Optical Prism

FASHION
FORWARD
MEN'S EYEWEAR
Denis Langlois
IT'S BEEN SAID THE SUIT MAKES THE MAN.
But considering how many surveys over the years have
found eyes are the first thing people notice about someone
else, it could be argued that it's really eyewear that makes
the man.
synonymous with leading edge men's fashion, including
Calvin Klein and Nautica. Ginsberg says frames in bold
shapes with leaner plastic designs and those with intricate
metal details are hot for men right now.
Frames in the new Calvin Klein
platinum collection feature
many of those qualities.
Optical companies are always
keeping a finger on the pulse
of the latest trends to design
frames that match a man's
personality and the message
they want to convey to the
world.
The ck5886, for example, comes
in matte faux wood colourations
and boasts a bold rectangular
silhouette with a subtle colourblocked effect that creates a
modern, masculine appearance.
For 2016, in-demand, popular
frames for men are those that
are stylish, well made and –
for the most part – are not
overly flashy but still make
an impact.
“Men are looking for
tranformatives frames – those
that are work-appropriate then
transition easily into weekend
style. Men are looking for eyewear that is trendy and new,
something that will make a statement while maintaining
that cool, masculine look,” says Mark Ginsberg, senior
vice-president, global marketing, for Marchon Eyewear.
The company's portfolio includes several brands that are
16 Optical Prism | January 2016
Ginsberg says he expects a
range of colours will be popular in
2016, from classic, neutral tones
to intense blues and greens.
New frames in Marchon's Dragon
collection – which is aimed at a
younger audience – are available
in several striking hues, like
teal, matte red and shiny honey,
but feature classic shapes.
Carol Ann Edwards, marketing and communications
manager at WestGroupe, says a key trend in men's eyewear is
a focus on high-tech, lightweight and super-strongmaterials.
1
2
3
4
1/ Marcolin, Harley Davidson
2/ WestGroupe, Evatik
3/ WestGroupe, Kliik
4/ Centennial, Spine
5/Marchon, Calvin Klein
6 / Marchon, Dragon
5
6
Optical Prism | January 2016 17
“IMPORTANT COLOURS FOR 2016 INCLUDE METALLIC
GUNS, INDIGO BLUES, SOFT AMBERS, WARM CRYSTALS
AND, OF COURSE, CLASSIC TORTOISE SHELL.
“In addition to materials, men are
also seeking out more technical
Eyewear also says technology is creeping
into every premium menswear line,
including in the eyewear industry.
“In eyewear, technology is focusing on
making frames thinner, lighter, more
comfortable and more durable for the
wearer without compromising on the
look. Blends of sport and technology
and technology and fashion are the
key elements we are working with,”
she says.
hinge designs as well as new and
interesting design features that
make the styling more technically
interesting,” she says.
Made from 100% titanium, the frame
has an acid-etched mesh design
outlined in a contrasting colour. It is
very lightweight, yet durable and is
“the perfect blend of technology and
fashion.”
The K-533 frame by WestGroupe's
Kliik:denmark, which is also being
released this winter, is another
incredibly durable frame that boasts
a slim and light silhouette.
“These contemporary frames have
an over-sized eye shape, keeping with
the must-have winter eyewear trends.”
Linda Mulford-Hum of Centennial
18 Optical Prism | January 2016
The men's collection, whose namesake
has been an innovator in the sport
category since 1919, will feature a
broad range of sizes and materials,
including their patented C-Tech
metal alloy.
Centennial is also a distributor of
Hackett England frames, which has
several new models coming out in
January in its compression
molded plastic series. New
styles will also be added in
January to Centennial's
Spine Optics line.
Meanwhile, Marcolin USA has
also added new styles to one of
its iconic brands – Harley
Davidson Eyewear – that feature
high-quality materials and interesting temple details.
HACKETT LONDON
WestGroupe's Evatik brand is
introducing two new models for winter
2016, including the E-9122, which
meets that desire for high-performance,
tech-inspired frames.
include frames that are the perfect
blend of sport and technology.
EVATIK
Men appreciate superior craftsmanship, attention-to-detail and the feel
of luxury, she says.
“Design detailing that adds luxe include
plastic texturing, wood finishing,
sporty elements like rubber, plastics
with metal inlays,” she says.
“Important colours for 2016 include
metallic guns, indigo blues, soft ambers,
warm crystals and, of course, classic
tortoise shell. These core colours combined with a dash of ruby red, vibrant
blue and burnt sienna adds that
playful edge.”
Centennial is launching in January
Champion Optics, which it says will
The masculine design of the
new HD0731 includes a semirimless front crafted in metal
and is available in satin black,
shiny gunmetal or shiny navy.
The streamlined silhouette merges
with hand made acetate temples that
have a slight flair and are completed
in a matte finish offered in a rich colour
palette of black, tortoise or navy.
The new HD0732 features textured
metal temple detailing, which is
inspired by the hardware found on
Harley-Davidson motorcycles.
The frame’s metal front is available
in deep tones of satin black, medium
gunmetal or medium brown, which
is complimented by temples offered
in shiny finishes of black-grey horn,
black or dark brown horn,
respectively.
L AD
EYEW
THIS SEASON BRINGS A VIBRANT COLLE
FEATURING AN ELEGANT ASSORTMEN
1
THERE WILL BE A PIECE TO SU
2
4
Trends
Brow details / Accentuated brow bar
Unique detailing and cuts / Accented brow shaping
3
20 Optical Prism | January 2016
DIES
WEAR
5
ECTION OF STYLES IN LADIES EYEWEAR.
Shapes
NT OF COLOURS AND UNIQUE DETAILS,
Soft cat eye / Round
Keyhole bridge
UIT ANY EYEWEAR WARDROBE.
6
Colour
Soft purples and pinks
Multi-colour overlays / Colour blocking
7
Materials
Versatile / Flexible
Mixture of acetates, metals and plastics
1/Spectacle Eyeworks 2/Izumi, WestGroupe
3/FYSH, WestGroupe 4/My Woodi, Zurich
8
5/ Marcolin, Dsquared2 6/Coco, Life Colour 7/L.G.R.
- Congo-Havana, Eckleburg
8/Okia, Natural Age
Optical Prism | January 2016 21
Grace,
Alternative Eyewear/Plan B
Banana Republic,
Safilo
Izumi, WestGroupe
THE EYEWEAR INDUSTRY IS
FILLED WITH SHADES OF
THE 2016 PANTONE COLOURS OF
THE YEAR. THESE SOFT AND
Glacée,
Alternative Eyewear/
Plan B
ELEGANT COLOURS OFFER
A MUTED BUT DEFINITIVE
STATEMENT GIVING A TOUCH OF
COLOUR TO THE FACE.
Marc Jacobs, Safilo
FYSH, WestGroupe
Optical Prism | January 2016 25