Publication - Business Matters Magazine

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ISSUE
64
M A T T E R S
M A G A Z I N E
Publication date 25 August
Next issue 29 September
w w w.businessmat t ersm ag az i ne.com .au
2014
See inside our innovation issue for ideas
to take your business to the next level.
YOUR SUNSHINE COAST BUSINESS MAGAZINE
10 Ways Print and Digital Media Can Work Together to Improve Your Business
editor’s note
EDITOR’S
NOTE
Are you innovative? These days, the fact is that unless we’re innovating within our
own industries, we’re standing still, and if we stand still long enough, we perish.
So we must be constantly moving, constantly moving forward.
What exactly is INNOVATION? According to the Oxford Dictionary it is :
NOUN
The action or process of innovating. A new method, idea, product.
with Vickie Magic
DERIVING FROM THE WORD INNOVATE
VERB
Make changes in something established, especially by introducing new methods, ideas, or products.
SCAN HERE TO
WATCH VIDEO
Introduce (something new, especially a product). A new method, idea, product.
Never fear
starting. Fear
never starting.”
Ryan Lilly.
Have a look at your business, have a look at your industry – what is the industry doing?
How can you do it differently? For Business Matters we know that we constantly
have to think outside the square, look for new ideas and ways of doing what we do
differently and think of new ideas constantly to put us ahead of our game.
For us our innovation is interaction – interaction within the pages of the magazine, through videos
etc, interaction with the magazine and the website, interaction between our readers and our
advertisers, helping them meet through our events, helping them to connect with each other. I
slam it home time after time, but people buy a product or a service from someone they know,
someone they like, someone they trust. Step one is that you must meet. Our innovation is that we
are catalysts in making that happen. Others do now, but we were the innovators for a magazine to
have a new issue launch every single issue, a party if you like, to celebrate and entice our advertisers
and readers to get together, being the first step towards creating business with each other.
We have to keep asking, “What else, What else, What Else?” over and over and over. What else can
you do within your business to innovate, to stand out, to be different, to become famous? It comes
back to creating a unique point of difference for you and your business. What’s yours? Is it constantly
being upgraded? Have a brain-storming meeting in the next few weeks with your team, invite some
of your top clients and come up with some new ideas and innovative ways of doing what you do.
Have a look at pages 6 and 15 in this issue to see a very innovative way of raising funds for a
cause you might be passionate about.
WE ASKED SOME OF THE BUSINESS MATTERS TEAM TO SHARE
THEIR FAVOURITE INNOVATIVE THING...
JASMINE SHARPE
LEISA-KAY FLEMING
DRANKO MAGIC
BRANDI WIKAIRA
ROBIN STOREY
Personal Assistant
Creative Director
…Drone cameras.They
give people the ability to
access difficult locations
without risking their lives
and capture points of
view that most people
have never seen before.
Business Development
Manager
Sub-Editor
…my iPhone because
it makes everything so
convenient from keeping
in touch with family and
friends to playing music –
almost everything is there
in the click of a button!
Photographer/Distribution
Operations Manager
… my Samsung because
I can book in for golf no
matter where I am.
…my iPhone because
I can manage my work
and personal life all
on one device.
…the video interviews
I do for my blog by a
way of ‘hangouts’
on Google+.
BUSINESS MATTERS 3
CONTENTS
Small Business of the Year: Business Matters Magazine
6 Local Stephen Boike creates a
crowd funding type platform
called UNITYAID, to help you
raise money for a cause.
Published by Matters Magazine
ABN: 95 131 837 833
P. 5444 4456
F. 5302 6609
Noel Burns House
18/21 Nicklin Way, Minyama
8 10 Ways print and digital media can
work together to improve your
business by STEVE GOODMAN.
Editor/Advertising Enquiries
Vickie Magic
5444 4456 or 0433 198 868
[email protected]
10 Innovation is a mindset, an
attitude, a culture by BRUCE
CONRAD WILLIAMS.
Photographer/Distribution
Operations Manager
Dranko Magic, 0408 751 863
[email protected]
13 What’s on for the YOUNG AT
HEART? Over 55’s activities
on the Sunshine Coast.
Business Development Manager
Brandi Wikaira, 0420 248 587
14 OUR TOP THREE APP FINDS
FOR YOUR BUSINESS ON THE
IPAD by Jasmine Sharpe.
Personal Assistant
Jasmine Sharpe,
[email protected]
15 Vickie Magic is raising funds
in an innovative way.
Creative Director
Leisa-Kay Fleming, 5444 4456
Writers, Columnists and Sub-editors
this issue: Amanda Gore, Amanda Oxley,
Dranko Magic, Ken Wright, Kimberley Lynch,
Mark Jamieson, Paul Barr , Paul Wilson,
Peter Gjersoe, Rod Richards, Steve Goodman,
Ted Fitzgerald, Vickie Magic, Vanessa Webster
Online, www.bmmag.com.au
Distributed from Beerwah to Noosa.
Readership approximately 34,500.
Proudly printed on the
Sunshine Coast by The Ink Spot Commercial
Printers, Maroochydore | 5443 5431
16 MENTORING BUSINESS
Innovation – Living Business Mind
Open by Rod Richards.
17 Sunshine Coast Small Business in
the land of Innovation by CCIQ.
18 Great Business Solutions –
TAFE QUEENSLAND EAST
COAST welcomes new General
Manager, Paul Wilson.
19 Ausfit – a true blend of business and
pleasure with a twist of generosity.
14
22 How to get and keep better clients
by PETER GJERSOE.
23 Sunshine Coast University
student Shianne Mohommed
shares her experience filming
SORIA MORIA.
25 Find out what multi-award winning
hair dresser Amanda Oxley from
Amanda Hair Design is doing that
innovative in Hair for Business.
29 - 46 MATTERS PAGES – These
pages are a fantastic way of getting
some great information about
all different industries, written by
someone from within that specific
industry. These pages are not self
promotional, they are intended
for inspiration and education.
34 CALENDAR – what’s happening
on the SunshineCoast?
47 PEOPLE BUSINESS WITH
KEN WRIGHT – Intuitive
Street Knowledge.
48 Have you been snapped at one
of these SOCIAL EVENTS?
Instead of your golf day sponsorship this year, why
not take the team on a local conservation volunteer
team building day. Ask us for pricing details.
Who are we?

Each year over 12,500 volunteers work in teams to: Plant more than 1 million
trees • Collect over 1,000 tons of native seed • Build and restore walking
tracks and boardwalks • Install conservation fencing • Complete 500 wildlife
surveys • Deliver in the order of a million hours of conservation volunteering
Ask about our
corporate membership
Conservation Volunteers is a national, not-for-profit
organisation with 21 offices throughout Australia.
Just $75/year.
Support your local conservation volunteers. Just $50 a month to have your logo here!
HAYCROFT
M A T T E R S
WORKPLACE SOLUTIONS
Keeping Employment Simple
www.conservationvolunteers.com.au
4 ISSUE 64
M A G A Z I N E
MATTERS
PAGES 29 - 46
NOT advertorial but
EDUCATIONAL INFORMATION
from inside specific industries.
6
50 What are these SUNSHINE
COAST LOCAL BUSINESS
PROFESSIONALS AND OWNERS
DOING THAT IS INNOVATIVE?
53 Tourism Noosa announce their new
initiative – the Welcome to Noosa
Customer Service Awards.
54 BM SPENDS A MINUTE
SOME LOCAL BUSINESS
PROFESSIONALS AND OWNERS
– do you want a free mini write up
in the magazine absolutely free?
Simply spend 30 minutes with us,
contact us on 5444 4456.
55 Hives Haven and Nano-Nouvelle
shine at PITCH COMPETITION.
56
Innovation through excellence
by Paul Barrs.
57 Wake up to the difference that
makes the difference. BUSINESS
WAKE UP by Amanda Gore.
58 DROPBOX establishes
office in Sydney.
59 Hosting major events can only benefit
a region’s profile – and the bigger
the event, the bigger the profile by
MAYOR MARK JAMIESON.
60 Numbers Business
62 ELECTRIC BIKE CENTRE
Expands on Sunshine Coast.
65 Jumping the river – THE LONG
TERM STARTS TOMORROW.
66 A list of OUR ADVERTISERS
29 EDUCATION MATTERS
Sunshine Coast Grammar School
30 WATER MATTERS
Phperfect
31 REAL ESTATE MATTERS
Belle Property
32 MEDICAL PRACTICE MATTERS
Wealthmed
33 PARTNERSHIP MATTERS
Partners Insync
35 HR MATTERS
HRM Contracting and Consulting
36 WEBSITE MATTERS
Web-Sta Affordable Web Design
37 BROKERAGE MATTERS
Savvy Business Sales
38 OUTSOURCING MATTERS
EzyVA
39 INSOLVENCY MATTERS
Debt Relief Hotline
40 TRAINING MATTERS
Target Training
41 SMILE MATTERS
Ocean Orthodontics
42 LEGAL MATTERS
Devine Legal
43 IT MATTERS NEW
Byte Computers
44 CUSTOMER ENGAGEMENT
MATTERS
Express Print and Mail
45 EVENT MATTERS NEW
Institute of Professional Learning
46 MOBILE APPS MATTERS NEW
Tonic Mobile Apps
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BUSINESS MATTERS 5
localinnovation
unityaid.com
STEPHEN BOIKE
CREATOR AND FOUNDER
STEPHEN BOIKE 0413 294 465
HERE’S THE COOL PART
‘Businesses and individuals
can nominate an amount
of their product or service
to their beneficiary, this is a
win-win situation for all.’
Once the master of residential development, builder turned
philanthropist Stephen Boike is now the face of (and more
importantly, the brains behind) a different kind of enterprise
altogether. He wants us to be a force for social good - resulting
in stronger communities and more reliance on the kindness
of others through the ‘social good economy’. With the recent
launch of his new platform, Unityaid, Stephen is on a mission
to empower businesses and individuals seeking financial
support for individual causes - even if it’s their own.
“Unityaid came from many thoughts about the economy,” explains
Stephen. “Why is it that when the economy struggles, as it recently
has post-recession, society falls apart? We still have the same
amount of skills, services, and resources - arguably an abundance
of most of these - so isn’t there another way we can move things
around? And that tapped into the idea of using technology to point
out those possibilities in our increasingly complex societies”.
Stephen didn’t know how, what or when but with his passion,
desire and enthusiasm accelerating full speed; Stephen’s
answer was to create a platform. He had researched blogs,
forums, articles, web sites, charities, traditional methods of
fundraising and brain storming constantly for answers to his
burning questions. Stephen discovered crowdfunding and
realised how life changing crowdfunding is, but there had to be
some kind of difference incorporated, something innovative,
something that hasn’t been done before, something that would
set ourselves a part from others and something that would
benefit the fortunate and unfortunate businesses and individuals
at the same time - something where people can help themselves
or others. After sixteen months of strategy and development
6 ISSUE 64
localinnovation
work, Unityaid was born. It can be accessed by anyone and is
fully functional for both desktop and on any mobile device.
The possibilities of what or who to raise funds for are endless.
Most people raise funds for what matters to them - which
means that the campaigners can be raising funds for themselves
or to support another person, group, business, organisation,
non-profit or a foundation they’re passionate about. You
may need funding for a project that would benefit you, or
to change the life of an individual. You may want to support
education, fight hunger, help a family that has fallen victim to
floods or fund a business you know is making a difference.
Each campaign is created and crafted independently by the
business or person behind it. Campaigners have complete
control and are responsible for creating and publicising their
own campaigns. They create their campaigns, shoot their
videos, determine their funding goals, and brainstorm on what
rewards to offer contributors. When they’re ready, campaigners
launch their campaigns and share it with their communities. If
people are inspired and like the campaign, they can contribute
or claim an offered reward in exchange for their contribution.
“I think the way we construct
ideas of what’s possible is
very culturally limited and
relative, whereas what’s actually
possible is so much bigger
than what we might imagine.”
What are the benefits of launching a campaign?
An act of social good draws companies and individuals
into the community. It improves engagement and brings
tremendous rewards for a business or individual. It’s good for
your brand and it presents the opportunity to interact with fans,
followers, customers and potential customers, while having a
positive impact on the community. Social good captures the
attention of media outlets, and of social media users around
the globe. When you make the decision to do social good,
it can have a seismic impact on your organisation – there’s
no better way to earn the trust and admiration of people,
invigorate your workforce, and change lives for the better.
Kudos to Matt Dominiak Unityaid
Matt is the senior architect developer and a true asset for
the community of Unityaid. Without his dedication and highly
competent skills as an engineer, Unityaid would not be changing
people’s lives for the better and he’s a top bloke too!
Words by Vickie Magic Business Matters Magazine
I personally was searching for a platform to raise funds for my
brother and sister in-law, culminating in shaving my head at the end
of September. Unityaid is the perfect vehicle for me to raise funds
and also seek support from my own community, while offering cool
rewards in exchange of their contribution. View more on page 15.
unityaid.com
facebook.com/unityaid
twitter.com/unityaid
instagram.com/unityaid
BUSINESS MATTERS 7
feature
10 Ways Print and Digital
Media Can Work Together
to Improve Your Business
by Steve Goodman
I have a friend who is a major audiophile
– he swears that the only way to listen
to music is on vinyl. This same fellow,
incidentally, is also a filmmaker and
director of photography who swears by
film, as opposed to video or any other
digital acquisition media. To hear him tell
it, you’d think there is digital and there
is analogue, and never the twain shall
meet. I’ve heard these two camps fight
like cats and dogs. And yet, I also know
many people who have real life cats and
dogs living together under one roof, that
are perfectly happy and even love one
another. It is all about how you raise
them, and teach them how to get along.
When it comes to
your business, it really
is the same thing with
using both traditional
and digital media.
Rather than an oil and
water relationship that
cannot mix, they are
more of a Yin and
Yang – different, but
not exactly opposite
and each needing a
little bit of the other.
Here, then, are 10 ways for digital
and print to happily co-exist for the
improvement of your business.
8 ISSUE 64
1. T
raditional to Drive Digital
This is first and foremost the best
way to use traditional media and
social media together to achieve
your marketing goals. Use print and
traditional media to drive traffic to
your website, Twitter, Facebook,
or other social media outlets. This
can be everything from a doorhanger to a huge billboard!
2. T
raditional as the Reward
Announce and create some kind
of contest in your social media,
and the winner gets a full writeup in your company newsletter
or featured in a press release,
magazine article, or television spot.
3. B
usiness Cards
Think business cards are so last
century? Think again! Business
cards are still a great way to
network, and now with the option
of adding QR codes to the back
of the card, they not only provide
your contact info, but can connect
directly to your digital marketing.
4. P
romotional Brochures
Like business cards, traditional print
media such as your company brochure
are far from dead. A slick, beautifully
designed brochure is still a great way
to make your company shine and tell
your story. Create on online version of
the same brochure, but in that one you
can have additional rich content such
as videos and animation, and again you
have print and digital working together
to deliver one powerful message.
6. P
rint to Drive Feedback
Traditional and print media can be great
ways to tell your story and reach a vast
audience. The problem is they have
always been one-way communication.
Use them as you always have, but
let them be a gateway to feedback
and two-way communication that
is the hallmark of digital media.
7. M
agazine Ads
Niche or industry publications (like this
one!) are still a great way to reach a
target audience. Your ad can again
drive the reader to social media, with
a CTA to a specific landing page, or
QR codes. Ask the publisher about
a package deal that may include an
editorial piece in the magazine, a
blog post or featured newsletter.
8. D
irect Mail
Direct mail is another vestige from the
marketing past that is receiving a digital
makeover. Did you know there are
high-tech direct mail pieces that can
now have video or other rich digital
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Under the Tower at the
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content directly embedded into the piece? That’s
right, consumers can receive a print piece in
the mail and access digital content without the
need to go online - talk about synergy!
9. Newsletters
The term ‘newsletter’ has been adapted to the
digital age to usually mean an email blast or
alert about some breaking news relevant to your
target audience, or the traditional three to four
page company newsletter, but an online version.
However, do not overlook the value of a traditional
print newsletter sent to a targeted demographic.
Done correctly, it can be an informative and visually
stunning way to enhance your digital presence, by
driving readers to get more of the story online.
10. O
nline to Drive Offline
Events, seminars, and workshops are another
form of traditional media. In sort of the inverse of
number one, be sure you are using your digital
media to drive bodies to your offline events.
Come and try our
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modern Australian/
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Lunch special
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Tuesday to Saturday from
10 til late Sundays 10 til 5
Going back to my friend who is the audiophile – if you
think about why he and many others like vinyl so much,
despite what they say or think, it isn’t because they
sound any better than digital recordings. It’s because
it is ‘real,’ and because of the emotional attachment
that comes with owning something tactile, that can be
picked up and held. It’s the same thing with print media
– it can be touched and felt, preserved forever, and
adds a level of legitimacy that purely digital cannot.
Like a piece of fine art,
print media touches
on the emotions, and
reaching the emotions
of your potential
customer and is at the
core of any successful
marketing strategy.
Ph: 07 5444 5044
www.seerestaurant.com.au
localbusiness
BY BRUCE CONRAD WILLIAMS
Innovation is a mindset, an attitude,
a culture. It’s about embracing the
process of transformation and involves
at least three key factors – adaptability,
iterative development and authenticity.
In evolutionary terms it’s not the
strongest, fastest or fittest who survive.
It’s those who are most able to adapt.
Change is inevitable. It’s not what
happens that’s important, it’s how we
respond. Mark Twain said, “If you always
do what you always did, then you’ll
always get what you always got.” But
that’s no longer true. Just ask Kodak.
To thrive in today’s fluid and irregular
market place, adaptability is essential.
Sometimes innovation is letting go of
the old so the new has room to grow.
Innovation also means recognising that
failure is guaranteed. It’s an integral part
of the process. Bottom line, we have to
be OK with mistakes. The goal isn’t to
not make mistakes, the goal is to create
something of value. Innovation is iterative
development. The Japanese word for the
process is kaizen, which literally means
‘good change.’ Kaizen is a philosophical
commitment to continuous gradual
improvement. We’re often looking for
the next breakthrough, the next killer
app, the next big thing. But in reality true
innovation is slow and steady. It’s a daily
commitment to listen to feedback, analyse
the stats, ask ourselves the hard questions
and continually improve what we do.
Perhaps most importantly, true innovation
is about authenticity. As Emerson said,
“Envy is ignorance, and imitation is
suicide.” If we compare ourselves to
others or try to emulate them, we never
rise to our full capacity. Know yourself,
be yourself, love yourself, holds true
for businesses as much as it does for
people. Being crystal clear about our
mission, vision, values and purpose is
the best way to cultivate lasting and
effective innovation. The more congruent
our goals and actions with our core
values, the more likely we are to create
products and services that are unique.
Bruce Conrad Williams is an author,
speaker, consultant and Demartini
Method® facilitator who helps people
(re)discover their vision, mission and
purpose. He provides people with simple
tools and repeatable systems that
enable them to smash through perceived
limits and live the life they love with
imagination, inspiration and gratitude.
Bruce firmly believes the secret to a fulfilled
life is found in the Delphic Oracle’s ancient
wisdom, “Know yourself, be yourself, love
yourself.” Or as Shakespeare put it, “This
above all, to thine own self be true.”
For over 35 years, Bruce has been
inspiring people from all walks of life
to define and empower their personal
mission. “I just love to help people wake
up their own unique inner genius and see
them inspired and empowered to live
their dreams,” Bruce says. “Everyone has
a unique gift to bring to the world, my
mission is to help them find it and live it.”
Give Bruce a call on 0414 345 348
or email him at
[email protected]
www.bconradwilliams.com
For People Who Really Want to Stay in Business!
If you’re concerned about staying in business AND being able to continually find new ways to
“Add-Value” to your customer experience (Innovate), then here’s something you should know about!
Here at Business Fundamentals, with well over 25 years real bookkeeping expertise and business
experience behind us, we focus specifically on ways to help you reduce the costs of doing business,
enabling your business to simply work the way it should and therefore allowing you to better deal with
these changing consumer habits.
To help you best decide on how we could support your businss to move towards the light, we have
put together a limited free offer consisting of a One Hour Consultation, a Business Financial Health
Analysis, and a copy of our Business Viability Checklist for the first 7 businesses who quote the code
082014 when they respond.
Total Value $487
To claim your place, simply call us on: 1800 RAYLEE or if you prefer
email us at: [email protected]
We’ve included our website www.certbooks.com.au for you too so you can gain a better picture about us.
10 ISSUE 64
one year on!
A massive congratulations to the entire Noosa tourism industry! It is now just over one year since Tourism Noosa launched the Welcome to Noosa
online regional induction and customer service training program and we are delighted with the take up of the program, with now over 1,020
participants signing up. Well done!
One year on and the Welcome to Noosa program is still achieving fantastic results! Aimed at revitalising quality service culture in the Noosa region, the
program provides basic information on Noosa – why the region is so special, its history, key things to do in Noosa, information on the Noosa Biosphere
and more as well as providing great customer service strategies and information on workplace health and safety.
The program helps operators to deliver a memorable experience for Noosa visitors and local customers alike. This in turn is increasing the likelihood of
increased and repeat visitation which will help retain and build local jobs. I would encourage anyone in Noosa who hasn’t already done so, to complete
the Welcome to Noosa program and boost our entire region’s economic prosperity into the future.
A big thank you to everyone who has embraced and supported the program and well done again Noosa from the whole Tourism Noosa team!
Damien Massingham
Chief Executive Officer - Tourism Noosa
“Firstly, I wish to
congratulate you
on the program
being such a
success. It is
great to see that
you have achieved high numbers
of participation and received very
positive feedback. I commend the
efforts and enthusiasm of Tourism
Noosa in its cooperative approach to
strengthening your local industry.”
Campbell Newman
Hon. Campbell Newman MP
Premier of Queensland
“Congratulations
on the success of
your Welcome to
Noosa Program.
I look forward
to seeing the
Welcome Mat out across the
Sunshine Coast for the 2014
DestinationQ Forum.”
“This is a great initiative by
Tourism Noosa. When it comes
to customer service, there is no
such thing as too much training.
I have personally done the
Welcome to Noosa course and
will be supporting our Council
front line staff in doing the
same.”
Brett de Chastel
“The Welcome to Noosa program
is of value to anyone who wants
to learn more about Noosa. The
well-researched content improves
your knowledge of local people,
history, geography and attractions
and makes you better able to
help anyone who asks you for
assistance. Noosa’s economy
still depends on the quality of
the visitor experience and our
knowledge and willingness to help
visitors with good advice is a big
part of that. The course was easy
to do and has given me a renewed
and deeper appreciation of where
we’re lucky enough to live and
work.”
Frank Wilkie
Chief Executive Officer
Noosa Council
Councillor
Noosa Council
Jann Stuckey
Hon. Jann Stuckey MP
Minister for Tourism, Major Events, Small
Business & the Commonwealth Games
“This is without doubt the best
delivery I have seen across any
property or tourism organisation.
To cover such a broad spectrum
on such a base level with such a
professional approach is brilliant.
Congratulations and thank you.”
Niel Mason
General Manager
Outrigger Little Hastings Street
Resort & Spa
“I am really pleased to have
my team from the Surf Club
complete Welcome to Noosa. We
are in the business of hospitality
and to be able to provide that
extra level of service with a really
good understanding of Noosa
will give our guests a truly unique
and special welcome. My team
consists of many Noosa locals
as well as people from interstate
and overseas and we all came
away learning something new
about Noosa.”
“Welcome to Noosa was excellent!
It offered invaluable information
and tools for our team. We have
‘long term’ and a couple ‘new
to the area’ team members and
everyone learnt something...some
without even realising it! We had
some sceptics initially but all
agreed it helped to identify ways
we can better serve our patients
and the local community. There
is no such thing as too much
knowledge about the cultural and
environmental elements of the
Noosa area.”
Anton Mogg
Sheldon Shultz
Noosa Heads
Surf Life Saving Club
Options Eye Care
Sign up today to get the winning edge
✓ $25 per person
✓ $15 per person for 2-9 people
✓ $10 per person for 10 plus people
Visit welcometonoosa.com.au
Email [email protected]
Phone 07 5430 5000
Supported by the Australian Government through the Local Employment Coordinator
“Wow – one year on since I was
last in beautiful Noosa to support
the launch of Welcome to Noosa.
Tourism Noosa, congratulations
on creating and implementing
such a fantastic program. It is
great to see so many businesses
have completed the program and
continue to support it!”
Pete Evans
Celebrity Chef and Restaurateur
and the Tourism Noosa Team
“Welcome
to Noosa is
celebrating its
first birthday
and celebrates
its success by
exceeding its
take-up target
of 500 trainees by more than
500. Not only that, those trainee
ambassadors for Noosa are drawn
not only from the tourism industry
like restaurants and tour operators,
but also from pharmacies,
optometrists, real estate agencies,
school-leavers and others who
wish to pursue a career in tourism.
The Welcome to Noosa army of
ambassadors is engaging hearts
and minds. I know they will delight
visitors to Noosa and make their
stay a lifetime memory. Well done,
Tourism Noosa!”
Glen Elmes
Hon.Glen Elmes MP
Member for Noosa
Launched by
Pete Evans
Celebrity Chef
and Restaurateur
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solutions to over
9000 customers.
Innovation on the
Sunshine Coast
IRT Innovation
IRT Group is an innovator in the
aged care industry and has been
recognised with a number of
awards for its successful ventures
into aged care, training and
catering.
IRT has a $75 million plan to create
communities and opportunities on
the Sunshine Coast and in southeast Queensland where people can
age without barriers.
IRT was recently named the Employer
of Choice at the Australian Business
Awards 2014. This is the fifth
consecutive year the organisation
has claimed an ABA.
In 2012 IRT acquired three retirement
properties in Queensland at Bracken
Ridge (IRT The Ridge), Buderim (IRT The
Palms) and Currimundi (IRT Parklands).
IRT’s Queensland strategy also includes
a greenfield site at Kawana Forest, where
the organisation has gained Federal
Government approval to develop a 60bed care centre. One hundred lifestyle
units will be developed at the same
location. This community will be known
as IRT Woodlands.
IRT also provides In-Home Care
packages throughout the Sunshine
Coast community, which complement
the organisation’s existing presence
across the region.
If you are interested in finding out more
about IRT’s In-Home Care program,
contact Melissa on 07 5406 0153.
IRT COLLEGE is a specialist training
organisation providing aged care
courses, which have been developed by
a team of aged care industry experts.
Buderim Progress
Local retirees are taking advantage
of a major expansion at IRT The
Palms’ Lifestyle Community at
Buderim on the Sunshine Coast.
Stages Five and Six of the expansion
include 20 new villas and will add to the
37 new homes completed as part of the
first four stages. Stage Five of construction,
undertaken by local firm Gauld Project
Services, is expected to be complete by
the end of September.
A virtual college is part of the vision for
the future to increase accessibility and
flexibility to meet our increasing and
diverse learner needs.
The success of the early stages of
expansion – and the interest from local
retirees – has prompted the move for
further expansion at Buderim which is
fast becoming one of IRT’s most popular
Queensland communities.
The newly established
IRT FOUNDATION that will be
launched in Queensland on September
29, will have three priority programs a
community grants program to fund
local initiatives which improve the
lives of older people; an education and
advocacy program to influence policy
and decisions which impact older
people; and a research program where
will we fund important research into
ageing.
Existing residents are happy to see works
progressing on the completion of the
remaining land, and can’t wait to meet
their new neighbours. To find out more
call 07 5456 1300 or log onto irt.org.au.
IRT CATERING is an accredited
catering division which produces
around 42,000 meals per week for all IRT
care centres, In-Home Care services and
a number of external clients.
Bracken Ridge
Currimundi
Buderim
IRT The Ridge
IRT Parklands
IRT The Palms
131 Quinlan Street
Bracken Ridge QLD 4017
Sales: Susie Webster
Call: 07 3869 4536
242 Parklands Boulevard
Currimundi QLD 4551
Sales: Kathee Nugent
Call: 07 5438 2588
22 Power Road
Buderim QLD 4556
Sales: Tina Menz-Bugler & Beryl
Harris Call: 07 5456 1300
12 ISSUE 64
Since 1997, the IRT College team has
trained over 3000 students through
a range of professional development
workshops as well as accredited/
nationally recognised courses.
experience the possibilities®
ommunity
niors
nd care
s. We have
viding
estyle and
tions for
ears.
i-award
RT
anages
ities in
n 30
across
T and QLD,
g care
to over
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ge
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QLD 4017
Webster
4536
IRT residents on the Sunshine
Coast have taken it upon
themselves to raise some much
needed funds for Cancer Council
Queensland.
Existing residents are happy to see
works progressing on the completion
of the remaining land, and can’t wait
to meet their new neighbours. To find
out more call 07 5456 1300 or log onto
irt.org.au.
What’s on for the
Young at HeartA new manager for
More than 80 residents from IRT The
Palms at Buderim attended a Biggest
Morning Tea event and helped to raise
Marjie’s:
aroundWelcome
$1000. to Walking for Fitness, Fun and
IRT In-Home Care
Friendship combines riverside walks with exerciseservices
interludes!
Thethe
event
was
organised
by IRT toRiver.)
help
(Along
South
Bank
of the Maroochy
Cancer
Council
money
cancer
Meet:
Opposite
333 raise
Bradman
Ave.for
9 am
– Mondays and Tuesdays.
research,
prevention
and support
Exercise
makes
you feel GOOD
!
Please
PhoneasMarjie
on 5448 at
4229 for more information.
services
manyAndrews
of the residents
IRT The Palms in Buderim know of
Latin America Group Tours
somebody close to them who has
Do you want us to talk to your social group, organisation or club? Our
affected
by cancer include:
in someHola
way.Latin America! – Battle of the
free been
community
presentations
River
Plate
and Machu
Picchuare
Mystery
On
theIncas
Sunshine
Coast there
982 and Aztecs and Mayas
For more information contact Stella 5492 5274 or
deaths related to cancer each year and
[email protected]
3040 new cancers detected every year.
Lawn Bowls at Mooloolaba Bowls Club
Come and enjoy our carpet greens which have full roof coverage.
Morning, afternoon and night. Games only $10.
Mooloolaba Bowls Club contact 07 5444 1387
For moreCurrimundi
information contact Jim See 0402 812Buderim
771
IRT Parklands
As part of a $75 million
investment which began in
what’son
2012, IRT Group now owns two
Communities on the Sunshine Coast
– IRT Parklands at Currimundi, and
IRT The Palms at Buderim – and one
in north-east Brisbane, IRT The Ridge
at Bracken Ridge.
A greenfield site at Kawana Forest
will be known as IRT Woodlands and
will provide a 60-bed care centre
and 107 lifestyle villas. Construction
is due to start mid-2014.
The Group now has almost 600
clients in Queensland and this is
projected
to increase
in the
Are you part
of a group
for over by
55’s500
such
as
next
12
to
18
months.
golf, swimming or pilates? If you are, we would
In-Home
love to be able to give your group a shout out to
To find out more about the Sunshine
Care Manager,
the over 55’s of the Sunshine Coast. If you are
Coast expansion, log on to our
Melissa Naylor
interested, please email through the details to
website at www.irt.org.au
Jasmine [email protected]
or 5444 4456
to have your group featured in our magazine.
This column is proudly sponsored
by IRT Lifestyle and Care
IRT The Palms
The Sunshine Coast Choral Society Inc
242for
Parklands
BoulevardOratorio start 22
Power Road
Rehearsals
Bach – Christmas
Wednesday
Currimundi
QLDwelcome
4551 to come. Buderim QLD 4556
13th August
and people
Rehearsals
are Kathee
every Wednesday
Sales:
Nugent 6:45-9:30pmSales: Tina Menz-Bugler & Beryl
For moreCall:
information
5456
2667
07 5438contact
2588 Maryann Klemencic
Harris
Call:
07 5456 1300
®
experience the possibilities
BUSINESS MATTERS 13
feature
THE
by Jasmine Sharpe
In 1946 Daryl F. Zanuck of 20th Century
Fox said, “Video won’t be able to hold
on to any market it captures after the first
six months. People will soon get tired of
staring at a plywood box every night.”
If we compare this quote to the success
that television has had over the last 70
years, it’s clear that innovation has played
a large part in maintaining the success of
television, starting from black and white
TV, moving to colour, then progressing
into the DVD Player, pay TV and now
as far as 3D televisions in family homes.
The point of this is, innovation starts off
as a small creation, but guided with the
process of what consumers want and
need and adapting to this, something
that may not seem so necessary can
become a well-used and needed tool,
whether it be in business or personal life.
Let’s look at the iPad. Do you have one?
Do you need one? A little under 10 years
ago there wasn’t much in the way of
smartphones – the market was ruled by
Nokia, with most people amazed at the
fact they could make phone calls and
send text messages on the go, not to
mention the game Snake that everyone
crazed over. Nowadays you can do almost
everything on the go thanks to iPhones
and iPads. The innovation that Apple has
built to revolutionise the way people do
everyday activities is forever improving,
keeping them at the top of sales charts.
Since the first release of iPads in 2010,
Apple has sold over 200 million iPads
to take the tablet industry by storm. But
Apple didn’t just chuck a single iPad in the
mix and hope that the first and only iPad
suited the needs for people to come in the
future, they have ensured that the need
for innovation has been addressed. From
the Retina iPad Mini, iPad Air, iPad Mini to
the general iPad 4, there is an iPad to suit
everyone, and Apple has ensured this.
With over one million apps in the App
Store and over 60 billion downloads of
these apps as of June 2014, it’s more
of a question as to ‘what doesn’t the
iPad do?’ With a choice of cellular iPad
allowing internet access on the go
through a prepaid sim or Wi-Fi access
only, consumers can choose based on
their needs. Not all features on the iPad
require internet – such as the camera
used to shoot videos and photos, music
and any many other apps that you have
previously downloaded to your device.
Apple has also used innovation to replace
the requirement to have other devices
by including their feature on iPads for
things such as cameras, GPS’s, video
cameras, music players and computers.
iPads have revolutionised the way
people do business by creating the
ease of business functions that can be
done on the go on the 9.7 inch screen.
Emails are sent and received within
seconds, five megapixel cameras take
photos or videos of anything, voice
recorders record speeches or phone
calls, notepads take down notes.
There are apps such as Dropbox, QR
code scanners and e-book readers,
music players to listen to inspiring audios
and music, GPS to direct where to go
and FaceTime to video chat to anyone,
anywhere in the world at any time.
These are just some features that the
iPad allows people to use on the go,
making business easier than ever. iPads
are leading the pack when it comes to
devices for business people, because
of their ease of use and portability
due to their lightweight design.
14 ISSUE 64
14 ISSUE 64
Below are three
great apps for your iPad
(or smartphone)
VICKIE MAGIC
SHAVES HER HEAD
FOR A CAUSE
By Vickie Magic
1.Hootsuite – social media
management scheduler
As many business professionals and owners would
understand, the busyness of each of their days often
leaves little time to do simple things such as a load of
washing, let alone maintaining a regular, strong social
media stream across the diversity of social media
platforms such as Facebook, Google +, Twitter and
LinkedIn. However, they still understand the importance
of keeping a regular presence on these sites.
Hootsuite, a social media management scheduler, allows
the function of scheduling posts to as many social
media websites/accounts as you wish in the single
click of a button, allowing you to schedule one post or
week’s worth of posts, so you don’t have to frantically
remember to post every day. At BM, we use Hootsuite
to schedule our posts at the times we know get the
most reach, to all our Twitter, LinkedIn and Facebook
networks. This allows ease of mind so that we don’t
have to use extra time on social media every day.
2.Dropbox–file sharing for business
Dropbox is the go-to software for sharing your photos,
documents, videos and files. What makes Dropbox
so convenient for personal and business use is once
you save something to Dropbox, it will show up on
all your computers, phones and on the Dropbox
website, so you can access your files anywhere.
In addition, sharing files with friends and family or
business partners is just as easy with the click of a
button. At BM, we use Dropbox to share files between
each other in the office as well as to our designer
who works from home, as it allows quick access and
we don’t have to refresh our email every two minutes
waiting for large documents to send/receive.
3.Audionote - combines note-taking
and voice recording software
Audionote is an app available on Android and Apple
which allows for synchronised note taking and audio
recording. Do you ever sit in an important meeting
with most of the information going in one ear and
straight out the other? You can record your meetings,
lectures, classes and interviews and synchronise
your notes and audio. The combined features of note
taking and audio recording create a tool that saves
time, whilst also increasing the quality of notes.
During the playback of audio, text and drawings will be
highlighted to help you remember the context in which
they were taken. You can also tap the notes to seek in the
audio, allowing you to instantly hear what you want to.
On Sunday the 28th of September, I have a plan to shave my
head to raise money for two causes. This fundraising event will
be an afternoon event starting at 4pm. You are invited, can you
come? More details on my cause page at www.unityaid.com.
The first cause is for my brother in law who has cancer. He and his
wife have three wonderful children, but he has been the home carer
for their little one who has the rare Rubinstein Taybl Syndrome and
hasn’t been well most of her life. He now has cancer and I have a
goal to raise as much money as possible for the family to make things
a little easier for them. They don’t want me to draw attention to just
them so I am not naming them or showing pictures or videos.
The second cause I want to raise money for is The Cancer Council
Queensland. Lots of people raise money for Breast Cancer and for
Leukemia, which of course are equally important, however, I thought
I would like to raise money for Cancer Research, to help find a cure.
The council says, “Medical research has successfully beaten
most disease – it will beat cancer.” Cancer Council Queensland
raises funds which are dedicated to eliminating cancer
and diminishing suffering from cancer through Research,
Treatment, Patient Care, Prevention and Early Detection.
One in two Queenslanders will be diagnosed with
cancer before the age of 85. Unfortunately, we all know
someone who has been affected by cancer.
During the whole month of September I want to encourage you
to host a dinner party in your house. There are two options for the
dinners. The first is that you cook for it. You invite six or seven people
to host a dinner party for eight. The plan is that your guest each pays
$55 to attend and that two people host the dinner (with their hundred
and ten dollars going towards the food). The second option is that
we provide you with a chef for the dinner party, he brings all the food
and cooks at your house, you just invite a total of eight people. The
chef is Santos from Talking Turkey www.talkingturkey.com.au. Santos
has agreed to do these events for cost price so that the money raised
can go to the cause. In both cases you simply contact me vmagic@
bmmag.com.au to let me know you want to hold a dinner party, we
can organise a date in September and then set you up as a reward on
our Unityaid fundraiser page, we then send your guests to that page
and ask your guest to choose the $55 or $70 dinner party reward.
Take a look you will see there are other rewards you can choose
as well. Of course you can just donate,
plus we have a plan for even more
events. These will be updated on our
Business Matters Facebook page as
well. Business Matters Magazine
Sunshine Coast.
One dollar at a
time, we can all
make a difference.
www.unityaid.com
business
mentoring
with
Rod Richards
businessmentoring
enriches business models. Enhanced
delivery channels, new operational
efficiencies and developing new value
propositions are continuous innovation.
Electric motor innovation replaced
power engines replacing steam. Internet
innovated information accessibility,
use and storage. Apple innovation, not
invention, introduced new value mobile
phones – 1000 songs in your pocket and
innovated appreciation for lush design.
FRONTIER DISRUPTIONS
INNOVATION - LIVING
BUSINESS MIND OPEN
Innovation is business introducing
something new. Innovation creates
new value and growth for business
and customers. Innovation maintains
market relevance and extends business
model lifecycle. Innovative evolutions.
During the 80’s I designed automated
nursery transplanting equipment,
innovation then labelled Research
and Development. Innovation has
shaped business, industry, markets
and governments by introducing new
value, growth and better mousetraps.
INCREMENTAL CONTINUATION
The process of innovation is either
incremental and continuous or disruptive.
Incremental innovation is new versions of
existing models or products; new model
car, new televisions and new mobile
apps. Continuous innovation increases
business growth, value to customers and
Disruption innovation is the slayer of
status quo, kicking open the doors of
establishment. Technology, new business
systems, services and products that never
before existed create new markets, and
in the process kill off existing markets and
industries. Video killed the radio stars,
websites killed printed Yellow Pages, Go
cards killed bus tickets, credit cards killed
cheque books. Email kills post offices.
Online democratised information and
social media pervade and disrupt life
and Bitcoin and crowd funding threaten
banking status quo. Entrepreneurs dream
disruptive innovation. Radical ideas,
vision and passion for experimentation,
courage to fail and learn, chasing
audacious dreams for better value
products and liberating markets are
disruptive innovative business attitudes.
10 VALUABLE INNOVATIONS
1. Ask customers why – why do
they buy from you? Innovation
is learning new insights.
2. Value proposition – write a mantra
that your apprentice, counter staff
and receptionist can promote.
3. Write a new marketing budget –
action schedule; measure outcomes.
4. Implement a finance system
(Xero), customer database (ACT),
bookkeeper if you haven’t already.
5. Implement an invoicing app on
smartphone for tradies and new startups.
6. Innovate with a new complimentary
product line that connects to
what you already sell.
7.Map out your current business
model – find innovative opportunity
and new efficiencies.
8. Get niched – get out of the
clutter. Become an expert, or get
a new market to shine in.
9. Prove your website and Facebook
generates customers and sales
– if they don’t innovate them.
10. If customers aren’t buying, stop
and review your business model.
Write a new plan – doing the same
or nothing is destined to fail.
Rod has 27 years company owner,
director and entrepreneurial experience.
Business Mentor and educator
for 10 years.
Founding Director Business
Enterprise Centre Sunshine Coast
and Queensland Director of BEC
Australia (non-profit Network).
Free resources: www.Business
EnterpriseCentreSunshineCoast.org.au
Local People Moving People Locally
We could tell you about our no damage removal guarantee, and that we are the best removals
on the Coast, but you may not believe us. Here is what a happy customer had to say.
“I just wanted to say it is a pleasure to do business with your company. Having used your removal service twice I have to say I was
impressed with how focused everyone was, striving to be very fast and efficient and all good mannered, good attitudes,
but taking care of my belongings which is important.
MAKE
MOVING
EASIER
It has taken eons to find a home removal Company that I would recommend.
Kind regards
Mim
ASK ABOUT
CALOUNDRA
COOLUM
25B Latcham Drive
5/5 Junction Drive
5491 1078
5446 5688
 Home & Office Removals  Storage – No Double Handling  Free Quote – Hourly & Fixed Rates
[email protected]  www.nodamageremovals.com
16 ISSUE 64
NO DAMAGE
GUARANTEE
powering
business
potential
with
Kimberley
Lynch
poweringbusinesspotential
CCIQ CRM System - powered by MYP
-Greater visibility on customer
information, profiling and life cycle
-In-built marketing capability that keeps
track of what customers are interested in
CCIQ Power – powered by Carbon Track
-Helps cut electricity bills by
up to 20 per cent
SUNSHINE COAST SMALL BUSINESS
IN THE LAND OF INNOVATION
The latest Westpac Group CCIQ Pulse
Survey of Business Conditions for the June
Quarter reveals that confidence on the Coast
has improved in 2014. They will go into the
second annual Queensland Small Business
Week from 1 – 6 September buoyant, and
can rightly celebrate their achievements.
The largest contributing factor, according
to Pulse Survey respondents, has been
greater diversification, ongoing construction
of the region’s major new public hospital,
a housing boom and increased tourism
in the three months up to 30 June.
Businesses must think smart to survive and thrive
today. The Chamber of Commerce & Industry
Queensland (CCIQ) is constantly working to find
and provide that edge for its business community.
-Automation of business systems
(lighting, hot water, air-con)
CCIQ Pay – powered by Mint Payments
-Flexible, low cost payment option,
fraction of the cost of Eftpos machine
CCIQ Mail – powered by AtMail
2 Sep - Queensland Small Business Week: Tax
essentials for start-ups
Presented by the Australian Tax Office
Cost: Complimentary
2 Sep - CCIQ Business Banking Breakfast
(Gympie) Araluen Retreat, Gympie
Cost: Complimentary
4 Sep - Queensland Small Business Week:
Protecting Your Brand with Trademarks
Presented by EMS Creative
Cost: Complimentary
5 Sep - Queensland Small Business Week: Keys
to Maximising the Value of Your Business
Presented by Lloyds Business Brokers
Cost: Complimentary
- Low cost, flexible and customisable option 16 Sep - E -Workshop: Making a Baseline and
know your bills (8am - 9am/12pm – 1pm/3pm –
- Syncs with all mobile devices
4pm)
Register My Business
Presented by CCIQ ecoBiz
-Instant online business name
Cost: Complimentary
registration service
8 Oct - CCIQ Technology & Innovation
- Simple form at registermybusiness.com.au Breakfast (S’shine Coast)
Presented by Wilson HTM Investment Group
- Registration processed and confirmed
Maroochy RSL Events Centre
with ASIC within 3 working days
Cost: $25 Members / $35 Non Members
We want businesses across the state
to join us in the land of innovation.
CCIQ Upcoming Events:
Visit www.cciq.com.au/events for
full details and to register.
1 Sep - Queensland Small Business
CCIQ is a not-for-profit organisation. That in
itself means we have to be innovative with our
resources to come up with first-class products and
programs to assist Queensland businesses. We’ve
been working on a suite of products that bring
together the latest technology, sales, marketing,
customer service and technical support.
Week: 7 Steps to business success
The products on offer to businesses
throughout Queensland include:
Queensland
Presented by the Queensland Government
Cost: Complimentary
2 Sep - Queensland Small Business
Week: Make it easier to do business:
manage your work health & safety
Presented by Workplace Health and Safety
Cost: Complimentary
Kimberley Lynch is the Regional Manager for the
Sunshine Coast & Wide Bay Area for CCIQ. CCIQ is
the peak industry body for businesses in QLD. We
exist to provide a powerful voice for small business
and to power our member’s potential through
providing access to essential tools,
services, information and advice.
www.cciq.com.au; [email protected]
Not a member? Join now.
BUSINESS MATTERS 17
great
business Bright Business Decisions
solutions
with
Paul Wilson
TAFE Queensland East Coast has
welcomed a new General Manager,
with Paul Wilson joining the
organisation to lead the business
into the future. The challenge of
guiding the largest training provider
in the region through an increasingly
competitive marketplace is no
small task, but is something
Mr Wilson is looking forward to.
I am delighted to have been appointed
to the position of General Manager,
TAFE Queensland East Coast and am
eager to lead the organisation through
the next period of change, as we enter
the new VET market in Queensland.
I’m passionate about making a difference
for our community’s students and have
a strong background in the education
sector, with previous roles including the
Chief Executive Officer at Tai Poutini
Polytechnic in New Zealand and
Community College Gippsland in Victoria.
It is this knowledge and expertise I’m able
to apply to the position and I share TAFE
Queensland’s vision in providing high
quality training, recognised and valued
by employers throughout the Sunshine
Coast, Queensland, Australia and beyond.
I feel privileged to be a part of TAFE
Queensland as we move into the future
and I want this region to create an
experience for our students that we
can all be proud of. We have a strong
history as the state’s most experienced
training provider, with TAFE Queensland
delivering VET education for more than
130 years, giving graduates practical
skills that lead to employment.
I’m looking forward to this role and to
meeting local businesses across the
Sunshine Coast to create training solutions
for our local employers and students, and
to meet the needs of our growing region.
We have a lot to be proud of and I
know there are exciting times ahead
for TAFE Queensland East Coast.
Contact our Engagement
Officers today
Tracey Shultz 0477 774 559
Peita Ball 0498 884 013
Ahoy! Have you tried the
Yacht Club @ Mooloolaba’s
new menu yet?
ORDER A MAIN MEAL FROM OUR NEW MENU AND YOU WILL RECEIVE ONE FREE KIDS MEAL
• In the words of our GM, Matt Forrest “Food should fill you up,
put a smile on your face and never confuse or challenge you”
• Try our delicious new menu developed by Head Chef, Scott Buttsworth
• Everything is prepared in-house from salad dressings to fish & seafood to desserts
• Free live entertainment every Friday and Saturday night and Sunday afternoon
• Courtesy bus available. Please see our website for details
• Thursday Night is Family Night @ The Yacht Club
• Pokie free and proud of it!
33-45 PARKYN PARADE, MOOLOOLABA QLD 4557 | PHONE: 5370 1700 | EMAIL: [email protected]
WWW.THEYACHTCLUB.COM.AU | WWW.FACEBOOK.COM/THEYACHTCLUBMOOLOOLABA
18 ISSUE 64
A true blend of business
& pleasure with a
twist of generosity
It’s becoming harder and harder to
find independently owned, rapidlygrowing, successful companies
with over 50 employees here on
the Sunshine Coast, let alone ones
with founders who have a genuine
altruistic concern for human welfare.
Ausfit is one such company which
started from humble beginnings back
in 1992 and grew from a one-man
band, to one of Australia’s leading
payment services providers to the
Health and Fitness industry. Ausfit
grew slowly and steadily until, in 2007,
a chance opportunity which was
forged off the back of some solid,
long-term relationships with some
key figures in the Health and Fitness
industry, saw the growth of Ausfit
skyrocket! The team went on to double
and triple in size until today, where
the current headcount sits at 51.
Marc Osmond and Teena Osborne,
Ausfit’s founders, could have taken the
business anywhere in Australia however
they chose to remain in beautiful
Noosa where they, along with their
three kids, call home. It also means
that Ausfit’s employees get to benefit
by combining working for a dynamic
and inspiring company, with the lifestyle
that the Sunshine Coast offers.
That’s why they introduced People
First which is a program that enables
Ausfit’s major client, Anytime Fitness,
to run fundraising initiatives in their
clubs in order to support charities in
their communities. Since its inception
in October 2013, Ausfit’s People
First program, has donated over
$24,000 to charity organisations.
In addition, Teena is working with
local charity, Sunshine Butterflies, to
help raise money for a piece of land
they are about to purchase in order
to construct their own purpose built
premises, where they can expand the
already amazing work they do improving
the lives of children with disabilities.
With additional office space now
secured in Noosa to provide much
needed space for this growing
enterprise, Ausfit is going from
strength to strength as they
explore other markets through the
Ausfit group, which comprises a
number of other companies.
With this kind of expansion and
rapid growth, it’s no wonder they are
constantly on the look-out for new
talent and recruiting for new roles.
It’s certainly exciting
times at Ausfit and a
company Marc and
Teena are very proud
to call their own.
Contact 07 5335 9999 for
information about Ausfit, including
employment opportunities.
Teena Osborne
and Marc Osmond
True entrepreneurs
in every sense of the
word, Marc and Teena
are also genuine
philanthropists and
are always looking
at ways to give back
to the community.
BUSINESS MATTERS 19
20 ISSUE 64
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$
BUSINESS MATTERS 21
feature
Get & Keep
Better Clients
by Peter Gjersoe
First: ‘Get’
Attend any business get-together
these days, and soon the conversation
will turn to the subject: “How can I
get more and/or better clients?”
There are only two reasons people
or companies spend money: to
fix or avoid pain. Alternatively, to
acquire something desirable.
Just like personal relationships, we may
spend time identifying: ‘For my perfect
partner, I want them to be so and so,’
and then in detail describe your perfect
partner. That’s a good start, but it’s not
enough. To be a good match, the following
question is equally important: ‘What kind
of partner is my perfect partner looking
for?’ And unless those standards are met,
you had better start developing them
to have any chance of competing.
It used to be that we were more willing
to spend money on fixing pain than on
fulfilling desires. However, today expenditure
is more often based on a desire for a
feeling more than fixing a pain. Ideally, you
should try and meet both opportunities.
It’s no different in business. Buyers today are
much more sophisticated and have much
less time to consider options. Part of the
problem is that we are facing something
never experienced before – today there
are more sellers than buyers. This means
that traditional selling and advertising
techniques simply don’t work anymore.
Today, especially for a new business,
it’s fundamental to invest the time
to fully understand and quantify:
(1) Who is the ideal client we want,
and should be selling to? And
(2) How can we present ourselves as
our ideal clients’ ideal provider?
‘Get and Keep Better Clients’ is a fourpart model you may want to consider
when answering the above questions.
And the first rule is: It’s always about
the client, never about you!
There are 7+ billion people in the world
currently. Not everyone is your prospect,
so you need to start identifying who are
your ‘better clients.’ Better clients are
those who are the biggest beneficiaries of
what you offer. Then separate your better
client prospects into demographics.
This usually means identifying characteristics
such as personal (ideal age, gender, income,
marital status, etc.), organisational (turnover,
employees, structure etc.) and geographic
(suburb, town, state, etc.). Then consider
what the optimum media channel is to
attract their attention, and finally, what type
of advertisement attracts your prospects?
Next you need to build an attraction
model based on building trust before
any financial transaction, combined with
a best-of-breed client support service.
Bottom line: you need to get very clear
on exactly who your clients are today and
why they would shop at your place.
Second: ‘Keep’
One of the major consequences of living at
a time characterised by having many more
providers of products and services than
there are clients, is that there is no longer
any loyalty given, and an accepted fact is
that 82 per cent of clients go elsewhere
simply because they do not feel loved.
To keep your better clients, you need to
start with a review of every component
of your business that a prospect or client
can come into contact with and ask, “Is
the level of quality experienced at this
step of the relationship the quality I want
my business to be judged by?” Note:
consistency and speed of response are
more important than anything else.
Then review how much and how often
you’re showing your clients that you love
them, and are making it attractive for them
to come back to you again and again.
Third: ‘Better Clients’
At least quarterly you need to review ‘who
are my better clients?’ by applying the
Pareto or 80:20 principle: make being a
client of yours something that’s desirable.
Once you’re aware of who your top
clients are, you can apply ‘whole of life’
calculations. Based on whole of life, you
can much more clearly determine expected
profit margins, which enables you to run a
better business. Further, it enables you to
estimate how much you can invest in client
acquisition cost to ensure you only work
with the right prospects, and have a high
probability of turning them into better clients.
Last: ‘Clients vs. Customers’
Clients are individuals or businesses that
make repeat purchases from the same
provider because that provider continues
to provide the best solution. Successful
businesses have clients, not customers.
Customers are individuals or businesses
who make a purchase based on the best
price for a product or service. Next time
they need that product or service they’ll
look around for the cheapest supplier of
that product or service. Supermarkets
have customers, not clients.
GjeneSys Pty. Ltd.
http://about.me/petergjersoe
2222
ISSUE
6464
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localyouth
Shianne Mohommed is a university student
studying media at Sunshine Coast University.
In December last year she received the
news that she was one of the lucky
fourteen university and college students
selected from Australia and the USA to
travel to Cambodia in July to participate
in a documentary outreach program.
The organisation, Actuality Media, is a
documentary production organisation that
takes crews of media students to different
places around the world, to produce short
documentaries about changemakers in the
local community and promote change.
Along with two fellow
group members,
Bayleigh as director,
Rebecca as
cinematographer
and Shianne as
the producer, their
chosen changemaker
was the Soria Moria
Boutique Hotel, the
first employee-owned
hotel in Cambodia.
Shianne and her crew produced, directed,
filmed and edited the short film called
Soria Moria, which follows the story of
an employee named Sina, who, through
working at the Soria Moria, is sponsored
to attend English school. Furthermore,
through the income she receives, she
can now support her family and create
a better future for her children.
Shianne shared that their goal in making
this film is that the promotion on the
hotel’s website and other media platforms
will increase the number of tourists who
choose to stay at the Soria Moria. She
told us that the more guests who stay
at the hotel, the more employees are
sponsored to receive a higher education
and the more local NGOs are supported.
Shianne says, “My experience with
Actuality Media has shown me that
changemakers, however big or small, can
have huge impacts on the community.”
The Soria Moria employs around 40 local
Khmer people, many who by working
at the hotel are sponsored to attend
English school or university. The hotel also
supports a large number of local nongovernmental organisations that perform
a variety of services and functions in the
community, such as raising funds for
children to have access to education.
This is the link to the
video on youtube https://
www.youtube.com/
watch?v=2cHKi_H3cDY
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BUSINESS MATTERS 23
g
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Cele ears
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Linda Ireland and the team at Mortgage Choice in Buderim
We know your time matters
We’ll take care of the legwork involved in
finding the right home loan, so you can spend
your time on the things you love.
For the past 10 years, we have helped thousands
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ISSUE
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Mortgage
Choice
hair
hairforbusiness
for business
with
Amanda Oxley,
Amanda
Hair Design
INNOVATION IN HAIR SALONS
ON THE SUNSHINE COAST
Amanda Oxley from Amanda Hair Design
is one of the award winning colour experts
on the Sunshine Coast. Amanda and her
international team pride themselves on
thinking outside the square, not just in their
creative hair colouring and design, but
now they have come up with something
new for the Sunshine Coast. Amanda
having been an educator for Toni and Guy
has a Cert IV Training and Assessment
and also an Education Teaching Degree,
in London she taught at Hairdressing
Tafe and is absolutely passionate helping
people to be the best that they can be.
One of Amanda’s Innovative ideas is the
creation of ‘THE SUNSHINE COAST
SALON NETWORKING GROUP’. The
group will bring like minded hairdressers
together to share ideas and support
each other by demonstrating new
techniques in colouring and styling.
Every hairdresser has a different strength
and by sharing knowledge it will improve
the quality of hairdressing on the Sunshine
Coast. The group will meet once a month
in Amanda’s salon to share some wine
and nibbles and ideas. They will also get
different speakers and various companies,
such as Wella demonstrate their products
and invite some high profile hairdressers.
and how to use them safely. This course is
designed for people who have always had an
interest in hairdressing but not had the opportunity
to do it for whatever reason, being a parent or
having worked straight from school, it is suitable
for school leavers or mature age students.
Another innovation Amanda Hair Design
has in the pipeline is offering educational
workshops to their clients once a month
at no charge, she will just ask for a
donation towards her favourite cancer
charity, a charity that the salon regularly
donate to including giving hair.
THE COMPLETE HAIRDRESSER This course is aimed at recently trained
hairdressers to give them the confidence, speed
and extra skills to perfect their knowledge. We
have found through experience that hairdressers
that have come straight from college still don’t
always have the skills and confidence to provide
salon quality and they often sadly lose confidence
and end up quitting the industry. We want our
industry of highly trained hairdressers to grow.
There will be various workshops; how
to use blow dryers, curling irons and
straighteners, and things like doing
celebrity hairstyles at home.
THE REFRESHER –
This course is for hairdressers who might work
from home or haven’t been in the industry
for a while and want to come back.
It is certainly happening at Amanda Hair
Design as Amanda’s third innovation
is training courses for hairdressing.
Register your interest now
for any of the above.
She will be offering three courses.
1. The Taster course
2. The Complete course
3. The Refresher course
THE TASTER COURSE An introduction to hairdressing, to cover
health and safety and career direction.
Shampooing clients, care and tools needed
The last innovation at Amanda Hair Design is that
they create their own colour techniques and have
recently designed one called ‘Sparkle Points’
which adds colour to the underneath section
of the hair, so the hair looks like it has had a full
head but there will be no regrowth underneath.
Contact Amanda Hair Design on 5437 8484
www.amandahairdesign.com.au
69 – 89 Attenuata Drive, Brightwater
As a business owner, you’ve got a lot
of issues stealing your time!
What’s stealing your
time in your business?
Haycroft Workplace Solutions helps get some of
your time back by providing:
• Total workforce outsourcing solutions
• Payroll processing
• Human resources and industrial relations support
• Workplace health and safety management
• Flexible employment arrangements for happy staff
So you can manage your workers without
employing them... Now that’s keeping it simple!
If you call us to find out more about our services, we will provide
you with a FREE AUDITING TOOL to assess your potential
areas of concern and how we can remove them.
Haycroft Workplace Solutions has been essential in administering
our payroll service right from the beginning. All I have to do is submit
the total hours each week and the rest is done. Haycroft keeps us
totally up to date with all the ever changing rules and regulations
of Industrial Relations. I’m confident to say Haycroft has not only
improved our bottom line as promised, but much more. Thanks guys!
David Hamester, Meatworld and Fishworld
1300 766 380
[email protected]
www.haycroft.com.au
HAYCROFT
WORKPLACE SOLUTIONS
Keeping Employment Simple
BUSINESS MATTERS 25
26 ISSUE 64
THINK BUSINESS DEVELOPMENT
JAZ
BUILD
SUNSHINE
COAST
Affordable Custom
home builds
“We can build you
the house
of your dreams,
but only you
can make it a home.”
Extensions and
Renovations
Drafting Services
Design Consultation
Sustainable Building
New house & land
packages
Investment properties
FIND US ON
QBCC NO. 76420
BARRY 0420 718 788
JANNEAN 0452 558 788
28 [email protected]
ISSUE 64
Investors and New Home builders
GLASS HOUSE COUNTRY ESTATE Excellent Value
Call Kelvin Brady on p: 0429 003 338
www.glasshousecountryestate.com.au
n
o
i
t
a
c
edu
matters
matters
LEE BOND
SUNSHINE COAST GRAMMAR SCHOOL
INNOVATION IN SCHOOLS
On a worldwide scale, high educational value is currently given to science,
technology, engineering and mathematics, (STEM), whereas less importance is
placed on sport or the arts. Australian schools provide a broad curriculum and
are assessed using a Measurement Framework, which goes beyond literacy,
numeracy, science and ICT to include alternative pathways and vocational courses.
Rote learning has been a staple component in education systems for decades.
Remembering facts and memorising formulas to answer closed questions are
techniques used by many professions including law, mathematics, medicine and the
military. Learning by rote is the quickest way to grasp a concept and gain technical
proficiency, but can be tedious and requires discipline and stamina. Adding a
narrative through storytelling helps to provide contextual understanding for learners.
Recalling my own schooling, maths and science, whilst excellent subjects, were
not high on my learning agenda. Conversely, music and technology fascinated
me. They sparked my interest. People are motivated by different subjects, which is
articulated by Ken Robinson who identifies a greater need for creativity in education.
Using music as an example, most musicians agree that scales, drills and theory are
somewhat boring (rote), but are gateways to becoming a proficient instrumentalist.
To master their instrument, musicians must dedicate hours of time to practice.
Beyond a natural ability, they should foster a sense of teamwork and an awareness
of the ensemble to appreciate the power and beauty of music. Creative musicians
might compose and innovative ones compose previously unheard genres.
So what does innovation look like in schools? Many schools contain pockets
of innovation and it’s apparent that the differences within schools are greater
than between them. Innovative educators motivate students through curiosity,
by personalising the curriculum and encouraging an inquiry-based approach to
learning as students discover the world around them. Students are not forcefed with facts and figures, or even the answers, but are given time and space
to overcome challenges and explore a range of topics. This is augmented with
guidance in the use of technology as a learning tool, to avoid ‘off task’ behaviours.
Innovation and creativity are intrinsically linked. The
challenge for schools is to reach a healthy balance across
the learning spectrum between traditional command style
tasks, which incorporate rote learning, right through to
student-oriented projects which embellish knowledge and
understanding through self-discovery and creativity.
Not everyone is destined to become a doctor, engineer or lawyer. The world
also needs digitally literate, versatile and creative people, who can design
innovative solutions for a range of issues, whilst systematically managing
projects, balancing budgets and communicating effectively.
ABOUT THE AUTHOR
Lee Bond is the eLearning Coordinator at Sunshine Coast
Grammar School. As a teacher Lee has worked in the UK,
Middle East and Australia, presenting at several national and
international conferences over a twenty year career. He is a
strong advocate for the Arts and understands the positive
impact technology can have on learning when it is used
purposefully. Connect with Lee on Twitter @leebond1
BUSINESS MATTERS 29
water
matters
BERNIE DUFFY
PHPERFECT PTY LTD
THE FIVE ADVANTAGES OF
DRINKING PH PERFECT
WATER IN THE MORNING
1.Drinking water on an empty stomach aids with purification
of the colon, making it easier to absorb nutrients.
2. Regularly drinking water increases the production
of new blood and muscle cells.
3. Drinking at least a litre of water daily can assist with weight loss –
boosting your metabolism by up to 24 per cent in the morning.
4. Regular intake of water helps purge toxins from the blood,
which in turn will help clear your skin and make it glow.
5. Your lymph system will love water as it gets back
into balance. Your glands fight infection, perform
daily functions and balance your body fluids.
THE BEST WAY TO DRINK WATER
If you’re serious about the water
you put in your body, then consider
using a PH balanced product.
Our bodies function better in
an alkaline environment, and
diseases like cancer and other
major ailments all flourish when
the body is in an acidic state,
so it makes sense to drink water
that has a balanced PH level.
For optimal health results drink two glasses of water when waking
up in the morning. Then drink a glass or two, half an hour before
each meal, and two glasses before going to sleep at night
It’s as simple as that!
ABOUT THE AUTHOR
Bernie Duffy is the founder of Phperfect
Pty Ltd and is passionate about the
planet’s water. His catchphrase is
“Perfect is an Alkaline Body!”
30 ISSUE 64
How Safe Is
Your Drinking
Water?
WATER IS OUR
LIFE BLOOD
Research conducted by the World Health
Organisation shows that over 80% of
diseases are caused by poor quality water.
The Town Water that we drink can have
over 700 harmful agents and over 20 are
carcinogenic and 18 have proven
cancer-promoting effects.
And your skin will absorb around 1.5 litres of
water when you have a shower, taking all of
these agents directly into your body.
Boiling water DOES NOT eradicate heavy
metals, cyanide, arsenic compounds, nitrite
and other harmful agents.
Phperfect provides THE EDGE with Phperfect
Energised, Structured water to every tap &
shower in your home! We’ve got your pool
covered too.
Take Charge and
ensure that you and
your family are
drinking, showering,
and swimming in
Chemical and
Toxin-Free Water.
Call now for your
free water sample.
1300 112 220
www.phperfect.com.au
e
t
a
t
s
e
l
rea
matters
BEVAN HORSNELL
BELLE PROPERTY
INNOVATION IN REAL
ESTATE MARKETING
Innovation in real estate marketing, and marketing across the
board, is an ongoing evolution in line with continual improvements
in today’s technology. There have been some very important
advancements in the real estate landscape over the years, with
professional photography, property staging, floor plans and virtual
and video tours all refining the appeal of properties listed for sale.
Unfortunately, the new technology has also allowed for an overflow
of gimmicks, stunts, screaming headlines and fanciful promises
bashing away at the public senses. Be aware of the differences
and think of how you would be attracted to a property.
Identify your objective. More than just buying or selling, try
and specify the exact reasons for stepping forward and putting
yourself on the line. Is it lifestyle based, or future income driven?
Is it a long-term family home, or a short-term need only?
Understand the property, good and bad. There is no such
thing as the ‘perfect property.’ Reconciling the fact that ‘not
all second-hand cars come with new tyres’ will let you sleep
soundly at night when dealing with the property you love.
Understand your target audience. When selling, go back to the
days when you purchased the property. What attracted you to it? What
stage of life were you in? Has the property changed since then?
Solve your buyers’ problems. When you’ve identified your target,
put yourself in their shoes. What are their needs? Does my house
provide a solution to those needs? Can it be done cost-effectively?
Be real. Don’t apologise for what
your property has, or doesn’t have.
Understand that everyone has different
ideas of value and differing perceptions
of the market reality. Be honest and
let someone else see what you do!
Innovations in technology and marketing are a wonderful
thing and can help in many ways, but remember, real estate
deals are completed by real people in the real world.
ABOUT THE AUTHOR
bevan horsnell
0412 512 257
“as individual as
you are”
As Principal of Belle Property Buderim, and
a resident of the Central Sunshine Coast
since 1990, Bevan has great experience
in local property trends, acquired through
a large and established network of both
business and community contacts.
BUSINESS MATTERS 31
l
a
c
i
d
e
m
practice matters
ALBERT BORZILLO
WEALTHMED
INNOVATION
A colleague introduced me to the work of Wayne
need not be. If your business
structure seems complicated
and often difficult to manage,
then it probably is!
Cotton, from Cotton Systems – USA.
The right structure removes unnecessary business
In our businesses we’re constantly striving to be innovative and
open to change when it comes to our products and services.
But more often than not, we find that our business structures
become overly complicated, as we add on and add on over the
years and get different advice from different professionals.
Wayne talks about three stages of growth in a business. Firstly
there is Wide-Eyed Enthusiasm where we are excited and
enthusiastic – and running in all directions! The second stage
entities and layers and can lead to considerable cost
and time savings. It can be easier than you think to
wind up an unnecessary business structure.
is Complicated Sophistication. This is where we believe we’re
It may be time to have a fresh look at your business structure
on the right track but tend to get stuck in the rat race, working
and processes and start the move towards Mature Simplicity.
harder and longer, adding layers and layers of complication to
the business, forcing us to work even harder and longer. Most
get stuck in this stage. The final stage is Mature Simplicity. If
you can reach this stage your potential becomes unlimited.
This is all about seeing the bigger picture and simplifying as
much as possible, and therefore becoming more productive.
We consistently see practices
that have become Complicated
Sophistication when they
ABOUT THE AUTHOR
Albert has over 30 years experience as a
practising accountant and is dedicated
to achieving excellent outcomes for
Wealthmed clients. He is a member of
CPA Australia and has wide experience in
both industry and public practice. If you’re
reading this, pick up the phone and say hi!
leaping ahead in your medical career?
☻ Locum Work
☻ Promotion
☻ Private Practice
32 ISSUE 64
Call us to talk about the tax implications
of an income increase + how we
can help ensure more of your hard
earned dollars stay in your hands.
p
i
h
s
r
e
n
part
matters
PETER CHICO JONES
PARTNERS INSYNC
INNOVATION: FINDING A BETTER WAY TO DO PARTNERSHIPS
On the day I got married, my father said nine words that changed
my life. Dad was a simple man from Elmore in Victoria. He didn’t
say much, but would often expose absolute gems of wisdom.
So here’s the room for innovation. Here’s how
you can do your partnerships better.
Purposefully give your relationships equal attention to marketing,
administration, sales, business and financial planning.
“Your success will reflect the relationship with your partner.”
I’ve contemplated that concept for many years now and while
there’s clearly room for objectiveness around the definition of
‘success’, I’ve found truth in his words. I’ve also found myself
investigating to great lengths the nature of ‘relationship’.
Start by constantly asking these questions in relation
to your communication with your partners:
1. How does what I just said (or didn’t say) affect the third?
2. How does what I just did (or didn’t do) affect the third?
And now I ask: is there a better way to do relationships in
business? Is there an opportunity to be innovative in your
relationships? Absolutely! I believe there is and I believe the
answer was found approximately 2500 years ago.
3. What can we do to keep improving and building the third?
If you are in a partnership of any description, be responsible
for both your game and improving the third.
Around 550BC, Pythagoras showed through sacred geometry that
when a second circle is mirrored, three shapes are created (see below).
Then Aristotle around 350BC expressed,
“The whole is greater than the sum of its parts”.
Looking at the image, you see that 1 + 1 can indeed create 3. The third
is the yellow shape in the middle. This shape is known as the ‘Vesica
Piscis’ and throughout the world it can be found in the symbolism of
all religions, as it carries with it the representation of manifestation.
The third has a power and an energy that many people in sport,
business and life have experienced. Intangible, yet impossible to
ignore. When two or more people, groups or companies come
together and pool their talents and abilities toward a common
purpose, this power is created and therefore can be harnessed.
The concept of 1+1= 3 has been around for a long time. However, there’s
more than enough evidence out there to suggest that harnessing this
concept in our business partnerships has not made it into the forefront
of our minds. Most partnerships don’t last and many due to the fact that
the third was not nurtured and strengthened as the business grew.
It’s in the relationships where the magic happens and the
‘baby’ is manifested. It’s in the relationships where the success
of the partnership will be established and maintained. So if
you need to find a better, innovative way of doing things in
your partnerships, begin by looking at the third.
ABOUT THE AUTHOR
In sport, Chico is an Olympic Beach Volleyball
coach (Natalie Cook & Tamsin Hinchley). In
business he consults, coaches and trains new
and established business partnerships. Why?
“Because in partnership – we can create.”
BUILDING STRONG
PARTNERSHIPS
through
Communication Understanding
Strategies
Partners Insync offers consulting, coaching and training for startup
and established business partner relationships.
Contact Peter Chico Jones on 0421 204 578
www.partnersinsync.com | [email protected]
BUSINESS MATTERS 33
BUSINESS MATTERS MAGAZINE
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Australian Mixed Medial
Roadshow, Twin Waters Resort,
Twin Waters, Ph: 0408 670 207
Content Marketing Tips,
Kawana Library, Kawana,
Ph: 1300 542 727
Australian Mixed Medial
Roadshow, Twin Waters Resort,
Twin Waters, Ph: 0408 670 207
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Roadshow, Twin Waters Resort,
Twin Waters, Ph: 0408 670 207
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Maroochydore Library,
Maroochydore, Ph: 1300 542 727
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Ph: 1300 542 727
Optus Gympie Music Muster
2014, Amamoor State Forest,
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Caloundra, Bookings @
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Children’s Therapy Centre
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Reduction & Building Wealth
Through Property, RSVP please
Ph: Kaia 5646 3023 or email kaia.
[email protected]
SCBWN Breakfast, The
Mooloolaba Surf Club, Bookings
@ www.scbwn.org.au/events
Wills, Enduring Power
of Attorney and Advanced
Health Directive,
Kawana Library, Buddina,
Ph: 1300 542 727
15
16
Think Money, TIR Property
Showcase, 2/19 George
St, Maroochydore, For Info
www.thinkmoney.com.au
Mooloolaba Wharf Twilight
Community Markets,
Every Friday, 4pm - 8.30pm
RACQ Australia Zoom,
Australia Zoo, Beerwah,
Ph: 13 19 05
Depression and Anxiety,
Beerwah Library, Beerwah,
Ph: 1300 542 727
Up and Running,
Caloundra Library, Caloundra,
Ph: 1300 542 727
Noosa Jazz Festival 2014,
Noosa Lions Park, Noosa
Heads, Ph: 5449 0711
Noosa Jazz Festival 2014,
Noosa Lions Park, Noosa
Heads, Ph: 5449 0711
10
11
12
13
Sydney Comedy Festival,
Nambour Civic Centre,
Nambour, Ph: 5475 7777
Think Money, Wealth
Retreat (Midas Touch
Clients Only), 2/19 Geogre
St, Maroochydore, For Info
www.thinkmoney.com.au
Think Money, Specialist
Workshop, 2/19 Geogre
St, Maroochydore, For Info
www.thinkmoney.com.au
Originals Music Festival,
AFL Ground, Noosaville,
Purchase tickets at
originalsmusicfestival.com
17
18
19
20
Think Money, Budget
Bootcamp (Clients Only), 2/19
Geogre St, Maroochydore, For
Info www.thinkmoney.com.au
Content Marketing Tips,
Caloundra Library, Caloundra,
Ph: 1300 542 727
Up and Running,
Nambour Library, Nambour,
Ph: 1300 542 727
23
24
34 ISSUE 64
2014 X-Blades National
Youth Touch Football
Championships,
Sunshine Coast Stadium,
Bokarina, Ph: 5437 7666
The Creative Collective,
Wonders of Wordpress,
Info @ www@
thecreativecollecive.com.au
25
Up and Running,
Maroochydore Library, Cotton
Tree, Ph: 1300 542 727
Mooloolaba Wharf Twilight
Community Markets,
Every Friday, 4pm - 8.30pm
Mitchell Creek Rock n Blues
Festival, Noosa Hinterland,
Kandanga, Ph: 0434 998 567
26
Sunny Coast Kids Family Expo,
Lake Kawana Community Centre,
Bokarina, Ph: 5413 1400
Mooloolaba Wharf Twilight
Community Markets,
Every Friday, 4pm - 8.30pm
Market Chef 2014,
Eumundi Markets, Eumundi,
Ph: 5442 7106
Vintage Diamond,
The Events Centre,
Caloundra, Ph: 5491 4240
The Creative Collective,
Social Media Strategy,
Info @ www@
thecreativecollecive.com.au
Trans Tasman Gubbi Gubbi
Championships 2014,
Sunshine Coast Stadium,
Bokarina, Ph: 5437 7666
Trans Tasman Gubbi Gubbi
Championships 2014,
Sunshine Coast Stadium,
Bokarina, Ph: 5437 7666
Australian Mixed Medial
Roadshow, Twin Waters Resort,
Twin Waters, Ph: 0408 670 207
SC Fire vs SWQ Thunder,
Stockland Park, Bokarina,
Ph: 5437 7666
Optus Gympie Music Muster
2014, Amamoor State Forest,
Gympie, Ph: 5482 2099
7
RACQ Australia Zoom,
Australia Zoo, Beerwah,
Ph: 13 19 05
Noosa Jazz Festival 2014,
Noosa Lions Park, Noosa
Heads, Ph: 5449 0711
Caloundra Street Fair,
Bulcock Street, Caloundra
14
Real Food Festival,
Maleny Showgrounds, Maleny
2014 Noosa Country Show,
Pomona Showgrounds,
Pomona, Ph: 5485 2331
22
Content Marketing Tips,
Maleny Library, Maleny,
Ph: 1300 542 727
Mooloolaba Wharf Twilight
Community Markets,
Every Friday, 4pm - 8.30pm
Sydney Comedy Festival
Showcase, The J Noosa,
Noosa Junction, Ph: 5329 6560
Market Chef 2014,
Eumundi Markets, Eumundi,
Ph: 5442 7106
Up and Running,
Coolum Beach Library,
Coolum, Ph: 1300 542 727
Think Money,
Wealthy ‘n’ Wise Education
Event, 2/19 Geogre St,
Maroochydore, For Info
www.thinkmoney.com.au
Taylor Henderson,
Lake Kawana Community
Centre, Bokarina,
Ph: 5413 1400
Queen It’s A Kinda
Magic, The Events Centre,
Caloundra, Ph: 5491 4240
WORKPLACE SOLUTIONS
Keeping Employment Simple
Grandparents and Family
Law, Maroochydore Library,
Cotton Tree, Ph: 1300 542 727
Enduring Power of Attorney
and Advanced Health
Directives, Cooroy Library,
Cooroy, Ph: 5329 6555
2014 X-Blades National
Youth Touch Football
Championships,
Sunshine Coast Stadium,
Bokarina, Ph: 5437 7666
HAYCROFT
Australian Mixed Medial
Roadshow, Twin Waters Resort,
Twin Waters, Ph: 0408 670 207
Think Money, TIR Property
Showcase, 2/19 Geogre
St, Maroochydore, For Info
www.thinkmoney.com.au
Think Money,
Property Wealth Workshop,
2/19 George St, Maroochydore,
For info www.thinkmoney.com.au
Rick Stein - Wine and Cheese
Evening, Nambour Civic Centre,
Nambour, Ph: 5475 7777
COMMUNITY EVENTS
BUSINESS EVENTS
Queensland State Archives
Seminar, Genealogy
Sunshine Coast Inc, Nambour,
Ph: 07 3131 7777
Sweet Poison,
Beerwah Library, Beerwah,
Ph: 1300 542 727
Real Food Festival,
Maleny Showgrounds, Maleny
Caloundra Street Fair,
Bulcock St, Caloundra
21
Think Money, Goal Mapping
For Wealth FULL DAY
Workshop, 2/19 Geogre
St, Maroochydore, For Info
www.thinkmoney.com.au
Jerry’s Girls,
Noosa Arts Theatre,
Noosaville, Ph: 5449 9343
Sweet Poison, Kawana Library,
Buddina, Ph: 1300 542 727
Mitchell Creek Rock n Blues
Festival, Noosa Hinterland,
Kandanga, Ph: 0434 998 567
27
28
Trans Tasman Gubbi Gubbi
Championships 2014,
Sunshine Coast Stadium,
Bokarina, Ph: 5437 7666
Trans Tasman Gubbi Gubbi
Championships 2014,
Sunshine Coast Stadium,
Bokarina, Ph: 5437 7666
Eumundi Market,
Memorial Drive. Eumundi
Caloundra Street Fair,
Bulcock St, Caloundra
hr
matters
SALLY DESCH
HRM CONTRACTING & CONSULTING
EFFECTIVE PEOPLE MANAGEMENT CREATES AND INNOVATES
HR is always striving to break away from the myth that HR management
We have provided support and advice for many businesses, but
is about compliance and policing workplace practices. In reality,
what we find generates the best result for an organisation investing
it should be where the least time is spent in managing people.
in HR is when we fully understand the future vision for the business.
Then we can partner with the leaders of the organisation to creatively
Effective people management should
create and innovate. Dave Ulrich sums this
up in a great quote – “Rather than lament
what has been, insightful HR professionals
should anticipate and create what can be.”
design and develop innovative people-based solutions, that are
specifically tailored towards supporting the achievement of that vision.
Like any part of your business, moving from transactional
and operational activities to being innovative and strategic
can be challenging, but this shift will certainly ensure
your workforce will be growing with you to provide
Your HR manager or consultant should not only be providing
sustainability and growth for your overall business.
appropriate advice about dealing with the current HR issues
in your business, but they should be constantly thinking
ABOUT THE AUTHOR
innovatively about the future of your workforce and building a
foundation that supports your vision for the organisation.
Operationally, people management can be consuming, but the return
for your business will only be fully realised when your HR professional
is anticipating your future workforce needs, and creatively structuring
your people management tools and resources with this future in mind.
At HRM we...
Give you extra thinking capability
Save you
time
Listen to
what you
need
Save
you
money
Give
you
ideas
Give you a hand
Sally has been in the HR industry for
almost 20 years. She is very passionate
about people and getting the right fit. She
started HRM to provide a personalised
service, not just to put bums on seats.
Do you want to:
Communicate more effectively?
Motivate and engage your team?
Improve productivity?
Have more fun at work?
Using DISC ADVANCED®, the world’s most
advanced behavioural assessment system, we
can help you make these changes in your team.
Cheryl Keegan, our HR Consultant, is one of only approximately 300 Accredited
DISC ADVANCED® Consultants and Facilitators in Australia
P. 1300 962 258
E. [email protected]
www.hrmcc.com.au
right people.
right careers.
right choice.
BUSINESS MATTERS 35
website
matters
KAREN AHL
WEB-STA AFFORDABLE WEB DESIGN
12 QUESTIONS YOU SHOULD ASK YOUR WEB DESIGNER
Planning for your website can be tricky enough. Choosing
9. How long will my website take to go live?
the right person/company to work with can make this
10.Does your price include online marketing or
process less stressful and more cost-effective.
Here are some basic questions to get you started,
and to help you better understand what they can
do for you and what they are capable of.
1. How many websites have you created?
SEO (Search Engine Optimisation)?
11. What information/images/graphics do you require from me?
12.If I want to add a blog or shopping cart
later, will I need a new website?
Getting to know your web designer is important. Achieving the right
2. Can I see some live/published websites that you’ve done?
match will ensure the overall success of your website. You want a
3. Have you done any websites for businesses in my industry?
website that will HELP you stay in business for a long time.
4. Is this your full-time job and what are your office hours?
5.Will I have access to my website to make changes,
like upload new images and change text?
6. Do you provide training/support?
7.What monthly/ annual fees should I expect
and what do they include?
8. How much of my website will you build yourself/outsource?
36 ISSUE 64
ABOUT THE AUTHOR
Owner of Web-Sta Affordable Web Design,
Karen Ahl blends her passion for local
business and creative flair. The result is unique
website designs that work for her customers.
She has over a decade’s experience in
marketing, advertising and branding.
e
g
a
r
e
k
o
br
matters
ROD RUSSELL
SAVVY BUSINESS SALES
MAKE YOURSELF REDUNDANT
Most successful businesses are carefully guided by hands-on
owner operators who have an in-depth understanding of all facets
of their business, including administration, staff roles, customers,
sales and marketing, suppliers and service providers.
A buyer’s greatest fear will always be what happens when the
previous owner walks out the door, especially if the seller is
the only key person with the skills to run the business.
The owner will often have years of experience in their field and is
likely to have forged solid relationships with key industry players, and
an understanding of competitors’ strengths and weaknesses.
This scenario will work until the owner requires time away for family reasons,
an extended holiday or if illness strikes. Unfortunately, it’s likely this will occur
at some stage, but what happens if they are forced to sell the business?
Would a business be attractive to a buyer if it didn’t have key staff in place?
Making yourself redundant will not only protect
your asset to ensure it can operate without
you, it will also allow you to have time away and
concentrate on working on the business rather than
in it. More importantly, it will make your business
more saleable to a buyer when you want to sell.
To achieve this scenario you need to build a great team and share
your knowledge, so they can step up in your absence. This requires
plenty of training, multi-tasking and being open with your skills
and responsibilities. Get team members involved in the decision
making and give them the chance to take the lead and reward them.
Acknowledging effort often results in greater commitment.
A business opportunity with an owner who has made themselves
redundant is generally a very attractive option for buyers – one
they are normally prepared to pay a premium for.
ABOUT THE AUTHOR
SCAN HERE TO
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Rod’s unrivalled professionalism and
years of experience have earned
him the reputation as the Sunshine
Coast’s most successful business
broker. He continues to raise the
standards in business sales.
BUSINESS SAVVY.
15 million
YES WEreasons
ARE!
to choose savvY.
July to November
is traditionally our
CORPORATE
FUNCTIONS AND
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BUSINESS
CONTRACT
busiest
time with over $15 million
EVENT
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UNDER CONTRACT
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On offer
is an exciting
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vehicles
theming business that specialises in corporate • Late model fleet of scooters and
UNDER CONTRACT
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and business
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connect
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UNDER CONTRACT
August to November is traditionally our busiest
time of the year for business sales. If you are
in the market to buy or are considering selling
your business take advantage of our combined
experience and unmatched ability to connect
buyers with sellers
- Harley Dealer & Freehold
SAVVY. IT’S OUR BUSINESS
$1,595,000
SELL
- TO
Battery
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- Leading Food Distributor
- Jewellery Franchise
$185,000
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Due to a change in management structure, the positioned for continued growth and profit. If you’re - Tourism Industry Niche
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UNDER CONTRACT - National Manufacturing
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the equipment.
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Jeremy Bycroft 0418 829 235
Call today T 5444 3300 114 Brisbane Road, Mooloolaba
www.savvybusiness.com.au
BUSINESS MATTERS 37
g
n
i
c
r
u
o
outs
matters
MONTY G. HOOKE
EZY VA
OFFSHORE OUTSOURCING AS INNOVATION
There is no doubt we live in an era of business that presents more
to worry about paying rent, overheads, wages or superannuation
opportunities than ever through technology, but with that new technology
– everything is bundled together and taken care of offshore.
also comes challenges. Business Process Outsourcing (BPO) represents
What to look out for when entering into such an arrangement:
one of these opportunities, but is often written off by businesses due
to the traditional challenges associated with offshore outsourcing.
BPO is typically used in an order to trim costs. Anything in your
•The reputation of the company. Make sure they have a
track record of working with other local companies.
•Deal with an organisation that has a local
organisation that is process-based, that is trainable, can be moved
offshore and the work done at a fraction of the cost. But as well as saving
costs, BPO can also be used as an innovative solution for expansion.
One of the misconceptions of
building an offshore office is that
you have no control. With the right
partnership however, this is incorrect.
Australian-based support system.
•Ensure the company you are dealing with is the owner of the
company/offices offshore, not a middle man agency.
Some of the typical types of work you can move offshore:
• Digital Agencies - website design, graphic design.
•Accounting & Bookkeeping - having a team of
qualified accountants offshore is common.
•Real Estate - data entry, online advertising
entries, online marketing efforts.
Partnering up with the right Philippines-based BPO provider
can allow you to have a co-managed offshore office which will
• Financial - document handling, data entry, reporting, marketing.
allow you to have full control of your staff, training, equipment
There is really no end to what can potentially be moved offshore,
and even office environment. Your partner will handle all local
as long as you have a documented and trainable process.
affairs including the recruitment, human resources and office.
Working with the right partner, you will effectively enter into a ‘seat
ABOUT THE AUTHOR
leasing’ arrangement, whereby you will pay a set cost per seat, either
Monty G. Hooke is a ‘Serial Entrepreneur’,
having had his first business at eight years
old. Now with a passion for helping other
entrepreneurs better leverage their time and
natural abilities, Monty speaks at events and
runs workshops, at the same time running
his companies in Australia and Asia.
per week or month, then pay for staff on top of that. That ‘seat’ would
include the desk, computer, internet and any other overheads. Or
alternatively, you would pay an all inclusive price on each staff. Any
specific training for your staff would need to be arranged by you.
One of the big advantages of using an offshore office is that
everything is bundled into one payment. Meaning you do not need
“LET US HELP YOU GET YOUR TIME BACK”
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Ideal Support For Solo-Preneurs
3Tailored Offshore Team Solutions For
Small & Medium Enterprises, and
3‘Pay As You Use’ Options, or Hire
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Contact us today for a FREE consultation to learn how you can get instant access to your new support team
View all services at www.ezyva.com/services
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38 ISSUE 64
www.ezyva.com 1300 785 245 [email protected]
y
c
n
e
v
l
o
in s
matters
RILEY JACKSON
DEBT RELIEF HOTLINE
MONEY MANAGEMENT SKILLS
Money Management skills are an essential life skill. Going through school
we learn about our history, maths, English and even cooking and carpentry
skills. However what we don’t learn is how to properly manage our money.
Unfortunately for most of us, we develop bad money
management and spending habits as we go along. This can
lead us to a life long struggle with finances and debt.
Better money management can help you get in front of your
finances so you never have to struggle with money again.
Here are a few things you can try to improve your money management
skills to avoid a life of financial struggle and bad debt.
KNOW WHERE YOU STAND
You should be asking yourself a number of questions to get to know
your situation better. These questions include: What is your total
income? Where is your money is going? How much do you
owe on your debts? Who do you owe money to? The number
of people who can’t answer these questions is surprising.
The best way to develop better money management skills is to first
start with monitoring your spending habits for a month by writing
down every single transaction. This should really get you thinking
about your finances and whether your spending is in control.
Cutting out certain entertainment costs,
such as magazines, cigarettes and
coffees can help reduce your spend.
Budgeting is a crucial part of
better money management.
ARE YOU IN DEBT?
Are you keeping up with your credit card and loan repayments?
By paying the minimum repayment amount you are paying
maximum interest and fees. You should be paying as much off
your loan and credit cards as soon as possible to reduce the lifespan
of your debt and therefore reduce the interest you have to pay.
The longer you are in arrears the worse your debt becomes
and the less options you have available. Act quickly and
pull your debt into line while it is still manageable.
If you think you may need some budgeting help or debt relief,
talk to Debt Relief Hotline for a free confidential chat.
Remember, the best advice is to act quickly while you still
have options available.
PULL IN THE SPENDING REIGNS
Now you are starting to look at how you spend your money, you need to
determine whether you are spending more than what you are earning.
If your expenses exceed your income, you are going to have
to use money management skills to make some serious cut
backs and prioritise your expenses. Make sure you always have
enough cash for your bills and financial commitments.
BUDGETING
By creating a budget, you can see exactly where your money
is going, and if you need to slow down your spending, it
will help you identify areas you could cut back on.
ABOUT THE AUTHOR
Riley Jackson has over 20 years in
experience in assisting and developing
strategies for individuals and small
businesses on ways to improve their
financial circumstances. Based locally with
Affiliates located across Australia, we are
able to assist clients all over the nation.
Looking for debt relief?
Debt Relief Hotline offers a range of positive
solutions to your debt. Whether you are only just
starting to feel the pinch or if your debts are
spinning out of control, we have a solution for you.
Debt Relief Hotline
can help with:
Budgeting
Debt Refinancing
Debt Agreements
Bankruptcy
Contact Us Now
For Your Free Consultation
Debt Relief Hotline is an authorised online representative of
Insolvency Administration Services Pty Ltd (RDAA 1337).
Insolvency Administration Services Pty Ltd is a Corporate Credit
Representative of Positive Solutions Finance Pty Ltd (ACL 41872).
1300 658 117
www.debtreliefhotline.com.au
BUSINESS MATTERS 39
training
matters
CATHERINE MOLLOY
TARGET TRAINING
HOW DO WE MOVE FROM TALKING INNOVATION,
TO DOING INNOVATION?
In a time when both customers and the business environment
are constantly changing and evolving, a team who are skilled
will be more able to adapt and keep up with these changes.
Providing training and supporting
the development of your team are
essential elements in becoming
and staying innovative.
Training provides the opportunity for you and your team to step
back from the day-to-day business operations and consider
best practice, learn from others and work on the business rather
than in it. The right training will develop the skills, capabilities and
knowledge of your team and enable them to engage in a wider
range of responsibilities and tasks within the business. The result is
continuous improvement and the benefits you are likely to realise are:
However, delivering these outcomes requires a considered approach
to training. Simply passing through a training program does not
ensure improvement or lead to innovative outcomes. The type
and quality of training your team receives is very important. To
create a training program that works, you need firstly to identify skill
gaps. A training needs analysis will help you identify opportunities
within the business, understand which skills need to be improved
and categorise the different skill levels of the team. You can
also use this opportunity to measure the innovation capacity
of your team – do they have the will and skill to innovate?
Once these key areas are understood, you’re in a strong
position to source the best training providers to assist in
establishing a program of learning that moves beyond
functional training and delivers the outcomes you require.
Training and development are an investment in the future of
your business. In the words of Bill Gates, “In a changing world,
education is the best preparation for being able to adapt.”
• Increased productivity and profits
• Reduced errors
ABOUT THE AUTHOR
• Increased competitiveness
• Improved business process management
• Improved compliance with business and legislative requirements
• Increased staff morale
• Improved employee retention
• Enhanced communication
SCAN HERE TO
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Cath Molloy is the owner of Target
Training and was recently awarded
the 2013 AIM Excellence Awards
Sunshine Coast Manager of the
Year. She has over 25 years
expertise in the delivery
of services, sales and training.
• More creativity and innovation
IS YOUR BUSINESS ELIGIBLE FOR FUNDING?
 Face to face workshops and online training available
 Funding rebates for school-based trainees and new team members
 Cert 3 guarantee programme, open to casuals, part-timers
and full-timers
UPCOMING WORKSHOPS
Cert 111 Hospitality induction every MONDAY
Cert 111 Business induction every THURSDAY
Double Diploma: Business and Management
Tuesday 30th September
Better Business Bootcamp with Target Training
& Bellingham Maze
Wednesday 17th September
Bali Sales and Leadership Congress
Monday 3rd November - Thursday 6th November
CALL US AND SEE IF YOU CAN BE FUNDED
PHONE TODAY 5452 7722 for your eligibility
www.facebook.com/
targettrainingsunshinecoastwidebay
Servicing all of Qld and Australia.
We TARGET your training needs.
NATIONALLY RECOGNISED COURSES AVAILABLE
40 ISSUE 64
smile
matters
DR PAUL DEVER
OCEAN ORTHODONTICS
WHAT IS INNOVATION?
Innovation put simply, is finding a different or better way of doing
something. How important is this concept to each of us in everyday
life? It is of paramount importance! You only have to stop for a second
and think about daily duties such as preparing food, washing clothes
and transporting ourselves around to appreciate how much simpler
our lives are compared to centuries ago. All of these mod cons that
we’ve grown to rely on have arisen through invention and innovation.
Today, I believe that innovative ideas are occurring at an accelerated
rate thanks to technology and the ability to share information
around the world so rapidly. In completing a little bit of research
into innovation, I discovered the three key components to the
innovation process as identified by the American robotics engineer
Joseph Engelberger. These components are fundamentally:
end result, businesses become
more productive. This is beneficial for
all parties involved – the business,
its staff and the end consumer.
I also learned during my research that it’s possible for businesses
to encourage and foster innovation in their staff. Changing
business processes, giving staff access to technology, different
management styles and allowing staff to work on any aspect
of the business (not just their immediate job) are all ways that
businesses can foster an environment of innovation.
Large companies that are considered leaders in their field, such as
1. Recognising a need,
Google, attribute a great deal of their success to the innovative ideas
of their grass-roots employees. I believe that most businesses would
2.Having competent people with access to
benefit from actively inspiring innovation in the workplace more.
technology and/or resources, and
3. Financial support
Innovation breeds efficiency! It’s
not only important for our personal
lives, but can also be utilised in the
workplace. If there’s an easier or
quicker way of achieving the same
ABOUT THE AUTHOR
Dr Paul M Dever BSc BDent(Hons)
DClinDent(Orthodontics)MRACDS(Orth).
Paul joined Ocean Orthodntics in
2012, and lives locally at Bli Bli
with his wife and two children.
Adult Orthodontics, It’s Never Too Late
Members of the
Australian Society
of Orthodontists
Orthodontic treatment can be successful at any age and adults
especially appreciate the benefits of a beautiful smile. Whether
you’ve disliked your smile your entire life or you’d like to
improve your health and self-confidence, we can help.
At Ocean Orthodontics treatment options are flexible and we
can offer orthodontic solutions that have minimal impact on
your work and lifestyle.
Dr Pat Hannan
For further information visit our website.
SCAN HERE
BASED IN WARANA, SERVICING ALL OF THE SUNSHINE COAST
Phone 5493 3200
www.oceanorthodontics.com.au
Dr Paul Dever
Embrace the Experience
BUSINESS MATTERS 41
legal
matters
MITCH DEVINE
DEVINE LEGAL
RESTRAINTS OF TRADE
A business may spend considerable time, effort and resources
developing a relationship with its customers. Such relationships
are an integral part of the good will of a business. It is entirely
appropriate for a business to then take steps to protect such
matters in the form of a post-employment restraint.
then necessary to ensure that the
contractual terms go no further than
is necessary to protect that interest.
The historical starting point for the matter is that the common law
would find such agreements unlawful for public policy reasons.
Contracts should not have the effect of sterilising a productive
labour market. The historical position is not absolute. A restraint
in an employment contract will be upheld by the court as long
as it goes no further than is reasonable to protect the legitimate
interests of the employer. The matter requires an assessment
of two issues – the nature of the interest and the extent to
which the employer has sought to protect that interest.
This ordinarily involves an assessment of the activities being
restrained, the geographical area of the restraint and the period
of the restraint. It is these issues which most often engage the
attention of the court. In Queensland, if a court considers that
the restraint is broader than is necessary to protect the interest in
question, it will not redraft the contract to make it enforceable. If
the clause cannot be saved by severing the offending provisions,
the restraint will be unenforceable as a matter of law.
The legitimate interests which an employer may seek to protect
are matters such as trade secrets, confidential information and
customer connections. With customer connections, it is often the
case that employees will develop strong bonds with customers of
the business such that, if the employee were to leave the enterprise
and move to a competitor, the customer may be motivated to follow.
Accordingly, not every employee will have the requisite connections
with a customer base to create a legitimate interest to be protected.
Where the employee is in a position to influence such relationships,
a court may be minded to enforce a restraint which not only protects
confidential information and solicitation, but prevents the employee
from taking up a new business opportunity within a period of time.
Having established a legitimate
interest that may be protected by
a post-employment restraint, it is
Mitch Devine
The drafting therefore of post-employment restraints is a matter
which business should consider as a means of protecting any
confidential information, good will and customer connections
which it develops. However, care is needed in the drafting of such
matters to ensure that they are broad enough to protect such
interests, but not so broad as to become unenforceable.
WARNING: The content of this article is in the form of an academic paper
and the opinions expressed herein are generalised. The application of
principles referred to herein can alter from case to case. No reliance
should therefore be placed on the opinions expressed in this article without
detailed consideration of the circumstance of the case in question.
ABOUT THE AUTHOR
Mitchell is the principal of Devine Legal
and is accredited by the Queensland Law
Society as a Specialist in both Workplace
Relations and Personal Injuries Law.
Not sure of your next move?
Devine Legal specialises in problem
solving for employees and employers.
CONFIDENCE
Devine Legal can offer you confidence in taking that next move.
DEVINE
–LEGAL–
Phone 5479 1006
[email protected] www.devinelegal.com.au
SERVICING THE SUNSHINE COAST AND BEYOND
42 ISSUE 64
it
matters
LEO HAGGLUND
BYTE COMPUTERS
MOVIE STREAMING: THE NEW INNOVATION ROCKING
THE NATION
Life has become increasingly busy and making time for down-time
eliminates any risks that come with illegal downloading such as
is no longer a simple feat. Work and time pressures are leaving us
receiving nasty fines, computer viruses, or worse, a criminal record.
with only a few spare hours left in the day to relax and enjoy a good
Gaining access to instant online entertainment is the present and
movie. Making a trip down to the local video store can be a stressful
event and sometimes with disastrous outcomes, such as coming
home to find your DVD rental scratched and non-functional.
future of the web. You’ll be pleased to know the advantages of video
streaming don’t stop at a large range of titles, cheap prices, no late
fees and fast access. This innovative technology brings new hopes
The good news is that thanks to high-speed internet and innovative
to phasing out illegal downloading killing the movie industries that
technologies, you can now enjoy new release DVDs, Blu-ray
many Australians love so dearly. The damage of illegal downloading
rentals, hit TV shows and the instant streaming of movies in the
is not just an issue for businesses but also affects the incomes of
comfort of your own home. Online video streaming companies
writers, directors, actors, make-up artists, set designers, caterers and
such as Quickflix.com.au can provide all your entertainment needs
everyone else involved in Australia’s local film and music production.
at your fingertips, and you can access them instantly through
So if you haven’t already jumped on the red-hot video streaming train,
most internet-connected and wireless devices, including TVs,
PCs, Macs, iPads, tablets, smartphones and game consoles.
The beauty of streaming videos online is that
one month’s subscription is generally cheaper
than the cost of driving to your local video store
and renting a DVD – not to mention the stress of
returning the movie in time to dodge those pesky
late fees. Most online subscriptions start from
around $10 a month with unlimited access to
over thousands of new and classic movie titles.
Also, video streaming is not a form of illegal downloading because
you are purchasing the right to access the online content. This
then start researching your options online. There are plenty of video
streaming companies to choose from and all offer different prices and
packages to suit all of your entertainment needs. I certainly know what
I’ll be doing tonight and it includes kicking off my work shoes, a bag
of popcorn and the re-run of my all-time favourite movie The Matrix.
Co-authored and edited by Jelena Hagglund, Communication
and Media Professional (BA Communication/Journalism).
ABOUT THE AUTHOR
Leo Hagglund lives on the Sunshine Coast and
runs a successful IT business Byte Computers
in central Maroochydore. Leo and his team
are specialised in cloud-based and in-house
Microsoft servers and applications and look after
some of Sunshine Coast’s largest businesses.
Hungry for a computer specialist that can:
• Solve your computer problems, server exchange
issues and cloud issues
• Remove pesky popups or viruses, and
• Repair your mobile phone cracked or broken screen
Rest assured the team at Byte Computers are happy
to take on all your home or office computer problems.
1300 662 495
www.bytecomputers.com.au | [email protected]
97 Sugar Road, Maroochydore 4558
BUSINESS MATTERS 43
r
e
m
o
t
s
cu
engagement matters
DAVID CHAMBERLAIN
EXPRESS PRINT & MAIL
5-4-3-2-1....ENGAGE!
Though each of us is unique, there are many things that
make us very much the same. One aspect is how we as
humans engage with our world through the five senses.
Sight, Smell, Taste, Touch and Hearing.
As a business owner, it can be useful to remind yourself of this
when developing your brand, product/service and operational
procedures to improve customer engagement opportunities.
Some businesses rely heavily on engaging customers through
one sense over another. A restaurant may have lovely decor and
relaxing music, but if the food tastes like your uncle’s footy socks,
I doubt any ongoing customer engagement will develop.
Whereas, I have patiently lined up to eat at
one of the most visually unappealing, noisy
and cramped, hole-in-the-wall eateries that
has ever failed a Council inspection to savour
the best seafood laksa known to man!
!
w
t the
a
m
o
hey
t
great
it was last visit!
u
see yo
44 ISSUE 64
Why? Because that business knows their core business (food) and which
sense to prioritise (taste). They may lose some customers to the empty
restaurant next door with the spacious banquet room and comfortable
seats, but it’s obvious where the majority of the market prefer to eat.
Now, not every business can offer the fragrance of flowers, the sounds
of live music or a meal cooked by Heston. However, every business
has something to offer to engage with their customers. At the least, the
humble business card (sight and touch) is a VERY cost effective tool,
often overlooked because of its simplicity and broad usage. However,
with some simple enhancements to design, stock type, texture and
thickness, colour coverage and finishing treatments, a business card
can make a MAJOR impact at the first engagement opportunity.
So, is your business card engaging your target market? Or
should it be retired due to lack of sensory interest?
ABOUT THE AUTHOR
David has extensive experience as a consultant,
helping businesses (from Micro to National)
improve client engagement and develop
effective direct communication solutions.
event
matters
ANDREW LANG
INSTITUTE OF PROFESSIONAL LEARNING
FIVE KEYS TO A GREAT EVENT
Organising an event should be easy. Book a venue, create the agenda
and invite people! Creating a great event that achieves your objectives, is
value for money and doesn’t take forever to organise takes a lot more skill.
lots.” Sadly, people forget most presentations! As a rule, you should
allow 50 per cent of the time for group interaction – casual chats during
breaks or guided group exercises. Adults learn from participation.
Here are five ideas that will help improve your next event:
EQUIPMENT – I mentioned before that venue equipment is
critical. Today the standard is high quality data projection and
screen, flipcharts, power to desks, internet access, use of
computers, tablets and variable lighting. I’m shocked when venues
don’t have good internet access (or charge a premium).
PURPOSE – As Steven Covey once said, “Start with the end in mind.”
Often when I ask a company their purpose I will hear, “It’s a planning
session – we hold them every year”, or “A training workshop for our
new products.” These certainly describe the process but not the
purpose. I’m keen to understand what the planning is for – perhaps
improve next year’s revenue by 10 per cent. What about the new
product? Gain 23 per cent market share in 12 months. These start
to describe the purpose and will drive your event – who you invite,
the topics and the theme you need to communicate to your team.
VENUE – The environment you choose has a great impact on your
results. Offsite venues provide better reflection and fewer interruptions.
A venue with all the equipment puts the attention on
the content, not trying to get technology working.
A well-catered event feeds your crew and adds to the enjoyment of the day.
SESSION TIMES/BREAKOUTS – The best events have lots of group
interaction. A mistake is to jam the agenda with presentations. Often I
hear, “It’s the only time we have everyone together so we need to cover
AGENDA AND CONTENT – Use your purpose and the ideas from above
– lots of breakouts and group sessions. Use the internet in sessions for
research or showing examples. As a guide, you should break the day into
three sessions of two hours each and aim for one or two key topics in each
session, remembering to keep lots of time for group work. This structure
also leaves time at the end of the day for work catch-up or networking.
ABOUT THE AUTHOR
Andrew Lang is the manager at The Institute of
Professional Learning Centre, a purpose-built venue
for business events on the Sunshine Coast. He has
over 20 years experience in organising business
events, especially for planning and training.
Where will you hold your next...
Conference? Workshop? Seminar? Mini Expo?
Video Conference Call? Planning Day? Strategy Session? Webinar?
The Institute of Professional Learning Centre at the Sunshine Coast University is perfect for small groups of
10, workshops for 30, or even conferences of 150.
The venue has five various sized rooms to choose from which are fully equipped and include:
•
•
•
•
audio visual equipment
flipcharts
internet access
and all included in the price
•
•
•
screens
video conferencing
use of up to 70 computers
•
•
•
whiteboards
projectors
anything you could need
Your event can be fully catered with a variety of options. Come and visit us for a quick tour and a complimentary one
hour event planning session. Call us to organise a visit or to go through your specific needs and pricing.
IPL Centre, Level 3, Building J, The University of the Sunshine Coast
Phone: (07) 5459 4590 www.ipl.eq.edu.au
BUSINESS MATTERS 45
p
p
a
e
l
i
mob
matters
SHARI KROM + JODIE BERNDT
TONIC MOBILE APPS
5 WAYS A MOBILE APP CAN BENEFIT YOUR BUSINESS
The mobile world is a place of instant gratification and
businesses wishing to stay ahead of competitors need to
embrace the way customers are now choosing to interact.
#5. IMPROVE CUSTOMER EXPERIENCE
AND YOUR BRAND PERCEPTION
Mobile apps provide businesses with a cost effective and productive
way to engage with customers 24/7 directly on their smart phones.
Map your business locations while adding opening hours and a
contact directory with one-touch calling and custom email forms.
Guide customers to your business with GPS directions via satellite
direction right from your app and integrate your social media.
Let’s run through a few of the benefits a mobile app can bring
to your business!
#1. ENGAGE DIRECTLY WITH YOUR CUSTOMERS 24/7
Drive customer engagement with push notifications.
Send geo-targeted push notifications to alert your customers about
your latest offers, new services, events and generate revenue
for your business by sending exclusive deals and coupons.
Notifications get through even when your app is closed!
#2. BOOST YOUR REVENUE
Integrate a mobile shopping cart and mobile food ordering and increase sales!
Sell products and services and allow your customers to place mobile
food orders that they can view and pay for directly through your app.
#3. INCREASE BOOKINGS AND CUSTOMER RETENTION
Save time playing phone tag, fill empty bookings, get more customers
through your door and increase repeat business with mobile reservations.
Allow your app users to create an account, see availabilities and schedule
their own appointments and bookings right from within you app.
#4. ACQUIRE LOYAL CUSTOMERS
Add a loyalty feature to your app, reward customers and give them
that sense of extra value.
Allow your app users to earn points for frequent visits, purchases and
location check-ins, which can be redeemed for rewards and discounts.
46 ISSUE 64
Make it easy for customers to find and connect with you on the move.
Mobile apps save businesses money providing a great return
on investment - Instead of paying for additional services like
promotional flyers, SMS campaigns etc, all these features
can be built into your app and save you a lot of money.
Mobile apps save businesses time – With a wealth of upto-date information available on your app spend less time
giving this information out over the phone or email.
Mobile apps offer businesses a productive and cost effective
means to increase revenues and visibility as well as providing
instant gratification and valuable benefits for customers.
No matter what type of business you operate,
an app can propel your business forward.
ABOUT THE AUTHORS
With a background in Advertising & Design, Shari Krome
and Jodie Berndt have been helping businesses grow
their revenue and brand perception for 20+ years.
Tonic Mobile Apps is a locally owned
and operated business committed to
providing exceptional service, quality
design and state-of-the-art app
technology at a cost effective price.
people
peoplebusiness
business
with
Ken Wright
1. BE AWARE
• Be persistent and consistent
• Trust your intuition
• Be prepared and flexible
•Develop perceptiveness and
the ability to anticipate
•Create relationships with
experts and contacts
•Size up people quickly
and accurately
5. BE A RISK TAKER
• Take a helicopter view of situations
• Minimise any possible down side
2. HAVE CONFIDENCE
•Cut your losses and get out
quickly if proven wrong
• Take risks but don’t bet the farm
• Be a continual learner
•Show confidence, but don’t
become insolent or arrogant
•Have a steadfast confidence
in your ability
3. BE A HEALTHY SKEPTIC
INTUITIVE STREET
KNOWLEDGE
•Don’t believe everything
you see and hear
Being ‘street smart’ is an important
• Be hard to take advantage of
part of being a leader. What follows are
•Stay on guard...check
out generalisations
five areas you can develop to improve
leader we do not do anything that
•Give people the time and rope to
either hang themselves or prove
their integrity and sincerity
will show a lack of humility, engender
4. SHOW RESOURCEFULNESS
disrespect, or show a lack of trust.
• Think quickly on your feet
your innovation and performance
as a leader. Remember, as a people
• Don’t fear failure...learn by your mistakes
You need to ensure that your newly
acquired ‘street smarts’ will not be
perceived as arrogance. A lot of the
above thinking and actions are done
internally, so think very carefully in an
empathetic fashion before taking any
actions that could be misconstrued.
If you’d like a free chapter on innovative
leadership from my award-winning
book “The People Pill,” email me:
[email protected]
www.Engage4Results.com
First Aid Services
First Aid Training
First Aid Kits and Supplies
12/21 NICKLIN WAY, BUDDINA QLD 4575
PH: 07 5444 4171
www.assistfirstaid.com.au
HOME AND AWAY CATER ING
+ Catering Services
+ Sandwich Platters
+ Corporate Events
+ Breakfast Buffets
+ Engagements
+ Morning and Afternoon Tea’s
+ Wedding Receptions
+ High Tea’s
+ School Camps
+ Buffet Lunches and Dinners
+ Cocktail Parties and Finger Food + BBQ Lunches and Dinners
+ Birthday Parties
+ Christmas Celebrations
David O’Brien 0427 746 193
www.homeandawaycatering.com.au
actually are, as it sets the buyer up for disappointment.
You have to make an image attractive, but honest.”
With two children herself, and two step children, Bec
understands the psychological aspect of children’s photography
and the discomfort that children sometimes experience when
in the care of an adult they don’t know. She understands how
important it is to ensure they are comfortable and in a happy
environment. “I like to become friends with the child first, gain
their trust and ease their worry by giving them little games
to play while they wait. Bubbles are my secret weapon!”
Are you happy with the
way your image portrays
you and your business?
Years of working in service industries have taught Bec
that it’s vitally important to deliver a unique customer
service experience. From first phone call to final
images, Bec offers her clients a compelling experience
with warmth, professionalism and expertise.
Be Captured by Bec to create a warm and
welcoming first impression to your potential clients
“I own a business and work in an industry I’m so passionate
about. I’m able to share my talents with my clients and I
believe this is an honor not many people are able to have.”
Special Offer to Business
Matters Readers
Bec loves to soak up information, ask questions, follow
people closely to see how they would do something and
then take what she’s learnt and experiment. “I don’t like to
follow the rules and most of all I love to see people happy. I
can’t wait to start sharing the images of my new journey.”
Usually $75 but for only $50 you will get
www.capturedbybec.com
3 Hi Res Images plus 3 Low Res Images
All converted to Black & WhiteI and
same
don’tdelivered
like to follow
theday
rules
and
most
of
all
Offer Expires 30th of September 2014. I love
to see people happy.
e: [email protected]
p: 0410 568 829
w: www.capturedbybec.com
f: www.facebook.com/capturedbybec
BUSINESS MATTERS 47
scene @
scene @
The Yacht Club, Mooloolaba
New Issue Launch
Thanks to The Yacht Club for
the great space, great food and
fantastic service at our issue 63
launch, thanks also to magician Nick
Britt from Nickleby Magic Events
for performing at our launch.
Claire De Lune & Anna Frances
(Factory The Project)
Donna Niazov (Family Friendly Carpet
Cleaning), Seth Pool (Mr Locksmith)
BMW Launch M3 & M4
Launch at Lot 104
Johannes Klupfel (Cloud Clicks),
Tom Rawlins (Raw Lens Media),
Dave Turner (Ayuredic Health Practitioner)
Business Matters Launch
Geoff Peters (Sunshine Coast
Council), Kimberley Lynch (CCIQ)
Local Sunshine Coast people
joined the BMW team for the
launch the most exhilarating,
aggressive and powerful
BMW M Duo to join the
notorious M line-up – the
BMW M3 Sedan and BMW
M4 Coupe at Lot 104.
Magician, Nick Britt
Karen Ali & Kellie Grunberger
(Web-Sta Affordable Web Design
INVITES YOU TO THE NEXT
Kuribigilba offers dog and Family friendly
accommodation in the Noosa Hinterland
on the Sunshine Coast.
Ideally located close to Noosa and Eumundi.
Located on 6 acres under the shadow of Cooroy Mountain in the
Noosa hinterland, Kuri’bigil’ba provides you with a fully self contained
3 bedroom Queenslander style house with cool wide verandah’s.
The perfect location to relax and explore all the area has to offer
as a family getaway. Lots of room for the grandparents or extended
family. Kangaroos visit most days and wildlife is abundant.
better BUSINESSbreakfast
CAPITALISING ON GLOBAL
MEGATRENDS LOCALLY
You’re invited to the next Better Business Breakfast where Dr Stefan Hajkowicz
(CSIRO Futures Program) will provide attendees with insight into CSIRO’s
research of finding 6 global megatrends - patterns in social, economic and
environmental activity that will change the way we live.
Attendees will learn about how these megatrends will effect their business,
at a local level, and how best to adapt and capitalise on these projections to
ensure their business doesn’t just survive – it thrives well in to the future.
A leisurely 15 minutes drive to Noosa, 10 mins to Eumundi Markets
and 5 minutes to Cooroy and Tewantin.
WHEN:
Thursday 4th September 2014
WHERE: The Events Centre, 20 Minchinton St, Caloundra
TIME:
6.15am for a 6.45am start and 8.45am finish
COST:
$40 for Caloundra Chamber members, $50 for non-members
INCLUDED: Plated hot breakfast, pastries, fruit & beverages
RSVP:
www.caloundrachamber.com.au/businessbreakfast6 or call 5492 5977
Proudly brought to you by
www.kuribigilba.com Ph: 0427 764 038
M A T T E R S
M A G A Z I N E
THIS EVENT IS A REGISTERED
SMALL BUSINESS WEEK EVENT
48 ISSUE 64
scene @
scene @
Caloundra Chamber of Commerce, Business After Hours Event
Factory: The Project
Tuesday 5th August, Sunshine Coast Skydivers, Caloundra Airport
Maroochydore
Over 100 attendees from Caloundra businesses networked and
celebrated Sunshine Coast Skydivers 20th anniversary in business
and owner Tibor Glesk’s 40 years in the skydiving industry.
A great turnout to celebrate
the launch of Yvette Adams’
new book on parenting in
the digital age, NO KIDDING
on 31 July. The event was
at hot spot FACTORY: THE
PROJECT in Maroochydore.
Photo credit - Cassandra
Head, Photographer
Photos thanks to Brian Rogers Photographics
Yvette Adams and Member for Fisher, Mal Brough
Guest celebrate Tibor’s arrival at the event
Elise Reilly and Sean Buchanan
The team from Sunshine Coast Skydivers with Matt Russell (TwistedMR)
Need heating up or cooling down?
Harlequin Blinds are the answer!
Need keeping out or locking in?
Harlequin Security is the answer!
Why choose Harlequin:
• Because everything about Harlequin is local
• They manufacture locally
• Their team is local
There is no need to LEAVE THE COAST, BUY LOCAL!
FREE INSTALLATION ON SHUTTERS! CONDITIONS APPLY.
Maroochydore 07 5476 9888
Caloundra 07 5492 8888
Noosa 07 5447 1888
Shed 5/46 Enterprise St, Kunda Park Qld 4556
www.harlequinblindsandsecurity.com.au
SECURITY / BLINDS / AWNINGS / SHUTTERS
BUSINESS MATTERS 49
A LITTLE INNOVATION FROM SOME SUNSHINE COAST BUSINESS OWNERS
Felicity Jane
Hello, I’m Jane of FelicityJane, a web designer, developer,
online analyst and small business owner just like you.
Throwing your hands up in the air in frustration? Feeling
like this web stuff is all too hard? Screaming that you’re
definitely not a techie guru? Just don’t have the time to do
it all? I can help you.
I help you to build your online presence and empower
you to understand technology at your own pace. I offer
a bespoke website and work personally with you to
develop your SEO and analytics strategies to grow your
business online. Contact me for a friendly chat.
Business Matters Offer
Business Matters Bundle*
• WEBSITE + Search Engine Optimisation + Analytics
[email protected]
www.felicityjane.com.au
Ph: 0427 046 918
• 12 months personalised support
• discounted monthly payments for readers
*www.felicityjane.com.au for full details and conditions
Shari Krome + Jodie
Berndt, Tonic Mobile Apps
We’re your local mobile app experts!
Tonic Mobile Apps is committed to providing exceptional service,
design and state-of-the-art app technology at a cost effective
price for businesses. Due to our background in Advertising +
Design coupled with our Mobile App knowledge this gives us
the edge over our competitors, and in turn provides you with a
superior quality mobile app helping you propel your business
forward. We can provide a swag of app features tailored to
your business niche, enabling you to engage your customers
and grow your business on mobile.
So, if you are looking to get ahead of your competitors and are
considering a mobile app, give us a call – we’d welcome the
opportunity to discuss your business needs with you in person.
Business Matters Offer
[email protected]
www.tonicmobileapps.com.au
Ph: 07 5471 7811
5050
ISSUE
6464
ISSUE
• Free no obligation Business
App Consultation
• Free Management + Marketing Package
for first 2 months (valued at $66 per month)
Innovation in my
Business
I am passionate about the
success of your business
and work personally with
you to ensure your online
goals are met. Your website
is designed to reflect
the uniqueness of your
business and strategies are
developed to increase its
visibility and effectiveness.
Innovation Quote
“Don’t be afraid to take a big
step when one is indicated.
You can’t cross a chasm
in two small jumps.”
David Lloyd George
Innovation in our
Business
By using a state-of-the-art cloud
based system we have eliminated
the high cost entry barrier
associated with the creation of
mobile apps for Apple and Android,
thus allowing us, as a business to
offer powerful, cost effective mobile
app solutions to our customers. In
turn, helping businesses save time
and money whilst also increasing
their revenue and brand loyalty.
Innovation Quote
“Innovation distinguishes
between a leader
and a follower.”
Steve Jobs
A LITTLE INNOVATION FROM SOME SUNSHINE COAST BUSINESS OWNERS
Saige-Maree Collinson
Life Rhythm ~ Progressive Practice & Growth Reprogramming
is a business that is unlike any other. They are really making a
difference with their programs for disengaged youth.
There are four different arms of the business, all of which are
quite innovative. The first is a charity arm, the charity called
‘Village People’ it is basically support for Foster Care Children.
The second arm of the business is the innovative Software,
which is soon to be released.
The third arm of the business is the ‘Exclusive Programs’ these
are workshops for youth and the yet to be employed, or youth
at risk of negative life choices.
The fourth arm is the ‘Corporate Programs’, these are
workshops for Human Services staff.
Innovation in my
Business
Life Rhythm - Progressive
Practice and Growth
Reprogramming is an
innovative holistic program.
They are Sunshine Coast
locals offering flexible
delivery of their programs
at your premises.
Life Rhythm ~ Progressive Practice & Growth Reprogramming
is innovative program development that creates the change
this industry has been waiting for.
Liferhythm.org
Eml: [email protected]
Ph: 07 5492 9692
Business Matters Offer
Call within the Month of September and you
can receive 10% off your first service total.
*To be used by December 31 2014
Institute of Professional
Learning Centre
Based on the University of the Sunshine Coast Campus,
the Institute of Professional Learning Centre inspires a
relaxed learning environment. After working in the morning,
participants can take a relaxed lunchtime stroll through the
University grounds.
“Be the Change you want
to see in the world”
Gandhi
Innovation in our
Business
We boast the most advanced and comprehensive event
facilities on the Sunshine Coast, so you can focus on
making your event successful for your team.
At the IPL Centre we
boast the most innovative
up to date equipment,
including audio visual
equipment, screens,
whiteboards, flipcharts,
video conferencing and
internet access – all
included in our pricing.
Business Matters Offer
Innovation Quote
Call us now to organise
a complimentary one hour
event planning session
Milan Kundera
The Institute of Professional Learning Centre was purposebuilt for your events – workshops, training, conferences,
business planning sessions, webinars etc.
www.ipl.eq.edu.au
Ph: 07 5459 4590
Innovation Quote
“Business has only two
functions – marketing
and innovation.”
BUSINESS MATTERS 51
For lunch we now offer the Stonegrill menu plus a great takeaway menu now available!
• BURGERS • WRAPS • CURRIES • SALADS
A LITTLE INNOVATION FROM SOME SUNSHINE
COAST BUSINESS OWNERS
• SPECIAL FRIED RICE & MUCH MORE.
Real View
Image
Tues-Fri 11-2pm & Tues-Sat 5-10pm
Closed Sunday & Monday (BYO)
www.stonesonthecoast.com.au
*Mention this ad for discount
Stones On The Coast
2/170, Brisbane Rd, Mooloolaba
P: (07) 5478 4899
Stones on the Coast is an exciting new
Image is important in
restaurant located on
Brisbane Road,
5/06/2014 2:06:53 PM
business
and
goodStones on the Coast_6th_lunchdis_130614.indd 1
Mooloolaba, which features a new
photographs tell a thousand
concept in dining for the Sunshine Coast
words, especially online. With the only Google Preferred
called Stonegrill. The Stonegrill is being
Photographer currently on the Sunshine Coast, Real View Image
recognised as one of the healthiest
is licenced to create Google Business View tours of your business
options to cook, with no oils or fats needed to be added to the
using Street View technology. Google Business Tours enable
Stonegrill – the juices of the meat are well kept in the double
potential customers to take a virtual tour your business any time
sealed surface of the meat until you eat it. The juices ooze out
of day on any PC or mobile device. Tours appear on Google
only when you cut it, so you can enjoy the full flavour in every bite
searches and Google Maps putting you head and shoulders
of your juicy steak that you’ve cooked to your preference on your
above your competition. Big Kart Track’s owner Ferre De Deyne
Stonegrill. The Stonegrill maintains the delicious taste and heat
says “Absolutely Awesome… Any business not doing this
for your whole meal.
is losing out!!”
Business Matters Offer
Costs start at $250 plus GST and also
include professional still photos. Call for a
free consultation at your business.
P. 0497 009 009
www.realviewimage.com.au
Business Matters Offer
Receive one free ice-cream on the stone for
every table booked Tuesday to Thursday only.
P. 07 5478 4899 www.stonesonthecoast.com.au2/
170 Brisbane Road, Mooloolaba
Bec Holliday
Cath Molloy
IS YOUR BUSINESS ELIGIBLE FOR FUNDING?
 Face to face workshops and online training available
 Funding rebates for school-based trainees and new team members
 Cert 3 guarantee programme, open to casuals, part-timers
and full-timers
UPCOMING WORKSHOPS
Cert 111 Hospitality induction every MONDAY
Cert 111 Business induction every THURSDAY
PHONE TODAY 5452 7722 for your eligibility
Since 2010 Target Training has
developed into the Sunshine Coast’s
leading business training organisation,
offering accredited and non-accredited
courses in business, management,
hospitality and retail. Target Training
Sunshine Coast and Wide Bay is one
of Australia’s leading sales and service
training organisations, committed to
implementing world class professional
and business development courses.
Doublewe
Diploma:have
Business andaManagement
At Captured by Bec
can do attitude, are committed
Tuesday 30th September
www.facebook.com/
Business Bootcamp with Target Training
and aim to create aBetterunique
andMazepersonal photography
experience
& Bellingham
targettrainingsunshinecoastwidebay
Wednesday 17th September
Bali Sales and Leadership
Congress
tailored to meet the
individual
needs
of
our
clients.
With
real
Servicing
all
of
Qld the
and Australia.
Monday 3rd November - Thursday 6th November
We TARGET your training needs.
CALL US AND SEE IF YOU CAN BE FUNDED
estate market booming,
we are focusing some
of our attention on
NATIONALLY RECOGNISED COURSES AVAILABLE
creating breathtaking images for Agents to help them secure their
sale. In the real estate market there is an age old saying you can’t
sell a secret and this is where Captured by Bec takes a house,
presents it with style so it is no longer a secret. We offer so much
We are successfully transforming business people
more than just pictures of a house.
into business champions! We connect people
Innovation in my Business
Actually it’s a ‘no brainer’ so have your home Captured by
Bec NOW!!
Now for Agents ONLY we are offering monthly
packages that are so accessible and make
having a photographer on board SO easy.
p: 0410568829 | w: www.capturedbybec.com
f: www.facebook.com/capturedbybec
e: [email protected]
52 ISSUE 64
and introduce new concepts to enhance your
service delivery skills. Join us in November –
you and the team will work collaboratively to
build better relationships, increase service skills
and re-energise your business, while having
fun in the sales-orientated location of Bali.
Join us in November and change the way you do
business! http://balibusinesscongress.com or call
07 5452 77 22 for more details
WELCOME TO NOOSA
Just over a year on from the launch of Welcome to Noosa,
Tourism Noosa has announced details of their new initiative
– the Welcome to Noosa Customer Service Awards. Working
hand in hand with the Welcome to Noosa program, which is
aimed at revitalising the quality service culture in the Noosa
region, the awards program will help maintain a business focus
on customer service in Noosa.
Commencing in October, the awards will consist of a monthly
best employee and a business of the year. Employers, employees
or visitors can submit nominations for best employee of Noosa,
and must have completed Welcome to Noosa to be eligible.
CEO of Tourism Noosa Mr Damien Massingham said “The
Welcome to Noosa program has been successfully embraced
by businesses and the community in Noosa and widely
recognised within the State Government as a great initiative
for the tourism industry. We now want to ensure that customer
service in Noosa continues to be an imperative that the tourism
industry is focused on, and the awards are a great way to keep
the momentum strong”.
VL G
D
Do you want to get noticed?
Come out from behind the keyboard and
let us share you with the world.
Welcome to Noosa is an online training program that provides
basic information on Noosa – why the region is so special, its
history, key things to do in Noosa, information on the Noosa
Biosphere and more, as well as providing great customer service
strategies and information on workplace health and safety.
“Tourism Noosa has been delighted with the take up of the
program over the past year, with over 1000 participants signed
up. A diverse range of operators have completed the program,
from restaurants and accommodation, through to tour operators
and attractions as well as local service businesses and people
seeking employment in the Noosa region” Mr Massingham said.
The Welcome to Noosa Customer Service Awards will
commence on the 1st October 2014.
To complete Welcome to Noosa go to
welcometonoosa.com.au
Book Your
8 Day
Introductory
Pass
For all first time students we offer 8 consecutive days
of yoga for just $25.00. This offer gives you the
opportunity to see if Happy Mind Yoga is right for you.
Secure your place on the mat [email protected]
The Vlog Pod is the Sunshine Coast’s professional
video blogging studio space and service.
Monday and Wednesday 4-30 - 6-00pm
Join us now and take advantage of the $99
introductory offer* for the first clip of your strategy.
We will film, produce and publish your video blog
in our stress free, purpose built studio.
Ph 07 5476 5885 | 2 Orme Road Buderim
Scan the QR Code for an intro
to the studio space and call or
email [email protected]
07 5450 2715
Tuesday and Thursday 9-30 - 11- 00am
Mind Set and Wellness Coaching
•
Boutique Yoga Classes
•
Private Yoga Classes
Is your business open 24/7?
Make it happen with a Google Business View tour.
Only a Google Preferred licensee is authorised to create a virtual tour of your business for your
Google Business Page and Google Maps. Currently, Trevor Roy from Real View Image is the only
Google Preferred photographer on the Sunshine Coast.
*The $99 introductory
offer applies to your
first video of an
ongoing strategy
and is available for
a limited time only
Complete setup,including still photographs, from only $250
Call Trevor at Real View Image on 0497 009 909 for a free quote
see Big
Kart Track’s
Tour here
BUSINESS MATTERS 53
BM SPENDS A MINUTE WITH SOME INNOVATIVE LOCAL BUSINESS OWNERS
Trevor Roy – Real View Image
Shane Fixter – CEO of www.fixtertutoring.com.au
I’m excited to be the only Google Preferred Photographer currently
on the Sunshine Coast. This means I am licensed by Google to
create a virtual tour of your business, which is accessed via
Google searches and Google Maps – giving your customers a way
to visit your business 24/7.
We are group of young, enthusiastic and professional teachers
who will come to your door! We are passionate about creating
positive relationships which we believe underpin the development
of your child in any key learning area. We have shown innovation
through our online payment options and our ability to come to you.
Ph: 0497 009 909 Email: [email protected]
www.fixtertutoring.com.au
Cassandra Austin – Casstronomy Elite Catering
Jonine Baker – New Business Now
Certified Chef, Food and Wellness Coach for beauty, wellness and
weight loss. ‘Helping you to be the best you can be,’ I motivate
you to take action for your wellness by just entering coupon code
‘help’ at www.womanshealthychef.com/ catalogue for a $50.00
coaching voucher, free of charge.
I manage a team of highly proficient phone operators who
communicate with cold case customers (data base listings) to
reignite their interest in our client’s products or services; a highly
cost-effective, personal and discreet process that directly impacts
our client’s bottom line.
www.womanshealthychef.com
Ph: 0421 032 245
Bec & Aaron Craig - Sunshine Sunshine Espresso Bar
Stephen Boike – Unityaid.com
Boutique espresso bar tucked away in Currimundi, run by local
couple Bec and Aaron.
We are a boutique coffee bar and small batch coffee roasters, with
a passion for great art, design and service done right.
Walking into our shop is like walking into an innovative art gallery.
Creating Unityaid was a labour of love! Unityaid is a global
community that empowers individuals and businesses to be a force
for social good by supporting or seeking support for individual
causes. They can enhance their social standing by using their
products and services to facilitate campaigns that change lives.
www.sunshinesunshine.com.au
www.unityaid.com
Clare Sherwood – Alluah Property Management
Myra Christine - Earth FX International Pty Ltd
I am the owner/principal of Alluah Property Management in
Noosa, Maroochydore and Mackay. We specialise in residential
Property Management only (not sales) and our landlords receive
exceptional customer service and results from a dedicated familyowned business.
My passion is to: ‘Save wildlife and the environment while
raising the health and well-being of people internationally’ and
through education, film and tourism we hope to make the biggest
difference! The internet is the world at your fingertips and we aim
to be the most innovative company internationally.
Ph: 0402 903 733
www.earthfxinternational.com
If we offered you a TOTALLY FREE
TWO HOUR Consultation/Business
health check to improve your business,
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Contact us and mention BUSINESS MATTERS to claim
your FREE TWO HOUR CONSULATION - Onsite,
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Services provided by BEC Sunshine Coast are funded
by the Australian Government.
Freecall 1300 133 058 [email protected]
Free resources: www.BusinessEnterpriseCentreSunshineCoast.org.au
Knowledge skills advice - enrich your business life.
54 ISSUE 64
Shari Krome & Jodie Berndt – Tonic Mobile Apps
Mobile is no longer the future. It’s the present. Get ahead of your
competitors with a mobile business app. We provide a swag of app
features tailored to your business niche, enabling you to engage
your customers and grow your business on mobile. If you’re
considering a mobile app, contact us for a free consultation.
www.tonicmobileapps.com.au
Lianne Dickson – St George Bank Sunshine Coast
I have been in banking over 30 years and know what it means
to have a great relationship with your banking partner. I have a
passion for helping people achieve their financial goals. Pay your
loan off sooner by paying more than your minimum repayment.
Calculate what you’ll save by making extra payments.
Ph: 0412 159 536 Email: [email protected]
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SUNCOAST
localinnovationsuccess
Hive Haven and Nano-Nouvelle
shine at Pitch Competition
Bee hive manufacturers Hive Haven and battery technology
Mr Paddenburg said that Ms Moroz’s pitch clearly outlined an
company Nano-Nouvelle recently took out the top spots in the
investment opportunity – a scalable business with innovative
annual IC Business Pitch Competition 2014 at the Innovation
intellectual property and a serious opportunity for a profitable
Centre Sunshine Coast (IC), winning prize packages valued at
exit – that would be hugely attractive to many large investors.
over $20K that will help accelerate their business growth.
As the Investment Category winner, Nano-Nouvellewon
The IC Business Pitch Competition is the Sunshine Coast’s
consultations with Brisbane Angels and Unlimited
premiere business event that works with new businesses
Investments Group, an accommodation package to
to test their concept and models, and with growing
assist in business travels, and IC Membership.
businesses to help them access investment and finance.
They also had the opportunity to pitch in front of real investors
Ann and Jeff Ross, Directors of Hive Haven impressed the
from Australia and abroad, including two Venture Capital investors
‘Dragon’s Den’ style judging panel with their innovative bee hive
from Silicon Valley in the US. Mr Paddenburg was thrilled with
designs to take out the first prize in the Concept Category. The
the quality of the applicants in this year’s competition.
hives are constructed of recycled plastic and include new design
“We heard pitches from a wide range of industries,
features that deter bee-killing diseases, beetles and mites.
from pillow manufacturers to software platform
Their prize package includes $1000 for the development
developers, all of whom are developing innovative
of the business, as well as bookkeeping services,
models with great potential,” said Mr Paddenburg.
financial consultations, legal consultations, website
Virtual reality headset developers Phenomecwere
“Our annual pitch competition
really highlights the diversity of
businesses on the Sunshine Coast,
how important it is to provide the
support they need to grow.”
named as the runner up in the Concept Category.
The IC Business Pitch Competition 2014 was generously
development, smartphone app development, a brand
film, an advertising package and IC Membership.
Judge Mark Paddenburg, CEO of the ICsaid that Hive
Haven’s concept addressed a number of serious problems
facing a niche but profitable industry, and was backed
by a solid business plan and financial projections.
Stefanie Moroz, CEOof Nano-Nouvellewas the overall winner of
the Investment Category, and impressed the judging panel with
her investment pitch for Nano-Nouvelle’s innovative technology
which improves battery performance. Cloud computing platform
developers Cloud DC were named as the runner up.
sponsored by the Innovation Centre Sunshine Coast, Regional
Development Sunshine Coast, Business Matters Magazine, EON
Digital Labs, Innovate Media, Poole Group, RADBE Consulting,
redchip lawyers, Suncorp Bank, University of the Sunshine Coast,
Unlimited Investments Group, View Hotels and Zerobooks.com.
The competition will return
again in 2015.
BUSINESS MATTERS 55
feature
Innovation
through
by Paul Barrs
It seems to be the buzzword for the
time. Innovate. Be different. Set yourself
apart. And yes, these are great business
strategies and ideal if possible. But before
you go ahead and set your plans in place,
I have one more simple suggestion.
Let me explain….
Last week, while having coffee with a
friend, I listened while he shared with
me his frustration at how one company
whom he’d been dealing with seemed
to be ignoring him. It was a customer
complaint, something which he wasn’t
happy with and hadn’t been happy
with for some time. He’d sent an
email to them. He’d contacted them
through their social media Facebook
page. He’d even tried phoning, but
they were a big company. They
seemed to have better things to do.
Whether or not they’d agree with his
dispute is irrelevant. The fact was
simple. The systems that they had in
place to deal with customer complaints
were pretty much non-existent. Let’s
compare that to my own situation two
weeks earlier, where after attending
a conference on the Gold Coast, I
returned home to check my credit card
statement and noticed an extra debit of
$13.50, two days after the conference.
Of course, being curious, knowing that
I hadn’t knocked off any of their cups,
glasses, or silverware, I rang them to
find out what the charge was for. It
took a little while to get through to the
right person, but once there he sorted
through his financial records and asked
me, “Did you happen to have lunch
around the corner, at XYZ Tavern?” I
said, “Yes, I did.” He said, “We own
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it. That’s why the charge showed up
as us.” Ah. Now, I understand.
Occasionally? From time to time?
There was an opportunity there for that
situation to go quite wrong. But instead
it was handled with care and dealt with
swiftly and efficiently. I call these things
customer service 101, but it seems to
me, more and more often, these things
become moments of excellence. Why?
Because so few of us actually do them!
I do. At least, I try to. Even I’ve fallen short
Do what? Provide awesome,
unbelievable, incredibly awe-inspiring
customer service. Yes, we all like to
think we can. But in today’s age, with
the internet, computers and smart
technologies, we’ve become less
connected with our customers when we
should be closer; and we respond in kind.
So my call to action today for you is
Tell me this – what’s
your gut feeling? Should
a business’s Facebook
page be used for
communication? For
understanding? For
sharing? For engaging?
The answer is simple –
“Yes, all of the above.”
the sale has been completed, after the
I attended a business lunch recently
where the speaker shared this concept:
their business’s Facebook page was
for LISTENING. Ah. What a concept!
Innovation through excellence. Doing
what we should be doing, but have
forgotten to do at the same time.
How often is it, when you finish dealing
with a customer, that you then send
them a survey or a questionnaire form
to say, “Hi. Thanks very much. How did
we do? Please let us know.” Rarely?
How about with every customer?
in this, which is why I say in this matter of
customer service, we can innovate with
excellence just by DOING IT! We’ve fallen
short of the bar. We haven’t measured
up to the mark. Though in our hearts
we feel we have, sadly it’s rarely true.
this: when you take a moment to sit
down and have that morning tea or
afternoon coffee… stop… pause just a
few moments with pen and paper and
ask yourself, “Where are the touch points
with my customers after the sale?” What
is it that you do with your customers once
money is in your pocket? Do you still care
for them? Do you still look after them?
Do you have any of your innovations
on that back end? Or are they all up
the front, looking for new business?
Someone once said to me, “Paul, if
you want to be successful in business,
you have to be different.” So here’s
my challenge to you in the areas of
customer service, where we are all
sadly lacking. Be different. Be awesome
and innovate with excellence.
Paul Barrs has been helping local
businesses online since 2002. He
has spoken at local, national and
international seminars as an authority
on internet business strategy. Looking
for better results online? Contact Paul
by visiting www.PaulBarrs.com/bm
business
wake up
with
Amanda Gore
WAKE UP TO THE
DIFFERENCE
THAT MAKES THE
DIFFERENCE!
You have heard the phrase “how to
stand out in a crowd” many times,
I’m sure. Why does it matter to stand
out in a crowd, to be different?
Because it makes you memorable!
All businesses compete and
constantly search for that extra bit
that makes a difference. They want
to be remembered for something –
to stand out in people’s minds.
businesswakeup
What’s the difference that makes
the difference in you – and your
business? Some people stand out
by changing their appearance; being
seen wearing hats or colourful jackets.
The outside can catch someone’s
eye initially – but it’s what’s inside
that makes the real difference.
What about your business? What’s the
difference that makes the difference in
your business? Is it truly great customer
caring and service? Is it a fabulous
product that really makes a difference
to people’s lives? Is it that you’re
fantastic listeners and really take time
to understand the customers’ needs?
People who are
comfortable with
themselves, who like
and love themselves, are
always those we want
to be around. They feel
good about themselves
and can then focus
on making others feel
good. THAT is what
makes the difference!
If you focus on making
other people FEEL
good about themselves,
you’ll be successful.
Being different, innovating and
embracing change will all make your
life, and your business, develop and
grow. Work out your unique qualities
– what’s the difference that makes
the difference between success
and mediocrity in your business?
[email protected]
www.amandagore.com
www.thejoyproject.com
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BUSINESS MATTERS 57
Establishes Office in Sydney
Dropbox, a service that lets you bring
your documents, photos and videos
everywhere and share them easily, recently
announced that it’s establishing an
office in Sydney. Sydney represents the
company’s first office in the region and will
enable Dropbox to better provide support
and service to the hundreds of millions of
people across the world who use Dropbox
to simplify their personal and work lives.
“Sydney is quickly building a reputation
as the hub for many of the world’s most
advanced and innovative companies,
illustrated by the arrival of another top
US company like Dropbox,” said Andrew
Stoner, deputy premier and minister
for trade and investment, New South
Wales. “Sydney is a natural home for
Dropbox and our talented workforce
will play a major part in the expanding
Dropbox story, as the company continues
to build its international presence.”
“Today we’re delighted to establish our new
home in Australia,” said Dennis Woodside,
chief operating officer at Dropbox. “By
opening our first APAC office in Sydney
we gain access to Australia’s great pool
of talent, and can serve more local users
and businesses as we continue to grow.”
Joann Chung, National Leasing Coordinator,
Mirvac, says, “Dropbox for Business
has enabled me to seamlessly distribute
our most important documents to our
Mirvac Retail Team. The Mirvac team
spans across the country and Dropbox
ensures they can access the most up-
V.I.S.A. boasts a 99%
success rate for our
clients’ visa applications
Talk to us about all Australian
Migration visas including:
Professional advice explained
in terms you will understand.
 Student visas
 General Skilled Migration
 Employer Sponsored Migration
 Temporary Working visas
 Business visas
 Family visa stream
 Specialising in assisting employers
who may require overseas
workers for specialised projects
 Fees are fixed with
NO hidden additional costs
 Priority processing for Employer
related working visas
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MENTION THIS ADVERTISEMENT AND RECEIVE
A MIGRATION ASSESSMENT (45 mins) AT OUR
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0407 930 929
[email protected]
www.visa.net.au
to-date materials at their fingertips.
From plans to budgets, brochures and
fact sheets, Dropbox has allowed us to
instantly present the information to our
customers on any device at any time.”
About Dropbox
Dropbox simplifies the work and personal
lives of millions of people by letting them
bring their documents, photos, and videos
anywhere and share them easily. The
service has more than 275 million users
and is used in over four million businesses,
with one billion files saved per day.
For more information, please visit
https://www.dropbox.com/press
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58 ISSUE 64
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www.queenslandbookkeepingservices.com.au
We are bookkeepers that work alongside
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mayoral
business
with
Mark Jamieson
Hosting major events can only benefit
a region’s profile – and the bigger
the event, the bigger the profile.
We are aiming to brand the region as a
major non-capital city destination for a
variety of sports, arts and cultural events.
Tourism, sports and major events is one
of our seven high-value industry sectors
identified in the Regional Economic
Development Strategy, (REDS), as a
sustainable industry which will add to, not
subtract from, our lifestyle and image.
In recent years Council has worked
hard to attract events such as Tough
Mudder, the Ironman 70.3 and the
National Touch Football Championships.
And we have no better promotional
mayoralbusiness
champion than our economic development
– tourism, sports and major events
portfolio councillor Jason O’Pray.
We have appointed a Major Events Board
comprising some of the most visible
names in their field, who are voluntarily
putting some of their valuable time into
developing strategies for increasing our
share of events across the spectrum.
Our many regional and national events tally
is now being joined by world events, like
the World Outrigger Sprint Titles and the
Ironman 70.3 World Championships, along
with huge internationally recognised national
events like the Australian Surf Titles.
In the REDS we talk about our natural
advantages, and as far as these are
concerned, when it comes to attracting
tourism and major events we have an
embarrassment of riches. We have an
all-year great climate, excellent venues, topdrawer facilities for training and performing,
clean beaches, quality accommodation, and
roads and the airport to get here easily.
But perhaps most importantly, we have
the lifestyle and the image which reflects
so well upon so many of these events
– which means the performers and the
What is Liza doing now?
•
•
Under REDS, Council will continue to work
hard to attract more major events, and it’s
worth remembering much of the tourism
and events levy goes into this effort. By the
time you read this, we will have hosted the
first-ever arrival of a cruise ship – in this
case P&O’s Pacific Pearl – at Mooloolaba.
P&O is very pleased the first cruise exSydney was booked out quickly, and have
at least four more cruises to Mooloolaba
scheduled for 2015 and 2016.
‘Booked out’ as far as Pacific Pearl is
concerned means 1800 passengers will be
on board, many of whom will disembark
to enjoy all that the Sunshine Coast can
offer – that’s a major economic boost
for this region in anyone’s language.
The word is we might see
cruises ex-Melbourne arriving
soon, too – watch this space.
Sunshine Coast Mayor Mark Jamieson
keeps BM readers up to date on
what’s happening on the Coast.
DESIGN. BUILD. DELIVER.
Liza now owns her own property management
boutique agency specialising in:
•
•
audiences enjoy a great place to stay, as well
as be well-catered for at the actual event.
Maximising our landlords return on their investments
Protecting your investment with our comprehensive
reporting system
Allowing direct access to the property manager
looking after your investment
Providing professional and proactive service for
our client
Liza Southern
M: 0438 730 889
E: [email protected]
W: www.harrysproperty.com.au
Harrys
Property Management
Qualified accountant
specialising in bookkeeping
Registered BAS agent
Payroll & PAYG
Xero Certified Partner
MYOB & QuickBooks
Accounting software setups
Mobile service
John Pickering, the accountant who
is passionate about bookkeeping.
Call John Pickering on
BookkeePing and aCCounting ServiCeS
The accountant specialising in bookkeeping
0401 717 630
Medical
Banks
Boutique
Corporate
Retail
“It’s critical in achieving a
successful outcome that you
engage the best, which is why
the team at Fits in were
contracted”
1300 551 913
www.fitsin.com.au
BUSINESS MATTERS 59
number
business
with
Ted Fitzgerald
Sunshine Coast’s
Numbers Expert
•Are not considered in existing
you should have seen them coming.
A good example is the 9/11 terrorist
planning scenarios, but
attack on the World Trade Centre.
seem worth exploring.
Why call it a black swan event?
So if a Black Swan event is
Because to Europeans, the thought
unpredictable how can it be predicted?
of ever seeing a Black Swan was
It can’t. But most firms have business
simply impossible. And then black
plans that consider (or assume) a
swans were discovered in Australia.
certain set of conditions and risks. The
Black Swan challenge is about opening
The Table (taken from ABS data)
up to the more ‘wild’ or outlying ideas
illustrates that small business has not
about what could happen, rather than
yet taken up the ‘innovation challenge’
trying to predict what will happen.
as well as larger firms. It is a good
WANT TO MAKE
INNOVATING FUN?
way for the many small Sunshine
Coast businesses to challenge
the BIG firms and it can be fun!
Run a ‘Black Swan’ Challenge!
So what is a ‘Black Swan challenge’ and
But what can a bird have to do with
what has it got to do with innovation?
innovation? The Black Swan theory
It is where you and staff get together
was developed by Nassim Taleb. It
to explore possible scenarios that:
explores events that are unexpected
•could have a major impact
and have a major impact. These
on the business
events are usually very disruptive
Why do it? Innovation
is about changing
the status quo
for the better!
Horizon scanning, scenario planning,
‘thinking outside the square’ – whatever
you call it, thinking about different
ways of doing things is a key ingredient
for innovation. Thinking about what
and, with hindsight, you often think
Ayurveda?
what is
Ayurveda is a way of living life.
It is embracing knowledge that
can help improve the quality of life.
How could it benefit me?
It can help with
• Stress
• Indigestion
• Anxiety
• Obesity
• Sleeping probles
• Indigestion
• Aching joints
David Turner is happy to offer BM
reads a FREE 20 minute massage
with every 90 minute comprehensive
Ayurvedic consultation booking.
If you have tried everything, stop
looking. Ayurveda could be the answer
you have been searching for.
Contact David for appointment:
0401 434 533 or [email protected]
60 ISSUE 64
We offer general insurance
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We offer the best available cover…
At the most competitive price!
We offer ‘Jargon Free’ policy understanding…
We know what is covered.
Phone 5450 6174
Mobile 0423 808 108
www.impact-insurance.com.au
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numberbusiness
could be can liberate ideas, be fun and
give staff a greater sense of relevance.
It is also a useful risk management
•how the ‘winning’ or most relevant
ideas will be recognised,
•how to communicate results
strategy. What if something happened (like
to staff and reward them
9/11) that profoundly changed how your
for their contribution.
business worked? It might possibly have
both positive and negative aspects. Is
the business resilient enough to deal with
what might come from such a shock?
A Black Swan challenge can inspire
Perhaps shout them lunch and have
fun announcing the ideas and bonding
around how you can all be ready to
face the Black Swan events you have
A Black Swan challenge
can inspire ideas and
spur conversations
about the future,
including risks and
opportunities.
chosen should they happen? Try it!
ideas and spur conversations about the
future, including risks and opportunities.
It can stimulate people to use their
Businesses with an innovative program
creative juices, their knowledge and
personal experience to contribute in
ways outside of their normal roles!
Staff numbers
Okay, sounds good, how do I do
•how you can best gather and
it? Key steps are to identify:
record ideas from staff,
•how the ideas will be
assessed and ranked,
2010-11
2011-12
2012-13
0-4
30.5%
38.8%
34.7%
5-19
49.6%
56.3%
51.0%
20-199
61.9%
68.7%
63.4%
200+
65.9%
76.0%
74.3%
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If your online marketing activities aren’t
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Stones On The Coast
2/170, Brisbane Rd, Mooloolaba
P: (07) 5478 4899
5/06/2014 2:06:53 PM
BUSINESS MATTERS 61
localinnovation
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T
t
N
s
E
a
o
C
E
C
IK
e
B
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i
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s
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ele
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exp
Get to grips with Electric Bike Centre’s brand new Sunshine Coast
superstore, which stocks over 400 quality e-bikes from 10 internationally
renowned brands. Complete with a scenic and accessible test-track
around Kawana Lake, the experts at Electric Bike Centre take the
time to recommend the perfect e-bike for each and every customer.
With no licence required, the cycling experience with an electric bike
is both unique and memorable. Cyclists can enjoy freedom and the
outdoors more often, knowing that they’re in the hands of what have been
labelled ‘the safest bikes in the world’. How much or little the motor kicks
in is entirely up to who’s behind the wheel; commuters can enjoy a sweatfree ride to work, while off-road cyclists can opt for a gentle push uphill.
Catering to every category of cyclist, Electric Bike Centre’s superstore
stocks premium-quality cruiser, mountain, cargo, folding and commuter
e-bikes. For added stability, e-trikes are also available at Electric Bike
Centre and make the perfect choice for leisurely rides around the Coast’s
scenic pathways. All e-bikes from Electric Bike Centre are delivered
fully-assembled, serviced, tested, charged and ready to ride.
In addition to offering over 50 models of e-bikes, including their own
Velectrix brand, Electric Bike Centre stocks an incredible range of
62 ISSUE 64
accessories that help to personalise every purchase. Electric bike
conversion kits are readily available and are already becoming a popular
option amongst consumers who are looking for an inexpensive upgrade.
Owner and director Daniel Whiting commented, “Conversion kits are
a great, cost-effective option for cyclists who want to keep their bike,
but want the option of using electric power. The installation of the kit
is surprisingly easy and gives brilliant pedal assistance to any bike.”
Electric Bike Centre’s brand new superstore
is located on Capital Place, Kawana.
For more information visit electricbikecentre.com.au,
or contact Elise Di Michiel at Chilli on
(07) 5437 7788 or [email protected]
Bartercard:
helping
businesses
grow on the
Sunshine Coast
for over 22 years
Thanks Bartercard for the
last four years. I have bought
so many fantastic things on
Bartercard including tickets
to motivational speakers,
holidays, computers, even a
pedigree kitten. I pay rent on
Bartercard and just recently
purchased a property paying
the deposit on Bartercard.
I can honestly say it has been great for my business.
Thanks again for your service and always smiling
demeanour.
The more we investigate the
opportunities in
Bartercard the more doors
open, especially within the
hospitality sector.
Taking the time to better
understand the Bartercard
system has shown us how
to access revenue previously
lost in room nights that
would otherwise have expired valueless.
Bartercard for us simply means more business.
Vickie Magic
Editor, Business Matters Magazine
Bill Darby
Director, Rumba Beach Resort
I’m a firm believer in the
concept of bartering and
saving cash for better uses
and I believe that using
Bartercard has helped
us to keep ahead of the
competition and improve our
business.
We now primarily use
Bartercard to win cash
contracts as it’s an effective method to close a deal.
I use Bartercard trade dollars
to satisfy my travel bug, but
I do recognise the value of
using them in a way that
benefits me financially.
I spend trade dollars on
services for my rental
property that are tax
deductible and also allows
me to offer a well maintained
property to maximise cash rental returns
Martin Pettifer
Big Screens Australia
Judy Bartlett
Rapid Response First Aid Training
To discuss how Bartercard can help
your business, contact our friendly team
1300 BARTER
bartercard.com.au
BUSINESS MATTERS 63
64 ISSUE 64
bookreview
JUMPING THE RIVER OF INNOVATION
Innovation is like a mountain river. If you stand on the river bank watching, you will never
get anywhere. If you jump in, the ride will be bumpy and the water may be incredibly
cold, but if you survive the journey, you will be way ahead of your competitors.
The conservative, big business incumbent may find this ride too frightening and risky, and prefer
to set up camp on the river bank. The cold hard truth is, however, that the people who sleep
on the river bank every night will still be there a year later. The aggressive innovators will be
two thousand miles ahead, having travelled a few miles an hour, day by day, month by month.
Customers will stop visiting the river bank, way up in the mountains, and choose the cool
new option that is floating past their town. In this way, fortune favours the innovators.
Investment banker, strategic advisor, sustainability expert and entrepreneur Nigel
Lake has just released a new book called The Long Term Starts Tomorrow, which
details innovative thought processes based on the wisdom of experience.
This book is for anyone who wishes to jump
into the mountain river and conduct business
with innovation, passion and integrity.
Lake distils the ideas born out of twenty-five years of living and working
in business and finance within the top 30 economies in the world.
The Long Term Starts Tomorrow will help you make innovative
short-term business decisions that stand the test of time.
www.nigellake.com
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BUSINESS MATTERS 65
ADVERTISERS WHO
MATTER TO US!
BUSINESS
CONTACT
This list of our advertisers can help save
you some valuable time when looking
for one of these industry specialists.
WHAT THEY DO
WEBSITE
4CP Promotional Products
5442 3341
Promotional Products
www.4cp.com.au
Affordable Removals
5491 1078
Removals
www.nodamageremovals.com
Amanda Hair Design
5437 8484
Hair Dressing Salon
www.amandahairdesign.com.au
Assist First Aid
5444 4171
First Aid Services, Training, Kits and Supplies
www.assistfirstaid.com.au
Audi Centre Sunshine Coast
5493 8000
Prestige Cars
www.audicentresunshinecoast.com.au
Ausbizlinks
5447 1283
Online Reputation Management
www.ausbizlinks.com.au
AusFit
5335 9999
Direct Debit Collection Service www.ausfitonline.com.au
Austin Parry
0419 701 608
Business & Executive Coach
www.austinparry.com
Bartercard
5493 6162
Extra Bankable Cash
www.bartercard.com.au
Beach Road Holiday Homes
1300 882 093
Holiday Accomodation
www.beachroadholidayhomes.com.au
BEC Sunshine Coast
1300 133 058
Business Enterprise Centre
www.businessenterprisecentresunshinecoast.org.au
Belle Property
5456 0219
Real Estate Agents
www.belleproperty.com/buderim
Byte Computers
5479 5893
IT Support and Repairs
www.bytecomputers.com.au/
Business Fundamentals
0414 482 626
Bookkeeping Services
www.certbooks.com.au
Caloundra Chamber of Commerce
5492 5977
Chamber of Commerce and Industry
www.caloundrachamber.com.au/join
Captured by Bec
0410 568 829
Photographer
ww.facebook.com/capturedbybec
CCIQ
1300 731 988
Chamber of Commerce & Industry Queensland
www.cciq.com.au
ChemDry Suncoast
1300 793 544
Domestic & Commercial Upholstery & Carpet Cleaning
www.suncoast.chemdry.com.au
Chilli Fire Services
0412 961 872
Fire Safety Training
www.chillifire.com.au
Conservation Volunteers
0404 828 921
National Wildlife Conservation Programs
www.conservationvolunteers.com.au
David Turner - Ayurvedic Health
0401 434 533
Ayurvedic Health Practitioner
[email protected]
Devine Legal
5479 1006
Law Firm Specialising in Workplace Relations
www.devinelegal.com.au
Expandasign Australia
1300 720 058
Banners, Flags & Marquees
www.expandasign.com
Express Print and Mail
5479 1659
Commercial Printing & Mailing
www.expressprintandmail.com.au
Ezy VA
1300 785 245
Outsourcing Service
www.ezyva.com
Family Friendly Carpet Cleaning
1300 879 175
Carpet & Other Cleaning Services
www.familyfriendlycarpetcleaning.com.au
Felicity Jane
0427 046 918
Customer Webites and Search Engine Optimisations
www.felicityjane.com.au
Fits In
1300 551 913
Commercial Fitouts
www.fitsin.com.au
Griffith Parry Law
5391 1400
Law Firm Specialising in Business, Family & Property Law www.gplaw.com.au
Happy Mind Yoga
5476 5885
Mindset and Wellness Coaching, Boutique Yoga Classes www.happymindstudio.com/happy-mind-yoga
Harlequin Blinds & Security
5476 9888
Blind Suppliers
www.harlequinblindsandsecurity.com.au
Harry's Property
0438 730 889
Professional Property Management
www.harrysproperty.com.au
Haycroft Workplace Solutions
1300 766 380
Workplace Solutions
www.haycroft.com.au
Home & Away Catering
5492 8536
Catering Services
www.homeandawaycatering.com.au
HRM Contracting & Consulting
1300 962 258
Human Resource Management & Recruitment
www.hrmcc.com.au
Impact Insurance
5450 6174
General Insurance
www.impact-insurance.com.au
Inhale.com.au
1800 230 042
Great Websites
www.inhale.net.au/digital-marketing-sunshine-coast
Innovate Media
5450 2715
Video Production Solutions
www.vlogpod.com.au
Insolvency Administration Services
5343 1104
Administration Process for Debt Agreements
www.insolvencyadminservices.com.au
Institute of Professional Learning
5459 4590
Career Professional Development for Educators www.ipl.eq.edu.au
IRT
1800 024 915
Senior Lifestyle & Care Providers
www.irt.org.au
Jaz Build
0452 558 788
Home Construction & Renovation
www.facebook.com/JazRenovations
Joyful Growth
0499 982 569
Occupational Therepist
www.joyfulgrowth.com.au
Kuribigilba
07 5472 0202
Dog and Family Friendly Accommodation
www.kuribigilba.com
Living Valley Springs
1800 644 733
Health Retreat
www.lvs.com.au
Life Rhythm
0413 839 634
Progressive Practice & Growth Reprogramming
www.liferhythm.org
Mindset for Success
1300 78 50 78
Mindset Coach
www.mindsetforsuccess.com.au
Mortgage Choice
5476 9333 Local Home Loan Expert
www.mortgagechoice.com.au/linda.ireland
03Office
13000 14000
Bookable Boardrooms
www.o3office.com.au
Ocean Orthodontics
5493 3200
Orthodontic Specialist
www.oceanorthodontics.com.au
Partnersinsync
0421 204 578
Partnership Specialist
www.partnersinsync.com
Phperfect
1300 112 220
Chemical & Toxin Free Water
www.phperfect.com.au
Pickering Accounting (Bookkeeper)
0401 717 630
Bookkeeping
www.pickeringaccountingservices.myob.net
Prime Radio Group
5475 1911
Radio Station
www.hot91.com.au
Pro Computers
5441 1522
Computer Specialists
www.procomputers.com.au
Queensland Bookkeeping Services
0427 745 944
Bookkeeping
www.queenslandbookkeepingservices.com.au
Queensland Trade Print
5493 7900
Superior Trade Printing Services
www.qldtradeprint.com.au
Real View Image
0497 009 909
360 Degree Interactive Tour of Your Business
www.realviewimage.com.au
Rejuvenate Marketing
0410 584 537
New/Rejuvenated Websites & Services
www.rejuvenatemarketing.com.au
Robyns Bookkeeping
0418 118 371
Bookkeeping Solutoins
[email protected]
SASIR
0455 227 987
Small Business Advisor
www.sasir.com.au
Savvy Business Sales
5444 3300
Business Sales
www.savvybusiness.com.au
See Restaurant & Bar
5444 5044
Absolute Waterfront Dining
www.seerestaurant.com.au
Shape Up Nutrition
0416 235 469
Personal Wellness Coaches
[email protected]
Stones on the Coast
5478 4899
Stonegrill Restaurant
www.stonesonthecoast.com
Sunshine Coast Coffee Roastery
1300 729 343
Corporate Coffee Solutions
www.corporatecoffee.com.au
Sunshine Coast Grammar School
5445 4444
Independent Co-educational School
www.scgs.qld.edu.au
TAFE Queensland
1300 656 188
Education & Training
www.tafeeastcoast.edu.au
Target Training
5452 7722
Fully Funded Training Courses
www.facebook.com/targettrainingsunshinecoastwidebay
The Yacht Club
5370 1700
Premier Club for Yachties, Boaties, Tourists and Locals
www.theyachtclub.com.au
Think Money
5430 4777 or 1800
Property Investment & Wealth Creation
www.thinkmoney.com.au
Think Business Development
5430 4777
Business Development Tools & Strategies
www.thinkbusinessdevelopment.com.au
Tonic Mobile Apps
Tourism Noosa
07 5471 7811
5430 5000
Cost Effective Mobile Business Apps
Official Tourism Organisation for
www.tonicmobileapps.com.au
www.visitnoosa.com.au
UnityAid
Fundraising for a Cause
www.unityaid.com
Visa and Immigration Solutions Australia
0407 930929
Visa & Immigration Solutions Australia
www.visa.net.au
Wealthmed
1300 887 137
Intergrated Financial Planning for Medical Practitioners www.wealthmed.com.au
Web-sta Affordable Web Design
0415 142 178 Affordable Web Design
www.web-sta.com.au
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> To better manage anxiety or depression?
> To manage at home, get back
into activities or return to work?
> To learn strategies to relax
and manage stress?
For yourself, or someone that you love.
Wayne or Lesli Knetter: 5442 3341
I’m more about doing than talking...…
Belinda Bull > Occupational Therapist
with 25 years experience in mental health
Robyn Etheridge
0418 118 371
[email protected]
[email protected]
0499 982 569
www.joyfulgrowth.com.au
You will
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Shape Up Nutrition, Independent Herbalife
Distributors, Personal Wellness Coaches
“We inspire &
support small
businesses
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Meagan: 0416 235 469
Michael: 0405 049 695
Visit www.rejuvenatemarketing.com.au
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To test drive an award-winning Audi A3 Cabriolet
from Europe's number 1 luxury brand*, visit
Audi Centre Sunshine Coast today.
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*Based on 2013 new car sales in Europe.