team manual - Team Aquaphor

 Dear Team Aquaphor Ambassador, Congratulations and welcome to the 2013 Team Aquaphor! You have aligned yourself with a brand that has a strong history in skin care and well-­‐being, and who shares your passion for fitness and excellence. Based on your stories of athletic accomplishment and sphere of influence, we are very proud that you will be representing our brand in 2013. As a Team Aquaphor member, we look forward to hearing about your results and accomplishments and encourage you to share your successes with us. We love receiving photos of team members wearing their apparel while training, competing at races and sampling at events, so please send LOTS of pictures and share your stories in your monthly communications with us. Now that your sponsorship has officially begun, take some time to review the contents of this manual. This will be your go-­‐to-­‐resource for everything regarding the sponsorship. Inside you’ll find valuable information pertaining to brand/product information, media/PR kit, and details on how the sponsorship works. In addition, there is information about how to submit reports, pictures and testimonials. Please note that athletes are required to submit race results and testimonials throughout the season. As an official team member you will receive a monthly eNewsletter providing team updates, sponsor information and athlete features. We will also share information about Aquaphor’s involvement in local events. The majority of our team communication will be done via e-­‐mail, so please be sure that we have a working e-­‐mail address that you check frequently. Please save [email protected] in your contacts so that these e-­‐mail messages are not blocked. If your e-­‐mail address changes, please notify us as soon as possible at [email protected] We look forward to a fun and full race season! Good Luck in 2013! Alana McHugh Team Aquaphor Ambassador Program Manager 1
Table of Contents Sponsorship Information 3 Team Goals 4 Athlete Checklist 5 Endurance Races 6 Product Sampling 7 Social Media Guidelines 8-­‐9 Photography Tips 10-­‐11 Team Apparel 12 Apparel Exchanges 13 Apparel Exchange Form 14 Active Advantage 15 Aquaphor® Product Information 16-­‐19 Team Support and Contact 20-­‐21 Appendix: Product Fact Sheets 22-­‐26 2
Team Aquaphor Sponsorship Information Summary: Team Aquaphor is a band of 200 unique runners and triathletes who possess a strong passion for their sport and are dedicated to not only representing Aquaphor in their races, but as brand ambassadors in their local communities and daily lives. Each team member will have: • 4 -­‐ 6 races in their event calendar between May and December 2013 • A proven passion for their sport • An enthusiasm for sharing training tips and brands they stand behind • A high level of community involvement and interaction Timing: The sponsorship will run from May through December, 2013. Athletes who complete all of their requirements and continually exceed expectations for the brand will receive preferential selection for future sponsorships. Benefits: • Branded tech tee and hat or visor • High end apparel for training and racing in your primary sport of competition • Manual with all the information you’ll need for the sponsorship • Aquaphor Samples and Coupons for you and your peers to enjoy • A new group of training teammates and friends • Team management at ACTIVE dedicated to helping you succeed • Pride of representing a company and product in which you believe So now is the time! Get out to your local health club, sign up for a marathon, participate in a local 5K, and start doing all you can to spread the word about Aquaphor. Congratulations again on making the team! 3
Overall Team Goals We call it “Team Aquaphor” for a reason. As a unit we’ll strive to increase awareness of Aquaphor products by sharing the Aquaphor brand story with your endurance community and social networks. Team Aquaphor 2013 will be successful if there is an open line for communication between you and the Management Team. We are here to support you and to make your experience as a Team Aquaphor sponsored athlete a rewarding, fun and exciting opportunity. The five overall goals of the program are: • Compete in 800 or more races/events (4 -­‐ 6 per ambassador) • Distribute 100,000 samples to potential consumers (approximately 500 per athlete) • Educate friends and fellow athletes on the benefits of Aquaphor products • Inspire and motivate others with successful training tips and relevant accomplishments • Encourage product usage amongst your networks • Drive consumers to the Aquaphor website and Facebook page o www.aquaphorhealing.com o www.facebook.com\AquaphorUS Individual Requirements: In order to reach the team goals, each ambassador must meet their individual requirements. I trust many, if not all of you, will far exceed them. • Attend One (1) Mandatory training call • Complete at least 4 endurance or community events in your branded apparel • Submit recap reports for each race, event, and sampling you complete • Distribute 500 Aquaphor samples at races, while training, and during community events • Speak to your athletic, community and social networks about Aquaphor and the benefits • Proudly wear your Aquaphor branded apparel when applicable (training, racing, and during everyday activities) • Actively join and participate on the Aquaphor brand Facebook page • Complete Mid-­‐Program and Final Program Surveys 4
Athlete Checklist You must complete all your Team Aquaphor requirements before December 31, 2013! ¨ Attend Mandatory Training Call (prior to representing Aquaphor for 2013) ¨ Join Aquaphor Social Media sites (more on page 9) ¨ Complete Race # 1 ¨ Submit Race # 1 Recap ¨ Complete Race # 2 ¨ Submit Race # 2 Recap ¨ Complete Race # 3 ¨ Submit Race # 3 Recap ¨ Submit Product Sampling/Feedback Forms throughout the sponsorship ¨ Participate on the Aquaphor Social Media sites throughout the sponsorship ¨ Complete Mid-­‐Program Survey ¨ Complete Race #4 ¨ Submit Race #4 Recap – No later than December 15, 2013 ¨ Complete Post-­‐Program Survey by December 31, 2013 ¨ Have a Blast with the Sponsorship!!! Questions, Comments, Concerns? Email [email protected] 5
Endurance Races As a 2013 Team Aquaphor Athlete you are required to complete at least four (4) endurance events before December 15, 2013. After each race, you’ll need to submit a recap form telling us how well you did, how great you felt and how the team apparel works out. We also want to hear feedback you received from the crowd regarding the Aquaphor brand and its products. It is your eyes and ears that tell us what people say about Aquaphor’s products, packaging and benefits. Be sure to let us know if you receive any media attention! We love to see you out there getting the recognition that you deserve! Each week, we’ll compile your feedback and send it to Aquaphor to implement into their marketing strategies and product development. You can find the link to submit product sampling reports on the Team Reporting site: http://aquaphor.ambassadors.active.com/ User: aquaphor Password: 2013aquaphor * Log in details are case sensitive Submit your recap within 48 hours of the event so the details are fresh in your mind and you don’t forget cheers like “Go Aquaphor, Go!!” Sample Recap Questions: 1. Event Details: (Name, Type, Location, Distance (if applicable), # of Participants) 2. Your Performance: (Overall Result, Aquaphor Feedback, # of Giveaways) 3. Photos: (Of You In Action, In Your Apparel, With Friends) Races are usually more fun when you have a running buddy, so share your race calendar with teammates so they have the opportunity to join you at the start and/or finish line. Team Aquaphor’s Shared Google Document to post and view the race lineup for 2013: Team Aquaphor -­‐ 2013 Races -­‐ Shared Document 6
Product Sampling As a member of Team Aquaphor, you have the chance to distribute 500 product samples to your athletic and social networks within your local community. These Aquaphor tubes are meant for personal use as well as distribution at local races, training sessions, the gym and community events. Here are some tips to help you choose the best way to distribute your samples: • 1:1 Sampling opportunities between you and your peers •
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Creative sharing opportunities that you encounter to support Aquaphor (training sessions, running club meetings, local swims, etc) Distribute product samples to athletes and peers in your community Photos showing the distribution of samples Feedback/testimonials on Aquaphor product Product Sampling Report: Once you’ve received a decent amount of feedback, you should submit a product sampling activity form. You will need to submit at least (1) report before December 15, 2013. You can find the link to submit product sampling reports on the Team Reporting site: http://aquaphor.ambassadors.active.com. Remember, you are the eyes, ears and face of the program. Let people know that their opinions and experiences will be heard. Sample Recap Questions: 1. Event Details: (Date, Location, # of Samples, # of Participants and Summary) 2. Aquaphor Product Feedback (Comments, Questions, Concerns and Reactions) 3. Photos: (Of You, Of the Participants, Of the Location, Of the Samples) 7
Social Media (Facebook, Twitter, Blogs, Forums, etc.) In an effort to raise general awareness of Aquaphor products, Team Aquaphor athletes should help spread the word about Aquaphor via personal websites, Facebook pages and Twitter. Aquaphor’s social presence was established in November 2011, on Facebook, Twitter and YouTube. •
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http://www.facebook.com/AquaphorUS http://twitter.com/AquaphorUS http://www.youtube.com/AquaphorUS As a member of the 2013 Team Aquaphor, it is expected that you are an active member of the community, posting on the Aquaphor Facebook Timeline with interesting information about your training and races (training stats, times and intervals). You can engage with the brand on both Facebook and Twitter, asking questions, answering fan concerns and posting fun news from Team Aquaphor. You’re already out there racing, sampling and spreading the word in person, so why not share your story online? Post some photos of you in your Aquaphor gear on the Aquaphor Facebook page (http://www.facebook.com/AquaphorUS ) and encourage your teammates to join you at a local race. Invite your friends and family to become fans online to follow your activities. Post a Aquaphor web link on your personal pages so your friends and family can check out the company that’s become so integral to your racing life. Your comments should be of a positive in nature, but should you have any issues or concerns with the product/brand, please contact us directly to express those concerns. We are here to support and assist you. Airing of grievances may result in removal from the program. The Aquaphor Facebook Page is designed to be a fun community where members can engage in respectful and encouraging conversation. We expect our visitors to respect fellow members and Facebook’s posting guidelines. We are committed to creating a community that encourages opinion sharing that also reflects Aquaphor’s values, including respect, dignity, rights and property of others. In addition to that, we expect you to follow the Aquaphor House Rules (listed in the About section) and understand that Aquaphor still reserves the right to remove any content deemed inappropriate by the brand team. Dos and Don’ts •
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DO “Like” Aquaphor US Facebook page and follow the Aquaphor Us Twitter handle. DO use the “@” sign to tag the page in Facebook posts on your own page. DO post directly on the Facebook Timeline. DO tweet to @AquaphorUS. Try not to start the tweet with @AquaphorUS. Placing the tag somewhere other than the beginning makes the tweet visible to all your followers, instead of just the ones that follow @AquaphorUS. DO utilize the hashtag “#TeamAquaphor” in tweets about training and races when appropriate. •
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DO keep posts appropriate with no vulgar language. DO share training stats with the community. DON’T be shy! We love to hear from you, and will actively retweet and respond to your messages. DO come to us with ideas on how to continue to promote Team Aquaphor in the social space. We love to hear your ideas! DO share with us any news stories or Blog posts you find about Team Aquaphor. If we are able to share these exciting articles we will! IMPORTANT: FTC regulations require that in every social media post and interaction you disclose that you are sponsored and received product for free. Here are a few examples of ways to incorporate this information into your social interactions: § “Aquaphor sponsors me in my endurance events. Such an honor to represent a brand I love and know that is helping me!” § “Aquaphor really got me through my race today! #NoChafing # Aquaphor 9
Photography Brand Guidelines Photos showcase your activities, highlight your achievements and provide exciting new website content. Let’s start developing good habits right away. § The photo must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement; § The photo must not contain brand names or trademarks other than that of Aquaphor; The photo must not contain images or artwork not created by entrant; § The photo must not contain material that is inappropriate, indecent, illegal, pornographic, obscene, vulgar, profane, violent, threatening, harassing, hateful, tortuous, defamatory, slanderous or libelous; § The photo must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; § The photo must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where the photo is created; and § The photo must not transmit anything that contains viruses or anything else that’s harmful. Types of images to capture: § Action photos of yourself training in your Aquaphor apparel § Photos of yourself distributing Aquaphor samples and coupons to your peers § Group photos with other Team Aquaphor ambassadors § Photos showing moments when you need Aquaphor products for races § Photos showing how and when you use Aquaphor products and any other Aquaphor brand related photos Photography Tips Team Aquaphor photos are paramount to the success of the program. Photos showcase your activities, highlight your achievements and provide exciting new promotional content. Let’s start developing good habits right away. 1. Share your experience: Photos say more than words. a. You on race day b. A podium finish c. Meet a teammate or group of people d. We love to see action shots – if possible, get pictures of you running, swimming or biking in your race e. Show us the weather, scenery, crowds, anything to help us be there 2. Sport your apparel: We want to see you rocking your gear with pride on and off the race course and in the community. 3. Showcase the product: Be sure to hold up the product and take group shots with the samples. 10
We want to see people enjoying the samples or coupons – and you in the shot decked out in your branded apparel. 4. Make it count: Photos are only as good as the clarity of the image. High resolution photos should always be your starting point. Avoid cell phone images, thumbnails, computer altered documents, etc. Types of images to capture: • Photos of you racing/training/participating in your Aquaphor apparel • Photos of you and of others enjoying and consuming the Aquaphor samples • And any other Aquaphor brand related photos 11
Welcome Kit Overview When you look good, you feel good. When you feel good, you race good. We’ve put together a great apparel package for the 2013 season that will ensure team members stand out amongst the crowd. As a Team Aquaphor Ambassador it is important that you wear branded apparel during training and at competitions. Wear your apparel with pride. Do not wear branded apparel during any activity that would jeopardize the integrity of or bring shame to the Aquaphor brand. This will result in immediate termination of the Athlete Agreement. You will receive the following custom branded gear: Starter Kit • Tech Tee (unisex sizing) • Hat or Visor • Samples/ Coupons • Full size product Apparel Kit • Primary Sport Top and Bottom Aquaphor (*Primary Sport Options: Running or Triathlon) • Casual Jacket Additional Items for Purchase: Active has designed other endurance apparel items that you may be interested in purchasing from the online store, specifically set up for Team Aquaphor. 12
Apparel Exchanges Please note that online store purchases will not be eligible for exchange or return. All sales are final. So, be sure to take your measurements and use the size charts to the best of your ability. It is very important that you reference the size charts provided in the storefront. Exchanges will be very limited for Apparel Kit items and will be first come first serve. Please make your sizing selections carefully. Again, it’s very important that you review the size charts before placing your size order. Exchanges will not be offered on Starter Kit items (ie. Unisex tech tees, hat/visor). Please do not send these in with Champion System apparel items. Exchanges will be offered for Apparel Items only. • Exchanges will be processed on a first come basis and will be capped after we hit our quota. • Exchanges will be processed for 4 weeks only (after kits are delivered). • Size exchanges only, there will be no cross item exchanges. • Be sure to try on everything as soon as you receive your kit. • Exchanges are limited to the 3 items in the sponsorship kit, so don’t try to send in your tech-­‐t or hat/visor! • Active is not responsible for shipping costs from the athlete to the apparel exchange destination. However, Active will cover the shipping costs from the apparel exchange destination back to the ambassador. We will ship the item(s) out within 4 weeks (items are not held in inventory so any exchange request will need to be produced). Please do not call/email asking for expedited delivery – this timeline is not flexible. Online store purchases will not be eligible for exchange or return. All sales are final. Again, take your measurements and use the size charts to the best of your ability. 13
Apparel Exchange Form If your gear does not fit and you would like to exchange it for another size, please fill out this form and ship the apparel and form to: Champion System Attn: Evan Kaylin / Team Aquaphor 218 Richardson Street Brooklyn, NY 11222 718-­‐383-­‐8855 Apparel exchanges are on a first-­‐come, first-­‐serve basis and will be capped after we hit our quota, so be sure to mail in your exchange as soon as possible. Athlete Name__________________________________________________________ 1st Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested_____________________________ 2nd Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested______________________________ 3rd Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested______________________________ Return Mailing Address (No PO Box) All shipments are sent FedEx Ground, Signature Required. All packages must be signed for before they are delivered Street Address: ___________________________________________________________ City: _______________________________________________________________________ State: _______ Zip: _______________ Phone: _________________________________ 14
Active.com Advantage Membership As an official sponsored athlete, you will receive special discounts through our Active.com network of official team partners. Partner offers are for sponsored athletes only, unless otherwise indicated*. We would like to welcome you with an exclusive 50% discount on Active.com Advantage, the premium membership of Active.com. The membership gives you access to exclusive deals and discounts that are tailored for your active lifestyle. The benefits are unique and are not available on the open market. Here are some of the key benefits available to Advantage members: • Save up to $10 on each of your Active.com event registrations • Get members-­‐only discounts on gear and events • Access to free training plans, event entries, prizes and more! Visit us at: http://www.active.com/MembershipDiscount to get your discounted membership today. Use Coupon Code: AQUA50 * You must use this link to redeem your discount codes are monitored; please do not share these codes 15
Aquaphor® Healing Ointment Product Information Cross the finish line without the chafe, chap or blisters Aquaphor’s unique formula prevents chafing by forming a protective barrier against the friction caused by sweaty clothing and/or skin rubbing together. Packed with petrolatum to soothe and protect, plus moisturizing ingredients like panthenol and glycerin, Aquaphor knocks out irritation before it starts. Dermatologist Recommended Aquaphor has been recommended for over 20 years by doctors and pharmacists for fast, effective relief of very dry, chapped and irritated skin. They trust it because it’s free of any preservative and fragrances. It’s non-­‐irritating, even on sensitive skin. Skin care that goes the distance Aquaphor protects to help heal skin. Trust it for all the following: • Help prevent chafing and blisters • Moisturize very dry skin and smooth cracked heels • Help heal chapped lips • Soothe irritated, chapped skin • Protect minor scrapes and cuts to help enhance healing • Soothe a red, irritated nose that’s been blown once too often • Protect skin from wind and cold Why Aquaphor? Aquaphor creates a breathable barrier against friction. Because it forms a semi-­‐occlusive breathable barrier, it allows air to reach the skin while holding in vital moisture. What’s in Aquaphor? Aquaphor doesn’t contain unnecessary ingredients or additives that can sometimes be irritating and slow the healing process. Aquaphor’s essential ingredients are carefully chosen to protect the skin to support its restorative processes. Petrolatum and mineral oil both work to protect and condition the skin by creating a protective film that helps retain moisture within the skin; Lanolin alcohol helps replenish essential lipids (fatty acids) to restore smooth, healthy skin; Panthenol (Pro Vitamin B5) helps promote healing; Glycerin helps attract moisture to the skin to soften and moisturize; Bisabolol is a chamomile essence that helps soothe irritated skin. For more information Visit www.AquaphorHealing.com for additional information on product attributes. 16
Frequently Asked Questions Q: What’s the difference between Aquaphor and Vaseline Petroleum Jelly? In a comparative study, runners preferred Aquaphor over Vaseline. They particularly preferred that it was less greasy and more quickly absorbed by the skin. Key differences: •
Petroleum jelly is just petroleum jelly. Aquaphor has additional ingredients so it creates a better barrier on the skin to keep skin protected, moisturized and to help it repair itself. •
Petroleum jelly completely coats the skin and does not let it breathe. Aquaphor is semi-­‐
occlusive to let the air pass in and out to help with the healing process. •
Petroleum jelly also traps sweat, Aquaphor does not. •
Aquaphor has other moisturizing and conditioning ingredients (lanolin alcohol and panthenol) so you can use it before the race to prevent chafing and after to protect to help heal cracked irritated skin. Q: Is Aquaphor like “Body Glide”? Body Glide is in a “stick,” like a deodorant. Aquaphor is an ointment that is more easily applied between the toes and groin area. Body Glide contains Vitamin E which irritates some people’s skin. However, if you have had good luck with it, we would not want you to change to Aquaphor for this race. Maybe you can try it another time for chafing. But, definitely use Aquaphor on your chapped lips and on your dry, cracked skin. If you do end up with chafed, irritated, blistered skin after a race, use Aquaphor to soothe and protect to help heal your skin. Q: Is Aquaphor water-­‐proof? No. It is water soluble, as is petroleum jelly and Body Glide. Q: I am a triathlete. Can I use Aquaphor under my wetsuit? Yes. Although Aquaphor is petrolatum-­‐based, it would take years of daily use to breakdown the thick latex or neoprene material in a wetsuit. Q: Will Aquaphor last the whole race? Yes, but put a lot on your skin. Whether it lasts the whole race depends on many individual things: how fast you run; body type (are there areas of the body where lots of skin is rubbing together?); clothing material (cotton gets very heavy and soaked with sweat and this creates friction with the skin. If petroleum jelly has lasted for you the whole race, Aquaphor will too. Q: Will Aquaphor stain my clothes? If you notice a stain, just soak the spot with a laundry pre-­‐wash stain treatment and wash as you normally would. Q: Where can I buy Aquaphor? You can purchase Aquaphor in the skincare / moisturizer section of any food store, drug store or mass merchandiser. Q: How much does it cost? Aquaphor costs about $5 to $6 for a 1.75 oz. tube. 17
Aquaphor Products: See Appendix for full product fact sheets. Aquaphor Healing Ointment is available in a variety of convenient sizes so you are able to have it with you throughout the day and help ensure your skin is in the best shape for your training and races. Here are some examples: Dual Pack Be prepared to help alleviate uncomfortable chafing and bothersome blisters by carrying this convenient travel size in your pocket on long runs or bike rides and during races. Also great to carry in a briefcase, purse or put in your child’s backpack for dry, cracked irritated skin. 1.75oz tube If you are going to the gym, or headed to the start of a big race, make sure to throw this tube into your bag. To ensure a more comfortable race, don’t forget to apply Aquaphor under sports bras, around shorts waistbands, on toes and blisters, or other areas of chafed or chapped skin. This will help prevent any skin discomforts from slowing you down! Jar After a long exhausting but exhilarating day of racing, give your skin a big thank you by applying Aquaphor to dry, cracked or irritated spots on your body before you get into bed. Your toes and irritated blisters will love you and be that much more ready to hit the pavement sooner. The jar is the perfect size for your bedside table or bathroom. 18
Lip Repair Aquaphor Lip Repair, which is a formula specifically designed for lips. It immediately soothes chapped lips and provides long-­‐lasting relief. You can find it in the Lip Care aisle of food stores, drug stores or mass merchandisers. NEW! Aquaphor Lip Repair + PROTECT with Broad Spectrum SPF 30 Sunscreen NEW! Aquaphor Lip Repair + PROTECT with SPF 30, from the #1 dermatologist-­‐recommended lip brand, effectively relieves dryness and soothes chapped lips while protecting against UVA/UVB rays – the lip therapy that works wonders just got better! 19
Team Support and Contact As a Team Aquaphor member you have a number of outlets to help you succeed: 1. Teammates: You have 199 other teammates wearing the same apparel and spreading the word about Aquaphor. Feel free to reach out to them to train, race or sample together. 2. Reporting Site: Team Aquaphor has its very own reporting site! Here you will be able to access team documents, reporting forms, and more! Visit your Reporting Site at: http://aquaphor.ambassadors.active.com/ Username: aquaphor Password: 2013aquaphor Log-­‐on today to get started! (Note: username and password are case sensitive) 3. Team Aquaphor Management: Team Aquaphor athletes have a management team dedicated to ensuring each athlete successfully meets their requirements. Please reach out with any comments (you’re enjoying the experience), questions (did you submit all your recaps?) or concerns (you recently developed an injury and are unable to complete the requirements). Our office is open Monday – Friday from 9 a.m. – 5 p.m. PST. We will try our best to respond to your emails and phone calls within 72 hours. We love hearing from our Ambassadors! Don’t hesitate to contact us for any reason throughout the program. Contact Us Email: [email protected] Team Aquaphor Management ACTIVE Network 10182 Telesis Court San Diego, CA 92121 Phone: 858-­‐652-­‐6129 20
Remember, we are here to support you as much as possible and will try our best to answer your questions, comments and concerns within 72 hours Monday through Friday 9-­‐5 PST. We cannot wait to see what you bring to the 2013 Team Aquaphor sponsorship. Best of luck this season, Team Aquaphor 2013 Management About Team Aquaphor: Team Aquaphor, presented by the official sponsor Aquaphor, is a sponsored athlete program developed by the Active Network Promotions, a full-­‐service, integrated marketing and consumer promotions agency. A division of The Active Network, Inc., the agency helps sponsors get their brands in front of millions of active consumers across the country through peer-­‐to-­‐peer marketing by amateur endurance athletes. The role of these athletes is to promote their sponsors by wearing branded apparel and using and promoting the sponsors’ products during workouts and competitions. From running and cycling to triathlons and swimming – the dedicated athletes of Team Aquaphor do it all and consistently take top honors in racing events both nationally and abroad. Their success is due in part to their use of Aquaphor. For more information about Aquaphor, visit www.aquaphorhealing.com About Active Network -­‐ Promotions Active Network – Promotions is a full-­‐service, integrated marketing and consumer promotions agency and division of The Active Network, Inc., helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Network -­‐ Promotions direct access to the active consumer market, through the resources of The Active Network, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-­‐yield, integrated marketing platforms with a portfolio of services that includes event and mobile marketing; brand sampling; database marketing; peer-­‐to-­‐peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing; strategic consultation and more. Active Network -­‐ Promotions was ranked among the top-­‐ten fastest growing promotions agencies in the nation by PROMO Magazine. Headquartered in San Diego, with offices in Boston, New York and Huntington Beach, Calif., the agency serves a client base that includes Unilever, Timex, Kraft Foods Inc., and Choice Hotels International, among others. 21
Appendix: Product Fact Sheets 22
ATHLETE FACT SHEET
Aquaphor Healing Ointment
Aquaphor – a gentle and effective formula recommended by dermatologists, pediatricians and pharmacists – is an
essential multi-purpose ointment that every athlete should make part of his or her training regimen.
Clinically Proven To:
Protect, prevent and help heal dry, cracked or irritated skin
Why Use It:
Don’t let raw, cracked skin slow you down – go the extra mile with the comfort of
Aquaphor!
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Skin Benefits:
Before a run, bike or swim, help prevent uncomfortable, irritated, chafed skin
that can result from saddle burn, rubbing and friction with a thin layer of
Aquaphor Healing Ointment
During intense activities, it works to protect vulnerable skin from friction,
burns and blisters
After workouts, it soothes and helps to heal dry, irritated skin
Aquaphor Healing Ointment prevents and relieves dry, chapped or irritated skin:
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Prevents chafing and relieves uncomfortable blisters
Protects and helps heal chapped lips and skin from wind and cold
Moisturizes and softens very dry, cracked skin
Smoothes dry cuticles and softens chapped heels
Helps protect cuts and burns for faster healing
Soothes painful, red, runny noses
Free of fragrances and preservatives, so it’s safe for sensitive skin
Key Ingredients:
Petrolatum to protect skin, Mineral Oil, Lanolin Alcohol and Glycerin to
moisturize, Panthenol to condition, and Bisabolol (chamomile essence) to soothe.
Availability:
Aquaphor Healing Ointment is conveniently available at all food, drug and mass
merchandisers nationwide – find it in the moisturizer aisle!
Price:
S.R.P. $5.49 for 1.75 oz tube and .35 oz twin pack (tubes)
S.R.P. $8.49 for 3.5 oz jar
S.R.P. $16.99 for 14 oz jar
Contact:
Emily Favret
PMK*BNC for Aquaphor
212.373.6107
[email protected]
For more information on Aquaphor, visit www.AquaphorHealing.com, follow @AquaphorUS on Twitter or visit Facebook.com/AquaphorUS
FACT SHEET
Aquaphor Healing Ointment
Aquaphor – a gentle and effective formula recommended by dermatologists, pediatricians and pharmacists – is an
essential multi-purpose ointment that every family should make part of their skincare routine.
Clinically Proven To:
Help promote healing and restore smooth, healthy-looking skin
Why Use It:
Aquaphor Healing Ointment protects extremely dry, chapped, cracked or irritated
skin and helps enhance skin’s natural healing process
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Prevents chafing and relieves uncomfortable blisters
Protects and helps heal chapped lips and skin from wind and cold
Moisturizes and softens very dry, cracked skin
Smoothes dry cuticles and softens chapped heels
Helps protect cuts and burns for faster healing
Soothes painful, red, runny noses
Free of fragrances and preservatives, so it’s safe for sensitive skin
Protects skin after cosmetic procedures
Seven Key Ingredients:
Aquaphor Healing Ointment’s unique fragrance, preservative and dye- free
formula contains only seven ingredients, minimizes irritation and is ideal for
sensitive skin:
 Petrolatum – A recognized OTC active ingredient acts as a skin protectant
 Mineral Oil, Ceresin and Lanolin Alcohol – A combination of emollient and
skin conditioners that forms a unique skin barrier
 Glycerin – A humectant and skin conditioner that moisturizes and hydrates
the skin
 Panthenol (pro-vitamin B-5) – A skin conditioning agent that helps support
skin barrier repair
 Bisabolol – Derived from chamomile, helps soothe the skin
Availability:
Aquaphor Healing Ointment is conveniently available at all food, drug and mass
merchandisers nationwide – find it in the moisturizer aisle!
Price:
S.R.P. $5.49 for 1.75 oz tube and .35 oz twin pack (tubes)
S.R.P. $8.49 for 3.5 oz jar
S.R.P. $16.99 for 14 oz jar
Contact:
Emily Favret
PMK*BNC for Aquaphor
212.373.6107
[email protected]
For more information on Aquaphor, visit www.AquaphorHealing.com, follow @AquaphorUS on Twitter or visit Facebook.com/AquaphorUS
FACT SHEET
Aquaphor Lip Repair
Clinically Proven To:
Soothe and relieve dry, chapped lips
Product Benefits:
Aquaphor Lip Repair, the #1 dermatologist-recommended lip brand, effectively
relieves dryness and soothes chapped lips – it’s lip therapy that works wonders!
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Key Ingredients:
Provides immediate and long-lasting relief for dry lips
Seals in moisture and prevents dryness
Provides soothing comfort for chapped, cracked lips
Visibly improves the condition of lips
Fragrance-free, preservative-free, dye-free, so it’s appropriate for sensitive
lips
Scientists carefully selected each ingredient for their moisturizing and
conditioning properties:
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Shea Butter – A natural oil high in skin nourishing fatty acids helps increase
suppleness and elasticity for a soft, healthy appearance
Glycerin – A humectant and skin conditioner that moisturizes and hydrates
Castor Seed Oil – Another source of essential fatty acids that moisturizes,
soothes and protects
Vitamins C and E – Anti-oxidants help neutralize free radicals
Panthenol (pro-vitamin B-5) – A skin conditioning agent that increases
moisture and helps skin barrier repair
Bisabolol – Derived from chamomile, soothes lips
Availability:
Aquaphor Lip Repair is conveniently available at all food, drug and mass
merchandisers nationwide
Price:
S.R.P. $4.49 for.35 oz tube
Contact:
Emily Favret
PMK*BNC for Aquaphor
212.373.6107
[email protected]
For more information on Aquaphor, visit www.AquaphorHealing.com, follow @AquaphorUS on Twitter or visit Facebook.com/AquaphorUS
FACT SHEET
NEW! Aquaphor Lip Repair + PROTECT
with Broad Spectrum SPF 30 Sunscreen
Clinically Proven To:
Immediately soothes and help heal severely dry lips. The broad spectrum sunscreen
formula helps protect against harsh UVA/UVB rays
Product Benefits:
NEW! Aquaphor Lip Repair + PROTECT with SPF 30, from the #1 dermatologistrecommended lip brand, effectively relieves dryness and soothes chapped lips while
protecting against UVA/UVB rays – the lip therapy that works wonders just got better!
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Key Ingredients:
Broad spectrum SPF 30 sunscreen formula helps protect against harsh UVA/UVB
rays
Immediately soothes and helps heal severely dry lips
Formulated for sensitive lips
Seals in moisture and prevents dryness
Visibly improves the condition of lips
Fragrance-free, preservative-free, dye-free – so it’s appropriate for sensitive lips
Scientists carefully selected each ingredient for their moisturizing and conditioning
properties:
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

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Broad Spectrum SPF 30 — Helps protect against UVA/UVB rays
Petrolatum – A skin protectant
Shea Butter – A natural oil high in skin nourishing fatty acids helps increase
suppleness and elasticity
Glycerin – A humectant and skin conditioner that moisturizes and hydrates
Castor Seed Oil – Contains essential fatty acids that moisturize, soothe and protect
Vitamins C and E – Anti-oxidants help neutralize free radicals
Panthenol (pro-vitamin B-5) – A skin conditioning agent that increases moisture
and helps skin barrier repair
Availability:
NEW! Aquaphor Lip Repair + PROTECT is conveniently available at all food, drug and
mass merchandisers nationwide beginning in July 2012
Price:
S.R.P. $4.49 for.35 oz tube
Contact:
Emily Favret
PMK*BNC for Aquaphor
[email protected]
For more information on Aquaphor, visit www.AquaphorHealing.com, follow @AquaphorUS on Twitter or visit Facebook.com/AquaphorUS