amfAR Annual Events

amfAR Annual Events
Photography courtesy of Kevin Tachman and WireImage
Table of Contents
amfAR Annual Events...................................... 4
amfAR New York Gala..................................... 8
amfAR Hong Kong..........................................12
Cinema Against AIDS ....................................16
amfAR Milano ................................................20
TWO x TWO for AIDS and Art ...........................24
The Inspiration Series ....................................28
Inspiration São Paulo.......................... 30
Inspiration New York.......................... 34
Inspiration Los Angeles...................... 38
generationCURE ........................................42
A Star-Studded Cast ......................................46
The Company We Keep ................................48
Press Coverage ............................................50
Social Media..................................................54
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amfAR Annual Events
amfAR, The Foundation for AIDS Research, is
recognized around the world as one of the leading
nonprofit organizations dedicated to the fight
against HIV/AIDS. Its fundraising events receive
regular global media coverage and are attended by
the most prominent and influential members of the
entertainment, fashion, business, and art communities.
amfAR’s ability to fund groundbreaking, cure-focused
research is due in large part to the money it raises
through its many benefit events. Be it small cocktail
receptions, art auctions, or international galas, amfAR
events play a critically important role in raising funds to
support innovative research programs and build HIV/
AIDS awareness domestically and abroad.
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amfAR New York Gala
This high-visibility annual event kicks off New York
Fashion Week and honors leading public figures who
have made important contributions to the fight against
AIDS. The gala attracts leaders from the worlds of
fashion, business, entertainment, and the arts.To date,
the amfAR New York Gala has raised more than $15
million for amfAR’s life-saving research.
Memorable Moments
Honored at the 2015 Gala, amfAR Trustee Harry
Belafonte’s acceptance speech was a tour de
force that riveted the 800-strong crowd. Whoopi
Goldberg made the award presentation.
During the 2014 gala, Liam Neeson made a
surprise appearance to present amfAR’s Award
of courage to Vanessa Redgrave and Joely
Richardson.
In 2013 amfAR Chairman Kenneth Cole was
presented with amfAR’s Award of Courage by
New York Governor Andrew Cuomo. amfAR
Ambassador Janet Jackson and long-time
amfAR supporter Heidi Klum were also honored.
The 2011 Gala featured a moving tribute to
amfAR Founding International Chairman Dame
Elizabeth Taylor delivered by Sir Elton John.
President Bill Clinton and amfAR Founding
Chairman Dr. Mathilde Krim were also honored.
Another highlight of 2011 was a historic reunion
performance of “That’s What Friends Are For” by
the original artists: Sir Elton John, Gladys Knight,
Dionne Warwick, and Stevie Wonder.
In 2010, Lady Gaga electrified the crowd with her
performance at a Terence Koh-designed piano
embellished with crushed pearls and M•A•C
cosmetics.
Past Honorees
Roberto Cavalli, Clive Davis, Sir Elton John and David
Furnish, Richard Gere, Whoopi Goldberg, Donna Karan,
Patti LaBelle, Liza Minnelli, Natasha Richardson, Bill
Roedy/MTV Networks, Carine Roitfeld, Diane von
Fürstenberg, Anna Wintour, and many others.
3.5 Billion
Total Social Media Impressions: 35.1 Million
Total Media Value: $2 Million
Total Media Impressions:
For more information about
the New York Gala please click here
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amfAR Hong Kong
amfAR’s inaugural Hong Kong gala, held in March 2015,
was a resounding success. Hong Kong-based actress
and amfAR Ambassador Michelle Yeoh received
special recognition for her exceptional contributions to
the global fight against AIDS. Gwyneth Paltrow served
as Honorary Chair and Event Co-Chairs included
Victoria Beckham, Kate Moss, and Naomi Campbell,
among others. Leading Hong Kong businesswoman
and philanthropist Pansy Ho chaired the event, which
raised more than $4 million for amfAR’s lifesaving work.
The evening featured an outstanding performance by
Robin Thicke and a spirited live auction conducted by
legendary auctioneer Simon de Pury.
Memorable Moments
Longtime amfAR supporter Leonardo DiCaprio
donated a surprise auction lot—two seats at
his personal table at the Leonardo DiCaprio
Foundation Gala in St. Tropez in July, plus an
invitation to relax on his yacht the following day.
After a lively round of bidding, four different
guests offered $250,000 each, for a total of $1
million.
A hauntingly beautiful oil painting, titled Friend,
by renowned Chinese artist Jia Aili spurred a
frenetic round of bidding, which quickly soared to
a sale price of $550,000.
Robin Thicke rounded out the evening, getting
the audience on their feet with his chart-topping
hits “Blurred Lines,” “Give It To You,” and
“Magic,” and a rendition of Michael Jackson’s
“Rock With You.”
Among the Guests
Victoria Beckham, Naomi Campbell, Silas Chou,
Kenneth Cole, Pansy Ho, Kate Moss, Gwyneth Paltrow,
Sir David Tang, Robin Thicke, and Michelle Yeoh
4.7 Billion
Total Social Media Impressions: 75.8 Million
Total Media Value: $1.87 Million
Total Media Impressions:
For more information about
amfAR Hong Kong please click here
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Cinema Against AIDS
Over the years, Cinema Against AIDS has become one
of the most celebrated and consistently successful
charitable events in the world and the most eagerly
anticipated event held during the Cannes International
Film Festival. The evening’s live auction is famous for
the impromptu participation of celebrities and one-of-akind auction lots.
Since amfAR Founding International Chairman Dame
Elizabeth Taylor hosted the first Cinema Against
AIDS in 1993, these signature amfAR benefits have
generated more than $140 million and have played a
pivotal role in focusing attention on the fight against
AIDS
Past events have been chaired by amfAR Global
Fundraising Chairman Sharon Stone, President Bill
Clinton, Demi Moore, Sir Elton John, and Madonna,
among many others. Guests include many of the
celebrities and personalities associated with the film
festival.
Memorable Moments
A stunning gilded woolly mammoth skeleton by
Damien Hirst fetched a record $15 million in the
2014 live auction.
A 2013 highlight was a dazzling “Ultimate Gold
Collection Fashion Show” curated by Carine
Roitfeld.
In 2008 Madonna auctioned off a one-of-akind alligator bag personally designed by Karl
Lagerfeld, spicing it up with items from her own
purse.
A lucky bidder in 2007 won a kiss from George
Clooney.
amfAR Global Fundraising Chairman Sharon
Stone danced along to an impromptu
performance by Sir Elton John and Ringo Starr
at the 1998 event.
Past Performers
Dame Shirley Bassey, Mary J. Blige, Boy George, Lana
Del Rey, Duran Duran, fun., Elton John, Katy B, Annie
Lennox, Kylie Minogue, and Gwen Stefani, among
many others.
18.3 Billion
Total Social Media Impressions: 525 Million
Total Media Value: $10 Million
Total Media Impressions:
For more information about the
Cinema Against AIDS gala please click here
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amfAR Milano
The Italian fashion community has long been exemplary
in its support of amfAR, with its fashion houses and
designers underwriting and leading many of the
Foundation’s most successful fundraising efforts. Since
the first amfAR Milano in 2009, the annual black-tie
event, held during Milan Fashion Week, has raised more
than $7 million.
Memorable Moments
Rosario Dawson wrapped up the 2014
auction by announcing a surprise item—a
promotional poster of Grace Jones’ 1981 album
Nightclubbing that was signed by Jones herself
backstage shortly before it was auctioned off.
amfAR’s Global Fundraising Chairman Sharon
Stone led a spirited auction at the 2012 event.
In a 2011 highlight, Raphael Saadiq invited
Grammy Award-winning artist John Legend to
join him on stage to perform the song “My Cherie
Amour.”
President Bill Clinton’s Yamaha alto saxaphone
fetched 100,000 Euros in the 2010 live auction.
Past Performers
Katy B, Simona Bencini, Anna Calvi, Grace Jones,
Cheyenne Jackson, Leona Lewis, Theophilus London,
Dita Von Teese, and Rufus Wainwright, among many
others.
Among the Guests
Stefano Accorsi, Bianca Balti, Giovanna Battaglia,
Robeto and Eva Cavalli, Coco Brandolini D’Adda,
Rosario Dawson, Cara Delevingne, Linda Evangelista,
Pierfrancesco Favino, Carlo Fendi, Silvia Venturini
Fendi, Livia Firth, Isabeli Fontana, Madalina Ghenea,
Dree Hemingway, Heidi Klum, Solange Knowles,
Margherita Missoni, Teresa Missoni, Martina
Mondadori, Mia Moretti, Mark Ronson, Jessica Stam,
amfAR Global Fundraising Chairman Sharon Stone,
Diane von Fürstenberg, Anne Vyalitsyna, Lindsey
Wixson, and many others.
6 Billion
Total Social Media Impressions: 146 Million
Total Media Value: $3.9 Million
Total Media Impressions:
For more information about
the amfAR Milano gala please click here
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TWO x TWO for AIDS and Art
This spectacular gala dinner and art auction jointly
benefits amfAR and the Dallas Museum of Art (DMA).
Hosted every year by Cindy and Howard Rachofsky
at their Richard Meier-designed home, The Rachofsky
House, TWO x TWO for AIDS and Art draws prominent
artists, art collectors, and philanthropists from around
the world.
Initially held on a single evening, TWO x TWO’s
enormous success has caused it to evolve into a
weeklong series of events. Typically selling out months
in advance, the gala features a seated dinner for 500
guests and both live and silent auctions of major works
of contemporary art and unique luxury items.
Thanks to the phenomenal support of the art
community, TWO x TWO has raised more than $52
million in support of amfAR’s AIDS research initiatives
and the DMA’s contemporary art acquisition program.
It has become amfAR’s largest fundraiser in the United
States and 2015 will mark its 17th year.
Past Performers
Alan Cumming, Taylor Dayne, CeeLo Green, Cheyenne
Jackson, Gladys Knight, Patti LaBelle, Barry Manilow,
Liza Minnelli, Dita Von Teese, and many others.
Among the Guests
Erykah Badu, Harry Belafonte, John Benjamin Hickey,
Allison Janney, Shirley MacLaine, Natasha Richardson,
amfAR Global Fundraising Chairman Sharon Stone,
Stanley Tucci, Sigourney Weaver, and Diane von
Fürstenberg, among many others.
Honorees
TWO x TWO honors a leading artist each year with
amfAR’s Award of Excellence for Artistic Contributions
to the Fight Against AIDS. Past honorees include
Cecily Brown, Peter Doig, Tom Friedman, April Gornik,
Mark Grotjahn, Wade Guyton, Jim Hodges, Elizabeth
Peyton, Richard Phillips, Robert Rauschenberg, Ed
Ruscha, Julian Schnabel, Joel Shapiro, Luc Tuymans,
and Christopher Wool.
10.3 Million
$2 Million
Total Media Impressions:
Total Media Value:
For more information about the
TWO x TWO for AIDS and Art gala please click here
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The Inspiration Series
amfAR and Josh Wood Productions launched the
Inspiration Series in 2010 to celebrate fashion and
style while raising funds for the Foundation’s lifesaving
AIDS research programs. Each year features a different
design “Inspiration” theme. Since its inception,
Inspiration galas have been held in New York, Los
Angeles, Paris, São Paulo, Rio de Janeiro, Toronto, and
Miami.
Participants and honorees have included Ricky
Martin, amfAR Global Fundraising Chairman Sharon
Stone, Sandra Bullock, Jennifer Lopez, Heidi Klum,
Michael Kors, Francisco Costa, Fergie, Claire Danes,
James Franco, Sofia Coppola, and Marc Jacobs
International.
Inspiration events have featured dazzling performances
by top recording artists such as Grace Jones, Jennifer
Hudson, Liza Minnelli, Sinéad O’Connor, Debbie
Harry, Courtney Love, Dita Von Teese, Scissor Sisters,
and Cyndi Lauper. To date, the Inspiration Series has
raised nearly $20 million to benefit amfAR.
15.9 Billion
Total Social Media Impressions: 798 Million
Total Media Value: $10.4 Million
Total Media Impressions:
For more information about the
Inspiration Series please click here
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Inspiration São Paulo
Inspiration Gala São Paulo is amfAR’s signature South
American event, and it is regularly attended by fashion,
arts, and business luminaries from both Brazil and
the U.S. Past speakers and presenters have included
Naomi Campbell, Claire Danes, Josh Duhamel,
Deborah Harry, Kate Moss, and amfAR Global
Fundraising Chairman Sharon Stone.
Memorable Moments
The 2014 gala featured a heartfelt tribute to Nizan
Guanaes, one of Brazil’s leading communications
entrepreneurs, and Donata Meirelles, style
director of Vogue Brasil, and culminated in a
high-octane performance by nine-time Grammy
Award-winning superstar, Mary J. Blige.
In 2013, soccer legend Pelé was presented with
the Humanitarian Award and pop star Fergie
received the Award of Inspiration.
The evening’s performers included Gilberto Gil,
one of Brazil’s most influential and celebrated
musicians, and acclaimed samba artist Seu
Jorge.
In a highlight of the 2012 auction, amfAR Global
Fundraising Chairman Sharon Stone put Debbie
Harry on the auction block, and guests pledged
a collective $100,000 for the chance to hear
the beloved Blondie singer perform. Ms. Harry
treated the crowd to an impromptu a capella
version of her hit “Heart of Glass.”
Jennifer Hudson gave a rousing performance at
the 2011 event, and Brazilian singer and actress
Preta Gil closed the night with an appearance
that had guests dancing late into the night.
Among the Guests
Alessandra Ambrosio, Naomi Campbell, Andrea
Dellal, Isabeli Fontana, Izabel Goulart, Alexandre
Herchcovitch, Grace Jones, Karolina Kurkova, Kate
Moss, Fernanda Motta, Sabrina Sato, Mario Testino,
Dita Von Teese, and many others.
10.5 Million
Total Social Media Impressions: 230 Million
Total Media Value: $2.2 Million
Total Media Impressions:
For more information about the
Inspiration São Paulo Gala please click here
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Inspiration New York
Each year, the Inspiration Gala New York features a
runway show presenting custom-made looks from the
world’s top menswear designers, including Alexander
McQueen, Marc Jacobs, Michael Kors, Versace, and
many more.
Past honorees include Alan Cumming, Robert Duffy
and Marc Jacobs International, Fergie, James Franco,
Jean Paul Gaultier, HBO/Michael Lombardo, Michael
Kors, Ricky Martin, Jennifer Lopez, and Valentino. The
gala features live and silent auctions of exquisite items,
and a thrilling runway show.
Memorable Moments
Sarah Jessica Parker and Fergie presented
amfAR’s Award of Inspiration at the 2014 event,
hosted by Josh Duhamel.
In a highlight of the 2013 auction, Jennifer Lopez
created an impromptu lot by offering a chance
to accompany her when she received her star on
the Hollywood Walk of Fame, as well as a future
date with her on the red carpet.
During the 2012 fashion show, Olympic gold
medalist and devoted AIDS activist Greg
Louganis made a special appearance, modeling
a Hugo Boss suit.
Presenters and Performers
Matt Bomer, Estelle, Cheyenne Jackson, Carly Rae
Jepsen, Heidi Klum, Courtney Love, Rose McGowan,
Liza Minnelli, New Order, Sarah Jessica Parker, Kelly
Rowland, Hilary Swank, and Scissor Sisters.
Among the Guests
Lance Bass, Larry Boland, Roberto Bolle, Andy Cohen,
amfAR Chairman Kenneth Cole, M•A•C AIDS Fund
Chairman John Demsey, Simon Doonan, Chanel Iman,
Ke$ha, Judith Light, Sean Patterson, Zachary Quinto,
Zoe Saldana, Rufus Wainwright, and Alek Wek, among
many others.
5.7 Billion
Total Social Media Impressions: 128.7 Million
Total Media Value: $2.5 Million
Total Media Impressions:
For more information about the
Inspiration New York Gala please click here
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Inspiration Los Angeles
The Inspiration Gala Los Angeles draws some of the
biggest names in entertainment. The past Los Angeles
events have been hosted by Gwyneth Paltrow, Kylie
Minogue, Andy Cohen, and Chelsea Handler.
Memorable Moments
Rihanna presented Tom Ford with the 2014
Award of Inspiration, praising his “creative genius,
leadership, integrity, and generosity.”
The 2014 event was bookended with surprise
performances by Chris Martin and Jonny
Buckland of Coldplay and the legendary Diana
Ross.
Katy Perry closed out the 2012 event with a
stunning acoustic set of her most beloved hits.
One lucky guest also walked away with the
ultimate souvenir during the live auction when
Perry donated an autographed guitar. She also
offered to take the winner and his or her friends
out for a night at the Abbey as part of the auction
package, which sold for $32,000.
In 2011 Sandra Bullock delivered a poignant and
heartfelt tribute to amfAR’s Founding International
Chairman Dame Elizabeth Taylor. Ms. Bullock
presented amfAR’s Award of Courage to Dame
Elizabeth’s grandson Quinn Tivey, who accepted
on behalf of the Taylor family.
Performers
Coldplay’s Chris Martin and Jonny Buckland, Debbie
Harry, Courtney Love, Sinéad O’Connor, Katy Perry,
Diana Ross, and Dita Von Teese.
Among the Guests
Natasha Alam, Gabriel Aubry, Neil Barrett, Garcelle
Beauvais, Natasha Bedingfield, Selma Blair, Adrien
Brody, Dean and Dan Caten, Miley Cyrus, Larry David,
Paolo Diacci, Josh Duhamel, Estelle, Tom Hanks, Colin
Farrell, Brad Goreski, Kate Hudson, Kirsty Hume, Ali
Larter, Donovan Leitch, Anthony Mackie, Mia Maestro,
Lorenzo Martone, Rose McGowan, Sean Penn, amfAR
Global Fundraising Chairman Sharon Stone, Justin
Timberlake, and many more.
10.2 Billion
Total Social Media Impressions: 439 Million
Total Media Value: $5.4 Million
Total Media Impressions:
For more information about the
Inspiration Los Angeles Gala please click here
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generationCURE
In the fall of 2011, a small group of young professionals
from the fields of finance, art, media, fashion, and
entertainment came together to form generationCURE.
generationCURE founder and amfAR Trustee T. Ryan
Greenawalt recruited the committee of young people
dedicated to helping amfAR accelerate its search for a
cure for AIDS.
“We don’t want to just be the next generation of
champions for a cure for HIV/AIDS—we want to be the
last one, because we believe a cure is coming in our
lifetime,” says generationCURE National Chair John
Cafarelli.
In order to reach their target demographic of socially
aware individuals between the ages of 25 and 40,
generationCURE set three specific goals: raise
$150,000 to fund a new cure-focused research project,
expand amfAR’s social networks and harness the
power of social media, and increase HIV awareness
by fighting complacency and ignorance among young
people.
To that end, generationCURE has hosted a number of
events in New York City, Los Angeles, and Washington,
D.C. For the past three years, generationCURE has
celebrated the coming of summer with rooftop Solstice
parties and kicked off the 2014 holiday season at the
New York City hotspot Top of The Standard rooftop
lounge.
generationCURE has exceeded its goal of raising
$150,000 for amfAR and remains dedicated to its
mission: to cultivate the next, and last, generation of
amfAR champions for a cure.
3 Million
Total Social Media Impressions: 6.9 Million
Total Media Value: $500,000
Total Media Impressions:
For more information about the
amfAR generationCURE Series please click here
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A Star-Studded Cast
amfAR’s fundraising events are world renowned for their ability to
attract a glittering list of top celebrities, entertainment industry elite,
and international society.
Past honorees at amfAR events include:
Harry Belafonte • Calvin Klein Collection/Francisco Costa and Italo Zucchelli • Yves Carcelle • President Bill Clinton • Kenneth Cole
Alan Cumming • Clive Davis • Fergie • Tom Ford • James Franco • Bill Gates • Jean Paul Gaultier • Aileen Getty
Whoopi Goldberg • Tom Hanks • Goldie Hawn • HBO/Michael Lombardo • HRH Crown Princess Mette-Marit of Norway
HUGO BOSS • Kevin Huvane • Janet Jackson • Sir Elton John and David Furnish • Cleve Jones • Quincy Jones
Donna Karan • Heidi Klum • Michael Kors • Larry Kramer • Patti LaBelle • Peter Lindbergh • Lady Bunny
Jennifer Lopez • M•A•C AIDS Fund/John Demsey • Marc Jacobs International/Robert Duffy • Ricky Martin
Lorne Michaels • Liza Minnelli • MTV Networks/ Bill Roedy • Pelé • Howard and Cindy Rachofsky Vanessa Redgrave
Joely Richardson • Natasha Richardson • Carine Roitfeld • Remo Ruffini • Caroline Scheufele • Julian Schnabel
Joseph Sonnabend, M.D. • Franca Sozzani • Peter Staley • Sharon Stone • Dame Elizabeth Taylor • Mario Testino
Valentino • Viacom/Sumner Redstone • Viktor&Rolf • Diane von Fürstenberg • Barbara Walters • Robin Williams
Past performers include:
Dame Shirley Bassey • Mary J Blige • Aloe Blacc • Andrea Bocelli • Chris Martin and Jonny Buckland of Coldplay
Lana Del Rey • Duran Duran • Karen Elson • Estelle • fun. • Lady Gaga • Boy George • Gilberto Gil • Preta Gil
Bebel Gilberto • Ellie Goulding • CeeLo Green • Deborah Harry • Hot Chelle Rae • Jennifer Hudson • Jessie J
Carly Rae Jepsen • Sir Elton John • Grace Jones • Seu Jorge • Ke$ha • Gladys Knight • Cyndi Lauper • John Legend
Annie Lennox • Leona Lewis • Chelsea Leyland • Theophilus London • Courtney Love • Sarah McLachlan
Janelle Monáe • Róisín Murphy • New Order • Sinéad O’Connor • Katy Perry • Lionel Richie • Nile Rodgers and CHIC
Mark Ronson • Diana Ross • Kelly Rowland • Santigold • Scissor Sisters • Patti Smith • Ringo Starr • The Dolls
Robin Thicke • Chris Tucker • Dita Von Teese • Rufus Wainwright • Dionne Warwick • Stevie Wonder
Past speakers and guests include:
Prince Albert II and Princess Charlene of Monaco • Alessandra Ambrosio • Brian Atwood • Alec Baldwin • Ireland Baldwin
Antonio Banderas • Ana Beatriz Barros • Lance Bass • Kate Beckinsale • Beth Behrs • Justin Beiber • Maria Bello
Beyoncé • Rachel Bilson • Selma Blair • Bianca Brandolini D’Adda • Adrien Brody • Sandra Bullock • Gerard Butler
Naomi Campbell • Dan Caten • Dean Caten • Kim Cattrall • Eva Cavalli • Roberto Cavalli • Georgina Chapman
Tracy Chapman • Jessica Chastain • Chelsea Clinton • Hillary Clinton • George Clooney • Andy Cohen • Ben Cohen
Jennifer Coolidge • Sofia Coppola • Marion Cotillard • Cindy Crawford • Russell Crowe • Penélope Cruz • Miley Cyrus
Governor Andrew Cuomo • Claire Danes • Lee Daniels • Kristin Davis • Rosario Dawson • Cara Delevingne
Leonardo DiCaprio • Matt Dillon • Domenico Dolce • Lily Donaldson • Josh Duhamel • Peter Dundas • Kirsten Dunst
Eliza Dushku • Jenna Elfman • Gloria Estefan • Emilio Estevez • Colin Farrell • Jane Fonda • Isabeli Fontana
Stefano Gabbana • Toni Garrn • Richard Gere • Danny Glover • Whoopi Goldberg • Cuba Gooding, Jr. • Brad Goreski
Ryan Gosling • Chelsea Handler • Jessica Hart • Josh Hartnett • Goldie Hawn • Salma Hayek • Dree Hemingway
Eva Herzigová • Paris Hilton • Kate Hudson • Rosie Huntington-Whiteley • Elizabeth Hurley • Iman • Chanel Iman
Curtis ‘50 Cent’ Jackson • Joshua Jackson • Mick Jagger • Milla Jovovich • Kim Kardashian West • Liya Kebede
Stacy Keibler • Nicole Kidman • Karlie Kloss • Solange Knowles • Diane Kruger • Karolína Kurková • Karl Lagerfeld
Jude Law • John Leguizamo • Annie Leibovitz • Greg Louganis • Alex Lundqvist • Kellan Lutz • Madonna
Julianna Margulies • Dylan McDermott • Rose McGowan • Katharine McPhee • Leighton Meester • Mike Meyers
Kylie Minogue • Angela Missoni • Margherita Missoni • Teresa Missoni • Mandy Moore • Kate Moss • Ryan Murphy
Nelly • Cynthia Nixon • Rosie O’Donnell • Ashley Olsen • Mary Kate Olsen • Hayden Panettiere • Sarah Jessica Parker
Robert Pattinson • Sean Penn • Natalie Portman • Zachary Quinto • Vanessa Redgrave • Bar Refaeli • Jeremy Renner
Christina Ricci • Joely Richardson • Rihanna • Maggie Rizer • Carine Roitfeld • Samantha Ronson • Gavin Rossdale
Kelly Rowland
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Zoë Saldana
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Chris Salgardo
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Claudia Schiffer
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Chloë Sevigny
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Martin Sheen
Brooke Shields • Gabourey Sidibe • Russell Simmons • Joan Smalls • Octavia Spencer • Jessica Stam • Gwen Stefani
Meryl Streep • Hilary Swank • Chrissy Teigen • Kristin Scott Thomas • Uma Thurman • Stanley Tucci • Donatella Versace
Kate Walsh • Christoph Waltz • Harvey Weinstein • Michelle Williams • Anna Wintour • Michelle Yeoh • Zhang Ziyi
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The Company We Keep
amfAR’s iconic international events offer corporate sponsors a unique opportunity to expand their customer base, raise their
global profile, expand markets, and ensure that their message and brand identity are communicated and represented effectively.
Given their enormous success and visibility, amfAR’s events have attracted an impressive group of corporate sponsors. Recent
supporters and long-term contributors include:
Arizona Beverages
Aston Martin
AT&T
Audi of America
Bacardi
Bloomingdale’s
Bold Films
Bulgari
Burberry
Cartier, Inc.
Chanel
Chopard
Christian Dior Couture
Christie’s
Coty, Inc.
Creative Artists Agency
DaimlerChrysler Corporation Fund
Dalia Air
De Beers Jewelry
Delta Air Lines
Diane von Fürstenberg
Dior
Dolce and Gabbana
DSquared2
Estée Lauder
Fendi
Ferrari
FIJI Water Company, LLC.
Ford Models
Fossil Partners, L.P.
Giorgio Armani
Goldman Sachs
Grey Goose Vodka
Harry Winston
HBO
Hewlett-Packard Company
Hublot
Hugo Boss
IMG Worldwide
Jack Vartanian
Jimmy Choo
Kenneth Cole Productions
Ketel One Vodka
Kiehl’s Since 1851, Inc.
Kohler Company
L’Oréal Paris
Louis Vuitton
LoveGold
M∙A∙C Viva Glam
Macy’s
Mandarin Oriental Hotel Group
Marc Jacobs International
Mercedes-Benz
Microsoft
Moët Hennessy
Moncler
Neiman Marcus
New York magazine
Phillips de Pury & Company
Piaget
The Polo Ralph Lauren Foundation
Rebecca Wang Entertainment
The Robert Mapplethorpe Foundation
Roberto Cavalli
Rufskin
SKYY Vodka
Sotheby’s
Super-Max Corporation
Talbots
Versace
Viacom Inc.
Vionnet Operations S.R.L.
The Weinstein Company
Wells Fargo
Wilhelmina Models
Recreated LOGO
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Press Coverage
amfAR events are some of the most eagerly anticipated and widely publicized
charity fundraisers each year, earning extensive press coverage that reaches
around the globe. For example, virtually all major broadcast and print media
outlets, as well as international wire services, covered amfAR’s 2014 Cinema
Against AIDS, with total media impressions exceeding 18 billion.
May 25, 2012
Unique Visitors Per Month: 1,135,720
May 25, 2012
Unique Visitors Per Month: 1,135,720
The Foundation’s events are regularly featured in the pages of InStyle, People,
Entertainment Weekly, US Weekly, Vogue, London’s Daily Mail, Paris Match,
HELLO!, BUNTE, Le Figaro, Chi, Oggi, la Repubblica, Corriere della Sera, Vanity
Fair Italy, China Daily, The New York Times, and countless other newspapers,
magazines, websites, and trade publications worldwide. Broadcast leaders,
such as Entertainment Tonight in the U.S., RTL in Germany, TF1 in France,
Hong Kong TV in China, and RAI in Italy, are often present to cover amfAR’s
galas, auctions, and receptions, as are major wire services such as the
Associated Press, Reuters, Bloomberg news, and Agence France-Presse.
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May 25, 2012
Unique Visitors Per Month: 308,905
May 30, 2012
Circula�on: 688,359
May 25, 2012
Unique Visitors Per Month: 308,905
con�nu
May 30, 2012
Circula�on: 688,359
May 23, 2012
Circula�on: 296,461
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Social Media
amfAR events are attended by many of the world’s best-known
celebrities who attract some of Facebook, Instagram, and Twitter’s
largest followings. During amfAR benefits, our celebrity partners’ social
media posts reach hundreds of millions with news and images of our
guests, sponsors, and performers. We also work with our celebrity
partners to post details about our programmatic events. In addition,
we design specific social media campaigns highlighting the impact
our sponsors have on our work. In 2014, social media impressions
exceeded 1 billion.
Social media posts about the Foundation’s events have been made by
Alessandra Ambrosio, Justin Bieber, Miley Cyrus, Heidi Klum, and
many more.
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amfAR, The Foundation for AIDS
Research, is dedicated to ending the
global AIDS epidemic through innovative
research. Since its founding in 1985,
amfAR has accelerated the pace of
HIV/AIDS research and contributed
to numerous breakthroughs that are
extending and saving lives around the
world.
amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports
promising early-stage studies that often lack the preliminary data required
by more traditional funders.
Through its Research program, amfAR is advancing efforts to prevent HIV
infection in those who are vulnerable and to improve treatment for people living
with HIV/AIDS, with the ultimate goal of eradicating the virus.
amfAR’s TREAT Asia program is a network of clinics, hospitals, and research
institutions working with civil society to ensure the safe and effective delivery of
HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a
model for regional collaboration on treatment preparedness, education, training,
and clinical research.
The GMT Initiative strives to reduce worldwide rates of HIV infection among
gay men, other men who have sex with men (MSM), and transgender individuals
(collectively GMT) in developing countries by providing grants that help expand
HIV treatment access, education, and prevention. The GMT Initiative also works
to build understanding and awareness of HIV epidemics among GMT, and
advocates for effective policies and increased funding.
Informed by thorough research and analysis, amfAR is a highly respected
advocate of rational and compassionate AIDS-related public policy. The
Foundation’s Public Policy program is engaged in efforts to increase
investments in HIV/AIDS research; ensure a robust response to the global
epidemic; expand access to prevention, treatment, and care; and protect the
civil rights of all people affected by HIV/AIDS.
Through its Public Information program, amfAR generates awareness of the
need for better treatment and prevention methods, and publishes educational
materials on important AIDS-related research, treatment, prevention, and policy
issues. As a respected voice on HIV/AIDS, amfAR frequently provides media
commentary on research developments and other aspects of the epidemic.
www.amfar.org