Grounds` war against cancer

Monday, May 23, 2011
BurlingtonFreePress.com
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Yanks top Mets
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New York Yankees’ Alex Rodriguez
hits an RBI infield single during a
seventh-inning rally in Sunday’s
game against the New York Mets
at Yankee Stadium in New York.
Derek Jeter tied the score with a
two-run single that sparked an
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Web content rules day at June social media breakfast
By Dan D’Ambrosio
Free Press Staff Writer
Business owners ignore at
their own peril what’s being
said about them online —
good or bad — say the coauthors of “Content Rules,”
a new book about how to
create an effective Web
presence.
The authors and book
will be the subject of a social
media lunch at noon June 2
at the Hilton Burlington.
The event is part of the ongoing Social Media Breakfast club series, commonly
known in Twitter hashtag
style as #BTVSMB. It is
sponsored by the Lake
Champlain Regional Chamber of Commerce, Digalicious, PMG, the Burlington
Free Press and Courtyard
Marriott.
“Let’s face it, there are
people out there talking
about everybody online,”
said C.C. Chapman, a social
media and community building consultant based in Boston. “The biggest thing that
people are doing wrong
these days is not listening
and responding in a human
way.”
Chapman and co-author
Ann Hadley, chief content
officer of MarketingProfs, a
marketing consulting company, lay out 11 rules for creating website content in
their book. Hadley is also
based in the Boston area.
“You have to really think
See SOCIAL, 10B
If you go
m WHAT: The noon Thursday, June 2, social media
lunch at the Hilton Burlington is sponsored by the
Lake Champlain Regional
Chamber of Commerce, Digalicious, PMG, the Burlington Free Press and Courtyard Marriott. It is part of
the ongoing Social Media
Breakfast club series —
known by its Twitter hashtag as #BTVSMB.
m COST: $60, includes a
buffet lunch and a copy of
“Content Rules.”
m INFORMATION:
Contact Cari Kelley at
863-3489, ext. 227, or by
email at [email protected].
ON THE JOB
Standing while working
can spur productivity
W
hen Jeff Gothelf heard that standing while
working at your computer had health benefits,
he says he went to the nearest Home Depot to
buy 14 cinder blocks.
He used the blocks to boost his desk at home, and
Gothelf says his family has been raving about the changes
in his work habits. Cost: About $20.
“I’m spending significantly less time
at the computer, and my family is
thrilled,” he says. “When you’re standing, you are not relaxing or hanging out
watching videos or doing other stuff.
You’re very goal-oriented. There are no
distractions. You’re in and out.”
Gothelf, director of user experience
for The Ladders in New York, became so
sold on the idea of a standing work station that he requested his work desk be
elevated. To his surprise, he was told his
desk was equipped with expandable
legs, and soon the 6-foot Gothelf was
head and shoulders above his 90 other
co-workers.
In less than a month, two colleagues also hoisted their
desks and began standing while working.
“They just sort of sprouted up like mushrooms,” he
says.
Gothelf has found that the benefits he experienced
with his home experiment have translated to work.
“I’m a lot more focused,” he says. “I also do a lot more
walking around because it’s easier when you’re already
standing to just walk over and talk to someone.”
Still, being so noticeable at work — sort of a Lady
Anita
Bruzzese
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Photos by EMILY McMANAMY, Free Press
August Burns, executive director at Grounds for Health in Waterbury, works with coffee-growing communities
in Latin America and Tanzania to establish sustainable cervical cancer prevention programs.
Grounds’ war against cancer
Prominent Vt. buinesses help
Waterbury nonprofit launch battle
for women’s health around world
By Dan D’Ambrosio
I
Free Press Staff Writer
“It’s a function of funding. If we had the
funding it would allow us to have a much
broader geographical impact. We’re at
a tipping point of really being able
to have an impact on this major global killer.”
n 1995, Burlington coffee consultant Dan Cox headed for Mexico
on a coffee buying trip. Dr. Francis Fote, an obstetrician in Buffalo, N.Y., who had delivered Cox
and many other members of his family, asked if he could tag along. Cox
had become like his adopted son.
“He was bored in retirement,” Cox
said in an interview last week. “I said
‘Fine you can come, but I can’t babysit you.’ ”
In a small town in southern Mexico called Pochutla, Fote wandered
into the local hospital and introduced himself, striking up a conversation with the doctors on staff.
“What he learns is this hospital in
this little town looks great from the
outside, but when he goes inside the
place is so understaffed and underperforming he can’t believe it,” Cox
said. “There’s no full-time gynecologist on staff, and they’re not doing
any preventative treatment for cervical cancer, which is the number one
cause of death for women in Mexico.”
After his visit to the hospital in
Pochutla, Fote buttonholed Cox and
told him about what he had learned.
“He says, ‘Hey partner, this is
crazy. We got to do something,’ ”
Cox said.
Crazy because cervical cancer is
one of the most preventable and
treatable of the forms of cancer. In
the United States, there were 4,210
deaths from cervical cancer in 2010,
according to the American Cancer
Society, Inc. Compare that with the
39,840 deaths from breast cancer,
Jane Sakovitz Dale, development director, Grounds for Health
See GROUNDS, 2B
The team at Grounds for Health in Waterbury. The nonprofit works with
nine coffee co-ops in Mexico, Nicaragua and Tanzania in an effort to
have women screened for cervical cancer.
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Reprinted from the May 23, 2011 issue of The Burlington Free Press. © 2011 Gannett Co., Inc.
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· · · Burlington Free Press
B
Monday, May 23, 2011
m
COVER STORY
GROUNDS: Cooperative effort helps women get care
Continued from Page 1B
or 71,080 deaths from lung
cancer, among women in
2010, according to the cancer society.
We’ve been
pioneering this
new approach
and it works
really well.”
At first, Cox was at a loss.
What did Fote expect him to
do? But then things fell together, thanks to a man Cox
remembers only as Paco, a
member of a local coffee cooperative called Aztec Harvest.
Such as health care. Paco
told Cox and Fote that if
they would do the screening
for cervical cancer, he
would arrange for the publicity and transportation.
“I asked him how he was
going to arrange for transportation,” Cox said. “He
said, ‘Simple, we’re going to
use the coffee trucks.’ ”
For two years beginning
in 1996, Cox and Fote funded
and ran the cervical cancer
screening clinic themselves.
Then Cox went to Ben &
Jerry’s, which gave him a
$5,000 grant. Cox knew the
company well because he
sold them coffee extract for
their ice cream. Next,
Fletcher Allen Health Care
offered volunteers to assist
with the Pap smears. Green
Mountain Coffee Roasters
came on board as a funder,
joining Ben & Jerry’s and
Coffee Enterprises, Cox’s
business.
But by 2000, Cox hit the
August Burns,
executive director (left)
EMILY McMANAMY, Free Press
wall. He had a business to
run, and the clinic was cutting into that more than he
could afford. Cox talked to
his partners at Green Mountain and Ben & Jerry’s.
“I said, ‘Listen guys, I
can’t do this any more and I
can’t have my staff do it any
more; it’s taking away from
the revenue portion of my
operation,’ ” Cox recalled.
“We decided to form a
board, become a nonprofit
and hire an executive director.”
That nonprofit is Waterbury-based Grounds for
Health, where the executive
director is August Burns, a
physician’s assistant and
midwife, who has been
working in women’s health
care since 1977, and working
internationally since 1986.
Burns spotted a classified ad
for the position in 2004 after
the first executive director
left.
“I was at a cafe with a
friend. I said, ‘Oh there’s my
job,’ literally, and put the ad
in my pocket,” Burns said. “I
had the job the next week.”
Fifteen years after Cox
and Fote launched their
clinic in Pochutla, Grounds
for Health has directly
screened 20,000 women for
cervical cancer and has
trained more than 250
nurses and doctors in the
techniques required. The
nonprofit is now working
with nine coffee co-ops in
Mexico, Nicaragua and Tanzania, the African nation
having the dubious distinction of the highest rate of
cervical cancer in the world,
Burns said.
Grounds for Health is
working with Jane Goodall
and the Jane Goodall Institute in western Tanzania,
where coffee farmers were
clear-cutting the forests that
provided habitat for the
chimpanzees Goodall has
worked with and protected
for 45 years. Grounds for
Health development director Jane Sakovitz Dale said
coffee cooperatives in many
more countries, including
Peru, Colombia, El Salvador,
Rwanda and Ethiopia, have
reached out to the nonprofit,
asking it to bring its program to their members.
“We just don’t have the
resources at this point to
meet the demand,” Dale
said. “It’s a function of funding. If we had the funding it
would allow us to have a
much broader geographical
impact. We’re at a tipping
point of really being able to
have an impact on this major
global killer.”
The techniques Grounds
for Health uses to deal with
precancer in the women it
screens changed dramatically seven years ago, Burns
said, when the organization
went away from the traditional model of taking a Pap
smear and analyzing it before taking any action.
“We have women who
come eight hours on foot to
get a screening,” she said.
“We can’t ask them to come
back in a couple of weeks to
check the results, then send
them someplace else for
treatment. You just lose all
of them. You terrify them
COMPANIES
m Two student teams from
Browns River Middle School in
Jericho won the elementary
and middle school spring
2011 Vermont Stock Market
Game competition coordinated by the Vermont Council
on Economic Education. The
winning high school team was
from Mill River Union High
School in Clarendon. Teams
start with a theoretical
$100,000 and buy and sell
stocks for 10 weeks, learning
how to analyze financial statements, graph stock prices and
research companies. The elementary school team ended
with $103,394; the middle
school team ended with
$122,543; and the high school
team ended with $116,489.
The elementary and middle
school teams, coached by
math teacher Suzanne McDevitt, were made up of sixth
graders Jacob Cann, Michael
Phalen and Cameron Main;
and seventh graders Connor
Morway and Easton Baker, respectively. The high school
team, coached by business
teacher Cindy Roberts, was
made up of Garrett Stearns,
Ryan Hammond and Alan
Patch.
m Gov. Peter Shumlin presented the annual Governor’s
Award for Workplace Safety recently to King Arthur Flour of
Norwich in the large business
category, and to Ryegate Associates of East Ryegate, and
Curtis Lumber, Co., of Burlington, in the small business category. Conant’s Riverside
Farms, LLC, in Richmond received the Governor’s Award
for Workplace Safety in the agriculture category. A special
award went to Injury & Health
Management Solutions, Inc.
of Colchester for their “outstanding commitment to the
protection, health and safety
of the Vermont business community.”
m Bright Blue EcoMedia,
based in Montpelier, received
their first New England Emmy
Award for Best Environmental
Program for “Bloom, the Plight
of Lake Champlain,” the company’s first production since its
formation in 2010. Winners
were announced May 14 in
Boston. Bloom originally aired
on Mountain Lake PBS in December, a 30-minute documentary about the problem of
algal blooms in Lake Champlain.
m Vermont Baseball Tours
launched this year with a trip
May 1 to Fenway Park for Vermont Day, which included
round-trip transportation on
Bristol Tours, a game ticket in
the Grandstand section, and a
T-shirt, goodie bag and other
commemorative items for
$129. The company was
formed to “bring Vermonters to
the great game of baseball in a
hassle-free, affordable and fun
way.” Go to www.vermont
baseballtours.com for more information and upcoming trips.
m The Vermont Paralegal
Organization held its annual
meeting at the Capitol Plaza in
Montpelier on April 28,
electing a new board of directors and officers: President,
Carie Tarte of Sheehey Fur-
The local school boards in the Chittenden East Supervisory Union
are putting a proposed school board merger to a community vote.
This is your chance to learn about the proposal, ask questions and
share your comments.
Upcoming Public Forums:
Underhill Center, Underhill Central School, May 31, 6:30 p.m.
Underhill ID, Underhill ID Elementary, May 31, 6:30 p.m.
Richmond, Richmond Elementary School, May 31, 6:00 p.m.
Bolton, Smilie Memorial School, June 1, 6:30 p.m.
Jericho, Jericho Elementary School, June 6, 7:00 p.m.
Huntington, Brewster Pierce Memorial School, June 6, 7:00 p.m.
Mark your calendar for the Public Forum in your town.
Learn more today at
www.LearnAboutMerging.com
Be informed and vote on June 7, 2011
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On June 7, your informed vote is needed
to decide the direction of her school.
long & Behm; Vice President,
Corinne Deering of Paul Frank
+ Collins; Treasurer, Ashley
LaRose of Lobe & Fortin; Secretary, Leslie Mooney of
Downs Rachlin & Martin. Laurie Noyes of Primmer Piper
Eggleston & Cramer is primary
representative to the National
Federation of Paralegal Associations. The secondary representative is Kristin Mattes of
Sheehey Furlong & Behm.
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Contact Dan D’Ambrosio at 6601841 or ddambrosio@burlington
freepress.com. Get news updates
from the Free Press via Facebook
at www.facebook.com/bfpnews.
CHITTENDEN EAST
SUPERVISORY UNION
Linda
Sparks
The Voice of
Experience
dressed in Tanzania, all coffee farmers, telling them
about the risk to their loved
ones and the importance of
those women being
screened “because often
times it is the men who decide if she can go or not.”
“Not the next day, but the
following day, a woman and
her husband, the brother of a
man at the meeting who told
him he should take his wife,
walked all day to our site,
and stayed overnight,” Burns
said. “She was seen first
thing in the morning. She
was positive, received treatment and they turned
around and walked down the
road away from us, and it
was like, ‘This is worth
doing.’ ”
FP-0000273627
“When you join a co-op,
your number one member
benefit is you should be able
to sell product to clients you
might not otherwise be able
to get,” Cox said. “But
they’re always looking to recruit co-op members so
they’re always looking for
more benefits.”
also. We’ve been pioneering
this new approach, and it
works really well.”
The new technique is
called a single visit approach, and is what it
sounds like. Women are examined and treated in a single visit. Even better, the
procedure is low-tech, and
low-cost, just 23 cents per
visit, according to numbers
verified by the Boston University School of Public
Health. Burns is well aware
that Grounds for Health’s
low-tech approach would
not be accepted in the developed world, where high-tech
is king, but she is satisfied
that it is highly effective, and
that it has the potential to
end cervical cancer’s reign
as the leading killer of
women in the world.
She tells the story of a
group of 120 men she ad-
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Reprinted from the May 23, 2011 issue of The Burlington Free Press. © 2011 Gannett Co., Inc.
For more information about reprints from The Burlington Free Press, contact PARS International Corp. at 212-221-9595.
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