Macinform September 2010

3
Macinform
EDITION SEPTEMBER 2010
Halfords Service Centre at work; HALFORDS BECOMES
the largest bicycle rePairer in the
Netherlands in one fell swoop
From left to right: Joost Cornelissen, Fred de Groot and Rob Calis
3
Manfield introduces Black Label
6
Half-year figures for 2010
8
Brantano UK encourages young talent
11
Macintosh Retail Group subsidiaries
optimise online recruitment tools
With the new ‘QuickFix 2-hour service” and the opening
of the Halfords Service Centre, Halfords is now the largest bicycle repairer in the Netherlands, a ‘title’ that is in
perfect keeping with Halfords’ plans for the future.
No more waiting
From now on, you can simply visit any of the 150
Halfords shops for a tyre replacement, lighting repair or
to have accessories mounted without having to make an
appointment. Dozens of qualified bicycle mechanics
also carry out major repairs at the Halfords Service
Centre in Veenendaal. This approach provides customers with the confidence that their minor repairs or
service are taken care of quickly and competently, while
major repairs are performed properly and professionally by specially trained Halfords bicycle mechanics.
One less worry for bicycle owners…
12
BelCompany shows you the way
Four streets
At the Service Centre in Veenendaal, rows of bicycle
mechanics spend their days working on two-wheelers.
The bicycles are assembled in their entirety so they can
‘race off’ into the happy hands of customers through
one of the Halfords shops. This saves a huge amount of
work in the shops, giving shop personnel more time for
continued on page 2
Push introduces new thumb brace
concept
4
HSC
employees
at work
customers. More complex repairs are also carried out
quickly and reliably at the Service Centre, so customers
can profit from combined knowledge and expertise,”
explains Joost Cornelissen, Project Manager of the
Halfords Service Centre.
Double check
The quality of the bicycles and bicycle services is continuously monitored and improved by Halfords. Quality
inspections are an essential part of this. At the Halfords
Service Centre, Fred de Groot conducts quality checks
each and every day and, together with Service Centre
Coordinator Rob Calis, helps raise the service offered
by Halfords to a continuously higher level. According
to Rob Calis, “Continuous quality checks also make it
possible to identify certain issues early on, so the
bicycles in question can be put aside immediately. We
are also working with a new application that allows us
to instantly see the status of every bicycle undergoing
repairs. This makes everything measurable, checkable
and manageable.”
When it comes to bicycles, look no further than Halfords
For those who may still be in doubt, there is no need to
look further than Halfords when it comes to bicycles.
There is always
a Halfords
near you.
Mark de Jonge, Marketing & Communications Manager at Halfords
7
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7
Back-to-School 2010 Collection
Everyone’s a winner at Brantano UK
A ‘futuristic galaxy’ theme and
brightly coloured point of sale items
throughout the store highlight the
trendy Back To School-products
of Brantano. Back To School is
Brantano’s busiest time of the
year…
‘Skechers Cali Bits’
Whether you are looking
for great value, latest fashion, top brands or kids
fitting, Brantano is the
place to be. Especially
during the Back To
School season. Brantano surprised their
customers with a
pack of ‘Skechers
Cali Bits’ with all
kids purchases during Back
To School, a cool way to bring
some fun to your feet.
With Brantano’s expert
kids fitters in every store
trained to EDI standard,
2
parents can be sure their kid’s feet will be professionally
fitted to ensure sufficient growing room and the correct
width with no gaping or heel slip.
Free Family break
This year Brantano UK is working in collaboration
with a top national UK holiday park operator called
‘Park Resorts’, for families to save up to 25% on their
camping holiday’s during Back To School by quoting a
special reference especially for Brantano UK customers.
Plus, there is also the chance to win one of three short
breaks for the whole family.
Karen Staton, Retail Operations Director at Brantano
Footwear says “Back To School accounts to a significant part of our total annual sales. Every year we seem
to step up to the next level against our competitors with
fantastic value school shoes starting at just £10. For
kids who love their sport, Brantano offers an exciting
new Back to School shoe with Anti-bacterial technology
to keep those growing feet feeling fresh day after day.
We even do a washable Back To School shoe so parents
can make sure the kids shoes look and smell as good as
new!”
Push introduces
new thumb brace concept
‘Thumbs up’
for Push
Arthrosis of the thumb basal joint is
a common degenerative condition
that primarily affects those between
the ages of 40 and 60. One in 4 to 5
people in Europe suffers from this.
Push developed the Push thumb
brace CMC, a new concept that
many hands have been waiting for,
especially for this group.
More within hand’s reach
Since the thumb determines around 40% of hand functioning, arthrosis of the basal thumb joint can lead to
functional instability of the hand. This in turn can lead
to symptoms like pain, reduced hand functioning, loss
of strength and stiffness. The new thumb brace concept
from Push keeps the hand stable and improves grip. The
result? Greater mobility and functionality of the hand
and less pain when using the thumb.
Antibacterial
Hygiene is important. That’s why the thumb brace
is made of antibacterial materials and is machine
washable.
Both the materials used and the finish guarantee
optimal wearing comfort. The simple fastening system
also makes it easy to put on the brace.
For more information, visit www.push.eu.
The Push CMC thumb brace is excellently suited
for the following conditions:
• CMC I arthrosis
• Post-operative use after arthroplastic
implant of aCMC I joint
• Instability of CMC I joint
Customers satisfied with Kwantum
Kwantum benefits from BAAT
Kwantum’s BAAT programme, an extra employee
training programme that focuses on the sales
process and customer friendliness, has clearly
paid off.
Hard figures
No fewer than 30 mystery shoppers set
off to visit all shops disguised as customers. They visited not only Kwantum shops,
but also the branches of comparable store
chains and made test purchases of curtains and
floor coverings. While ‘shopping’, they paid attention
to such matters as the manner of greeting, advice, expertise and friendliness. This made it possible to map out
the overall customer experience in concrete terms. And
the figures speak for themselves: Kwantum stands head
and shoulders above the rest. The ambiance, customer
friendliness and professionalism of Kwantum all rate
very highly. To illustrate: more than 60% of shoppers
choose Kwantum as their first choice when buying curtains and, as regards carpet sales, Kwantum rates close
to 25% higher than a comparable store chain. In other
words, Kwantum is not only the most affordable, but
also the friendliest home furnishings shop.
3
Introduction of exclusive luxury line
Black Label
by Manfield
With the launching of the new ‘Black Label’ brand,
Manfield is once again upholding its credo of ‘Passion for
quality’. Each of the Black Label shoes is a work of art in
itself and made of special types of leather and the highest
quality suede available. It is truly a ‘top of the bill’ collection for fashionistas of both sexes.
The exquisite materials used for the Black Label shoes
are carefully selected. And every Black Label shoe is
made by hand. Throughout every phase of the production process, first-class craftsmen devote maximum
attention to quality.
Fiona Hering
and Henk
Sieders,
General
Manager of the
Hoogenbosch
Retail Group
Design team
Manfield’s Black Label design time specialises in designing lovely and unique shoes that fit in perfectly with
today’s fashion trends. All models are developed in
keeping with the latest catwalk trends from Milan, New
York, Paris and London. In addition to the highfashion look of every shoe, the fit is always perfect.
Black Label shoes by Manfield really make your
‘fashion heart’ beat more quickly.
Quality becomes obvious the moment you put on a
shoe. But there is one major difference between Manfield’s Black Label line and other luxury design brands,
namely, the affordability of this exclusive Manfield
label. Black Label shoes start at only €100. So the
much-desired wanna-haves of this fall will soon be
within easy reach, thanks to Manfield’s Black Label!
Manfield: passion for quality
www.manfield.com
4
Making room for
the new 2011 collection
BIKE SALE
At Halfords
True to tradition, Halfords is once again holding its bicycle sales in September. This is when the bicycling season
is coming to an end and fall is just around the corner,
making it the perfect time of year to clear out this year’s
collection and make room for the new 2011 collection.
Halfords is once again sparing no expenses. In addition
to an eye-catching A2-format advertising brochure and
lots of attention in the shops, Halfords is also attracting
the necessary attention online through Google, eBay
and other sites.
Exciting final round of the ‘Become a PRO’ campaign
Winner to join Timor Steffens for
PRO styling in L.A.
Ikram Elkadiri was the winner of the exciting final round
of the ‘Become a PRO’ campaign from PRO.
Ikram translated her own special style in a unique
and creative manner into PRO style and won the
trip to L.A., where she will be styling for PRO
together with Timor Steffens (who, among other
accomplishments, danced in the film ‘This is it’ featuring Michael Jackson).
Putting together a collection
For the past few months, young people were given the
opportunity to upload their own style on www.
becomeapro.nl. Of the more than 455 uploaded styles,
the ten styles with the most votes ultimately made it to
the finals. They shared their own unique style with the
jury and showed how it could be translated for the PRO
shops. More than 28,000 unique votes were ultimately
cast for the profiles. Ikram Elkadiri was chosen the
winner of the ‘Become a PRO’ campaign. Together with
Timor, she will be flying to L.A. to look for the latest
trends and must-haves for the PRO shops.
5
2010 HALF-YEAR REPORT MACINTOSH RETAIL GROUP NV
Net profit up more than 10%
During the presentation of the half-year figures for 2010 on
31 August, our CEO Frank De Moor announced that sales
in the non-food retail sector have been declining seven quarters in a row. “Consumers keep a tight hand on their purses
in the home decoration stores in particular. Other markets
in which Macintosh Retail Group operates have also not
shown real signs of recovery.”
According to De Moor, the shoe formulas benefited from
increased collaboration and an integrated supplier and market approach. “Due to the higher gross margin resulting
from these efforts, the operating result of Fashion grew by
€ 5.2 million, almost three times the amount for the first
half of 2009. Brantano BeLux and Brantano UK in particular made a strong contribution to the increase. Unfortunately, the sectors Living and Automotive & Telecom did
not record higher operating results.”
De Moor continues: “As a result of active working capital
management and a further reduction of our debt position,
we managed to lower our finance costs once again. Net
profit on continuing operations was more than 10% up on
the first half of 2009.”
De Moor also talked in detail about expectations for
the entire 2010 year. “For the sector Living I expect
another tough half year. In Fashion I expect that if
market conditions remain unchanged, we achieve a
higher gross margin and thus a higher operating result.
For Automotive & Telecom it will continue to be a
challenge to match the excellent operating result for
2009 with the note that developments in the telecom
market are expected to put pressure on smaller players
in particular.”
Increased salary costs in the Far East and higher raw
materials prices were also discussed. According to De
Moor, these two factors, together with movements in
the US dollar against the euro, will drive up purchase
prices. The impact of this on Macintosh Retail Group’s
gross margin can be offset by actions taken.”
De Moor indicates that the second half of the year
started well although it is too early yet to speak of a
trend breakthrough. “Given the now falling consumer
confidence and the fact that a large part of Macintosh
Retail Group’s result is usually realised in the final
months of the year, we do not make any statement on
turnover and operating result for the second half of
2010.”
Frank De Moor (CEO)
Highlights for first half-year 2010
• Marginally lower turnover (- 1.1%) in non-food retail market under pressure (NL: - 2.7%).
• Gross margin up 1.1 percentage points, mainly thanks to Fashion.
• Operating result unchanged. Increase at Fashion; declines at Living and Automotive & Telecom.
• Lower finance costs due to decrease in average net debt.
• Net profit on continuing operations up € 0.8 million.
• Good start of third quarter; no statement on full-year result.
Amounts in € x million
H1 2010 H1 2009
530.9
536.6
24.9
25.3
12.3
12.2
Net profit1
6.9
6.1
Total net profit
6.9
8.12
Turnover1
EBITDA
1
Operating result (EBIT)
1
1 On continuing operations (excluding BelCompany Belgium, which was sold at
June 30, 2009).
2 Including € 2.0 million effect of sale BelCompany Belgium.
Non-food retail market shows no signs of recovery
Whereas initial signs of recovery in the Netherlands
became visible at the end of 2009, consumer confidence
fell again in 2010. The decline is owing in full to the
overall economic situation and the focus on substantial
cost-cutting measures in the election campaigns. The
same situation existed in Belgium, France and the
6
United Kingdom. As a result, consumers showed
restraint in their non-food retail spending and built up
savings instead.
According to Statistics Netherlands, non-food retail
spending in the Netherlands fell by 2.7% during the first
six months of 2010, chiefly owing to a drop in the
number of products sold.
Number of stores down by 18
Compared with June 30, 2009, the number of stores
decreased by 18 to 1,245 on balance. During the first
Shops
H1 2010
2009 H1 2009
Living
147
149
150
Fashion
743
740
738
Automotive & Telecom
355
360
375
1,245
1,249
1,263
Total
Turnover down from € 536.6 million to € 530.9 million
In the first half of 2010, Macintosh Retail Group’s
turnover fell by € 5.7 million compared with the first
half of 2009, with 18 fewer stores. Turnover for the first
Turnover
Amounts in € x million
half of 2010, 12 stores were opened and 16 closed.
The number of stores by sector can be broken down as
follows:
H1 2010 H1 2009
quarter was the same as for the first quarter in 2009, with the
second quarter showing a decline as a result of weather conditions that were unfavourable to the retail market.
% +/-
Living
121.5
127.6
-4.8 %
Fashion
274.8
1
273.0
+ 0.6 %
Automotive & Telecom
134.6
136.0
-1.0 %
Total
530.9
536.6
- 1.1 %
1 Including positive foreign exchange effect of € 2.2 million.
Operating result
Operating result unchanged from 2009, due to increase at
Fashion
The gross margin was up 1.1 percentage points, from
45.6% to 46.7%, through a combination of active supplier management (at Fashion in particular) and strict
Amounts in € x million
H1 2010 H1 2009
Living
2.0
4.6
Fashion
8.2
3.0
Automotive & Telecom
4.8
8.0
Other
- 2.7
- 3.4
Total
12.3
12.2
1 The item ‘Other’ represents all expenses not directly attributable to sectors.
Net profit on continuing operations up € 0.8 million (more
than 10%)
A lower average net debt position compared with the
first half of 2009 caused the finance costs to fall by € 1.0
Net profit
inventory and discount management. A substantial increase in
the Fashion sector and a limited rise at Living were set off by
a fall at Automotive & Telecom.
Expenses rose by € 3.2 million, € 1.3 million being attributable
to foreign exchange effects.
Amounts in € x million
million to - € 3.7 million. Tax pressure was slightly higher than
in the first six months of 2009.
Net profit on continuing operations came in at € 6.9 million
(2009: € 6.1 million).
H1 2010 H1 2009
Net profit on continuing operations
6.9
6.1
Net profit on discontinued operations
-
2.0
6.9
8.1
1
Total net profit
1 BelCompany Belgium, which was sold at June 30, 2009.
7
In the 12 months since she won the Vocational
Qualification (VQ) Learner of the Year Award
for the East of England, Natalie Hewis from
Lowestoft has risen through Brantano’s ranks
from Supervisor to Assistant Store Manager.
Brantano recognised her potential as a manager
of the future.
Charisma
The 23 year old has seen a dramatic change in
her career prospects since her win and was
recently promoted to Assistant Store Manager
at the Great Yarmouth branch.
Recognised qualification
Vocational Qualification is a recognised qualification at any level relating to
a particular line of work or specific job role. These qualifications have an
emphasis on the assessment of practical skills and knowledge. VQs are
focused on abilities that give talent a head start in their career, rather than just
talenT
Louise Williams, Training Officer at Brantano
comments, “Natalie has really impressed us ever
since our national training provider, Protocol
Skills, nominated her for the VQ award last
year. She has the skills, confidence and charisma
to go a long way. Natalie is a great example of
the raw enthusiasm and commitment shown by
many learners when completing a vocational
qualification.”
Brantano encourages learners to get involved.
Stepping stone
Natalie says, “Winning the VQ Award was a
great boost for my confidence, I even received a
call from the Brantano Retail Director congratulating me personally, which was fantastic!
This opportunity has really been a stepping
stone for me, showing my employer I have the
skills and desire to progress, and I feel the whole
process helped me secure my promotion. I’ve
never looked back!”
Keen to make others aware of the advantages of
completing work-based training, Natalie
comments, “I would recommend completing a
Vocational Qualification to anyone, it boosts
your confidence and knowledge, plus you never
know where it will take you!”
theory. With the aim of raising the profile of vocational qualifications and
celebrating the achievements of real high flyers within the vocational arena,
the VQ Awards are one of the largest work-based training events each year.
Natalie Hewis with the
‘Learner of the Year Award’.
8
Natalie Hewis, left side
Brantano UK
gives a boost
to Young
Translation of CORE VALUES
into Brantano belux shop concept
Value for your money, lots of shoes for the entire family,
and the best choice are important Brantano BeLux core
values. To better express these core values, a number of
Brantano shops were recently restyled.
eye-catching feature is the ‘landing zone’ furniture piece,
with its ‘stimulating’ display of the Brantano collection.
The foot measurement service is also placed centrally in
the shop.
Landing zone
The ‘Kids Department’ has been placed at the back of
the shops, where kids can live it up in the Kids’ Corner
while other customers continue to shop undisturbed. An
Refreshing
A stylish use of colour, comfortable fitting chairs and
mirrors in the middle aisle, attractive signage and clear
routing together provide a refreshing new look & feel to
the shops, one that is in close keeping with Brantano’s
core values.
ScapiDoe - ScapiD€€
internal communications project
Scapino employees
share initiatives
To better inform and
motivate
employees,
Scapino has launched
a dynamic internal
communications project
with the motto: Scapino,
always moving forward! Every week,
employees are sent
an e-mail with ScapiDoe, a ‘things-to-do list’
filled with handy commercial tips and
a ScapiD€€ (‘Scap-idea’) list of inspiring ideas.
Both of these initiatives are designed to increase employee
involvement and customer focus. After all, what is good
for the customer is good for Scapino.
Knowledge sharing
By sharing knowledge, employees not only become
more familiar with the products they sell, but also
understand the campaigns better, allowing them to
apply this knowledge towards achieving positive results.
This is the idea behind the internal communications
project that involves the use of various tools.
ScapiD€€
Every Tuesday, the branches receive the ScapiD€€
e-mail. ScapiD€€ is intended as a fun way to inform
employees about opportunities, campaigns and the
results of previous efforts. By, for example, tailoring the
product presentations to the weather forecast, customers can find the products they need more quickly. This
means devoting more attention to swimming products
during good weather and giving raincoats a more prominent place in the store during rainy weather. Good
ideas from employees that contribute positively to
results are also highlighted in the ScapiD€€. After all,
knowledge sharing leads to success. Scapino, always
moving forward…
ScapiDoe
The ScapiDoe is sent by e-mail to all branches every
Thursday. It contains a series of assignments that
employees need to carry out before a certain deadline.
Examples include listing those models that still need
labelling and models that should be removed from the
collection.
These activities are designed to make it easier for customers to choose, approve and buy at Scapino.
9
Playful campaigns
Brantano BELUX
makes shopping
for
everyone
FuN
-20%
-20
-20%
-50%
-5%
-50
%
Brantano has something for everyone in the family, from
shoes and bags to sports clothing and scores of accessories.
Brantano’s playful campaigns also make shopping even more
fun for the entire family…
%
--20%
20%-30
-5%
SOL
DE -5%
-5% N
--3400%% -40%
-20%
SOL
EN
SOL
EN
-50%
--3400%% -40%
-5%
DEN
-50%
SOL
New ‘Mix and Match by Danie’ collection and exclusive bootie for Pink Ribbon
Follow-up to success at Manfield
10
%%
-5%
High numbers every time
Brantano is known for its successful campaigns. What is new,
however, is Brantano’s literal translation of ‘throwing high
numbers’. During the SALES period, customers can increase the
discount they receive on sales items by throwing dice.
This campaign is both fun and profitable.
Statement of success
Stylist to the stars Danie Bles has launched a new ‘Mix
& Match Fall Collection’ for Manfield. As the stylist
of Dutch celebrities, Danie always knows what’s hot
and happening. Manfield considers this collection a
confirmation of its brand values. Manfield stands for
quality & fashion – and the collaboration with Danie
emphasises just that.
-30
-20
Plopsa
This year’s summer theme at Brantano was ‘Plopsa’. For
every purchase of € 20 or more, customers could buy a
‘Plopsa ticket’ for only € 5. An extra discount for the adults
and lots of fun for the kids! Tens of thousands of Plopsa tickets have
since been sold and Brantano can be rightfully proud of this exceptionally successful campaign.
At Manfield, the saying “If it ain’t broke, don’t fix it”
has proven to be true. The success of the first ‘Mix &
Match by Danie for Manfield’ collection and the pump
designed specially for Pink Ribbon are both worthy of a
follow-up.
-5%
-30%
SOLEN
Donation
Pink Ribbon is calling for public attention to breast
cancer in the month of October, International Breast
Cancer Awareness Month. Manfield is supporting this
foundation once again this year by designing an exclusive bootie. Manfield is donating € 15 of the € 119.99
sales price for a pair of booties to the Pink Ribbon
Foundation. The bootie is easy to convert to an everfashionable and comfortable boot. So Manfield will
also be putting its best leg forward for the rest of the
year to support Pink Ribbon!
More and more people use the Internet for job-hunting. The websites for
Dutch shop formulas Kwantum, Halfords, Dolcis, Manfield,
PRO, Invito and Scapino have replaced their job opportunities
pages with a new, uniform gateway page that features the
house style of the shop formula. This gateway leads to a
complete overview of all job opportunities.
-30%
-40%-40%
-5%
-5%
Macintosh Retail Group
subsidiaries optimise online
recruitment tools
%
%% -40
-40
-30
SOLEN
SOLDEN
-20%
-5%
SOL
D
EN
SOL
EN
0%
-5%
20
0%
0%% -4
-3-40 -2
Jobsinshops.nl
0%
-5%
-30%
It takes only a few seconds
The functionalities of the job portal represent an
optimisation and expansion of the current functionalities for each of the shop formulas. Visitors can find
a job opening within only a few seconds using the fast
search function. In addition, the advanced search
function (for example: ‘within a radius of 10 km’)
makes it possible to search more specifically for job
opportunities. Jobsinshops also tremendously
improves the efficiency of the P&O Department, since
job applicants can be forwarded quickly and easily to,
for example, the district managers or other subsi­
diaries.
This portal can be accessed either through the shop
website or directly through the specific P&O URL,
such as www.werkenbijscapino.nl or:
www.werkenbijkwantum.nl.
Quality first
The initial results are very promising. During the first
few months, more than 10,000 job seekers, the majority of whom are high-quality and competent, have
already applied for jobs through the new job openings
websites and www.jobsinshops.nl
Right on target every time
If, for example, you search for ‘Scapino shop manager’ in Den Bosch, the other shop manager openings
at other shop formulas in Den Bosch will be shown
at the bottom of the page. Job seekers immediately
see all the possibilities and openings at other shop
formulas can also be filled more quickly. Job applicants can also create a personal profile that can be
managed on the ‘my jobs’ pages. Applicants can
use these pages to keep track of which phase in
the recruitment process they have reached. It is also
possible to save job opportunities to apply for in
the future.
Linked
All job openings, company films, career opportunities
and other information placed by the shop formulas
on their own websites will automatically be posted on
the job site www.jobsinshops.nl. This results in an
increase in the total number of job opportunities for
job seekers and provides every shop formula with an
extra recruitment channel. The
job opening pages on the
websites for the shop formulas have been replaced
with a new and uniform
gateway page in the house
style of the shop formula
concerned.
11
Free mobile phone navigation
BelCompany shows
you the way
The market for individual navigation devices is shrinking, while
the demand for mobile phones with navigation capabilities continues to rise. And having a navigation system on a mobile phone
makes it possible to link extra applications, such as information
on restaurants, hotels and ATMs, to the navigation functions
regardless of time and location. This seamless integration of
mobile functionalities is right up BelCompany’s alley…
Response
Paul Vreeburg, General Manager of BelCompany explains,
“We have noticed that consumers have a growing preference
for device integration, in this case navigation on their mobile
phones, so that they can leave the house with fewer devices.
We are responding to this trend by focusing our efforts fully on
mobile navigation and removing the individual navigation
devices from the product range. Location-based services
continue to grow and affordable mobile phone navigation is an
important part of this.”
Inexpensive international use
Navigation has become a ‘must’ for mobile phone
users. With ‘smartphones’ and unlimited bundles,
mobile navigation has become not only affordable, but also widely available. Even abroad,
inexpensive navigation is possible by downloading maps beforehand and saving them in
the phone memory. In other words, there are
no extra data costs to navigate while abroad
using this offline navigation tool. The only
possible costs are for the maps downloaded
or a larger memory card with extra storage
capacity if needed.
Safety first
BelCompany prioritises safety when it comes to mobile navigation and the standard rule is that mobile phones should only
be used in cars hands-free using a car kit or headset. The same
rule applies to mobile navigation. BelCompany encourages
new possibilities like mobile navigation, but emphasises the
importance of a car kit. When used responsibly, mobile
navigation with a car kit is just as safe as using separate
navigation equipment.
BelCompany: the anytime, anywhere experts
Colofon:
Editor: Postal address: Production: Printing: Mr. P.T.A. Hünen
Macintosh Retail Group
PO box 5770, 6202 MH Maastricht
The Netherlands
Caris & Sak, Heerlen
Drukkerij Schrijen-Lippertz
Voerendaal/Stein
This Macinform is printed
on FSC certified paper.
12
Should different interpretations arise between the Dutch and
the English language version, the Dutch language version prevails.
Anytime, anywhere
Mobile navigation is no longer limited to the car, but can
also be used when walking or riding a bike. Users with a
navigation function on their mobile phone can also request
a wide range of extra information. This is not possible with
traditional navigation equipment. Nowadays, most mobile
phones have a large screen and, thanks to sophisticated technology on the phone, addresses can be entered much more
easily. The integration of multiple functionalities in a compact
mobile phone saves consumers from having to purchase
separate navigation devices.