table of contents pages a letter from the executive vp 2 – 3 how it

TABLE OF CONTENTS
PAGES
A LETTER FROM THE EXECUTIVE VP
2–3
HOW IT STARTED
4–5
TAPPING THE GAP
8–9
THE ANSWER IS E
10 – 11
THE E- JETS EXPERIENCE
12 – 13
E- JETS AT WORK
14 – 19
ENVIRONMENTAL RESPONSIBILITY
20 – 21
AIRCRAFT SPEC SHEETS
INSIDE BACK COVER
A LETTER FROM THE EXECUTIVE VP
June 2007
Dear Friends,
Thank you for your interest in Embraer and our E-Jets Family – which now includes the EMBRAER 170, 175, 190 and 195.
You may recall the tremendous amount of anticipation surrounding these aircraft when they were first introduced just a few short years ago. Rather than follow conventional approaches for size and capacity, we chose a different path and created an entirely new class of product designed to fill the gap between existing 70 to 120-seat aircraft. It was considered a bold step, but not unlike those for which Embraer has come to be known throughout our company’s history.
Today, it is with great pleasure, humility and pride that I report the world’s airlines have enthusiastically embraced this new breed of aircraft. Firm orders for more than 650 E-Jets have been received from 36 airlines around the globe; 250 aircraft are already in service. And this number is growing, along with our worldwide customersupport network.
This is an exciting time. For our customers. For our industry. And for me as the executive vice-president for commercial aviation of this remarkable company. The EMBRAER 170/190 Family has come to epitomize precisely what Embraer has always stood for: a passion for flight, an uncompromising dedication to excellence and exceptional standards. It is a heritage of which everyone here is most proud.
On the pages that follow, I hope you’ll enjoy reading about our E-Jets Family as much as we have enjoyed designing and building them for you. With sincere regards,
Mauro Kern
Executive Vice-President
2
Airline Market
3
HOW IT STARTED
First envisioned.
Then tested. Now proven.
Some time ago, Embraer identified
As we set out to develop a product for
a growing yet underserved market –
this niche, we chose to borrow little
missions that were optimally served
from pre-existing designs. Instead
by equipment in the 70 to 120- seat
we engineered a product line from
capacity category.
the ground up to solve the unique
Airlines struggling to grow were faced
with continually evolving markets and
passenger demands, making it difficult to maximize passenger yield
while managing operating costs.
Some airlines were flying aircraft with
too much capacity. Others pushed
the limits of regional jets. Exacerbating
the issue, fleet planners faced the
dilemma of either maintaining older,
less efficient jets or replacing them
with new aircraft that might not ideally
fit the mission.
set of route and service challenges.
The result was the Embraer family
of E - Jets, an entirely new class of
aircraft that blurs the line between
mainline and regional jets. Attesting
to the widespread global acceptance
of this product family, we delivered
our 200th E - Jets aircraft less than
three years after the delivery of
our first one. Recent new operators
include Aero República/Colombia,
Frontier
Airlines/USA,
Northwest
Airlink/USA, Flybe/UK, Lufthansa/
Germany, EgyptAir Express, Royal
Jordanian, Hainan Airlines/China and
Virgin Blue/Australia.
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TAPPING THE GAP
Designing from a clean sheet:
Both daunting and inspiring.
It all started with a need. Carriers
of aircraft needed today. Further
who served routes optimally flown
complicating the challenge, a new
with 70 to 120-seat equipment had
relationship was quickly emerging
only two options, both of them less
in the carrier-passenger equation:
than satisfactory. Passengers either
a sweeping movement of higher
had to endure uncomfortable seats –
passenger expectations we refer
the disappointing result of stretching
to as “The PAX Factor.” Simply, The
a smaller model – or airlines had
PAX Factor identified a consumer
to put less efficient (and largely
newly empowered by technology
empty) jets in the air and bear the
and the Internet to demand – and
financial burden themselves. There
receive – more from all of his or
was nothing in between. “The
her transactions and experiences.
Rule,” as it came to be called,
It was a task that we embraced with
required not a modification but a
equal parts responsibility, gusto
wholesale rethinking of the type
and creativity.
8
9
THE ANSWER IS E
What’s more, the family model – all
incremental seat capacity is a
with the same flight deck – lets
simple, cost-effective up-gauge.
airlines cross-train personnel for
significantly reduced costs, and
without the restrictions normally
inherent in mixed-fleet operations.
So airlines can right-size a flight up
to the last minute, matching aircraft
The first thing we discarded
was traditional thinking.
considering factors that include the
product’s efficiency, ergonomics,
engineering and experience, coming
together seamlessly in superior
operating economics. Our mantra
states it simply: The Answer is E.
leads to the kind of bulk that drags on
requirements of both passengers and
performance and profits. But the fact
carriers is an ambitious balancing act
is the swift E-Jets Family provides
that requires laser-focused analysis
up to 30 percent more payload per
and a predilection toward innovation.
pound of structural weight compared
engines and easily
In the family of E-Jets, we are driven
to aircraft of similar seat capacity. As
accessible baggage
by the belief that all expectations can
a result, they deliver full passenger
be not only met, but exceeded.
loads to markets up to 2,400 nm,
erroneously – that we reach for
the impossible. Others have already
accepted that a spacious interior
11
market demand grows, adding
and carriers are served by carefully
Designing an aircraft that satisfies
One might conclude – logically but
10
capacity to market demands. As
In the final analysis, both passengers
Two forward and two
aft doors, single-point
refueling, under-wing
compartments allow for
uncongested, simultaneous
servicing. Simply, these
with astounding capability when
aircraft spend less time on
faced with challenges like short
the ground and more time
airfields, hot summers and high-
generating revenue
altitude airports.
in the air.
THE E- JETS EXPERIENCE
The worth of a passenger
vs. the cost of a passenger.
Historically, the industry has focused
A wide two-by-two seat configuration
on cutting costs to improve the bottom
eliminates the middle seat entirely
line. Today’s consumer, however,
to aid boarding and deplaning, and
demands more and is unwilling to
also increases overall trip comfort. In
settle for discomfort in trade for a
fact, E - Jets offer up to 17 percent
less expensive fare. The airlines that
more volume of personal space per
figure out how to combine a superior
passenger than competitor aircraft.
experience at a value will be the ones
The generous cabin height (2 meters/
that succeed. Which is precisely
6 ft. 7 in.) allows more than 99 percent
Identified as the “double-
where the family of E - Jets excels.
of the world’s population to stand
bubble,” this unique shape
All E - Jets offer the cabin service
upright in the aisle and move freely in
maximizes passenger cabin
amenities of a mainline product. The
the lavatory. It’s all based on a rather
fuselage design provides passen-
intuitive design philosophy: create a
ger spaciousness exceeding most
more refined flight experience and the
conventional narrowbodies.
passengers will follow.
width at the shoulder and
elbow level while providing
ample revenue-generating
cargo space below.
12
13
E-JETS AT WORK
Dual- Class Missions
Airlines such as Air Canada, United Express, Saudi Arabian Airlines and Delta
Connection need to provide a link for high-yield business-class travelers between
longer routes and bring in passengers on smaller routes. The E-Jets Family gives
them the ability to configure a dual-class cabin for those missions and offer their
passengers a seamless experience with absolutely no compromise in service and,
therefore, no degradation to the brand.
Regionals
Frontier Airlines recognized a desire among travelers for a mainline jet experience
when flying between mid-size markets and on long, thin routes. Regional jets
and turboprops typically utilized for these flights simply left a lot to be desired.
The family of E-Jets aircraft fits the void precisely.
Low - Cost Carriers (LCCs)
Smart carriers like JetBlue and Flybe realize that the low-cost airline experience can
be pleasant and fun, while still very economical. These airlines have rejected thinking
that dictates single-aircraft fleets. Flying an E-Jets fleet, they are able to open and
maintain mid-demand markets not economically served with conventional narrow
Global Acceptance
body aircraft.
The profiles of global operators that
cost carrier or full-service operators
include E-Jets in their fleet solution
in Europe, Asia and North America,
Domestic
are as diverse as the areas they serve.
Embraer E-Jets offer new opportuni-
Flexibility is key to operating a single airline within the borders of emerging markets like
Whether it’s a new airline in South
ties in the 70 to 120-seat segment.
China, India, Saudi Arabia and Brazil. Carriers like Paramount Airlines/India and Saudi
America or India providing nonstop
Arabian Airlines operate fleets of E-Jets to cover expansive geographic regions.
flights from secondary markets, a low-
Hub Transfer Airlines
Flying out of major hubs, airlines like Panama’s Copa Airlines need to supplement
major market flights with a tier of flights to secondary markets. Prompted by a steady
growth in traffic and tightened travel restrictions in North America, Copa actually
shifted its business model away from a single-aircraft system and built an extensive
network of missions flying EMBRAER 190s to and from its Panama City hub.
It is not merely an aircraft.
It is a tool to build business.
Demonstrating exceptional mission
weight surcharges, wasted fuel and
performance, and baggage/cargo
unused seat capacity without a bit of
capability, as well as the cabin-
sacrifice in performance or comfort.
comfort characteristics of a larger
Whether configured for dual-class or
aircraft, the EMBRAER 170/190
high-efficiency single-class seating,
opens new market opportunities,
airlines now have a viable solution to
while maximizing efficiency on
“tap the gap” between regional and
existing
are
mainline jets for the natural growth of
capable of flying stage lengths
50-seat regional jet markets, right-
beyond the reach of many regional
sizing of low load factor narrowbody
jets and far below the operating
flights, replacement of old and
costs of conventional aircraft. The
inefficient jets, and the development
net effect saves airlines excess
of new markets.
ones.
These
jets
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15
E-JETS AT WORK
Before we make decisions,
we collaborate with those
who will have to live with them.
Of all the skills required in the
demanding more because they
what they want, offering elements
design and production of jet aircraft,
know more.
of the experience they value and
listening may be the most important.
Embraer: Are passengers aware of
what they will pay for. The comfort
Several innovations in the Embraer
differences among equipment, such
element is inherent in our new
family of E - Jets are the result of
as seat width, comfort and carry-on
airplanes, an example of “raising
countless conversations between
baggage space?
the quality bar” for the overall
industry leaders, pilots, engineers,
technicians, crew and passengers.
The net effect is efficient and logical
design, and never technological
wizardry for the sake of technology.
The following is an excerpt from one
such conversation with Jim French,
CEO of Britain’s Flybe, which operates
the EMBRAER 195 aircraft:
Embraer: How have passenger
expectations changed in the
last few years? How will these
expectations change commercial
travel in the future?
J. French: People want ease
of getting on and getting off an
airplane. Anything that reduces the
experience. As I said, LCCs no
longer need be saddled with the
cheapskate image.
stress of getting to and from their
Embraer: Can airlines successfully
seats is important to us. But, mostly
monetize incremental improvements
it’s about baggage.
in passenger experience?
Embraer: Do you think airlines can
J. French: Sure. It’s the Flybe
offer passengers more comfort,
business model. We have a core
be competitively priced and still
product and we price travel
be profitable?
incidentals to satisfy the elements
J. French: Yes. We’re doing it. In
fact, comfort is what customers
want, and expect. We’ve invested
in a whole new fleet and we’re
J. French:Expectations have
profitable. Our entire business
already changed. Consumers are
model is about giving passengers
of the flying experience that
passengers want. Flybe generates
the highest revenue for incremental
travel elements among all carriers
in the EU.
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HEADER GOES HERE
ENVIRONMENTAL RESPONSIBILITY
Making our mark in the world
by reducing our impact on the planet.
Preserving the environment is a
paper, cardboard – and our re-use
prevalent concern to us as we
rates grow year over year. In 2006,
develop new aircraft and manufac-
we recycled 80 percent of these
turing facilities. In general, Embraer
materials, representing a 66 percent
E-Jets produce an average of 50
increase since 2000. Embraer is
percent less CO 2 than older aircraft
investing in greener facilities, as well,
like the B737- 200, MD87 and DC9,
including improving the efficiency of
and 15 – 30 percent less than pre-
our compressed-air network in the
vious generation jets such as the
factory complex and powering our
B737- 300, B737- 500, Fokker 100
buildings’ air-conditioning systems
and RJ100. What’s more, due to their
with natural gas.
efficient design and new engine
technology, Embraer E - Jets meet
the latest, stricter noise limits set
by ICAO.
Embraer considers the recycle-
As testament to our efforts, Embraer
has been recognized twice by the
Federation of Industries of the State
of São Paulo for our progressive
energy conservation program.
ability of materials produced by dayto-day activities, from packaging to
organic residues to metal particles
arising from the industrial process.
Certified as an ISO 14001 company
since 2002, Embraer re-uses the
materials of our industrial processes
– such as wood, plastics, Styrofoam,
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