The following section is an introduction to the main

Special Services
The following section is an introduction to the main themes around which
Florencetown is able to create itineraries and personalized services.
Florencetown offers a wide range of different ways to see the region,
starting from innovative and exciting tours through Firenze’s historic districts
up to special regional tours with vintage vehicles in order to discover some
of the most hidden and beautiful places in Tuscany, along country roads.
Hotel benefits, Art, History, Golf, Wellness, Shopping, are just some of the
programs we boast in our offers. Our solutions are complete and carefully
selected.
Reliable expert guides; luxury transportation; introductory meetings; earphones for a better and more intimate diffusion of information;
24/7, 365 days a year local assistance.
Personalized services will be at your disposal through our travel consultants
and your travel agent.
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Sweet Dreams Programm
a long day will wait for you tomorrow..
you will be very busy visiting museums, tasting wines or simply shopping
around and might want to start your day relaxed.
Better make sure you have the right accommodation then...
Pick up one of our very selected mansions and enjoy all the benefits
Florencetown is able to offer you, among which...
upgrade upon availabilty
personalized welcome in-room
24 hours personal concierge assistance
V.I.P. treatments
and much much more...
just enquire our travel consultant to put you under the right covers!
Florencetown.. sleeping has never been so good...
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Apartments & Villas
Being well specialized on Florence and Tuscany,
Florencetown is your perfect partner with a wide choice of apartments
and villas in Tuscany. Some very nice and comfortable private solutions
for you charming holidays.
Tuscany is a big area, sometimes is not easy to find something that truly
satisfy your needs. The owner will be at your disposal during your stay to
make you feel home; Actually better than that.
We have centrally located apartments and hidden villas in the country
where nobody but you will enjoy gardening, soaking up the sun by the
swimming pool.
Our choice of Villas include both old tuscan farms style and more aristocratic alternatives, such as “dimore antiche” and “residenze d’epoca”.
Our full list of services will make your stay easier, as we can provide all
those little things that could help you making your life easier.
That’s how we like it, easy.
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Art & History
Tuscany, a land rich of art masterpieces, with so much history to disclose.
Every single corner of this region deserves a visit.
Florencetown is able to organize art & cultural tours for every single level:
starting from an introduction of pleasurable walking tours in different historic
city centres for small exclusive groups of individuals, to full immersion
tours through the art capitals for art and history specialists and lovers,
even being brought away from regular tourist paths, maybe walking the
old roads of pilgrims that used to reach Rome from the
north crossing Tuscany and staying overnight or just taking break,
from time to time, in the Abbeys found on the way.
A return to the past, to the originality, to the beauty, to the art, can only be
reached with a truly high-end level of exclusive services.
Because Art in Tuscany is not just an excuse.
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Wine & Food
Tuscany is a region of excellence
in the field of food and wine.
This lands produces highly appreciated wines and
the Tuscan cuisine distinguishes itself for its tasty dishes made with genuine,
natural ingredients turning the simplest dishes into true delicacies to savoured
and enjoyed.
As part of our culture, wine & food are something that every true
Tuscan knows well. That’s also the reason why it is so natural for us to
create experiences that can be shared with visitors showing what locals
really enjoy about it.
You might find yourselves harvesting wine grapes, or making olive oil, or
hanging around the Chianti tasting all the greatest wines, listening to classical music while enjoying Brunello di Montalcino, or hunting for truffles.
As part of the culture, a wine & food experience is something that you
don’t want to miss when in Tuscany..
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Chianti Classico since 1716
A wine, a trademark, a history
In a small part of Tuscany, between Florence and Sie-
na, the Sangiovese grape expresses elegance and potency, giving life and body to Chianti Classico wine.
Chianti Classico can rightfully boast of being one of the first “historical” wine districts to achieve and obtain official recognition both
for the superior quality of its products and for the uniqueness of its
III, Grand Duke of Tuscany, delimited the production zone for this
Black Rooster which on every bottle of Chianti Classico, in the pink
wine. Two centuries later, in 1924, with the same intention of
neckband denoting DOCG, guarantees not only product quality
protecting the denomination, 33 winemakers set up the first volun-
but, with every bottle opened, the discovery of new sensations.
tary wine consortium, adopting the historic Gallo Nero emblem.
Sensations that are unique in style but take on different
www.chianticlassico.com
territory. In fact, as long ago as 1716 an edict issued by Cosimo
expressions in the various zones of the territory and the
Today the Chianti Classico Wine Consortium has over
communities belonging to them: Castellina, Gaiole, Greve
600 members, approximately 350 of which are bottlers.
and Radda in Chianti in their entirety and parts of Bar-
On the protection front, which involves the test laboratory, the
berino Val d’Elsa, Castelnuovo Berardenga, Poggibonsi,
technical inspection and legal offices and the valorization work
San Casciano Val di Pesa and Tavarnelle Val di Pesa.
entrusted to the marketing and communication office, the con-
These are the birthplaces of the Gallo Nero, upon the
sortium covers various fields linked by shared commitment to
vines of Sangiovese, the vital heart of Chianti Classico:
Via Scopeti, 155 - Sant’Andrea in Percussina -
producers and consumers of the “Classico” and to its trademark.
according to production regulations this grape may be
50026 San Casciano in Val di Pesa (FI)
A trademark that has always been tied to Chianti lands. That
used alone or with other red grapes to a maximum of 20%.
E-mail: [email protected] - Tel. +39 055 82285
Beauty & Wellness
Florencetown offers wellness & beauty programs to
relax and regenerate yourselves in Tuscany.
Wellness is a part of the history of this country, as this land is rich of natural springs. The Etruscans, and the Romans after them, started a tradition
of bathing in order to take good care of their bodies.
Salus per Aquam, a tradition that is well kept today and still lives on..
Wellness in Tuscany shall be an experience to live together with art,
food and wine, shopping, golf, completing a successful journey into
the deepest roots of this region: a sweet excuse to relax, regenerate,
and find yourself. Our products include natural spring resort vacations in
the country where nature and the human body become one.
Our in-town wellness and beauty retreats, small and intimate, perfectly
equipped for your needs, including hairdressing and make up sessions.
Personal training programs for any sport lover or professionals are also
available.
Because wellness in Tuscany is a completely different story..
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Golfing in Tuscany
Golf in Tuscany stands for style filled with emotions.
Fifteen certified golf courses, nine 18-hole courses and six 9-hole courses,
perfectly equipped for training or competing, immersed in the
breathtaking surroundings of Tuscan hills. It is actually impossible
not to remain fascinated by these places totally immersed in nature.
Florencetown offers full packages with luxury accommodations
close to the fields, which can be combined with Art,
Shopping and Wellness in particular.
During the 12 months of the year you will be enjoying playing golf by the
seaside, among the hills, also in the mountains, for every kind of golfer...
beginners or professionals. This year Florencetown will be partner of the
prestigious Pontevecchio Challenge, the event that takes golf in town.
With us the opportunity to participate as a protagonist of the event.
Another interesting side of Tuscany. Another challenge.
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From five continents the greatest golf champions have once again found it hard to resist the challenge.
They will again in Florence, for a new edition of the CONTE OF FLORENCE APPROACH CHAMPIONSHIP, an event which has become the
backdrop of the Florentine Christmas. After the international success of the last editions, the Ponte Vecchio Golf this year qualifies as one of the great
international golfing events, thanks to a discerning mix of ingredients.
A sporting event, in a fantastic city, a bridge and its history, its charme and its unequalled beauty: a unique appointment which has been imitated
…but all the rest remain mere “imitations”. This is the world ‘s most exclusive golf course …and it is open only three days a year.
18 HOLE COURSES - Circoli a 18 buche:
• Golf Club Argentario • Cosmopolitan Golf & Country Club
• Montecatini Golf Club • Golf Club Toscana • Golf Club Ugolino
• Golf Club Versilia I circoli a 9 buche • Tirrenia Golf Club
• Golf Club Casentino Campi Promozionali • Golf Club Garfagnana
• Golf Club Villa Gori Siena
9 HOLE COURSES - Circoli a 9 buche
• Tirrenia Golf Club • Golf Club Casentino
PROMOTIONAL COURSES Campi Promozionali
• Golf Club Garfagnana • Golf Club Villa Gori Siena
CONSORZIO TOSCANA GOLF
via dei Brogi Loc. Pievaccia 51015 Monsummano Terme (PT) Italy
Tel. +39 0584 971002 Fax +39 0584 972033
www.golfing-tuscany.it
[email protected]
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Shore Excursions
IIf you are arriving in Tuscany by sea in one
ot the many tourist harbours of our coast, FLORENCETOWN
will be glad to welcome you and take
you to discover our territory.
We organized guaranteed departures in conjunction with the dockages of
the most important cruise lines in the main Tuscan harbours.
With our private luxury cars and minivan we will take sailors among the Tuscan hills for a day (or more) excursions in Chianti, Siena, San Gimignano
and, of course, Pisa, Lucca and Viareggio.
Once arrived at your destination our local guides will take care of guests
and take them to discover major attractions all along their stay on land.
Art and culture itineraries, wine tasting,
beautiful landscapes.
For your short visit in Tuscany, spoil yourselves with the best,
spoil yourselves with FLORENCETOWN.
We are also able to organize ground services, assistance, escorting, personal concierge for yacht and private boats, from every harbour of Tuscany.
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Special Moments
Tuscany offers sceneries and a lot of other good reasons to be chosen for
your special event.
Florencetown is able to organize weddings, either for Euro¬pean or non
European Union citizens, starting from the very first moment of
planning the event itself.
We will take care of any bureaucratic procedures and anything that has to
be done to legalize the event, we will choose with you special locations in
breathtaking contests, catering, flowers, photo shooting, bride and groom
wedding dresses made by Italian tailors, entertainment, surprises and gifts,
vintage cars, and, of course, transfers and accommodations for guests.
Celebrations might continue along the honeymoon among the Tuscan hills,
surrounded by good food, good wine, nature, sport, spas and wellness,
relax and happiness. Besides weddings, we are able to organize other
important events and celebrations, either a birthday party, a graduation,
a award-giving, a happening or any other event that deserves a toast...
cheers!
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Mice
Florencetown is able to offer companies the practical arrangements for meetings, incentives, congresses and events. The advantages of being specialized in Florence and Tuscany, gives us a strong knowledge of the city and
the surrounding area.
Events, conventions and team work occasions. We offer services covering
all aspects of business organizing. As a company located in Florence, our
special strength lies in knowing the city and all it has to offer, this is our advantage together with working in good cooperation with our local partners.
Florencetown boasts the most modern congress halls, accommodation and
technical equipment in the region and the most modern and well equipped
transportations.
Our convention and incentive hotels are ideal for every kind of business
event. Whether it is an intimate board meeting or a larger congress, Florencetown may be the perfect partner to create something new. Our creative
side always produces new solutions. Our specialization in side-event activities could be another reason to choose us.
Brand new team building activities, special gala dinners in beautiful locations, special art itineraries created for your company’s needs.
Florencetown: Business in Tuscany.
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Barberino Designer Outlet. Le grandi firme
che ami a prezzi ridotti, fino al 70%.
Scopri i nostri prestigiosi marchi
su www.mcarthurglen.it
Infoline: +39 055 84 21 61
1 0 0 N E G O Z I • A U T O S T R A D A A 1 B O L O G N A F I R E N Z E U S C I TA B A R B E R I N O D I M U G E L L O
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The Art of Fashion
Leave the art of the past apart aside for a moment
and dedicate a minute to one of the most
actual arts in Firenze: fashion.
Scroll through windows displaying names that helped the “made in Italy”
grow in the world.
Florencetown offers some unique shopping
experience for visitors in Tuscany.
From small family-owned boutiques to specialty stores.
Join our little organized tours discovering the production of what will be the
next season’s fashion.
Clothing and accessorize, souvenirs, objects and gadgets, jewellery and
watches, typical products, and much more.
From the main fashionable shopping streets
downtown to the outlet malls.
Shopping is a real “tailor made” experience..
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The
its
building
was
masterpieces
restored
of
in
seventeenth
2000
and
and
now
eighteenth
proudly
century
shows
Florenti-
ne art, including frescoes by Bernardino Poccetti in the chapel.
The lower, or basement, level where the museum is located bears
The story of a museum
witness to the building’s Medieval originals. Over the centuries it
The Museo Salvatore Ferragamo is a private museum dedicated
had been used for many purposes and in the early twentieth centu-
to the history of the Ferragamo company, the life of its founder
Salvatore
blend
of
Ferragamo
research,
and
his
esthetics
creations:
and
footwear,
innovative
a
remarkable
crafting
techniques.
ry it was home to one of the city’s most famous antiques galleries.
The Shoemaker of Dreams
Born at Bonito in the province of Irpinia in 1898, Salvatore Ferragamo had
Opened in May 1995 the museum was established by the Ferra-
a calling that was evident from his early childhood: making shoes. In 1914,
gamo family in order to acquaint an international audience with the
still in his teens, he moved to the United States and Hollywood where he
artistic qualities of Ferragamo and the role the name has played in
opened a store selling custom-made shoes that soon became famous. The
the history of international fashion, and not only footwear. His stu-
greatest famous movie stars were his customers and Salvatore soon acqui-
dies on the anatomy of the foot and lasts led to the invention of the
red the nicknames, “shoemaker to the stars” and “shoemaker of dreams.”
“Ferragamo method,” a totally revolutionary shoemaking technique.
When he returned to Italy in 1927 he decided to settle in Florence, the
Since the mid-nineties there have been many projects and exhibitions
city renowned for its art treasures and artisan tradition. He opened a wor-
created and organized by the museum, the overall aim has been that of
kshop and store in Palazzo Spini Feroni that he purchased in 1938. The
telling the story of a man and expressing the company’s open-minded atti-
fame of his shoes, that were admired for their beauty, fine workmanship
tude and interest in the most current and significant phenomena that range
and comfortable fit, spread throughout Italy, Europe and beyond, making
from art, design, entertainment, customs to communications and informa-
Palazzo Spini Feroni a destination for the international jet set and movie stars.
tion and extend their influence to style and ways of dressing and living.
In recognition of the institution’s cultural worth and of its endeavors
The Building
over the years, in 1999 Salvatore Ferragamo received the Pre-
need to further dialogues with other local institutions, the Museo Salvatore Ferra-
day, such as the futurist painter, Vucio Venna who created some advertising
mio Guggenheim Impresa e Cultura award that is given annually
gamo has been enlarged and, and on 6 December 2006 will move to its new
sketches and the famous Ferragamo footwear label. Others document his
to the companies that have made the best investments in culture.
premises in the palazzo’s lower level, decorated with pillars and cross-vaults.
continuous quest for the perfect fit and the invention of specials construc-
The exhibition area
a wealthy merchant and banker to Pope Boniface VIII, in 1289.
Today Salvatore Ferragamo is part of the Intrapresae Collezione Gug-
The Collection
tions and materials, from the famous cork wedge patented in 1936 and
The interior is designed to be as warm and welcoming as a private
Over the centuries it changed hands several times, from the Spi-
geheim group. These are the firms that support the Peggy Guggenheim
The museum’s footwear collection documents the entire span of Salvatore
immediately imitated all over the world, to the raffia or cellophane vam-
home. At the same time it is equipped with the latest exhibition technolo-
nis to the Guasconis and then to the Bagnano and Feroni families.
Collection in Venicle, while the Museo Salvatore Ferragamo belongs
Ferragamo’s career, from his return to Italy in 1927 to 1960 the year he
ps, and candy-wrapper paper used during World War II. And, there are
gies with documents, photographs and films to make a visit enjoyable
In 1846 the palazzo was acquired by the City of Florence and from
to Museimpresa, the association of Italy’s major corporate museums.
died. It highlights his technical and artistic skills which, through his color
the shoes that are famous because they were made for Hollywood stars
and educational, especially for young people. And the museum, in
1860 to 1870 when Florence was the capital of Italy, it was the seat
The museum is located in the historic center of Florence, in Palazzo Spini Ferroni
choices, the creativity of the designs and use of innovative materials made a
such as Marilyn Monroe, Greta Garbo and Audrey Hepburn. A century
indeed, dedicated to young people who are always looking for sti-
of the City Council. In 1881 it was sold to the Cassa di Risparmio and
which is also the company’s headquarters. The entrance is at Piazza S. Trinita 5r.
fundamental contribution to the growth and establishment of Made in Italy.
of history told by footwear. The items on display are periodically selected
muli and sources of inspiration. The proceeds from ticket sales will be
came under private ownership when Salvatore Ferragamo purchased
Eleven years after its opening, a consequence of its growing success and the
Some of the items reveal Salvatore Ferragamo’s relationships with artists of his
from the over 10,000 models in the museum’s archives and featured in
used finance scholarships for young footwear designers every year.
it in 1938 as the headquarters of the company and his own workshop.
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biennial exhibitions that present different themes through Ferragamo shoes.
Palazzo Spini Ferroni is a Medieval palace, built by Geri Spini,
Audio-guides:
French
and
Audio-guides
Japanese
are
in
available
Italian,
in
the
English,
museum.
Guided tours for groups are available. Reservations are required.
Hours: Open from 10:00 a.m. to 6:00 p.m.; closed Tuesdays.
Entrance: at Piazza Santa Trinita 5/r, Florence; tel. 044 3360 456/455;
fax 055 3360 472
Bookshop: the museum bookshop features gifts, postcards and books.
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Cars & Drivers
Tuscany is a very diverse land because of its shape and characteristics.
There is a lot to discover, enjoying a sunset on the hills in the Chianti,
taking a break from the road in a small village and enjoying a glass of
wine with the locals, is something that can only be done along a very personalized itinerary, in complete independence.
Florencetown provides the best services of transportation.
From the streets in town, to paths in the country with vintage cars.
Our wide selection of luxury cars equipped with every comfort
will definitely make you try a special driving experience.
It will be possible to choose your own option for the ones more suitable to
your needs and drive yourselves through the region, or simply be pampered
in a luxury car, sedan or minivan, not caring about driving,
and just enjoying the landscapes around you at any time.
Wherever you want to go, our drivers will wait for you to take you to your
next destination. And if it’s a matter of time, our helicopters will take you
there faster. Besides the cars available, we have a huge selection of cycles:
from bikes through vintage Vespas, to every displacement motorbikes, to be
able to live this land in absolute freedom.
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Italy Extension
Milano
Thanks to an improved network FLORENCETOWN is able to organize
stays and additional services in
every main tourist location of Italy.
Booking a Hotel in Venice before your journey to Tuscany or one in Rome
just afterwards
will not be a problem any longer.
FLORENCETOWN will be glad to arrange transfers from the different accommodations and places and therefore, through our contacts, offer on site
assistance,
museum tickets and guides, organize excursions and anything more you
might need along your stay.
FLORENCETOWN, beyond the city and the region,
will always at your side, to make sure that
your whole stay in Italy is worthwhile.
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Venezia
Roma
Amalfi
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Info & Reservations
RESERVATION OFFICE
+39 055 0123.994
EMERGENCY
+39 346.1.525.515
Information, availability and booking
WWW.FLORENCETOWN.COM
[email protected]
RESERVATIONS AND CANCELLATION CONDITIONS
www.florencetown.com/termsandconditions
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IS A TRADE REGISTERD MARK BY
WORLDING SOLUTIONS
Luxury Tour Operator
Lifestyle Management & Tourist Services
Tourist Marketing & Consulting
Operation Office: via de’ Lamberti, 1 50123 FIRENZE (FI)
Legal address: via della Verruca, 7 56010 VICOPISANO (PI)
www.florencetown.com - [email protected]
www.worldingsolutions.com - [email protected]
MARKETING & DISTRIBUTION
Worlding Solutions
EDITING & PRODUCTION
Worlding Solutions - October 2008
PHOTO CREDITS
Giovanni Trambusti - AAVV