Optical Prism

F
rames are taking an exciting step forward this season with the
culmination of classic styles with modern twists.
T lus year the industry is seeing a move towards blending materials and
colours with a focus on individuality and expressing personality.
"Consumers truly embrace their eyewear as an ultimate means of selfexpression whether the goal is to compliment sophisticated fashion or simply
have fun," said Paula Weissman, Vice President, Marketing Modern Optical
International.
She says 'thin is in' with retro shapes still drawing a strong demand.
She adds this has been modified slightly to a slightly slimmer yet oversized
silhouette.
"There is a move towards thoughtful combinations of zyl and metal
defying· the conventionality of single material eyewear, favouring the more
creative, urbane consumer," she said adding eyewear becomes "funwear"
with upbeat patterns and bold colour blocking.
Weissman said Modern Optical is unique in that its extensive selection
of more tl1a11 800 styles deftly covers current fashion trends. She added
consumers can achieve these on-trend looks at affordable prices knowing
tl1at all frames are covered by strong warranties.
Men continue to drive trends tl1is season moving away from chunky,
tl1ick frames.
"Men are gravitating toward more sleek, minimalist designs in titanium
and stainless steel," she said. "Subtle design patterns promote smooth
sophistication and style. Geometric, angular openings exude masculinity for
the more fashion-conscious man."
by
Sarah McGoldrick
Classic Cat-Eye
Top: EVATIK 9092-934.
Bottom: Chill from
Modern Optical.
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OPTICAL PRISM I MAY/JUNE 2014
For decades it has been tl1e frame of choice for sophisticated and fashionable
women and Spectacle EYEworks continues to revolutionize and update tl1e
classic cat-eye.
"Vintage, vintage! I am always trying to mix up tl1e vintage retro concept
with vintage cat-eyes," said Mehran Baghaie, Owner of Spectacle EYEworks.
"I think glasses as a fashion statement is surging fonvard and onward."
He said vintage is 'in your face' kind of fashion adding, it is bold and
unyielding.
Baghaie continues to bring together a collection of stunning colour with
unique brow accents tl1is season. These interchangeable features allow the
wearer to create a frame that is unique to them and how tl1ey feel that day.
"Vintage frames give character to faces that may otl1erwise have no
distinguishing character," he said. "I do my best to expose my client to what
tl1ey have not been exposed to; whether it be colour, shape, material, style or
construction.
OPT I CAL PRISM I MAY/JUNE 2014
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Creative Colourful
Colour will always be an important
component of frame design. How
colour is used is what sets a great
piece of eyewear apart from
the competition. Clients are
not just looking for simple use
of colour, but innovative and unique
ways of incorporating their favourite
shades.
Beverly Suliteanu, VP of Product
Development for WestGroupe, said
texture is a very strong trend this
season, in both metal and acetate adding
the perfect compliment to
colourful pieces.
"In our FYSH UK
collection we have incorporated
glossy overlays as well as
textured finishes to add a "touch"
dimension to the design," she said.
"Colour blocking is also a strong
trend in eyewear this season, for both
men and women. This trend uses
bold colours as either a primaty or
secondary tone to allow for different
looks within a style"
Top: FYSH 3512-869
Bottom: KliiK 516-128
@ IAUI OPTICAl
www. bausoptical . ca
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OPTICAL PRISM I MAY/JUNE 2014