GRAVITY

Spe c ific ations & Sty le Guide
GRAVITY
W H AT I S G R AV I T Y ?
G annett’s Grav ity unit is the world’s first I M AX- sty l e a d v e r tis in g
experie nc e on the we b. The adv e rtise r ’s c ine matic v id e o is
showc ase d within a fluid de sign, full sc re e n a d u n it.
I mme rsiv e . Captiv ating. Re v olutionary.
That’s Grav ity.
Se e it in ac tion!
H T T P : / / U S AT. LY / T R A N S F O R M E R S - G R AV I T Y
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Ex pe r ie nc e the inte r ac tiv e Tr ans for m e r s e x am ple .
H T T P : / / U S AT. LY / T R A N S F O R M E R S - G R AV I T Y
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Kroger Super Weekend | IndyStar.com
HIGH PERFORMANCE
GRAVITY IS ENGINEERED FOR SUCCESS
We prov ide a v arie ty of inte rac tion me tric s throu g h M O AT
and v ide o c omple tion me tric s through Pointro ll.
A ctual Grav ity pe rformanc e re sults on the Indiana p o lis Sta r :
750%
I N C R E A S E
in interaction rate compared
to the IAB Billboard industry
standard ad unit
92%
>50%
in interaction time
compared to Gannett’s
pushdown ad unit​
watched the video
multiple times
I N C R E A S E
O F
U S E R S
50%
I N C R E A S E
in interaction rate
compared to Gannett’s
pushdown ad unit
90%
I N C R E A S E
in attention quality compared
to the IAB Billboard industry
standard ad unit
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E A S Y F R O M S TA R T T O F I N I S H
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P rov ide the following and we ’ ll tak e c are of th e re s t:
1 - Hi g h -res o l u t i o n 1 6 :9 vi d eo
2 - C u s t o m co n t en t t ext / i ma g es
3 - Logo
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G R AV I T Y W I R E F R A M E
E xper ienc e t h e i n t e ra c t i ve a n d flu id te m p la tes .
D ow nload the PSD te m plate .
H T T P : / / U S AT. LY / G R AV I T Y- G U I D E - 1
H T T P : / / U S AT. LY / G R AV I T Y- T E M P L AT E
H T T P : / / U S AT. LY / G R AV I T Y- G U I D E - 2
* Photos hop w ire fr am e te m plate file inc lude s both o pt i ons and a desi gn exampl e.
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S P E C I F I C AT I O N S
VIDEO COMPONENT
Vi d e o L e ng t h: video asset >20 seconds but <2 minutes
Vi d e o R e so l ut io n : 1080p or greater
BRANDING COMPONENT
C onte nt A r e a D i m ensi ons: 1008px x 1065px
*Dimension at 2560px x 1440px browser window size. Please
note that dimensions scale automatically based on the user’s
Vi d e o R a t i o : 4:3 ratio or 16:9 standard widescreen
browser window size and the fluid nature of Gravity.
(no anomorphic widescreen). Gravity is fully fluid, video scales
C onte nt A r e a F orm at : PSD with transparent background —
and centers to fit the container.
need visability of position of elements, font family, size and
Vi d e o F i l e Ty p e: original video asset - .mov or .mp4
color, etc.
Video asset should not contain text, logos or overlays
C onte nt A r e a Text : Minimum font size of 12px. Text scales based
(these should be designated in the content area).
on the user’s browser window size. Fluid design may require a
Vi d e o So und : Gravity auto-plays video with muted sound.
shortened copy version for small browser window sizes.
The user may initiate sound by clicking the un-mute button.
C TA B utton: Must fit within the content area along with the text.
Un-mute button is in a fixed location opposite the selected
logo position.
Strongly encourage clean and simple button design as a
necessary contrast to the video backround. Please include a
Vi d e o B e st P ra ctic e s : Because Gravity video auto-plays on a
button hover image in the PSD.
continuous loop, the video asset should not have a jarring end
Logo F or mat: a vector-based format (.ai, .eps, .pdf)
to re-start transition. Recommend subtle background audio or no
audio. Gannett’s Ad Solutions team can assist with video editing
Maximum width of 330px. Maximum height of 110px.
Recommend single-color version for best readability.
if requested.
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S P E C I F I C AT I O N S
MOBILE WEB DEVICES &
NON-SUPPORTED BROWSERS
A static fall-back image will be served to tablet
b ro w s er u s e r s ( S a f a r i a n d C h ro m e ) a n d n o n - s u p p o r t e d
w eb b ro w s ers . U s e r s o n t a b l e t a n d m o b i l e d e v i c e s s e v e n
i n ch es o r s m a l l e r w i l l n o t re c e i v e t h e G r a v i t y a d .
Static F all B ack Im age Di m ensi ons: 1080x1920 or larger
Static F all B ack Im age Form at : uncompressed TIFF or PSD
W hy is a s tatic f al l - back i m age necessary? Mobile devices
(including tablets) require video components of advertisements to
be click to play. Doing so ensures that users do not inadvertently
use their data plans on videos that they do not intend to watch.
N on-s uppor te d web browsers i ncl ude:
IE8 or lower
Safari 5.1 or lower
Firefox 24 or lower
Beta
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