Souper Salad

A FRESH
TAKE
ON FRANCHISING.
The information that follows is private and confidential. It is also not an
offer to sell a franchise, which may only be made by prospectus. This
information is subject to change. Please refer to our Franchise Disclosure
Document for full details and the most up-to-date information.
© 2011-2012 Souper Brands, Inc. All rights reserved.
A RECIPE
FOR SUCCESS
Unmistakable brand name
Largest soup and salad
brand in the Southwest
50+ locations in 11 states
Successful 32-year formula
A Growing Appetite
For Healthy
73% of people say they want to make the right dietary choices
63% say the most important menu issue is having fresh offerings
(Source: Souper Salad Proprietary Survey)
Every Year Consumers
Are Making More and
More Healthy Eating
Choices
(Source: The Nielsen Company’s U.S. Healthy Eating Trends Study, which measures combined sales across 13 “better-for-you”
food categories vis-à-vis total food purchases)
Super-Sized Isn’t
Nearly As Delicious
As Souper-Fresh
Unlimited abundance of freshness
Unlimited selection
Unlimited value
More Than 8 Million
Customers Serves
Annually
An endless selection of fresh and healthy menu items
63% say the most important menu issue is having fresh offerings
make it easy to satisfy tastes for unique and delicious
foods.
Cross-Generational
Appeal
Families
Young adults
Seniors
63% say the most important menu issue is having fresh offerings
Diet-restricted
Health-conscious
Memorable meals
made easy.
For Those Tired Of
The Same Old Menus
Souper Salad is a simple-start concept with a menu that’s
always appetizing because it’s never exactly the same.
Fresh Hand-Cut Salads
Unique, Prepared Salads
Rising To The Occasion
By Baking Our Own
Breads Daily
A-Maize-ing Cornbread™
Very Very Blueberry™
Spice Rack Gingerbread™
Other seasonal favorites
Sips Of The Day Making Our Soups From
Scratch Daily
From everyday favorites to seasonal specialties.
Ever-Changing Entrée
Bar To Expand The
Concept’s Appeal
Unrestricting The
Diet-Restricted
Trans-fat free
Vegan
Vegetarian
Gluten-free
Refreshingly Delicious.
Chop. Chop.
When you can’t
use numbers to
order your food,
you know it’s fresh.
Flexible options and scale for multiple footprints.
Flexible options and scale for multiple footprints.
Entrée bar adds variety and courts the veto vote.
Endless healthy choices topped with dessert options for all ages.
Marketing.
Our Brand Promise
Brand Vision: Taking The Boredom Out Of Healthy Eating
Brand Positioning: A Casual Dining Experience That
Lets You Eat Creatively
Brand Personality: Clever, Playful, Unexpectedly Bold
From Monologue
To Dialogue
165,000 Brand Advocates
And Growing
Executive Team.
Ward Olgreen,
President and CEO
30-year restaurant veteran
17 years with Pizza Inn prior to joining us
Expert at developing new systems, processes, and facility
layouts to maximize potential revenue
Danny Meisenheimer,
COO
25-year restaurant veteran
Led marketing for Pizza Inn and Furr’s prior to joining us
Manages all daily aspects of our operations
Scott McIntosh,
Director of Franchise
Development
15-year franchise development veteran
Led franchise development for Nestlé Toll House Café prior
to joining us
Responsible for leading our franchising growth as we
expand to 200 restaurants in the next ten years
Planting seeds
for the future.
Current Locations
F-1
C-1
C-5
C-1
C-4
C-3
C-3
F-1
C-1
F-1
C-1
F-1
C-28
F-4
C = Company
F = Franchise
Total Supply Chain
Management To Make
Your Operations Easier
By consolidating the purchasing power for all our locations we make
certain that product is available when you need it, and at a great price
point.
What Makes A
Souper Location
• Daytime populations of 80,000 within five-mile radius
• Mixed-usage centers
• High-identity storefronts in retail areas
• Great visibility (end cap location)
• Great co-tenancy
• Dynamic center with mass appeal
What Makes A
Souper Location
• Strong mix of population density and traffic
• Great access and ample parking
• Availability of pylon signage
• 3,800-4,200 square feet
• 10-year primary lease term with two five-year options
• Standard vanilla shell delivery or equivalent in tenant
improvement allowance
Come grow
with us.
Benefits
• Single and multi-unit opportunities
• Exclusive and non-exclusive territories available
• Site selection and lease negotiation assistance
• Efficient store design
• Economical conversion options
• Professional field support
• Research and development
• Brand and local marketing support
• Comprehensive operational and management training
Estimated Investment
LOW
HIGH
Initial Franchise Fee
$29,500
$29,500
Improvements / Finish Out
$323,000
$380,000
FFE / Fixtures / Signs / Menu Boards
$144,000
$235,000
Register and Computer Systems
$10,000
$12,500
Opening Costs (Uniforms, Inventories)
$5,000
$12,000
Architectural/Engineering
$15,000
$26,500
Initial Advertising
$6,000
$6,000
Travel, Lodging and Meals for Training
$3,000
$6,000
Business Licenses, Permits, Taxes
$2,600
$49,200
Insurance Deposits and Premiums
$2,500
$3,500
Additional Funds
$12,000
$40,000
TOTAL ESTIMATE (Excluding Land Costs)
$552,600
$800,200
Application Process
STEP 1: Application and consent forms
STEP 2: Franchise disclosure document
STEP 3: Interview process
STEP 4: Evaluation process
STEP 5: Discovery day
STEP 6: Business plan
STEP 7: Receive approval
STEP 8: Execute agreements
Development Process
Application Process
STEP 1: Application and consent forms
STEP 1: Site selection
STEP 2: Franchise disclosure document
STEP 2: Site approval
STEP 3: Interview process
STEP 3: Lease negotiations
STEP 4: Evaluation process
STEP 4: Site development
STEP 5: Discovery day
STEP 5: Marketing
STEP 6: Business plan
STEP 6: Franchisee training
STEP 7: Receive approval
STEP 7: Crew training
STEP 8: Execute agreements
STEP 8: Grand opening
Qualification Criteria
• $150,000 liquidity and $250,000 investment capability
• Six months to two years in QSR management and experience
with P&L responsibility
• Experience managing hourly workers
• Demonstrated success in other business ventures
• Systems-oriented team player who understands market share
• Successfully complete the Souper Salad initial training program
• Committed to operate under a development/franchise agreement
Come Grow With Us
To learn more about franchise opportunities at Souper Salad,
please fill out the initial Inquiry Form and a representative from our
development team will contact you soon.
You may also contact our Franchise Development Headquarters
directly at 972-761-1771 or [email protected]