BG Opening pg.indd

BUYERS’ GUIDE
The goods
Our 2008 Buyers’ Guide is filled
with fresh ideas to make your next
promotion a success.
Y
w
Z
A
$
50
uw ✑
ouldn’t it be cool if you could find a lollipop on which you could place
your company’s logo? How about a flash drive which recognizes you
with one finger swipe on which you could place your company’s logo?
Or a delicious milk chocolate bar on which – you guessed it – you could place your
company’s logo?
Noticing a theme here? Welcome to our 2008 Annual Buyers’ Guide, where
you’ll find dozens of great products that can be used in your next promotion.
Whether you’re looking for products to reward the troops, generate interest for a
meeting, whip up enthusiasm for a product launch or simply say “thanks” to a valued
client, we’ve got plenty of fresh ideas right here.
Our 2008 Buyers’ Guide is filled with the hottest products in a variety of categories. From apparel to calendars to pens to eco-friendly items, we’ve got you covered.
We recommend you keep this guide close by as a handy reference for all of your
promotional product and incentive needs throughout the year. Happy shopping!
How to Use This Guide
Each product in this guide has an ASI number, meaning that
the supplier is a member of the Advertising Specialty Institute,
which also publishes this magazine. If you see a product you
like, simply give the ASI number to your promotional products
distributor, who can then locate the item for you.
Inside
❉ Apparel . . . . . . . . . . . . . . . 44
❉ Food & Beverage . . . . . . 64
❉ Awards & Recognition. . 49
❉ Gift Cards . . . . . . . . . . . . . 66
❉ Bags . . . . . . . . . . . . . . . . . . 52
❉ Golf Gear . . . . . . . . . . . . . . 68
❉ Calendars . . . . . . . . . . . . . 54
❉ Eco-Friendly Products . . 70
❉ Executive Gifts. . . . . . . . . 57
❉ Watches & Jewelry. . . . . 72
❉ Drinkware . . . . . . . . . . . . . 60
❉ Pens . . . . . . . . . . . . . . . . . . 74
❉ Electronics . . . . . . . . . . . . 62
November 2007 SUCCESSFUL PROMOTIONS 43
BG Opening pg.indd Sec2:43
10/10/07 10:04:28 AM
BUYERS’ GUIDE
apparel
Y
ou’ve got logoed polos for your team members to wear to trade shows.
But there are other ways to extend your company’s brand with the latest
in everything wearable. Consider giving out logoed Ts at the next picnic
so that employees and their families can be ambassadors for the corporate brand.
Or gifting clients with a sharp-looking golf shirt with a subtle logo on the sleeve.
Whatever items you choose, make sure they make the right statement about your
organization.
1. DRY IDEA
This 100% polyester polo shirt
features a curl-free collar and
advanced 3M Scotchgard
technology, helping to draw
wetness from the skin to the
surface of the shirt. Stain and
wrinkle resistant. Available
from Blue Generation,
asi/40653
2. THE SHARP DRESSED MAN
1
Employees will look dapper
in this Outer Banks men’s
Egyptian diamond sport shirt.
Showcases a three-button
placket and pearlized buttons with contrast placket.
Available from SanMar,
asi/84863
3
3. GET IN THE GAME
Midweight 50/50 cotton
polyester drawstring hooded
sweatshirt is good for chilly
days at the football stadium. Available from Game
Sportswear Ltd., asi/55752.
4. LOOKIN’ SMART ON THE LINKS
Employees will look sharp in
an Arnold Palmer micro pima
patterned polo shirt. Features
a two-button placket, birdseye jacquard collar, and cuffs
with tipping. Made of 60%
pima cotton/40% micro polyester. Available from Staton,
asi/89380
2
4
44 SUCCESSFUL PROMOTIONS November 2007
BG Apparel.indd Sec2:44
10/10/07 10:06:48 AM
BUYERS’ GUIDE
apparel
5. FOR WINDY DAYS
Microfiber windshirt is perfect
for cool weather. Made with
nylon lining, a rib knit V-neck
collar, elastic cuffs and waistband, and side seam pockets.
Machine washable. Available
from Dunbrooke, asi/50930
6. HIDDEN IN PLAIN SIGHT
Trendy adult camouflage print
tee is made of 100% ringspun
cotton in sizes up to 2XL.
Available from Alstyle Apparel,
asi/34817
5
6
7. HELP HIM KEEP HIS COOL
Great with a logo, this men’s
short sleeve crew neck shirt
has a contrasting collar and
side panels, as well as a horizontal chest panel. Featured
in techno-dri coolbest fabric.
Available from Bishop the
Garment Co., asi/40585
8. CAP IT OFF
Low profile unstructed cotton
twill makes up the washed cap
look. Features a sandwich bill,
contrasting stitch, self fabric
sweatband and a strap with
a brass buckle and grommet.
Available from Mega Cap Inc.,
asi/70434
8
9. DUDE!
7
Get incentive winners ready
for the slopes with this 5.5
oz. preshrunk cotton T-shirt,
compressed into a snowboard
design. Available from Simply
Smashing, asi/87425
10. FOR FASHIONISTAS
Luxurious silk reversible scare
is great worn both as a traditional neck scarf or as a classy
hair band. Available from
Symphony Design, asi/90452
9
10
11. SIMPLE & SOFT
Junior sheer jersey ringer
tee is made from 60/40
ringspun cotton/polyester.
Now comes in longer length.
Available from Alstyle Apparel,
asi/34817
12. BOLD & TRENDY
Junior hooded full-zip fleece
will appeal to trend-setting
gals. 80% ringspun cotton/20% polyester. Available
from Bella, asi/39590
11
12
46 SUCCESSFUL PROMOTIONS November 2007
BG Apparel.indd Sec8:46
10/10/07 10:07:56 AM
BUYERS’ GUIDE
awards &
recognition
N
eed a plaque to reward a top performer? You can certainly find one, but
before you do, why not consider something a little different, such as an
award made of aluminum or another cool material.
“Awards have evolved,” says Peter Elliffe, manager of Crystal World Inc., an
awards supplier. Customers have become more involved in the design and layout
of awards and as a result, Elliffe says, suppliers are offering more innovative designs
including custom shapes and unusual materials, such as chrome.
Whether you’re looking for something understated (perhaps a years-of-service
award for a modest employee) or over-the-top (for the boastful-but-fabulous sales
rep), you’ll find it here in our list of top picks.
1
1. A HOLE IN ONE
If you’re planning a golf tournament, nothing says “bragging
rights” better than this crystal
golf tower, which stands 7 1/2”
high. It’s a standout award for
the winning team. Available from
Crystal World, asi/47818
2. IT’S A KEEPER
This striking award features a
gold-plated brass base, sparkling
columns to support a 3/16” thick
acrylic plaque and a handsome
embossed medallion. This is
an item that will have staying
power on an executive’s desk or
bookshelf. Available from Tropar
Manufacturing, asi/92240
3
3. A STUNNER
There’s a definite “Wow” factor
to this sophisticated plaque fashioned in random-sanded aluminum with a glass front panel that
proclaims your recipient’s worth
to everyone in sight. Available
from Visions Awards, asi/93986
4. GLOBAL RECOGNITION
2
Put the year’s top rep on top
of the world with this striking chrome metal globe, supported by three inspirational
figures. Includes a handsome
base with a 4” x 1” metal plate
that can include a personal
message. Available from Minya
International, asi/71370
4
November 2007 SUCCESSFUL PROMOTIONS 49
BG Awards.indd Sec2:49
10/9/07 9:30:59 AM
BUYERS’ GUIDE
awards
&
recognition
5. STAR CRAZY
Even though this Star Shaped
Award makes a fabulous paperweight, it’s so stunning the recipient may decide to mount it on a
wall plaque. It can be engraved
with a logo or message.
Available from Time Products
International, asi/91320
5
6
6. SAY IT WITH CRYSTAL
This diamond-shaped crystal
award produced for State Farm
incorporated deep-surface
etching and suspended image
laser engraving. The result:
an eye-catching conversation
piece. Available from Crystal
Sensations, asi/47787
7. NOT YOUR AVERAGE
PAPERWEIGHT
7
Six bright colors make this oval
paperweight a true standout.
Available from Moderne Glass,
asi/71920
8
8. THE OPPOSITE OF OSTENTACIOUS
Minimalists rejoice! Your time has
arrived with this simple, stainless
award which still offers plenty
of room for expression with its
unique jade-tinted “window of
opportunity.” It’s machine made
and highly polished yet surprisingly affordable. Available from
J Charles Crystalworks, asi/62985
9
9. HOUSE CALLS NOT INCLUDED
You don’t often see the old
doctor’s medical bag these days,
but it’s still a warm and wellregarded symbol of the profession. This version has been
re-created in bronze to produce
a unique award for physicians
and health providers. Available
from West Art, asi/96573
10
10. EAGLE WATCHER
Send your salesperson soaring
with this 24K gold electroplated
eagle with a black marble base
and brass inscription plate.
Available from R S Owens & Co.,
asi/75530
11. IT’S TEMPTING
11
You’ll want to bite into this red
delicious apple award, stonecast
in vibrant shades of red, gold
and black, and laser engraved.
An apple for the teacher, perhaps? Available from Marketing
Promotion Image, asi/68833
12. STAMP OF APPROVAL
You don’t have to be a stamp
lover to appreciate this matted
leadership award that contains
an inspirational quote and a genuine out-of-print-historic postage
stamp. Comes with a certificate
of authenticity. Available from
Piller Industries, asi/78120
12
50 SUCCESSFUL PROMOTIONS November 2007
BG Awards.indd Sec8:50
10/9/07 9:31:47 AM
BUYERS’ GUIDE
bags
T
here have never been so many options in the bags and luggage arena. Tote
bags now come in all shapes and sizes, often multitasking by offering room
for water bottles and other accessories. Small carry-on bags are often replaced
by duffels and backpacks in all sorts of cool materials. And luggage engineers have
been working overtime, coming up with some of the most functional choices ever
seen. One thing’s for sure: Bags and luggage make great gifts, whether you’re offering
them as trade show premiums or as incentive rewards.
1
3
1. A CLASSY INCENTIVE
Sales reps will go first class even
if they’re seated in economy with
this roller bag, which features a
zip-off main body, an accordion
style bottom compartment and
a front pocket for papers and
boarding passes. Available in
leather from Clava American,
asi/45335
2. FOR COOL CATS
This nifty Soho bag travels anywhere in style. Available from
Lanco Corporation, asi/66224
3. A PLACE FOR EVERYTHING
Help clients stay organized with
this uniquely styled leather case
that holds it all, with pockets for
a digital camera and travel documents and a clear I.D. passport
pocket. Available from Emporium
Leather/The Royce Collection,
asi/52390
4
2
4. PICK YOUR PRINT
This tri-fold amenities kit bag is
available in a variety of unique
fabrics including tapestry, tartan
plaid, ballistic and microfiber as
well as cotton and animal prints.
It includes three roomy pockets
and a Velcro loop for openaccess hanging. Available from
Cross Canvas, asi/47541
5
5. IT TAKES A LICKIN’
This duffel is built with solid-asa-rock denier nylon and strength
tested parts and accessories
tough enough to withstand the
most tenacious of journeys.
Available from Ad Products
Bazaar, asi/31522
52 SUCCESSFUL PROMOTIONS November 2007
BG Bags.indd Sec2:52
10/10/07 9:54:01 AM
BUYERS’ GUIDE
bags
6
7
6. HACKERS BEWARE!
This innovative messenger bag
protects messages via a wireless
security shield that protects cell
phones and PDA’s from hackers
and viruses. Its zippered expansion gusset allows for 2” variation
in depth and its innovative waist
belt tucks away when not in
use. Available from Mobile Edge,
asi/71854
7. HANG IT UP
A two-stage Pullman handle,
interior locking hanger clip, long
garment folding panel, zippered
wet-dry pocket and two hanger
hooks make this garment bag one
of the most useful on the market.
Available from Ogio International,
asi/74773
8
8. DON’T FORGET THE WINE
Reward hard workers with this
Maxam Backpack, which contains
a 17-piece picnic set for two
complete with bottle opener, cutting board and detachable wine
holder. Available from Redline,
asi/81133
9
9. LOOKING SMART
10
Pendleton’s Chinle patterned wool
blend fabric with full grain leather
trim makes this weekender special. Features include rolled leather handles, a reinforced leather
bottom and a removable shoulder
strap. Available from Pendleton
Woolen Mills, asi/77058
10. FLY LIGHT
These days with overloaded
airports and interminable flight
delays it’s more important than
ever to travel light. You can start
with this almost weightless Vista
Super Light 22” wheeled packing case that features a roomy
interior and an exterior gusseted
pocket and shoe bag. Available
from RHB Marketing, asi/80274
11
11. THIS IS YOUR CAPTAIN SPEAKING
This aviator rolling bag that
looks just like the one airplane
pilots wheel on board. It comes
with internal shoe pockets and
an adjustable attachment strap
that allows for multiple add ons.
Available from Golden Pacific
International, asi/55549
12
12. A TOUCH OF COLOR
Meeting attendees will look
snappy in these royal grey totes
with either blue, pink or red
accents. Available from Windy
City Products, asi/97284
November 2007 SUCCESSFUL PROMOTIONS 53
BG Bags.indd Sec2:53
10/10/07 9:55:09 AM
BUYERS’ GUIDE
calendars
S
ure, calendars help employees and clients keep track of important dates.
But they can serve other purposes, too, such as keeping time (see the clock
calendar below) or giving budding cooks ideas for their next meal (see the
recipe calendar on page 45). Their most important function: Keeping your company
or organization in the recipient’s mind 365 days a year.
1. DOWN TO THE MINUTE
Touted as world’s only clock
calendar, this high-quality European clock features
accurate clock movement on
the top panel of the calendar.
Available from A7CLOCK,
asi/35400
3
2. SUPER PLANNER
Featuring premium bondedleather from Spain, this portfolio-style weekly appointment
calendar/planner comes with
leatherette monthly tabs and
is organized in 1/2 hour
increments. Printed on 60 lb.
premium Eucalyptus paper.
Available from JournalBooks/
TimePlanner Calendars,
asi/91340
3. FOR 10 YEARS OF SERVICE
(OR 20, OR 30)
1
Great for an anniversary gift or
other commemorative event,
this silver-plated double frame
features seven perpetual calendar cards. Available from
American Intercontinental
Trade Group, asi/35530
4. EYE-CANDY
Great for decorating an office,
this 100% natural cotton muslin wall calendar looks pretty
anywhere. Features a wooden
dowel at the top and bottom.
Available from AdCapitol,
asi/31260
2
54
4
SUCCESSFUL PROMOTIONS November 2007
BG Calendars.indd Sec2:54
10/9/07 9:50:28 AM
BUYERS’ GUIDE
calendars
This 13-month calendar features
popular drink recipes that are sure
to last the whole year. Great for
any bar or restaurant promotion.
Available from Hotline Products,
asi/61960
6
6. FORE!
Great for country clubs, businesses, or anyone that plays…or
attempts to play the game.
Composed of funny quotes from
the pros, plus golf tips and facts.
Printed on golf paper with a
matching cover design.
Available from Fundcraft
Publishing Inc., asi/55530
5
7. A LITTLE OFFBEAT
Give clients something hip and
fun with this retro flip calendar ball. Features both the day
and date. Available from Webb
Company, asi/95838
8. CONVERSATION PIECE
7
Just turn the blocks each day
for a fun calendar that sits
atop a desk. All numbers are
laser engraved. Available from
Washington Promotional Group,
asi/95333
8
9. FOR FOODIES
Whet someone’s appetite with a
thirteen-month calendar featuring
a different recipe and photo each
month. Printed on 60lb. gloss
paper stock with a UV coated
cover. Available from Triumph
Calendars/Norwood, asi/92185
10. YOUR NAME, EVERWHERE
This high quality calendar is
printed on 80-pound gloss cover
stock, featuring eye-catching photography and ad copy space on
each page. Available from Elliott
Calendar, asi/51950
11. IT’S MAGNETIC
Employees won’t miss sending
cards on special days with this
magnetic calendar that features
major holidays. Perfect to pop up
on a file cabinet. Available from
Graphco Line, asi/57956
9
11
10
November 2007 SUCCESSFUL PROMOTIONS 55
BG Calendars.indd Sec2:55
10/9/07 9:50:51 AM
BUYERS’ GUIDE
executive
gifts
I
f you’re looking for something that has staying power on an executive’s desk,
don’t skimp on price: You’re going to want something that’s made of quality
materials and can also function as a conversation piece. One hot option: a desk
fountain that will bring a calming atmosphere to a harried client’s office. While
brown and black remain popular colors for desk accessories, “don’t shy away from
color,” advises Michele Claure, desk accessories expert for Action Line/Norwood,
a promotional products supplier. For example, Claure is seeing a demand for purple
accessories in the pharmaceutical market, which seems to gravitate toward the color.
Whatever you choose, don’t forget to include your company’s logo in a tasteful way,
and you’ll have unlimited exposure for years to come.
3
1
This Galileo desk thermometer
with multi-colored spheres that
measure temperature makes
a unique gift for customers.
Available from Prime Resources,
asi/79530
2
2. BRING ON THE HEAT
Send basketball fanatics a desk
clock featuring their favorite
basketball team. It’s available in a
variety of NBA team colors and
logos and will remind recipients
of their favorite team (and your
company) every minute they’re
on the job. Available from Custom
Engraving, asi/47942
3. OFFICE OR SPA?
Your busy rep doesn’t have time
to hit the spa—but she can pretend she’s at one right at her desk,
with this slate fountain. Just add
water and let the calming begin.
Available from The Premium
Connection, asi/79370
3
November 2007 SUCCESSFUL PROMOTIONS 57
BG Desk Access.indd Sec2:57
10/9/07 2:56:59 PM
BUYERS’ GUIDE
BUYERS’ GUIDE
executive
gifts
5
4. KNOW WHEN TO FOLD ‘EM
4
Once opened and unfolded, this
Fold’N Hold desk accessory transforms itself into a mobile cellphone
holder that’s perfect for desktop
use. It’s lightweight and fits into
a #10 envelope when flat; perfect
for mailing. Available from Jornik
Manufacturing, asi/63549
5. CALLING ALL KEEPSAKES
This keepsake box is just that, a
place for things that clients just
want to pull out and look at. It
opens to reveal an ultra-suede
lining to protect their finest possessions. Available from Leeman
Designs Of New York, asi/66920
6. FOR TYPE ‘A’ PERSONALITIES
Multiple trays that slide open make
this desk organizer a special favorite among organizational fanatics.
It features four compartments
and a handy accessory slot, and it
comes pre-packed with scissors, a
6” ruler, a stapler, paper clips and
an eraser. Available from Action
Line/Norwood, asi/31010
6
7
7. KEEP THEM GUESSING
Is it a clock or a thermometer?
This Thermo-Clock will keep you
guessing as it spins and changes
functions. Available in a shiny
chrome and matte finish combo.
From Logomark, asi/67866
8. FOR A-LISTERS
This classy executive set includes
a blue ink pen, name card and
memo holders, memo pad, pen
holder, clock and letter opener, all
in gleaming silver. Available from
Impressline, asi/62479
8
9. NICER NOTES
Help clients avoid nests of sticky
notes cluttering their desks by
presenting them with this elegant
leather-like case that contains
memo paper and sticky notes
in bright neon colors. Available
from Hit Promotional Products,
asi/61125
9
10. FLOWER POWER
10
Got a client with a green thumb?
This pen desk caddy with a clear
miniature vase is perfect for
showcasing freshly-cut flowers.
Send it with a note predicting
a blossoming relationship with
your company. Available from AP
Specialties, asi/30208
11
11. ROCK AROUND THIS CLOCK
This little rockin’ guy comes with
a guitar and wild hair, and he’s
functional, too: The hair doubles
as a desk duster. How cool is
that? Available from Points Of
Light, asi/78825
58
SUCCESSFUL PROMOTIONS November 2007
BG Desk Access.indd Sec8:58
10/9/07 2:59:58 PM
BUYERS’ GUIDE
drinkware
W
hether your client is a serious latte swigger or a water-chugging jogger,
you can’t go wrong with drinkware as a gift. Water bottles and coffee
mugs are always safe choices, but why not spice it up a bit and opt for a
funky glass. We like the champagne flute (next page), which lights up in your favorite
hue (the color of your company’s logo, perhaps?) With many sizes, shapes, and colors
to choose from, simply put your logo on your favorite pick and get your business
name into the hands of potential consumers.
1
1. ON THE ROAD WITH JOE
Keep the sales staff alert while
driving from client to client
with a hot cup of coffee in this
double-wall stainless-steel travel
mug. Features a chrome thumb
side lid and mirror high-polished
base. Available from Moderne
Glass, asi/71920
3
2. FOR LINKS LOVERS
Here’s a classy way to treat golfers at your next outing: give each
player a FairwayTM non-lead,
mouth-blown crystal glass. The
unique style will certainly have
guests talking. Available from
Sterling Cut Glass, asi/89663
3. KEEP ‘EM AWAKE
Start sales meetings off on the
right foot by presenting each
employee with a 14 oz. coffee
mug. Features a push-on lid and
a double-wall/stainless-steel
outer shell. Comes individually
boxed. Available from Bullet Line,
asi/42424
4. THIRST-QUENCHER
If a walk-a-thon is in the company’s future, don’t start the clock
until each walker has this polycarbonate water bottle in hand.
The 18 oz. bottle is made with a
stainless-steel base, a screw-on
lid, and plenty of room for an
imprint. Available from Bullet
Line, asi/42424
2
4
60 SUCCESSFUL PROMOTIONS November 2007
BG Drinkware.indd Sec2:60
10/9/07 3:01:15 PM
BUYERS’ GUIDE
drinkware
5. YOUR NAME IN LIGHTS
Light up the night at company
functions with this 12 oz. glow
cup. A blast of color helps to promote the company logo.
Available from Chemical Light,
asi/44888
5
6
6. FOR FIRESIDE POWWOWS
This lightweight, 22 oz. stainlesssteel water bottle keeps water
fresh, with no metallic aftertaste.
Great for camping and backpacking. Available from Adimages
Promotional Group, asi/31969
7. A PLACE TO STORE ASPIRIN
This 22 oz. polycarbonate water
bottle has not only a removable
lid on top of, but a secret compartment/pill box on the bottom
of the bottle. A great gift for
health care providers. Available
from Dard Products, asi/48500
8
8. FEEL THE GLOW
7
In the mood for a celebration?
Dazzle guests with drinks served
in a custom glow classic martini
stem. Available from Moderne
Glass, asi/71920
9. IT’S SEE THROUGH
Warm up cool prospects with
some cocoa or gourmet coffee,
along with this 18 oz. barrel mug
made from non-lead, mouthblown crystal. Available from
Sterling Cut Glass, asi/89663
10. PUSH AND SIP
Featuring an easy, push-button
release and snap-catch closure,
this 24 oz. polycarbonate and
stainless-steel water bottle offers
a locking lid and carabineer bottle
ring. Great for hikes or outdoor
team building events. Available
from Promobiz, asi/79903
9
10
11. DRINK UP!
Let employees get their hands
on this 17 oz. stainless-steel mug.
With rubber around the bottom
and top of the cup, it makes it
easy to drink every last drop.
Laser engraving available.
Available from Calibre, asi/43422
12. COLORFUL BUBBLY
Create the perfect party favor
with this champagne flute featuring three LEDs to create seven
color combinations. The clear
acrylic frame enhances the glowing light. Available from Chemical
Light, asi/44888
12
11
November 2007 SUCCESSFUL PROMOTIONS 61
BG Drinkware.indd Sec2:61
10/9/07 9:33:50 AM
BUYERS’ GUIDE
electronics
F
orget photo albums. These days, most busy executives are viewing – and
showing off – their photos on digital picture frames that sit on their desks.
They’re listening to music on their MP3 players, surfing the Web on their
phones, and using USB drives to share news and information with clients. Tap into
the all-things-tech craze and choose some of these items to reward employees and
get the attention of hot prospects.
1
1. THE MAGIC TOUCH
Touch the screen on this futuristic MP3 player to access MP3,
WMA, and WAV music formats,
MPEG-4 video formats, an FM
radio, a JPEG picture browser,
e-books, game functions and
foreign language translators.
Available from Jump Promos,
asi/63675
2. PHOTO RECALL
This 7-inch digital picture frame
comes with onboard memory, so
it’s ready to go right out of the
box. It displays photos in individual format and you can even use
it to play video and music files.
Available from KTI Networks,
asi/63776
3
3. HAVE LAPTOP, WILL TRAVEL
2
Give globetrotting sales reps
and on-the-go executives this
USB Laptop Travel Kit and they’ll
never be frantically searching for
their laptop accessories again.
Includes numeric keypad, flexible
keyboard light, retractable VoIP
headset and microphone, fourport USB hub, retractable RJ-45
cable and optical mouse, all
stored neatly in a protective zippered case. Available from The
Shaper Image, asi/86620.
4. IT RECOGNIZES YOU
Even Jason Bourne would have a
hard time outwitting this biometric flash drive that’s the ultimate
in secure storage protection.
Plug it in, swipe your finger, and
you’re ready to go. Available
from Edge Tech, asi/51690
4
62 SUCCESSFUL PROMOTIONS November 2007
BG Electronics.indd Sec2:62
10/9/07 3:02:16 PM
BUYERS’ GUIDE
electronics
5
5. LIGHT MY KEYBOARD
A colorful LED background
makes this light up keyboard the
perfect accessory for work or
gaming. Complete with Windows,
PS/11 and USB interfaces and a
backlight that can be turned on
and off with the push of a button.
Available from Dard Products,
asi/48500
6
6. THANKS FOR THE MEMORIES
Want clients to remember you?
Try giving this uniquely-shaped
USB multi-color cap memory
drive with unlimited color options
and available memory sizes from
128 MB to 8GB. Available from
iClick Electronics, asi/62124
7. CALLING ALL SPORTS FANS
These digital four megapixel
camera binoculars are great for
watching football games and
other sports. Present them to
your client with a logoed seat
cushion and you’ll be an allstar. Available from Giftronics,
asi/56778
7
8
8. HEADLINE NEWS
When a user plugs in this USB
widget drive, a window opens
to display news you’ve selected
for their benefit. Unlike simple
pop-ups, it features active content including flash movies and
PowerPoint demos. Available
from Flash By Design, asi/54573
9. IN THE MOOD
This unique acrylic mood light
radio cube entertains clients
with acoustic radiance via an
AM/FM radio and four sound
and light modes activated by
turning the cube on each of its
sides. Available from Advantage
Industries, asi/31570
10. FOR THE DIRECTIONALLY
CHALLENGED
Magellan Maestro 4050 GPS electronic navigation system features
a large full-color display, voice
command and control, live traffic
functionality and Bluetooth compatibility. Available from Power
Sales and Advertising, asi/79083
9
10
11. SMILE
Webcam features an f2.8 lens
with a 52 degree view angle.
Compatible with both desktop
computers and laptops. Available
from iClick Electronics, asi/62124
12. WEATHER WARNINGS
11
Send salespeople on the road
with this three-LCD-dial instrument panel that provides compass and barometric readings,
weather forecasts and ice warnings. Available from Sharper
Image, asi/86620
12
November 2007 SUCCESSFUL PROMOTIONS 63
BG Electronics.indd Sec2:63
10/9/07 9:18:17 AM
BUYERS’ GUIDE
food &
beverages
T
here are two reasons to give gourmet goodies as corporate gifts. Reason
number one: They’re great for sharing, whether you’re gifting an office team
or your client’s entire office. Reason number two: Who doesn’t like food?
Don’t just head to the local gourmet store if you’re looking for a tasty gift, though.
Select something that can be logoed or comes in creative packaging that displays
your branding message. One of our favorites: personalized lollies (see below) that sit
in a jar. Give your client a whole bunch of them, and she’ll display them (and your
company’s name) before they’re gobbled up.
1. FOR NUTTY CLIENTS
Inside this box lucky recipients
will find both candy coated
almonds and milk chocolate
truffles filled with caramel or
chocolate. The truffles can be
imprinted with a logo. Available
from Taylor & Grant Specialties
asi/90667
1
3
2. FOR NATURE LOVERS
These gourmet cookies not only
melt in your mouth, they come in
a snazzy 12 oz. gourmet cookie
tin. They’re rich and tasty and
they’re made from all natural
ingredients. Available from Brans
Nut Company, asi/41590
3. YOUR PEANUTS ARE ON FIRE
Five-alarm spicy peanuts ring
are the centerpiece of this nutty
assortment featuring more than
1 1/4 pounds of jumbo cashews,
California pistachios and chocolate covered raisins, all tied
together with a bright gold ribbon. Available from Maple Ridge
Farms, asi/68680
4. SAY IT WITH A LOLLY
Your logo will be visible when
your client stows these personalized lollies in a stylish, hexagonshaped clear glass jar. Flavors
include watermelon, raspberry,
cherry, passion fruit and a host
of other taste delights. Available
from Sugar Sugar, asi/90034
4
2
64 SUCCESSFUL PROMOTIONS November 2007
BG Food & Beverage.indd Sec2:64
10/9/07 9:03:32 AM
BUYERS’ GUIDE
food &
beverages
6
5. FEELING LUCKY?
This ginormous fortune cookie is
dipped in white chocoloate and
covered in confetti sprinkles, and
has a custom message inside.
The cookie measures more than
11 inches and weighs just under
one pound. Available from Good
Fotunes, asi/57689.
6. COMMUTER STOP
Commuters will love this travelfriendly set that includes a tumbler, a commuter mug with a full
handle, gourmet blend coffee and
pecan candies. Comes in a classy
presentation case. Available from
Crown Products, asi/47700
5
7. YOUR LOGO IN CHOCOLATE
Bring the art of personalization
to a sweet new level by imprinting your name, message, logo or
photo directly on these delicious
chocolates and surrounding them
with a selection of popular confections. Available from Munson
Candy Kitchen, asi/72728
8
8. DID SOMEONE SAY ‘GODIVA?’
Clients will only want to share this
box of 36 different Godiva Belgian
chocolates with their closest of
friends. Our favorite is the milk
praline heart. Comes in a striking
bronze box with customized card
and bow. Available from Godiva,
asi/57612
7
9. MINT MADNESS
Picture cool creamy mints
blended with buttery richness.
Order them in resealable gift bags
with window pouches so you can
see them. Then try ever so hard
to avoid ripping them open to
devour them before you hand
them out to clients. Available from
Hospitality Mints, asi/61820
10
10. EDIBLE ELEGANCE
9
This bar is a tasteful combination of Belgian light and dark milk
chocolates, skillfully engraved
with your logo and packaged in
an elegant gift box. Available from
Chocolate! Chocolate!, asi/44897
11. FLOWERS INCLUDED
Want to send flowers and chocolates? This chocolate rose and
vase combo includes 15 ounces
of delicious flower-sculptured
chocolate in a gold or silver
presentation box with a clear lid
and stretch bow. Available from
Chocolate Inn, asi/44900
12
12. FOR MOVIE NIGHTS
Thank your sales rep’s family by
sending home this three-way
popcorn tin, featuring cheddar
cheese, old fashioned caramel
and traditional buttered popcorn.
Send along some candy and
tickets to the local movie rental
store and you’ll practically be a
celebrity. Available from Mid-Nite
Snax, asi/71685
11
November 2007 SUCCESSFUL PROMOTIONS 65
BG Food & Beverage.indd Sec8:65
10/9/07 2:10:05 PM
BUYERS’ GUIDE
gift cards
W
hen you’re not sure who the recipient is – or you just don’t know
your client or employee that well, a gift card is a great route to go.
It’s also a great choice for spontaneous rewards. Simple stow a few in
your desk and hand them out to the next employee who closes a big deal, makes
a cost-saving suggestion or otherwise knocks your socks off. When presenting a
card, choose one that can be branded with your logo or message, or packaged with
a card or personalized note.
1
1. HIT THE MARK
Thank customers, reward your
team and attract new business
with Target GiftCards, available
in amounts from $1 to $2,000.
Redeemable at 15,000 Target
and SuperTarget stores or
online at Target.com. Available
from Target Financial Services,
asi/20070.
3
2. SEND THEM PACKING
Best Western’s Travel Card
allows recipients to fit 80
countries in your wallet. Travel
cards are accepted at all of
Best Western’s 4,100 properties
worldwide and they never expire.
Available from Best Western,
asi/20020.
3. SHOP ON
2
Reward achievement among
the shopoholics on your list
with the TJX Gift Card, redeemable at four stores (TJ Maxx,
Marshalls, HomeGoods and A.J.
Wright) and over 1,900 locations
nationwide. Available from TJX
Incentive Sales, asi/20060.
4
4. CALLING ALL TECHIES
Finally, your top rep can buy the
flat-screen TV she’s been coveting with this Best Buy gift card,
redeemable at any Best Buy
store nationwide. Can be branded with your company logo. No
expiration date or maintenance
fees. Available from Best Buy,
asi/20010.
66 SUCCESSFUL PROMOTIONS November 2007
BG Cards.indd Sec2:66
10/10/07 10:51:30 AM
BUYERS’ GUIDE
5
gift cards
5. R&R
Thank employees for all of the
overtime they put in with a
SpaWish gift certificate, redeemable at more than 1,500 spas
across the country. Recipients
simply consult a spa directory to
see which spa is closest to their
home or office and call to make
an appointment for a massage,
facial or other pampering treatment. Available from SpaWish.
com, asi/20050.
6. CHA-CHING!
7
This gift card can be used virtually everywhere in the U.S. that
accepts American Express cards.
A perfect choice for hard-tobuy-for clients Available from
American Express Incentive
Services, asi/35498.
8
7. MEMORY MAKER
Make it easy for people to share
their memories with photo prints
from Snapfish. Take advantage of
digital technology; where users
upload their digital photos and
receive 5”X7” prints in the mail.
Available from Magnet, asi/70303
8. FOR SNAPPY DRESSERS
9
Recipients can use this Lands’
End gift card to shop via phone,
online or at Sears stores. Choose
from men’s, women’s and kids’
clothing along with a line of luxurious home fashions. Available
from Lands’ End, asi/20040.
9. SERIOUS PAMPERING
In a rush for a gift? WaySpa
Gift Certificates can be used at
more than 1,000 participating
spas throughout the country.
Corporate customization is available, and e-certificates can be
delivered directly to the recipient via e-mail. Available from
WaySpa.com, asi/20080.
10
10. INSTANT ENTERTAINMENT
11
Twentysomethings will love this
gift card, which offers wallpapers,
music tones and cellular games
for any cell phone. The back of
the card features the company’s
Web address. From there, recipients click on a link to go to the
music site. If a company doesn’t
want the link on their web page,
then a jump page can be created
to host the link. Available from
CFS Promotions, asi/42989
11. GOOD EATS
12
Treat someone to a delectable
gift certificate good for three
delicious items ranging from
chocolate covered nuts to gooey
brownies. Available from Maple
Ridge Farms, asi/68680
12. TGIF
Reward team members for a
great quarter with a T.G.I.Friday’s
Gift Card, which can be redeemed
at over 590 restaurants nationwide. Available from Carlson
Restaurants, asi/20030.
November 2007 SUCCESSFUL PROMOTIONS 67
BG Cards.indd Sec2:67
10/9/07 4:08:02 PM
BUYERS’ GUIDE
golf gear &
accessories
W
ho says golf is strictly about the swing? Any golfer worth his or her salt
knows that the key to success on the green is all about the look. Having
the right clubs, sporting the right hat, and using the right bag are an
important part of the game. Offer some of the goodies in this showcase to your
team members or clients, and they won’t care whether their next shot is a birdie or
a bogey.
1
3
1. OLD STANDBY
A classic gift, this quality golf
towel features a grommet and
hook. Available from Logomark,
asi/67866
2. IMPROVE YOUR GAME
(AND YOUR LOOK)
Keep the glare out of the game,
with these shiny black frame
sunglasses. The UV-protected
Eagle vision 2 dark lens enhance
contrast at the green part of the
color spectrum, making it easier
to see difficult breaks in the
green. Case included. Available
from Field Manufacturing,
asi/54100
4
3. IT’S PERSONALIZED
This putter is handcrafted from a
single block of exotic hardwood
and is custom laser engraved
with names and logos. This is the
ultimate personalized golf award.
Available from Olde Master
Originals, asi/74975
4. CLUB COOLER
2
The perfect cooler for the course.
Holds golf tees, balls, scorecard
and sunglasses and has dual
insulated hot/cold compartments. Available from GA Golden
Pacific Intl., asi/55549
68 SUCCESSFUL PROMOTIONS November 2007
BG Golf.indd Sec2:68
10/9/07 9:27:18 AM
BUYERS’ GUIDE
BUYERS’ GUIDE
golf gear &
accessories
5
6
5. A TOURNAMENT STAPLE
Help players keep their eyes on
the green and out of the sun
with this brushed cotton visor
with sandwich bill. Available from
Impact Action Golf Company,
asi/42424
6. BAG IT!
A great gift for the employee of
the month, this sturdy golf bag is
made from 150 denier polyester
and 420 dobby diamond nylon.
Includes three-way club dividers,
zippered rain hood, a Lift Grip
integrated trunk handle, fleecelined valuables pocket, and an
internal cell phone pocket. 36.5”
high. Available from Sanmar,
asi/84863
7. NEAT AND TIDY
Don’t let a golf ball go astray
on the green. Come prepared
with this handy golf tool featuring a ball marker, divot repair,
and other extras. Available from
Calibre, asi/43442
7
8
8. WHAT’S A LITTLE RAIN?
Don’t let rain sabotage your tournament. This Windbrella features
a single canopy golf umbrella,
measuring 62”, as well as a lightweight fiberglass frame. Includes
an ergonomic PVC soft feel handle and matching sheath.
Available from Windbrella,
asi/97247
9
10
9. GET A GRIP
Help clients get a good grip on
the game with this Titleist PermaSoft glove featuring genuine
Cabretta leather.
Available from Par One Inc.,
asi/75912
10. A SHOE-IN
Keep shoes shiny and new
with this Nike nylon shoe bag.
Features a full zipper opening,
vented mesh, a convenient side
pocket, and a soft gripper handle.
Available from Par One Inc.,
asi/75912
11. PUT YOUR LOGO ON ’EM
Oversized golf tee pens in natural wood or plastic. From HBC
Global, asi/58805.
12
11
12. A LASTING MEMORY
Help clients remember the big
day with this 3 1/2” x 5” photo
frame, featuring embossed and
debossed golf lingo in brushed
aluminum, complete with felt
backing and glass front. From
IMC, asi/62820.
November 2007 SUCCESSFUL PROMOTIONS 69
BG Golf.indd Sec2:69
10/9/07 2:12:17 PM
BUYERS’ GUIDE
eco-friendly
products
C
reate a culture of environmental responsibility right in the office, when
choosing client gifts, incentive awards, and employee prizes. One can find
apparel made from bamboo (some say it’s the earth’s most perfect fabric),
rulers made from recycled plastic, and an entire assortment of other earth-friendly
products. With this lineup of hot options, it’s never been easier to ‘go green.’
1. A SOFT TOUCH
Feel cozy and relaxed in this
Bella ladies’ short sleeve, crew
neck T-shirt. The super-soft, baby
jersey knit fabric is made from
100% organic combed ring-spun
cotton. Available from Staton,
asi/89380
3
2. ANTS NOT INCLUDED
1
Perfect for a picnic outing, each
cooler is made of 600 Denier
polyester/PVC and comes with
matching 7” handles. A single-zippered main compartment with
aluminum foil insulated interior
keeps treats cool. Made from 25%
post-consumer recycled products.
Available from Avaline, asi/37590
3. IT’S RECYCLED
Be eco-conscious at the next
trade show. This 3/8” lanyard
with J-clip is fully recycled from
100% post-consumer products.
Available from Lewtan Industries,
asi/67230
4. ZIP IT UP
This fabric-friendly fleece jacket
is made from recycled polyester
fleece. Showcases a full zipper
and is available in both men’s and
ladies’ styles up to 6XL. Available
from Bishop, asi/40585
2
70
4
SUCCESSFUL PROMOTIONS November 2007
BG Green Products.indd Sec2:70
10/9/07 9:43:29 AM
BUYERS’ GUIDE
eco-friendly
products
5. A NEW USE FOR CORN
5
Jot down notes with this environmentally-friendly pen made primarily from corn derivatives and
produced from 81.9% biodegradable materials. Plus, the resin used
in manufacturing reduces carbon
dioxide emissions. Available from
Prime Line, asi/79530
6. IT’S NOT COTTON
Clients will feel special when they
receive a bamboo, charcoal twotone jacquard knit top. Features
a 48% nano bamboo charcoal
yarn/52% polyester blend.
Available from Ash City, asi/37127
6
7. DON’T THROW IN THIS TOWEL
This woven towel was created
using an ecologically-friendly
patented manufacturing process.
Yarn is derived from a combination of recycled fibers and virgin
polyester or acrylic. No dyes or
other harmful chemicals are used.
Exclusive process yields deep
vibrant colors, gentle feel, and
extra absorbency. Available from
Gold Bond Inc., asi/57653
8
8. A DIFFERENT KIND OF GREEN
7
Show ’em the money! Or at the
very least, hand out these snazzy
pencils made from recycled
money. Available from MFG
Company, asi/84820
9. PAPER ON PENCIL?
How cool: a pencil that’s made
from 50% recycled paper, yet still
feels like wood. Features include
a red rubber eraser, and #2 lead.
When sharpened, the tip looks like
confetti. Available from Crown
Products, asi/47700
9
10. MAKE A DATE
Help employees keep track of
important dates with an environmentally-friendly monthly calendar. Printed on recycled paper
with soy inks, 12 imprinted sheets
are complemented with scenic
photos and plastic coated wire
binding. Available from Hotline
Products, asi/61960
10
11. A BETTER TOTE
Made from 25% post-consumer
recycled products, office staff can
carry their valuables in this tote
bag made of 600 Denier polyester. Features a large zippered
top and matching 13 1/2” handles.
Available from Avaline, asi/37590
12. EARTH-FRIENDLY RULER
This handy Eco-Green Fold ’Em
Up Ruler is made from 70%
post-consumer recycled plastic. Includes an imprint on each
square and folds up to 1/2”.
Available from Prime Line,
asi/79530
12
11
November 2007 SUCCESSFUL PROMOTIONS 71
BG Green Products.indd Sec2:71
10/9/07 9:43:52 AM
BUYERS’ GUIDE
watches &
jewelry
B
lame it on Generation Y: Watches have gotten much cooler. “To appeal
to the younger generation we’re using watches with techie features such
as chronographs and retrograde date movements,” says Anthony Farello,
president of Pedre Promotional Products Inc., a watch supplier. Also becoming
increasingly popular are oversized watches, watches with large leather cuff straps
and clip-on timepieces.
Another trend to note, according to Farello: “We’re seeing women’s watches
being marketed separately from men’s. An identical pair is no longer required.”
When making a watch purchase, many go the diamond route, but Farello says one
shouldn’t discount sporty timepieces as a corporate gift. “People have more active
lifestyles these days, and they want their watches to match their lives,” he says.
1
3
1. SPORTY WITH A TOUCH OF LUXE
The Saratoga embodies today’s
active lifestyles via an adjustable link bracelet, an easy to
read raised-marker dial, waterresistance to 100 feet and an
accurate Japanese quartz movement. Available from Pedre
Promotional Products, asi/76675
2. ENSEMBLE REQUIRED
This sleek quartz watch has slim
lines and comes in a classy gold
case. Perfect for an employee
anniversary or a client’s birthday. Available from Helbros
International/Jules Jurgensen,
asi/60420
3. RUN, DON’T WALK
This Triax Swift ADX Watch features analog and digital display
options and an s-shaped polyurethane strap that curves around
a runner’s wrist. Available from
VLC Special Markets, asi/75145
4
2
4. WELCOME TO THE CLUB
This pin has a sandblasted matte
gold background and 24 karat
two-tone plating. Perfect for
sales reps who want to proclaim
they’re in the President’s Club.
Available from Stone Enterprises,
asi/89850
72 SUCCESSFUL PROMOTIONS November 2007
BG Watches Jewelry.indd Sec2:72
10/9/07 4:14:26 PM
BUYERS’
BUYERS’ GUIDE
GUIDE
watches
& jewelry
5. BRAGGING RIGHTS
Promote business pride when
you present this die-struck timepiece, which can be customized
with your logo. Available from
The Selco Companies, asi/86230
5
6
6. I DO DECLARE
Use this custom declaration
necklace to inspire and motivate
at fundraising and team events
and convey your message at corporate functions. Available from
Avaline, asi/37500
7. FOR LADIES ONLY
7
Can’t make up your mind what to
give a female sales rep or client?
This “Sequin” design ladies watch
with genuine Swarovski crystals
and 23K gold accents will be
appreciated by anyone. Available
from Castle Merchandising,
asi/44315
8. CHARMING OPTIONS
This gold filled double loop
charm bracelet provides opportunities for additional levels of
award choices. Available from
Black Forest, asi/40620
8
9. IT TRAVELS WELL
9
Pocket watches are migrating
from pockets to belt loops, golf
bags and purses. This black dial,
stainless steel beauty comes with
a handy clip to make the journey easy. Features a three-hand
movement and chrome rotating bezel. Available from K & R
Precision, asi/63770
10
10. PICK YOUR BAND COLOR
A highly distinctive sports design
with a polished metal case and a
matte metal uni-directional bezel
sets this sport watch off from
competitors. Offered with seven
colors of nylon sport Velcro
bands. Available from Tomax,
asi/91435
11. AN ELEGANT CHOICE
This ladies Bulova bangle watch
has a jeweled Cabochon crown,
an elegant curved crystal and a
moisture resistant case. Available
from Bulova, asi/42427
12
12. POP GOES THE WATCH:
11
Flick the case and the watch
pops out. Watch features a
Japanese quartz movement, a
second hand and a scratch resistant mineral crystal lens. Available
from Ballanda, asi/38140
SUCCESSFUL PROMOTIONS
BG Watches Jewelry.indd Sec2:73
73
10/9/07 4:15:00 PM
BUYERS’ GUIDE
pens
“T
he newest thing in writing instruments has nothing to do with the products, it has to do with their uses,” says Lindsay Hoylman, a marketing
specialist for Leed’s, a promotional products supplier. As writing instruments increasingly become popular as corporate and anniversary gifts, Hoylman
says, the options have become even more varied, especially at the high-end level.
“We’re seeing a big demand for high-end gold plated and resin-based pens presented
in gift sets that create experiences for the recipients,” he says. The bottom line:
“Pens are making a name for themselves beyond mass giveaways or as an add-on
stationery items.”
1. SUPER PEN
It’s a bird, it’s a plane, it’s a
pen that coverts to a mechanical pencil with a turn of the
twist-action mechanism. Ideal
for techies, architects, engineers and anyone who went to
see Superman. Available from
Leed’s, asi/66887
1
2. CLEARED FOR TAKEOFF
This floating pen hovers like
a silver moon rocket above
its round magnetic base. It
features a chrome finish that’s
excellent for displaying your
logo. Available from Target
Industries, asi/90640
3. WHAT A SCENE
These push pen/keychains
feature funky rubber swishers
and colorful scenes. Customize
them with your own photos
and you’ve got a great trade
show giveaway. Available from
Courage USA, asi/46805
4. FOR SIGNING BIG DEALS
2
74
Impress big clients when its
time to sign the deal with this
jumbo metal cartridge pen.
Features an elegant twist
retractable ballpoint and bold
barrel colors. Available from
Hub Pen, asi/61966
4
SUCCESSFUL PROMOTIONS November 2007
BG Writing Inst.indd Sec2:74
10/10/07 10:14:13 AM