Marketing flyer BOZEMAN.indd

The ERA Advantage
ABOUT US
ERA Landmark Real Estate strives to provide the
definitive experience when selling or buying a home.
Our expertise in geographic location, market trends
and demographics offer a wealth of knowledge for
the consumer. Our Realtors® specialize in residential
properties, vacant land, resort homes and luxury
homes. Our commercial associates provide expertise
concerning all phases of commercial and business
real estate. ERA Landmark professionals are at hand
to smooth our client’s transitions.
© Craig Hergert
Our highly trained Realtors® provide extra attention
and service that selling property demands. ERA
Landmark brokers and sales associates are established
leaders in their individual market places and have
demonstrated success in their markets. These brokers
and associates offer clients increased geographic
exposure, referral activity and a targeted marketing
program that reflects the highest property value.
Since 1976, we have defined our reputation
for expertise, integrity, quality and service. Our
sellers recognize our market knowledge and
professionalism combined with our ability to listen
and appreciate the uniqueness of their property.
We have a special affinity for this part of Montana,
with its magnificent scenery, year-round recreation
and strong sense of history and community. Let us
share our passion and knowledge of the area, along
with our real estate expertise, with you. We live here,
we love it here, and we would like nothing better
than to assist you with your real estate needs in
Bozeman, Big Sky, Livingston and Clyde Park.
1805 W. Dickerson #1, Bozeman
8 East Main, Bozeman
406-586-1321
ERA COMMITMENT TO SERVICE
The ERA Commitment to Service is our promise to sellers, in writing,
to make every effort to sell your house. As part of the Commitment to
Service ERA Members agree to:
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Prepare a good-faith estimate of your home
Conduct a preliminary qualification of prospective buyers
Assist in arranging affordable financing
Make a comparative study of your home
Offer application assistance to qualified buyers
Contact you regularly to report the selling progress of your home
Review your competitive selling position every 30 days
Where available, offer a one-year Home Protection Plan for ERA
to the buyer of your home
• Provide information on Seller Protection Plan coverage
• Provide you with a national referral service to assist you in finding
a home in another community while your home is being sold
The Commitment to Service is a complete guarantee that we will
make every effort to sell your house. It is a real demonstration of our
statement that ERA professionals are “Always There For You.™”
36 Center Lane
Meadow Village Center, Big Sky
406-995-3444
215 S. Main Street, Livingston
502 Miles Avenue, Clyde Park
406-222-8700
MARKETING &
ADVERTISING STRATEGY
We take great pride in our comprehensive
marketing program and the results we
have achieved since 1976. Our marketing
department has design, layout and internet
expertise to offer you and your ERA
associate the most innovative tools available
to sell your property. From our time-tested
techniques to the latest in digital imaging
and web advertising, we can offer maximum
exposure for your property.
Our advertising philosophy is to expose all
listed properties on a regular basis. This is
achieved primarily through our multiple
websites, a full-color real estate guide and
animated virtual tours.
We tour all new residential properties
weekly so that the entire team knows the
attributes of our listed properties.
BIG & BOLD
SIGNS
Quality photography is worth its weight in
gold. We shoot high-quality interior and
exterior digital photos on our weekly tours to
use in all print and internet advertising, virtual
tours, company brochures and office display.
Stay a week ...or a lifetime! Our outreach
campaign is featured in area publications
such as the Chamber of Commerce
Visitor’s Guide and Big Sky Journal.
Properties can also be viewed at ERA
Landmark’s showcase office and gallery in
Historic downtown Bozeman.
Our large red and blue yardarm signs are prominent year
round.
PRINT MEDIA
We advertise in the Bozeman Daily
Chronicle, Big Sky Weekly and the
Livingston Enterprise, with special full
color ads featuring open houses and just
listed properties. Our properties are
represented on a select basis in publications
such as HomeSeekers Magazine and Big
Sky Journal.
We publish a 32-page full color ERA Real
Estate Guide seasonally. It is featured in
the HomeSeekers Magazine and several
outdoor rack locations in Gallatin, Park
and Madison counties.
We have several thousand active buyers and
real estate brokers who receive this guide
by mail and visitors and newcomers can
find us in Bozeman Info Center’s brochure
racks at area hotels, motels, sports shops
and Gallatin Field Airport. An electronic
version of our guide is also available online.
WEB PRESENCE
The company internet sites at www.eralandmark.
com, www.erabigsky.com and www.eralivingston.
com feature all of our listed properties and the SW
Montana Multiple Listing Service (MLS) properties.
In addition to listing properties, we continually
update our site with the latest regional and real
estate news. Potential out-of-area Buyers can also
discover the many amenities that our area has to
offer. www.eralandmark.com is continually ranked in
the top 3 in an organic Google search.
Many of our Associates support personal websites
that provide additional exposure for their listed
properties.
Google screen shot taken 6/1/2012
INTERNET LISTING DISTRIBUTION
One of the key obligations for ERA Marketing is to ensure your listings are viewed by as many consumers as possible. To
that end, we have created an aggressive online listing distribution strategy to secure the most visible, effective and appropriate
distribution channels. In addition to ERA Landmark websites, your listings may appear on the following Web sites based on
your property qualifications pertaining to its features:
Residential & Land
Realtor.com is the official site of the National Association of
REALTORS®. Realtor.com is the No. 1 consumer destination for real
estate related information.
Residential & Land
When you list your house with an ERA® office, your listing information
becomes available to millions of buyers through ERA.com.
Residential & Land
www.trulia.com, a residential real estate search engine, has revolutionized
online home search by offering a rich, intuitive user experience that points
consumers directly to listings on agent and broker Web sites.
Residential $500,000+
ERADistinctiveProperties.com With a superior level of attention and
performance, the ERA® International Collection employs a sophisticated
range of marketing strategies and techniques that transcend the borders
that generally restrict most real estate companies.
Residential
Zillow.com is an online real estate community where homeowners,
buyers, sellers, and real estate agents and professionals find and share vital
information about homes, for free.
Residential $850,000+
The award-winning website www.LuxuryRealEstate.com currently
provides access to over 50,000 for-sale properties, multi-million dollar
homes and luxury homes from around the world.
Residential & Land
The advantage FrontDoor.com offers over other real estate listing services is
the demonstrated leadership and expertise of HGTV – seen in more than
95 million U.S. households.
Residential Open Houses
OpenHouse.com is a consumer Web site that features open house listings.
The easy-to-use site allows homebuyers to see dates and time schedules for
open houses in their area.
Residential & Land
HotPads is the place to find your place. Map-based real estate search
engine listing apartments and houses for rent, homes for sale, and
foreclosures.
Residential & Land
Enormo is one of the largest international real estate search engines for
home-seekers from all over the world.
Residential & Land
Oodle is an online classifieds site. All listings syndicated to Oodle will also
appear on a number of additional Web sites includeing Walmart and Lycos.
Residential
AOL Real Estate offers a comprehensive collection of home and
apartment listings, real estate information, tools and real estate advice.
Residential
Yahoo! Inc. has become the world’s largest global online network of
integrated services with more than 500 million users worldwide.
Residential & Land
Century 21 Real Estate LLC is the franchisor of the world’s largest
residential real estate sales organization.
Residential & Land
The brand was founded in 1906 on a commitment to professionalism and
customer service that remains the core of our business philosophy today.
Residential
As one of the nation’s top online destinations for real estate listings, Homes.
com contains nearly one-million homes for sale.
Residential
HomeFinder.com provides local, comprehensive property listings and rich
content to home buyers and sellers nationwide.
Residential & Land
Better Homes and Gardens Real Estate
Residential
Cyberhomes™ valuations give you access to most of the same information
that real estate professionals use to evaluate homes.
MEET THE STAFF
Kelly Lawlor, Marketing Coordinator
Kelly works closely with your ERA
Associate to market your property and
is responsible for the creative design and
production of all of our ads and marketing
materials as well as ERA’s real estate guide.
Peanuts Money, Relocation Coordinator
She is the pleasant voice you hear on
the phone and the friendly smile that
greets you in our front office. Peanuts can
assist you with complimentary relocation
services, across the country or across town.
Rachel O’Rourke, Inventory Coordinator
Rachel is responsible for the daily
processing of new listings and assists your
ERA Associates with organization and
marketing. Rachel also oversees the ERA
Home Warranty Program.
Kristen Robinson, Production
Coordinator
Kristen oversees ERA Landmark’s Trust
Account and the daily processing of all
buy/sell agreements and closings.
Tracy Bragg, Livingston Office Manager
She works directly with the ERA
Livingston Associates in many aspects, from
processing and maintaining client files to
providing professional and courteous service
to all visitors and clients on a daily basis.
Jessica Sarrazin, Livingston Production
Coordinator
Jessie is in charge of the finances for the
Livingston office as well as recording and
reporting the office’s production.
INTERNATIONAL COLLECTION
ERA Landmark is a broker member of ERA’s
International Collection.
The ERA International Collection is designed to
showcase unique homes and luxury properties in
the top 10 percent of the market and above. These
distinctive listings receive special marketing attention and national
exposure in efforts to attract appropriate buyers.
RELOCATION
Our expertise extends beyond
Bozeman, Big Sky, Livingston
and Clyde Park. Whether moving
across town or cross-country,
relocating can be a stressful
experience. ERA Landmark has
the tools to assist you with your
move. Our relocation network
allows you to tap into the
experience of ERA offices across
the country and the globe.
Over 40% of our buyers come
from out of the area. Our
relocation department receives
many qualified buyers from our
outstanding referral networks with
ERA member brokers, Cendant
Mobility Network, CGRN
(includes ERA, Century 21, and
Coldwell Banker offices) and
CRS/CRB offices nationwide.
To take advantage of ERA
Landmark’s extensive Relocation
Network, contact “Peanuts” Money
today at [email protected] or
1-800-788-2372.
HOME WARRANTY
ERA’s Buyer’s Protection Plan
provides worry-free home ownership
for the first year. For a little more
than $1 per day, buyers can be
assured that unforeseen repairs are covered.
A Home Protection Plan can offer:
Savings — One low deductible per service call instead of paying the
full cost of repairs.
Security — Sellers or Buyers don’t have to worry about paying for
costly repairs if a breakdown occurs.
Lisa Waddell, Livingston Marketing
Coordinator
Lisa works closely with your ERA
Livingston Associate to position your
property for maximum exposure in the
marketplace.
Louise Astbury, Big Sky Office
Coordinator
Louise is responsible for the day-to-day
functioning and upkeep of the Big Sky
office, assisting your ERA Associates with
organization, productivity and marketing.
Convenience — A network of local, professional technicians are
available through a toll-free, 24 Hour Customer Service Hotline.
Today’s Market Knowledge
Continually advancing our education and adapting to the
changing market conditions to better serve you
Regional Expertise
Insightful and experienced associates in Bozeman, Big Sky, Livingston & Clyde Park
Generations of Trust
Responsive client representation since 1976