FAT FACE Case Study

FAT FACE
Case Study
Fat Face, a chain of clothing retailers selling its own brand in over 140 stores in the UK,
Ireland and France along with its own catalogue and on-line. The Company, founded in 1988,
sells clothes aimed at men, women and children with an outdoor interest in outdoor, surf, ski
and other sporting themes. As originally marketed as outdoor clothing, it is also increasingly
a fashion brand. Products include extreme sports apparel, footwear, jewellery and
accessories.
Fat Face acquired one of the first original MediaCATs for use in their head office as a powerful
communication and branding tool, ensuring that staff are kept updated and informed in dayto-day business including any business social events.
Fat Face currently run a MediaCAT and display in their reception. Communal areas like
receptions are popular places for digital displays and provide businesses with an excellent
opportunity to turn waiting time into promotional time by showing all your latest products
and marketing campaigns.
“The Fat Shack “
Fat Face Reception
Navaho's MediaCAT creates quite an impression, not only with visitors and clients, but also
for your staff. Staff require up-to-date and accurate information. Fat Face utilise their
MediaCAT as a communication tool for their staff in the canteen, known as “The Fat Shack”.
Company and product news, promotional videos and forthcoming events are displayed for
staff information. Information and content can be updated instantly and can adapt to the
context and audience, even interactively.
MediaCAT is the perfect solution for
communicating the right information across to the right people at the right time reducing
time on traditional printing manual methods.
Navaho Technologies Ltd, 8 & 9 Hayters Court Grigg Lane Brockenhurst Hampshire SO42 7PG UK.
Tel: +44 (0) 2380 00 00 10. Fax: +44 (0) 02380 98 85 98. Web: www.navaho.tv Email: [email protected]
FAT FACE
Case Study
Fat Face play host to a number of events, including “The Night Series Sporting Events” which
are a series of 7 events held by Fat Face across the UK; The annual “Outdoor Show”, held at
the NEC; the place to go for ideas on what to do outdoors and actually try out the activities;
“Keeping Beaches Clean” - Fat Face are involved in cleaning their local windsurfer’s beach on
Hayling Island who regularly see at least 40 Fat Face staff turn up to these epic beach cleans,
braving whatever the weather throws at them. Navaho's MediaCAT acts as an invaluable
branding tool for such events. Navaho's MediaCAT presents a flexible and cost effective
solution for information displays plus a host of other value added hospitality applications that
could cover the costs of the deployment and even produce additional revenue.
The OutDoor Show 2009
"We've installed Navaho MediaCATs and large screen displays in our reception area and
have created simple but effective sideshows so visitors get a current insight into the
brand and product portfolio whilst waiting for a meeting. This effectively presents our
brand and reduces time required for introductions with visitors or suppliers. We use our
MediaCATs as an invaluable branding tool within our office canteen and also at our
events around the country."
Ian Williams, Events Manager FATFACE
The Navaho MediaCAT is a flexible media presentation system that displays images, video
and web-based content on almost any type of display device including plasma screens, LCD
displays, televisions, projectors and touch screens.
Navaho Technologies Ltd offer best value digital signage technology on robust, scalable
hardware that helps the Corporate Sector achieve real Return On Investment (ROI) by cutting
the cost of interactive, electronic communications.
Navaho Technologies Ltd, 8 & 9 Hayters Court Grigg Lane Brockenhurst Hampshire SO42 7PG UK.
Tel: +44 (0) 2380 00 00 10. Fax: +44 (0) 02380 98 85 98. Web: www.navaho.tv Email: [email protected]