Best New LoyaLty Programme of the year ShortliSt

Transcription

Welcome to the shortlist for the inaugural
Loyalty Awards 2012. Nearly 120 entries have
been shortlisted for consideration for an award
by the international panel of judges.
The Loyalty Awards 2012 will be held in the Great
Room of the Grosvenor House Hotel, Park Lane,
London on June 12.
Prime Sponsor:
For more details on the awards themselves and how
to book a table go to www.theloyalty awards.com.
Best New Loyalty Programme of the Year Shortlist
Sponsor:
Blue Dot
UK
British Gas
UK
Daily Mail and
The Mail on Sunday UK
Everything Everywhere
& PrePay Solutions UK
Hilton HHonors and
Barclaycard UK
Blue Dot
British Gas Nectar
Programme
Mail Rewards Club
Orange Cash Card
Hilton HHonors Platinum
Visa Card, powered by
Barclaycard
Launch of an innovative
points based loyalty
programme which rewards
people for socially responsible
actions through “money can’t
buy” experiences.
The launch of a new loyalty
programme by the largest
supplier of domestic gas in
the UK designed to combat
attrition and generate new
Nectar collectors.
The national launch of
what is now the UK’s
biggest newspaper rewards
programme shifting activity
from short-term promotions
to long-term loyalty.
The first contactless prepaid
card in the UK with a mobile
rewards element offering a
rewards package designed
to establish Orange as a
payment brand.
A Visa card with accelerated
access through four tiers
of membership each with
enhanced privileges to
encourage penetration and
sales turnover.
Intercontinental Hotels
and Barclaycard UK
OPET
Turkey
SPAR
Hungary
Turkcell
Turkey
Turkcell
Turkey
Priority Club Rewards Visa
& Priority Club Black Visa,
Powered by Barclaycard
OPET Worldcard
Starzone
Smart Women Club
Turkcell Platinum
Two Visa card programmes
(Classic and Black) designed
to promote activity and also
fee income from upgrades to
the “supercharged” Black
card.
The redesign and relaunch
of a leading Visa card
programme turning changes
forced by regulation into
positive advantage in terms
of market share.
Use of flowpacks containing
celebrity collector cards and
music download vouchers
combined with prizes to
encourage loyalty especially
in the youth market.
A mobile phone package
designed to appeal to
women and recognising the
challenges of combining
household duties with a
modern female lifestyle.
The premium loyalty
programme from the leading
mobile provider offering
exclusive advantages and
benefits to the highest paying,
non corporate customers.
Where no country is shown against the name of the entry, the programme is global or open to residents of several countries
Best B2B Loyalty Programme Shortlist
British
Airways
BskyB UK
Dulux Decorator
Centres UK
SAS Scandinavian
Airlines
Turkcell
Turkey
On Business
BskyB
Dulux Decorator Centre’s
Partnership with the Nectar
Business Loyalty Programme
SAS Credits - The sky is
NOT the limit
Turkcell Farmer Package
The relaunch of a programme
for small to medium sized
businesses designed to
demonstrate that BA is
not just interested in large
corporates.
An incentive programme to
strengthen loyalty from sales
agents and to encourage
employees within those
agencies to sell the full range
of BskyB products.
Supplier differentiation in
the professional DIY market
through the use of Nectar
points with additional
benefits from Nectar’s data
analytics capabilities.
A rapidly growing loyalty
programme for small to
medium sized corporate
customers where the
corporate also benefits rather
than simply the flyer.
designed to meet the
special needs of agricultural
workers in a country where
such workers represent a
substantial segment.
Best Card Based Loyalty Programme Shortlist
Best Coupon or Voucher Based Loyalty Programme Shortlist
Sponsor:
Alpha Bank
Greece
American Golf
UK
de Bijenkorf
Netherlands
Felicia Shopping Center
Romania
Hilton HHonors and
Barclaycard UK
Alpha Bank Bonus Loyalty
Programme
American Golf Loyalty
Scheme - The Club
de Bijenkorf Card
Segmentation Programme
The Cromatic Loyalty
Program
Barclaycard
An American Express card that
is also a loyalty card offering
instant redemption at point of
sale and significantly higher
perceived benefits than
competitor cards.
A non-points based loyalty
card giving exclusive
member-only benefits and
events with offers tailored to
past purchasing history and
recent behaviour.
A MasterCard based
programme from a leading
Dutch department store
group with three tiers
of rewards and in-store
redemption.
Shopping centre loyalty
card programme utilising
colour coding of shops to
encourage spend across the
centre especially in under
performing outlets.
sales turnover.
and Barclaycard UK
Nectar
UK
OPET
Turkey
SAS Scandinavian
Airlines
The DeutschlandCard
Germany
Commerzbank
Germany
SPAR
Hungary
Survey Sampling
International
Tesco
UK
Commerzbank AG Member gets Member
You Can Be A
Masterchef/WMF
Survey Sampling
international
Cook and Pour Promotion with
Thomas branded cookware
Nectar: A Renaissance
in Loyalty
OPET Card Loyalty
Programme
Unlimited Rewards
The DeutschlandCard
A programme that leverages
the loyalty of existing
customers to generate new
customers and rewards them
through a rich voucher based
programme.
An interactive loyalty
programme using trading
stamps directing customers
to purchase specified
ingredients and produce a
prize winning recipe.
The use of a global gift
voucher based incentive
reward system to reduce
attrition in survey panel
response rates and encourage
increased activity.
A coupon based programme
via a leading food retailer
offering significant discounts
on a range of high quality
cookware with outstanding
results.
card.
The revitalisation of
the largest loyalty card
programme in the UK
through new partnerships,
broadening of rewards and
brand investment.
The redesign and relaunch
of a leading Visa card
programme turning changes
forced by regulation into a
positive advantage in terms
of market share.
A loyalty card with a very
broad range of redemption
options including an online
rewards shop and gift card
offerings with leading brands
such as IKEA.
The expansion of a leading
multi-partner loyalty card
programme through the
addition of new partners,
increased usage and high
redemption levels.
Best CSR Initiative linked to Loyalty Shortlist
Best Loyalty Industry Innovation Shortlist
Sponsor:
Sponsor:
Birmingham City
Council UK
Blue Dot
UK
ICE
UK
REWE
Germany
Birmingham City Council
& Nectar
Blue Dot
ICE - Mitigating Climate
Change via Mass Consumer
Purchasing
WWF Animal Adventures
Pathfinding use of Nectar
points to incentivise
ratepayers to improve
recycling rates, reduce landfill
waste and increase leisure
centre utilisation.
An innovative points
based loyalty programme
which rewards people for
socially responsible actions
through “money can’t buy”
experiences.
Programme partnered with
a network of sustainable
retailers allowing customers
to shop and collect points
whilst lowering their carbon
footprint.
Use of World Wildlife Fund
sticker flowpacks to reward
spending and to generate
substantial charitable
contributions to the WWF for
each pack issued.
Best Use of Customer Analytics / Data in a Loyalty Programme Shortlist
Alpha Bank
Greece
de Bijenkorf
Netherlands
Homebase
UK
Kenco
UK
Programme
de Bijenkorf Card Segmentation
Program
Homebase Share of Wallet
Kenco Most Valued Shopper
An American Express card that is
also a loyalty card offering instant
redemption at point of sale and using
targeting to achieve exceptional
response rates to offers.
A MasterCard based programme from
a leading Dutch department store
group with three tiers of rewards
and in-store redemption to drive
retention.
This Nectar card based programme
offers targeted customers the chance
to earn additional rewards on specific
product lines and purchases in order
to stimulate loyalty.
A “coupon-at-till” programme
designed to increase spending on
Kenco products versus other premium
coffee products in a very competitive
marketplace.
Poste Italiane
Italy
Royal Bank of Scotland
UK
Turkcell
Turkey
Sconti BancoPosta
YourPoints Redemption Modelling
Professionals Club
A very large loyalty card programme
that required the targeting and
recruitment of many thousands of
supporting merchants.
A MasterCard that is also a loyalty
card which uses advanced propensity
modelling techniques to target
customers most likely to respond to
offers.
Targeted mobile phone package
to meet the special needs of
professional workers who represent a
significant segment of Turkcell’s high
net worth customers.
Albert Heijn
Netherlands
Avios
British
Airways
Garanti Payment Systems
Turkey
Appie by Albert Heijn
Reward Flight Saver
Executive Club Personal Recognition
Garanti Payment Systems
An innovative set of applications
designed to improve the shopping
experience including the creation of
shopping lists from on-line sources
such as recipes.
Introduced at the same time as
the rebranding of three domestic
programmes as Avios, Flight Saver
caps charges for taxes and fees for
regular collectors.
Enhanced in-journey recognition
of loyalty programme members
designed to facilitate the whole travel
experience and increase member
satisfaction.
A new prepaid card which enables
mobile banking for the “unbanked”
and rewards users through points
in the largest domestic rewards
programme.
Nectar
Poste
Italiane
SAS Scandinavian
Airlines
Nectar for Nectar Fashion
Postepayfun.it
EuroBonus MatchMe
The launch of an exclusive fashion
portal offering points on 35 different
leading fashion brands for purchases
on-line and incorporating a “Your
Wardrobe” facility.
A new portal dedicated to
entertainment offering prepaid
card holders exclusive content and
products and designed to promote
usage and retention.
An online tool that helps members
find and book flights using rewards
and drives reward bookings towards
destinations and dates with greater
availability.
Best Loyalty Programme Marketing Campaign of the Year Shortlist
Best Loyalty Programme of the Year - Financial Services Shortlist
Sponsor:
Avios
British Gas
UK
Hilton HHonors and
Barclaycard UK
Innocent
UK
and Barclaycard UK
Alpha Bank
Greece
Everything Everywhere &
PrePay Solutions UK
Millennium Bank
Poland
Poste Italiane
Italy
Anything Can Fly
British Gas Nectar
Programme
Barclaycard
Innocent Orange and
Apple Juice
Programme
Orange Cash Card
Millennium World Signia - Unique
Loyalty Card
Sconti BancoPosta
A multi-channel and
multi-media marketing
campaign communicating
to consumers the benefits of
collecting rebranded Avios
points on all purchases.
Nectar collectors.
sales turnover.
A direct mail programme
designed to promote the
major new product launch
of pure juice products by a
company known previously
only for smoothies.
card.
An American Express card that is
also a loyalty card offering instant
redemption at point of sale and
significantly higher perceived benefits
than competitor cards.
The first contactless prepaid card
in the UK with a mobile rewards
element offering a rewards package
designed to establish Orange as a
payment brand.
Two credit card products for private
banking customers with a VIP suite
of high level privileges including
concierge services and airport lounge
access.
A cashback programme offered across
three different card products: credit,
debit and prepaid, with the objective
of promoting usage in a crowded
market.
M&S Money
UK
Poste Italiane
Italy
SPAR
Hungary
T-Mobile
Macedonia
Turkcell
Turkey
Russian Standard Bank
Skrill
(Moneybookers)
The Automobile
Association UK
Christmas Millionaire
Campaign
Sconti BancoPosta
You Can Be A Masterchef/
WMF
‘You are Special’ - Your
Club Loyalty Programme
Marketing Campaign
Smart Women Club IPRAGAZ
Russian Standard Bank and Welcome
Real-time for the RSB+ platform
Skrill Loyalty Club
AA Rewards Credit Card
A seasonal programme
designed to keep the M&S
MasterCard at the front of
wallet and purse during the
highest spending period of
the year.
A cashback programme
offered across three different
card products: credit, debit
and prepaid, with the
objective of promoting usage
in a crowded market.
An interactive loyalty
programme using trading
stamps directing customers
to purchase specified
ingredients and produce a
prize winning recipe.
The merger of two existing
loyalty programmes gave
the opportunity to provide
members with a wider
selection of gifts and remind
them of the benefits.
challenges of household
duties including the purchase
of gas.
A loyalty programme offered by an
acquiring bank in Eastern European
markets designed to provide
customers with point-of-sale benefits
at selected merchants.
A new loyalty package linked to
an online alternative payments
programme which offers four levels of
membership each with an increasing
level of benefits.
The AA Rewards Visa Credit Card
offers a value proposition aligned to
the AA brand with enhanced member
benefits on the sale of other AA
products.
Best Loyalty Programme of the Year - FMCG Shortlist
Best Loyalty Programme
of the Year - Utilities
Shortlist
Best Loyalty Programme of the Year - Retail: Food Shortlist
Sponsor:
Innocent
UK
Kenco
UK
Kingsmill
UK
British Gas
UK
Albert
Czech Republic
Albert Heijn
Netherlands
REWE
Germany
Sainsbury’s
UK
SUBWAY
UK
Tesco
Hungary
Innocent Orange and
Apple Juice
Kenco Most Valued Shopper
Kingsmill 50:50 Bread
British Gas Nectar
Programme
The Smurfs in Albert
WWF Animal
Adventures
Sainsbury’s Nectar
Loyalty Programme
SUBCARD 2011
FILA - SPORT - TESCO
A direct mail programme
designed to promote the
major new product launch
of pure juice products by a
company known previously
only for smoothies.
A “coupon-at-till” programme
designed to increase
spending on Kenco products
versus other premium
coffee products in a very
competitive marketplace.
The launch by a leading sliced
bread manufacturer of a new
range of healthier alternative
bread products targeted by
using Nectar transactional
data.
Nectar collectors.
A set of 24 3D cards
was available to collect
featuring the popular
cartoon characters to
promote both loyalty
and cross-sales of
collector albums.
An innovative set of
applications designed to
improve the shopping
experience including
the creation of shopping
lists from on-line
sources such as recipes.
Use of World Wildlife
Fund sticker flowpacks
to reward spending and
to generate substantial
charitable contributions
to the WWF for each
pack issued.
The Nectar card based
programme offered
targetted customers
the chance to “Live Well
for Less” during the
Christmas 2011 seasonal
spending peak.
Europe’s first mobileenabled QSR loyalty
programme operating
across 1,500 stores both
as a mobile app and a
card offering points and
prizes.
Spend-related stamps
given at checkouts were
collected in a booklet
which once completed
could be redeemed for
one of nine different
FILA sports bags.
Best Loyalty Programme of the Year - Mobile Shortlist
Best Loyalty Programme of the Year - Retail: Non-food Shortlist
Sponsor:
T-Mobile
Macedonia
Turkcell
Turkey
Turkcell
Turkey
Turkcell
Turkey
Vodafone
Turkey
BP
UK
de Bijenkorf
Netherlands
Felicia Shopping Center
Romania
Homebase
UK
Jaeger
UK
Your Club Loyalty Programme
Smart Women Club
Turkcell Platinum
Turkcell’liier YASADI
Vodafone “ Kirmizi Avantaj”
Programme
BP and Nectar Winning in
2011
de Bijenkorf Card
Segmentation Program
The Cromatic Loyalty
Program
Homebase’s Nectar Loyalty
Programme
Jaeger Elite Membership
Scheme
The merger of two existing
loyalty programmes gave
the opportunity to provide
members with a wider
selection of gifts and remind
them of the benefits.
challenges of combining
household duties with a
modern female lifestyle.
The premium loyalty
programme from the leading
mobile provider offering
exclusive advantages and
benefits to highest paying,
non corporate customers.
A loyalty programme
providing customers with
benefits on their non-GSM
purchases from many of the
largest and best loved brands
in the marketplace.
An end-to-end loyalty
programme providing nonGSM benefits to contract
customers in order to
improve retention rates and
brand awareness.
programme has produced
a strong commercial
performance in a period
of challenging fuel market
conditions by rewarding
valuable customers.
A Mastercard based
programme from a leading
Dutch department store
group with three tiers
of rewards and in-store
redemption.
Shopping centre loyalty
card programme utilising
colour coding of shops to
encourage spend across
the centre especially in
underperforming outlets.
A Nectar card based
programme offering the
opportunity for customers
of one of the largest UK DIY
retailers to collect additional
rewards on specific product
lines and purchases.
Launched in August 2011 in
partnership with IKANO, the
Elite Membership Scheme
entitles Jaeger’s most
valued customers to receive
premium benefits.
Best Loyalty Programme of the Year - Travel & Entertainment Shortlist
Air Miles
Middle East
British
Airways
British
Airways
easyJet
SAS Scandinavian
Airlines
BP
UK
British
Airways
Bupa
UK
Jaeger
UK
1 + 1 = 20 million
Executive Club
Personal Recognition
On Business
The Launch of the UK’s
largest airline, easyJet to the
Nectar Programme
Unlimited Rewards
Dulux Decorator
Centres and Nectar
Business UK
Managing Customer
Profitability
Executive Club
Bupa Rewards - Customer
Engagement Programme
The CRM Mailing Solution
Jaeger Elite Membership
Scheme
The Air Miles Math campaign
has increased the number
of miles issued and average
spend of customers whilst
also raising awareness of
the brand and highlighting
the association with key
redemption outlets.
Enhanced in-journey
recognition of loyalty
programme members
designed to facilitate the
whole travel experience and
increase member satisfaction.
The relaunch of a programme
for small to medium sized
businesses designed to
demonstrate that BA is
not just interested in large
corporates.
The addition of easyJet as
a redemption partner has
broadened the appeal to
collectors of the UK card
based loyalty programme and
offers competition with other
frequent flyer programmes.
In addition to the traditional
reward options of a frequent
flyer programme, SAS
Unlimited Rewards has
broadened the reward
offering to reach new
customer categories.
programme offered targeted
customers the chance to earn
additional rewards on specific
product lines and purchases.
Enhanced in-journey
programme members
An online loyalty programme
offering members tangible
gifts according to the product
held, membership status
and life stage to promote
retention.
Supplier differentiation in
the professional DIY market
through the use of Nectar
points with additional
benefits from Nectar’s data
analytics capabilities.
The Elite Membership
Scheme entitles Jaeger’s
most valued customers to
receive premium benefits
and Jaeger’s partnership
with IKANO enables
comprehensive targetting
of offers.
Best Use of CRM in a Loyalty Environment Shortlist
Best Use of Communications in a Loyalty Programme Shortlist
Alpha Bank
Greece
Bupa
UK
Nectar and easyJet
UK
Poste Italiane
Italy
SAS Scandinavian
Airlines
bmibaby
Debenhams
Giraffe
Skrill
(Moneybookers)
SPAR
Hungary
Programme
Bupa Rewards - Customer
The Launch of the UK’s
largest Airline, easyJet to the
Nectar Programme
Postepayfun.it
EuroBonus MatchMe
#my europe - bmibaby’s
Instagram Campaign
Empathica GoRecommend
Advocacy Engine
Empathica GoRecommend
Advocacy Engine
Skrill Loyalty Club
Starzone
An American Express card that
is also a loyalty card offering
instant redemption at point of
sale and significantly higher
perceived benefits than
competitor cards.
An online loyalty programme
offering members tangible
gifts according to the product
held, membership status
and life stage to promote
retention.
The multi-channel communication
programme highlighting the
addition of easyJet as a redemption
partner has raised even further the
brand profile of both the loyalty
programme and its partner.
A new portal dedicated to
entertainment offering
prepaid card holders exclusive
content and products and
designed to promote usage
and retention.
An online tool that helps
members find and book
flights using rewards and
drives reward bookings
towards destinations and
dates with greater availability.
An instagram campaign
that ran in five countries
incorporating competitions
designed to get across the
brand personality.
Using Empathica’s product
department store Debenhams has
recruited a substantial number
of customer advocates who have
made multiple recommendations
to friends and followers.
The restaurant chain Giraffe uses
Emapthica’s GoRecommend
product to generate
recommendations and a database
of customers who have opted-in
for future promotions and news.
A new loyalty package linked
to an online alternative
payments programme
which offers four levels of
membership each with an
increasing level of benefits.
Use of flowpacks containing
celebrity collector cards and
music download vouchers
combined with prizes to
encourage loyalty especially
in the youth market.
Best Use of Social Media to Enhance Loyalty Shortlist
Best Use of Technology in a Loyalty Programme Shortlist
Best Customer Service in a Loyalty Programme
Albert Heijn
Netherlands
Avios
OPET
Turkey
Philips
Sainsbury’s
UK
Best Customer Service
OPET Excellent Service
Programme
Customer Care for Philips
Consumer Lifestyle Division
Sainsbury’s Nectar Colleague
experience including the
creation of shopping lists
from on-line sources such as
recipes.
Re-engineering the existing
call centre operations of
the several leading air miles
providers to support the
integration of their brands
into a single currency.
Launch of a new customer
service programme designed
to differentiate the company
from other fuel retailers in
a highly competitve and
regulated market.
State of the art multi-lingual
call centre application
including expert technical
and medical training and
assistance designed to
promote customer advocacy.
Empowerment of the
employees of one of
Nectar’s biggest business
partners to deliver the
programme confidently
and knowledgeably to its
customers.
Table booking form
To book a table or tables at the black-tie Awards Dinner to be held
on the evening of Tuesday 12 June, 2012 in The Great Room at the
Grosvenor House Hotel on London’s Park Lane, please complete the
following information:
I would like to book
Albert Heijn
Netherlands
Avios
Flight Redemption Zone Map
British
Airways
ICE
UK
Kingsmill
UK
Executive Club
ICE - Developing a Unique
Loyalty Redemption Process
Kingsmill 50:50 Bread
A market leading research
and booking tool for flights
bought with Avios points
providing a graphical
interface to facilitate the
redemption process.
Enhanced in-journey
programme members
Programme partnered with
a network of sustainable
retailers allowing customers
to shop and collect points
requiring substantial
technology investment.
The launch by a leading sliced
bread manufacturer of a new
range of healthier alternative
bread products using couponat-till technology triggered by
a Nectar card.
Nectar Italia
Italy
Russian Standard Bank
SAS Scandinavian
Airlines
Turkcell
Turkey
Turkcell
Turkey
The Nectar Mobile App
Russian Standard Bank and
Welcome Real-time for the
RSB+ platform
SAS Smart Pass
Turkcell Farmer Package
ISPARK
A loyalty programme
offered by an acquiring
bank in Eastern European
markets designed to provide
customers with point-ofsale benefits at selected
merchants.
SAS SmartPass is a small
sticker that can be attached
for example to a mobile
phone that allows the
traveller to move through the
airport without alternative
documentation.
designed to meet the
special needs of agricultural
workers requiring substantial
technology investment in
order to provide the required
coverage.
including VAT)
Total £
Table Host:
Job Title:
experience including the
creation of shopping lists
from on-line sources.
programme offered targeted
Italian customers the chance
to earn additional rewards
on specific product lines and
purchases.
tables (maximum of 10 guests on each table)
for The Loyalty Awards 2012 at £2,750.00 plus VAT each (£3,300.00
An exclusive free parking
application given to high
value customers of Turkcell in
Istanbul designed to satisfy
the most requested benefit
by this element and thereby
promote retention.
Organisation:
Address for invoicing:
Card Billing address if different from Address for Invoicing above:
We hereby apply for one or more table(s) at The Loyalty Awards 2012 as set out above.
We have completed one of the payment methods above. We understand that tables
will not be confirmed and a VAT invoice issued until payment has cleared and an
acknowledgement has been issued by the organisers, C&M Publications Limited. We
further understand that tables can only be cancelled prior to 30 April 2012 up to which
point a refund will be made after deduction of a 20% administration fee. After that
date we understand that no refunds will be made. Seating will be allocated in order of
receipt of booking forms.
The Organisers will keep you informed of developments with the Awards, its sponsors
and selected third parties. If you do not want to receive this information please attach
to this form a letter to the Data Controller, C&M Publications Limited, 3a Market Place,
Uppingham, Oakham, Rutland, LE15 9QH asking not to be sent this information.
Telephone:
Signature:
Email:
Please print name and email
here (if not table host):
Please return Table
Booking forms to:
Payment may be made by one of the following methods:
(£2,750 plus VAT per table)
BACS (preferred) to:
C&M Publications Limited
Sort Code: 20-46-73 Account Number: 80034568
Swift code: BARCGB22 IBAN: GB05BARC20467380034568
Cheque made payable to:
C&M Publications Limited
Card (please complete):
MasterCard VISA
American Express
Name of
cardholder
Card Number: Expiry Date
Date
Security Number:
The Loyalty Awards,
C&M Publications Limited,
3a Market Place,
Uppingham,
Oakham,
Rutland LE15 9QH
or email
[email protected]

Best New LoyaLty Programme of the year ShortliSt

Transcription

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