Women, Men and Unisex: An Apparel Sizing Guide

Women, Men and
Unisex: An Apparel
Sizing Guide
Sponsored by:
Webcast Moderator
C.J. Mittica
• Editor of Wearables
magazine
• Staff writer for Counselor
magazine
• E-mail:
[email protected]
Webcast Presenter
Tiffani Williams
• Design/Product Development
Manager
• Manages product development
including fabric engineering, color
and all aspects of the development
process.
• E-mail:
[email protected]
Webcast Presenter
Mickey Castagna
• Vice President - Sales
• Oversees all sales initiatives to the
retail market, imprinted apparel and
promotional products industry
• E-mail:
[email protected]
About Alternative
Alternative is a casual lifestyle apparel
brand that delivers the best quality and
value in fashion basics to creative
individuals who prize comfort,
craftsmanship, community and
authenticity. All of our products are
designed for fashion, made for comfort
and tailored for a flawless fit.
Agenda
•
Introduction
•
Men’s Sizing
•
Women’s Sizing
•
Unisex Sizing
•
Fabrication and how it affects sizing
•
How to present sizing to your customer
•
Trends in the marketplace
Introduction to Sizing
Understanding sizing can only help you with your sales
presentations.
This webinar will help guide you through size charts,
learn key terminology and hear upcoming trends.
Men’s Sizing
Key Terminology:
• Regular fit: 1-2” additional circumference in the
bodice or sleeves to the standard body
measurements
• Slim fit: Fits true to size of your actual chest/bust
measurement or slightly less.
• Oversize/Relaxed fit: Fits considerably larger than a
regular fit allowing 2-4” additional circumference than
actual chest/bust measures.
Men’s Sizing
How to measure:
Men’s Sizing
• Examples of different sizing:
Regular Fit
Slim Fit
Oversize Fit
aa2606
aa4540
aa7509
Women’s Sizing
Key Terminology:
• Missy fit: Designed for a traditional customer with a fuller
fit than junior or contemporary. It tends to be cut less
fitted, and is typically a more mature customer.
• Junior fit: This fit is designed close to the body and the
rise tends to be for a younger customer (teens).
• Contemporary fit: Contemporary designs are considered
to be some of the trendiest items in the market place. The
fit is between a junior cut and a missy cut and is designed
close to the body.
Women’s Sizing
How to measure:
Women’s Sizing
• Examples of different sizing:
Regular Fit
Slim Fit
Oversize Fit
aa1072
aa2641
aa4822
Unisex Sizing
• What is unisex sizing?
• Unisex sizing is when the
same cut of a style is offered
in a broader size scale such
as xxs-xxl and can be worn
by both men and women.
Women will typically buy into the smaller range such as
xxs-m, whereas men will buy s-xxl.
Unisex Sizing
How to measure:
Unisex Sizing
• Examples of unisex sizing:
aa1973
aa1938
aa9590
Fabrication
How can fabrication affect sizing?
• Wovens vs. Knits
• Fabric content/make up (i.e.- 100% Cotton vs. Cotton /Spandex blend)
• Knit Tension
• Shrinkage
• Fabric Finishing (i.e.- fabric wash vs. garment wash)
• Fabric Examples: Cotton Jersey, Fleece, 2x1 Cotton Rib
Presenting Sizing to Your Customers
• When is it better to present a unisex style to a
customer over gender-specific items?
• Are manufacturers moving away from unisex sizing
or is it becoming more popular?
Q&A
Contact C.J. Mittica at:
[email protected]
You can access a recording of this presentation
at www.asicentral.com/webinars