Barbara Katz

BARBARA
Three Cover Stars. Five Decades
Desiglrer Fashion Retailer Barb ara
I{aZ,Reinvents atSO with asleek I\[
Image and Redefined Brand
By Chloe Harmon
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Cover Model IcAnn.
age 44, for BarbaraKau
Cover Model
Catherine, age 57, for Basler
When the young 3O-year-old BarbaraKatzbegan selling clothing
to neighbors and ftiends out of her North Miami Beach carport in
1958, she never could have dreamed that her name would become
synonymous with the leadittg ladies specialty store in South Florida. Fast-forward to 2008, BarbaraKatz, the 9,500 sq. ft. designer
retail shop located at 2240 NW 19th St. in Glades Plaza, Boca
Raton, is known for being just that and more.
Fifty-years in business is a remarkable feat for any companr so
to commemorate this important milestone, the luxury clothing giant closed its doors over the summer, demolishing and expanding
Cover Model
Winner:
Christine
Vincent,
age 24,
for 602
fashion-forward clothing perfect for
an impressive selection of up-and-c
along with
ational de-
its entire existing retail facility and kicked off a local real women
model search to select three "faces" that represent the three new
slgners.
fashion generations the store is catering to.
Barbara Katz also reemerges with its own dedicated retatl
The contemporary brand image and significant brand expansion,
now incorporates not one, but three exclusive retail shops (Basler
European Designer Shop, Suite 602 and BarbaraKatz) as part of
one central Barbara Katz storefront that will appeal to modern
woman age25 andup and where customers are able to freely walk
in-between all three stores for added shopping discovery.
area, offerin g an expanded selection of classic designer daywear, sophisticated playwear, magnificent jewelry and special
occasion dressing for fashion-conscious women.
As part of the expansion, Barba ra Katz addttionally introduces the first-ever Basler European Designer Shop in Florida.
Basler's exclusive shopping environment incorporates European d6cor fixtures and merchandising elements showcasing a
The updated Barbara Katz displays a dazzling, modern interior
replete with elegant crystal chandeliers, exotic Aftican wood ac-
striking selection of high quality European fashions, country
club casual looks and tailored European silhouettes.
cents and crystalhzed wall paper with muted chartreuse and aqva
mist color ffiuences. Shoppers can also experience a stylish onsite bar and atrium showcasing exquisite statement jewelry pieces
that per ctly complement the clothing. Additionally onsite is the
renowned 1 l-person alterations department available to tailor the
most delicate and quality hand-selected clothing reflecting unique
designer brands from Europe to Los Angeles.
"The overall time for a brand repositioning was ight," explains
CEO Steve Shullman. "The Barbara Katz brand has long been
with South Florida residents and
snowbirds. However we've found thatour local customer is evolving and we're now looking to evolve to suit their new needs. We'll
still be catering to the active baby boomer and retiree, but we'll
now be able to cater to their daughters and granddaughters, offering in-demand designer fashion brands and styles thatwill attract
a whole new generation of customers in our area."
a popular shopping destination
BarbaraKatz,the entrepreneur, originally sold clothes to her peers
of the same age. With the store expansion, the store once agaun
caters to the 30-ish-year-old woman with an enlarged Suite 602
designer contemporary store. Geared towards attractrng the 25year-old and over fashion-minded consumer, the exciting Suite
602 designer contemporary brand doubled in size and features its
own exclusive VIP entrance. Chic-minded customers will find
Barbara Katz wtII also become a 'destination for fashion ed-
ucation' presenting ongoing fashion trunk shows, designer
meet-and-greets and educational fashion networking events
planned for customers throughout this season.
As Barbara Katz celebrates 50 years of divine fashion, what
better way to showcase the brand's reinvention and expansion
than with the real women who embody the new BarbaruKatz
style ! Winners pictured include Catherine Roberts, age 57 ,
for Basler, LeAnn Cunningham, aga 44, for BarbaraKatz and
Christine Vincent, age 24, for Sutte 602.
Many area residents recognize and remember Barbara Katz,
who passed away in 2000, for having possessed an extraordinary talent for merchandising and fashion salesmanship.
Barbara Katz culttvated a Ioyal Florida shopping legacy that
continues to draw customers from all over the United States
and Canada to Barbara Katz rn Boca Raton today.
An official grand opening will be coordinated by premier event
specialists The Gab Group and is planned for November L2th.
For more information about the grand opening gala,please call
56I-7 50-3500, or for information about Barbara Katz, please
call 5 6I -391 - 1 066 or visit www .barbankatz.com.