DEAR MEMBERS Industry WATCH

VOL. XXVI NO. 05
MAY 2011
DEAR MEMBERS
Colors can mean many
things. Red stands for danger and excitement; blue
is calm and serene, for
example. These are great
guides when it comes to
planning décor and atmosphere. But when it comes
to sports, color takes on an
entirely different role.
Lens color might not turn customers into athletic
superstars, but it can affect their performance and
comfort. The more you know about your patients’
sports activities, the better you can help them. You
might find that they need more than one set of
lenses that can accommodate different activities,
conditions, and times of day. In those cases, separate sunglasses or those with interchangeable
lenses are good options to recommend.
Patients might have personal color preferences
for other reasons as well, which is why lifestyle
questionnaires are particularly helpful. But the
more you know about your customers – and about
lens tints – the better you can help them learn
that going through the day wearing rose-colored
glasses might seem like a good idea for perking up
their mood, but it’s not necessarily the best choice
for improving their golf game.
Sincerely,
Michael Block
Industry
WATCH
Sports
Green lenses are another choice for keeping
colors fairly natural. They provide mild contrast and
are popular for playing baseball and golf.
Americans are buying sporting goods. Even when
they feel the pinch of the economy, people can’t
resist the pull of the game, or the call of the
open running or biking lane. In almost all sports
reviewed by the National Sporting Goods Association (NSGA), consumers are projected to have
spent more on sports equipment, clothing and
footwear in 2010 than they did in 2009. In comparison, those same numbers dropped between 2008
and 2009. In additional surveys, the NSGA found
that nearly four out of five Americans participate
in some sort of sport, recreation or fitness activity.
Brown, copper and dark amber lenses add contrast by blocking blue light and enhancing visual
acuity. Especially good at improving contrast on
grass and against bright blue skies, wearers like
them for baseball, cycling, fishing, golf, hunting,
skiing, and water sports.
In addition, the Outdoor Foundation reported
in their 2010 Outdoor Recreation Participation
Report that more than 137.8 million Americans
participated in outdoor recreation in 2009. This
number equates to nearly 50 percent of all Americans ages six and older.
Red, rose, and amber lenses block even more
blue light. They work well under sunny or partly
cloudy conditions, but affect color balance. People
who enjoy cycling, fishing and other water sports,
hunting, shooting, and skiing and other snow
sports enjoy wearing them.
Whatever the actual number of participants, and
despite the concern that we’re a country of too
many couch potatoes – and with overly high obesity rates – there are many consumers who head
outdoors to enjoy athletic activities. Those who still
cling to the TV room are often getting fitter through
Wii activities. The Wii adherents might not need as
much in the way of special optical sports products,
but even they should make sure their eyewear
is impact resistant. As for the others – whether
outdoors or getting their heart rates up in sports
facilities – they need to pay special attention to
the protection and comfort of the right eyewear.
Here are general guidelines to consider:
Gray lenses are neutral. They do not distort
color and they perform well in bright light. For that
reason, they’re popular and comfortable for many
wearers, and for many activities.
Yellow and orange lenses provide the strongest
blue-blocking effect, offering the greatest contrast
and sharpest focus. They are suitable for low-light
or hazy outdoor conditions and for indoor sports
such as basketball, handball, racquetball, and
tennis. Many hunters, cyclists, shooters, and snow
enthusiasts enjoy wearing them outdoors.
Keep in mind that there are additional considerations to take into account also. For tennis,
for example, the color of the ball and the court
are important. For fishing, whether the bottom is
sandy or grassy can impact the lens color being
considered.
Protection, Protection, Protection
According to Prevent Blindness America, the use
of appropriate sports eye protection can reduce the
risk of significant eye injury by at least 90 percent.
The same organization finds that 72 percent of
sports related eye injuries occur in people less
than 25 years old.
Young people, as well as sports participants of
every age, need to be aware that glass and plastic
lenses, open eyeguards (those without lenses),
and streetwear sunglasses do not offer protection
during sports activities.
Polycarbonate or Trivex lenses are the minimum
protection to recommend. And for especially active
sports, eyewear should meet American Society
for Testing and Materials (ASTM) and American
National Standards Institute (ANSI) standards.
Every Age, Every Sport
Prevent Blindness America reports that basketball,
baseball, water and racquet sports are responsible
for most eye injuries. A number of agencies and
laws are trying to limit those numbers. In New
Jersey, for example, a law requires that any child
who wears corrective glasses while participating
in racquetball, squash, tennis, women’s lacrosse,
basketball, women’s field hockey, badminton,
paddleball, soccer, volleyball, baseball, or softball
games sponsored by a school, community or
government agency must wear protective eyewear
that meets ASTM standards for safety frames and
ANSI standards for safety lenses. ASTM further
recommends that polycarbonate lenses should
be used if street eyewear is worn under protective eyewear.
For athletes of many ages, additional considerations come into play.
u Contact lenses can be a boon to athletes in
many sports.
u Shields and wrap style eyewear provide important comfort and protection against wind and dust.
u Interchangeable lenses offer a variety of color
and intensity options for different situations.
u Photochromic lenses simplify consumers’
routines by providing clear and sunglass comfort
in one lens.
u Polarized lenses reduce glare in numerous
settings.
u Special multifocal designs enhance vision for
specific sports activities.
Eyecare and eyewear professionals have the
products to help sports enthusiasts improve their
game and protect their eyes at the same time.
Those benefits are more valuable than investing
in new golf clubs or running shoes.
THE MONTHLY NEWSLETTER
OF THE
BLOCK BUYING GROUP
P.O. Box 310720
Boca Raton, FL 33431-0720
(800) 524-1480 • Fax (561) 893-9231
www.blockbg.com [email protected]
Frame Company
UPDATE
FROM CHARMANT: Tru Trussardi optical frames for summer 2011 are true luxury for
the eyes. A contemporary urban fashion label
from Trussardi, the home of exceptional leather
craftsmanship, Tru Trussardi is an extension of
the qualities that have made Trussardi a synonym
for sumptuously classy fashion excellence. Striking color choices, leather patterned temple and
a fresh semi-rimless front are the characteristics
of the very alluring eyewear style TR12720 for
the cosmopolitan modern woman. Add an instant
accent of cool sophistication whatever the
occasion. Please call 800-645-2121 to order.
FROM PRODESIGN: 4th Dimension models
4652-55...handmade temples of dynamic proportions. Sometimes the inspiration comes from the
world around and sometimes from the material
itself. This collection is all about the beautiful raw
material. Each frame is a great piece of craftsmanship - the raw block of acetate is handmade and
each temple is cut very particularly to obtain the
beautiful, energetic pattern. Color choices for the
temples vary from very energetic, powerful colors
to contrasting high class, feminine colors. Four
shapes are available in six colors each. Please
call 800-654-6099 to order.
FROM ZYLOWARE: Daisy Fuentes Viviana
FROM NC EYEWEAR: Models F-3442 and
F-3437 are exciting new editions to the colorful
Fysh collection. The TR-90 temples on F-3442
make this frame extremely lightweight and the
beautiful snakeskin design creates a sultry textured look. The vividness of snakeskin colors
result in a variety of fun color combinations when
paired with black, red, violet and brown fronts.
For frame wearers who like the semi-rimless look,
this same design is available in stainless steel.
F-3437 comes in brown, black, wine and purple.
Both models are available in size of 52/18/135.
Please call 800-948-0025 to order.
has a feminine full rimwire front that is flattering
and light on the face. The sheet metal endpieces
and plastic temples have a stylish floral cut out
design. Completed with the Daisy Fuentes logo
inside the right temple tip, Viviana is a great addition to the Daisy Fuentes eyewear collection.
In colors currant and beige, with size 53/17/135.
Please call 800-765-3700 to order.
Supplier
NEWS
VISION CONCEPTS INT’L. is pleased to
FROM NEW YORK EYE / HART
SPECIALTIES: Reality is an unscripted
blend of real-world styles to perfectly outfit a wide
myriad of identities. A moderately-priced collection featuring up-to-date shapes and materials,
durability and long-standing customer satisfaction
earned through quality crafting, Reality is diversity.
Featured below is style R3809 (her), and R3827
(him). Please call 800-221-6966 to order.
offer GoGreen! Readers to Block Buying Group
members. These eco-friendly reading glasses
were designed for innovative Eyecare Professionals seeking additional sources of revenue
from their optical practice. GoGreen! features a
lightweight, durable frame made from recycled
plastic, with spring hinges and matching case.
Block members receive a 5% discount on the
GoGreen! line. Wholesale priced at $12, GoGreen!
Readers include four different styles of the same
prescription power within one box, and are available in Men’s (Navy Blue, Black, Gray, Tortoise)
and Ladies (Purple, Purple Flower, Black Rose,
Stripes). Five optical powers range from +1.00
through +3.00. Please call 561-483-7886 or e-mail
[email protected] to place orders.
TURA introduces new Ted Baker models.
Ted
Baker is where English heritage meets eccentric
contemporary dressing, paired with British mischief. In a celebration of Ted fashion, traditions
are kept but rules are broken to bring the best of
finishes in the combination of fashion and function. This spring season, Ted Baker’s menswear
collection is true to European design with straight
angles that are minimalist with cutting edge appeal. Ted Baker tailors the essentials of lines,
stripes and angles for the discerning gentleman
who seeks a quintessential wardrobe for modern
living, splashed with the right amount of color and
surface decoration. Ted showcases his new take
on angler lines with seven optical styles that are
designed with cutting edge appeal to his attitude,
tone or contrasting coloration for his modern lifestyle, and straight angles to pair with his sense
of humor. The newest men’s styles from the Ted
Baker optical collection are perfect for the gents
that need a little less pop in the office while suited
up, but still need a bit of that Ted Baker flair for
happy hour! For more information please call
800-242-8872 or visit www.tura.com.
DYNAMIC LABS May 2011 promotions...
u Polarized Polycarbonate Lenses Base 6 in
True Gray, True Brown, G-15, Yellow, Blue, and
Amber Rose. 48+ $11.99 per pr.; 24+ $12.99 per
pr.; 12+ $13.99 per pr.; 1+ $14.99 per pr.
u Polarized CR-39 Lenses Base 6 in True Gray,
True Brown, G-15, and Yellow. 48+ $13.99 per
pr.; 24+ $15.99 per pr.; 12+ $17.99 per pr.; 1+
$18.99 per pr.
u Polarized Polycarbonate Lenses Base 8 in
True Gray, True Brown, and G-15. 48+ $13.99
per pr.; 24+ $14.99 per pr.; 12+ $15.99 per pr.;
1+ $16.99 per pr.
u Injected Polarized Polycarbonate Lenses
Base 6 in True Gray, True Brown, and G-15. 48+
$20.99 per pr.; 24+ $21.99 per pr.; 12+ $22.99 per
pr.; 1+ $24.99 per pr.
u Tinted CR-39 Plano Lenses Base 6 with UV
Protection in Black, True Gray, True Brown, and
G-15. 100+ $2.25 per pr.; 50+ $2.75 per pr.; 1+
$3.25 per pr.
u Clear Demo Lens 2.0mm, 70mm diameter.
100+ .90¢ per pr.; 50+ $1.10 per pr.; 10+ $1.25
per pr.
u Clear CR-39 Plano Lens 2.0mm, 74mm diameter. 100+ $1.75 per pr.; 50+ $2.25 per pr.;
10+ $2.49 per pr.
u Swarf Removal Tool (for removing residue from
edges of polycarbonate lenses). $15.95.
For more information please visit www.dyamiclabs.net and click onto “This Month’s Promotion”
at the top left of the header, or call 888-339-6264.
Supplier NEWS
(cont.)
BLOCK BUYING GROUP
WELCOMES...
Budget Optical Labs, located in North Lauderdale, Florida, strives to be the best in all that
they do, from customer service to the quality of
the product that they deliver to you. Their mission at BUDGET OPTICAL LABS is to provide
consistent high quality lens grinding services
to their customers along with exceptional customer service to fulfill the on-going needs of
their retail customers and in turn their patrons.
They believe that their job is not only to provide
the very best product at a reasonable price,
but to do so in a timely and efficient manner.
Their knowledgeable well-trained staff is here
to serve you…whatever your needs may be,
and they pride themselves on being abreast of
today’s new products with an eye that is always
looking toward the future. With a premium
placed on the personal touch, they value and
appreciate the input of their customers, consistently looking for ways in which to improve their
service to those who count on them. In a world
where “service with a smile” is a thing of the
past, BUDGET OPTICAL LABS strives to bring
back the old fashioned work ethic combined
with the new cutting edge technology of today
to produce what they believe to be the best
product of today with service that can’t be beat.
You can count on speaking with a live person
each time you call! Block members receive a
10% discount off list price. For more information please call toll-free at 855-508-7463 or
visit www.budgetopticallabs.com.
LEGACIE and PURE Eyewear announce a new
partnership for the distribution of PURE Eyewear.
As of January 1, 2011, Legacie, The Luxury House
of B. Robinson, will oversee all management and
distribution for PURE Eyewear. PURE Eyewear
brings to market a revolutionary rimless eyewear
manufacturing process, one that offers distinct
benefits and advantages to the consumer. PURE
Eyewear is crafted from a single strand of wire that
is threaded through holes in the lenses. There are
no screws, hinges or compression mounts to come
loose or break off. Simplicity is the hallmark of the
collection’s design; some styles do not even have
nose pads. More than just a new design for rimless
eyewear, PURE defines a totally new approach to
eyewear: one characterized by pure and honest
design. PURE Eyewear’s innovative technology
features a signature wire made of Xanadium™,
a proprietary, high-performance alloy that has a
“friendly memory” and is corrosion and acid resistant. Easier to adjust than titanium, Xanadium™
is a ground-breaking material, new to the optical
industry. PURE Eyewear is extremely lightweight,
well-balanced and comfortable. Each style is handmade to ensure the highest quality manufacturing
standards. Custom colors are ion-plated in a high
temperature vacuum chamber ensuring long-term
performance. Suggested retail price ranges from
$275 - $375. PURE Eyewear is packaged in a
unique black textured nylon case. P.O.P. materials
are available. For more information please call
866-534-2243 or visit www.legacie.com.
Good news! The discount for the following
Essilor Labs has increased to 30% off the
current year National Price List effective April
1st, 2011:
Custom Eyes, DBL, Duffens, East Coast
Ophthalmic, Essilor New Jersey, Kosh,
Milroy, New City Optical, Omega, Opticraft,
Puget Sound, and Southern Optical. If you
use an Essilor Lab other than those listed above,
please contact us and we will set up the lab
through Block so that you can also receive the
30% discount.
.........................................................................
The discount for the National collection from
Marcolin changes to 17% effective May 1st,
2011.
.........................................................................
The discount for Ray-Ban Optical has changed
to 9%, and the discount for Ray-Ban Sun
to 5% effective April 1 st , 2011. Both
collections are available from Luxottica.
.........................................................................
Effective April 1 st, 2011 the discounts for
Quantum Optics are as follows:
• Jeff Banks, Field & Stream, Body Glove 20%
• Gargoyles, eyesential, Haven Clip On’s and
Fit Overs, Angel, Anarchy, Gargoyles 10%
• Corinne McCormack, LightSpecs, Micro
Vision, Private Eyes - no discount
.........................................................................
You can now bill your CooperVision BULK
and BANK orders through Block Buying Group.
.........................................................................
CibaVision implemented price changes and
lens discontinuations effective March 1st, 2011
.........................................................................
WILEY X® continues its commitment to help
eradicate breast cancer. The company will donate
$3 for each pair of Wiley X Lacey™ glasses sold
- one of its best-selling models - to The Breast
Cancer Research Foundation® (BCRF). Last year
Wiley X raised more than $10,000 for the cause
and is taking the pledge to once more meet or
exceed this amount. With signature Cotton Candycolored frames, the smartly designed Wiley X
Lacey glasses are adorned with a special BCRF
Pink Ribbon cling sticker on the lens. Both polarized and non-polarized models are part of the fundraising program. Last year the program received
a more than overwhelming response from the company’s dealer and retail network. Don’t let its good
looks fool you, performance lies at the core of the
Wiley X Lacey glasses. Lacey was designed with
the dual purpose of style and protection. Certified
as Occupational Eye Protection, Wiley X is the only
premium sunglass manufacturer that has official
ANSI Z87.1-2003 high velocity and a high mass
impact standards rating on its entire product line.
For more information please call 800-776-7842 or
visit www.wileyx.com. Learn more about BCRF
by visiting www.bcrfcure.org.
BLOCK BUYING GROUP
MEMBERS PLEASE NOTE…
SAFILO introduces the Emporio Armani Eye-
wear collection for 2011, consisting of metropolitan
inspiration, asphalt jungle, keen vivacious geometry and an expression of futuristic design that
rewrites the tie between shape and function. Model
EA 9779/S…an urban inspiration is reworked
in an industrial way where the sunglasses are
compressed into a precise and graphic silhouette
as seen in a technical drawing. They are produced in thin concentric metal wires reminiscent
of a circuit board or a computer chip. The colors
play up to the mechanical look of the model with
optical white with shaded gray lenses and asphalt
grey with dark grey lenses. For more information
please call 800-631-1188 or visit www.safilo.com.
The discount for J.F. Rey has changed to 5%
effective April 1st, 2011.
.........................................................................
The discount for Vision Concepts International
changed to 5% effective April 1, 2011.
MODO and 7 For All Mankind present six new
optical styles and six new sun styles. Fashionable, vintage-inspired models, but with elements
that make them up-to-date and very special.
The optical collection offers a variety of wearable
shapes such as vintage inspired, cat-eye, oval
and rectangular. The sun styles express the cool,
urban vibe of the brand with metal details and
retro-inspired shapes in fresh bold colors like coral
and cobalt. Featured below from top to bottom
are models 718, 717, Westgate, and Laurel. For
more information please call 800-223-7610 or visit
www.modo.com.
Supplier NEWS
(cont.)
BEST IMAGE OPTICAL introduces colorful
additions to the Mario Galbatti collection. Each
model is sure to please every woman seeking to
jazz up, accessorize or complement her wardrobe,
at a price point that is sure to satisfy every discerning eyecare professional. Every model offers
a nearly indestructible nylon called “Grilamid
TR-90 LX.” Technically speaking Grilamid TR90 LX is a transparent and tough thermoplastic
engineering polyamide, which offers excellent
bending strength, stress crack resistance and a
high resistance to ultra violet light, which has been
known to fade colors in a lesser frame. It is also
low density so it is as light as a feather, as well as
having a high resistance to the chemicals which
are normally applied to the face such as makeup,
tanning lotion, moisturizers and more. Combine
these frames with the stainless steel frame front
and polycarbonate lenses you will have yourself
a virtually indestructible pair of glasses. Featured
below top to bottom are models MG124, MG135
and MG143. For more information please call 800688-7661 or visit www.bestimageoptical.com.
MARCOLIN recently introduced Swarovski
Eyewear. To continue the exciting momentum
surrounding this launch, Marcolin hosted an intimate evening with select members of the media
and eyewear industries to showcase the new collection. With diamonds, diamantes, and crystals
adorning every accessory imaginable, and given
that eyewear is the most instantly striking of accessories, a full sunglass and optical collection
is the most perfect of possibilities for a company
that has established itself as one of the world’s
foremost authorities on shimmer, sparkle, and
shine. Swarovski has been producing the highest
quality crystal for over 100 years, and the company
has grown substantially from its Bohemian beginnings, now producing a fantasy-full range from its
signature ornaments to fashion and jewelry, to
avant-garde lighting and design. With such similar
ideals of product excellence and innovation, a
partnership with Marcolin looks forward to a future
filled with eyes adorned in crystal. Featured below
from top to bottom are models SW8, SW2, and
SK3. For more information please call 800-5279265 or visit www.marcolin.com.
REM EYEWEAR
CELEBRITY SIGTING
Actress Emily Deschanel a.k.a. Dr. Temperance
Brennan from the TV show “Bones” wears the
Converse Front Man sunglass in grey/orange.
TODD ROGERS took a creative leap and
launched Todd Roger Eyewear in 2010. As
the founder of a successful optical shop in
Massachusetts, dispenser Rogers got his start in
the eyewear market while apprenticing to become
a licensed optician at a practice near Boston.
“I focused on bringing in designer lines and I used
to spend time in the basement creating my own
lens shapes in glass.” Once licensed, he set up
shop. “I saw the industry changing so rapidly and I
knew I needed to move to be the optician I wanted
to be” he says. “Plus, I love being in the thick of
things - sitting there and fitting people with great
eyewear.” His design inclinations began when
he started doing a lot of custom work. “I had a
friend who had done some frame design work
and I helped him out and went to a manufacturing
meeting where they said, ‘See this frame? What
do you think about it? What’s wrong with it?’ I
made some suggestions and then four months
later I am selling the frame.” For his own collection Rogers designs from the heart, but because
he is an optician, designs with practicality in mind.
Featured below is Todd Rogers, his dog Prana,
and the best selling Prana frame named after her.
For more information please call 800-601-0620 or
visit www.toddrogerseyewear.com.
Go Paperless And
Receive A $5 Credit!!
Log onto the STATEMENT VIEW or
ONLINE PAYMENTS page of our website
www.blockbg.com, and look for the box
featured below. Just click onto the box,
and we’ll take care of the rest!
VIVA INT’L. GROUP introduces Harley®
Diva, a new collection from Harley-Davidson®
Eyewear. The bold and sexy flair of this new focus
customer is reflected in the styling that highlights
this new product class. The captivating debut
collection includes twelve ophthalmic styles and
four prescription-ready sunglass styles featuring
a variety of ornate temple treatments, targeting
strong, independent, professional women 35-55
years. All of the sunglass styles are prescriptionready and provide 100% UV protection, with
either polycarbonate or CR-39 lenses, depending on the specific style. The optical collection
features a specially designed case and cleaning
cloth with the signature Harley® Diva Rose logo,
as well as a cleaning cloth for the sun collection,
featuring the Harley-Davidson Heart and Rose
logo. The new collection is available in a variety
of striking colors, including lavender, pink, rust,
eggplant, wine, dark slate and tortoise, and dispenser priced from $50.95-$55.95 for ophthalmic
styles and $49.95-$58.95 for sunglass styles. For
more information please call 800-345-VIVA or visit
www.vivagroup.com.
LUXOTTICA introduces the Persol Roadster
Edition, dedicated to four-wheel heroes, to the
masters behind the wheel whose legendary efforts
opened endless horizons and showed the world
what it means to drive with style. It is a tribute to
the earliest drivers, to real gentlemen and epic
races that in the early 1900s kept the eyes of the
world glued to difficult and impervious racetracks
where the finish line was often a mirage. Passion,
emotion and tradition are values shared by both
Persol, created in 1917 in Turin, and Roadster,
the legendary sports car model that dominated the
racing world and appeared on the roads in the first
part of the 1900s. The Persol Roadster Edition features two sunglass models, each available in five
different color combinations. A collection strongly
inspired by the Roadster design for Persol, which
is historically linked to the world of design thanks
to its long tradition in Italian engineering since
1917. Since its inception, Persol has always been
synonymous with artistic expression, the result of
a special production process created entirely in
Italy and made up of manual ability, culture, passion and dedication. It takes a good thirty days
and between thirty-five and thirty-seven manual
steps to create a pair of Persol glasses and each
model undergoes careful and meticulous quality
control. Featured below are models PO3008S
and PO3009S. For more information please call
800-422-2020 or visit www.luxottica.com.
Supplier NEWS
(cont.)
OGI EYEWEAR
presents the Innovation
Collection for Spring 2011. To allow practitioners
the ability to segment the collection into categories
best suited for their office, the collection is being
launched in three distinct categories: Ogi Heritage,
Ogi Evolution and Ogi Innovation. The Innovation Collection, home to Ogi’s most elite models,
proudly boasts the most fashion forward additions
to the Ogi collection. Inspired by the distinguishing elements of modern architecture, styles from
the Innovation collection are bold, contemporary
eyewear pieces designed to stand apart from the
prevailing. These models deliver style and substance through the use of premium materials and
diligently placed details. Featured below from top
left to bottom are models 9069, 7142, and 4025.
The distinct shape and retro detailing found on the
9069 mesh together to exude power and intrigue in
this standout model. Each bold color combination
gives this executive style a shot of contemporary
flavor. A phenomenal new style, the 7142 takes
elements from the past and forges them into a
completely new direction. Using an exotic blend of
Italian acetates, the 7142 creates a boutique store
whimsy and couture aesthetic. The slender shape
and simple details add an extra element of refinement to the innovative gem. A sharp, geometric
frame, the 4025 was inspired by the distinguishing
elements of modern architecture. Utilizing a stainless steel exterior, the 4025 delivers a potent shot
of personality through the use of premium material
and intriguing color combinations. All Ogi frames
come with a black clamshell hardcase with a lime
crushed velour lining, and an embossed cleaning
cloth. Point-of-purchase materials include an
Ogi logo cube, counter cards and large window
banners. For more information please call 888560-1060 or visit www.ogiframes.com.
The CLEARVISION Kids’ Collection now
spans across 6 unique brands and can meet all
your kid’s needs! Clearvision Optical has completed its children’s brandspace with digit. Eyewear
for Kids, a unique fashion-forward collection.
Destined to be the new “it” brand for kids with an
individual sense of style, Digit brings fresh, hip
and playful eyewear to the fashion-conscious ages
6-12. Promising to move kids’ sales to a whole
new level, this edgy collection is filled with exciting
eye shapes, bold colors and trendy patterns any
kid will love. Digit delivers high end styling at a
reasonable price point to make it a standout from
other well-known name brands. ClearVision will
be offering fresh, new in-store POP merchandising and imagery to support the new Digit collection. A collection of six sensational frames that
are perfect for the cool kid on the block who just
can’t wait to grow up, Digit brings a fun, flair and
a kid-loving city-vibe to eyewear and a complete
line of totally cool looks. With IZOD Boys, Op
Kids, Jessica McClintock for Girls, Koodles,
Fisher-Price® and the all-new Digit, ClearVision’s
kid’s brand array includes more than 50 boys, girls
and unisex styles in over 30 vibrant colors. Meeting all of your kid’s eyewear needs starting from
age 6 months and up, ClearVision provides a full
range of style choices and can help build a kid’s
collection that is both fun and profitable. For more
information please visit www.cvoptical.com or
call 800-645-3733.
MARCHON announces Nike Vision, the lead-
EASTERN STATES EYEWEAR announc-
SOUNDOFF
what KIND OF SPORTS
PRODUCTS ARE YOU SELLING?
ANTONIO CASTRO-ARRIEN, LANGLEY PARK OPTICAL, LANGLEY PARK,
MD: “For all ages, we recommend protective
sports eyewear for people who are playing
active sports. We explain that regular frames
break; regular lenses break, and people will
endanger their eyes if they don’t wear the right
eyewear. Sometimes we recommend contact
lenses as a good option.
“For everyone who is active we recommend
polycarbonate lenses. Even when running or
golfing, when the danger isn’t as great, polycarbonate lenses are the best idea. And customers agree. Polycarbonate is lightweight, has
UV protection and is practically indestructible.”
JONATHAN PAUL EYEWEAR continues to produce a luxurious range of Fitovers®
Eyewear Products. They are now pleased to
announce the world’s first Fitovers® embellished with SWAROVSKI® ELEMENTS. The
Fitovers® Eyewear 2011 collection explodes with
beauty and a selection of colors and materials
that evoke a feel of luxury. The launch features
7 styles with sparkling statements. Frame colors
such as purple haze, brushed horn and sapphire
enhance the TR-90 (Crystal Nylon™) frames.
Some styles have two toned crystals that add glitz
and glamour, while other frames suggest a hint of
brilliance. The subtle bling comes in amber and
white SWAROVSKI® ELEMENTS and is available in the Glides, Razor, Aurora, Lotus, Element,
Aria and Jett frames. The embellishments on the
temples create style for women between 40 and
65 years young. This is not for the elderly patient
any more, but for fashion conscious women looking for a stylish alternative. Effective, comfortable
and affordable, Fitovers Eyewear® is embraced by
prescription frame wearers throughout the world
as the ideal solution for their sunwear needs. For
more information please call 888-834-8872 or visit
www.jpeyewear.com.
es the release of seven new Jaguar sunglasses.
The new collection features a mix of Jaguar’s
classical sensibilities as well as several styles that
have a more youthful, fashion forward edge. Each
of the five metal and two plastic styles features
Jaguar’s high quality, AR coated Polarized lenses.
In addition, six of the seven styles are RXable.
Design details include layered metal detailing,
a mix of colors including, black, gold, gunmetal,
brown, and tortoise. All styles feature the Jaguar
“leaping cat” logo lightly engraved upon its lenses.
For more information please call 800-645-3710 or
visit www.eseyewear.com.
ing engineer of highly advanced eyewear, released
a revolutionary new ad campaign for their new
NSW Nike Vintage collection, which features a QR
code at the bottom of every ad, billboard and point
of purchase material. QR (quick response) codes
have revolutionized content sharing by providing
a technological application to printed materials.
When scanned by a QR barcode reader app found
on most smart phones today, a web browser window is opened and a custom NSW Nike Vintage
mobile site is displayed. The microsite will display a
video of the four students featured in the NSW Nike
Vintage ad campaign during different portions of
their day before heading off for the summer. It will
also include a digital catalog and distributor locator that can pinpoint the nearest retailer or optical
dispenser according to the viewer’s current location. The mobile site is a direct representation of
the microsite that launched on www.NikeVision.
com April 4th. The NSW Nike Vintage campaign
will be a new feature on the marquee of www.
NikeVision.com that speaks to the campaign and
then links to an outside microsite. The microsite
is complete with running video and individual
images for each color and style in the sunwear
and optical collection. For more information please
call 800-645-1300.
Supplier NEWS
(cont.)
SEIKO OPTICAL PRODUCTS of
AMERICA, a division of Seiko Optical Products
Inc. (Japan), signed a license agreement with
Minima (Linas, France) to be the exclusive distributor for Minima eyewear in the United States.
In making the announcement, Michael Rybacki,
Senior Vice President of Sales & Marketing for
Seiko Optical said, “We are extremely delighted
to add Minima to our product portfolio. Minima is
established world-wide as one of the most desirable high-end brands in the optical market, and
this agreement offers substantial potential for
growth of the brand in the United States.” Patricia
Jehan, Export Manager for MINIMA S.A.S. added,
“The philosophy of Minima eyewear is to provide
solutions in line with trends towards simplicity and
flexibility, while offering a variety of shapes in an
extensive range of styles and colors. The name
‘Seiko’ is synonymous with technical and design
excellence, and we are pleased to partner with
Seiko Optical to distribute our Minima collection
of rimless eyewear.” Six adult styles and one
junior style, each with multiple colors and
options, with over 70 eye shapes are available. For
more information please call 800-235-5367 or visit
www.seikoeyewear.com.
CLASSIFIED
Ads
Equipment for Sale
Nidek patternless edger - Santinelli model LE7070SX. Features easy one-cut operation for
poly, high index and plastic and high gloss automatic polishing. Use circulation pump system
or direct connection to tap. Newly refurbished
by Santinelli, still un-opened in the box, comes
with blocks, deblocker, tracing kit, and manual,
$7,900. Humphrey lens analyzer, off white
color, model 360-2675. American Optical Corp.
phoropter, model 11625, $2,500. 2 AO non
contact II tonometers, off white color, model
12415 by Riechert, $1,200 each. AIT speede
blocker, model 630, $190. Dr. Paul Difiore at
Optique Boutique 856-234-7881.
Vigor polishing dust collector (DC-2025); BPI
8 tank tint unit w/automatic gradient arm; Heat
treatment unit; Novamatic rimless groover;
Smoothy finish wheel (Novamatic System 21);
Edgemaster 2000; Dimelp chem unit; Dimelp
2 hr. photo chem unit; Electronic track master
patternmaker (Novamatic system 21); Align-ALens II (blocker); TL-100 Tomey auto lensmeter;
Pattern blanks; CL autoclave; 1,808 coated,
uncoated & polarized semi-finished lenses; lens
storage cabinets; pattern storage cabinets. Best
offer, pickup required. E-mail pam-fec@frontier.
com or call 509-334-3300.
Santinelli LE-9000 SX patternless edger very
good condition, $6,900 O.B.O. Also some
Topcons and Briot patternless edgers. Please
call 845-783-6315, if no answer leave message.
Lombart slit lamp; AO projector, Burton stand,
chair & lamp; Marco trial lens set; Reichert
phoropter; Tangent screen. Best offer, any reasonable offer accepted. Call 718-238-3937 or
732-446-2944.
SMILEN EYEWEAR introduces the “Profile Collection” featuring plastics and metals in
retro shapes and colors. The Profile Collection
is available complete with a case. Model Profile
15 is featured below. Call 800-887-5675 for an
introductory special offer. You can also visit Smilen
at www.smileneyewear.com.
OPTIPETS introduces new dog breed designs
in its line of whimsical eyeglass holders. For more
information, and to view the entire collection,
please visit www.eyedealgifts.co.uk or call 203327-9807. Orders can be faxed to 203-359-6485.
COSTA releases new sunglass style in time
for the outdoor season. There’s nothing like a
few warm days for spring fever to set in. Luckily, serious anglers and adventure junkies know
the remedy is to pack up and head out - outdoor
season is here. Just in time, Costa announces its
latest style, Tag. It features 360-degree co-molded
technology and bold construction, with built-in side
shields and durable integral hinges for a “forgetthey’re-on” fit. Tag comes in tortoise, black or silver
frame colors, in the full array of Costa’s patented
580™ lenses, including the new Rx option. The
580 lens blocks yellow light at the 580 nanometer
on the light spectrum - creating unparalleled visual
clarity, the highest levels of polarization efficiency
and razor sharp color enhancement. Like all Costa
sunglasses, Tag is hand assembled in Florida with
a lifetime warranty against manufacturer’s defects
and can be customized with the frame and lens
color of choice. Tag derives its name in honor of
the many fish tagging programs happening now in
the name of conservation. Costa is an active supporter of initiatives like Bonefish Tarpon & Trust’s
Project Permit and The Billfish Foundation’s Tag
and Release effort, which seek to gather scientific
data regarding fish stocks and health. Tag retails
from $149 to $249 depending on lens choice. Rx
sunglasses prices will vary. For more information please visit www.costadelmar.com or call
800-447-3700.
Equipment for Sale (cont.)
Practice for Sale
Burton chair and stand (model 2001) with two
arms and light, black upholstery with beige trim.
Also a B&L greens phoropter, slit lamp and keratometer. Good for a nursing home exam room,
$2,500 for all. Located in S.E. PA. 610-562-5005
or e-mail [email protected].
60+ year old established practice for sale
in Somerville, NJ with a very active patient
base. This is an excellent one person practice.
Present optometrist is retiring and looking
forward to a quick sale. Will be willing to help
out with transition period. Any questions
please call 908-725-2915.
1 Kirk photochromic chem hardener $150; 1 Kirk
crown glass chem hardener $150; 1 Kirk air hardener $150. Shipping costs at buyers expense.
Call Jerry 740-392-7851 (Opticare Inc.).
SmartDrill from Smart Lab Inc., bought in 2004
and used only 4 times. All offers accepted.
Comes with the Smart drilling system formula
charts. Very easy to learn how to drill your own
3-piece mounts with this system. E-mail David
at [email protected].
Employment Opportunity
Immediate part-time or full-time position
available for a friendly, enthusiastic and professional person in an independent optical boutique.
Candidate should be available to work flexible
hours, including Saturdays. Previous experience
in optical sales necessary. Experience with Compulink, VSP, Eyemed and medical billing a plus!
Please fax resume to 703-709-7716 or e-mail
[email protected].
Help wanted - P/T optician for S. Tampa optometrist
office. License not required. 1 to 2 days / week,
No lab work. Call 813-221-6655 or fax resume to
813-221-6656.or fax resume to 201-934-1173.
Opportunity for optometrist (with option for partnership). Boutique optical store in Westchester
County, NY, seeking full or part-time optometrist,
contact lenses exams, and comprehensive eye
exams. Great opportunity, high volume. Practice
has all up to date equipment. Practice has been
est. for the past 10 years. Call Terry 914-948-1700.
15 year old practice for sale (OD), upscale
young area, excellent location, six figure gross,
two exams, complete lab, fashion optical
displays, computerized, excellent inventory.
Call 954-432-5822.
Equipment Needed
Harrisburg, PA area church seeking a
donation of a lensometer, retinascope, and at
least one ophthalmoscope to take along
to Kenya for optical clinics in Eldoret
and Nairobi. What you may no longer
need would be such a help! Please contact
Sondra [email protected].
Please submit your typed ad by the 10th of the month
for publication the following month. Ads appear for
one month unless otherwise requested. E-mail
ads to [email protected] or fax to 561-893-9256.
You can also post your ad online in the BLOCKBOARD
CLASSIFIED ADS/PRODUCT EXCHANGE feature of our
website www.blockbg.com.