initial d arcade stage ver.3

Companies &
Products
SEGA Private Show 2012
Held in Singapore
As one of the world’s most famous video game entertainment
companies, SEGA Corporation has produced games for arcade machines,
handheld devices, computers, second-generation consoles and smart
hand phones. The company has created numerous titles that gamers
are familiar with. The SEGA Private Show was held in Singapore Suntec
City on July 25~26, 2012. SEGA showcased the latest games such
as “Bejeweled 4P”, “Dream Raider”, “KO Drive”,
“Key Master”, “Initial D Arcade 7 AA X”, “WORLD
CLUB Champion Football Intercontinental
Clubs CHN Version” and “Gacchu Guts
Version 2” as well as
plush toys produced
by SEGA Japan and
SEGA Europe.
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Ŝ Micky Lee / Ian Hsu
Companies &
Products
Bejeweled 4P
he smash hit PC, mobile and console puzzle game is coming
to the arcade in this crafted ticket redemption masterpiece with
multi-colored LED lit gem cabinet. Just swap adjacent gems with
one another to create lines of 3 of the same kind. Bonuses are
awarded for creating lines of 4 and 5 gems. Try to get scores as high as you
can and win as many tickets as possible in the time limit. For sites without
ticket redemption, Bejeweled can also be set up to payout prize vouchers.
Place 2 Bejeweled back to back to create a 4-player centerpiece. Dimensions:
W151, D750, H221(cm).
Dream Raider
“Dream Raider”, a video game that brings you a whole new level of
shooting and racing. Choose a dream ride and raid as many treasures
as you can whilst fending off attacks by strange and incredible enemies
with your Dream Blasters. Nine unique dream experiences await
you in this fantastic new 2 players’ deluxe game with 55” HD LCD.
Successfully complete your raid and be carried off into new realms in
thrilling bonus stages. A combination of intense motion, wind, sound
and visuals to give players a true thrill ride. Dimensions: W159, H220,
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D222 (cm); Weight: 628 (kg).
Companies &
Products
KO Drive
“KO Drive” is a high speed, anything goes racing video game.
This easy to pick up battle racing game has been designed with
multiplayer action in mind. Up to 6 players take on one another
across a variety of worldwide destinations with 32” LCD screen.
Tracks include London, Vegas, Shanghai, Toronto, Cairo and
Rome. You must watch out for your opponents who will be
looking to take you out using a variety of explosive and dastardly
weapons. Dimensions: W110, H223, D162 (cm); Weight: 220 (kg).
Gacchu Guts Version 2
“Gacchu Guts Version 2” is a Japanese combination arcade game and
collectible card game. “Gacchu Guts” is packed like transformers with action
cards describing various beetle species. The cards can be scanned in by the
arcade machine, which will both carry out battles and dispense new cards.
Players must combine 3 Beetle cards, collect the energy balls and charge the
Gacchu Power. When enough Gacchu Power has been collected, the player
can spin the Gacchu Ball to combine beetles. Generate your super battle
and defeat your opponents with super attacks. In this new version, there are
32 new cards.
Key Master
“Key Master” will test player’s skill as they try to unlock prizes by putting the
key in “just” the right spot. It’s the perfect prize-vending game for all ages.
3 prize levels (minor, medium and major) and a wide range of operator
of prize values. The objective of “Key Master” is simple. Players must guide
the key, using the joystick, into the correct position so it is aligned with a prize.
If successful the key unlocks the prize and the prize will be pulled along a rail
and dropped in to the prize chute. Dimensions: W96.5, D99, H185.5 (cm);
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Weight: 220 (kg).
Companies &
Products
Initial D Arcade Stage 7 AA X (Cross)
The latest game in the series, “Initial D Arcade 7 AA X” has a new story mode called the
Fastest in Kantou Project where you tag in and out with a second player. Battles are
2-on-2 races where both teams show off their driving techniques. Another new feature
is the Boost Divide system where you can share your boost with another player. The
game is linked up with a nationwide tag system and if you’re in the lead you can transfer
your boost gauge to your partner so he or she can catch up. One of the courses is a
throwback to “Initial D Arcade Stage Ver. 3”. Fans wanted Tsuchisaka so it’s in “Initial
D Arcade 7 AA X” with oil slicks and construction barricades to swerve around. SEGA
also shows there is a new Cross Emblem system and also they will add new rules for
arcade operators to use.
World Club Champion Football Intercontinental
Clubs 2011-2012 CHN Version
“World Club Champion Football (WCCF)” is a Japanese soccer arcade
game. The player assembles a squad by collecting and trading specially
marked cards, produced by Panini. The player selects a team and
manages it, playing simulated football matches on an arcade machine
taking part in league and cup competitions. The squad managed by
the player can consist of up to 16 footballer cards with the data stored
on a player's smart card, commonly known as an “Aime” IC. Footballer
cards are registered by starting a game and laying the cards down on a
the footballers attributes from a database. Players can issue commands
to his team during a match, change the team's formation and talk to
train the team. However, in this CHN version, it only provides off-line
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mode.
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Market &
Industry
PHG Winner’s Game World is the
New Epitome of Premium Leisure
Located in Taoyuan County, northern Taiwan, TaiMall Shopping Center has
established a good reputation with dedicated efforts over recent years. The
bright and clean environment, which is very different from the public’s general
impression of amusement establishments. Besides providing consumers with
games and services of excellent quality, the game center also hopes to lead
the amusement establishment industry to walk out of the negativity that has
long existed and to reshape the image of electronic game establishments in
Taiwanese society through active and positive attitudes.
■ Jacky Hsu
However, such a stereotype is about
scandals, Taiwan’s electronic game
to be broken. Located in TaiMall
establishments had always given
Shopping Center, PHG Winner’s Game
people the impression of being
he stagnation of
World will bring a whole new electronic
dark and unhealthy. The public
Taiwan’s electronic game
game entertainment experience to
holds prejudice against amusement
establishment industry
society and break the stereotyped
establishment patrons and owners
no longer seems to be
impressions the general public has of
and believes those that hang out at
electronic game establishments.
electronic game establishments are
Reconstruct new
industry image
news. Good incomes, clean sites and
wrongdoers and criminals. Moreover,
a healthy entertainment consumption
pattern are regarded as a fairy tale
Exaggerated by the press and
local governments have their own
by industry members and consumers.
different versions of self-governance
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łWith bright lamps and a clean environment, PHG Winner’s Game World has changed people’s bad impression of electronic amusement premises being dark.
Market &
Industry
łThe edutainment area is completely separated from the adult amusement area with glass doors and the areas are monitored by security guards all the time.
ordinances for regulating electronic
Unique recreational
center
patronize the game center feel very
before guidance towards the industry.
Located on the 6th story of TaiMall
PHG Winner’s Game World houses
Therefore, most electronic game
Shopping Center, PHG Winner’s
a wide array of edutainment games
venues in Taiwan still operate in the
Game World opened in July 1999.
including racing simulation games,
traditional style, and lack complete and
Spanning an area of 1,818 square
music games, percussion games,
long-term marketing strategies and
meters, the game center is divided
shooting games, sports games, video
planning.
into two areas, edutainment and
games, redemption machines, prize
adult amusement areas. Besides
machines and cranes. Providing the
Because of the stereotyped
being completely separated from
newest products from many game
impressions and slow business, most
the edutainment area with automatic
developers such as “Initial D6”,
electronic game establishments adopt
glass doors, the amusement machine
“Wangan Midnight”, “Speed Driver” and
passive operations and are slow
area is monitored by security guards
“Maimai” music game, the game center
in upgrading and renewing game
the whole time to ensure that no
attracts consumers of all ages and
machines. Therefore, fans of electronic
minors can enter the amusement
enables the whole family to have fun
game entertainment may gradually lose
machine area. With bright lamps, the
together.
the fun and heartfelt emotion which can
edutainment area is brilliantly lit up
be generated by arcade games. Will
and very clean, and is totally different
The adult amusement machine area
the electronic game establishments,
is another independent area in PHG
which were very popular once in
electronic game establishments being
Winner’s Game World and a pleasant
the past, face the destiny of being
dark. Furthermore, the PHG Winner’s
place for leisure activities with soft
eliminated from the market? For this,
Game World staff is often found on
lighting and elegant environment
we have found the answer at TaiMall
the site paying attention to the overall
behind the glass doors. This area
Shopping Center in Taoyuan.
environment and serving customers,
accommodates a wide range of new,
making adults and children that
game arcade businesses and adopt
pleased.
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the policy of putting governance
Market &
Industry
łThe adult amusement area has a bar providing food and drinks.
machines which are placed in nice
adopt a membership system to record
order. It completely breaks the image
player information and payment
of amusement establishments being
amounts. This system allows us to
dirty, messy and dark. Moreover,
completely eliminate any gambling
the adult amusement area has a
behavior and to perfect customer
bar providing food and drinks and
service.” Besides providing popular
Since the electronic game arcade
is equipped with large-sized LCD
machine models, PHG Winner’s Game
scandal erupted many years ago,
monitors broadcasting news and
World has installed a strong rear-
amusement game establishments
sporting events. It has absolutely
end management system, which can
have been associated with gambling
become a high-class stylish place for
completely record the amounts of
in the eyes of the public and given
leisure.
money spent by players and is easy
society negative impressions.
to use. In addition, the system can
However, except a small number of
Chairman Hua-song Lee of PHG
eliminate the risk of players trading
immoral operators, most operators
Winner’s Game World emphasized
tokens privately, which can ensure
insist on legal operations and are
“our primary customers are mid-
that electronic game establishments
waiting for the public to look at the
range and high-end players. We
are simply leisure places for pure
industry’s development from positive
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łProvided with a wide variety of game machines, players can select the games that suit their tastes.
amusement.
Actively transforming
industry image
Market &
Industry
ł Pictured are Chairman Hua-song Lee of PHG Winner’s Game World (2nd from left) and the staff.
perspectives.
put efforts into changing people’s
basic difference between these two
perspectives.”
is whether the operating entities
Regarding this, Hua-song Lee believed
have future planning and adopt long-
“electronic game establishments
The successful image transformation of
term plans to bring their amusement
should no longer run their businesses
cue sports mainly relied on teamwork
premises to higher levels. Not only
with passive attitudes and should
of the billiard industry members, who
do we have long-term planning for
actively change society’s perceptions
aggressively organized activities and
ourselves, but also welcome other
of us instead. Take the game of
tournaments at public places in an
industry peers’ visit and advice.”
billiards as an example. Many years
attempt to let the public learn about
ago cue sports were viewed as a
billiard sports all over again. Billiard
Since PHG Winner’s Game World
more marginal industry, and all people
sports have always been healthy
opened in 1999, it has always had long-
including the police and the general
physical activities and people should
term planning for the company. The
public regarded pool halls as places
not make a biased judgment. For
company constantly organizes public
gathering delinquent youngsters. They
normal leisure and entertainment
thought that those who hung out at
channels, the same principle applies.
game tournaments to enhance its
billiard halls were criminals only and
The rights and interests of industry
reputation. In addition, it updates game
billiard halls were low-class premises.
members and consumers should not
machines on the site at a regular basis
However, billiard sports have become
be taken away because of negative
and is dedicated to providing players
one of the very important sports in
stereotyped impressions.
with the newest and best game content
Taiwan. Taiwanese billiard players
Hua-song Lee also said “to change
PHG Winner’s Game World will open
Games. At the same time, many
society’s perception, besides cutting
new outlets to serve more consumers
schools in Taiwan have established
off the association between gambling
that are fond of electronic games.
billiard clubs to promote billiard sports,
and electronic game establishments,
Also, it is committed to letting society
which have enabled Taiwan to step
a business pattern is also one of
understand that playing electronic
into the international arena with pride.
the key elements. Now the game
games is a healthy entertainment
The electronic game establishment
establishments in Taiwan at large
activity, and will continue to speak out
industry should learn from the image
are operated by individuals rather
to the public and transform the industry
transformation of cue sports and
than registered by companies. The
image for all industry members.
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are often seen on televised Asian
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Columns &
Talks
C h an g i n g Fa c e o f
the U K A m u s e me n t
a nd G a m i ng In d u s tr y
The UK has long been respected as one
of the best-regulated, fairest jurisdictions
for gambling in Europe. However, after
the 2005 Gambling Act, a lot of people
Stephanie Norbury has
felt that certain sectors of the industry
a background in trade journalism
and over the past seven years has
were left at an unfair disadvantage.
edited Euroslot, InterGame, AB
Europe and Coin-op UK magazines
as well as contributing to
overseas journals, including GTI,
Replay, and Play Meter.
Unfair regulation
be sited in licensed betting ofces and they are known as
n the UK, all licensed machines come under
Fixed Odds Betting Terminals (FOBT). Essentially they
different categories that allow them to be
were created as a form of horse betting on a machine.
operated in certain numbers in certain places
Just like horse racing, the idea is that there are only a
(see table on next page). Pubs and bars are
certain number of “odds” like the number of horses in a
allowed to site Category C machines, for example and
race. A random number generator ensures that every
these have a maximum prize of just £70. This is fairly
game is based on pure chance.
low, when one considers that players have to be 18 or
over to play and they can play the lottery for the same £1
However, it didn’t take long before the machines used
stake, or buy a scratchcard, with the possibility of winning
roulette rather than horse racing. After all roulette also
millions of pounds.
works on the same concept of xed odds. This made the
machines extremely popular with players, it also turned
Clubs and arcades are allowed a small number of B3
the FOBT into the most powerful game on the high
machines, which have a more substantial prize of £500
street. Whereas arcades and bingo halls were going out
and a bigger stake of £2 and these are extremely popular
of business and pubs were closing in every town, betting
shops were springing up all over the UK. Some streets
had several betting shops on the same street. Clearly,
to £100 in multiples of £10. These machines can only
something was not quite right.
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with players. But they are not allowed B2 machines,
which have the same prize but a much larger stake of up
Columns &
Talks
Machine categor y
Maximum stake
(from July 2011)
Maxim
(from J
A
Unlimited
Unlimited
B1
£2
£4,000
B2
£100
(in multiples of £10)
£500
B3
£2
£500
B3A
£1
£500
B4
£1
£250
C
£1
£70
D non-money prize
(other than crane grab
machine)
30p
£8
D non-money prize
(crane grab machine)
£1
£50
D money prize
10p
£5
D combined money and
non-money prize
(other than coin pusher or
penny falls machines)
10p
£8
(of which n
£5 may be
10p
£15
(of which n
£8 may be
D combined money and
non-money prize
(coin pusher or penny falls
machine)
2005 Gaming Act report
Obviously, these are purely recommendations and will not
necessarily ever become law, but they provide an interesting
insight into the way the UK industry is perceived and it will
In July, 2012, the Culture Media and Sport Committee
(the Government department responsible for gambling
undoubtedly inform future legislation. Somewhat bizarrely,
2005 Gambling Act. It provides a series of proposals for
FOBT machines and suggested that they get more. This
improving industry legislation, and was created as a result
was because it felt that the limit of 4 machines per shop was
of consultation from various interested parties.
encouraging the operators to open more shops in clusters.
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and amusement machines) released its report into the
the report concluded that betting shops did not have enough
Columns &
Talks
It was suggested that up to 20 FOBT machines could be a
Following this
possible solution.
backlash, it seems
unlikely that the
The amusement and gaming industry, although up in
new government
arms about the unfairness of FOBT machines in the past,
will introduce further
found themselves in a strange situation. The report nally
concessions any time
acknowledged that it was unfair for betting shops to have
soon. But whatever
these machines if adult gaming centres, which also have an
happens, the UK trade
18 and over policy could not have the same concession. So
association BACTA is
the Committee suggested that they be allowed the same
philosophical. “We are
Ŝ Labour’s Deputy Leader Harriet Harman claimed
that her party had made a “mistake” in allowing
FOBTs in licensed betting ofces when they had
been in power.
looking for parity,” said Leslie MacLeod Miller, explaining that
number of machines as betting shops.
if the machines were banned from betting shops at least there
Nick Harding, Chairman of the largest adult gaming centre
would be a level playing eld for adult gaming centres who
operator Praesepe commented, “Obviously this is excellent
are trying to compete on the same streets.
news that will (assuming it is implemented) go a long way
to leveling the playing eld. We will be discussing these
Machine Games Duty
recommendations with the Gambling Commission as soon as
we can.”
Apart from FOBT machines, the big area of concern for
arcade and machine operators has been over amusement
The report stated, “In the case of Adult Gaming Centres we
machine license duty. This was the fee that was payable
believe that they provide a controlled adult environment and
annually to operate all types of machines. The government
have robust access controls, as demonstrated by their low
has proposed to scrap this fee in favour of a tax on cashbox,
failure rate in the Gambling Commission’s test-purchasing
which will be called Machine Games Duty. In March, 2012,
scheme. We therefore recommend that Adult Gaming
The Chancellor George Osborne announced in the Budget
Centres are permitted B2 machines on the same basis as
that Machine Games Duty will be set at 20% at the higher
betting shops.”
level and 5% for machines with lower prizes. The lower rate
will apply to machines with maximum stakes of 10 pence and
The Backlash
maximum cash prizes of £8. There is no ability to net off
irrecoverable VAT and SWPs have been included.
However, these suggestions soon caused a backlash in the
press. FOBT machines have been blamed for an increase in
The 20% will be a blow to the industry as it is signicantly
problem gambling in the UK and have even been called “the
higher than the 15% that BACTA had asked for. But the
crack cocaine” of gambling. The idea that the government
biggest blow will of course be the VAT which has been
could be thinking about increasing the numbers of these
removed and which can now not be reclaimed on the
machines caused outrage in some quarters and a week
purchase of new machines. “This has effectively added
after the report there a television programme was aired that
20 per cent onto the cost of buying new machines,” said
criticized the machines and the report.
an industry source who added, “the fact that Category C
Labour’s Deputy Leader Harriet Harman claimed that her
20 per cent shows that the Government does not understand
party had made a “mistake” in allowing FOBTs in licensed
our industry or has chosen not to.”
machines were not given a rate somewhere in between 5 and
betting ofces when they had been in power, she went on to
say that the decision has
Impossible burden for arcades
ruined some peoples’ lives
Derek Petrie, President of BACTA says that the new tax will
be banned from betting
be an impossible burden for arcades, such as his own. “We
are trying desperately to ght MGD as it is going to tip some
arcades over the edge,” he says. “Of course it will suit some
casinos.
but not a lot and it will certainly close some arcades. For the
G
S
shops, claiming that
they are better suited to
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Ŝ Fixed Odds Betting Terminals (FOBT) can
only be sited in licensed betting ofces.
and called for FOBTs to
Columns &
Talks
Treasury to claim that MGD is revenue neutral, they clearly
were realised by
have awed research.”
some when Bell-Fruit
“Take an FEC like mine,” he adds. “We will have two levels
weeks later that they
announced just a few
of MGD – one at 20% and the other at 5% and then we have
were introducing a new
the other machines like cranes, redemption and novelties
system on their reel-
which carry on as before. That’s three different tax levels
based machines which
– three sets of tax returns. And the VAT situation is just the
would involve a dongle
nal straw – it adds 20% on the cost of machines overnight.”
containing game,
which would then need
So it has been a difcult year for the industry and the
to be renewed on an
manufacturing sector has obviously been hit hard as
annual basis. Bell-Fruit
well. With up to 6 pubs closing a week at the height of the
claimed that the current
recession, the market for the traditional fruit machine, also
system was unworkable
known as AWP or Category C machine was probably hit the
for manufacturers and
hardest.
meant they could not
make sufcient prot.
Sole supply source raised concerns
Ŝ Derek Petrie, President of BACTA says
that the new tax will be an impossible
burden for arcades, such as his own.
Some operators, such as the Independent Operators
Association felt there had been insufcient consultation
There was shock back in January, 2012, when Barcrest
before the announcement. Only time will tell whether
announced that it would no longer make the traditional reel-
this system proves to be successful for those
based machine that had been the backbone of its success
concerned.
for many decades. Barcrest’s new owner US giant Scientic
Games preferred for the company to focus on digital games
and the various new and emerging markets.
Authority aims to create
healthier market
A month later, the UK’s remaining major reel-based
Explaining the background to and rationale for the
manufacturer for the pub market, Bell-Fruit Games was
changes, John Austin said: “Our ultimate aim is to
the target for a takeover by the massive Austrian group
create a healthier market for everyone and to provide
Novomatic. Clearly, the fact that Barcrest was no longer
a foundation for the future development of gaming in
competing in this sector meant that Bell-Fruit was in a
pubs. The market in which we operate has changed
strong strategic position. The sale would include Gamestec,
dramatically. Whilst there has been a signicant
Mazooma Games and RLMS Sales, a large distributing
reduction in sales of Category C games, we have
company.
been faced with escalating costs of brand licensing,
development and testing and continued erosion of
The purchase of this
margins which has led to the withdrawal from the
group by Novomatic
market and in some cases the demise of once famous
took many months to
manufacturing brands.”
be nalized and was
only completed recently
“Despite these severe pressures we have remained
in July. It effectively
focused on new games, and have succeeded in
creates a manufacturing
delivering a signicant uplift in performance following
super group in the UK,
the introduction of new Cat C regulations in October
as Novomatic also owns
Ŝ Nick Harding, Chairman of the largest adult gaming
centre operator Praesepe.
Astra Games and Empire
2011. Our aim is to preserve employment prospects
not just at Bell-Fruit Games but throughout the supply
chain, which includes component and peripheral
led to concerns from some quarters that so much of the
device suppliers, transport companies, operators and
supply is coming from just one source. These concerns
many others spread throughout the country.”
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Games, which also manufacture gaming machines. It has
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All About
Shows
AAE 2012 Breaks New Records in All Areas
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The Asian Attraction Expo (AAE) 2012 was held from June 5~8 at
Hong Kong Convention and Exhibition Centre. According to the
274 exhibitors which made a new record. The prospects of the
lot of orders placed during the show. AAE did pretty well in recent
years due to the good performance of the Asian market. This
!"
and received praise from the industry.
Ŝ Jacky Hsu / Pauline Tsai
All About
Shows
Oriental colors added to
the show
equipment, theme
The opening ceremony was held in
park design, waterpark
between D and E zones, hosted by the Vice
facility equipment,
Lee, and attended by a lot of VIP guests
amusement equipment,
including president of IAAPA Chip Clearly
4D/ 5D motion theater,
and Chairman of the Board of IAAPA
simulation games,
Ronald Mack. Ronald Mack stated “The
edutainment video
rapid development of the theme park and
games, computer
software and system,
China, is obvious to all. With this reason,
we are here to offer a platform for attendees
facility, music game,
to know more about scenic spots and
kiddie ride, theme park
operators in Hong Kong; to discuss all kinds
related products and
of developments of products and services,
peripherals, among others. Due to
ł
in order to support the industry.”
the fact that the organizer’s marketing
strategy is focusing on the Chinese
Bigger exhibition scale
he Asian Attraction Expo
market this year, AAE 2012 returned
(AAE) 2012 was held on
to Hong Kong for this edition. With the
!"
June 5~8 at Hong Kong
language and geographical advantages
#$!
Convention and Exhibition
and convenience, the numbers of
6,300 square meters, and is divided into D
Centre. 274 exhibitors from 30
Chinese exhibitor and visitors went
and E zones. The D zone with bigger space
countries including Argentina, Australia,
and more booths attracted a lot of large
Austria, Belgium, Canada, China,
56 Chinese exhibitors, 17 Hong Kong-
attraction facility, waterpark facility, motion
Finland, France, Germany, Hong Kong,
based enterprises, and 6 Taiwanese
theater, laser tag, and theme park design
India, Indonesia, Italy, Japan, Korea,
companies participated this year.
exhibitors. A large machinery equipment
ł The opening ceremony began with the
traditional Chinese lion dance which is believed
ł DWI showcased various popular game
machines, which brought great effectiveness and
Latvia, Liechtenstein, Malaysia, Mexico,
New Zealand, Philippines, Russia,
Singapore, Spain, Switzerland, Taiwan,
Thailand, Turkey, UAE, UK, and the US
joined the show.
Exhibitors are mainly enterprises
large amusement park machinery
ł Tecway-Mecpower showcased dazzling
arrays of game machines and attracted a
ł Namco Bandai Games showcased
player’s favorite games: video car race
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involved in the following businesses:
ł
All About
Shows
ł A view of the game trial of “Pirate’s
$%&
'"
ł Taiwan-based Asia Amusement Machine
with a good reputation and a long history
ł Game Art showcased shooting games
)
exhibitor not only showcased their
about 60% of the opening day crowd. The
GAsia Amusement Machine Co., Ltd.: The
products, but also offered players a trial
'*'+"
Taiwan-based company mainly operates
on their thrilling facility, which captured a
came to the show, and among them, 3,200
as a manufacturer for kiddie rides, electric
large amount of attention from visitors.
were professional buyers. The numbers
cars, large park rides, and sport games.
of professional buyers, exhibitors, show
Asia Amusement showcased “Cute Animal
On the other side, due to its smaller
space, and visitors reached new highs for
Kiddie Ride—Cattle (A182)”, “Cute Animal
space, E zone had less crowds compared
all editions this year.
Kiddie Ride —Puppy (A184)”, and “Cute
Animal Kiddie Ride —(A181)”.
to D zone. However, exhibitors did
their best to get the show rolling by
presenting their eye-catching amusement
Exhibitors performed
their best
equipment. This three-day-event
GGame Art (Hong Kong) Limited: Game
Art manufactures coin-operated equipment
and a variety of amusement machines;
gathered buyers from all over the world
Most of the video game machine
specializes in kiddie rides, carousels, and
including China, Dubai, Hong Kong, India,
exhibitors presented physical products
medium-sized rides. Game Art presented
Indonesia, Israel, Japan, Korea, Kuwait,
and offered players free trials during
their kiddie ride “Hi Car” and shooting game
Macao, Malaysia, Pakistan, Philippines,
the exhibition, including music games,
“Fire Man”.
Singapore, Taiwan, Thailand, Turkey,
race car games, carnival games, body
GGame Plus Ltd.: Game Plus presented
UAE, US, UK, and the Middle East.
motion game machines, and kiddie rides,
its music game machine “V-DRUMS
etc. Besides, the oriental colors are
2012”, video game machine “Around the
The opening day attracted heavy visitor
pretty strong in this edition; other than
World”, “Basketball Fly”, and “Fishing
%
video game machines, a lot of Chinese,
Season”, sport and simulator game “MVP
seen in every corner of the centre, the
Hong Kong-based, and Taiwanese
Basketball”, crane machine “Pandora’s
popular booths were even overcrowded
companies showcased theme park
Box”.
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GG-Look Amusement Machine Co.,
second day was relatively quieter, at
products.
Ltd.: G-Look Amusement Machine is a
ł()*+.
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All About
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manufacturer of large attraction facility,
family rides. They showcased their
game machines, and so on. Their major
kiddie ride, edutainment game machine
redemption games ”Super Hacker”,
products are redemption machines “Live
equipments. They presented the video
“Ocean Hockey”, “Pong Pong Table”
Boxer”, “Juggle”, and “Naughty Lionet”,
game machine “Fishing Fun”, shooting
and “Fruit Splash”, its simulator “Super
music game “Hitting Master”, and video
game machine “Water Land”, crane
Hot Skiing DX”, and various types of
game “Funny Ball”.
machines “Wheel of Tickets” and “Rainbow
kiddie rides.
GZhejiang Guangqi Amusement
Wheel”, and kiddie ride “Ocean Prince”.
GUniversal Space Amusement (H.K.)
Equipment Co., Ltd.: Zhejiang Guangqi
GLS-Game Amusement Equipment
Ltd.: Universal Space launched all
is a professional manufacturer for
Company Limited: LS Game's major
kinds of kiddie rides, prize games,
mechanical toy, electronic toy, and
products are medium and large size
music games, and simulators. Exhibits
amusement facilities. Their products
machinery equipment, kiddie rides, and
including prize game “Tubin’ Twist”,
9
simulator and video game products. The
simulators “Crazy Speed”, “Mighty
electric-powered cartoon amusement
company showcased “Sea Horse & Pearl”
Moto”, and “Dirty Drivin’”, video games
equipment, large-scaled animal
and “Revolving Horse 6P”.
“Ice Age” and “Apple Frenzy”, and gun
amusement equipment, bumper cars,
GSealy Electronic Technology Co.,
shooting game “Pirate’s Hook”.
robot rickshaw, swing plane, cartoon
Ltd.: Sealy focuses on various animation
GYuehua Token Company: Its major
9
products such as its motion theater
products are “Cupronickel Token”,
>
“5D Cinema”, music game “Cool Music
“Brass Token”, “Mid-hole Token”,
GZhongshan Golden Dragon
Cube”, arcade game “Chaos Generation”,
“Quincunx Token”, “Edge-reeded
Amusement: Zhongshan Golden Dragon
amusement game machine “Big Bang
Token”, “Color Token”, “Aluminum
(or Dragon World International, DWI) is a
Hammer”, “Dinosaur Century” and “Crazy
Token”, “Embossed Token”, “Medal &
renowned gaming machine manufacturer
Bird”.
Souvenir Token”, and “Plastic Token”.
in China. Their product category includes
GTecway Development Co., Ltd.:
GZhongshan Guang Yang Amusement
carnival game machines, theme park,
Tecway-Mecpower is a Taiwan-based
Equipment Co., Ltd.: Zhongshan Guang
waterpark facilities, and simulators. DWI
manufacturer of entertainment products
Yang is famous for manufacturing
showcased the simulator “Super Speed”
which includes kiddie rides, redemption
carnival game machines, redemption
and “3D Top Speed City”, music game
games, bumper cars, big rides, and
machines, video game machines, music
machine “Top Star”, and gun shooting
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łSealy Electronic Technology became the ł Fwu-Long treasures the humanity and
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All About
Shows
łThe US-based Zebec has 20 years of experience
in the manufacture and production of waterpark
ł In the picture are visitors playing “Funny Ball”
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game machine “Friction”.
given attention and support to the show.
animated digital amusement. It is also one
GZhongshan Kingbarth Animation and
There were quite a lot of overseas
of the best developers and manufacturers
Amusement Equipment Co., Ltd.: The
exhibitors in this edition, below is a brief
of edutainment video game machines.
company's major products are arcade
introduction of the key exhibitors:
Cosmic showcased its music game “Rock
łA view of Malaysia-based Cosmic
"
& Roll”, “DJ Dynamic”, dancing machine
game machines, playground management
system, redemption machines, naughty
GBob’s Space Racers, Inc.: Also
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Car”, and sport game “OK Golf”.
games, and kiddie rides. Kingbarth
and reliable games with winning
GHankook Leisure: Korea-based
showcased “Dolphin’s Bike”, “Flexible
innovation; major products are large
developer and manufacturer of kiddie
Monkey”, and “Angeletball”.
amusement machines, shooting games,
rides, large machinery amusement
“Let’s Go Dance”, simulator “Crashing
GZhongshan Luck Amusement Co., Ltd.:
and theme park facilities.
equipment, battery car, small sized
The company's major products are kiddie
GAndamiro Co., Ltd.: Korea-
trains, waterpark equipment, Hankook
rides, bumper cars, battery cars, swing
based renowned edutainment game
Leisure showcased kiddie rides during the
machines, redemption machines, train
manufacturer Andamiro exhibited the
exhibition.
series, and large/medium-size machinery
sport game machine “Over The Top”,
GMP Group: Italy-based amusement
equipments. Exhibits included bumper
crane machine “Winner’s Ringer”, and
park equipment manufacturer MP Group's
bars, battery cars, and kiddie rides.
the edutainment video game machine
major products are kiddie rides, battery
“Teeter Totter Castle”.
cars, swing machines, customized dog tag
GCogan S.R.L.: Italy-based Cogan
machine, and shooting game machines.
specializes in cartoon characters' kiddie
GNamco Bandai Games Inc.: Japan-
AAE is seen as one of the important
rides such as the Hello Kitty series and
based video game enterprise Namco
platforms for companies who want
Tom & Jerry series.
Bandai exhibited 3D shooting game
"
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GCosmic Animation Entertainment Sdn
“DeadStorm Pirates” and the whole new
amusement market. Hence, a lot of
Bhd: Cosmic is involved in leisure and
simulator “Midnight Maximum Tune 4” at
enterprises from all over the world have
entertainment business, and focuses on
the show.
łUS-based Bob’s Space promotes
their products by displaying exquisite
ł G-Look Amusement Machine strives
to explore overseas markets and gained
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International exhibitors
All About
Shows
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Theme park related
categories
and construction, and operation
Style Tourism Design & Construction
management service in China.
is mainly involved in the business of
DMustar
the overall planning and design for
Lighting Corporation: Taiwan-
Other than arcade games, a lot of
based miniature LED light bulb producer
waterparks, theme parks, and other
exhibitors displayed theme park and
Mustar Lighting's products are mainly
large-scaled amusement parks. It also
waterpark related products at the
provided to theme parks, amusement
offers the investment and management
show. Below is a brief introduction of
rides, casinos, and hotels.
services.
the exhibitors from China, Hong Kong,
DNane Design Corp. Ltd: Nane is a
DSuzhou Fwu-Long Amusement
and Taiwan:
professional group of people who are
Equipment Co., Ltd.: Fwu-Long is a
devoted to museum exhibition hall
professional enterprise specialized
DGolden
business, children occupation hands-
in the research and development,
Equipment Co., Ltd.: Golden Horse
on exhibit/display, 3D/4D theater,
production and marketing of amusement
has been in the industry for over 28
DF (Degree of Freedom) simulation
equipment. Fwu-Long displayed their
years, self developing and producing
platform, and interactive multimedia
aqua paddle boat, bumper car, and
Horse Amusement
bumper cars, carousels, super swings,
development.
bumper boat.
DShenyang Chuangqi Amusement
DZhong Wei World Arts (Beijing)
and giant wheels. Golden Horse is
Equipment Co., Ltd.: Shenyang
International Cultural Developing Co.
also involved in theme park design,
Chuangqi is mainly involved in the
Ltd.: Zhong Wei World Arts is mainly
planning, and construction.
business of water activity equipment,
involved in the business of theme
DGuangzhou Haisan Entertainment
theme park design, large machinery
park design, planning, and overall
Technology Co., Ltd.: Guangzhou
facility, and bumper cars. They
construction.
Haisan is a water park equipment
showcased bumper cars and water
DZhengzhou Wolong Amusement
manufacturing company involved
activity equipment at the exhibition this
Equipment Co. Ltd.: Wolong is one
in waterpark project planning,
year.
of the top manufacturers in China
designing, equipment manufacture
DShenzhen
and installation, view design
& Construction Ltd.: Shenzhen Red
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specializing in designing, developing,
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ł The leading token manufacturer in China
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Red Style Tourism Design
ł
All About
Shows
ł Lappset from Finland presented Crazy Birds
Activity Parks and its related products at the
ł Andrew Lee stated that one of the features of
AAE 2012 is plenty of oriental colors added to
ł The world renowned bowling ball manufacturer
Qubica AMF has products distributed all over
The show space, exhibitor, and visitor
Animation Entertainment Sdn Bhd
"
numbers of AAE 2012 is the best
Managing Director Hng Ban Choon
media.
performance of all editions. The
pointed out “The AAE trade effect is way
]
better than it used to be. Our simulators
Moreover, AAE 2012 attracted quite
show’s future. Mr. Andrew Lee stated
received a fairly large response,
a number of 4D/5D motion theater
“AAE has always been one of the most
especially the “OK Golf”, it has been
exhibitors which were welcomed by a
important amusement and attraction
inquired about by a lot of buyers.
large amount of visitors, meaning the
shows in Asia. We added oriental
Moreover, during the show, we received
3D imaging technique is going to lead
colors to this edition, such as the
a lot of orders. Cosmic will continue to
the wave in the amusement and leisure
lion dance at the opening ceremony
participate in AAE 2013 in Singapore.
industry. Also, other overseas exhibitors
and Chinese interpretation in every
We are going to show the world the
were US-based Showcan Entertainment
conference.” He also commented on
economic develop strength of Southeast
and SimEx-Iwerks, Canada-based
the show's effectiveness, saying “This
Asian countries.”
Triotech Amusement, Belgium-based
year’s performance way passed the
nWave Pictures S.A. and Alterface S.A.,
previous editions, and this is what we
The AAE 2012 closed successfully.
Korea-based ARGIC (Advanced Arcade
are happy to see. Usually, companies
With IAAPA’s different marketing
Game Regional Innovation Center),
tend to make product launches at
strategy every year, we see the strong
Simuline Inc, and Redover Co., Ltd.,
IAAPA in the US, however, lots of
^"
China-based Dalian Betop Multimedia
companies decided to do it at AAE
that this force will bring the industry to
Technology Co., Ltd., Russia-based
this year. From this, we could tell that
another new chapter. Furthermore,
Trans-Force Ltd, and Germany-based
the economy in Asia is fast growing,
the strong development potential in
Simtec Sytems GmbH.
and the industry has pretty high
Southeast Asia which cannot be ignored
expectation on it.”
will be showed at the AAE 2013. AAE
ł In the picture is a view of Game Plus
2013 will be held on June 4~7 in Marina
Bay Sands, Singapore.
The Malaysia-based Cosmic
ł(#'.
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ł The cashless system companies Embed and Intercard are known for their technology and
S
Asia will lead the
industry development