Capitalize on the Digital Wall Decoration Market

Capitalize on the Digital Wall
Decoration Market
Mr. Kristian Holt, Printed Space ,UK
Asaf Lavi, Decoration Segment Manager, HP
Interior Decoration
It’s certainly more than you think….
personalized coffins by
But maybe it’s better to start with
something else…
Discover The Digital Wall Decoration…
Video
What is Wall Decoration ?
Feature Wall
Framed canvas
Wall Mural
Multi canvas
Photo Mural
Fine Art
Peel & Stick
Personalized
Canvas
What’s goingon in the Wall
Decoration Market ?
“This is not our grandparents’ wallpaper. This is
a new genre of artwork.”
— Joe Garcia, CEO and president, New Era Portfolio
Wall Decoration - Healthcare
6
Wall Decoration - Offices
7
Wall Decoration - Education
8
Wall Decoration – Residential
9
Wall Decoration - Hospitality
“The results are
stunning and look
totally different to any
other restaurant; not
my words but those of
our customers!”
– Manio Loia, owner of Cafe Eataliano
10
Wall Decoration - Consumers
During….
…After
11
Three things to remember…
1
This market is rapidly growing!
“Digital printing is the
perfect tool to keep
interiors trendy!”
- Jennifer Castoldi, Trendease
• Design impact – Be Unique
• Push boundaries – Be Creative
• Customization/ personzaltion
• Simplified and easy process
• Diverse materials
40%
37%
Use digital Wallcovering
Specified more
2
It’s very profitable
65 $ / sqm
41 $ / sqm
USA (average)
WW(37%)
Why ?
And
remember this…
Look…
“Design creates a business advantage”
”Wallpaper and wall decorations are all
about fashion”
- Andrew Graham, CEO Graham & Brown
Emotional
Attachment
is translated to value and profit
Digital Wall Decoration
3
END TO END SOLUTION
with
Z
Design
Customized
wall layout
File
ripping
Media
compatibility
Start bringing in new revene
stream with the help of hp
Production
Cutting
Installation
Environmental
certifications
WallArt
HP WallArt Demo
www.hpwallart.com
Remember !
1
Rapidly Rrowing Market!
2
It’s very profitable
3
HP Has the solution for you !
PRINTED
INTERIORS
Who are Printed Space?..... A small but dedicated group made up of sales,
design, printshop, workshop and installation teams
Who are Printed Space?….. a Creative (award winning!) Business based in
North of England
Unique spaces…
What we create..... Themed Environments
What we create…..prints that cannot be ignored, they invite you to touch and
interact
Our Business Direction
• Products are interior design based only
• Steer away from the regular wide format digital
market
• Concentrate on low volume / high profit *
• Constantly developing new ranges to meet
customer demand and design trends
• Offer a complete service from design through to
installation
The Interiors Market & it’s opportunities
• Anything interior design based that YOU can
print
• Walls-Coverings, Windows, Flooring
• Growing Market
• Designers are pushing boundaries due to
digital
Customer Demand – Products & Services
• Content partners
• Choice of textures
– to suit image
– dependent on location
– to match budgets
Customer Demand – Products & Services
• Design
• Print
• Installation
Who is the Target Customer
•
•
•
•
•
•
Architects
Designers
Builders
Other PSPs
PR and Brand Designers
End Users (boutique shops, small offices buying
direct, high end residential)
What is Crucial
• Quality Control
–
–
–
–
Registration
Colour consistency
Installation
Getting the price right
• HP WallArt and the assistance by HP
• Critical for customer to see how mural will look
on the wall
The Benefits of HP Latex Printing Technology
•
•
•
•
•
•
Very Wide Media Range
Odorless prints
Green Credentials
Print Quality
Print Speed
Meeting Industry Standards such as
colourfast and Washability
How do customers find us?
• Google
•
•
•
•
Home Shows / Trade Exhibitions
Interiors Magazines
Interior Design Blogs, and Social Media
TV Makeover programmes
Utilize Social Media
What to do next
•
•
•
•
•
•
Website
An interior style brand
A good but simple CRM
Google Adwords
Website optimization
TV makeover programs / Interior Magazines
Interested to learn more ?
Looking forward to
seeing you at Heimtextil
January 8th -11th, 2014
(Frankfurt, Germany)
Thank you