Sarpino`s New Franchise Kit.indd
Transcription
Sarpino`s New Franchise Kit.indd
franchise guide Italian Style Restaurants At SARPINO’S PIZZERIA we pride ourselves on providing a variety of fresh Italian-style dishes made the traditional way using age old recipes. We have answered the call of the busy consumer who is demanding variety, freshness, quality and healthy alternatives from their convenience food choice. Through out take-out and delivery restaurants, SARPINO’S brings the Italian kitchen into your home! SARPINO’S Italian-style restaurants are based on fresh thinking, innovative business practices and fresh food ideas. Our success comes from providing our consumers with a variety of dishes of the highest quality. People from around the world will be able to treat their families to the SARPINO’S experience! The Right Concept for Today’s Busy Family’s Today’s consumers and families are busier than ever, and as a result are eating out and ordering in more than ever before. As their need for more convenience food is growing their fresh alternatives appears to be shrinking. At SARPINO’S PIZZERIA we are putting the fresh and home style meals back into their busy lifestyle. One of the key benefits SARPINO’S offers over other fast food restaurants is that we provide choice. The average consumers will order in 2-3 times per week, and with SARPINO’S they can have a different fresh authentic dish every time! Consumers are demanding choice among their convenience food alternative. Don’t sit by and watch this concept flourish... be a part of it! A Taste of Tradition SARPINO’S PIZZERIA superior menu variety of traditional Italian-style dishes provides you with an incredible edge over other convenience food businesses. Today our menu showcases gourmet pizza, delicious pasta, a large variety of authentic Italian specialties. Our commitment to quality is evident by our use of only fresh ingredients in our authentic Italian style dishes made the traditional way from age old recipes. The recipes for our sauces have been slowly perfected in the kitchens of our founder’s family for generations. These sauces used in our pizzas and pastas have such authentic tastes that it will take you back to Northern Italy. We also feature a wide variety of delicious wings, in addition to our main menu which is broad enough to satisfy any taste. SARPINO’S also offers a variety of crisp salads, beverages and delicious desserts. In addition to authentic foods, SARPINO’S stands out from competitors by its warm, inviting and friendly Italian looking restaurants – our customers feel as though they have walked straight into the heart of Italy! Marketing for Total Support To keep customers coming through your doors and people calling you on the phone for take-out service, a variety of sales promotions, public relations, and publicity programs and materials will be made available to you. SARPINO’S PIZZERIA provides local store marketing and grand opening training manuals that offer a stepby-step process to bringing new customers through your door. You will also be supplied with professionally designed and printed take-out and delivery flyers and other promotional materials. Radio campaigns will also be provided for your grand opening and ongoing events. On a national level, as market share grows, television campaigns will be available to communicate the SARPINO’S concept and experience in your area. The SARPINO’S Marketing Department offers a variety of turn-key promotions that can be easily implemented at any store location to attract new customers and increase the frequency of regular customer visits. We are constantly exploring new ways to improve your profitability and pass those programs and materials along to you. Store Selection The Process Through the combination of our team’s extensive experience and demographic research, the SARPINO’S PIZZERIA team will work with you to select an optimal location for your SARPINO’S concept, a location that will generate maximum customer support. We will also assist you in negotiating the essential business terms of the lease. Once the lease is in place, the owner/manager will be trained during the construction phase of their store. Each outlet will be 800-1000 square feet or larger for optional dining area. Our engineering and design teams are experts in constructing every SARPINO’S quickly and efficiently. Their job is to ensure that all stores are built to SARPINO’S standards of quality, on time and on budget. SARPINO’S are designed to create a comfortable and inviting “at home” Italian feel to customers, while maximizing productivity and minimizing upkeep to you the owner. Financing Assistance Financing programs can be tailored to fit your business’ growth plans. SARPINO’S PIZZERIA has created arrangements to assist with developing financing with Major Chartered Banks to help make the purchase of your store quick and easy. Leasing programs for store equipment can be arranged in most cases through our preferred vendor programs. Franchisee Support SARPINO’S PIZZERIA corporate staff has more than 80 years combined experience and is always available to help you. Every day you will have a team of dedicated experts available to answer your questions, listen to your recommendations, and provide assistance. The SARPINO’S Corporation is organized into two major groups: Franchise Development and Support Services. Franchise Development is focused on growing the chain, while Support Services is dedicated solely to supporting our franchisees. This means the SARPINO’S Corporation is committed not just to selling franchises, but to building a strong company of individual take-out and delivery restaurants as well. Our Area Support Field Managers are very experienced partners who are dedicated to expanding the network and ensuring the growth and prosperity of every individual franchise in the territory. These managers regularly visit each franchisee, offering detailed evaluations, feedback, and operational suggestions. Franchisee Support Our state-of-the-art register and inventory management systems will help to ensure that you are maximizing the profitability of your store. Every fresh ingredient that goes into SARPINO’S PIZZERIA dishes and every item necessary to run your business is available through our simple ordering guide which can be processed by fax or online. SARPINO’S owner/manager training is truly second to none. You will receive training on business operations, food preparation, and marketing. You will learn hands on how to deal with the lunch and dinner rushes, food preparation and more. Getting Started Your New Sarpino’s Store If you have not done so already, visit a SARPINO’S PIZZERIA nearby and taste some of our traditional Italian style dishes. Feel free to call or email us at anytime! Complete the Franchise Application Form enclosed in this package. Your application remains confidential and you are under no obligation to purchase. You will have a response from SARPINO’S in 10 business days regarding your eligibility. Upon acceptance, SARPINO’S will then schedule a meeting for you with our Head Office team. Final Review Upon qualifying, you will receive a SARPINO’S Uniform Franchise Circular. This document contains all of the business structure and operations, our financing partners contact information and additional information about the SARPINO’S franchise. Sign up and begin the training process and construction for your new SARPINO’S store! Sarpino’s World Franchise Opportunities www.sarpinos.com email: [email protected]