METROPOOLCAMPAGNE AMSTERDAM MARKETING 2016

METROPOOLCAMPAGNE AMSTERDAM MARKETING 2016
Aanleiding
Metropoolcampagne 2016
De Metropoolcampagne van Amsterdam
Marketing sluit direct aan op het project
´Amsterdam Bezoeken, Holland Zien´,
dat wordt uitgevoerd in opdracht van de
Stadsregio Amsterdam, 27 gemeenten en
de provincies Noord-Holland en Flevoland.
In 2016 zal Amsterdam Marketing
samen met partners de inspanningen om internationale bezoekers
aan Amsterdam te spreiden over de
Metropool continueren en verder
uitbreiden.
Inzet middelen
Primaire doelgroep
Internationale bezoekers die
reeds in Amsterdam verblijven.
• Zes themaplattegronden voor: Amsterdam Beach, Authentic Haarlem,
Castles & Gardens of Amsterdam, Flowers of Amsterdam, Old Holland
en New Land • Engelstalig magazine A-Mag • www.iamsterdam.com
• instore narrow casting I amsterdam Visitor Centres • social media •
persactiviteiten • travel trade toolkit • videocontent middels vloggers •
outdoor • Schiphol Digital Reclaim Network
Doel
Doel van ´Amsterdam Bezoeken, Holland Zien´
is om de buitenlandse overnachtingen in de
Metropool Amsterdam – in de planperiode
2013-2016 – jaarlijks met 3% te laten groeien
en om een groei van 25% te realiseren in het
aantal internationale bezoekers dat de
Amsterdamse regio bezoekt.
Voor wie is dit interessant?
Attracties, culturele instellingen,
excursiebedrijven, gemeenten, musea, promotieorganisaties, vervoersmaatschappijen, winkeliers
en horeca
METROPOOLCAMPAGNE 2016: DEELNAMEMOGELIJKHEDEN
Participeer in de Metropoolcampagne en bereik de internationale bezoeker!
Begin 2016 wordt een serie van zes themaplattegronden geproduceerd voor de regio´s Amsterdam Beach,
Authentic Haarlem, Castles & Gardens of Amsterdam, Flowers of Amsterdam, Old Holland en New Land.
De totaaloplage van de zes themaplattegronden is 150.000 exemplaren. Distributie vindt o.a. plaats via
I amsterdam Visitor Centres en Holland Brochure Services.
In 2016 worden de volgende campagneperioden gehanteerd:
Maart: Flowers of Amsterdam
April: Old Holland
Mei: Castles & Gardens of Amsterdam
Juni: New Land
Juli: Authentic Haarlem
Augustus: Amsterdam Beach
€2.249
Mediapakket groot
• Themaplattegrond: volledige advertentie kaartzijde 78x127mm
• Themaplattegrond: redactionele vermelding tekstzijde
• Themaplattegrond: locatieaanduiding op regiokaart
• www.iamsterdam.com: online vermelding op
landingspagina
• Engelstalige Magazine A-Mag: redactionele vermelding in campagnemaand (oplage >40.000 stuks)
• Narrowcasting I amsterdam Visitor Centres: vermelding in campagnemaand
Hoe kunt u meedoen?
Om te participeren in de Metropoolcampagne 2016 biedt Amsterdam Marketing drie verschillende
mediapakketten aan. Afname van een mediapakket geeft u recht op vermelding in één van de zes
themaplattegronden met een gegarandeerde oplage van 25.000 stuks
Molen
koe
grachtpandje
fiets
€1.449
V
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U kunt uw mediapakket reserveren & Gardens
bij de afdeling Relatiebeheer van
Amsterdam Marketing via
[email protected]
Voor aanvullende informatie neemt
u contact op met 020 - 7026185
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