/audiences
Station
National
Imedi
Ar daidardo
Auto Radio
Fortuna
Fortuna+
Utsnobi
Natsnobi
Type
Peak rate
(30 sec)
(GEL)
info/politics
Georgian/Russian music
for drivers
retro music
youth
retro music
Georgian music
35.2
28.1
28.1
28.1
28.1
49.2
35.2
Source: IPM
Top ten radio
advertisers (2007)
Top radio product
categories (2007)
Advertiser
Bank of Georgia
TBC
Geocell
Magti
Sakhalkho Bank
Lukoil
Natakhtari
Kazbegi
Beauty Saloons
Category
Banks
Oil companies
Cosmetics
Beer
Mobile communication
Source: Publicis Group records
Source: Publicis Group records
Top radio
owners (2007)
Owner
Radio Sakartvelo
Radio Utsnobi
Source: Publicis Group records
149
GEORGIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 1,800
Type, size and cost of sites
Number of
sites
34
86
259
16
4
70
83
316
92
1
24
4
3
718
25
20
45
Type/size of display
Billboard
Lamppost sign
Light box
Unipoll
Neon roof sign
Roof top
Wall murals
Bus shelter
Overpass billboard
Product model
Street sign
Computer screen
Other
Backlit
Bridge parapet
Pillar
Trivisioni
Cost per panel
per month GEL
1,125
141
352
2,767
2,109
6,327
3,515
352
7,030
15,466
281
14.06/min
844
352
703
Source: IPM
Top ten outdoor
advertisers (2007)
Advertiser
Philip Morris
Standard Bank
Geocell
People's Bank
OGT
TBC Bank
Karelia
MAGTI
Adjara
Sony
Top ten outdoor product
categories (2007)
Outdoor expenditure
GEL (000s)
358.9
355.3
311.2
232.7
226.4
202.7
176.5
173.4
170.6
169.6
Source: IPM
Outdoor expenditure
Category
GEL (000s)
Finance
1,348.5
Tobacco
1,189.6
Drinks
594.6
Construction
562.0
Trade/commerce
257.1
Video equipment
251.2
Household appliances
168.1
Insurance
150.0
Transport
140.1
Technical equipment
135.2
Source: IPM
Top outdoor contractors (2007)
Contractor
Outdoor.ge
Alma +
Vellagio
Source: Publicis Group records
150
GEORGIA: CINEMA
CINEMA
Number of cinema screens: 11
Source: Cinemas
Average cost of a 60 sec. spot per screen
per week: GEL 598
Source: Cinemas
Trend in admissions
2003
2004
2005
2006
Admissions
(mill)
15
20
25
30
Gross takings
(GEL million)
150
200
250
300
Source: Cinemas
Cinema audience profile
Age
4-13
13-19
20-50
Other
%
30
35
30
5
Top ten films (2007)
Film
Irony of Destiny
Bee Movie
Pirates of the Caribbean 3
13 friends of Ousion
Spiderman
300
Shrek 3
Ratatouille
Penguin
Taxi 4
Source: Publicis Group records
151
GEORGIA: CINEMA
Top ten cinema
advertisers (2007)
Advertiser
Pepsi
Coca-Cola
TBC
Magti
Geocell
Natakhtari
3D
Samsung
Mexx
GPC
Source: Publicis Group records
Top cinema
product categories (2007)
Category
Drinks
Soft drinks
Banks
Mobile communication
Technical equipment
Clothes
Medical services
Property companies
Source: Publicis Group records
Top cinema
owners (2007)
Owner
Rustaveli
Source: Publicis Group records
152
GEORGIA: INTERNET
INTERNET
Homes with internet connection (2007): 46,561
Adult internet users (2007): 360,000 (7.8%)
Typical monthly cost of internet access (2007): GEL 50
Average minutes spent online per day (adults with internet
access - 2007):
Total:
183
At home:
106
At work:
77
Cost of display ads
Typical cost per thousand
Type
GEL
Banner
400
Pop-up
500
Streaming video
800
Source: Internet sites
Internet user profile
Age
18-24
25-34
35-44
45-54
55-64
65+
Income (GEL)
100-200
200-300
300-400
400-500
500-1,000
1,000-1,500
1,500-3,000
3,000+
no answer
%
29.1
31.1
19.8
11.4
6.4
2.2
%
15.8
16.3
11.9
13.7
16.5
5.9
3.5
2.0
14.4
Source: BCG Research
153
GEORGIA: INTERNET
Top ten internet sites (2007)
Site
Avoe.ge
MyVideo.ge
Gol.ge
Files.ge
All Shares.ge
MyAuto.ge
Rustavi2.ge
JeJeStudio
Link.ge
MagtiFun.ge
Unique visitors
per month
1,312,200
624,750
618,270
607,560
559,140
394,230
343,740
492,180
434,580
364,980
Top search engines (2007)
Search engine
Top.ge
Internet.ge
Google.ge
Jobs.ge
Boom.ge
Geres.ge
Source: Internet search sites
Source: Top.ge
Top ten internet
advertisers (2007)
Top internet product
categories (2007)
Advertiser
Sakartvelos banki
Wissol
TBC
Aversi
Banki Respublica
Ici Pari
Aris.ge
MyCar.ge
Tvali.ge
MyAuto.ge
Category
Banks
Oil companies
Medical services
Cosmetics
Websites
Education
Source: Internet sites
Source: Internet sites
Top ten internet
owners (2007)
Top internet
sales houses (2007)
Owner
MyVideo.ge
Rustavi2
Magti
JeJeStudio
Babajana
Bin.ge
Tvali.ge
Hop.ge
MyAuto.ge
TBC
Sales house
Caucasus online
Top.ge
All shares.ge
Source: Internet sites
Source: Internet sites
154
Searches
per month
669,660
239,220
240,228
227,430
331,890
220,881
GEORGIA: OVERALL
OVERALL
Top ten overall
advertisers (2007)
Top ten overall product
categories (2007)
Advertiser
Bank of Georgia
TBC
Magti
Geocell
People's Bank
Wissol
Coca-Cola
PSP
Procter & Gamble
ludsakharshi Natakhtari
Category
Banks
Mobile communication
Oil companies
Drinks
Medical services
Cosmetics
Beer
Technical equipment
Property companies
Services
Source: Publicis Group records
Source: Publicis Group records
Top ten media
owners (2007)
Top
sales houses (2007)
Owner
Outdoor.ge
Radio Sakartvelo
Rustaveli (Cinemas)
Music Box (Commercial)
Alia Holding
GBC
Kviris Palitra Media House
Media Holding Georgian Times
M publishing
Velagio
Sales house
Media House
Video Internetional
Caucasus online
Top.ge
All shares.ge
Source: Publicis Group records
Source: Publicis Group records
155
GREECE: ECONOMIC DATA
GREECE
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 0.68 € at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (€ million)
at current prices
% change
at 2008 prices
% change
146,300 156,600 171,400 185,900 197,600 213,200 228,200 242,900
20.4
7.0
9.5
8.5
6.3
7.9
7.0
6.4
184,933 191,091 202,002 212,946 218,497 228,591 237,655 242,900
16.4
3.3
5.7
5.4
2.6
4.6
4.0
2.2
Gross Domestic Product per capita (€)
at current prices
at 2008 prices
13,288
16,797
14,236
17,372
15,554
18,330
16,839
19,289
17,866
19,756
19,242
20,631
20,540
21,391
21,804
21,804
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
214,202 229,283 250,952 272,182 289,312 312,152 334,114 355,637
270,765 279,783 295,756 311,780 319,907 334,687 347,958 355,637
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
19,455
24,593
20,844
25,435
22,772
26,838
24,654
28,241
26,158
28,925
28,173
30,206
30,073
31,319
31,924
31,924
11.0
11.0
11.0
11.0
11.1
11.1
11.1
11.1
82.0
3.6
84.9
3.5
87.3
2.9
90.4
3.6
93.3
3.1
96.0
3.0
100.0
4.1
1.13
1.09
1.10
1.12
1.12
1.18
1.07
9.5
6.4
7.6
3.9
8.2
4.9
13.0
9.8
-3.2
-7.0
Population
Millions
Consumer Price Index
2008=100
% change
79.1
3.4
Ad.spend as a % of GDP
1.08
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
3.8
0.4
12.0
8.1
5.9
2.3
Source: IFS, ZenithOptimedia
156
GREECE: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in € million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,217
1,294
1,522
1,580
1,769
1,873
2,050
2,206
2,386
2,696
2,610
Newspapers
197
198
235
197
201
238
290
332
377
434
406
Magazines
327
339
423
481
544
617
723
807
886
945
1,031
TV
512
542
584
584
649
638
684
693
705
855
784
Radio Cinema Outdoor Internet
56
6
120
55
7
153
55
13
212
59
13
246
73
14
288
76
14
290
91
14
248
94
15
265
96
16
306
115
17
330
189
16
184
-
Advertising expenditure in € million at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,684
1,745
1,989
1,997
2,159
2,207
2,348
2,439
2,558
2,808
2,610
Newspapers
273
267
307
249
245
280
332
367
404
452
406
Magazines
452
457
553
608
664
727
828
892
950
984
1,031
TV
708
731
763
738
792
752
784
766
756
890
784
Radio Cinema Outdoor Internet
77
8
166
74
9
206
72
17
277
75
16
311
89
17
351
90
16
342
104
16
284
104
17
293
103
17
328
120
18
344
189
16
184
-
Source: Media Services, ZenithOptimedia
Notes: 1. Includes agency commission (15%)
2. Excludes production costs
3. Excludes classified advertising
4. Before discounts (except TV, which is after discounts)
5. From 1999 the figures exclude some ad categories that receive
unusually high discounts
6. Cinema is an agency estimate from 1998
Main advertising restrictions
Tobacco: Banned.
Alcohol: Not allowed before 1800 on radio, and 1900 on TV.
Pharmaceutical: OTC only.
Children's: Not allowed before 2200 on TV.
157
GREECE: POPULATION
POPULATION
Land area (km2)
Capital city
Language
Currency
130,800
Athens
Greek
Euro (€)
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
821
705
885
845
743
595
904
5,498
Female
(000s)
775
648
825
831
755
643
1,129
5,606
Total
(000s)
1,596
1,353
1,710
1,676
1,498
1,238
2,033
11,104
Source: National Statistical Service of Greece
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
265
264
1,098
662
1,203
3,492
Female
(000s)
273
252
1,095
688
1,174
3,482
Total
(000s)
538
516
2,193
1,350
2,377
6,974
Source: TGI (does not include islands)
Definition of adult status
AB = upper social class
C1 = upper social class
C2 = middle social class
D = lower social class
E = lower social class
158
GREECE: TELEVISION
TELEVISION
Number of households: 3,664,392
Number of television households: 3,657,063 (99.8%)
Television homes with:
Colour
VCR
DVD
Multiset
Satellite dish (DTH) - total
Digital terrestrial television (DTT)
100.0%
39.4%
79.7%
68.1%
9.8%
17.0%
Source: National Statistical Service of Greece, TGI/MRB Hellas,
AGB Nielsen Media Research
Average minutes viewed per day per adult: 268
Average pay-TV subscription cost
Satellite dish (DTH) - total
Average
monthly subscription
€
60
Source: ZenithOptimedia
159
GREECE: TELEVISION
Main channels
Channel
Non-commercial
Info
Sport+
Prisma
Cine+
Commercial
Mega
Antenna
Alpha
Alter
Star
Net
Skai
ET-1
ET-3
MAKTV
Extra 3
Channel 9
Mad
Filmnet (cable)
Magic
Sueprsport (cable)
Nova (cable)
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
100
100
100
100
24
24
24
24
-
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
1,594
1,368
1,454
1,518
1,320
757
1,168
462
536
552
77
-
Source: AGB Nielsen Media Research, Media Services
Cost/audience
Channel
Commercial
Mega
Antenna
Alpha
Alter
Star
Net
Skai
ET-1
ET-3
MAKTV
Extra 3
Channel 9
Mad
Filmnet (cable)
Magic
Sueprsport (cable)
Peak
time
Peak rate
30 sec
€
Peak adult
audience
(000s)
30 sec peak
adult CPT
€
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
2000-2359
835
757
539
407
768
458
413
12
77
-
599
430
468
294
310
332
129
105
106
18
22
3
3
4
2
2
1.4
1.8
1.2
1.4
2.5
1.4
3.9
0.1
4.3
-
Source: AGB Nielsen Media Research, Media Services
Average CPT (all commercial channels): €1.6
160
GREECE: TELEVISION
Share of viewing & ad revenue
Channel
Commercial
MEGA
ANTENNA
ALPHA
ALTER
STAR
NET
SKAI
ET-1
ET-3
MAKTV
EXTRA 3
CHANNEL 9
MAD
FILMNET (cable)
MAGIC
SUPERSPORT (cable)
Share of viewing (%)
2008
Individuals
Adults
18.3
15.2
13.6
11.1
10.4
10.3
3.8
3.4
3.4
0.5
0.4
0.3
0.2
0.1
0.1
0.1
17.9
15.3
14.3
11.7
9.8
10.7
3.8
3.3
3.6
0.5
0.5
0.1
0.2
0.1
0.1
0.1
Source: AGB Nielsen Media Research, Media Services
Top ten television programmes (2008)
Programme
Al Tsantiri News
Lakis, o glikoulis
Polikatoikia
Eytixismenoi mazi
Pame paketo
Euro 2008 Ceremony
Eurovision
Euro 2008 games
LAPD
Latremenoi mou geitones
Channel
Alpha
Mega
Mega
Mega
Alpha
Net
Net
Net
Mega
Mega
Adult
TVR
23.9
18.1
15.8
14.8
14.7
14.5
14.3
12.8
12.2
12.0
Source: AGB Nielsen Media Research
161
Ad revenue
2008
€ (mill)
246
152
122
66
132
39
0.8
0.5
1.0
-
GREECE: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Cosmore
Vodafone
Unilever
Wind-Tellas
Vivartia
OTE
Nestlé
L'Oréal
OPAP
Top ten television product
categories (2008)
TV expenditure
€ (mill)
33
28
26
24
24
19
18
13
12
12
Source: Media Services
Category
Mobile telephony
Cars
Banks
Dairy products
Confectionery
Fixed telephony
Public sector
Soft drinks
Alcohol
Detergents
Source: Media Services
Top television
owners (2008)
Owner
Tiletitos
Antenna Group
New Television
Alpha
Kouris Media Group
Public Sector
TV revenue
€ (mill)
271
169
142
138
89
54
Source: Media Services
162
TV expenditure
€ (mill)
83
68
67
54
39
38
29
28
25
23
GREECE: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 3w=three times a week
N=National R=Regional F=Free Circulation
Title
(000s)
Athens Voice (w,R,F)
120
City Press (d, R, F)
100
Metro (d, R, F)
100
Lifo (w, R, F)
100
FAQ (w, R,F)
100
Metropolis (d,R,F)
90
O Kosmos tou Ependiti (w,N)
80
Ta Nea (d,N)
59
Kathimerini (d, N)
53
Eletherotipia (d,N)
46
Vima (d, N)
46
Ethnos (d, N)
42
Chrisi Efkeria (3w, N)
41
Eleftheros Tipos (d,N)
32
Sto Karfi (w,N)
26
Espresso(d, N)
21
Sfina (w,N)
16
Isotimia (w,N)
16
Pontiki (w,N)
14
Axia (w,N)
13
Apogevmatini (d, N)
12
Paraskevi +13 (w,N)
12
Adesmeftos Tipos (d, N)
11
Rizospastis (d, N)
9
Aggelioforos (d,R)
8
Eleftheros (d,N)
6
Makedonia (d,R)
5
Avriani (d, N)
4
Estia (d,N)
3
Avgi (d, N)
2
Vravini (d, N)
2
Simvoulos (w,N)
2
Xrimatistitio (d,N)
2
Eleftheri ora (d, N)
1
Xora (d, N)
1
Metochos (w,N)
1
NIki (d, N)
1
O Logos (d,N)
0.3
Sunday Titles
Vima (w, N)
191
Proto Thema (w, N)
191
Eleftherotipia (w, N)
159
Kathimerini (w, N)
157
Ethnos (w, N)
125
Tipos (w, N)
91
163
Adult
Full page Adult CPT Full page
readership
B/W
B/W
Colour
(000s)
€
€
€
332
9,300
28.0
9,300
333
12,000
36.0
12,000
332
16,000
48.2
16,000
292
9,800
33.6
9,800
122
9,500
77.9
9,500
167
10,500
62.9
10,500
227
11,600
51.1
15,500
191
9,600
50.3
14,350
110
6,800
61.8
9,200
176
8,100
46.0
11,600
63
14,000
222.2
19,100
170
7,600
44.7
9,600
200
4,520
22.6
4,520
130
7,000
53.8
10,000
3,900
5,000
117
4,750
40.6
6,300
5,500
6,500
68
6,800
100.0
8,470
4,990
6,144
44
8,610
9,500
11,500
97
5,000
51.5
6,000
6,000
7,800
48
3,000
62.5
4,200
43
4,400
102.3
5,900
4,200
8,400
5,000
7,000
3,500
5,250
5,450
4,200
9,900
10,890
5,800
6,000
6,800
4,400
6,600
8,610
10,500
5,000
6,000
3,600
4,200
4,000
6,000
875
806
818
645
741
344
14,000
13,500
13,100
11,000
13,000
-
16.0
16.7
16.0
17.1
17.5
-
19,100
18,500
18,300
15,500
15,000
12,300
GREECE: NEWSPAPERS
Newspapers cont.
d=daily w=weekly 3w=three times a week
N=National R=Regional F=Free Circulation
Title
(000s)
Sunday titles cont.
Real news (w, N)
84
Espresso (w, N)
35
Aggelioforos (w,R)
25
Makedonia (w,R)
24
Rizospastis (w, N)
22
To Paron (w, N)
13
Adesmeftos Tipos (w, N)
11
Apogevmatini (w, N)
9
Avgi (w, N)
5
Avriani (w, N)
4
Vravini (w, N)
3
Eleftheri ora (w, N)
3
Epochi (w, N)
2
Xora (w, N)
2
Niki (w, N)
0.6
Subscribed
Naftemporiki (d,N)
Kerdos (d,N)
Express (d,N)
Imerisia (d,N)
Sports
Sport day (d,N)
41
Fos ton Spor (d,N)
25
Protathlitis (d,N)
25
Goal News (d,N)
24
Exedra (d,N)
17
Prasini (d,N)
11
Filathlos (d,N)
10
Sporttime (d,N)
7
I ora ton sport (d,N)
7
Derby sports (d,N)
6
Athlitiki (d,N)
4
Score Live (d,N)
3
Sport tou Vorra (d, N)
Metro Sport (d,N)
Source: ZenithOptimedia
Average CPT (B/W): €35.4
164
Adult
Full page Adult CPT Full page
readership
B/W
B/W
Colour
(000s)
€
€
€
263
158
64
153
72
161
-
8,000
6,300
6,500
6,100
5,000
6,400
6,000
9,500
4,500
11,880
5,300
4,150
9,660
3,600
24.0
41.1
95.3
32.7
88.9
59.0
-
9,000
8,250
9,200
8,540
7,000
8,960
7,800
11,500
4,560
6,750
12,870
7,950
4,500
12,600
4,200
65
46
40
29
5,700
5,742
5,200
5,500
87.7
124.8
130.0
189.7
7,000
7,128
7,000
6,800
190
117
50
93
4,000
6,926
3,500
4,200
4,000
4,410
1,800
2,350
59.2
36.0
25.3
7,700
5,200
1,500
7,800
7,300
8,000
5,250
7,700
4,000
5,000
6,000
5,880
2,520
3,350
GREECE: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
€ (mill)
Opap
16
Bank Of Piraeus
14
EFG Eurobank
7
Cosmote
6
National Bank of Greece
6
Modern Times
6
Hellenic Post Pank
6
Alpha Bank
5
Marfin Egnatia Bank
5
Ministry of Finance
5
Newspaper expenditure
Category
€ (mill)
Banks
41
Public sector
30
Travel
21
Services
12
Cars
11
Home stores
10
Others
10
Education
10
Fixed telephony
9
Mobile telephony
9
Source: Media Services
Source: Media Services
Top ten newspaper
owners (2008)
Owner
DOL
Alafouzos
Pigasos
Metrorama
KMP Ekdotiki
Tegopoulos
Proto Thema
Best End
Idrima Tipoy
Daily Press
Newspaper revenue
€ (mill)
61
61
58
53
48
38
30
20
18
18
Source: Media Services
165
GREECE: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly
Circulation
Title
(000s)
Supplements
Vimagazino (w)
191
Vimagourmet (m)
191
Vimadonna (m)
191
Vimadeco (m)
191
Big Fish (w)
191
Vimamen (m)
191
Ola (w)
191
Votre Beaute (m)
191
Homme (m)
191
TV guide (w)
191
Epsilon (w)
159
Gourmet (m)
159
On Off (w)
159
Grazia (m)
159
Epta (w)
159
Casa Viva (m)
159
Gastronomos (m)
157
Kappa (w)
157
Maison Decoration (m)
157
GK (m)
157
Taxidia (w)
157
Ginaima (m)
157
Ikones (w)
125
TV Etnos (w)
125
Taxidromos (w)
59
Auto Nea (w)
59
Diakopes (w)
59
Popular Medicine (m)
59
Auto car (m)
46
9 (w)
46
Ygeia& Diatrofi (w)
46
Geo (w)
46
Ethnosport (w)
42
Car & Drive (m)
42
Armonia (w)
42
Chrimasport (w)
42
Women's
Cosmopolitan (m)
94
Glamour (m)
71
Mirror (m)
66
Lucky (m)
66
Elle (m)
55
Young (m)
49
166
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
€
€
€
820
813
737
641
525
493
478
448
683
672
524
371
311
294
638
396
354
245
496
579
125
117
61
345
309
149
122
8,800
8,500
11,000
8,800
8,500
11,000
5,000
10,400
11,000
6,200
8,800
8,500
7,500
9,000
10,000
9,000
7,400
7,200
9,000
8,200
7,400
9,200
7,500
6,000
7,200
4,200
3,000
3,000
8,000
5,000
11,600
7,300
6,200
9,000
7,500
4,600
10.7
10.5
14.9
13.7
16.2
22.3
10.5
23.2
12.9
12.6
14.3
24.3
32.2
30.6
11.6
18.2
25.4
33.5
15.1
10.4
64.0
42.7
190.2
18.0
29.1
50.3
37.7
8,800
8,500
11,000
8,800
8,500
11,000
5,000
10,400
11,000
6,200
8,800
8,500
7,500
9,000
10,000
9,000
7,400
7,200
9,000
8,200
7,400
9,200
7,500
6,000
7,200
4,200
3,000
3,000
8,000
5,000
11,600
7,300
6,200
9,000
7,500
4,600
543
412
370
218
478
102
9,500
9,300
8,600
8,800
9,700
8,000
17.5
22.6
23.2
40.4
20.3
78.4
9,500
9,300
8,600
8,800
9,700
8,000
GREECE: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly
Circulation
Title
(000s)
Pink Woman (m)
48
Lipstick (m)
42
Marie Claire (m)
40
In style (m)
37
Madame Figaro (m)
36
Jolie (m)
36
Vogue (m)
35
Astrologos (m)
35
Life & Style (m)
30
Celebrity (m)
28
Astra & Οrama (m)
24
Mommy (m)
18
Olive (m)
18
L'officiel (m)
17
Goneis en drasi (m)
17
Real Food (m)
14
Kouzina & Poiotita (bm)
10
Parents (m)
10
Astrella (m)
8
GLAM+STYLE (m)
6
Men's
Maxim (m)
22
Playboy (m)
21
Status (m)
19
Penthouse (m)
19
Max (m)
19
Esquire (m)
10
Life style
Hello (w)
39
OK (w)
35
Athinorama (w)
31
Free (m)
29
Nitro (m)
27
Down Town (w)
24
Ciao (w)
14
Cinema (m)
11
XAI(w)
5
Bizz (w)
2
TV
Tiletheatis (w)
91
7 meres TV (w)
90
TV Zapping (w)
70
Tilerama (w)
65
Radiotileorapi (w)
30
Tilekontrol (w)
28
TV Avanti (w)
17
Ti Vo (w)
16
167
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
€
€
€
167
8,300
49.7
8,300
189
8,500
45.0
8,500
409
9,500
23.2
9,500
253
9,700
38.3
9,700
372
9,300
25.0
9,300
100
7,800
78.0
7,800
392
9,600
24.5
9,600
225
5,600
24.9
5,600
365
8,500
23.3
8,500
184
8,000
43.5
8,000
215
5,600
26.0
5,600
201
6,000
29.9
6,000
64
6,000
93.8
6,000
71
8,800
123.9
8,800
4,250
4,250
69
7,500
108.7
7,500
195
2,850
14.6
2,850
5,800
5,800
57
4,900
86.0
4,900
3,500
3,500
165
137
174
117
9,300
8,000
8,500
7,000
8,700
10,200
56.4
58.4
48.9
87.2
9,300
8,000
8,500
7,000
8,700
10,200
210
224
220
138
379
191
174
-
6,500
6,800
5,000
8,600
8,500
6,800
800
5,500
800
800
31.0
30.4
22.7
62.3
22.4
35.6
31.6
-
6,500
6,800
5,000
8,600
8,500
6,800
800
5,500
800
800
501
601
378
306
152
85
-
7,500
7,650
7,500
7,250
420
3,450
6,000
6,000
15.0
12.7
19.8
23.7
2.8
40.6
-
7,500
7,650
7,500
7,250
330
3,150
6,000
6,000
GREECE: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly
Circulation
Title
(000s)
Auto-moto
4 Troxoi (m)
22
Auto Bild (w)
19
Burn it Out (m)
12
Drive (m)
11
Agora Aftokinitou (m)
11
Metal Hammer (m)
9
Auto triti (w)
9
Moto (m)
9
Super Autocar (m)
8
0-300 (m)
8
Top Gear (m)
7
Power Bikes (m)
6
Computers & science
Focus (m)
31
PC Magazine (m)
18
National Geographic (m)
16
Computer Active (m)
16
Ram (m)
15
PC World (m)
14
T3 (m)
11
Science Illustrated (m)
10
Hi Tech (m)
10
Playstation 2 (m)
10
Ichos & Ikona (m)
9
Playstation (m)
8
Stuff (m)
6
Health
Men's Health (m)
37
Forma (m)
33
Prevention (m)
33
VITA (m)
25
Shape (m)
25
Decorating
DECOration (m)
26
oikia & Diakosmisi (m)
19
Idaniko Spiti (m)
15
Idees & Liseis (m)
13
Mastoremata (m)
13
Allaxe to spiti (m)
12
Live in (m)
10
Kids/teens
Super Katerina (m)
48
SPORTY (m)
47
Bob o Sfouggarakis (m)
24
Katerina (w)
16
SPIDER-MAN SPECTACULAR (m)
13
168
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
€
€
€
413
208
146
241
156
77
119
58
9,000
7,000
6,500
8,000
450
6,000
7,000
4,000
7,000
4,200
7,800
6,800
21.8
31.3
54.8
29.0
25.6
54.5
65.5
117.2
9,000
7,000
6,500
8,000
450
6,000
7,000
4,000
7,000
4,200
7,800
6,800
287
166
459
163
45
109
78
95
-
7,500
5,700
7,900
1,500
6,100
6,000
5,700
6,500
5,700
2,500
3,500
2,500
3,000
26.1
34.3
17.2
37.4
126.7
59.6
73.1
26.3
-
7,500
5,700
7,900
1,500
6,100
6,000
5,700
6,500
5,700
2,500
3,500
2,500
3,000
241
255
189
278
151
8,500
6,900
6,800
6,500
6,300
35.3
27.1
36.0
23.4
41.7
8,500
6,900
6,800
6,500
6,300
474
364
407
-
3,000
3,600
3,900
4,000
3,000
3,000
3,000
7.6
10.7
9.8
-
3,000
3,600
3,900
4,000
3,000
3,000
3,000
95
96
-
6,500
7,500
4,500
2,000
1,600
68.4
78.1
-
6,500
7,500
4,500
2,000
1,600
GREECE: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly
Circulation
Title
(000s)
Ram Kid (m)
13
SPIDER-MAN & Friends (m)
9
Miki Maous (w)
9
National Geographic for Kids (m)
4
0-6 (m)
3
Travel
PASSPORT (m)
13
ICONS (m)
9
VOYAGER (m)
7
Source: Europe, Bari/Focus, ZenithOptimedia
Average CPT (Colour): €25.6
169
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
€
€
€
66
6,000
90.9
6,000
1,600
1,600
1,170
1,170
7,500
7,500
3,000
3,000
72
4,500
7,000
6,500
90.3
4,500
7,000
6,500
GREECE: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
€ (mill)
L'Oréal
16
Notos Com Holdings
15
Procter & Gamble
14
Unilever
13
Estée Lauder
11
Natural Medicines
7
Modern Times
7
Bosil
6
Diageo
6
Pernod Ricard
6
Magazine expenditure
Category
€ (mill)
Clothing
46
Beauty care
38
Car accessories
32
Clothes/shoes
31
Cars
26
Skincare
22
Furniture stores
21
Travel
18
Pharmaceuticals
17
Services
15
Source: Media Services
Source: Media Services
Top ten magazine
owners (2008)
Owner
Liberis
DOL
Attikes
Imako
Pegasus
Tegopoulos
Hachette Rizzoli
Alafouzos
Thema
Dafni
Magazine revenue
€ (mill)
148
132
108
99
78
54
52
38
29
23
Source: Media Services
170
GREECE: RADIO
RADIO
Number of commercial radio stations: 1,100
Source: Bari/Focus
Average daily listening minutes per adult: 156
Source: Bari/Focus
Costs/audiences
Peak
time
Peak rate
(30 sec)
€
music
music
sport
info
0800-1000
0800-1000
0800-1000
0700-0800
0800-1000
24
24
24
24
24
41
27
61
38
39
0.6
0.9
0.4
0.6
0.6
Athens area
ALPHA 98.9
ANGEL 88.9
ANTENNA 97.2
BEST 92.6
CITY 99.5
DIESI101.3
DERTI 98.6
DROMOS 89.8
95.2 ATHENS DEE JAY
902 ARISTERA STA FM
EN LEFKO 87.7
FLASH 96.0
GALAXY 92.0
HIJACK 96.6
info
music
info
music
info
music
music
music
music
info
music
info
music
music
JOHN GREEK 88.6
KISS FM 92.9
KOSMOS 93.6
LAMPSI 92.3
LOVE RADIO 97.5
MAD RADIO 106.2
music
music
music
music
music
music
NITRO 102.5
NOVASPOR FM 94.6
OASIS 88.0
music
sport
music
0800-1000
0700-1000
0800-1000
0800-1000
1200-1400
1000-1300
0700-1000
0700-1000
0700-1000
0600-0900
1000-1200
0900-1100
0900-1200
0800-1000
1400-1600
1600-1800
1800-2000
0700-1000
0800-1000
0800-1000
0600-1000
0800-1000
1700-1900
1900-2100
0700-1000
0700-1000
0700-1200
270
150
60
150
150
105
180
150
165
36
36
36
180
150
150
150
120
150
240
24
510
71
90
90
120
240
120
57
42
58
54
14
74
78
66
94
12
41
31
65
7
7
7
7
47
81
45
130
40
23
23
48
127
66
4.7
3.6
1.0
2.8
10.7
1.4
2.3
2.3
1.8
3.0
0.9
1.2
2.8
21.4
21.4
21.4
17.1
3.2
3.0
0.5
3.9
1.8
3.9
3.9
2.5
1.9
1.8
Station
National
ERA 2. 103.7
ERA 3 107.7
ERA SPORT 101.8/100.9
NET 105.8/91.6
Type
171
Peak adult 30 sec peak
audience
adult CPT
(000s)
€
GREECE: RADIO
Costs/audiences cont.
Station
ORANGE 93.3
REAL FM 97.8
RED 96.3
ROCK FM 9.69
RITHMOS 9.49
SENTRA 103.3
SKAI 100.3
Type
music
info
music
music
music
sport
info
SFERA 102.2
VILLAGE FM 88.3
music
music
Thessaloniki area
METROPOLIS 95.5
ANTENNA 97.5
102.6 PLUS RADIO
sport
info
music
105.5 ROCK
music
92.8 ELLINIKOS FM
music
93.1 HEART FM
95.1 KOSMORADIO
EXTRA SPORT 103 FM
EROTIKOS 94.8
FM 100 DIMOTIKO RADIO
music
music
sport
music
info
IMAGINE 89.7
music
LAIKOS FM 87.6
LIBERO 107.4
MELODIKOS 96.8
music
sport
music
89 RAINBOW
music
OLA 91.4
music
PALMOS 96.5
music
PANORAMA 9.84
music
PIRATIKOS FM 107.7
RADIO ENA 99.0
RADIO THESSALONIKI 94.5
REPUBLIC 100.3
music
music
info
music
Peak
time
1000-1300
0800-1000
0700-1000
0700-1000
0600-1000
0800-0930
0930-1100
0700-1000
0700-1000
1400-1800
1800-2200
Peak rate
(30 sec)
€
42
195
180
105
270
180
180
570
240
45
45
1000-1200
0800-1000
1800-2000
1000-1200
1400-1600
1000-1200
1200-1400
1000-1200
1000-1200
1400-1600
1000-1200
0800-1000
1400-1600
1600-1800
1000-1200
1400-1600
1000-1200
1000-1200
1200-1400
1400-1600
1600-1800
1800-2000
1000-1200
1200-1400
1800-2000
1000-1200
1000-1200
1200-1400
1000-1200
1000-1200
0800-1000
1200-1400
54
240
36
54
54
60
60
75
72
48
60
7
90
75
60
15
21
38
45
38
38
45
21
18
21
30
54
54
12
22
210
42
172
Peak adult 30 sec peak
audience
adult CPT
(000s)
€
46
0.9
74
2.6
74
2.4
48
2.2
124
2.2
17
10.6
18
10.0
195
2.9
80
3.0
62
0.7
61
0.7
26
16
12
10
10
7
7
16
17
8
18
12
23
22
16
15
6
8
8
8
8
8
7
7
7
6
11
11
9
12
53
14
2.1
15.0
3.0
5.4
5.4
8.6
8.6
4.7
4.2
6.0
3.3
0.6
3.9
3.4
3.8
1.0
3.5
4.8
5.6
4.8
4.8
5.6
3.0
2.6
3.0
5.0
4.9
4.9
1.3
1.8
4.0
3.0
GREECE: RADIO
Costs/audiences cont.
Station
RSO 91.7
Type
music
RITHMOS104.0
music
STAR FM 97.1
ZOO RADIO 908
music
music
Peak
time
1000-1200
0800-1000
1000-1200
1200-1400
1600-1800
1000-1200
1800-2000
Peak rate
(30 sec)
€
45
120
120
120
120
90
60
Average CPT (all commercial stations): €3.0
173
Peak adult 30 sec peak
audience
adult CPT
(000s)
€
14
3.2
5
24.0
5
24.0
5
24.0
5
24.0
21
4.3
11
5.5
GREECE: RADIO
Top ten radio
advertisers (2008)
Top ten radio product
categories (2008)
Radio expenditure
Advertiser
€ (mill)
Jumbo
7
Cosmote
5
OTE
4
Wind-Tellas
4
Alpha Bank
4
National Bank of Greece
3
Opap
3
DSGI South East Europe
3
Bestend
2
Vodafone
2
Radio expenditure
Category
€ (mill)
Banks
21
Personal equipment
15
Public sector
13
Mobile telephony
12
Retail
10
Fixed telephony
9
Home equipment
9
Car accessories
7
Construction equipment
7
Services
6
Source: Media Services
Source: Media Services
Top radio
owners (2008)
Owner
HRS
Imako
Antenna Group
Alafouzos
Giannikos
Public Sector
Kouris Media Group
Alpha
Radio revenue
€ (mill)
58
43
31
17
15
13
6
2
Source: Media Services/*only for Athens area
174
GREECE: OUTDOOR
OUTDOOR
Number of outdoor sites: 23,000
Type, size and cost of sites
Number of
sites
1,970
2,584
5,405
10,443
65
1,800
350
25
20
Type/size of display
48-sheets
Billboards, trivision
Pisa (4x3, 8x3,6x8)
Panels
Towers
Buses (wrap up)
Trolley (wrap up)
Metro (wrap up)
Tram (wrap up)
Cost per panel
per month €
350
1,500
1,900
500
1,900
8,000
12,000
25,000
25,000
Source: Contractors
Top ten outdoor
advertisers (2008)
Advertiser
Glou
Philip Morris
JTI
BAT
On Telecoms
Puma
Reemtsma
Multichoice
Karellias
Nestlé
Top ten outdoor product
categories (2008)
Outdoor expenditure
€ (mill)
9
8
7
7
5
4
3
3
3
-
Source: Media Services, ZenithOptimedia
Outdoor expenditure
Category
€ (mill)
Tobacco
41
Fixed telephony
13
Entertainment
13
Clothes/shoes
12
Sports equipment
8
Clothing
7
Alcohol
7
Mobile telephony
7
Audiovisual
6
Banks
5
Source: Media Services
Top outdoor contractors (2008)
Contractor
Master Media
Affichage
Interbus
Remedy
Blue Point
Clear Channel
Beyond
Wiz Works
Source: ZenithOptimedia
175
GREECE: CINEMA
CINEMA
Number of cinema screens: 309 (winter), 118 (summer)
Source: Cinema contractors
Average cost of a 60 sec. spot per screen
per week: €788 (winter), €417 (summer),
Source: Cinema contractors
Number of screens used in typical
national campaign: 20
Source: ZenithOptimedia estimates
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
13.3
13.2
14.0
14.5
15.1
14.0
13.2
Source: Cinema contractors
Cinema audience profile
Age
16-24
25-34
35-49
50-64
Sex
Male
Female
Class
AB
C1
C2
D
E
%
40.1
32.4
21.2
6.2
%
52.4
47.6
%
13.2
12.1
33.6
19.0
22.04
Source: TGI/MRB Hellas
176
GREECE: CINEMA
Top ten films (2008)
Admissions
(000s)
620
510
500
400
400
350
340
310
300
270
Film
Mamma Mia
Asterix At The Olympics
MOLIS XORISA (Greek Movie)
James Bond : Quantum Of Solace
BANK BANG (Greek Movie)
Madagascar 2
Dark Knight
I Am Legend
LOUFA & PARALAGI (Greek Movie)
O ILIAS TOY 16ou (Greek Movie)
Source: Cinema contractors
Top ten cinema
product categories (2008)
Category
Mobile telephony
Tobacco
Soft drinks
Fixed telephony
Cars
Alcohol
Banks
Clothing
Entertainment
Publications
Cinema expenditure
€
>2,000,000
>2,000,000
>2,000,000
>1,000,000
>1,000,000
>1,000,000
>1,000,000
>500,000
>500,000
>500,000
Source: Cinema contractors
Top cinema
owners (2008)
Owner
Cinenews
Movie news
Odeon-Ster
Source: ZenithOptimedia
177
GREECE: INTERNET
INTERNET
Homes with internet connection: 1,835,000 (50.1%)
Adult internet users: 2,760,000 (29.0%)
Adult internet users with home broadband: 1,447,000 (15.2%)
Typical monthly cost of internet access: €30
Average minutes spent online
Total
Per day
Adults
28
Source: Bari/Focus
Cost of display ads
Typical cost per thousand
Type
€
Banner
8
Pop-up
15
Streaming video
12
Interstitial
15
Webover
15
Source: ZO Digital
Internet user profile
Age
13-17
18-24
25-34
35-44
45-54
55-70
Sex
Male
Female
Class
AB
C1
C2
D/E
%
14.0
24.0
27.6
18.4
10.8
5.0
57.0
43.0
%
28.7
13.3
28.0
30.1
Source: Bari/Focus
178
GREECE: INTERNET
Top ten internet sites (2008)
Site
www.in.gr
www.yahoo.com
www.hotmail.gr
www.facebook.com
messenger
www.meteo.gr
www.msn.gr
www.sport-fm.gr
www.sport24.gr
www.otenet.gr
Top search engines (2008)
Unique visitors
per month
2,410,462
1,899,462
1,688,046
1,634,280
1,529,960
1,323,926
1,300,000
1,294,989
1,272,019
1,210,005
Source: Internet Vendors
Top internet product
categories (2008)
Internet expenditure
Category
€ (mill)
Financial services
7.6
Telecommunications
6.8
FMCG
5.6
Travel
5.2
Cars
3.2
Technology/consumer electronics
3.2
Other
3.2
Retail
2.8
Entertainment
2.4
Source: IAB Hellas (search not included)
179
Search engine
Google
Yahoo
Source: ZenithOptimedia
GREECE: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Weekly
95.9
37.1
37.0
72.7
66.6
-
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Monthly
31.7
30.6
Source: TGI/MRB Hellas
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Cosmote
Unilever
Vodafone
Wind-Tellas
OPAP
OTE
L'Oréal
Bank of Piraeus
Vivartia
Top ten overall product
categories (2008)
Media expenditure
€ (mill)
47
44
40
34
34
34
29
29
26
24
Source: Media Services
Category
Banks
Mobile telephony
Cars
Public sector
Fixed Telephony
Dairy products
Clothes/shoes
Home stores
Travel
Alcoholic drinks
Media expenditure
€ (mill)
140
119
108
80
68
64
56
52
49
47
Source: Media Services
180
HUNGARY: ECONOMIC DATA
HUNGARY
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 172 HUF at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (Forint billion)
at current prices
% change
at 2008 prices
% change
15,270 17,181 18,941 20,718 22,043 23,795 25,406 26,470
12.8
12.5
10.2
9.4
6.4
8.0
6.8
4.2
22,118 23,640 24,902 25,507 26,219 27,239 26,956 26,470
3.3
6.9
5.3
2.4
2.8
3.9
-1.0
-1.8
Gross Domestic Product per capita (Forint 000s)
at current prices
at 2008 prices
1,499
2,171
1,691
2,327
1,870
2,458
2,051
2,525
2,187
2,601
2,368
2,710
2,533
2,688
2,644
2,644
120.4
148.2
128.1
152.3
138.3
158.3
147.6
156.6
153.8
153.8
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
88.7
128.5
99.8
137.4
110.0
144.7
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
8.7
12.6
9.8
13.5
10.9
14.3
11.9
14.7
12.7
15.1
13.8
15.7
14.7
15.6
15.4
15.4
10.2
10.2
10.1
10.1
10.1
10.1
10.0
10.0
72.7
5.3
76.1
4.7
81.2
6.8
84.1
3.5
87.4
3.9
94.2
7.9
100.0
6.1
1.86
1.96
2.14
0.71
0.71
0.72
0.78
19.6
11.9
-64.8
-66.0
8.0
3.9
8.7
0.8
12.2
5.7
Population
Millions
Consumer Price Index
2008=100
% change
69.0
9.2
Ad.spend as a % of GDP
1.75
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
18.9
8.9
19.7
13.7
16.0
10.8
Source: IFS, ZenithOptimedia
181
HUNGARY: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in HUF (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
145,338
172,984
224,288
266,774
319,237
370,313
440,262
148,933
157,814
167,717
183,545
Newspapers
25,494
29,302
32,991
37,394
39,522
44,253
50,083
32,624
35,821
36,430
37,947
Magazines
21,316
26,339
31,691
35,913
38,906
43,851
47,967
33,344
32,860
32,934
34,945
TV
80,727
94,935
129,605
159,474
204,058
242,570
286,106
60,447
62,178
70,562
80,630
Radio
7,613
10,280
12,042
13,104
14,429
15,929
26,514
6,127
6,804
7,845
8,895
Cinema
458
824
1,076
1,146
1,089
1,328
1,265
1,191
1,152
853
884
Outdoor Internet
9,729
11,304
16,882
19,743
21,233
22,382
28,327
2,460
15,200
6,900
19,000
10,500
19,093
15,300
20,245
21,800
Advertising expenditure in HUF (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
277,699
300,476
354,823
386,404
439,263
486,868
542,019
177,152
180,653
177,953
183,545
Newspapers
48,712
50,897
52,192
54,163
54,381
58,182
61,659
38,806
41,005
38,654
37,947
Magazines
40,728
45,751
50,135
52,018
53,534
57,653
59,054
39,661
37,615
34,944
34,945
TV
154,247
164,903
205,036
230,987
280,779
318,918
352,233
71,900
71,176
74,868
80,630
Radio
14,547
17,857
19,050
18,980
19,854
20,943
32,642
7,288
7,789
8,323
8,895
Cinema
875
1,431
1,703
1,660
1,498
1,746
1,557
1,416
1,319
905
884
Outdoor Internet
18,590
19,636
26,707
28,596
29,216
29,427
34,874
3,029
18,080
8,207
21,750
12,020
20,258
16,234
20,245
21,800
Source: 1998-2003 Mediagnozis/2004-2008 TNS Media Intelligence
Notes:
1. Before discounts to 2004, after discounts from 2005
2. Includes classifieds
3. Excludes production costs
4. Excludes agency commission
5. Internet includes display only
Main advertising restrictions
Tobacco: Banned, except at point of sale.
Alcohol: Banned on state-owned media (TV, radio).
Pharmaceutical: Prescription drugs banned. OTC products can be advertised only if
proper use, name of product and non-prescription status are stipulated.
Political: Only during election periods. Parties cannot sponsor any programmes.
182
HUNGARY: POPULATION
POPULATION
92,340
Budapest
Hungarian
Forint (HUF)
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook
Adult population by age
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
630
763
730
626
580
246
3,575
Female
(000s)
603
740
715
698
700
307
3,763
Total
(000s)
1,233
1,503
1,445
1,324
1,280
553
7,338
Female
(000s)
777
338
922
1,756
3,793
Total
(000s)
2,035
662
1,695
3,522
7,914
Source: Millward Brown
Population status
AB
C1
C2
DE
Total
Male
(000s)
725
324
773
1,766
3,588
Source: Millward Brown
Definition of status
A = highly educated top managers and white collar workers with a
relatively high number of employees, highly educated self-employed
BC1 = managers with middle education, or with fewer employees, highly educated
middle-level managers, other white collar workers, self-employees
C2 = blue collar workers with middle education
DE = skilled and unskilled manual workers
183
HUNGARY: TELEVISION
TELEVISION
Number of households: 4,001,645
Number of television households: 3,964,605 (99.1%)
Television homes with:
Colour
VCR
DVD
PVR/DVR
Cable (pass)
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
Digital satellite dish
Digital terrestrial television (DTT)
IPTV
99.4%
37.5%
39.5%
9.6%
57.3%
61.0%
3.9%
15.6%
14.7%
1.0%
0.9%
Source: AGB Nielsen Media Research
No TV licence fee
Average minutes viewed per day
per adult: 266 (2008)/260 (Jan-Sep 2009)
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
monthly subscription
HUF
2,090
2,590-4,500
1,250-2,090
2,590
Source: T-Home, UPC
184
HUNGARY: TELEVISION
Main channels
Channel
Non-commercial
HBO
HBO2
Commercial (terrestrials)
M1
RTL Klub
TV2
Commercial (cable)
AXN
Cartoon Network
Comedy Central
Cool
Deko
Discovery Channel
Disney Channel (Ex JETIX)
Duna TV
Echo TV
F+
Filmmuzeum
Hallmark
Halozat
M2
Magyar ATV
MGM
Minimax/A+
MTV Hungary
National Geographic
Spektrum
Sport Klub
Sport1
Sport2
Story-TV4
TV6
TVpaprika
Viasat3
Viva
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
4.3
2.1
24
24
-
100.0
98.4
98.7
22
22
576
973
1,168
52.2
62.2
63.4
34.8
62.7
63.6
78.6
56.5
64.7
40.3
59.5
65.7
77.8
73.8
18.1
63.6
57.4
64.1
65.0
50.8
64.9
64.9
48.9
35.5
60.7
72.0
68.4
16
14
22
20
14
12
22
19
20
16
18
11
24
20
21
23
23
22
24
901
54
577
753
655
573
241
642
296
1,063
550
340
373
77
214
944
405
541
522
615
796
1,191
-
Source: ZenithOptimedia records
185
HUNGARY: TELEVISION
Peak audiences
Channel
M1
RTL Klub
TV2
AXN
Cartoon Network
Comedy Central
Cool
Deko
Discovery Channel
DISNEY CHANNEL (Ex JETIX)
Duna TV
Echo TV
F+
Filmmuzeum
Hallmark
Halozat
M2
Magyar ATV
MGM
Minimax/A+
MTV Hungary
National Geographic
Spektrum
Sport Klub
Sport1
Sport2
Story-TV4
TV6
TVpaprika
Viasat3
Viva
Peak
time
1700-2329
1900-2259
1800-2259
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1400-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1900-2159
1830-2259
1900-2159
Source: ZenithOptimedia records
186
Peak adult
audience
(000s)
2,902
4,003
4,192
290
231
174
744
58
354
444
635
241
838
193
275
439
887
736
84
227
234
569
324
176
316
215
340
176
209
1,281
234
HUNGARY: TELEVISION
Share of viewing & ad revenue
Channel
Commercial (terrestrials)
M1
RTL Klub
TV2
Viasat 3
Commercial (cable)
F+
M2
Duna TV
Magyar ATV
Cool
Discovery Channel
Hallmark
National Geographic Channel
AXN
Spektrum
Sport1
Halozat
Disney Channel (Ex Jetix)
Minimax/A+
Sport2
Cartoon Network
Sport Klub
Story-TV4
Viva
MGM
MTV (Music Television)
TV6
Comedy Central
Filmmuzeum
TVpaprika
Share of viewing (%)
2008
Individuals
Adults
Ad revenue
2008
HUF (mill)
11.0
24.6
21.3
4.7
12.1
25.0
22.0
5.0
29,472
119,465
116,604
56,102
2.4
2.1
1.9
1.7
1.1
1.2
1.0
0.9
0.8
0.8
0.8
0.7
1.4
1.4
0.6
1.4
0.4
0.4
0.6
0.2
0.2
0.1
0.1
0.1
2.5
2.3
2.1
1.9
1.0
1.0
1.0
1.0
0.9
0.8
0.8
0.7
0.6
0.6
0.6
0.4
0.4
0.4
0.4
0.2
0.2
0.2
0.1
0.1
0.1
7,204
2,083
3,517
6,989
9,350
6,338
4,039
3,012
10,891
11,662
3,801
17,572
7,767
3,027
2,766
4,842
3,765
916
278
-
Source: AGB Nielsen Media Research
187
HUNGARY: TELEVISION
Top ten television programmes (2008)
Programme
Baratok Kozt
Fokusz
Celeb Vagyok Ments Ki Innen!
Tenyek
Mikroszkop Buek
Szombat Esti Laz
Naplo
Megasztar - Final
Euro 2008
The Transporter
Channel
RTL Klub
RTL Klub
RTL Klub
TV2
TV2
RTL Klub
TV2
TV2
M1
M1
Source: AGB Nielsen Media Research
Top ten television
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Reckitt Benckiser
Bayer
Henkel
T-Mobile
Danone
Vodafone
UPC
L'Oréal
TV expenditure
HUF (mill)
18,911
17,168
14,439
12,619
12,411
9,502
8,404
7,513
7,051
6,962
Source: AGB Nielsen Media Research
Note: gross figures; discounts are around 80%
188
Adult
TVR
26.3
26.1
25.8
25.0
24.7
24.3
24.2
24.1
22.7
22.6
HUNGARY: TELEVISION
Top ten television product
categories (2008)
Category
Banking
Medicinal products
Cars
Mobile telecommuncation
Confectionery
Household goods
Mass media
Alcoholic drinks
Dairy products
Household goods
TV expenditure
HUF (mill)
45,225
38,729
25,841
24,861
22,910
17,328
13,895
13,429
12,883
10,477
Source: AGB Nielsen Media Research
Note: gross figures; discounts are around 80%
Top television
owners (2008)
Owner
R-time
MTS-SBS
MTG Viasat
Magyar Terlevízió
Other
Chello
Sport Plusz
RMB Hungary
MTV Networks
TV revenue
HUF (mill)
179,216
116,604
57,018
31,555
24,101
11,662
6,989
4,039
278
Source: AGB Nielsen Media Research
Note: gross figures; discounts are around 80%
189
HUNGARY: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Metropol (F)
Blikk
Népszabadság
Bors
Nemzeti Sport
Magyar Nemzet
Regional dailies
É.-Keleti Napló
Kisalföld
Vas Népe
Dél Mo.-Délvilág
Új Dunántúli Napló
Fejér Megyei Hírlap
Petőfi Népe
Somogyi Hírlap
Békés M. Hírlap
Új Néplap
Heves Megyei Hírlap
24 Óra
Dunaújvárosi Hírlap
Nógrád Megyei Hírlap
Zalai Hírlap
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
HUF (000s)
HUF
HUF (000s)
288
210
94
89
69
53
470
1,043
303
260
333
189
749
2,746
718
1,244
2,200
1,593.6
2,632.4
2,760.0
3,734.6
11,640.2
974
3,707
933
1,679
2,950
136
73
53
49
44
41
34
30
27
25
20
18
7
7
-
252
176
169
144
147
45
126
100
85
78
99
55
175
1,714
1,411
1,104
1,420
1,104
984
888
912
768
768
486
672
-
6,800.0
8,350.3
7,666.7
9,662.9
24,533.3
7,809.5
8,880.0
10,729.4
9,846.2
7,757.6
12,218.2
-
2,376
1,783
1,512
1,989
1,464
1,368
1,272
1,296
1,032
1,032
680
912
-
Source: ZenithOptimedia records
Average CPT (B/W): HUF 5,146
190
HUNGARY: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
HUF (mill)
Classified
6,481.9
Aldi
2,445.4
Penny Market
1,568.4
Szerencsejáték Rt.
1,093.6
Hovány
1,006.4
Media Markt Saturn Holding
944.9
NFÜ (National Development Office)
907.3
Pannon
731.3
Electro World
615.4
OTP Bank
583.9
Newspaper expenditure
Category
HUF (mill)
Cars/vehicles
8,014.0
Trading firms
7,057.6
Classified
6,481.9
Food
4,397.0
Banking
3,905.8
Recruitment
2,738.0
Entertainment/sports events
2,616.6
Mass media
2,289.3
State institutions/development
2,240.6
Mobile telecommunications
1,522.5
Source: TNS Media Intelligence
Source: TNS Media Intelligence
Top ten newspaper
owners (2008)
Owner
Axel Springer
Inform Média
Lapcom
Ringier
Pannon Lapok
MTG Metro Gratis
Népszabadság
Nemzet Lap-És Könyvkiadói
Hídrádió
Editorial
Newspaper revenue
HUF (mill)
12,926
8,647
7,044
6,857
6,062
5,120
4,485
1,903
1,287
942
Source: TNS Media Intelligence
191
HUNGARY: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Cars
Az Autó (m)
Autó Magazin (m)
Autópiac (w)
Motor Revü (m)
Autó-Motor (m)
Children/youth
IM (m)
Bravo Girl (m)
Bravo (f)
Popcorn (m)
100xszép (m)
Classified
Budapesti Piac (wf)
Expressz (w)
Expressz Képes Autó (w)
Expressz Képes Autó 1.5M alatt (w)
Expressz Képes Haszonjármű (w)
Expressz Képes Ingatlan (w)
Grátisz
Szuperinfo
Computer magazines
Chip (m)
PC World (m)
GameStar (m)
PC Guru (m)
Digitális Fotó Magazin
Computerworld Számítástechnika (w)
Financial
Haszon (m)
Adó (m)
Figyelő (w)
Világgazdaság
Hvg (w)
Piac & Profit
Napi Gazdaság
Gastronomical newspapers
Kiskegyed Konyhája (m)
Nők Lapja Konyha
Vidék Íze
Fakanál (m)
Interior decorating press
Otthon (m)
Lakáskultúra (m)
Szép Lak
Szép Házak (bm)
Circulation
(000s)
Adult
Full page Adult CPT Full page
readership
Colour
Colour
B/W
(000s)
HUF (000s) HUF (000s) HUF (000s)
23
13
12
9
-
86
53
51
171
995
850
590
1,040
11.5
15.9
11.5
6.1
510
-
34
28
26
22
16
78
71
122
102
65
1,150
1,100
1,100
1,100
1,100
14.8
15.5
9.0
10.8
16.9
-
766
-
30
52
34
28
19
394
2,412
1,960
1,559
112
238
-
52.1
4.1
12.4
-
1,720
1,200
-
15
13
9
8
6
2
77
98
55
78
38
53
775
630
390
495
590
624
10.1
6.4
7.1
6.4
15.6
11.7
397
-
23
16
12
12
9
-
57
77
59
33
308
30
24
1,260
560
1,090
2,990
900
-
22.2
7.3
18.4
9.7
29.7
-
590
-
59
42
18
-
295
308
32
169
700
1,090
539
-
2.4
3.5
17.1
-
-
44
42
15
-
69
163
170
1,580
2,050
1,100
22.9
12.6
6.5
-
192
HUNGARY: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Men's
Playboy (m)
Ckm (m)
FHM (m)
Natural sciences/travel
Readers Digest
Szabad Föld
National Geographic
3.évezred
GEO
IPM (Interpress Magazin)
Képes Újság
Földgömb
Program
Pesti Est (w)
Exit (w)
Pesti Est Súgó (m)
Pesti Műsor
Public life press
Helyi Téma
168 Óra
Heti Válasz
Élet és Irodalom
Hócipő
Magyar Narancs
Riddle magazines
Ügyes
Füles
Sports publications
Képes Sport
Sunday press
Vasárnapi Blikk
Vasárnap Reggel
Stars & gossip
Story
Best
HOT! Magazin
General women's
Nők Lapja
Kiskegyed
Blikk Nők
Meglepetés
Maxima
Praktika
Hölgyvilág (kétheti)
Nők Lapja Egészség
Gyöngy
Kismama
Shape
Circulation
(000s)
Adult
Full page Adult CPT Full page
readership
Colour
Colour
B/W
(000s)
HUF (000s) HUF (000s) HUF (000s)
26
23
21
139
110
112
1,690
1,495
1,390
12.2
13.6
12.5
-
124
108
44
38
17
-
266
298
238
55
39
69
52
22
1,100
3,080
1,750
1,215
1,200
-
4.1
10.3
7.3
22.0
30.8
-
1,100
2,200
-
103
97
-
140
175
-
840
-
0.0
4.8
-
530
-
712
25
20
-
537
155
69
80
57
31
4,670
1,210
1,190
670
-
8.7
7.8
17.4
8.4
-
3,592
693
955
-
74
71
273
363
150
-
0.5
-
-
-
242
900
3.7
-
165
158
505
467
1,373
2,256
2.7
4.8
1,017
1,560
272
133
83
1,143
528
283
3,290
1,950
1,550
2.9
3.7
5.5
-
257
197
132
98
46
40
34
29
25
20
14
150
87
-
3,290
3,250
1,200
1,490
1,300
1,350
950
1,330
890
-
6.4
10.2
-
-
193
HUNGARY: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Amelie (Fürge Ujjak)
Baba Patika
Baba Magazin
Anyák Lapja
Extra Frizura
Fanny
Nők Lapja Évszakok (quarterly)
Sikk (kétheti)
Tina
Women's glossies
Joy
Cosmopolitan
Wellness
Diéta & Fitnesz
TV guides
Színes RTV
Tvr-Hét
TV Kéthetes
TVR Újság
Színes Kéthetes Tévéműsor
SáRga TV
Circulation
(000s)
8
-
Adult
Full page Adult CPT Full page
readership
Colour
Colour
B/W
(000s)
HUF (000s) HUF (000s) HUF (000s)
500
127
960
7.6
98
960
9.8
60
960
15.9
690
880
1,400
1,150
-
66
42
21
12
189
142
57
26
1,750
1,450
1,290
940
9.2
10.2
22.5
35.9
-
218
190
156
132
106
69
701
509
265
177
493
264
2,950
2,750
4.2
5.4
0.0
3.7
3.2
2.5
-
Source: ZenithOptimedia records
Average CPT (Colour): HUF 6,880
194
650
1,600
650
HUNGARY: MAGAZINES
Top ten magazine
advertisers (2008)
Advertiser
L'Oréal
Pannon
T-Mobile
Unilever
UCI Central Europe
Beiersdorf
Ford
Vodafone
Procter & Gamble
CIB Bank
Top ten magazine product
categories (2008)
Magazine expenditure
HUF (mill)
1,127.9
1,093.8
1,024.5
874.6
633.6
602.6
557.4
556.7
546.5
484.4
Source: TNS Media Intelligence
Magazine expenditure
Category
HUF (mill)
Entertainment/sports events
5,563.8
Mass media
4,324.9
Cars/vehicles
3,805.8
Catering
3,434.0
Medicinal products
3,427.9
Banking
3,114.5
Mobile telecommunications
2,641.1
Other services
2,079.8
Publishers/distributors
1,762.4
Facial care
1,350.4
Source: TNS Media Intelligence
Top ten magazine
owners (2008)
Magazine revenue
Owner
HUF (mill)
Sanoma
15,789
Axel Springer
7,616
Pesti Est
6,436
HVG
5,275
Marquard
3,448
Ringier
3,153
Adoc-Semic
1,503
Geomédia Lap- És Könyvkiadó
1,075
Motor Presse
899
Baba Magazin Kiadó
884
Source: TNS Media Intelligence
195
HUNGARY: RADIO
RADIO
Number of commercial radio stations: approx. 200
Source: ZenithOptimedia records
Average daily listening minutes per adult: 244
Source: Szonda Radio Navigator
Costs/audiences
Station
National
MR1 Kossuth
MR1 Kossuth
Danubius
Sláger
Sláger
MR2 Petőfi
MR3 Bartók
Main regional
Radio1
Juventus
Roxy
Roxy
Sztár FM
Info
Rádió FM95
Rádió 88
Klub rádió
Klub rádió
Cafe
Kék Duna
Rádió Max
Gong Rádió
Info
Info
Jazzy
Type
Peak
time
Peak rate
(30 sec)
(HUF)
Peak adult 30 sec peak
audience
adult CPT
(000s)
(HUF)
talk
talk
music
music
music
talk/music
talk/music
0600-0800
1200-1230
0600-2000
0600-1000
1000-1900
0600-1900
0000-2400
270,000
353,000
-
832
862
1,541
1,308
1,532
511
76
175.2
269.9
-
music
music
music
music
music
news
general
general
general
talk
music
general
general
general
news
news
music
0600-2000
0600-1000
0600-1600
1600-2000
Full day
0600-1000
Full day
Full day
Full day
Full day
0600-2000
Full day
Full day
Full day
1700-2000
1200-1400
Full day
120,000
132,000
84,000
-
264
188
73
68
57
39
35
32
29
29
26
26
24
22
18
16
6
454.5
702.1
3,230.8
-
Source: ZenithOptimedia records
Average CPT (all commercial stations): HUF 288.2
196
HUNGARY: RADIO
Top ten radio
advertisers (2008)
Top ten radio product
categories (2008)
Radio expenditure
Advertiser
HUF (mill)
Szerencsejáték Rt.
1,241.0
Ford
1,065.5
T-Mobile
1,017.9
Ferrero
863.3
Erste Bank
762.6
Aldi
696.5
Pannon
527.6
NFÜ (National Development Office)
492.8
Opel
440.3
Kika
398.4
Radio expenditure
Category
HUF (mill)
Entertainment/sports events
6,719.9
Cars/vehicles
6,091.6
Banking
2,602.6
Mass media
2,429.0
Trading firms
2,027.6
Catering
2,011.2
Medicinal products
1,969.8
Mobile telecommunications
1,818.7
Food
1,439.4
State institutions/development
1,320.4
Source: TNS Media Intelligence
Source: TNS Media Intelligence
Top ten radio
owners (2008)
Owner
Sláger Rádió
Danubius Rádió
Rádió Juventus
Magyar Rádió
Rádió 1
Műsor-Hang Kft.
Klubrádió Zrt.
Radio Café Kft.
Media Group Műsorszolgáltató
Inforádió
Radio revenue
HUF (mill)
16,501
13,806
6,071
3,320
2,963
1,935
1,289
1,209
1,085
974
Source: TNS Media Intelligence
197
HUNGARY: OUTDOOR
OUTDOOR
Number of outdoor sites: 55,249
Type, size and cost of sites
Number of
sites
31,756
90
260
93
64
127
18,419
717
1,278
2,114
331
Type/size of display
Euro billboard 5.04 x 2.38
Avenir 4 x 9
Avenir 8 x 3
Magnum 9.6 x 3.6
Tesco backlight 8 x 4
Euro backlight 5.04 x 2.38
City light 1.17 x 1.74
Mahir double size city light 1.17 x 3.48
Mahir barell 3.4 x 2.8
Mahir half barrel 1.7 x 2.8
Midilight 1.15 x 2.43
Source:Primacom 2007
Top ten outdoor
advertisers (2008)
Advertiser
Pannon
Media Markt Saturn Holding
CBA
Spar
Auchan
Vodafone
Hervis Sportsworld
Országos Rendőrfőkapitányság
T-Mobile
Suzuki
Outdoor expenditure
HUF (mill)
1,428.0
997.5
965.3
790.2
757.4
702.4
670.8
652.4
630.2
592.4
Source: TNS Media Intelligence
198
Cost per panel
per month (HUF)
35,000-250,000
450,000
300,000
320,000-350,000
160,000-290,000
320,000
35,000-95,000
114,000
115,000-160,000
77,000-93,000
60,000-100,000
HUNGARY: OUTDOOR
Top ten outdoor product
categories (2008)
Outdoor expenditure
Category
HUF (mill)
Cars/vehicles
4,406.1
Trading firms
4,259.5
Entertainment/sports events
3,193.4
Mobile telecommunications
2,754.5
Food
2,752.2
Banking
2,588.4
Mass media
2,073.2
DIY
1,749.7
Sport/leisure
1,468.2
Soft drinks
1,262.7
Source: TNS Media Intelligence
Top ten outdoor
contractors (2008)
Contractor
Epamedia
Europlakát
QIB
Euro Awk
Pont Reklám
Mediacontact
Pos Media Hungary
Avenir Budapest
Plazma Média
Est Indoor
Outdoor revenue
HUF (mill)
19,216
6,696
4,902
3,492
2,357
1,884
1,869
1,592
759
701
Source: TNS Media Intelligence
199
HUNGARY: CINEMA
CINEMA
Number of cinema screens: 416
Source: ZenithOptimedia records
Number of screens used in typical
national campaign: 200
Source: ZenithOptimedia records
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
15.2
13.5
13.7
12.1
11.7
11.1
10.4
Source: (National Film Association) Nemzeti filmiroda
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Socio-economic group
Consumer elite
Achievers
Experience-gatherers
Hedonistic belongers
Belongers moderate
Sustainers
Laggers
Not classified
%
31.2
28.3
23.6
11.8
%
48.6
51.4
%
20.1
14.1
22.1
8.6
3.0
16.8
13.2
2.0
Source: ZenithOptimedia records
200
Gross takings
HUF (bill)
11.0
10.2
10.9
9.7
9.7
9.8
10.0
HUNGARY: CINEMA
Top ten films (2008)
Gross takings
HUF (mill)
747.0
411.8
306.9
290.0
289.8
288.7
230.0
226.8
202.5
198.1
Film
Mamma Mia
Madagascar: Escape 2 Africa
Indiana Jones 4
Sex And The City
Mummy 3
Kung Fu Panda
High School Musical 3
The Dark Knight
Quantum Of Solace
Wall-E
Source: (National Film Association) Nemzeti filmiroda
Top ten cinema
advertisers (2008)
Top ten cinema
product categories (2008)
Cinema expenditure
Advertiser
HUF (mill)
Coca-Cola
151.2
Kraft Foods
134.8
HBO
73.5
Red Bull
46.1
T-Mobile
33.2
Upper Stúdió
32.9
Wrigley's
29.1
Samsung Electronics
21.4
Erste Bank
20.3
MOL
19.8
Cinema expenditure
Category
HUF (mill)
Soft drinks
197.3
Confectionery
177.0
Mass media
98.0
Entertainment/sports events
81.1
Cars/vehicles
51.8
Banking
36.3
Mobile telecommunications
34.2
Energy/fuel
33.8
Social organisations
27.0
Clothes
26.5
Source: TNS Media Intelligence
Source: TNS Media Intelligence
Top cinema
owners (2008)
Owner
RMB Hungary
New Age Cinema
Cinereal
Cinema revenue
HUF (mill)
466.6
411.5
104.2
Source: TNS Media Intelligence
201
HUNGARY: INTERNET
INTERNET
Adult internet users: 3,310,000 (45.1%)
Typical monthly cost of internet access: HUF 5,500
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Socio-economic group
Consumer elite
Achievers
Experience-gatherers
Hedonistic belongers
Belongers moderate
Sustainers
Laggers
Not classified
%
25.9
26.5
35.0
7.3
1.1
%
50.5
49.5
%
15.8
18.1
16.6
8.4
3.6
17.7
17.5
2.3
Source: Millward Brown
Top ten internet sites (2008)
Site
google.hu
iwiw.hu
youtube.com
startlap.hu
freemail.hu
origo.hu
live.com
extra.hu
blog.hu
vatera.hu
Unique visitors
per month
2,506,381
2,018,998
1,725,867
1,682,127
1,529,269
1,236,514
1,161,974
1,160,739
1,049,418
968,852
Source: Szonda-Gemius
202
HUNGARY: INTERNET
Top search engines (2008)
Search engine
google
hirstart.hu
bing
ok.hu
yahoo
Share of
searches
90%
4%
2%
2%
1%
Source: rankings.hu
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Internet expenditure
Advertiser
HUF (mill)
T-Mobile
746.7
Budapest Bank
551.8
Toyota
503.8
Pannon
482.2
CIB Bank
381.7
Vodafone
380.6
Allianz
311.6
Prime Minister's Office
307.9
Opel
295.5
K&H Bank
282.1
Internet expenditure
Category
HUF (mill)
Banking
2,984.8
Cars/vehicles
2,522.6
Mobile telecommunications
1,601.5
Mass media
1,254.2
Insurance
903.7
State institutions/development
690.3
Real estate
685.7
Entertainment/sports events
667.3
Medicinal products
459.8
Travel/tourism
442.1
Source: TNS Media Intelligence
Source: TNS Media Intelligence
Top ten internet
sales houses (2008)
Internet revenue
Sales house
HUF (mill)
Origo Adhouse
6,228.5
Index.Hu
3,848.6
Sanoma Online
3,531.5
Adaptive Media
1,428.3
Adnetwork Online Marketing
733.4
Ringier Online
668.6
Evomédia
667.5
Habostorta Kereskedelmi
619.0
Hvg Online
564.8
Axel Springer Online
514.8
Source: TNS Media Intelligence
203
HUNGARY: OVERALL
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
T-Mobile
Henkel
Bayer
Pannon
Vodafone
Danone
L'Oréal
Benckiser
Top ten overall product
categories (2008)
Media expenditure
HUF (mill)
19,615
16,689
11,591
11,153
10,793
10,672
8,835
8,544
8,066
7,795
Media expenditure
Category
HUF (mill)
Banking
58,072
Medicinal products
46,472
Cars/vehicles
46,234
Mobile telecommunications
31,030
Entertainment/sports events
29,728
Trading firms
20,987
Detergents
20,511
Mass media
18,345
Confectionery
17,588
Food
15,740
Source: TNS Media Intelligence
Source: TNS Media Intelligence
Top ten media
owners (2008)
Media revenue
Owner
HUF (mill)
Rtl-Klub
126,056
MTM-SBS
118,662
MTG-Viasat
47,494
Magyar Televízió
26,398
Epamedia
19,216
Sláger Rádió
16,501
Sanoma Budapest Kiadó
15,789
Danubius Rádió
13,806
Axel Springer-Magyarország
13,547
Spektrum Tv
11,698
Source: TNS Media Intelligence
204
LATVIA: ECONOMIC DATA
LATVIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 0.48 LVL at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (LVL million)
at current prices
% change
at 2008 prices
% change
5,220
9.9
8,403
7.2
5,758
10.3
9,101
8.3
6,393
7,435
9,059 11,172 14,780 16,243
11.0
16.3
21.9
23.3
32.3
9.9
9,812 10,742 12,262 14,186 17,054 16,243
7.8
9.5
14.2
15.7
20.2
-4.8
Gross Domestic Product per capita (LVL)
at current prices
at 2008 prices
2,212
3,560
2,461
3,889
2,756
4,229
3,218
4,650
3,956
5,355
4,900
6,222
6,511
7,513
7,187
7,187
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
10,852 11,972 13,291 15,456 18,834 23,227 30,728 33,769
17,469 18,921 20,400 22,332 25,493 29,492 35,455 33,769
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
4,598
7,402
5,116
8,086
5,729
8,793
6,691
8,224 10,187 13,536 14,942
9,667 11,132 12,935 15,619 14,942
2.36
2.34
2.32
2.31
2.29
2.28
2.27
2.26
63.3
1.9
65.2
3.0
69.2
6.2
73.9
6.7
78.8
6.6
86.7
10.0
100.0
15.4
0.70
0.67
0.66
0.66
0.68
0.64
0.59
14.4
7.7
21.3
13.7
27.3
19.4
23.9
12.6
1.7
-11.8
Population
Millions
Consumer Price Index
2008=100
% change
62.1
2.5
Ad.spend as a % of GDP
0.66
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
14.0
11.2
18.4
16.3
6.2
3.1
Source: IFS, ZenithOptimedia
205
LATVIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in LVL million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
24.7
28.1
30.0
34.2
40.5
43.0
49.2
59.7
76.0
94.2
95.8
Newspapers
10.4
11.1
10.8
12.7
14.1
13.9
14.7
17.5
18.9
20.7
16.2
Magazines
1.6
2.1
2.4
3.5
4.7
5.8
6.8
7.9
11.2
16.3
15.8
TV
8.6
8.9
10.1
11.5
13.6
14.4
17.3
21.7
27.1
32.8
34.8
Radio Cinema Outdoor Internet
3.1
1.0
4.4
1.6
4.9
0.2
1.5
0.1
4.3
0.2
1.7
0.3
5.1
0.3
2.2
0.5
5.3
0.4
2.4
0.8
5.9
0.4
3.2
0.9
7.0
0.4
3.7
1.5
8.5
0.5
6.5
3.3
9.8
0.6
8.1
5.9
10.6
0.6
9.5
8.3
Advertising expenditure in LVL million at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
42.8
47.6
49.5
55.1
64.0
66.0
71.1
80.8
96.5
108.7
95.8
Newspapers
18.0
18.8
17.8
20.4
22.3
21.3
21.2
23.7
24.0
23.9
16.2
Magazines
2.8
3.6
4.0
5.6
7.4
8.9
9.8
10.7
14.2
18.8
15.8
TV
14.9
15.1
16.7
18.5
21.5
22.1
25.0
29.4
34.4
37.8
34.8
Radio Cinema Outdoor Internet
5.4
1.7
7.5
2.7
8.1
0.3
2.5
0.2
6.9
0.3
2.7
0.5
8.1
0.5
3.5
0.8
8.1
0.6
3.7
1.2
8.5
0.6
4.6
1.3
9.5
0.5
5.0
2.0
10.8
0.6
8.3
4.1
11.3
0.7
9.3
6.8
10.6
0.6
9.5
8.3
Source: TNS BMF Gallup Media
Notes:
1. Excluding classified from 1998 to 2004; including from 2005
2. Excluding agency commission
3. After discounts
4. Excludes production costs
5. Internet includes all forms of advertising on the main domains
6. Internet includes banner ads on main portals.
Main advertising restrictions
Tobacco: Banned.
Alcohol: Restricted.
Pharmaceutical: Must be submitted to the Latvian Pharmaceutical Register.
OTC only in mass media.
Political: Pre-election ads cannot be included in news programmes on
state channels.
206
LATVIA: POPULATION
POPULATION
63,589
Riga
Latvian, Lithuanian, Russian
Lat
Land area (km²)
Capital city
Languages
Currency
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
172
161
165
155
154
108
128
1,043
Female
(000s)
164
155
160
158
174
143
263
1,218
Total
(000s)
336
316
326
313
328
252
391
2,261
Source: Central Statistical Bureau of Latvia; data as at 1st January 2009
Adult status
A
B
C1
C2
D
E
Total
Male
(000s)
98
92
83
173
180
172
798
Female
(000s)
161
93
91
179
198
205
927
Total
(000s)
259
185
174
352
378
377
1,725
Source: TNS Latvia, Galileo, Spring 2009 (2nd February-3rd May 2009)
Definition of adult status
A = well educated top level managers, professionals and
self-employed people
B = well educated middle level managers
C1 = smaller middle level managers, well educated non-manual employees,
supervisors/skilled manual workers, small business owners
C2 = better educated supervisors/skilled manual workers, moderately well
educated non-manual employees
D = less well educated supervisors/skilled and unskilled manual workers,
poorly educated non-manual workers
E = less well educated skilled and unskilled manual workers, small business
owners and farmers
207
LATVIA: TELEVISION
TELEVISION
Number of households: 838,000
Number of television households: 823,000 (98.2%)
Television homes with:
VCR
DVD
PVR/DVR
Multiset
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
Digital satellite dish
Digital terrestrial television (DTT)
IPTV
36.5%
32.5%
9.8%
36.5%
56.2%
2.5%
15.2%
15.2%
1.0%
1.3%
Source: TNS Latvia, Establishment Survey 2008
Reception type
Terrestrial
Cable and digital TV
Satellite
33.0%
56.0%
16.0%
Source: TNS Latvia, Establishment Survey 2008
No TV licence fee
Average minutes viewed per day per adult (2008): 216
Source: TNS Latvia, Infosys 2008
Average minutes viewed per day per adult (Jan-Sep 2009): 222
Source: TNS Latvia, Infosys Jan-Sep 2009
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (digital)
Average
monthly subscription
LVL
5.50-12.00
6.00-15.00
15.50
Source: Providers (2009 prices)
208
LATVIA: TELEVISION
Main channels
Channel
Commercial
TV3
3+
TV6
LNT
TV5 Riga
LTV1
LTV7
MTV Latvija*
PBK
RenTV Baltija
PBMK
RTR Planeta Baltija**
Technical
Daily
penetration
hours of
(%)
transmission
94.6
62.8
52.6
97.3
75.5
97.2
96.4
46.2
69.7
58.6
51.5
62.8
23
23
17
24
20
18
18
24
18
19
24
20
Ad mins
per
week (2008)
Ad mins
per
week (Jan-Sep 2009)
1,442
1,281
817
1,729
1,108
522
482
521
1,125
852
77
76
1,104
1,137
915
1,245
931
310
172
954
840
108
179
Source: TNS Latvia, Gallup AdFacts (2008 & Jan-Sep 2009), Establishment Survey 2008
* removed from monitoring data from 1st Jan 2009
** added to monitoring data from November 2008
Cost/audience (2008)
Channel
TV3
3+
TV6
LNT
TV5 Riga
LTV1
LTV7
MTV Latvija
PBK
RenTV Baltija
PBMK
RTR Planeta Baltija
Peak
time
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
Peak rate
30 sec
LVL
791
205
73
918
89
211
76
489
83
12
Peak adult
audience
(000s)
102
27
8
135
25
100
34
1
81
18
2
3
Source: TNS Latvia, Infosys, Y2008, All 18+, (All4+ for calculation of spot price)
Average CPT (all commercial channels): LVL 5.6
209
30 sec peak
adult CPT
LVL
7.8
7.7
9.3
6.8
3.5
2.1
2.3
6.0
4.8
4.6
LATVIA: TELEVISION
Cost/audience (Jan-Sep 2009)
Channel
TV3
3+
TV6
LNT
TV5 Riga
LTV1
LTV7
PBK
RenTV Baltija
PBMK
RTR Planeta Baltija
Peak
time
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
1800-2330
Peak rate
30 sec
LVL
903
194
48
996
142
198
76
548
93
128
Peak adult
audience
(000s)
107
24
6
127
32
93
35
83
16
2
22
30 sec peak
adult CPT
LVL
8.4
8.1
8.1
7.8
4.4
2.1
2.2
6.6
5.7
5.7
Source: TNS Latvia, Infosys, Jan-Sep 2009, All 18+ (All4+ for calculation of spot price)
Average CPT (all commercial channels): LVL 6.1
Share of viewing & ad revenue
Share of viewing (%)
Channel
Commercial
TV3
3+
TV6
LNT
TV5 Riga
LTV1
LTV7
MTV Latvija
PBK
RenTV Baltija
PBMK
RTR Planeta Baltija
2008
Individuals
Adults
15.8
4.1
1.4
19.4
3.5
13.8
4.8
0.2
11.3
2.4
0.3
0.3
14.9
3.9
1.2
19.6
3.7
14.6
4.9
0.1
11.8
2.5
0.2
0.4
Ad revenue
2008
LVL (mill)
117.9
34.8
20.0
80.7
21.0
5.8
2.0
9.1
33.6
5.6
0.4
0.1
Source: TNS Latvia, Infosys (All 18+), Gallup AdFacts, Y2008 (Jan-Dec)
210
LATVIA: TELEVISION
Share of viewing & ad revenue
Share of viewing (%)
Jan-Sep 2009
Adults
Individuals
Channel
Commercial
TV3
3+
TV6
LNT
TV5 Riga
LTV1
LTV7
PBK
RenTV Baltija
PBMK
RTR Planeta Baltija
16.4
3.6
1.0
18.2
4.4
12.8
5.0
11.7
2.3
0.3
3.1
15.6
3.5
0.9
18.6
4.7
13.6
5.2
12.1
2.4
0.2
3.3
Source: TNS Latvia, Infosys (All 18+), Gallup AdFacts, Jan-Sep 2009
Top ten television programmes (2008)
Programme
53rd Eurovision Song Contest (Final)
Show of lights for Latvia's 90th anniversary
Dance with the Stars 2
Happy New Year!
President of Latvia's New Year message
IIHF World Championship. Canada-Russia
Latvia Eurovision (Local contest final)
IIHF World Championship. Latvia-Norway
Choir Wars
53rd Eurovision Song Contest (Semi-final)
Channel
LTV1
LTV1
TV3
LTV1
LTV1
TV3
LTV1
TV3
TV3
LTV1
Adult
TVR
18.8
17.9
15.1
15.0
14.5
14.3
13.7
13.7
13.2
13.1
Source: TNS Latvia, Infosys, All 18+, Y2008 (Jan-Dec)
Top ten television programmes (Jan-Sep 2009)
Programme
IIHF World Championship. Latvia-Russia
IIHF World Championship. Latvia-Switzerland
IIHF World Championship. Canada-Russia
IIHF World Championship. Latvia - Sweden
LNT News - special edition
54th Eurovision Song Contest (Final)
IIHF World Championship. Latvia-France
IIHF World Championship. Latvia-Canada
Latvia Eurovision (Local contest final)
Singing Families
Channel
TV3
TV3
TV3
TV3
LNT
LTV1
TV3
TV3
LTV1
LNT
Source: TNS Latvia, Infosys, All 18+, Jan-Sep 2009
211
Adult
TVR
23.4
19.9
18.1
17.3
16.9
16.2
15.9
15.8
15.5
14.5
Ad revenue
Jan-Sep 2009
LVL (mill)
76.2
24.1
16.7
54.8
13.0
2.3
0.6
22.0
4.4
0.3
1.3
LATVIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Tele2
Coca-Cola
Studio Moderna
Danone
Henkel
Reckitt Benckiser
Unilever
Modern Times Group
LMT
Top ten television product
categories (2008)
TV expenditure
LVL (mill)
26.4
18.8
12.3
11.8
10.6
10.5
8.5
8.0
7.4
7.3
Category
Mobile communication
Household hygiene
Cold drinks
Remedies
Concerts/festivals/shows
Hair care
Financial services
Milk/cheese
Retail
Confectionery
TV expenditure
LVL (mill)
38.1
21.5
17.8
17.2
14.9
14.0
13.6
13.0
12.3
11.9
Source: TNS Latvia, TV, Gallup AdFacts
Source: TNS Latvia, TV, Gallup AdFacts
Top ten television
advertisers (Jan-Sep 2009)
Top ten television product
categories (Jan-Sep 2009)
Advertiser
Procter & Gamble
Coca-Cola
Henkel
Tele2
Studio Moderna
Modern Times Group
Danone
LMT
Reckitt Benckiser
Bite
TV expenditure
LVL (mill)
13.8
10.2
10.0
9.9
7.9
7.8
7.3
7.0
6.6
5.4
Category
Mobile communication
Cold drinks
Household hygiene
Concerts/festivals/shows
Retail
Hair care
Alcoholic beverages
Electronic media
Milk/cheese
Remedies
TV expenditure
LVL (mill)
26.8
13.8
13.5
12.8
11.8
10.8
10.3
9.4
9.3
9.0
Source: TNS Latvia, TV, Gallup AdFacts
Source: TNS Latvia, TV, Gallup AdFacts
Top television
owners (2008)
Top television
owners (Jan-Sep 2009)
Owner
MTG
LNT Group
Baltic Media Alliance
State channels
MTV Latvija
TV revenue
LVL (mill)
172.7
101.6
39.6
7.8
9.1
Owner
MTG
LNT Group
Baltic Media Alliance
State channels
TV revenue
LVL (mill)
117.0
67.8
28.0
2.9
Source: TNS Latvia, TV, Gallup AdFacts
Source: TNS Latvia, TV, Gallup AdFacts
212
LATVIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 2w=twice weekly
Adult
Full page Adult CPT Full page
N=National R=regional F=Free Rus=in Russian Circulation readership B/W
B/W
Colour
Title
(000s)
(000s)
LVL
LVL
LVL
Rigas Santims (w, R, F)
240
2,955
Latvijas Santims (w, N, F)
200
Telegraf (Rus) (d, N)
152
550
800
Rigas Pilsetas Vestis
120
TeleProgramma s djadjei Misei (Rus) (w, N)
110
149
1,888
12.7
2,548
5 min (d, R, F)
60
185
1,548
8.4
1,548
TeleVizijas programma (w, N)
51
78
904
11.6
1,342
Diena (d, N)
42
137
1,656
12.1
2,196
Latvijas Avize (d, N)
40
124
1,680
13.5
1,867
Vestji (Rus) (w, N)
34
145
1,717
11.8
1,142
Tava Izvele (f, N)
33
700
809
Vestji Segodna (Rus) (d, N)
25
134
1,731
12.9
3,248
Rigas Vilni Laimiga Programma (w, N)
25
83
990
11.9
990
Kaleidoskops (w, R, F)
23
46
100
2.2
200
MK Latvija (Rus) (w, N)
20
119
800
6.7
1,155
Tava Programma (w, N)
20
48
849
17.7
849
Ceturtdiena (w, R, F)
20
471
660
Chas (Rus) (d, N)
15
59
1,715
29.1
2,564
Jurmalas Zinas (w, R)
15
613
849
Nasha Gazeta (Rus) (w, N)
12
37
901
24.4
1,233
Biznes & Baltija (Rus) (d, N)
12
24
3,443
143.5
3,097
Kurzemes Vards (d, R)
11
34
657
19.3
963
Dienas Bizness (d, N)
9
41
2,614
63.8
2,614
Dinaburg Vestnik (Rus) (w, R)
9
11
610
55.5
1,123
Liesma (d, R)
8
31
481
15.5
641
Neatkarigas Tukuma Zinas (2w, R)
8
25
720
28.8
450
Jelgavcanam (Pilsetas Balss) (Rus)
8
150
150
Bauskas Dzive (2w, R)
7
24
540
22.5
720
Briva Daugava (2w, R)
7
20
766
38.3
1,245
Reklama.lv (Rus) (2w, N)
6
35
256
7.3
294
Stars (2w, R)
6
22
388
17.6
474
Rezeknes Vestis (2w, R)
6
20
622
31.1
Saldus Zeme (2w, R)
6
18
525
29.2
963
Rezeknenskije Vesti (Rus) (2w, R)
5
27
622
23.0
Kursas Laiks (2w, R)
5
19
495
26.1
630
Latvijas Vestnesis (d, N)
5
18
1,256
69.8
1,256
Latvijas Reklama (w, N,F)
5
16
205
12.8
410
Ventas Balss (d, R)
5
16
827
51.7
892
Latgales Laiks (2w, R)
5
14
472
33.7
566
Latgales Laiks (Rus) (2w, R)
5
12
472
39.3
566
Ludzas Zeme (Rus) (2w, R)
5
12
660
55.0
1,320
Briva Daugava (Rus) (2w, R)
5
7
766
109.4
1,245
Ludzas Zeme (2w, R)
5
5
660
132.0
1,320
Ezerzeme (2w, R)
5
737
Dzirkstele
4
12
450
37.5
720
Jaunais Vestnesis (2w, R)
4
7
613
87.6
613
213
LATVIA: NEWSPAPERS
Newspapers cont.
d=daily w=weekly 2w=twice weekly
Adult
Full page Adult CPT Full page
N=National R=regional F=Free Rus=in Russian Circulation readership B/W
B/W
Colour
Title
(000s)
(000s)
LVL
LVL
LVL
Malienas Zinas (2w, R)
3
11
562
51.1
842
Kurzemes Vards (Rus) (d, R)
3
17
481
28.3
832
Novaja Gazeta (Rus) (2w, R)
3
11
675
61.4
540
Aluksnes Zinas (2w, R)
2
9
405
45.0
630
Ventas Balss (Rus) (d, R)
2
13
827
63.6
892
TV televizionnaja programma (Rus) (w, N)
232
2,023
8.7
2,825
Subbota (Rus) (w, N)
153
946
6.2
1,500
7 sekretov (Rus) (w, N)
126
1,368
10.9
915
Neatkariga Rita Avize (d, N)
51
1,368
26.8
1,462
Million (Rus) (2w, R)
49
400
8.2
872
Argumenti i Fakti (Rus)
39
Seichas (Rus) (w, R)
36
Jurmalas Nedela/Nedela Jurmali (Lat/Rus) (w)
34
450
13.2
450
Druva (d, R)
31
505
16.3
727
Panorama Rezekne (Rus) (w, R)
31
Zemgales Zinas (d, R)
28
630
22.5
765
Talsu Vestis (2w, R)
27
660
24.4
800
Staburags (2w, R)
26
720
27.7
540
Kurzemnieks (2w, R)
24
521
21.7
573
Sovershenno Sekretno (Rus)
23
Izglitiba un Kultura (w, N)
22
Ogres Vestis (d, R)
22
386
17.5
483
Jelgavniekiem.LV (Nedela Jelgavaa)
19
385
20.3
385
Auseklis (2w, R)
18
432
24.0
613
Vaduguns (2w, R)
17
635
37.3
816
Ziemellatvija (2w, R)
16
720
45.0
450
Atputa.tv (w, N)
15
Ezerzeme (Rus) (2w, R)
14
737
52.6
Rigas Aprinka Avize (2w, R)
13
695
53.5
869
Zemgale (2w)
13
693
53.3
Ekspress nedela (Rus) (w, R)
10
566
56.6
754
Kulturas Forums (w, N)
9
Novadnieks (2w, R)
7
565
80.7
1,226
Tukuma Zinotajs (2w, R)
4
180
45.0
Source: TNS Latvia, Print, Spring 2009, All 18+
Average CPT (B/W): LVL 20.6
214
LATVIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
LVL (000s)
Maxima
625.3
Tele2
618.6
Bite
511.9
LMT
447.3
Hansabanka
339.1
Rimi
304.7
Express Tours
279.6
Parex
259.4
Lattelecom
249.8
DNB Nord
219.6
Newspaper expenditure
Category
LVL (000s)
Mobile communication
2,039.2
Financial services
1,992.3
Retail
1,485.0
Cars
1,293.5
Recruitment
1,131.3
Electronic media
1,115.1
Concerts/festivals/shows
979.2
Travel
862.6
Ready-made construction
699.7
Real estate
489.0
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top ten newspaper
advertisers (Jan-Sep 2009)
Top ten newspaper product
categories (Jan-Sep 2009)
Newspaper expenditure
Advertiser
LVL (000s)
Maxima
346.9
Bite
281.8
Express Tours
256.6
Tele2
183.1
LMT
161.3
Stockmann
143.9
T.E.A.M.
116.5
PTA
111.0
Swedbank
86.1
DNB Nord
85.0
Newspaper expenditure
Category
LVL (000s)
Retail
803.9
Financial services
696.5
Electronic media
665.4
Mobile communication
606.4
Concerts/festivals/shows
481.9
Travel
437.2
Ready-made construction
404.0
Cars
345.4
Passenger transport
282.2
Training
275.6
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top newspaper
owners (2008)
Top newspaper
owners (Jan-Sep 2009)
Owner
Dienas mediji
Petits
Fenster
Dienas Bizness
Latvijas avīze
Mediju nams
Bizness&Baltija
Other
Newspaper revenue
LVL (000s)
4,961.3
4,548.7
3,681.3
2,074.1
1,507.7
1,258.5
1,146.8
1,472.9
Source: TNS Latvia, Gallup AdFacts
Owner
Petits
Fenster
Dienas mediji
Dienas Bizness
Mediju nams
Latvijas avīze
Bizness&Baltija
Other
Newspaper revenue
LVL (000s)
2,541.2
2,039.6
1,528.9
976.1
624.7
561.3
521.8
660.9
Source: TNS Latvia, Gallup AdFacts
215
LATVIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly Rus=in Russian
Adult
Full page Adult CPT Full page
f=fortnightly bm=bimonthly
Circulation readership Colour
Colour
B/W
q=quarterly
Title
(000s)
(000s)
LVL
LVL
LVL
Women's
Ieva (w)
62
217
1,500
6.9
1,500
Santa (m)
28
109
1,320
12.1
1,320
Marta (w)
25
79
800
10.1
800
Cosmopolitan (m)
25
66
1,590
24.1
1,590
Lilit (Rus) (m)
23
55
1,590
28.9
1,590
Una (m)
18
25
1,200
48.0
1,200
Lilit (m)
15
46
1,350
29.3
1,350
Mapta (Rus) (w)
15
700
700
Lublju! (Rus) (w)
15
81
1,100
13.6
1,100
Men's
FHM (m)
18
38
1,250
32.9
1,250
Klubs (m)
17
57
1,320
23.2
1,320
Patron (Rus) (m)
15
25
1,250
50.0
1,250
Health/healthy lifestyle
Ievas veselība (f)
32
87
900
10.3
900
Veseliba (m)
18
50
960
19.2
960
Shape (m)
16
33
1,020
30.9
1,020
36,6 C (m)
10
32
875
27.3
875
General interest
SestDiena (w)
50
112
1,450
12.9
1,450
Majas Viesis (m)
40
67
985
14.7
985
Praktiskais Latvietis (w)
25
65
577
8.9
577
Rigas Laiks (m)
7
13
900
69.2
900
360 Gradusov (Rus) (m)
6
1,085
1,085
Schastlivije Ludi (Rus) (bm)
3
1
600
600.0
600
Architecture/design
Deko (m)
7
25
1,020
40.8
1,020
Latvijas architektura (bm)
4
8
940
117.5
940
Dizaina Studija (bm)
4
700
700
Cars/racing
Auto Bild Latvija (m)
11
29
960
33.1
960
Rally.LV (bm)
8
910
910
Auto Euro
6
8
180
22.5
180
Auto Foto (f)
4
32
130
4.1
130
Accounting
Bilance (f)
10
25
900
36.0
900
Business/economics
Latvijas Ekonomists (m)
8
445
445
Lietiska Diena (w)
8
36
1,055
29.3
1,055
Kapitals (m)
7
11
1,055
95.9
1,055
Saldo (f)
6
850
141.7
850
Fishing/hunting/nature/travel
Astes (m)
13
48
840
17.6
840
Copes Lietas (m)
13
43
1,090
25.3
1,090
216
LATVIA: MAGAZINES
Magazines cont.
w=weekly m=monthly Rus=in Russian
Adult
Full page Adult CPT Full page
f=fortnightly bm=bimonthly
Circulation readership Colour
Colour
B/W
q=quarterly
Title
(000s)
(000s)
LVL
LVL
LVL
Cemodans (m)
12
33
840
25.5
840
Medibas. Makskeresana. Daba (m)
24
500
20.8
500
Poplavok (Rus) (m)
6
Vides Vestis (m)
12
400
33.3
400
DIY
Dari Pats (m)
16
45
1,040
23.1
1,040
Delaj Sam (Rus)(m)
6
12
760
63.3
760
Home & garden
Ievas Maja (f)
33
104
900
8.7
900
Musmajas plus Majas & Darzs (m)
25
72
1,050
14.6
1,050
Darza Pasaule (m)
17
46
810
17.6
810
Darzā (m)
8
25
510
20.4
510
Darzs un Drava
6
29
Agro Tops (m)
4
6
575
95.8
575
Maja (w)
20
950
47.5
950
For doctors
Latvijas Arsts (m)
5
11
575
52.3
575
Doctus (m)
3
5
570
114.0
570
Technology & computers
Next Mobile (q)
20
1,200
1,200
Next (m)
14
31
1,200
38.7
1,200
HI-FI Tehnika (q)
12
1,200
1,200
Men's Gadgets (Rus) (m)
9
1,000
1,000
Digital times (m)
7
1,100
1,200
Life/relationships
Ievas Stasti (f)
36
133
900
6.8
900
Patiesa Dzive (f)
25
90
880
9.8
880
Patiesie Stasti
20
51
600
11.8
600
Leģendas
20
34
640
18.8
640
Popular science
Ilustreta Zinatne (m)
28
96
800
8.3
800
Ilustreta Pasaules Vēsture (m)
26
68
800
11.8
800
Gossip
Privata Dzive (w)
55
216
1,440
6.7
1,440
Kas Jauns (w)
35
128
1,060
8.3
1,060
Otkrito (Rus)
22
36
800
22.2
800
Vakara Zinas (zurnals) (w)
20
41
700
17.1
700
ZZL (Rus) (w)
10
720
720
Babies/parenting
Mans Mazais (m)
18
60
1,080
18.0
1,080
Supulitis (m)
8
14
600
42.9
600
detki.lv (Rus) (m)
8
600
600
Fashion/lifestyle
Officiel (in Lat, in Rus) (m)
15
1,735
1,735
Pastaiga (m)
9
22
1,090
49.5
1,090
Pastaiga.RU (Rus) (m)
8
990
990
Vip Lounge (Rus) (bm)
6
1,137
1,137
217
LATVIA: MAGAZINES
Magazines cont.
w=weekly m=monthly Rus=in Russian
Adult
Full page Adult CPT Full page
f=fortnightly bm=bimonthly
Circulation readership Colour
Colour
B/W
q=quarterly
Title
(000s)
(000s)
LVL
LVL
LVL
Cooking
Ievas Virtuve(bm)
46
900
900
Garšīgs (m)
10
700
700
Arts
Maksla Plus (q)
3
12
290
24.2
290
Studija (bm)
2
3
450
150.0
450
Teen magazines
Spica (w)
14
630
630
Sirups (w)
10
11
690
62.7
690
TV listings, other related
TV izklaide (w)
45
63
1,185
18.8
1,185
Rigas Vilni (w)
40
88
940
10.7
940
Sports
Sporta Avize (w)
31
600
19.4
600
Construction
Praktiska Buvnieciba (m)
10
340
340
Mana Maja Profesionaliem (m)
6
600
600
Latvijas būvniecība (bm)
4
9
740
740
Buvet (m)
4
5
580
116.0
580
Buvobjekts (bm)
Real estate
DOM Foto (Rus) (m)
4
1
130
130.0
130
Mans Ipasums (m)
3
Nek. Ipash./Ned. Rin. Latviji. (Rus)
3
90
150.0
m2 (m) (f)
1
Law & government
Jurista Vards (w)
8
280
35.0
280
Crosswords, etc.
Mezgls (f)
14
37
540
14.6
540
Zviedru mezgls (m)
12
28
420
15.0
420
Meistarmezgls (m)
8
21
240
11.4
240
Ievas mezgls (m)
8
23
240
10.4
240
Piecīšu rmezgls (m)
7
8
60
7.5
60
Mezgla sudoku (m)
6
17
60
3.5
60
Labirinta Zviedru Miklas (m)
29
Labirints (m)
19
Magiskas Rutis (m)
9
130
14.4
130
Miklu Omnibuss
4
Other
40+(bm)
7
2
500
250.0
500
Skolotajs
25
Psihologijas Pasaule(q)
21
310
14.8
595
Misterija (m)
16
Skola+
12
Dadzis (f)
8
Tevijas Sargs (m)
8
Tiksanas (m)
8
-
218
LATVIA: MAGAZINES
Magazines cont.
w=weekly m=monthly Rus=in Russian
Adult
Full page Adult CPT Full page
f=fortnightly bm=bimonthly
Circulation readership Colour
Colour
B/W
q=quarterly
Title
(000s)
(000s)
LVL
LVL
LVL
Skola+ (Rus)
4
Weekend (Rus) (m)
4
Karogs (m)
3
Source: TNS Latvia, Print, Spring 2009, All 18+
Average CPT (Colour): LVL 18.5
219
LATVIA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
LVL (000s)
L'Oréal
660.5
Bite
638.8
Tele2
565.8
Procter & Gamble
384.4
LNT
368.4
Modern Times Group
335.8
Baltkom
333.8
LMT
261.1
DNB Nord
239.5
Latvijas Balzams
233.1
Magazine expenditure
Category
LVL (000s)
Mobile communication
2,249.3
Electronic media
1,618.5
Cars
1,546.7
Alcoholic beverages
1,166.9
Concerts/festivals/shows
987.6
Skin care
954.7
Financial services
881.8
Clothing
831.7
Remedies
804.6
Retail
615.2
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top ten magazine
advertisers (Jan-Sep 2009)
Top ten magazine product
categories (Jan-Sep 2009)
Magazine expenditure
Advertiser
LVL (000s)
Baltkom
411.3
L'Oréal
276.8
Bite
257.4
Modern Times Group
254.8
LNT
229.7
Tele2
183.1
Latvijas TV
174.8
Procter & Gamble
172.3
LMT
131.4
Linstow
91.8
Magazine expenditure
Category
LVL (000s)
Electronic media
1,267.1
Mobile communication
687.8
Concerts/festivals/shows
583.0
Remedies
560.7
Skin care
438.5
Retail
316.1
Clothing
301.2
Cars
277.3
Alcoholic beverages
264.1
Telecommunications
256.2
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top magazine
owners (2008)
Top magazine
owners (Jan-Sep 2009)
Owner
Santa
Rīgas viļņi
Lilita
Dienas mediji
Petits
Dienas žurnāli
Dienas Bizness
SK Latvija
Bizness&Baltija
Mediju nams
Latvijas avīze
Other
Magazine revenue
LVL (000s)
4,670.2
3,776.0
3,589.1
2,518.6
2,101.5
1,060.9
667.6
626.7
546.4
430.0
303.6
2,424.7
Source: TNS Latvia, Gallup AdFacts
Owner
Rīgas viļņi
Santa
Lilita
Dienas žurnāli
Petits
Dienas mediji
Mediju nams
SK Latvija
Dienas Bizness
Latvijas avīze
Bizness&Baltija
Other
Magazine revenue
LVL (000s)
2,209.9
1,714.4
1,396.3
716.0
675.5
551.7
513.1
377.7
117.1
103.6
86.6
1,106.5
Source: TNS Latvia, Gallup AdFacts
220
LATVIA: RADIO
RADIO
Number of commercial radio stations: 48
Source: TNS/Supernova, Spring 2009, Autumn 2008-Winter 2009 survey
Average daily listening minutes per adult: 280
Source: TNS/Supernova, Spring 2009 , National and Riga stations, All 18+
Costs/audiences
Station
National
Latvijas Radio 1
Latvijas Radio 4
Latvijas Radio 2
Latvijas Radio 3
Radio SWH
SWH +
SWH Rock
Radio MIX FM
Capital FM
European Hit Radio
Krievijas Hiti (Russkoe Radio)
Radio Baltkom - Eho Moskvi
NOVOE RADIO
Radio PIK 100 FM
Radio Skonto
Radio 88.6 - Jumor FM
Star FM
Latviešu Radio
Main regional
Kurzemes radio
Radio ALISE PLUS (Russkoe Radio)
Radio Maksimums (Europa Plus)
NOVOE RADIO (Daugavpils)
NOVOE RADIO (Rezekne)
Jēkabpils radio 1
Radio Ef - Ei
Radio Liepāja
Radio Skonto Liepāja
Latgales radio
Peak rate Peak adult 30 sec peak
(30 sec) audience
adult CPT
(LVL)
(000s)
(LVL)
Type
Peak
time
talk
talk
music
classical music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
0800-1000
0800-1000
0900-1100
0800-1000
0900-1100
1100-1300
1700-1800
1200-1400
1300-1500
1200-1400
1100-1300
1000-1200
1100-1300
1100-1300
1200-1400
1000-1300
0900-1200
1100-1300
39
30
60
8
50
35
51
50
12
62
68
35
50
37
70
30
57
30
248
179
434
53
244
150
51
91
39
155
173
38
53
63
179
90
199
46
0.2
0.2
0.1
0.1
0.2
0.2
1.0
0.6
0.3
0.4
0.4
0.9
0.9
0.6
0.4
0.3
0.3
0.7
music
music
music
music
music
music
music
music
music
music
1200-1400
1200-1300
1300-1500
1300-1400
1200-1300
1600-1800
1500-1700
1800-2000
1400-1600
1500-1700
17
15
13
10
7
9
7
7
6
7
61
54
36
30
26
23
18
15
14
13
0.3
0.3
0.3
0.3
0.3
0.4
0.4
0.5
0.4
0.5
Source: TNS/Supernova, Spring 2009 (National and Riga stations), Autumn 2008-Winter 2009
survey (Regional stations), All 18+
Average CPT (all commercial stations): LVL 0.3
221
LATVIA: RADIO
Top ten radio
advertisers (2008)
Advertiser
Tele2
Modern Times Group
LMT
Elkor
Depo Diy
Maxima
Rimi
Bite
Hansabanka
Sportland
Top ten radio product
categories (2008)
Radio expenditure
LVL (000s)
639.9
590.8
516.4
408.7
385.7
351.6
333.4
324.8
291.1
285.3
Radio expenditure
Category
LVL (000s)
Concerts/festivals/shows
2,178.9
Financial services
1,772.9
Cars
1,670.4
Retail
1,647.3
Mobile communication
1,573.2
Print media
1,202.1
Building materials
1,043.4
Electronic media
1,011.1
Sports/recreation
784.9
Remedies
689.7
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top ten radio
advertisers (Jan-Sep 2009)
Top ten radio product
categories (Jan-Sep 2009)
Advertiser
Modern Times Group
Lattelecom
Bite
LMT
Maxima
Rimi
Depo Diy
RD
Elkor
Essential Club
Radio expenditure
LVL (000s)
456.1
409.7
402.4
369.4
309.8
303.0
272.3
217.6
213.6
192.3
Radio expenditure
Category
LVL (000s)
Retail
1,422.7
Concerts/festivals/shows
1,331.1
Mobile communication
918.4
Electronic media
835.1
Print media
657.2
Building materials
473.7
Financial services
473.4
Food
350.2
Remedies
322.6
Household equipment
321.7
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top radio
owners (2008)
Top radio
owners (Jan-Sep 2009)
Owner
SWH
Radio Skonto
Super FM grupa
Mix FM grupa
State radio
MTG
Pik FM
Radio revenue
LVL (000s)
6,715.2
3,848.2
3,678.5
2,314.9
2,266.8
1,920.3
945.2
Source: TNS Latvia, Gallup AdFacts
Owner
Super FM grupa
Radio Skonto
Mix FM grupa
SWH
MTG
State radio
Pik FM
Radio revenue
LVL (000s)
2,584.7
2,222.6
2,102.3
2,096.6
1,451.4
1,320.3
297.0
Source: TNS Latvia, Gallup AdFacts
222
LATVIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 3,307
Type, size and cost of sites
Number of
sites
2,425
566
316
Type/size of display
Busshelters/citylights 1.20x1.76m
Collumn/pillars 1.38x2.98m
Billboards 6.00x3.00m
Source: Outdoor companies
Top ten outdoor
advertisers (2008)
Advertiser
Tele2
Bite
LMT
Maxima
Linstow
Krewel Meuselbach
Lattelecom
Hesburger
Rimi
Robert Bosch
Outdoor expenditure
LVL (000s)
1,651.1
670.4
477.5
414.6
305.1
295.0
249.3
240.0
234.3
229.4
Source: TNS Latvia, Gallup AdFacts
Top ten outdoor product
categories (2008)
Category
Mobile communication
Retail
Concerts/festivals/shows
Financial services
Alcoholic beverages
Catering
Remedies
Clothing
Hot drinks
Theatre/art/culture
Outdoor expenditure
LVL (000s)
3,103.9
1,304.4
821.6
443.7
386.9
381.5
367.0
350.0
317.2
302.8
Source: TNS Latvia, Gallup AdFacts
223
Cost per panel
per month LVL
280
680
480
LATVIA: OUTDOOR
Top ten outdoor
advertisers (Jan-Sep 2009)
Top ten outdoor product
categories (Jan-Sep 2009)
Outdoor expenditure
Advertiser
LVL (000s)
Tele2
836.6
Bite
805.4
LMT
592.7
Maxima
310.5
Rimi
254.6
Latvijas Koncerti
235.0
Lattelecom
223.9
Junior Achievement Latvij
210.0
Krewel Meuselbach
152.1
Linstow
149.0
Outdoor expenditure
Category
LVL (000s)
Mobile communication
2,144.8
Retail
932.4
Telecommunications
495.6
Public organizations
493.2
Concerts/festivals/shows
473.7
Remedies
353.7
Alcoholic beverages
192.2
Governmental institutions
184.8
Building materials
165.5
Clothing
163.2
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top outdoor
contractors (2008)
Top outdoor
contractors (Jan-Sep 2009)
Contractor
JC Decaux
Euro AWK
Clear Channel
Outdoor revenue
LVL (000s)
5,588.4
4,054.5
2,356.3
Source: TNS Latvia, Gallup AdFacts
Contractor
JC Decaux
Euro AWK
Clear Channel
Outdoor revenue
LVL (000s)
3,347.6
2,243.5
2,031.4
Source: TNS Latvia, Gallup AdFacts
224
LATVIA: CINEMA
CINEMA
Number of cinema screens: 40
Source: Pirmā Līnija
Average CPT: LVL 180
Number of screens used in typical
national campaign: 15
Source: Pirmā Līnija
Trend in admissions
2004
2005
2006
2007
2008
Admissions
(mill)
1.1
1.2
1.6
1.8
1.8
Source: Count of Forum Cinema (14 screens)
Cinema audience profile
Age
15-24
25-34
35-49
50+
Sex
Male
Female
Income per family member (LVL)
<100
101-150
151-200
201-300
>300
unknown
%
55.6
16.6
19.5
8.2
%
49.0
51.0
%
15.2
13.4
9.6
11.8
21.6
28.4
Source: TNS Latvia, TNS Atlas, Spring 2009
Top ten films (2008)
Gross takings
LVL (000s)
75.8
75.1
65.1
58.3
54.8
52.3
46.7
44.0
43.1
41.0
Film
Journey To The Centre Of Earth 3D
Sex And The City
Quantum Of Solace
Mamma Mia!
Kung Fu Panda
Madagascar 2
Mummy 3
Wall-E
Hancock
Horton Hears A Who
Source: ZenithOptimedia records
225
LATVIA: INTERNET
INTERNET
Homes with internet connection: 430,000 (51.3%)
Adult internet users: 937,000 (48.7%)
Adult internet users with home broadband: 693,000 (36.0%)
Typical monthly cost of internet access: LVL13-LVL19
Average minutes spent online
Total
Per day
Adults
286
Source: TNS Latvia, Internet Survey Spring 2009, Supernova dayorder survey Spring 2009, All 18+
Cost of display ads
Top ten search keywords
Typical cost per thousand impressions
Type
LVL (gross)
Billboard
1.50
Expand billboard/flag
3.60
Navibox (large rectangle)
2.15
Floating/overlay
12.00
Startpage
16.30
Skyscraper/tower
2.50
Videoad
2.70
Pop-up
4.50
Streaming video
7.10
Keyword
video
karte
google
torrent
radio
games
youtube
nokia
draugiem.lv
programma
Source: TOP internet portals*
Source: Google, October 2009
*Inbox.lv, Draugiem.lv, One.lv, Delfi.lv, Rus.delfi.lv, Apollo.lv, Kasjauns.lv, Tvnet.lv, Diena.lv
Internet user profile
Age
15-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income per family member (LVL)
<100
101-150
151-200
201-300
>300
unknown
%
32.0
24.8
34.2
6.4
2.3
%
48.1
51.9
%
17.4
13.9
11.1
13.4
14.0
30.2
Source: TNS Latvia, Internet Survey Spring 2009
Note: Profile for internet users who have been online within
the past 7 days.
226
LATVIA: INTERNET
Top ten internet sites (Sep 2008)
Site
Inbox.lv
Ss.lv
Delfi.lv
Tvnet.lv
One.lv
Apollo.lv
1188.lv
Zip.lv
Boomtime.lv
Reklama.lv
Top ten internet sites (Sep 2009)
Unique visitors
per month
746,756
544,056
518,080
414,177
392,141
357,710
319,031
288,024
220,871
219,388
Site
Inbox.lv
Draugiem.lv
Ss.lv
Delfi.lv
Tvnet.lv
Apollo.lv
One.lv
Zip.lv
1188.lv
Mammam.lv
Unique visitors
per month
795,115
689,007
613,340
589,389
429,442
390,217
363,951
329,871
309,845
257,351
Source: Gemius Audience, September 2008
Source: Gemius Audience, September 2009
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Internet expenditure
Advertiser
LVL (000s)
Tele2
479.3
Bite
352.9
Lattelecom
248.3
Hansabanka
217.3
LMT
147.2
Skandi Auto, Aura Auto
132.0
Maxima
113.6
Amserv Motors, Wess Motors
104.9
Studio Moderna
100.6
Acme Film
100.4
Internet expenditure
Category
LVL (000s)
Mobile communication
973.8
Cars
907.0
Internet
887.1
Financial services
617.5
Retail
268.3
Real estate
222.5
Concerts/festivals/shows
220.9
Telecommunications
203.4
Passenger transport
186.8
Insurance services
159.9
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
227
LATVIA: INTERNET
Top ten internet
advertisers (Jan-Sep 2009)
Advertiser
Bite
Tele2
LMT
Studio Moderna
BT1
Acme Film
Modern Times Group
Toyota Baltic
Turības Mācību Centrs
Lattelecom
Top ten internet product
categories (Jan-Sep 2009)
Internet expenditure
LVL (000s)
522.8
411.0
360.1
126.1
116.1
107.4
104.0
103.6
91.3
89.4
Internet expenditure
Category
LVL (000s)
Mobile communication
1,387.4
Internet
678.7
Cars
400.3
Retail
381.8
Financial services
361.3
Concerts/festivals/shows
309.0
Electronic media
248.3
Telecommunications
247.4
Education
207.5
Movies
188.3
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top ten internet
owners (2008)
Top ten internet
owners (Jan-Sep 2009)
Owner
Delfi
Inbox.lv
Tvnet.lv
Apollo City
DB.lv
ss.lv
Diena.lv
Sportacentrs.com
1188.lv
Orb.lv
Internet revenue
LVL (000s)
2,959.8
1,795.8
778.0
369.8
244.6
102.5
76.5
67.2
21.6
20.3
Source: TNS Latvia, Gallup AdFacts
Owner
Draugiem.lv
Inbox.lv
Delfi
Tvnet.lv
Apollo City
DB.lv
KasJauns.lv
Diena.lv
Sportacentrs.com
Orb.lv
Internet revenue
LVL (000s)
1,950.8
1,631.6
1,501.5
523.0
362.7
313.8
259.3
66.2
59.3
13.1
Source: TNS Latvia, Gallup AdFacts
228
LATVIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Weekly
94.7
60.3
46.6
66.1
10.2
52.5
Conventional television
Newspapers
Magazines
Radio
Cinema
Internet
Source: TNS Atlas, Supernova, Dayorder survey Spring 2009, All 18+
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Tele2
Coca-Cola
Studio Moderna
Danone
Henkel
LMT
Bite
Reckitt Benckiser
Modern Times Group
Top ten overall product
categories (2008)
Media expenditure
LVL (000s)
26,905
22,796
12,366
12,092
10,666
10,558
9,147
8,681
8,491
8,464
Media expenditure
Category
LVL (000s)
Mobile communication
48,031
Household hygiene
21,726
Concerts/festivals/shows
20,098
Remedies
19,351
Financial services
19,322
Cold drinks
18,218
Retail
17,581
Hair care
14,392
Cars
13,969
Milk/cheese
13,352
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
Top ten overall
advertisers (Jan-Sep 2009)
Top ten overall product
categories (Jan-Sep 2009)
Advertiser
Procter & Gamble
Tele2
Coca-Cola
Henkel
Modern Times Group
LMT
Studio Moderna
Bite
Danone
Reckitt Benckiser
Media expenditure
LVL (000s)
14,056
11,703
10,198
9,982
8,661
8,572
8,185
7,635
7,379
6,618
Media expenditure
Category
LVL (000s)
Mobile communication
32,547
Concerts/festivals/shows
15,981
Retail
15,696
Cold drinks
14,054
13,534
Household hygiene
Electronic media
12,430
Hair care
10,937
Alcoholic beverages
10,903
Remedies
10,437
Milk/cheese
9,544
Source: TNS Latvia, Gallup AdFacts
Source: TNS Latvia, Gallup AdFacts
229
LATVIA: MEDIA REACH/OVERALL
Top ten media
owners (2008)
Owner
MTG
LNT & TV5
BMA
State channels
MTV
Dienas mediji
SWH
Petits
JC Decaux
Santa
Top ten media
owners (Jan-Sep 2009)
Media revenue
LVL (mill)
174.6
101.6
40.4
10.1
9.1
7.6
6.7
6.7
5.6
4.7
Owner
MTG
LNT & TV5
BMA
State channels
JC Decaux
Petits
Super FM
Euro AWK
Radio Skonto
Rīgas viļņi
Source: TNS Latvia, Gallup AdFacts
Media revenue
LVL (mill)
118.5
67.8
28.4
4.2
3.3
3.2
2.6
2.2
2.2
2.2
Source: TNS Latvia, Gallup AdFacts
230
LITHUANIA: ECONOMIC DATA
LITHUANIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 2.36 Litas at 2008 rate
2003
2004
2005
2006
2007
2008
62.7
10.1
78.4
8.9
72.1
14.9
87.7
12.0
82.8
14.9
97.1
10.7
98.1
18.5
108.9
12.1
111.5
13.6
111.5
2.4
18.2
22.8
21.1
25.7
24.4
28.6
29.2
32.4
33.6
33.6
26.6
33.2
30.6
37.2
35.1
41.2
41.6
46.2
47.3
47.3
Gross Domestic Product (Litas billion)
at current prices
% change
at 2008 prices
% change
48.6
6.4
60.9
5.0
52.1
7.2
65.1
6.9
57.0
9.4
72.0
10.6
Gross Domestic Product per capita (Litas 000s)
at current prices
at 2008 prices
14.0
17.5
15.0
18.8
16.5
20.9
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
20.6
25.8
22.1
27.6
24.2
30.5
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
5.9
7.4
6.4
8.0
7.0
8.9
7.7
9.7
8.9
10.9
10.4
12.2
12.4
13.7
14.2
14.2
3.5
3.5
3.5
3.4
3.4
3.4
3.4
3.3
80.0
0.3
79.1
-1.1
80.0
1.1
82.1
2.7
85.3
3.8
90.2
5.7
100.0
10.9
1.41
1.41
1.39
1.49
1.50
1.58
1.64
8.8
7.6
22.9
19.7
15.9
11.6
24.5
17.8
18.0
6.4
Population
Millions
Consumer Price Index
2008=100
% change
79.8
1.3
Ad.spend as a % of GDP
1.12
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
43.3
41.5
34.4
34.1
9.4
10.6
Source: IFS, ZenithOptimedia
231
LITHUANIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in LTL (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
440
408
359
530
703
777
837
1,023
1,187
1,464
1,720
Newspapers
194
131
99
108
118
129
152
159
177
184
196
Magazines
26
37
36
39
44
52
58
63
80
99
135
TV
203
224
211
369
524
578
606
777
907
1,145
1,340
Radio
17
16
14
14
16
19
20
24
22
35
48
Cinema Outdoor
23
19
22
16
31
26
0.2
32
0.1
40
0.7
41
0.7
50
1.1
57
Internet
5
10
16
35
51
Advertising expenditure in LTL (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
569
524
456
664
879
982
1,046
1,246
1,392
1,623
1,720
Newspapers
251
168
125
136
148
163
190
194
208
204
196
Magazines
33
47
45
48
55
65
73
77
94
110
135
TV
262
288
267
463
655
730
758
946
1,064
1,270
1,340
Radio
22
21
18
17
20
24
25
29
26
39
48
Cinema Outdoor
30
24
27
20
39
33
0.2
39
0.1
49
0.8
48
0.8
55
1.1
57
Internet
6
12
19
39
51
Source: TNS Gallup, ZenithOptimedia estimates
Notes: 1. Before discounts
2. Classified included from 2005
3. Production costs excluded
4. Agency commission excluded
5. Internet includes banners and other display; excludes classified and paid-search
6. TV figures do not include cable/satellite channels
Main advertising restrictions
Tobacco: Banned.
Alcohol: Banned on TV and radio from 0600-2300; banned on covers of
newspapers and magazines; banned at mass events,
in educational and medical establishments, on public transport
and at gas stations. All alcohol ads will be prohibited from 2012.
Pharmaceutical: OTC only.
Children's: No restrictions.
Political: Banned on TV and radio. Permitted with restrictions outdoors.
232
LITHUANIA: POPULATION
POPULATION
Land area (km2)
Capital city
Languages
Currency
65,300
Vilnius
Lithuanian, Russian
Litas (LTL)
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
259
268
231
239
230
150
182
1,559
Female
(000s)
246
258
225
249
260
198
354
1,790
Total
(000s)
505
526
456
488
490
348
536
3,349
Source: Lithuania Statistics Department
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
313
136
528
72
170
1,219
Female
(000s)
387
144
564
91
223
1,409
Total
(000s)
700
280
1,092
163
393
2,628
Source: TNS Gallup
Definition of adult status
AB = higher and intermediate managerial
C1 = specialists with higher education (non-manual
labour)/small business owners
C2 = specialists (non-manual labour)
D = manual labour specialists and non-manual labour specialists
with low education
E = lower education manual labour specialists, farmers and small
business owners
233
LITHUANIA: TELEVISION
TELEVISION
Main channels
Channel
Non-commercial
LTV2
Commercial
TV3
TV6
LNK
TV1
LTV
BTV
PBK
Lietuvos ryto TV
MTV
Daily
hours of
transmission
Ad mins
per
week
16
-
19
16
19
17
18
18
20
17
19
1,080
835
950
740
360
750
900
540
400
Peak
time
1845-2130
2100-2230
1845-2130
2100-2230
2030-2200
2000-2300
1915-2215
2100-2200
2130-2330
Peak rate
30 sec
(LTL)
1,710
1,260
1,740
750
1,065
750
825
1,200
210
Source: TNS Gallup
Cost/audience
Channel
TV3
TV6
LNK
TV1
LTV
BTV
PBK
Lietuvos ryto TV
MTV
Peak adult
audience
(000s)
280
33
300
27
200
97
55
33
3
Source: ZenithOptimedia
Average CPT (all commercial channels): LTL 9.3
234
30 sec peak
adult CPT
(LTL)
6.1
38.2
5.8
27.8
5.3
7.7
15.0
36.4
70.0
LITHUANIA: TELEVISION
Share of viewing & ad revenue
Channel
Non-commercial
LTV2
Commercial
TV3
TV6
LNK
TV1
LTV
BTV
PBK
Lietuvos ryto TV
MTV
Others (disclosed)
Share of viewing (%)
2008
Individuals
Adults
1.0
1.1
-
25.8
1.9
20.9
1.8
13.3
7.7
5.7
1.2
0.3
20.9
23.7
1.8
20.9
1.6
14.3
7.6
6.4
1.3
0.2
20.9
749,381
35,196
508,292
18,611
111,873
87,061
73,794
5,359
41,933
-
Source: TNS Gallup
Top ten television programmes (2008)
Programme
Auksiniai svogūnai 2008
Nekviesta meilė 2
Žvaigždžių duetai
NUO...IKI...
SUPER LT
TV3 Žinios
Ka daryti. Radzi koncertas
Gerto Hofo Sviesu spektaklis
Sroves
Kelias į žvaigždes. Finalas
Channel
TV3
LNK
LNK
LNK
LNK
TV3
LNK
LTV
LNK
LNK
Source: TNS Gallup
235
Ad revenue
2008
LTL (000s)
Adult
TVR
24.5
23.8
23.7
22.5
21.5
21.5
20.9
20.4
20.0
19.9
LITHUANIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Tele2
Viasat
Omnitel
Studio Moderna
Reckitt Benckiser
Coca-Cola
Danone Group
Maxima
Unilever
Top ten television product
categories (2008)
TV expenditure
LTL (000s)
98,285
87,638
64,503
53,639
50,668
47,350
46,551
43,919
31,891
27,518
TV expenditure
Category
LTL (000s)
Mobile communication
165,479
Remedies
135,727
Electronic media
134,285
Concerts/festivals/shows
104,618
Household hygiene
96,519
Retail
84,174
Cold drinks
70,877
Hair care
56,257
Milk/cheese
52,604
Confectionery
45,222
Source: TNS Gallup
Source: TNS Gallup
Top television
owners (2008)
Top television channels (2008)
Owner
MTG
MG Baltic
LTV
Baltomedia
BMA
MTV Baltic
Lietuvos Rytas
Source: TNS Gallup
TV revenue
LTL (000s)
784,577
526,903
111,873
87,061
73,794
41,933
5,359
Sales house
TV3
LNK
LTV
BTV
PBK
MTV
TV6
TV1
Lietuvos rytas TV
Source: TNS Gallup
236
TV revenue
LTL (000s)
749,381
508,292
111,873
87,061
73,794
41,933
35,196
18,611
5,359
LITHUANIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily N=National R=Regional
Adult
Full page Adult CPT Full page
F=Free
Circulation readership
B/W
B/W
Colour
Title
(000s)
(000s)
LTL
LTL
LTL
15 minučių (d, N, F)
100
390
16,432
42.1
16,432
Vakaro žinios (d, N)
61
596
11,210
18.8
14,573
Lietuvos rytas (d, N)
60
475
13,094
27.6
15,713
Sostinė (d, R)
42
68
7,051
103.7
8,461
Kauno diena (d, R)
36
114
10,270
90.1
10,270
Respublika (d, N)
31
226
12,229
54.1
15,898
Lietuvos žinios (d, N)
21
64
5,135
80.2
6,676
Šiaulių kraštas (d, R)
16
119
6,115
51.4
8,560
Verslo žinios (d, N)
15
81
12,100
149.4
16,940
Klaipėda (d, R)
10
83
8,216
99.0
8,216
Source: TNS Gallup, ZenithOptimedia
Average CPT (B/W): LTL 46.0
Top ten newspaper
advertisers (2008)
Advertiser
Maxima
Tele2
Bite
Palink
Omnitel
Elektromarkt
Svyturys-Utenos Alus
DNB Nord Bankas
Senukai
Topo Centras
Newspaper expenditure
LTL (000s)
5,405
3,605
3,085
2,432
2,275
1,743
1,651
1,637
1,627
1,579
Source: TNS Gallup
237
LITHUANIA: NEWSPAPERS
Top ten newspaper product
categories (2008)
Category
Concerts/festivals/shows
Retail
Financial services
Theatre/art/culture
Cars
Mobile communication
Real estate
Electronic media
Sporting/recreation
Alcoholic beverages
Newspaper expenditure
LTL (000s)
25,949
14,881
12,837
11,419
10,626
10,159
9,222
9,207
8,657
7,273
Source: TNS Gallup
Top ten newspaper
owners (2008)
Owner
Respublika
Lietuvos Rytas
Kauno Diena
Verslo Zinios
15 Minuciu
Siauliu Krastas
Valstieciu Laikrastis
Lietuvos Zinios
Ukininko Patarejas
Sekunde
Newspaper revenue
LTL (000s)
103,185
68,881
49,695
23,002
13,739
10,336
9,084
7,331
6,693
5,839
Source: TNS Gallup
Top ten newspaper (2008)
sales houses
Sales house
Lietuvos Rytas
Respublika
Laisvalaikis
Vakaro Zinios
Verslo Zinios
Kauno Diena
Klaipeda
15 Min
Vakaru Ekspresas
Siauliu Krastas
Newspaper revenue
LTL (000s)
50,782
34,601
24,118
23,537
23,002
22,684
17,147
13,739
12,037
10,336
Source: TNS Gallup
238
LITHUANIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
Title
TV listings
TV publika (w)
TV antena (w)
Ekspress nedelia (w)
TV gidas (w)
Women's
Žmonės (w)
Panelė (m)
Ji (w)
Cosmopolitan (m)
Laima (m)
Ieva (m)
Moteris (m)
Edita (m)
Tavo vaikas (m)
General interest
Gyvenimo būdas (w)
Stilius (w)
Laisvalaikis (w)
Brigita/Julius (w)
Psichologija Tau (m)
IT
Computer Bild (m)
Business
Verslo klasė (m)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
LTL
LTL
LTL
239
160
68
50
447
180
105
22,522
11,571
5,843
2,500
25.9
32.5
23.8
17,325
11,571
4,674
2,500
145
50
45
38
25
22
21
20
13
423
141
78
76
104
72
118
76
58
8,600
7,400
2,500
8,000
7,400
7,200
7,100
4,000
3,300
20.3
52.5
32.1
105.3
71.2
100.0
60.2
52.6
56.9
8,600
7,400
2,500
8,000
7,400
7,200
7,100
4,000
3,300
149
58
50
41
8
158
170
106
92
60
20,644
8,526
15,680
8,000
3,300
130.7
50.2
147.9
87.0
55.0
18,471
8,526
15,680
8,000
3,300
12
84
3,400
40.5
3,400
23
66
9,000
136.4
9,000
Source: ZenithOptimedia
Average CPT (Colour): LTL 55.1
239
LITHUANIA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
LTL (000s)
L'Oréal
3,502
Maxima
2,850
Procter & Gamble
1,880
Bite
1,740
Tele2
1,428
Omnitel
1,349
Stumbras
1,279
Palink
1,266
Svyturys-Utenos Alus
1,231
Beiersdorf
1,063
Magazine expenditure
Category
LTL (000s)
Alcoholic beverages
10,909
Cars
8,145
Remedies
7,818
Retail
7,803
Skincare
6,749
Mobile communication
6,398
Clothing
5,463
Perfume
3,612
Decorative cosmetics
3,436
Electronic media
2,792
Source: TNS Gallup
Source: TNS Gallup
Top ten magazines (2008)
Sales house
Zmones
TV Antena
Stilius
Laima
Moteris
Cosmopolitan
Panele
Verslo Klase
Versus
Ieva
Magazine revenue
LTL (000s)
21,040
17,006
9,832
7,129
6,303
5,449
4,506
4,421
2,961
2,819
Source: TNS Gallup
240
LITHUANIA: RADIO
RADIO
Number of commercial radio stations: 34
Source: TNS Gallup
Average daily listening minutes per adult: 193
Source: TNS Gallup
Costs/audiences
Station
National
LR1
Pūkas
Lietus
M-1
M-1 Plius
Zip FM
Russkoje Radio Baltija
Power Hit Radio
Radiocentras
Main regional
Kelyje
Laluna
Type
Peak
time
Peak rate Peak adult 30 sec peak
(30 sec) audience adult CPT
(LTL)
(000s)
(LTL)
music/talk
music/talk
music/talk
music/talk
music/talk
music/talk
music/talk
music/talk
music/talk
0700-0800
0800-0900
0700-0800
0900-1000
0900-1000
1200-1300
1000-1100
1500-1600
0900-1000
420
275
285
315
180
130
190
120
260
614
275
308
302
97
110
267
99
226
0.7
1.0
0.9
1.0
1.9
1.2
0.7
1.2
1.2
music/talk
music/talk
0800-0900
0900-1100
60
54
98
58
0.6
0.9
Source: TNS Gallup, ZenithOptimedia
Average CPT (all commercial stations): LTL 0.9
241
LITHUANIA: RADIO
Top ten radio
advertisers (2008)
Advertiser
Norfos Mazmena
Tele2
Relax Live
Eurovaistine
Maxima
Palink
Bite
Valentis
Litfarma
TEO
Radio expenditure
LTL (000s)
1,895
1,822
1,776
1,758
1,640
1,622
1,260
847
794
688
Top ten radio product
categories (2008)
Radio expenditure
Category
LTL (000s)
Concerts/festivals/shows
8,141
Retail
7,841
Remedies
5,044
Mobile communication
3,598
Electronic media
3,345
Medical services/institutions
3,212
Gambling
2,599
Theatre/art/culture
2,065
Cars
1,707
Financial services
1,645
Source: TNS Gallup
Source: TNS Gallup
Top radio
owners (2008)
Top radio
sales houses (2008)
Owner
M1
Baltomedia
LR1
Pukas
Source: TNS Gallup
Radio revenue
LTL (000s)
27,907
19,592
11,087
4,603
Sales house
M1
Radiocentras
LR1
Lietus
Russkoje Radio Baltija
Pukas
M1 Plius
Source: TNS Gallup
242
Radio revenue
LTL (000s)
15,166
11,378
11,087
8,837
8,214
4,603
3,904
LITHUANIA: OUTDOOR
OUTDOOR
Type, size and cost of sites
Cost per panel
per month (LTL)
1,440
1,800
3,800
5,000
3,200
Type/size of display
Bus shelter/city light
Collumns
Billboard (6x3 m, 4x6 m)
Billboard (15x5 m)
Triangular pillar
Source: ZenithOptimedia
Top ten outdoor
advertisers (2008)
Top ten outdoor product
categories (2008)
Outdoor expenditure
Advertiser
LTL (000s)
Omnitel
5,356
Bite
4,608
Tele2
3,976
Svyturys-Utenos Alus
1,628
Samsung Electronics
1,590
Kalnaplio_Tauro Grupe
1,489
Maxima
1,372
Husqvarna
1,127
Unilever
1,056
Rimi
988
Outdoor expenditure
Category
LTL (000s)
Mobile communication
14,996
Retail
5,418
Alcoholic beverages
3,983
Theatre/art/culture
2,958
Concerts/festivals/shows
2,804
Financial services
2,068
Cars
1,891
Real estate
1,599
Furniture
1,597
Insurance services
1,456
Source: TNS Gallup
Source: TNS Gallup
Top ten outdoor
contractors (2008)
Outdoor revenue
Contractor
LTL (000s)
JCDecaux
65,923
Clear Channel
6,240
Kata
5,186
Baltijos Vaizdine Reklama
4,922
Audora
1,684
Gijota
1,419
Dizrega
1,224
ETN Baltic
1,128
Rodiklis
764
Zoom Out
616
Source: TNS Gallup
243
LITHUANIA: CINEMA
CINEMA
Number of cinema screens: 150 approx.
Source: ZenithOptimedia
Average cost of a 60 sec. spot per screen
per contact: LTL 0.55
Source: ZenithOptimedia
Average CPT: LTL550
Source: ZenithOptimedia
Trend in takings
Gross takings
LTL (000s)
190
135
669
666
1,174
2004
2005
2006
2007
2008
Source: TNS Gallup
Top ten cinema
advertisers (2008)
Advertiser
Bite
Akropolis
Red Bull
Palink
Effigy
Tele2
Chips
Leidykla Obuolys
Nestlé
Samsung Electronics
Cinema expenditure
LTL (000s)
274
91
83
78
48
41
37
36
35
34
Source: TNS Gallup
244
LITHUANIA: CINEMA
Top ten films (2008)
Gross takings
LTL (000s)
117
71
42
40
36
32
31
30
28
28
Film
Madagascar 2
Quantum Of Solace
Kung Fu Panda
My Best Friend's Girl
The Accidental Husband
Burn After Reading
Righteous Kill
Viki Kristina Barselona
Max Payne
Ironyja Sudby. Prodolzenija
Source: TNS Gallup
Top ten cinema product categories (2008)
Category
Mobile communication
Retail
Clothing
Telecommunications
Cold drinks
Confectionery
Perfume
Food products - other
Concerts/festivals/shows
Remedies
Cinema expenditure
LTL (000s)
293
169
95
86
83
76
58
48
39
29
Source: TNS Gallup
Top cinema owners (2008)
Owner
Forum Cinemas
Cinamonas
Atlantis Cinemas
Cinema revenue
LTL (000s)
1,139
27
5
Source: TNS Gallup
Top cinemas (2008)
Sales house
Kaunas Forum Cinemas
Forum Cinemas Akropolis
Forum Cinemas Vingis
Forum Cinemas Babilonas
Cinamonas
Saule
Garsas
Atlantis Cinemas
Cinema revenue
LTL (000s)
508
347
206
48
27
21
9
5
Source: TNS Gallup
245
LITHUANIA: INTERNET
INTERNET
Typical monthly cost of internet access: LTL 40
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(LTL)
Regular banner
7
Expanding banner
11
Floating banner
60
Poltergeist
120
Source: ZenithOptimedia
Internet user profile
Age
15-19
20-29
30-39
40-49
%
20.0
29.0
21.0
17.0
50-59
60+
Sex
Male
Female
Social status
A
B
C1
C2
D
E
8.0
4.0
%
48.0
52.0
%
24.0
17.0
15.0
38.0
2.0
5.0
Source: Gemius Audience
Source: ZenithOptimedia
Top ten internet sites (2008)
Site
delfi.lt
one.lt
plius.lt
lrytas.lt
alfa.lt
skelbiu.lt
draugas.lt
zebra.lt
videogaga.lt
blogas.lt
Keyword
darbo
delfi
games
one
one.lt
programa
tv
video
youtube
zaidimai
Typical cost per click
(LTL)
0.20-0.29
0.32-0.49
1.53-2.04
2.41-3.21
0.71-0.95
1.46-1.89
1.95-2.67
2.13-2.66
3.08-3.87
0.32-0.49
Unique visitors
per month
919,120
915,329
718,809
651,241
537,499
524,190
511,137
488,876
464,956
440,278
Source: Gemius Audience
246
LITHUANIA: INTERNET
Top search engines (2008)
Search engine
google.lt*
Source: Gemius Audience
*used by 98.1% of internet users
Top ten internet
advertisers (2008)
Top ten internet product
categories (2008)
Internet expenditure
Advertiser
LTL (000s)
Bite
2,931
Omnitel
2,281
Tele2
1,897
Flylal-Lithuanian Airlines
1,342
Maxima
1,316
Studio Moderna
824
Air Baltic
821
TEO
802
BPC Travel
795
Toyota
789
Internet expenditure
Category
LTL (000s)
Mobile communication
6,747
Financial services
3,483
Cars
3,227
Passenger transport
2,527
Real estate
2,373
Travel
2,327
Retail
2,197
Telecommunications
1,858
Alcoholic beverages
1,407
Computers
1,145
Source: TNS Gallup
Source: TNS Gallup
Top ten internet
owners (2008)
Owner
delfi.lt
one.lt
Tradedoubler network
Ad Target
lrytas.lt
vz.lt
supermama.lt
asa.lt
alfa.lt
zebra.lt
Internet revenue
LTL (000s)
18,909
11,118
5,867
4,772
3,933
1,942
1,131
1,022
908
471
Source: TNS Gallup
247
LITHUANIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
70.0
56.0
86.0
38.0
Conventional television
Newspapers
Magazines
Radio
Internet
Weekly
88.0
76.0
73.0
91.0
43.0
Monthly
93.0
80.0
73.0
93.0
44.0
Source: TNS Gallup
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Tele2
Viasat
Omnitel
Studio Moderna
Reckitt Benckiser
Coca-Cola
Maxima
Danone
Bite
Top ten overall product
categories (2008)
Media expenditure
LTL (000s)
100,833
100,410
68,254
65,517
52,307
47,910
46,829
44,477
44,434
39,057
Source: TNS Gallup
Category
Mobile communications
Remedies
Electronic media
Concerts/festivals/shows
Retail
Household hygiene
Cold drinks
Hair care
Financial services
Alcoholic beverages
Source: TNS Gallup
Top ten
sales houses (2008)
Sales house
TV3
LNK
LTV
BTV
PBK
JCDecaux
Lietuvos Rytas
MTV
TV6
Respublika
Media revenue
LTL (000s)
749,381
508,292
111,873
87,061
73,794
65,923
50,782
41,933
35,196
34,601
Source: TNS Gallup
248
Media expenditure
LTL (000s)
207,693
153,753
150,619
144,099
123,821
97,308
73,526
58,693
57,473
55,898
MOLDOVA: ECONOMIC DATA
MOLDOVA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 12.39 MDL at 2008 rate
2003
2004
2005
2006
2007
2008
Gross Domestic Product (MDL million)
at current prices
% change
at 2008 prices
% change
19,052 22,556 27,619 32,032 37,652 44,754 53,354 64,574
18.9
18.4
22.4
16.0
17.5
18.9
19.2
21.0
40,393 45,424 49,765 51,321 53,875 56,778 60,237 64,574
8.3
12.5
9.6
3.1
5.0
5.4
6.1
7.2
Gross Domestic Product per capita (MDL)
at current prices
at 2008 prices
4,658
5,696
6,939
8,385 10,014 12,063 14,538 17,789
9,876 11,471 12,504 13,435 14,328 15,304 16,413 17,789
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
1,537
3,260
1,820
3,666
2,229
4,016
2,585
4,141
3,038
4,348
3,612
4,582
4,306
4,861
5,211
5,211
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
376
797
460
926
560
1,009
677
1,084
808
1,156
973
1,235
1,173
1,325
1,436
1,436
4.09
3.96
3.98
3.82
3.76
3.71
3.67
3.63
49.7
5.3
55.5
11.8
62.4
12.5
69.9
12.0
78.8
12.8
88.6
12.4
100.0
12.9
-
-
-
0.26
0.32
0.39
0.51
-
-
-
43.2
27.0
46.3
30.2
58.2
40.2
Population
Millions
Consumer Price Index
2008=100
% change
47.2
9.8
Ad.spend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
-
-
Source: IFS, ZenithOptimedia
249
MOLDOVA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in MDL million at current prices
2005
2006
2007
2008
Total
98.7
141.5
207.0
327.6
Newspapers
12.3
17.6
22.0
23.7
Magazines
6.6
9.5
11.8
12.8
TV
41.0
61.8
85.2
150.1
Radio Cinema Outdoor
16.2
1.0
21.6
23.0
1.2
27.0
24.3
1.5
60.9
27.0
3.7
108.2
Internet
1.4
1.4
2.0
Advertising expenditure in MDL million at constant 2008 prices
2005
2006
2007
2008
Total
141.3
179.5
233.7
327.6
Newspapers
17.6
22.3
24.8
23.7
Magazines
9.5
12.0
13.4
12.8
TV
58.6
78.4
96.2
150.1
Radio Cinema Outdoor
23.2
1.4
31.0
29.2
1.5
34.3
27.5
1.7
68.7
27.0
3.7
108.2
Internet
1.7
1.5
2.0
Source: AGB Moldova, TNS Moldova, ZenithOptimedia estimates
Notes:
1) Excludes agency commission
2) Excludes production costs
3) After discounts
Main advertising restrictions
Tobacco: Restricted on TV and outdoor.
Alcohol: Restricted on TV between 0700 and 2200, banned on newspaper front page.
Pharmaceutical: Must be certificated by the Moldovan Ministry of Health.
250
MOLDOVA: POPULATION
POPULATION
33,371
Chisinau
Moldovan, Russian, Gagauz
Moldovan Leu (MDL)
Land area km²
Capital city
Languages
Currency
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
322
346
279
229
253
149
139
1,717
Female
(000s)
306
335
276
242
284
183
230
1,855
Total
(000s)
628
680
555
470
538
332
369
3,573
Source: Moldova National Bureau of Statistics
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
49
86
108
372
906
1,521
Female
(000s)
13
186
265
314
888
1,665
Source: AGB Moldova 2008
Definition of adult status
AB = higher and intermediate managerial
C1 = supervisory/clerical
C2 = skilled manual
D = semi and unskilled manual
E = subsistence/inactive
251
Total
(000s)
62
272
373
686
1,793
3,186
MOLDOVA: TELEVISION
TELEVISION
Number of households (2007): 1,044,475
Number of television households (2007): 933,761 (89.4%)
Television homes with:
Colour
VCR
DVD
Cable (connection) - total
Satellite dish - total
90.3%
10.0%
35.0%
74.0%
8.3%
Source: TNS Moldova
Average minutes viewed per day per adult (2007): 120
Main channels
Channel
Commercial
PRIME
Moldova1
MuzTV
PRO TV
NIT
CTC
N4
TVC21
TV7_HTB
EuroTV
RenTV
THT_Bravo
2Plus
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
93
93
37
39
77
72
35
32
42
30
32
32
85
24
24
24
24
24
24
24
24
24
24
24
24
24
288
288
288
288
288
288
288
288
288
288
288
288
288
Source: AGB Moldova
252
MOLDOVA: TELEVISION
Cost/audience (2007)
Channel
PRIME
Moldova 1
MuzTV
PRO TV
NIT
CTC
TV7_HTB
THT_Bravo
2Plus
Peak rate Peak adult
30 sec
audience
(€)
(000s)
70
549
42
295
40
57
40
43
56
181
50
162
40
89
32
64
50
204
Peak
time
1930-2000
2200-2230
1900-1930
2000-2030
2230-2300
2230-2300
2200-2230
2130-2200
2230-2300
Source: AGB Moldova
Average CPT: €0.3
Share of viewing & ad revenue
Channel
Non-commercial
Moldova1
Commercial
PRIME
MuzTV
PRO TV
NIT
CTC
N4
TVC21
TV7_HTB
EuroTV
RenTV
THT_Bravo
2Plus
Share of viewing (%)
2007
Individuals
Adults
Ad revenue
2007
€ (mill)
1.1
1.1
0.3
70.2
0.9
1.4
6.6
12.9
0.9
0.0
5.1
0.1
0.7
0.0
0.3
72.5
0.7
1.5
6.3
10.5
0.8
0.0
5.6
0.1
0.7
0.0
0.2
10.0
0.4
0.4
1.5
1.0
0.2
0.1
0.9
0.1
0.2
0.2
0.4
Source: AGB Moldova
253
30 sec peak
adult CPT
(€)
0.1
0.1
0.7
0.9
0.3
0.3
0.4
0.5
0.2
MOLDOVA: TELEVISION
Top ten television
advertisers (2007)
TV expenditure
Advertiser
€ (mill)
Procter & Gamble
2.4
Moldcell
1.5
Efes Vitanta Moldova Brewery
1.4
Orange
1.4
Moldtelecom
1.4
Unilever
1.2
Nestle
1.1
Kraft Foods Inc
1.1
Patria Knhoteatp
1.0
Mobias Banca
0.9
Source: AGB Moldova
Top ten television product
categories (2007)
Category
Mobile communications
Shopping
Washing-up liquid
Bank operations
Beer
Entertainment
Coffee
Shampoo/soap
Conditioner
Chewing gum
TV expenditure
€ (mill)
4.8
3.4
2.5
2.1
1.6
1.5
1.3
0.9
0.8
0.7
Source: AGB Moldova
Top television
owners (2007)
Owner
PRIME SRL
NIT
Analitic Media
Dixi Media
TV revenue
€ (mill)
10
2
1
1
Source: ZenithOptimedia
Top television
sales houses (2007)
Sales house
Casa Media
Alkazar Media Services
TV revenue
€ (mill)
13
1
Source: ZenithOptimedia
254
MOLDOVA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly
Title
Komsomolskaya Pravda (w)
Antenna (w)
Makler (Friday) (w)
Arguments and Facts (w)
New Time (w)
Chance (w)
Extra Class (w)
Makler (Tuesday) (w)
Trud 9w)
Logos Press (w)
Office (w)
Analitique (w)
Chisinau News (w)
Makler Thursday (d)
SunTV Programm (w)
Capital (w)
Adult
Full page Adult CPT
Circulation readership
B/W
B/W
(000s)
(000s)
MDL
MDL
554
317
16,527
40
52
301
18,532
40
28
259
5,815
22
21
201
9,664
42
20
22
10,000
308
17
118
2,000
13
16
39
13
130
5,815
36
11
72
5,436
71
10
58
7,250
82
8
14
4,216
119
8
3
4,025
563
6
60
10,400
144
6
74
2,646
33
5
46
4
19
3,500
113
Source: TNS Moldova
Average CPT (b/w): MDL 64.2
Top ten newspaper
owners (2006)
Owner
Komsomolyskaya Pravda
Antenna
Makler
Arguments and Facts
SUN TV
Logos Press
TV Programe
СП
Saptamina
Chisinau News
Newspaper revenue
MDL (000s)
5,833
4,964
2,599
2,443
1,177
1,140
1,062
858
627
609
Source: ZenithOptimedia
255
MOLDOVA: MAGAZINES
MAGAZINES
Magazines
m=monthly
bm=bimonthly
Title
Banking (m)
Promo Plus (m)
Siesta Chisinau (m)
VIP Magazin (m)
Auto Expert (m)
Mobila & Design Interior (m)
Aquarelle (m)
Neorama (m)
Punkt (m)
Business Class (m)
Open Skies (bm)
Ostap (m)
Auto Market (m)
Chef (m)
Circulation
(000s)
11
10
6
4
4
4
3
3
3
3
3
2
-
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
34
700
21
9
413
46
17
260
15
54
600
11
17
633
37
21
700
33
79
660
8
10
513
51
6
1,162
194
20
700
35
2
1,200
600
6
350
58
18
700
39
3
-
Source: TNS Moldova
Average CPT (colour): €29.3
Top ten magazine
owners (2006)
Owner
Aquarelle
Profit
VIP Magazin
Siesta Chisinau
Auto Expert
Auto Market
Neorama
Promo Plus
Ostap
Viata Ta
Magazine revenue
MDL
3,276,846
1,350,830
1,054,675
580,222
460,350
416,027
341,485
259,891
227,657
187,363
Source: TNS Moldova, ZenithOptimedia estimates
256
MOLDOVA: RADIO
RADIO
Number of commercial radio stations: 24
Source: TNS Moldova
Costs/audiences
Station
National
Russkoie Radio
HIT FM
Radio Moldova
Main regional
Auto Radio
Retro FM
Radio Noroc
Serebreanii Dojdi
Kiss FM
€pa +
Type
Peak
time
Peak rate
(30 sec)
(€)
music
music
music
1800-1900
1800-1901
1200-1300
32
27
15
342
381
126
0.1
0.1
0.1
music
music
music
music
music
music
1100-1200
1500-1600
1300-1400
0900-1000
1700-1800
1700-1800
30
36
15
12
10
14
128
142
135
144
131
342
0.2
0.3
0.1
0.1
0.1
0.0
Source: ZenithOptimedia
Average CPT: €0.1
Top ten radio
owners (2006)
Owner
Poli Disc
Dixi Media
€pa Plus
Auto Radio
Radio Noroc
Retro FM
Silver Rain
Kiss FM
Auto FM
Radio Moldova
Radio revenue
(MDL)
6,498,007
5,325,038
3,011,569
2,285,058
1,936,008
1,911,656
1,741,190
1,477,373
1,473,315
1,436,786
Source: ZenithOptimedia
257
Peak adult 30 sec peak
audience
adult CPT
(000s)
(€)
MOLDOVA: OUTDOOR/CINEMA
OUTDOOR
Number of outdoor sites (2007): 2,450
Type, size and cost of sites (2007)
Type/size of display (m)
Billboard (3x6)
Light Box (1,20x1,80)
Brandmayer (20x12)
Number of
sites
1,400
1,000
50
Cost per panel
per month (MDL)
5,000
1,700
17,000
Source: ZenithOptimedia
CINEMA
Number of cinema screens (2007): 8
Source: ZenithOptimedia estimate
Average cost of a 60 sec. spot per screen
per week (2007): €350
Source: Cinema price lists
Number of screens used in typical
national campaign (2007): 5
Source: ZenithOptimedia estimate
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
A
B
C1
C2
%
32.3
23.5
22.5
9.3
%
47.0
53.0
%
57.3
29.8
12.4
0.5
Source: TNS Moldova
Top cinema owners (2006)
Owner
Patria
Flacara
Odeon
Source: ZenithOptimedia
258
MOLDOVA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults) (2006)
Television
Newspapers
Magazines
Radio
Outdoor
Daily
19
-
Weekly
40
-
Monthly
90
84
40
80
60
Source: ZenithOptimedia
OVERALL
Top overall
advertisers (2006)
Top ten overall product
categories (2006)
Media expenditure
Advertiser
MDL
Moldcell
21,700,560
Procter & Gamble
20,435,591
Efes Vitanta Mold. Brewery
15,107,151
Voxtel
13,585,132
InterMobCom
11,807,584
Kraft Foods
9,226,330
Mobias Banka
7,126,705
Context
6,929,233
Henkel
6,076,856
Media expenditure
Category
MDL
Mobile telecoms
59,393,120
Retail
30,360,881
Beer
15,285,186
Banking
15,039,443
Detergent
14,376,625
Culture/entertainment
14,262,892
Coffee
7,818,285
TV
6,412,934
Popular shows
5,711,436
Shampoo/soap
5,550,373
Source: ZenithOptimedia
Source: ZenithOptimedia
Top ten media
owners (2006)
Owner
Media Satelite
Media Pro
Dixi Media
NIT
Public Broadcaster
Analitic Media Grup
Poli Disc
Komsomolyskaya Pravda
Antenna
Aquarelle
Top
sales houses (2006)
Media revenue
MDL
187,012,860
42,602,584
41,052,411
19,219,159
10,184,905
10,151,126
6,498,007
5,832,921
4,964,109
3,276,846
Source: ZenithOptimedia
259
Sales house
Video International
Source: ZenithOptimedia
Media revenue
MDL
241,959,392
POLAND: ECONOMIC DATA
POLAND
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
1 US$ = 2.41 PLN at 2008 rate
2003
2004
2005
2006
2007
2008
925
9.7
1,020
5.8
983
6.4
1,062
4.1
1,060
7.8
1,132
6.6
1,175
10.9
1,227
8.3
1,266
7.7
1,266
3.2
24.2
26.7
25.7
27.8
27.8
29.7
30.8
32.2
33.2
33.2
384
423
408
441
440
470
488
509
526
526
Gross Domestic Product (PLN billion)
at current prices
% change
at 2008 prices
% change
780
4.7
915
-0.7
809
3.7
931
1.8
843
4.3
964
3.5
Gross Domestic Product per capita (PLN 000s)
at current prices
at 2008 prices
20.3
23.8
21.1
24.3
22.0
25.2
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
324
380
336
387
350
400
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
8.4
9.9
8.8
10.1
9.1
10.5
10.0
11.1
10.7
11.5
11.5
12.3
12.8
13.4
13.8
13.8
38.4
38.3
38.3
38.2
38.2
38.2
38.1
38.1
86.8
1.9
87.5
0.7
90.6
3.5
92.6
2.1
93.6
1.1
95.8
2.3
100.0
4.4
1.24
1.32
1.35
0.53
0.56
0.60
0.61
11.6
7.7
-57.8
-58.6
11.9
10.7
19.2
16.5
10.5
5.9
Population
Millions
Consumer Price Index
2008=100
% change
85.2
5.5
Ad.spend as a % of GDP
1.23
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
23.4
17.0
4.6
2.6
11.3
10.5
Source: IFS, ZenithOptimedia
260
POLAND: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in PLN million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
4,987
6,823
7,766
9,584
10,021
11,152
12,442
5,256
5,884
7,015
7,753
Newspapers
444
823
1,044
1,084
1,072
1,531
1,907
710
738
760
753
Magazines
701
969
1,123
1,254
1,250
1,433
1,738
833
855
893
916
TV
3,084
4,046
4,441
6,046
6,375
6,600
6,861
2,603
3,010
3,528
4,015
Radio
358
435
483
572
704
872
1,043
435
482
499
528
Cinema Outdoor Internet
7
392
14
536
27
631
18
48
555
24
44
543
33
99
566
50
128
678
87
53
474
148
60
523
215
72
670
593
95
707
738
Advertising expenditure in PLN million at const. 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
7,289
9,292
9,615
11,247
11,540
12,748
13,729
5,678
6,285
7,322
7,753
Newspapers
650
1,121
1,292
1,272
1,235
1,750
2,104
767
789
793
753
Magazines
1,025
1,320
1,391
1,471
1,439
1,639
1,918
900
913
932
916
TV
4,508
5,510
5,498
7,096
7,342
7,545
7,570
2,812
3,215
3,682
4,015
Radio
523
592
597
671
810
997
1,151
470
515
521
528
Cinema Outdoor Internet
11
573
20
730
34
781
22
57
651
28
50
625
38
113
647
57
142
748
96
57
512
160
64
559
230
75
699
619
95
707
738
Source: Expert Monitor, Media Watch, IAB
Notes: 1. Before discounts to 2004, after discounts from 2005
2. Includes classified in 2003 and 2004, otherwise excludes
3. Excludes production costs
4. Excludes agency commission
5. Excludes self-promotion
6. From 2007, internet includes paid search and email marketing, as well as
standard display
Main advertising restrictions
Tobacco: Banned.
Alcohol: Only beer, and this is restricted.
Pharmaceutical: OTC only.
Children's: Banned.
Political: No restrictions.
261
POLAND: POPULATION
POPULATION
304,459
Warsaw
Polish
Zloty (PLN)
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
4,207
2,158
3,148
2,459
2,777
2,125
1,541
18,415
Female
(000s)
3,801
3,057
3,067
1,749
2,538
2,245
3,264
19,721
Total
(000s)
8,007
5,215
6,215
4,208
5,315
4,371
4,804
38,136
Source: Central Statistical Office (December 2008)
Adult status
AB
C1
C2
D
E1
E2
Total
Male
(000s)
2,064
1,344
4,569
817
2,913
2,033
13,738
Female
(000s)
1,836
2,017
2,425
556
4,073
3,647
14,553
Total
(000s)
3,900
3,360
6,994
1,372
6,986
5,679
28,292
Source: TGI SMG/KRC Millward Brown
Definition of status
AB = managers and owners of private companies
C1 = non-manual workers
C2 = skilled and unskilled manual workers
D = farmers
E1 = retired
E2 = students/unemployed/housekeepers/other
262
POLAND: TELEVISION
TELEVISION
Number of households: 14,317,780
Number of television households: 13,759,000 (96.1%)
Television homes with:
Colour
VCR
DVD
Multiset
Cable (pass)
Cable (connection) - total
Satellite dish (DTH) - total
Digital satellite dish
99.9%
33.6%
48.3%
21.7%
10.9%
36.1%
21.4%
22.5%
Source: ES 2008
TV licence cost (per year, if any): PLN 204
Average minutes viewed per day per adult: 246
Main channels
Channel
Commercial
TVP2
TVP1
Polsat
TVP Info
TVN
TV CZTERY
TV Puls
TV Polonia
TVN 7
Tele 5
VIVA Polska
TVP Kultura
TVN24
TVN Style
Discovery
TVN Meteo
Mango24
TVN Turbo
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
99.9
99.8
95.2
94.7
88.4
74.0
69.5
59.3
55.3
53.5
53.0
50.1
49.8
48.8
48.7
48.7
48.4
48.4
22
22
24
21
24
24
23
24
24
24
24
19
24
23
24
24
24
23
876
874
160
667
1,432
178
1,095
48
1,380
1,216
671
92
653
503
1,102
216
526
263
POLAND: TELEVISION
Main channels cont.
Channel
TV5
4fun.tv
Eurosport
ITV
CNN
Animal Planet
Polsat 2
Polonia 1
Discovery Science
Discovery World
Polsat Sport
AXN
Superstacja
Euronews
DW
TV Biznes
MTV
BBC World
Fashion
Jetix
Zone Club
VH1
Cartoon Network/TCM
Kino Polska
Zone Reality
MiniMini
TVS
TVP Sport
Planete
France 24 Eng
ZDF
Technical
penetration
(%)
47.9
46.5
46.2
45.5
43.9
43.8
43.4
42.5
42.2
41.7
41.0
40.2
39.1
38.9
37.4
37.0
36.3
36.0
35.1
34.3
33.9
33.4
33.3
33.3
32.8
32.7
31.4
30.3
29.0
27.9
27.9
Daily
hours of
transmission
24
18
24
24
24
7
16
19
24
24
24
18
24
24
20
21
24
14
23
-
Source: AGB Nielsen Media Research
264
Ad mins
per
week
916
940
1,297
484
940
1,013
899
1,193
976
353
682
395
778
740
154
514
112
357
-
POLAND: TELEVISION
Cost/audience
Channel
TVP1
TVP2
Polsat
TVP Info/TVP3
TVN
TV4
PULS
TV Polonia
TVN 7
Tele 5
VIVA Polska
TVP Kultura
TVN24
Discovery
TVS
4fun.tv
AXN
Animal Planet
Cartoon Network/TCM
Discovery World
Discovery Civilisation
Comedy Central
Hallmark
ITV
Jetix Play
Kino Polska
Ale Kino
MTV Polska
Movies 24
National Geographic
Planete
Polsat News
Polsat Sport
TVN Meteo
TVN Style
TVN Turbo
Zone Club
Zone Europa
Zone Reality
Peak
time
1945-2000
2015-2030
2215-2230
2145-2159
1915-1930
2200-2215
2030-2045
2130-2145
2145-2200
2130-2145
1930-1945
2130-2145
2245-2300
2045-2100
1945-2000
1845-1900
2230-2245
2230-2245
2000-2015
2230-2245
2130-2145
1845-1859
2145-2200
1845-1900
1745-1800
2045-2100
2115-2130
2130-2145
2115-2130
2130-2145
2200-2215
1900-1915
2130-2145
2130-2145
2200-2215
2245-2300
2230-2245
2245-2300
2230-2245
Peak rate
30 sec
(PLN)
49,377
33,290
38,328
3,000
41,245
2,411
3,493
1,125
2,142
955
2,028
506
3,659
1,292
567
1,259
7,167
693
2,522
600
435
1,009
1,931
365
800
272
665
1,604
380
940
427
320
1,989
90
1,176
736
1,575
632
565
Peak adult
audience
(000s)
4,239
3,400
2,250
736
3,489
277
103
82
273
49
55
29
384
58
24
15
155
39
98
23
8
29
47
11
11
27
39
52
18
33
23
15
75
17
45
66
71
24
18
Source: AGB Nielsen Media Research
Average CPT (all commercial channels): PLN 12.9
265
30 sec peak
adult CPT
(PLN)
11.6
9.8
17.0
4.1
11.8
8.7
34.0
13.8
7.8
19.5
36.6
17.7
9.5
22.5
23.8
81.2
46.3
17.6
25.7
26.1
57.6
34.8
41.1
33.3
74.7
10.1
17.1
31.0
21.7
28.8
18.6
20.9
26.6
5.4
26.3
11.2
22.3
25.9
30.9
POLAND: TELEVISION
Share of viewing & ad revenue
Share of viewing (%) Ad revenue
2008
2008
PLN
Individuals Adults
Channel
Commercial
TVP1
TVP2
TVN
Polsat
TVP Info/TVP3
TVN24
TV4
TVN 7
MiniMini
Polsat2
PULS
Viva Polska
CN/TCM
TV Polonia
Jetix/FoxKids
AXN
Polsat Sport
Eurosport
Discovery
Disney Channel
TVN Style
MTV Polska
TVN Turbo
BBC CBeebies
Animal Planet
Tele5
Hallmark
Ale Kino
National Geographic
Kino Polska
Comedy Central
Superstacja
Boomerang
Discovery Science
Polsat Sport Extra
Planete
Zone Club
4fun.tv
Discovery World
Zone Europa
ZigZap/Hyper/MiniMax
Canal+
TVP Kultura
Foxlife
Movies 24
Canal+ Sport
MTV Classic/VH1 Polska
Zone Reality
TVN Meteo
22.6
16.8
16.7
15.4
4.3
2.7
1.8
1.6
1.0
0.8
0.8
0.8
0.7
0.7
0.7
0.6
0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
Source: AGB Nielsen Media Research
266
23.0
17.4
17.2
15.1
4.7
3.0
1.8
1.7
0.5
0.8
0.8
0.7
0.4
0.7
0.3
0.6
0.6
0.6
0.5
0.2
0.4
0.3
0.4
0.2
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.1
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.1
0.1
1,478,142
981,315
2,811,372
2,736,097
114,181
196,829
251,281
168,398
78,378
79,077
270,995
157,663
110,330
5,710
124,741
285,444
151,364
0
133,059
0
57,372
160,696
33,183
0
50,530
82,595
98,410
21,396
83,943
29,611
71,425
59,002
7,971
55,299
22,774
9,591
45,684
123,730
38,348
24,170
25,933
8,145
3,899
68,568
17,434
11,783
76,482
31,520
3,072
POLAND: TELEVISION
Top ten television programmes (2008)
Programme
Euro 2008 Germany/Poland
Euro 2008 Austria/Poland
M Jak Milosc
Euro 2008 Poland/Croatia
Euro 2008 Spain/Germany
Teleexpress
Na Dobre I Na Zle
Ranczo
Telekamery Teletygodnia 2008 - Wieczor Galowy
Ojciec Mateusz
Source: AGB Nielsen Media Research
267
Channel
Polsat
Polsat
TVP2
Polsat
Polsat
TVP1
TVP2
TVP1
TVP2
TVP1
Adult
TVR
30.1
30.0
29.7
25.8
23.6
22.8
22.3
21.9
21.5
21.4
POLAND: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Polkomtel
PTK Centertel
L'Oréal
Nestlé
Polska Telefonia Cyfrowa
US Pharmacia
Danone
Reckitt Benckiser
Top ten television product
categories (2008)
TV expenditure
PLN (mill)
521.6
447.0
290.7
273.2
270.4
260.6
253.9
229.5
214.7
184.9
Source: Expert Monitor
Category
Food
Hygiene/body care
Telecommunications
Finance
Medicine/health
Beverages/alcohol
Media/books/CDs/DVDs
Trade
Vehicles
Household cleaning
Source: Expert Monitor
Top ten television
owners (2008)
Owner
Polsat
ITI Holdings
Telewizja Polska
HBO Polska
MTV Networks
Discovery Communications
Canal+ Cyfrowy
Viva Fernsehen
4fun.tv
Walt Disney
TV revenue
PLN (mill)
3,427.2
3,274.4
2,615.9
281.9
229.3
183.2
154.8
148.8
127.6
123.0
Source: Expert Monitor
268
TV expenditure
PLN (mill)
2,132.8
1,426.2
1,353.4
1,158.5
1,057.8
761.3
631.0
583.1
463.4
424.4
POLAND: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly s=supplement N=National
Adult
Full page Adult CPT
R=Regional F=Free
Circulation readership Colour
Colour
Title
(000s)
(000s)
PLN
PLN
Metro (d, N, F)
496
1,150
10,758
9.4
Fakt (d, N)
495
2,411
18,835
7.8
Gazeta Wyborcza (d, N)
394
1,982
9,816
5.0
Echo Miasta (d, N, F)
357
608
16,932
27.8
Super Express (d, N)
204
943
27,967
29.7
Rzeczpospolita (d, N)
136
727
20,679
28.4
Dziennik Polska Europa Świat (d, N)
107
641
41,614
64.9
Gazeta Pomorska (d, R)
82
352
5,560
15.8
Polska Dziennik Zachodni (d, R)
82
337
5,539
16.4
Gazeta Prawna (d, N)
77
406
39,369
97.0
Przegląd Sportowy (d, N)
64
529
25,712
48.6
Nowości – Dziennik Toruński (d, R)
56
92
5,243
57.0
Express Ilustrowany (d, R)
52
157
15,672
99.8
Polska Głos Wielkopolski (d, R)
51
210
5,659
26.9
Polska Dziennik Bałtycki (d, R)
50
189
6,597
34.9
Polska Dziennik Łódzki (d, R)
46
165
12,749
77.3
Gazeta Lubuska (d, R)
45
217
8,930
41.2
Dziennik Polski (d, R)
43
198
10,148
51.3
Głos-Dziennik Pomorza (d, R)
42
239
8,945
37.4
Echo Dnia (d, R)
37
189
7,842
41.5
Gazeta Podatkowa (d, N)
37
191
22,400
117.3
Polska Gazeta Wrocławska (d, R)
34
125
6,180
49.4
Nowiny (d, R)
31
161
15,379
95.5
Polska Gazeta Krakowska (d, R)
30
176
4,179
23.7
Gazeta Olsztyńska (d, R)
30
131
6,467
49.4
Nowa Trybuna Opolska (d, R)
29
176
5,643
32.1
Kurier Szczeciński (d, R)
24
113
18,330
162.2
Express Bydgoski (d, R)
21
108
4,899
45.4
Polska Kurier Lubelski (d, R)
19
63
3,978
63.1
Anonse (wyd. kujawsko-pomorskie) (d,
R)
19
105
Puls Biznesu (d, N)
18
66
28,446
431.0
Super Nowości (d, R)
15
91
9,259
101.8
Gazeta Współczesna (d, R)
15
122
4,950
40.6
Anonse (wyd. lubelskie) (d, R)
15
128
Kurier Poranny (d, R)
15
75
4,068
54.2
Dziennik Wschodni (d, R)
14
87
11,581
133.1
Polska Metropolia Warszawska (d, R)
12
20
9,575
478.7
Anonse (wyd. świętokrzyskie) (d, R)
12
78
Parkiet Gazeta Giełdy (d, N)
10
39
10,014
256.8
Anonse (wyd. podkarpackie) (d, R)
10
90
269
POLAND: NEWSPAPERS
Newspapers cont.
d=daily w=weekly s=supplement N=National
Adult
Full page Adult CPT
R=Regional F=Free
Circulation readership Colour
Colour
Title
(000s)
(000s)
PLN
PLN
10
61
Anonse (wyd. radomskie) (d, R)
Życie Warszawy (d, R)
8
51
7,736
151.7
Oferta (d, R)
7
38
Giełda Samochodowa (d, R)
5
184
Polska Mazowsze (d, R)
3
5
Polska Gazeta Opolska (d, R)
2
16
2,004
125.3
Polska Lubuskie (d, R)
1
3
Polska Rzeszów (d, R)
1
3
Polska Kujawy (d, R)
1
6
Polska Szczecin (d, R)
1
3
Polska Kielce (d, R)
1
1
Polska Białystok (d, R)
1
3
Polska Olsztyn (d, R)
1
6
Polska Koszalin (d, R)
1
Tele Program (w, s)
2,174
Fakt TV (w, s)
1,621
76,919
47.5
Tele Magazyn (w, s)
1,586
Gazeta Telewizyjna (w, s)
1,489
60,579
40.7
Wysokie Obcasy (w, s)
1,301
TV Pilot (w, s)
289
Tempo TV (w, s)
222
Anonse (wyd. pomorskie) (d, R)
67
Source: ZKDP, PBC, Expert Monitor
Average CPT (B/W): PLN 37.0
270
POLAND: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Advertiser
Euro-Net Warszawa
Reklama Wspólna
Metro Group
Polska Telefonia Cyfrowa
PTK Centertel
PKO BP
Citroen
P4
Polkomtel
Fiat
Newspaper expenditure
PLN (mill)
68.3
68.3
51.0
49.8
24.7
23.3
23.0
22.2
21.4
19.2
Source: Expert Monitor
Top ten newspaper
owners (2008)
Owner
Agora
Axel Springer
Polskapresse
Presspublica
Murator
Media4mat
Infor
Express Media
Bonnier Business
Jagiellonia
Newspaper revenue
PLN (mill)
761.4
403.9
229.5
171.6
97.0
58.2
38.5
34.5
32.2
29.3
Source: Expert Monitor
271
POLAND: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
Title
IT
PC Format (m)
Entertainment/hobbies
Działkowiec (m)
Detektyw (m)
Home/garden
Cztery Kąty (m)
Auto
Reader's Digest Przegląd - Edycja Polska (m)
Auto Świat (w)
Motor (w)
Parenting
Mamo, to Ja (m)
Popular science
Focus Poznać i Zrozumieć Świat (m)
Religion
Gość Niedzielny (w)
Economics/current affairs
Tygodnik Angora (w)
Polityka (w)
Newsweek Polska (w)
Wprost (w)
Teenage
Przyjaciółka (w)
Bravo (f)
Bravo Girl (f)
Twist (m)
Bravo Sport (f)
Dziewczyna (m)
Popcorn (m)
TV listings
Tele Tydzień (w)
To & Owo (w)
Magazyn Telewizyjny Kurier TV (w)
Tele Max (w)
Super TV (w)
Tele Świat (w)
Świat Seriali (f)
Imperium TV (w)
Program TV (w)
Adult
Full page Adult CPT
Circulation readership Colour
Colour
(000s)
(000s)
PLN
PLN
272
131
622
19,948
32.1
144
134
1,083
-
13,111
-
12.1
-
116
1,591
40,933
25.7
117
111
102
412
1,385
657
48,251
40,178
33,274
117.1
29.0
50.6
103
1,004
34,085
33.9
122
1,281
37,473
29.3
129
750
23,894
31.9
300
151
122
110
1,708
1,214
1,427
1,440
71,141
79,935
83,464
85,423
41.7
65.8
58.5
59.3
276
237
163
162
129
120
119
2,486
574
289
160
381
335
300
71,030
42,188
24,355
23,014
16,119
25,021
20,597
28.6
73.5
84.3
143.8
42.3
74.7
68.7
1,191
475
316
304
297
242
206
149
125
7,629
1,555
960
376
808
1,828
621
399
-
94,860
27,662
20,540
17,068
18,183
27,310
12,112
12,955
16,518
12.4
17.8
21.4
45.4
22.5
14.9
19.5
32.5
-
POLAND: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
Title
Women's
Przyślij Przepis (m)
Życie na Gorąco (w)
Dobre Rady (m)
Kobieta i Życie (m)
Party Życie Gwiazd (f)
Świat Kobiety (m)
Show (f)
Poradnik Domowy (m)
Claudia (m)
Tina (w)
Chwila dla Ciebie (w)
Twoje Imperium (w)
Rewia (w)
Olivia (m)
Z Życia Wzięte (f)
Twój Styl (m)
Naj (w)
Świat & Ludzie (w)
Pani Domu (w)
Viva (f)
Joy (m)
Na Żywo (w)
Avanti (m)
Sukcesy i Porażki (f)
Takie jest Życie (w)
Cosmopolitan (m)
Bella Relaks (w)
Glamour (m)
Fun Club (m)
Gala (w)
In Style - Edycja Polska (m)
Pani (m)
Adult
Full page Adult CPT
Circulation readership Colour
Colour
(000s)
(000s)
PLN
PLN
866
687
496
478
478
455
449
433
367
355
340
337
322
310
282
261
250
228
214
212
204
203
175
159
139
137
134
128
128
112
111
106
Source: ZKDP, PBC, Expert Monitor
Average CPT (Colour): PLN 36.2
273
372
3,527
1,321
856
787
1,245
264
1,658
2,035
2,564
2,813
1,324
778
1,307
1,822
2,045
2,525
474
2,572
1,613
534
921
872
710
754
602
319
678
51
1,314
161
663
24,574
70,023
53,643
47,625
54,654
66,689
47,996
64,272
110,209
57,172
52,155
31,068
30,571
79,973
27,848
79,028
61,717
20,835
71,401
59,843
67,225
24,868
60,401
14,328
10,904
58,944
14,063
57,857
17,132
50,827
40,447
39,335
66.1
19.9
40.6
55.6
69.4
53.6
181.8
38.8
54.2
22.3
18.5
23.5
39.3
61.2
15.3
38.6
24.4
44.0
27.8
37.1
125.9
27.0
69.3
20.2
14.5
97.9
44.1
85.3
335.9
38.7
251.2
59.3
POLAND: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
PLN (mill)
L'Oréal
77.8
Unilever
76.7
Procter & Gamble
41.3
CT Creative Team
40.8
Polska Telefonia Cyfrowa
38.1
Aflofarm
32.1
Nestlé
29.5
Emisja
29.4
PTK Centertel
24.4
Kulczyk Tradex
20.8
Magazine expenditure
Category
PLN (mill)
Healthcare
187.4
Transport
178.6
Telecommunications
134.1
Phone services
115.6
Clothes
101.3
Face care
92.2
Building materials
88.4
Banks
80.5
Wholesalers/shops
69.8
Books/publishers
64.2
Source: Expert Monitor
Source: Expert Monitor
Top ten magazine
owners (2008)
Top magazine
sales houses (2008)
Magazine revenue
Owner
PLN (mill)
Wydawnictwo Bauer
458.1
Edipresse
314.4
Gruner & Jahr
234.1
Marquard Media
206.5
Axel Springer
198.8
Agora
155.5
Polityka Spółdzielnia Pracy
115.6
Murator
103.7
Wprost Agencja
99.7
Hachette Filipacchi Burda
88.3
Sales house
Mediatak
CR Media
Source: Expert Monitor
*These two brokers specialize in regional and local press
Most of the publishers have their own broker houses
Source: Expert Monitor
274
POLAND: RADIO
RADIO
Number of radio households: 13,128,009 (91.7%)
Source: SMG/KRC Millward Brown
Number of commercial radio stations: 250
Source: SMG/KRC Millward Brown
Average daily listening minutes per adult: 278
Source: SMG/KRC Millward Brown
Costs/audiences
Station
National
Radio RMF FM
Radio Zet
PR-3
PR-1
PR-2
PR Euro (BIS)
Local
Radio Wawa
Radio TOK FM
ESKA net
Audytorium 17
ZŁOTE PRZEBOJE net
RADIO Plus net
Roxy FM net
Planeta net
RMF MAXXX net
VOX FM net
RMF Classic net
ESKA ROCK net
Chilli ZET
Peak rate Peak adult 30 sec peak
(30 sec) audience adult CPT
(PLN)
(000s)
(PLN)
Type
Peak
time
AC
AC
talk/music
talk/music
classical music
alternative
1000-1030
1000-1029
1000-1029
0800-0900
0900-1030
1200-1300
10,143
8,314
2,486
3,786
300
354
2,501
1,979
616
1,792
90
32
4.1
4.2
4.0
2.1
3.3
11.1
Polish music
news/talk
CHR
talk/music
oldies
soft AC
soft rock
dance
CHR
oldies
classical music
rock
chillout
1100-1359
0800-0859
1200-1259
1000-10.29
1000-1029
10.30-1159
1100-1129
1400-1429
1315-14.29
1000-1029
1300-1359
1500-1544
1300 -14.14
609
907
4,714
3,462
4,186
832
1,004
1,000
1,487
500
643
1,114
678
88
223
890
621
361
122
31
166
459
103
56
143
75
6.9
4.1
5.3
5.6
11.6
6.8
32.4
6.0
3.2
4.9
11.5
7.8
9.0
Source: SMG/KRC Millward Brown, Eurozet
Average CPT (all commercial stations): PLN 4.5
275
POLAND: RADIO
Top ten radio
advertisers (2008)
Top ten radio product
categories (2008)
Radio expenditure
Advertiser
PLN (mill)
Aflofarm
84.5
Metro Group
77.4
Euro-Net Warszawa
59.0
Unilever
44.2
Polkomtel
43.1
Glaxosmithkline
41.5
PTK Centertel
35.3
Totalizator Sportowy
34.1
Polska Telefonia Cyfrowa
30.3
Renault
23.7
Radio expenditure
Category
PLN (mill)
Healthcare products
216.2
Department stores/retail chains
193.6
Transport
188.9
Telecommunications
148.9
Wholesalers/shops
121.7
Books/publishers
117.1
Banks
98.7
Radio/TV stations
68.2
Education
64.9
Culture
59.1
Source: Expert Monitor
Source: Expert Monitor
Top ten radio
owners (2008)
Owner
Eurozet
Grupa RMF
Grupa Radiowa Time
Agora
Polskie Radio
Awim Mediabank
Muzyczne Radio
Radio Parada
Classic Fm Łódź
MFM
Radio revenue
PLN (mill)
572.8
538.9
474.4
256.9
174.1
15.5
14.8
10.0
8.1
8.1
Source: Expert Monitor
276
POLAND: OUTDOOR
OUTDOOR
Number of outdoor sites: 104,397
Type, size and cost of sites
Type/size of display
Small format vehicles
Standard billboards 12 m²
CLP
Frontlight 6 x 3 m
Backlight 6 x 3 m
Frontlight 12 x 4 m
Frontlight 12 x 3 m
Other vehicles
Backlight scroll 9 m²
Backlight 8 x 4 m
Othel lightened vehicles
Number of
sites
35,587
27,732
20,755
14,185
985
1,008
801
870
1,924
448
102
Cost per panel
per month (PLN)
6,726
8,545
15,717
14,099
25,478
25,478
14,290
10,596
-
Source: Expert Monitor, IGRZ
Top ten outdoor
advertisers (2008)
Outdoor expenditure
PLN (mill)
65.5
61.9
49.6
48.1
39.1
31.5
28.3
23.9
19.9
19.3
Advertiser
Agora
Polska Telefonia Cyfrowa
Metro Group
PTK Centertel
Polkomtel
Unilever
P4
Kompania Piwowarska
Reklama Wspólna
Suzuki
Source: Expert Monitor
277
POLAND: OUTDOOR
Top ten outdoor product
categories (2008)
Outdoor expenditure
Category
PLN (mill)
Telecommunications
191.6
Department stores/retail chains
103.4
Transport
71.3
Radio/TV stations
64.0
Books/publishers
61.6
Clothes
50.5
Banks
42.2
Culture
41.9
Shopping centres
41.0
Beer
34.5
Source: Expert Monitor
Top ten outdoor
contractors (2008)
Contractor
AMS
Stroer
Cityboard Media
Clear Channel
News Outdoor
Gigaboard
Hator
City Service
Euroawk
Ruch
Outdoor revenue
PLN (mill)
350.6
241.8
195.7
129.4
127.7
9.2
8.3
7.9
6.9
6.8
Source: Expert Monitor
278
POLAND: CINEMA
CINEMA
Number of cinema screens: 1,018
Source: NAM
Average cost of a 60 sec. spot per screen
per week: PLN 436
Source: NAM
Average CPT: PLN 230
Number of screens used in typical
national campaign: 356
Source: NAM
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
25.6
23.5
33.4
24.0
32.0
32.6
33.7
Source: NAM
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
HH income per month (PLN)
<1,000
1,001-1,400
1,401-2,000
2,001-2,500
>2,500
%
34.4
25.1
22.3
18.2
%
45.9
54.1
%
6.2
5.5
19.5
10.4
58.4
Source: TGI (SMG/KRC Millward Brown)
279
Gross takings
PLN (mill)
345.1
324.5
465.8
334.7
460.6
477.3
502.8
POLAND: CINEMA
Top ten films (2008)
Admissions
tickets (mill)
2.5
1.4
1.2
1.1
1.0
0.9
0.8
0.8
0.8
0.7
Film
Lejdis
Nie Kłam, Kochanie
Kung Fu Panda
Mamma Mia!
Świadectwo
Indiana Jones 4
To Nie Tak Jak Myślisz Kotku
Opowieści Z Narnii 2
Quantum Of Solace
Piorun
Source: New Age Media
Top ten cinema
advertisers (2008)
Top ten cinema
product categories (2008)
Cinema expenditure
Advertiser
PLN (mill)
Nestlé
34.7
Coca-Cola
23.5
Ferrero
16.3
Polska Telefonia Cyfrowa
13.7
Telekomunikacja Polska
12.6
Unilever
12.5
PTK Centertel
10.3
Grupa Żywiec
10.1
Storck Polska
8.7
Red Bull
7.7
Category
Telecommunications
Chocolate
Carbonated soft drinks
Coffee
Transport
Beer
Banks
Mobile phones
Catering
Powdered food
Source: Expert Monitor
Source: Expert Monitor
Top ten cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Cinema City
Multikino
Helios
Silver Screen
Arkadia
Kinoplex
Kinepolis
Manufaktura
Silesia
Gliwice
Cinema revenue
PLN (mill)
161.1
93.6
41.9
25.4
22.5
18.5
16.3
12.2
10.3
5.5
Cinema expenditure
PLN (mill)
47.6
36.7
22.9
20.5
15.8
13.8
13.8
13.5
11.8
11.4
Cinema revenue
Sales house
PLN (mill)
New Age Media
294.5
Multikino
119.9
Best Marketing Promotion Agency
2.5
Source: Expert Monitor
Source: Expert Monitor
280
POLAND: INTERNET
INTERNET
Adult internet users: 12,608,998 (41.9%)
Adult internet users with home broadband: 10,843,738 (36.0%)
Typical monthly cost of internet access: PLN 65
Average minutes spent online
Total
Per day
Adults
90
Source: Megapanel Gemius/PBI 12.2008
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(PLN)
Banner
5-66
Billboard
10-198
Video
28-363
Toplayer
22-490
Brandmark
22-490
Rectangle
19-315
Skyscraper
13-290
Double billboard
17.5-260
Keyword
nasza klasa
gry
allegro
youtube
onet
mapa
program tv
forum
warszawa
praca
Source: Portals & Ad Network Price lists
Source: marketinglab.pl
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex
Male
Female
Income (PLN per month)
<1,000
1,001-1,200
1,201-1,400
1,401-1,600
1,601-1,800
1,801-2,000
2,001-2,500
2,501-3,000
3,001-4,000
4,001-5,000
>5,000
no answer
refusal
%
29.4
24.3
27.1
5.9
1.1
%
49.3
50.7
%
7.4
2.1
3.7
4.3
3.6
5.1
3.4
4.4
2.3
1.0
0.9
30.4
31.5
Source: Megapanel Gemius/PBI 12.2008
281
POLAND: INTERNET
Top ten internet sites (2008)
Site
Google
Onet.pl
Wirtualna Polska
nasza-klasa.pl
Allegro.pl
INTERIA.PL
o2.pl
Gazeta.pl
youtube.com
wikipedia.org
Unique visitors
per month
13,343,498
9,541,016
8,571,114
8,410,738
8,108,961
7,497,929
7,405,572
6,926,703
6,910,240
6,068,858
Top ten search engines (2008)
Search engine
Google.pl
szukacz.pl
ask.com
mywebsearch.com
filestube.com
myglobalsearch.com
netsprint.pl
information.com
knowledgestorm.com
starpulse.com
Real users
per month
12,795,234
789,613
689,751
633,344
276,986
238,143
215,527
175,711
122,731
76,989
Source: Megapanel Gemius/PBI 12.2008
Source: Megapanel Gemius/PBI 12.2008
Top internet product
categories (2008)
Top ten internet
owners (2008)
Category
Telecommunications
Media & entertainment
Finances
Auto
FMCG
Owner
ITI - Onet
France Telecom - WP
Broker FM - Interia
Agora - Gazeta
O2 - private user
Google
Naspers - Gadu Gadu Network, Allegro
ARBOmedia AG - ArboInteractive
Forticom - Nasza-Klasa
Internet Group - Adnet
Source: Zed Digital esimations
Source: Zed Digital esimations
282
POLAND: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
71.4
34.5
76.5
30.1
Weekly
89.4
59.1
68.8
95.6
74.1
0.2
40.1
Monthly
96.1
52.0
5.8
42.2
Source: ZenithOptimedia
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Unilever
Procter & Gamble
Polska Telefonia Cyfrowa
Polkomtel
PTK Centertel
L'Oréal
Nestlé
Metro Group
Danone
US Pharmacia
Top ten overall product
categories (2008)
Media expenditure
PLN (mill)
699.8
516.3
447.7
420.0
416.1
366.6
332.4
276.4
231.6
231.1
Source: Expert Monitor
Source: Expert Monitor
Top ten media
owners (2008)
Owner
Polsat
Telewizja Polska
Iti Holdings
Agora
Axel Springer
Eurozet
Grupa Rmf
Grupa Radiowa Time
Wydawnictwo Bauer
AMS
Media expenditure
Category
PLN (mill)
Telecommunications
1,801.8
Healthcare products
1,493.2
Banks
1,066.9
Transport
1,006.1
Department stores/retail chains
838.3
Books/publishers
630.7
Chocolate
494.9
Wholesalers/shops
483.5
Milk products
441.7
Insurance
438.3
Media revenue
PLN (mill)
2,884.9
2,745.1
2,544.0
1,024.4
565.3
430.4
428.5
397.7
383.6
298.1
Source: Expert Monitor
283
ROMANIA: ECONOMIC DATA
ROMANIA
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$ =
2.52
2001
2002
2003
Lei (RON) at 2008 rate
2004
2005
2006
2007
2008
246.5
24.8
323.7
11.5
288.2
16.9
347.3
7.3
344.5
19.6
389.6
12.2
404.7
17.5
436.5
12.0
493.5
21.9
493.5
13.1
11,342
14,897
13,317
16,048
15,995
18,089
18,868
20,348
23,105
23,105
Gross Domestic Product (Lei billion)
at current prices
% change
at 2008 prices
% change
116.8
45.3
242.3
8.0
151.5
29.7
256.5
5.9
197.6
30.4
290.4
13.2
Gross Domestic Product per capita (Lei)
at current prices
at 2008 prices
5,300
10,999
6,907
11,698
9,050
13,301
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
46,355
60,133 78,430 97,844 114,401 136,775 160,663 195,918
96,191 101,839 115,270 128,509 137,864 154,675 173,265 195,918
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
2,104
4,366
2,742
4,644
3,593
5,280
4,503
5,914
5,287
6,371
6,350
7,181
7,490
8,078
9,172
9,172
22.0
21.9
21.8
21.7
21.6
21.5
21.5
21.4
59.0
22.5
68.0
15.2
76.1
11.9
83.0
9.0
88.4
6.6
92.7
4.9
100.0
7.8
0.27
0.26
0.30
0.31
0.34
0.36
0.41
23.0
6.7
44.6
29.2
21.8
11.8
31.3
23.2
24.6
18.8
36.3
26.4
Population
Millions
Consumer Price Index
2008=100
% change
48.2
34.5
Ad.spend as a % of GDP
0.29
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
24.0
-7.8
20.7
-1.5
Source: IFS, ZenithOptimedia
284
ROMANIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in US$ (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
215.5
125.2
127.7
118.3
125.5
153.7
226.0
308.4
419.9
602.9
795.6
Newspapers
40.0
16.0
20.0
18.0
20.0
22.0
34.3
34.4
37.8
44.4
57.1
Magazines
15.9
10.0
11.0
11.0
12.0
14.0
26.2
32.9
44.1
58.9
59.3
TV
130.9
80.0
76.0
70.0
75.0
100.0
127.9
188.3
265.5
390.0
515.1
Radio
7.2
4.0
4.5
5.0
6.0
6.5
14.1
20.0
28.0
34.8
48.4
Cinema Outdoor Internet
4.5
17.0
0.2
15.0
0.2
16.0
0.3
14.0
0.5
12.0
0.7
10.0
0.5
1.8
20.1
1.6
2.3
27.7
2.8
2.9
36.0
5.6
3.4
53.9
17.5
3.9
83.1
28.7
Source: AGB Data Research, Alfacont SRL, industry sources
Notes:
1. Before discounts to 1998; after discounts from 1999
2. Excludes classified
3. Excludes production costs
4. Excludes agency commission
5. Internet includes all forms of paid advertising (banners, skyscrapers etc.)
Main advertising restrictions
Tobacco: Banned.
Alcohol: Only after 2200 on TV; must carry health warnings.
Pharmaceutical: OTC only.
Children's: No restriction.
Political: Pre-election regulated by CNA.
285
ROMANIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
230,340
Bucharest
Romanian
Lei
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
1,249
1,266
1,385
1,458
1,335
1,449
1,434
9,576
Female
(000s)
1,212
1,210
1,340
1,424
1,539
1,639
1,797
10,161
Total
(000s)
2,461
2,476
2,725
2,882
2,874
3,088
3,231
19,737
Female
(000s)
1,377
619
3,347
1,809
3,009
10,161
Total
(000s)
2,709
1,196
6,252
3,759
5,821
19,737
Source: GfK Romania
Status
AB
C1
C2
D
E
Total
Male
(000s)
1,332
577
2,905
1,950
2,812
9,328
Source: GfK Romania
Definition of status (household adults)
AB = managerial
C1 = skilled non-manual/high-level education
C2 = skilled manual/non-manual, medium-level education
D = unskilled
E = low-level education
286
ROMANIA: TELEVISION
TELEVISION
Number of households: 7,320,202
Number of television households: 7,105,178 (97.1%)
Television homes with:
Colour
VCR
DVD
Cable (connection) - total
Digital cable with receiver
DTH - total
97.9%
3.1%
20.2%
75.0%
3.8%
22.6%
Source: GFK Establishment Survey
No TV licence fee
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (analogue)
DTH (digital)
IPTV
Average
monthly subscription
RON
25
30
20
35
35
Source: Suppliers
Main channels
Channel
Public
TVR 1
TVR 2
TVR Cultural
Commercial
Acasa
Animal Planet*
Antena 1
Antena 2
Antena 3
AXN
B1TV
Cartoon Network/TCM
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
99.2
95.8
70.4
24
24
24
1,344
1,344
1,344
90.1
81.0
93.7
81.2
81.6
61.8
82.6
69.6
24
24
24
24
24
24
24
24
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
287
ROMANIA: TELEVISION
Main channels cont.
Channel
Discovery
Jetix/Disney Channel
ETNO
Euforia
Eurosport
Favorit TV
gspTV
Hallmark
Kanal D
Kiss TV
MGM
Minimax/A+
Movies 24
MTV Ro
N24
National Geographic
National TV
OTV
Prima TV
Pro Cinema
Pro TV
Realitatea TV
Romantica
Sport Klub
Sport.ro
Taraf TV
TeleSport
U TV
Zone Reality
Technical
penetration
(%)
75.7
58.6
81.9
65.6
74.6
75.1
33.8
61.4
82.8
54.4
29.8
50.9
22.5
56.3
72.7
73.2
85.8
88.2
91.6
75.1
93.6
89.0
63.7
41.7
63.8
66.8
54.8
42.6
41.4
Daily
hours of
transmission
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
Ad mins
per
week
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
2,016
Source: TNS-AGB
* Animal Planet started November 2008
Cost/audience
Channel
Acasa
Animal Planet
Antena 1
Antena 2
Antena 3
AXN
Peak rate
30 sec
€
1,463
2,000
172
192
374
Peak
time
1800-2300
2000-2500
1900-2400
1900-2400
1800-2400
2000-2400
288
Peak adult 30 sec peak
audience adult CPT
(000s)
€
521
2.8
9
707
2.8
65
2.6
147
1.3
40
9.3
ROMANIA: TELEVISION
Cost/audience cont.
Channel
B1TV
Cartoon Network/TCM
Discovery
Jetix/Disney Channel
ETNO
Euforia
Eurosport
Favorit TV
gspTV
Hallmark
Kanal D
Kiss TV
MGM
Minimax/A+
Movies 24
MTV Ro
N24
National Geographic
National Geographic Wild
National TV
OTV
Prima TV
Pro Cinema
Pro TV
Realitatea TV
Romantica
Sport Klub
Sport.ro
Taraf TV
TeleSport
TVR 1
TVR 2
TVR Cultural
U TV
Peak rate
30 sec
€
1,145
108
482
175
615
134
509
0
546
1,695
217
280
65
224
1,226
205
1,383
839
1,497
217
2,069
1,009
877
261
210
263
1,765
983
132
69
Peak
time
2000-2400
1900-2200
2000-2500
1400-1800
1900-2400
1800-2400
2000-2400
1900-2400
1900-2400
1900-2600
1800-2400
1900-2400
1900-2400
1400-1800
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
2000-2600
1800-2400
1900-2400
1900-2400
1800-2400
1730-2300
1800-2300
1900-2400
2100-2500
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
Peak adult 30 sec peak
audience adult CPT
(000s)
€
114
10.0
61
1.8
39
12.3
34
5.1
90
6.8
29
4.6
45
98
5.2
24
0.0
53
10.3
262
6.5
15
14.5
10
28.0
61
1.1
6
13
17.2
35
35.0
29
7.1
2
168
8.2
359
2.3
320
4.7
79
2.7
901
2.3
229
4.4
27
32.5
9
29.0
85
2.5
45
25
10.5
385
4.6
121
8.1
16
8.2
10
6.9
Source: GfK Romania
Average CPT (all commercial channels): €4.5
289
ROMANIA: TELEVISION
Share of viewing & ad revenue
Share of viewing (%)
2008
Individuals Adults
Channel
Public
TVR 1
TVR 2
TVR Cultural
Commercial
Acasa
Animal Planet
Antena 1
Antena 2
Antena 3
AXN
B1TV
Cartoon Network/TCM
Discovery
Jetix/Disney Channel
ETNO
Euforia
Eurosport
Favorit TV
gspTV
Hallmark
Kanal D
Kiss TV
MGM
Minimax/A+
Movies 24
MTV Ro
N24
National Geographic
National TV
OTV
Prima TV
Pro Cinema
Pro TV
Realitatea TV
Romantica
Sport Klub
Sport.ro
Taraf TV
TeleSport
U TV
Zone Reality
Source: GfK Romania (figures by ratecard)
290
Ad revenue
2008
€ (000s)
5.1
2.0
0.3
5.5
2.1
0.3
292,533
205,270
12,137
7.7
0.2
9.1
0.8
2.6
0.6
1.3
2.3
0.7
1.8
1.9
0.5
0.7
1.4
0.3
0.9
3.9
0.5
0.2
1.9
0.1
0.3
0.7
0.5
2.5
4.0
4.3
1.2
12.8
4.7
0.4
0.1
1.6
2.0
0.4
0.3
0.2
7.3
0.2
9.6
0.9
2.9
0.7
1.4
1.3
0.7
0.9
1.9
0.5
0.8
1.5
0.3
1.0
4.0
0.4
0.2
1.2
0.1
0.3
0.7
0.6
2.6
4.3
4.4
1.2
13.3
5.2
0.4
0.1
1.6
1.7
0.4
0.3
0.2
434,126
6,785
669,571
46,560
94,366
120,249
279,172
22,871
156,424
24,286
78,758
99,900
0
95,221
16,185
112,571
658,032
94,693
29,751
12,552
26,516
138,117
565,134
92,110
685,343
188,149
431,348
59,154
650,881
448,390
417,019
1,969
38,018
18,337
23,911
35,503
20,225
ROMANIA: TELEVISION
Top ten television programmes (2008)
Programme
Euro 2008 - Italy v. Romania
Euro 2008 - Italia v. Romania (2nd Half)
Euro 2008 - Netherlands v. Romania (1st Half)
Euro 2008 - Netherlands v. Romania (2nd Half)
World Cup qualifiers: Romania v. France (1st Half)
World Cup qualifiers: Romania v. France
Euro 2008 - Netherlands v. Romania
Euro 2008 - Romania v. Franta (2nd Half)
Euro 2008 - Italy v. Romania
World Cup qualifiers: Romania v. France (2nd Half)
Source: GfK Romania
291
Channel
TVR 1
TVR 1
TVR 1
TVR 1
Antena 1
Antena 1
TVR 1
TVR 1
TVR 1
Antena 1
Adult
TVR
27.4
25.9
25.9
25.1
24.3
24.2
24.1
23.8
22.8
22.6
ROMANIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
L'Oréal
Unilever
European Drinks
Kraft
Reckitt Benckiser
Vodafone
Danone
Henkel
Nestlé
Top ten television product
categories (2008)
TV expenditure
€ (mill)
503.6
328.7
321.5
313.3
246.6
168.4
159.5
154.6
151.0
136.4
TV expenditure
Category
€ (mill)
Mobile communication services
434.2
Cars
367.1
Beer/alcohol-free beer
334.1
Carbonated drinks
293.3
Yoghurts
221.7
Washing powders
168.0
Mineral water
165.5
Banking/finance
155.4
Skincare
155.1
Newspapers
151.3
Source: GfK Romania (figures by ratecard)
Source: GfK Romania (figures by ratecard)
Top ten television
owners (2008)
Top ten television
sales houses (2008)
Owner
Administrative Board
CME
Intact Group
Dogan Group
SBS
SRTV
Realitatea Media
Realitatea Media & Cheloo Zone
News Corporation
Dan Diaconescu
TV revenue
€ (mill)
1,345.7
1,320.3
926.6
658.0
526.0
509.9
448.4
417.0
279.2
188.1
Source: GfK Romania (figures by ratecard)
Sales house
APMC
MPI
DBV Media House
Clir Media
Splendid Media
Kanal D
Prima TV
B1TV
Discovery Romania
Cable Direct
TV revenue
€ (mill)
1,345.7
1,320.3
1,097.7
926.6
800.2
658.0
431.3
279.2
163.2
143.1
Source: GfK Romania (figures by ratecard)
292
ROMANIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National R=Regional
Title
Libertatea (d, N)
Libertatea De Duminica (w, N)
Click (d, N)
Gazeta Sporturilor (d, N)
Cancan (d, N)
Curentul (d, N)
Jurnalul National (d, N)
Click de duminica (w, N)
Pro Sport (d, N)
Romania Libera (d, N)
Evenimentul Zilei (d, N)
Agenda (w, R)
Jurnalul National de Duminica (w, N)
Pro Sport De Duminica (w, N)
Gazeta Sporturilor De Duminica (w, N)
Gandul (d, N)
Timis Expres (d, R)
Adevarul (d, N)
Gazeta De Sud (d, R)
Evenimentul Zilei De Duminica (w, N)
Adevarul de Duminica (w, N)
Cluj Expres
Jurnalul Aradean (Adevarul de Arad) (d, R)
Cotidianul (d, N)
Jurnal Bihorean (d, R)
Ziua (d, N)
Bihari Naplo (d, R)
Informatia Zilei (d, R)
Arad Expres (d, R)
Renasterea Banateana (d, R)
Editie Speciala (d, R)
Friss Ujsag (d, R)
Viata Libera (d, R)
Hunedoara Expres (d, R)
Transilvania Expres (d, R)
Monitorul De Suceava (d, R)
Monitorul De Vrancea (d, R)
Crisana (d, R)
Monitorul De Botosani (d, R)
Hunedoreanul (d, R)
Banateanu (w, R)
Clujanul (w)
Gazeta De Olt (d, R)
Ziarul De Vrancea (d, R)
Jurnal de Caras Severin (d, R)
Obiectiv Vocea Brailei (d, R)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
RON
RON
RON
234
1,359
17,750
13.1
26,670
151
730
11,350
15.5
17,750
124
657
10,615
16.2
17,222
101
731
18,300
25.0
30,500
93
752
10,200
13.6
17,000
87
97
13,616
140.4
23,552
68
673
20,240
30.1
31,280
67
436
7,190
16.5
11,615
59
583
15,480
26.6
25,800
55
247
11,800
47.8
21,800
53
522
13,050
25.0
24,400
37
127
9,590
75.5
14,385
35
528
18,400
34.8
28,336
34
596
13,860
23.3
23,100
31
619
16,500
26.7
27,500
31
236
9,570
40.6
15,950
31
48
4,704
98.0
6,586
28
410
10,215
24.9
15,620
28
201
7,429
37.0
17,511
27
433
8,000
18.5
12,200
25
243
5,769
23.7
9,615
24
34
5,292
155.6
7,409
23
44
4,116
93.5
5,762
22
226
12,328
54.5
21,896
16
41
4,116
100.4
5,762
16
110
11,003
100.0
15,640
15
25
5,713
228.5
7,998
14
39
2,130
54.6
4,705
14
24
4,116
171.5
5,762
13
35
2,700
77.1
5,400
13
57
3,698
64.9
15,857
10
25
6,906
276.2
9,668
10
56
6,925
123.7
13,950
10
39
5,880
150.8
8,232
9
66
9,344
141.6
16,350
9
35
3,180
90.9
6,559
8
55
3,190
58.0
6,590
8
20
3,025
151.3
6,050
7
25
3,660
146.4
7,210
7
35
4,500
128.6
6,500
6
26
4,500
173.1
6,500
6
33
6,000
181.8
8,000
6
19
1,965
103.4
4,270
5
39
2,354
60.4
4,708
5
23
12,568
546.5
17,596
4
44
4,284
97.4
9,198
293
ROMANIA: NEWSPAPERS
Newspapers cont.
d=daily w=weekly N=National R=Regional
Title
Bihoreanu
Ziarul Financiar (d, N)
Curierul National (d, N)
Impact In Gorj (d, R)
Obiectiv Vaslui (d, R)
Business Standard (d, N)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
RON
RON
RON
4
59
4,500
76.3
6,500
221
13,750
62.2
20,500
149
7,200
48.3
14,000
42
2,030
48.3
3,960
25
2,645
105.8
5,165
11,592
18,216
Source: BRAT (SNA FOCUS)
Average CPT (B/W): RON 35.1
Top ten newspaper
advertisers (2008)
Advertiser
Vodafone (Mobifon)
Media Pro
Orange (Mobil Rom)
Partidul Democrat Liberal
Realitatea-Catavencu
Adevarul
Partidul National Liberal
Intact/Ant.1 R.Romantic
Romtelecom
Ringier
Newspaper expenditure
€ (000s)
7,257.7
7,256.0
6,517.8
5,227.1
4,967.9
4,678.9
4,487.3
4,145.3
3,677.4
2,985.7
Source: AlfaCont Media Watch
Top ten newspaper product
categories (2008)
Category
Newspapers & magazines
Political parties
Mobile telecommunications
Banks/banking services
TV stations
Real estate
Cars
Other services
Radio stations
Stores/commercial centres/supermarkets
Newspaper expenditure
€ (000s)
17,915
15,863
14,714
12,681
11,085
10,671
10,395
9,834
8,221
7,934
Source: AlfaCont Media Watch
294
ROMANIA: NEWSPAPERS
Top ten newspaper
owners (2008)
Owner
Local publishers
Publimedia
Ringier
Intact Media
Adevarul Holding
Realitatea Catavencu
Convergent Media
Societatea R
Inform Media
Dixitpress
Newspaper revenue
€ (000s)
80,208
34,608
27,787
16,432
15,857
14,868
14,204
7,175
3,657
2,863
Source: AlfaCont Media Watch
Top ten newspaper
sales houses (2008)
Sales house
Arbomedia
Publimedia
Local Publisher
Ringier
Intact Media
Adevarul Holding
Realitatea Catavencu
Convergent Media
Societatea R
Inform Media
Newspaper revenue
€ (000s)
46,936
34,608
33,272
27,787
16,432
15,857
14,868
14,204
7,175
3,657
Source: AlfaCont Media Watch
295
ROMANIA: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Auto
Top Gear (m)
Auto Expert (m)
Autoshow (f)
Pro Motor (m)
Auto Motor Si Sport (m)
Quattroruote (m)
Autobild (m)
Business
Business Magazin (w)
BIZ (w)
Bucharest Business Week (w)
IT/telecommunication
Chip Computer & Communications (m)
Level Games/Hardw & Lifestyle (m)
Xtrem PC (m)
Computer Bild (m)
Connect (m)
Culture
Dilema Veche (w)
Dilemateca
Women's glossies
Cosmopolitan (m)
Bolero (m)
Glamour (m)
Unica (m)
Avantaje (m)
Beau Monde (m)
Viva (m)
Elle (m)
Look! (m)
Tabu (m)
The One (m)
Going out
Sapte Seri Bucharest
24FUN Bucharest
Time Out
Gossip
Ciao! (bm)
Taifasuri (w)
Star (w)
Vip (w)
Zau (w)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
RON
RON
RON
17
13
10
8
-
74
131
140
301
341
-
14,352
9,900
8,800
12,900
14,000
10,500
9,568
193.9
75.6
62.9
42.9
41.1
-
-
13
-
84
-
14,500
13,616
11,776
172.6
-
-
19
14
11
7
-
131
66
101
99
-
10,304
7,360
7,360
6,400
14,683
78.7
111.5
72.9
64.6
-
-
7
-
34
-
6,010
7,610
176.8
-
4,005
-
42
42
37
35
30
24
22
20
19
14
-
238
164
118
271
308
78
138
157
59
163
-
22,000
12,500
1,500
16,000
15,700
12,000
12,100
14,200
7,100
17,480
16,000
92.4
76.2
12.7
59.0
51.0
153.8
87.7
90.4
120.3
107.2
-
-
-
50
-
9,600
10,488
10,500
192.0
-
-
48
40
-
461
291
-
14,000
14,720
8,832
14,720
8,740
30.4
50.6
-
6,256
296
ROMANIA: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Health
Ce Se Intampla Doctore (m)
Prevention (m)
Farmacia Ta (m)
Medicina Naturista (m)
Slab Sau Gras (m)
Home & decor
Casa Mea (m)
Domus (m)
Casa si Gradina (m)
Gradina Mea De Vis (m)
Domus Util (m)
Casa De Vacanta (m)
Planul Casei Mele (m)
Caminul (m)
Perfect Pentru Casa Mea (m)
Casa Lux (m)
Career
Cariere (bm)
Men's
FHM (m)
Playboy (m)
Men's Health (m)
Maxim (m)
GQ (m)
Others
Oferte Speciale (m)
Flacara (m)
Reader'S Digest (m)
Publitim (w)
Satire
Academia Catavencu (w)
Science
National Geographic (m)
Descopera (m)
Sport
Fanatik (w)
Teenage
Cool Girl (bm)
Bravo (bm)
Bravo Girl (bm)
Popcorn (m)
TV guides
Pro TV Magazin (w)
Oblique TV Magazin (bm)
TV Mania (w)
TV Satelit (bm)
Revista De Film Hbo (m)
Circulation
(000s)
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
RON
RON
RON
28
84
20
504
316
58
14,000
9,900
11,040
12,880
5,520
27.8
34.9
95.2
-
17
14
14
13
12
10
9
7
5
-
305
95
277
199
76
113
113
149
88
264
11,040
10,672
10,500
7,000
4,416
7,500
9,200
7,000
10,500
36.2
112.3
37.9
35.2
58.1
66.4
81.4
79.5
39.8
-
-
47
-
-
-
19
15
12
8
-
138
249
74
57
-
18,000
20,240
15,400
16,560
15,500
130.4
81.3
208.1
290.5
-
-
55
4
-
32
101
216
53
9,200
14,000
8,382
91.1
64.8
158.2
-
31
332
23,736
71.5
-
19
-
284
96
19,500
12,900
68.7
134.4
-
14
151
-
-
-
41
38
37
36
136
241
171
171
8,800
9,100
9,100
6,800
64.7
37.8
53.2
39.8
-
107
100
95
-
878
60
401
531
450
17,000
16,000
14,000
10,000
18,500
19.4
266.7
34.9
18.8
41.1
-
297
ROMANIA: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
bm=bimonthly
Title
Women's
Practic In Bucatarie (m)
Femeia De Azi (w)
Libertatea Pentru Femei (w)
Practic-Idei Pt Casa/Gradina (m)
Ioana (bm)
Bucataria Pentru Toti (m)
Lumea Femeilor (bm)
Joy (m)
Avantaje (m)
Femeia (m)
Mami (m)
Ioana-Secretele Bucatariei (m)
Tango (m)
Ioana-Locuinta Mea (m)
Ioana-Visul Copiilor (m)
Ioana Horoscop (m)
Draga Mea (m)
Circulation
(000s)
254
131
121
57
51
47
45
41
30
23
21
20
14
10
8
-
Source: BRAT (SNA FOCUS)
Average CPT (Colour): RON 48.2
298
Adult
Full page Adult CPT Full page
readership Colour
Colour
B/W
(000s)
RON
RON
RON
977
299
546
497
519
497
492
135
308
583
142
495
46
194
133
434
172
14,000
12,000
12,000
8,800
11,000
10,488
10,000
11,100
15,700
15,000
13,500
9,800
17,000
7,000
8,800
7,000
5,000
14.3
40.1
22.0
17.7
21.2
21.1
20.3
82.2
51.0
25.7
95.1
19.8
369.6
36.1
66.2
16.1
29.1
-
ROMANIA: MAGAZINES
Top ten magazine
advertisers (2008)
Advertiser
L'Oréal
Procter & Gamble
Media Pro
Unilever
Beiersdorf
Ringier
Realitatea-Catavencu
Vodafone (Mobifon)
Orange (Mobil Rom)
Porsche
Top ten magazine product
categories (2008)
Magazine expenditure
€ (000s)
4,786.5
3,619.0
3,550.1
2,881.5
2,606.8
2,565.2
2,552.6
2,538.5
2,518.2
2,400.3
Magazine expenditure
€ (000s)
Category
Newspapers & magazines
13,159
Stores/comm. centres/supermarkets
8,917
Restaurants
7,395
Cars
7,064
Nighttime entertainment
5,720
Skincare
5,150
Mobile telecommunications
4,581
Banks/banking services
4,429
Other events
4,299
Perfumes/colognes
4,177
Source: AlfaCont Media Watch
Source: AlfaCont Media Watch
Top ten magazine
owners (2008)
Top ten magazine
sales houses (2008)
Owner
Realitatea Catavencu
Sanoma
Publimedia
Local publishers
Ringier
Edipresse
Burda
Hiparion
Business Media Group
Splendid Media
Source: AlfaCont Media Watch
Magazine revenue
€ (000s)
39,879
24,556
24,196
21,396
18,835
13,125
11,038
5,883
5,653
5,581
Sales house
Realitatea Catavencu
Sanoma
Publimedia
Ringier
Edipresse
Arbomedia
Burda
Local publishers
Hiparion
Business Media Group
Source: AlfaCont Media Watch
299
Magazine revenue
€ (000s)
39,879
24,556
24,196
18,835
13,125
12,958
11,038
8,438
5,883
5,653
ROMANIA: RADIO
RADIO
Number of radio households: 4,477,310 (61.2%)
Source: ARA Study/National 2008 database
Number of commercial radio stations: 21
Source: ARA Study/National 2008 database
Average daily listening minutes per adult: 271
Source: ARA Study/National 2008 database
Costs/audiences
Type
Station
National
Actualitati
talk
Antena Satelor
rural
Europa FM
music
Kiss FM
music
Radio 21
music
Magic FM
music
Info Pro
news
National FM
news
Pro FM
music
Radio Romania Cultural
cultural
Radio Romania Regional
talk
Main regional (only Bucharest)
Radio France International
music
Guerilla
music
Romantic FM
music
City FM
music
Vibe FM
music
Itsy Bitsy
kids
Smart FM
music
Sport Total
sport
One FM
music
Pro FM Dance
music
Peak
time
Peak rate
(30 sec)
RON
0600-0800
0800-1000
0700-0900
0700-1000
0700-0900
0700-1000
0700-1000
0700-1000
0700-1100
0745-1000
0630-0800
1,794
478
1,970
2,098
1,880
810
700
331
1,821
265
611
373
103
314
318
326
32
44
9
145
8
155
4.8
4.7
6.3
6.6
5.8
25.6
15.8
36.0
12.6
34.9
3.9
0900-1300
0700-1000
0800-1200
0700-0900
0900-1000
0800-1000
1200-1500
1200-1500
1400-1700
1000-1400
129
1,214
1,227
368
210
221
305
368
300
0.40
10.80
27.90
3.20
6.50
1.10
2.80
1.90
4.60
0.60
322.0
112.4
44.0
115.0
32.3
200.7
108.9
80.0
500.0
Source: ARA 2008
Average CPT (all commercial stations): RON 9.1
300
Peak adult 30 sec peak
audience
adult CPT
(000s)
RON
ROMANIA: RADIO
Top ten radio advertisers (2008)
Radio expenditure
€ (000s)
Advertiser
Orange (Mobil Rom)
4,471.6
Carrefour
4,005.8
Vodafone (Mobifon)
3,021.9
Romtelecom
3,017.7
Media Pro
3,002.7
Porsche
2,792.7
Real Hypermarket
2,787.6
Convergent Media/Comp Jurnalul/Edit Intact
2,566.1
Prima TV
2,194.0
Trust Motors/Eurial Invest
2,157.4
Source: AlfaCont Media Watch
Top ten radio product categories (2008)
Category
Newspapers & magazines
Cars
Stores/comm.centres/supermarkets
Mobile telecommunications
TV stations
Banks/banking services
Automotive/motorcycles/boats
Concerts
Other automotive
Campaigns
Radio expenditure
€ (000s)
14,580
13,131
12,154
9,732
5,347
4,534
3,969
3,861
2,736
2,568
Source: AlfaCont Media Watch
Top radio owners (2008)
Owner
RRM
MGSI
CRP
Realitatea Catavencu
RRA
Clir Media
Radio revenue
€ (000s)
52,213
44,484
17,111
9,380
5,617
1,078
Source: AlfaCont Media Watch
Top radio sales houses (2008)
Sales house
RRM
MGSI
CRP
Realitatea Catavencu
Clir Media
Radio revenue
€ (000s)
52,213
44,484
17,111
9,380
6,695
Source: AlfaCont Media Watch
301
ROMANIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 25,350
Type, size and cost of sites
Type/size of display
3x2
4x3
5.04 x 2.38
3.2 x 2.4
City lights (including bus shelters)
6x3
Big formats (more than 20 sqm.)
Scaffolds
Others
Number of
sites
550
800
1,800
2,900
3,100
8,900
1,260
40
6,000
Source: ZenithOptimedia (Average Prices)
Top ten outdoor
advertisers (2008)
Advertiser
Orange
Cosmote
Vodafone
Coca-Cola
Carrefour
Kraft
BCR
European Drinks
CBR
Bricostore
Source: Suppliers
302
Cost per panel
per month €
200
450
220
450
150
600
30/mp
30/mp
-
ROMANIA: OUTDOOR
Top outdoor product
categories (2008)
Category
Computers & telecommunications
Retail
Auto & petroleum products
FMCG & beauty care
Banking/financial services
Beers/alcoholic drinks
Mass media
Home appliances
Travel & entertainment
Outdoor expenditure
€ (000s)
10,370
8,174
7,320
9,760
5,124
2,440
1,464
1,281
1,220
Source: Suppliers
Top outdoor
contractors (2008)
Contractor
EPA
Affichage
Clear Channel
News Outdoor
New Age
Others
Outdoor revenue
€ (000s)
18,300
12,810
7,625
7,625
3,050
10,675
Source: Suppliers
303
ROMANIA: CINEMA
CINEMA
Number of cinema screens: 136
Source: CNC (The National Cinema Centre)
Average CPT: €90
Number of screens used in typical
national campaign: 34
Source: New Age Media
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
5.3
4.5
4.0
2.8
2.8
2.9
3.8
Source: CNC (The National Cinema Centre)
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
H/hold income per month (€)
none
1-100
101-150
151-200
201-250
251-300
301-400
401-500
501-600
601-700
Over 701
don't know/no response
%
40.0
27.9
19.0
8.7
%
51.6
48.4
%
0.2
2.6
2.0
2.5
3.8
5.1
9.1
10.9
8.6
6.1
17.9
31.1
Source: BRAT (SNA FOCUS)
304
Gross takings
RON (mill)
20.1
22.5
24.9
24.4
28.3
34.4
53.0
Gross takings
€ (mill)
6.4
6.0
6.1
6.7
8.0
10.3
14.4
ROMANIA: CINEMA
Top ten films (2008)
Admissions
Film
Joourney To The Center Of The Earth
Hancock
The Dark Knight
My Best Friend’s Girl
Quantum Of Solace
Madagascar: Escape 2 Africa
Sex And The City
10,000 B.C.
The Mummy: Tomb Of The Dragon Emperor
Wanted
116,145
90,704
81,993
80,187
79,647
79,071
77,933
72,964
71,775
68,807
Source: CNC (The National Cinema Centre)
Top ten cinema
advertisers (2008)
Top ten cinema
product categories (2008)
Advertiser
Porsche
Romtelecom
BCR
Interbrew
Vodafone
Ferrero
Tiriac Auto
OTP Bank
Zarea
Pro Brands
Category
Auto
Telecommunications
Banks
Beer
Coffee
Cosmetics
Chocolate
Insurance
Non-carbonated drinks
Wines
Source: New Age Media
Source: New Age Media
Top ten cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Hollywood Multiplex
Movieplex Cinema
Cinema City Romania
R.A.D.E.F. Romaniafilm
City Cinema Management
Chicago Tour
U.C.I.N. Studio Bucuresti
Quality Cinema Bucuresti
Light Cinema Bucuresti
Go Multiplex Brasov
Cinema revenue
€ (000s)
5,363.0
4,746.1
2,123.3
818.0
684.0
124.1
106.0
47.9
255.2
117.1
Source: CNC (The National Cinema Centre)
305
Sales house
New Age Media
Sugar Media
MPI
Source: New Age Media
ROMANIA: INTERNET
INTERNET
Homes with internet connection: 2,129,806 (29.1%)
Adult internet users: 5,799,420 (33.6%)
Adult internet users with home broadband: 5,626,316 (32.6%)
Typical monthly cost of internet access: RON 35
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
RON
728x90, 300x250, 160x600
47.0
Pop-up
70.5
Streaming video
94.0
Source: Suppliers' ratecards
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
%
31.6
27.9
32.3
4.6
-
Sex
Male
Female
H/hold income per month (€)
No income
1-100
101-150
151-200
201-250
251-300
301-400
401-500
501-600
601-700
Over 701
don't know/no response
%
50.8
49.2
%
0.1
2.6
2.2
2.4
3.9
5.8
9.8
12.0
9.8
6.3
18.2
26.8
Keyword
games
youtube
yahoo
hi5
you
tube
movies
dictionary
auto
photos
Typical cost per click
€
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Source: Google Insights
Source: BRAT (SNA FOCUS) Urban 14-64
306
ROMANIA: INTERNET
Top ten internet sites (2008)
Site
softpedia.com
trilulilu.ro
ejobs.ro
gsp.ro
acasa.ro
rol.ro
bizoo.ro
roportal.ro
computergames.ro
libertatea.ro
Unique visitors
per month
2,118,563
2,044,544
1,352,519
1,153,429
1,089,963
1,050,017
1,021,601
998,456
892,217
877,869
Source: SATI 2008
Top ten internet product
categories (2008)
Category
Finance
Telecoms
Motors
Food
Cosmetics
Property
Business/industrial
Entertainment/media
Online retail
Retail
Internet expenditure
RON (000s)
9,183.3
7,309.6
6,757.1
6,156.0
3,456.0
2,979.1
2,368.9
2,327.4
1,776.1
1,532.7
Source: IAB&PWC
Top search engines (2008)
Search engine
google.ro
yahoo.com
Source: ZenithOptimedia
307
ROMANIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Daily
71.9
60.5
60.5
93.3
0.1
30.6
Weekly
88.9
77.0
72.7
0.3
40.8
Monthly
95.6
85.0
68.7
5.0
49.6
Source: GfK Romania, BRAT (SNA)
OVERALL
Top ten overall
advertisers (2008)
Top ten overall product
categories (2008)
Media expenditure
€ (000s)
Advertiser
Procter & Gamble
333,698
Unilever
187,326
L'Oréal
176,854
Vodafone (Mobifon)
131,996
Cosmote
129,926
Orange (Mobil Rom)
118,099
Kraft
112,581
Coca-Cola
105,647
European Drinks & European Food
94,357
Danone
86,431
Media expenditure
€ (000s)
Category
Mobile telecommunications
428,539
Cars
228,952
Banks/banking services
225,501
Newspapers & magazines
215,890
Beer
208,664
Shampoo/conditioner
153,138
Carbonated soft drinks
135,159
Laundry detergent
127,677
Skincare
100,082
Yoghurt
97,126
Source: AlfaCont Media Watch
Source: AlfaCont Media Watch
Top ten media
owners (2008)
Top ten
sales houses (2008)
Owner
CME
Intact Group
Dogan Group
SRTV
SBS
Realitatea Media
Administrative Board
News Corpotation
Discovery Communications
Publimedia
Media revenue
€ (000s)
1,194,541
669,119
590,134
513,754
408,816
387,168
383,173
251,771
136,906
75,914
Source: AlfaCont Media Watch
Sales house
MPI
Clir Media
Kanal D
Splendid Media
Prima TV
DBV Media House
APMC
B1TV
Discovery Romania
Publimedia
Source: AlfaCont Media Watch
308
Media revenue
€ (000s)
1,194,541
674,413
590,134
519,335
408,816
387,168
383,173
251,771
136,906
75,914
RUSSIA: ECONOMIC DATA
RUSSIA
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
2003
1 US$ = 25.58 Roubles at 2008 rate
2004
2005
2006
2007
2008
Gross Domestic Product (Roubles billion)
at current prices
% change
at 2008 prices
% change
8,944 10,780 13,282 17,047 21,617 26,878 32,747 41,962
22.4
20.5
23.2
28.3
26.8
24.3
21.8
28.1
20,060 20,893 22,635 26,215 29,497 33,429 37,368 41,962
0.8
4.2
8.3
15.8
12.5
13.3
11.8
12.3
Gross Domestic Product per capita (Roubles 000s)
at current prices
at 2008 prices
60.9
136.6
74.2
143.8
91.9
156.5
118.5
182.2
151.0
206.0
188.6
234.5
230.7
263.3
296.8
296.8
666
1,025
845
1,153
1,051
1,307
1,280
1,461
1,640
1,640
Gross Domestic Product (US$ billion)
at current prices
at 2008 prices
350
784
421
817
519
885
Gross Domestic Product per capita (US$ 000s)
at current prices
at 2008 prices
2.4
5.3
2.9
5.6
3.6
6.1
4.6
7.1
5.9
8.1
7.4
9.2
9.0
10.3
11.6
11.6
146.8
145.3
144.6
143.9
143.2
142.5
141.9
141.4
51.6
15.7
58.7
13.7
65.0
10.8
73.3
12.7
80.4
9.7
87.6
9.0
100.0
14.1
0.64
0.67
0.66
0.66
0.67
0.70
0.63
35.3
28.6
32.3
34.5
20.0
Population
Millions
Consumer Price Index
2008=100
% change
44.6
21.5
Ad.spend as a % of GDP
0.44
Advertising Expenditure Growth (%)
at current prices
61.7
65.4
30.8
Source: IFS, ZenithOptimedia
309
RUSSIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in US$ million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
1,300
573
826
1,336
2,210
2,890
3,910
5,030
6,654
8,949
10,736
Print
1,390
1,640
2,033
2,316
Newspapers
350
190
240
310
495
585
730
-
Magazines
220
70
100
160
260
350
470
-
TV
Radio Cinema Outdoor Internet
480
80
170
190
30
92
1
270
45
3
165
3
510
70
5
275
6
920
115
9
400
11
1,240
155
12
530
18
1,700
250
15
710
35
2,330
300
40
910
60
3,160
461
66
1,220
107
4,406
584
121
1,582
223
5,533
563
181
1,842
302
Source: AKARRARA (Russian Association of Advertising Agencies)
Notes: 1. After discounts
5. 'Newspapers' includes special advertising
2. Includes agency commission
editions from 2002
3. Excludes production costs
6. Internet includes banners and advertising
4. Includes VAT
in newsletter emails
Tobacco: Prohibited on TV and radio; on front and back cover of all publications.
Alcohol: Prohibited on TV and radio; on front and back cover of all publications.
Beer does not count as alcohol under these regulations.
Pharmaceutical: Prescription drug advertising prohibited.
Children's: Breast milk substitutes must not be presented as a wholesome
alternative to natural milk. Breast milk substitute and infant food ads must explain
age limitations and the need to seek specialist advice.
Gambling: Banned on TV and radio between 0700 and 2200.
310
RUSSIA: POPULATION
POPULATION
16,995,800
Moscow
Russian
Rouble
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook
Population by age
0-14
15-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
10,806
11,089
11,249
9,384
10,593
6,550
5,970
65,641
Female
(000s)
10,286
10,745
11,324
9,870
12,287
8,823
12,928
76,263
Total
(000s)
21,092
21,834
22,573
19,254
22,880
15,373
18,898
141,904
Source: Federal State Statistics Service
Adult status
AB
C1
C2
D
E
Other
Total
Male
(000s)
3,733
3,481
2,340
6,940
6,365
3,080
25,938
Female
(000s)
2,960
4,803
4,623
3,122
13,404
3,122
32,034
Total
(000s)
6,693
8,283
6,963
10,063
19,769
6,203
57,973
Source: M'Index 2008/2 - Russia
Definition of adult status
AB = managers
C1 = specialists
C2 = white-collar workers
D = blue-collar workers
E = subsistence/inactive
311
RUSSIA: TELEVISION
TELEVISION
Number of households: 25,330,700
Number of television households: 25,098,500 (99.1%)
Source: M'Index 2008/2 (Households) - Russia
Television homes with:
Colour
VCR
DVD
Cable (connection) - total
Satellite dish (DTH) - total
IPTV
98.8%
32.3%
52.2%
12.4%
2.6%
1.5%
Source: The Establishment Survey, Sep-Oct 2008. TNS Gallup Media
Average minutes viewed per day per adult: 205
Main channels
Channel
Non-commercial
Kultura
Commercial
Pervy Kanal
Rossiya
NTV
STS
REN-TV
TNT
MTV
MUZ TV
TV-3
DTV
Euronews
7TV
Sport
Domashny
TV Tsentr
Zvezda
Petersburg-5 Kanal
Vesti
2X2
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
84.7
17
-
98.3
98.0
94.5
87.5
81.6
84.6
57.3
65.6
67.8
61.0
40.1
46.7
72.5
71.0
72.8
56.6
55.1
62.1
27.2
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
1,061
1,274
1,333
970
1,411
896
1,465
1,367
1,243
851
99
1,129
822
812
1,423
184
1,321
36
274
Source: The Establishment Survey, Feb-Oct 2008. TNS Gallup Media
312
RUSSIA: TELEVISION
Cost/audience
Channel
Pervy Kanal
Rossiya
NTV
STS
REN-TV
TNT
MTV
MUZ TV
TV-3
DTV
Euronews
7TV
Sport
Domashny
TV Tsentr
Zvezda
Petersburg-5 Kanal
Vesti
2X2
Peak
time
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
0830-1000
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
1900-2400
Peak rate
30 sec
US$
28,121
24,011
16,388
17,664
4,340
13,277
868
513
3,025
1,587
111
1,585
3,284
2,254
846
736
-
Peak adult
audience
(000s)
4,406
3,817
2,816
1,836
869
1,575
160
140
499
313
92
42
380
387
543
200
196
110
36
Source: TNS Gallup Media
Average CPT (all commercial channels): US$6.5
Share of viewing & ad revenue
Share of viewing (%)
Channel
Non-commercial
Kultura
Commercial
Pervy Kanal
Rossiya
NTV
STS
REN-TV
TNT
MTV
MUZ TV
TV-3
DTV
Euronews
7TV
Sport
Domashny
TV Tsentr
Zvezda
Petersburg-5 Kanal
Vesti
2X2
2008
Individuals
Adults
Ad revenue
2008
US$ (mill)
2.1
2.3
-
20.8
17.2
13.2
8.8
4.5
7.2
1.0
1.0
2.8
1.8
0.2
0.3
2.1
2.2
2.9
1.1
1.1
0.9
0.2
21.7
18.1
13.8
7.2
4.7
6.6
0.9
0.9
2.8
1.8
0.2
0.3
2.2
2.2
3.1
1.2
1.1
0.9
0.2
1,521
1,307
1,353
795
288
729
93
71
192
94
8
91
148
170
11
46
-
Source: TNS Gallup Media
313
30 sec peak
adult CPT
US$
6.4
6.3
5.8
9.6
5.0
8.4
5.4
3.7
6.1
5.1
2.6
4.2
8.5
4.1
4.2
3.7
-
RUSSIA: TELEVISION
Top ten television programmes (2008)
Programme
New Year Speech of D. Medvedev
New Year Speech of D. Medvedev
Military Parade, 63rd anniversary of Second World War
Novogodniy Goluboy ogonek na SHabolovke-2009. Part 1
Tatyanin den
In commemoration of Aleksandr Abdulov
Novogodniy parad Zvezd s Maksimom Galkinym i Nikolaem Baskovym
Gromovy. Dom nadezhdy
Pirates of the Caribbean: Dead's Man's Chest
I vse-taki ya lyublyu
Channel
Pervy Kanal
Rossiya
Pervy Kanal
Rossiya
Pervy Kanal
Pervy Kanal
Rossiya
Pervy Kanal
Pervy Kanal
Pervy Kanal
Source: TNS Gallup Media
Top ten television advertisers (2008)
TV expenditure
US$ (mill)
550.6
267.5
242.3
241.2
234.8
188.5
188.1
161.3
147.1
145.8
Advertiser
Procter & Gamble
Unilever
L'Oréal
Henkel Group
Mars
Danone
Reckitt Benckiser
Coca-Cola
Wimm-Bill-Dann
Mobile Telesystems
Source: TNS Gallup Media
Top ten television product categories (2008)
TV expenditure
US$ (mill)
1,230.6
761.8
660.2
508.1
492.2
476.5
476.2
434.7
243.9
212.7
Category
Beauty & healthcare
Soft drinks & beer
Food
Household chemicals
Confectionery
Medicines & food supplements
Communication services
Transport & accessories
Commercial services
Perfume
Source: TNS Gallup Media
Top television sales houses (2008)
TV revenue
US$ (mill)
4,318.7
2,542.4
45.8
10.7
Sales house
Video International
Gazprom-Media
Alkasar
NTS
Source: TNS Gallup Media
314
Adult
TVR
18.7
15.9
15.4
15.4
14.9
14.8
13.8
13.6
13.4
13.4
RUSSIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National R=Regional
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
Title
(000s)
(000s)
US$
US$
US$
Antenna/Telesem (w, N)
4,545
10,678
126,770
11.9
100,369
Komsomolskaya Pravda (W) (w, N)
3,013
4,683
105,582
22.5
106,564
Argumenty i Fakty (w, N)
3,010
7,934
95,503
12.0
98,222
Moskovsky Komsomolets (d, R)
2,153
28,648
62,556
MK-Region (w, N)
1,460
1,547
23,675
15.3
29,172
777 (w, N)
950
4,912
29,306
Mir Novostey (w, N)
850
13,463
12,812
Komsomolskaya pravda (d, N)
737
2,172
47,772
22.0
54,663
Orakul (w, N)
514
1,813
12,829
7.1
11,783
Narodny sovet (w, N)
279
433
3,817
8.8
3,600
Trud (d, N)
265
343
16,601
48.3
8,646
Sovetsky Sport Football (w, N)
249
1,232
34,339
27.9
34,140
Sovershenno sekretno (w, N)
246
2,622
16,181
6.2
16,414
Za Rulem (newspaper) (w, N)
245
727
Izvestiya (d, N)
237
420
29,296
69.7
34,424
Sobesednik (w, N)
229
464
5,725
12.3
4,761
Ekonomika i Zhizn (w, N)
220
484
12,538
25.9
23,365
Stupeni Orakula (w, N)
210
522
4,519
8.7
4,044
Tselebnik (w, N)
206
989
6,716
6.8
6,501
Klakson (w, N)
200
1,280
19,756
15.4
18,189
Rossiyskaya Gazeta (d, N)
182
1,161
16,849
14.5
MKmobil (w, N)
168
184
2,857
15.6
6,392
Sport-Express (d, N)
130
745
18,631
25.0
20,168
Sovetskiy Sport (d, N)
121
652
20,978
32.2
20,970
Kommersant (d, N)
113
372
14,109
38.0
56,662
Tribuna (w, N)
88
4,384
11,790
Vedomosti (d, N)
75
195
39,251
201.3
57,552
PC week (w, N)
35
55
12,558
Source: TNS Gallup, NRS-Russia Sep 2008 - Feb 2009, Media Monitoring 2008
Average CPT (B/W): US$16.5
315
RUSSIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
US$ (mill)
Materia Medica
13.8
Evalar
12.9
World of Useful Goods
10.3
Volkswagen
10.2
Rosbusinessconsulting
9.4
Mercury
7.9
Pochta Servis
6.5
Megafon
5.9
Toyota
5.6
Ford
5.4
Newspaper expenditure
Category
US$ (mill)
Medicines & food supplements
72.7
Transport & accessories
67.0
Financial services
63.8
Mass media
50.5
Commercial services
35.9
Real estate services
32.8
Mass actions
30.1
Communication services
27.0
Alcoholic drinks
19.9
Computers & peripherals
13.8
Source: TNS Gallup AdFAct
Source: TNS Gallup AdFAct
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
US$ (mill)
Komsomolskaya pravda
98.3
Independent Media
68.1
Kommersant
63.9
Argumenty i Fakty
55.1
RBK Media
38.1
News Media-Rus
32.0
Hachette Filipacchi Shkulev
29.7
Avtorevyu
17.5
Trud
16.9
Rossiyskaya Gazeta
16.4
Source: TNS Gallup AdFAct
316
RUSSIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly
Title
Women's
Cosmopolitan (m)
Liza (w)
Glamour (m)
Vsyo Dlya Zhenschiny (w)
Burda (m)
Liza Dobrye sovety (m)
Gloria (w)
Psychologies (m)
Joy (m)
Elle (m)
Marie Claire (m)
Domashniy Ochag (m)
Mini (m)
Shape (m)
Sex And The City (m)
Magiya Cosmo (m)
Cosmopolitan Shopping (m)
Krestyanka (m)
Vogue (m)
Ona (m)
Harper's Bazaar (m)
L'Officiel (m)
Domovoy (m)
TV listings
Antenna-telesem (w)
Telenedelya (w)
7 Dney (w)
TV-Park (w)
Cooking
Lyublyu Gotovit! (m)
Shkola Gastronoma (w)
Gastronom (m)
Priyatnogo Appetita (m)
General interest
Karavan Istoriy. Kollektsiya (m)
Reader's Digest (m)
Tayny Zvezd (w)
Gala Biography (m)
Hello! (w)
Story (m)
Otdokhni! Imena (m)
Karavan Istoriy (m)
MK-Bulvar (w)
Russkiy Reporter (w)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
US$
US$
US$
999
750
700
473
460
430
399
347
320
310
284
280
270
250
200
185
155
151
150
148
120
108
105
6,339
3,106
2,330
749
2,199
2,265
397
598
422
640
272
1,654
558
184
145
397
682
916
691
261
138
143
562
41,347
19,254
27,636
6,594
13,870
10,135
11,058
15,224
11,201
24,662
13,598
21,197
9,220
19,241
13,802
9,559
9,814
10,259
23,894
10,931
20,329
21,734
11,945
6.5
6.2
11.9
8.8
6.3
4.5
27.8
25.4
26.6
38.6
50.0
12.8
16.5
104.5
94.9
24.1
14.4
11.2
34.6
41.8
147.6
152.5
21.2
41,789
29,130
25,833
14,516
30,527
10,167
24,046
21,365
22,759
-
4,238
1,124
1,042
467
10,678
3,619
3,768
1,756
65,357
40,359
36,049
17,340
6.1
11.2
9.6
9.9
101,971
-
1,616
217
184
110
3,079
641
829
1,609
8,293
5,633
15,643
5,213
2.7
8.8
18.9
3.2
4,819
991
417
404
380
352
350
347
342
305
168
1,369
968
750
800
348
195
619
4,148
710
203
10,850
8,117
11,034
16,844
16,575
10,531
8,895
23,676
9,319
13,555
7.9
8.4
14.7
21.1
47.7
53.9
14.4
5.7
13.1
66.9
18,026
19,065
11,202
22,719
-
317
RUSSIA: MAGAZINES
Magazines cont.
w=weekly m=monthly
Title
Ok! (w)
Russkiy Newsweek (w)
Health
Domashny Doktor (m)
Tselebnik (w)
Zdorovye (m)
Zhenskoe Zdorovye (m)
Motoring
Za Rulem (m)
Top Gear (m)
Pyatoe Koleso (m)
Quattroruote (m)
Avtopanorama (m)
Avtomir (w)
Avtomobili (m)
Moto (m)
Youth
Yes!-Zvezdy (m)
Oops! (m)
Bravo (w)
I Love You (m)
Yes! (m)
Liza. Girl (m)
Rolling Stone (m)
Men's
Maxim (m)
Men's Health (m)
Playboy (m)
XXL (m)
Esquire (m)
FHM (m)
GQ (m)
Medved (m)
Entertaining
Otdokhni! (w)
Teschin Yazyk (w)
Zyatek (w)
Liza Krossvordy (w)
Razgaday! (w)
Liza Goroskop (m)
Kino Park (m)
Family & children
Liza Moy Rebenok (m)
Mama, Eto Ya! (m)
Schastlivye Roditeli (m)
Moy Krokha i Ya (m)
Interiors & design
Idei Vashego Doma (m)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
US$
US$
US$
126
531
10,913
20.6
54
203
13,809
68.0
580
213
170
144
1,619
989
2,068
570
8,090
6,370
12,036
7,412
5.0
6.4
5.8
13.0
-
578
318
152
150
148
140
138
85
5,978
1,051
938
550
350
1,387
570
416
21,608
16,728
11,020
9,092
9,266
10,435
13,906
6,614
3.6
15.9
11.7
16.5
26.5
7.5
24.4
15.9
20,395
17,684
9,959
-
450
260
220
200
200
180
110
345
524
281
266
530
539
396
12,707
8,977
6,191
4,427
13,932
7,521
11,132
36.8
17.1
22.1
16.6
26.3
14.0
28.1
10,819
363
253
160
140
125
110
100
84
1,921
1,160
793
411
180
208
219
200
19,942
20,624
12,758
12,785
18,667
10,948
17,366
11,496
10.4
17.8
16.1
31.1
103.8
52.8
79.4
57.4
20,389
22,148
12,594
15,252
18,202
18,348
-
300
300
299
283
170
150
91
1,928
2,962
2,404
2,313
864
1,374
428
12,452
5,916
5,925
5,655
5,643
6,571
8,677
6.5
2.0
2.5
2.4
6.5
4.8
20.3
5,910
-
250
180
178
146
1,104
747
617
733
8,670
8,384
9,507
6,906
7.9
11.2
15.4
9.4
-
248
1,694
10,085
6.0
10,133
318
RUSSIA: MAGAZINES
Magazines cont.
w=weekly m=monthly
Title
Moy Prekrasny Sad (m)
Lyubimaya dacha (m)
Moy Uyutny Dom (m)
Interer+dizayn (m)
Krasivye Kvartiry (m)
Mezonin (m)
Elle Decor (m)
Krasivye Doma (m)
Salon Interior (m)
Tourism
GEO (m)
Vokrug Sveta (m)
National Geographic Russia (m)
Afisha-Mir (m)
Business & analysis
Biznes-Zhurnal (w)
Forbes (m)
Rbk (m)
Ekspert (w)
Itogi (w)
Profil (w)
Kommersant Dengi (w)
Finans (w)
Kommersant Vlast (w)
Popular science
Populyarnaya Mekhanika (m)
Chto novogo v nauke i tekhnike (m)
Gadgets/audio/photo/video
Digital Magazine (m)
Computers
Chip (m)
Khaker (m)
Computerbild (w)
Mir PK (m)
Strana Igr (w)
Kompyuterra (w)
Sport
Prosport (w)
Adult
Full page Adult CPT Full page
Circulation readership Colour
Colour
B/W
(000s)
(000s)
US$
US$
US$
130
1,276
7,320
5.7
125
1,274
4,461
3.5
120
739
4,738
6.4
95
1,144
11,706
10.2
91
671
4,474
6.7
80
143
10,339
72.6
75
319
10,914
34.2
11,713
62
769
5,607
7.3
55
623
11,205
18.0
11,390
230
228
140
95
907
3,717
990
109
18,516
19,129
14,344
21,694
20.4
5.1
14.5
199.6
18,356
14,010
21,549
17,229
184
124
101
97
87
83
52
49
47
549
770
780
367
448
176
376
298
391
16,117
19,300
16,839
19,039
14,201
12,746
18,323
10,769
13,734
29.3
25.1
21.6
51.9
31.7
72.3
48.7
36.1
35.1
18,721
18,061
16,208
16,294
8,915
12,134
17,365
8,303
-
171
89
716
280
14,514
10,778
20.3
38.5
-
130
155
9,365
60.4
10,279
101
100
98
80
80
76
457
637
274
668
538
267
9,944
16,453
13,094
13,291
15,911
18,326
21.8
25.8
47.8
19.9
29.6
68.5
13,300
-
100
376
10,430
27.7
-
Source: TNS Gallup; NRS-Russia Sep 2008 - Feb 2009; Media Monitoring 2008
Average CPT (Colour): US$12.4
319
RUSSIA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
US$ (mill)
L'Oréal
84.7
Procter & Gamble
67.3
Mercury
49.2
LVMH
46.3
Ford
24.6
Volkswagen
21.6
Toyota
18.5
Chanel
18.1
General Motors
17.9
Samsung Electronics
17.3
Magazine expenditure
Category
US$ (mill)
Commercial services
249.1
Beauty & healthcare
248.9
Transport & accessories
194.8
Clothing & footwear
182.2
Mass media
126.9
Perfume
89.9
Watches/clocks & jewellery
89.4
Financial services
86.1
Medicines & food supplements
64.1
Mass actions
62.6
Source: TNS Gallup AdFAct
Source: TNS Gallup AdFAct
Top ten magazine
owners (2008)
Magazine revenue
Owner
US$ (mill)
Independent Media
295.2
Hachette Filipacchi Shkulev
194.4
Burda
176.5
Condé Nast
157.7
7 Dney
128.3
Kommersant
55.1
Axel Springer
54.8
SPN
53.0
Ekspert
52.1
Forward Media Group
51.4
Source: TNS Gallup AdFAct
320
RUSSIA: RADIO
RADIO
Number of radio households: 14,181,100
Source: TNS Gallup Media; (Urban population 100+)
Average daily listening minutes per adult: 295
Source: TNS Gallup Media
Costs/audiences
Station
National
Radio Rossii
Russkoe Radio
Europa Plus
Radio Chanson
Mayak
Retro FM
Avtoradio
Yumor FM
Nashe Radio
DFM
Love Radio
Radio 7
Hit FM
Moscow
Ekho Moskvy
Radio Dacha 92.4 Fm
Serebryany Dozhd
CITY-FM. Moscow Information Ra
Radio Alla
Govorit Moscow
Radio station Rusckaya Sluzhba
Energy
Business FM
Keks FM
Saint-Petersburg
Dorozhnoe Radio
Radio Peterburg
Keks FM
Eldoradio
Radio Rekord
Petrograd - Russkiy Chanson
MAXIMUM
Radio Hit
Baltika
102.FM Radio Roks
Type
Peak
time
Peak rate
(30 sec)
US$
talk
music
music
music
talk
music
music
talk
music
music
music
music
music
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
1,108
3,325
4,662
1,819
1,689
2,773
3,359
1,040
1,007
473
911
1,241
337
1,515
993
767
734
661
651
593
356
304
210
180
179
166
0.7
3.3
6.1
2.5
2.6
4.3
5.7
2.9
3.3
2.3
5.1
6.9
2.0
talk
music
music
talk
music
talk
talk
music
talk
music
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
782
452
1,498
811
412
222
280
795
1,099
388
136
93
57
46
46
43
36
36
30
30
5.8
4.9
26.4
17.6
9.0
5.2
7.8
22.2
36.2
13.1
music
music
music
music
music
music
music
music
music
music
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
0800-1000
543
232
229
103
111
273
97
-
90
68
27
26
23
18
11
11
11
10
6.0
8.6
8.9
4.5
6.2
23.8
8.7
-
Source: TNS Gallup Media
Average CPT (all commercial stations): US$4.0
321
Peak adult 30 sec peak
audience
adult CPT
(000s)
US$
RUSSIA: RADIO
Top ten radio
advertisers (2008)
Advertiser
Meramed
Materia Medica
Megafon
Evalar
Don-Stroy
Capital Group
Bee Line
CTC
Sollers
Sky Link
Top ten radio product
categories (2008)
Radio expenditure
US$ (mill)
18.4
16.8
11.8
11.4
11.0
9.3
8.8
8.6
8.6
8.2
Source: TNS Gallup Media
Radio expenditure
Category
US$ (mill)
Mass actions
129.7
Medicines & food supplements
124.8
Commercial services
120.1
Transport & accessories
108.1
Mass media
99.8
Real estate services
66.5
Financial services
54.4
Medical services
47.1
Communication services
46.1
Entertainment
41.9
Source: TNS Gallup Media
Top ten radio
owners (2008)
Owner
Evropeyskaya Media
Veschatelnaya Korporatsiya
Russkaya Media Gruppa
VGTRK
Gazprom-Media
Obedinennye Media
News Media Radio Group
Media Khold
Arnold Prize
Concern Radio-Centre
Radio revenue
US$ (mill)
192.1
172.2
127.7
91.6
81.9
38.0
32.4
24.4
13.9
0.7
Source: TNS Gallup Media
322
RUSSIA: OUTDOOR
OUTDOOR
Number of outdoor sites: approx. 195,600
Type, size and cost of sites
Type/size of display
Back lit
Back lit roof top
Billboard
Bus shelter
Clock
Computer screen
Cylinder
Kinetic board
Lamppost sign
Light box
Multipanel
Neon roof sign
Overpass billboard
Painted wall
Pedestrian fence
Pillar
Product model
Roof top
Rotary box
Spectacular
Trivision
Unipole
Number of
sites
493
232
111,382
7,818
194
341
1,116
5,701
7,654
22,370
9
489
1,300
2,725
577
9,890
9
269
176
673
19,490
2,749
Cost per panel
per month US$
95-22,006
761-56,984
38-7,245
136-226
42-136
136-589
136-1,509
127-226
136-1,509
362
408-38,934
127-26,100
80-264,073
217-3,677
217-589
136-9,459
190-45,626
30-3,396
95-316,888
35-30,187
761-6,692
Source: TNS Gallup Media
Top ten outdoor advertisers (2008)
Outdoor expenditure
US$ (mill)
36.4
26.4
24.5
23.5
22.6
16.1
13.7
13.2
12.8
12.5
Advertiser
Bee Line
Mobile Telesystems
Samsung Electronics
Megafon
Baltika
M. Video
Sun Inbev
Ford
Moscow Government
Eldorado
Source: TNS Gallup Media
323
RUSSIA: OUTDOOR
Top ten outdoor product
categories (2008)
Category
Trademark advertising
Commercial services
Transport & accessories
Communication services
Financial services
Social advertising
Mass actions
Public services
Soft drinks & beer
Real estate services
Outdoor expenditure
US$ (mill)
287.5
269.8
177.0
120.7
100.1
91.0
89.3
82.8
79.1
76.1
Source: TNS Gallup Media
Top ten outdoor
contractors (2008)
Outdoor revenue
US$ (mill)
349.9
109.0
65.5
42.3
41.7
39.0
30.8
30.1
30.0
17.8
Contractor
News Outdoor
Gallery
V.E.R.A.-Olymp
Anko
Nike
Bigboard
Poster
Reklama-Servis
RASVERO
Advertising Centre.
Source: TNS Gallup Media
324
RUSSIA: CINEMA
CINEMA
Number of cinema screens: 1,890
Source: Karo Film
Average cost of a 60 sec. spot per screen
per week: US$45
Source: ZenithOptimedia
Average CPT: US$200
Number of screens used in typical
national campaign: 120+
Source: ZenithOptimedia
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
85.7
92.7
126.6
Gross takings
US$ (mill)
101.1
172.0
242.5
315.8
412.0
565.0
742.0
Source: ZenithOptimedia
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Status
A (Low)
B (Middle)
C (High)
n/a
%
33.7
27.6
22.8
15.9
%
44.7
55.3
%
26.1
29.1
18.5
26.4
Source: M'Index 2008/2 - Russia
325
RUSSIA: CINEMA
Top ten films (2008)
Gross takings
US$ (mill)
49.9
40.8
33.7
27.8
27.6
26.3
26.0
20.9
18.1
17.0
Film
Ironiya Sudby 2
Madagascar 2
Admiral
Mummy 3
Samiy Lutcshiy Film
Wanted
Hancock
Kung-Fu Panda
Quantum Of Solace
Indiana Jones and the Kingdom of the Crystal Skull
Source: Karo
Top ten cinema
advertisers (2008)
Advertiser
Coca-Cola
Samsung Electronics
Wrigley's
Beiersdorf
Pepsi Co
Anti-HIV/AIDS Partnership
Sun Inbev
Ford
Swatch Group
Heineken
Top ten cinema
product categories (2008)
Cinema expenditure
US$ (mill)
8.4
3.0
2.3
2.3
2.1
1.7
1.7
1.1
0.7
0.7
Category
Soft drinks & beer
Mass media
Communications
Confectionery
Beauty & healthcare
Transport & accessories
Audiovisual/photo
Social advertising
Mass actions
Commercial services
Cinema expenditure
US$ (mill)
14.2
3.8
3.7
3.3
3.2
2.8
1.9
1.7
0.9
0.9
Source: TNS Gallup Media
Source: TNS Gallup Media
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Kinostar
Karo Film
Formula Kino
Kinomax
Cinema Park
Pyat Zvezd
Centrfilm
Cinema revenue
US$ (mill)
12.1
8.9
7.7
6.1
4.5
1.4
0.4
Source: TNS Gallup Media
326
Sales house
KinoMedia
Cinema 360
Formula Kino
Source: Karo
RUSSIA: INTERNET
INTERNET
Homes with internet connection: 10,270,000 (40.5%)
Adult internet users: 37,500,000 (31.0%)
Adult internet users with home broadband: 24,750,000 (20.5%)
Typical monthly cost of internet access: US$21.36
Cost of display ads
Type
240*400
300*250
Width*90
Fullscreen
Top ten search keywords
Typical cost per thousand
US$
8.0
10.1
7.0
60.3
Source: ZenithOptimedia records
Internet user profile
Age
16-24
25-34
35-44
45-54
%
33.7
28.0
19.1
12.6
55-64
65+
Sex
Male
Female
Status
A (Low)
B (Middle)
C (High)
n/a
4.3
2.2
%
50.7
49.3
%
22.8
30.0
20.6
26.6
Keyword
mail
бесплатно (free)
игры (games)
одноклассники (classmates)
онлайн (online)
работа (job)
скачать (download)
смотреть (to watch)
фильм (film)
фото (photo)
Source: yandex
Source: M'Index 2008/2 - Russia
327
Typical cost per click
US$
1.9
12.0
4.4
6.8
12.0
2.3
1.9
1.9
4.4
6.8
RUSSIA: INTERNET
Top ten internet sites (2008)
Top search engines (2008)
Unique visitors
per month
18,000,000
17,724,500
16,000,000
15,000,000
14,157,125
5,303,000
4,888,000
4,505,000
3,858,000
3,530,000
Site
mail.ru
yandex.ru
odnoklassniki.ru
vkontakte.ru
rambler.ru
livejournal.com
life.ru
mamba.ru
liveinternet.ru
kp.ru
Search engine
yandex.ru
google.ru
rambler.ru
qip.ru
Source: liveinternet.ru
Source: ZenithOptimedia
Top ten internet
advertisers (2008)
Advertiser
Ford
Honda
MTS
Megafon
Peugeot Citroen
Beeline
General Motors
Nissan
Samsung
P&G
Top ten internet product
categories (2008)
Internet expenditure
US$ (mill)
9.6
8.8
8.0
7.2
6.4
6.0
5.6
5.2
4.8
4.4
Source: ZenithOptimedia
Source: AdMon
Top internet
sales houses (2008)
Sales house
IMHO VI
Mail.ru
RBC
Odnoklassniki.ru
Index20
MediaSelling
SOL
Vkontakte.ru
Internet expenditure
Category
US$ (mill)
Auto
32.5
FMCG
23.4
Mobile & telecoms
13.0
Finance
13.0
Retail
7.8
IT
7.8
Consumer electronics
7.8
Entertainment
3.9
Mass media
3.9
Real estate
3.9
Internet revenue
US$ (mill)
80.0
65.0
50.0
25.0
20.0
10.0
7.0
5.0
Source: AdMon
328
RUSSIA: OVERALL
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
L'Oréal
Unilever
Henkel Group
Mars-Russia
Nestlé
Danone
Bee Line
Coca-Cola
Mobile Telesystems
Media expenditure
US$ (mill)
647.0
390.5
298.3
267.5
253.7
247.7
235.6
226.7
222.3
211.2
Source: TNS Gallup Media
Top ten overall product
categories (2008)
Category
Commercial services
Beauty & healthcare
Transport & accessories
Food
Soft drinks/beer
Communication services
Medicines & food supplements
Mass actions
Confectionery
Financial services
Media expenditure
US$ (mill)
1,806.4
1,663.4
1,276.0
1,158.7
1,147.6
956.7
885.4
643.1
632.9
626.2
Source: TNS Gallup Media
329
SERBIA: ECONOMIC DATA
SERBIA
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$=
58.45
2001
2002
CSD at 2008 rate
2003
2004
2005
1,095.4
19.2
1,895.6
8.5
1,310.3
19.6
2,043.9
7.8
1,607.8
22.7
2,158.3
5.6
2006
2007
2008
Gross Domestic Product (CSD billion)
at current prices
% change
at 2008 prices
% change
708.4
1,609.4
-
919.2
29.8
1,747.7
8.6
1,891.3 2,147.8 2,558.3
17.6
13.6
19.1
2,270.6 2,427.2 2,558.3
5.2
6.9
5.4
Gross Domestic Product per capita (CSD 000s)
at current prices
at 2008 prices
70.3
159.8
91.8
174.6
110.1
190.5
132.4
206.5
163.1
218.9
192.2
230.7
218.5
246.9
260.0
260.0
22,417
34,968
27,507
36,926
32,357
38,846
36,746
41,527
43,769
43,769
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
12,120
27,535
15,726
29,900
18,741
32,430
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
1,204
2,734
1,571
2,987
1,883
3,259
2,264
3,532
2,790
3,745
3,288
3,948
3,738
4,225
4,448
4,448
10.1
10.0
10.0
9.9
9.9
9.8
9.8
9.8
52.6
19.5
57.8
9.9
64.1
10.9
74.5
16.2
83.3
11.8
88.5
6.2
100.0
13.0
-
1.71
2.01
2.59
2.53
3.47
3.15
-
40.9
27.0
58.3
36.2
15.0
2.8
55.7
46.6
8.0
-4.5
Population
Millions
Consumer Price Index
2008=100
%change
44.0
95.0
Adspend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
-
-
Source: IFS, ZenithOptimedia
330
SERBIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in CSD (mill) at current prices
2003
2004
2005
2006
2007
2008
Total Newspapers Magazines
TV
18,682
680
654
17,349
26,331
1,164
1,280
23,887
40,538
1,705
1,879
36,954
46,241
2,548
2,440
41,253
72,045
5,850
3,496
62,700
77,089
6,414
4,168
66,507
Radio Cinema Outdoor Internet
236
864
41
465
1,118
93
695
40
1,550
280
1,000
50
1,950
466
Advertising expenditure in CSD (mill) at constant 2008 prices
2003
2004
2005
2006
2007
2008
Total Newspapers Magazines
TV
32,329
1,176
1,131
30,022
41,072
1,816
1,996
37,261
54,419
2,289
2,522
49,608
55,514
3,059
2,929
49,526
81,418
6,611
3,951
70,857
77,089
6,414
4,168
66,507
Radio Cinema Outdoor Internet
317
1,160
56
558
1,342
112
785
45
1,752
316
1,000
50
1,950
466
Source: Arianna, AGB, Adex, Strategic Marketing, Agency estimates
Notes: 1. Before discounts
2. Excludes production costs
3. Excludes agency commission
4. Excludes classified
Main advertising restrictions
Tobacco: Banned.
Alcohol: Wine and beer only, but they may not be advertised on TV
between 0600 and 1800, on TV or radio during driving or children's programmes,
in cinemas/theatres before 2000, or near schools and playgrounds.
Pharmaceutical: Advertising of prescription medicines banned, but advertising of
healthcare institutions is allowed. Advertising of OTC drugs is permitted.
Children's: Scenes with child actors cannot include any violence, and
children cannot appear in ads for alcohol or politics.
Political: Advertising public services and government is allowed
in matters of public interest, but ads containing preventative measures
cannot be used in self-promotion.
331
SERBIA: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
77,474
Belgrade
Serbian
Dinar (CSD)
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
622
431
519
476
533
459
533
3,574
Female
(000s)
589
413
506
483
553
503
730
3,776
Total
(000s)
1,212
844
1,026
958
1,086
962
1,263
7,350
Source: Statistical Office of the Republic of Serbia
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
373
1,402
699
374
115
2,962
Female
(000s)
324
1,195
811
523
369
3,221
Total
(000s)
697
2,596
1,509
897
484
6,183
Source: Statistical Office of the Republic of Serbia
Definition of working population status
(top level of education achieved)
AB = university
C1 = secondary school
C2 = primary school
D = primary school 4-7 years
E = none/primary 1-3 years
332
SERBIA: TELEVISION
TELEVISION
Number of households: 2,520,597
Number of television households: 2,427,335 (96.3%)
Television homes with:
Colour
VCR
DVD
PVR/DVR
Multiset
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
Digital satellite dish
Digital terrestrial television (DTT)
IPTV
98.0%
8.3%
40.9%
1.5%
37.2%
38.3%
<1%
6.1%
4.7%
<1%
<1%
Source: AGB Nielsen
TV licence cost (per year): €65
Average minutes viewed per day per adult: 306
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (digital)
IPTV
Average
monthly subscription
€
8
13
8
7
Source: ZenithOptimedia estimates
333
SERBIA: TELEVISION
Main channels
Channel
Commercial
RTS 1
RTS 2
Pink
B92
Fox
Avala
Happy TV
Studio B
Novi Sad 1
Ultra
Kosava
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
98.2
96.6
94.4
92.6
87.6
85.6
73.6
73.6
24
24
24
24
24
24
12
24
24
24
12
694
407
1,269
1,166
1,052
692
510
492
263
1,083
226
Peak
time
2000
2200
2100
2200
2200
2100
1200
2200
1700
2000
2200
Peak rate
30 sec
€
4,041
591
5,388
4,313
2,251
479
377
198
386
94
291
Peak adult
audience
(000s)
1,006
185
746
297
204
109
28
46
31
11
43
Source: AGB Nielsen
Cost/audience
Channel
RTS 1
RTS 2
Pink
B92
Fox
Avala
Happy TV
Studio B
Novi Sad 1
Ultra
Kosava
Source: AGB Nielsen - Rate card prices
Average CPT (all commercial channels): €6.8
334
30 sec peak
adult CPT
€
4.0
3.2
7.2
14.5
11.0
4.4
13.3
4.3
12.5
8.1
6.8
SERBIA: TELEVISION
Share of viewing & ad revenue
Share of viewing (%) Ad revenue
2008
2008
€ (mill)
Individuals Adults
Channel
Commercial
RTS 1
RTS 2
Pink
B92
Fox
Avala
Happy TV
Studio B
Novi Sad 1
Ultra
Kosava
26.2
7.6
21.7
8.7
6.4
3.7
1.5
1.3
1.0
0.9
0.8
27.2
7.9
21.4
8.9
6.3
3.8
0.9
1.4
1.0
0.5
0.8
Channel
RTS 1
RTS 1
RTS 1
RTS 1
RTS 1
RTS 1
RTS 1
Pink
RTS 2
Pink
Adult
TVR
38.8
36.3
34.3
32.2
30.8
28.7
27.1
25.7
25.0
25.0
Source: AGB Nielsen - Rate card prices
Top ten television programmes (2008)
Programme
Domestic serial: Selo gori a baba se ceslja
Domestic serial: Moj rodjak sa sela
Duel - Presidential elections 2008: Boris Tadic - T. Nikolic
Eurosong - fiinals
Domestic serial: Ranjeni orao
News: Dnevnik 2 RTS
Domestic serial: Bela ladja
Folk music New Year's show: Narodno veselje
Australian Open 2008 finals: Novak Djokovic - Wilfried Tsonga
Domestic Comedy show: Kursadzije
Source: AGB Nielsen
335
105.4
21.6
354.7
164.7
133.3
24.5
9.1
3.2
4.3
1.4
3.7
SERBIA: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Henkel
Coca-cola
VIP Mobile
L'Oréal
Beiersdorf
Telecom Serbia
Apatin Brewery
Telenor
National Lottery
Top ten television product
categories (2008)
TV expenditure
Euro (mill)
51.2
35.4
31.7
31.7
30.6
24.6
22.2
22.1
21.8
21.4
Category
Food & soft drinks
Cosmetics
FMCG
Telecommunications
Hobbies
Coffee & alcohol
Banks
Trade
Medicine
Politics
TV expenditure
Euro (mill)
184.5
145.4
86.5
82.6
73.4
51.1
47.1
39.1
21.5
19.6
Source: AGB Nielsen - Rate card prices
Source: AGB Nielsen - Rate card prices
Top television
owners (2008)
Top ten television
sales houses (2008)
Owner
RTS
Pink
B92
Fox
Avala
TV revenue
Euro (mill)
32.4
70.1
21.3
9.2
3.2
Sales house
Direct Media
Universal McCann
Media Pool
Media House
One Media
Mass Media
Media S Smvg
OMD Media
Initiative
Doticni
Source: Serbian Business Registers Agency
TV revenue
Euro (mill)
49.6
16.6
16.2
13.1
8.9
5.4
3.3
2.4
2.1
0.6
Source: ZenithOptimedia estimates/Serbian
Business Registers Agency
336
SERBIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily N=National R=Regional
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Kurir (d, N)
250
376
2,734
7
2,734
Blic (d, N)
168
789
2,728
3
4,970
24 sata (d, R)
150
172
1,563
9
2,325
Vecernje novosti (d, N)
144
521
2,204
4
3,912
Press (d, N)
125
394
2,000
5
2,317
Gazeta (d, N)
120
1,950
3,621
Alo! (d, N)
86
245
1,650
7
1,650
Politika (d, N)
74
145
2,194
15
3,163
Danas (d, N)
25
1,094
1,750
Sportski zurnal (d, N)
24
86
901
10
1,213
Pregled (d, N)
20
825
1,050
Sport (d, N)
16
49
482
10
742
Magyar Szo (d, R)
9
16
250
15.6
Pravda (d, N)
64
1,117
17
1,478
Glas (d, N)
25
733
29
1,366
Kurir sport (d, N)
9
1,688
198
1,688
Sutra (d, N)
5
2,438
497
2,438
Source: Sold Circulation ABC Serbia - bold font , Printed Circulation Claimed by
media owner - regular font, SMMRI PrAdEx - Readership and Rate card prices
Average CPT (B/W): €7.8
Top ten newspaper
advertisers (2008)
Advertiser
Telekom Srbija
Telenor
VIP Mobile
Serbian Radical Party
Delta Maxi
General Motors
Lilly Drogerie
National Lottery Of Serbia
Renault
Idea Supermarket
Newspaper expenditure
€ (000s)
4,440.4
2,793.2
1,907.7
1,166.9
1,051.9
1,022.0
725.4
717.4
712.2
696.4
Source: SMMRI PrAdEx - Rate card prices
337
SERBIA: NEWSPAPERS
Top ten newspaper product
categories (2008)
Category
Media
Telecommunications
Politics
Banks
Transport
Services
Trade
Culture/sports/leisure
Electrical appliances
Industry
Newspaper expenditure
€ (mill)
17.9
9.5
7.5
7.4
7.3
6.2
5.6
4.2
2.1
1.7
Source: SMMRI PrAdEx - Rate card prices
Top ten newspaper
owners (2008)
Owner
Ringier
Politika
Novosti
Press Publishing Group
Kurir info
Dan
Pravda press
Media News Group
Ecoprint
Standard press
Newspaper revenue
€ (mill)
22.3
17.4
16.0
12.1
4.4
2.8
2.2
1.7
1.3
0.1
Source: SMMRI PrAdEx - Rate card prices
Top ten newspaper
sales houses (2008)
Sales house
Direct Media
Universal McCann
Media Pool
Media House
One Media
Mass Media
Media S Smvg
OMD Media
Initiative
Doticni
Newspaper revenue
€ (mill)
10.8
3.6
3.5
2.9
1.9
1.2
0.7
0.5
0.4
0.1
Source: ZenithOptimedia estimates/Serbian
Business Registers Agency
338
SERBIA: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
Adult
Full page Adult CPT
Circulation readership Colour
Colour
Title
(000s)
(000s)
€
€
Women's
Blic Zena (w)
244
795
2,250
2.8
Gloria (w)
80
230
1,857
8.1
Puls (w)
74
124
1,463
11.8
Story (w)
70
138
1,486
10.7
Lisa (w)
70
100
1,476
14.8
Grazia (m)
60
61
2,801
45.6
The Best Shop (m)
50
83
2,108
25.3
Hello! (nedeljnik) (w)
47
62
1,221
19.8
Cosmopolitan (m)
45
102
2,840
27.7
Bazar (f)
35
62
775
12.6
Glam Shopping (m)
35
1,922
Elle (m)
30
53
2,931
55.5
Sofia (m)
30
992
Gala Style (m)
30
2,345
Joy (m)
27
137
1,026
7.5
Jolie (m)
25
30
1,623
53.5
Ilustrovana politika (w)
25
27
500
18.3
Ana (m)
20
625
Stil (w)
130
771
5.9
Tina (f)
69
805
11.6
Cica (w)
30
1,036
34.3
Cooking
Debeli ali srecni (m)
300
255
1,859
7.3
Kuhinjica (m)
102
164
821
5.0
Dobra hrana (m)
50
874
Sale e Pepe (m)
40
819
Jelo i pice (m)
26
763
Health/beauty
Top Zdravlje (m)
72
111
710
6.4
Mama (m)
40
709
Viva (m)
30
46
525
11.5
Trudnoca (Adria) (m)
30
517
Lepota i zdravlje (m)
29
336
1,016
3.0
Vita (m)
25
30
1,425
47.0
Sensa (m)
20
22
1,700
77.3
Moja beba (m)
20
113
408
3.6
Bilje i zdravlje (f)
16
128
509
4.0
Lekovito bilje (m)
80
407
5.1
Zdravlje i lepota (m)
66
784
11.9
339
SERBIA: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
Adult
Full page Adult CPT
Circulation readership Colour
Colour
Title
(000s)
(000s)
€
€
Moje dete (m)
47
408
8.6
Zdrav zivot (m)
41
305
7.5
Tabloid
Svet (w)
124
306
1,020
3.3
Scandal! (w)
57
230
883
3.8
House/furniture/garden
Magazin Politika (w)
120
162
1,742
10.8
Lisa Moj stan (m)
40
129
908
7.0
Casaviva (m)
40
1,324
Moja lepa basta (m)
30
124
825
6.6
The Best Home (m)
30
31
1,638
53.0
Kuca stil (m)
25
84
866
10.3
Lisa Zivot sa cvecem (m)
25
33
655
19.7
Brava Casa (m)
22
114
814
7.2
Zov (f)
15
28
175
6.2
Dobro jutro (m)
54
263
4.8
Moc prirode (m)
15
205
13.4
Teenage
Bravo (f)
74
93
1,019
11.0
OK magazin (m)
70
1,234
Bravo Girl (m)
70
459
Politikin zabavnik (w)
40
688
Huper (m)
20
525
Boomerang (m)
10
385
38.1
Computers/mobiles
Svet kompjutera (m)
49
142
550
3.9
MobiTech (m)
18
33
303
9.2
PC Press (m)
15
43
764
17.6
Mobilni Magazin (m)
12
13
650
50.9
Mobil Mega (m)
10
81
529
6.6
Digital Magazine (m)
10
21
612
29.3
Mikro PC World (m)
7
32
619
19.1
Bravo Screen Fun (m)
16
505
32.4
Explorer (m)
9
646
70.9
Com Gsm info (m)
5
513
101.4
Cars
Auto Bild (f)
35
44
760
17.3
Sat plus (f)
25
167
795
4.8
Vrele gume (m)
20
57
1,032
18.0
Auto start (m)
17
42
506
12.0
Top Speed (m)
15
71
711
10.0
Men's
Playboy (m)
40
41
1,847
44.7
340
SERBIA: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
Adult
Full page Adult CPT
Circulation readership Colour
Colour
Title
(000s)
(000s)
€
€
Maxim (m)
40
41
1,750
42.8
The Men (m)
40
982
Men's Health (m)
25
76
1,778
23.5
CKM (m)
17
129
1,023
7.9
FHM (m)
39
1,018
26.0
Business & politics
Standard (w)
25
12
795
68.4
Nin (w)
24
42
650
15.3
Vreme (w)
18
25
563
22.8
Ekonomist magazin (w)
10
607
E magazin (Color Pre (m)
10
813
Status (m)
5
6
1,015
160.0
Revija 92 (w)
17
163
9.7
Nedeljni telegraf (w)
14
675
46.9
Travel/culture/science
City Magazine (m)
60
3,030
National Geographic (m)
40
61
2,304
37.9
Yellow Cab (m)
20
812
Travel magazine (m)
10
16
1,014
63.4
ReFoto (m)
10
563
59.1
Source: Sold Circulation ABC Serbia - bold font , Printed Circulation Claimed by
media owner - regular font, SMMRI PrAdEx - Readership and Rate card prices
Average CPT (Colour): €11.6
341
SERBIA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
€ (000s)
L'Oréal
1,522.4
Beiersdorf
1,290.6
Procter & Gamble
1,227.4
Radix
780.8
Telenor
644.6
Nectar, Backa Palanka
640.5
Bambi
536.3
Diparko Beograd
462.5
Telecom Serbia
409.9
VIP Mobile
405.6
Magazine expenditure
Category
€ (000s)
Cosmetics
8,461.8
Clothes
5,651.1
Food & soft drinks
4,871.0
Services
4,447.1
Transport
3,509.8
Medicine
3,047.5
Media
2,994.0
Home/office furniture & equipment
2,709.1
Banks
2,322.1
Telecommunications
2,159.7
Source: SMMRI PrAdEx - Rate card prices
Source: SMMRI PrAdEx - Rate card prices
Top ten magazine
owners (2008)
Top ten magazine
sales houses (2008)
Owner
Adria Media Serbia
Color Press Group
Europapress
Ringier
Attica Media
Politika
Media max
Halo oglasi
JA Co. plus
EMG
Magazine revenue
€ (000s)
8,851.0
8,705.7
5,853.3
3,758.0
3,284.1
2,686.3
2,482.4
1,903.3
1,130.8
1,103.5
Source: SMMRI PrAdEx - Rate card prices
Sales house
Direct Media
Universal McCann
Media Pool
Media House
One Media
Mass Media
Media S Smvg
Omd Media
Initiative
Doticni
Magazine revenue
€ (000s)
9,434.8
3,155.9
3,072.1
2,489.6
1,697.8
1,036.2
625.6
452.9
391.9
108.4
Source: Agency estimates/Serbian Business
Registers Agency
342
SERBIA: RADIO
RADIO
Number of radio households: 2,395,131 (95.0%)
Source: SMMRI
Number of commercial radio stations: 324
Source: Republic Broadcasting agency
Average daily listening minutes per adult: 174
Source: SMMRI
Costs/audiences
Station
National
B92
Radio S
Beograd I
Index
Beograd 202
Roadstar
Fokus
Beograd II
Main regional
Pink
AS FM - Novi Sad
Naxi
Belle Amie Folk
TDI
TOP FM
Novi Sad 1
Subotica HU
021 Novi Sad
Studio B
Type
Peak
time
Peak rate
(30 sec)
(€)
Peak adult
audience
(000s)
30 sec peak
adult CPT
(€)
general
general
general
general
general
general
general
general
0800
1000
0700
1100
0900
1100
1000
1500
300
94
38
30
15
41
26
8
177
130
124
33
29
31
20
9
1.7
0.7
0.3
0.9
0.5
1.3
1.3
0.9
general
general
general
general
general
general
general
general
general
general
1000
1200
1100
1000
1000
1000
0900
1000
0900
0700
15
17
15
7
15
15
4
2
7
11
20
16
18
19
12
12
11
13
12
12
0.8
1.1
0.8
0.3
1.2
1.3
0.3
0.1
0.6
0.9
Source: SMMRI
Average CPT (all commercial stations): €0.9
Top radio
owners (2008)
Owner
Radio S
Roadstar Radio
Radio Index
B92
Radio Beograd
Radio revenue
€ (000s)
1,282
502
321
-
Top radio
sales houses (2008)
Sales house
Radio 021 - Mreza Vojvodjanskih stanica
A-Media
Source: ZenithOptimedia
Source: Serbian Business Registers Agency
343
SERBIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 8,300
Type, size and cost of sites
Type/size of display
Billboard 4x3
Billboard 5.04x2.38
Backlight 4x3
Backlight 8x3
Scroll 4x3
Scroll 8m2
Senior 8m2
City light 1.17x1.75
Column
Bigboard 7.7x3
Bigboard 10x5
Bigboard 12x5
Bigboard 8x3
Trivision 14x4
Bigboard 16x3
Bigboard 24x3
Bigboard 12x3
Number of
sites
2,689
1,681
662
29
196
82
48
2,659
24
12
37
59
121
3
1
5
2
Cost per panel
per month (€)
500
500
1,200
2,200
840
680
760
260
520
740
2,100
2,900
740
3,400
2,750
3,800
1,900
Source: Service providers (Alma Quatro, JCDecaux, Media Max,
Akzent Media, AdverCity, Uniko)
Top ten outdoor
advertisers (2008)
Outdoor expenditure
Advertiser
€ (000s)
VIP Mobile
Danube Foods Group
860.7
Coca-Cola
838.9
Serbian Radical Party
Porsche
563.3
Democratic Party
Delta Holding
518.7
Kolinska
509.3
Telenor
Beiersdorf
440.4
Source: Alma Quatro
344
SERBIA: OUTDOOR
Top ten outdoor product
categories (2008)
Category
Groceries
Telecommunications
Government
Entertainment/leisure
Financial
Fashion
Motors
Non-fashion retailers
Beers
Personal care
Outdoor expenditure
€ (000s)
5,007.2
1,833.8
1,781.9
1,733.1
1,540.7
1,306.7
848.5
831.9
812.9
Source: Alma Quatro
Top outdoor
contractors (2008)
Contractor
Alma-Quattro
Maxim & Co
Masel Group
Media Max
Advercity
Struktura9
Europlakat Yu
Akzent Media
Outdoor revenue
€ (000s)
16,269
4,334
3,675
2,178
1,738
1,702
1,465
1,273
Source: Serbian Business Registers Agency (www.apr.gov.rs) - Real money
345
SERBIA: CINEMA
CINEMA
Number of cinema screens: 140
Source: Film Center Serbia
Average cost of a 60 sec. spot per screen
per week: €1,000
Source: ZenithOptimedia estimate
Average CPT: €80
Number of screens used in typical
national campaign: 5-10 (i.e. one or two multiplexes)
Source: ZenithOptimedia estimate
Trend in admissions
Admissions
(mill)
2.9
2.7
1.6
1.4
1.5
2004
2005
2006
2007
2008
Source: Film Center Serbia
Cinema audience profile
Age
16-24
25-34
35-49
50-70
Sex
Male
Female
Status
Status 1 (Top 10%): TGI SEL
Status 2 (Next 20%): TGI SEL
Status 3 (Next 30%): TGI SEL
Status 4 (Next 40%): TGI SEL
%
25.6
21.0
26.2
27.2
%
48.6
51.4
%
16.8
26.4
33.5
23.3
Source: TGI
346
Gross takings
€ (mill)
5.6
5.9
4.0
3.5
4.1
SERBIA: CINEMA
Top ten films (2008)
Film
Carlston and Vendeta
Obituary for Escobar (domestic)
Sex & The City
Quantum of Solace
Indiana Jones and the Kingdom of the Crystal Skull
Madagascar 2
Vicky, Christina, Barcelona
The Dark Knight
Mamma mia!
Astérix aux Jeux Olympiques
Gross takings
€ (000s)
408.2
361.4
306.3
158.4
151.5
140.9
130.2
119.0
111.6
102.6
Source: Film Center Serbia
Top ten cinema
advertisers (2008)
Top cinema
product categories (2008)
Advertiser
Coca-Cola
In Bev
L'Oréal
Erste Bank
Nestlé
Bambi
Renault
New Yorker
Hypo Bank
Category
Non-alcoholic drinks
Beer
Sweets
Banks
Cosmetics
Transport
Source: TUCK
Source: TUCK
Top cinema owners (2008)
Owner
Tuckwood
Dom Sindikata
Ster Cinemas
Roda Cineplex
Kolosej
Art Vista
Beograd Film
Kvart Kraljevo
Cinema Zrenjanin
Source: ZenithOptimedia
347
SERBIA: INTERNET
INTERNET
Homes with internet connection: 831,800 (33.0%)
Source: Statistical Office Of The Republic Of Serbia
Adult internet users: 2,035,000 (33.1%)
Source: Statistical Office Of The Republic Of Serbia
Adult internet users with home broadband: 970,000 (15.8%)
Source: Statistical Office Of The Republic Of Serbia
Typical monthly cost of internet access: €14
Source: ZenithOptimedia estimate
Average minutes spent online
At home
At work
Total
Per day
Adults
7
27
34
Source: TGI
Cost of display ads
Typical cost per thousand
Type
(€)
Banner (728x90,160x600)
3
Pop-up (250x250)
7
Expandable
5
Take over
18
Source: Httpool Serbia
Internet user profile
Age
16-24
25-34
35-54
55-64
65-70
Sex
Male
Female
Status
Status 1 (Top 10%): TGI SEL
Status 2 (Next 20%): TGI SEL
Status 3 (Next 30%): TGI SEL
Status 4 (Next 40%): TGI SEL
%
21.3
21.5
41.3
12.9
3.0
%
52.6
47.4
%
22.3
36.3
29.2
12.3
Source: TGI
348
SERBIA: INTERNET
Top ten internet sites (2009)
Site
www.b92.net
www.blic.rs
www.burek.com
www.naslovi.net
www.infostud.com
www.poznanici.com
www.pressonline.com
www.mtsmondo.com
www.politika.rs
www.krstarica.com
Top ten search engines (2008)
Unique visitors
per month
1,900,000
1,850,000
850,000
700,000
520,000
500,000
480,000
460,000
450,000
-
Search engine
www.google.com
www.google.rs
www.bing.com
www.krstarica.com
www.pogodak.rs
Source: Httpool Serbia
Source: Httpool Serbia
Top ten internet
advertisers (2008)
Top internet product
categories (2008)
Advertiser
VIP
Telenor
Banca Intesa
Renault
Telekom Srbija
EFG Bank
Casino Beograd
Nokia
Studio Moderna
Toyota
Category
Mobile
Automotive
Financial institutions
FMCG
Other
Source: Httpool Serbia
Source: Httpool Serbia
Top ten internet
owners (2008)
Top internet
sales houses (2008)
Owner
B92
Ringier
Mobilnisvet.com/itsvet.com
Telekom Srbija
Infostud
Naslovi
Benchmark
Politika
Novosti
Press
Sales house
Httpool Serbia
Google
Source: Httpool Serbia
Source: Httpool Serbia
349
SERBIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
74
44
35
82
24
Conventional television
Newspapers
Magazines
Radio
Cinema
Internet
Weekly
90
92
1
33
Monthly
97
4
36
Source: AGB Nielsen (TV)/SMMRI (print/radio)/TGI (cinema/internet)
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Henkel
VIP Mobile
L'Oréal
Coca-Cola
Telecom Serbia
Beiersdorf
Telenor
Apatin Brewery
National Lottery
Top ten overall product
categories (2008)
Media expenditure
€ (mill)
52.4
35.5
34.0
32.2
32.2
27.1
25.9
25.2
22.4
22.2
Media expenditure
Category
€ (mill)
Food & non-alcoholic drinks
191.0
Cosmetics
154.1
Telecommunications
94.3
FMCG
87.5
Hobbies/leisure
79.5
Banks
56.8
Coffee & alcohol
53.2
Trade
45.6
Media
40.0
Politics
27.5
Source: AGB Nielsen (TV), SMMRI (print)
Source: AGB Nielsen (TV), SMMRI (print)
350
SLOVAKIA: ECONOMIC DATA
SLOVAKIA
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$ =
0.68
2001
2002
€ at 2008 rate
2003
2004
2005
2006
2007
2008
40,607
10.3
50,375
1.6
45,212
11.3
52,125
3.5
49,315
9.1
55,364
6.2
55,082
11.7
59,206
6.9
61,501
11.7
64,300
8.6
67,336
9.5
67,336
4.7
8,404
9,689
9,149
10,272
10,219
10,984
11,410
11,930
12,470
12,470
66,195
76,318
72,204
81,061
80,647
86,685
90,045
94,144
98,588
98,588
Gross Domestic Product (€ million)
at current prices
% change
at 2008 prices
% change
33,806
8.2
47,018
0.8
36,818
8.9
49,559
5.4
Gross Domestic Product per capita (€)
at current prices
at 2008 prices
6,272
8,723
6,843
9,212
7,548
9,363
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
49,496
68,841
53,906
72,560
59,454
73,755
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
9,183
12,772
10,020
13,487
11,051
13,709
12,304
14,186
13,396
15,039
14,962
16,083
16,706
17,466
18,257
18,257
5.4
5.4
5.4
5.4
5.4
5.4
5.4
5.4
74.3
3.3
80.6
8.5
86.7
7.6
89.1
2.7
93.0
4.4
95.6
2.8
100.0
4.6
1.27
1.37
1.75
2.00
2.13
2.22
2.54
19.1
9.7
42.5
32.4
24.6
21.3
19.4
14.4
16.2
13.1
25.1
19.7
Population
Millions
Consumer Price Index
2008=100
% change
71.9
7.3
Ad.spend as a % of GDP
1.24
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
35.5
26.2
11.0
7.4
Source: IFS, ZenithOptimedia
351
SLOVAKIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in € (mill) at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
245
268
310
420
466
555
790
984
1,175
1,366
1,709
Newspapers
27
28
29
37
39
49
59
65
65
72
67
Magazines
32
34
35
45
47
58
70
78
88
108
118
TV
168
189
217
298
328
394
591
747
914
1,064
1,349
Radio Cinema Outdoor
17
0
16
0
18
0
9
25
0
15
32
0
18
37
0
16
50
0
20
58
1
29
61
1
37
60
1
45
67
1
84
Internet
7
10
16
23
Advertising expenditure in € (mill) at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
452
447
462
584
627
688
911
1,105
1,263
1,429
1,709
Newspapers
50
47
44
52
53
60
67
73
69
75
67
Magazines
60
56
53
62
64
72
81
88
95
113
118
TV
311
317
324
414
442
489
682
838
983
1,112
1,349
Radio Cinema Outdoor
31
0
27
0
27
0
14
34
1
21
43
1
25
45
1
20
57
0
23
65
1
33
65
1
40
63
1
47
67
1
84
Source: TNS A-Connect
Notes:
1. Before discounts
2. Excludes classified
3. Excludes production costs
4. Excludes agency commission
Main advertising restrictions
Tobacco: Banned.
Alcohol: Between 2200 and 0600 only on TV and radio.
Pharmaceutical: OTC only.
352
Internet
8
11
17
23
SLOVAKIA: POPULATION
POPULATION
48,800
Bratislava
Slovak
Euro (€)
Land area (km²)
Capital city
Languages
Currency
Source: CIA Factbook
Adult population by age
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
420
477
367
403
279
193
2,139
Female
(000s)
375
448
384
384
334
314
2,239
Total
(000s)
795
925
751
787
613
507
4,378
Female
(000s)
342
310
456
673
521
2,302
Total
(000s)
700
619
938
1,231
995
4,483
Source: MML TGI 2008
Adult status
AB
C1
C2
D
E
Total
Male
(000s)
358
309
482
558
474
2,181
Source: MML TGI 2008
Definition of adult status
AB = higher/intermediate managerial
C1 = supervisory/clerical
C2 = skilled manual
D = semi and unskilled manual
E = subsistence/inactive
353
SLOVAKIA: TELEVISION
TELEVISION
Number of households: 1,993,000
Number of television households: 1,993,000 (100%)
Television homes with:
Colour
VCR
DVD
PVR/DVR
Multiset
Cable (pass)
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
Digital satellite dish
Digital terrestrial television (DTT)
81.0%
18.0%
46.0%
18.7%
3.2%
30.0%
30.0%
6.8%
16.4%
3.7%
1.1%
Source: MML TGI 2009
No TV licence fee
Average minutes viewed per day per adult: 182
Average pay-TV subscription cost
Average
monthly subscription
€
5
12
Cable (analogue)
Cable (digital)
Source: MML TGI 2009, TNS 2009
Main channels
Channel
Commercial
TV Markiza
TV JOJ
Jednotka
Dvojka
Trojka
TA3
JOJ Plus
Technical
penetration
(%)
Daily
hours of
transmission
Ad mins
per
week
96
82
98
94
55
73
55
24
24
24
18
18
16
24
1,512
1,512
252
189
189
1,008
1,512
Source: TNS 2009
354
SLOVAKIA: TELEVISION
Cost/audience
Channel
TV Markiza
TV JOJ
Jednotka
Dvojka
Trojka
TA3
JOJ Plus
Peak
time
1900-2300
1700-2300
1900-2200
1900-2200
1900-2200
1900-2200
1900-2200
Peak rate
30 sec
(€)
350
250
300
300
300
500
150
Peak adult
audience
(000s)
504
302
210
63
13
13
34
30 sec peak
adult CPT
(€)
0.7
0.8
1.4
4.8
23.8
39.7
4.5
Source: TNS 2009
Average CPT (all commercial channels): €1.9
Share of viewing & ad revenue
Share of viewing (%)
Channel
Commercial
TV Markiza
TV JOJ
Jednotka
Dvojka
Trojka
TA3
JOJ Plus
2008
Individuals
Adults
33.3
19.5
15.5
5.0
1.1
1.8
2.7
Ad revenue
2008
€ (mill)
32.9
19.9
15.6
4.9
1.1
2.1
2.7
94
-
Source: TNS 2009
Top ten television programmes (2008)
Programme
Televizne noviny
Slovensko má talent
Televizne noviny dnes
Bailando
Športové noviny
Aj múdry schybí
Ako sa krotia krokodíly
Reflex
Modré z neba
Dnes
Channel
TV Markiza
TV Markiza
TV JOJ
TV Markiza
TV Markiza
TV Markiza
TV Markiza
TV Markiza
TV Markiza
TV Markiza
Source: TNS 2009
355
SLOVAKIA: TELEVISION
Top ten television
advertisers (2008)
Top ten product
categories (2008)
TV expenditure
Advertiser
€ (000s)
Orange
18,950
T-Mobile
16,995
T-Com
9,824
Danone
7,167
O2
7,036
Slovenska Sporitelna
5,532
L'Oréal
5,014
Garnier
4,889
Orion
4,573
Coca-cola
3,808
Total expenditures
Category
€ (000s)
Mobile communications
52,242
Banks
36,794
Private cars
28,404
Cosmetics
22,500
Internet
18,841
Soft drinks
18,031
Insurance company
16,790
Shopping centres
10,046
Sweets
9,823
Dairy products
9,393
Source: TNS 2009
Source: TNS 2009
Top television
owners/sales houses (2008)
Owner
CME
J&T
Public TV owned by state
TV revenue
€ (mill)
94
-
Source: TNS 2009
356
SLOVAKIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National R=Regional
Adult
Full page Adult CPT Full page
F=Free
Circulation readership
B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Bratislavské noviny (w, R, F)
198
3,435
3,817
Nový čas (d, N)
192
1,110
7,250
6.5
8,600
Plus jeden deň (d, N)
90
353
3,950
11.2
4,846
Katolícke noviny (w, N)
88
196
2,490
12.7
2,490
Šport (d, N)
80
181
1,660
9.2
3,319
Reg. noviny - Košicko (w, R)
80
465
465
Pravda (d, N)
80
340
4,149
12.2
5,145
Sme (d, N)
75
369
3,800
10.3
5,400
Reg. noviny - Žilinsko (w, R)
57
365
365
Trnavské ECHO (w, R)
50
980
1,200
Reg. noviny - Trenčiansko (w, R)
50
332
332
Trenčianske ECHO (w, R)
50
980
1,200
Reg. noviny - Trnavsko (w, R)
45
365
365
Trnava dnes (w, R)
40
493
493
Reg. noviny - Martinsko (w, R)
39
365
365
Reg. noviny - Prievidzsko (w, R)
35
365
365
Korzár (d, R)
35
164
2,645
16.1
3,400
Reg. noviny - Senicko (w, R)
33
332
332
Reg. noviny - Topoľčiansko (w, R)
33
299
299
Reg. noviny - Zvolensko (w, R)
32
332
332
Reg. noviny - Oravsko (w, R)
31
299
299
Reg. noviny - Levicko (w, R)
30
299
299
Új Szó (d, N)
30
91
2,400
26.4
3,100
Žilinský večerník (w, R)
28
59
1,539
25.9
2,309
MY Nitrianske noviny (w, R)
26
877
1,196
Reg. noviny - Hlohovecko (w, R)
26
332
332
Reg. noviny - Žiarsko (w, R)
26
299
299
Reg. noviny - Gemersko (w, R)
25
28
266
9.4
266
Reg. noviny - Komárňansko (w, R)
25
266
266
Reg. noviny - Malacko (w, R)
23
332
332
Hospodárske noviny (d, N)
22
126
3,817
30.3
4,580
Reg. noviny - Senecko (w, R)
21
50
299
6.0
299
Reg. noviny - Pezinsko (w, R)
20
332
332
Avízo (d, N)
18
66
1,149
17.5
n/a
Záhorák (w, R)
17
29
863
29.6
1,294
Kysuce (w, R)
15
30
929
31.3
1,261
MY Novohradské noviny (w, R)
12
44
1,116
25.3
1,562
Považskobystrické novinky (w, R)
11
17
332
19.3
465
MY Noviny stredného Považia (w, R)
11
18
1,116
62.5
1,562
MY Turčianske noviny (w, R)
11
19
1,276
65.7
1,754
MY Žilinské noviny (w, R)
10
28
1,116
39.8
1,562
MY Trnavské noviny (w, R)
10
22
1,116
51.6
1,562
MY Oravské noviny (w, R)
10
31
1,116
36.4
1,562
MY Kysucké noviny (w, R)
9
32
877
27.4
1,196
MY Trenčianske noviny (w, R)
8
21
1,116
52.5
1,562
357
SLOVAKIA: NEWSPAPERS
Newspapers cont.
d=daily w=weekly N=National R=Regional
Adult
Full page Adult CPT Full page
F=Free
Circulation readership
B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Podvihorlatské noviny (w, R)
7
11
412
36.6
535
MY Liptovské noviny (w, R)
6
10
1,116
107.6
1,562
MY Hornonitrianske noviny (w, R)
6
22
1,116
50.4
1,562
Gemerské zvesti (w, R)
2
15
257
17.3
557
Source: TNS SK
Average CPT (B/W): €14.1
358
SLOVAKIA: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
€ (000s)
Volkswagen
3,750
Orange
3,200
T-Mobile
2,550
Mountfield
1,591
TV Markiza
1,573
Telefonica O2
1,506
Lidl
1,444
Slovenska Sporitelna
1,443
Vub Banka
1,330
Tatra Banka
1,123
Newspaper expenditure
Category
€ (000s)
Personal vehicles
10,151
Mobile telecommunication
6,310
Banks
5,955
TV channels
3,699
Radios
3,430
Real estate
2,443
Mobile phone producers
1,594
Internet
1,487
Insurance companies
1,368
Trucks/vans
1,321
Source: TNS SK
Source: TNS SK
Top newspaper
owners/sales houses (2008)
Newspaper revenue
Owner
€ (000s)
Petit Press
25,580
Ringier
19,567
Perex
14,509
Spolocnost 7 plus
9,400
Ecopress
5,931
Sport Press
4,418
Source: TNS SK
359
SLOVAKIA: MAGAZINES
MAGAZINES
Magazines
w=weekly 2w=twice weekly m=monthly
Adult
Full page Adult CPT
q=quarterly y=annually
Circulation readership Colour
Colour
Title
(000s)
(000s)
€
€
Nový čas Víkend (w)
290
733
6,400
8.7
Nový Čas pre ženy (w)
264
391
6,400
16.4
TV Oko (w)
251
560
5,800
10.4
TV max (2w)
213
2,800
Plus 7 dní (w)
200
664
5,942
8.9
Báječná žena (w)
191
328
4,813
14.7
MY Šport (w)
170
6,607
Život (w)
146
517
6,400
12.4
Markíza (w)
140
381
5,315
14.0
Eurotelevízia (w)
139
313
5,500
17.6
Záhradkár (m)
138
342
2,954
8.6
Tabu (m)
132
1,328
Nový čas Krížovky (m)
126
139
2,700
19.4
Magazín Plus jeden deň (w)
120
239
2,954
12.4
Dobré jedlo (m)
101
105
1,958
18.6
Jednota (m)
100
266
2,700
10.1
Tele plus (2w)
100
175
1,160
6.6
Kam do mesta (m)
100
2,710
EMMA (m)
97
384
4,614
12.0
Zdravie (m)
97
408
4,614
11.3
Adam (q)
95
4,850
Eva (m)
94
426
5,900
13.8
Magazín Pravdy (w)
88
239
2,821
11.8
Nový Čas Bývanie (m)
81
132
2,750
20.8
Šarm (w)
75
143
3,950
27.6
Moje zdravie (m)
65
100
2,660
26.7
Slovenka (w)
64
173
3,319
19.2
Relax (2w)
60
332
Lišiak (m)
50
89
332
3.7
Moderná žena (m)
50
79
1,325
16.7
Chvíľka pre teba (w)
49
63
4,000
63.3
Pohoda (w)
47
91
3,400
37.5
Receptár (q)
40
2,700
Pekné bývanie (m)
40
229
2,622
11.5
+ 7 nap (w)
37
69
1,380
20.0
Vasárnap (w)
35
68
1,380
20.3
Stips.sk (q)
35
3,153
Rebecca (m)
33
206
5,100
24.7
Nota bene (m)
32
117
1,788
15.2
Poľovníctvo a rybárstvo (m)
31
50
2,622
52.5
360
SLOVAKIA: MAGAZINES
Magazines cont.
w=weekly 2w=twice weekly m=monthly
Adult
Full page Adult CPT
q=quarterly y=annually
Circulation readership Colour
Colour
Title
(000s)
(000s)
€
€
Dom a bývanie (q)
30
1,925
Interiér/Exteriér domu a bytu (q)
30
1,950
L´Homme (q)
30
2,656
Idea (y)
30
2,290
Urob si sám (m)
30
51
2,490
49.1
Harmonia (m)
28
109
2,500
23.0
Dom a byt (m)
26
133
2,300
17.4
Travel-in (q)
25
2,955
Auto Katalóg 2010 (y)
25
4,976
Sports Illustrated (y)
25
4,312
Top trendy v bývaní (y)
25
1,650
Trend TOP 2009 (y)
25
4,440
Trend TOP v cestovaní (y)
25
3,960
Trend TOP v infotechnológiách (y)
25
4,440
Trend TOP v motorizme (y)
25
4,440
Trend TOP v priemysle (y)
25
3,960
Trend TOP v reklame (y)
25
3,960
Trend TOP v stavebníctve (y)
25
4,440
Trend TOP vo finančníctve (y)
25
4,440
Môj dom (m)
25
132
2,950
22.4
Slovensko a svet 2010 (y)
25
4,440
Dámska Jazda (q)
21
2,622
La Femme (m)
21
52
3,153
60.4
Auto Testy (y)
20
3,980
Auto motor a šport (m)
20
213
4,150
19.5
Auto magazín (m)
20
149
3,791
25.5
Futbal magazín (m)
20
48
1,700
35.1
Brejk (m)
20
103
3,187
30.9
Kocúrkovo (m)
18
52
1,095
20.9
Hviezdy ciest (q)
16
3,319
Diners Club magazine (q)
15
100
Trend TOP reštaurácie a hotely (y)
15
1,220
Trucker Katalóg (y)
15
3,260
Autožurnál (m)
15
71
4,979
69.8
Autoburza (2w)
15
54
564
10.5
Family X (q)
13
3,000
Cardio magazín (q)
10
1,850
Playboy (m)
10
54
3,300
60.8
IT ročenka (y)
6
1,330
Audi magazín SK (q)
5
2,954
Fleet (q)
5
2,900
eFocus (q)
4
2,000
TOP Cars (q)
4
2,656
-
361
SLOVAKIA: MAGAZINES
Magazines cont.
w=weekly 2w=twice weekly m=monthly
Adult
Full page Adult CPT
q=quarterly y=annually
Circulation readership Colour
Colour
Title
(000s)
(000s)
€
€
Stavebnícka ročenka (y)
4
2,300
Derma revue (q)
3
664
Porsche magazín SK (q)
3
3,200
Source: TNS SK
Average CPT (Colour): €16.1
362
SLOVAKIA: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
€ (000s)
Orange
4,560.3
Volkswagen
2,891.0
T-Mobile
2,426.3
Unilever
2,094.8
L'Oréal
1,922.6
Tatra Banka
1,430.6
Slovenska Televizia
1,318.2
Telefonica O2
1,302.3
Agentura Megavox
1,151.9
TV Products Zilina
1,126.1
Magazine expenditure
Category
€ (000s)
Personal vehicles
10,071
Mobile telecommunication
7,917
Banks
6,020
Cosmetics
4,944
TV channels
4,005
Mail order services
3,732
Radios
3,467
Furniture
3,039
Internet
2,997
Real estate
2,875
Source: TNS SK
Source: TNS SK
Top ten magazine
owners (2008)
Top ten magazine
sales houses (2008)
Owner
Spolocnost 7 plus
Ringier
Trend Holding
TV Tip
Media Age
Star Production
Jaga Group
Bauermedia
Antar
Petit Press
Source: TNS SK
Magazine revenue
€ (000s)
29,166
26,859
8,250
5,668
5,115
4,725
3,641
2,796
2,520
2,178
Sales house
Spolocnost 7 plus
Ringier
Trend Holding
TV Tip
Media Age
Star Production
Jaga Group
Bauermedia
Antar
Petit Press
Source: TNS SK
363
Magazine revenue
€ (000s)
29,166
26,859
8,250
5,668
5,115
4,725
3,641
2,796
2,520
2,178
SLOVAKIA: RADIO
RADIO
Number of commercial radio stations: 33
Source: radia.sk
Average daily listening minutes per adult: 158
Source: MML 1+2/2009
Costs/audiences
Station
National
Expres
Fun radio
Okey
Viva
Slovensko 1
Fradio FM
Regina
Main regional
Radio Lumen
Radio Hey
Radio Beta
Radio Frontinus
Type
Peak
time
Peak rate Peak adult 30 sec peak
(30 sec) audience
adult CPT
(€)
(000s)
(€)
music
music
music
music
music
music
talk
1000-1100
0900-1000
0900-1000
1100-1200
0800-0900
0800-0900
1000-1100
863
530
266
233
570
150
270
330
162
75
60
239
21
100
2.6
3.3
3.5
3.9
2.4
7.1
2.7
religion
music
music
music
1200-1300
1100-1200
1300-1400
1000-1100
54
50
32
28
23
25
12
9
2.3
2.0
2.7
3.1
Source: ZenithOptimedia
Average CPT (all commercial stations): €2.9
Top ten radio
advertisers (2008)
Advertiser
T-Mobile
Tipos
Orange
Novy Cas
Nay Elektrodom
Hornbach
Skoda
TV Joj
Kika Nabytok Bratislava
Mobelix Bratislava
Radio expenditure
€ (000s)
1,908.8
1,878.4
1,498.3
1,232.2
1,115.4
1,106.6
926.2
739.0
735.3
720.8
Source: TNS SK
364
SLOVAKIA: RADIO
Top ten radio product
categories (2008)
Category
Cars
GSM services
Magazines
Newspapers
Furniture
Shopping centres
Home electric appliances
Bets
www presentations
TV stations
Radio expenditure
€ (000s)
4,138.7
3,761.9
3,137.3
2,737.9
2,555.7
2,357.8
2,262.3
1,867.7
1,821.5
1,779.6
Source: TNS SK
Top radio
owners/sales houses (2008)
Radio revenue
€ (000s)
30,730
13,137
10,935
9,948
4,025
1,382
Owner
Radio Expres
Fun Radio
Radio VIVA
Slovensko 1
Radio Okey
Rock FM/Radio_FM
Source: TNS SK
365
SLOVAKIA: OUTDOOR
OUTDOOR
Number of outdoor sites: 25,460
Type, size and cost of sites
Type/size of display
Billboard
Bigboard
Double-bigboard
Megaboard
Backlight
Walls
Citylight
Number of
sites
16,500
650
40
100
170
400
7,600
Cost per panel
€
226
1,826
3,984
1,160
280
Source: Stratégie, 2009
Top ten outdoor
advertisers (2008)
Outdoor expenditure
€ (000s)
3,757.4
3,601.8
2,326.2
1,680.0
1,480.8
1,360.3
1,353.6
1,147.5
917.4
810.1
Advertiser
Orange
T-Mobile
Rozne Drobne Akcia A Trvalky
T-Com
Prva Stavebna Sporitelna
O2
Vseobecna Uverova Banka
Ceskoslovenska Obchodna Banka
Nay Elektrodom
Tesco
Source: TNS SK
366
SLOVAKIA: OUTDOOR
Top ten outdoor product
categories (2008)
Outdoor expenditure
€ (000s)
8,736.6
4,512.9
3,176.7
3,113.8
2,439.3
2,359.6
1,865.3
1,816.7
1,705.3
1,688.0
Category
GSM services
Savings banks/banks
Shopping centre
Cars
Insurance companies
Real estate agencies
Building societies
Concerts
Other cultural events
Home electric appliances
Source: TNS SK
Top ten outdoor
contractors (2008)
Outdoor revenue
€ (000s)
21,947
12,995
11,306
7,566
5,921
5,772
5,210
2,553
1,109
1,084
Contractor
Akzent Media
Euro AWK
Ispa
Nubium
JCD
Bigmedia
Gryf
Rabaka
Sanca
Bigboard
Source: TNS SK
367
SLOVAKIA: CINEMA
CINEMA
Number of cinema screens: approx. 180
Source: Continetla Media + Palace Cinemas
Average cost of a 60 sec. spot per screen
per week: €1,753
Source: Continetla Media + Palace Cinemas
Average CPT: €74
Number of screens used in typical
national campaign: 63-80
Source: Continetla Media + Palace Cinemas
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
2.9
2.9
2.8
2.2
3.4
2.8
3.4
Source: Continetla Media + Palace Cinemas
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Income per month (€)
up to 133
133-415
415-498
498-664
more than 664
n/a
%
42.3
31.4
15.6
10.7
%
53.1
46.9
%
27.1
18.8
11.4
20.2
15.6
6.8
Source: MML 2009
368
SLOVAKIA: CINEMA
Top ten films (2008)
Film
Bathory
Madagaskar 2
Mamma Mia!
Asterix a olympijsky hry
Wall-E
Kung Fu Panda
Let´s dance Step up
Gympl
Sex v meste
Mumia: hrob dracieho cisara
Source: Continetla Media + Palace Cinemas
Top cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
CINEMAX
Palace cinemas
Europa cinemas
Tatrafilm
Sales house
Continental media
Palace media
Source: Continetla Media + Palace Cinemas
Source: Continetla Media + Palace Cinemas
369
SLOVAKIA: INTERNET
INTERNET
Homes with internet connection: 1,239,650 (62.2%)
Adult internet users (18+): 1,621,378 (37.0%)
Adult (18+) internet users with home broadband: 650,142 (14.9%)
Typical monthly cost of internet access: €20
Average minutes spent online
At home
At work
Total
Per day
Adults
70
58
128
Source: AIMmonitor
Cost of display ads
Typical cost per thousand
Type
€
square 300×300 px
33
layer + active pilot
63
screen
34
interactive bent
53
PR article (per article)
690
Top ten search keywords
Keyword
nokia
mobily
sony ericsson
obchod
online
n95
shop
samsung
lg
orange
Source: ZenithOptimedia
Source: ZenithOptimedia
Internet user profile
Age
16-24
25-34
35-54
55-64
65+
Sex (14+)
Male
Female
Socioec. cat. (14+)
A
B
C1/C2
D
E1/E2/E3
%
29.9
26.9
31.2
6.4
0.8
%
52.1
47.9
%
14.8
7.4
32.3
24.4
21.2
Source: AIMmonitor
370
Typical cost per click
€
0.19
0.28
0.15
0.30
0.29
0.14
0.25
0.25
0.24
0.11
SLOVAKIA: INTERNET
Top ten internet sites (2008)
Site
azet
zoznam
atlas
sme
topky
aktuality
markiza
pravda
joj
profesia
Unique visitors
per month
1,219,816
1,178,439
1,053,292
887,397
674,522
546,929
510,594
417,333
362,184
347,678
Top ten search engines (2008)
Search engine
Google
Zoznam
Atlas + Centrum
Source: CORE4 estimates
Source: AIMmonitor
Top ten internet product
categories (2008)
Internet expenditure
€ (000s)
5,442.5
4,014.1
3,964.9
2,388.8
1,994.8
1,674.6
1,502.2
1,009.7
960.4
689.5
Category
Telecommunications
Finance
Motoring
Food
Beauty products
Office equipment & home appliances
Services
Health
Other
Hobbies/leisure
Source: AIM
Top ten internet
sales houses (2008)
Sales house
Zoznam
Atlas + Netcentrum
Petitpress
Azet
Perex
Trendholding
Acopress
Computer Press
JOJ
Markiza
Source: CORE4 estimates
371
SLOVAKIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
64.0
44.6
62.3
64.1
33.7
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
98.9
63.2
52.3
94.2
94.9
4.4
37.9
Monthly
99.3
67.0
76.0
96.3
98.2
8.7
52.3
Source: MML 2009
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Orange
T-Mobile
Henkel
Procter & Gamble
Reckitt
Unilever
Telefonica O2
L'Oréal
Tcom
Nestlé
Top ten overall product
categories (2008)
Media expenditure
€ (mill)
94.9
83.3
57.9
57.2
50.7
47.6
43.6
43.0
41.5
33.4
Media expenditure
Category
€ (mill)
Mobile communication
207.6
Banks
136.2
Cars
102.3
Cosmetics
74.5
Internet
58.6
Soft drinks
52.4
Insurance companies
46.5
Retail
42.3
Confectionery
42.0
Dairy products
35.3
Source: TNS 2009
Source: TNS 2009
Top ten media
owners/sales houses (2008)
Owner
TV markiza
TV JOJ
STV 1
Radio Expres
Ringier
Plus7
TA3
Fun radio
Petit press
Perex
Media revenue
€ (mill)
774.2
470.3
74.6
30.7
48.4
39.9
18.8
13.1
23.7
15.4
Source: TNS 2009
372
SLOVENIA: ECONOMIC DATA
SLOVENIA
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$ =
0.68
2001
2002
€ at 2008 rate
2003
2004
2005
2006
2007
2008
26,172
7.9
30,096
4.2
27,625
5.6
30,988
3.0
31,001
12.2
33,944
9.5
34,471
11.2
36,436
7.3
37,126
7.7
37,126
1.9
13,086
15,048
13,813
15,494
15,423
16,887
17,150
18,127
18,379
18,379
38,319
44,064
40,447
45,371
45,389
49,698
50,470
53,347
54,357
54,357
Gross Domestic Product (€ million)
at current prices
% change
at 2008 prices
% change
19,947
9.5
26,958
1.0
22,348
12.0
28,103
4.2
24,259
8.6
28,894
2.8
Gross Domestic Product per capita (€ 000s)
at current prices
at 2008 prices
10,024
13,547
11,230
14,122
12,190
14,520
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
29,205
39,470
32,720
41,146
35,518
42,304
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
14,676
19,834
16,442
20,676
17,848
21,258
19,160
22,032
20,223
22,685
22,582
24,725
25,109
26,541
26,910
26,910
2.0
2.0
2.0
2.0
2.0
2.0
2.0
2.0
79.5
7.5
84.0
5.6
87.0
3.6
89.1
2.5
91.3
2.5
94.6
3.6
100.0
5.7
1.01
1.04
1.19
1.26
1.22
1.31
1.44
23.7
19.5
11.5
8.8
8.2
5.6
19.8
15.7
18.0
11.7
Population
Millions
Consumer Price Index
2008=100
% change
74.0
8.4
Ad.spend as a % of GDP
1.01
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
8.6
0.2
12.4
4.5
11.7
5.8
Source: IFS, ZenithOptimedia
373
SLOVENIA: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in € million at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
133
171
185
201
226
253
309
344
370
441
515
Newspapers
19
21
23
26
34
38
47
72
85
101
109
Magazines
24
29
35
36
34
41
49
35
39
43
50
TV
76
95
119
128
146
159
189
193
195
243
299
Radio Cinema Outdoor Internet
10
5
18
8
9
11
12
14
9
15
3
18
1.4
24
4
19
1.4
30
7
20
2.0
32
11
20
1.3
36
18
Advertising expenditure in € million at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
226
272
271
272
284
301
356
386
405
466
515
Newspapers
31
33
33
35
43
46
54
81
94
107
109
Magazines
41
46
51
49
43
49
56
40
43
45
50
TV
128
151
174
173
184
190
217
216
213
257
299
Radio Cinema Outdoor Internet
17
8
28
13
13
15
15
16
11
17
4
20
1.6
27
5
21
1.5
33
8
22
2.1
34
11
20
1.3
36
18
Source: Mediana IBO
Notes:
1. Before discounts
2. Excludes classified
3. Excludes production costs
4. Excludes agency commission
5. Newspapers includes local titles from 2005.
6. Internet figures include display and search, but only for major sites.
Main advertising restrictions
Tobacco: Restricted.
Alcohol: Restricted.
Pharmaceutical: Restricted.
Children: Restricted.
Political: Restricted.
374
SLOVENIA: POPULATION
POPULATION
20,151
Ljubljana
Slovenian
Euro (€)
Land area (km²)
Capital city
Language
Currency
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
146.0
126.3
160.5
155.7
159.2
125.7
130.7
1,003.9
Female
(000s)
138.1
116.7
145.7
147.0
152.0
125.6
203.3
1,028.4
Total
(000s)
284.1
243.0
306.2
302.7
311.2
251.3
334.0
2,032.4
Source: Statistical Office of the Republic of Slovenia 2009
Adult status
AB
C1
C2
C3
D
D1
D2
D3
D4
E
F
Total
Male
(000s)
45
61
79
33
43
33
103
103
33
5
296
834
Female
(000s)
24
92
83
58
73
24
10
39
45
413
861
Total
(000s)
69
153
162
86
112
69
111
142
74
5
17
1,000
Source: Statistical Office of the Republic of Slovenia 2009
Definition of adult status
AB = legislators and managers
C1 = professionals
C2 = technicians and associate professionals
C3 = clerks
D = service and sales workers
D1 = agriculture and fishery workers
D2 = craft and related trade workers
D3 = plant and machine operators
D4 = elementary occupations
E = armed forces
F = inactive
375
SLOVENIA: TELEVISION
TELEVISION
Number of households: 648,577
Number of television households: 636,356 (98.1%)
Television homes with:
Colour
DVD
Cable (pass)
Satellite dish (DTH) - total
IPTV
100.0%
68.1%
60.2%
6.7%
35.2%
Source: Mediana, Mediaskop, 2009
Average minutes viewed per day per adult (11+): 183
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (digital)
DTT
IPTV
Average
monthly subscription
€
13
16
20
15
14
Source: ZenithOptimedia estimates
Main channels
Channel
Commercial
Slovenija 1
Slovenija 2
TV Koper Capodistria
TV Maribor
Pop TV
Kanal A
TV 3
TV Pika
Info TV
Paprika
Čarli TV
Net TV
Technical
penetration
(%)
Daily
hours of
transmission
100
100
87
86
80
75
67
-
24
24
24
24
24
24
24
24
24
24
24
24
Source: Mediana, Mediaskop, 2009
376
SLOVENIA: TELEVISION
Cost/audience
Peak
time
1900-2300
1900-2300
1900-2300
1900-2300
1900-2300
Channel
Slovenija 1
Slovenija 2
Pop TV
Kanal A
TV 3
Peak rate
30 sec
€
1,360
300
3,035
1,150
725
Peak adult
audience
(000s)
163
40
197
72
30
30 sec peak
adult CPT
€
8.3
7.5
15.4
15.9
24.1
Source: AGB Nielsen
Average CPT (all commercial channels): €13.1
Share of viewing
Share of viewing (%)
Channel
Commercial
Slovenija 1
Slovenija 2
Pop TV
Kanal A
TV3
TV Koper Capodistria
TV Maribor
TV Pika
Others
2008
Adults (11+)
23.0
8.3
25.4
15.0
5.3
0.2
0.4
0.7
24.9
Source: Mediana, Mediaskop, 2009
Top ten television programmes (2008)
Programme
Ema 08 - Izbor
24 Ur
Spet Doma
Tv Dnevnik
Zvezde Pojejo
Kmetija
Pesem Evrovizije 2008 Predizbor
Zrcalo Tedna
Preverjeno
Na Zdravje V Novo Leto
Channel
Slovenija 1
Pop TV
Slovenija 1
Slovenija 1
Slovenija 1
Pop TV
Slovenija 2
Slovenija 1
Pop TV
Slovenija 1
Source: AGB Nielsen
377
Adult (11+)
TVR
27.6
22.8
22.8
22.1
21.5
21.4
21.1
21.1
20.9
20.8
SLOVENIA: TELEVISION
Top ten television
advertisers (2008)
Top ten television product
categories (2008)
TV expenditure
Advertiser
€ (mill)
Procter & Gamble
21.7
Henkel
15.2
Reckitt Benckiser
13.9
L'Oréal
9.0
Beiersdorf
8.5
Johnson Wax
8.4
Ferrero-East Europe Luxemburg
7.8
Mercator
7.6
Unilever
7.2
Wrigley's
6.4
TV expenditure
Category
€ (mill)
Health/hygiene/cosmetics
66.2
Nutrition & supplements
54.4
Cleaning products
39.1
Telecommunications
27.3
Services
27.3
Shops
25.6
Motoring
23.5
Special products
18.0
Household inc. appliances
2.8
Textiles/clothing
1.0
Source: Mediana, Mediaskop, 2009
Source: Mediana, Mediaskop, 2009
Top ten television
sales houses (2008)
Sales house
Pro Plus
Prva TV
ASPN
RTV
MTV Adria
Tele 59
Info TV
TV Novo Mesto
Televideo
Čarli
TV revenue
€ (mill)
56.4
9.5
2.3
1.6
1.5
1.4
1.1
1.0
0.6
0.6
Source: Marketing magazine, 2009
378
SLOVENIA: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly N=National F=Free
Adult
Full page Adult CPT Full page
R=Regional 2w=twice weekly
Circulation readership
B/W
B/W
Colour
Title
(000s)
(000s)
€
€
€
Dobro jutro (w, F)
350
5,890
5,890
Žurnal (w, F)
289
368
5,970
16.2
5,970
Nedeljski dnevnik (w, N)
114
387
8,750
22.6
8,750
Sobotna priloga (w, N)
92
145
6,500
44.9
6,500
Slovenske novice (d, N)
90
350
5,200
14.9
5,200
Dnevnikov Objektiv (w, N)
72
8,800
8,800
Delo (d, N)
62
155
10,500
67.8
10,500
Delo FT (w, N)
57
4,150
4,150
Maturant&ka (m, F)
52
1,800
1,800
Nedelo (w, N)
50
150
4,850
32.4
4,850
Dnevnik (d, N)
49
147
7,250
49.3
7,250
Družina (w, N)
48
115
3,100
27.1
3,100
Večer (d, N)
43
131
6,960
53.0
6,960
Goriška (m, R, F)
43
83
2,145
25.9
2,145
Primorske novice (d, R)
43
66
4,200
63.8
4,200
Kmečki glas (w, N)
29
123
3,208
26.1
3,208
Kamniške novice (m, R, F)
24
29
1,240
42.2
1,240
Gorenjski glas (2w, R )
22
52
5,412
103.2
5,412
Vestnik Murska Sobota (w, R)
16
63
3,190
50.8
3,190
Finance (d, N)
15
53
3,500
66.3
3,500
Novi tednik (2w, R)
15
41
2,927
70.6
2,927
Dolenjski list (w, R)
13
51
3,380
66.6
3,380
Štajerski tednik (2w, R)
12
38
1,642
43.4
1,642
Ekipa (d, N)
7
35
1,052
30.3
1,052
Source: Mediana, Mediaskop, 2009
Average CPT (B/W): €35.2
Top ten print advertisers (2008)
Newspaper expenditure
Advertiser
€ (000s)
Hofer
4,033.7
Mercator
3,687.5
Lidl
3,582.3
Delo
3,530.9
Mobitel
2,760.5
Delo Revije
2,665.2
Finance
2,423.1
Adria Media Ljubljana
2,309.5
Dnevnik
2,133.8
12 Media
2,127.7
Source: Mediana, Mediaskop, 2009
379
SLOVENIA: NEWSPAPERS
Top ten print product
categories (2008)
Newspaper expenditure
Category
€ (000s)
Services
42,847
Special products
36,596
Shops
19,872
Telecommunications
16,337
Motoring
14,168
Health/hygiene/cosmetics
12,805
Household inc. appliances
5,353
Nutrition & supplements
4,793
Textiles/clothing
4,591
Cleaning products
421
Source: Mediana, Mediaskop, 2009
Top ten newspaper
sales houses (2008)
Sales house
Delo
Mladinska Knjiga
Dnevnik
Delo Revije
Večer
Finance
Adria Media
Primorske Novice
Žurnal Medija
Gorenjski Glas
Newspaper revenue
€ (000s)
60,580
52,118
34,007
18,554
18,330
13,061
10,256
6,685
6,165
3,862
Source: Marketing magazine, 2009
380
SLOVENIA: MAGAZINES
MAGAZINES
Magazines
w=weekly m=monthly bm=bimonthly
f=fortnightly 2w=twice weekly
Circulation
Title
(000s)
Pilot (w)
191
TV Večer (w)
174
Ona (w)
162
Moja Gorenjska (bm)
152
Modna (m)
148
Moj dom (f)
148
Obrazi (w)
147
Deloindom (w)
143
Polet (w)
143
Motorevija (m)
130
Antena (f)
81
Moje zdravje (f)
81
City magazine (f)
70
Ognjišče (m)
60
Denar in Svet nepremičnin (f)
60
Odprta kuhinja (m)
59
Obrtnik (m)
53
Abc zdravja (m)
50
TV Okno (w)
47
L&Z (m)
44
Kvadrati (w)
43
Anja (f)
42
Naša lekarna (m)
41
Premiera (f)
40
Readers Digest (m)
37
Vzajemnost (m)
35
Nova (w)
30
Bukla (m)
28
Nika (f)
26
Vzajemna (m)
25
Cicido (m)
25
Ločanka (m)
25
Ciciban (m)
23
Stop (w)
22
Na potep (m)
22
Razvedrilo (f)
21
Bonbon (w)
20
PIL (m)
20
Cool (m)
18
Zdravje (m)
17
381
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
388
3,820
9.8
136
2,600
19.1
313
4,600
14.7
1,434
1,995
261
3,700
14.2
2,500
315
3,870
12.3
280
4,060
14.5
221
4,400
19.9
3,100
3,100
87
3,300
38.0
208
1,650
7.9
105
3,330
31.7
2,000
112
3,130
27.8
59
1,945
32.9
144
1,819
12.6
74
1,850
25.0
77
2,200
28.7
127
2,800
22.1
69
2,198
31.8
58
1,480
25.5
90
2,250
25.0
68
1,460
21.5
93
2,400
25.8
34
1,080
32.2
157
3,520
22.4
125
2,053
16.4
91
1,610
17.6
28
732
25.7
122
2,250
18.5
68
2,500
36.6
23
5,412
234.4
146
877
6.0
116
2,750
23.7
99
1,690
17.1
68
1,780
26.4
176
1,960
11.1
SLOVENIA: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly
f=fortnightly 2w=twice weekly
Circulation
Title
(000s)
Hopla (w)
17
Avto fokus (m)
17
Gea (m)
16
Lea (w)
16
Plus (w)
16
National Geographic Junior (m)
16
Življenje in tehnika (m)
15
Dober tek (m)
15
Jana (w)
15
National Geographic (m)
15
Vikend (w)
15
Mladina (w)
15
Joker (m)
14
Lady (w)
14
Salomonov ugankar (m)
13
Smrklja (m)
13
Viva (m)
13
Rože & vrt (m)
13
Pri nas doma (m)
12
Naša žena (m)
12
Eva (m)
12
Bravo (f)
11
Lepa in zdrava (m)
11
Elle (m)
10
SW Power (m)
10
Reporter (w)
10
Računalniške novice (f)
9
Lisa Čarovnija okusa (m)
9
Salomonov oglasnik (2w)
8
Lisa (w)
8
Moj malček (m)
8
Moj mikro (m)
8
Val navtika (m)
8
Kapital (f)
8
Mag (w)
8
Playboy (m)
7
Obramba (m)
7
Svet in ljudje (m)
7
FHM (m)
7
7dni (w)
7
Naš dom (m)
6
Monitor (m)
6
Kih (f)
6
382
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
78
1,248
16.0
59
1,400
23.9
117
1,300
11.1
44
2,000
45.3
37
1,190
32.0
92
1,400
15.1
58
1,210
20.9
34
1,500
43.6
112
3,900
34.8
176
2,470
14.1
372
4,200
11.3
69
2,400
34.6
70
1,400
20.0
208
3,900
18.8
109
355
3.3
103
2,400
23.4
71
1,695
23.9
87
1,350
15.5
22
1,700
75.7
87
2,400
27.4
54
2,700
49.9
48
970
20.4
62
2,100
33.8
37
3,300
90.3
36
1,350
37.4
15
2,300
151.2
33
850
25.5
32
1,400
44.4
70
755
10.7
78
2,400
30.7
75
1,500
20.0
32
1,450
45.9
23
1,500
65.5
14
2,400
169.3
36
2,200
61.0
58
2,200
37.9
32
1,200
38.0
19
918
47.5
53
1,800
34.2
45
1,400
31.3
116
2,800
24.2
39
1,260
32.1
34
830
24.6
SLOVENIA: MAGAZINES
Magazines cont.
w=weekly m=monthly bm=bimonthly
f=fortnightly 2w=twice weekly
Circulation
Title
(000s)
Cosmopolitan (m)
6
Moj lepi vrt (m)
6
Moje stanovanje (m)
6
Sistem (m)
6
Otrok in družina (m)
5
Revija o konjih (m)
5
Ambient (m)
4
Podjetnik (m)
4
Avto magazin (f)
4
Men's Health (m)
4
Connect (bm)
1
Živa (m)
Source: Mediana, Mediaskop, 2009
Average CPT (Colour): €23.0
383
Adult
Full page Adult CPT
readership Colour
Colour
(000s)
€
€
104
3,100
29.9
83
1,400
16.9
22
1,900
85.9
9
1,380
162.1
41
950
23.0
21
625
29.1
26
2,300
89.5
31
1,700
54.8
92
1,400
15.2
41
2,200
53.7
13
1,400
111.3
27
1,380
50.5
SLOVENIA: RADIO
RADIO
Number of radio households: 600,000 (92.5%)
Source: ZenithOptimedia
Number of commercial radio stations: 69
Source: Mediaskop 2009
Average daily listening minutes per adult: 182
Source: Mediaskop 2009
Costs/audiences
Station
National
Radio Slovenija - 1. program
Radio Slovenija - 2. Program VAL 202
Radio Slovenija - 3. program ARS
Radio Slovenia International - RSi
Radio 1
Radio Aktual
Radio Center
Radio Ognjišče
Main regional
Alpski val
Koroški radio
Mariborski radio študent - MARŠ
Moj radio
Muravideki Magyar Radio - MMR
Notranjski radio
Radio 94
Radio Alfa
Radio Antena
Radio Belvi Gorenjska
Radio Brezje
Radio Capodistria
Radio Capris
Radio Celje
Radio Celjski val
Radio City
Radio Ekspres
Radio Europa 05
Radio Fantasy
Radio Goldi Savinjski val
Radio Gorenc
Radio Grom
Radio Hit
Radio Koper
Type
Peak rate
(30 sec)
€
national
national
national
commercial
commercial
commercial
commercial
commercial
175
221
0
30
84
25
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
384
Peak adult 30 sec peak
audience
adult CPT
(000s)
€
43
167
197
7
12
117
20
63
43
1.0
1.1
0.0
2.5
0.7
1.3
0
1.0
11
24
4
15
13
12
18
15
30
30
14
75
17
30
59
47
29
18
35
18
21
24
41
96
5
23
1
8
1
1
10
2
32
18
7
2
15
22
2
93
28
2
28
5
3
3
60
45
2.3
1.0
3.8
1.9
12.5
12.0
1.8
7.5
0.9
1.7
2.0
37.5
1.1
1.4
29.5
0.5
1.0
9.0
1.3
3.6
7.0
8.0
0.7
2.1
SLOVENIA: RADIO
Costs/audiences cont.
Station
Radio Kranj
Radio Krka
Radio Kum
Radio Laser Slovenj Gradec
Radio Ljubljana
Radio Maribor
Radio Maxi (Prleški val)
Radio Murski val
Radio Net FM
Radio Nova
Radio Odeon
Radio Odmev
Radio Plus Maribor
Radio Prlek
Radio Ptuj
Radio Radlje
Radio Robin
Radio Rogla
Radio Salomon
Radio Slovenske gorice
Radio Snoopy
Radio Sora
Radio Sraka
Radio Štajerski val
Radio Študent
Radio Tartini
Radio Tempo
Radio Triglav
Radio Univox
Radio Urban
Radio Velenje
Radio Veseljak
Radio Viva
Radio Zeleni val
RadioDur
Studio D Novo mesto
Type
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
commercial
Peak rate
(30 sec)
€
30
31
29
18
30
48
21
47
20
21
15
12
15
9
27
14
14
25
22
30
10
24
24
35
21
22
10
27
15
15
23
16
15
21
27
18
Source: Mediana, Mediaskop, 2009
Average CPT (all commercial stations): €1.4
385
Peak adult 30 sec peak
audience
adult CPT
(000s)
€
8
3.8
38
0.8
10
2.9
3
6.0
1
30.0
32
1.5
25
0.8
40
1.2
25
0.8
2
10.5
2
7.5
8
1.5
2
7.5
2
4.5
27
1.0
7
2.0
5
2.8
23
1.1
15
1.5
12
2.5
5
2.0
8
3.0
32
0.8
22
1.6
5
4.2
2
11.0
3
3.3
12
2.3
8
1.9
2
7.5
5
4.6
45
0.4
7
2.1
18
1.2
7
3.9
13
1.4
SLOVENIA: RADIO/OUTDOOR
Top ten radio
sales houses (2008)
Radio revenue
Sales house
€ (000s)
Infonet Media
5,248
Radio Center
1,970
Radio Tednik Ptuj
1,756
Radio Glas Ljubljan
1,680
Radio City
1,662
R Domžale
1,560
Radio Ognjišče
745
Radio Krka
683
Radio 1
665
Koroški Radio
625
Source: Marketing magazine, 2009
OUTDOOR
Number of outdoor sites: 32,137
Type, size and cost of sites
Contractor
AMICUS
AVUS oglasi .
Creativ media
EPAMEDIA
Type/size of display
Billboard
Citylight
Banner
Giga pano
Poster panel
Roto pano
Supreme
Road signs
Invidia KIOSK
Invidia LED
Invidia STATION
Invidia X
Combo
Ski slopes - ADBLOC
Ski slopes - Ski card reader
Seaside - cabin for changing clothes
Seaside - bench
Seaside- floating ads
Seaside - stand for bikes
Jumbo pano
386
Number of
sites
172
15
38
40
6,000
6
1,500
1,400
14
10
11
12
6
3,446
64
41
64
135
18
1,013
SLOVENIA: OUTDOOR
Type, size and cost of sites cont.
Contractor
Europlakat
IDentiks kartični sistemi
Linea media
MEGAPOLIS
Sodobni mediji
TAM-TAM
Toja propaganda
Type/size of display
Big Board
Billboard
Citylight
Facade covering panels
Rollback Light
Roto pano
Megaboard
Backlight
Hayrack
Pano
Backlight
Billboard
LED TR3
B1
Billboard
City
Facade covering panels
Public lighting polls
Citylight
Roll-light
Source: Mediana, Mediaskop, 2009
Top ten outdoor
advertisers (2008)
Outdoor expenditure
€ (000s)
2,672.2
2,302.8
1,705.9
1,469.6
587.5
567.1
524.9
515.0
461.4
460.3
Advertiser
Mobitel
Mercator
Renault Nissan
Simobil
Porsche
Spar
Hervis
Adria Media Ljubljana
Droga Kolinska
AC Mobil
Source: Mediana, Mediaskop, 2009
387
Number of
sites
7
4,790
2,205
4
350
107
15
1
26
65
2
120
1
7,800
40
1,950
8
460
151
30
SLOVENIA: OUTDOOR
Top ten outdoor product
categories (2008)
Category
Services
Telecommunications
Shops
Motoring
Special products
Nutrition & supplements
Textiles/clothing
Health/hygiene/cosmetics
Household inc. appliances
Cleaning products
Outdoor expenditure
€ (000s)
6,763.2
6,570.0
5,643.4
5,455.5
4,229.8
3,228.9
1,569.0
1,516.6
682.8
118.7
Source: Mediana, Mediaskop, 2009
Top ten outdoor
contractors (2008)
Outdoor revenue
€ (000s)
22,426
6,553
3,171
2,221
1,991
1,910
1,018
964
865
819
Contractor
Europlakat
Metropolis Media
Plakatiranje
Amicus
Epamedia
Svetlobne Vitrine
Fini Oglasi
Linea Media
Media Bus
Madison
Source: Marketing magazine, 2009
388
SLOVENIA: CINEMA
CINEMA
Number of cinema screens: 110
Source: Mediana, Mediaskop, 2009
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
2.8
3.0
3.0
2.4
2.7
2.4
2.4
Source: ZenithOptimedia
Top ten films (2008)
Film
Mamma Mia
Kung Fu Panda
Madagascar: Escape 2 Africa
Quantum Of Solace
Sex and the City: The Movie
Indiana Jones and the Kingdom of the Crystal Skull
Alvin and the Chipmunks
Petelinji Zajtrk
Hancock
The Dark Knight
Source: Mediana, Mediaskop, 2009
389
Gross takings
€ (000s)
585.3
434.6
395.0
388.8
353.0
342.0
267.6
237.2
229.7
185.8
SLOVENIA: CINEMA
Top ten cinema
advertisers (2008)
Advertiser
Mobitel
Adria Media Ljubljana
Image Management
Delo Revije
TV 3
Simobil
Telekom Slovenije
Infonet Media
Študentska Organizacija Univerze V Ljubljani
Futuristični Marketing
Cinema expenditure
€ (000s)
116.7
77.2
67.4
51.4
50.0
50.0
44.0
40.0
32.7
31.3
Source: Mediana, Mediaskop, 2009
Top cinema
product categories (2008)
Cinema expenditure
€ (000s)
408.4
257.6
236.2
170.2
71.2
57.7
57.7
29.6
13.6
Category
Special products
Telecommunications
Services
Nutrition & supplements
Health/hygiene/cosmetics
Motoring
Shops
Textiles/clothing
Household inc. appliances
Source: Mediana, Mediaskop, 2009
390
SLOVENIA: INTERNET
INTERNET
Homes with internet connection: 381,909 (58.9%)
Adult internet users (10-74): 992,215 (56.8%)
Adult internet users with home broadband: 764,005 (43.7%)
Typical monthly cost of internet access: €30
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(€)
Banner
10
Roll(down/left) banner
15
Streaming video
50
Screensaver ad
50
Video Screensaver ad
60
Corner ad
60
Tracking ad
25
Floating ad
40
Source: Iprom; Httpool; Zeddigital
Internet user profile
Age
10 - 19
20 - 29
30 - 39
40 - 49
50 - 59
60 - 75
Sex
Male
Female
Keyword
gmail
youtube
igre
avto.net
24ur.com
vreme
seks
bolha
siol
netlog
Typical cost per click
(€)
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
0.1-0.44
Source: Google, Najdi.si
%
84.3
81.0
68.1
51.6
29.1
7.4
%
52.0
48.0
Source: RIS
391
SLOVENIA: INTERNET
Top ten internet sites (2008)
Top search engines (2008)
Unique visitors
per month
75,865,919
54,981,536
39,500,162
27,455,561
31,336,596
6,621,233
53,292,962
13,237,664
4,192,727
4,020,716
Site
24ur.com
Najdi.si
Siol.net
RTV MMC, Multimedijski portal
Bolha.com
Podnapisi.net
www.Avto.net
www.zurnal24.si
tis.telekom.si
GenSpot.com
Search engine
Google
Najdi.si
Source: Mediana, Mediaskop, 2009
Top ten internet
advertisers (2008)
Advertiser
Mobitel
Leeloo
Telekom Slovenije
Simobil
Hewlett Packard
VSN
Nova Ljubljanska Banka
Športna Loterija
Raiffeisen Banka
Summit Motors
Top ten internet product
categories (2008)
Internet expenditure
€ (000s)
776.3
731.8
406.0
303.0
266.2
229.8
208.9
203.4
189.4
172.9
Source: Mediana, Mediaskop, 2009
Source: Mediana, Mediaskop, 2009
Top internet
sales houses (2008)
Sales house
Najdi.sl
Httpool
Moje Delo
Iprom
Senca.net
AdLink Media
Internet expenditure
Category
€ (000s)
Special products
6,829.6
Services
4,940.0
Telecommunications
3,165.7
Motoring
1,515.9
Health/hygiene/cosmetics
653.7
Nutrition & supplements
512.4
Shops
451.3
Household inc. appliances
198.0
Textiles/clothing
146.9
Cleaning products
26.2
Internet revenue
€ (000s)
7,297
2,515
2,110
1,859
1,777
398
Source: Marketing magazine, 2009
392
SLOVENIA: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
60.0
Conventional television
Source: Mediaskop 2009
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
Henkel Slovenija
Reckitt Benckiser
Mercator
Mobitel
L'Oréal
Beiersdorf
Simobil
Spar
Johnson Wax
Top ten overall product
categories (2008)
Media expenditure
€ (000s)
22,230
15,328
13,946
13,625
11,394
11,389
9,954
9,575
8,482
8,426
Source: Mediana, Mediaskop, 2009
Media expenditure
Category
€ (000s)
Services
82,064
Health/hygiene/cosmetics
81,212
Special products
66,113
Nutrition & supplements
63,082
Telecommunications
53,608
Shops
51,606
Motoring
44,734
Cleaning products
39,635
Household inc. appliances
9,092
Textiles/clothing
7,374
Source: Mediana, Mediaskop, 2009
Top ten
sales houses (2008)
Sales house
Delo
Pro Plus
Mladinska Knjiga
Dnevnik
Europlakat
Delo Revije
Večer
Finance
Adria Media
Prva Tv (Tv3)
Media revenue
€ (000s)
60,580
56,370
52,110
34,000
22,420
18,550
18,330
13,061
10,250
9,480
Source: Marketing magazine, 2009
393
TURKEY: ECONOMIC DATA
TURKEY
ECONOMIC DATA
Main economic indicators 2001-2008
1 US$ = New Turkish Lira
2001
1.23
2002
1.51
2003
1.50
2004
1.43
2005
1.34
2006
1.43
2007
1.30
2008
1.30
559.0
22.9
817.4
11.2
648.9
16.1
861.3
5.4
758.4
16.9
910.9
5.8
856.4
12.9
945.9
3.8
950.1
10.9
950.1
0.5
Gross Domestic Product (New Turkish Lira billion)
at current prices
% change
at 2008 prices
% change
240.2
92.8
705.4
24.9
350.5
45.9
709.9
0.6
454.8
29.8
735.4
3.6
Gross Domestic Product per capita (New Turkish Lira)
at current prices
at 2008 prices
3,473
10,199
5,124
10,379
6,560
10,607
7,958
11,635
9,118
12,102
10,520
12,635
11,731
12,957
12,855
12,855
303.0
392.2
483.0
530.9
657.3
730.0
Gross Domestic Product (US$ billion)
at current prices
196.0
232.5
Gross Domestic Product per capita (US$)
at current prices
2,834
3,400
4,371
5,582
6,786
7,364
9,004
9,877
69.2
68.4
69.3
70.3
71.2
72.1
73.0
73.9
34.1
54.4
49.4
45.0
61.8
25.3
68.4
10.6
75.3
10.2
83.3
10.5
90.5
8.7
100.0
10.5
0.28
0.31
0.29
0.33
0.35
0.37
0.39
0.34
60.4
10.7
22.1
-2.5
39.1
25.8
23.2
11.8
22.9
11.3
18.7
9.2
-2.0
-11.3
Population
Millions
Consumer Price Index
2008=100
% change
Ad.spend as a % of GDP
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
1.0
-34.6
Source: IFS, ZenithOptimedia
394
TURKEY: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in New Turkish Lira (mill)
at current prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
241
394
669
675
1,083
1,323
1,840
2,266
2,786
3,308
3,241
Newspapers
96
140
230
252
363
422
615
805
914
990
952
Magazines
10
25
42
31
47
50
67
85
106
123
114
TV
99
166
285
284
525
693
957
1,140
1,442
1,760
1,687
Radio
15
26
47
45
54
60
75
80
101
111
111
Cinema Outdoor Internet
4
18
6
32
8
57
6
55
1
9
83
2
18
76
4
23
95
8
28
110
18
33
160
30
36
235
53
39
242
95
Advertising expenditure in New Turkish Lira (mill)
at constant 2008 prices
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Total
2,791
2,767
3,032
1,983
2,194
2,139
2,690
3,008
3,346
3,654
3,241
Newspapers
1,107
983
1,041
741
735
682
899
1,068
1,098
1,093
952
Magazines
120
176
192
90
95
81
98
113
127
136
114
TV
1,141
1,166
1,290
835
1,063
1,121
1,399
1,513
1,732
1,944
1,687
Radio
174
179
215
133
110
97
110
106
121
123
111
Cinema Outdoor Internet
41
208
39
225
37
258
18
162
4
18
168
5
29
123
6
34
139
12
37
146
24
40
192
36
40
260
59
39
242
95
Source: Advertising Agencies Association, Turkish Ad Association
Notes: 1. After discounts
2. Excludes classified to 2007; 2008 includes
3. Excludes production costs
4. Excludes agency commission
5. Internet includes display and an estimate for search and classified
Main advertising restrictions
Tobacco: Banned.
Alcohol: Restricted to online and cinema.
Pharmaceutical: Banned.
Children's: Age restrictions apply.
Political: Restricted to print and outdoor.
395
TURKEY: POPULATION
POPULATION
Land area (km²)
Capital city
Language
Currency
770,760
Ankara
Turkish
New Turkish Lira
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
9,647
6,360
6,240
5,079
3,978
2,459
2,139
35,377
Female
(000s)
9,142
6,082
6,089
4,992
3,949
2,608
2,754
35,616
Total
(000s)
18,789
12,442
12,329
10,071
7,927
5,066
4,893
70,993
Female
(000s)
3,701
6,023
7,929
2,749
20,402
Total
(000s)
8,257
11,974
15,455
5,251
40,937
Source: TUIK 2008
Adult status
AB
C1
C2
DE
Total
Male
(000s)
4,556
5,951
7,526
2,502
20,535
Source: TGI 2009
Definition of adult status
AB = highly educated, intermediate and higher managerial
C1 = official, clerical, some education
C2 = skilled manual, some education
D = low education, semi-skilled/unskilled manual
E = low or no education, unskilled manual or inactive
396
TURKEY: TELEVISION
TELEVISION
Number of households: 16,882,069
Number of television households: 16,685,050 (98.8%)
Television homes with:
Colour
VCR
DVD
Multiset
Cable (pass)
Cable (connection) - total
Digital cable (connection)
Satellite dish (DTH) - total
99.0%
16.4%
15.0%
31.0%
80.7%
8.0%
2.9%
50.0%
Source: TGI 2008, AGB Nielsen
No TV licence fee
Average minutes viewed per day per adult: 329
Average pay-TV subscription cost
Average
monthly subscription
TL
9
Cable (analogue)
Source: ZenithOptimedia
397
TURKEY: TELEVISION
Main channels
Channel
Commercial
TRT1
TRT2
Kanal D
ATV
Show TV
Star TV
Fox
Kanal 7
Flash TV
STV
Technical
Daily
penetration
hours of
(%)
transmission
98
96
99
99
99
99
95
97
92
97
24
24
24
24
24
24
24
24
24
24
Source: AGB Nielsen Penetration 2008
Cost/audience (2008)
Channel
Kanal D
Star TV
ATV
Fox
Show TV
Kanal 1
STV
Kanal 7
Flash TV
Cine 5
TRT 1
Peak
time
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
2000-2259
Peak rate
30 sec
(TL)
12,500
5,000
8,000
4,000
8,000
3,000
3,500
3,500
2,000
2,000
3,500
Peak adult
audience
(000s)
3,811
1,780
2,035
1,272
3,407
1,070
1,594
847
339
188
665
Source: AGB Nielsen
Note: Peak rate 30 sec is estimated net price.
Average CPT (all commercial channels): TL 3.2
398
TURKEY: TELEVISION
Share of viewing
Channel
Commercial
TRT1
TRT2
Kanal D
Show
ATV
Star
Kanal 7
STV
Fox
Kanal 1
Flash TV
Cine 5
Discovery
Share of viewing (%)
2008
Individuals
Adults
3.2
0.0
14.0
11.4
8.9
8.0
5.0
5.5
8.0
3.5
1.9
1.7
0.1
3.5
0.0
14.3
11.9
8.6
8.5
5.3
5.3
6.9
3.3
2.1
1.4
0.1
Source: AGB Nielsen
Top ten television programmes (2008)
Programme
Almanya-Turkiye
Chelsea-Fenerbahce
Fenerbahce-Chelsea
Turkiye-Hirvatistan
Sevilla-Fenerbahce
Fenerbahce-Sevilla
Yaprak Dokumu
Turkiye-Cek Cumhuriyeti
Isvicre-Turkiye
Kurtlar Vadisi Pusu
Channel
ATV
Star
Star
ATV
Star
Star
Kanal D
ATV
ATV
Show
Source: AGB Nielsen
399
Adult
TVR
28.1
26.5
25.2
23.3
22.2
21.5
21.2
19.7
18.7
18.1
TURKEY: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Unilever
Benckiser
Coca-Cola
Ulker
Eti
Turkcell
Vodafone
Avea
Frito-Lay
Top ten television product
categories (2008)
TV expenditure
TL (bill)
185.6
159.6
126.9
109.4
74.4
63.2
59.0
58.3
55.2
51.8
TV expenditure
Category
TL (bill)
Food
507.7
Cosmetic/personal care
340.2
Household cleaning
294.6
Communication
262.6
Beverages
209.7
Finance
207.7
Press
188.5
Household
139.3
Home appliances
114.1
Heating/cooling equipment
70.7
Source: Nielsen-Bileşim
Source: Nielsen-Bileşim
Top television
sales houses (2008)
Sales house
DTV
Turkuvaz (ATV)
Fox Allianz
Zedpas
Isik Medya (STV, Mehtap)
Ciner Holding
Mepa
Goktug Elektronik Yayincilik
TV revenue
TL (bill)
1,867.1
313.6
224.4
145.8
117.3
101.0
69.1
10.4
Source: Nielsen-Bileşim
Note: all figures at ratecard
400
TURKEY: NEWSPAPERS
NEWSPAPERS
Newspapers
Title
National dailies
Zaman
Posta
Hürriyet
Sabah
Fotomaç
Milliyet
Vatan
Takvim
Akşam
Türkiye
Güneş
Yeni Şafak
Star
Cumhuriyet
Yeni Cağ
Radikal
Vakit
Bugün
Tercüman
Circulation
(000s)
Adult
Full page Adult CPT Full page
readership
B/W
B/W
Colour
(000s)
TL
TL
TL
758
635
520
410
259
230
209
210
181
144
155
111
146
79
56
43
59
56
25
1,600
3,350
2,520
2,155
1,027
1,236
704
891
946
530
675
319
361
622
220
192
-
Source: IMS
Note: Fullpage colour & B/W are estimated net prices
Average CPT (B/W): TL 16.4
401
24,462
27,180
67,950
46,206
5,436
27,180
16,308
8,154
16,308
8,154
5,436
6,523
8,154
6,523
4,349
6,523
5,980
4,349
4,892
15.3
8.1
27.0
21.4
5.3
22.0
23.2
9.2
17.2
15.4
8.1
20.4
22.6
10.5
29.7
22.7
-
24,462
27,180
67,950
46,206
5,436
27,180
16,308
8,154
16,308
8,154
5,436
6,523
8,154
6,523
4,349
6,523
5,980
4,349
4,892
TURKEY: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
TL (mill)
Vatan Bilg.
114.5
Bimeks
105.0
Gold Bilgisayar
76.9
DTV
75.9
Migros
56.4
Turkcell
56.0
Dogus Oto
54.3
Teknosa
50.0
Bim Birlesik Magazalar
47.2
Casper
47.2
Newspaper expenditure
Category
TL (mill)
Retail
726.1
Automotive
570.4
Press/publishing
526.4
Finance
307.4
Construction/property
291.2
Textiles/leather
233.9
Tourism
233.5
Communication
207.5
Information technology
137.1
Household
128.9
Source: Bileşim
Source: Bileşim
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
TL (mill)
Dogan Medya Grubu
2,124.2
Turkuvaz Radyo Televizyon
777.9
Feza Gazetecilik
399.4
Turk Medya
360.8
Bagimsiz Yayincilik
327.8
Diyalog Yayincilik
243.4
Ihlas Holding Medya Grubu
194.4
Koza Ipek
130.3
Star Medya
119.4
Globus Dunya Basimevi
55.2
Source: Bileşim
Note: all figures at ratecard
402
TURKEY: MAGAZINES
MAGAZINES
Magazines
Title
Monthly
Digiturk
National Geographic
NG Kids
Evim
Atlas
Burda
Chip
Seninle
Country Homes
Mutfak Rehberi
Cosmopolitan
Voyager
CBNC-E Magazin
Süper Alışveriş
Elle
Lezzet
Instyle
Marie Claire
Hey Girl
Ev Bahçe
Sofra
Elele
PC Magazin
Boxer
Geo
Weekly
Aktüel
Seda Magazin
Tempo
Otohaber
Auto Show
Hafta Sonu
Ekonomist
Para
Şamdan Plus
Hello
Circulation
(000s)
Adult
readership
(000s)
Full page
Colour
(TL)
Adult CPT
Colour
(TL)
368
76
70
63
48
41
33
32
30
30
29
27
27
26
24
23
22
21
20
19
18
16
16
15
15
138
70
87
40
35
131
54
48
22
67
24
57
81
99
53
32
19
5,625
7,500
3,750
2,500
4,375
3,438
3,750
3,750
2,188
1,875
3,125
2,500
1,875
2,500
4,375
1,875
3,125
3,125
2,500
2,500
1,875
3,750
3,125
2,500
4,688
31.7
49.1
43.1
93.8
53.6
23.9
81.0
39.1
142.0
46.6
104.2
43.9
23.1
37.9
59.0
78.1
246.7
11
10
10
8
9
7
8
6
5
4
104
36
104
75
52
29
53
26
29
15
2,500
2,500
1,875
1,875
2,813
2,500
2,500
2,500
3,125
2,500
24.0
69.4
18.0
25.0
54.1
86.2
47.2
96.2
107.8
166.7
Source: IMS
Note: Fullpage colour is estimated net prices.
Average CPT (Colour): TL 49.6
403
TURKEY: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
TL (mill)
Dogan Burda
22.5
Procter & Gamble
15.2
Ciner Gazete
11.9
Turkuvaz Radyo Televizyon
8.1
L'Oréal
7.9
Garanti Bankasi
7.1
DTV
6.7
Dogus Otom.
5.9
Unilever
5.6
Ulker
5.6
Magazine expenditure
Category
TL (mill)
Textiles/leather
116.3
Press/publishing
99.3
Cosmetic/personal care
72.0
Furniture
50.2
Construction/property
39.9
Automotive
39.5
Watches/accessories
38.6
Finance
31.8
Tourism
29.2
Information technology
25.6
Source: Bileşim
Source: Bileşim
Top ten magazine
owners (2008)
Magazine revenue
Owner
TL (mill)
Dogan Medya Grubu
257.7
Turkuvaz Radyo Televizyon
146.2
Ciner Dergi
82.4
Vatan Dergi Grubu
57.4
Turk Medya
48.1
Dogus Grubu Iletisim Yayincilik
23.7
Maya Iletisim Ve Tasarim Hizm
19.5
Ajans Medya
11.7
Novamedya Tanitim
11.7
Interpro Yayincilik
8.8
Source: Bileşim
Note: all figures at ratecard
404
TURKEY: RADIO
RADIO
Number of commercial radio stations: 1,085
Source: Radyoevi
Average daily listening minutes per adult: 64
Source: Radyoevi
Costs/audiences
Station
National
Kral FM
Power Turk
Super FM
TRT FM
Slow Turk
Alem FM
Best FM
Show Radyo
Radyo D
Radyo Viva
Main regional
İstanbul FM
Karadeniz FM
Radyo Fenomen
Cem Radyo
Radyo İlaç
Type
Peak
time
Peak rate
(30 sec)
(TL)
Turkish pop
Turkish pop
Turkish pop
Thematic
Turkish
Turkish pop
Turkish pop
Turkish pop
Turkish pop
Turkish pop
1100
1100
1100
1100
1100
1300
1400
1100
1100
1500
180
360
180
150
120
120
120
120
120
120
5,762
1,861
1,591
1,381
1,339
1,279
1,206
999
967
946
Turkish pop
Turkish pop
Turkish & foreign pop
Folcloric
Arabesque
1500
1500
1300
1100
0900
90
90
90
150
150
210
136
121
106
61
Source: ZenithOptimedia
Note: Peak rate 30 sec. is estimated net prices.
Average CPT (all commercial stations): TL 8.3
405
Peak adult
audience
(000s)
TURKEY: RADIO
Top ten radio
advertisers (2008)
Advertiser
Coca-Cola
Garanti Bankasi
Ford-Otosan Otomotiv
Turkcell
Akbank
Arcelik
Fiat
Yapi Kredi Bankasi
Ulker
Avea Iletisim Hizmetleri
Top ten radio product
categories (2008)
Radio expenditure
TL (mill)
14.8
11.6
11.1
10.9
10.2
9.1
8.9
8.5
8.1
7.9
Source: Bileşim
Radio expenditure
Category
TL (mill)
Finance
64.9
Automotive
60.8
Food
40.1
Communications
37.9
Press/publishing
37.3
Beverages
30.2
Textiles/leather
21.2
Retail
20.2
Entertainment
18.2
Cosmetic/personal care
16.1
Source: Bileşim
Top ten radio
owners (2008)
Radio revenue
Owner
TL (mill)
Dogan Radyolar Grubu
63.3
Karakoy Televizyon Ve Radyo/Canwest
59.5
Radio Center
45.0
Dogus Grubu Iletisim Yayincilik
40.4
Power Group
31.7
Turk Medya
30.4
Mepa Medya
27.3
Best Production Yayincilik
25.7
Saran Group Radyolari
21.5
Moral FM
18.0
Source: Bileşim
Note: all figures at ratecard
406
TURKEY: OUTDOOR
OUTDOOR
Number of outdoor sites: 150,000
Type, size and cost of sites (2008)
Type/size of display
Billboard
Silindir
Lightbox
Megalight
Network
Number of
sites
15,000
100
100
3,000
60,000
Source: ZenithOptimedia
Top ten outdoor
advertisers (2008)
Outdoor expenditure
TL (000s)
29,204
21,316
11,982
8,551
8,259
7,646
5,861
5,332
4,843
4,301
Advertiser
Turkcell
Vodafone
Avea
Unilever
Akbank
Ulker
Istanbul Buyuksehir Belediyesi
Turk Telekom
Nokia Mobile
Coca-Cola
Source: Bileşim
407
TURKEY: OUTDOOR
Top ten outdoor product
categories (2008)
Category
Communication
Finance
Food
Retail
Press/publishing
Textiles/leather
Political parties/foundations
Entertainment
Beverages
Education
Outdoor expenditure
TL (000s)
81,187
24,173
22,736
22,542
19,333
16,442
16,182
12,305
10,266
8,846
Source: Bileşim
Top outdoor
contractors (2008)
Contractor
Stroer Kentvizyon
Clear Channel
News Outdoor
Wall
Era Outdoor
Medya Pano
Outdoor revenue
TL (000s)
133,148
54,967
53,176
28,414
12,087
9,970
Source: Bileşim
Note: all figures at ratecard
408
TURKEY: CINEMA
CINEMA
Number of cinema screens: 1,678
Source: Fida Film
Average cost of a 60 sec. spot per screen
per week (TL): 480
Note: Estimated net price.
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
27.3
28.4
32.6
31.1
37.6
31.2
38.2
Source: Fida Film
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Class
AB
C1
C2
DE
%
34.5
22.0
25.7
14.9
%
51.6
48.4
%
32.3
31.1
30.0
6.5
Source: TGI
409
Gross takings
US$ (mill)
91.0
294.0
359.6
482.6
290.0
390.6
502.2
TURKEY: CINEMA
Top ten films (2008)
Film
Recep İvedik
A.R.O.G: Bir Yontmataş Filmi
Muro: Nalet Olsun İçimdeki İnsan Sevgisine
Issiz Adam
Osmanli Cumhuriyeti
Mustafa
120
Maskeli Beşler: Kibris
Çilgin Dersane Kampta
O… Çocuklari
Gross takings
TL
4,301,641
3,457,966
2,165,199
2,012,780
1,401,420
1,098,687
1,033,917
960,979
899,314
713,546
Source: Fida Film
Top ten cinema
advertisers (2008)
Advertiser
Turkcell
Coca-Cola
PBG
Unilever
Anadolu Efes Biracilik
Akbank
Finans Bank
Is Bankasi
Mey Icki San.
Anadolu Hayat Emeklilik
Top ten cinema
product categories (2008)
Cinema expenditure
TL (000s)
70,168
45,640
28,609
25,830
25,545
22,984
20,991
20,355
18,817
17,529
Source: Bileşim
Note: all figures at ratecard
Cinema expenditure
Category
TL (mill)
Beverages
175.2
Communication
124.9
Finance
93.0
Food
87.3
Insurance
35.9
Press/publishing
19.3
Automotive
16.7
Home appliances
14.9
Cosmetic/personal care
14.1
Construction/property
13.8
Source: Bileşim
Top cinema owners (2008)
Owner
Fida Film
Source: Bileşim
410
TURKEY: INTERNET
INTERNET
Adult internet users (18+): 18,000,000 (34.1%)
Adult internet users with home broadband: 17,315,000 (32.8%)
Typical monthly cost of internet access: US$17.30
Average minutes spent online
At home
At work
Total
Source: Comscore
Per day
Adults
70
50
120
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(US$)
Standard banner
1.3
Streaming video
3.0
Expandable banner
2.0
Interstitial
4.0
Rich media
5.0
Source: ZenithOptimedia
Keyword
facebook
oyun
mynet
youtube
oyunlar
msn
indir
tv
hurriyet
haber
Source: ZenithOptimedia
Internet user profile
Age
15-24
25-34
35-44
45-54
55+
Sex
Male
Female
%
39.7
30.5
17.5
9.5
2.8
%
58.5
41.5
Source: TGI
411
Typical cost per click
(US$)
0.80
0.53
0.32
1.51
0.62
1.09
0.57
1.30
0.44
0.21
TURKEY: INTERNET
Top ten internet sites (2008)
Unique visitors
per month
16,584
15,026
14,251
14,143
11,225
8,914
8,906
8,655
8,198
8,084
Site
Google.com.tr
Live.com
Facebook.com
Msn.com
Google.com
Ekolay.net
Blogger.com
Milliyet.com.tr
Msn.com.tr
Mynet.com
Top search engines (2008)
Search engine
Google
Msn
Yahoo
Mynet
Source: ZenithOptimedia
Source: ZenithOptimedia
Top ten internet
advertisers (2008)
Advertiser
Samsung
TTNET
Vodafone
Turkcell
Garanti Bankasi
Avea
Sigortam.net
Is Bankasi
Turk Telekom
Finansbank
Internet expenditure
US$ (000s)
2,463.3
647.4
644.2
549.5
546.3
434.8
395.1
337.3
120.5
105.7
Top internet product
categories (2008)
Category
E-Commerce/shopping
Entertainment/games
Automotive
Communication
Tourism
Real estate
Finance
IT
Source: ZenithOptimedia
Source: ZenithOptimedia
Note: all figures at ratecard
Top internet
owners (2008)
Top internet
sales houses (2008)
Owner
Msn Turkey
Mynet
Dogus
Turkuvaz
Ciner
Mcd Digital
Fox
Punto
Sales house
Reklamz
Netbook
Maksimum
Medyaguru
Medyanet
Virgul
Logaritma
Source: ZenithOptimedia
Source: ZenithOptimedia
412
TURKEY: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
TV
Newspaper
Magazines
Radio
Outdoor
Cinema
Internet
99.4
62.5
6.0
56.5
53.3
28.0
35.8
Source: TGI
OVERALL
Top ten overall
advertisers (2008)
Top ten overall product
categories (2008)
Advertiser
Procter & Gamble
Unilever
Ulker
Turkcell
Vodafone
Henkel
Is Bankasi
Nnr Pazarlama
Nestlé
Turk Telekom
Category
Food
Cosmetic/personal care
Communication
Household cleaning
Finance
Furniture
Beverages
Home appliances
Press/publishing
Heating/cooling equipment
Source: Bileşim
Source: Bileşim
Top
sales houses (2008)
Sales house
DTV
Turkuvaz
Fox Allianz
Zedpas
Isik Medya Planlama
Ciner Holding
Mepa Medya
Goktug Elektronik Yayincilik
Multi Kanal Dagitim
Source: Bileşim
413
UKRAINE: ECONOMIC DATA
UKRAINE
ECONOMIC DATA
Main economic indicators 2001-2008
2001
2002
2003
1 US$ = 5.27 Hryvnias at 2008 rate
2004
2005
2006
2007
2008
Gross Domestic Product (Hryvnias million)
at current prices
% change
at 2008 prices
% change
204,200 225,800 267,300 345,100 441,500 544,200 720,700 921,265
20.0
10.6
18.4
29.1
27.9
23.3
32.4
27.8
413,134 453,209 509,985 603,502 680,251 768,550 902,316 921,265
7.2
9.7
12.5
18.3
12.7
13.0
17.4
2.1
Gross Domestic Product per capita (Hryvnias)
at current prices
at 2008 prices
4,194
8,485
4,701
9,436
5,606
10,696
7,298
12,762
9,406
14,492
11,678
16,492
15,569
19,493
20,032
20,032
Gross Domestic Product (US$ million)
at current prices
at 2008 prices
38,762
78,423
42,863
86,031
50,740 65,509 83,808 103,303 136,807 174,879
96,808 114,560 129,129 145,890 171,283 174,879
Gross Domestic Product per capita (US$)
at current prices
at 2008 prices
796
1,611
892
1,791
1,064
2,030
1,385
2,423
1,785
2,751
2,217
3,131
2,955
3,700
3,803
3,803
48.7
48.0
47.7
47.3
46.9
46.6
46.3
46.0
49.8
0.8
52.4
5.2
57.2
9.1
64.9
13.5
70.8
9.1
79.9
12.8
100.0
25.2
-
0.52
0.54
0.59
0.69
0.73
0.60
34.0
22.8
41.5
24.7
36.7
25.3
40.2
24.3
9.9
-12.2
Population
Millions
Consumer Price Index
2008=100
% change
49.4
12.0
Ad.spend as a % of GDP
-
Advertising Expenditure Growth (%)
at current prices
at 2008 prices
-
-
61.1
53.1
Source: IFS, ZenithOptimedia
414
UKRAINE: ADVERTISING EXPENDITURE
ADVERTISING EXPENDITURE
Advertising expenditure in US$ million at current prices
2002
2003
2004
2005
2006
2007
2008
Total
161
259
345
511
709
994
1,047
Newspapers
15
32
30
55
65
84
90
Magazines
14
29
50
76
102
164
218
TV
85
130
163
237
350
483
475
Radio
8
8
14
20
27
42
40
Cinema Outdoor Internet
38
1
60
1
87
2
5
116
2
7
152
6
9
201
11
13
190
21
Source: Ukrainian Ad Coalition, Cortex
Notes:
1. After discounts
2. Excludes classified
3. Excludes production costs
4. Excludes commission
Main advertising restrictions
Tobacco: Restricted on radio and TV, on the first and last pages of newspapers,
and on the covers of magazines. Outdoor ads may not be placed within 300m
of schools.
Alcohol: Restricted on radio and TV between 0600 and 2300, on the first and last pages
of newspapers, and on the covers of magazines. Outdoor ads may not be
placed within 300m of schools.
Pharmaceutical: OTC only.
Political: Pre-election period only.
Children: Advertising products which may be dangerous to children
or may damage their self-esteem is prohibited.
415
UKRAINE: POPULATION
POPULATION
603,700
Kiev
Ukranian, Russian
Hryvnia (UAH)
Land area (km²)
Capital city
Languages
Currency
Source: CIA Factbook
Population by age
0-15
16-24
25-34
35-44
45-54
55-64
65+
Total
Male
(000s)
1,370
1,279
1,596
1,360
1,356
839
1,073
8,873
Female
(000s)
1,230
1,353
1,625
1,539
1,730
1,387
1,772
10,636
Total
(000s)
2,600
2,632
3,221
2,899
3,086
2,226
2,845
19,509
Male
(000s)
1,987
3,612
2,161
991
122
9,208
Female
(000s)
2,089
4,005
2,781
1,417
344
10,972
Total
(000s)
11,052
5,505
1,502
708
18,766
20,180
Source: GFK Ukraine
Adult status
A
B
C
D
E
Total
Source: GFK Ukraine
Definition of adult status
AB = higher and intermediate managerial, professional
C1 = supervisory/clerical
C2 = skilled manual/blue collar workers
DE = services, semi and unskilled manual, agriculture/subsistence
416
UKRAINE: TELEVISION
TELEVISION
Number of households: 8,082,836
Number of television households: 7,864,600 (97.3%)
Television homes with:
Colour
VCR
DVD
PVR/DVR
Cable (pass)
Cable (connection) - total
Satellite dish (DTH) - total
99.0%
8.9%
33.4%
9.3%
50.6%
50.6%
5.3%
Source: GFK Ukraine
Average minutes viewed per day per adult: 264
Average pay-TV subscription cost
Cable (analogue)
Cable (digital)
DTH (digital)
Average
monthly subscription
US$
4
8
25
Source: GFK Ukraine
417
UKRAINE: TELEVISION
Main channels
Channel
Commercial
Inter
1+1
UT-1
New channel
STB
ICTV
Channel Ukraina
ТЕТ
5 channel
NTN
M1
K1
Tonis
Megasport
24 channel
Kino
MTV Ukraine
Technical
Daily
penetration
hours of
(%)
transmission
Ad mins
per
week
99.1
98.6
97.1
97.1
96.3
96.0
95.5
95.1
91.5
88.7
85.7
78.7
70.8
59.1
53.4
52.8
49.6
24
24
19
24
24
24
24
24
24
24
24
24
24
24
24
24
24
1,219
1,344
312
1,159
1,134
1,145
1,157
1,137
758
1,188
1,229
617
1,088
728
506
870
529
Peak
time
1900-2400
1800-2400
1900-2400
1900-2400
1900-2400
1800-2400
1900-2400
1900-2400
1900-2400
Peak rate
30 sec
US$
16,942
5,469
4,121
3,075
2,519
1,947
942
668
284
Peak adult
audience
(000s)
1,413
689
377
403
295
300
122
97
66
Source: GFK Ukraine
Cost/audience
Channel
Inter
1+1
ICTV
STB
New channel
Channel Ukraina
NTN
TET
5 Channel
30 sec peak
adult CPT
US$
12.0
7.9
10.9
7.6
8.6
6.5
7.7
6.9
4.3
Source: GFK Ukraine
Average CPT (all commercial channels): US$9.5
418
UKRAINE: TELEVISION
Share of viewing & ad revenue
Channel
Commercial
Inter
1+1
STB
ICTV
New Channel
Channel Ukraina
Channel 1 Rus
NTN
ERA
TET
UT-1
K1
5 Channel
NTV MIR
Share of viewing (%)
2008
Individuals
Adults
21.9
17.4
7.6
8.9
9.7
6.5
2.3
3.1
3.1
3.0
2.7
1.7
1.5
0.8
22.5
12.9
8.8
8.5
7.8
6.4
4.1
3.2
2.6
2.5
2.4
2.0
1.8
1.4
Ad revenue
2008
US$ (000s)
736,902
464,623
177,259
227,540
186,726
111,183
75,272
50,203
2,245
61,116
12,994
18,831
18,544
9,891
Source: GFK Ukraine
Top ten television programmes (2008)
Programme
Tatianin den t/s
Koldovskaya lubov t/s
Vecherniy kvartal. New Year show
Podrobnosti nedeli
Odnoklassniki. Novogodnyaya vstrecha!
Podrobnosti
Dve zvezdy
70 let-polet normalnyj. Anniversary of L.Kuchma
I vse-taki ja lublu t/s
Vecherniy kvartal.
Source: GFK Ukraine
419
Channel
Inter
Inter
Inter
Inter
Inter
Inter
Inter
Inter
Inter
Inter
Adult
TVR
22.7
20.1
19.6
19.5
18.5
18.4
18.0
16.5
16.3
16.2
UKRAINE: TELEVISION
Top ten television
advertisers (2008)
Advertiser
Procter & Gamble
Unilever
L'Oréal
Colgate-Palmolive
Nestle
UMC/MTC
Kyivstar
Schwarzkopf&Henkel
Sun Interbrew
Reckitt Benckiser
Top ten television product
categories (2008)
TV expenditure
US$ (000s)
148,369
86,580
84,738
72,504
71,497
70,407
65,720
61,225
60,797
49,195
Category
Communication
Hygiene
Pharmacy
Cosmetics
Household chemicals
Food
Alcohol
Confectionery
Soft drinks
Household appliances
TV expenditure
US$ (000s)
220,505
211,655
208,790
199,104
172,809
171,247
168,231
159,802
158,035
64,537
Source: GFK Ukraine
Source: GFK Ukraine
Top television
owners (2008)
Top television
sales houses (2008)
Owner
Valeriy Horoshkovskiy (Inter)
Victor Pinchuk (H, M1, ICTV, STB)
Alexandr Rodnyanskiy (1+1)
Renat Axmetov (TRK Ukraine)
Igor Kolomiyskiy (TET)
Valeriy Horoshkovskiy (NTN)
Petro poroshenko (5 channel)
Vladimir Kosterin (Tonis)
TV revenue
US$ (000s)
699,094
614,807
464,623
111,183
61,116
48,395
18,544
18,256
Source: GFK Ukraine
420
Sales house
Inter Reklama
Stil S
Prioritet (Videointernation)
SferaTV
Maxximum
Source: GFK Ukraine
TV revenue
US$ (000s)
780,510
708,335
547,360
136,038
8,332
UKRAINE: NEWSPAPERS
NEWSPAPERS
Newspapers
d=daily w=weekly 5w=every five weeks
N=National R=Regional
Title
Fakty/Fakty i Kommentarii (d, N)
Vechernie vesti (d, N)
Telenedelja (w, N)
Segodnya (d, N)
Argumenty i Fakty (w, N)
Kievskie vedomosti
Komsomolskaja Pravda (d, N)
TV-Park (w, N)
Komanda(d, N)
Moskovskij Komsomolec v Ukraine (w, N)
2000 (w, N)
Blik (d, N)
Business. Price-listy (w, N)
Ekspress Gazeta (w, N)
Argumenty I Fakty. Zdorov'e (w, N)
Kontrakty/Galickie Kontrakty (w, N)
Delovaja Stolica (w, N)
Den' (d, N)
Teleskop (w,N)
Business (w, N)
Kommentarii (w, R)
Zerkalo Nedeli (w, N)
Buhgalterija (w, N)
Investgazeta (w, N)
Ekonomicheskie Izvestija (5w, N)
Status. Ekonomicheskie Izvestija (w, N)
Debet-kredit prilozhenie k
Kontraktam/Galickim Kontraktam (w, N)
Delo (d, N)
Kommersant (d, N)
Adult
Full page Adult CPT Full page
Circulation readership
B/W
B/W
Colour
(000s)
(000s)
US$
US$
US$
800
1,826
8,742
4.8
500
7,496
24.9
414
1,971
3,888
2.0
180
1,276
21,025
16.5
170
1,199
11,547
9.6
150
249
4,788
19.2
144
799
9,796
12.3
10,849
125
524
1,917
3.7
120
188
6,277
33.4
100
123
11,932
97.3
94
183
4,835
90
104
3,937
37.8
85
1,765
82
282
1,514
5.4
2,055
68
266
2,494
9.4
68
31,119
476.2
67
74
1,115
15.2
63
136
3,436
25.2
60
532
730
1.4
60
119
1,700
60
4,207
53
243
9,362
38.6
46
127
1,522
12.0
31
6,035
30
98
11,353
115.7
25
20
10,370
22
31
1,050
34.0
20
15
Source: TNS Ukraine, Kommunikacionniy Aliance
Average CPT (B/W): US$13.2
421
76
95
4,350
18,027
57.3
189.9
-
UKRAINE: NEWSPAPERS
Top ten newspaper
advertisers (2008)
Top ten newspaper product
categories (2008)
Newspaper expenditure
Advertiser
US$ (000s)
Vash Komfort
2,921.4
Golden Pages
2,411.9
VTB Bank
1,770.5
МТС
1,608.5
Kyivstar
1,549.8
Toyota
1,097.4
Nissan
1,081.4
Hyundai
894.7
Samsung
870.2
Aston
864.1
Newspaper expenditure
Category
US$ (000s)
Mass media
29,475
Auto
20,177
Finance
16,453
Real estate
9,828
Pharmacy
6,846
Entertainment
6,462
Communication
6,438
Education/work
5,057
Computers
4,548
Retail
4,044
Source: Kommunikacionniy Aliance
Source: Kommunikacionniy Aliance
Top ten newspaper
owners (2008)
Newspaper revenue
Owner
US$ (000s)
Ukrainian media holding
30,814
Kommersant
14,264
Kartel
11,235
Galitskie Kontrakty
10,831
KP-Druk
8,923
Ekonomika
7,614
AutoPhotoProdazha
7,414
Segodnya
6,589
Pronto
5,991
Fakty I Kommentarii
4,955
Source: ZenithOptimedia
422
UKRAINE: MAGAZINES
MAGAZINES
Magazines
w=weekly f=fortnightly m=monthly
Adult
Full page
Circulation readership Colour
Title
(000s)
(000s)
US$
Natali (m)
518
572
16,008
Avtomobili i ceny (w)
516
339
Serial (w)
499
10,793
Vlast' deneg (w)
300
9,225
AvtoFotoProdaja (w)
292
1,987
Dobrye sovety (m)
280
381
8,345
Edinstvennaya (m)
270
696
18,675
Otdohni! (w)
260
958
10,971
Liza (m)
220
1,212
10,550
Avtocentr (w)
218
4,907
Korrespondent (w)
200
7,538
Domashniy doktor (m)
200
6,107
Mejdu nami, mamochkami (m)
200
3,257
Story (w)
200
6,626
Cosmopolitan (m)
185
273
15,952
Fokus (w)
180
7,449
Polina (m)
165
301
10,068
Komp&n'on (w)
150
6,379
Den'gi (w)
143
6,670
Avtobazar (w)
142
295
4,050
Karavan istoriy (m)
135
193
13,317
Sovershenno sekretno (w)
120
213
4,082
Viva! (f)
100
161
12,806
MINI (m)
100
6,977
S toboy (m)
100
4,287
Joy (m)
100
6,177
Ekspert (w)
100
8,181
Diva. Hudeem legko! (m)
100
4,929
Liza. Moy rebenok (m)
90
217
3,855
Maxim (m)
88
186
11,190
Burda (m)
85
192
4,658
Jenskiy Jurnal (m)
85
187
11,626
Elle (m)
80
9,577
Yunaya Ledi (m)
80
2,706
Jenskiy jurnal ''Zdorovje' (m)
70
162
6,000
Eva (Iv Kom'yunikeyshnz ID) (m)
70
102
5,783
Prevention (m)
70
6,136
Men's Health (m)
67
10,615
Mama i ya (m)
65
67
4,180
XXL (m)
65
5,112
423
Adult CPT
Colour
US$
28.0
21.9
26.8
11.5
8.7
58.3
33.5
13.7
69.2
19.2
79.8
17.8
60.0
24.3
62.1
37.1
56.7
62.1
-
UKRAINE: MAGAZINES
Magazines cont.
w=weekly f=fortnightly m=monthly
Adult
Full page
Circulation readership Colour
Title
(000s)
(000s)
US$
Lichnyy schet (m)
64
4,975
OOPS! (m)
62
4,798
Idei Vashego Doma (m)
56
65
4,262
Mir Sem'i (m)
55
107
4,025
Otdohni! Zvezdy (m)
50
174
4,473
Priyatnogo appetita (m)
50
114
3,487
Viva! Biografiya (m)
50
6,446
Pink (m)
46
49
5,130
Horoshie roditeli (m)
45
55
4,623
Playboy (m)
40
72
7,555
Ego (m)
40
46
7,406
Veselye ideyki (m)
40
3,500
Moy prekrasnyy sad (m)
38
129
4,457
Moy uyutnyy dom (m)
33
100
4,439
Liza. Goroskop (m)
30
183
4,578
Source: Kommunikacionniy Aliance
Average CPT (Colour): US$30.4
424
Adult CPT
Colour
US$
65.7
37.8
25.7
30.7
103.8
84.3
105.6
162.6
34.5
44.3
25.1
UKRAINE: MAGAZINES
Top ten magazine
advertisers (2008)
Top ten magazine product
categories (2008)
Magazine expenditure
Advertiser
US$ (000s)
L'Oréal
10,479
Procter & Gamble
10,001
Samsung
5,646
LG
4,976
Kozyrnaya karta
4,618
Toyota
3,723
Nissan
3,506
i-Free Ukraina
3,169
Kievstar GSM
3,032
MTS
2,917
Magazine expenditure
Category
US$ (000s)
Mass media
93,710
Auto
69,662
Cosmetics
31,283
Retail
28,521
Pharmacy
27,704
Finance
25,610
Communication
25,120
Entertainment
21,835
Real estate
17,948
Perfume
17,892
Source: Kommunikacionniy Aliance
Source: Kommunikacionniy Aliance
Top ten magazine
owners (2008)
Owner
Burda-Ukraina
Ukrainskiy Media Holding
Edipress
Blic-Inform
Independent Media
KP-Druk
IA Avtocentr
Hachette Filipacchi Shkulev
Kartel'
Svet
Magazine revenue
US$ (000s)
58,674
40,670
40,317
34,374
28,502
28,482
25,401
19,331
16,559
12,705
Source: Kommunikacionniy Aliance
425
UKRAINE: RADIO
RADIO
Costs/audiences
Station
National
Авторадио
Гала Радіо
Європа Плюс
Kiss FM
Love Radio
Люкс ФМ, Перший Розважальний
Наше Радіо
Radio One
Радио Мелодия
Радио Шансон
Радио Шарманка
Радіо Ера ФМ
Ретро FM
Русское Радио
Стильное радио Шансон
Хіт FM
УР-1
УР-2 / Промінь
УР-3 / Радіо Культура
Type
Peak
time
Peak rate
(30 sec)
(US$)
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
music
talk
talk
talk
1700-2000
1700-2000
1700-2000
1600-2000
1600-2000
1800-2000
1600-2000
0800-2200
1600-2000
1700-2000
1700-2000
1600-2000
1800-2000
1800-2000
1600-2000
1800-2000
1600-2000
1600-2000
-
714
356
374
214
219
594
590
148
415
386
207
297
594
974
356
971
870
990
-
Peak adult 30 sec peak
audience
adult CPT
(000s)
(US$)
168
70
127
46
21
151
133
7
156
213
67
49
126
204
73
174
239
50
7
4.3
5.1
3.0
4.7
10.4
3.9
4.4
20.0
2.7
1.8
3.1
6.0
4.7
4.8
4.9
5.6
3.6
19.8
-
Source: TNS Ukraine, radio stations
Average CPT (all commercial stations): US$4.5
Top ten radio
advertisers (Apr-Dec 2008)
Advertiser
Kyivstar GSM
NAT
Ukr Media Holding
Intertelecom
Toyota
Aska
Mazda Motors
МТС
Astelit
Kozyrnaya karta
Top ten radio product
categories (Apr-Dec 2008)
Radio expenditure
US$ (000s)
17,405
13,733
12,484
12,304
11,634
10,296
9,835
9,107
7,786
7,427
Source: Kommunikacionniy Aliance
Category
Auto
Mass media
Entertainment
Retail
Communication
Alcohol
Restaurants
Finance
Pharmacy
Social
Radio expenditure
US$ (000s)
119,007
76,133
75,077
64,583
60,877
42,230
38,932
32,084
20,311
19,817
Source: Kommunikacionniy Aliance
426
UKRAINE: OUTDOOR
OUTDOOR
Number of outdoor sites: 80,000
Type, size and cost of sites
Type/size of display
Billboard 3x6
City light 1.8x1.2
Prism 3x6
Banner 1x5
Bus-shelter 1.8x1.2
Backlight 3x4
Light-box 1.8x1.2
Backlight 4x8
Billboard 3x12
Billboard 5x12
Billboard 4x8
Pylon 3x1.5
Scroller 1.8x1.2
Prism 3x4
Billboard 2x8
Backlight 8x4
Scroller 3.3x2.3
Backlight 3x6
Billboard 6x3
Scroller 0.9x3
Number of
sites
39,713
18,350
7,619
2,034
1,733
1,083
1,443
74
265
98
85
361
598
367
101
73
48
125
212
183
Source: Kommunikacionniy Aliance
427
Cost per panel
per month (US$)
2,802
1,719
3,834
2,796
1,616
2,427
1,440
15,512
3,605
9,709
10,588
2,463
1,428
2,323
6,469
8,686
13,020
4,897
2,791
3,235
UKRAINE: OUTDOOR
Top ten outdoor
advertisers (2008)
Top ten outdoor product
categories (2008)
Outdoor expenditure
Advertiser
US$ (000s)
JTI
13,505
UMC/MTC
7,871
Kyivstar
7,246
Samsung
4,782
Epicenter
4,688
Beeline
4,544
Imperial tobacco
4,273
LG
3,891
Astelit
3,583
British American Tobacco
3,522
Category
Retail
Communication
Auto
Tobacco
Finance
Social
Alcohol
Mass media
Entertainment
Real estate
Source: Kommunikacionniy Aliance
Source: Kommunikacionniy Aliance
Top ten outdoor
contractors (2008)
Outdoor revenue
Contractor
US$ (000s)
Octagon
42,157
Bigboard
29,570
Ртм
22,914
News Outdoor Ukraine
20,326
Poster
19,036
Luvers
15,885
Ekosvit
14,710
Star
9,859
Perekhid Outdoor
9,101
Ukrainskaya reklama
8,950
Source: Kommunikacionniy Aliance
428
Outdoor expenditure
US$ (000s)
64,427
33,274
33,266
25,093
21,884
20,455
20,299
19,378
14,846
12,935
UKRAINE: CINEMA
CINEMA
Number of cinema screens: 150-200
Source: Kinomedia Advertaising
Average cost of a 60 sec. spot per screen
per week: US$650
Source: Kinomedia Advertaising
Average CPT: US$150
Number of screens used in typical
national campaign: 34
Source: Kinomedia Advertaising
Trend in admissions
2002
2003
2004
2005
2006
2007
2008
Admissions
(mill)
1.5
3.0
5.0
6.0
8.0
9.0
12.0
Source: ZenithOptimedia
Cinema audience profile
Age
16-24
25-34
35-49
50+
Sex
Male
Female
Status
Students
Specialists (not top managers)
Employee
Qualified workers
Top managers
Private owners
Company directors
Others
%
30.0
47.0
21.0
2.0
%
43.0
57.0
%
21.0
17.8
15.6
6.8
7.7
6.6
5.5
19.0
Source: Cinema analytics
429
UKRAINE: CINEMA
Top ten films (2007)
Gross takings
US$
4,296,484
4,098,261
4,056,205
2,416,350
2,322,986
3,645,021
1,996,262
1,920,440
1,805,453
1,725,808
Film
Admiral
Ironiay sudby: part 2
Madagascar 2
The best movie
Mumie
Kvant Miloserdiya
Hankok
Kung Fu Panda
Treasure of nation
Osobo Opasen
Source: Kinobusiness
Top ten cinema
advertisers (2008)
Advertiser
Ukrautovaz
MTS
Antilopa
Ukrauto
Kievstar
Nokia
Sun Interbrew
ВТБ банк
Конти
Sony Ericsson
Cinema expenditure
US$ (000s)
1,200
700
450
400
400
350
250
200
150
100
Top ten cinema
product categories (2008)
Cinema expenditure
Category
share (%)
Auto
15
Mobile phones/communications
9
Home appliances/electronics
7
Beer
6
Cigarettes
5
Cosmetics
5
Magazines
5
Alcohol
3
Retail
2
Internet providers
1
Source: Kinomedia Advertising
Source: Kinomedia Advertising
Top ten cinema
owners (2008)
Top cinema
sales houses (2008)
Owner
Multiplex
Kinosistema
Odessa-kino
Butterfly
Kinopalace
Linia kino
Kinocentre
Cinema-City
Kiev
Zolotoy Duk
Sales house
Kinomedia Advertaising
BF Media
Kinopalace
Liniya-kino
Kinostar
Movie
Imagine media
Tree Star
IMA
Source: Kinomedia Advertising
Source: Kinomedia Advertising
430
Cinema revenue
US$ (000s)
7,200
800
500
400
400
300
150
120
50
UKRAINE: INTERNET
INTERNET
Adult internet users: 7,300,000 (43.2%)
Source: Gemius
Adult internet users with home broadband: 1,700,000 (10.1%)
Source: IKS-Consulting
Typical monthly cost of internet access: US$6
Average minutes spent online
At home
At work
Total
Per day
Adults
100
90
190
Source: Gemius
Cost of display ads
Top ten search keywords
Typical cost per thousand
Type
(US$)
Banner
6
Pop-up
12
Streaming video
20
Keyword
погода (weather)
новости (news)
гороскоп (horoscope)
работа (job)
автобазар (automarket)
ukr.net
Source: ITCG UA
Internet user profile
Age
16-24
25-34
35-54
55-64
%
37.0
29.0
31.0
3.0
Sex
Male
Female
Status
Low
Middle
Upper
High
%
57.0
43.0
%
5.3
31.6
45.0
5.0
футбол (football)
переводчик (translator)
новини (news)
работа в киеве (job in Kiev)
Source: index.bigmir.net (X/2008)
Source: Gemius
431
UKRAINE: INTERNET
Top ten internet sites (2008)
Site
ukr.net
bigmir.net
i.ua
freemail.ukr.net
gismeteo.ua
korespondent.net
online.ua
news.meta.ua
unian.net
obozrevatel.com
Unique visitors
per month
10,200,000
8,200,000
7,500,000
6,300,000
5,500,000
3,800,000
3,300,000
3,200,000
2,300,000
2,300,000
Top ten search engines (2008)
Search engine
google.com
yandex.ru
ukr.net
bigmir.net
meta.ua
mail.ru
msn.com
live.com
rambler.ru
yahoo.com
usage share
(%)
72.74
16.88
2.35
2.04
2.01
1.83
0.73
0.65
0.41
0.17
Source: index.bigmir.net (X/2008)
Source: index.bigmir.net (X/2008)
Top internet
owners (2008)
Top internet
sales houses (2008)
Owner
ukr.net
bigmir-internet
RBC
RIA
Glavred-Media
Oboz.ua
Online.ua
ITC
Sales house
FISH
UMH
Source: ZenithOptimedia
Source: hold.bigmir.net
432
UKRAINE: MEDIA REACH/OVERALL
MEDIA REACH
% reach by medium (adults)
Daily
86.3
31.3
9.2
49.6
63.5
1.3
13.7
Conventional television
Newspapers
Magazines
Radio
Outdoor
Cinema
Internet
Weekly
93.0
63.6
29.7
63.3
89.2
5.8
19.3
Monthly
93.7
75.6
57.3
65.2
92.8
15.1
21.1
Source: TNS Ukraine
OVERALL
Top ten overall
advertisers (2008)
Advertiser
Procter & Gamble
L'Oréal
Unilever
UMC/MTC
SV
Kyivstar
Nestlé
Colgate-Palmolive
Nemiroff
Sun
Top ten overall product
categories (2008)
Media expenditure
US$ (000s)
162,781
95,353
89,296
84,625
84,386
77,524
73,808
72,919
67,166
64,670
Category
Alcohol
Communication
Pharmacy
Cosmetics
Hygiene
Food
Soft drinks
Household chemicals
Mass media
Auto
Media expenditure
US$ (000s)
471,127
416,267
267,638
233,668
223,204
188,842
174,518
174,383
173,798
170,595
Source: GFK Ukraine, Kommunikacionniy Aliance
Source: GFK Ukraine, Kommunikacionniy Aliance
Top ten media owners (2008)
Top sales houses (2008)
Owner
Valeriy Horoshkovskiy (Inter)
Victor Pinchuk (H, M1, ICTV, STB)
Alexandr Rodnyanskiy (1+1)
Renat Axmetov (TRK Ukraine)
Ukrainian media holding
Igor Kolomiyskiy (TET)
Burda-Ukraina
Valeriy Horoshkovskiy (NTN)
Edipress
KP-Druk
Media revenue
US$ (000s)
699,094
614,807
464,623
111,183
71,484
61,116
58,674
48,395
40,317
37,405
Source: GFK Ukraine, Kommunikacionniy Aliance
433
Sales house
Inter Reklama
Stil S
Prioritet
SferaTV
Maxximum
Media revenue
US$ (000s)
780,510
708,335
547,360
136,038
8,332
Source: GFK Ukraine, Kommunikacionniy Aliance
GLOSSARY
Circulation
Number of copies sold or distributed.
Cost per thousand (CPT)
The average cost of reaching one
thousand of the target population.
IPTV
Internet Protocol Television: television
transmitted using internet protocols,
normally over a telephone line.
Peak time
The period in a day in which advertising is
most expensive.
Penetration
The proportion (%) of a given target
market group reached by a medium.
PVR
Personal Video Recorder: hard disk
recording equipment
Ratecard
A price-list issued by media owners for
different space sizes or time lengths.
Rating
One rating point is one per cent of the
target audience.
Reach
% of a given audience exposed to a
given medium over a given time.
Readership
Having read or looked at a publication
within its publishing interval.
Television rating (TVR)
See Rating
TV home
A household receiving television
transmissions.
434

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