Newsletter E-business news 1

Issue 1, July 2015
For more information about
the project please visit
www.eposlovanje.biz
Visit us on
Facebook
Issue 1, July 2015
Content
E-business training
session held in Novi Sad
Two-day training on
E-business Development
Communication and work
with media
Study visit in Germany
E-business awareness
raising campaign for SME
launched in Belgrade
NEWS FROM
THE EU
FLASH EUROBAROMETER
413: Companies engaged in
online activities
NEWS FROM
THE EU
Digital Single Market
Strategy for Europe
The contents of this publication are the sole responsibility of the project E-business Development and do not necessarily reflect the views
of the European Union.
The project is implemented by the consortium led by Exemplas, in cooperation with ACE Consultants, European Profiles, Imorgon, Seidor
and Teamnet International.
Issue 1, July 2015
E-business training
session held in Novi Sad
More than 20 representatives of
the SMEs from Vojvodina region
attended the e-business training
held on 6 July 2015 in Educational
Centre in Novi Sad.
The speeches were delivered by
Srdjan Vezmar, Director of Regional
Development Agency Backa and
Leszek Jakubowski, Project Team
Leader. Budislav Meduric, Director
of Educational Centre welcomed
the
participants.
E-business
training was held and led by Sinisa
Begovic, expert for e-business.
The training was organized as
part of activities of the project
E-business
Development
in
cooperation
with
Regional
Development Agency Backa from
Novi Sad. The aim of training is
to provide support to SMEs by
increasing their understanding of
the importance of e-business and
e-commerce digital applications
as the means for increasing their
competitiveness in the global
market.
The training in Novi Sad is second
of training series which will be
delivered during September and
October 2015 in towns where
the headquarters of Regional
Development
Agencies
are
located.
Issue 1, July 2015
Communication and work
with media
Two day training “Communication
and work with media” was held
in Belgrade on 15-16 and 1819 June 2015 attended by 18
representatives
of
Regional
Development
Agenices,
Ministry of trade, tourism and
telecommunication
and
the
National Agency for Regional
Development.
In addition to theoretical work,
participants had a practical
exercise how to best work
with media (interview, a short
statement). Training was led by
Maja Divac and Olja Beckovic from
PG Mreza.
The training was organized with
aim to improve communication
skills of participants for upcoming
promotion of e-business among
SMEs.
Training was led by
Maja Divac and Olja
Beckovic from PG
Mreza
Issue 1, July 2015
E-business awareness
raising campaign for SME
launched in Belgrade
The e-business awareness raising
campaign for Small and Medium
Enterprises (SMEs) was launched
in Belgrade on 12 June 2015 as a
part of the E-business Development
Project activities funded by the
European Union. The speeches
were delivered by Katarina
Jovanovic-Obradovic,
Assistant
Minister of Economy, Sava Savić,
Assistant Minister of Trade,
Tourism and Telecommunications,
Mr. Oskar Benedikt, Deputy Head
of Delegation of the European
Union to the Republic of Serbia
and Leszek Jakubowski, Project
Team Leader.
The event was attended by more
than 40 representatives of SMEs,
ministries, the EU Delegation and
the National Agency for Regional
Development.
Katarina
Jovanovic-Obradovic
emphasizes that development
of e-commerce and greater
utilization of digital economy is
important for improvement of
competitiveness. She added that
the Ministry of Economy strove
to support SMEs through the
project in a systematic manner,
primarily those traditional SMEs
to better understand and utilize
opportunities of e-commerce.
This will be priority of the Ministry
of Economy. She reminded
the audience that the Serbian
Issue 1, July 2015
government has adopted the
Strategy to support development
of SMEs, entrepreneurship and
competitiveness for the next five
years.
Sava Savic, Assistant Minister
of
Trade,
Tourism
and
Telecommunications announced
that the Ministry will soon organize
public debate about Law on
information security. This Law
will regulate e-business area
and make it safer for all users
- for those who are in business,
those who purchase, and those
who provide goods and services.
According to him, “although our
Internet market is currently a small
one, it will ultimately become part
of a single digital market. SMEs
are pillars of development and for
further development it is necessary
to improve digital economy “.
“The digital market in the world
is developing seven times faster
than the traditional one, and we
want Serbia to join this trend.
The European Union is trying
to create a digital single market
for all companies which are
able to override their borders to
sell the products. We want to
remove barriers. The European
Commission has unveiled an
initiative - the Single Digital Market.
Once Serbia becomes part of EU,
it will join this market. However,
Serbia still needs to harmonize its
The digital market
in the world is
developing seven
times faster than the
traditional one
legislation in this area, and this
project will also provide necessary
assistance, “said Oskar Benedikt,
Deputy Head of the EU Delegation
in Serbia.
e-commerce digital applications
as the means for increasing their
competitiveness in the global
market.
The European Union is the largest
donor in Serbia. During the last
14 years, the European Union has
invested more than 3 billion Euros
in Serbia. The EU has allocated
€78 million for projects aimed
at improving and strengthening
sectors of the Serbian economy,
especially the Small and Medium
Enterprise sector, as a key sector
of significant importance in the
process of developing Serbia’s
market economy, as well as
contributing to Serbia’s ongoing
process of EU integration.
Leszek Jakubowski, Project Team
Leader presented goals of the
project and announced further
activities related to the promotion
of e-business and its importance.
Following
the
introductory
speeches, e-business training
session was held and led by Sinisa
Begovic, expert for e-business
who presented the basics of
e-business. The aim of training
was to provide support to SMEs by
increasing their understanding of
the importance of e-business and
Issue 1, July 2015
Two-day training on
E-business Development
The two-day training on e-business
was held on 22 and 23 April 2015
in Belgrade organized by the
E-business Development Project
attended by representatives of
the Ministry of Trade, Tourism and
Telecommunications, the Ministry
of Economy, the National Agency
for Regional Development and
Regional Development Agencies.
Leszek Jakubowski, the Project
Team Leader, opened the training
and presented the project and its
objectives. Ms Katarina Jovanovic,
Assistant Minister in the Ministry
of Economy, welcomed the
participants and emphasized that
so far an inadequate attention has
been paid to the e-business and
expressed her hopes that it will
be improved during the project
lifespan.
The aim of the training was to
provide additional information on
e-business to the representatives
of Regional Development Agencies
thus enabling them to provide
assistance to the local small and
medium-sized enterprises (SMS)
in establishing and developing
e-business.
The training was held by Mr
Sinisa Begovic, a project expert
for e-business promotion. On
the first day of the training, Mr
Begovic talked about the basics
of e-business and e-commerce,
Internet commerce and marketing
and how it works in practice. He
also presented the modalities of
Internet payment. The examples
of high-quality internet shops were
presented at the training.
During the second training day,
practical examples of Internet
promotion
(through
social
networks - how to use Facebook
for advertisements, promotions on
Google) and “guerrilla” method,
how to make a basic free website
with no technical knowledge, were
presented.
The
participants
actively
participated in the training and
assessed it as a good-quality
one. They emphasized that the
received data were very useful for
the improvement of e-business in
Serbia.
Issue 1, July 2015
Study visit in
Germany
The project organized a study
visit to the Federal Republic of
Germany (Berlin and Potsdam)
for the representatives of the
Ministry of Trade, Tourism and
Telecommunications, Ministry of
Economy and the National Agency
for Regional Development during
22-28 March 2015.
The major objective of the visit
was to exchange information
and experiences related to the
development of e-business with
the representatives of the German
government and other institutions.
Participants found the study visit to
Germany very useful and important
for the future development of
e-business in Serbia, which will
be further improved through the
implementation of E-business
Development Project funded by
the EU.
The major
objective of
the visit was
to exchange
information and
experiences
related to the
development of
e-business
Issue 1, July 2015
NEWS FROM THE EU
Digital Single Market Strategy for Europe
The European Commission adopted the Digital Single
Market Strategy on 6 May 2015 which includes a set
of targeted actions to better access for consumers
and businesses to digital goods and services across
Europe, creating the right conditions and a level
playing field for digital networks and innovative
services to flourish, maximising the growth potential
of the digital economy.
The Digital Single Market Strategy sets out 16 key
actions under 3 pillars which the Commission will
deliver by the end of 2016. The aim of the Digital
Single Market is to tear down regulatory walls and
finally move from 28 national markets to a single one.
A fully functional Digital Single Market could contribute
€415 billion per year to EU economy and create
hundreds of thousands of new jobs.
FLASH EUROBAROMETER 413:
Companies engaged in online activities
Digital is already an important economic sector for
Europe, growing at seven times the rate of the rest
of the economy. In spite of this, there is still no Digital
Single Market in the European Union.
Cross-border e-commerce is growing much more
slowly than national e-commerce: consumers are
often blocked from buying goods, services or content
online from other Member States. In addition, many
companies either do not sell across borders, or only
sell certain items cross-border.
To gather this information, as well as broader
background on the current digital commerce
experience of retailers, survey was conducted by
TNS Political & Social at the request of the European
Commission, Directorate-General for Communication
Networks, Content and Technology.
Survey was carried out in 26 Member States of the
European Union between 19 January and 6 February
2015.
On average, 25.7% of a company’s total sales value in
2014 came from online sales. Companies in northern
and central areas of Europe tend to have had the
highest proportion of sales value in 2014 from online.
80% of companies sell online using their own websites
or apps, while around one third use small (35%) or
large (33%) commercial platforms and 22% use EDItype transactions.
The survey could be found at: http://ec.europa.eu/public_opinion/flash/fl_413_en.pdf