ECE News 2015

Fall 2015
NEWS
Shopping | Office | Traffic | Industries
VISITORS
TENANTS
FOCUS ON THE CUSTOMER:
WHAT ECE OFFERS TO
TENANTS, INVESTORS,
AND VISITORS
€
INVESTORS
ECE NEWS & EVENTS
ECE IN FIGURES
SHORTNEWS
AT A GLANCE:
ECE IN FIGURES
RETAIL MEETING: EUROPE’S
LARGEST INDUSTRY EVENT
This July, more than 500 top decision makers of nati-
€
28 billion
7 million m²
of assets under management in total
onal and international retail companies took part in
the 13th international Retail Meeting, in Hamburg, to
discuss opportunities and trends of the retail trade. It
is the largest industry meeting in Europe. At the event,
for the ninth time, the Retailer Awards for outstanding
sales area
achievements were presented to the winners. The
2015 winners were TK Maxx for “Best Performance,” JD
4.4 million
20,000 shops
visitors in ECE centers every day
in all ECE centers
196 shopping centers
under management
FURTHER
INFORMATION
ONLINE
received an award in the category “International.”
MAGNUM ICE CREAM ADVERTISING
CAMPAIGN AT EUROPA PASSAGE
under ECE management outside Germany
locations to stage brand products. Visitors to Europa
were issued sustainability certificates by
DGNB or BREEAM
approx.
3.5 million
center “fans” on Facebook
€
3.5 billion
current construction and project
volume
€
23 billion
of retail turnover at the centers every year
example of this. In order to launch its new ice flavors
Magnum Pink & Black, Langnese had turned the cencolorful presentation in black and pink, together with
the Magnum logo – eye-catching, and at the same
time, smoothly blended in with the mall's interior.
ECE SUPPORTS THE SOCIAL INVOLVEMENT
OF ITS EMPLOYEES
99.2 %
37.4 %
100 %
Average occupancy at all
German ECE centers
of ECE's executives are
women
family-owned company
ployees get involved in their leisure time. In their
– 50 good deeds” during its company anniversary
year to support 50 social projects in which ECE emrole as ECE ambassadors, the winners can now
present a donation of 1,000 euros to their project.
1,500
hotel rooms realized
5
large railway stations
were developed
17
logistics centers were
developed
An ECE jury consisting of seven members and the
online votes of ECE employees determined the
winners from approximately 100 entries from Germany and the international subsidiaries.
This competition demonstrates the diversity of the projects in which the colleagues get involved. They range from large social projects in city districts, the support of homeless people
and taking care of seriously ill patients, to supporting rare sports or doing political work.
ECENEWS 02/2015 page 2
Grand Openings:
In fall, six new centers premiere
page 8
ter into a fascinating world of brands: a spectacular,
ECE launched the competition “50 successful years
More than
Interview:
Three questions on customer
orientation for Joanna Fisher
page 7
close to the point of sale. Shopping centers are ideal
Passage in Hamburg recently witnessed a spectacular
employees
... in this issue you can look
forward to.
innovative Concept,” and the Polish fashion retailer LPP
High footfall, eye-catching advertising spaces, and
34 centers and projects
TOPICS
Sports for “Newcomer of the Year,” Mymuesli as “Most
51 centers in 15 countries
3,600
3
Hotels:
New projects in
premium locations
page 10
IM PR I N T
Publisher:
ECE Projektmanagement G.m.b.H. & Co. KG
Corporate Communications
Editor: Lukas Nemela,
Christian Stamerjohanns,
Authors: Ralf von der Heide,
Juliane Paasch
Photo credits: gettyimages/
George Clerk (Cover), Daniel Torz/
Foto Fabry (p. 5 top),
Schwitzke & Partner (p. 8, Marstall),
Jörg Hempel (p. 9, Aachen),
Natalia Kuligowska/052b (p. 9, Bydgoszcz),
HPP Archiktekten (p. 10),
CADMAN (p. 11 top (3)),
André Baschlakow (p. 14, Odense),
Baris Hasan Bedir (p. 15, Aqua Florya)
Contact: [email protected]
www.ece.com
ECENEWS 02/2015 page 3
COVER STORY CUSTOMER ORIENTATION
CUSTOMER ORIENTATION –
THE DECISIVE FACTOR
How ECE adapts to the needs of investors, tenants, and center visitors
“The customer is the measure of all
This new situation poses many chal-
centers more effectively and make them
things,” Werner Otto, legendary entre-
lenges to the shopping center industry
stand out to increase footfall and sales.
preneur and founder of both the Otto
and ECE as a leader in the industry.
Group and ECE, was convinced.
How will ECE respond to these chalHis credo still applies today without re-
lenges? Simply by showing even more
strictions. Yet, the situation has changed,
attention and focusing even more on
more rapidly and profoundly than ever:
customers and their needs. At ECE, this
Due to globalization and digitalization,
includes all three customer groups:
there is more competition, comparabili-
INNOVATIVE
SERVICES
Focusing on the customer: Opening of the Apple Store at Main-Taunus-Zentrum
Furthermore, ECE offers a whole package
of new innovations of services for its center
ty, and choice. The number of shopping
Last year, new Key Account Management
visitors. Their success will – literally – pay
try to stimulate visitors by addressing their
finder helps to find their car, and the center apps
bile payment, car sharing, and accurate in-
channels is increasing, as is the complexity
teams have been established for investors
off for tenants and investors eventually.
emotions, enabling interactive participation,
provide special offers and information while
door navigation with so-called “beacons”
and the dynamics of customer needs.
and, since then, have been supporting
and by providing a large range of offers.
digital play areas and selfie photo booths pro-
are currently being tested in pilot projects.
THREE
CUSTOMER
GROUPS
vide entertainment for young and old visitors.
partners and their assets directly and individ-
ECE tests innovative services at its “Future
ually. Transparency and benchmarking are
Labs” in Hamburg, Essen, and Istanbul, to
Many of these services have already been imple-
key for investors. Therefore, ECE is aimed at
connect to the digital world of its visitors.
mented at other centers: Digital wayfinders help
And there are more ideas in the pipeline: Servi-
multisensory installations that feature
providing even more detailed information,
They increase the visitors' will to stay and
visitors to navigate through the center, the car
ces such as ticketless parking, Click&Collect, mo-
sounds, scents, and lights. These will be
For the first time, ECE will make use of
like regular updates on sales, implemented
introduced at the all-new Aquis Plaza in
measures, and value-increasing innova-
Aachen in October. These installations
tions at ECE. Furthermore, the company
will create a special ambiance and give
But it is not only the needs of the center
provides networking platforms such as the
customers a first taste of their center visit.
visitors that have changed. There is also
Investor's Day, which took place in Ham-
noticeable change with regards to the
burg this September for the first time.
Even if they are inspired by innovations,
ECE center experts do not forget the
needs of the other two customer groups:
For example, there is an increasing number of internationally operating investors with diverse expectations regarding
FOCUS ON THE
CUSTOMER
our Asset Management department.
classic “touch points” of customers: the
CLICK&COLLECT
IBEACONS
EASY TO PARK
This new feature of the center apps for the
are a technology that enables local trans-
enables entering and leaving a center's
customer information, and the quality
Future Labs at Alstertal-Einkaufszentrum
missions to a smartphone by Bluetooth.
parking garage using RFID techno-
of stay. Because innovations count for
Hamburg and Limbecker Platz Essen ena-
About 1,000 iBeacons were installed
logy. The EASY TO PARK card opens
nothing if visitors are unhappy about
parking garage, the restrooms, wayfinders,
ECE also works to improve its tenant care
bles customers to buy selected products
at the Future Labs which are able to
barrier gates like magic. No need to
these core services. On the other hand,
In addition, there are entirely new devel-
with better communication, flexible support
of several retailers online and pick them
determine the position of the app
go to the pay machine – thanks to
this is the best way to demonstrate that
opments on the tenant market due to the
for their every-day business, and a new key
up at the center later. Center vouchers
users. The service helps visitors to na-
cashless payments by direct debit. In
only a combination of analogue and
digitalization. Whole industries and prod-
account structure. At the centers, the idea
can also be bought with Click&Collect
vigate through the center and to find
addition to our Future Labs, this con-
digital services will lead to success.
uct ranges boom in e-commerce while,
is to get tenants more involved in events or
and delivered to the customers' home.
their vehicles in the parking garage.
venient and time-saving service will
on the other hand, online retailers are loo-
in various campaigns in the mall. Market-
king for a bricks-and-mortar presence.
ing activities and events help to position
be available at Aquis Plaza in Aachen.
Erhältlich im
Erhältlich im
Play Store
ECENEWS 02/2015 page 4
ECENEWS 02/2015 page 5
COVER STORY CUSTOMER ORIENTATION
COVER STORY CUSTOMER ORIENTATION
FOCUS ON THE CUSTOMER:
THE FIRST ECE MARKET REPORT
Facts, figures, and analyses on ECE’s major stakeholders
Customer orientation is ECE’s key to success – this is the
of these findings in its first market report. The facts and find-
focus of all activities and a key strategy to meet the chal-
ings in the market report provide insights into the shop-
lenges of the industry. But in order to think and act with
ping center industry, demonstrate its change, and provide
the customer in mind, one thing is important: identifying and understanding
expectations and needs of customers.
new ideas for discussion. For ECE,
400,000
SURVEYS
Therefore, ECE has analyzed and con-
they are a starting point for more
Marktreport
2015
THE PROPORTION OF VISITORS
WHO MEET FRIENDS AND
ACQUAINTANCES IN THE CENTER
HAS INCREASED TENFOLD
IN THE LAST 10 YEARS.
QUESTIONS...
Focus on the
customer
customer orientation.
What is customer orientation for you?
Here is a sneak preview of the
nected comprehensive data and information, and assessed
findings. The complete Market Report with all detailed anal-
the results of 400,000 surveys in all three customer groups.
yses can be downloaded from ECE’s website:
The result was a data treasure trove. ECE has included parts
www.ece.com/marketreport
66 %
FURTHER
INFORMATION
ONLINE
of visitors also shop
on the Internet
BUT
INVESTORS
TENANTS
PERCENTAGE OF FOOD RETAILERS
6%
10 %
at the five newly-opened
ECE centers in Germany
NUMBER OF LEASE CONTRACTS IN ECE CENTERS VS.
TOTAL NUMBER OF STORES IN GERMANY:
APPLE
7 from 14
INDITEX
RESERVED
5 from 7
PRIMARK
31 from 123
5 from 20
BESTSELLER
H&M
163 from 588
ECENEWS 02/2015 page 6
74 from 447
65 %
ASSETS UNDER MANAGEMENT
€
on average at existing
ECE centers
3
VISITORS
11 billion
of customers visit their
shopping center every
two weeks as before
2005
€
28 billion
2015
PARTNER OF INVESTORS
80 partnerships
with investors
I think it is the essence of what we do. We aim to
align our thinking and acting to our customers’
... for Joanna Fisher,
Managing Director Center
Management at ECE
expectations. We do this not to meet their expectations but to exceed them: We want to surprise them with new ideas and services, identify
their needs, and promote our services actively.
Is focusing on the customer the best opposition
to digitalization?
Digitalization is not an enemy we need to fight
off. We consider it an opportunity. So the question is: What can we do together to blend the
online and the offline worlds effectively?
I would like to give this example from our
centers: Many retailers that sold their products
TOP 3
THE MOST IMPORTANT SERVICES ACCORDING
TO OUR CUSTOMERS
73 %
Customer
information
67 %
Digital signposting
system
66 %
exclusively online now open physical shops to
promote their products, to stage their brand,
and to interact with the customers directly.
Do customers expect us to offer this
combination at our centers?
Yes they do. They want shopping centers
to reflect their lives: interactivity, emotional
involvement, and the blending of online and
physical retail. They want a range of offers,
good services, variety, and a new experience.
They also want their visit to the center be a
convenient one – this is exactly what we try to
achieve by implementing these innovations.
Center voucher
ECENEWS 02/2015 page 7
OPENINGS FALL2015
FURTHER
INFORMATION
ONLINE
AQUIS PLAZA IN AACHEN
Completing the trio is Aquis Plaza in Aachen,
which will open on October 28. Its anchor tenants are Saturn, Sport Scheck, Reserved, Rewe,
Zara, Pull&Bear, and TK Maxx. Some 70 percent of the retailers will open in Aachen for the first
TO THE
VIDEO
time – among them the accessories label Veritas from Belgium who will open one of their first
stores in Germany. Aquis Plaza also comprises a food court with 500 seats; further restaurants on
the first floor connect the center to the pedestrian zone. Aquis Plaza impresses with its glass facade with views of the surrounding buildings in downtown Aachen. The shop facades on the
29,200 m € 290 million 130
2
SALES AREA
INVESTMENT VOLUME
SHOPS
FURTHER
INFORMATION
ONLINE
Making an impression: The two-story shop facade of Aquis Plaza in Aachen
second floor are a further architectural highlight. They extend across two levels and create a
unique spatial experience.
ZIELONE ARKADY Finally, Zielone Arkady in Bydgoszcz, another project development
by ECE, will open on November 13. in Poland. It is a real highlight: It is the largest project of
ECE Polska to date, the largest shopping center in the province capital Bydgoszcz, and the
A FALL FULL
OF CENTER OPENINGS
first property that was set to be aquired by the ECE European Prime Shopping Centre Fund II.
Besides the 200 shops with national and international brands, the center offers architectural
highlights: The characteristic entrance area is shaped like a huge 30-meter crystal and features the food
51,000 m € 150 million 200
2
LEASABLE AREA
Three in Germany, one in Poland: New ECE properties are set for opening –
two further projects premiere in Turkey
INVESTMENT VOLUME
SHOPS
court with 400 seats. The atrium of the south entrance will provide space for events. Zielone Arkady
(“Green Arcades”) also sets standards with regard to sustainability: extensive planting, green building material, energy-efficient building services – and the “Green Lease Agreement,” a clause in the lease contract
obliging the tenant to ensure an energy-saving and resource-saving operation of their rental space.
“The year of openings” enters its next stage: Following the openings of “K in Lautern” and Glacis-Galerie in Neu-Ulm, six further centers
are due to open their doors to visitors in fall.
FURTHER
INFORMATION
ONLINE
MARSTALL IN LUDWIGSBURG, opened on September 30, was the first.
ECE has completely redeveloped and redesigned this downtown shopping center for more
than 100 million euros, which had opened the first time in 1975 and is owned by the ECE European Prime Shopping Centre Fund I. The result is stunning: The center's interior was inspired
by the historic roots of the location: the royal stables, once known as the “Marstall.” Spacious
windows, a large stairway, and outdoor seating restaurants open to the surrounding streets and
squares. About half of the 70 retailers will debut in Ludwigsburg; the concepts include Reserved,
25,700 m € 100 million 70
2
SALES AREA
REFURBISHMENT
INVESTMENT
SHOPS
TO THE
VIDEO
22,800 m € 145 million 90
2
INVESTMENT VOLUME
ECENEWS 02/2015 page 8
retailer Burgerista, who also opens its first outlet in southern Germany.
ECE takes over the management of two more centers in Turkey, which
are also opening this fall:
PARK AFYON
shopping center, located in downtown Afyonkarahisar in west Anatolia,
was opened on September 10, 2015. ECE is responsible for the marketing/design concept, leasing, and the long-term management of the center that comprises a leasable area of 45,000 m²,
a food court with 2,000 seats, 24 restaurants and cafés, eight cinema halls, an entertainment
center, and 1,150 parking spaces. The investor
for this 90-million-project is Afyon Girişim A.S.
FURTHER
INFORMATION
ONLINE
SALES AREA
TK Maxx, Superdry, and Snipes. The food court is one of many highlights. It features the food
ECE SET TO MANAGE NEWLY OPENED
CENTERS IN TURKEY
SHOPS
HOLSTEN-GALERIE IN NEUMÜNSTER
2,000
SEATS IN THE FOOD COURT
8
CINEMA
HALLS
160
SHOPS
Only two weeks later, a
further new ECE property, Holsten-Galerie in Neumünster, will open on October 15. Two thirds
of the 90 retailers will open a store in the city center for the first time. Among them are Media
MAVIBAHÇE Furthermore, MaviBahçe shopping center in Izmir will open on Oc-
Markt, H&M, TK Maxx, a Sky supermarket, Intersport, Douglas, Hallhuber, Vero Moda, Jack&Jones,
tober 29, 2015. ECE will take over its management as part of the cooperation with the in-
Only, Kult, Tom Tailor, Deichmann, Gabor, Tamaris, CCC, Hugendubel and Nordsee. Lots of na-
vestor Opera Gayrimenkul. The center has a leasable area of approximately 60,000 m² and
tural light, warm wall colors and in the interior and inviting lounge areas create a feel-good
comprises 200 retail stores, a department store, a consumer electronics market, a traditional
atmosphere. Holsten-Galerie will also feature diverse dining options and 350 seats in the food
Turkish market, a cinema with eleven halls, large kids' playgrounds, a unique parkland area
court. A number of digital services will be available in Neumünster, such as the interactive kids’
with 47 cafés and restaurants,
play area, free Wi-Fi, ticketless parking with an RFID parking card, and a digital 3D wayfinder.
and 2,000 parking spaces .
60,000 m
LEASABLE AREA
2
200
SHOPS
47
CAFÉS AND RESTAURANTS
ECENEWS 02/2015 page 9
OFFICE | TRAFFIC | INDUSTRIES
TAILOR-MADE
FOR THE CUSTOMER
NEW LOGISTICS
CENTERS FOR
STILL AND
HERMES
Efficient, functional, and cost-conscious:
Together with the future occupants, ECE designs tailored logistics centers that provide
the best working conditions and
a competitive edge.
FURTHER
INFORMATION
ONLINE
Three-building ensemble in Hamburg’s HafenCity district: “Freeport,” “Shipyard,” and “Watermark”
NEW
HOTEL
PROJECTS
COMMERCIAL PROPERTIES:
DEVELOPED AND CARRIED OUT BY ECE
ECE is currently developing new commercial properties as part of vibrant city quarters in Hamburg
ECE continues its success spree in
WATERMARK, SHIPYARD, & FREEPORT, HAMBURG Together with project partners ECE and STRABAG Real Estate,
the hotel construction business
Hamburg’s First Mayor Olaf Scholz laid the foundation stone for the properties “Watermark,” “Shipyard,” and “Freeport” in the heart of HafenCity,
with new hotel highlights in Düs-
Hamburg, on September 3, 2015. The building complex, consisting of three buildings situated near HafenCity University, were formerly known as
seldorf, Hamburg, and Vienna. The
“Intelligent Quarters.” “Watermark,” a 70-meter-high office tower, is built on the Elbe riverbank. Its roof terrace provides a fascinating panoramic view
services provided by ECE include
across the city of Hamburg. “Shipyard,” a seven-storey office building, and “Freeport,” a residential property with 46 condominiums, complete the
project development, general
quarter. Restaurants, cafés, and shops will move into the first floors of all buil-
planning, project management,
dings. They can be accessed from the central square of the quarter by the river. approx.
150 m €
INVESTMENT VOLUME
as well as leasing and selling.
ALSTERCAMPUS, HAMBURG
approx.
23,800 46
SQUARE METERS GFA FOR OFFICES
APARTMENTS
The second construction phase for Alstercampus on Hamburg's Outer Alster Lake
is on schedule. The investment volume amounts to 100 million euros. The property is scheduled for completion in fall 2016. ECE has partnered
Overlooking the city:
the 25hours Hotel in Düsseldorf
with Harmonia Immobilien for this project. This new vibrant city quarter is located between the hotels “Atlantic” and “Le Méridien.”
Alstercampus comprises a GFA of 52,000 m²: There will 250 rental apartments on 29,000 m² and 23,000 m² of office space. The first building
25HOURS HOTEL
phase, which was realized by ECE, Harmonia Immobilien, and Generali, was completed in spring
In Düsseldorf, ECE is constructing an 18-storey hotel tower
2013. The entire Alstercampus has already been sold to Ärzteversorgung Niedersachsen.
with 200 rooms, a restaurant, and a bar high above the rooftops of the city for the 25hours
approx.
250
APARTMENTS
approx.
23,000
SQUARE METERS GFA FOR OFFICES
Hotel Company, the property's future long-term tenant. The hotel is located in the Le QuartierCentral district, which was developed by Aurelis Real Estate. Inspired by the name of the
STILL GMBH
In Hamburg, ECE is currently developing,
planning, and constructing a new logistics
center for STILL GmbH as a tenant. This project
new quarter, the hotel will have “German-French” flair and will be designed with German
functionality and French finesse in mind.
The new “25 hours” will open in spring 2018.
approx.
10,000
SQUARE METERS GFA
approx.
ROOMS
200
NEW COMPANY HEADQUARTERS FOR DM
ECE is currently developing a new headquarters for the drugstore chain "dm" in Karlsruhe.
The property is scheduled for completion in 2017. dm intends to unite its divisions, which are
comprises two storage halls on a property of
43,000 m² in the Hamburg district of Billbrook.
Its completion is scheduled for spring 2017.
approx.
27,000 m
2
LOGISTICS AREA
HOLIDAY INN
currently spread across seven locations, at its new headquarters. An increasing need for space
A further ECE hotel project is the new “Holiday Inn” in the Lohsepark
has been included in the planning: Due to its modular structure, the office complex can be
quarter of Hamburg's HafenCity. It will be a 4-star hotel with approximately 270 rooms as
flexibly extended. The first construction phase includes the development of outside facilities,
well as a conference and event area. The anticipated con-struction start for the “Holiday Inn”
the construction of 32,000 m² of office space, an intensely greened parking garage with 600
is slated for the beginning of 2016. Its ope-
parking spaces, and the initial work for an on-
ning is scheduled for the beginning of 2018. approx.
11,900
SQUARE METERS GFA
HERMES LOGISTICS CENTER
approx.
ROOMS
270
site dm drugstore. ECE will provide general
planning and project management services.
approx.
600
PARKING SPACES
approx.
32,000
SQUARE METERS GFA
Construction is already underway for the new
Hermes logistics center and main hub in Löhne
(North-Rhine Westphalia). ECE will hand over
MOTEL ONE
this turnkey-property to Hermes next spring.
opened. In the Danube metropolis, ECE constructed a 60-meter hotel tower with 533 rooms
approx.
100,000 m
2
LOGISTICS AREA
The new Motel One at Vienna Central Station has already been
for the Motel One Group who is its long-term tenant. The property is owned by a subsidiary of Württembergische Versicherungs AG, who acquired the completed hotel from ECE.
FURTHER
INFORMATION
ONLINE
approx.
17,500 533
SQUARE METERS GFA
ECENEWS 02/2015 page 10
REAL-ESTATE COMPETENCE
ECE’s Office, Traffic, and Industries projects in figures:
approx.
1.5 billion
euros construction and
planning volume
more than
935.000 m
office space developed
2
more than
550.000 m
2
logistics space developed
ROOMS
ECENEWS 02/2015 page 11
PROJEC TS
E-MOBILIT Y AT
ECE:
RECHARGING
WITH GREEN
POWER WHILE
DOING
THE SHOPPING
CONSTRUCTION AND DEVELOPMENT POWERED BY ECE
ECE is developing new shopping center projects in Bielefeld, Singen, and Verona
FURTHER
INFORMATION
ONLINE
LOOM BIELEFELD
Renamed, refurbished, reopened: Loom Bielefeld is a prime ex-
ample of a comprehensive refurbishment, which, in many ways, comes close to a newly developed
center with regard to effort and the expected outcome. By fall 2017, City Passage, as the center
used to be called, will be converted into a new shopping experience: premium architecture, vivid
restaurants and cafés in the food court and the outer area, innovative services, and approximately
110 (as opposed to 44 before the refurbishment) exciting retail concepts. The ECE European Prime
Shopping Centre Fund I owns the center and
has commissioned ECE with its management.
Green power cars do not emit CO2 and
FULL STEAM AHEAD FOR THE
REFURBISHMENT OF
HAMBURGER KUNSTHALLE
Preparations for the partial demolition of the old
City Passage, which will commence in fall, have
OPENING FALL 2017
26,000 m 120 m € 110
2
SALES AREA
INVESTMENT VOLUME
SHOPS
been ongoing since August.
FURTHER
INFORMATION
ONLINE
VERONA ADIGE
Another large ECE-project in store is located in Verona: In the
Italian festival city, ECE is currently developing the new Verona Adige shopping center with a
protect the environment. ECE supports
The refurbishment of Hamburger Kunsthalle is making good progress and ECE has played a cru-
leasable area of 42,000 m² with approximately 130 shops and service providers. Among others,
the development of e-mobility by pro-
cial part in it: The modernization of the original building and the extension includes a barrier-free
the center will feature an Interspar hypermarket of 4,500 m², an exciting mix of Italian and in-
viding the necessary infrastructure: 90
entrance portal with a large foyer for central facilities and shortcuts to all sections of the gallery, a
ternational retailers, and high-quality dining options. The center is located in the metropolitan
charging points have been installed at 29
modern function room, a new mezzanine floor with a further foyer, the renovation of the museum
area of Verona, can be reached conveniently, and offers more than 2,500 parking spaces. ECE
locations; another 43 are currently being
café, a new section with rooms for research, restoration, and administration, and the refurbishment
acquired the shopping gallery from its former developer CDS Holding in May 2015, who will
built or planned. Eco-conscious custom-
of the exhibition rooms. The project was made possible by a 15-million euro donation from Dorit
construct the project and conduct the initial leasing services in coordination with ECE. Fur-
ers can charge their e-vehicles conveni-
und Alexander Otto-Stiftung to Hamburger Kunsthalle, which comprises planning and construction
thermore, the company will adjust the functional and architectural planning accordingly. The
ently in the parking garage while doing
services. Hamburger Kunsthalle, ECE, and the respective authorities were involved in the draft plan-
construction pit has already been completed.
their shopping in the center. All German
ning. ECE is responsible for the project management. Completion is scheduled for April 2016. The
More construction work will start in October.
ECE centers and the charging points are
refurbishment of the storage rooms, funded by the City of Hamburg, has already been completed.
ECE will take over the management of the
operated with certified green power.
ing years to achieve the best-possible
availability. To achieve this goal, ECE has
partnered with the Berlin-based company
The New Motion on a national level, as
well as with further regional partners.
ECE TO HAND OVER NEW PHILIPS
GERMANY HEADQUARTERS
2
SINGEN
PARKING SPACES
LEASABLE AREA
SHOPS
The shopping center in Singen is also taking shape: Representatives of Singen
City Council and ECE presented the new facade design, which requires approval of the architectural advisory board. The design refers to regional subjects like the city’s industrial tradition
and the volcanic origins of local geology. The food court on the second floor will offer views
of the city center and the place in front of the station and will be a meeting point of the new
ECE is constructing Philips’ new head office for Germany, Austria, and Switzerland. The pro-
city quarter. The planning for the shopping center has thus made another step forward. The
perty will be handed over this year in October. This imposing and customized six-storey
next milestone is the conclusion of the currently ongoing planning procedure is expected for
building at Hamburg Airport will hold innovative workplaces for approximately 1,000 em-
the beginning of 2016. The railway station and the pedestrian zone adjacent to the center are
ployees. Warburg-HIH Invest Real Estate will acquire the property once it has been complet-
set to open in fall 2018.
ed and handed over to the tenant. Like the new property,
ECE has already developed, planned, and built the current
Philips headquarters in the Hamburg district of St. Georg.
ECENEWS 02/2015 page 12
42,000 m 2,500 130
center after its opening in spring 2017.
ECE aims to increase the number of
charging points significantly in the com-
OPENING SPRING 2017
approx.
18,000
SQUARE METERS GFA
OPENING FALL 2018
16,000m
SALES AREA
2
approx.
500
PARKING SPACES
approx.
SHOPS
80
ECENEWS 02/2015 page 13
FUND | REFURBISHMENTS | NEW UNDER MANAGEMENT
INVESTING, MODERNIZING,
MANAGING
New investments by the ECE Fund, comprehensive refurbishment, new management contracts
ECE's shopping center business is set on broad foundations: The second ECE Fund has started its investment phase by acquiring two centers in
Germany and Italy. The fund's next step will be the acquisition of Zielone Arkady in Bydgoszcz. The refurbishment of Rosengårdcentret in Odense,
which was acquired by the first ECE fund, is near completion. Also beyond the activities of the fund, things are moving on: Löhr-Center in Koblenz
Sea-view shopping: Aqua Florya in Istanbul
ECE FUND PROJEC T
is currently undergoing an extensive refurbishment and, furthermore, ECE took over the management for two centers, in Bremen and in Istanbul.
ECE FUND ACQUIRES PROPERTY IN THE GULF OF NAPLES
METROPOLITAN SHOPPING EXPERIENCE AT THE SEASIDE
Second center in Italy for the ECE Fund: The ECE European Prime Shopping Centre Fund II ac-
ment and leasing for a further shopping center in Turkey: Aqua Florya in Istanbul is located by the sea and close to the airport, comprises
quired all shares of the Fondo Immobiliare Pompeii, which includes La Cartiera shopping center.
outside patios with diverse dining options, an amphitheater, eleven cinema halls, and
The center was opened in 2012 and houses 115 shops with tenants like Conad, Mediaworld,
140 shops. Opened in November 2012, the center's architecture is inspired by the
H&M, Desigual, Guess, and Marella. ECE Italia has taken over the management and leasing of
shape of a ship. It is owned by a consortium of Turkish construction companies.
ECE has taken over the manage-
50,000 m
2
1.500 5 mill.
PARKING SPACES
LEASABLE AREA
the property. La Cartiera is conveniently located in downtown Pompeii. The center is a suitable
FURTHER
INFORMATION
ONLINE
addition to the portfolio of ECE Fund II.
30,000 m
LEASABLE AREA
2
115
More
than
SHOPS
7 mill.
VISITORS PER YEAR
WATERFRONT NEW UNDER MANAGEMENT
ECE FUND PROJEC T
PREMIUM SHOPPING IN DENMARK
ECE FUND PROJEC T
INHABITANTS IN
THE CATCHMENT
AREA
ment contract for ECE in Bremen: The company has been managing “Waterfront” shopping
The refurbishment of Rosengård-
center since August. The mall houses brands such as TK Maxx, C&A, H&M, Media Markt,
centret has entered the home stretch: Following its refurbishment and modernization, the
Snipes, Tommy Hilfiger, and the Irish fashion retailer Primark, who opened their first Germany
shopping center comprises approximately 20 new stores, a new overall design, and a modern
outlet at “Waterfront” in 2008. ECE took over the management of “Waterfront” following the
interior which allows for more light, higher ceilings, and a reorganized mall. A total of 180 shops
acquisition of the center by the Danish pension fund ATP, who had already partnered with
on a leasable area of 100,000 m² will await the currently 7.5 million visitors to the center. The new
the ECE fund in a joint venture before for Rosengårdcentret in Odense. ECE/the Otto family
so-called “Purple Street” has been completed, Zara opened a store as a new anchor tenant, and
also acquired a 5%-share of “Waterfront.” The center comprises a 3D multiplex cinema and
Expert is scheduled to open its extended shop space in November. The ECE European Prime
a food court with 20 food retailers. Its location at the long Weser promenade with its leisure
Shopping Centre Fund I and the Danish pension fund ATP have invested more than 26 million
euros into the refurbishment of the
center to increase its popularity and
FURTHER
INFORMATION
ONLINE
New manage-
value.
100,000 m 7.5 mill.
2
LEASABLE AREA
VISITORS PER YEAR
over
26 mill. €
INVESTMENT VOLUME
FURTHER
INFORMATION
ONLINE
and rest facilities is unique.
approx.
SALES AREA
44,000m 120
2
SHOPS
More
than
7.7 mill.
VISITORS PER YEAR
STRONG ACQUISITION FOR THE ECE FUND Stern-Center in Lüdenscheid is a further
A BREATH OF FRESH AIR FOR LÖHR-CENTER KOBLENZ Revitalizing Löhr-Center: ECE has started a
property in the portfolio of the ECE European Prime Shopping Centre Fund II. Opened in 1977, the shopping center has
31-million euro refurbishment of the Koblenz-based center, which was opened in 1984 and consists of 140 shops on a leasable area of
been managed by ECE since 1991. It is the largest shopping center in the region and a point of attraction comprising,
32,000 m². The whole interior is under close scrutiny; the center will be enhanced, partially restructured, and its focus on family shopping
a sales area of 30,000 m² with a total of 110 retail stores. Among its anchor tenants are Saturn, Müller, H&M, C&A, and Rewe.
will be strengthened. A Rewe supermarket will open in the center in October, dm will double its shop space, and a renowned anchor
ECENEWS 02/2015 page 14
tenant from the fashion retail industry is planned to move in on the first floor. Construction is already in full swing. It comprises of removing
the entire interior and the static refurbishment of a section of a center. The refurbishment will be completed by the end of 2016.
ECENEWS 02/2015 page 15
ECE turns 50 and celebrates its anniversary with no less than eight grand
openings in 2015. Celebrate with us and buy our Grand Opening Tour t-shirt
from our shop on www.grand-opening-tour.com
Just scan the QR code and order your shirt!