here. - Affinity

Circulation:
331 551
Readers:
712 000/day
Total reach:
1 202 000/day
Helsingin Sanomat has a trustworthy and appreciated
media surrounding which quarantees a unique and close
relationship with readers. Readers look forward to adverts in
the newspaper and react positively to them. This is why
advertisement works and increases sales – fast.
Profile
Forerunner of quality
journalism
Themes:
• Thursday: Food and
Health
• Nyt-insert and TV-guide
• Saturday: Travel, Cars,
Technology and Money
• Home, Work
1
22 September 2015
The reader is active and thirsty
media consumer. He searches
for information from different
media channels to keep
updated.
Contact:Affinity-PrimeMEDIA, 021 781 08 50, [email protected]
Source: Atlas 2013, KMT Spring 2015
Interests
Helsingin Sanomat reaches a massive audience being a
multichannel media.
Over 35
years old
Highly educated
Great income
Lives in a city
Food and
cooking
Travel
Society
Wellness
Readers consider HS.fi to be very reliable news site which
assest are in high quality journalism and well researched
articles.
One of the biggest websites in Finland includes the whole
content of printed newspaper and constantly updated news
feed. You reach commited target group with great income
by using new and interesting ways of online ads.
Content
• News
• Life and Health
• Culture
• Cars and Science
• Sports
2
22 September 2015
HS.fi tuotekortti
Source: TNS Metrix week 9, 2015
HS.fi reader wants to deepen his
knowledge on interesting topics.
He wants to keep updated and
learn new subjects.
Interests
One of the biggest news
sites in Finland
Profile
Different user/week:
1 671 000
Different
browser/week:
3 416 000
Family
Highly educated
Great income
Lives in a city
Food and
cooking
Travel
Online shopping
Wellness
Circulation:
352 541
Readers:
1 008 000
HS.fi/kuukausiliite
250 000/month
Over million regular
readers
Themes
• Food
• Fashion
• Home
• Monthly columns
• Deep articles
3
22 September 2015
Kuukausiliite reader is an
influencer. He consumes
variety of different medium and
likes to have discussions of the
content with peers.
Kuukausiliite product card
Source: Atlas 2013, KMT Spring 2015, TNS Metrix vko 32-35, 2014, Kuukausiliite reading survey 2014
Interests
Quality content and advertising meet in the magazine. The
readers think advertising is essential part of the magazine.
Brands advertising in Kuukausiliite are experienced
succesful and well-known by the readers.
Profile
Kuukausiliite is known for its’ quality journalism and unique
point of view differing from traditional magazines.
Family
Over 45 years old
Great income
Lives in a city
Food and
cooking
Travel
Interior
Services
Readers:
255 000 / day
497 000 / week
Metro.fi
128 000 /week
For advertiser Metro’s unique distribution and natural reading
time offer multiple ways to reach young and active
consumers in the area with the highest purchasing power.
Topics:
• News and daily topics
• Entertainment and event
tips
• Themes: Trends, Career,
Food, Cars and Home
4
22 September 2015
Metro product card
Source: TNS Atlas H1/14 / TNS Gallup, TNS Metrix Week 9, 2015
Metro reader wants to be on
top of current topics and
likes to discuss about the
hottest subjects with his peers.
Interests
The most read newspaper in the world is also the most read
citypaper in Finland. Urban, fast, young and international
newsmedia is filled with creative solutions.
Profile
News and entertainment
media for active people
15-29 years old
Female and male
Highly educated
Lives in a city
Shopping
Travel
Restaurants
Music
Nyt.fi:
628 000/week
Mobile
269 000/week
Nyt.fi is on its’ best at reaching young forerunners.
Phenomenons and current topics discussed on the site attract
especially young people living in city. In addition there are
hundreds on event, movie and restaurant tips every week.
Profile
Online media for
forerunners
Male
Lives with a spouse
Under 35 years old
Lives in a city
Online
shopping
Wellness
Music
Films and free time
Content:
• Parasta juuri nyt –section
(“Best right now”)
• Restaurants
• Events
• Films
5
22 September 2015
Nyt.fi product card
Source: TNS Metrix week 9, 2015, TNS Metrix, (6.10.-3.11.2014) / TNS Gallup
Nyt.fi users are
influencers and
active in social
media.
Interests
Nyt.fi adverts won’t load until it is verified the user will see
the advert.
News, sports and
entertainment in same
covers
Ilta-Sanomat is the biggest tabloid but it also is the biggest
multichannel media in Finland. Ilta-Sanomat creates topics with
its’ content. It is nationwide strong media and reaches over 500
000 readers across Finland with each issue.
Profile
Circulation:
110 226
Weekend circulation:
134 464
Readers:
527 000
Content:
• Current topics from news to
sports and entertainment
• Lifestyle themes: health,
home, travel, food and cars
6
22 September 2015
Ilta-Sanomat product card
Source: Atlas 2013, KMT Spring 2015
The reader focuses on the
tabloid at home and spends
time with it.
The content draws readers in
after work.
Interests
Ilta-Sanomat has a great power in building brands: With only
5 adverts you will reach over 1,2 million Finns!
Nationwide
Female and Male
Over 45 years old
emphasize
Desicion maker
Food
Travel
Home
Wellness
Iltasanomat.fi:
2 210 000/week
5 788 000/
browser/week
Iltasanomat.fi is a mass media and target group media in
same package. Broad news segments reach consumers
nationwide and theme sections reach target groups.
Content:
• News, sports and entertainment
• Lifestyle content: travel,
wellness, fashion and beauty,
Ruokala (food) and home
• Cars and digital
7
22 September 2015
Iltasanomat.fi product card
Source: TNS Metrix week 9, 2015
Iltasanomat.fi reader uses
different media channels in his
daily life with ease. He shares
interesting content in social
media.
Interests
Iltasanomat.fi is a market leader in Finnish online media. It
values its’ readers and offers the best ways to advertise in
suitable but brave media surrounding.
Profile
Everything interesting is
in Ilta-Sanomat
Nationwide
Female and male
Entertainment
reaches youth
Desicion maker
Travel
Online shopping
Gambling
Sports
Taloussanomat.fi
757 000/week
Mobiili:
408 000/week
iPad:
5 400/week
Taloussanomat is completely digital and multichannel news
media which investigates and report everything related to
finance. It is filled with phenomenons and their effects on
households.
Profile
The most read finance
media in Finland
Themes and content
• Stock market
• Funds
• Cars
• Housing
• Working life
8
22 September 2015
The reader wants to know the
current topics and follows
social subjects and economical
happenings.
Taloussanomat product card
Source: TNS Metrix week 9, 2015, TNS Metrix, (6.10.-3.11.2014) / TNS Gallup Insight and app profile study, July-August 2014
Interests
Taloussanomat is a affective way to reach high profile
decision makers with great incomes.
Male
Great income
35-44 years old
Lives in a city
Sports
Traveling
Quality oriented
Online shopping
Digitoday.fi
198 000/week
Mobile
172 000/week
Leading online publication focusing on digital development.
Digitoday breaks the latest news on ICT sector and reports
about traditional economy’s way towards the digital world.
Profile
On top of digital changes
Content
• Data
• Mobile
• Science and technology
• Devices
• Work and career
9
22 September 2015
Digitoday reader looks for
interesting and deep content. He
is active in social media and
likes to share content and take
part of the conversation.
Digitoday product card
Source: TNS Metrix, week 9, 2015, TNS Metrix, lokakuu (6.10.-3.11.2014) / TNS Gallup
Interests
Digitoday is a strong target group media and the readers are
committed to the site. Most of the readers visit the site at
least once a day and they comment articles often.
Male
Great income
30-35 years old
Lives in a city
IT
Online shopping
Gaming
Online surfing
Itviikko.fi
41 000/week
Mobile
27 000/week
IT-viikko writes about all the important news, happenings and
phenomenons in the industry. It offers useful knowledge for
both industry decision makers and experts. IT-viikko is
part of Taloussanomat media group and is published online.
Profile
Strong ICT media
Subjects
• Technology
• Security
• People and Career
• Solutions
• Finance
10
22 September 2015
IT-viikko product card
Source: TNS Metrix, week 9, 2015, TNS Metrix, (6.10.-3.11.2014) / TNS Gallup
The reader likes to spend time
with medium and deepen his
knowledge on interesting topics.
Multichannel medium keep
the reader updated.
Interests
More than half of the readers follow IT-viikko on mobile.
Typically they have the latest devices on hand.
Male
Great income
35-44 –years old
Lives in a city
Electronics
Quality oriented
Online surfing
Online shopping