STEP 1 - Souper!Salad!

The information that follows is private and confidential.
It is also not an offer to sell a franchise, which may
only be made by prospectus.
This information is subject to change.
Please refer to our Franchise Disclosure Document
for full details and the most up-to-date information.
© 2012-2013 LNC Brands, LLC All rights reserved.
A Recipe for Success
•
Brand equity and recognition
•
45 locations in 7 states
•
Over 30 years of success
•
Growing category
•
Experienced leadership
President/CEO Dan Hernandez (Subway, former Souper Salad franchisee)
VP, Finance Jackie Hernandez (Subway, former Souper Salad franchisee)
COO Ron Curtis (Johnny Rockets, Arby’s, Steak Escape, Sweet Tomatoes)
Franchise Development Director Scott McIntosh (Nestle Toll House Café, Bassett Furniture, Furniture Row Companies)
Franchise Operations Director Jeff Farnell ( Sweet Tomatoes, Chili’s, Wildflower Bread Company)
Marketing Director Trisha Terraciano-Spence (Taco Bell, El Pollo Loco)
Souper Franchise Benefits
• Single and multi-unit opportunities
• Exclusive and non-exclusive territories available
• Site selection and lease negotiation assistance
• Efficient store design
• Economical conversion options
• Professional field support
• Research and development
• Brand and local marketing support
• Comprehensive operational and management training
A Growing Appetite
for Healthy Choices
63% of people say the
most important menu
issue is having fresh
offerings
*Proprietary Souper Salad research
73% of people say they
want to make the right
dietary choices
Menu has Wide Appeal
Families
Young adults
Seniors
Diet-restricted
Vegan/vegetarian
Gluten-free
Health-conscious
Souper Salad serves an
endless selection of fresh and
nutritious menu items that
make it easy to eat healthy.
Fresh and Tasty Salads
From everyday favorites to signature dishes.
Soups Made From Scratch Daily
From everyday favorites to seasonal specialties.
Bread Made from Scratch Daily
A-Maize-ing Cornbread™
Very Very Blueberry™
Spice Rack Gingerbread™
Other seasonal favorites
Delicious potatoes, pizza and more
Fluffy Baked Potatoes
Delicious Pizza
Product-focused Marketing
that drives sales
TV
Indoor / Outdoor POP
SFC Eblasts
Direct Mail
Print Advertising
Website
Current Locations
F-1
F-3
C-3
C-4
C-1
C-2
F-1
C-23
F-5
C = Company
F = Franchise
F-2
Markets targeted for growth
Arizona
Flagstaff
Phoenix Metro
Tucson
Arkansas
Bentonville
Fayetteville
Little Rock
Rogers
Colorado
Boulder
Denver Metro
Fort Collins
Pueblo
Georgia
Atlanta
Augusta
North Carolina
Charlotte
Greensboro
Raleigh
Oklahoma
Oklahoma City
Tulsa
Texas
Abilene
Amarillo
Austin
Brownsville
College Station
Dallas / Fort Worth
Harlingen
Houston
Laredo
Longview
McAllen
Nacogdoches
Odessa
San Antonio
Texarkana
Tyler
Utah
Salt Lake City
Provo
Total Supply Chain Management
To Make Your Operations Easier
By consolidating the purchasing
power for all our locations
we make certain that product
is available when you
need it, and at a
great price point.
What Makes A Souper Location
• Daytime populations of
80,000 within five-mile radius
• Strong mix of population density and
traffic
• Mixed-usage centers
• Great access and ample parking
• High-identity storefronts in retail
areas
• Availability of pylon signage
• Great visibility (end cap
location)
• 10-year primary lease term with
• Great co-tenancy
• Standard vanilla shell delivery or
equivalent in tenant improvement
allowance
• Dynamic center with mass
appeal
• 3,800-5,000 square feet
two five-year options
Blueprints – Larger Footprint
Blueprints – Smaller Footprint
Application Process
STEP 1: Application and consent forms
STEP 2: Franchise Disclosure Document
STEP 3: Interview process
STEP 4: Evaluation process
STEP 5: Discovery day
STEP 6: Business plan
STEP 7: Receive approval
STEP 8: Execute franchise agreements
Development Process
Once application process is complete:
STEP 1: Site selection
STEP 2: Site approval
STEP 3: Lease negotiations
STEP 4: Site development
STEP 5: Marketing
STEP 6: Franchisee training
STEP 7: Crew training
STEP 8: Grand opening
Qualification Criteria
• $200,000 liquidity and $500,000 investment capability
• Six months to two years in QSR management and experience with P&L responsibility
• Experience managing hourly workers
• Demonstrated success in other business ventures
• Systems-oriented team player who understands market share
• Successfully complete the Souper Salad initial training program
• Committed to operate under a development/franchise agreement
Estimated Investment
LOW
HIGH
Initial Franchise Fee
$30,000
$30,000
Improvements / Finish Out
$323,000
$380,000
Furniture / Fixtures / Equipment / Signs / lighting / Décor / Small Wares
$222,000
$330,000
Register and Computer System
$4,500
$9,000
Opening Costs (Uniforms, Inventories)
$5,000
$12,000
Architectural / Engineering
$15,000
$26,500
Initial Advertising
$6,000
$6,000
Travel, Lodging and Meals for Training
$3,000
$6,000
Business Licenses, Permits, Taxes
$2,600
$49,200
Insurance Deposits and Premiums
$2,500
$3,500
Additional Funds
$12,000
$40,000
TOTAL ESTIMATE (Excluding Land Costs)
$625,600
$892,200
Come Grow With Us
To learn more about franchise
opportunities at Souper Salad,
Please fill out the initial inquiry form
and a representative from our
development team will contact you soon.
You may also contact our Franchise
Development Headquarters directly at 972-7627791 or [email protected]