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Listing Property Consultation for:
Platinum Property Owner
Platinum Properties Marketing Plan
Lake County MLS (700 agents)
MLS Alliance (200,000 agents)
3% to Co-op Broker
“For Sale” Colonial Style Sign
“Just Listed” notifications
Arch Telecom
Premium Print Media
Homes and Land, Lake County Real Estate Magazine,
Real Estate Book of Lake and Mendocino Counties
Craigslist.com – updated weekly
Postlets.com uploads to:
Backpage, byownerMLS, Google Base,
Hotpads, Kijiji, Local.com, Lycos, Oodle,
Trulia, Vast, Zillow
My Daily Flyer.com
Platinum Brochure
Feature Homes (Realtor.com upgrade)
Realtor.com (Showcase Upgrade)
Virtual Tour on Realtor.com Showcase
Custom Property website
CountryAir.com
Virtual Tours on Countryair.com
ADDITIONAL I NTERENET MARKETING:
AOL, MSN, Yahoo, Netscape, Moving.com, iWon,
Excite, Juno, Netzero, WSJ online, Compuserve,
Chicago Sun Times.com, ING, KYW.com,
CBS3Boston.com, wfrv.com, homepages,
homeseekers, simpatico.ca, bobvila, livingchoices
Escrow Coordination
Country Trails (if property qualifies)
Seller Guarantee
Home warranty seller coverage at point of listing
This plan is the ultimate real estate marketing program offered in Lake County. The
maximum coverage greatly increases the exposure to potential buyers. The excellent
cooperative broker incentive will encourage over 10,000 agents to sell your property. If top
selling price and shorter market times are important, this is the only way to go. It may cost
more, but also is most likely to net you more.
Lake County MLS
Exposure to over 700 agents
Posting your property in any Multiple Listing Service with a full
3% to Co-op Broker encourages agents to sell your property to
their clients.
BAREIS
BAREIS is the joint Multiple Listing Service for 5 North Bay Counties.
BAREIS is a major source of buyers for Lake County properties
• Exposure to 10,000 members in
Marin County
Mendocino County
Napa County
Solano County
Sonoma County
CA MLS ALLIANCE
The California MLS Alliance
includes:
17 MLS organizations
55 local real estate
associations
in more than 30 counties
throughout CA.
More than 200,000 brokers
and
agents have access to
approximately 3.7 million
listings.
Call Capture Technology
Arch Telecom
• Unique 800 number available 24/7 with pre-recorded information
• This non-threatening marketing generates more inbound calls
• Provides detailed information about your property
• Provides options: leave a message, receive a fax, select
another listing, or speak directly to an agent
• Captures buyer’s name, address and phone (in most cases)
• We never miss an opportunity to sell your home!
• We respond immediately and automatically to customer calls
We are the ONLY Lake County brokerage firm that offers this technology on all listings!
Premium Print Media
• Homes and Land 1400 points of distribution
in throughout Sonoma, Napa, Marin, Solano, San
Francisco, Lake and Mendocino Counties. 30,000
copies printed each month.
• The Real Estate Book 30,000 copies, 575
points of distribution throughout Lake,
Mendocino, San Francisco, Sonoma, Napa and
Marin Counties.
• Lake County Real Estate Magazine
Placement at 250 locations in 10 Northern
California Counties
Virtual Tours
A Proactive Visual Marketing Tool that SELLS!
● 87% of buyers will look at a listing online that
has a virtual tour before they will look at others
that don’t.
● Visually showcase all the important and
unique selling features of your home to an
ideal audience.
● Start showing your home today - not a week
or even month from now! The sooner we start
getting exposure for your home, the sooner we
can sell it.
● What would you rather have 50 “looky loos” in
your home or a few highly interested buyers
previewing your home? That is the power of
Virtual Tours. They are like mini open houses
without the intrusion.
Virtual Tours
Visual Tours also allows you to capture the activity of your
tour. Find out how many people are looking and where to
target your specific marketing! This highly effective tool is
irreplaceable.
Tour for 19995 Hartman Rd
From 10/21 to 12/16
www.CountryAirPlatinum.com
Platinum Properties is a division of Country Air Properties, Inc. Headed by Broker
Associate Debra Sacco, Platinum Properties specializes in distinctive, high end properties.
Discount brokers fill a need when it comes to first-time buyers and fixers, but fine homes of
distinction and the buyers who can afford them deserve the best service available, bar none.
No Lake County real estate firm fills this need better than Platinum Properties.
Lake County is growing and so is the need for a real estate company that understands
marketing, service and selling unique properties. A “Platinum Property” requires a
different expertise in developing specialized marketing programs to reach affluent buyers.
EASY
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Platinum
Properties
List of My
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Many Other
Helpful Real
Estate and
Community
Related
Links
Custom Property Website
www.1234mainstreet.com
● Your home with its own customized website.
● 24 hours, 7 days a week marketing
● Tap into the market of tech savvy buyers.
3 out of 4 buyers use the Internet to begin their
property search before contacting an agent.
● Have your home the talk of the town, with
this new marketing tool.
● Allows buyers to view many pictures and
ALL the details of your home ensuring that only
the most interested buyers actually step foot in
your house.
Realtor.com
7 million people a month search for property on Realtor.com!
● Your home advertised 24
hours a day on the most
popular Real Estate site in the
world.
● Over 75% of buyers start
their home search online
before talking to an agent
● 87% of buyers search
property with virtual tours and
multiple pictures first!
Between August 21st and November 13th this
property was viewed over 15,000 times on
Realtor.com
Realtor.com
•Let your listings rise to the top on the
most viewed page on REALTOR.com®,
the Search Results Page
• Capture sellers and buyers
early in their search
• Allow home
buyers to find
your listings by
one of their most
desired features
the photos
Generic
Showcase
Featured Homes Marketing System!
Homes that are marketed using the REALTOR.com® Featured Homes Marketing
System get 500% more exposure, on average
Estate Tours' dynamically market your listings
on the Internet and CD-Rom by captivating home
buyer's attention and reinforcing product
repetition. They provide complete interior and
exterior coverage of your listing and showcase
local community shops and landmarks. When you
need an extra tool to help push your marketing
presence over-the-top, Estate Tours is the product
of choice .
Great for clients moving in from out of state!
MyDailyFlyer.Com
Sent directly to the inbox of thousands of agents. The
“Nor Cal 9” blast includes the following counties:
Sacramento
North Bay
San Francisco
Northeast California
East Bay
Santa Clara/San Jose
Northern Central Valley
Central California Coast
Western Sierras Region
Country Trails Open House
The biggest real estate marketing event in Lake County!
•What began in 2002 as a small open house tour
has turned into an open house extravaganza with
over 100 homes open on one weekend in the
summer.
•A major part of our marketing budget goes towards
this event
•Buyers come from all over Northern California to
view homes on Country Trails
•Last year over 300 people toured homes on
Country Trails
Premium Online Marketing
Postlets allows your home
to be turned into an
interactive website that is
linked to Craig’s List,
Google Base, Trulia, and
several more host sites!
Postlets will further
maximize your online
exposure.
Premium Online Marketing
Unique Global Estates is the world’s largest showcase for homes selling US $1 million
and above. It is for consumers, a place where their privacy and discerning tastes are
never compromised, where only the best properties are displayed.
As you preview these properties, we have made it easy for you to save the searches
you have made, as well as the individual properties that are of interest to you.
Home Warranty
Home warranty seller coverage at point of listing
Covers your systems and appliances
AND
One year Home Warranty at close of escrow
Attracts Buyers and Protects Sellers!
SELLER GUARANTEE!
Our MINIMUM STANDARD of service includes the following on
ALL properties:
•
•
•
•
•
•
•
•
•
•
CMA
"Estimate of Seller's Proceeds" at time of listing and on every offer presented.
Professional Flyer
"For Sale" sign on your property.
Multiple Listing Service
Your property data will automatically be uploaded www.realtor.com and
www.countryair.com .
Customized marketing plan
Your agent will keep in contact with you as needed to report any activity
For IMPROVED properties:
Marketing according to custom plan chosen.
We GUARANTEE to perform on the above minimum standard! If you are not
satisfied that we are meeting our commitment and are not getting satisfactory service
from your agent, contact CUSTOMER SERVICE and let us know. If we can't get
things back on track, upon your request, we can fire your agent and transfer your
account to another sales associate, or you can fire our firm by having us refer you to
another willing brokerage of your choice.